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1

Kontextabhängige Präferenzen: Die Relativität von Präferenzurteilen und ihre Bedeutung für Kaufentscheidungen von Konsumenten. Frankfurt am Main: P. Lang, 1998.

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2

Wisdom and folly: Decision dilemmas of advertisers and consumers. Ibadan, Nigeria: Faculty of the Social Sciences, University of Ibadan, 2014.

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3

Boyson, Sandor, Thomas M. Corsi e Lisa H. Harrington. X-SCM: The new science of X-treme supply chain management. New York, NY: Routledge, 2010.

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4

Sobija haengdongnon. Sŏul Tʻŭkpyŏlsi: Pŏpchisa, 1986.

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5

Aristizábal, Juan Pablo Avilán. Mercadeo de consumo masivo, 1985-2005: Testimonios de protagonistas. Bogotá, Colombia: UniAndes, Facultad de Administración, 2006.

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6

Lampi, Elina. Individual preferences, choices, and risk perceptions: Survey based evidence. Göteborg: University of Gothenburg, 2008.

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7

Huber, Wilfried R. Markenpolitische Strategien des Konsumgüterherstellers: Dargestellt an Gütern des täglichen Bedarfs. Frankfurt am Main: P. Lang, 1988.

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8

Friedrichs, Walter. Der Einfluss von Gefühlen auf Kaufentscheidungen: Erklärung und Operationalisierung von Gefühlen sowie Folgerungen für unternehmens- und verbraucherpolitische Handlungskonzeptionen. Frankfurt am Main: P. Lang, 1985.

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9

Geva, Aviva. Hitnahagut tsarkhanim: Ha-tsarkhan bi-sevivato. Raʻananah: ha-Universiṭah ha-petuḥah, 2015.

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10

Geva, Aviva. Hitnahagut tsarkhanim: Haḥlaṭot ḳeniyah. Raʻananah: ha-Universiṭah ha-petuḥah, 2012.

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11

Discrete choice methods with simulation. 2a ed. New York: Cambridge University Press, 2009.

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12

Fogel, Yosef. Hitnahagut tsarkhanim. [Jerusalem]: Miśrad ha-ḥinukh ṿeha-tarbut, ha-Minhal le-madaʻ ṿe-ṭekhnologyah, 2003.

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13

Subimal, Chatterjee, ed. Decision difficulty in bundle choice: The role of complexity, uniqueness, and similarity. Cambridge, MA: Marketing Science Institute, 2002.

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14

Proença, Isabel. Testing the link specification in binary choice models: A semiparametric approach. Louvain-la-Neuve: CIACO, 1995.

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15

Drèze, Jacques H. Essays on economic decisions under uncertainty. Cambridge [Cambridgeshire]: Cambridge University Press, 1987.

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16

Ringbeck, Jürgen. Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten. Wiesbaden: Gabler, 1986.

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17

Harrington, Lisa H. X-SCM: The new science of extreme supply chain management. New York, NY: Routledge, 2010.

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18

Harrington, Lisa H. X-treme supply chain management: The new science of volatility management. New York, NY: Routledge, 2010.

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19

Lowy, Alex. The Power of the 2 x 2 Matrix. New York: John Wiley & Sons, Ltd., 2004.

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20

Bates, S. L. An investigation into consumer decision-making styles of young UK consumers across different product categories. Manchester: UMIST, 1995.

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21

Aleskerov, F. T. Utility Maximization, Choice and Preference. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2007.

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22

Campbell, Mark Robin, e Linda K. Thompson. Analyzing influences: Research on decision making and the curriculum. Charlotte: IAP - Information Age Publishing, Inc., 2015.

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23

Gupta, Sunil. Valuing customers. Cambridge, MA: Marketing Science Institute, 2001.

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24

Gupta, Sunil. Valuing customers. Cambridge, MA: Marketing Science Institute, 2001.

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25

Dommermuth, William P. Promotion: Analysis, creativity, and strategy. 2a ed. Boston: PWS-Kent Pub. Co., 1989.

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26

H, Harrington Lisa, Corsi Thomas M e Douglass Richard M, eds. X-treme supply chain management: The new science of volatility management. New York, NY: Routledge, 2010.

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27

Kapp, Marshall B. Consumer choice in home and community-based long term care: Policy implications for decisionally incapacitated consumers. Oxford, OH: Scripps Gerontology Center, Miami University, 2000.

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28

Retail category management: Decision support systems for assortment, shelf space, inventory and price planning. Heidelberg: Springer, 2011.

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29

Davies, Mark. Malcolm X: Another side of the movement. Englewood Cliffs, NJ: Silver Burdett Press, 1990.

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30

Belsky, Gary. Why smart people make big money mistakes and how to correct them: Lessons from the life-changing science of behavioral economics. New York: Simon & Schuster Paperbacks, 2009.

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31

Lans, Ivo A. van der. Nonlinear multivariate analysis for multiattribute preference data. [Leiden]: DSWO Press, Leiden University, 1992.

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32

Lans, Ivo A. Van der. Nonlinear Multivariate Analysis for Multiattribute Preference Data. Leiden, Netherlands: DSWO Press Leiden University, 1992.

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33

Belsky, Gary. Why smart people make big money mistakes-- and how to correct them: Lessons from the life-changing science of behavioral economics. New York: Simon & Schuster Paperbacks, 2010.

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34

Bloom, Robert H. The new experts: Win today's newly empowered customers at their 4 decisive moments. Austin, TX: Greenleaf Book Group Press, 2010.

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35

Nelson, Tara-Nicholle. Trillion dollar women: Use your power to making buying & remodeling decisions. Washington, DC: BuilderBooks, 2008.

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36

Stahlberg, Markus. Shopper Marketing. London: Kogan Page Publishers, 2010.

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37

Stahlberg, Markus. Shopper marketing: How to increase purchase decisions at the point of sale. London: Kogan Page, 2010.

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38

Hershey, Robert L. All the math you need to get rich: Thinking with numbers for financial success. Chicago: Open Court, 2002.

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39

Dworsky, Lawrence N. Understanding the Mathematics of Personal Finance. New York: John Wiley & Sons, Ltd., 2009.

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40

N, Dworsky Lawrence. Understanding the mathematics of personal finance. Hoboken, N.J: Wiley, 2009.

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41

Shopper marketing: How to increase purchase decisions at the point of sale. 2a ed. London: Kogan Page, 2012.

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42

Ellickson, Paul. Patient welfare and patient compliance: An empirical framework for measuring the benefits from pharmaceutical innovation. Cambridge, MA: National Bureau of Economic Research, 1999.

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43

E, Kanouse David, Brodsley Laurel 1939-, Rand Corporation e United States. Health Care Financing Administration., eds. Informing consumers about health care costs: A review and research agenda. Santa Monica, CA: Rand, 1985.

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44

Almeida, Felipe. Psychological-Institutional Approach to Consumers' Decision Making. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2011.

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45

National Restaurant Association (U.S.) e Creative & Response Research Services, Inc., eds. Dinner decision making 1995. Chicago, Ill: Creative & Response Research Services, Inc., 1996.

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46

Huerta, Melissa. Representing Latina/x Reproductive Decision Making. Lexington Books/Fortress Academic, 2022.

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47

Quantitative Decision Making. London, UK: Longman, 1991.

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48

Vrailas, Gerasimos S. Consumers' belief structure for decision making in e-commerce. 2000.

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49

Katz, Reinhard. Informationsquellen Der Konsumenten. Katz Reinhard, 2013.

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50

Christine, Huttin, ed. Patient charges and decision making behaviours of consumers and physicians. Amsterdam: IOS Press, 2003.

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