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1

Putsenteilo, Petro, e Halyna Liahovych. "FORMATION OF ENERGY SERVICES MARKET IN UKRAINE". BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS IV, n.º 80 (2020): 83–100. http://dx.doi.org/10.34025/2310-8185-2020-4.80.06.

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Improving the energy efficiency of the residential sector is associated with energy saving, which is impossible without the introduction of their energy modernization, taking into account the latest technologies aimed at improving the efficiency of energy resources in order to save money on their payment. All this is possible due to the operation of energy service companies, which are actively implementing energy modernization of residential buildings to ensure rational energy conservation. The purpose of the article is to consider the peculiarities of the formation of energy services market in Ukraine, to identify their impact on improving the energy efficiency of the residential sector and to develop a set of measures aimed at their development and implementation. The interpretation of terminological units referring to energy efficiency measures is considered and carried out: "energy service activity", "energy service market", "energy service company", "energy service contract". The understanding of energy saving as an activity that is to ensure reliable and uninterrupted operation of the energy system, in the implementation of a set of energy-saving measures aimed at improving energy efficiency. ECONOMICS AND MANAGEMENT OF NATIONAL ECONOMY Issue IV (80), 2020 85 The authors highlighted the relationship between energy service as a special form of energy saving, in which the costs of measures are borne by the energy service company and the energy service contract, which regulates the list of implemented energy-saving measures, the payback period of the project, the amount of energy savings resources and income sharing from energy savings between service company and customers.
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Levchenko, Valentyna, e Myroslav Ostapenko. "Formation of the optimal portfolio of insurer’s services of the voluntary types of insurance". Insurance Markets and Companies 7, n.º 1 (18 de novembro de 2016): 45–51. http://dx.doi.org/10.21511/imc.7(1).2016.05.

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The article studies the possibility of using optimization modelling to form the optimal structure of insurance services’ portfolio of insurance companies. Based on the data of net insurance payments and profitability of the voluntary types of insurance in 2005-2015, the authors conducted their analysis according to the possibility to be included in the general insurance portfolio of the insurance company. The optimization model is based on the approach developed by G. Markowitz. The formation of insurance services portfolio is conducted by solving the optimization problem to maximize the portfolios’ profitability or to minimize the portfolio’s risks. The obtained results can be used in making strategic decisions by the management regarding the development of insurance companies. Keywords: insurance company, insurance service, insurance portfolio, portfolio optimization
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Yevtushenko, Natalia, e Tatiana Halimon. "CONSULTING IN THE UKRAINIAN MARKET OF SERVICES AND ITS COMPETITIVE ADVANTAGES". Baltic Journal of Economic Studies 7, n.º 4 (27 de setembro de 2021): 72–84. http://dx.doi.org/10.30525/2256-0742/2021-7-4-72-84.

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The article summarizes the arguments and counterarguments about the peculiarities of formation of competitive advantages on the services market in Ukraine on the example of consulting. Assessment of the development of consulting services market in Ukraine was conducted for ten years (2010; 2011; 2012; 2013; 2013; 2014; 2015; 2016; 2017; 2018; 2019, 2020). Methodology. The use of methods of analysis, synthesis and graphical representation allowed for a theoretical study of the formation of competitive advantages. The use of methods of economic, heuristic and strategic analysis became the basis for estimating the market of consulting services in Ukraine and working out practical recommendations for its development. Results. The author's understanding of the concept of "competitive advantages of the company", the factors of their formation and described the relationship of competitive strategies with the process of their formation. Analysis of the market of consulting services in Ukraine revealed its immaturity, exacerbated by the economic crisis, as well as the institutional vulnerability of consulting. The reasons of unstable demand for consulting services are described. According to the results of the expert assessment the Top 15 Ukrainian consulting companies (2020) out of 102 were determined. The leadership matrix of these companies is built depending on their role in the target market, taking into account the typology of competitive strategies of F. Kotler. The analysis showed the transformation of consulting in Ukraine under the influence of the COVID-19 pandemic and the broad interest in digital and HR consulting. Practical recommendations for the development of the market of consulting services in Ukraine are presented. Practical implications. It is proposed to include the following factors in the formation of the competitive advantages of the consulting company: the quality of services, competence of consultants and productivity of the company. The main competitive advantage is the competence of consultants, the level of which affects the quality of services, the results of the company and its customers. To strengthen the competitive advantage it is recommended to use the standard of consulting services in the activities of Ukrainian companies. Value/originality. The results of the study can be useful for any consulting company wishing to improve its competitiveness and expand the market for its services.
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Beloshitskiy, Alexey V. "Some problems of economic stability under conditions of high turbulence environment." Север и рынок: формирование экономического порядка 75, n.º 1/2022 (1 de abril de 2022): 7–16. http://dx.doi.org/10.37614/2220-802x.1.2022.75.001.

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The article discusses specific features of oilfield services company functioning as a part of Russian oilfield services which are the driver of Russian oil-and-gas industry. The key features of the formation of the Russian oilfield services market are noted as follows: a short time of formation in comparison with evolution of the worldwide oilfield services market and high turbulence of the business environment together with characteristic sighs of the oilfield services companies such as high degree of innovation and advanced management. The purpose of study is justification of influence factors and key risks for sustainable economic development of oilfield services company under dynamically changing external conditions. The main theoretical ideas about the construction of business models of the company are analyzed and the definitions of such basic terms as sustainability and sustainable development are considered. The oilfield services company definition as an open complicated industrial and economic system with multilevel internal links was done. The possibility of applying classical concepts of the theory of stability of economic systems to oilfield services market objects is estimated. The key factors are identified and the effects of the external economic environment are generalized, the assessment of the possibility of using various types of well-known business models for the oilfield services company is given. The characteristic features of the oilfield services business are analyzed as follows: advanced technological level of production, innovation and unique competencies of staff from the view of ensuring competitive advantages between the oil-and-gas industry and identified risk-factors of the sustainable development. It’s identified that the economical efficiency of the oilfield services company business models is provided by its opportunities in the external environment and the internal unique production resources, ability to adapt for changes, flexibility of management systems, dynamic information integrity, contractual capacity and high level of management responsibility.
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Shkurina, L., e E. Maskaeva. "Pricing strategy for work and services of transportation company". E3S Web of Conferences 376 (2023): 05019. http://dx.doi.org/10.1051/e3sconf/202337605019.

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Competitive pressures and economic turbulence increase the need to find new ways to maintain a stable financial position. This task is also faced by the railway transport and makes transport companies look for new markets for new works and services. The article considers the market of track structure maintenance services and reveals the factors that influence the volume of this market. The authors of the article consider the pricing policy for track structure maintenance services. Based on the analysis of competitors’ prices and the pricing policy pursued by the infrastructure directorate, an approach to the formation of the pricing strategy in this market segment is proposed.
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Peters, S. C. A., M. S. H. Heng e R. Vet. "Formation of the information systems strategy: in a global financial services company". Information and Organization 12, n.º 1 (janeiro de 2002): 19–38. http://dx.doi.org/10.1016/s1471-7727(01)00011-2.

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Marfalino, Hari, Muhammad Reza Putra e Guslendra c, Yosi Yulia. "Financial Control Techniques Services Company with Fuzzy Mamdani". International Journal of Engineering & Technology 7, n.º 4.28 (30 de novembro de 2018): 11. http://dx.doi.org/10.14419/ijet.v7i4.28.22382.

