Artigos de revistas sobre o tema "Brand name products – valuation – management"
Crie uma referência precisa em APA, MLA, Chicago, Harvard, e outros estilos
Veja os 50 melhores artigos de revistas para estudos sobre o assunto "Brand name products – valuation – management".
Ao lado de cada fonte na lista de referências, há um botão "Adicionar à bibliografia". Clique e geraremos automaticamente a citação bibliográfica do trabalho escolhido no estilo de citação de que você precisa: APA, MLA, Harvard, Chicago, Vancouver, etc.
Você também pode baixar o texto completo da publicação científica em formato .pdf e ler o resumo do trabalho online se estiver presente nos metadados.
Veja os artigos de revistas das mais diversas áreas científicas e compile uma bibliografia correta.
Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu e Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products". Sustainability 15, n.º 5 (4 de março de 2023): 4605. http://dx.doi.org/10.3390/su15054605.
Texto completo da fonteDziechciarz-Duda, Marta, e Anna Król. "THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS". Statistics in Transition new series 18, n.º 1 (1 de março de 2017): 75–90. http://dx.doi.org/10.59170/stattrans-2017-004.
Texto completo da fonteMohanty, Pitabas, e Tina Stephen. "The Challenges at JSW Steel: Brand Valuation and Corporate Governance Issues". Asian Case Research Journal 21, n.º 01 (junho de 2017): 231–51. http://dx.doi.org/10.1142/s0218927517500080.
Texto completo da fonteWu, Fang, Qi Sun, Rajdeep Grewal e Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market". Journal of Marketing Research 56, n.º 1 (21 de dezembro de 2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.
Texto completo da fonteChiaravutthi, Yingyot. "Brand valuation of ICT products: the case of Thailand". Asia-Pacific Journal of Business Administration 2, n.º 2 (28 de setembro de 2010): 185–202. http://dx.doi.org/10.1108/17574321011078210.
Texto completo da fonteJohn, Deborah Roedder, Barbara Loken e Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, n.º 1 (janeiro de 1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.
Texto completo da fonteGao, Weihe, Li Ji, Yong Liu e Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China". Journal of Marketing 84, n.º 3 (27 de março de 2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.
Texto completo da fonteUlgado, Francis M., e Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market". Journal of International Marketing 1, n.º 3 (setembro de 1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.
Texto completo da fonteRadder, Laetitia, e Wei Huang. "High‐involvement and low‐involvement products". Journal of Fashion Marketing and Management: An International Journal 12, n.º 2 (9 de maio de 2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.
Texto completo da fonteYang, Grant, e Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies". Business Prospects 3, n.º 1 (1 de junho de 2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Texto completo da fonteZeghache, Nora. "The impact of packaging colour on children’s brand name memorization (7-12 years old)". International Journal of Retail & Distribution Management 42, n.º 11/12 (1 de dezembro de 2014): 1053–68. http://dx.doi.org/10.1108/ijrdm-08-2013-0168.
Texto completo da fonteDe Meulenaer, Sarah, Nathalie Dens e Patrick De Pelsmacker. "Which cues cause consumers to perceive brands as more global? A conjoint analysis". International Marketing Review 32, n.º 6 (9 de novembro de 2015): 606–26. http://dx.doi.org/10.1108/imr-04-2014-0144.
Texto completo da fonteRao, Akshay R., e Kent B. Monroe. "The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review". Journal of Marketing Research 26, n.º 3 (agosto de 1989): 351–57. http://dx.doi.org/10.1177/002224378902600309.
Texto completo da fonteLeclerc, France, Bernd H. Schmitt e Laurette Dubé. "Foreign Branding and Its Effects on Product Perceptions and Attitudes". Journal of Marketing Research 31, n.º 2 (maio de 1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.
Texto completo da fonteJammulamadaka, Nimruji, Prashant Mishra e Biswatosh Saha. "Mio Amore: surviving brand change in transition economy". Emerald Emerging Markets Case Studies 7, n.º 1 (19 de abril de 2017): 1–28. http://dx.doi.org/10.1108/eemcs-06-2016-0129.
Texto completo da fonteSloan, David R., Damon Aiken e Alan C. Mikkelson. "Places in names: an investigation of regional geographic brand congruency". Journal of Product & Brand Management 27, n.º 7 (19 de novembro de 2018): 781–92. http://dx.doi.org/10.1108/jpbm-11-2017-1656.
Texto completo da fonteMamuti, Agim. "The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina". European Journal of Economics and Business Studies 2, n.º 1 (30 de agosto de 2015): 196. http://dx.doi.org/10.26417/ejes.v2i1.p196-204.
Texto completo da fonteB M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management". Journal of Management and Science 11, n.º 4 (31 de dezembro de 2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.
Texto completo da fonteVENKATESAN, L. "Essential Attributes On Brand Name And Impacts Of Consumer Buying Behaviour". Restaurant Business 118, n.º 11 (28 de novembro de 2019): 313–22. http://dx.doi.org/10.26643/rb.v118i11.10037.
