Teses / dissertações sobre o tema "Communication-awareness"
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Vergara, Alonso Ekhiotz Jon. "Exploiting Energy Awareness in Mobile Communication". Licentiate thesis, Linköpings universitet, Programvara och system, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-98656.
Texto completo da fonteRöcker, Carsten. "Awareness and informal communication in smart office environments". Taunusstein Driesen, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2864347&prov=M&dokv̲ar=1&doke̲xt=htm.
Texto completo da fonteHallberg, Josef. "Improving everyday experiences using awareness and rich communication". Licentiate thesis, Luleå tekniska universitet, Signaler och system, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-18577.
Texto completo da fonteGodkänd; 2006; 20070109 (haneit)
Dillon, PJ. "Enabling tetherless care with context-awareness and opportunistic communication". Thesis, University of Pittsburgh, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3690742.
Texto completo da fonteTetherless care is a novel healthcare delivery paradigm that enables an interaction between caregivers and patients beyond the confines of traditional points of care. This thesis presents a synthesis of recent advances in wearable, ubiquitous sensing; mobile computing; wireless networks; and health information technology into a cohesive framework that enables and supports the tetherless care concept. Tetherless care is formally defined and modeled in a higher order logical framework. The model distills three relations between several classes in the model’s domain of discourse. A prototype implementation is developed and evaluated to capture and represent the logical classes of tetherless care and provide the development infrastructure upon which the relational logic outlined by the model can be implemented. An algorithm is presented and evaluated to support the delivery of traffic between mobile devices and servers despite intermittent connectivity given the changing urgency of the patient’s situation. And an example tetherless care application is presented, developed for the framework, and compared with its deployment on a similar platform. Results show that contemporary mobile devices supply sufficient power to support 24 hours of operation and that, at least, some patient environments provide sufficient opportunities for connectivity to reliably meet the demands of some tetherless care applications, ultimately leading to a conclusion of proof-of-concept for tetherless care.
Sawhney, Nitin 1971. "Contextual awareness, messaging and communication in nomadic audio environments". Thesis, Massachusetts Institute of Technology, 1998. http://hdl.handle.net/1721.1/36091.
Texto completo da fonteChehade, Samer. "Designing a Customisable Communication System for Situation Awareness in Rescue Operations". Thesis, Troyes, 2021. http://www.theses.fr/2021TROY0007.
Texto completo da fonteThis thesis deals with the problem of awareness and communications in rescue operations. We look forward to designing and implementing a communication system aiming to simplify information sharing in rescue operations based on semantic representation techniques and a customisation of uses. In order to be used by operational units, it is essential to design such a system in a way that meets their practical needs. Moreover, in order to guarantee the privacy of information, it is essential to integrate security techniques in the proposed system. In this consequence, we propose in this thesis a novel approach for defining and designing the system’s interfaces and specifications. This approach consists of a five-step methodology. First, we analyse and model communications and interactions between different stakeholders based on practical operations. Secondly, we formalise those interactions and knowledge through an application ontology. This ontology integrates concepts related to the rescue domain, to the design of systems and to information security. Afterwards, we present ontology-based platform for designing the system. Based on the developed ontology, this platform will allow the end-users of the system to define its specifications and design its interfaces in a customised way. Moreover, we propose an access control and rights management policy based on the proposed ontology. Eventually, we present a use case scenario of the proposed platform
Bransby, Jason John. "Perceived Communication and Communication-Related Metacognitive Knowledge after Traumatic Brain Injury: An Exploratory Longitudinal Study". Thesis, The University of Sydney, 2017. http://hdl.handle.net/2123/17901.
Texto completo da fonteMcCrickard, D. Scott. "Maintaining information awareness in a dynamic environment : assessing animation as a communication mechanism". Diss., Georgia Institute of Technology, 2000. http://hdl.handle.net/1853/9125.
Texto completo da fonteGale, Caroline. "The effects of gaze awareness on communication in video-mediated spatial instruction tasks". Thesis, University of York, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.298590.
Texto completo da fonteLinde, Kimberly. "Communication Strategies to Raise Awareness of Home and Community Based Services in Minnesota". Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1303836614.
