Livros: "Athletics, marketing"

1

1963-, Bast Carol J., ed. Masters guide to sport camps. Grand Rapids, Mich: Masters Press, 1987.

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2

Vanni, Codeluppi, ed. Il sogno della marca: Immaginari di marca, valori sociali e universo sportivo. Milano: Lupetti, 2007.

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3

John, Walters. Sportswriting and sports photography. Broomall, PA: Mason Crest, 2016.

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4

Thiel, Erhard. Sport und Sportler, Image und Marktwert: Einsatzmöglichkeiten im Marketing. Landsberg/Lech: Verlag Moderne Industrie, 1991.

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5

Drury, Jennifer E. The athlete's guide to sponsorship: How to find an individual, team, or event sponsor. 2^a ed. Boulder, Colo: Velo Press, 1998.

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6

Gutzeit, Dirk. Entwicklung eines innovativen Geschäftssystems im Breiten- und Leistungssport: Sportbezogene Ausgaben von Vereinsmitgliedern als Untersuchungsgegenstand zur Ressourcengewinnung im Verbund. Berlin: Lit, 2007.

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7

Scott, Robert L. How to market your student athlete: Schools, scholarships, and opportunities. 4^a ed. Flagler Beach, FL: Athletic Guide Pub., 1997.

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8

Marketing Handbook for Sports and Fitness Professionals. Bloomsbury Publishing Plc, 2015.

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9

Marketing Handbook for Sports and Fitness Professionals. Bloomsbury Publishing Plc, 2014.

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10

The Marketing Handbook for Sports Fitness Professionals Nita A Martin. A&C; Black, 2010.

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11

Bast, Carol J. Masters Guide to Sport Camps: Northeast and Mid-Atlantic Regional Edition. Masters Pr, 1987.

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12

Bast, Carol J. Masters Guide to Sport Camps: South. Masters Pr, 1987.

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13

Host, Jim, e Eric A. Moyen. Changing the Game. University Press of Kentucky, 2020. http://dx.doi.org/10.5810/kentucky/9780813179551.001.0001.

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Changing the Game is the memoir of Jim Host, a pioneer in college sports marketing. After attending the University of Kentucky, Host spent a few years in business before accepting a position as commissioner of public information in Governor Louie Nunn’s cabinet in 1967. After an unsuccessful bid for lieutenant governor in 1971, Host founded what would eventually become Host Communications Incorporated (HCI). HCI engaged in association management before entering the far more high-profile field of college sports marketing when it gained the radio rights to University of Kentucky athletics. Host then developed the NCAA Radio Network, broadcasting games for the NCAA Division I men’s basketball tournament. Before long, HCI had developed radio networks and marketing strategies for the Southwest Conference (SWC) and the Southeastern Conference (SEC). Host began to bid on college media rights, ultimately partnering with more than thirty universities. He created the concept of “bundled rights” at the university level, whereby corporations became “official” sponsors of college athletic programs across a spectrum of media formats. In the early 1980s Host convinced NCAA executive director Walter Byers to sell corporate sponsorships for the NCAA basketball tournament. This innovation dramatically increased revenue for the NCAA and increased the popularity of the tournament. In Kentucky, Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. He played a key role in bringing the Alltech World Equestrian Games to Kentucky in 2010.

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14

Drury, Jennifer. Athlete's Guide to Sponsorship. VeloPress, 1998.

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15

Deford, Frank. Heart of a Champion: Celebrating the Spirit And Character of Great American Sports Heroes. Diane Pub Co, 2002.

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16

Deford, Frank. The Heart of a Champion: Celebrating the Spirit and Character of America's Sports Heroes. Northword Press, 2002.

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17

An investigation of sports marketing contingency competencies. 1994.

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18

An investigation of sports marketing contingency competencies. 1994.

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19

An investigation of sports marketing contingency competencies. 1994.

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20

Stavans, Ilan, ed. Fútbol. ABC-CLIO, LLC, 2011. http://dx.doi.org/10.5040/9798400655180.

