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Mude, Girish, e Swapnil Undale. "Social Media Usage". International Journal of E-Business Research 19, n.º 1 (10 de fevereiro de 2023): 1–20. http://dx.doi.org/10.4018/ijebr.317889.
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Social media is an important part of young generations' digital lives and has become much more than a social connection tool. This research offers comprehensions into usage of social media among Gen Y and Gen Z and investigates the usage of social media's features such as socialization, information, entertainment, education, and shopping. Various previous studies are available which attempted to investigate the usage of social media by Gen Z and Gen Y independently. This study is the first that attempted to compare the usage between Gen Z and Gen Y. This is an empirical study comprising 293 respondents from Gen Y and Gen Z, who were selected purposively. The findings suggest that Gen Z use social media more than Gen Y for education, entertainment, shopping, and socialization whereas social media usage of both the generations for information seeking are equal. This study offers recommendations for companies from India to consider incorporating social media marketing actions to encourage their brands and products to specific age groups.
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Salem, Johannes, Hendrik Borgmann, Martin Baunacke, Katharina Boehm, Julian Hanske, Andrew MacNeily, Christian Meyer, Tim Nestler, Marianne Schmid e Johannes Huber. "Widespread use of internet, applications, and social media in the professional life of urology residents". Canadian Urological Association Journal 11, n.º 9 (14 de setembro de 2017): E355–66. http://dx.doi.org/10.5489/cuaj.4267.
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Introduction: Digital media have revolutionized communication and information dissemination in healthcare. We aimed to quantify and evaluate professional digital media use among urology residents.Methods: We designed a 17-item survey to assess usage and perceived usefulness of digital media, as well as communication type and device type and distributed it via email to 143 Canadian and 721 German urology residents.Results: In total, 58 (41% response rate) residents from Canada and 170 (24% response rate) from Germany reported professional usage rates of 100% on the internet, 89% on apps, and 46% on social media (SoMe). For professional use, residents spent a median of 30 minutes per day on the internet, 10 minutes on apps, and 15 minutes on SoMe. 100% rated the internet, 89% apps, and 31% SoMe as useful for clinical practice. Most (94%) used digital media for communication with colleagues and 23% for communication with patients. Digital media use was allocated to desktop computers (55%) and mobile devices (45%). Canadian residents had higher usage rates of apps (96% vs. 86%; p=0.042) and SoMe (65% vs. 39%; p=0.002) and longer daily usage times for the internet, apps, and SoMe than German residents (p<0.001 each).Conclusions: Digital media are an integral part of the daily professional practice of urology residents, reflected by high usage rates and perceived usefulness of the internet and apps, and the growing importance of SoMe. Urologists should strive to progressively exhaust the vast potential of digital media for academic and clinical practice.
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Tang Herman, Robertus. "Grown Up Digital: Effect Social Media Usage on Consumer Behavior". Advanced Science Letters 21, n.º 4 (1 de abril de 2015): 1035–38. http://dx.doi.org/10.1166/asl.2015.5977.
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The social media now becomes more powerful for customer in decision making process and behavior. In reality, social media also has a significant contribution for customer because many information and recommendation provided by social media. Social media usage and customer involvement in social networking will affect the consumers’ opinion, interest and behavior. This paper aims to investigate consumer usage behavior and mapping consumers profile based on the social media used. This research used Factor Analysis and Cluster Analysis to identify and analyze the social media usage. The result describes a significant affect of social media on consumer usage. From cluster analysis show the different consumer’s behavior profiling based on their social media usage relate to their profile. There is three characteristic level of consumers based on result study and the characteristic describe the consumers profile based on the reason of using social media.
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Andoh-Quainoo, L. Andoh-Quainoo. "Psychological Factors in Continuance Digital Media Behaviour: Smartphone, Internet and Social Media in Young Consumers." Pentvars Business Journal 13, n.º 2 (30 de junho de 2021): 46–58. http://dx.doi.org/10.62868/pbj.v13i2.161.
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Since childhood, young consumers have experienced new digital media, from smartphones to the internet and social media. The purpose of this study was to compare the digital media behaviour of young people by exploring the psychological and antecedents that have sustained usage behaviour through the lens of the Uses and Gratifications Theory. Using a quantitative approach, a survey was conducted in three public universities in Ghana, based on existing scales for psychosocial and individual psychological satisfactions. A sample of 825 respondents between the ages of 18-35 was randomly selected to respond to the questionnaire. Logistic regression was used to analyse the extent to which psychological factors influence digital media behaviour. The findings revealed that young consumers’ mobile internet and social media usage behaviour are greatly influenced by social-psychological gratifications such as social relationships, entertainment, and information. Still, smartphone usage is influenced by business and commercial motives. Individual factors such as self-esteem and self-seeking status did not affect any of the media usage behaviour.
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Si, Euna, Gyungjoo Lee, Il Hyun Lee e Ju-Young Lee. "The Significance of Digital Citizenship and Gender in the Relationship between Social Media Usage Time and Self-Esteem among Adolescents: A Secondary Analysis". Children 10, n.º 9 (15 de setembro de 2023): 1561. http://dx.doi.org/10.3390/children10091561.
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This study examined the significance of digital citizenship and gender in the relationship between social media usage time and self-esteem among adolescents. This cross-sectional study was a secondary analysis using national data on 506 Korean adolescents acquired from the 2020 Korea Media Panel Survey. The data were analyzed using SPSS 23.0 and SPSS PROCESS macro. We found that the moderated moderating effects of digital citizenship and gender on the relationship between social media usage time and self-esteem were significant. Both boys and girls had higher self-esteem in groups with higher digital citizenship than in groups with lower digital citizenship. The relationship between social media usage time and self-esteem for boys was positive in the high digital citizenship group and negative in the low digital citizenship group. Conversely, for girls, the relationship between social media usage time and self-esteem was positive in the low digital citizenship group and negative in the high digital citizenship group. It is important to take a differentiated approach that considers the relationship between digital citizenship and gender to promote healthy digital media use and positive self-esteem.
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Mantulenko, Valentina V. "Effective ways of digital media usage in school education". Revista Amazonia Investiga 9, n.º 30 (7 de julho de 2020): 138–45. http://dx.doi.org/10.34069/ai/2020.30.06.14.
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Our society is increasingly dependent on digital media. Socio-economic changes in Russia and the information explosion that has affected the whole world require a revision of traditional systems, content, methods and technologies of education in the context of various media usage. The purpose of this research is to theoretically substantiate, develop and experimentally prove tools for effective usage of digital media in the educational process of secondary schools in Russia. According to the purpose and hypothesis, the objectives of this research are: to define the essence, functions, didactic and educational possibilities of digital media; to identify pedagogical aspects of their usage in education; to determine structural components of teachers' readiness to using digital media in their work; to develop tools for using digital media in the educational process of secondary schools; to prove experimentally the effectiveness of the developed tools. The research object is the educational process of secondary schools under conditions of digitalization of the Russian education. The subject of this research covers tools of effective usage of digital media in the educational process of secondary schools. The methodological basis of this research was the philosophical concept of dialectical cognition as the basis of scientific pedagogy; the theory of system-complex and personal-activity approaches to the study of pedagogical phenomena, the integration concept of science, education, technology and production. Results: based on the analysis of theoretical sources on the use of digital media in education and the own diagnostic study, the author determined and experimentally tested possible ways of applying digital media as pedagogical tools taking into account their functional load: as means for transforming traditional tasks in a special form; as a teaching assistance instrument; as a communication means; as a reality modeling tool.
