Livros sobre o tema "Advertising Pricing"
Crie uma referência precisa em APA, MLA, Chicago, Harvard, e outros estilos
Veja os 43 melhores livros para estudos sobre o assunto "Advertising Pricing".
Ao lado de cada fonte na lista de referências, há um botão "Adicionar à bibliografia". Clique e geraremos automaticamente a citação bibliográfica do trabalho escolhido no estilo de citação de que você precisa: APA, MLA, Harvard, Chicago, Vancouver, etc.
Você também pode baixar o texto completo da publicação científica em formato .pdf e ler o resumo do trabalho online se estiver presente nos metadados.
Veja os livros das mais diversas áreas científicas e compile uma bibliografia correta.
Ellison, Glenn. A model of add-on pricing. Cambridge, MA: National Bureau of Economic Research, 2003.
Encontre o texto completo da fonteDorn, Edward G. A successful system for pricing & producing advertising services. Palatine, IL: CEL Publications, 1995.
Encontre o texto completo da fonteDreifürst, Bernhard. Wirkungen von Sonderangebotsaktionen. Bonn: [Bonner Betriebswirtschaftliche Schriften], 1985.
Encontre o texto completo da fonteDevinney, Timothy Michael. Advertising and price elasticity in a model of dominant firm markets. Brussels: European Institute For Advanced Studies in Management, 1988.
Encontre o texto completo da fonteGrewal, Dhruv. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, Mass: Marketing Science Institute, 1996.
Encontre o texto completo da fonteGrewal, Dhruv. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, Mass: Marketing Science Institute, 1996.
Encontre o texto completo da fonteUnited States. Congress. Senate. Special Committee on Aging. Direct-to-consumer advertising of prescription drugs: What are the consequences? : hearing before the Special Committee on Aging, United States Senate, One Hundred Eighth Congress, first session, Washington, DC, July 22, 2003. Washington: U.S. G.P.O., 2003.
Encontre o texto completo da fonteUnited States. Congress. Senate. Special Committee on Aging. Direct-to-consumer advertising of prescription drugs: What are the consequences? : hearing before the Special Committee on Aging, United States Senate, One Hundred Eighth Congress, first session, Washington, DC, July 22, 2003. Washington: U.S. G.P.O., 2003.
Encontre o texto completo da fonteHu, Sheng C. Optimal advertising pricing policies in a mature market: A dynamic duopoly model. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1989.
Encontre o texto completo da fonteHauser, John R. Competitive advertising and pricing in duopolies: The implications of relevant set-response analysis. [Boston, Mass: Division of Research, Harvard Business School, 1987.
Encontre o texto completo da fonteStern, Scott. Empirical implications of physician authority in pharmaceutical decisionmaking. Cambridge, MA: National Bureau of Economic Research, 1998.
Encontre o texto completo da fonteUnited States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism. Direct to consumer advertising (DTC): Hearing before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, first session, July 24, 2001. Washington: U.S. G.P.O., 2004.
Encontre o texto completo da fonteDirect-to-consumer advertising: Marketing, education, or deception? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Energy and Commerce, House of Representatives, One Hundred Tenth Congress, second session, May 8, 2008. Washington: U.S. G.P.O., 2008.
Encontre o texto completo da fonteZenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.
Encontre o texto completo da fonteSunk costs and market structure: Price competition, advertising, and the evolution of concentration. Cambridge, Mass: MIT Press, 1991.
Encontre o texto completo da fonteThe truth about the drug companies: How they deceive us and what to do about it. New York: Random House, 2004.
Encontre o texto completo da fonteAngell, Marcia. The Truth About the Drug Companies. New York: Random House Publishing Group, 2004.
Encontre o texto completo da fonteThe truth about the drug companies: How they deceive us and what to do about it. Carlton North, Vic: Scribe Publications, 2005.
Encontre o texto completo da fonteAngell, Marcia. The truth about the drug companies: How they deceive us and what to do about it. New York: Random House, 2004.
Encontre o texto completo da fonteYao chang hei mu: Zhi yao gong si ru he tao kong ni de qian bao he jian kang? Taibei Shi: Shang zhou chu ban Cheng bang wen hua shi ye gu fen you xian gong si, 2006.