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This insightful compilation offers interdisciplinary views on soccer among Latinos. In contrast with its relative lack of popularity in the United States, elsewhere, professional soccer is a hugely popular sport whose key players rival movie stars in popularity and influence. For many Latinos, especially those who emigrated to the United States, it is the game of choice. While Latino players are still not a major force in U.S. soccer, Latino fans certainly are, comprising, by one estimate, 45 percent of Major League Soccer attendees. Seeking to explain the allure and the influence of soccer among Latinos, particularly those living in the United States, Fútbol offers a collection of essays that treat the game from a wide variety of perspectives. These essays―including reminiscences and impressionistic assessments―touch on topics as diverse as politics, religion, sociology, marketing, athletics, and gender relations as they attempt to contextualize soccer in the Latino community.

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21

Darlow, Jeremy. Athletes Are Brands Too: How Brand Marketing Can Save Today's Athlete. Jack and June Publishing, 2017.

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22

Drury, Jennifer, e Cheri Elliot. The Athlete's Guide to Sponsorship: How to Find an Individual, Team or Event Sponsor. VeloPress, 2000.

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23

Jeffreys, Ian. The Warm-Up. Human Kinetics, 2019. http://dx.doi.org/10.5040/9781718214170.

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Athletes do not all train the same way, but it is rare to see any athlete—at any level—exercise or compete without warming up. Although the warm-up can take many forms, smart coaches and athletes know that the warm-up should be a part of any training session. Whether you work for a municipal pool or a commercial property, the tried-and-tested techniques in Aquatic Center Marketing can help your facility flourish: The Warm-Up is the first book to describe the science of the warm-up and provide guidelines to maximize its effectiveness through the process of constructing effective RAMP-based warm-ups. The RAMP system—Raise, Activate, Mobilize, and Potentiate—looks at the warm-up not only as preparation for the upcoming session, but also as tool for athletic development that can cultivate the skills and movement capacities needed to excel in sport. RAMP has become a standard warm-up system recommended by the United Kingdom Strength and Conditioning Association (UKSCA) and is included in professional resources developed by the National Strength and Conditioning Association (NSCA). The Warm-Up provides a library of activities that can be used to maximize the effectiveness of warm-ups within the structure of the RAMP system. Coaches and athletes can incorporate activities to develop warm-ups that directly contribute to performance, or they can use one of five sample RAMP warm-up programs, which are appropriate for a variety of sports and athlete training levels. More than 160 diagrams and photos enhance the text and provide direction for the drills and exercises, and 17 video clips demonstrate movement patterns of the Raise phase. Plus, exercise and drill finders make it easy to find the exercises best suited for specific needs. It’s time to make the warm-up part of the long-term athlete development plan. The Warm-Up will help coaches and athletes use the RAMP system to make warm-ups a more effective part of training that contributes to better performance.

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24

How to market your student athlete: Schools, scholarships, and opportunities. Englewood, Colo: Libraries Unlimited, 1995.

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25

Carbasho, Tracy. Nike. ABC-CLIO, LLC, 2010. http://dx.doi.org/10.5040/9798400691614.

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This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.

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26

Llewellyn, Matthew P., e John Gleaves. The Ultimate Move. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040351.003.0009.

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This chapter discusses the continued decline of amateurism in the late twentieth century. As professional sport grew in popularity, the lines between amateurism and professionalism blurred further. An expanding global media apparatus, in concert with avaricious corporations and shrewd marketing agencies, transformed professional athletes into global sporting icons. The Olympic Movement faced higher competition. Although the fusion of nationalism and Citius, Altius, Fortius made the Olympic Games an attractive commodity, the Internatioal Olympic Commitee's eligibility code—and the forced prohibition of some of the world's leading athletes—dampened the spectacle. Public condemnations and accusations of hypocrisy damaged the Olympic brand. With multimillion dollar television broadcasting deals at stake, Olympic officials displayed an unwillingness to make the necessary sacrifices to preserve amateurism.

