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Teses / dissertações sobre o tema "Consumer involvement"

Autor: Grafiati

Publicado: 4 de junho de 2021

Última modificação: 25 de julho de 2025

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1

Bredberg, David, and Johan Holmquist. "Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616.

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<p>Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant predictor of purchase behavior.</p><p>The purpose of this dissertation is to explore the affect brands have on consumer involvement. We attempt to investigate how consumer-based brand equity affects the level of consumer involvement.</p><p>Based on consumer behavior theory and previous research of these areas, gathered primary data (an empirical investigation of students’ attitudes) is analyzed to gain an understanding of how the aforementi

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Bhattacharya, Debasis. "Consumer involvement profiles:identification of antecedents and measurement." Thesis, University of North Bengal, 1999. http://hdl.handle.net/123456789/1118.

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Tabassum, Sinin, and Md Soud Al Fahad. "Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327.

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Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which the relationship between online reviews and consumer buying behavior will be tested. The research strategy of the study is an online survey. The sample size is 200 respondents considering confidence level 95% and confidence interval 7. Data editor IBM SPSS is used to performing the data analysis. Fi

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4

Ha, Young. "The influence of online visual merchandising on consumer emotions: moderating role of consumer involvement." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1135134346.

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Ha, Young. "The influence of online visual merchandising on consumer emotions moderating role of consumer involvement /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1135134346.

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6

Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets." Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.

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An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which shows how involvement measurement techniques can be adapted for use among frequently purchased products. Results from reliability t

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Isaacson, Jeff Ian. "The effect of personal cultural orientations on consumer decision-making styles through consumer involvement." Thesis, University of Pretoria, 2017. http://hdl.handle.net/2263/62676.

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Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching for, purchasing and consuming, through to evaluating and disposing of goods and services, consumer behaviour affects nearly every aspect of an individual's life. Globalisation has brought about a renewed interest in the influence of culture on consumer behaviour. Culture is viewed as the collective programming of the hands, heart and mind which distinguishes individuals or gr

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Farney, Ryan M. "The Influence Exposure Has on Consumer Behavior." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1251.

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Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and high involvement advertisements stimulate the brain in the subconscious and conscious state effectively. While each of these advertising methods are useful, complex messaging techniques seem to stimulate recall more effectively than simple messaging. In the age of digital advertising, sponsors look to

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9

Gutman, Talia Margot. "Establishing an evidence-based framework for involving patients in research about chronic kidney disease." Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/26477.

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Involving consumers (defined as patients and informal caregivers/family members) in research as more than ‘subjects’ is now globally advocated to improve the relevance, importance, and quality of research. Growing evidence in the general population and some specific disease groups continues to demonstrate the benefits of consumer involvement in research. Despite this, consumer involvement in research in chronic kidney disease (CKD) remains scarce as researchers are uncertain about approaches and often lack resources to undertake it. Patients with CKD and their families face unique challenges

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10

Pakdeejirakul, Warangkhana, and Micheal Agosi. "A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113.

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Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products? To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if t

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Gerard, Karen M. "Economic aspects of consumer involvement in health care benefit assessment." Thesis, University of Southampton, 2005. https://eprints.soton.ac.uk/57928/.

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12

Ladki, Said M. "Consumer involvement in ethnic restaurants: a measure of satisfaction/dissatisfaction." Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40139.

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The purpose of this study was to evaluate whether consumer orientation (active/passive) and psychological involvement (attitude, opinion, belief, and behavioral intention) affect satisfaction when dining in an ethnic restaurant. The sample represented 232 consumers who dined in participating Washington D.C. metropolitan area ethnic restaurants. Information was obtained by asking consumers to answer a four part, 86 item questionnaire. Correlation analysis revealed that opinion (r = 0.17, P < 0.04), belief (r = 0.28, P < 0.01), and behavioral intentions (r = 0.19, P < 0.02) of the active consume

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Abraham, Villy. "Towards a fuller understanding of consumer animosity and purchase involvement." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/towards-a-fuller-understanding-of-consumer-animosity-and-purchase-involvement(2164f2a9-4998-49e8-9f43-1fdc2de5b111).html.

