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Batchelder, Xela Ann Pollock. "The world's largest arts festival, The Edinburgh Festival Fringe mechanics, myth and management /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1149104422.
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Mbanaso, Michael Udochukwu. "Urban Service Delivery System and Federal Government Bureaucracy: A Structural Analysis of Spatial Distribution of Water Supply in a Suburban Community of Metropolitan Lagos." PDXScholar, 1989. https://pdxscholar.library.pdx.edu/open_access_etds/1234.
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This study identifies the prevailing scarcity of urban public services and the conceptual relations among service delivery, patronage, bureaucratic activities and structural factors in the Lagos Metropolitan region. It examines the extent to which clientelism, bureaucratic decision rules and structural theoretical models explain water service delivery patterns in Festival Town (Festac), a suburb of Lagos, Nigeria.
The unprecedented pace of growth of the Lagos Metropolis since the mid-twentieth century gave rise to the spectacular spatial expansion of the continuous built up region. Urban industrial and governmental institutions have not kept pace with the population growth rate of Lagos. This demographic trend also continues to tax the urban service delivery system. The federal government policy proscription entailed the planning and creation of a new town, Festival Town (Festac), as a response to addressing the urban public service problem in the Greater Lagos.
Festac is well serviced with modern urban infrastructural facilities for the delivery of water supply and water related services. In recent years, however, the local residents of Festac have been faced with a similar problem in water supply which is not different from that experienced by urban residents in other parts of Lagos. The painstaking efforts that detailed a pre-planned, designed and carefully considered development of a new urban community have not succeeded in creating a regularly functioning delivery of water supply and water related services. Various analytical tools were utilyzed in conducting the study.
The study concludes that the central factors in the prevailing scarcity of water supply in Festac are technology and infrastructural dependence and dwindling federal state revenues, all of which exacerbate the internal production of essential urban public services and thereby making delivery problematic. The findings presented in this study demonstrate the significance of the specific articulation expressed in the link between the Nigerian export sector, the fiscal capacity of the federal state and public service financing.
This study recommends that if the Nigerian public service delivery system is to overcome its contemporary problems, policies should be adopted which largely depend on existing internal resources.
3
Castro, Jennifer de. "Le Festival de Cannes et la promotion du cinéma (1946-1972) : le 7ème art, un objet culturel protéiforme au service du prestige national." Thesis, Sorbonne Paris Cité, 2017. http://www.theses.fr/2017USPCA015.
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Cette thèse propose une approche historique et culturelle du Festival de Cannes, en mettant l'accent sur son rôle, contrasté, dans la promotion du cinéma en France de 1946 à 1972. Quelle(s) image(s) ses organisateurs entendent-ils donner du cinéma et quelle image contribue à en construire la publicisation de la manifestation dans les différents médias de l'époque (télévision, actualités cinématographiques et presse spécialisée) ? Il s'agit donc de savoir comment été perçu le cinéma après la Seconde Guerre mondiale par l'intermédiaire du Festival de Cannes, d'évaluer comment le Festival a cherché à modifier en France ou a modifié dans les faits (ce qui n'est pas forcément la même chose) l'image, le statut, les fonctions du cinéma et le rapport au cinéma, national ou international, et de voir comment les médias abordent l’actualité cinématographique. Les recherches, essentiellement faites à partir de fonds d’archives – celles de l’Association du Festival de Cannes, de la télévision et de la presse spécialisée –, ont permis de comprendre les différents aspects de la manifestation et de saisir les relations qu'entretiennent les différentes institutions en charge de l’événement avec le cinéma.1946, année de la première édition du Festival, est le point de départ de ses recherches. 1972, année où le Comité d’Organisation devient le seul décisionnaire des films sélectionnés, les clôture. Entre ces deux dates, 25 éditions où les pays participants choisissaient eux-mêmes les films envoyés sur la croisette. 25 années où le contexte socio-politique mondial s’invite sur la scène cannoise mettant à l’épreuve les ambitions artistiques mais aussi les intérêts économiques et diplomatiques des organisateurs du Festival de Cannes ; 25 années dont les médias sont, partiellement et/ou différemment selon les sources, les reflets privilégiés<br>This thesis offers a cultural and historical approach about the Cannes Film Festival by emphasizing the accent on its contrasted role in promoting cinema in France from 1946 till 1972. What images intended the organizers to give about cinema and what images contributed to build the exposure and coverage of Cannes Film Festival in the various media of that time such as television, cinema newsreels and specialised press?It is therefore about to know how Cinema was perceived after the Second World War by the prism of the Festival, to evaluate how it tried to modify in France or modified effectively (which is not necessarily the same point) image, status and functions of Cinema and the relationship with native and international cinema then finally to see how medias approached the film industry current events. The research, essentially engaged from Archives Collections - such as those of Cannes Film Festival Association, television and specialist publications -, allowed to understand the various aspects of the Festival and to perceive the links which maintained the various institutions in charge of the event with Cinema.The first edition of the Festival in 1946 is the starting point of this research. It ends in 1972, twenty-five years later, when the Steering committee has become the only decision-maker of the selected movies. During these twenty-five editions the participants themselves used to select the movies to sent to the « Croisette ». Twenty-five years during which the world social and political context invited itself in Cannes to put to the test the artistic ambitions and the economic and diplomatic interests of the organizers of the Cannes Film Festival. Twenty-five years during which the medias were partially and/or variously the privileged reflections
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Proos, E., and D. Kokt. "DEMOGRAPHIC PROFILE AND SERVICE DELIVERY EXPECTATIONS OF VISITORS TO THE BLOEMFONTEIN VRYFEES." Interim : Interdisciplinary Journal, Vol 13, Issue 2: Central University of Technology Free State Bloemfontein, 2014. http://hdl.handle.net/11462/289.
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Published Article<br>The contribution of tourism to the development of local regions is prolific, as it
creates jobs and stimulates the economy (Lopez-Bonilla & Sanz-Altmira 2010;
O'Sullivan & Jackson 2010; Saayman & Rossow 2011; Visser 2005). Events are
an important motivation for tourists to travel. In this sense, there are three types
of events: business events, sport events and festivals (Getz 2007). Festivals and
festival tourism is a booming form of event tourism and the importance of
festivals are recognized in both national and international spheres (Yang, Gu &
Cen 2011). With this in mind, it is imperative that festival organisers have
adequate information pertaining to the demographics and service delivery
expectations of festival goers. The data for this investigation was collected
during the 2013 Bloemfontien Vryfees and the findings report on the
demographic composition of the festival goers and their service delivery
expectations.
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Raffelli, Francesca. "Il Design Thinking e il Service Design per un approccio strutturato all'innovazione dell'esperienza di fruizione di un festival di opera lirica." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.
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Tante volte tutti noi ci siamo lamentati di un servizio. Troppe volte ci siamo arrabbiati dopo aver parlato con un operatore che non comprendeva per nulla le nostre richieste, che non capiva le nostre necessità.
La percezione di un’esperienza è determinata dall’impatto emotivo che essa ha sull’individuo.
Ci aspettiamo che un servizio ci offra un supporto, costruito in base alle esigenze che abbiamo come utilizzatori. Sempre di più nel corso dell’evoluzione di questa disciplina, infatti, è stato attribuito un ruolo centrale all’individuo, il cui benessere è stato messo al centro dell’attenzione.
La messa in scena di un’esperienza deve orientare i suoi sforzi anche verso l’aspetto emotivo, per garantire questa percezione del servizio costruito attorno all’individuo ed evitare qualsiasi tipo di situazione che posso minare negativamente l’esperienza.
L’obiettivo di questa tesi è quello di esplorare l’affascinante mondo dell’opera lirica, cercando di utilizzare gli strumenti offerti dal Design Thinking e dal Service Design per scoprire nuovi ambiti di applicazione e instaurare una relazione inusuale fra queste due realtà così affascinanti e complesse.
Con questa tesi di laurea magistrale si vuole mostrare come un attento studio sugli utenti, siano essi i fornitori o i fruitori del servizio, sia di grande aiuto per la promozione e la diffusione di un Festival così singolare e senza uguali.
Gli strumenti che quest’affascinante disciplina ci ha fornito sono stati applicati nel corso del progetto e hanno portato ad instaurare un rapporto di fiducia tra fornitori, designer e utilizzatori finali, gettando le radici in un terreno fertile di intuizioni e proposte che un domani potranno essere testate.
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Peng, Yi-Jen, and 彭怡珍. "Constructing the Service Equity Index to Traditional Hakka Festival Services." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/75372714163843482200.
