Artigos de revistas sobre o tema "Advertising Pricing"
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Bagwell, Kyle, e Garey Ramey. "Advertising and Limit Pricing". RAND Journal of Economics 19, n.º 1 (1988): 59. http://dx.doi.org/10.2307/2555397.
Texto completo da fonteWills, Robert L., e Willard F. Mueller. "Brand Pricing and Advertising". Southern Economic Journal 56, n.º 2 (outubro de 1989): 383. http://dx.doi.org/10.2307/1059217.
Texto completo da fonteStahl II, Dale O. "Oligopolistic Pricing and Advertising". Journal of Economic Theory 64, n.º 1 (outubro de 1994): 162–77. http://dx.doi.org/10.1006/jeth.1994.1060.
Texto completo da fonteWang, Wei, e Gang Li. "A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers". Journal of Theoretical and Applied Electronic Commerce Research 16, n.º 6 (27 de agosto de 2021): 2129–50. http://dx.doi.org/10.3390/jtaer16060119.
Texto completo da fonteLal, Rajiv, e Carmen Matutes. "Retail Pricing and Advertising Strategies". Journal of Business 67, n.º 3 (janeiro de 1994): 345. http://dx.doi.org/10.1086/296637.
Texto completo da fonteChioveanu, Ioana. "Advertising, brand loyalty and pricing". Games and Economic Behavior 64, n.º 1 (setembro de 2008): 68–80. http://dx.doi.org/10.1016/j.geb.2007.12.004.
Texto completo da fonteZheng, Jin-Hui, Bin Shen, Pui-Sze Chow e Chun-Hung Chiu. "The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences". Mathematical Problems in Engineering 2013 (2013): 1–16. http://dx.doi.org/10.1155/2013/534605.
Texto completo da fonteYang, Honglin, Lingling Chu e Hong Wan. "Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer". RAIRO - Operations Research 53, n.º 4 (7 de agosto de 2019): 1331–42. http://dx.doi.org/10.1051/ro/2018111.
Texto completo da fonteZhou, Erfeng, Tinglong Zhang, Lei Ni e Chang Fang. "Advertising and Pricing Decisions with Reference Price Effect". Journal of Advanced Computational Intelligence and Intelligent Informatics 22, n.º 6 (20 de outubro de 2018): 817–22. http://dx.doi.org/10.20965/jaciii.2018.p0817.
Texto completo da fonteYan, Ke, Shuai Liu, Min Zuo, Jiamin Zheng e Yadong Xu. "Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value". Systems 10, n.º 3 (7 de junho de 2022): 76. http://dx.doi.org/10.3390/systems10030076.
Texto completo da fonteJena, Sarat Kumar, e Deepti Jog. "Price competition in a tourism supply chain". Tourism Economics 23, n.º 6 (2 de novembro de 2016): 1235–54. http://dx.doi.org/10.1177/1354816616674611.
Texto completo da fonteNiazadeh, Rad, Jason Hartline, Nicole Immorlica, Mohammad Reza Khani e Brendan Lucier. "Fast Core Pricing for Rich Advertising Auctions". Operations Research 70, n.º 1 (janeiro de 2022): 223–40. http://dx.doi.org/10.1287/opre.2021.2104.
Texto completo da fonteYang, Wei, Youyi Feng e Baichun Xiao. "Two Pricing Mechanisms in Sponsored Search Advertising". Games 4, n.º 1 (20 de março de 2013): 125–43. http://dx.doi.org/10.3390/g4010125.
Texto completo da fonteMacDonald, Leo, e Henning Rasmussen. "Revenue management with dynamic pricing and advertising". Journal of Revenue and Pricing Management 9, n.º 1-2 (30 de outubro de 2009): 126–36. http://dx.doi.org/10.1057/rpm.2009.36.
Texto completo da fonteFridgeirsdottir, Kristin, e Sami Najafi-Asadolahi. "Cost-per-Impression Pricing for Display Advertising". Operations Research 66, n.º 3 (junho de 2018): 653–72. http://dx.doi.org/10.1287/opre.2017.1697.
Texto completo da fonteEsteban, Lola, e José M. Hernández. "Advertising Media Planning, Optimal Pricing, and Welfare". Journal of Economics & Management Strategy 25, n.º 4 (27 de março de 2016): 880–910. http://dx.doi.org/10.1111/jems.12173.
Texto completo da fonteNajafi-Asadolahi, Sami, e Kristin Fridgeirsdottir. "Cost-per-Click Pricing for Display Advertising". Manufacturing & Service Operations Management 16, n.º 4 (outubro de 2014): 482–97. http://dx.doi.org/10.1287/msom.2014.0491.
Texto completo da fonteKamrad, Bardia, Shreevardhan S. Lele, Akhtar Siddique e Robert J. Thomas. "Innovation diffusion uncertainty, advertising and pricing policies". European Journal of Operational Research 164, n.º 3 (agosto de 2005): 829–50. http://dx.doi.org/10.1016/j.ejor.2003.10.046.