Texto completo da fonteFinn, Elizabeth M. "Negatively Disinhibited Online Communication: The Role of Visual Anonymity and Public Self-Awareness". The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461142960.
Texto completo da fonteBakic, Jovan. "Supporting informal awareness in order to facilitate informal communication in remote work contexts". Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-43188.
Texto completo da fonteGoh, Jeannine Melanie. "The cultural self : experiments investigating self-awareness and self-disclosure in computer-mediated communication". Thesis, University of Manchester, 2011. https://www.research.manchester.ac.uk/portal/en/theses/the-cultural-self-experiments-investigating-selfawareness-and-selfdisclosure-in-computermediated-communication(a63de059-b21e-4014-b880-2bde81c9c26e).html.
Texto completo da fonteEunyoung, Kyoung. "Study on the communication strategy to increase the awareness of fabric Hanji in Swedish market". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20301.
Texto completo da fonteProgram: Magisterutbildning i fashion management med inriktning modemarknadsföring
Nam, Hyena. "Visual and Verbal Communication on Sustainable Packaging As a Vehicle for Public Education and Awareness". Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1556185867839811.
Texto completo da fonteMartinez, Lorraine J. "Affective correlates of white racial identity development /". Thesis, Connect to this title online; UW restricted, 2000. http://hdl.handle.net/1773/9070.
Texto completo da fonteMartinez, Reece C. "Development of a Situational Awareness System". The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1513783440147109.
Texto completo da fonteMedina, Medina Esunly. "An approach to pervasive monitoring in dynamic learning contexts : data sensing, communication support and awareness provision". Doctoral thesis, Universitat Politècnica de Catalunya, 2016. http://hdl.handle.net/10803/387553.
Texto completo da fonteLa tecnología moderna tiene capacidad de dar apoyo a los paradigmas de aprendizaje emergentes. Estos paradigmas sugieren que las actividades de aprendizaje actuales, caracterizadas por la ubicuidad de entornos, son más dinámicas y complejas que los contextos de aprendizaje tradicionales. Por tanto, tenemos que reformular nuestro acercamiento al aprendizaje, consiguiendo que la tecnología sirva no solo como mero soporte de información, sino como medio para reforzar el conocimiento, fomentar la colaboración, estimular la creatividad y proporcionar experiencias de aprendizaje enriquecedoras. Esta tesis doctoral está motivada por el vertiginoso crecimiento de usuarios de smartphones y el hecho de que estos son cada vez más potentes en cuanto a tecnologías de comunicación, sensores, displays, autonomía energética, etc. Por tanto, esta tesis aprovecha la ubicuidad y el desarrollo de esta tecnología, con el objetivo de reducir la brecha entre los desafíos del aprendizaje moderno y las capacidades de la tecnología actual. Los sensores integrados en los smartphones pueden ser utilizados para reconocer diversos aspectos del comportamiento individual y social de los usuarios. Por ejemplo, a través del micrófono y el Bluetooth, es posible determinar patrones de conversación, encontrar usuarios cercanos y detectar reuniones presenciales. Este hecho abre un interesante abanico de posibilidades, pudiendo monitorizar aspectos del comportamiento del usuario y proveer un feedback significativo. Dicho feedback, puede ayudar a los usuarios a reflexionar sobre su comportamiento y los efectos que provoca, con el fin de tomar medidas necesarias para mejorarlo. Proponemos un sistema de monitorización generalizado que aproveche las capacidades de los smartphones para proporcionar información a los usuarios, ayudándolos a percibir y tomar conciencia sobre diversos aspectos de las actividades que se desarrollan en contextos de aprendizaje modernos. Este sistema ofrece: (i) una plataforma de detección autónoma, que captura información compleja sobre los procesos e interacciones de aprendizaje; (ii) una infraestructura de comunicación autogestionable y; (iii) un servicio de visualización que provee “información de percepción” a estudiantes y/o profesores. Para la elaboración de este sistema nos hemos centrado en tres áreas de investigación. Primero, la descripción de una infraestructura de detección generalizada, que facilita interacciones entre smartphones y otros dispositivos. Al permitir interacciones complejas para la captura de datos entre diversos sensores, dispositivos y fuentes de datos remotos, esta infraestructura consigue mejorar la calidad de la información y ahorrar energía en el dispositivo local. Segundo, la evaluación, a través de pruebas reales, de la idoneidad de las redes ad hoc como