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27

Einzelsportler-Sponsoring als Instrument der Unternehmenskommunikation. Verlag Dr. Kovac, 2008.

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28

An investigation of promotion strategies for marketing the athletic program at selected Division I colleges and universities. 1985.

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29

Mertzman, Robert. Sports and Celebrity: Role Models or Marketing Vehicles? (Sports and Society). Kendall/Hunt Publishing Company, 1999.

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30

The perceptions of sport management students toward the marketability of professional athletes. 1994.

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31

The perceptions of sport management students toward the marketability of professional athletes. 1994.

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32

The perceptions of sport management students toward the marketability of professional athletes. 1994.

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33

Lewis, Catherine M. Bobby Jones, Southern Identity, and the Preservation of Privilege. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037610.003.0004.

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This chapter examines the recent Tiger Woods affair by using 1920s golfing icon Bobby Jones and the sense of southern identity and white privilege that he personified. During the 2010 Masters Tournament, the sporting world witnessed the return of Tiger Woods, who was still reeling from scandals resulting from more than a dozen extramarital affairs. Woods's conduct threatened the game's most cherished traditions at its most beloved tournament. This chapter first provides a background on the 1920s, often described as the “Golden Age of Sports,” a period dominated by Jones and other legendary athletic heroes. It then considers how interest in Jones's legacy is fueled by the Masters Golf Tournament held every April in Augusta, Georgia. It also discusses the marketing of Jones as an antidote to Woods's conduct, raising important issues about class, race, and identity in sport. The chapter argues that the golfing world continues to trade on Jones's legend to promote itself as “the last gentleman's game, with a distinctly southern flavor.”

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34

Vogan, Travis. Creating and Sustaining America’s Game. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038389.003.0002.

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This chapter charts the National Football League's (NFL) meteoric rise, thanks to NFL Films' unwavering designation of pro football as a unique and unifying reflection of America. Fueled by a combination of sport and media's increasingly profitable symbiosis and Commissioner Pete Rozelle's image-consciousness, the NFL enhanced its marketing efforts during the 1960s and began to diversify aggressively, creating branded products that reached out to audiences beyond the white, middle-class men who composed its typical fan base. The Rozelle-era NFL solidified its prominence in American culture through its merger with the American Football League and subsequent development of the Super Bowl. This chapter examines how the NFL made connections to as many potential fans as possible by establishing national television exposure, branding various items, organizing athletic events for kids, donating to charitable causes, and creating a tourist attraction. It looks at one production that codified NFL Films' signature aesthetic practices, They Call It Pro Football, and how it situates professional football as “the sport of our time.”

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35

Corzine, Nathan Michael. Tobacco Road. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039799.003.0003.

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This chapter focuses on the history of tobacco use in Major League Baseball (MLB). It begins with the story of Bill Tuttle, who chewed tobacco anywhere from ten to twelve hours a day for more than forty years and eventually developed oral cancer. A seemingly endless series of operations left Tuttle badly disfigured. In the spring of 1996, Tuttle, now head of the National Spit Tobacco Education Program (NSTEP), spearheaded a crusade to warn Major Leaguers about the dangers of smokeless tobacco. This chapter examines baseball's historical connection to the tobacco industry, first by tracing the beginnings of marketing tobacco through baseball. It then discusses the debate that arose in the late 1950s and early 1960s over athletic endorsements of tobacco products due to evidence linking smoking with carcinogenic effects. It also considers how the tobacco industry latched onto the notion, supported by dubious medical evidence, that smokeless tobacco was a safe alternative to cigarettes. Finally, it reflects on how the fight over tobacco products in baseball played out at the end of the twentieth century.

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36

Champion, Walter T., e Kirk D. Willis. Intellectual Property Law in the Sports and Entertainment Industries. ABC-CLIO, LLC, 2014. http://dx.doi.org/10.5040/9798400670916.