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Saito, Hitoshi. "New Thermal Dye Transfer Media for Digital Photo Usage". NIP & Digital Fabrication Conference 15, n.º 1 (1 de janeiro de 1999): 251–54. http://dx.doi.org/10.2352/issn.2169-4451.1999.15.1.art00065_1.
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Fukui, Daisuke. "New Thermal Dye Transfer Media for Digital Photo Usage". NIP & Digital Fabrication Conference 20, n.º 1 (1 de janeiro de 2004): 980–83. http://dx.doi.org/10.2352/issn.2169-4451.2004.20.1.art00098_2.
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Sovia, Sovia Ikhwani Putri, e Silvio Waisbord Silvio. "Analysis of Digital Media Usage in Promoting Communication Skills in Early Childhood". Feedback International Journal of Communication 1, n.º 1 (11 de março de 2024): 61–69. http://dx.doi.org/10.62569/fijc.v1i1.12.
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Digital media has become an omnipresent element in the lives of young children. This study aims to analyze the usage of digital media in promoting communication skills in early childhood. The proliferation of smartphones, tablets, and other digital devices has revolutionized how children interact with information and communicate with others. However, concerns have been raised regarding the potential impact of excessive screen time on children's development, particularly in areas such as language acquisition and social skills. This research employs a mixed-method approach, combining quantitative surveys and qualitative interviews with parents and educators of children aged 2 to 6 years. Quantitative data will be gathered to examine the frequency and duration of digital media usage among young children, while qualitative insights will delve into the perceived benefits and drawbacks of digital media on communication skills development. Additionally, observations of children's interactions with digital media tools will provide contextual understanding. The findings of this study are expected to contribute to a nuanced understanding of the role of digital media in early childhood communication development. By identifying effective usage patterns and potential pitfalls, educators and parents can make informed decisions regarding the integration of digital media into early childhood education and upbringing. Ultimately, this research aims to inform strategies that leverage digital media to enhance rather than hinder communication skills in young children, ensuring their holistic development in today's digital age.
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Tan, Ka Vian, e Zhooriyati S. M. "Parental Attitude and Parental Intervention Strategies on Digital Media Usage Among Young Children". Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, n.º 9 (10 de setembro de 2021): 419–29. http://dx.doi.org/10.47405/mjssh.v6i9.990.
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Technology-focused parenting has evolved to provide a constantly updated digital experience for the new digital populations while parents mitigate the risks of digital media exposure in this modern society. This study explores parental attitude on the impact of digital media and their respective parental intervention strategies. There were five parents recruited through purposive sampling technique and they participated in in-depth interview. Parents generally hold positive attitude towards digital media. They apply different parental strategies for children’s media activities and its contents. This study addressed relationships pertinent to current parental strategies, media and child’s factors. Considerable possibilities and patterns to nurture young children with digital media has been elucidated through uncovering parents’ perspectives and challenges.
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Van Gorp, Jasmijn, Sonja De Leeuw, Justin Van Wees e Bouke Huurnink. "Digital Media Archaeology". Archaeologies of Tele-Visions and -Realities 4, n.º 7 (9 de setembro de 2015): 38. http://dx.doi.org/10.18146/2213-0969.2015.jethc080.
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In this article, we will contribute to a methodological discussion in the Digital Humanities by uncovering the digital tool AVResearcherXL as a form of Digital Media Archaeology. AVResearcherXL enables to search across, compare and visualise the metadata of Dutch television and radio programmes and a selection of newspaper articles of the Dutch Royal Library. Media archaeology provides a fruitful framework to reflect on the tool as method for Television History Research. First, the tool in itself functions as a new way of media archaeology. The tool, as it is, is double-sided and enables comparison, shedding an unusual, data-driven light on the television, radio and newspaper archives by providing different 'slices of' and 'search lights on' the metadata, thus contributing to a 'variantology of the media.' At the same time, we approach our own reflection on the tool as a form of media archaeology: we will uncover the tool, digging in its architecture and its functionalities, and offer an approach to a meaningful use of the tool. In other words, this very article is a form of ‘doing media archaeology’, in the sense of becoming 'an active archaeologist of knowledge'. Digital media archaeology, therefore, is always two-fold and a matter of interaction of user and tool. In this article, we first dissect the tool as archaeological site, before exploring its usage. Taken together, the article provides methodological strategies to cope with a digital tool such as AVResearcherXL and thus aims to further enhance an understanding of Digital Media Archaeology as an opening to media historical inquiry.
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Yersel, Burçin. "Adoption factors to digital TV platforms in Turkey". Journal of Human Sciences 16, n.º 2 (8 de abril de 2019): 469–76. http://dx.doi.org/10.14687/jhs.v16i2.5696.
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The main aim of this study is to understand digital TV platform adopters’ media usage and adopting factors by identifying their profile in Turkey. According to this aim, it was tried to find out the demographic characteristics of digital TV broadcasting adopters, media usage level and the factors of adopting. In addition, it was tried to find out demographic variables, media usage frequency differences between adopters of digital TV platform and non-adopters. The result of analysis shows that, while it was found significant differences between adopters’ and non-adopters’ education; was not found significant differences between adopters’ and non-adopters’ age and sex. There is no significant differences between adopters’ and non-adopters’ media uses. According to the results of factor analysis shows that there are 5 reason to adopting digital TV platform.
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Krūmiņa, Ilze, e Inga Milēviča. "Vidzeme Region Inhabitants’ Media Usage Specifics". Economics and Culture 19, n.º 2 (1 de dezembro de 2022): 38–46. http://dx.doi.org/10.2478/jec-2022-0014.
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Abstract Research purpose. There is a growing trend of society believing more and more in public broadcasting and media because they can objectively explain and reflect on what is happening in the world and Latvia. As the pandemic escalates, people are increasingly listening to what professional journalists and experts are saying. The survey organised by the National Media Council (neplpadome.lv, 2021) also shows that trust in public media in Latvia has been growing. However, one important challenge now is handling misinformation and false news, mostly seen on the Internet and social media. To be able to trace and analyse misinformation and false news that might have a significant impact on the population, first, it is important to identify the traditional and digital media as well as other Internet sources that have been frequently used by the population. The purpose of this study is to identify media platforms, including regional media, that are in daily use by the Vidzeme region’s population. Design / Methodology / Approach. A quantitative research method was used in this study, specifically, a survey, which consisted of a questionnaire comprising 18 questions on media use. Overall, 333 respondents living in the Vidzeme region participated in the survey. The questionnaire was designed in collaboration with Alberta College communication students. It included questions on traditional (TV, radio, magazines, newspaper) and digital media (portals, social media) that the population uses to access daily and weekly news. Findings. 1) The most frequently used media are social media (87.5%), while the Internet (85.5%) is considered the most reliable source of information. 2) Regional media continue to be an essential source of information for local communities. Originality / Value / Practical implications. Communication specialists of regional municipalities can use the results of the study to strengthen communication with the population via municipality websites and newspapers, thus, contributing to regional, local, and fast-growing micro-media ecosystem understanding. One limitation of the study is the limited scope of research, which is why the authors are planning to expand the research into the study of other regions of Latvia.
