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Artigos de revistas sobre o tema "Advertising and Children"

Autor: Grafiati

Publicado: 4 de junho de 2021

Última modificação: 29 de julho de 2024

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1

Rozendaal, Esther, e Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising". Journal of Media Psychology 32, n.º 3 (julho de 2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

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Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive short- and long-term effects of the intervention on children’s understanding of advertising’s tactics. Structural equation analysis showed that the intervention-induced changes in children’s understanding of advertising’s tactics were not related to any changes in their use of advertising coping strategies or their advertising susceptibility. No other intervention effects were found. However, structural equation analyses showed that, regardless of the intervention, motivation and ability to use advertising coping strategies are both associated with children’s actual coping behavior. These findings indicate that motivation and ability to effectively use advertising coping strategies are important empowering factors that should be taken into account in future research on children’s advertising coping behavior and in advertising intervention development.

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GRAD, Iulia. "Ethical Considerations on Advertising to Children". Postmodern Openings 6, n.º 2 (11 de dezembro de 2015): 43–57. http://dx.doi.org/10.18662/po/2015.0602.04.

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Eagle, Lynne, Sandy Bulmer, Anne de Bruin e Philip J. Kitchen. "Advertising and Children". Journal of Promotion Management 11, n.º 2-3 (11 de abril de 2005): 175–94. http://dx.doi.org/10.1300/j057v11n02_12.

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ROBERTSON, THOMAS S., SCOTT WARD, HUBERT GATIGNON e DONNA M. KLEES. "Advertising and Children". Communication Research 16, n.º 4 (agosto de 1989): 459–85. http://dx.doi.org/10.1177/009365089016004001.

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Romana Puggelli, Francesca, e Mauro Bertolotti. "Healthy and unhealthy food in Italian television ads for adults and children". Young Consumers 15, n.º 1 (14 de abril de 2014): 58–67. http://dx.doi.org/10.1108/yc-03-2013-00364.

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Purpose – The aim of the research is to investigate how healthy and unhealthy foods (e.g., those of little nutritional value, but high fat and sugar content) are represented in televised advertising, analyzing the differences in persuasive strategies used to promote them. Design/methodology/approach – Content analysis was performed on 62 food advertisings broadcast on the main Italian national TV channels, focusing on target, representation of food consumption, number and gender of the main characters, visual and sound effects (i.e. music jungles etc.) and references to nutritional properties. Findings – Results showed that healthy food products are marketed almost exclusively to adults, using adult-oriented advertising techniques, whereas unhealthy food advertisings rely on communicative formats and appeals more suited for children and adolescents. Originality/value – The research first investigated, with a simple descriptive approach, how television advertising of unhealthy food products relies on specifically crafted communication in order to attract young consumers' attention and, ultimately, affect their buying intentions.

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Radesky, Jenny, Yolanda (Linda) Reid Chassiakos, Nusheen Ameenuddin e Dipesh Navsaria. "Digital Advertising to Children". Pediatrics 146, n.º 1 (22 de junho de 2020): e20201681. http://dx.doi.org/10.1542/peds.2020-1681.

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Planells Valero, Marisa. "Advertising to Chinese children". Young Consumers 10, n.º 2 (12 de junho de 2009): 170–74. http://dx.doi.org/10.1108/17473610910964741.

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Kolish, Elaine D. "Food Advertising to Children". Nutrition Today 49, n.º 2 (2014): 68–76. http://dx.doi.org/10.1097/nt.0000000000000019.

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Kolish, Elaine D., e Maureen Enright. "Food Advertising For Children". Health Affairs 29, n.º 8 (agosto de 2010): 1556. http://dx.doi.org/10.1377/hlthaff.2010.0615.

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Jenkins, John. "Tobacco Advertising and Children". International Journal of Advertising 7, n.º 4 (janeiro de 1988): 357–67. http://dx.doi.org/10.1080/02650487.1988.11107076.