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The effects of consumer involvement on product choice have been studied extensively. However, to the knowledge of the researcher of this work, no study has examined whether consumers become more involved with a product choice when it is associated with a country towards which they harbour feelings of animosity. Hence, this work examines whether feelings of animosity increase consumers' level of purchase involvement. This is a cross-cultural investigation conducted in the context of the Holocaust. 340 Israeli and British Jews took part in this experimental research. Structural equation modeling

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Poole, Michelle Leigh Gallagher Kathleen Cranley. "Relationship between children's involvement in consumer culture and depressive symptomatology." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2008. http://dc.lib.unc.edu/u?/etd,2129.

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Thesis (M.A.)--University of North Carolina at Chapel Hill, 2008.<br>Title from electronic title page (viewed Feb. 17, 2009). "... in partial fulfillment of the requirements for the degree of Master of Arts in the School of Education Educational Psychology, Measurement, and Evaluation." Discipline: Education; Department/School: Education.

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Arnold, Rene Claus Gerhard. "Consumer perceptions of wine packaging design styles : the moderating role of involvement." Thesis, University of Edinburgh, 2013. http://hdl.handle.net/1842/8030.

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The influence of packaging design (PD) on consumer choice is well documented, most notably through its perceived attractiveness and the product beliefs it can generate. However, these aspects of PD’s influence have been tested only in isolation and with little attention paid to the moderating role of consumers’ personal characteristics. Drawing from theories in the fields of visual perception, information processing and response to product form and using the product category of wine, the present thesis investigates consumers’ perceptions of PD styles more holistically, incorporating the modera

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Thomas, Morgan Avery Thomas. "A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior." Ohio University Honors Tutorial College / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087.

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Ariadi, Yudhi. "Facilitating consumer involvement in design for additive manufacturing/3D printing products." Thesis, Loughborough University, 2016. https://dspace.lboro.ac.uk/2134/21763.

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This research investigates the potential of the general public to actively design their own products and let consumers either manufacture by themselves or send the files to manufacturers to be produced. This approach anticipates the rapid growth of fabrication technology, particularly in Additive Manufacturing (AM)/3D printing. Recent developments in the field of AM/3D printing have led to renewed interest in how to manufacture customised products and in a way that will allow consumers to create bespoke products more easily. These technologies can enhance the understanding of non-technology co

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18

Zhang, Nan. "CONSUMER INVOLVEMENT IN REVIEWING PRODUCTS ONLINE: A SELF-DETERMINATION THEORY PERSPECTIVE." OpenSIUC, 2014. https://opensiuc.lib.siu.edu/dissertations/873.

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Consumer online product reviews have profoundly affected consumer purchase decisions and products market performance. About 80% Internet users agree that their purchase decisions are influenced by online reviews. The features of online reviews, such as the volume, helpfulness, and valence have been found to significantly influence product sales. Despite of the marketing potential of online reviews, important gaps remain in consumer review research. First of all, there is a lack of understanding in the reward mechanism of review involvement. Research found that, although many people use online

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Pranger, Bertina. "Mental health consumer involvement in service level decision-making, rhetoric and reality." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0024/NQ49837.pdf.

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20

Grdic, Tommy, Denis Celhasic, and Lukas Özer. "The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1156.

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<p>Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges.</p><p>Purpose: The purpose of this thesis is to investigate what specific features buy-ers in the traditional market believe are unsatisfactory or missing in the online market. Our findings will help us give suggestions on what actions online merchants might take in order to redistribute high-involvement pu

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21

Trent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.

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To date much of the literature on consumers concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers con

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22

Coderre, François. "The impact of emotional ads : the role of involvement, ad type, and type of purchase motives." Thesis, McGill University, 1994. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=28714.

