Artykuły w czasopismach na temat „Women executives – Canada – Biography”

AbstractThe majority of Canada's women premiers were selected to that office while their parties held government. This is uncommon, both in the comparative literature and among premiers who are men. What explains this gendered selection pattern to Canada's provincial premiers’ offices? This paper explores the most common explanation found in the comparative literature for women's emergence as leaders of electorally competitive parties and as chief political executives: women are more likely to be selected when that party is in crisis or decline. Using the population of women provincial premiers in Canada as case studies, evidence suggests three of eight women premiers were selected to lead parties in government that were in crisis or decline; a fourth was selected to lead a small, left-leaning party as predicted by the literature. However, for half of the women premiers, evidence of their party's decline is partial or inconclusive. As a result of this exploration, more research is required to draw generalizations about the gendered opportunity structures that shape how women enter (and exit) the premier's office in Canada.

David Alexander Robertson’s 2015 graphic novel Betty: The Helen Betty Osborne Story connects non-Indigenous Canadians to the racial realities of Canada’s intentionally forgotten past. Robertson translates Helen Betty Osborne’s biography into the accessible format of the graphic novel which allows for a wide range of readers to connect present day racial injustices to the past, generating new understandings surrounding violence against Indigenous peoples in Canada. Helen Betty Osborne, a young female Cree student was abducted and murdered in 1971, targeted for her race and gender. The horrors Betty experienced reveal the connection between her story and the contemporary narrative of Missing and Murdered Indigenous Women in Canada. Betty: The Helen Betty Osborne Story deconstructs Betty’s life from the violence she is subjected to, personifying a historical figure. The graphic novel allows for a visual collision of past and present to express the cycle of colonial violence in Canada ignored by non-Indigenous Canadians despite its continued socio-economic and political impact on Indigenous peoples. As an Indigenous author, Robertson preserves the integrity of Indigenous voice and revives an integral gendered and racialized historical perspective that is necessary to teach. This close reading of Betty: The Helen Betty Osborne Story explores how Robertson uses the graphic novel to revive history and in doing so, demonstrates connections between past and present patterns of racial injustice against Indigenous women in Canada today.

In this paper, we present and explore the case of the Teaching Support Staff Union (TSSU), an independent, directly democratic, and feminist labor union at Simon Fraser University in British Columbia, Canada. Operating continuously since the 1970s, we argue that TSSU is an important example of the ways in which gender and class have intersected within the history of the Canadian labor movement, and a fascinating case of a longstanding socialist feminist union. We also argue that alongside the historical relevance, exploring the constraints and possibilities of a feminist nonhierarchical organizational structure can offer important lessons for organizing in the twenty-first century. Adopting a socialist feminist framework, we speak from our experiences serving as TSSU executives, as graduate students, and as teachers within the larger academic machine. Marking its fortieth year in 2018, this active, young, and angry labor union can provide the labor movement and academics with a case study to reflect on how we can conceptualize social movement unionism; organize around and toward equity, diversity, and justice; and maintain a deep commitment to both feminist and class struggle.

Objective/designLacking diversity in pharmaceutical leadership positions could contribute to inequities in medicine access. The objective of this cross-sectional study was to determine the gender and racial identities of individuals who hold leadership positions in the Canadian pharmaceutical sector.ParticipantsWe compiled a list of all Canadian governmental bodies, pharmaceutical companies and insurance providers. We identified individuals who were part of the leadership team, including executives and members of the board of directors.Primary outcome measuresThe main outcomes of the study were the racialisation and gender of the individuals in leadership positions. The gender and racialisation of an individual were determined by reviewing their name, pronouns and institutional profile through internet searches. Two members of the research team performed the assessment and a third reviewer resolved disagreements.ResultsWe identified 957 individuals holding leadership positions within the pharmaceutical sector, including 280 drug evaluation committee members, 12 governmental executive officers, 273 insurance company executive and board members and 392 executive and board members. Reviewers identified a total of 375 (39.2% of 957) women holding leadership roles, with most of these positions being held by governmental leaders (52.4% of 292) and a minority by insurance (37.0% of 273) and pharmaceutical (30.9% of 392) leaders. There were a total of 157 (16.4% of 957) racialised leaders, with most of these positions being held by governmental (18.5% of 292) and pharmaceutical (18.1% of 392) leaders, and a minority in insurance companies (11.7% of 273). Across the pharmaceutical sector, there were a total of 48 (5.0% of 957) racialised women and 327 (34.2% of 957) white women.ConclusionsLeaders within the Canadian pharmaceutical sector are mostly white men, and racialised women hold few leadership roles. Public policy should recognise that these institutions are mostly led by white men and reasons for this disparity could be explored.