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Goldstein, Jeffrey. "Children and Advertising — The Research". International Journal of Advertising and Marketing to Children 1, n.º 2 (fevereiro de 1999): 113–18. http://dx.doi.org/10.1108/eb027603.

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Pettigrew, Simone, e Shelley Davies. "Advertising to Children in Schools". Alternative Law Journal 40, n.º 1 (março de 2015): 33–35. http://dx.doi.org/10.1177/1037969x1504000108.

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Jarlbro, Gunilla. "Children and Advertising on Television". Nordicom Review 22, n.º 2 (1 de dezembro de 2001): 71–78. http://dx.doi.org/10.1515/nor-2017-0356.

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Kenway, Jane, e Jane Bullen. "Consuming Children: Education-entertainment-advertising". British Educational Research Journal 29, n.º 2 (abril de 2003): 267–76. http://dx.doi.org/10.1080/0141192032000060984.

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Delgado, Rosângela, e Paula Foschia. "Advertising to children in Brazil". Young Consumers 4, n.º 3 (junho de 2003): 65–68. http://dx.doi.org/10.1108/17473610310813915.

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Duff, Rosemary. "What advertising means to children". Young Consumers 5, n.º 2 (março de 2004): 41–50. http://dx.doi.org/10.1108/17473610410814157.

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Plogell, Michael, e Jesper Sundström. "Advertising to children in Sweden". Young Consumers 5, n.º 2 (março de 2004): 65–68. http://dx.doi.org/10.1108/17473610410814184.

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Béjot, Michel, e Barbara Doittau. "Advertising to children in France". Young Consumers 5, n.º 3 (junho de 2004): 69–72. http://dx.doi.org/10.1108/17473610410814274.

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Luisa Cassandro, Maria, e Felix Hofer. "Children and advertising in Italy". Young Consumers 5, n.º 4 (setembro de 2004): 74–80. http://dx.doi.org/10.1108/17473610410814364.

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Arochi, Roberto, Karl H. Tessmann e Oliver Galindo. "Advertising to children in Mexico". Young Consumers 6, n.º 4 (setembro de 2005): 82–85. http://dx.doi.org/10.1108/17473610510680911.

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Volz, Gerhard W., Felipe Bances Handschuh e Dora Poshtakova. "Advertising to children in Spain". Young Consumers 6, n.º 2 (março de 2005): 71–76. http://dx.doi.org/10.1108/17473610510701124.

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Hofer, Peter, e Jeannette Bieri. "Advertising to children in Switzerland". Young Consumers 6, n.º 3 (junho de 2005): 80–81. http://dx.doi.org/10.1108/17473610510701232.

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Vadehra, Sharad. "Advertising to children in India". Young Consumers 6, n.º 1 (janeiro de 2005): 75–78. http://dx.doi.org/10.1108/17473610510814453.

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Mirandah, Patrick. "Advertising to children in Malaysia". Young Consumers 7, n.º 1 (janeiro de 2006): 74–76. http://dx.doi.org/10.1108/17473610610701420.

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Wood, Ali. "Fashionable childhood – children in advertising". International Journal of Play 7, n.º 1 (2 de janeiro de 2018): 124–26. http://dx.doi.org/10.1080/21594937.2018.1433616.

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Costabel, U. "Tobacco Advertising that Endangers Children". Pneumologie 56, n.º 4 (abril de 2002): 229. http://dx.doi.org/10.1055/s-2002-25069.

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Cardwell-Gardner, T. Cardwell-Gardner, e J. A. Bennett. "Television advertising to young children". Communicare: Journal for Communication Studies in Africa 19, n.º 1 (31 de outubro de 2022): 44–60. http://dx.doi.org/10.36615/jcsa.v19i1.1834.