Texto completo da fonteRajayana, Ades, Sri Yuni Widowati, Emaya Kurniawati e Aprih Santoso. "SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s)". LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat 3, n.º 1 (28 de junho de 2019): 31. http://dx.doi.org/10.25077/logista.3.1.31-36.2019.
Texto completo da fonteTarade, Sara Slamić, e Dijana Vuković. "Analysis of the significance of the brand of sports shoes by processing large textual contents". 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, n.º 1 (14 de setembro de 2023): 156. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(156).
Texto completo da fontePuspasari, Dewi. "PENGARUH DESAIN LOGO DAN NAMA MEREK TERHADAP BRAND IMAGE MIXUE (Studi Kasus Pada Mahasiswa STIE Wibawa Karta Raharja)". Aliansi : Jurnal Manajemen dan Bisnis 18, n.º 1 (20 de julho de 2023): 41–48. http://dx.doi.org/10.46975/aliansi.v18i1.463.
Texto completo da fonteSPINELLI, PAULA BULAMAH, JANAINA DE MOURA ENGRACIA GIRALDI e MARCOS CORTEZ CAMPOMAR. "RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN". RAM. Revista de Administração Mackenzie 7, n.º 4 (dezembro de 2006): 121–41. http://dx.doi.org/10.1590/1678-69712006/administracao.v7n4p121-141.
Texto completo da fonteSisodia, Sonal, e Nimit Chowdhary. "ABIL's dilemma: to brand or not to brand in India". Emerald Emerging Markets Case Studies 1, n.º 1 (1 de janeiro de 2011): 1–11. http://dx.doi.org/10.1108/20450621111128583.
Texto completo da fonteLou, Xingqiu, e Yingjiao Xu. "Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels". Journal of Theoretical and Applied Electronic Commerce Research 19, n.º 1 (16 de fevereiro de 2024): 396–411. http://dx.doi.org/10.3390/jtaer19010021.
Texto completo da fonteBroniarczyk, Susan M., e Andrew D. Gershoff. "The Reciprocal Effects of Brand Equity and Trivial Attributes". Journal of Marketing Research 40, n.º 2 (maio de 2003): 161–75. http://dx.doi.org/10.1509/jmkr.40.2.161.19222.
Texto completo da fonteKostrova, Y. B., Y. O. Lyashchuk, L. V. Cherkashina e O. Y. Shibarshina. "Comparative analysis of brand management strategies". Proceedings of the Voronezh State University of Engineering Technologies 83, n.º 1 (3 de junho de 2021): 385–93. http://dx.doi.org/10.20914/2310-1202-2021-1-385-393.
Texto completo da fonteKoschmann, Anthony, e Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, n.º 4 (16 de julho de 2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.
Texto completo da fonteBojanowska, Agnieszka Barbara, e Agnieszka Surowiec. "Effects of Brand Experience: The Case of The Witcher Brand in the Eyes of Polish Customers". Sustainability 14, n.º 21 (1 de novembro de 2022): 14274. http://dx.doi.org/10.3390/su142114274.
Texto completo da fonteElliott, Gregory R., e Ross C. Cameron. "Consumer Perception of Product Quality and the Country-of-Origin Effect1". Journal of International Marketing 2, n.º 2 (junho de 1994): 49–62. http://dx.doi.org/10.1177/1069031x9400200204.
Texto completo da fonteKoo, Jakeun. "Antecedents of the attitude toward the athlete celebrities' human brand extensions". International Journal of Sports Marketing and Sponsorship 23, n.º 2 (10 de novembro de 2021): 241–58. http://dx.doi.org/10.1108/ijsms-12-2020-0241.
Texto completo da fonteMoriuchi, Emi, e Paul R. Jackson. "Role of brand names and product types on bicultural consumers’ purchase intentions". Journal of Consumer Marketing 34, n.º 1 (9 de janeiro de 2017): 53–65. http://dx.doi.org/10.1108/jcm-10-2014-1190.
Texto completo da fonteManikutty, S. "Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)". Asian Case Research Journal 06, n.º 02 (dezembro de 2002): 205–39. http://dx.doi.org/10.1142/s0218927502000233.
Texto completo da fonteRistevska – Jovanovska, Snezana, e Marija Magdincheva – Shopova. "BRAND AND BRANDING AS IMPORTANT MANAGEMENT PRIORITIES". Knowledge International Journal 28, n.º 1 (10 de dezembro de 2018): 209–16. http://dx.doi.org/10.35120/kij2801209r.
Texto completo da fonteKim, R. " Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety". Agricultural Economics (Zemědělská ekonomika) 58, No. 7 (23 de julho de 2012): 299–307. http://dx.doi.org/10.17221/45/2012-agricecon.