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Service Company is a business activity that provides products in the form of services to customers. Micro business services are in great demand among SMK graduates as it is very easy to live up to their abilities. This includes Micro Service Counter service, tailor, reflection, and others. However, the problem that arises is their lack of practical financial business knowledge. Many businesses they experience an emergency because they do not have proper business financial statements. With the current technological advances, most problems can be solved by technology. One such solution is an accounting information system application with mamdani blur technique. The process of calculating the system is done in 4 stages, namely: the formation of the blur set, the implications of the rules, the rules of composition and Defuzzyfication. Based on the results of trials, there’s an error in determining the price of services. Therefore, the high price of service can reduce the number of service requests and the low price service may incur losses to the company. With this system, one can determine the best service price and the best service for consumers.
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Linina, Iveta, Velga Vevere e Rosita Zvirgzdina. "NECESSITY OF CUSTOMER LOYALTY FORMATION AND ITS PECULIARITIES IN THE TELECOMMUNICATION SERVICES". ENVIRONMENT. TECHNOLOGIES. RESOURCES. Proceedings of the International Scientific and Practical Conference 1 (20 de junho de 2019): 142. http://dx.doi.org/10.17770/etr2019vol1.4124.

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Everyday life is unimaginable without telecommunication services; they are the significant players in the national economy. All business activities, including the ones of telecommunication services, are directed towards the satisfaction of customers’ needs and wants, and hence towards the profit earning. This process, in its turn, entails the formation of different company/customer relations, where both parties want to gain something out of these relations. The company strives, first of all, to increase the turnover and profit, while the customer wants to receive the desired services, information and the proper attitude. These customer gains can be basis of the loyalty formation, that is very important for the company, because the process of attracting new consumers always involves spending money, time and energy. The goal of this work is to explore the loyalty formation process and its peculiarities in the telecommunication services. Based on the results of the study, it was found that the experts rated the offer of corporate loyalty programs at the lowest, then followed the service offer and the price, but slightly higher the service quality. The experts assigned the highest rating to the prestige of the service. Based on the low assessment of the experts in the telecommunication industry of the loyalty program offer, the authors propose the conceptual consumer loyalty model for the practical use.
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ЧЕБЕНЕВА, О. Е., Ю. С. ВАЛЕЕВА e Г. Р. ГАРИПОВА. "PECULIARITIES OF MARKETING OF INSURANCE SERVICES". Экономика и предпринимательство, n.º 4(153) (15 de junho de 2023): 887–92. http://dx.doi.org/10.34925/eip.2023.153.4.171.

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В статье представлены особенности организации маркетинга при формировании и продвижения страховых услуг лизинговой компании. с использованием инструментов маркетинга микс проведена аналитика страховых услуг «Совкомбанк лизинг» и его конкурентов. Построена Матрица БКГ и определено позиционирование 4 стратегических хозяйственных единиц как основных направлений деятельности исследуемой компании. Предложена стратегия развития и основные направления по расширению страховых услуг компании. The article presents the features of marketing organization in the formation and promotion of insurance services of a leasing company. using marketing mix tools, an analysis of the insurance services of Sovcombank Leasing and its competitors was carried out. The BCG Matrix was built and the positioning of 4 strategic business units as the main activities of the company under study was determined. A development strategy and main directions for expanding the company's insurance services are proposed.
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Sharko, E. R., e I. I. Saveliev. "Using Digital Technologies in the Domestic Companies’ Strategy Formation". Scientific Research of Faculty of Economics. Electronic Journal 11, n.º 2 (28 de junho de 2019): 107–21. http://dx.doi.org/10.38050/2078-3809-2019-11-2-107-121.

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The article deals with the features of the development and formation of the digital economy as a new era and the conditions for the functioning of modern companies. The digital economy is a new way and functioning mode of the market which competition has become even more toughened, and methods have become more diverse and high-tech. The authors substantiate the need to form a strategy for the development of companies taking into account new digital concepts and tools. The authors proposed the concept and structure of media space, highlighted the elements of macro-and mesosphere of the company. Also, a study was conducted to identify the basic requirements that consumers impose when choosing a company for further interaction in the search media space. Before ordering products (services, works), future customers carefully study information about the company on the Internet, analyze web-site, read reviews, blogs that affect the decision to buy. The results can be used in the formation of the concept of development of the company's strategy, both in the field of material production and in the field of services and the provision of various works.
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OSETSKYI, VALERII, VIKTORIIA KLYMENKO, GANNA LOZOVA e YURII UMANTSIV. "ENSURING THE COMPETITIVENESS AND FINANCIAL STABILITY OF TRANSPORT AND LOGISTICS COMPANIES IN THE CONDITIONS OF RUSSIAN-UKRAINIAN WAR". Academic Review 2, n.º 59 (18 de julho de 2023): 25–47. http://dx.doi.org/10.32342/2074-5354-2023-2-59-2.

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The article analyzes the features and factors of the international market of transport and logistics services and new trends caused by the full-scale russian invasion of Ukraine. The market of transport and logistics services of Ukraine in terms of production and financial performance of its participants has been also studied. Moreover, the paper presents a comparative analysis of the process of forming a strategy for the competitiveness of a transport and logistics company in peacetime and in wartime. It is noted that in wartime a company should be aimed not so much at increasing market share, but at preserving its position. In this aspect, the end-to-end monitoring of the financial performance of a transport and logistics company plays an important role. The authors identify seven main stages of formation of a strategy of competitiveness of a transport and logistics company in wartime, which are analyzed in detail in the work. The paper also emphasizes that the main parameters determiming the competitiveness of transport and logistics services are complex parameters of quality, price and compliance of the product with certain standards. The analysis has identified key evaluation indicators for each of the above parameters. The conclusions of the authors are illustrated by the scheme of ensuring the competitiveness of the transport and logistics company. Thus, ensuring competitiveness is a complex mechanism of interaction of a transport and logistics company with other market subjects, the formation of competitive advantages and ensuring financial stability, differentiated by time, manifestation, structure and is the basis for determining the efficiency of a transport and logistics company and its real competitive position on the market. A promising area of research is the development of measures and tools to ensure the efficiency of transport and logistics companies by identifying and implementing their key competitive advantages in military conditions, the formation of alternative strategies for competitiveness.
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Мироненко e A. Mironenko. "Communication strategies of insurance companies in theconditions of market transformation". Central Russian Journal of Social Sciences 11, n.º 4 (29 de agosto de 2016): 194–202. http://dx.doi.org/10.12737/21333.

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The article substantiates the need for the implementation of the communication strategy of the company. Some problems of the market development of insurance services are revealed. Based on the analysis of trends of the insurance market development, the areas of implementation of communication policy are listed, taking into account the historical experience of the communication policy in the crisis periods of the last century. The author offers the structure of the formation of the brand identity of the insurance company. The mechanisms of the formation of the consumer loyalty to the insurance company are considered as a basis for the formation of the insurance brand and features of applications used in social networks are highlighted. The stages of the development of the communication strategy of the insurance company are presented.
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Alekhina, T. A. "FORMATION OF THE COMPANY IMAGE IN ORDER TO STRENGTHEN THE POSITIONS IN THE COMPETITIVE ENVIRONMENT". Education and Science without Limits: Fundamental and Applied Researches, n.º 10 (25 de novembro de 2019): 224–28. http://dx.doi.org/10.36683/2500-249x-2019-10-224-228.

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Commercial success of the organization is characterized by steady profit generation by means of sale of produced goods and services to consumers and depends on the ability to achieve the situation when consumers under conditions of competition would prefer this very supplier of goods and services. The role of positive image of the company as one of the elements forming its competitiveness is not the least.
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Pérez, Andrea, e Ignacio Rodríguez del Bosque. "Extending on the Formation Process of CSR Image". Social Marketing Quarterly 19, n.º 3 (15 de maio de 2013): 156–71. http://dx.doi.org/10.1177/1524500413489287.