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Children are becoming increasingly important as a focus for marketing strategies as aresult of not only their increased purchasing power, but also because of the influencethey exert on parental purchasing decisions. Currently, little is known about howchildren view television advertising messages directed at them, or the advertisingformats that appeal to them. The purpose of this research was therefore to discoverhow young children view television adverts directed specifically at them. Data wascollected by making use of eight focus groups. The findings suggest inter alia thatseparate messages must be formulated for boys and girls, that messages must containa cleverly told story, and that the message must be relevant to them

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Kinsey, Joanna. "The Use of Children in Advertising and the Impact of Advertising Aimed at Children". International Journal of Advertising 6, n.º 2 (janeiro de 1987): 169–75. http://dx.doi.org/10.1080/02650487.1987.11107013.

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Martínez, Carolina. "The struggles of everyday life: How children view and engage with advertising in mobile games". Convergence: The International Journal of Research into New Media Technologies 25, n.º 5-6 (27 de novembro de 2017): 848–67. http://dx.doi.org/10.1177/1354856517743665.

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Digital and mobile games are an important part of many children’s daily media usage and are used by children for, among other things, entertainment and relaxation purposes. Mobile games are commonly ‘free-to-play’ and have revenue models based on in-app purchases and advertising. These revenue models affect the content and structure of mobile games and, consequently, also the gaming experiences. Drawing on group interviews with 9- and 12-year-old children, this article analyses how children view and engage with advertising in mobile games, and what consequences in-game advertising have for children’s game experiences. The results show that children’s engagement with in-game advertising takes the form of a struggle and that children both resist and resign themselves to the advertising strategies. Advertising brings about negative experiences of deception, enforcement and confrontation, and interrupts moments of enjoyment, achievement and immersion during gameplay. These results suggest that playing advertising-based free-to-play mobile games is a demanding environment for children.

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Potvin Kent, Monique, Elise Pauzé, Lauren Remedios, David Wu, Julia Soares Guimaraes, Adena Pinto, Mariangela Bagnato et al. "Advertising expenditures on child-targeted food and beverage products in two policy environments in Canada in 2016 and 2019". PLOS ONE 18, n.º 1 (11 de janeiro de 2023): e0279275. http://dx.doi.org/10.1371/journal.pone.0279275.

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Background The food industry advertises unhealthy foods intended for children which in turn fosters poor diets. This study characterized advertising expenditures on child-targeted products in Canada and compared these expenditures between Quebec, where commercial advertising to children under 13 is restricted, and the rest of Canada, where food advertising to children is self-regulated. Methods Advertising expenditures data for 2016 and 2019 for 57 select food categories and five media channels were licensed from Numerator. Products and brands targeted to children were identified based on their nature and the advertising techniques used to promote them. Advertising expenditures were classified as healthy/unhealthy using Health Canada’s nutrient profile model. Expenditures per child capita aged 2–12 years were calculated and expenditures from 2016 were adjusted for inflation. Advertising expenditures were described by media, food category, year, and geographic region. Results Overall, $57.2 million CAD was spent advertising child-targeted products in Canada in 2019. Television accounted for 77% of expenditures followed by digital media (18%), and the food categories with the highest expenditures were candy/chocolate (30%) and restaurants (16%). The totality of expenditures (99.9%-100%) in both Quebec and the rest of Canada in 2016 and 2019 were considered ‘unhealthy’. Across all media channels (excluding digital), advertising expenditures were 9% lower in 2019 versus 2016. Advertising expenditures per capita were 32% lower in Quebec ($9.40/capita) compared to the rest of the country ($13.91/capita). Conclusion In Canada, millions are spent promoting child-targeted products considered inappropriate for advertising to children. While per capita advertising expenditures for these products are lower in Quebec compared to the rest of Canada, they remain high, suggesting that Quebec’s commercial advertising restrictions directed to children are likely not sufficiently protecting them from unhealthy food advertising.

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Spielvogel, Ines Katrin. "A Path Toward a More Understandable Advertising Disclosure for Children". MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43 (26 de julho de 2021): 97–126. http://dx.doi.org/10.21240/mpaed/43/2021.07.26.x.

