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Bibliografias temáticas / Advertising and Children

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Literatura científica selecionada sobre o tema "Advertising and Children"

Autor: Grafiati

Publicado: 4 de junho de 2021

Última modificação: 29 de julho de 2024

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Artigos de revistas sobre o assunto "Advertising and Children"

1

Rozendaal, Esther, e Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising". Journal of Media Psychology 32, n.º 3 (julho de 2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

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Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive short- and long-term effects of the intervention on children’s understanding of advertising’s tactics. Structural equation analysis showed that the intervention-induced changes in children’s understanding of advertising’s tactics were not related to any changes in their use of advertising coping strategies or their advertising susceptibility. No other intervention effects were found. However, structural equation analyses showed that, regardless of the intervention, motivation and ability to use advertising coping strategies are both associated with children’s actual coping behavior. These findings indicate that motivation and ability to effectively use advertising coping strategies are important empowering factors that should be taken into account in future research on children’s advertising coping behavior and in advertising intervention development.

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GRAD, Iulia. "Ethical Considerations on Advertising to Children". Postmodern Openings 6, n.º 2 (11 de dezembro de 2015): 43–57. http://dx.doi.org/10.18662/po/2015.0602.04.

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Eagle, Lynne, Sandy Bulmer, Anne de Bruin e Philip J. Kitchen. "Advertising and Children". Journal of Promotion Management 11, n.º 2-3 (11 de abril de 2005): 175–94. http://dx.doi.org/10.1300/j057v11n02_12.

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ROBERTSON, THOMAS S., SCOTT WARD, HUBERT GATIGNON e DONNA M. KLEES. "Advertising and Children". Communication Research 16, n.º 4 (agosto de 1989): 459–85. http://dx.doi.org/10.1177/009365089016004001.

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Romana Puggelli, Francesca, e Mauro Bertolotti. "Healthy and unhealthy food in Italian television ads for adults and children". Young Consumers 15, n.º 1 (14 de abril de 2014): 58–67. http://dx.doi.org/10.1108/yc-03-2013-00364.

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Purpose – The aim of the research is to investigate how healthy and unhealthy foods (e.g., those of little nutritional value, but high fat and sugar content) are represented in televised advertising, analyzing the differences in persuasive strategies used to promote them. Design/methodology/approach – Content analysis was performed on 62 food advertisings broadcast on the main Italian national TV channels, focusing on target, representation of food consumption, number and gender of the main characters, visual and sound effects (i.e. music jungles etc.) and references to nutritional properties. Findings – Results showed that healthy food products are marketed almost exclusively to adults, using adult-oriented advertising techniques, whereas unhealthy food advertisings rely on communicative formats and appeals more suited for children and adolescents. Originality/value – The research first investigated, with a simple descriptive approach, how television advertising of unhealthy food products relies on specifically crafted communication in order to attract young consumers' attention and, ultimately, affect their buying intentions.

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Radesky, Jenny, Yolanda (Linda) Reid Chassiakos, Nusheen Ameenuddin e Dipesh Navsaria. "Digital Advertising to Children". Pediatrics 146, n.º 1 (22 de junho de 2020): e20201681. http://dx.doi.org/10.1542/peds.2020-1681.

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Planells Valero, Marisa. "Advertising to Chinese children". Young Consumers 10, n.º 2 (12 de junho de 2009): 170–74. http://dx.doi.org/10.1108/17473610910964741.

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Kolish, Elaine D. "Food Advertising to Children". Nutrition Today 49, n.º 2 (2014): 68–76. http://dx.doi.org/10.1097/nt.0000000000000019.

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Kolish, Elaine D., e Maureen Enright. "Food Advertising For Children". Health Affairs 29, n.º 8 (agosto de 2010): 1556. http://dx.doi.org/10.1377/hlthaff.2010.0615.

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Jenkins, John. "Tobacco Advertising and Children". International Journal of Advertising 7, n.º 4 (janeiro de 1988): 357–67. http://dx.doi.org/10.1080/02650487.1988.11107076.