Purpose This paper aims to highlight the under-representation of women in leadership positions across the world. Design/methodology/approach The authors add their unbiased views in presenting the most relevant information found in literature. Findings The paper examines the representation of women in the leadership positions such as board members and/or CEOs/top executives in the corporate world across the globe to understand the new developments that may be changing the status quo. This is a review of legislative changes on bringing parity in boardrooms and its impacts in certain countries where such changes are already implemented. The changes implemented through quotas, penalties, and incentives for including women in boardrooms in certain countries in Europe, Australia, Canada, India, and Kenya show that finally the absence of women in boardrooms has been noticed. The countries are moving towards legal compliance; however, there is still a dearth of women CEOs around the world. Practical implications The paper points toward the fact that the interventions that have happened are late and have failed capable women who could have reached their full professional potential in the western world. Also, taking a cue, the rest of the world can impose sufficient and timely legislative change to leapfrog to a gender equal society at every level, including at the top. Originality/value The paper compiles the most significant facts and figures and presents them in a very concise manner for any busy executive or researcher thus saving hours of reading time.

Since the overwhelming majority of sport opportunity in Canada is enjoyed, organized, and administered by voluntary associations, it is surprising that so little research has been done in this area. This paper reviews the voluntary association literature in general and the sport voluntary association literature in particular. Broadly stated, the general literature shows that voluntary association membership reflects the normative order and no matter what indicator of socioeconomic status is used, there is a direct relationship between SES and participation in voluntary associations. The same, in an accentuated form, is found in sport associations. Furthermore, instrumental associations, both as a whole and in sport, are more dominated by upper SES personnel than are expressive associations. Concerning gender relations, the review shows that the exclusion of women from so many spheres of social life is found with equal severity in the voluntary association literature as a whole and in the sport literature in particular. The final section of the paper examines how power and the control over rules and resources can be used to explain the existing patterns of voluntary association in Canadian sport.

The progress of indigenous women is very important for poverty abolition, attainment of justifiable development and the fight against gender-based violence. Unfortunately, gender discrimination and violence on women is a common problem in every part of the world. In spite of the various developments in all walks of life, cruelty on women is a continuing grief. Destructions of their cultural rights tend to create spiritual violence against aboriginal women. While the Declaration on the Rights of Indigenous Peoples drew special consideration to the requirements and mainly, constitutional rights of indigenous women are called for action to defend them from violence. In spite of, more than one in three aboriginal women are assaulted during their lifetime. Lee Maracle, a world-renowned Native woman writer of Canada, had authored innumerable critically acclaimed literary works which brings out the tribulations faced by the Canadian native women. In her writings, she addresses issues concerning aboriginal women of North America. Through her writings she attempts to achieve liberation of women from the age-old power and tyranny by men. In her biography I Am Woman, she focuses on male- domination and Native women’s subjugation. They lose their individuality and identity and protest for their colour and voices of the people. There is a social prejudice between the Canadian natives and white people. Maracle emphases the Canadian aboriginal legitimacy. She says about the final journey of Native people which ends with liberation. She is one among the Natives whois brutally attacked by the intruders. Maracle concludes the Indigenous People need to rejoice their past because in doing so, it helps to raise their cultures. Celebrating their history stimulates selfimportance in being Indigenous.