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Children are heavily confronted with advertising messages in their media environments. Given the emotional nature of contemporary advertising and children’s still developing cognitive skills, young consumers are hardly able to cope critically with advertising attempts. So that children are able to detect the persuasive intent, advertising disclosures are viewed as potential supportive measures to mitigate harm that excessive advertising might cause to children. However, the effects of advertising disclosures on children’s awareness of persuasion, i.e., “persuasion knowledge,” appear to be mixed. Moreover, scholars of this research field lack a consensus about what kind of determining factors play important roles in terms of children’s persuasion knowledge activation through disclosures. The present study builds on persuasion knowledge literature and investigates whether the factors identified in this research field can be also transferred to advertising disclosures. The results of a literature review of previous disclosure research show that disclosures might need specific ‘features’ so that advertising disclosures can be effective among children. Furthermore, not all children appear to be equally likely to grasp the meaning of disclosures. However, individual factors other than age might be more important in this context, including environment and situation. Finally, opportunities for future research are discussed.

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Clarke, Barbie. "The complex issue of food, advertising, and child health". Young Consumers 5, n.º 1 (31 de dezembro de 2003): 11–16. http://dx.doi.org/10.1108/17473610410814003.

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Interviews Jeremy Preston, Director of the Food Advertising Unit in the UK, on the crucial issues of child obesity and health; the FAU was set up in 1995 under the auspices of the Advertising Association. Explains the work of the FAU in acting as a centre for information, communication and research in the field of food advertising, especially in regard to children. Reviews the legislation in various countries which attempts to restrict the amount of advertising to children. Outlines Jeremy Preston’s views that children are more sophisticated than adults think, and that they know how advertising works from a young age; he sees education, exercise and improved labelling as important methods of promoting healthy lifestyles to children.

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De Pauw, Pieter, Ralf De Wolf, Liselot Hudders e Veroline Cauberghe. "From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats". New Media & Society 20, n.º 7 (19 de setembro de 2017): 2604–28. http://dx.doi.org/10.1177/1461444817728425.

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Despite that contemporary advertising is decreasingly about persuading children through persuasive messages and increasingly about influencing them through implicit tactics, little attention has been given to how children may cope with advertising by understanding and evaluating the new advertising tactics. Drawing on 12 focus groups entailing 60 children of ages 9–11 years, this article investigates children’s advertising literacy by exploring their knowledge and judgements (and accordingly reasoning strategies) of the new advertising formats. In particular, insight is provided into children’s critical reflection on the tactics of brand integration, interactivity and personalization in the advertising formats brand placement, advergames and retargeted pre-roll video ads on social media. It is shown that while children not spontaneously do so, they appear to have the ability to understand these tactics and form judgements about their (moral) appropriateness, thereby considering a wide range of societal actors.

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Shin, Wonsun. "Active mediation of television, internet and mobile advertising". Young Consumers 18, n.º 4 (20 de novembro de 2017): 378–92. http://dx.doi.org/10.1108/yc-06-2017-00700.

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Purpose The purposes of this study are to examine how parents implement discussion-based parental mediation (i.e. active mediation) to influence the way children understand advertising on television, computers and smartphones and to investigate factors associated with parental mediation practices. Design/methodology/approach A survey was conducted with parents in Singapore whose children were watching television, using computers with internet access and using smartphones. Findings The degree to which parents engage in active mediation of advertising is similar across different media. Active mediation of advertising is more a function of parents’ attitudes toward advertising directed to children, parents’ concerns about media influence on their children and parental self-efficacy rather than the age of their children. Research limitations/implications The survey was conducted in a single country and did not examine the consequences of parental mediation of advertising. Future research should consider cross-cultural perspectives and investigate the outcomes of parental mediation. Practical implications For advertising practitioners, this study argues that it is important to understand how parents view different forms of advertising. For media educators and policy makers, this study suggests that various parental factors should be considered to develop effective guidelines for parents. Originality/value This study adds novel insights to the literature on consumer socialization by investigating how parents – the primary socialization agents in children’s development of consumption-related behaviors – help children understand advertising across different media.

