Teses / dissertações sobre o tema "Greene CATS"
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Veja os 41 melhores trabalhos (teses / dissertações) para estudos sobre o assunto "Greene CATS".
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Forstbach, Fredrik D. "Branding green cars by the use of ecobrands an inductive study into different types of ecobrands and how they can be used for branding green cars /". St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03605912001/$FILE/03605912001.pdf.
Texto completo da fonteLiu, Ming. "The relationship between processing and microstructure of tape cast green sheets". Thesis, Massachusetts Institute of Technology, 1994. http://hdl.handle.net/1721.1/28117.
Texto completo da fonteChowdhury, Mahzabin, e Khan Salam. "Green Race! A Conjoint Analysis in High Involvement Purchase Decision Process - In Context of Green Cars in Sweden". Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46620.
Texto completo da fonteWernet, Katherine. "Being Green: One and Done". Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/135.
Texto completo da fontePaine, Carli. "How the green guys won : interest group strategies & the California Clean Cars Legislation". Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/33044.
Texto completo da fonteIncludes bibliographical references (p. 52-55).
In July of 2002, the California State Legislature passed the "California Clean Cars Bill," the first law in the United States to regulate carbon dioxide as a vehicular pollutant. California's vehicular standards have implications across the country; at least eight other states have committed to adopt them. The passage of the legislation was as controversial as it was groundbreaking. Over the course of the year and a half that the bill was in the state legislature, environmentalists and the auto industry fought for the public's support of their positions. Although the auto industry had the benefit of a multi-million dollar advertising budget, environmentalists adopted tactics that proved more effective in the battle for Californians' support. This thesis describes the environmentalists' coalition-building and problem-definition tactics and how they enabled the environmentalists to gain public support.
by Carli Paine.
M.C.P.
Romero, Valenzuela Janine [Verfasser], Solveig [Gutachter] Richter e Jonas [Gutachter] Wolff. "Green cars = green conflicts? : Governance, grievances and conflict dimensions of the Bolivian State Lithium Program / Janine Romero Valenzuela ; Gutachter: Solveig Richter, Jonas Wolff". Erfurt : Universität Erfurt, 2018. http://nbn-resolving.de/urn:nbn:de:gbv:547-201800484.
Texto completo da fonteRomero, Valenzuela Janine Verfasser], Solveig [Gutachter] [Richter e Jonas [Gutachter] Wolff. "Green cars = green conflicts? : Governance, grievances and conflict dimensions of the Bolivian State Lithium Program / Janine Romero Valenzuela ; Gutachter: Solveig Richter, Jonas Wolff". Erfurt : Universität Erfurt, 2018. http://d-nb.info/1215912587/34.
Texto completo da fonteGallo, Marianna. "AUTOMOTIVE TERMINOLOGY IN ENGLISH AND SLOVAK: creating terminological entries in the domain of green cars for IATE". Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amslaurea.unibo.it/20334/.
Texto completo da fonteFessier, Guy. "Julien Green, le romancier confronté à la peinture et à la sculpture". Paris 4, 2000. http://www.theses.fr/2000PA040142.
Texto completo da fonteМаценко, Олександр Михайлович, Александр Михайлович Маценко, Oleksandr Mykhailovych Matsenko, Оксана Робертівна Гладченко, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko e M. Gaityna. "The advantages and disadvantages of the transition to green transport in ukraine from the point of view of organisation and economy". Thesis, Sumy State University, 2016. http://essuir.sumdu.edu.ua/handle/123456789/45277.
Texto completo da fonteLima, Patricia Helen. "Do caos à sustentabilidade: diretrizes da infraestrutura verde no Bairro dos Alvarenga em São Bernardo do Campo - SP". Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/16/16138/tde-01092016-170803/.
Texto completo da fonteThe question that motivated this thesis may be the challenge to understand the complexity of the relations between human beings and the physical environment, approaching different processes involved in these interactions and actions of projects in the city, especially in regions that have suffered the impact of the urbanization boom during the 1970/1980 decades, being the neighborhood Bairro Dos Alvarenga a striking example of this moment. The conjuncture of the different processes lead to significant implications in the design of landscapes and over time the adaptation of man to the landscape and the landscape to human needs. The objective of the thesis is born of the intention to provide guidelines for interventions in the territory with a complex diagnostic responsibility required for the environmental, urban, social and economic development, in a systemic approach that can represent the set of all proposed actions and even more for emergency be able to relate multiple aspects, understanding the need of an ordering element of the various interventions. Within this context, in an integrative perspective of occupation, project actions, urban infrastructure and spatial organization, prioritizing environmental quality, it was adopted as an hypothesis the green infrastructure network as the organizer, and in that sense, responding through its instruments and guidelines, to the new paradigm of the sustainable city.
