Bibliografias temáticas / Athletics, marketing

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Literatura científica selecionada sobre o tema "Athletics, marketing"

Autor: Grafiati
Publicado: 25 de julho de 2024
Última modificação: 31 de julho de 2024

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Artigos de revistas sobre o assunto "Athletics, marketing"

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Sutton, William A. "Developing an Initial Marketing Plan for Intercollegiate Athletic Programs". Journal of Sport Management 1, n.º 2 (julho de 1987): 146–58. http://dx.doi.org/10.1123/jsm.1.2.146.

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This paper recommends an approach to the development and implementation of marketing plans with regard to intercollegiate athletic programs The thoughts expressed herein are based upon marketing theory and research advertising, and promotional management principles commonly used in mainstream business and industry but often overlooked in sport and athletics The author provides a series of steps to serve as guidelines for the sport manager/athletic director. By incorporating the theories and ideas set forth in this paper, the sports practitioner would be better equipped to develop a marketing plan applicable to the uniqueness and requirements of his or her particular institution or service area.
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Connole, Ian J., Jack C. Watson, Vanessa R. Shannon, Craig Wrisberg, Edward Etzel e Christine Schimmel. "NCAA Athletic Administrators’ Preferred Characteristics for Sport Psychology Positions: A Consumer Market Analysis". Sport Psychologist 28, n.º 4 (dezembro de 2014): 406–17. http://dx.doi.org/10.1123/tsp.2013-0096.

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This study used a consumer marketing approach to investigate the market for sport psychology positions in National Collegiate Athletic Association (NCAA) institutions. Athletic administrators’ (AA) preferences for various sport psychology positions were compared based on time commitment, affiliation, payment, services, and clients. Results indicated that AAs were most attracted to positions that included (a) part-time commitment, (b) athletic department employment, (c) payment via annual salary, (d) both performance and mental health related services, and (d) work with athletes, teams, and athletics staff members. Over two thirds of the 478 AAs sampled were interested in hiring a sport psychology professional to fill that position. It was concluded that the field of sport psychology collaborate across disciplines and emphasize multiple options for meeting the perceived needs of NCAA athletic departments.
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Weaver, Anthony G. "Declining the Big East: A Case Study of the College of the Holy Cross". Journal of Amateur Sport 5, n.º 2 (20 de setembro de 2019): 80–114. http://dx.doi.org/10.17161/jas.v5i2.7583.

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Abstract The case study examines Holy Cross’ decision not to join the Big East Conference in 1979. Specifically, the case analyzes the commitment to a marketing strategy to de-emphasize athletics at a time when many institutions were using the growth of television to help market their university brand. The study also highlights the impact the decision has had on the institution and the athletic department since 1979. Data were gathered by interviewing two former administrators with over 50 years of experience at Holy Cross, and reviewing archival data and documents including administrators’ correspondence and letters, newspaper articles, magazines and websites related to Holy Cross athletics. Themes are presented in a chronological format to show the sequence of each theme. Results indicated that although the Big East presented many opportunities, administrators valued the academic brand of the institution and refused to sacrifice that brand in the pursuit of big-time athletics.
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Zhou, Kaiwei. "Challenges and Strategies for Management of IAAF World Championships in Athletics". Advances in Economics, Management and Political Sciences 26, n.º 1 (13 de setembro de 2023): 133–38. http://dx.doi.org/10.54254/2754-1169/26/20230559.

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The IAAF World Championships in Athletics (WCH) is one of the biggest sports events with high popularity. However, the influence and economics of WCH still face many challenges. This study discusses the challenges faced by WCH on venue and marketing management and proposes strategies to address these challenges by reviewing the literature on the development and management of WCH and other sports events from the perspectives of venue management and marketing management. In terms of selecting the host city, this study suggests considering the city's size, transportation convenience and its sports spirit and cultural background. Facing the increased demand and heightened expectations for live events and entertainment, multi-purpose venues with diverse attractions and amenities should be taken into account. Additionally, to increase the quantity and quality of the athletes, offering substantial prize money for athletes is crucial. And creating a compelling fan experience, activating sponsorships, and partnering with influencers should be also considered to promote the marketing management of WCH.
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Hwang, Geumchan, e Kyu-soo Chung. "The dynamics of cause-related marketing platform and interactivity on college sport fans' donations". Sport, Business and Management: An International Journal 10, n.º 2 (12 de abril de 2020): 227–41. http://dx.doi.org/10.1108/sbm-08-2019-0070.