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Hajduova, Zuzana, Nikoleta Hutmanova, Lubor Jusko e Ludovít Molitoris. "The influence of advertising on children's buying behaviour: a case study in Slovakia". Marketing and Management of Innovations 5, n.º 3 (2021): 199–210. http://dx.doi.org/10.21272/mmi.2021.3-17.

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Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with the concept of the theory of mind. The relevance of the decision of this scientific problem is that according to several types of research, children are increasingly targeted through various advertising media. Even though their advertising literacy is not fully developed yet. However, nowadays, there is a growing importance of media in our lives and a need to socialize children as consumers because they represent a huge market for advertisers. An empirical study was carried out by designing a questionnaire filled by Slovak children between the ages of 11 and 15. The advertising impact and the degree of impact of the selected types of advertising media on children's consumer behavior were evaluated. The study involved the online method of computer-assisted web interviewing to investigate the influence of advertising media. The authors assessed the degree of the disruptive effect of the selected advertising media on children and the perception of a chosen medium within gender. The most and the least influential type of media were identified. The findings showed no significant difference within gender in the case of advertising media perception by children. The research empirically confirmed and theoretically proved commercial messages aimed at children through different kinds of traditional and electronic media. According to the results, children's buying behavior is mostly influenced by advertising on social media platforms. This type of media mostly integrates sponsored content which has a huge influence on decision making and forming future preferences. The research results can be helpful for further research of commercial messages of social media aimed at children and how those messages affect the whole family and children's future preferences.

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Saha, Nipa. "Advertising food to Australian children: has self-regulation worked?" Journal of Historical Research in Marketing 12, n.º 4 (20 de outubro de 2020): 525–50. http://dx.doi.org/10.1108/jhrm-07-2019-0023.

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Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages. Design/methodology/approach This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and non-government agencies from the early 19th century until the present day. Also included are several other research studies that evaluate the effects of self-regulation on Australian TV food advertising. Findings The government, public health and the food industry have attempted to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes. However, self-regulation is failing to protect Australian children from exposure to unhealthy food advertising. Practical implications The findings could aid the food and beverage industry, and the self-regulatory system, to promote comprehensive and achievable solutions to the growing obesity rates in Australia by introducing new standards that keep pace with expanded forms of marketing communication. Originality/value This study adds to the research on the history of regulation of food advertising to children in Australia by offering insights into the government, public health and food industry’s attempts to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes.

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Dojčinović, Nikola, e Samir Ljajić. "Commercials and its impact on consumers: Children abuse in advertising". Ekonomski izazovi 9, n.º 17 (2020): 105–17. http://dx.doi.org/10.5937/ekoizazov2017105d.

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The modern era of capitalism is characterized by mass production. Consumer society is the target of producers whose demand depends on financial success of companies. An important correlation between consumers and producers is created by advertising and propaganda activities. Traditional and new media through which the advertising message is conveyed play an important mediating role. Marketing agencies nowadays offer advertising creation services, run by an entire team of PR managers. Many commercials are created in a way that approaches the form of art, without taking any care about ethical principles. In this paper, we highlight the manipulative, persuasive influence of advertising and the abuse of children in advertisements.The first part of the paper covers the definition of advertising and the chapter about advertising in the media. In the second part of paper, attention is paid to the impact of advertising on consumers, as well as on the role of children abuse in commercials. Based on the analyzed commercials, it is concluded that children in advertisements are used as a means of achieving economic goals, and that the elements of the analyzed advertisements are used to manipulate children.

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Caraher, Martin, Jane Landon e Kath Dalmeny. "Television advertising and children: lessons from policy development". Public Health Nutrition 9, n.º 5 (agosto de 2006): 596–605. http://dx.doi.org/10.1079/phn2005879.