Dlouhá, Jana. "Knihovna". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-409984.
Texto completo da fonteFredriksson, Lars, e Niklas Jonsson. "Påverkar olika faktorer bilföretagen? : – Hur påverkar ett högt oljepris, miljömedvetna marknader och ekonomiska trender bilföretagen?" Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2091.
Texto completo da fonteThe automotive industry is today in a world of globalisation and external factors can influence the car companies and it is important that they progress with the people. When an external factor, as the oil price, increases dramatically, it will affect the economies in different matters. Other external factors are impacted by the oil price, for example inflation, unemployment and target rates. In addition, people are changing their preferences due to the attention of the environment. With this as the foundation the problem of the essay were divided into three aspects. First, are the automotive companies affected by an increasing oil price? Second, is a different green thinking in the markets of the companies affecting them? Third, do economic trends making an impact on the auto companies? The purpose of this essay is to investigate if the oil price, a new green way of thinking and if different economical factors have affected the car companies. To be able to accomplish the purpose, the ten largest automotive companies’ annual reports and Internet sites were used to gather information about monthly and annual sales numbers. Along with that, other necessary sources as pollution rates for different areas; inflation rates, unemployment rates and target rates were collected. Theories that were necessary for analyzing the empiric work were used. The analysis part of the essay consists mostly of correlation- and regression analysis, because they are the most appropriate tools in this context. Furthermore, the study is stating that the car companies are demonstrating tendencies to being negatively affected by an increasing in the oil price. Moreover, auto companies with more green cars have more sales on markets that have additional green thinking. Lastly, the study is also concluding that economical trends do not affect the companies in any special circumstances.
Jeanson, Françoise. "Anémie de Fanconi : à propos d'un cas avec greffe de moelle osseuse et diagnostic anténatal : revue de la littérature". Bordeaux 2, 1990. http://www.theses.fr/1990BOR25130.
Texto completo da fonteBošková, Katarína. "Knihovna". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-409980.
Texto completo da fontePtáček, Tomáš. "Penetrace kovu do bentonitových formovacích směsí při odlévání litinových odlitků". Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382052.
Texto completo da fonteProkop, Radek. "Polyfunkční objekt". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-392071.
Texto completo da fonteJará, Andrea. "Centrála cestovní kanceláře". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2015. http://www.nusl.cz/ntk/nusl-227819.
Texto completo da fonteKovář, Lukáš. "Polyfunkční objekt Litomyšl". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240243.
Texto completo da fonteHabartová, Lucie. "Multifunkční objekt". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-371914.
Texto completo da fonteTejzr, Martin. "Hotel v Luhačovicích". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-410103.
Texto completo da fonteKissová, Andrea. "Restaurace s penzionem v Uherském Hradišti". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240071.
Texto completo da fonteKarlík, Štěpán. "Administrativní objekt Brno-Husovice". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2015. http://www.nusl.cz/ntk/nusl-227847.
Texto completo da fonteHuikuri, Pasi. "Har riksdagspartierna blivit populister? : En jämförande studie av Almedalstalen 2015 jämfört med Almedalstalen 2016". Thesis, Umeå universitet, Statsvetenskapliga institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-132754.
Texto completo da fonteGobczyński, Karol, e Maxime Leroux. "Socio-economic factors influencing the electric vehicle buying process in Iceland". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15873.
Texto completo da fontePetráš, Vladimír. "Penzion Domažlice". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240344.
Texto completo da fonteTeplý, Tomáš. "Rezidence na Dlouhé - stavebně technologický projekt". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-372228.
Texto completo da fonteBařinová, Anna. "Nová Jižní čtvrť a její propojení s řekou Svratkou". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-402987.
Texto completo da fonteKosařová, Pavla. "Přístavba fary a komunitního centra ke kostelu v Brně-Líšňi". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240468.
Texto completo da fonteČerný, Dávid. "Novostavba hotelu u Přehrady". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-371832.
Texto completo da fonteTSENG, CHIA-YU, e 曾佳雩. "The Factors Affecting Consumers’ Willingness to Purchase Green Cars". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6mj2td.