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Priya, Nandhini, e P. Uma Maheswari. "Screen media-based devices usage patterns: Comparison between digital immigrant parents and digital native adolescents". Journal of Digital Educational Technology 4, n.º 1 (11 de abril de 2024): ep2411. http://dx.doi.org/10.30935/jdet/14463.
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Smartphones are frequently the subject of digital screen media-based research due to their popularity. Other screen devices, such as computers, conventional TV, laptops, smart TV, and tablets, which have a significant impact on children’s and adolescents’ psychological behaviors, are rarely covered. Parents are considered the active agents who can regulate adolescents screen-based media use and control online risks. Parents of adolescents in developing countries are digital immigrants, and their consumption patterns of screen devices must be studied before exploring their media usage regulatory strategies for children and adolescents. To gather information on screen device usage patterns, including availability, usage, ownership, and screen time, a quantitative technique approach was used in the study. A statistical analysis was performed on survey data collected from 447 parent-adolescent dyadic samples (n=894). Results show a positive association between socio-economic status and the number of screen devices present in households. Parents and adolescents spend the same amount of screen time on conventional TV and smart TV as they do on smartphones. Tablets were the least used, but they had more screen time than laptops and computers. Screen time is associated with the intended use of the device. Screen time spent per device by digital immigrant parents is quite like that of their digital-native adolescents. Girls use smartphones often; boys spend more screen time with them. Parents’ screen-based media usage practices should also be regulated, as they highly influence their children’s screen time.
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Ahmed, Safa Ilyas, e Anjum Zia. "Uses and Gratification Theory and Social Media Interactivity: A Demographic study in Lahore, Pakistan". Global Regional Review VII, n.º I (30 de março de 2022): 50–60. http://dx.doi.org/10.31703/grr.2022(vii-i).06.
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This study looked at the usages and gratifications of social media interactivity between digital natives and digital immigrants. This study focuses to see if demographics such as age, education, and socioeconomic status have an impact on users also uncovering the possible reasons for social media usage among both generations based on their individual gratifications. The interview was conducted with a total of 16 participants in Lahore. They were picked based on their interest in social media and the consistency with which they interact with it. A semi-structured interview was conducted then analyzed using thematic analysis. Interaction of similar social media networks, apps, and platforms brings Digital Natives and Digital Immigrants closer together. Both generations choose to spend their time online and engage in social media interactions based on their own gratifications.
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Tarsidi, Deni Zein, Karim Suryadi, Dasim Budimansyah e Rahmat Rahmat. "Social media usage and civic engagement among Indonesian digital natives: An Analysis". Jurnal Civics: Media Kajian Kewarganegaraan 20, n.º 2 (31 de outubro de 2023): 257–69. http://dx.doi.org/10.21831/jc.v20i2.60812.
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This study aims to identify the relationship between social media use and civic engagement among digital natives in Indonesia using the Grounded Theory method. The study involved 15 digital natives aged 18-24 who actively use social media, selected through a purposive sampling technique. The analysis in this study used NVivo version 12 Plus for MacBook. The study results show that social media use plays a vital role in the civic engagement of digital natives in Indonesia. The participants stated that social media use could help increase their awareness and knowledge about social and political issues in Indonesia and enable them to participate in related activities. In addition, the study also shows that social media use can facilitate interaction and discussion among individuals with different views, which ultimately can deepen their understanding and experience of social and political issues in Indonesia. However, this study also identifies some challenges and obstacles in using social media for civic engagement. One is the authenticity and credibility of information disseminated on social media, which can influence individuals' views and opinions on an issue. Based on these findings, this study recommends improving digital literacy and information verification skills for digital natives in Indonesia.
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Kohler, Florian, Alina Kuthe, Fiona Rochholz e Alexander Siegmund. "Digital Education for Sustainable Development in Non-Formal Education in Germany and COVID-19-Induced Changes". Sustainability 14, n.º 4 (12 de fevereiro de 2022): 2114. http://dx.doi.org/10.3390/su14042114.
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Digital media increasingly transform daily routines as well as everyday actions and working environments, including education. Apps, games, computer programs, and social media, etc. can support and improve learning processes. The COVID-19 pandemic and the resulting restrictions of social life accelerated a shift towards the application of digital media in education as well as in distance learning. This paper answers questions about the current usage of digital media in non-formal education in Germany, especially in the context of Education for Sustainable Development (ESD). The results of a 2020 survey in Germany with 111 participants show that digital media are an integral part of non-formal education; in particular, audio and video recording and filesharing are used often. Notably, the usage of web calls and webinars has increased since the pandemic. Regarding the disadvantages of digitals formats, participants note the investment in time and effort as well as the expensive equipment needed for development. Despite being dissatisfied with existing offers, a lot of institutions have not developed their own digital education formats (yet). This indicates a possible need for further training and education of educators in non-formal ESD, enabling them to independently create digital formats. This would also contribute to the quality of digital formats, of which many were possibly developed without proper expertise.
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Kristensen, Linn-Birgit Kampen, e Mona Solvoll. "Digital payments for a digital generation". Nordic Journal of Media Studies 1, n.º 1 (1 de junho de 2019): 125–36. http://dx.doi.org/10.2478/njms-2019-0008.
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AbstractDigitalization is both a major cause of the challenges now faced by several media industries and a source of their potential solutions. Within the book and newspaper industries, the value of the physical product is about to be surpassed by that of digitally delivered content, disrupting the distribution system that these industries have relied on for many decades. In particular, digital distribution has radically changed the way in which consumers engage in unpaid and paid media consumption.Anchored in the notion of disruptive innovation, and more specifically related to the idea of distribution as disruptive technology, our study investigates Generation Z’s unpaid and paid consumption of digital books and online local newspapers. Drawing on two Norwegian audience surveys, we find that both industries involve at least one disruptive actor. Generation Z relies heavily on Facebook as a distribution channel for news. Pay-walls have a negative effect on the usage of paid online local news, despite the belief that paywalled news is better than free news. In the Norwegian book industry, paper books still have a very strong position among Generation Z. Audiobooks have greater usage than e-books, and we conclude that the real disruptive actor in the Norwegian book industry is the streaming of audiobooks by actors such as Storytel.