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In this detailed yet readable legal analysis, the authors thoroughly evaluate the connections between intellectual property and the sports and entertainment industries, covering everything from copyrights and patents to trademarked logos and marketing strategies. This complete survey of intellectual property law in the sports and entertainment industries evaluates the key connections between these arenas and provides an overview of trademark law for sports. The authors clearly explain the rights of publicity and privacy for entertainers and athletes, the ethical considerations involved in obtaining and using intellectual property, and how licensing agreements relate to intellectual property law. The detailed, up-to-date legal analyses are written by practitioners in the field for those without legal expertise, yet still contain useful information to the legal community. The book covers all forms of intellectual property, including copyright, patents, trademarks, trade dress, trade secrets, and the right of publicity. It will also discuss marketing, broadcasting, films and books, sports equipment, international considerations and trade issues, and intellectual property in cyberspace. Provides a complete survey of intellectual property law in the sports and entertainment industries including copyright, patents, trademarks, trade dress, trade secrets, and the right of publicityFills a growing need for information about entertainment-specific intellectual property law as entertainment programs at the universities and law schools are increasing at both the undergraduate and graduate levelsAddresses the specific challenges and issues brought about by various forms of digital technology

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37

Eating disorders among athletes: Public policy to promote social and individual behavioral change. 1992.

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38

Eating disorders among athletes: Public policy to promote social and individual behavioral change. 1992.

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39

Llewellyn, Matthew P., e John Gleaves. Selling Out the Amateur Ideal. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040351.003.0008.

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This chapter discusses the continued decline of amateurism during the late 1960s and 1970s. Soaked in the countercultural spirit of the era, movements around the world challenged social norms and social order, often through radical and subversive efforts. The sustained push for civil rights along racial, gender, and social lines powerfully exposed the system of inequality in capitalist societies. Amateur sport was not immune to emerging cultural movements that challenged exploitation and threatened the status quo. Hair gradually lengthened as athletes questioned the authority of coaches and administrators. The sociologist Harry Edwards founded the Olympic Project for Human Rights in 1967, which also protested racial discrimination in both sport and society at large. Even sportswomen mobilized in their push for greater inclusion and pay equity, particularly as television and commercial marketing transformed elite sport into lucrative commodities. The International Olympic Committee suddenly found itself caught between the pillars of tradition and modernity. Under the leadership of its aging president, Avery Brundage, it struggled to keep pace with the shifting sporting landscape.

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40

Londino, Lawrence J. Tiger Woods. 2^a ed. ABC-CLIO, LLC, 2010. http://dx.doi.org/10.5040/9798216025924.

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This comprehensive biography of Tiger Woods looks at where he came from, his sports accomplishments and philanthropic efforts, and the effect he has had on sports history, marketing, and broadcasting. Tiger Woods: A Biography, Second Edition updates the 2005 edition to examine the life and career of this phenomenal athlete through the 2009 PGA Championship. The book provides information about Woods's parents and his upbringing, early life, and outstanding accomplishments as a professional golfer. It also covers Tiger's philanthropic activities including the Tiger Woods Foundation, a global organization that provides innovative educational opportunities to youth, the Tiger Woods Learning Center, and the Earl Woods Scholarship Program established to honor the spirit and vision of Tiger's father. Recognizing that the opportunities Woods has had were hard won by early African American golfers—who were denied the right to play on the PGA Tour until 1961—the book also includes a chapter on these pioneers. The volume is rounded out with a brief history of broadcasting and sports, as well as a look at the relationship between athletes and sponsors.

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41

Kleiner, Susan M., e Maggie Greenwood-Robinson. The New Power Eating. Human Kinetics, 2019. http://dx.doi.org/10.5040/9781718214101.