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Teses / dissertações sobre o assunto "Advertising and Children"

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Tang, Yin-loong Raymond. "Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /". Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19003602.

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Uyan, Gülçin. "The Effects of Television Advertising on Children as Consumer". Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2584.

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Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents, and the respondents are in the ages 12-21 and 45-55.

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Buijzen, Moniek. "Television advertising aimed at children intended and unintended effects /". Amsterdam : Amsterdam : The Amsterdam School of Communications Research, ASCoR ; Universiteit van Amsterdam [Host], 2003. http://dare.uva.nl/document/70821.

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Hurt, Jillian. "A content analysis of food advertisements during children's TV programming /". View online, 2009. http://repository.eiu.edu/theses/docs/32211131566317.pdf.

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Tziortzi, Athanasia. "Ther percieved effects of food advertising on children in Cyprus". Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500099.

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Yziortzi, Athanasia. "The Percieved Effects of Food Advertising on Children in Cyprus". Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500419.

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Whalen, R. "Television food advertising to children : exposure, power and potential consequences". Thesis, University of Liverpool, 2016. http://livrepository.liverpool.ac.uk/3008157/.

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Falardo, Sara Figueiredo Caeiro. "Children emotional reactions toward advertising and brands: A drawing experiment". Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10071.

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Boyland, Emma. "Television food advertising to children : nature, extent and potential consequences". Thesis, University of Liverpool, 2011. http://livrepository.liverpool.ac.uk/1474/.

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Background: Experimental studies have shown that exposure to food advertising on television can affect children’s food preferences, choices and consumption in the short-term. However, little is known about the role of habitual television viewing (and therefore food advert exposure) and its potential relationship with brand awareness, brand requests, food preferences and weight status in children. The published research examining the UK television food advertising landscape also has a number of limitations that restrict its usefulness in assessing the potential influence of such food promotion on children’s diets. The current thesis used innovative methodologies to examine hypotheses arising from these issues in 6-13 year old children and on the UK television channels most popular with this age group. Key Findings: Effects of acute, experimental food advertising exposure (Chapter 3): Relative to toy advertisement exposure, food advertising exposure increased all children’s selection of branded and non-branded fat and carbohydrate items from food preference measures. No weight status differences in food preferences or response to advertising were found. Preferences for branded food items were particularly enhanced in high TV viewing children following food adverts suggesting that these children may have an increased susceptibility to these messages. However, all children were better able to recognise food adverts than toy adverts. Effects of habitual food advertising exposure (Chapters 3-5): Food preference differences between high and low TV viewers were evident in the absence of experimental television food advertising exposure in Chapters 4 and 5. All children were better able to correctly identify product names from brand character stimuli than vice versa. Higher habitual advertising exposure did not confer a greater ability to recognise food advertisements (Chapter 3) nor identify brand characters or products. Children with greater brand awareness did not display greater self-reported preferences for branded food items. The extent of food advertising on UK television (Chapter 6): Food advertising on television varied across channels, channel types, broadcast platforms, viewing times and recording periods (months of the year). The foods advertised on the channels most popular with young people were predominantly unhealthy items, even during periods when large numbers of children are watching, with promotions for healthy foods comprising less than a fifth of all food advertisements. The nature of food advertising on UK television (Chapter 6): Promotional characters (such as brand equity characters, licensed characters and celebrities) were often used to promote unhealthy foods to young people, although their use to promote healthier food items was greatest on dedicated children’s channels. Food adverts aimed at children principally rely on ‘fun’ as a key attribute of both the advertising experience and the use/consumption of the product. Food brand websites were most likely to be promoted during food adverts aimed at teenagers or adults. Implications: This thesis increases understanding of the effects of habitual food advertising exposure on food preferences and food preference responses to acute, experimental food advertising, in addition to providing a comprehensive assessment of the television food advertising landscape in the UK following regulatory reform.

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Da, Fonseca Abel Alexandre Ferreira Claro. "South African parents' perception of television food advertising directed at children / A.A.F.C. da Fonseca". Thesis, North-West University, 2010. http://hdl.handle.net/10394/4447.