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In this article, the authors aim to clarify the process that leads customers to form a certain corporate social responsibility (CSR) image of their banking service providers. The authors analyze whether the proposals of associative learning theory, attribution theory, and persuasive communication are adequate to anticipate CSR image in a banking services context. A causal model is positively tested that allows the researchers to anticipate CSR image based on three variables: the coherence between the company and its CSR policy, the attribution of altruistic motivations for the company to implement CSR activities, and corporate credibility in developing CSR initiatives. Two new contributions to literature are made. First, the process is accepted in a context where CSR is a broad corporate strategy that includes significantly more initiatives than just cause-related marketing or the sponsorship of social causes. Second, the role of both company–CSR coherence and altruistic motivations is better explained in this article. Their influence on CSR image seems to be dependent upon the current situation of the international banking industry.
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Taufiqqurrachman, Fahrizal. "Multipler Effect in East Java (Input-Output Analysis Approach)". JEJAK 15, n.º 2 (8 de outubro de 2022): 255–72. http://dx.doi.org/10.15294/jejak.v15i2.35821.

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This study aims to examine the fundamentals of the economy of East Java with an Interregional Input-Output analysis approach. Produce 5 leading sectors (BL 1 FL 1) namely manufacturing industry, electricity supply, gas, transportation and warehousing, information and communication and company services. Changes in final demand (Household consumption, LNPRT consumption, Government Consumption, Gross Fixed Capital Formation, Inventory Change, Overseas Exports, Exports Between Provinces) indicate that the processing industry is very dominant in experiencing changes. The multiplier impact 1) output is dominated by electricity, gas 2) income is dominated by the Defense Administration and Mandatory Social Security 3) Employment is dominated by agriculture, forestry and fisheries. The Impact of Spread including manufacture, procurement of electricity, gas, construction, transportation and warehousing, provision of accommodation and food and drink, information and communication, company services, health services, and social activities. The Degree of Sensitivity including agriculture, forestry and fisheries, manufacture, procurement of electricity, gas, wholesale and retail trade, car and motorcycle repair, transportation and warehousing, information and communication, company services.
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АКСИНИНА, О. С., e Р. Р. БЯШАРОВА. "SECTORAL FEATURES OF COST FORMATION IN HOUSING AND COMMUNAL SERVICES". Экономика и предпринимательство, n.º 12(161) (11 de janeiro de 2024): 1067–70. http://dx.doi.org/10.34925/eip.2023.161.12.208.

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В статье рассмотрены отраслевые особенности калькулирования затрат на услуги жилищно-коммунального хозяйства (далее – ЖКХ) и формирования тарифов на примере ООО «Самарская тепло-энергосервисная компания» (далее – ООО «СТЭК») обеспечивающая теплоснабжение объектов Министерства обороны Российской Федерации. Актуальность темы оказывает прямое воздействие на социально-хозяйственный комплекс страны, себестоимость является оценивающим показателем эффективности затрат, влияет на ценообразование тарифной политики, получаемой прибыли и исчисления налогов, позволяет выявить скрытые резервы деятельности предприятия. The article considers the sectoral features of calculating the costs of housing and communal services (hereinafter - housing and communal services) and the formation of tariffs on the example of LLC Samara Heat and Energy Service Company (hereinafter – LLC STACK) providing heat supply to facilities of the Ministry of Defense of the Russian Federation. The relevance of the topic has a direct impact on the socio-economic complex of the country, cost is an estimated indicator of cost effectiveness, affects the pricing of tariff policy, profit and tax calculation, allows you to identify hidden reserves of the enterprise.
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Kosar, Nataliya, Nataliia Kuzo e Oleh Kosar. "Marketing activities of enterprises in the express delivery market of Ukraine". Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2023, n.º 2 (1 de dezembro de 2023): 180–87. http://dx.doi.org/10.23939/smeu2023.02.180.

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It was established that the main factors that contributed to the growth of express delivery services demand in Ukraine are the development of the Internet in Ukraine and the increase of its users, the decrease in the free time of Ukrainians, the desire to optimize it, and the growth of retail trade. The main companies that provide express delivery services include "Nova Poshta", "Ukrposhta", Meest, Justin, Delivery Auto, Epicenter, and Kasta. It was determined that the most famous brand is the "Nova Poshta" company, which also has the largest number of points of contact with consumers, although Justin company fulfills orders the fastest. The results of office research indicate that the most optimal ratio in terms of price-quality indicators is typical for the company "Ukrposhta" and Justin. In the express delivery market, the biggest threat to postal operators is re-tail trade networks, which are actively developing their delivery of goods. At the same time, services focused on new market segments also appear. Domestic services and delivery services were signifi-cantly affected by the full-scale war. However, the express delivery market quickly recovered from the shock and partially recovered. The impact of the war on the work of some domestic services and delivery services - Bolt Food, Glovo, Liki24, "Nova Poshta", and Meest Express delivery services - was analyzed. The formation of competitive advantages of operators in the market of express deliv-ery services can be ensured by their comprehensive use of tools of the marketing complex, and the formation of co-branding departments. The article presents the features of the toolset of the mar-keting complex of companies in the service sector. When developing strategies for the development of services and delivery services, the latter must take into account the needs and behavior of con-sumers. Therefore, it is important to provide information for the marketing activities of companies. New information technologies, including Big Data, artificial intelligence, and machine learning tech-nologies open up significant opportunities for its improvement. They allow you to collect the neces-sary information for the development of tools for the marketing complex of the express delivery company, adapted to the needs of individual market segments.
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Kogan, Anton B., e Anastasia S. Averyaskina. "Improving the financial model of a management company serving apartment buildings by taking into account the required return on capital in the cost of its services". Siberian Financial School, n.º 4 (20 de fevereiro de 2023): 79–88. http://dx.doi.org/10.34020/1993-4386-2022-4-79-88.

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During the analysis of the financial model of the management company (CC) serving apartment buildings, investment (one-time) and current expenses, as well as other elements and characteristics of the model, including the interdependence of risk and profitability, were identified. The approach to determining the composition of current expenses of management companies servicing apartment buildings and the need for margin analysis are substantiated. A numerical characteristic of profit and profitability is proposed, taking into account the investments necessary to create a management company and investments in its primary content. The method of calculating the cost of the services provided by the Management Company (the work performed by it) is presented and tested for the maintenance of an apartment building, with the application of a simplified taxation system. The specifics of the housing services market in Novosibirsk, in the formation of prices for services (works) servicing apartment buildings, are revealed.
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Chevhanova, Vira, Kseniia Chichulina e Vitaliya Skryl. "Effective Cluster Model of Thermal Power Company Management". International Journal of Engineering & Technology 7, n.º 3.2 (20 de junho de 2018): 65. http://dx.doi.org/10.14419/ijet.v7i3.2.14377.

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The aim of this study is to determine the need for cluster formations; to identify the influence factors on the creation of a cluster of thermal power companies in Poltava region. The method of evaluating the efficiency of formation of this cluster has been developed.The methodological framework of this research is general scientific dialectical method of cognition, in which the research object is studied as a dynamic system in the process of its development. The formation of the main directions of thermal power company development was carried out on the basis of dialectical, historical and systematic methods. In the process of studying and generalization of scientific and practical development methods of comparison, analysis and synthesis, induction and deduction were applied. Also the study is based on regulatory and economic instruments, economical studies and studies of scientific research institutions.As a result of the study the main participants of the cluster formation were identified. So it may be comprised of the members of the cluster, generating thermal energy, the thermal energy consumers and the region where the cluster of thermal power companies will be formed. According to the participants of cluster associations the factors of influence on economic and social effect from implementation of the cluster thermal power companies in the Poltava region were formed. We determined that to reduce the rate for thermal energy it is necessary to conduct a number of activities. The application of the proposed measures will significantly reduce the services cost of thermal power companies. The cost of thermal energy and the distribution among the participants of cluster associations were calculated on the example of Poltava region utility production enterprise of heat economy "Poltavateploenergo". The participants are heat producers, transport companies, distribution and heat supply companies, repair work companies, construction work enterprises. It is established that the overall effect of cluster members has both quantitative and qualitative nature. The impact on consumers is qualitative. It is based on the fact that the tariff for consumers remained unchanged in the medium term (five years). The essence of economic effect is in the quality and timeliness of services thermal management. The overall effect of its work influences all members. It occurs when there is the formation and implementation of cluster thermal power companies.But in addition to the advantages of cluster associations its major problems were presented in the work. Among them there are the following problems: the lack of informativeness of executive authorities and business representatives in the application of the cluster approach; the lack of public policy to ensure the systematic approach and organization of interaction between different levels of executive authorities in the implementation of cluster projects; lack of institutional and financial support to cluster initiatives; lack of trained personnel in the organizational aspects of cluster technologies; the lack of effective methodological base for the application of cluster technologies. Scientific novelty of received results is the development and calculation of economic effect from the formation of a cluster of thermal power companies both at the regional level and at the level of the enterprise and the consumer.
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Klimova, K. V., e E. A. Orlova. "Features of calculations with the personnel at the enterprises providing information and technological services". Voprosy regionalnoj ekonomiki 35, n.º 4 (30 de dezembro de 2018): 144–50. http://dx.doi.org/10.21499/2078-4023-2018--4-144-150.