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The present dissertation examines the impact of advertising message involvement (AMI) and the type of ad (ADTYPE) on the nature (cognitive versus affective) and level of abstraction of the information that is encoded during ad exposure. In addition, it examines the impact of brand response involvement (BRI) and the type of purchase motives (TPM) on the nature and level of abstraction of the information that is used for making a judgment or choice.<br>An experiment using 372 subjects was conducted. A 2x2x2x2 between subjects design manipulated AMI (low versus high), ADTYPE (rational versus emot

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23

Broderick, Amanda Jayne. "Cross-national consumer behaviour in the European food retail environment : the strategic impact of culuture on consumer involvement with food." Thesis, De Montfort University, 1996. http://hdl.handle.net/2086/4142.

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Wu, Jiajun, and Wanying Huang. "The impact of CSR on brand equity: the moderating role of consumer involvement in CSR." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414620.

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While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. However, previous research on CSR rarely uses signaling theory to explain the internal mechanism of generating consumer-based brand equity. It is also a gap of existing literature to study how to strengthen the impact of a firm’s CSR on consumer-based brand equity. This thesis, base

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25

Hansson, Oskar, and Elin Åkesson. "What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-36026.

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Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by i

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Birgersson, Stefan, David Göransson, and Mikael Swärdh. "Ingredient branding : In high involvement and high cost product categories." Thesis, Växjö University, School of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-866.

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<p>Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. These products can be seen as low involvement and low cost products, since they are bought frequently and generally involves low risk for the consumer. Ingredient branding has never been tested on product categories that are categorised as high involvement and high cost, which is therefore the intention of this thesis. By investigating consumers’ attitudes and pe

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Foti, Lianne K. "High and Low Involvement: An Exploration of Ethical Product Decisions." Thesis, University of Bradford, 2017. http://hdl.handle.net/10454/17405.

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Purpose Ethical elaboration is an aspect of product involvement and this research examines the relationship between involvement and ethical consumption providing a more holistic understanding of ethical decision-making. This paper identifies antecedents of both low and high involvement ethical product decision-making at farmers’ markets, and with sustainable and energy efficient features in the housing market, respectively. Design/methodology/approach These aims are achieved through semi-structured and in-depth interviews with consumers and sellers of ethical products across low a

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Khaldi, Ahmad. "An investigation of self and brand image congruence as antecedents of consumer brand involvement." Thesis, University of Huddersfield, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.430300.

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Lin, Yu-Sun, and 林裕舜. "Consumer Involvement Fuzzy Measure." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/29440925499647882634.

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碩士<br>義守大學<br>管理科學研究所<br>87<br>Today, the main market competition of the corporation operation has become customer-oriented instead of a product-oriented instead of a product-oriented one. The one who can handle the consumer behavior better than his competition will be the winner, The Involvement concept is a new study field in the consumer behavior and it is very important in understanding the consumer purchase behavior. If the enterprise can study consumer involvement than we can see that the enterprise will get more benefits. Involvement is a venture variable, which can not

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Lo, Vania, and 羅凡妮. "Consumer Buying Behavior for Low Involvement Goods: Findings Based on Jakarta Consumer." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/43978747807873978259.

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碩士<br>逢甲大學<br>國際貿易所<br>98<br>The degree of differentiation between brands of low involvement products is very low. Looking at the product cues is the only way that consumer can distinguish the difference between one brand with another. This study investigated the effect of different consumer profiles on their buying behavior or preferences when choosing low-involvement products. This research involved a survey of 283 consumers that took place in Jakarta, Indonesia over the period of June to October 2009. The result shows that consumers with different level of income or have different level of

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Gopalakrishna, Pillai Kishore Goldsmith Ronald Earl. "Accuracy, confidence, and calibration of consumer knowledge roles of product type, product involvement, and general self-efficacy /." Diss., 2005. http://etd.lib.fsu.edu/theses/available/etd-07082005-000400.

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Thesis (Ph. D.)--Florida State University, 2005.<br>Advisor: Ronald Goldsmith, Florida State University, College of Business, Dept. of Marketing. Title and description from dissertation home page (viewed Jan. 11, 2006). Document formatted into pages; contains ix, 127 pages. Includes bibliographical references.