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AKAR, Damla, e Seçkin ÖZMEN. "EXAMINING SOCIAL MEDIA USAGE MOTIVATIONS FROM THE PERSPECTIVE OF DIGITAL LABOR". Electronic Journal of New Media 7, n.º 3 (setembro de 2023): 238–61. http://dx.doi.org/10.17932/iau.ejnm.25480200.2023/ejnm_v7i3004.
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Lee Mi Sik. "Digital Media Usage Patterns of Elementary Children and Maternal Writing". KOREAN ELEMENTARY MORAL EDUCATION SOCIETY ll, n.º 43 (dezembro de 2013): 285–306. http://dx.doi.org/10.17282/ethics.2013..43.285.
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Suraya e Ahmad Mulyana. "Radicalism on Teens As The effect of Digital Media Usage". Jurnal Komunikasi: Malaysian Journal of Communication 36, n.º 1 (31 de março de 2020): 76–89. http://dx.doi.org/10.17576/jkmjc-2020-3601-05.
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Huang, Yunchu, Chang-Gyu Yang, Heon Baek e Sang-Gun Lee. "Revisiting media selection in the digital era: adoption and usage". Service Business 10, n.º 1 (10 de março de 2015): 239–60. http://dx.doi.org/10.1007/s11628-015-0271-4.
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Šehić, Lejla, e Almir Peštek. "The effects of digital media buying on advertisers". Management 25, n.º 1 (29 de junho de 2020): 279–91. http://dx.doi.org/10.30924/mjcmi.25.1.15.
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Although the Internet has become the essence of communication, from an advertiser’s perspective digital advertising remains underexplored. This paper examines the effects of digital media buying efforts on advertisers in Bosnia and Herzegovina, while looking into the methodology of digital media usage behind the actual effects. A combination of secondary research analysis and qualitative research techniques was used. The empirical part is based on in-depth interviews with advertisers and representatives from the digital advertising industry.Perceptions and knowledge of digital advertising are the key drivers for a successful implementation of digital media buying, and advertisers in Bosnia and Herzegovina are aware of its most distinctive qualities. The success of the media buying campaigns relies on brand objectives and choosing the means suited for fulfilling the given goals, which in turn leads to the findings that the focus of companies’ strategies is directed towards the cost-efficient medium usage, rather than solely performance-oriented ones. Measurement of the effects and return on the investment depends on the success of setting up a goal and isolating digital from other marketing efforts.
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Cahyani, Intan Putri, Vinta Sevilla e Ruth Mariana Bunga Wadu. "Beware of digital footprints: Wise social media usage for parents of early childhood students". Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang 7, n.º 3 (1 de agosto de 2022): 599–610. http://dx.doi.org/10.26905/abdimas.v7i3.7467.
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The COVID-19 pandemic has had a real impact on people's consumption patterns of social media which has increased by up to 40%. On the other hand, the use of social media leaves a digital footprint that cannot be erased. The students' parents of PAUD Soka Indah are the millennial generation who are very connected to their gadgets. Another problem is the lack of knowledge about the dangers of digital footprints as part of uncontrolled online activities and ignorance about the importance of managing digital privacy. Through the Information Communication and Education (IEC) Program, with the central theme of Wise social media, the team focused on the importance of being aware of digital footprints and how to ideally manage communication privacy in cyberspace. This Program uses the Participatory Rural Appraisal Model and aims to build awareness and understanding of being aware of digital footprints and the importance of managing privacy on social media. Previously, most participants were unfamiliar with digital footprints and rarely even paid attention to the terms and conditions of applications or social media. In addition, participants uploaded personal data several times on social media. After the team carried out the IEC program, the post-test results showed that all participants could explain the elements of digital footprints and distinguish between active and passive digital footprint categories. The following significant result is the follow-up on managing communication privacy on social media.
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Sumaedi, Sik, Sumardjo Sumardjo, Amiruddin Saleh e Agus Fanar Syukri. "A model of digital health communication media use during the Covid-19 pandemic". Health Education 121, n.º 5 (9 de junho de 2021): 465–85. http://dx.doi.org/10.1108/he-03-2021-0040.
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PurposeThis research aims to develop and test a model of digital health communication media (DHCM) use for healthy food information – DHCM usage – during the Covid-19 pandemic. More specifically, this research investigated the simultaneous effects of perceived threat of Covid-19, e-health literacy, attitude toward DHCM usage, knowledge toward DHCM usage, facilitating conditions and information quality on the DHCM usage.Design/methodology/approachThe empirical data were collected through a survey. The respondents of the survey are 192 DHCM users who lived in Tangerang Regency. Structural equation modelling (SEM) analysis was performed.FindingsThe DHCM usage during the Covid-19 pandemic is significantly affected by the attitude towards the DHCM usage and the facilitating conditions. However, the DHCM usage during the Covid-19 pandemic is not significantly affected by the perceived threat of Covid-19, e-health literacy, information quality and knowledge of the DHCM usage.Research limitations/implicationsThis research was conducted only in Tangerang Regency and employed a purposive sampling technique. Future research should be conducted in other contexts to examine the stability of the research findings.Practical implicationsIn order to improve DHCM usage for healthy food information, it is important for building a positive attitude towards DHCM usage and ensuring the availability of the facilitating conditions.Originality/valueThis paper is the first that develops and tests a model of DHCM usage for healthy food information during the Covid-19 pandemic.
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Oji, Karachi Benson Ruth, e Emmanuel Ezimako Nzeaka. "Digital Colonialism on Digital Natives: A WhatsApp Usage Perspective". UJAH: Unizik Journal of Arts and Humanities 21, n.º 1 (31 de julho de 2020): 17–53. http://dx.doi.org/10.4314/ujah.v21i1.2.
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In the new media debate, digital colonialism has become a topic of serious contention. This work looks into the allegation that the internet is exploitative of digital natives’ daily routine and regulates their lives. This study explores this argument in relation to the degree of consciousness of digital natives to seek out their perception of politics of Western domination in the WhatsApp usage. Therefore, the primary purpose of this paper is to find out whether digital slavery is real. Centre Periphery theory and Electronic Colonisation theory form the theoretical background of the study, which utilised questionnaires to determine areas of controversy. Using survey, we found that digital natives do not count the use of the WhatsApp as an element of colonialism. Consequently, 53.26% of the natives do not consider themselves enslaved to WhatsApp usage and thus its colonial powers; however, 28.26% view themselves as willing slaves consequent on the benefits from using the App, while an 18.48% are unsure of their position. Based on the results, it is argued that the concept of digital slavery in terms of absolute dependence on WhatsApp does not quite appeal to digital natives, except that the amount of time they spend on it could make them enslaved, whether or not they agree. To be surer of the level of influence of internet based apps on digital natives, it is recommended that further studies be conducted that will investigate the amount of time they spend on other apps, using a wider sample population.
Keywords: Digital Colonialism, Digital Natives, WhatsApp Usage, Western Domination, Electronic Colonisation
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Chandio, Dastar Ali, Taha Shabbir e Muhammad Ramzan. "Incorporating the Globalization Paradigm: Effects of Digital Media Usage on Gratification". Global Digital & Print Media Review VI, n.º II (30 de junho de 2023): 354–64. http://dx.doi.org/10.31703/gdpmr.2023(vi-ii).25.
