Bibliografias temáticas / Advertising restrictions

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Literatura científica selecionada sobre o tema "Advertising restrictions"

Autor: Grafiati

Publicado: 4 de junho de 2021

Última modificação: 25 de abril de 2022

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Artigos de revistas sobre o assunto "Advertising restrictions"

Mirza, Maryam. "Advertising Restrictions and Market Concentration in the Cigarette Industry: A Cross-Country Analysis". International Journal of Environmental Research and Public Health 16, n.º 18 (12 de setembro de 2019): 3364. http://dx.doi.org/10.3390/ijerph16183364.

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There has been a large increase in the adoption of tobacco advertising restrictions worldwide over the last two decades. Much of the literature studies their direct effect on cigarette demand. This paper investigates the indirect effect of advertising restrictions by evaluating the effect of the policies on the degree of concentration in the tobacco market. By using the variation between countries in timing of adoption of advertising restrictions, I estimate difference-in-difference models to examine the effect of an advertising ban on market-concentration, as measured by HHI. I find that advertising bans lead to an increase in market-concentration: HHI increased by 0.06 points for countries that adopted a ban between 2001 and 2017 conditional on trade and socio-economic characteristics, representing a 13% increase with respect to the mean (0.44). The effect is higher in developing countries (0.08 points increase). Further, I find that ‘comprehensive’ restrictions have a stronger impact on concentration, and ‘limited’ restrictions have little or no impact. These findings point to an important trade-off for policymakers: on one hand, advertising restrictions are likely to reduce consumption of cigarettes; on the other hand, due to an increase in market-concentration, they may be giving more power to tobacco companies.

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Tremblay, Victor J., e Kumiko Okuyama. "ADVERTISING RESTRICTIONS, COMPETITION, AND ALCOHOL CONSUMPTION". Contemporary Economic Policy 19, n.º 3 (julho de 2001): 313–21. http://dx.doi.org/10.1093/cep/19.3.313.

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Sviták, Jan, Jan Tichem e Stefan Haasbeek. "Price effects of search advertising restrictions". International Journal of Industrial Organization 77 (junho de 2021): 102736. http://dx.doi.org/10.1016/j.ijindorg.2021.102736.

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Petty, Ross D., Sandra E. McKay, Mary Jane Dundas e John W. Yeargain. "The FDA's Proposed Rules Regulating Tobacco and Underage Smoking and the Commercial Speech Doctrine". Journal of Public Policy & Marketing 15, n.º 2 (setembro de 1996): 296–303. http://dx.doi.org/10.1177/074391569601500210.

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The authors examine the FDA's proposed regulations restricting the advertising of tobacco products in an attempt to determine if the four-prong test in Central Hudson and Electric Corporation v. Public Service Commission (1980) is met. On the basis of previous court decisions regarding commercial speech, the authors suggest that the proposed advertising restrictions should withstand constitutional challenge. Implications for marketing professionals are discussed.

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van den Bergen, Kimberley. "Advertising Restrictions versus the Freedom to Provide Services". Legal Issues of Economic Integration 41, Issue 3 (1 de agosto de 2014): 305–14. http://dx.doi.org/10.54648/leie2014018.

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In order to protect consumers from excessive television advertising and to create a level playing field for all broadcasters within the European Union (EU), the Audiovisual Media Services Directives sets rules regarding television advertising. Stricter national rules on television advertising are permitted provided they are in compliance with Union Law. Italy used national regulation to impose different maximum transmission times for advertising on pay-TV broadcasters and free-to-air broadcasters. This case-note on SKY-Italia discusses whether the different maximum transmission times for television advertising are compatible with the general principle of equal treatment within EU law and with various fundamental freedoms of the internal market. Is it justified to restrict the freedom to provide services defined in Article 56 TFEU by the 'public interest' of consumer protection or is the national rule an example of a purely economic and political consideration resulting in a distortion of competition?

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Duffy, Martyn. "Econometric Studies of Advertising, Advertising Restrictions and Cigarette Demand: A Survey". International Journal of Advertising 15, n.º 1 (janeiro de 1996): 1–23. http://dx.doi.org/10.1080/02650487.1996.11104630.

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Lauber, Kathrin, Daniel Hunt, Anna B. Gilmore e Harry Rutter. "Corporate political activity in the context of unhealthy food advertising restrictions across Transport for London: A qualitative case study". PLOS Medicine 18, n.º 9 (2 de setembro de 2021): e1003695. http://dx.doi.org/10.1371/journal.pmed.1003695.