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AbstractAimTo conduct a policy review of the regulations related to food advertising on television aimed at children.DesignThe study consisted of documentary analysis of relevant legislation and policy documents related to children's advertising from both industry and non-governmental organisations at a global level and in 20 countries. This was supported with semi-structured telephone interviews with individuals from 11 countries.ResultsThe initial findings resulted in a listing of regulatory impacts from which we developed a taxonomy of regulatory schemes. There was a tension between the development of legislation to cover this area and the use of voluntary agreements and codes. This tension represents a food industry/civic society split. The food and advertising industries are still engaged in a process of denying the impact of advertising on food choice and children as well as commissioning their own research. Outright bans are unusual, with most countries addressing the situation through voluntary agreements and self-regulation. We found a deep division over the way forward and the role and place of legislation. Policy-makers expressed concerns that national legislation was increasingly less relevant in dealing with broadcast media transmitted from outside national boundaries and therefore not subject to the receiving countries' laws but to the laws of the country from which they were transmitted.ConclusionsThe options for the regulation of advertising targeted at children range from (1) a complete ban on advertising as in the case of Sweden, through (2) partial restrictions on advertising by type of food, target group or limits on the amount of advertisements or times shown, to (3) continuation of self-regulation by the advertising and food industries. There is a global dimension to regulation that needs to be built in, as national frontiers are no barriers to broadcast media and public health nutrition needs to ensure that its concerns are heard and addressed.

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Kuchma, Vladislav R., Anna Yu Makarova, Elena V. Naryshkina, Natalia L. Yamshchikova, Eugenia D. Laponova e Valeria R. Yumaguzhina. "Hygienic evaluation of television advertising and adherence to consumer rights". Hygiene and sanitation 101, n.º 12 (12 de janeiro de 2023): 1534–41. http://dx.doi.org/10.47470/0016-9900-2022-101-12-1534-1541.

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Introduction. In the changing socio-economic conditions, the problem of advertising for children, using a child’s image, the impact of advertising on children’s food consumption and the consequences for their health, has not been sufficiently studied. The choice of unhealthy foods has public health implications, increasing the risks of developing noncommunicable diseases. The use of children’s images in advertising is of concern to specialists in the field of preserving the health of children, since the peculiarities of development and imperfection of legislation in the field of advertising make adolescents vulnerable to the effects of advertising promotion of food. The aim of the study was a qualitative and quantitative analysis of food and beverages advertising intended for children and adolescents on Russian television, and an assessment of the impact of television advertising with the participation of children on the consumer. Materials and methods. A cross-sectional study of food and beverages advertising for children, broadcast on TNT’s Carousel channel (sample of 513 ads), was conducted. To assess the impact of advertising on the potential ability of the consumer to purchase the advertised product, a random sample of undergraduate students was selected. Results. In 36.7% of the analyzed advertisements appeared products with excessive sugar content, chips, fast food. Conclusion. On children’s television channels, more than half of the commercials promote food products that are not actually products of the daily diet of kid food, which creates distorted ideas about rational nutrition among children’s audiences. In 24.5% of commercials with the participation of children, there is false information about products containing sugar and rich in trans fats.

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Handsley, Elizabeth, Christopher Nehmy, Kaye Mehta e John Coveney. "A Children’s Rights Perspective on Food Advertising to Children". International Journal of Children’s Rights 22, n.º 1 (2014): 93–134. http://dx.doi.org/10.1163/15718182-55680024.

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This article applies the United Nations Convention on the Rights of the Child to the regulation of food advertising for the prevention of childhood obesity, evaluating the advertising regulation in six jurisdictions against the principles of the Convention. It finds that the Convention would support strict regulation of food advertising for the prevention of childhood obesity; and in particular that such regulation would be appropriate to the model of co-operation between the state and parents that the Convention posits. The article also raises the question whether the grooming of children as consumers through advertising might be a form of economic exploitation.

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McNaught, Melania. "Advertising Leads to Consumerism in Children". Canadian Journal of Family and Youth / Le Journal Canadien de Famille et de la Jeunesse 13, n.º 3 (28 de abril de 2021): 363–70. http://dx.doi.org/10.29173/cjfy29708.

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