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The pervasive influence of digital platforms has seamlessly integrated digital media platforms like WhatsApp into the daily routines of individuals, particularly the youth and students.By conducting an in-depth survey across a diverse cross-section of university students, the study aims to unravel the intricate patterns and multifaceted nature of digital media engagement and its repercussions on various dimensions of pleasure. The study involves into the spectrum of information categories that students interact with, the frequency of their interactions, and the emotional and psychological outcomes stemming from these engagements. The study confines its focus to four prominent public sector universities in Sindh province: Shah Abdul Latif University in Khairpur Mir's, Shaheed Benazir Bhutto University in Nawabshah, Sindh Madrasatul Islam University in Karachi, and the University of Sindh in Jamshoro. The outcomes of this study bear the potential to offer valuable insights to policymakers and shedding light on the benefits and potential pitfalls associated with digital media engagement among students.
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Sholikhati, Khotimatus. "Social Media, Social Competence and Teenagers (Study of Students' Digital Media Literacy Level's in Jakarta)". Global Journal of Business and Social Science Review (GJBSSR) Volume 4 (2016: Issue-3) 4, n.º 3 (7 de agosto de 2016): 01–08. http://dx.doi.org/10.35609/gjbssr.2016.4.3(1).
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Objective - This study aims to determine the ability of the digital media literacy of students in Jakarta, in particularly of the usage of social media. Methodology/Technique - The research used the instrument of Social Competence Framework based on European Commission (2009) to determine the level of digital media literacy of students. Findings - The results showed that the media literacy of students in Jakarta including medium level based on their social competence. Novelty - The result can be used as a foundation in creating digital media literacy education programs. Type of Paper - Conceptual Keywords: Digital media literacy, Social Competence, teenagers, Social media
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Minh Sang, Nguyen. "The influence of social media marketing on brand loyalty and intention to use among young Vietnamese consumers of digital banking". Innovative Marketing 19, n.º 4 (2 de outubro de 2023): 1–13. http://dx.doi.org/10.21511/im.19(4).2023.01.
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Digital banks must promote on social media to attract tech-savvy young consumers who use social media extensively. Creating brand loyalty among digital banking customers is necessary to increase retention and motivate them to spend more with the preferred financial brand. This study investigates the impact of social media marketing on brand loyalty and continued usage intentions among young Vietnamese digital banking service consumers. This study employed a quantitative methodology, with a five-point Likert scale questionnaire administered online via non-probability sampling. The sample comprised 244 Vietnamese consumers aged 18 to 35, representing the young consumer segment. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that exposure to social media marketing substantially positively impacts brand loyalty. It was discovered that brand loyalty positively influences the intention to continue using the same digital banking provider. However, social media marketing did not influence continued usage intentions directly. Instead, brand loyalty mediated the positive relationship between social media marketing and future digital banking service usage intentions. The findings have important implications for digital banks’ customer engagement and branding strategies to establish long-lasting relationships with the crucial youth demographic via social media platforms. AcknowledgmentThe author wishes to express sincere appreciation to all respondents who completed the survey. In addition, profound appreciation is extended to all involved parties, as well as the Ho Chi Minh University of Banking, for their tremendous support and assistance, which contributed significantly to the completion of this research.
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Brown, Sophia. "Social Media Usage and Political Participation in the United States". International Journal of Sociology 8, n.º 2 (30 de maio de 2024): 1–12. http://dx.doi.org/10.47604/ijs.2588.
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Purpose: The aim of the study was to analyze the social media usage and political participation in the United States. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Social media usage in the United States both enhances and complicates political participation. It facilitates information sharing and activism but also fosters filter bubbles and misinformation. Despite its capacity to mobilize individuals, its influence varies across demographics and ideologies. Thus, while it can enhance democratic engagement, it also presents challenges that necessitate careful regulation. Unique Contribution to Theory, Practice and Policy: Social capital theory, uses and gratifications theory & digital divide theory may be used to anchor future studies on analyze the social media usage and political participation in the United States. Provides practical tools and strategies for individuals to navigate the digital landscape effectively, fostering a more informed and engaged citizenry. Encourages policymakers to prioritize investments in digital literacy education as part of broader efforts to promote civic engagement and democratic resilience.
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Barr, Rachel. "Building Equitable Access and Inclusion for Children Growing up in the Digital Age". Policy Insights from the Behavioral and Brain Sciences 9, n.º 1 (23 de fevereiro de 2022): 73–80. http://dx.doi.org/10.1177/23727322211068388.
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Beginning during infancy, digital media are a pervasive part of family life, affecting opportunities to learn and time in family relationships. Research showing the potentially negative impacts of media on very young children led to recommendations of restricted media usage. Other research has examined how educational media can promote child outcomes and well-being. However, stark issues of digital inequity remain. Many families experience underconnectivity, with both income and geography limiting access to adequate bandwidth. Finally, cracks in the democratic structure of the Internet are emerging. Software engineers and social scientists revealed that algorithms determine children's media content and exploitative features manipulate the duration of media exposure. The article evaluates media usage for very young children. Based on this risk–benefit analysis, the article proposes a policy to increase the inclusiveness and safety of the digital space for all young children.
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Chen, Ruohan, Chen Gao, Yixiao Xu, Chengzhi Zou e Jiaxuan Chen. "Social Anxiety in the Digital Age". Lecture Notes in Education Psychology and Public Media 8, n.º 1 (14 de setembro de 2023): 242–48. http://dx.doi.org/10.54254/2753-7048/8/20230126.
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This paper focuses on the relationship between social media usage and social anxiety. The increasing number of global social media users has brought both convenience and consequences, including negative impacts on mental health. The paper elaborates on the possible causes of social anxiety through social media, including fear of negative evaluation, motivation to impress others, and the high status of others. It also highlights the inauthentic nature of social media and its contribution to social anxiety, including confusion, negative feedback, fear of missing out and waiting. The paper concludes that paying more attention to the formation of social anxiety through social media and its consequences is significant and necessary.
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CHEN, Qingwei, Taotao RU, Xue LUO, Qiaoling DONG, Diguo ZHAI, Xiao XIONG e Guofu ZHOU. "The effects of digital media usage on sleep: Mechanisms and interventions". Advances in Psychological Science 27, n.º 1 (2019): 70. http://dx.doi.org/10.3724/sp.j.1042.2019.00070.
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Seo, Seung-Eun, Young-Jin Lee e So-Dam Jo. "Understanding children’s play behaviors in the context of digital media usage". Journal of Korea Open Association for Early Childhood Education 28, n.º 6 (31 de dezembro de 2023): 399–422. http://dx.doi.org/10.20437/koaece28-6-17.
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Zhou, Yuqiong, Tao He e Feng Lin. "The Digital Divide Is Aging: An Intergenerational Investigation of Social Media Engagement in China". International Journal of Environmental Research and Public Health 19, n.º 19 (10 de outubro de 2022): 12965. http://dx.doi.org/10.3390/ijerph191912965.