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碩士<br>國立聯合大學<br>資訊與社會研究所<br>100<br>Recent years, more and more Hakka festivals have been held, such as religious celebrations, local and cultural activities. These festival activities not only can provide opportunities for tourism, leisure, but also led to the development of surrounding industrial and local economic. However, there are many critical success factors for the Festival event, including the activities attraction, perfect planning and unique cultural characteristics. Besides, the service also plays the important role during the festival activities. From the perspective of marketing management, the better service quality brings the better impression of the tourists which will make them visit these Festivals again. Therefore, appropriate service design and to make tourists satisfied with the services is the goal to be pursued by the festival organizers. In order to improve the tourist’s satisfaction, the previous researches of marketing management have been focus on brand equity or plain service quality. However, the planning of brand equity and service quality on marketing strategy is not still clear enough in cultural marketing, such as the traditional Hakka festivals activities. Therefore, this study integrated the brand equity index and service quality dimensions to explore the services of traditional Hakka festivals and constructed the service equity index of traditional Hakka festivals. To understand the tourists’ perceived awareness and perceived usefulness of traditional Hakka festivals service. According to the service equity index, the analysis result will assist the manager to identify which service is put too much emphasis or need to be more promoted. In this study, questionnaire survey and qualitative interviews both adapted to collect data and analysis results according to the service equity index. The research result proposed the recommendations for the festival organizers in the service quality of the festivals. Service equity index is a visual matrix, it can be easily understood and offers simply way to evaluate tourist awareness and usefulness of a Hakka Festivals services. This matrix will assist the manager to avoid wasting too many human or social resources, and can be used as the basis of management planning and resource allocation of the traditional festivals. Based on the research results, this study made the following suggestions on the festival organizers. First, the traditional Hakka festival service strategy can be developed for different age groups of tourists. Second, keeping the festival places a clean environment and provide garbage cleaning services. Third, set up the safety equipment and regular patrols to protect the safety of tourist activities. Fourth, take care the mobility problems or disabilities and to construct the barrier-free facilities.. Fifth, training the professional competence of service personnel, provide professional services. Sixth, take E-service to enhance the activities of publicity and use the information technology to improve service quality. Seventh, strengthen the experience and promotion of mobile services, offering tourists a wide range of services. Finally, adapted electronic audio-visual interpretation media to replace the traditional interpretative signs or travel pamphlet.
Keywords: Hakka Festivals, Service Equity Index, SERVQUAL, Service Quality
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Hsieh, Hsueh-fen, and 謝雪芬. "The Study Of Using cellphone’s value-added services to attract adolescents’ participation in festival." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/69292284375297674427.
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碩士<br>國立中山大學<br>傳播管理研究所<br>94<br>Abstract
This study explores the feasibility of applying mobile phone’s value-added services in attracting adolenscents’ participation in local festival. In recent years, Taiwan’s local governments have been considering how to effectively enhance cultural identities and promote cultural tourism through conducting various kinds of festivals. Against this
backdrop, the introduction of using mobile phone for festival marketing is seriously considered.
Although adolescents are the group most in need of cultivation of local culture, previous marketing effort proved to be fruitless. Traditional festivals continue attracting visitors from the so-called cultural tourists – those already with cultural knowledge of the tourist
site (known as tourist gaze). Usually it was in the ccasion of family tour that adolescents would participate in festivals. Therefore, it has been an issue regarding how
to attract adolescents in attending festivals.
While adolescents are characterised by the nature of social grouping, plus high flexibility of adopting new technologies, the auther is most interested in how to use
mobile phones as a effective means for attracting them to festival places. By conducting a survey of 738 valid samples, generally aged 14-16, from Kaohsiung’s public high schools, the author uses factor analysis to sort out perceiveably the most favorable marketing tools. Short message service (SMS) stands out as the first choice. They also favour value-added services that adds with local culture taste. Particularly they would welcome value-added services that can incorporate role models, favourite products, and group activities into festival marketing. Using adolescents’ familiar jargons will touch their heart as well.
This study would contribute to the understanding of Kaohsiung’s adolescents in adopting and using information and communications technologies (ICTs) in general, and whether they would accept mobile marketing for promoting festivals in particular. Hopefully by using this findings as an clue or a guide, local governments and telecommunications operators can design a better-planned and effective festival marketing arrangement which can further help constructs adolescents’ local cultural
identity.
Keywords: mobile phone, value-added services, festival, marketing, short message, service (SMS)
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CHEN, YU-YEN, and 陳宥諺. "A Study of Value-Added Mobile Services for Film Festival-Using 2014 KFF Cloud Cinema as an example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6bsgs6.
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碩士<br>世新大學<br>廣播電視電影學研究所(含碩專班)<br>105<br>Nowadays people can watch movies in different devices because of technology advancement and smartphone popularity. This phenomenon also brings some opportunities to film or video industries to provide video on different platforms. New business models become an important issue. Unlike other film festivals, Kaohsiung Film Festival (KFF) not only provided movies in theaters, but also launched the “KFF Cloud Cinema” app (both iOS & Android systems) in 2014. In this app, pay-per-view (PPV) & video on demand (VOD) services was provided to the audiences. This app attracted over 22,000 downloads and the entries received over 500,000 clicks. KFF 2014 not only created the highest participation rate in Taiwan’s film festival history, but also set a new model for Taiwan’s film festival development.
This qualitative study was designed to investigate the present and future feasible business models and user acceptance for short-film-oriented film festivals apps. KFF Cloud Cinema app was adopted as an example. Relevant roles like the festival curator, contestants and audiences were interviewed to gather research data. Total nine respondents from the above three roles were interviewed, and in-depth interview was adopted. A semi-structured interview guide was developed based on the cognitive attributes of innovation, innovativeness of adopters, and priorities of innovation acceptance in the diffusion of innovations theory.
The results shown that: (a) KFF Cloud Cinema was designed to adopt a business model of lower profit for promoting short films and encouraging users to pay and watch those films online; (b) instead of the profit sharing model commonly practiced by streaming video platforms, KFF Cloud Cinema charged the broadcast fee to license movie broadcast during the festival period, which is the same licensing model as in traditional film festivals; and (c) both the KFF Cloud Cinema users and KFF entrants had high acceptance of this innovation featuring a complement between the virtual film festival and the physical film festival.
Keywords：Kaohsiung Film Festival, KFF Cloud Cinema APP, Diffusion of Innovations Theory, Virtual Film Festival
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Jou, Chang-Yin, and 張尹柔. "The government procurement practices of cultural and creative design services - A case study of 2016 Hakka cultural festival in Taoyuan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/69239210154570505592.
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碩士<br>中原大學<br>文創設計碩士學位學程<br>105<br>The studies on governmental procurement projects almost focus on the engineering cases only. There are fewer papers on wider exploration and compilation of the labor cases. This is why the author conducted the study. The study manages to realize profoundly the practical process of the labor procurement project of the regional cultural and creative design. The author not only collected and assayed the literature review and interviewed with experts but also conducted the case study consisting of 3 cases: the 2016 Taoyuan Hakka Cultural Festival labor procurement project, the 2016 Taoyuan Hakka Tung Blossom Festival labor procurement project and the 2016 Hakka Pop Music Festival labor procurement project. The findings are as follows. In terms of the executive aspect, the capabilities of sponsoring the labor procurement project of the regional cultural and creative design include: previous relevant experiences, marketing & propaganda, program implementation, practical competence, compatibility and integrity, event arrangement and planning, etc. In terms of bidding, preliminary preparation shall be the point; that is, the procurement announcement, requirements of the tender, objectives of the event shall be read in details and the related proofs and documents shall be kept with integrity. In terms of the contents of bidding documents, the planning theme shall be clear, the event framework shall be concrete and the main visual planning concept shall be innovative and meet the cultural spirit and contents of the tender. In terms of the event process, close communications and negotiations with the procurement units shall be done. The practical process of the labor procurement project of the regional cultural and creative design contains the crucial components as follows: combining more resources and manpower for more creativities and inspirations invested; returning to the cultural spirit and nature; materializing the creativities of the event packages, marketing and promotion for advancing the quality of the event.
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Yuan, Chia-Yu, and 袁嘉鈺. "Enhancing Film Festival Service from the Perspective of Service Design: A Case Study of Women Make Waves Film Festival." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/c69b44.
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碩士<br>大同大學<br>工業設計學系(所)<br>104<br>The purpose of this study is to assist nonprofit organization in developing a sustainable film festival. In recent years, film festival development has grown fast and abundantly in Taiwan. There are 27 film festivals which have been held more than once in 2015. Among these film festivals, the proportion of issue type film festival which held by nonprofit organization is the highest. In a state of keen competition and limited funds, how to make film festival keep on developing is an issue to film festival organizers. With rises of income, standard of living, and level of education, consumer behavior has changed. According to the trend of the experience economy and cultural consumption, this study enhances film festival service from the perspective of service design.