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Background Diets with high proportions of foods high in fat, sugar, and/or salt (HFSS) contribute to malnutrition and rising rates of childhood obesity, with effects throughout the life course. Given compelling evidence on the detrimental impact HFSS advertising has on children’s diets, the World Health Organization unequivocally supports the adoption of restrictions on HFSS marketing and advertising. In February 2019, the Greater London Authority introduced novel restrictions on HFSS advertising across Transport for London (TfL), one of the most valuable out-of-home advertising estates. In this study, we examined whether and how commercial actors attempted to influence the development of these advertising restrictions. Methods and findings Using requests under the Freedom of Information Act, we obtained industry responses to the London Food Strategy consultation, correspondence between officials and key industry actors, and information on meetings. We used an existing model of corporate political activity, the Policy Dystopia Model, to systematically analyse arguments and activities used to counter the policy. The majority of food and advertising industry consultation respondents opposed the proposed advertising restrictions, many promoting voluntary approaches instead. Industry actors who supported the policy were predominantly smaller businesses. To oppose the policy, industry respondents deployed a range of strategies. They exaggerated potential costs and underplayed potential benefits of the policy, for instance, warning of negative economic consequences and questioning the evidence underlying the proposal. Despite challenging the evidence for the policy, they offered little evidence in support of their own claims. Commercial actors had significant access to the policy process and officials through the consultation and numerous meetings, yet attempted to increase access, for example, in applying to join the London Child Obesity Taskforce and inviting its members to events. They also employed coalition management, engaging directly and through business associations to amplify their arguments. Some advertising industry actors also raised the potential of legal challenges. The key limitation of this study is that our data focused on industry–policymaker interactions; thus, our findings are unable to present a comprehensive picture of political activity. Conclusions In this study, we identified substantial opposition from food and advertising industry actors to the TfL advertising restrictions. We mapped arguments and activities used to oppose the policy, which might help other public authorities anticipate industry efforts to prevent similar restrictions in HFSS advertising. Given the potential consequences of commercial influence in these kinds of policy spaces, public bodies should consider how they engage with industry actors.

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Zinn, C. "Australian ministers threaten restrictions on junk food advertising". BMJ 327, n.º 7410 (9 de agosto de 2003): 380—d—0. http://dx.doi.org/10.1136/bmj.327.7410.380-d.

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Mullins, Peter R. "The effects of advertising restrictions on tobacco consumption". Addiction 87, n.º 11 (novembro de 1992): 1599–600. http://dx.doi.org/10.1111/j.1360-0443.1992.tb02668.x.

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Norton, Seth W. "Advertising Restrictions and the Size Distribution of Firms". International Journal of Advertising 5, n.º 1 (janeiro de 1986): 59–72. http://dx.doi.org/10.1080/02650487.1986.11106953.

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Teses / dissertações sobre o assunto "Advertising restrictions"

Karsenty, Adrien. "Les apports de l’économie industrielle à l’analyse concurrentielle des marchés de réseau et services numériques". Thesis, Paris 2, 2017. http://www.theses.fr/2017PA020066.

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Cette thèse regroupe les principaux jalons pour l’analyse concurrentielle des marchés impliquant des activités de réseau et des services ou produits numériques. Le propos s’organise en trois parties qui sont autant d’essais pour rendre compte de l’impact des spécificités de ces marchés sur leur dynamique concurrentielle. La première partie de la thèse porte sur la question de la concentration des plateformes Internet. Un modèle de marché biface est spécifié pour rendre compte des différents niveaux d’interdépendance sur les plateformes mettant en relation entreprises ou annonceurs, d’une part, et audience ou consommateurs, d’autre part. Il en ressort que les effets de réseaux (les synergies et économies d’échelle émanant du nombre d’utilisateurs de la plateforme) sont telles que tout avantage (premier entré sur le marché, qualité ou part d’audience relative supérieure,…), constitue à terme un avantage compétitif pérenne. La deuxième partie aborde la question de la délimitation des « marchés pertinents » lors des opérations de concentration appliquée au marché de l’accès à Internet fixe. La structure de la demande d’accès à Internet est examinée économétriquement afin de vérifier l’existence, ou l’absence, d’une segmentation (voire d’une différenciation) de celle-ci selon que les technologies sont de types haut ou très haut débit. La troisième partie traite de l’effet des ad-blockers sur les médias et fournisseurs de contenus dont le modèle économique repose sur la gratuité. Un modèle de marché biface est spécifié afin de vérifier quel rôle peuvent jouer les fournisseurs d’accès à Internet pour internaliser les externalités de réseau et limiter les phénomènes de congestion. Descripteurs : économie numérique, concurrence, plateformes, concentration, marché pertinent, publicité, externalités de réseau, média
This PhD thesis set the milestones that are relevant for the competitive analysis of markets based on network activities and digital products or services. This work counts three parts, designed as separate essays, and aims to appreciate the impact of the characteristics of these markets on their competitive dynamics. The first part of the thesis tackles the concentration issue of online platforms. We specify a model of two-sided market in order to appreciate the different levels of interdependence on online platforms linking on firms (or advertisers) on one side and audience or consumers on the other side. As a result, network effects (synergies and scale economies relating to the number of users) are such that any competitive advantage (first-mover advantage, better quality or market share…), as low as it can be, turns out to be durable. The second part deals with the “relevant market” delineation in horizontal mergers issue and suggest an application to the retail market for fixed broadband Internet access. We econometrically analyze the demand for broadband access in order to verify whether or not there exists a segmentation (or even a differentiation) of the demand depending on the access technologies that can be very fast broadband or regular broadband access technologies. The third part examines the effects of “ad-blocking” software on the media and content providers whose business model is based on free access. We also specify a model of two-sided market in order to appreciate the role that Internet service providers can play to internalize network effects and to curb congestion phenomena

