Livros sobre o tema "Brand name products"
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Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? Cambridge, Mass: MSI, 1997.
Encontre o texto completo da fonteBerthon, Pierre. Brands, brand managers and the management of brands: Where to next? Cambridge, Mass: Marketing Science Institute, 1997.
Encontre o texto completo da fonteDavis, Scott M. Brand asset management: Driving profitable growth through your brands. San Francisco: Jossey-Bass, 2000.
Encontre o texto completo da fonteShortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.
Encontre o texto completo da fonte1967-, Nichols David, ed. The brand gym: A practical workout for boosting brand and business. 2a ed. Hoboken: Wiley, 2010.
Encontre o texto completo da fonteTaylor, David. The brand gym: A practical workout for boosting brand and business. 2a ed. Hoboken: Wiley, 2010.
Encontre o texto completo da fonteOlins, Wally. On brand. London: Thames & Hudson, 2004.
Encontre o texto completo da fonte1962-, Schroeder Jonathan E., Salzer-Mörling Miriam e Askegaard Søren, eds. Brand culture. London: Routledge, 2006.
Encontre o texto completo da fontePaul, Stobart, ed. Brand power. Basingstoke: Macmillan, 1994.
Encontre o texto completo da fonteMurphy, John M. Brand strategy. New York: Prentice Hall, 1990.
Encontre o texto completo da fonteM, Murphy John. Brand strategy. Cambridge: Director Books in association with the Institute of Directors, 1990.
Encontre o texto completo da fonteKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Encontre o texto completo da fonteKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Encontre o texto completo da fonteTemporal, Paul. Advanced brand management: Managing brands in a changing world. 2a ed. Singapore: John Wiley & Sons (Asia), 2010.
Encontre o texto completo da fonteSullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.
Encontre o texto completo da fonteSullivan, Mary. Brand extension and order of entry. Cambridge, Mass: Marketing Science Institute, 1991.
Encontre o texto completo da fonteKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Encontre o texto completo da fonteHaigh, David. Brand valuation: Measuring and leveraging your brand. Toronto, ON: Institute of Canadian Advertising, 2000.
Encontre o texto completo da fonteBrian, Edwards. Managing brand equity. Princeton, NJ: Distributed by Films for the Humanities & Sciences, 2004.
Encontre o texto completo da fonteCharles-Massance, Patrick. Name brand counterfeiting: A global economic crisis. Princeton, NJ: Films for the Humanities & Sciences, 2005.
Encontre o texto completo da fonteKeller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4a ed. Boston: Pearson, 2013.
Encontre o texto completo da fonteMazzalovo, Gerald. Brand aesthetics. Houndmills, Basingstoke: Palgrave Macmillan, 2012.
Encontre o texto completo da fonteElliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.
Encontre o texto completo da fonteFrom Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.
Encontre o texto completo da fonteLindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.
Encontre o texto completo da fonteFrom Brand Vision to Brand Evaluation. Routledge, 2010.
Encontre o texto completo da fonteDavis, Scott M. Brand Asset Management: Driving Profitable Growth Through Your Brands. Wiley & Sons, Incorporated, John, 2007.
Encontre o texto completo da fonteNewman, Bruce, e Todd Newman. Brand. Kendall Hunt Publishing Company, 2017.
Encontre o texto completo da fonteBrand Relations Management: Bridging the Gap Between Brand Promise and Brand Delivery. Copenhagen Business School Press, 2004.
Encontre o texto completo da fonteD'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.
Encontre o texto completo da fonteD'Alessandro. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2002.
Encontre o texto completo da fonteInterbrand. Brand Glossary. Palgrave Macmillan Limited, 2006.
Encontre o texto completo da fonteLieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.
Encontre o texto completo da fonteLieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.
Encontre o texto completo da fonteBrand Apart. One Club Publishing, 2005.
Encontre o texto completo da fonteChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Encontre o texto completo da fonteChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Encontre o texto completo da fonteChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Encontre o texto completo da fonteChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Encontre o texto completo da fonteChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2015.
Encontre o texto completo da fonteChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Encontre o texto completo da fonteChernatony, Leslie de. From Brand Vision to Brand Evaluation. Taylor & Francis Group, 2010.
Encontre o texto completo da fonteMaddock, G. Michael, Luisa C. Uriarte e Paul B. Brown. Brand New. Wiley & Sons, Incorporated, John, 2011.
Encontre o texto completo da fonteInternational, Publications. Favorite Brand Name Comfort Food (Favorite Brand Name Recipes). Publications International, 2003.
Encontre o texto completo da fonteBrand Management. 2013.
Encontre o texto completo da fonteTaylor, David. Brand Vision. Wiley & Sons, Incorporated, John, 2007.
Encontre o texto completo da fonteSwystun, Jeff. Brand Glossary. Palgrave Macmillan, 2006.
Encontre o texto completo da fonteTaylor, David, e Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.
Encontre o texto completo da fonteTaylor, David, e Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.
Encontre o texto completo da fonteTaylor, David, e Nichols David. Brand Gym: A Practical Workout to Gain and Retain Brand Leadership. Wiley & Sons, Incorporated, John, 2010.
Encontre o texto completo da fonte