apoyo de los diversos procesos de comunicación requeridos en la monitorización generalizada. Este área incluye un método que incrementa la escalabilidad y reduce el coste de estas redes. Tercero, el diseño de dos mecanismos de percepción que permiten la provisión flexible de información en contextos de aprendizaje dinámicos y heterogéneos. Estos mecanismos descansan en la versatilidad de los smartphones, que pueden ser utilizados directamente como displays de percepción o como puentes de comunicación que habilitan la interacción con otros displays remotos del entorno. Diferentes aspectos del sistema propuesto han sido evaluados a través de simulaciones, experimentos reales, estudios de usuarios y evaluaciones de prototipos. La evaluación experimental proporcionó evidencia empírica de la idoneidad del sistema para apoyar el desarrollo de soluciones de monitorización generalizadas. Además, las pruebas de concepto realizadas tanto en entornos de aprendizajes reales como en el laboratorio, aportaron indicadores cuantitativos y cualitativos de que estos mecanismos mejoran la calidad de la información de percepción y la experiencia del usuario.
Baron, Valérie. "We see, we hear, we experience, traditional folk methods of communication for environmental awareness, South Africa". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape17/PQDD_0014/MQ33203.pdf.
Texto completo da fonteJohn, Vikas. "Interactivity and health communication : content analysis of interactive elements on HIV/AIDS awareness and prevention websites /". Online version of thesis, 2008. http://hdl.handle.net/1850/5762.
Texto completo da fonteFongha, Ngu Javis. "CSR Communication and Awareness : A qualitative evaluation of shared meaning between students and Karlstad Business School". Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-73125.
Texto completo da fonteCarlsson, Engström Christina, e Emma Kässel. "Make love not waste : A study of a waste management project and its public awareness components in the Korca region, Albania". Thesis, University of Kalmar, School of Communication and Design, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-403.
Texto completo da fonteThe purpose of this thesis was to investigate a waste management project and its public awareness components, in the Korca region, Albania. We wanted to learn if the communication towards the population about the project had created an effect or not. We conducted interviews in the capital Tirana and in the Korca region situated south east in Albania. The focus on the study was on the population in the Korca region, and on the persons from the project who worked with the information towards the population. The research was a qualitative study consisting of a total of 22 standardized face-to-face interviews and 3 semi-structured interviews. A difference in the environment is now visible according to the inhabitants. We came to the conclusion that the messages conveyed to the target groups have reached an effect, but that an even bigger effect could be reached if the target groups had been more specified and the messages had been more specific.
Judge, Tejinder Kaur. "Patterns of Domestic Video Mediated Communication". Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/39333.
Texto completo da fontePh. D.
Hartmann, Fabian [Verfasser], e M. [Akademischer Betreuer] Zitterbart. "User-Centric Networking : Privacy- and Resource-Awareness in User-to-User Communication / Fabian Hartmann ; Betreuer: M. Zitterbart". Karlsruhe : KIT-Bibliothek, 2017. http://d-nb.info/1135266212/34.
Texto completo da fonteHartle, Frank X. III. "Technology Innovation| A Study of Wireless, Visual Information Communication Technology on Situational Awareness for Tactical Police Commanders". Thesis, Robert Morris University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3702800.
Texto completo da fonteTechnology innovations in visual, wireless communications have yet to be leveraged by law enforcement. These technologies have a future in law enforcement. This limited study has provided evidence that the addition of visual, wireless communication for tactical police commanders enhances situational awareness and speeds decision making. In addition, this study has established that the technology would be accepted for use by police tactical officers once utility is demonstrated. Several issues remain that may delay its widespread adoption. These include unfamiliarity, a police centric design that is rugged, reliable and without impaired vision, and liability and cost. In addition, there is not a current wireless, broadband backbone that could transmit the signals over a large distance. Once these limitations have been overcome this technology has the potential to revolutionize policing and tactical law enforcement.