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PurposeThis study aims to examine how sport fans' intention to donate to college athletics differs by the type of communication and by the interactivity of communication when a college athletic department uses a social cause for marketing.Design/methodology/approachTo discover differences in donation intention, the study adopts a two (social media/newspaper) by two (interactive/non-interactive) factorial experiment in which the study's created scenario is randomly presented to subjects. Participating in the online survey are 184 collegiate sport fans at a university in the American Midwest. Collected data are analyzed on the analysis of variance.FindingsResults show that fans demonstrating the highest donation intention are those in the group of fan-interactive marketing on social media. Those showing the lowest are in the group of non-interactive marketing on newspaper. Between marketing interactivity and marketing platform, no interaction effect is found.Originality/valueThe study tests the effectiveness of marketing communication in the context of collegiate sports and identifies the impact of social media on college sport fans' donation intention. For collegiate athletic administrators designing a cause-related marketing campaign, this study provides practical information on how to use social media in delivering fan-oriented activities.
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Pratt, Angela N. "Integrated Impression Management in Athletics: A Qualitative Study of How NCAA Division I Athletics Directors Understand Public Relations". International Journal of Sport Communication 6, n.º 1 (março de 2013): 42–65. http://dx.doi.org/10.1123/ijsc.6.1.42.

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Intercollegiate athletics directors (ADs) in the United States are high-profile representatives of their departments and universities. Their publics include media, sponsors, donors, fans, faculty, students, and government officials. However, few studies have explored ADs from a public relations perspective, especially regarding their understandings of public relations. Therefore, the purpose of this study was to learn how ADs understand public relations in the context of their athletics departments. A phenomenological approach was used to pursue this purpose. In-depth interviews were conducted with 12 National Collegiate Athletic Association (NCAA) Division I ADs. Their transcripts were analyzed using comparative-analysis procedures. The findings show that the participants understand public relations as integrated impression management: a combination of image, message, and action/interaction. Integrated impression management ties into ideas from Goffman (1959), as well as systems theories of public relations. However, the results also imply that ADs do not necessarily separate public relations from other disciplines such as marketing.
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Wallace, Laci, Jacquelyn Wilson e Kimberly Miloch. "Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages". International Journal of Sport Communication 4, n.º 4 (dezembro de 2011): 422–44. http://dx.doi.org/10.1123/ijsc.4.4.422.

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Social-media Web sites provide a strategic means for college and university athletic departments to build and maintain a strong brand presence when cultivating relationships with Facebook users. The purpose of this study was to examine the use of social media as a brand-management tool in college athletics. Specifically, this study examined the use of Facebook in the NCAA (N = 10) and in the Big 12 Athletic Conference (N = 12) by content posted throughout the 2010–11 season. These Facebook pages were examined to determine how major college sport organizations were using communication tools, types of brand-management factors, and marketing coverage. The data revealed statistically significant differences in content posted by season, type of communication tools, and fan interaction. The results from this content analysis were used to conceptualize branding, marketing, and Facebook user behavior.
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Jessop, Alicia, e Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes". Journal of Legal Aspects of Sport 31, n.º 2 (30 de agosto de 2021): 253–88. http://dx.doi.org/10.18060/25602.

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For decades, the National Collegiate Athletic Association’s (“NCAA”) amateurism rules have largely prevented NCAA athletes from commercializing their names, images, and likenesses (“NIL”). The right to license and profit from one’s own image, often referred to as the “Right of Publicity,” is explicitly recognized by statute or common law in 35 states. No federal Right of Publicity statute exists, but in 1977, the United States Supreme Court recognized the right. However, until 2021, NCAA athletes were precluded from benefiting from this right, as under the NCAA’s amateurism principle, “An individual loses amateur status and thus shall not be eligible for intercollegiate competition in a particular sport ...” if he “[u]ses athletics skill (directly or indirectly) for pay in any form in that sport.” Until July 1, 2021, by becoming an NCAA athlete and complying with the NCAA’s Bylaws to maintain eligibility, NCAA athletes gave up their right to benefit from their NIL while competing in NCAA athletics. This relinquishment put full commercial marketing control of the athlete, their team, and the college sport in the NCAA’s hands. Research shows that despite the application of Title IX to sport in 1975, NCAA women’s sports have not been commercially marketed in parity with NCAA men’s sports, with NCAA men’s sports experiencing significant publicity and sponsorship windfalls. This article examines the recent decision by the NCAA to allow NCAA athletes to benefit from their NIL, the potential Title IX implications of the decision, and how the decision could narrow the publicity gap between NCAA men’s and women’s sport athletes in furtherance of the plain language and intent of Title IX.
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Neeley, Lynn, e Kimberly M. Judson. "Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics". International Journal of Sport Management and Marketing 7, n.º 1/2 (2010): 4. http://dx.doi.org/10.1504/ijsmm.2010.029708.