This study used Women Make Waves Film Festival which is the most old-established issue type film festival in Taiwan as a case study. This study used both qualitative and quantitative methods to implement the research. This study used participant observation and semi-structured interview to clarify organizational stakeholders and get touchpoint, then, employed template analysis to analyze service encounter and service quality gap. On the other hand, this study used questionnaire survey to collect data of audience extensively and employed regression analysis to investigate the impacts of different film festival experience on audience loyalty. Finally, according to the finding, this study developed a new service design and make service design suggestions to film festival organizers.
The suggestions of this study are presented as follows: 1) among four service quality gaps, the number of the design & standards gaps was maximum. It meant that service provider didn’t have the right service design and standards. This study suggested that film festival can establish systematic service course by integrate incorporeal resources and tangible resources to satisfy audience. 2) Different audience characteristics have different degree of dependence on experience satisfaction and loyalty. Generally, among four experience categories, the relationship between introspective experience and loyalty is the strongest. This study suggested that film festival organizers can enhance audience loyalty by improve introspective experience satisfaction.
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Chang, Ta-Ching, and 張德慶. "The Relationships among Festival Service Quality, Service Value, Customer Satisfaction and Behavioral Intention－An illustration of Windchime Festival in Kentin." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/85qb9v.
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碩士<br>靜宜大學<br>觀光事業學系研究所<br>92<br>In these few years, naming days as festivals has been a focus for holding activities. This trend is in advertising and promoting the festivals as strategies for the local tourism or industry. The term "theme festivals" planned by the tourism organizations have been arranged for each of months in different locations. Thus, the study is aimed to investigate the interrelationships among festival service quality, service value, customer satisfaction, and behavioral intention toward the tourists who visited the Kenting Windchime Festival. A total of two hundred and eighty-eight samples were collected and analyzed via descriptive statistics, independent sample t-test, one-way ANOVA, and LISREL in order to explain and examine the model suitability applied for the Kenting Windchime Festival. The study results indicate that: (1).service quality has a direct significant positive effect on service value and behavioral intention; (2) service value has a direct significant positive effect on customer satisfaction and behavioral intention; (3) customer satisfaction has a direct significant positive effect on behavioral intention; (4) service quality has an indirect significant positive effect on Behavioral Intention; and (5) for the management perspective, the study suggests that the festival service quality was thought by the tourists as the major factor affecting tourists’ viewpoints of service value and behavioral intention.
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Chuang, Meng-Jung, and 莊孟融. "The Relationships among Festival Service Quality, Service Value, Customer Satisfaction and Revisiting Willingness: An illustration of 2008 World Culture of Candy Festival." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76955044506435589869.
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碩士<br>南台科技大學<br>國際企業系<br>96<br>Recently, local governments took their responsibility to develop their own regions based on local autonomy of democracy. Therefore, all city and county governments enthusiastically promoted the Culture Tourism, looking for more opportunities for their region development. For example, the Tainan County Government rebuilt the old Chia-Li sugar factory, which had been left unused for a long time, and made it as the Hsiao-Lung Culture Garden. Tainan County Government formally entrusted some enterprises to manage this property in 2008. The 2008 World Culture of Candy Festival was held here from January 19th to February 2nd. It was hoped that it can promote the industrial development of region’s culture and open the door for tourism.
The purpose of the study was: (1) to investigate the verification of the relationships among service quality, customers’ satisfaction, service value and revisiting willingness, and (2) to provide some suggestions for managers in this industry. The subjects were tourists who participated in the World Culture of Candy Festival of 2008. Five hundred and fifteen questionnaires were gathered from tourists. The data were further analyzed via Amos. It is hoped that the research findings can be used for increasing activity satisfaction, enhancing revisiting willingness and hence helping develop local tourism industry.
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CHIH-FU, CHENG, and 鄭志富. "The Relationships among Festival Service Quality, Service Value, Customer Satisfaction and Brand performance.─An Case Study of Kaohsiung Zuoying Wan-Nien Festival." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/90522231433616900102.
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碩士<br>國立高雄應用科技大學<br>觀光與餐旅管理系<br>99<br>Nowadays, because of the strong promotion of the government, there are more and more local various activities being held in Taiwan. However, it evokes some difficulties such as the lack of local culture performance activities and innovation, which are all ignoring the main purpose of a festival, making the life cycle of festivals in Taiwan are commonly short.
Besides, many famous international festivals and events (such as Edinburgh International Festival which has been held since 1947) are still in processing and developing. These famous festivals still attract many tourists all over the world. As a result, these marvelous activities have been turned into highly-acceptations festivals by the branding marketing.
According to the argument of above descriptions, this study examines whether quality dimensions have an influence on perceived value, which, in turn, affects satisfaction and festival brand performance, in the context of Kaohsiung Zuoying Wan-Nien Festival. The purpose of this research intends to discuss the possibility of Wan-Nien Festival branding-building
By convenient sampling during 2010/10/16 to 2010/10/24, 630 questionnaires were distributed and a total of 549 completed questionnaires were collected. The contents of this questionnaire include personal socio-demographics, decision making factors, service experience, value, satisfaction, image, and behavior intention. The data were analyzed by descriptive statistics, item analysis, reliability analysis, cluster analysis, confirmatory factor analysis, chi-square analysis, t-test, one-way ANOVA and structural equation modeling. The results are as follows: 1. Festival quality dimensions such as information program, food, and facilities affect perceived value. 2. Festival value is positively associated with festival satisfaction. 3. Festival satisfaction is positively associated with festival brand performance. 4. Festival quality indirectly contributes to visitors’ satisfaction and festival brand performance.
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Lee, Yu-Show, and 李毓秀. "A Study of the Tourism Service Providers Satisfaction of Festive Events-A Case Study of the 2006 Tunnel Arts Festival in Kinmen." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/j44f22.
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碩士<br>銘傳大學<br>觀光研究所碩士在職專班<br>96<br>“Promoting tourism to showcase the culture of Kinmen” is a major theme of the Kinmen county government, which is why the tourism industry has always played a key role in the development of Kinmen. For two years – in 2005 and 2006, the department of cultural affairs hosted the Kimen Cultural Arts Festival, in the hopes of attracting tourists, boosting local businesses, and promoting Kinmen as a major tourist attraction. Did these events, organized by the county government, serve their purpose and thus gain the approbation of relevant businesses? This study aims to evaluate the effect of these events through conducting interviews with as well as providing questionnaires to the local tourism related businesses. The study will serve as a reference for government departments when planning similar events in the future.
This study was conducted using a convenience sample on Kinmen’s local tourism service providers through interviews, dating from November 2006 to January 2007. The 195 effective questionnaires were analyzed using spss. The results are as follows:
1. Interviewees are generally satisfied with the 2006 Tunnel Arts Festival. Most believe that the event has helped significantly in promoting Kinmen’s visibility, enhancing the leisure activities of the locals, and increasing the profits of local tourism business.
2. There is very little difference in opinion among different service providers regarding the 2006 Tunnel Arts Festival and its effect. Food and beverages providers benefited the most, followed by local specialty providers and accommodation providers (including B&B). Tourism and transportation providers felt a lesser impact.
3. Interviewees generally believe that many factors affect the outcome of the Festival, and that the prices of air-tickets and advertisements promoting the Festival play larger roles.
4. Most service providers hope that the county government will host events that promote local attractions. Early planning and better promotion will also increase tourists.
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Yen, Wan-Yin, and 顏婉吟. "The Study on Service Quality of Festival Cultural Activities—A Case Study of Jhongyuan (Ghost) Festival in Keelung." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/11629267145517247698.
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碩士<br>國立臺灣海洋大學<br>航運管理學系<br>95<br>The main tropic of this discussion majors in the manager of the Keelung City Cultural Affairs Bureau, the actual executor and tourists who had been Keelung. The samples were randomly generated on the site and the road, and there were 272 valid responses. In terms of the PZB model and questions of the SERVQUAL scale, and cooperate to the Huang Hsiu Mei’s study to confer the service quality of the Festival Cultrual Activities in Keelung. Based on the surveys in Keelung City, we found：1.Among the key factors of marketing strategy influencing tourist’s satisfaction；2.According to cluster analysis, we assorted the tourist three clusters, including (1) delicious food and nature-preferred type；(2)cultural knowledge-obtained type；(3)elementary tourism-demanded type；3.In the service quality of Festival Cultural Activities, there were two service qualities that immediately required to solve；4.there were obvious service quality gap of Festival Cultural Activities between the Keelung City Cultural Affairs Bureau, the actual executor and tourists. Through the study above-mentioned, we would try to offer the suggestion of marketing strategy to the Keelung Government director and planner.
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Welthagen, Lisa Charmaine. "A service quality gap analysis of Innibos National Arts Festival." 2013. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001128.