Texto completo da fontePermatasari, Bunga Mareti, Zulkifli Zulkifli e Syamsul Bahri. "VALUASI BISNIS PERUSAHAAN PT JAMINAN PEMBIAYAAN ASKRINDO SYARIAH DALAM RANGKA IPO DI TAHUN 2022". Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside 1, n.º 3 (20 de dezembro de 2021): 211–37. http://dx.doi.org/10.53363/yud.v1i3.15.
Texto completo da fonteFibrianti, Nurul, Duhita Driyah Suprapti, Anindya Ardiansari, Isnani Isnani e Niken Diah Paramita. "Targeting MSME Opportunities through Brands: Strengthening the Legal Protection trough Community Services". Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI 5, n.º 2 (29 de novembro de 2022): 195–207. http://dx.doi.org/10.15294/jphi.v5i2.60224.
Texto completo da fonteSullivan, Mary W. "How Brand Names Affect the Demand for Twin Automobiles". Journal of Marketing Research 35, n.º 2 (maio de 1998): 154–65. http://dx.doi.org/10.1177/002224379803500202.
Texto completo da fonteSarkar, Dev Narayan, e Kaushik Kundu. "Safed Detergent Powder: Regional Brand with Rural Focus". Asian Case Research Journal 23, n.º 02 (dezembro de 2019): 457–89. http://dx.doi.org/10.1142/s0218927519500196.
Texto completo da fonteSoni, Swati, Devika Trehan, Varun Chotia e Mohit Srivastava. "Mamaearth: a digital first brand venturing offline". Emerald Emerging Markets Case Studies 14, n.º 2 (30 de abril de 2024): 1–38. http://dx.doi.org/10.1108/eemcs-08-2023-0304.
Texto completo da fonteErdem, Tülin. "An Empirical Analysis of Umbrella Branding". Journal of Marketing Research 35, n.º 3 (agosto de 1998): 339–51. http://dx.doi.org/10.1177/002224379803500305.
Texto completo da fonteKövesi, János, Zsuzsanna Tóth e Tamás Jónás. "How much is intellectual capital worth for the organization?" Acta Oeconomica 62, n.º 1 (1 de março de 2012): 65–91. http://dx.doi.org/10.1556/aoecon.62.2012.1.5.
Texto completo da fonteYustianingsih, Lidia, Ali Mufid, Mohd Hafidz Mahamad Maifiah e Setiyo Gunawan. "Comparison Study of Halal Management System in Indonesia and Malaysia". Halal Research Journal 4, n.º 1 (29 de fevereiro de 2024): 39–55. http://dx.doi.org/10.12962/j22759970.v4i1.1027.
Texto completo da fonteJanakiraman, Ramkumar, Catarina Sismeiro e Shantanu Dutta. "Perception Spillovers across Competing Brands: A Disaggregate Model of how and When". Journal of Marketing Research 46, n.º 4 (agosto de 2009): 467–81. http://dx.doi.org/10.1509/jmkr.46.4.467.
Texto completo da fonteMisuraca, Raffaella, Francesco Ceresia, Ashley E. Nixon e Costanza Scaffidi Abbate. "When is more really more? The effect of brands on choice overload in adolescents". Journal of Consumer Marketing 38, n.º 2 (9 de janeiro de 2021): 168–77. http://dx.doi.org/10.1108/jcm-08-2020-4021.
Texto completo da fonteLUNDBÄCK, MAGNUS, e CHRISTER KARLSSON. "INTER-FIRM PRODUCT PLATFORM DEVELOPMENT IN THE AUTOMOTIVE INDUSTRY". International Journal of Innovation Management 09, n.º 02 (junho de 2005): 155–81. http://dx.doi.org/10.1142/s1363919605001228.
Texto completo da fonteUppal, Jamshed, e Inayat Mangla. "Islamic Banking and Finance Revisited after Forty Years: Some Global Challenges". Journal of Finance Issues 13, n.º 1 (30 de junho de 2014): 16–27. http://dx.doi.org/10.58886/jfi.v13i1.2495.
Texto completo da fonteLaila, Azzah Nor, Muhammad Idlom Dzulqarnain, Husni Tamrin e Hardiyanto Hardiputra. "Empowering Women Worker’s Group Through Mentoring Management, Innovation, and Branding Product of Pants Convection". Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan 22, n.º 2 (31 de outubro de 2022): 201–16. http://dx.doi.org/10.21580/dms.2022.222.11892.
Texto completo da fonteDELANG, CLAUDIO O. "Economic valuation of non-marketed wild edible plants in Thailand". Environmental Conservation 32, n.º 4 (dezembro de 2005): 285–87. http://dx.doi.org/10.1017/s037689290600258x.
Texto completo da fonteVarshneya, Geetika, e Gopal Das. "“Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning?" Emerald Emerging Markets Case Studies 7, n.º 4 (5 de setembro de 2017): 1–16. http://dx.doi.org/10.1108/eemcs-09-2016-0191.
Texto completo da fonte