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Transform your body as you build muscle, lose fat, and maximize performance with The New Power Eating. Author Susan Kleiner delivers the proven strategies she’s used with male and female professional athletes and Olympians in one practical, effective resource that gives you the know-how to reach your personal goals. In The New Power Eating, Kleiner brings together the latest scientific research on nutrition planning and explains not just what to eat but also when and how to adjust eating plans for your body and specific energy needs. Whether it’s a heavy or light training day, in peak season or off-season, you’ll learn how to achieve your physique and performance goals safely, legally, and effectively. New recipes pack a nutritional punch into every meal or snack, and sample meal plans for each meal of the day help you easily put it all together―you’ll even find a food group template to help you customize your own menus. Plus, updated details on safe supplements guide you through the maze of marketing claims to help you select the best options in view of the scientific evidence. Dr. Kleiner also walks you through how she evaluates products and brands based on testing for purity, potency, digestibility, and absorption. Based on the author’s research, you’ll also find fascinating facts that explain how your relationship with food and the gut-to-brain axis can affect your physical and emotional health and performance. Both males and females will discover gender-specific guidance and strategies to help you take advantage of your body’s benefits and overcome unhealthy triggers or habits to create and maintain an effective power eating program. Incorporate The New Power Eating into your training and find out what thousands of athletes already know: The New Power Eating is more than a book. It’s your path to power excellence.

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42

Wenner, Lawrence A., ed. The Oxford Handbook of Sport and Society. Oxford University Press, 2022. http://dx.doi.org/10.1093/oxfordhb/9780197519011.001.0001.

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Abstract The Oxford Handbook of Sport and Society features leading international scholars’ assessments of scholarly inquiry about sport and society. Divided into six sections, chapters consider dominant issues within key areas, approaches (theory and method) featured in inquiry, and debates needing resolution. Part I: Society and Values considers matters of character, ideology, power, politics, policy, nationalism, diplomacy, militarism, law, ethics, and religion. Part II: Enterprise and Capital considers globalization; spectacle; mega-events; Olympism; corruption; impacts on cities, communities, and the environment; and the press of leadership cultures, economic imperatives, and marketing. Part III: Participation and Cultures considers questions of health and well-being, violence, the medicalization of injury, influences of science and technology, substance use and abuse, the roles of coaching and emotion, challenges of child maltreatment, climates for scandal and athlete activism, and questions on animals in sporting competition. Part IV: Lifespan and Careers considers child socialization, youth and elite athlete development, the roles of sport in education and social mobility, migratory sport labor practices, arcs defining athletic careers, aging and retirement, and emergent lifestyle sport cultures. Part V: Inclusion and Exclusion considers sport’s role in social inclusion and exclusion and in development and discrimination and features treatments of race and ethnicity; indigenous experiences; the intersection of bodily ideals, obesity, and disability; and the gendered impacts on masculinities, femininities, and nonbinary experience. Part VI: Spectator Engagement and Media considers sporting heroism and celebrity, fandom and hooliganism, gambling and match-fixing, and the influences of sport journalism, television and film treatments, advertising, and new media.

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43

Walker, Juliet E. Encyclopedia of African American Business History. Greenwood, 1999. http://dx.doi.org/10.5040/9798400607547.

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Black business activity has been sustained in America for almost four centuries. From the marketing and trading activities of African slaves in Colonial America to the rise of 20th-century black corporate America, African American participation in self-employed economic activities has been a persistent theme in the black experience. Yet, unlike other topics in African American history, the study of black business has been limited. General reference sources on the black experience—with their emphasis on social, cultural, and political life—provide little information on topics related to the history of black business. This invaluable encyclopedia is the only reference source providing information on the broad range of topics that illuminate black business history. Providing readily accessible information on the black business experience, the encyclopedia provides an overview of black business activities, and underscores the existence of a historic tradition of black American business participation. Entries range from biographies of black business people to overview surveys of business activities from the 1600s to the 1990s, including slave and free black business activities and the Black Wallstreet to coverage of black women's business activities, and discussions of such African American specific industries as catering, funeral enterprises, insurance, and hair care and cosmetic products. Also, there are entries on blacks in the automotive parts industry, black investment banks, black companies listed on the stock market, blacks and corporate America, civil rights and black business, and black athletes and business activities.

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44

Nike. Greenwood, 2010.

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Livros sobre o tema "Athletics, marketing"

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