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Chang, Jung-Jung, and 張容榕. "The Relationship between Experiential Marketing and Consumer Involvement." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/79288693983293916243.

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碩士<br>中國文化大學<br>國際貿易學系碩士班<br>96<br>Involvement is an critical determinant of consumer behavior. Different level of involvement leads to different models of consumer information processing and has an impact of the effectiveness of firms’ marketing efforts. Therefore, firms should pay attention to the possible impact of their marketing strategies on consumer involvement. Since experiential marketing is one of the latest marketing philosophy that is aimed to affect consumer behavior through the experience of sense, feeling, think, action, and relation. The purpose of this thesis is to investigate

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Kuan-Yang, Chen, and 陳冠仰. "Influence of Perceived Process Evaluation and Consumer Involvement." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/79545309249849950963.

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碩士<br>國立嘉義大學<br>休閒事業管理研究所<br>94<br>This dissertation examined the relationship between evaluation of perceived process and purchase intention of travel product. Aside from the importance of knowing what considered set influence purchase in practice, due to travel product was attributed to a high level of involvement degree, and most of researches only focused on type of product involvement or investigated as moderating variable (effect) in recent years. Because travel product possessed with several characteristics of intangible and high price at most, the consideration of single type alone wou

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Hsu, Chiu-Ping, and 許秋萍. "Two Essays on Consumer Participation and Virtual Involvement." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/eg4a3b.

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博士<br>國立臺灣大學<br>國際企業學研究所<br>99<br>Due to the growing number of Internet users, online interaction environment such as virtual communities and blogs have the power to shape online participants’ attitudes, behaviors, and even their purchasing decisions. In view of ever-increasing influence of virtual interaction environment, this paper intends to examine the determinants of consumer participation and virtual involvement in the context of virtual communities and blogs. The purpose of first essay is to develop a conceptual model of how technology-enabled virtual experiences contribute to communit

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Wang, Ming–Li, and 王明俐. "The effect of consumer involvement on customer complain behavior–moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31037759465067768829.

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碩士<br>育達商業科技大學<br>企業管理所<br>99<br>recent years, the rise in consumer awareness, consumer goods for their favorite will take more time to study before deciding to buy or not. Therefore, many papers have a lot of consumer involvement dwell, which the study of consumer shopping behavior is most extensive. But most of the research show that consumer satisfaction with the degree of involvement were highly positively correlated. This study places the reverse way of thinking, for customer complaints and consumer involvement on the impact of customer complaint behavior research. Research focus is: (a)

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Huang, Jheng-Hao, and 黃鉦皓. "The effect of consumer involvement on customer complain behavior- moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12642208751719067527.

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碩士<br>育達商業科技大學<br>企業管理所<br>99<br>Some scholars have suggested impulse buying behavior research can address the issues complained about, because consumers expect to avoid inconsistencies resulting discontent. Studies have pointed out that the behavior of regret to the complaint through the intermediary between the (satisfaction, repurchase will complain, etc.) giving rise to complaint behavior, but sorry if you do not act through intermediaries is a direct result of complaints will have an impact. Consumer impulse buying by the reaction. Since there is no relationship involved, whether there wi

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Kuo, Chien-Wei, and 郭建緯. "The Influence of Factors on Consumer’s Extension Attitude - Involvement and Consumer Innovativeness as Moderators." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/58435689056211059961.

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碩士<br>國立高雄應用科技大學<br>企業管理系<br>100<br>According to the past literature about the extension attitude, we found that most of the research directly has explored the influence of perceived quality of parent brand and perceived tie on extension attitude. Few studies have explored whether these factors affect the perceived fit and then affect the extension of attitude.In addition, this study also adds involvement and consumer innovativeness as moderate variables. The study takes consumers of Kaohsiung area as the research targets. There were 260 official questionnaires distributed. After taking away

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Hu, Hui-Ting, and 胡慧婷. "The cognition of consumers green restaurant on consumer intention -a green lifestyle involvement as moderators." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11854153252910277914.