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Rainsberger, Richard. "Consider how FERPA applies to coaches, staff accessing student‐athletes’ academic records". Campus Legal Advisor 24, n.º 5 (17 de dezembro de 2023): 4–5. http://dx.doi.org/10.1002/cala.41245.

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A college registrar recently posted on a professional discussion listserv that he had just found out that a staff member had added a coach and the athletics director as academic advisors to student‐athletes in the college's student information system. The registrar was concerned that this meant that these two individuals would have “constant access” to the student‐athletes’ records, which included updates on their current classes. grades, and ACT scores, plus most of the information that the college had collected about the students from the time they submitted their college applications. So, the registrar wanted to know if other colleges allowed similar access for their coaches and athletics departments.
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Teses / dissertações sobre o assunto "Athletics, marketing"

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Strode, James Patrick. "Donor motives to giving to intercollegiate athletics". Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148304953.

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Procházka, Michal. "Marketingová komunikace v atletice". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15666.

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Sports have become economic activity. Marketing, especially marketing communication has played an important role in its shift from pure nonprofit basis to more commercial character. The thesis examines development of communication in one of the sports, athletics (track & field) in the Czech Republic (CR). In terms of narrow approach to marketing in sports it focuses on these subjects - Czech athletic federation, meetings in the CR, Czech athletes. It analyzes level of communication, suggests solutions to improvement of athletics` status in the Czech Republic using promotion. It is one of the first sources of marketing communication in given sports branch.
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Driscoll, Gregory J. Tomasini Nathan. "An analysis of the working relationships between in-house and outsourced sports marketing departments in Division I-A college athletics". Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2006. http://dc.lib.unc.edu/u?/etd,170.

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Thesis (M.A.)--University of North Carolina at Chapel Hill, 2006.
Title from electronic title page (viewed Oct. 10, 2007). "... in partial fulfillment of the requirements for the degree of Master of Arts in the Department of Physical Education, Exercise and Sports Science [Sport Administration]." Discipline: Exercise and Sports Science; Department/School: Exercise and Sport Science.
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Miller, Zachary Anderson. "Like and Shout: Brand Loyalty, Framing, and Fan Interactions on the BYU Football Facebook Page". BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6922.

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This research is intended to provide the stewards of social media for Brigham Young University's football program with information that will allow them to make better decisions on what kind of content will maximize engagement and enhance brand loyalty among fans and consumers on Facebook. Using several variables, including the type or theme of content, post frequency, and sponsorship, content was compared against that from the University of Oregon's football program for the 2017 season. The results, found using quantitative data analysis, reveal that some variables have a significant impact on the quantity of engagement from viewers for both programs and provide valuable insights that will allow the universities to improve how and what they deliver on their Facebook pages.
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Thomas, Charles D. II. "Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981". Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819.

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Christiansen, Lucas A., Amanda E. Greene e Charles W. Jones. "College Football Revival: Analyzing the Impact of Marketing Efforts on Key Stakeholders at a Division I FCS Commuter School". Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etsu-works/4946.

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The current study examined the impact of a recently restarted football program and a new on-campus stadium on the alumni and students of a Division I FCS commuter school. Results showed that alumni felt more connected to the university because of the new football program, they were more satisfied with their overall game-day experience, and the new football stadium was more likely to increase their game attendance when compared to students. Supplementary analysis highlights key differences in how each group rated individual elements of the game-day experience and the mediums used by each group for obtaining team-related information.
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Kubicová, Zuzana. "Rozhodovací proces rodičů při výběru zájmového kroužku svých dětí". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201700.

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This dissertation will describe the theory of Market Research focussing on the types and methods. The aim of the thesis is to analyse parent´s decision-making process when they are choosing clubs for their children. I will uncover the process of decision-making by questionnaire and will also find out the level of public awareness of athletics and the Athletics for kids project.
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Pinion, Tyson L. "Factors That Influence Alumni Giving at Three Private Universities". University of Toledo / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1471529964.

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Su, Yiran. "ATHLETIFICATION: ATHLETIC IDENTITY AS AN ASPIRATIONAL CONSUMPTION SIGNAL ON SOCIAL MEDIA". Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/553392.