Encontre o texto completo da fonteOffice, General Accounting. Prescription drugs: Companies typically charge more in the United States than in Canada : report to the Chairman, Subcommittee on Health and the Environment, Committee on Energy and Commerce, House of Representatives. Washington, D.C: The Office, 1992.
Encontre o texto completo da fonteOffice, General Accounting. Prescription drugs: Prices available through discount cards and from other sources : [report to] Congressional Requesters. Washington, D.C: U.S. General Accounting Office, 2001.
Encontre o texto completo da fonteOffice, General Accounting. Prescription drugs: Spending controls in four European countries : report to the Chairman, Special Committee on Aging, U.S. Senate. Washington, D.C: The Office, 1994.
Encontre o texto completo da fonteOffice, General Accounting. Prescription drugs: Information on selected drug utilization review systems : report to the chairman, Special Committee on Aging, U.S. Senate. Washington, D.C: The Office, 1989.
Encontre o texto completo da fonteOffice, General Accounting. Prescription drugs: Drug company programs help some people who lack coverage : report to Congressional Requesters. Washington, D.C. (P.O. Box 37050, Washington, D.C. 20013): U.S. General Accounting Office, 2000.
Encontre o texto completo da fonteOffice, General Accounting. Prescription drugs: Changes in prices for selected drugs : report to congressional requesters. Washington, D.C: GAO, 1992.
Encontre o texto completo da fonteOffice, General Accounting. Prescription drugs: Many factors affected FDA's approval of selected "pipeline" drugs : report to congressional requesters. Washington, D.C. (P.O. Box 37050, Washington, DC 20013): The Office, 2000.
Encontre o texto completo da fonteOffice, General Accounting. Prescription drugs: Expanding access to federal prices could cause other price changes : report to congressional requesters. Washington, D.C. (P.O. Box 37050, Washington, D.C. 20013): The Office, 2000.
Encontre o texto completo da fonteVudali, Madhu, e Andy Atherton. Pricing of On-line Display Advertising. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199543175.013.0007.
Texto completo da fonteLegler, Carsten. Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- und Werbestrategien. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2018.
Encontre o texto completo da fonteLegler, Carsten. Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- und Werbestrategien. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2018.
Encontre o texto completo da fonteLegler, Carsten. Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- und Werbestrategien. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2018.
Encontre o texto completo da fonteLegler, Carsten. Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- und Werbestrategien. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2018.
Encontre o texto completo da fonteDirect-to-consumer Advertising Of Prescription Drugs: What Are The Consequences?, Hearing, July 22, 2003. Bernan Assoc, 2003.
Encontre o texto completo da fonteHarvard University Graduate School of B, John R. Hauser e Sloan School of Management. Competitive Advertising and Pricing in Duopolies: The Implications of Relevant Set-Response Analysis. Creative Media Partners, LLC, 2018.
Encontre o texto completo da fonteUS GOVERNMENT. Direct to Consumer Advertising (Dtc): Hearing Before the Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism of the Committee on Commerce,. Government Printing Office, 2004.
Encontre o texto completo da fonteDennis, Pamela Erickson. The effects of banning direct uninvited solicitation on pricing, bidding, search and switching decisions in the market for audit services. 1989.
Encontre o texto completo da fonteSutton, John. Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration. The MIT Press, 2007.
Encontre o texto completo da fonteSchweitzer, Stuart O., e Z. John Lu. Pharmaceutical Marketing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190623784.003.0011.
Texto completo da fonteVoit, Wolfgang, ed. Werberecht und Absatzförderung/Preisrecht. Nomos Verlagsgesellschaft mbH & Co. KG, 2019. http://dx.doi.org/10.5771/9783748903499.
Texto completo da fonteThe Truth About the Drug Companies: How They Deceive Us and What to Do About It. Random House Trade Paperbacks, 2005.
Encontre o texto completo da fonteAngell, Marcia. The Truth About the Drug Companies: How They Deceive Us and What to Do About It. Random House, 2004.
Encontre o texto completo da fontePrescription drugs: Selected direct-to-consumer advertising studies have methodological flaws : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives. Washington, D.C: The Office, 1991.
Encontre o texto completo da fonte