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The aging-based digital divide has gained increased research attention in recent years. This research focused on two important aspects of the aging society, the digital divide and the intergenerational differences, with regard to social media usage in China. The data were collected through a household interview, using a nationally representative sample (n= 3790) from 58 cities in mainland China. The present study investigated the association between differentiated social media usage with demographic characteristics, social economic status, physical and mental health, and social media perceptions. The results show a significant digital divide and generational differences. The existing socio-economic inequalities and demographic variance largely explained older adults’ social media access and diversity of social media engagement. Social media perceptions play more essential roles in the intensity of social media engagement for each generation group. This study contributes a better understanding of the manner in which different factors are associated with different generations’ social media engagement. A discussion is included regarding the necessity to close the aging-based digital gap in order to cope with the issue of rapid aging.
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Tong, Suk Chong, e Fanny Fong Yee Chan. "Exploring market-oriented relations in the digital era". Journal of Communication Management 24, n.º 1 (10 de fevereiro de 2020): 65–82. http://dx.doi.org/10.1108/jcom-10-2019-0133.
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PurposeMarket-oriented relations has been regarded as a kind of public relations practices widely performed by the practitioners of public relations and marketing. This study attempts to discuss market-oriented relations in the digital era in which public relations and marketing practitioners' involvement in managing market-oriented relations was simultaneously related to their perceptions of interactivity effects, value of public relations and benefits of digital media usage in public relations practices.Design/methodology/approachA self-administrated online survey targeting 241 practitioners engaged in coordinating public relations activities in Hong Kong was conducted in 2017.FindingsStructural equation modeling (SEM) analysis showed that practitioners' involvement in market-oriented relations practices had significant positive effects on their perceptions of interactivity effects, value of public relations and benefits of digital media usage. Practitioners' perceptions of interactivity effects and benefits of digital media usage were positively affected by their perceptions of public relations value, particularly public relations effectiveness. Clients' profitability and business intelligence, as well as interactivity effects in terms of involvement and perceived customization were practitioners' key concerns in managing market-oriented relations.Originality/valueThis study explores how practitioners of public relations and marketing perceived and practiced public relations in the digital era. Specifically, the conception of market-oriented relations in regard to the use of digital media was discussed in the proposed structural model.
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Ofori, Philomina Pomaah, Kumangkem Kennedy Kubuga e Dominic Kofi Louis. "FACTORS INFLUENCING EXPECTANT MOTHERS' CONTINUED USE OF DIGITAL HEALTH INFORMATION". Jurnal Administrasi Kesehatan Indonesia 11, n.º 2 (23 de novembro de 2023): 231–41. http://dx.doi.org/10.20473/jaki.v11i2.2023.231-241.
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Background: Expectant women receive healthcare education at antenatal care (ANC) clinics, but it is noteworthy that expectant mothers tend to seek information from various sources beyond their primary healthcare providers. Aims: The study aims to investigate determinants influencing expectant mothers' continuous use of digital media for pregnancy information. Methods: The study involves participants of expectant women who attend ANC clinics in five municipal hospitals. The hypotheses were tested with 580 responses using Structural Equation Modeling (SEM) via SmartPLS version 4. Results: The findings revealed that social media healthcare information usage, perceived severity, and emotional support on social media influence expectant mothers' decisions to continue using digital media for healthcare purposes. However, the effect of perceived vulnerability on social media healthcare information usage was insignificant. Conclusion: This study concludes that expectant mothers will continue to adopt digital platforms to access healthcare information. The findings provide recommendations to help healthcare providers advance antenatal care. Keywords: Emotional support, healthcare, expectant women, SMHIC, social media
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Annarumma, Maria, Ines Tedesco e Luigi Vitale. "Mobile Generation, Digital Devices and Preschool Education". International Journal of Digital Literacy and Digital Competence 9, n.º 4 (outubro de 2018): 19–32. http://dx.doi.org/10.4018/ijdldc.2018100102.
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Contemporary children live in the digital environment and develop very quickly the natural ability in using technologies. At an international level, scientific research confirms the widespread use of mobile devices in the family and the increasing children exposure to these. This study mainly focuses on the following aspects: the benefits of touch devices for games and creativity and the risks related to possible delays in social and linguistic development and to addictions. In Italy, statistical surveys reveal a contradictory scenario: on the one hand, the digitization of citizens complies with international trends, especially regarding the use of the smartphone; on the other hand, there is a strong technological backwardness in the institutional area. The survey has analyzed the relationship between digitods and touch media, paying attention to usage profiles, usage behaviors, interaction, app selection and fruition processes. It has also been observed the parent-child interaction during the use of touch media, in order to figure out media educational guidelines in kindergarten.
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BORA, SAPTARISHI, e Dr. R. NEELAKANDAN. "DIGITAL WELL-BEING". International Journal of Research in Education Humanities and Commerce 04, n.º 02 (2023): 63–67. http://dx.doi.org/10.37602/ijrehc.2023.4208.
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Everyone understands that digital well-being is a term used to describe the impact of technologies and digital services on people’s mental, physical, social, and emotional health. Over the years mostly all are seen getting indulged in more and more technology and people from all age groups are found taking more interest in their digital well-being. Actually in digital well-being, there are features that show application dashboards through which everyone can understand the time usage, and how much time is spent using any particular App. Social media is found to be having negative impacts on psychological well-being including mobile addiction, social isolation, and social media addiction (Dragana Ostic, 2021). In view of this, there is an increased need for digital detox interventions which have been shown to have a significant reduction in stress, improved sleep, and overall improved mental health ( Radtke, 2015). Furthermore, digital wellness enables users to be more productive, engaging in activities that can help foster healthy digital habits such as improved social relationships, reduced burnout, and decreased screen time (Anrijs, 2018). According to World Health Organization ( WHO), there is no health without mental health ' and since human productivity is largely dependent on mental health; If an individual wants to maintain digital well-being, they should control the usage of digital devices. Nowadays digital well-being is important as people are spending more and more time on their smartphones, laptops, streaming setups, and other devices that they use daily, either for work or for fun. In that case, it is needed for an hour to give importance to the concept of digital well-being and limit digital usage to work and healthy fun only.
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Silvia, Sarah. "The Importance of Social Media and Digital Marketing to Attract Millennials’ Behavior as a Consumer". JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, n.º 2 (2019): 7–10. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.42.3001.
