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1

Kumar, V., and Werner Reinartz. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.

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2

Sperl, Friederike. Customer Relationship Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.

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3

Muther, Andreas. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.

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4

Schwetz, Wolfgang. Customer Relationship Management. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89528-8.

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5

Schwetz, Wolfgang. Customer Relationship Management. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-92002-7.

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6

Kumar, V., and Werner Reinartz. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3.

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7

Link, Jörg, ed. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-56552-6.

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8

Rajola, Federico. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-24718-0.

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9

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Fourth Edition. | New York : Routledge, 2019. | Revised edition of the authors’ Customer relationship management, 2015.: Routledge, 2019. http://dx.doi.org/10.4324/9781351016551.

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10

Roberts-Phelps, Graham. Customer Relationship Management. London: Thorogood, 2004.

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11

Das, Subhasish. Customer relationship management. New Delhi: Excel Books, 2007.

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12

Joanna, Reeves, ed. Customer relationship management. London: Caspian Publishing, 1999.

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13

Carol, Kerr, ed. Customer relationship management. New York: McGraw-Hill, 2002.

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14

Bruhn, Manfred. Relationship marketing: Management of customer relationships. Harlow: FT/Prentice Hall, 2003.

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15

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-06624-6.

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16

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4176-3.

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17

Helmke, Stefan, Matthias F. Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9874-3.

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18

Alt, Rainer, and Olaf Reinhold. Social Customer Relationship Management. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-23343-3.

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19

Helmke, Stefan, and Wilhelm Dangelmaier. Marktspiegel Customer Relationship Management. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-90757-8.

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20

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-87142-8.

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21

Alt, Rainer, and Olaf Reinhold. Social Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0.

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22

Kracklauer, Alexander H., D. Quinn Mills, and Dirk Seifert, eds. Collaborative Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-24710-4.

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23

Helmke, Stefan, Matthias F. Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-663-01509-3.

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24

Bromberger, Jörg. Internetgestütztes Customer Relationship Management. Wiesbaden: Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-81714-3.

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25

Helmke, Stefan, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82348-9.

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26

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42411-4.

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27

Schwetz, Wolfgang. Customer Relationship Management. Springer, 2012.

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28

Cunningham, Michael J. Customer Relationship Management. Capstone, 2002.

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29

Peppard, Joe, Simon Knox, Stan Maklan, Lynette Ryals, and Adrian Payne. Customer Relationship Management. Taylor & Francis Group, 2007.

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30

Buttle, Francis. Customer Relationship Management. Routledge, 2008. http://dx.doi.org/10.4324/9780080949611.

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31

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Routledge, 2015. http://dx.doi.org/10.4324/9781315764597.

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32

Sheth, Jagdish N. Customer Relationship Management. McGraw-Hill Education, 2000.

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33

Customer Relationship Management. Wiesbaden: Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-84961-8.

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34

Knox, Simon. Customer Relationship Management. Routledge, 2007. http://dx.doi.org/10.4324/9780080490854.

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35

Buttle, Francis. Customer Relationship Management. Routledge, 2004. http://dx.doi.org/10.4324/9780080472430.

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36

Sheth, Jagdish N. Customer Relationship Management. McGraw-Hill Education, 2000.

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37

Stone, Gene. Customer Relationship Management. LOMA, 2002.

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38

Baran, Roger J., and Robert J. Galka. Customer Relationship Management. Routledge, 2016. http://dx.doi.org/10.4324/9781315687834.

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39

Raab, Gerhard. Customer Relationship Management. Routledge, 2016. http://dx.doi.org/10.4324/9781315575636.

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40

Dudziak, Asbjörn. Customer Relationship Management. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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41

Customer Relationship Management. Routledge, 2008.

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42

Customer Relationship Management. Osb Publisher Pte Ltd, 2003.

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43

Customer Relationship Management. 2012.

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44

Customer Relationship Management. Kogan Page, 1999.

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45

Heinz-Teles, Nicolas. Customer Relationship Management. GRIN Verlag GmbH, 2007.

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46

Customer relationship management. New York: Mercer Management Consulting, 1997.

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47

Wagner, T. Customer Relationship Management. Course Technology Ptr (Sd), 2003.

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48

Peppard, Joe, Simon Knox, Stan Maklan, Lynette Ryals, and Adrian Payne. Customer Relationship Management. Taylor & Francis Group, 2007.

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49

Buttle, Francis A., and Stan Maklan. Customer Relationship Management. Taylor & Francis Group, 2019.

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50

Jones, Neil. Customer Relationship Management. Financial World Publishing, 2004.

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