Texto completo da fonte國立高雄第一科技大學
運籌管理系企業管理碩士班
105
With the development of science and technology, the establishment of factories and the improvement of transportation equipment, etc., it increases the convenience of people’s lives. The development brings many hazards for the earth and causes many pollution, including waste pollution, water pollution and air pollution. Transport with the development of science and technology are gradually important. At present each household at least one car, if it can reduce the use of traditional fuel vehicles and increase the use of green vehicles, it will be able to bring contribution to the earth. This study focuses on the air pollution caused by transport equipment and use the cars as an example. If it combined with government policies to reduce air pollution, consumers whether increase the willingness to buy green car or not. At present, only few people use low-pollution green car, how to increase the use of environmentally friendly vehicles is an important issue. In this study, we set up the hypothesis of environmental protection consciousness, cost structure and convenience as the influencing factors, and discuss the relationship between consumers' intention to depend on the causal relationship model. In this study, it use the regression analysis method to establish the hypothesis. According to the results, the environmental protection consciousness, the cost structure and the convenience factor had significant positive influence on the purchasing intention of the consumers. It suggests that the government can offer the policies to different consumers and combine the implementation of policies in response to consumer demand. This study also analyzes the different views of consumers, and the consumers who have different ideas can formulate policies in different directions to meet the needs of consumers.
Hung, Shih-Yen, e 洪士晏. "Factors of the Sales of Green Cars in Taiwan". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/82381883117770578868.
Texto completo da fonte國立交通大學
管理學院經營管理學程
104
The extreme weather caused by greenhouse effect impacts the whole world. Greenhouse gas emission reduction becomes one of the important issues. Compared to the conventional cars on fossil fuel, the green cars on hybrid system, electricity, or fuel cell system has less greenhouse gas emission and impacts on the environment. Therefore, the sales of the green cars are promoted in many countries. In addition to the rebates of green car purchases, the rebates of the construction of charging stations and hydrogen refueling stations are provided. In contrast, the rebates of green car purchases and construction of infrastructure are significantly less than Japan and China. The sales of green cars in Taiwan encounter many difficulties. By comparing the willingness to pay (WTP) to use recycled energy in Japan and Taiwan, the awareness of environmental protection is lower in Taiwan, which may effectively reduce the sales of green cars in Taiwan. The rebates of green car purchases and construction of infrastructure should be raised, and the benefits of environmental protection should be well promoted to increase the awareness of environmental protection, reduce energy consumption.
Liu, Guan-Hui, e 劉冠輝. "Explore the key factors of hybrid cars green consumer motivation". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/ga52nf.
Texto completo da fonte逢甲大學
合作經濟學所
100
In the past 10 years, emission of carbon dioxide, or CO2, has increase by an average of 5.6% every year. In response to the ever degenerating environment, developing high-efficiency and low-emission environmental transportation methods, and promoting them with policy incentives, has been the primary task of the governments around the world. Currently available options include natural gas vehicle, electrical motor vehicle, fuel cell vehicle, flexible-fuel vehicle, solar vehicle, and HEV. Due to its matured technology, price advantage, and convenience of not requiring constant recharging, HEV has become the mainstream choice among the alternative-fuel vehicles. On the premise of CSR, this study aims to explore the factors influencing consumers’ choice of HEV, that in addition to corporate social responsibility, the consumers needs both internal motives and external motives to entice them to choose HEV over conventional gasoline vehicle. Studies in the past focus on why consumers do not factor corporate social responsibility in their purchase decisions by listing the negative reasons. This study, however, aims to combine the internal and external factors, and to consider from both microeconomic and macroeconomic perspectives, to product a positive list on reasons why the consumers should consider corporate social responsibility in their decision the purchase of HEV. On the policy front, unlike the governments of United States, Italy, or other developed countries that promote HEV with certain cultural context, the government of Taiwan has yet to act aggressively in providing incentives to HEV, largely due to the small size of the automobile market in Taiwan. This indirectly causes the consumers to base their choice of HEV on primitive factors, such as price and high energy efficiency.
LIN, TENG-FENG, e 林登峯. "A Study of Consumer Acceptance on Green Energy Cars inTaiwan". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/y2a7km.