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WANG, HUAN-CHENG, e 王歡程. "The Influence of Advertising Disclosure, Promotion Restriction and Persuasion Knowledge on Consumer Evaluation". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2662gw.

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碩士
輔仁大學
企業管理學系管理學碩士班
105
In recent years, the methods of sales promotion become increasingly diverse, promotional advertising is still the most common marketing strategy. Most manufacturers use attractive slogans to catch consumers' attention. However, promotion is often accompanied by many restrictions, which are usually placed in disclaimers. The promotional restriction may make consumers have negative perception, so manufacturers often use ambiguous advertisement to show to consumers. The attractive words and pictures on the advertisements are clear presented but the limitations are not obvious. It is difficult for consumers to detect general restrictions in promotional activities at the first time; it may ultimately lead to the difference between real consumption and expectation. 　　Consumers are easily affected by advertisement, which may change their evaluation and behavior. In the past, many researches focused on what types of advertising disclaimers can effectively deliver messages, as well as the presentation of time points, length of time, placement and font size, less research discussed the disclosure of promotional restrictions. Therefore, this research is going to discuss the interaction of consumer evaluation between promotional restriction and the disclosure of the advertising disclaimers. In addition, the consumer's own knowledge about manufacturers’ marketing strategy may also affect its evaluation and behavior. As a result, this research will also discuss the interaction of consumer evaluation between persuasion knowledge and advertising disclosure. 　　This study conducted two experiments, mainly for the interaction of advertising attitude between promotional restriction and advertising disclosure, as well as the interaction of consumer evaluation between persuasion knowledge and advertising disclosure. Whether the consumer's advertising attitude influences promotion evaluation, brand attitude and purchase intention is also in the research scope. Two experiments are different by the promotional forms: the promotional form in study 1 is conditional discount, the promotional restriction which directly indicated the limitation for the applicable consumption in this promotion. The promotional form in study 2 is coupon, the promotional restriction which shows limitation of next-time-used coupon on the advertisement. Each study uses 2 (the extent of promotional restrictions) x 2 (the extent of advertising disclosure) with persuasion knowledge as a measured variable. The results were verified by these two experiments with SPSS PROCESS. 　　The effective sample was 292 in Study 1 and 240 in Study 2, the results of these two experiments show that: compared to clear advertisement, when consumers find that advertisement is not clear, if the promotional restrictions are strict, the advertising attitude may have more negative reaction. In addition, no matter consumers find out the complete information or not, the higher the persuasion knowledge, clear advertisement may have more positive reaction on advertising attitude. If consumers don’t know the full information, although advertising attitude is not significantly negative when the disclosure is not clear, however, with the development of technology and the prosperity of social media, consumers have more access to collect information. Thus consumer’s persuasion knowledge is higher and higher and most consumers will finally find the complete promotional restrictions. Therefore, unclear advertisement has more negative reaction on advertising attitude. Moreover, the response to the advertising attitude will then affect promotional evaluation, brand attitude and purchase intention. The research results can help manufacturers that the consumer behavior when they contact promotional advertisement. No matter the extent of promotional restrictions, manufacturers should provide clear advertisement for consumers.

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Livros sobre o assunto "Advertising restrictions"

Israel. Restrictions on the advertising and marketing of Tobacco: Laws and regulations. Haifa, Israel: Aryeh Greenfield-A.G. Publications, 2013.