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The use of social media and digital marketing is nowadays becoming a strategic tool in terms of building brand awareness and running a marketing campaign. Shifting from the era of conventional or mass media, by using social media and digital marketing, the marketers can track brand’s competitors and have more measurable campaign results. The usage of having these online activities is also to know about people’s opinion about the product, building brand reputation, and most importantly very targeted for the millennials. The study is descriptive in nature. The study used The Hook Canvas Model in Marketing by Nir Eyal. The study objective is to investigate why social media and digital marketing is significant to do branding and marketing activities lately, and what are the proper steps for doing so. The description is based on the explanation of social media and digital marketing usage, especially for Millenials era, explaining the steps of doing digital and online campaign, while also describing The Hook Canvas Model by Nir Eyal for the latest social media and digital marketing phenomenon. The data used in the study include interview, observation, and library research. The data were analyzed in three stages, such as reduction, presentation, and conclusion drawing. The results of the study show that social media and digital marketing campaign are not only useful to create brand awareness and engage the customers but also crucial in terms of measurement. By doing these kinds of marketing efforts (digitally), the effectiveness of each campaign can be measured, the behavior of the customers or even the potential ones could be tracked beforehand, and the reach of the message could be spread wider rather than making only traditional marketing efforts. social media in digital marketing
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Gorostiza-Cerviño, Aritz, Álvaro Serna-Ortega, Andrea Moreno-Cabanillas e Antonio Castillo-Esparcia. "Navigating the Digital Sphere: Exploring Websites, Social Media, and Representation Costs—A European Union Case Study". Social Sciences 12, n.º 11 (3 de novembro de 2023): 616. http://dx.doi.org/10.3390/socsci12110616.
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In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of lobbies affiliated with the European Transparency Register. It focuses on the relationship between the utilization of social media platforms and the representation costs among interest groups. Analysis of data from 12,430 groups, encompassing website presence, social media engagement, and declared representation costs, reveals that 97.14% of groups maintain websites, while 67.52% actively use social media platforms. Among groups disclosing representation costs, the mean is EUR 181,333, with a median of EUR 74,999. Multiple linear regression analysis uncovers a positive association between Twitter and YouTube usage and representation costs, while Facebook usage demonstrates a negative correlation. However, no statistically significant relationships are observed for Instagram, TikTok, and LinkedIn. These findings offer insights into the potential impact of social media on representation costs for interest groups.
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Shrikant Waghulkar, Prof, Dr Nitesh Behare, Dr V .P Sriram e Prof Anup Shivanacheri. "A Structural Equation Model for Emerging Needs and Changing Role of Social Media Usage as Financial Service Platform". International Journal of Engineering & Technology 7, n.º 3 (8 de julho de 2018): 1320. http://dx.doi.org/10.14419/ijet.v7i3.13420.
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In this Modern Era, the Major usage of social media is changing its old traditional mainstream from entertainment to the world of opportunity to work and trade. In the Emerging banking industry where customers' interaction plays a major and necessary role, Now a days, these digital communication is becoming a Predominant and strong communication channel between Customers and financial institutions. Digital Medias are considered as the most valuable tools for potential customers or clients get connected to the bank towards accessing their financial services in a most fashionable manner. Hence, the Emergence of Social Media as a major digital Platform which plays a major and replacing traditional way of getting financial services to a most modern way of accessing such financial services and its related information. In this paper, the researcher tries to portray the emerging importance of social media as a technological innovative platform which in turn plays a major role in Digital Banking and its related services. One way the researcher tries to bring the growing importance and need of these social media as innovative technological platform readily developing in banking sector where in customer could be able to access and do financial transactions in a most simpler and economical manner.
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Erazo-Moreno, Milagros Maria, Gloria María Villa-Córdova, Geraldine Amelia Avila-Sánchez, Fabiola Kruscaya Quispe-Anccasi, Jhonny Richard Rodriguez-Barboza e Segundo Sigifredo Pérez-Saavedra. "Social media and education: perspectives on digital inclusion in the university setting". Data and Metadata 3 (30 de abril de 2024): 299. http://dx.doi.org/10.56294/dm2024299.
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Social networks have become pivotal in education, offering opportunities for inclusive learning experiences. This study seeks to understand the role of social networks in educational inclusion by analyzing students' usage, motivations, and perceived benefits. It focuses on identifying usage patterns, main activities, and perceptions regarding the impact of social networks on communication, interpersonal relationships, and access to educational information. A quantitative approach was employed, gathering data through a questionnaire from 355 university students of the specialty of secondary education in Lima during the 2023-2 semester. Statistics on social media usage, predominant activities, and perceived benefits associated with their use were analyzed. Findings revealed high social media usage, with WhatsApp (96.9%) being the most used platform, followed by Facebook (63.4%) and Instagram (40.6%). Main activities were entertainment (67%), family communication (60.8%), and education (57.2%). Students also valued improved interpersonal relationships (31.5%) and access to information (69.9%). Social networks play a crucial role in educational inclusion, providing opportunities for communication, collaboration, and information access. The need to balance their use and address challenges like digital dependency, prioritizing student well-being in the digital age, is emphasized.
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Punín-Larrea, María-Isabel, Alison-Catherine Martínez-Haro e Nathalie-Angélica Rencoret-Quezada. "Digital media in Ecuador: Future perspectives". Comunicar 21, n.º 42 (1 de janeiro de 2014): 199–207. http://dx.doi.org/10.3916/c42-2014-20.
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The advances in technology, especially in the field of communication, cause mass media to constantly evolve- and thus not to perish. Indeed, this occurs in situations that are marked by a series of media transformations and changes that have affected journalism as a profession and mass media as a process. The studies that have resulted from these changes have been positive and negative. This paper analyses the digital media panorama in Ecuador, the characteristics of journalism culture and the specific usage of web content. It describes the trends of the main digital media in the country, which have been selected for a case study. The article takes as a core reference ‘ten digital trends in media communication’ proposed by Cerezo-Gilarranz – a specialist in digital strategies. We then focus on the deficiencies of Ecuadorian mass media, which is mainly due to a lack of control over technological environments and the scarcity of links between business and journalism projects that have technological and innovative support, such as the usage of social networks and others. The final result is a detailed guide to the weaknesses and strengths of each digital medium that has been studied. Furthermore, this work highlights reliable trends so that the selected media can orientate towards digital environments. This is achieved by making use of technological tools for creating business and service opportunities. El avance de la tecnología, en especial, en el ámbito de la comunicación, obliga a los medios a evolucionar constantemente para no morir en un escenario marcado por una serie de transformaciones y cambios mediáticos que han afectado al periodismo como profesión y a los medios de comunicación, proceso que ha generado estudios de todo orden. Este trabajo analiza el panorama mediático digital en Ecuador, las características de cultura periodística y el consumo de contenidos en la Red. Describe las tendencias de los principales medios digitales en el país, seleccionados para realizar un estudio de caso. El artículo toma como referencia central el estudio de las diez tendencias digitales en medios de comunicación de Cerezo-Gilarranz, especialista en estrategias digitales. Posteriormente se identifican las deficiencias que tienen los medios en Ecuador; principalmente por la falta de domino de los entornos tecnológicos y la escasa vinculación del proyecto empresarial y periodístico con soportes tecnológicos e innovadores, como el uso de redes sociales... El resultado final es una guía detallada de las debilidades y las fortalezas de cada medio digital en estudio. Asimismo, este trabajo propone tendencias fiables para que los medios estudiados puedan encaminarse firmes en entornos digitales, asumiendo a las herramientas tecnológicas como oportunidad de negocio y de servicio.