Texto completo da fonteChen, Ying-Ju. "Optimal dynamic pricing for sponsored search advertising". Operations Research Letters 43, n.º 2 (março de 2015): 177–82. http://dx.doi.org/10.1016/j.orl.2015.01.003.
Texto completo da fonteBusterna, John C. "National Advertising Pricing: Chain vs. Independent Newspapers". Journalism Quarterly 65, n.º 2 (junho de 1988): 307–12. http://dx.doi.org/10.1177/107769908806500207.
Texto completo da fonteLacy, Stephen, e Stephen Dravis. "Pricing of Advertising in Weeklies: A Replication". Journalism Quarterly 68, n.º 3 (setembro de 1991): 338–44. http://dx.doi.org/10.1177/107769909106800303.
Texto completo da fonteYenmez, M. Bumin. "Pricing in position auctions and online advertising". Economic Theory 55, n.º 1 (8 de março de 2013): 243–56. http://dx.doi.org/10.1007/s00199-013-0748-0.
Texto completo da fonteZhu, Ling, e Jie Lin. "A Pricing Strategy of E-Commerce Advertising Cooperation in the Stackelberg Game Model with Different Market Power Structure". Algorithms 12, n.º 1 (18 de janeiro de 2019): 24. http://dx.doi.org/10.3390/a12010024.
Texto completo da fonteSadjadi, Seyed Jafar, e Amin Alirezaee. "Impact of pricing structure on supply chain coordination with cooperative advertising". RAIRO - Operations Research 54, n.º 6 (16 de setembro de 2020): 1613–29. http://dx.doi.org/10.1051/ro/2019099.
Texto completo da fonteGao, Tianxiang. "World Cup Advertising Pricing and Comprehensive Value Analysis for Companies". BCP Business & Management 47 (10 de julho de 2023): 84–88. http://dx.doi.org/10.54691/bcpbm.v47i.5173.
Texto completo da fonteTan, Yee-Fan, Lee-Yeng Ong, Meng-Chew Leow e Yee-Xian Goh. "Exploring Time-Series Forecasting Models for Dynamic Pricing in Digital Signage Advertising". Future Internet 13, n.º 10 (22 de setembro de 2021): 241. http://dx.doi.org/10.3390/fi13100241.
Texto completo da fonteShen, Weiran, Pingzhong Tang, Xun Wang, Yadong Xu e Xiwang Yang. "Coupon Design in Advertising Systems". Proceedings of the AAAI Conference on Artificial Intelligence 35, n.º 6 (18 de maio de 2021): 5717–25. http://dx.doi.org/10.1609/aaai.v35i6.16717.
Texto completo da fonteGentzkow, Matthew, Jesse M. Shapiro, Frank Yang e Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence". American Economic Review 114, n.º 2 (1 de fevereiro de 2024): 500–533. http://dx.doi.org/10.1257/aer.20220943.
Texto completo da fonteXu, Biao, Xiangbin Yan e Jinting Huang. "Advertising and pricing strategies in online video platform". International Journal of Business Information Systems 1, n.º 1 (2022): 1. http://dx.doi.org/10.1504/ijbis.2022.10050677.
Texto completo da fonteAmoozad Mahdiraji, Hannan, Adel Hatami-Marbini, Niloofar Mohammadi Moazed, Manouchehr Ansari e Ali Asghar Abbasi Kamardi. "Differential game approach to pricing and advertising decisions". Operations Research Letters 49, n.º 5 (setembro de 2021): 688–95. http://dx.doi.org/10.1016/j.orl.2021.07.002.
Texto completo da fonteAsdemir, Kursad, Nanda Kumar e Varghese S. Jacob. "Pricing Models for Online Advertising: CPM vs. CPC". Information Systems Research 23, n.º 3-part-1 (setembro de 2012): 804–22. http://dx.doi.org/10.1287/isre.1110.0391.
Texto completo da fonteYan, Ruiliang, e Kai Yu Wang. "Market forecasting information and firm pricing-advertising strategies". International Journal of Information and Decision Sciences 1, n.º 4 (2009): 382. http://dx.doi.org/10.1504/ijids.2009.027758.
Texto completo da fonteEsteves, Rosa-Branca, e Joana Resende. "Personalized pricing and advertising: Who are the winners?" International Journal of Industrial Organization 63 (março de 2019): 239–82. http://dx.doi.org/10.1016/j.ijindorg.2018.11.003.
Texto completo da fonteKumar, Subodha, e Suresh P. Sethi. "Dynamic pricing and advertising for web content providers". European Journal of Operational Research 197, n.º 3 (setembro de 2009): 924–44. http://dx.doi.org/10.1016/j.ejor.2007.12.038.