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Tourism and Sport
Ph.D.
This dissertation focuses on the digital presentation of athletification, a process through which non-athletes incorporate an athletic identity into their self-concept. Although many studies have explored consumer behavior driven by team identification and how athletes manage impressions on social media, extant literature has devoted little attention to the symbolic meaning of virtual athletic identity and its impact on consumption from a non-athlete’s perspective. Using a multimethod approach, this dissertation is divided into three standalone essays and examines the following in the context of influencer marketing: 1) the use and role of digital athletic identity in building a digital self-brand; 2) the motivation and consequences of constructing a digital identity; and 3) the impact of a digital athletic identity on consumers. This dissertation contributes to the literature by constructing a theoretical foundation for athletification as a self-branding tool on social media and uncovering its influence on consumers’ attitudes and behaviors. These studies offer insights for social media influencers and marketers attempting to leverage their impacts on consumers. Findings also provide actionable strategies that could improve the promotional messages presented online.
Temple University--Theses
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Maddock, Paul Andrew II. "The Economic Implications of NBA Player Achievements on Athletic Apparel Companies". Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1895.

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This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the All-NBA awards, and starting lineups in the Finals. Monthly stock returns for each company were calculated for the months the events took place: January, February, May, and June. The return of each company was then regressed on total number of players each company had in the events. Four total regressions were run for the months of January, February, May, and June. Understanding the economic implications of endorsed players participating in these events can help athletic apparel companies draft more cost efficient endorsement contracts.
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Livros sobre o assunto "Athletics, marketing"

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1963-, Bast Carol J., ed. Masters guide to sport camps. Grand Rapids, Mich: Masters Press, 1987.

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Vanni, Codeluppi, ed. Il sogno della marca: Immaginari di marca, valori sociali e universo sportivo. Milano: Lupetti, 2007.

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John, Walters. Sportswriting and sports photography. Broomall, PA: Mason Crest, 2016.

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Thiel, Erhard. Sport und Sportler, Image und Marktwert: Einsatzmöglichkeiten im Marketing. Landsberg/Lech: Verlag Moderne Industrie, 1991.

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Drury, Jennifer E. The athlete's guide to sponsorship: How to find an individual, team, or event sponsor. 2a ed. Boulder, Colo: Velo Press, 1998.

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Gutzeit, Dirk. Entwicklung eines innovativen Geschäftssystems im Breiten- und Leistungssport: Sportbezogene Ausgaben von Vereinsmitgliedern als Untersuchungsgegenstand zur Ressourcengewinnung im Verbund. Berlin: Lit, 2007.

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Scott, Robert L. How to market your student athlete: Schools, scholarships, and opportunities. 4a ed. Flagler Beach, FL: Athletic Guide Pub., 1997.

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Marketing Handbook for Sports and Fitness Professionals. Bloomsbury Publishing Plc, 2015.

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Marketing Handbook for Sports and Fitness Professionals. Bloomsbury Publishing Plc, 2014.

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The Marketing Handbook for Sports Fitness Professionals Nita A Martin. A&C; Black, 2010.

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Capítulos de livros sobre o assunto "Athletics, marketing"

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Marquez, Armin A., e Beth A. Cianfrone. "Digital Ticketing Utilization in High School Athletics". In Marketing Analysis in Sport Business, 93–108. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-5.

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Benedek, Jonathan J., e Paul M. Pedersen. "Challenges in the marketing of intercollegiate athletics". In Sport Marketing in a Global Environment, 51–69. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003270041-4.

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Gaski, John F. "College Athletics as a Marketing Tool: Impact on Benefactor Generosity". In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 550. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_142.

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Gkika, Eleni C., Faidon Komisopoulos, Stamatios Ntanos, Dimitrios Drosos e Antonios Kargas. "Amateur Athletes and Adoption of Smartwatches. Perceptions of Usage, Ease of Use and the Role of Virtual Community Emersion". In Strategic Innovative Marketing and Tourism, 531–39. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_58.