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Advertising to children has received regular focus since 1961, yet it remains a controversial topic. When people speak about advertising to children, they are frequently discussing food advertising. Recent concerns about food, nutrition and an increase in childhood obesity have resulted in a resurgence of interest towards advertising to children. Many factors contribute to the rise in childhood obesity; and advertising of unhealthy food to children has been recognised as one such factor. Advertising to children is fraught with ethical concerns. Children are considered to be vulnerable and susceptible to the influence of television advertising, since they do not possess the cognitive ability to comprehend or evaluate the advertisements they enjoy watching. Although there is ample research regarding the advertising of food to children, research on how parents perceive the impact of television food advertising on their children?s food preferences, as well as the overall level of parental concern with regard to this issue is limited. This study, aimed at exploring South African parents' perceptions of television food advertising to children, is in context of the widespread concern about TV food advertising, the increasing incident of obesity among children and a number of initiatives in other countries to limit children?s exposure to food advertising. A literature review was undertaken, which gave rise to the identification of the problem statement and objectives. Following the literature review, an empirical study was conducted with the aid of a questionnaire, as measuring instrument, to identify parents' perceptions of TV food advertising to children, in particular, parents with children aged between 3 and 14 years. The empirical study was conducted at a crèche in Vanderbijlpark, South Africa. The empirical research conducted for this study revealed that parents perceive it to be unacceptable for food to be advertised to children during their TV-viewing hours, in particular unhealthy food, and that advertising does influence their children's food preferences and eating habits. Parents believe that although regulations exist, these are ineffective in protecting children against advertisers. Furthermore, although parents are not in favour of banning all food advertising to children, they would like to see a reduction of food advertising to children and stronger restrictions being applied to TV food advertising during children?s viewing hours. As an outcome of the parents being exposed to the survey questionnaire, their awareness to the topic will be a lot greater than before. It would be interesting to see if those parents' perceptions have changed as a result of the heightened awareness and therefore it is recommended that the survey be repeated on the same parents within the next year. Furthermore, since the results obtained from this study is a representation of the perceptions of the parents from the geographical area of Vanderbijlpark, South Africa; it is recommended that this survey be conducted in other geographical areas around South Africa.
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.

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Mais fontes

Livros sobre o assunto "Advertising and Children"

1

Blades, Mark, Caroline Oates, Fran Blumberg e Barrie Gunter, eds. Advertising to Children. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256.

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Macklin, M., e Les Carlson. Advertising to Children: Concepts and Controversies. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 1999. http://dx.doi.org/10.4135/9781452225500.

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Carole, Macklin M., e Carlson Les, eds. Advertising to children: Concepts and controversies. Thousand Oaks, Calif: Sage Publications, 1999.

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4

Bansal, S. K. Teleadvertising and children. Jaipur, India: Oxford Book Co., 2008.

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5

Broadcasters, Canadian Association of. The broadcast code for advertising to children. Ottawa: Canadian Association of Broadcasters, 1993.

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6

Organisation for Economic Co-operation and Development. Directorate for Science, Technology, and Industry. e Organisation for Economic Co-operation and Development. Committee on Consumer Policy., eds. Online advertising and marketing directed toward children. Paris: OECD, 1999.

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Shailaja, Bajpai, ed. The impact of television advertising on children. New Delhi: Sage Publications, 1996.

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8

Endelman, Judith E. Old-fashioned children in trade cards. Mineola, N.Y: Dover Pubs., 1989.

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9

Goldstein, Jeffrey H. Children and advertising: Policy implications of scholarly research. London: Advertising Association, 1994.

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10

Woodward, James. Advertising to children: An investigation into whether a ban on advertising to children should be introduced in the UK. London: LCP, 2002.

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Capítulos de livros sobre o assunto "Advertising and Children"

1

Esmaeilpour, Fariba, e Mitra Shabani Nashtaee. "Advertising targeting children". In Food Advertising and Childhood Obesity, 14–23. Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge studies in marketing ; 10: Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-2.

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Gunter, Barrie, Caroline Oates, Fran Blumberg e Mark Blades. "Introduction". In Advertising to Children, 1–16. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_1.