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Deaton, Jerry. Restrictions on outdoor advertising devices in rural Kentucky: (88 House Resolution 220). Frankfort, Ky: Legislative Research Commission, 1990.

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Commission, Ireland Restrictive Practices. Report of study into concerted fixing of fees and restrictions on advertising in the engineering profession, 1987. Dublin: Restrictive Practices Commission, 1987.

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Great Britain. Dept. of Trade and Industry., ed. Services of professionally regulated osteopaths: A report on the supply of the services of professionally regulated osteopaths in relation to restrictions on advertising. London: H.M.S.O., 1989.

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Commission, Monopolies and Mergers. Services of medical practitioners: A report on the supply of the services of registered medical practitioners in relation to restrictions on advertising. London: H.M.S.O., 1989.

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Commission, Ireland Restrictive Practices. Report of study into concerted fixing of fees and restrictions on advertising in the accountancy profession, 1987. Dublin: Stationery Office, 1987.

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Commission, Monopolies and Mergers. Civil engineering consultancy services: A report on the supply of civil engineering consultancy services in relation to restrictions on advertising. London: H.M.S.O., 1989.

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Hogg, K. Anne. The role of advertising in brand building and the validity and marketing implications of further restrictions on tobacco promotion. (s.l: The Author), 1992.

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Great Britain. Department of Trade and Industry. Financial Services Act 1986: Exceptions from restrictions on advertising : draft orderunder section 58(3) of the Financial Services Act 1986, specifying exemptions from section 57. London: Department of Trade and Industry, 1987.

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Capítulos de livros sobre o assunto "Advertising restrictions"

"RESTRICTIONS ON ADVERTISING". In European Handbook on Advertising Law, 737–46. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-109.

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"Rules and restrictions". In Basics Advertising 01: Copywriting, 106–25. AVA Publishing SA, 2008. http://dx.doi.org/10.5040/9781350152892.ch-006.

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"Product restrictions: commercial communications for food products". In European Handbook on Advertising Law, 106–32. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-15.

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"Restrictions on the object of advertising Tobacco and alcoholic drinks and medicines". In European Handbook on Advertising Law, 782–93. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-114.

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"Article 30 (Title I, Ch 2: Elimination of Quantitative Restrictions between Member States)". In European Handbook on Advertising Law, 136. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-17.

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Akel, Gökhan, e Gizem Candan. "Adoption of Online Advertising by Small and Medium Enterprises". In Moving Businesses Online and Embracing E-Commerce, 180–98. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8294-7.ch009.

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Pandemics have emerged in many stages of human history and have affected many eras. In these eras, establishing and managing communication was as difficult as fighting the disease. The management of pandemics has varied according to the means of communication, innovations with technology, and the impact of mass media. The COVID-19 pandemic period has found the role of digital communication in the changing and transforming world. Because of the many restrictions in this period, some marketing activities were greatly interrupted, and accordingly, the interest of businesses in internet advertising increased. Advances in the internet and ICT have increased the interest and demand for online advertising. Online advertising and marketing activities used only by large companies in the past are now preferred by SMEs. Within the scope of progress and developments, small and medium enterprises (SMEs) have also been involved in the competition by carrying out their advertising activities on online platforms.

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Becker, Sylvia. "“Let the Advertiser Beware”: Restrictions on Comparative and Misleading Advertising Under German Unfair Competition Law". In Dimensions of German Unification, 167–81. Routledge, 2019. http://dx.doi.org/10.4324/9780429046742-13.

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"Contractual restrictions on the portability and management of online search advertising campaigns across Googles AdWords and competing platforms". In Competition Law and Big Data, 176–212. Edward Elgar Publishing, 2020. http://dx.doi.org/10.4337/9781788974264.00017.

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Barnhill, Anne, e Matteo Bonotti. "Healthy Eating Efforts and Millian Liberalism". In Healthy Eating Policy and Political Philosophy, 73–99. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780190937881.003.0004.

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This chapter examines the implications of John Stuart Mill’s liberalism for healthy eating efforts. Mill is one of the key representatives of perfectionist liberalism, a strand in liberalism that is centred around the value of individual autonomy and the importance for the state to legislate in ways that advance citizens’ autonomous flourishing in all aspects of their lives. Mill’s ideas are often appealed to by critics of state paternalism, including those who challenge healthy eating efforts. First, the chapter explores whether and to what extent Mill’s ‘harm principle’ justifies social and legal non-paternalistic penalties against unhealthy eaters. Second, it shows that Mill’s account warrants taxing unhealthy foods, thus de facto justifying some degree of paternalism in the area of healthy eating policy. Finally, it argues that Mill’s account warrants some restrictions on food advertising and justifies various forms of food labelling.