Auto/biography has gained new respect through theory written by feminist scholars. People have produced autobiographies for many years, but they have generally been considered either instructive, as when great leaders explain how they became who they are, or merely the product of a self-absorbed person. As Sherrill Grace explains in her introduction to Theatre and AutoBiography, “Until fairly recently, the anti-personal bias of modernism dismissed the auto/biographical as self-indulgent, effeminate, and thus as a failure of art itself” (“Theatre” 20). By focusing on ideas of gender oppression as well as on the lives of women, feminist theatre theory and practice have participated in the societal discourse that has encouraged women to write their own work. This increasingly positive atmosphere has had results. There has been a 23% increase in women playwrights being produced in Canada in the twenty years since Fraticelli’s report on the status of women in Canadian theatre (Burton 21). Auto/biographical theatre is a natural outcome of this work. Women feel stronger in their lives; they are aware that their voices matter (and that they will be listened to carefully) and therefore are compelled to present themselves: [T]he autobiographical voice and eye/l are available to minorities and to groups, such as women, who have been excluded from the dominant discourse and whose stories have been dismissed as worthless … [A] desire for agency, voice, visibility, and subjectivity has surfaced, clamouring for attention and seeking ways to create meaningful identity .. . While this predilection for AutoBiography no doubt satisfies a basic voyeuristic impulse (and does well in the marketplace), it also represents a crucial site for inscribing and preserving cultural memory. (Grace, “Theatre” 14-5)

ObjectivesThis research aimed to examine the perspectives, experiences and practices of international experts in community first response: an intervention that entails the mobilisation of volunteers by the emergency medical services to respond to prehospital medical emergencies, particularly cardiac arrests, in their locality.DesignThis was a qualitative study in which semistructured interviews were conducted via teleconferencing. The data were analysed in accordance with an established thematic analysis procedure.SettingThere were participants from 11 countries: UK, USA, Canada, Australia, New Zealand, Singapore, Ireland, Norway, Sweden, Denmark and the Netherlands.ParticipantsSixteen individuals who held academic, clinical or managerial roles in the field of community first response were recruited. Maximum variation sampling targeted individuals who varied in terms of gender, occupation and country of employment. There were eight men and eight women. They included ambulance service chief executives, community first response programme managers and cardiac arrest registry managers.ResultsThe findings provided insights on motivating and supporting community first response volunteers, as well as the impact of this intervention. First, volunteers can be motivated by ‘bottom-up factors’, particularly their characteristics or past experiences, as well as ‘top-down factors’, including culture and legislation. Second, providing ongoing support, especially feedback and psychological services, is considered important for maintaining volunteer well-being and engagement. Third, community first response can have a beneficial impact that extends not only to patients but also to their family, their community and to the volunteers themselves.ConclusionsThe findings can inform the future development of community first response programmes, especially in terms of volunteer recruitment, training and support. The results also have implications for future research by highlighting that this intervention has important outcomes, beyond response times and patient survival, which should be measured, including the benefits for families, communities and volunteers.