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Asmi, Nowsheeba Ashraf. "Social Media and Library Services". International Journal of Library and Information Services 6, n.º 2 (julho de 2017): 23–36. http://dx.doi.org/10.4018/ijlis.2017070103.
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The digital age has crept over the present generation. Digital tools and warehouses are more and more being used by the organizations to manage the collections. Today's librarian faces the problem of managing and sharing the information and delivering it to the right person before it is outdated. In this regard, social media sites have emerged as an important communication tool for the librarians to reach their users and promote their products and services. The present chapter explores various social media tools and their application and usage in the libraries.
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Rialti, Riccardo, Alessandro Caliandro, Lamberto Zollo e Cristiano Ciappei. "Co-creation experiences in social media brand communities". Spanish Journal of Marketing - ESIC 22, n.º 2 (20 de agosto de 2018): 122–41. http://dx.doi.org/10.1108/sjme-03-2018-0011.
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Purpose This paper presents an in-depth investigation on how brands may concur to the co-creation of consumers’ experiences. In particular, the purpose of this paper is to clarify the main types of co-created experiences that consumers may encounter as a result of social media brand communities. Design/methodology/approach To identify the main types of co-created experiences, a digital investigation has been used as the main method of analysis. The authors draw their digital investigation on the digital methods paradigm. Findings Four principal types of co-created experiences have been identified and conceptualized, namely, brand’s products’ individual usage experiences, auto-celebrative experiences, brand’s products’ communal usage experiences and collective celebration experiences. Originality/value Results stress the importance for brand strategists to involve members of social media brand communities to stimulate co-creation experiences. Specifically, it emerges that the simultaneous interaction among members of the community and the brand may directly affect co-creation experiences.
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Srivastava, Abhishek, e Dr Umesh Kumar Saxena. "Digital Media and Media literacy. An Analysis of the Contribution and Effect of social media in Media Literacy". Indian Journal of Mass Communication and Journalism 3, n.º 1 (30 de setembro de 2023): 17–22. http://dx.doi.org/10.54105/ijmcj.a1051.093123.
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In today’s digital world every one is significantly involved in consuming media content with their interest and intent. Now it is proven that most of the time we are accessing the media content through mobile phone or other handy devices through several applications and websites. According to one survey an average kindergartener can access 70 media messages everyday and teens are using one-third of the day in media messages.[1] India is world’s second-largest population and second-largest digital market which is growing drastically in both urban and rural areas. Now India has more than 500 million Internet users and over 450 million smartphone users and one in every three people is consuming video content online. Affordable and easy access to technology and the growth of regional language usage in media content is wonderfully mix the early and new Internet users, which make this market ripe for opportunity in digital media content.[2] India is a 2nd largest number of internet users in the world.[3] As a result a large number of population is shifting towards online and digital platform and it may possible that population is not that much media literate to analyze the critically think on the dissemination and consumption of media message. So this has become necessary to critically insight the term, types and effect of media literacy.
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Marlowe, Jay M., Allen Bartley e Francis Collins. "Digital belongings: The intersections of social cohesion, connectivity and digital media". Ethnicities 17, n.º 1 (24 de julho de 2016): 85–102. http://dx.doi.org/10.1177/1468796816654174.
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The rapid proliferation and ongoing transformation of digital technologies and social media platforms have had a substantial influence on the participatory cultures of young people and their associated social connections. This social/digital nexus raises important questions of social cohesion, with digital technologies at once augmenting social interaction whilst simultaneously creating an uneven landscape of access for participation. To address this interface of the digital and the social, this paper presents a qualitative study of 24 tertiary students from ethnic minority backgrounds living in Auckland, New Zealand, who use social media. Incorporating a pre-screening questionnaire, a one-week social media diary and semi-structured interviews, this study presents the ways in which digital belongings influence participants' practices of friendship and family. The ways that connective media influence, and even constrain interaction alongside the politics of belongings, are theorised to further examine the meanings and experiences behind participants' social media usage and social contact. By integrating these ideas, this paper presents the ways in which young university students use social media and the extent to which digital interaction and networking influence social participation and social cohesion.
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Sharmin, Farzana, Mohammad Tipu Sultan, Dake Wang, Alina Badulescu e Benqian Li. "Cultural Dimensions and Social Media Empowerment in Digital Era: Travel-Related Continuance Usage Intention". Sustainability 13, n.º 19 (29 de setembro de 2021): 10820. http://dx.doi.org/10.3390/su131910820.
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In this digital age, technological advancements have dramatically transformed consumers′ travel behavior. Among these, social media has been identified as the most notable and popular digital platform which appeals to consumers from different cultures, mindsets, and demographics. Culture may stimulate individuals’ attitudes and subsequent behavior. Thus, prior research concentrated on technology adoption in the cross-cultural perspectives, rather than the influence of technological empowerment in an individual context. The significance of the cultural dimensions in shaping behavioral patterns of travel consumers has long been recognized, but the topic remains understudied. Moreover, the usage of social media has seen exponential growth in popularity, but little research has incorporated cultural values at an individual level, mostly for travel purposes. Hence, this current study aims to examine cultural values and their impact on social media continuance usage intention from a travel viewpoint. Therefore, an integrated framework is proposed, grounded in the technology acceptance model (TAM), and extended by cultural values (i.e., collectivism, long-term orientation, and uncertainty avoidance), and social media self-efficacy. A cross-sectional data survey (n = 346) was conducted on travel consumers and a structural equation modeling (SEM) was carried out. Results show that collectivism and long-term orientation are significantly linked with the perceived ease of use and perceived usefulness, which influences the social media continuance usage intention, whereas uncertainty avoidance does not have any relevance. Moreover, social media self-efficacy significantly (though indirectly) affects the continuance usage intention via perceived usefulness. From our findings, travel providers are encouraged to follow the cultural effects and individuals’ continuance usage intention while providing tourism services on social media. The theoretical and practical implications of these results have also been an area of focus of this paper.
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Jennes, Iris, Jo Pierson e Wendy Van den Broeck. "User Empowerment and Audience Commodification in a Commercial Television Context". Journal of Media Innovations 1, n.º 1 (28 de fevereiro de 2014): 70–85. http://dx.doi.org/10.5617/jmi.v1i1.723.
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This paper aims to provide insights into the concept of ‘user empowerment’ in current –digital and connected- media industries. We start by defining empowerment as a concept rooted in certain research traditions that focus on user behaviour and capabilities in dealing with digital and connected technologies and the production, aggregation, distribution and consumption of content. We then oppose ‘user empowerment’ to ‘audience commodification’, a concept that highlights how the audience and its members are exploited by the media industry through their usage of digital and connected technologies. This research tradition typically looks at the meso-level of media usage and how it is embedded in the media industries. In light of this paper on media innovations, we then argue that the concepts of ‘empowerment’ and ‘commodification’ are strongly embedded in the underlying social imaginaries. This helps us to redefine ‘user empowerment’ and ‘audience commodification’ as interactive processes underlying innovation within the (commercial) media industry. We use the case of Flemish commercial television to demonstrate this hypothesis.