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The article analyzes the features of formation of calculations with the personnel at the enterprises providing information and technological services. A severe shortage of qualified personnel and high competition between companies in the industry necessitate the formation of a more contemporary wage system. It seems very appropriate to form a basic salary on the basis of the tariff system, or grading system, as well as to develop a system of motivation for key employees of the company.
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Klimova, K. V., e E. A. Orlova. "Features of calculations with the personnel at the enterprises providing information and technological services". Voprosy regionalnoj ekonomiki 39, n.º 2 (30 de julho de 2019): 142–48. http://dx.doi.org/10.21499/2078-4023-2019-39-2-142-148.

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The article analyzes the features of formation of calculations with the personnel at the enterprises providing information and technological services. A severe shortage of qualified personnel and high competition between companies in the industry necessitate the formation of a more contemporary wage system. It seems very appropriate to form a basic salary on the basis of the tariff system, or grading system, as well as to develop a system of motivation for key employees of the company.
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Тurekulova, D. M., G. B. Bermukhamedova, M. K. Zhamkeyeva e M. Petrova. "Analysis of the financial planning system in the company (on the example of JSC “NC “Kazakhstan Temir Zholy”)". Bulletin of "Turan" University, n.º 2 (13 de junho de 2021): 149–59. http://dx.doi.org/10.46914/1562-2959-2021-1-2-149-159.

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The purpose of the article is to review the main financial indicators of JSC “NC “KTZ”. The analysis of dynamics and structure of active and passive balance of the company is studied. The official documents that regulate the activities of the national company are studied. On the basis of statistical data and reports of the company, using the method of financial planning, the study of the main indicators of JSC “NC “KTZ”. The analysis of planned and actual values of indicators noted that the company needs to improve the system of financial planning and budgeting. Finally the conclusions are made and the main problems of sustainable development of the company are stated. JSC “NC “KTZh” is a transport and logistics holding, the history of formation and development of which began in Soviet times. Because of repeated transformations and reorganizations, the holding currently carries out sea and rail transportation, renders services of transport and logistics centers; provides airport, maritime, road and rail infrastructure services. The functions of JSC “NC “KTZh” include acting as an operator of the main railway network, transportation of goods and passengers. The authors of the article note that the unstable dynamics of indicators for the main types of services directly affects the profitability of the company. As before, the main revenue is generated by cargo transportation, primarily transit transportation.
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Yasvari, Tahmoures Hasangholipour, Reza Abachian Ghassemi e Elnaz Rahrovy. "Influential Factors on Word of Mouth in Service Industries (The case of Iran Airline Company)". International Journal of Learning and Development 2, n.º 5 (7 de outubro de 2012): 227. http://dx.doi.org/10.5296/ijld.v2i5.2366.

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Word of mouth has become a strong promotional instrument and an important source of information effective in consumer's attitudes and behaviors, especially in the field of service where the consumer's believes play an important role in choosing it. Word of mouth is very important in service industries, because intangible products can't be evaluated before consumption. The present study examines the factors effective in the formation of word of mouth about the services of airline companies and their results. The population of the research is all of the passengers used the services of Iran Air Company in the period of conducting the research. The sample size was estimated 212 using Cochran's formula. The convenience sampling plan was used for data collection. Pearson's correlation test and the structural equation modeling were used for testing the hypotheses. Data analysis was conducted using SPSS and AMOS software. Findings show that satisfaction, trust, service quality, the perceived value and loyalty are the factors effective in the formation of word of mouth about airline companies and can directly and indirectly affect on customers' decision about using the services of these companies. Keywords: Word of mouth, Consumer's behavior, Airline company, Structural equation modeling
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Chernukha, T. S., e T. S. Bunchykova. "The Strategies and Forms of Entrance to the International Market for a Consulting Company". Business Inform 5, n.º 520 (2021): 48–56. http://dx.doi.org/10.32983/2222-4459-2021-5-48-56.

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The article necessitates studying the theoretical and practical aspects pertaining to the formation and choice of a strategy for the entrance of economic entities in the consulting sphere to the international market along with adaptation of certain regularities to the modification of market conditions. The article researches trends, characteristic features and tendencies of the international consulting market in the field of technical design and engineering; outlines key concepts of the industry; presents proportions of this type of business; identifies the dynamics of the market of consulting services on technical maintenance and consulting in the USA and the countries of the European Union. The factors of influence on the international policy of the consulting company for technical design and engineering are analyzed and a block scheme for the formation of an international strategy for entrance to the world market is presented. The stages of formation of the strategy and form of the consulting company’s entry into the international market are defined. The analysis of the level of involvement in various strategies for entering foreign markets allowed to systematize the strategies for entering foreign markets according to certain criteria. As a result of the research, new vectors of strategic approaches to the consulting company’s activities in the international market are allocated, the attractiveness of strategic external business activities is assessed by means of the Delphi method. Prospect for further research in this direction is a substantiation of the market expansion strategy, in which the consulting company can adapt the extant services for new markets. Further development of the era of «consulting 4.0» can lead to the replacement of traditional consulting services.
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25

Beloshitskiy, Aleksey Vasil’evich. "On the issue of influence factors in the oilfield services business". NEWS of the Ural State Mining University 4 (15 de dezembro de 2022): 159–68. http://dx.doi.org/10.21440/2307-2091-2022-4-159-168.

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Relevance. In today`s highly turbulent business environment, economic development of the oilfield services industry is under the influence of many multidirectional factors, most of which simultaneously affect the progress of the Russian oil and gas industry. Accordingly, there is a need for continuous monitoring and analysis of events in order to identify such factors in a timely manner and correctly account for their impact on the production activities of companies that make up the oilfield services companies. The purpose of this research is to solve the problem of identifying, scientific analysis and objective assessment of the influence of external and internal environmental factors on the formation and functional of the adaptive business model of the oilfield services company, including the development of a long-term development strategy on a basis of alternative scenario taking account the industry features of the oilfield service and the development of a science and practical methodological approach to building a system of accounting for industry factors to neutralize possible negative situations in the future. Results. A system of factors influencing the formation and development of a business model of an oilfield services company, classified by the scale of influence, quantitative assessment of the duration and effectiveness of influence, as well as divided into groups of external and internal factors, has been developed. General and specific, measurable and non-measurable, objective and subjective, constant and variable factors are highlighted. To asses and rank the factors influencing the formation and development of the business model of an oilfield services company, a comprehensive calculation of the influence indicator is proposed, taking into account the above parameters and the degree of certainty or uncertainty of their influence on the basis of a 3-point evaluation scale according to the selected criteria. The results of the approbation of the proposed approach to the assessment of factors in the context of 3 main segments of the oilfield services business are represented: well drilling, current and major repairs, geophysical exploration. Conclusion. The key internal factors determine the structure the oilfield services market, the terms of payment for service contracts, digitalization and the technologies used, the state of the production infrastructure, personnel quality and occupational safety. The most significant external factors are the state of the global energy market, structure and trends of the world economy, social aspects, foreign policy situation, the state as a participant of the market. It is confirmed that when forming promising development strategies of the oilfield services company, analysis, assessment and correct accounting of external and specific internal factors of influence for forecasting possible risks of production activities can minimize or completely avoid negative consequences in the event of adverse situations.
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Sakovich, Igor. "Evaluation of the formation mechanism for economically sound expenses in suburban passenger transportation". Bulletin of scientific research results, n.º 2 (10 de agosto de 2016): 17–28. http://dx.doi.org/10.20295/2223-9987-2016-2-17-28.