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Owen, Laura, Charlie Lewis e Susan Auty. "Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness". In Advertising to Children, 178–98. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_10.

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Li, Shiying, Megan Pickering, Moondore Ali, Mark Blades e Caroline Oates. "Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages". In Advertising to Children, 199–217. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_11.

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Staiano, Amanda E., e Sandra L. Calvert. "The Influence of Advergames on Children’s Consumer Choices and Behavior". In Advertising to Children, 218–38. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_12.

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Oates, Caroline, Fran Blumberg, Barrie Gunter e Mark Blades. "Conclusions". In Advertising to Children, 239–43. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_13.

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Ali, Moondore, e Mark Blades. "Do Very Young Children Understand Persuasive Intent in Advertisements?" In Advertising to Children, 17–37. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_2.

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Chu, Maria T., Mark Blades e Jane Herbert. "The Development of Children’s Scepticism About Advertising". In Advertising to Children, 38–49. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_3.

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Boyland, Emma J., Joanne A. Harrold, Tim C. Kirkham e Jason C. G. Halford. "Commercial Food Promotion to Children". In Advertising to Children, 50–69. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_4.

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Gunter, Barrie. "Alcohol Advertising and Young People". In Advertising to Children, 70–92. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_5.

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Trabalhos de conferências sobre o assunto "Advertising and Children"

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Burlutskaya, Elena V. "Advertising of children’s goods in the Russian regional and central press in the early 20th century". In Торговля, купечество и таможенное дело в России в XVI–XX веках. ИПЦ НГУ, 2023. http://dx.doi.org/10.31518/tktdr-35-2023-16.

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The article is devoted to the presentation of children’s goods in the advertisements in the central and regional press in the early 20th century. The illustrated magazine “Niva”, the children’s magazine “Putevodny Ogonek” and the newspaper “Orenburg Leaf” were used as sources of information. These print media were widely represented in Orenburg during the period under study. The author has analyzed the assortment of the children’s products and the ways of their promotion on the market. It was found out that the most frequent advertisements were those about baby food, baby cosmetics or dietary supplements. Thus, the main concern of parents, according to advertisers, was the physical health of children. The main target of the advertising was women, mothers. In addition to text, visual advertising of children’s goods, including images of children themselves, gradually began to appear in the publications, which simplified and emotionally enhanced the perception of advertising information.

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Rahayu, Sri, Naldo e Hardika Widi Satria. "How do Indonesian Children View Humorous Advertising on YouTube?" In 3rd International Conference on Vocational Higher Education (ICVHE 2018). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200331.173.

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Krypton, Arius. "The Consumer Behavior of Children Toward Digital Audiovisual Advertising". In 3rd International Conference on Vocational Higher Education (ICVHE 2018). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200331.176.

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Zitmane, Marita, e Marija Vorkule. "Should Influencers be Trusted? Analysis of Influencers’ Interaction with Children and Adolescents on Instagram and Youtube". In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.08.

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Children and adolescents (in study it refers to age group 11 till 17) nowadays spend many hours online on social media following their favorite influencers. Children and adolescents are avid consumers of social media and constitute attractive target audiences for influencer marketing. Studies show that sponsored content from favorite social media influencers appears to be highly influential and may affect brand preferences of given audiences. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages. The influencer interaction with young audiences in Latvian social media landscape still needs to be mapped. This paper reports on a quantitative study of the influencer communication on two social media – YouTube and Instagram. A total of 459 YouTube videos and 654 Instagram posts in time period from 01.01.2021 to 01.01.2022 were selected for analysis. The aim is to acquire knowledge on how influencers communicate with their young audiences, and do they use appropriate advertising disclosures when communicating commercial information, which is a requirement of Latvian legislation. This information is crucial for further discussion on advertising literacy of young audiences as well as legal regulation of influencer marketing. The research finds that influencers in most part do not properly mark the sponsored content. Thus, influencers both do not comply with the regulatory framework, and deny their young audience the tools to employ advertising skills.