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Lake, Jessica. "Privacy, the Celluloid City, and the Cinematic Eye". In The Face That Launched a Thousand Lawsuits. Yale University Press, 2016. http://dx.doi.org/10.12987/yale/9780300214222.003.0005.

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This chapter focuses on the cinematic camera’s recordings of women in urban public space. It examines claims to a right to privacy in relation to early nonfiction film in the form of cinema advertising, newsreels and documentaries. The cases discussed are significant for their contribution to the development of privacy law, and to the study of early film history. They offer insights into the discomfort experienced by those caught unknowingly in a motion picture during this period. The plaintiffs (all women) tell vividly of their shock and distress at becoming the object of a mass gaze, with their movements and mannerisms looming larger than life on the big screen. These women fought for restrictions on the practices of early filmmaking, but the cases also reveal the limits of the doctrine of privacy when used in this context. Courts tended to frame the issue in terms of the gendered public/private dichotomy (so entrenched within the law), usually privileging the masculine “public interest” in nonfiction filmmaking (for news, documentary or ethnographic purposes) over a woman’s individual right to privacy.

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Trabalhos de conferências sobre o assunto "Advertising restrictions"

Višňovský, Ján, Alexandra Mathiasová e Juliána Mináriková. "IMPACT OF THE COVID-19 PANDEMIC ON REGIONAL AND LOCAL MEDIA – CASE STUDY". In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b1/v4/19.

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COVID-19 pandemic, and its several waves with different intensity, and also stronger or weaker restrictions, has influenced the everyday life of people all around the world. Pandemic hitted media indeed. People needed the newest information about the evolution of the SARS-CoV-2 virus, which is the virus that causes COVID-19. Organisations, events and businesses were stopped or closed, so media content was directed to outbreak info. And if organisations, events and businesses were stopped, creators, event managers and business makers didn‘t even need advertising or other propagation of their activities. It wasn‘t happening on a global scale only, but also in the local. So the local and regional media, financially dependent on advertising, was hardly hitted by the outage of this type of income. This paper explores how COVID-19 pandemic impacted the functioning of smaller local and regional media. The paper looks at the content of regional media, impacted by the pandemic, at the amount of advertising and covers the other changes, which the coronavirus outbreak made

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Bölükbaşı, Selahattin. "The Example of Fanatik Newspaper Within the Context of The Evolution of Communication From Traditional Media to New Media Tools During the Covid-19 Pandemic". In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.024.

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Fanatik Newspaper has been chosen as a sample in explaining the evolution of communication from traditional media to new media tools during the Covid-19 pandemic period, as Fanatik uses both media platforms efficiently. During the pandemic period, in which people didn’t go out or even avoid meeting their relatives, it’s been harder to reach daily newspapers to be informed about developments. After the 1990s, humanity has already become acquainted with internet journalism, which led to a decrease in the purchase of newspapers, and people started following the developments mostly from other platforms such as computers and mobile phones. And the advent of Covid-19 increased people’s dependence to digital platforms as a result of the restrictions implemented by the states. This study includes a video interview with Ömer Necati Albayrak, who has been the editor of Fanatik since 2012, and the data collected about newspapers and online journalism during the pandemic. The meeting was originally planned to be held face-to-face, yet because of the pandemic, it had to be held over Zoom, one of the relatively new media applications. The questions asked in the interview were prepared in line with the location feature that’s in social networks (URL-1). Both qualitative and quantitative analysis methods were used in this study. With the content analysis performed with quantitative methods, information about the circulation and advertising revenues of the newspapers in Turkey in the last ten years were collected. As a result of both studies, it has been recorded that people mostly follow the news from the internet sites, however; the circulation of the newspapers, which declined at the beginning of the pandemic, increased again later. In consequence of the findings, although the evolution of communication from traditional media to new media seems to have been completed during the pandemic, it has been detected those newspapers are preferred more when it comes to advertising revenue.

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Mytton, OT, E. Boyland, J. Adams, B. Collins, M. O’Connell, S. Russell, K. Smith, R. Stroud, R. Viner e L. Cobiac. "OP06 Quantifying the potential health impact of restricting less-healthy food advertising on UK television between 0530 and 2100: a multi-state lifetable modelling study". In Society for Social Medicine and Population Health Annual Scientific Meeting 2020, Hosted online by the Society for Social Medicine & Population Health and University of Cambridge Public Health, 9–11 September 2020. BMJ Publishing Group Ltd, 2020. http://dx.doi.org/10.1136/jech-2020-ssmabstracts.6.

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