Texto completo da fonte國立高雄大學
高階經營管理碩士在職專班(EMBA)
107
In recent years, the advanced industrial countries are dealing actively with the problem of air pollution caused by fuel vehicles, and have therefore formulated a 5-10-year plan for the future development of the automobile industry. The purpose they expect to do so is to reduce or limit the production of fuel vehicles by replacing with the environmentally-friendly green energy vehicles (EFGEV) to decrease the influence of fuel autos on air pollution. However, the determinants associated with the acceptance of such kind of autos are the key success to the promotion strategy toward the plan. This study is motived to establish and test a causal model that describes the acceptance of EFGEV in Taiwan. Analysis results from 203 valid samples are obtained revealing that: (1) For the difference analysis of gender, future trend is the only determinant in which male perception is greater than female. Other determinants such as expenditure of vehicle use, acceptance, environmental awareness, quietness, driving habits, driving power, regulations and policies, price, and safety disclose no difference. (2) For the difference analysis of occupation, the perception difference between "regulations and policies" and "acceptance" are relatively low, in which the perception of "acceptance" is relatively low in both free industry and service industry while “regulations and policies” shows relatively low solely in the free industry. (3) For the causal effect examination, determinants that show a significant effect on acceptance are regulations and policies, price, safety, environmental awareness, quietness, driving habits, and driving power. Managerial implications and suggestions are also delineated.
Hsieh, Er-Hua, e 謝爾華. "Brand Personality and Appeal Type Matter: What Green Cars do Consumers Prefer?" Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6gxad2.
Texto completo da fonte國立交通大學
運輸與物流管理學系
102
Higgins proposed the Regulatory Focus theory, which distinguishes two ways of how people orient themselves to achieving a goal (i.e.: prevention focus and promotion focus). In green consumption, some moderating variables to message-framing of Regulatory Focus were examined. However, they were too individual specific and lack of efficacy of practical implementation. A new moderator, Brand Personality (sincerity and excitement), is therefore proposed. We think that the effectiveness of advertising message depends on its embedded Brand Personality. In this research, a total of 60 participants were asked to help us develop our research stimuli. Afterwards, 133 formal questionnaires were randomly distributed in downtown Hsin-Chu and at the commencement of National Chiao-Tung University. Results showed that all stimuli were fairly well manipulated, suggesting that they have good reliability and validity. Furthermore, an interaction effect of Brand Personality and Regulatory Focus is significant with respect to Willingness-to-Pay (WTP). However, the WTP is only significantly lower in the excitement × prevention-focused message condition than other conditions. In addition, promotion-focused message is more effective in terms of buying intention. This thesis provides some practical guidelines for marketers when trying to effectively promote a green car. Also, we enrich the literature of Regulatory Focus by taking Brand Personality into account, and extend the influence factors of Brand Personality to the dimension of persuasiveness. Limitation and future direction of research were also discussed at the end of this thesis.
Mei-Ling, Chiu, e 邱美玲. "Under Green Environment Research on Consumers Purchase Behavior-A Case of eco-cars". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/11069260879488985255.
Texto completo da fonte育達商業技術學院
企業管理所
96
In recent years, due to the increasingly serious problem of global warming, global wide countries who cope with climate change and reduce greenhouse gas emissions are all actively developing new energy resources, new energy researches, and new technologies to achieve the environmental objectives of low-pollution and energy saving. Taiwan's new car market reduces with the decreasing rate of recession, coupled with the overall industrial output value of the recession, the increasingly homogeneous products under various manufacturers of the increasingly intense competition. The auto industry how to solve the present vehicle emissions pollution problems become important issue, and vehicle industry in this green wave driven, are committed to the development of new products to meet the requirements of economic development and environmental protection of green transport, In view of this, this study is to investigate the consumer behavior under the green environment - a case of eco-car. This study is under the green environment to use multi-dimensional scaling analysis to understand the consumer preference for fuels. In addition, It uses Canonical Correlation Analysis to analyze the relations between the environment 4R factors and the enterprise marketing strategies and them with the product features. Also, it uses the same method to analyze the relations between the enterprise marketing strategies and the consumer behavior and the product features with the consumer behavior. Finally, it uses t-test and ANOVA analysis to conduct on the demographic factors to the environment 4R factors and the consumer behavior to test if the difference is statistically significant. The choice of the sample consumers is from the northern region in Taiwan through convenience sampling. After the questionnaire data have been collection, it uses the above analytical methods to analyze. The results showed that: under the green environment, the preferred choice of consumers in the fuels showed a high degree of environmental protection. The environmental variables will affect the marketing strategies to implement. The environment 4R and the product features are highly related. The demographic variables have significant impacts on the environment variables. The marketing strategies, product features and demographic variables will have significant difference in consumer behavior. Finally, according to research findings, the study offers the government and enterprises related proposals.
Chen, Meng-Wei, e 陳孟瑋. "Exploring the Relationship Between Green Consumption Value, Satisfaction, and Loyalty to Hybrid Cars". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/q9yv7q.