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Medjkoune, Tinhinane, Oana Goga e Juliette Senechal. "Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Aspects". In CCS '23: ACM SIGSAC Conference on Computer and Communications Security. New York, NY, USA: ACM, 2023. http://dx.doi.org/10.1145/3576915.3623172.

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Satria, Hardika Widi, Sri Rahayu e Naldo. "Type of Humor and Advertising Effectiveness: Study on Indonesian Children Aged 7–12". In 3rd International Conference on Vocational Higher Education (ICVHE 2018). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200331.174.

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Matos, Ilana Mikelle Farias, Christiane de Paulo Martins, Gileno Edu Lameira de Melo, Alessandro Negreta Cabreira, Rosângela Lima da Silva, Francivaldo José da Conceição Mendes, Juliane Uman Cabreira, Smayk Barbosa Sousa e Jose Robertto Zaffalon Junior. "Behavioral habits of schoolchildren and their relationship with obesity: An integrative review of the literature". In V Seven International Multidisciplinary Congress. Seven Congress, 2024. http://dx.doi.org/10.56238/sevenvmulti2024-147.

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Childhood obesity is characterized by the excessive accumulation of fat that is harmful to quality of life, with a weight/height index greater than the median of the World Health Organization (WHO) Child Growth Standards. Its multifactorial complexity involves socioeconomic, cultural, environmental, genetic and biopsychosocial issues. The increase in consumption of ultra-processed foods, combined with a sedentary lifestyle resulting from the increasing use of screens by children and adolescents, contributes significantly to this scenario. The massive advertising of low-nutrient and high-calorie foods also plays an important role in this reality, fueling what is considered a childhood obesity pandemic. Attention to children's health becomes crucial, as the habits acquired at this stage can directly impact the health of future generations. Health promotion in this context must be carried out collectively, addressing topics such as lifestyle, nutrition and citizenship, aiming to develop skills and confidence in the self-management of young people's lives.

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Kim, Kyungok K., Jerome D. Williams, Sangdo Oh e Gary B. Wilcox. "“KID TESTED, MOM APPROVED”: THE RELATIONSHIP BETWEEN ADVERTISING EXPENDITURES AND BRANDS “MOST-LOVED” BY CHILDREN AND MOTHERS". In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.08.04.

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Sing, Fiona, Sally Mackay, Angela Culpin, Sally Hughes e Boyd Swinburn. "Food Advertising to Children in New Zealand: A Critical Review of the Performance of a Self-Regulatory Complaints System Using a Public Health Law Framework". In NSNZ 2021. Basel Switzerland: MDPI, 2022. http://dx.doi.org/10.3390/msf2022009050.

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White, LE, S. Chambers, K. Skivington e S. Hilton. "RF22 The role of power in regulating online advertising of high in fat, sugar and salt food and beverages to children: parent and stakeholder perspectives". In Society for Social Medicine and Population Health and International Epidemiology Association European Congress Annual Scientific Meeting 2019, Hosted by the Society for Social Medicine & Population Health and International Epidemiology Association (IEA), School of Public Health, University College Cork, Cork, Ireland, 4–6 September 2019. BMJ Publishing Group Ltd, 2019. http://dx.doi.org/10.1136/jech-2019-ssmabstracts.137.

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Relatórios de organizações sobre o assunto "Advertising and Children"

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Jiménez-Marín, G., I. García Medina e E. Bellido-Pérez. Advertising at the point of sale: influence on children´s body image. Revista Latina de Comunicación Social, setembro de 2017. http://dx.doi.org/10.4185/rlcs-2017-1202en.

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Stroud, Rebekah, Kate Smith, Martin O'Connell e Rachel Griffith. Children’s exposure to TV advertising of food and drink. Institute for Fiscal Studies, maio de 2018. http://dx.doi.org/10.1920/bn.ifs.2019.bn0238.

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Andreyeva, Tatiana, Inas Rashad Kelly e Jennifer Harris. Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity. Cambridge, MA: National Bureau of Economic Research, março de 2011. http://dx.doi.org/10.3386/w16858.

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