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AbstractThe Internet of Things (IoT) is a network of connected devices and sensors communicating and exchanging data through the Internet. Wearable technologies are a popular application of IoT and can potentially affect users’ lifestyles, health, well-being, behaviors, and decisions. Smartwatches are the most popular type of wearable device among athletes. We are interested in the factors influencing the adoption of smart devices which monitor and track sports and fitness activities. Our data was based on a convenient sample of 128 amateur runners and we performed descriptive statistics and regression analysis. We applied the theoretical model of Technology Acceptance and empirical results reveal that perceived usefulness, perceived ease of use, and smartwatch health indications, are notable antecedents of someone’s decision to adopt a smart device. Sport wearable companies may get insights from this research about significant factors of smartwatch adoption and products to help athletes enhance their performance.
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Medina Rodríguez, Rosa, Oswaldo Ceballos Gurrola, Mireya Medina Villanueva, Marina Reyes Robles, María Grethel Ramírez Siqueiros e Rosa López de D'Amico. "Analyzing Athletes' Satisfaction toward the Organization of a Sport Event". In Marketing Analysis in Sport Business, 275–88. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-15.

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Williams, Jerome D. "Examining the Effectiveness of Celebrity Advertising to Minorities: Entertainers vs. Athletes". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 107–11. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17392-4_24.

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Leong, Xin Jian, Yen Nee Goh e Salmi Mohd Isa. "Does Sports Athletes Credibility Affects Attitude toward Advertisement among Consumers in Penang, Malaysia: A Structured Abstract". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 470–73. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_178.

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Stinson, Jeffrey L., e Dennis R. Howard. "Athletic Giving and Academic Giving: Examining the Value of Split Donors to Educational Institutions". In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 283. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_168.

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Meyer, Timothy P., Kathryn A. Gettelman e Thomas R. Donohue. "College Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing". In New Meanings for Marketing in a New Millennium, 17–24. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_5.

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Pulos, Trishauna, e Mark P. Ryan. "Benefits of Athletics for Military School Students". In Advances in Educational Marketing, Administration, and Leadership, 317–38. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6636-7.ch015.

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This chapter studies the perception of cadets, alumni, and staff of military schools and colleges (N=220) who responded to a survey about the benefits of interscholastic and intramural athletics for students in military schools and colleges. Overwhelmingly, respondents agreed that both athletics build citizens with good character, foster leadership development, improve academic success metrics and overall personal wellness. Respondents surprisingly perceived athletics as slightly less impactful on fostering integrity and respect as well as on dropout prevention and furthering writing skills. Respondents perceive that interscholastic athletics were more likely to deliver positive returns than intramural athletics, even though most military schools and colleges require participation in intramural athletics, and participation in interscholastic athletics is often optional and based on ability level. Overall, there is a strong perception that participation in athletic activities of any kind offer positive returns for cadets attending military schools and colleges.
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Trabalhos de conferências sobre o assunto "Athletics, marketing"

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Sherovska, Gjorgjina. "Sports-Related Nutrition Marketing and Its Performance Impact on Athletes in the Republic of North Macedonia". In 8th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eraz.2022.171.

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Nutrition is increasingly recognized as a key component of opti­mal sporting performance, with both the science and practice of sports nu­trition developing rapidly. The sports nutrition market has witnessed robust growth in the past few years; it is gaining pace due to the increase in health awareness among the population, new product development, the rapid in­crease in urbanization, and growth in a number of sales outlets, health clubs, fitness centers and gyms. Athletes use a range of nutritional and diet strat­egies to improve sports performance. Nutrition plans need to be personal­ized to the individual athlete to take into account the specificity and unique­ness of the event, performance goals, practical challenges, food preferenc­es, and responses to various strategies. A key factor is the related marketing used to reach the core aim of the athletes for specific sports nutrition so they can meet their energy and nutrient requirements, whether that is speed, en­durance, recovery, or strength. The marketing strategies in the sports nutri­tion industry are wide. Companies understand the power of sports endorse­ment, the trending on social media, and after all the factors of advertise­ment, through the different marketing communication channels impacting the athletes’ behavior for the final decision-making process of purchasing the product. In this paper the purpose is to investigate the effect of sport-re­lated nutritional marketing as a communication strategy reaching athletes, and, its second relationship, the effect of the marketed sport-related nutri­tional products impact on athlete’s performance, from the athlete’s aspect. The importance of this paper is to examine a new topic of a connection be­tween sports nutritional marketing and the eventual performance effect on a particular sub-category of athletes because very little research is being conducted on this topic of interest. The research framework used in this pa­per will help to guide future research and improve marketing communica­tion strategies with great insight on what are the key methods to reach out to short and distance athletes from a marketing point of view, as well as the key factors that make marketed sport nutritional products impact on ath­lete’s performance.
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Miron, Corneliu, e Marin Chirazi. "The Effect of Management and Marketing on the Dynamics of the Number of Legitimate Athletes from the Romanian Handball and Basketball Federations". In World Lumen Congress 2021, May 26-30, 2021, Iasi, Romania. LUMEN Publishing House, 2022. http://dx.doi.org/10.18662/wlc2021/46.