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碩士<br>中華大學<br>企業管理學系碩士班<br>101<br>Since the Industrial Revolution in 18th century, the various countries developed the industrialization positively. However, they destroyed the nature environment and ecology, and also created many diseases of civilization .In recent years, consumer’s environmental protection consciousness enhanced. The government formulates the environmental protection correlation law; the whole world diffused the reflection and concern for the environment. Along with the economical development, the population of fastfood junkies in Taiwan increases day by day. Competition of

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Chen, Ying, and 陳穎. "Consumer Correction Behavior: Involvement, Argument Quality, and Source Effects." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24844250239700578396.

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碩士<br>國立臺灣大學<br>商學研究所<br>96<br>The current research aims to examine how consumers correct their product attitudes when the advertised product is advocated by a favorable endorser. It is predicted that the correction behavior is built on a complicated mechanism co-operated by factors of involvement, argument quality, source-product relevance, and source-favorability. Highly involvement consumers treat source as one argument as well, and when other persuasive arguments are not sufficient to form product attitudes, they will focus on processing source. If source-implied arguments are not relevant

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Chen, Ying. "Consumer Correction Behavior: Involvement, Argument Quality, and Source Effects." 2008. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1107200820375200.

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Fang, Yu-Tun, and 方昱敦. "The effect of online consumer reviews on consumer purchasing intention: The moderating role of involvement." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/14498057129520688335.

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碩士<br>國立中央大學<br>資訊管理研究所<br>97<br>Word-of–mouth is one of the most popular research topics in academic field and its effects on the consumers have been confirmed by the academics. However, with the development and popularization of Internet, word-of-mouth can be spread through Internet as online word-of-mouth. Besides, through Internet, consumers can search for information, share their comments and exchange their experiences without the limit of time and space. The persuasion of online word-of-mouth is determined by contents, pictures and expertise of reviewer and has significant effects on con

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Wei, Cha-chin, and 韋家慶. "A STUDY OF CONSUMER-INVOLVEMENT AND CONSUMER-LOYALTY TO RECREATION AGENCY OF TAIWAN PROFESSIONAL BASEBALL." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/84930284153302566891.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>93<br>For designing a measurement to inspect the relationships between fans -involvement and the commitment-loyalty to two baseball recreation agencies, referring to the studies from Iwasaki and Havitz（2004）, McMullan and Gilmore（2003）and the conclusion of fans group interview as theory foundation of the model. Meanwhile, measure the current position of fans-involvement and their commitment-loyalty to recreation agencies. Getting through a serious process of fans interview, pre-testing the questionnaire then formal testing it, make sure the effectiveness and rel

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RODRIGO, CARLOS HUERTA, and CARLOS HUERTA RODRIGO. "The Effects of Social Media Platforms, Product Involvement and Consumer Inertia on Consumer Purchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/17261203854736932931.

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碩士<br>銘傳大學<br>國際企業學系碩士班<br>105<br>Social Media it is inevitable. Nowadays everything it is related towards those platforms. The aim of this study it is to examine on how Social Media has disrupted the traditional five steps of purchasing decision process (Problem/Need recognition, Information search, Evaluation of alternatives, Purchase decision and Post-purchase behavior) and has created a new model based on peer to peer comparison and influence through the environment and channels of Social Media. This paper will prove how online platforms make the consumer buy products easier, faster and s

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CHEN, MEI-FANG, and 陳玫芳. "The Influence of Consumer Characteristics, Wine Product Involvement, and Perceived Value on Consumer Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/e8y6n5.