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Objective: To evaluate the economic consequences for state activity regulation of suburban passenger railway companies. Methods: The research employed the methods for calculating economically sound expenses considered in price (rate) formation for services provided by natural monopoly entities in public railway passenger transportation in suburban areas of the Russian Federation subjects. Results: Economic consequences were determined for the use of this state regulation tool for the suburban passenger complex, including its influence on the financial results of overall company activity as well as costs distribution for suburban passenger transportation between the Russian Federation subjects included in the company service range. Main factors influencing the net cost of transport operation and unit cost of transportation service were determined. Their influence over the economic factors of company operation in regions differing in passenger flow intensity and transport operation volumes was analyzed. The differences in reaction of the full-rate and discount passenger turnover to modification of service price and quality were determined. It was concluded that the current mechanism of income shortfall compensation does not provide the company with economic stimuli to reduce its operational costs. Practical importance: The research results can be used in forming an efficient mechanism for managing a suburban passenger transportation company, aimed at increasing its profitability and ensuring competitiveness on the suburban passenger transportation market.
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Fandos-Roig, Juan Carlos, Javier Sánchez-García, Sandra Tena-Monferrer e Luis José Callarisa-Fiol. "Does CSR Help to Retain Customers in a Service Company?" Sustainability 13, n.º 1 (31 de dezembro de 2020): 300. http://dx.doi.org/10.3390/su13010300.

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The main aim of this paper is to analyze the influence of service companies’ corporate social responsibility (CSR) actions on final customer’s loyalty. A theoretical model of loyalty formation based on CSR was proposed and a sample of 1125 final customers of financial services in Spain was studied. Structural equation models were used to verify the hypothesized relationships. Based on the CSR theory oriented to stakeholders, this work justifies the direct and positive relationship between the perception of CSR actions in the shopping experience and customer trust. We also verified a positive indirect influence on loyalty. The services industry was chosen to conduct this research due to its own particularities (intangibility, inseparability, heterogeneity and perishability). As it is impossible to evaluate a service before its consumption, a high level of trust in the supplier will be necessary to motivate the purchase decision. We conclude that CSR becomes a key strategic asset for determining trust and loyalty among consumers. As major findings, we have verified the special importance of CSR in the services market. CSR improves customer trust in the service provider. Thus, this paper has significant managerial implications. Through CSR strategies, both the perception of the customer’s purchasing experience and trust can be enhanced, resulting in more loyal customers. As a limitation, this research was carried out among financial services. Further research should test the model across different industries and countries in order to determine the generalizability and consistency of the findings of this study.
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Zimin, A. S. "PLANNING OF MARKETING ACTIVITIES OF A SERVICE COMPANY". Vestnik of Khabarovsk State University of Economics and Law, n.º 1(111) (17 de março de 2023): 90–95. http://dx.doi.org/10.38161/2618-9526-2023-1-090-095.

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Services as an intangible asset play a significant role in the field of socio-economic development. Currently, the service sector, like many other business sectors in the Russian Federation, is undergoing serious changes. The trends of its development are determined by the influence of factors of the marketing macro- and microenvironment of functioning. At this stage of the development of the market system, success can accompany only those companies that clearly understand the specifics of the formation of the marketing environment of the company, and are also engaged in improving the planning system in this area. The article discusses the experience of developing a marketing plan for catering enterprises of LLC "Signor Tomato", Khabarovsk.
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29

Mizuno, Yutaka, e Nobutaka Odake. "A Case Study of Progressive Formation of Accounting Cloud Services in JAPAN". International Journal of Service Science, Management, Engineering, and Technology 6, n.º 1 (janeiro de 2015): 1–21. http://dx.doi.org/10.4018/ijssmet.2015010101.

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The purpose of this study is to clarify the best practice of an accounting cloud service in Japan which has two-sided markets and freemium structure and how to formulate its service. The authors studied one specific accounting cloud service, as a case study. As results, the authors obtained the following three findings. First, the best accounting cloud service adopted Open & Close strategy. The Company specializes in accounting operations area and make open connections with other cloud services in non-accounting operations area. Second, the best accounting cloud service has a specific service formation along its market strategy. Third, the best accounting cloud service has an effective boarding strategy of its users' group onto its cloud service platform. Therefore, cloud service providers not only adopt Open & Close strategy, but also build up the coherent market strategy to formulate self-reinforcing mechanism before building up their business ecosystem in the two-sided markets and freemium structure.
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30

Carlock, Barbara, e Dave O'Connell. "The CNC Financial Services Group: A Case Study of Team Formation and Recruitment by Another Company". Journal of Leadership & Organizational Studies 12, n.º 1 (setembro de 2005): 118–26. http://dx.doi.org/10.1177/107179190501200110.

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31

Пешкова, O. Peshkova, Замуравкин e P. Zamuravkin. "Features of the Personnel Policy of an Public Operating Company of Housing and Communal Services". Management of the Personnel and Intellectual Resources in Russia 5, n.º 3 (10 de junho de 2016): 19–25. http://dx.doi.org/10.12737/20661.

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Increasing requirements for housing and communal services, its development and improvement are an important factor in improving the quality of people’s lives. This makes it necessary to significantly change the principles of the personnel policy in public institutions. Only then will they be able to improve the quality of goods and services provided to the population, and as a result, to achieve reduce social tension in society. The purpose of research — to learn the basics of formation of personnel policy in the public management company housing and communal services on the example of a particular organization and to formulate recommendations for its improvement. The scientific novelty of the research lies in the fact that the developed principles of human resources policy are adapted to the particular area — management of housing and communal services. The proposed set of measures can be recommended for use in the Russian organizations for the management of housing and communal services because the situation can be regarded as typical for this sector of the Russian economy.
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32

Lypynska, Olena, e Oleksii Kotlubai. "Operating Company at the Multimodal Transportation Market". Economic journal Odessa polytechnic university 1, n.º 15 (23 de fevereiro de 2021): 53–59. http://dx.doi.org/10.15276/ej.01.2021.7.

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The multimodal transportation development is one of the main directions of the transport system development of a particular country and the whole world, as it significantly reduces obstacles to the free movement of final consumer goods. Accordingly, the article considers the issue of the conditions generalization of operating companies entry into the multimodal transportation market and the directions formation for improving economic and legal relations between market participants on this basis. Based on the position of B2B relations between the multimodal transport participants, the article analyzes the main conditions for the relevant markets functioning and the operating companies participation in modern conditions; trends and directions for transformations of multimodal transportation markets and structures provided by operating companies are summarized; the guidelines for the multimodal transportion market participants are substantiated in order to increase demand for their services.
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33

Karpun, Olga, e Volodymyr Marchuk. "Logistic approach to the segmentation of the company's customers as a basis for the formation of logistics services". Electronic Scientific Journal Intellectualization of Logistics and Supply Chain Management #1 2020 1, n.º 15 (outubro de 2022): 36–45. http://dx.doi.org/10.46783/smart-scm/2022-15-3.