Texto completo da fonte國立彰化師範大學
企業管理學系
107
Attributed to the global environmental pollution problem becoming more and more serious, the auto industry is actively developing new energy technologies and supporting the government's relevant beneficiary policies. The global environmentally-friendly cars market has grown rapidly but, according to the data, Taiwanese consumers face global environmentally-friendly cars the prevalence of the replacement rate has only slowly growning.Such that understanding the consumer value required by customers will become an important basis for the government's competent authorities and the hybrid vehicle management to make decisions. This study uses the online questionnaire survey method and uses the structural equation modeling to conduct an empirical research, with 218 valid questionnaires. The research results show that: (1) Functional value, emotional value and conditional value positively affect customer satisfaction. (2) Emotional value and cognitive value do not affect customer satisfaction. (3) Customer satisfaction has a positive impact on customer loyalty.
Rakshit, Shoumyadeep. "Social Inequality and Green Energy: The Case of India". Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-365536.
Texto completo da fonteWu, Yi-che, e 吳宜哲. "A Study on Perceived Quality of Greener Cars in Taiwan-Honda Civic Hybrid As Example". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/77xgb9.
Texto completo da fonteChuang, Sheng-hsien, e 莊勝顯. "A Study on Consumers' Willingness to Buy Green Cars Based on the Locus of Control and Theory of Planned Behavior". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/73sgh3.
Texto completo da fonte國立高雄應用科技大學
高階經營管理研究所碩士在職專班
105
A Study on Consumers' Willingness to Buy Green Cars Based on the Locus of Control and Theory of Planned Behavior Student:Sheng-hsien Chuang Advisor:Dr. Pei-Hung Ju Department of Business Administration National Kaohsiung University of Applied Sciences ABSTRACT Facing the issues of greenhouse gases and rising international crude oil prices, the auto industry introduces low-pollution fuel-efficient hybrid vehicles to be more environmentally friendly and suitable for the economic development. The Japanese financial magazine "Trendy" predicts that green cars will be one of the coming year's top ten hot commodities, which implies that hybrid cars will become the automobile market mainstream. In Taiwan, more and more consumers have embraced the concept of green cars. To gain advantage over rival companies, it is crucial to understand what factors affect the consumers’ willingness to buy green cars. Based on the theory of planned behavior proposed by Ajzen (1985), this study explores the influence of consumers' attitudes, subjective norms and perceptual behavioral control on purchasing intentions of oil-electric hybrids, and explores whether the consumption behaviors related to oil-electric hybrid vehicles will be different by different locus of control. This study employed SPSS and SmartPLS statistical analysis software for data analysis. The results of this study indicate that there are significant differences in behavioral and subjective norms between internal and external control personality. Behavioral attitudes, subjective norms, and perceived behavioral controls have a significant positive impact on green car purchase intentions. Keywords:Theory of planned behavior, internal and external control personality, Green car purchase
Genovese, Kieran. "Sustainability and automobiles : an online investigation into meanings associated to electric vehicles in automobile forums". Master's thesis, 2020. http://hdl.handle.net/10400.14/29814.
Texto completo da fonteA nova década traz preocupações crescentes com as alterações climáticas. O transporte rodoviário é um dos maiores contribuidores de emissões de gases de efeito estufa e a apreensão sobre como a indústria poderá reduzir a sua pegada de carbono cresceu. Uma solução são os veículos movidos por motores elétricos. Os carros elétricos, embora mais populares, ainda são considerados por muitos motoristas como inadequados às suas necessidades. A pesquisa que tem sido conduzida foca-se na perceção dos carros elétricos, e não em como comercializá-los aos consumidores. Em 2030, a Irlanda vai proibir novas vendas de carros a gasolina/diesel. Esta tese visa estudar uma comunidade irlandesa online de automobilistas para entender suas opiniões e motivações sobre carros elétricos e como estas podem ajudar a melhorar a comunicação e adoção. A netnografia foi considerada o método de pesquisa mais apropriado. Os resultados mostram que o desempenho é a principal consideração da comunidade, enquanto quatro subtemas ligados ao desempenho também são observados sendo sustentabilidade, emoções, preço e autoimagem. Os resultados mostram que, embora a sustentabilidade seja uma preocupação, o desempenho é mais importante no processo de compra e que muitos consumidores não estariam dispostos a pagar um prémio por se tornarem verdes. A pesquisa sugere que o foco deve estar na amplificação das qualidades de desempenho do carro elétrico, em vez de apenas destacar os atributos sustentáveis. Uma parte significativa dos consumidores não está disposta a pagar um prémio por um carro elétrico, uma vez que este é percebido como tendo um mau desempenho.