Texto completo da fonteHelmes, Kurt, e Rainer Schlosser. "Oligopoly Pricing and Advertising in Isoelastic Adoption Models". Dynamic Games and Applications 5, n.º 3 (17 de setembro de 2014): 334–60. http://dx.doi.org/10.1007/s13235-014-0123-1.
Texto completo da fonteHelmes, Kurt L., e Rainer Schlosser. "Dynamic advertising and pricing with constant demand elasticities". Journal of Economic Dynamics and Control 37, n.º 12 (dezembro de 2013): 2814–32. http://dx.doi.org/10.1016/j.jedc.2013.08.004.
Texto completo da fonteTaleizadeh, Ata Allah, e Masoud Charmchi. "Optimal advertising and pricing decisions for complementary products". Journal of Industrial Engineering International 11, n.º 1 (5 de fevereiro de 2015): 111–17. http://dx.doi.org/10.1007/s40092-015-0101-2.
Texto completo da fonteAnderson, Simon, Alicia Baik e Nathan Larson. "Personalized pricing and advertising: An asymmetric equilibrium analysis". Games and Economic Behavior 92 (julho de 2015): 53–73. http://dx.doi.org/10.1016/j.geb.2015.05.006.
Texto completo da fonteEsteban, Lola, Agust�n Gil e Jos� M. Hern�ndez. "Pricing with Endogenous Direct Advertising in a Monopoly". Review of Industrial Organization 25, n.º 2 (setembro de 2004): 129–54. http://dx.doi.org/10.1007/s11151-004-1094-y.
Texto completo da fonteJiang, Baojun, e Kannan Srinivasan. "Pricing and persuasive advertising in a differentiated market". Marketing Letters 27, n.º 3 (24 de abril de 2015): 579–88. http://dx.doi.org/10.1007/s11002-015-9370-1.
Texto completo da fonteSong, Hongjuan, e Yushi Jiang. "Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising". Tourism Economics 25, n.º 2 (4 de setembro de 2018): 213–34. http://dx.doi.org/10.1177/1354816618797250.
Texto completo da fonteXie, Bo, Weizi Li, Peiyan Jiang, Xiaoxue Han e Lei Qi. "Cooperative Advertising Strategy Selection Problem for considering Pricing and Advertising Decisions in a Two-Period Online Supply Chain". Mathematical Problems in Engineering 2022 (10 de março de 2022): 1–15. http://dx.doi.org/10.1155/2022/8922589.
Texto completo da fonteMcLeod, Phillip W., e Michael W. Maher. "Analyzing Newspaper Costs in Predation Lawsuits". Newspaper Research Journal 19, n.º 4 (setembro de 1998): 58–70. http://dx.doi.org/10.1177/073953299801900406.
Texto completo da fonteLiu, Gang, e Fengyue An. "Video Platforms’ Value-Added Service Investments and Pricing Strategies for Advertisers". Sustainability 13, n.º 24 (11 de dezembro de 2021): 13701. http://dx.doi.org/10.3390/su132413701.
Texto completo da fonteMao, Wei. "Research on Pricing Decision Considering Advertising Benefit and Consumer Psychological Benefit". Highlights in Business, Economics and Management 6 (27 de março de 2023): 298–305. http://dx.doi.org/10.54097/hbem.v6i.6335.
Texto completo da fonteMcQuilken, Lisa, Nichola Robertson, Michael Polonsky, Paul Harrison e David Bednall. "Perceptions of mobile plan unit pricing and terms and conditions". Marketing Intelligence & Planning 34, n.º 6 (5 de setembro de 2016): 734–53. http://dx.doi.org/10.1108/mip-08-2014-0153.
Texto completo da fonteWu, Zhihui, Lichao Feng e Dongyan Chen. "Coordinating Pricing and Advertising Decisions for Supply Chain under Consignment Contract in the Dynamic Setting". Complexity 2018 (9 de setembro de 2018): 1–11. http://dx.doi.org/10.1155/2018/7697180.
Texto completo da fonteWang, Yongzhao, Liqun Wei e Jianxiong Zhang. "A Joint Dynamic Pricing, Advertising, and Production Model with Inventory-Level-Dependent Goodwill". Discrete Dynamics in Nature and Society 2020 (11 de agosto de 2020): 1–15. http://dx.doi.org/10.1155/2020/9257380.
Texto completo da fonteMandal, Pratap Chandra. "Public Policy Issues in Pricing". International Journal of Applied Management Theory and Research 1, n.º 2 (julho de 2019): 17–30. http://dx.doi.org/10.4018/ijamtr.2019070102.
Texto completo da fonteWang, Yuyan, e Zhaoqing Yu. "Research on Advertising and Pricing in E-Supply Chain Under Different Dominant Modes". Journal of Systems Science and Information 6, n.º 1 (26 de março de 2018): 58–68. http://dx.doi.org/10.21078/jssi-2018-058-11.
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