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M. Tech. Tourism and Hospitality Management<br>Events, specifically festivals, have experienced significant growth in South Africa over the past ten years in size, numbers, diversity and popularity. There is a growing need in the broader social circles to embrace various forms of art and to create the opportunity to celebrate culture. For this reason Arts festivals have become a feature in the South African cultural landscape. The long term success and sustainability of these events rely on aggressive marketing and emphasis on service quality, thereby highlighting sustainability of festivals and events through service quality. The questionnaire, based on the SERVQUAL model and an adaption of Grönroos was used to identify service perceptions and expectations of service quality at Innibos National Arts Festival in Mbombela, South Africa. This study aimed at quantifying the gap between attendee's expectations and perceptions of service quality and overall customer satisfaction. This study aims to assist the Management of Innibos and other arts festivals to improve the service quality and meet the expectations of their customers.
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Stultz, II Kenneth Robert. "The "America Sings!" Festival: a case study." Thesis, 2016. https://hdl.handle.net/2144/19547.
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In the United States, school music groups perform in some sort of music festival every year. Most festivals are competitive in some way, but non-competitive festivals exist as well—even if they are not as well known. The purpose of this study is to observe an elementary school choir as they prepare for and participate in the “America Sings!” festival—a non-competitive music festival—in Washington, D.C. on May 4–5, 2014. This investigation sought to answer the following research questions: 1) What guides the decision to participate in the “America Sings!” festival?; 2) For the choral director, what personal experiences and past musical backgrounds shape the teacher’s feelings and attitudes about participating in an “America Sings!” festival?; 3) What are the benefits and challenges of attending an “America Sings!” festival?; 4) Does the service component of the “America Sings!” festival affect the participants?; 5) Does attending a non-competitive festival affect the self-reported attitudes of students and their teacher?; and 6) What range of student behaviors can be observed during their preparation for and performance in the “America Sings!” festival?
Using qualitative case study, this study employed direct observation of the entire choir as well as recorded interviews with six students and their teacher. After data analysis, open coding, and theme construction, common themes began to emerge into two groups: pre-trip (performing, comparing types of festivals, preparation, service projects, and John Jacobson) and post-trip (benefits and challenges, performing, learning, John Jacobson, the “America Sings Effect”, and comparing types of festivals). These themes are presented, the research questions are answered, and recommendations are made for future researchers as well for those in the profession.
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Lu, Rui Fu, and 呂瑞富. "Service Innovation, Festival Activities and Revisit Intention-A Case Study of Tourism Factory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4r75dq.
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碩士<br>大葉大學<br>人力資源暨公共關係學系<br>104<br>This study focuses on issues of a Tourism Factory’s Innovative Service and Holiday Marketing effects on customers revisiting willingness. The object of this study is people who have visited tourism factories. We adopt convenience sampling method. There are 311customer questionnaires were issued and collected 311 valid feedbacks. We using Descriptive Statistics, Reliability Analysis, Factor Analysis and Regression Analysis methods to process and analyze data.
We find some relevance as the following：
1. Customers Revisiting Willingness to a Tourism Factory is highly related to Customer Service and Service Delivery System.
2. Festival Activities and the Customer Service in innovative service are not highly related to Customers Revisiting Willingness.
3. Festival Activities and the Service Delivery System in innovative service are highly related to Customers Revisiting Willingness.
4.This study has the following advice for the owner of a Tourism Factory：1. Improve the servers’service qualities in all respects.2. Cooperate with credit card companies.3. Hold events during the holidays.4.Keep seeking change and innovation. All above suggestions could be the basis of improvement plans to owner of a Tourism Factory.
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Chen, Ching-Hsiang, and 陳青香. "Service Quality and Customer Satisfaction Market Segmentation Analysis : Visitors Participate in Festival Activities." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h257n5.
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碩士<br>國立臺灣體育運動大學<br>運動事業管理學系碩士班<br>107<br>This research is based on the questionnaires of the Xiluo Qikan martial art festival, 2018. There were 500 questionnaires distributed and 467 valid questionnaires received for the research. The questionnaire is designed with different sections such as the quality of service, satisfaction and the social economic status to collect information for descriptive statistics. Under quality of service, it can be listed into four different factors by using exploratory factor analysis. The four factors are quality of program, en-vironmental quality, quality assurance and information quality. By using cluster analysis divided the participants into three groups. The first group labelled as pursuing the quality of program. The second group is pursuing accessibilities. The last group is taking all aspects of quality into account. After cross reference and analysis in each group, it shows significant relation between the quality of service and satisfactory of the public. The research also shows the quality of program of a festival is the key factor whether the public is satisfied with the event or not. Regardless of who is managing the festival, the diversity of the program plays a significant part when planning for an event, therefore, to create event that’s more attractive the public. In regards to the satisfaction of the event, it shows no significant difference between in the information quality between group II and group III. However, the research shows a significant difference in quality of program, environmental quality and quality assurance in the three categories. To sum up, the analysis shows the influence between the quality of service and positive satisfactory outcome of the public. Lastly, depends on the marketing needs.
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Wu, Wei-Der, and 吳威德. "The Research and Build Up of Service Delivery System Over International Tourist Hotel Food Festival." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/mg45qb.
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碩士<br>國立嘉義大學<br>管理學院碩士在職專班<br>97<br>The purpose of this essay will be the discussion of international tourist hotel of the Taipei district, based on the development on services delivery system that will be required at the food festival, and also focuses on the communication skills of the staffs responsible for providing quality services at the food festival, analyzing any problems that could arise during the event and making such solutions to improve the current standard of service quality and lower the chances of misunderstanding between the staffs and customers. To move forward, this essay will be carrying in depth analysis of already existing researches that are related to this topic, on the basis of Gronross’s (1990) idea of front sector, back sector, and service encounter customer services delivery system, and Kingman-Brundage’s (1989) notion of the service blueprint of line of interaction , line of visibility, and line of internal interaction, to inspect the service environment of the event in order to segment aspects of customer actions, onstage contact employee actions, backstage contact employee actions and support processes. This essay will also further analyze the structure of the food festival in terms of pointing out the faults and problems that may occur during the process of service blueprint. Furthermore, this essay will separate the results of the food festival’s services held by the international tourist hotel into three major parts, customer sector, front sector, back sector, and will discuss each part in detail and examine the similarities and faults the at the food festival that did or did not correlate with service blueprint mentioned above and how these faults could be improved. This analysis also provides staff with a clear understanding on what aspects of their services needs to be improved in order to increase customer satisfaction and service quality. The aim of this essay is to provide a clear cut strategy and direction for staffs that engage actively in the fields of customer service and to be used as a guideline.
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Bo-xuan, Lai, and 賴博軒. "A study of Tourists’ Travel Motivation, Service Qualityand Willingness to Revisit of Taiwan Lantern Festival." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/72694892490243558203.
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碩士<br>台灣首府大學<br>休閒管理學系碩士班<br>102<br>Taiwan Lantern Festival is a large lantern Events Tourism Bureau at the time of the annual Lantern Festival held every year. Since2001, the Tourism Bureau released the host authority to local counties. Each theme of Taiwan Lantern Festivals comes from the Chinese Zodiac images combined with local culture and natural resources. With different creativeness of local governments, different art style of lanterns has become a major feature. 2014 Taiwan Lantern Festival hit a new record over the years up to international travelers, media, industry and VIP visits, while the total number of visitors was estimated as 7.3 million people, and created revenue of approximately NT $ 3.8 billion dollars. Therefore, this research is to assess the overall satisfaction of tourist services based on tourists'motivation, and service satisfaction. Further to explore the correlation between motivations, service quality and revisit intention.
In this research, 350 questionnaires were distributed, 326 questionnaires were received. Excluding invalid or incomplete questionnaires (28 copies), there are 298 effective questionnaires. SPSS statistical software is used for sample characteristics analysis, factor analysis, t-test, ANOVA (Analysis of variance), Scheffe multiple comparison and regression analysis. The results show that:
1. A significant difference between travel motivation and gender, age, marital status, occupation, education level, average monthly income, residence location, source of information, travel companion, transport, travel times, etc.
2. No significant difference between education level and service quality
3. No significant difference between personnel issues and revisit intention; Regression analysis results tells a strong correlation between the travel motivation and service quality; while no strong correlation between travel motivation and revisit intention which was strong correlated with service quality; This research reveals: stronger travel motivation, better service quality result in stronger revisit intention.
Keywords: 2014 Taiwan Lantern Festival, Travel Motivation, Service Quality, Willingness to Revisit
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Kao, Wen-Hsuan, and 高玟璇. "An Emprical Study of Service Quality, Satisfaction and Revisiting Willingness for 2014 Taitung Balloon Festival." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39122927597571616291.
