Livros sobre o tema "Brand loyalty"
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Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.
Texto completo da fonteLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University, Business School, 1988.
Encontre o texto completo da fonteLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Encontre o texto completo da fonteLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University Business School, 1988.
Encontre o texto completo da fonteLamb, T. J. A comparison of brand loyalty and store loyalty. London: City University BusinessSchool, 1988.
Encontre o texto completo da fonteWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Texto completo da fonteG, Dekimpe Marnik, e Marketing Science Institute, eds. Erosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Encontre o texto completo da fonteW, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.
Encontre o texto completo da fonteManaresi, Angelo. I programmi fedeltà: Creare vantaggio competitivo nel marketing dei beni di consumo. Milano, Italy: FrancoAngeli, 2001.
Encontre o texto completo da fonteDrayne, Kerrie. The role of promotions on consumer brand loyalty and brand switching. (s.l: The Author), 1996.
Encontre o texto completo da fonteKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.
Encontre o texto completo da fonteVincent, Laurence. Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York: American Management Association, 2012.
Encontre o texto completo da fonteMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Encontre o texto completo da fonteMoon, Michael. Firebrands: Building brand loyalty in the Internet age. Berkeley, Calif: Osborne/McGraw-Hill, 2000.
Encontre o texto completo da fonteMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Ahmedabad: Indian Institute of Management, 2014.
Encontre o texto completo da fonteFeldwick, Paul. What is brand equity, anyway?: Selected papers on brands and advertising. Henley-on-Thames, Oxon: World Advertising Research Center, 2002.
Encontre o texto completo da fontePark, C. Whan. Brand Attachment: Constructs, Consequences and Causes. Hanover: Now Publishers, 2008.
Encontre o texto completo da fonteAhluwalia, Rohini. Towards understanding the value of a loyal customer: An information-processing perspective. Cambridge, Mass: Marketing Science Institute, 1999.
Encontre o texto completo da fonteAllison, Johnson, e Thomson Matthew, eds. A hard and a soft look at building strong brands. Cambridge, MA: Marketing Science Institute, 2002.
Encontre o texto completo da fonteFraß, Alexander. Achieving Brand Loyalty in China through After-Sales Services. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14367-1.
Texto completo da fonteMcLoughlin, Damien P. J. The development of brand loyalty among financial services customers. Dublin: University College Dublin, 1993.
Encontre o texto completo da fonteHaig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.
Encontre o texto completo da fonteMorgan, Hayley. Are cigarette consumers brand addicted?: A study of brand loyalty within the cigarette market. London: LCPDT, 1998.
Encontre o texto completo da fonteKazanjian, Kirk. Driving loyalty: Turning every customer and employee into a raving fan for your brand. New York: Crown Business, 2012.
Encontre o texto completo da fonteArthur, Ivan. Brands under fire. New Delhi: Penguin Books India, 2008.
Encontre o texto completo da fonteHarden, Leland. Digital Engagement. New York: AMACOM Books, 2009.
Encontre o texto completo da fonteBarrera, Rick. Overpromise and overdeliver: How to design and deliver extraordinary customer experiences. New York: Portfolio, 2009.
Encontre o texto completo da fonteBarrera, Rick. Overpromise and Overdeliver. New York: Penguin USA, Inc., 2009.
Encontre o texto completo da fonteChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Encontre o texto completo da fonteChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Roli Books, 2010.
Encontre o texto completo da fonteChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Encontre o texto completo da fonteChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. New Delhi: Lotus Collection, Roli Books, 2010.
Encontre o texto completo da fonteTellis, Gerard J. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Encontre o texto completo da fonteJoseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.
Encontre o texto completo da fonteRust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Cambridge, Mass: Marketing Science Institute, 2001.
Encontre o texto completo da fonteMatt, Simmons, ed. Winning together: The story of the Arsenal brand. London: Cyan, 2006.
Encontre o texto completo da fonte1948-, Heyman Bob, ed. Digital engagement: Internet marketing that captures customers and builds intense brand loyalty. New York: American Management Association, 2009.
Encontre o texto completo da fonteTellis, Gerard J. Advertising exposure, loyalty, and brand purchase: A two-stage model of choice. Cambridge, Mass: Marketing Science Institute, 1987.
Encontre o texto completo da fonteThomadakis, E. D. An examination of brand loyalty in the fast moving consumer goods market. Manchester: UMIST, 1996.
Encontre o texto completo da fonteMartini, I. Factors in building and maintaining brand loyalty: The case of women's magazines. Manchester: UMIST, 1997.
Encontre o texto completo da fonteKnox, Simon. New empirical developments on brand loyalty: Implications for segmentation strategy and equity. Cranfield: Cranfield School of Management, 1995.
Encontre o texto completo da fonteKnox, Simon. Competing on value: Bridging the gap between brand and customer value. London: Financial Times Pitman Pub., 1998.
Encontre o texto completo da fonteMaloney, Michael, e Richard D. Czerniawski. Creating Brand Loyalty. Hudson House Publishing, 1999.
Encontre o texto completo da fonteCustomer Loyalty and Brand Management. MDPI, 2019. http://dx.doi.org/10.3390/books978-3-03921-336-8.
Texto completo da fonteMcEwan, Bill/Fleming. How People Drive Brand Loyalty. Warner Books, 2003.
Encontre o texto completo da fonteRubio, Natalia, e María Jesús Yagüe. Customer Loyalty and Brand Management. Mdpi AG, 2019.
Encontre o texto completo da fonteErosion and variability in brand loyalty. Cambridge, Mass: Marketing Science Institute, 1996.
Encontre o texto completo da fonteMuthukrishnan, A. V. Decision ambiguity and consumer brand loyalty. 1993.
Encontre o texto completo da fonteSaleem, Nazimudeen. Brand Loyalty and Customer Retention Strategy. Independently published, 2019.
Encontre o texto completo da fonteBontigui, Adriana. Building brand loyalty on internet portals. 2000.
Encontre o texto completo da fonte