Yulita, Letitia. "Intercultural communication and critical pedagogy : deconstructing stereotypes for the development of critical cultural awareness in language education". Thesis, University of East Anglia, 2012. https://ueaeprints.uea.ac.uk/42971/.
Texto completo da fonteBaker, William. "Intercultural awareness and intercultural communication through English : an investigation of Thai English language users in higher education". Thesis, University of Southampton, 2009. https://eprints.soton.ac.uk/66542/.
Texto completo da fonteGanganaboina, Archana Yadev, e Riaz Sana. "Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24650.
Texto completo da fonteGreene, Linda C. "Assessing the Effects of Communication Media Affordances and the Awareness of Media Security on Knowledge Sharing Behavior". Diss., NSUWorks, 2019. https://nsuworks.nova.edu/gscis_etd/1086.
Texto completo da fonteCornett, Janet Alexandra. "Identifying Communication Precursors to Medical Error in an In-patient Clinical Environment: A Palliative Sedation Therapy Case Study". Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/23693.
Texto completo da fontePhelps, Sara. "Phonological awareness training in a preschool classroom of typically developing children". [Johnson City, Tenn. : East Tennessee State University], 2003. http://etd-submit.etsu.edu/etd/theses/available/etd-0410103-161418/unrestricted/PhelpsS040803d.pdf.
Texto completo da fonteTitle from electronic submission form. ETSU ETD database URN: etd-0410103-161418. Includes bibliographical references. Also available via Internet at the UMI web site.
Kimhag, Jenny, e Gabriella Lindmark. "The PhonicStick : A South African pilot study about learning how to use a communication device for early literacy training". Thesis, Uppsala University, Logopedi, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-113710.
Texto completo da fonteLiteracy is an important part of communication. Phonological awareness, i.e. the ability to recognise the sound units of language and to manipulate them, has been found to be crucial in literacy acquisition.
In 2005 the development of a communication device, a talking joystick called the PhonicStick, started at The School of Computing at the University of Dundee in Scotland. The main focus with the project was to help children with physical disabilities to create spoken words by blending sounds together on the PhonicStick. It was also hypothesized that the PhonicStick could act as a support to literacy learning with typically developing children.
The aim of the present study was to investigate if a group of 10 typically developing South African 5-6 year old children could learn how to use the PhonicStick in three sessions and to see if their phonological awareness improved by using it. The training with the PhonicStick took place over a period of three weeks. The participants’ phonological awareness was screened before and after the sessions with two sub-tests of The Phonological Awareness Test (PHAT). In addition, their ability to produce sounds and words with the PhonicStick was tested.
The results showed that all the participants appeared to be interested in the PhonicStick and that they found it relatively easy to manoeuvre. The participants’ ability to produce sounds and words on the PhonicStick showed a statistically significant improvement from the first session to the third session. The participants’ phonological awareness skills did not appear to improve after three sessions. More time is needed to find out if this training would result in improved phonological awareness skills.
Frånberg, Olle, e Johanna Gullberg. "Matematikdidaktisk medvetenhet och yrkesrollens uppdrag i förskolan". Thesis, Högskolan i Skövde, Institutionen för kommunikation och information, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5411.
Texto completo da fonteThe study aims to investigate and gain knowledge of the factors that affect a conscious approach when dealing with mathematics in a preschool in central Sweden. The questions addressing this investigation were the following: what constitutes preschool mathematics, what is mathematical didactic awareness among teachers in preschool and in what way does a mathematically conscious way to work manifest itself in practice. In order to find out about the preschool teachers' mathematical didactic awareness we used a qualitative research method where five interviews were conducted with five preschool teachers. The interviews were analyzed with a phenomenographic research approach as it mainly focuses on how people perceive a particular phenomenon. The results show that among the preschool teachers there is a strong awareness that mathematics is something important. They also argue that mathematics exists all around them all the time and that it in different ways should have a prominent role in the preschool environment. With the help of Samara and Clement’s (2009) learning trajectories the interviews have been analyzed. These learning trajectories constitutes of three parts; a goal within the mathematical domain, a developmental progression of levels of thinking and the didactic ability to concretize the content. In light of these learning trajectories it shows that the preschool teachers in this study do not show awareness in strategy regarding mathematical didactics.