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The article defines the essence of the logistics customer service concept, as a component of the service process, which makes it possible to ensure the necessary level of the customers’ needs satisfaction, while providing the minimum necessary level of costs and maximizing profit for the company. It was determined that the basis of the formation of logistics customer service is their segmentation or differentiation. A classic logistic approach to the differentiation of customers can be considered their division using ABC-XYZ analysis. At the same time, ABC analysis is usually carried out based on the income brought by clients for a certain period of time, XYZ analysis is carried out according to the stability of relations with the client, that is, according to the number of orders placed by the client during the same period of time. We proposed our own view on the direct process of dividing customers into groups A, B and C, which is based on the calculation of the "jump in share" of customer revenues. The advantage of the proposed approach is that customers with relatively equal importance to the company cannot fall into different categories, and customers with very different values of importance to the company cannot fall into the same category. Another approach to customer differentiation based on customer profitability was also proposed and recommendations for servicing each customer group were made. Thus, the correct segmentation of customers and assessment of the potential of each segment will allow building several different service strategies aimed at increasing the company's profits.
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34

Pozniak, Oksana, e Yurchenko Kateryna. "Formation of the optimal business model of a logistics company". Electronic Scientific Journal Intellectualization of Logistics and Supply Chain Management #1 2020 1, n.º 10 (dezembro de 2021): 19–36. http://dx.doi.org/10.46783/smart-scm/2021-10-2.

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The article is devoted to the study of the main types of business models that a logistics company can use depending on its life cycle and development strategy. The main components of the business model are given, which determine the problems of formation and implementation of the selected business model of a logistics company. The author's approach to the concepts of "asset-light business model" and "asset-based business model" is proposed. The characteristic features of each business model, potential problems from their use, and the advantages that the implementation of the "asset-light business model" gives are determined. The evolution of business models and its modifications, which are determined by the stages of the life cycle of a logistics company and are determined by the influence of the main components of the business model, have been investigated. The structuring of logistics providers by types of business models has been carried out, which makes it possible to clearly determine the potential for logistics company`s success and the content of the main components, in accordance with the chosen business model. Based on the theoretical developments of the authors, an analysis of logistics companies that use the "asset-light business model" and "asset-based business model" was carried out. The resource provision of each business model is analyzed. It has been substantiated that, despite the type of business model, the main problem is how, using own, leased or resources of other participants in the logistics services market, namely subcontractors, to form an optimal business model or adapt the existing one to the changing conditions of the external environment. To reach this goal, different strategic management tools are used, which include the canvas of the business model. The advantage of using this tool for visualizing the main components that determine the influence of external and internal spheres on the business model of a logistics company has been substantiated. A business model canvas was formed for each logistics company, with different types of business models, which made it possible to determine the competitive advantages of each company. The analysis of indicators (metrics) that are used to assess the effectiveness of business models made it possible to choose the DuPont model based on the return on investment capital. As a result, the influence of the main elements of the model on the final ROIC result was determined, which was confirmed by carrying out the corresponding calculations.
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Kmet, Elena B., e Elizaveta S. Onishchenko. "FEATURES OF THE FORMATION OF THE BRAND OF AN ENTERTAINMENT COMPANY IN SOCIAL MEDIA". EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 9/1, n.º 129 (2022): 5–16. http://dx.doi.org/10.36871/ek.up.p.r.2022.09.01.001.

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The features of the brand formation of an entertainment company with the help of social media are considered on the example of the Jump Town trampoline park in Vladivostok. The study revealed the problem of inconsistency between brand identification (the opinion that the company plans to form in the minds of consumers of its services) and brand image (the existing image of the brand in the minds of consumers). The results of the field study of the formation of the Jump Town trampoline park brand (in the form of a survey) made it possible to assess the formed image of the company at the present time and develop a set of proposals to overcome the gap that has arisen. The presented methodological approach to the development of proposals for the formation of a brand of an entertainment company includes the research process, the structure of the questionnaire and the technology for processing survey results in a static package. The proposed technology for processing survey results in a statistical package makes it possible to test the hypotheses put forward using frequency and factor analysis. The results obtained made it possible to single out three segments of visitors and determine the list of brand attributes that are most important for each of them. The conclusions and results of the study are of practical interest for planning activities to build a brand for an entertainment company
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Savina, Svetlana, Bermet Tulemysheva, Zamira Atakulova, Ainura Isagalieva e Aida Ashirbaeva. "Development of marketing research in the management of consumer decisions in the field of water supply to national economic facilities". BIO Web of Conferences 107 (2024): 04013. http://dx.doi.org/10.1051/bioconf/202410704013.

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This study reveals the essence of marketing research and presents a complete proposal for a marketing research program, including an analysis of possible alternatives for various market participants related to the consumption of water resources. The intensive introduction of marketing tools in various spheres of economic life determines the theoretical and practical interest in the algorithmization of planning activities in the field of marketing, the provision of services to the population and companies. Conducting market research allows the company to understand what customers want, the criteria by which they choose management companies and services for the provision of water consumption and sanitation services, the likelihood (or impossibility) of raising or decreasing prices. Consequently, companies can dynamically track any changes in customer needs, which allows them to retain customers and attract new ones. In turn, this provides the company with high competitiveness, market stability and favorable further economic growth. The main goal of this article was the development of marketing research in the management of the formation of consumer decisions. In the process of writing this article, a literature review, data synthesis and analysis, and systematization of the findings were conducted. The results of the study can be applied in the management of the formation of consumer decisions.
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37

KONDRASHOVA, N. V., e K. N. VASILEVA. "ASSESSMENT OF STRATEGIC DEVELOPMENT OPPORTUNITIES IN THE REGIONAL TELECOMMUNICATION SERVICES MARKET". Scientific Works of the Free Economic Society of Russia 230, n.º 4 (2021): 346–55. http://dx.doi.org/10.38197/2072-2060-2021-230-4-346-355.

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The material of the article is devoted to the study of the potential opportunities for a company to enter the regional telecommunications market. The authors believe that the development strategy should be based on the formation of competitive advantages. T2 Mobile was an example of the implementation of the development strategy. After the transaction of consolidation of Rostelecom and T2 Mobile, it is planned to enter the markets of Sevastopol and Crimea. To assess the factors of the external and internal environment of the Tele2 organization in the developing market, PESTEL analysis and SWOT analysis were used.
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38

TOKMAKOVA, Elena G., e Anna Yu Kosmacheva. "DESIGN OF AN ANALYTICAL ACCOUNTING SYSTEM FOR INCOME AND EXPENSES OF A MANAGEMENT COMPANY IN THE HOUSING AND UTILITIES SECTOR". Tyumen State University Herald. Social, Economic, and Law Research 8, n.º 1 (2022): 249–68. http://dx.doi.org/10.21684/2411-7897-2022-8-1-249-268.

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The peculiarity of the activities of housing and communal services management companies has a very significant impact on the organization of income and expense accounting. Various areas of activity, the variety and features of the services provided, the availability of VAT benefits for some of them require a special design of analytical accounting of income and expenses in order to obtain detailed reliable information necessary for effective management. The methodology of the study is based on the generally accepted paradigm of understanding analytical accounting of income and expenses as a system for generating information necessary for managing an economic entity, with further development of the concept of detailing information about income and expenses based on updating this process according to the specifics and realities of the housing and utilities management company. Based on the analysis of theoretical research data and the practice of analytical accounting in LLC “Brusnika. House Management. Tyumen”, the authors come to the conclusion that it is necessary to deepen the analytical accounting of income and expenses of the housing and communal services management company. The result of the study is the presented coding system of analytical accounts of management accounting for detailing information about income and expenses in the provision of services in the housing and communal services system. The proposed method of coding analytical accounts, with its practical application, will allow the formation of detailed information necessary for efficient management of the management company in various areas of their activity.
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39

Logunova, Natalya, Svetlana Kalinkina, Valentina Kulik, Natalya Lazitskaya e Irina Tregulova. "Peculiarities of formation and perspectives of development of the world market of the cruise industry". E3S Web of Conferences 91 (2019): 08055. http://dx.doi.org/10.1051/e3sconf/20199108055.