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碩士<br>國立臺東大學<br>休閒事業管理碩士在職專班<br>103<br>In recent years, county and city governments scramble to organize hot air balloon-related activities. Taitung, even though is the pioneer in holding Balloon Festival, still needs to strive for quality service and visitor satisfaction in such competitive environment.“Service” becomes the competitive niche to stand out among all the competitors for Taitung. In order tocreate better visitor satisfaction and to keep sustainable competitive advantage,Taitung needs to provide quality service and satisfy different needs of the tourists.
This study take PZB model and SERVQUAL scale as a measure of quality of service, and is amended in order to fit Taitung Balloon Festival service quality characteristics. Participants of the study are visitors of the 2014 Taitung Balloon Festival.Related literatures were reviewed to design research infrastructure and questionnaires. Those data were then analyzed and aggregated to summarize findings and recommendations. The findings provide recommendations for organizers and relevant government departments to better the service quality of Taitung Balloon Festival.
In the survey on Taitung Balloon Festival, about 450 questionnaires were distributed and 396 were returned for study. The study found that under “expected service,” pilots with professional license and adequate flight experience received the most attention. Under “actual quality of service,” pilots with professional knowledge and resilience received the highest satisfactory score. Under “satisfaction with the quality of service,” politeness and good interaction with visitors of the pilot received the highest satisfaction. Revisit intention was mostly positive.
The reliability, responsiveness, empathy, and assurance of the ex-pected quality of service had significant correlation with revisit intention. Tangible care/empathy and revisit intention presented a cause-and-effect relationship. There was a significant correlation between the actual experience of service quality and revisit intention. However, there presented no cause-and-effect relationship between reliability of service and revisit intention. Satisfaction and revisit intention showed significant correlation but showed no cause-and-effect relationship.
At the end, suggestions and recommendations were made to the TaitungBalloon Festival to increase visitor satisfaction, to draw more visitors back for revisits, and to stimulate the local economy for sustainable development.
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Yen, Yu-Ching, and 顏玉清. "A Study on the Service Quality of Tourists of Festival during Pingtung Tropical Agriculture Exposition." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9q249k.
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碩士<br>國立屏東科技大學<br>農企業管理系所<br>106<br>The purpose of this study was to discuss tourist's demographic variables and difference between expectation and satisfaction during 2018 Pingtung Tropic Agriculture Expo. Also importance-performance analysis was appleid to evaluae the Service Quality. 29 measuring items were adapted from the SERVQUAL scale. A total of 399 valid questionnaires were acquired from tourists above 18 years old. Results show that the majority of respondents were female, bachelor's degree, resident in Pingtung, civil servants and first time to participate. The daily-open-hour information provided to tourists was the best performance conducted by operators, and lack of rest chair was the worst one. The facilities most favored by tourists are colored rice fields, and the least favorite facility is the Aquatic House. According to IPA analysis, there are 12 items falling in the first dimension, 5 items in the second dimension, 7 items in the third dimension, and 5 items in the fourth dimension.
Some useful recommendations that were drawn from our findings were proposed for consideration for implementation in the future management of related activities.
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Shiu, Feng-wei, and 許峰維. "THE DISCUSSION OF HISTORICAL STREETS RECONSTRUCTION BY THE SWEETHOME TORCH FESTIVAL FROM THE PROSPECTIVE OF SERVICE DESIGN AND STRATEGIES - A CASE STUDY OF THE SWEETHOME TORCH FESTIVAL." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/s9af2x.
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碩士<br>大同大學<br>工業設計學系(所)<br>104<br>Like any historic streets in every city, each street has its own history and golden years. Today, in Taiwan, there are more and more townspeople volunteered for community reconstruction. They all share the same goal: To let the street shines once more.
The Culture and Tourism Development Association of RueiFang Historic Streets is the volunteered association set up for promoting Kū-ke-á , the name the locals used to call, and enhancing the tourism. This research intends to study the restoration and renovation strategies of RueiFang Historic Streets in culture festival aspects by service design in specific event: SweetHome Torch Festival. The research measures will be initial historical documents study, tourists track maps sketching by observation and recording, community leader visiting and discussion, analysing event process, results and festival satisfaction survey of participants. The conclusion will derive from the appraisal of the effectiveness of the service design in SweetHome Torch Festival for restoration and renovation strategies of RueiFang Historic Streets.
For understanding the strategies and effectiveness of cultural festival for restoration and renovation at RueiFang Historic Streets, this research taking recreation experience procedure proposed by Clawson & Knetsch (1966). In the events during festival, the guide map kerchief and post card are presented as the merchandised souvenirs for participants to enhance the impression of the event. In the beginning of activities design, service design is taken as the main design principle of any products and activities. The satisfaction of participants could be improved by implement of service blueprinting.
We realized the reason why the SweetHome Torch Festival being a starting point is the association focus on the cultural and creative, and the featured alley culture for future development. For breaking the line between hot and cold zones of RueiFang Historic Streets, the association will introduce the deep guilding tour for tourists to bring them into the cold zones. Since the numbers of the touch points in each service design item of SweetHome Torch Festival are different, there is significant different in participants satisfaction survey result. Generally, most of participants feedbacks are near to “ very satisfied ”. According to the satisfaction survey result, Sweethome Torch Festival is the most expected festival for next years. The end of this research focuses on the further development model of the community recreation. It suggests that the public and private sectors could cooperate, improve the marketing measures, and add other service design products and activities for improving the effectiveness of process, which will be expected to yield twice the result with half the effort.
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Chang, Yu-chen, and 張宇塵. "A Study on The Customer Service Quality, Relationship Quality and Loyalty for Fireworks Festival PengHu 2010." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/79968467689366462694.
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碩士<br>明道大學<br>產業創新與經營學系碩士班<br>99<br>This study aimed to investigate the Fireworks Festival PengHu 2010, the background variables differences of tourists in the service quality, relationship quality and customer loyalty. The statistical analysis: 1. different gender in the service quality and relationship quality, male significantly higher than femals. 2. different age of tourists in the service quality, 31-40 years were significantly higher than 20 years; in the relationship quality, 31-40 years were significantly higher than 20 years and 21-30 years. 3. tourists with different educational levels in loyalty, the high school were significantly higher than the University. 4. tourists of different occupations in the relationship quality, engineering (Business) industry and services and freedom industry were significantly higher than students; in loyalty, services and freedom industry were significantly higher than agriculture and fisheries. 5. different monthly income of tourist, 40-60 thousand dollars were significantly higher than following of 20 thousand dollars. 6. the different residence tourists in the relationship quality, central and southern regions were significantly higher than islands region. 7. comparative analysis of predictive power in the tourist service quality, relationship quality and customer loyalty, Relationship quality was significantly into the regression equation, the F = 53.559 (p <.05) and R2 = 0.212, this equation can explain that loyalty explained variance was 21.2% in Fireworks Festival PengHu, the highest explanatory of explained variance in the relationship quality. These results provide the organizers and future research references.
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CHEN, CHIH-LI, and 陳芝勵. "Applying Kano and Refined Kano to Explore Yilan International Children’s Folklore and Folkgame Festival Service Quality." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/01144597724996349026.
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碩士<br>佛光大學<br>管理學系<br>105<br>"Children are the hope of the future. With healthy, lively, curious, and creative children, our country's future will be full of infinite hope!" With this concept, Yilan International Children’s Folklore and Folkgame Festival gets started settin children as the service target, hoping to broaden the horizons of children with a whole new experience in play and culture of different countries. Most importantly, the event aims to reconstruct the group relationship of our children.
Large-scale cultural events are the most effective way to revitalize local industries and examine cultural resources. Besides, International Children’s Folklore and Folkgame Festival for Yilan plays the role of engine to boost local industry and economy. Because of the high quality and high visibility of the event, it really has enhanced the tourism and cultural industries of around the county. Growing into a large- scale children's activities, the festival has attracted 9.05 million visitors to regularly participate every summer over the years. Among them, 83 percent are non-Yilan residents. In addition to enhancing the overall image of Yilan, the event also promotes the county-related industries and bring in enormous economic benefits due to the consumption from the tourists. To achieve the real goal of the "cultural industry", the content of the festival needs can be more diverse and creative by advancing service quality to atract tourists.
In this study, the PZB Servqual scale questionnaire was used to investigate the visitors who visited the park. Using Kano and Refined Kano to analyze the classification of service quality elements of the park, the study then views the four regions in the quality elements to find what element the main concern of the tourists is through the IS model.
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Chen, Chih-Hsien, and 陳志憲. "Measuring Service Innovation performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/15836777386013909520.