Díez, Rodríguez Víctor, e Jérôme Detournay. "An Approach for Receiver-Side Awareness Control in Vehicular Ad-Hoc Networks". Thesis, Högskolan i Halmstad, Akademin för informationsteknologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32181.
Texto completo da fonteMercer, David Lewis. "The Colored Sense of Awareness: An Analysis of African American Perceptions of Race and Communication in the Workplace". Thesis, Virginia Tech, 2019. http://hdl.handle.net/10919/90400.
Texto completo da fonteMaster of Arts
The inequalities caused by racism and the systematic oppression of African Americans in the United States are present in many areas of contemporary American life. African Americans are still faced with problems that stem from the country’s past with race and are affected by these problems in many ways. One area that African Americans must deal with race is the workplace. The inequalities that were created in the past have caused race to play a significant role in the way that African Americans experience the workplace. This study explored the experiences of African American professionals in the workplace and the way they perceive race to play a role in shaping their organization’s culture. The findings of the study explain that African American professionals perceive that race has a definite effect on their organization’s culture. The professionals believe that their organizations have a general interest for diversity, but they have not adequately addressed the lack of racial and ethnic diversity in the workplace. They reported that the organizations are inclusive and provide an environment where they can be productive and develop professionally. Today’s organizations have made a step in the right direction of diversity, but there is much work left to do.
Bäcklund, Erik, e Kagstedt Martin. "Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness". Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158466.
Texto completo da fonteTřetina, Ondřej. "Budování brand awareness značky ASUS u cílové skupiny vysokoškoláků". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-74982.
Texto completo da fonteMohwinkel, Sheryl. "Phonological Awareness Skills in Children with Highly Unintelligible Speech". PDXScholar, 1996. https://pdxscholar.library.pdx.edu/open_access_etds/5163.
Texto completo da fonteMatar, Šadi Abdul Wahab. "Enhancing situational awareness and communication during flood crisis events using social media framework : the case of Bosnia and Herzegovina". Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/14846.
Texto completo da fonteChavers, Tiffany. "Validity of a New Measure of Phonemic Awareness that Does Not Require Spoken Responses in Children with Complex Communication Needs". Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6811.
Texto completo da fonteRashid, Paola. "Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226901.
Texto completo da fonteFlaherty, Dee Giffin. "Telling Our Stories: A Phenomenological Study of the Leader’s Gendered Experience of Self-Disclosing". Antioch University / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1164899101.
Texto completo da fonteVillalobos, Hitos Yéssica Montsserrat. "Shedding Light on Droughts: Light in Art Installations as an Awareness Tool". Thesis, KTH, Ljusdesign, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280084.
Texto completo da fonteDaruwala, Yohann. "A Constructive Memory Architecture for Context Awareness". Thesis, The University of Sydney, 2008. http://hdl.handle.net/2123/2250.
Texto completo da fonteDaruwala, Yohann. "A Constructive Memory Architecture for Context Awareness". University of Sydney, 2008. http://hdl.handle.net/2123/2250.
Texto completo da fonteContext-aware computing is a mobile computing paradigm in which applications can discover, use, and take advantage of contextual information, such as the location, tasks and preferences of the user, in order to adapt their behaviour in response to changing operating environments and user requirements. A problem that arises is the inability to respond to contextual information that cannot be classified into any known context. Many context-aware applications require all discovered contextual information to exactly match a type of context, otherwise the application will not react responsively. The ability to learn and recall contexts based on the contextual information discovered has not been very well addressed by previous context-aware applications and research. The aim of this thesis is to develop a component middleware technology for mobile computing devices for the discovery and capture of contextual information, using the situated reasoning concept of constructive memory. The research contribution of this thesis lies in developing a modified architecture for context-aware systems, using a constructive memory model as a way to learn and recall contexts from previous experiences and application interactions. Using a constructive memory model, previous experiences can be induced to construct potential contexts, given a small amount of learning and interaction. The learning process is able to map the many variations of contextual information currently discovered by the user with a predicted type of context based on what the application has stored and seen previously. It only requires a small amount of contextual information to predict a context, something common context-aware systems lack, as they require all information before a type of context is assigned. Additionally, some mechanism to reason about the contextual information being discovered from past application interactions will be beneficial to induce contexts for future experiences.