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In the article, peculiarities of the modern cruise market proceeding from universal tendencies of development are considered by means of the analysis of dynamics of the world market of the cruise industry. The cruise product as a complex of services is presented in the form of three main subsystems: the services offered on the board of the vessel, the services consumed by tourists ashore, and the services connected with advance and realization of a cruise product and rendering assistance to passengers in the process of the organization of a transport travel. The main directions of analysis of the cruise business and its constituent elements are determined. It is established that the competitiveness of the cruise market depends not only on the share occupied on it by this or that company, but also by the indicators characterizing efficiency of functioning of any economic system, basic of which are: the level of income received as a result of the implementation of business activity, the number of the workers occupied in this direction of business and level of their labor productivity.
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40

Краєвський, В. М., e Н. В. Параниця. "FINANCIAL SUSTAINABILITY MODELLING AND ESTIMATION OF THE PUBLIC JOINTSTOCK COMPANY «NATIONAL SHAREHOLDER COMPANY «NAFTOGAZ OF UKRAINE»". Економічний вісник. Серія: фінанси, облік, оподаткування, n.º 3 (28 de março de 2019): 110–17. http://dx.doi.org/10.33244/2617-5932.3.2019.110-117.

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The current stage of development of a public joint-stock company «National Joint-Stock Company «Naftogaz of Ukraine» is characterized by an increase of negative trends. The main retaining factors for the enterprise development are the complex economic and political situation in the country, the negative dynamics of the main macroeconomic indicators, the high cost of the UAH resource, and the dominant devaluation processes. One of the conditions for a stable fi nancial and economic development of the industrial enterprises is the proper management of the movement of their fi nancial resources. Consequently, in the case of consideration of the enterprise, it is necessary to proceed from the fact that the key role is played by continuous fi nancial processes, which should be understood as the sequence of tasks or procedures that collectively provide the completion of a particular production activity. The formation of a market fi nancial and credit system requires enterprises to increase the effi ciency of activities, competitiveness of petroleum products and services based on the implementation of scientifi c and technological progress, eff ective forms of management and management of the enterprise.
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41

Komova, M., e S. Zhavoronko. "Social Communication Strategies for the Development of a Catering Company". Visnyk of Kharkiv State Academy of Culture, n.º 61 (29 de junho de 2022): 114–31. http://dx.doi.org/10.31516/2410-5333.061.11.

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The relevance. Social networks are developing on horizontal social connections and are actively using modern means and technologies of network-type communication. Social networks are the most popular environment for disseminating business, political and cultural information. Therefore, it is logical that the promotion of brands and products of companies through social networks is wildly popular. Social networks are used as a space for building and promoting a brand, creating an image, as a communication platform or as a tool for direct sales of goods and services. The purpose of research is to study ways to optimize the promotion of domestic catering companies in the information space with the help of social networks. The methodology. The comparative method, description methods, analysis and visualization of data, comparison, and generalization were used for the research. The results. Models of application of social communication and information technologies for building a brand of successful business in the field of catering, its promotion in social networks are offered. The scientific topicality. Network channels have a powerful potential to promote the company’s brand, spread its products through the use of non-traditional business and commercial technologies. Catering companies are developing as a highly profitable and promising activity. They are gaining momentum, albeit in a highly competitive environment. To successfully exist in the market of restaurant services and increase profits, catering companies promote their activities on social networks, use virtual space to promote goods, services and advertising. The practical significance. Formation of a content plan in line with the current planning of the catering company, identifying and meeting the information needs of the target audience. The conclusion. Social networks are an information, technological, communication basis for building and implementing a strategy for the development of a catering company. They have significant information potential to promote the activities of the company, the necessary functionality to effectively promote brands, products and services. This type of new media provides an opportunity to: post in the company’s profile about goods and services, their competitive advantages, features; announce company events; hold charitable competitions and actions; advertise to target and non-target audiences.
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Sribnaya, Tatyana, e Natalia Bodneva. "International experience in the formation of staff loyalty and the formation of the production team of service organizations". KANT 35, n.º 2 (junho de 2020): 61–66. http://dx.doi.org/10.24923/2222-243x.2020-35.11.

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Today, in leading Western companies, the creation of a loyalty program and the formation of a corporate culture is considered as an element of the general system of working with personnel that is inextricably linked with it. This approach assumes that the human factor is one of the determining factors in the success of an organization in a competitive market. Therefore, in addition to determining the forms and methods of stimulating employees, the personnel work program includes planning and quality training of personnel, the formation of assessment indicators for both jobs and labor results, the development of a training system, etc. In order to study the experience of working with personnel, The article describes the personnel activities of the American company Friday's, which has extensive experience in the market of services, worldwide fame, and offers customers impeccable standards of service.
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Oktavia, Tanty. "Analisis dan Perancangan Operasional Sistem Berbasiskan CRM (Studi Kasus pada PT Terang Dunia Internusa)". ComTech: Computer, Mathematics and Engineering Applications 1, n.º 2 (1 de dezembro de 2010): 1083. http://dx.doi.org/10.21512/comtech.v1i2.2670.

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Article to design an operational system based Customer Relationship Management (CRM) that can connect customers with the company. It is expected that the exchange of information between both parties can be properly channeled, in short, accurate, and actual business-process occurs. Information is an important part in the business cycle because it includes all the transactions that are closely related business activities that occurred. The method used in designing this system is the Object Oriented Analysis and Design. Results to be achieved from this research are the formation of a web-based system that is able to become a liaison between the customer and the company, so the relationship can be well maintained. Customer satisfaction towards services obtained during the conduct of business transactions will have a positive impact for the company, as this can make the customers stay loyal to the company, as well as company profit can be increased as increasing customer loyalty.
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Коновалова, Елена, e Elena Konovalova. "Customer-oriented approach as a key effectiveness driver of tourism enterprises". Services in Russia and abroad 9, n.º 5 (16 de março de 2015): 118–28. http://dx.doi.org/10.12737/17467.

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The article deals with customer-oriented approach as a fundamental factor for achieving stability of the financial and economic indicators for the operation and growth of the tourism enterprise. The article provides recommendations to generate measures that will ensure the development of the company through high class service offerings. Customer-oriented approach is the one of the most important conditions for the tourism company’s success. In this case, rendering of tourist services is based on understanding and meeting the needs of consumers. . The main purpose of customer orientation is achieving consumer satisfaction and, as a consequence, retention and preservation of it. Organizational difficulties arise in the selection of personnel for work in tourist enterprises. The standards of functioning of tourism enterprises depend not only on the competitive environment, but also on capabilities of organization purely individualized products according to customer needs. The peculiarities of the financial and economic situation are forced to look for solutions related to investment processes. Travel company not only organizes tours, but forms the very concept of recreation through promoting and positioning certain opportunities for spending time. Virtually any company working in the sphere of tourist services considers customer-oriented approach as one of its key competitiveness factors. Today, in times of the crisis, the problem of customer loyalty is even more updated. Tourism businesses are no exception. The large tourism company and small travel agencies look for "their" customers, and when finding, try to provide them comfort, convenience in the provision of tourist services, and wish to maintain a benevolent attitude. The formation of customer loyalty to tourism enterprise remains one of the main management goals of any travel company. High degree of customer loyalty and devotedness to the company is almost fanatical veneration of the brand, trademarks of the organization.
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Trachenko, Lyudmila. "Factors of influence on the formation and functioning of quality management systems of enterprises in the field of engineering services". INNOVATIVE ECONOMY, n.º 5-6 (agosto de 2019): 86–93. http://dx.doi.org/10.37332/2309-1533.2019.5-6.11.