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碩士<br>國立雲林科技大學<br>企業管理系碩士班<br>94<br>It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market. Specially, the growth of some service industries (e.g. tourism) is limited by the once consumption which is difficult to repeat in short duration. The weakness has pushed these service industries to stimulate the new consumption by continual innovations which need many resources. But the ambiguous performance of service innovation could not prove the reasonableness of resource allocation. This study tries to measure new service diffusion as innovation performance in order to help evaluate the innovation decision in service industry. We use diffusion model to analyze the new festival performance in tourism, and the fitness of Bass Model is excellent for new festivals. We find that word-of-mouth (social internal communication) effect is more important than advertising (external) effect for new festival diffusion. Therefore, the diffusion model can measure the service innovation performance to support the related innovation decisions. Additionally, the diffusion models of new festivals are able to reveal and estimate the rejuvenation effect of service innovation in tourism life cycle.
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CHENG, I.-FANG, and 鄭宜芳. "A study of Marketing Strategy on Festival Promotionfor Freeway Service Areas- Nan Ren Hu Entertainment Co., Ltd." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/52e7b4.
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碩士<br>正修科技大學<br>經營管理研究所<br>104<br>The major expectations that the Taiwan Area National Freeway Bureau has on service areas include: enhancing popular satisfactory level, enhancing quality of service, raising the efficiency of operation, enhancing social and charity service, and raising the food safety. This research focuses on the expectation of enhancing social and charity service, and aims to reach the goals of the expectation by utilizing market strategies for special festivals and events. The main concern of this research lies within the exploration of economic market strategy and experiencing the economical contents, also including the combination of creativity and management with hopes of increasing the attraction of festivals and special events on sightseers.
The research sets its target on the case of “Xiluo Service Area Mazu Market Promotion” and discusses the origin of this event, relative preparation work, execution and afterward discussion. A survey will be designed based on these aspects and probe into the main emphases of the Xiluo Service Area Mazu Market Promotion event, and look to find the best approach to the operation and management strategy for freeway service areas as a reference for chained freeway service areas.
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Yang, Chia-chin, and 楊嘉晉. "The Relationships between motivation, Service Quality, Satisfaction and Behavioral Intention – A case of 2006 Taiwan Lantern Festival." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/82701171961572060322.
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碩士<br>南華大學<br>旅遊事業管理學研究所<br>94<br>This study is aimed to investigate the relationships between motivation, service quality, satisfaction and behaviorl intention for festival tourists who attended 2006 Taiwan Lantern Festival in Tainan. A total of 302 questionaires were obtained and analyzed by using descriptive analysis, reliability analysis, one-way analysis of variance, factor analysis and stepwise regression analysis.
The results show five motivation factors, namely "novelty seeking", "socialization", "festival participation", "cultural exploration" and "knowledge expansion" are extracted by factor analysis. Travel motivations have significantly positive effects on perceived service quality, and perceived service quality has significantly positive effects on both satisfaction and behavioral intention. In addition, satisfaction has significantly positive effect on behavioral intention. The results of this study can provide references for future similar activities.
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Yao-Ching, Chen, and 陳瑤卿. "Service Quality Word-of-Mouth of B&B Industry-A Case Study of Penghu Firework Festival." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/30122683637109347919.
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碩士<br>稻江科技暨管理學院<br>休閒遊憩管理學系碩士班<br>104<br>This goal of this study is understanding how the service quality and Word- of- Mouth(WOM) of Bed and Breakfast(B&B) influence travelers' choices. The study focuses on travelers from Taiwan island and the items of service common opinions they are most concerned about. Such as the characteristics of inquirers , and the rating of service quality are included .
Questionnaires are taken for the evaluation, 260samples been dispatched and 250 got back, reaching 96% of the whole. Among them, 236 are effective samples, after removing the invalid. and the validity reaches 94%. Through questionnaires, travelers are inquired personally and their comments are carefully analyzed to accomplish a reliable statistical result.
The result indicates obvious differences in the concern of WOM and the five facets among people from various age, career, education background and visiting times. The better educates prior inquiries care more about these five facets: reliable WOM, response WOM, guaranteed WOM, concerning WOM and tangible WOM. Whereas the lower educated are more ignorant of the above.
Those aged between 31-45 put more emphasis on the five facets because mostly they are the finance suppliers of their families, and so they play the responsible and decisive roles, expecting perfect service qualities, in planning the trips. Consequently, B&B dealers are supposed to pay more attention to whether they offer satisfactory service to meet visitors' demand.
Upgrading service qualities increases guests' satisfaction and promotes better comments, and accordingly, the guests will recommend their experiences to their friends and relatives. In this way, dealers attract more and more visitors without having to pay huge expense for commercials.
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CHING-YUAN, Lin, and 林靜遠. "The Study of Service Quality, Experience Marketing, Customer Satisfaction, and Repurchase Intention--Take Changhua Sha-Tou Socks and Guava Festival for Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/79z596.
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碩士<br>大葉大學<br>管理學院碩士在職專班<br>103<br>The three features of Shetou “Guavas, socks and chairmen” have surely become the distinguishing characteristics of the village. Since 2006, Shetou Village Office held “Socks and Guava Festival” in order to promote the sales of district features and the activity has developed from a small fair to a festival attracts hundreds of thousands of visitors in 2 days each year. The study tried to analyze the customers in the festival to research the service quality of Socks and Guava Festival provided by sponsors, the purchasing experience and satisfaction of customers and discuss the exhibition benefit of revisiting and repurchasing intention.
A questionnaire survey was conducted to issue the questionnaires in Socks and Guava Festival, which has sent 250 questionnaires. With overall response rate reaching 100%, 212 questionnaires were valid and means the effective response rate were 84.8%. The study concluded as following results:
1. Service quality has significant positive effect to satisfaction of customers.
2. Experiential marketing has significant positive effect to customer satisfaction.
3. Customer satisfaction has significant positive effect to repurchase intention.
4. Service quality may affect the repurchase intention through intervention of customer satisfaction.
5. Experiential marketing may affect the repurchase intention through intervention of customer satisfaction.
Keyword: Socks and Guava Festival, service quality, experiential marketing, satisfaction of customers, repurchase intention.
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Самбольська, Х. С. "Дослідження можливостей розвитку подієвого туризму в м. Одеса (на прикладі «Одеського міжнародного кінофестивалю»)". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/11669.
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У роботі розглядаються сутність та генезис подієвого туризму. Показано місце фестивалів у класифікації спеціальних подій. Проаналізовано систему організації, планування і проведення Одеського міжнародного кінофестивалю (ОМКФ). Визначено цілі, завдання і методику маркетингового дослідження події.
Запропоновано програму маркетингового забезпечення івент-заходів ОМКФ. Визначено цільовий сегмент споживачів івентивних послуг. Надана оцінка рівня організації кінофестивалю.<br>The work deals with the theoretical aspects of event tourism. The place of festivals in the classification of special events is shown. The system of organization, planning and holding of the Odessa International Film Festival (OIFF) is analyzed. The goals, objectives and methods of marketing research of the event are identified.
Author analysis the program of marketing security of events of OIFF is offered. The target segment of eventual service consumers has been identified. An assessment of the level of organization of the film festival
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Chen, Ya-Hsiang, and 陳雅湘. "A Study of Tourist Satisfaction on Experience Marketing, Service Quality and City Image － A Case Study of 2012 Love City Tainan Chihsi Festival." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/3dc2g8.
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碩士<br>台南應用科技大學<br>生活應用科學研究所<br>101<br>Abstract
This study focuses on tourists’ participation in an event that displays characteristics of the city, and discusses the relation between experience marketing, service quality and city image and levels of satisfaction. A total of 638 questionnaires were directly distributed at the event venue, and 599 effective questionnaires were collected, yielding a questionnaire collection rate of 93.89%.
The results of this study suggest that (1) “personal experience,” “related experience,” “tangibles and reliability,” “empathy and assurance,” “cultural characteristics,” and “traffic safety” are all highly related to the three sub-dimensions of levels of satisfaction: “satisfaction with the characteristic event,” “satisfaction with the service” and “satisfaction with the environment;” (2) a significant difference in “satisfaction with the environment” exists between both genders; (3) significant differences in “personal experience,” “related experience,” “tangibles and reliability,” “cultural characteristics,” “traffic safety,” “satisfaction with the characteristic event,” “satisfaction with the service” and “satisfaction with the environment” exist among people of different ages; (4) significant differences in “personal experience,” “related experience,” “tangibles and reliability,” “cultural characteristics,” “satisfaction with the service” and “satisfaction with the environment” exist among people of different levels of education; (5) there is a significance level in “related experience” when asked about their marital status’ (6) significant differences in “personal experience,” “related experience,” “tangibles and reliability,” “empathy and assurance,” “cultural characteristics,” and “traffic safety” as well as “satisfaction with the characteristic event,” “satisfaction with the service” and “satisfaction with the environment” exist among different residence groups; (7) significant differences in “personal experience,” “related experience” and “cultural characteristics” exist among different average monthly personal income groups. The study proposes at last relevant suggestions according to the results of the study to provide reference for future events held by competent authorities.