Loreti, Bianca Angelica. "Validity of a Nonspeech Dynamic Assessment of Phonological Awareness in Children from Spanish-speaking Backgrounds". Scholar Commons, 2015. https://scholarcommons.usf.edu/etd/5732.
Texto completo da fonteDíaz, Ferreyra Nicolás Emilio Verfasser], e Maritta [Akademischer Betreuer] [Heisel. "Instructional awareness : a user-centred approach for risk communication in social network sites / Nicolás Emilio Díaz Ferreyra ; Betreuer: Maritta Heisel". Duisburg, 2019. http://d-nb.info/1191693732/34.
Texto completo da fonteDahmer, Margaret Catherine. "Phonological awareness in the kindergarten classroom how do teachers perceive this essential link from oral communication to reading skill development /". Lynchburg, Va. : Liberty University, 2010. http://digitalcommons.liberty.edu.
Texto completo da fonteJohansson, Maria, Camilla Larsson e Ida Hallin. "Marketing communication in a B2B market : a case study of the store interior industry". Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-639.
Texto completo da fonteBackground: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. It is said that B2B markets must be handled differently than B2C markets. Recently the perceptions have changed and it is said that B2B and B2C markets have more similarities than previously as-sumed, and this might affect the decision about which marketing tools to implement. This could even change the old way of thinking, which states that B2C marketing tools cannot be used effectively in a B2B market. Theories show that brand awareness is of crucial importance in B2C mar-kets. Will the change of market structure make brand awareness equally important in a B2B market?
Purpose: The purpose of this thesis is to critically analyze the attitudes towards dif-ferent B2B marketing tools and the possible appropriateness of using B2C marketing tools in a B2B market in order to achieve brand awareness.
Method: A qualitative approach has been used in order answer the purpose of the thesis. ROL AB has been used as a case study, and 13 open phone inter-views have been conducted with existing and potential customers of ROL AB. Furthermore, two interviews have been conducted with firms that successfully use B2C marketing tools in B2B markets.
Conclusions: The typical characteristics of B2B markets show a tendency to blur. This insinuates that brands are gaining importance in the B2B market. In order to react to this change, B2B firms need to increase their brand awareness. The traditional relational (B2B) marketing tools seems no longer to be suf-ficient to be used alone but now need to be accompanied with transac-tional (B2C) marketing tools.
Lehtinen, Joel. "Television eller ”tell-lie-vision”* : En kvalitativ studie om barns tevekonsumering och deras egna tankar omkring den". Thesis, Södertörn University College, Lärarutbildningen, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2901.
Texto completo da fonteThis examination intends to find out what thoughts children in around 12 years of age thinks about their own television consumption. To examine this, the questions in issue is: “What does the children watch on television?” “Why do they watch the programs they do?” “How do the children speak about their own consumption?” “What does the children learn from TV?” ”Are the children concious of the impressions they take from TV?” “Do they speak critical about TV?” ”Is there anything indicating on some kind of influence from the childrens television consumption?” .To answer these questions I have chose to hold qualitative interviews, to let the children’s own thoughts be the foundation of the examination. The theories in this examine are that the person who does the consumption from different forms of television takes the information personally out of her own reality. Meaning that the person watching is the judge of how she applies the information to herself. Still the theories also want to shed a light on some of themethods that is used in media to sell some sort of irrational messages to the public, such as commercialism or norms. The television is a tool of communication that is interacting with itspublic and thus for that the public will take some sorts of impressions from the different programs on TV. The results will show the importance of reflection and communication about what is going on under the different forms that media is distributed.