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碩士<br>國立高雄應用科技大學<br>國際企業系碩士在職專班<br>106<br>This study aims to discuss how the wine consumer intention is affected by the following 3 factors, which are the consumer characteristics, wine product involvement, and perceived value. Consumer characteristics are analyzed based on consumer gender, age, and wine drinking frequency. By giving product involvement related questions, which helps to acquire a better understanding of consumer wine knowledge cognition. Afterward, probing the perceived value after wine purchase, the forming of wine consuming market, and wine relevant market demands. Market se

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Chu-Hsing, Yang, and 楊主行. "The Relationship between Involvement and Consumer Satisfaction of Critical Product." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/36635430396479677518.

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博士<br>中國文化大學<br>國際企業管理研究所<br>96<br>Social influence is a determinant of consumer behavior, especially for wedding package product (critical product) in Taiwan. The criticalness of this kind of product lies in the high involvement of soci-cultural factor. Such extent of criticalness cannot be covered by product classification (Convenience Goods, Preferences Goods, Shopping Goods and Specialty Goods) nowadays. Previous studies on wedding products are mostly focusing on photography and symbolism, etc., issues on consumer behavior have received little attention, especially in the area of high invo

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陳蒔芃. "The influence of product features and involvement in consumer behavior." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/43087613073415165205.

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碩士<br>國立臺灣大學<br>商學研究所<br>90<br>In the past , the research of consumer choice behavior is focused on personal psychology variables and social interaction influence variables .But we still can not understand consumer behavior completely . Therefore , this article follow past research , try to discuss how to increase the attraction of target brand and consumer postpurchase satisfactory degree under different degree of production involvement to manipulate choice situation through arrange common features and unique features in pairs . The two main parts of this research are: 1. how to in

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CHEN, YING TING, and 陳映婷. "A Study on the Impact of Consumer Involvement and Consumer Experience on the Digital Music Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/t9nue6.

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碩士<br>南臺科技大學<br>資訊管理系<br>107<br>The current digital music products focus on product rendering and brand marketing. Between singers and fans, usually the singer’s music works to influence the consumers, and the love of the music works and the attention to the singers. Consumers can understand consumer satisfaction and loyalty to digital music products through experience marketing. This study is based on the fact that each person is exposed to relevant digital music products and brands, and the characteristics of different music styles will have a great impact on the singers. According to the de

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Fu, Po-Lin, and 傅柏霖. "Effect of Product Involvement and Brand Involvement on the Brand Loyalty-Using Life Styles as Consumer Segmentations." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/90199709907163789396.

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碩士<br>國立嘉義大學<br>管理研究所<br>94<br>Recently, due to the development of internet, a new trend is developed in the society and hence a new consumer group arises. This new group implies that the special consuming mode of digital products and the zealous of presuming high street brand, which will bring business opportunities for the enterprise. Especially today as the digital product occupy the market, how to control business opportunities, build up a new brand to attract this new group and maintain the loyalty to this brand will be the biggest challenge the enterprise will face. This research is a th

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LIN, YUN-YI, and 林耘伊. "South Korea Drama Involvement on Consumer Emotion and Consumers' Shopping Value- The Moderating Effect of Celebrity Aura." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/y2vpmx.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>104<br>The purpose of the research is to explore the relationships among South Korea drama involvement, consumer emotion, celebrity aura, and shopping value. It further verifies the mediating effects of consumer emotion between South Korea drama involvement and shopping value, and the moderating effects of celebrity aura between South Korea drama involvement and consumer emotion. In this study, principal Taiwanese 20 years of age of the audience were recruited as the research subjects. Through convenience sampling, a total of 500 questionnaires were sent out, an

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Shu-Ling, Tsai, and 蔡淑玲. "A Study of the Consumer Involvement on Consumer Behavior – A Case Study of Professional Travel Website Products." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/78231022649689131613.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>98<br>With the popularity of Internet, the transaction amount of the consumers shopping online grows rapidly. The security and reliability of Internet transactions directly affect the willingness of consumers to order products on line. Therefore, this study takes products on a professional traveling site as the study case. The aim of the study is to ex-plore whether consumers searching on the Internet according to their interests and needs for the information about related products or even refering to network evaluation before purchasing on line can effetively reduc

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