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Guimarães, Filipa Santos. "Ligações afetivas com as marcas: análise dos relacionamentos dos consumidores com os festivais de verão em Portugal." Master's thesis, 2015. http://hdl.handle.net/1822/37693.
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Dissertação de mestrado em Marketing e Estratégia<br>A presente dissertação tem como tema principal o conceito de “Amor pelas Marcas”:
um tipo de relacionamento profundo e duradouro estabelecido entre consumidores e
marcas, que inclui sentimentos de avaliação, emoções positivas e declarações de amor
face à marca e que resulta em consequências benéficas e lucrativas para as
organizações. Tendo em conta a crescente importância dos serviços nas economias dos
países desenvolvidos e as características específicas deste tipo de mercados - com
estratégias de marketing distintas dos produtos tangíveis, esta dissertação definiu como
objeto de estudo os Festivais de Verão em Portugal. Atendendo ao crescente boom na
indústria deste tipo de eventos e à temática central do estudo, o problema de pesquisa
que se pretendeu ver resolvido foi: “Quais os antecedentes e consequências do Amor
pelas Marcas de serviços, no caso dos Festivais de Verão?”. Desta forma, foi elaborada
uma análise quantitativa, com base num questionário aplicado online, que obteve 349
respostas válidas. Apesar das implicações do estudo, nomeadamente a escassez de
informação sobre o “Amor pelas Marcas” no caso dos serviços ou a impossibilidade de
generalização dos resultados obtidos, concluiu-se que a qualidade percebida, os serviços
hedónicos e funcionais e a identificação com as marcas são variáveis que funcionam
como antecedentes do “Amor pelas Marcas” e que o passa-a-palavra e a participação
ativa são consequências deste tipo de relacionamento, no caso dos Festivais de Verão
em Portugal. Assim é fundamental que as marcas criem laços afetivos com os
consumidores com base em ações personalizadas, interativas e mensuráveis, para que os
consumidores sejam fieis à marca, independentemente do preço, funcionem como
embaixadores das marcas e resultem em lucros elevados, permitindo que as marcas
tenham força e vantagens competitivas nos mercados.<br>The present dissertation has its main focus on the concept “Brand Love”: a kind of deep
and lasting relationship established between consumers and brands, including feelings
of assessment, positive emotions and declarations of love face to the brand and which
results in beneficial consequences and profitable for organizations. Having in mind the
growing importance of the costumer services in the economies of developed countries,
and the specific characteristics of this type of markets – with different marketing
strategies of tangible products, this dissertation defined as study object the Summer
Festivals in Portugal. Given the booming industry of this type of events, and due to the
main theme of this study, the research problem intended to see solved was: “What are
the precedents and consequences of the love brand in the case of Summer Festivals?”.
Thus, a quantitative analysis was prepared based on an online questionnaire applied,
which obtained 349 valid responses. Despite the implications of the study, including the
lack of information on the “Brand Love” in the case of services or the inability to
generalize the results, it was concluded that the perceived quality, hedonic and
functional services and identification with brands are variables that serve as background
to the “Brand Love” and that the spread the word and the active participation are
consequences of this kind of relationship, in the case of Summer Festivals in Portugal.
So it is essential that brands create emotional bonds with consumers based on
personalized, interactive and measurable actions, so that consumers are loyal to the
brand regardless of price, function as ambassadors of the brand and result in high
profits, allowing brands to have strength and competitive advantage in the markets.
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Lin, Jhih-Chiang, and 林志強. "A study of the service quality of lotus flower festival, tourists’ degree of satisfaction and loyalty and the development strategy of Guanyin Township, Taoyuan County." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/54418596238856107966.
Texto completo da fonteResumo:
碩士<br>國立嘉義大學<br>管理學院碩士在職專班<br>97<br>This paper’s purpose is to study the correlation between service quality and that of tourists’ degree of satisfaction and loyalty using the case study of the 2008 Guangyin lotus flower festival held by the Taoyuan County and Guanyin Township and to also propose a suitable development strategy.
We used both quantitative and qualitative methods on randomly drawn tourists of the 2008 Guanyin lotus flower festival.
First, Empirical Analysis: After collecting 330 questionnaires on the different themes of the 2008 Guanyin lotus flower season, ANOVA tests, factor analyses and analyses on confidence have shown that:
(1) The influence of the economic recession in 2008 has decreased purchase ability dramatically, though visitor numbers have increased significantly. Overall, each farm has significantly higher income compared to last year.
(2) The Guanyin lotus flower festival is in need of more creative methods to attract both local and non-local tourists, and should provide a higher diversity of products to encourage consumption.
(3) Promotion activities should be improved on to increase buying behavior. A larger diversity of cuisines could also attract customer.
(4) The aspects of service quality influence customer satisfaction. Of the six factors-interaction, transportation & facilities, activity promotion, environment, experience and fees-of service quality, interaction has the highest variation, indicating that the overall organization and interaction with staff affects the quantity of customer satisfaction.
(5) Increasing customer satisfaction influences customer loyalty. Our study shows that higher satisfaction correlates with higher chance of returning.
Second, the development strategy of the Guanyin lotus flower festival can be summarized as below:
(1) Increasing local presence and local characteristics
(2) Increasing managing efficiency
(3) Inducing first-hand experience of knowledge
(4) Legal sustainment
(5) Increasing mental health
(6) Increasing sophistication of quality
(7) Increasing international popularity
We suggest that annual checkup could increasingly improve these effects, and that these results could be useful for recreation businesses and researchers. We therefore encourage researchers to study the service quality of large scale recreation systems that include accommodations, restaurants with travel to find a general trend in which the development strategy can be broadly applied.
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LU, WEN-CHANG, and 呂文彰. "The Influence of Integrated Marketing Communication on Perceived Service Quality and Satisfaction – A Case of Lao-Dong Beef Noodle Attending the Taipei Beef Noodle Festival." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/38439229729767130683.
Texto completo da fonteResumo:
碩士<br>國立臺北大學<br>企業管理學系<br>96<br>Since 2005, Taipei international beef noodles festival was get a good response by the public, and promoted beef noodle to be a popular food. At that time, the Lao-Dong Beef Noodle won the third of A-list beef noodle shop at network on-line votes, and won the champion in the Traditional Beef Noodle Cooking Contest next year. Lao-Dong Beef Noodle initiated integrated marketing communication by those activities to promote its meal flavor so that its reputation increases rapidly.
The purpose of this study is to discuss whether the effects of integration marketing communication of the Lao-Dong Beef Noodle win the champion of the Taipei Beef Noodle Festival Influence the consumer perceived service quality and satisfaction by a case study of Lao-Dong Beef Noodle at Taipei Beef Noodle Festival, and the result as follows:
1. There is positive influence by integrated marketing communication on consumer’s expected service quality.
2. There is positive influence at consumer’s perceived service quality, expected service quality, and perceived service quality gap on the consumer satisfaction.
3. The raising consumer’s expect service quality will be produce the gap to influence the consumer satisfaction resulted from consumer’s perceived service quality and their expected service quality.
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Lin, Yi-Chen, and 林怡君. "The Relationships among the Popularity of Tourist Attractions,Quality of Service, Customer Satisfaction and Customer Loyalty--A Case Study of The International Sanyi Wood Sculpture Festival." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/71906253319484069628.
Texto completo da fonteResumo:
碩士<br>南華大學<br>旅遊事業管理學研究所<br>93<br>This is an analytical study that focuses on The International Sanyi Wood Sculpture Festival of 2004 (this event will be referred to as "Sanyi Festival" henceforth in this paper). It is the author’s intent to conduct a research to verify and understand the attractiveness of Sanyi Festival for the tourists --- whether in terms of services quality, satisfactioin ratings, and customer loyalty factors. In this study, the effective answered questionnaires were 432 pieces, and the results were tabulated with various statistical means. These statistical methods applied in this study include: descriptive statistical analysis, factor analysis, one-way ANOVA, multiple regression, Pearson Correlation Analysis,
and I.P.A.
1. Based on the result of these statistical inquries, several factors can be considered as the main defining demograhpic evidence for Sanyi Festival. Gender: majority of those surveyed are female. Age: age group between 21-30 years old. Geography: most of the visitors live in northern Taiwan area. Other relevant facts: Most of the visitors have gone through the entire festival events. In addition, most of the visitors have came to this festival with family embers.