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The research follows the evolution of the number of legitimate athletes, of the number of coaches and of the number of departments (clubs) within two sports federations: the Romanian Basketball Federation and the Romanian Handball Federation. The statistics show a different dynamic regarding the number of legitimate athletes in the period 1992-2019, the study making a comparison between the two federations in terms of management programmes and the impact thereof on the dynamics of the number of athletes, coaches and number of departments. The research started from the hypothesis that the type of management and marketing applied at the federation level is very important because it directly influenced the existence of the number of clubs, coaches and implicitly the number of legitimate athletes, in the context in which both federations are national structures under the control of the Ministry of Youth and Sports and funded from a single source, to a large extent. The data were collected from the National Institute of Statistics of Romania, from the Ministry of Youth and Sports and from the website of the two Federations. The study refers to certain differences in the application of management and marketing strategies and the evolution of the 2 federations. The research also offers some explanations from a social, economic and political perspective of the dynamics of the compared parameters.
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Felix, Lucas G. S., Carlos M. Barbosa, Vinícius da F. Vieira e Carolina Ribeiro Xavier. "A Social Network Analysis of Football with Complex Networks". In XXV Simpósio Brasileiro de Sistemas Multimídia e Web. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/webmedia_estendido.2019.8134.

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Soccer is the most popular sport in the world and due its popularity, soccer moves billions of euros over the years, in most diverse forms, such as marketing, merchandising, TV quotas and players transfers. As example, in the 2016/2017 season, only England has moved about 1.3 billion of euros only in players transfers. In this work, it is performed a study of the transfer market of player. To do so, players transfer data were gathered from the website Transfermarkt and were modeled as a graph. In order to perform this study, different Complex Networks techniques were applied, such as Overlap Community Detection and Property Analysis. Through our results we could evaluate the soccer players market, and see a pattern that every market has at least one farm country, which has a main function of selling athletes, or a buyer country, which most of its transactions is buying players.
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Budevici-Puiu, Liliana, e Ruslan Berzoi. "Dimensiunea normativă a violenței manifestată în competițiile sportive". In Congresul Ştiinţific Internaţional "Sport. Olimpism. Sănătate". State University of Physical Education and Sport, Republic of Moldova, 2022. http://dx.doi.org/10.52449/soh22.02.

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The article addresses the issue of regulating the manifestations of violence in sports at the international level, being proved the need to adopt the specialized legislation in the Republic of Moldova for the successful resolution of the contravention / criminal cases committed on this occasion. At present, sport fulfills a variety of functions, extremely useful from a social point of view, being largely focused on the competition between the participants. It should also be noted that each type of competition is based on aggression to some extent, which is especially noticeable in those sporting events where there is a direct confrontation of rivals (for example, football, judo, boxing, free wrestling, rugby etc.). Sport is the only form of activity in which violence is allowed "in a civilized way" in the contemporary world. Therefore, in order to understand the violence involved in sports, we must not only refer to the forms of interpersonal aggression on the sports field, but also to the mentality involved in the particular form that organized sport in contemporary society. Conflicts arise in all areas of social life, and many of them can turn into aggressive behaviors. The presence of aggression in these cases is confirmed by numerous rules that try to limit it to a minimum. However, sports are dominated by athletes whose aggressive behaviors are stimulated by the use of doping substances in sports competitions in order to obtain favorable and advantageous results. In this context, sports, athletes can generate certain concrete situations of manifestation of an inappropriate ethics reflected by: doping; pressure on the expected sports result; marketing - sport becomes a commodity; hooliganism manifested by fans and spectators of sports competitions; corruption and manipulation in sports; depersonalization of the athlete, which in fact becomes a commodity; politicization - sport becomes an instrument of political struggle; deviation from the principles of "fair play" in favor of pragmatism; racism; unethical behavior of sports champions, especially professionals; negative effects on the health of the performance athlete, even from an early age; frequent abuse of anabolic steroids among athletes, etc.
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Relatórios de organizações sobre o assunto "Athletics, marketing"

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DePrez, Brad. Building an Athletics Brand Through Integrated Marketing Communication: A White Paper of Best Practices. Ames (Iowa): Iowa State University, janeiro de 2019. http://dx.doi.org/10.31274/cc-20240624-324.

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