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Purpose. The aim of the article is substantiation of the factors influencing the formation and functioning of quality management systems of enterprises in the field of engineering services. Methodology of research. The methods of analysis and synthesis, systematization, theoretical generalization and experimental have been used to investigate the issues of formation of quality management systems of enterprises of the field of engineering services of energy direction in the context of the requirements of ISO 9001: 2015; graphic – for visual presentation of factors that influence the formation and functioning of quality management systems of enterprises in the field of engineering. Findings. It is established that the formation and implementation of quality management systems in the context of the requirements of the international standard ISO 9001: 2015 at enterprises of the field of engineering services is an effective means of improving the quality of work (services), ensuring the competitiveness and development of companies, achievement of key business goals. It is proved that an important aspect in the formation and implementation of QMS of engineering enterprises is their integration into the company management system. The influence of internal and external factors on the formation and functioning of quality management systems of engineering enterprises as a means of reducing risks, improving the performance of companies and meeting the needs of their stakeholders is substantiated. Originality. The substantiation of the influence of internal and external factors on the formation and functioning of the QMS of engineering enterprises and on their management system has been further developed. Practical value. The analysis of the influence of internal and external factors on the formation and functioning of quality management systems in the context of requirements of the international standard ISO 9001: 2015 of enterprises in the field of engineering services makes it possible to reduce the level of uncertainty and risks in the processes of the companies' activities, to improve the quality of work (services) and to maintain competitive positions. Key words: engineering services; quality management systems; international standard ISO 9001: 2015; internal and external factors of influence.
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Zhylinska, Oksana, Svitlana Firsova, Tetiana Bilorus e Herman Aksom. "Employer brand management: methodological aspects". Marketing and Management of Innovations, n.º 1 (2021): 158–69. http://dx.doi.org/10.21272/mmi.2021.1-12.

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The paper aims to develop applied aspects of the methodological support of a reasonable selection of the company responsible for the formation and promotion of the employer brand using the tools of multicriteria analysis and evaluation of the functionality of outsourcing companies based on the criteria that determine their competitive advantage. Consequently, the need to attract external resources to manage the employer brand has been substantiated. The authors schematized the decision-making process on a reasonable selection of outsourcing companies. The system of the criteria for the implementation of such a choice, which includes the requirements for both the outsourcing company and the future project: the rate of successful previous projects, the rate of customer satisfaction, the experience of work in Ukraine, the average cost of project development services, project development duration, the comprehensiveness of the developed recommendations for the employer brand promotion, project duration, project flexibility, the complexity level of project implementation, average monthly expenditures during the project period has been formed. Moreover, the paper systematizes the main metrics of outsourcing companies' projects on the employer brand formation and promotion, which include: a range of services for attracting, selecting, retaining, developing and evaluating staff; competitor analysis, HR-advertising, HR-marketing, systems of search engine management, leadership development programs, adaptation programs; differentiation of those organizational metrics that distinguish the customer company as an employer from the nearest competitors and separation of competitive advantages of the customer, values and the emotional component of the brand; development of its unique brand identification system – corporate style, brand book, etc.; formation of the key employer branding metrics: Employer Value Proposition (EVP), Employer Brand Personality, Employer Brand Positioning; insight formation - deep understanding of the relationship between the brand and the target audience, positioning and repositioning the employer brand on the labour market. The outsourcing company's direct selection is proposed to be based on multicriteria optimization, particularly using the analytical hierarchy methods (Saati, T.) to determine the weight coefficients of criteria and VIKOR to construct the resulting indicator. Thus, the method application result is to make justified ratings of outsourcing companies, which will allow customer companies to choose the best alternatives on the market of outsourcing services.
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Belousova, M. N., e M. N. Oreshina. "Improvement of information support for formation of management reporting on the example of the activities of an energy company". UPRAVLENIE 9, n.º 3 (23 de outubro de 2021): 14–26. http://dx.doi.org/10.26425/2309-3633-2021-9-3-14-26.

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The purpose of the study is to develop a system for generating management reporting on the production activities of an energy company on the SAP Business Objects Platform. To build a reporting system, the following tasks has been set and solved: the conceptual and datalogical models of the data warehouse were created, data areas have been selected from the general data model, the data warehouse has been designed and developed, universes for report groups have been created, a mechanism for integrating data with the data warehouse has been implemented.The paper analyses the information and technological infrastructure of an energy company as well as formulates the basic requirements for the system being created for generating reporting. Two main subsystems have been designed: data storage and integration. The process of implementing the designed subsystems in physical form has been described using the appropriate software products: SAP Hana, SAP Universe Designer, SAP Data Services, SAP Business Intelligence.Thanks to the configured system through the corporate data bus, a relatively simple data integration mechanism became possible. In its information and technological architecture, the company managed to simulate an acceptable data warehouse model and set up the appropriate data flows. A complex data warehouse model has been implemented, and a convenient platform for further data processing has been provided. A clear data integration scheme is configured using SAP Data Services, with the ability to scale and configure the data loading schedule. The developed system has been put into operation and is used by employees to make management decisions within the framework of their professional activities.
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Joang Ipmawati e Yana Hendriana. "KNOWLEDGE MANAGEMENT TECHNOLOGY USING SECI AND WIL TO IMPROVE PERFORMANCE OF IN-FORMATION TECHNOLOGY DIVISION IN PANGESTU JAYA LTD." MULTICA SCIENCE AND TECHNOLOGY (MST) 1, n.º 1 (13 de abril de 2021): 42–49. http://dx.doi.org/10.47002/mst.v1i1.206.

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Information Technology Division is one of the divisions in Pangestu Jaya Ltd. which engaged in IT Department, where in this division there are several sub-divisions that are interrelated and have the duty and responsibility of each individual to improve services in The company. Turnover is one of the major obstacles in order to still be able to keep the knowledge technology in the company, because there are still many employees with outsourced status who often do turnover in IT division, so difficult to keep the knowledge. therefor need a knowledge management technology which is capable of storing, distributing knowledge in order to renew even while maintaining corporate knowledge. The system design of this research used SECI and WIL (Work Integrated Learning).
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Kobin, P. N. "IMPLEMENTATION IN PRACTICE OF THE STRATEGY OF INNOVATIVE ACTIVITIES OF THE ENTERPRISE". EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 4, n.º 11 (2021): 126–38. http://dx.doi.org/10.36871/ek.up.p.r.2021.11.04.013.

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The article analyzes the current state and recent changes in the Russian Federation in the areas of e-commerce and marketplace. The author considers data on the volume of sales in the market under consideration, and also presents forecast indicators. Key players in the domestic market, as well as world leaders are highlighted. On the basis of the formation of the OZON company, the characteristic strategies of innovation activity are presented, the reasons for their choice are described. Risks, the occurrence of which may affect the activities of the company in the near future, are presented. In addition, it was concluded that in a competitive environment, OZON, like any other company, when choosing a strategy for innovation, take care of a stable position in the market and increase the competitiveness of its products and services.
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Babkin, Alexandr, e Pavel Mikhailov. "Investment analysis of the formation of a digital platform of a cluster-type industrial ecosystem". E3S Web of Conferences 458 (2023): 04005. http://dx.doi.org/10.1051/e3sconf/202345804005.

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The article discusses the theoretical provisions in the field of digital platforms formation, their key features and their classification is presented. The key differences between the concepts of industrial ecosystems and industrial clusters, as well as the relationship between them, are revealed. The main advantages of digital platforms have been studied in the form of reducing or completely eliminating territorial and temporary barriers, reducing transaction costs, and the possibility of creating additional value for goods and services, thereby creating a competitive advantage for companies. The approaches to assessing the effectiveness of the introduction of a digital platform in an enterprise by considering this process as an investment project, as well as the impact on the company’s activities as a whole and evaluating the qualitative improvements of the changing business process are considered. The study of the obtained results of the application of these approaches to assess the effectiveness of the digital platform in a real enterprise operating in the market of specialized services. The introduction of the digital platform proved to be effective both from the point of view of the investment project for the company and from the point of view of improving the company’s activities as a whole. In addition, the digital platform allowed the company to qualitatively improve the company’s business processes according to a number of performance indicators developed taking into account the specifics of the implemented platform.
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