2. Based on the results of those surveyed, Sanyi Festival''s main attractions are spectacular sight-seeing places which has great recreational value. According to the respondents’ answers, the reasons why Sanyi Festival attract tourists include This event is helpful in psychological relaxation and relieve stress ”,“This event serves to promote local cultural products such as wood carvings and sculptures.” “Admission is free.” “The theme of this event is special and interesting” “This event is suitable for weekend family outings.”
3. Furthermore, Sanyi Festival also fulfilled the expectations of the visitors in many ways . According to the results of the survey, tourists’ pre-visit expectations are ranked in order as follows: “This event is helpful in acquiring experiences of relaxation ”, “This event helps tourists understand and appreciate the artworks and the price level in this particular segment of the art market.” “This event helps tourists taste the new food items offered by this local market.” Tourists’ most satisfactory experiences after completion of visit are ranked in order as follows: “This event is helpful in acquiring experiences of relaxation ”This event provides places for leisure activities”, “This event makes you feel the heated atmosphere of festivals”.
4. On the whole, there are several important factors used for the variables in this study such as gender, age, educational level, occupation, marital status, average monthly income, locations of residence, source of promotional info, average length of stay, expenditures on this event, and purchasing power of an average visitor. For the factors that affect the overall satisfaction rating are: gender, age, educational level, occupation, marital status, location of residency, source of promotional info, alternative tourist destinations, gross travel expenditures, and the willingness to purchase souvenirs. As for the major factors that predispose the customer loyalty factors, they are similar to those that affect overall satisfaction rating.
5. If we narrow down the satisfaction level specifically via the lens of I.P.A. analysis, then the most important factors that can alter such ratings are: 1. The safety equipment and emergency evacuation system within the facility. 2. The quality of live stage shows presented in the festival. 3. The availability of parking spaces. 4. The quality of food provided in the festival compound. Proper promotion and advertisement of unique local cultural flavors are very important. Considering the fact that event promotion can play an intricate role in elevating visitors'' expectation, so we must look at how these two factors intercorrelate with each other as well. If the same approach is taken by using multiple regression analysis, the factors that influence the visitors'' satisfaction levels can be taken in these question format: How was the tourists’ overall feeling and appeal towards the entire Sanyi Festival experience? How well did the facility planning meet the visitors'' expectations? Did the overall event environment made visitors feel comfortable? Were both the quality and quantity of food service and variety adequate? Was the all-around marketing and promotional campaigns of Sanyi event effective? And the two factors which include “event experiences of pre-visit expectation” and “product publicity campaign of real experiences” are closely related to customer loyalty.
6. Having asked these questions, the author of this study found that surveyed visitors'' responses were quite positive. On the whole, visitors to Sanyi Festival were satisfied with this event and were willing to return to the same event in the future. Furthermore, they are also very willing to recommend this even to others via the word-of-mouth communication channel.
7. After conducting this study, there are a few recommendations that can be made to further improve this event for the future: 1. Sanyi Festival''s promotional campaign must be done in a wider scope in order to attract more visitors. 2. If possible, the event facilities should be enlarged and more activities and more pieces of hardware should be added in the future. 3. Further training for the rank and file to cultivate professionalism in event organization should be considered as the priority. 4. The management should foster and encourage more creativity in the activities and live stage shows in this event. Note: This study can be used as the reference for those related to tourism industry, whether they are related to private companies, governmental agencies, and/or academic institutions that might be involved in the plannings and operations of such event in the future.
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Hsu, Chiao-Ting, and 許喬婷. "The Relationship among the Modern Festival of Tourist Attractions, Quality of Service, Customer Satisfaction and Customer Loyalty - A Case Study of 2018 Taichung International Dance Parade." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5420003%22.&searchmode=basic.
Texto completo da fonte
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Te-Huang, Yao, and 黃耀德. "The non-profit organization participates in the research of festival movable role in the place ---- In Taichung HSR Culture and Tour Association Volunteer Service Association,Taichung City Wurih case study." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/q5q6pn.
Texto completo da fonteResumo:
碩士<br>國立暨南國際大學<br>公共行政與政策學系<br>103<br>In today’s competitive world, a feeling of apathy and indifference has pervaded Taiwanese society. During the societal transformation, it appears urgent and even imperative to establish rapport among friends, relatives, and family members in a more efficient way. Local festivals are increasingly being used for the purpose, especially in an election year. However, the development and maintenance of these festivals cannot simply rely on local governments given that resources are limited and that novelty value could wear off. More support is expected to come from non-profit organizations and community clubs, in that their members, mostly knowledgeable about local conditions, are very likely to help enhance these festivals by providing recreational activities, assisting local government officials, mediating between local factions, thereby promoting regional tourism and living quality of local residents.
The present study aims to explore the role of non-profits in local festivals. Based on a review of empirical literature on the various aspects of regional tourism, this study probes into the connection between different goals of local festivals and assesses the goal attainment. The subjects of this study were actual participants in local festivals, including community club members and local government officials. They were engaged in a questionnaire survey, through which valid feedback was collected from 26 out of 50 respondents. Retrospective interviews were also administered to 9 senior club leaders and local government officials. Statistical analysis was performed to examine the collected data.
The primary findings of this study are as follows. 1) The support from non-profits to local festivals was considered constructive and encouraging, especially in boosting regional economy, local image, education and living quality, as well as resident happiness. 2) The active participation of non-profits in local festivals was believed to contribute greatly to the sales performance in the service industry, as well as to the living standard of not only government officials but the farming and working populations. Its impact on students, however, remains unknown and requires further investigation. 3) Personal perception was positively related to the participation of non-profits in local festivals and governance－they believed that the central government met resident needs to build a stable life and that local governments were intended to maximize living quality if so doing. 4) The participation of non-profits in local festivals was widely accepted by the subjects, projecting great expectations to improve living conditions. 5) 80 percent of the respondents disagreed that festival participants received any substantial benefit in return. 6) 80 percent of the club leaders reported that government officials showed no concern about local non-profits.
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Encarnação, Gabriel Antunes da. "O impacto da produção do serviço e das dimensões da experiência na lealdade dos visitantes de festivais de música Portugueses." Master's thesis, 2021. http://hdl.handle.net/10071/24234.
Texto completo da fonteResumo:
Nos últimos anos o sector dos festivais tem crescido cada vez mais, à exceção da interrupção gerada pela pandemia, representando também um aumento no volume de turistas internos ou externos que se deslocam em massa para assistir a estes eventos, especialmente no Verão.
Este aumento espontâneo e o correspondente sucesso deste tipo de festivais (entenda-se que estamos a falar de festivais de música) e o facto de existirem inúmeros festivais com conceitos idênticos, torna cada vez mais difícil a diferenciação na gestão deste tipo de eventos, pelo que se torna essencial aprofundar o estudo da experiência dos consumidores e perceber que tipo de experiências oferecem consumidores leais às promotoras.
Neste estudo são abordados três grandes conceitos relacionados com a participação dos consumidores em festivais e com o papel dos gestores na organização destes eventos: Produção do Serviço, Experiência (ou Dimensões da Experiência) do Consumidor e Lealdade do Consumidor. De entre a revisão de literatura que ajudou a construir os instrumentos de medição (escalas) para este estudo, destaca-se a “Event Experience Scale” de Greg Richards (2015), que pretende avaliar a força das dimensões Física, Cognitiva, Afetiva e Novidade da Experiência e funciona como ponto central deste estudo.
No final, pretendemos conhecer melhor o público dos grandes festivais de música portugueses, conhecer o seu feedback sobre o serviço que lhes foi prestado enquanto clientes, sobre as dimensões da experiência que os impactaram mais e sobre a sua relação de lealdade com o festival em que participaram.<br>In the past years the festival industry has grown considerably, with exception for the interruption caused by the pandemic crisis. This growth also represents an increase of the volume of internal and external tourists that move across the world to attend to these events, especially during Summer.
The spontaneous growth and the success of music festivals, and the fact that a lot of this festivals have similar concepts and ideas, makes the managing differentiation harder everyday among these events, so it becomes essential for the companies that promote the festivals to understand what types of experiences better create loyal visitors to their events.
In this study we talk essentially about three major concepts that are related to the participation of consumers in festivals and the role of managers in the organization of these events: Servuction (Service Production), Consumer Experience (or Experience Dimensions) and Consumer Loyalty. Among all the literature review that was conducted to develop this study, the “Event Experience Scale” from Richards (2015) stands out as the starting point for this study, as it intends to evaluate the strength of the Physical, Cognitive, Affective and Novelty experience dimensions.
At the end, we intend to get to know better the music festival costumers for the Portuguese industry, to know their feedback about the service provided to them, about the experience dimensions that had the most impact on them and also about their loyalty relation with the festival itself.