Abstract Study question How diverse is the board-level executive leadership of the leading fertility and reproductive health societies in Europe, Australia and North America? Summary answer There is good gender diversity among the reproductive health societies included in the study, with limited ethnic diversity. What is known already Reproductive health societies promote understanding and interest in reproductive biology and medicine. They are leading authorities, providing guidelines, opinions, and direction to practitioners, policy makers and the public. Membership on these societies’ board is a marker of influence and prestige. Many societies have clear Equality and Diversity Statement on their website, suggesting that they value representation of members from whom they obtain fees. This study presents a quantification of the executive leadership demographic diversity of major fertility and reproductive health societies in Europe, Australia and North America to evaluate diversity in governance. Study design, size, duration We conducted a review of the websites of ten leading fertility and reproductive health societies in the Europe, Australia and North America to quantity gender and ethnic diversity. Data analysis was conducted on the information obtained in January 2022. We included the executive leadership team /governing board members but excluded subgroup leaders or special interest group coordinators. Participants/materials, setting, methods Organisations reviewed include: American College of Obstetricians and Gynaecologists(ACOG), American Society for Reproductive Medicine(ASRM), British Fertility Society(BFS), Canadian Fertility and Andrology Society(CFAS), European Society of Human Reproduction and Embryology(ESHRE), The Fertility Society of Australia and New Zealand(FSA), International Federation of Obstetrics and Gynaecology(FIGO), The Royal Australian and New Zealand College of Obstetricians and Gynaecologists(RANZCOG), Royal College of Obstetricians and Gynaecologists (RCOG), and The Society of Obstetricians and Gynaecologists of Canada(SOGC). Main results and the role of chance Proportion for each demographic group at the time of the study are summarised below; where n = total number of board members; Gender: W= women, M= Men; ethnicity: Wh = White, B = Black and A = Asian. In total, the number of board level/executive leadership members, responsible for governance in the societies reviewed were 112. Gender diversity was 41% Men, 59% Women, while ethnic diversity was 82% White, 3% Black and 15% Asian. It is encouraging to see the gender parity in the executive leadership of the organisations review, there remains an important need to improve ethnic diversity in order to better represent the membership and wider community they serve. This has implications for role-modelling, equity, minimising the negative impact of groupthink and reaching/giving underrepresented group a voice. Limitations, reasons for caution Results presented are based on a snapshot at the time of review. Organisations periodically change leadership. Additionally, gender identification is based on self-identification in individual’s profile biography. Wider implications of the findings As reproductive health organisations continue make extensive contributions to the field, it is important for their leadership to represent the diversity of members and wider population they serve. There remains a need to move beyond diversity and equality statement to actively deploy policies and processes to improve and monitor representation. Trial registration number not applicable

Abstract Background Women are more likely to develop osteoarthritis (OA), and have greater OA pain and disability compared with men, but are less likely to receive guideline-recommended management, particularly racialized women. OA care of diverse women, and strategies to improve the quality of their OA care is understudied. The purpose of this study was to explore strategies to overcome barriers of access to OA care for diverse women. Methods We conducted qualitative interviews with key informants and used content analysis to identify themes regarding what constitutes person-centred OA care, barriers of OA care, and strategies to support equitable timely access to person-centred OA care. Results We interviewed 27 women who varied by ethno-cultural group (e.g. African or Caribbean Black, Chinese, Filipino, Indian, Pakistani, Caucasian), age, region of Canada, level of education, location of OA and years with OA; and 31 healthcare professionals who varied by profession (e.g. family physician, nurse practitioner, community pharmacist, physio- and occupational therapists, chiropractors, healthcare executives, policy-makers), career stage, region of Canada and type of organization. Participants within and across groups largely agreed on approaches for person-centred OA care across six domains: foster a healing relationship, exchange information, address emotions, manage uncertainty, share decisions and enable self-management. Participants identified 22 barriers of access and 18 strategies to overcome barriers at the patient- (e.g. educational sessions and materials that accommodate cultural norms offered in different languages and formats for persons affected by OA), healthcare professional- (e.g. medical and continuing education on OA and on providing OA care tailored to intersectional factors) and system- (e.g. public health campaigns to raise awareness of OA, and how to prevent and manage it; self-referral to and public funding for therapy, greater number and ethno-cultural diversity of healthcare professionals, healthcare policies that address the needs of diverse women, dedicated inter-professional OA clinics, and a national strategy to coordinate OA care) levels. Conclusions This research contributes to a gap in knowledge of how to optimize OA care for disadvantaged groups including diverse women. Ongoing efforts are needed to examine how best to implement these strategies, which will require multi-sector collaboration and must engage diverse women.

Girls are increasingly visible as activists demanding social change, equity and justice. Yet communication between girls and policymakers is fraught with challenges over how to translate young people’s knowledge into policy change. This article traces the history of the manifesto as a form for the marginalized to articulate new social visions, drawing on the Riot grrrl manifestos as examples of this genre. It describes the creation of the first Girlfesto at the 2018 Circles Within Circles event that brought together girls, young people, activists, researchers, and policymakers from six countries in the Global North and South to consider the role of community art-based activism by girls and young people in challenging gender-based violence, concentrating on colonial systems of violence against indigenous women and girls in Canada and South Africa. We analyse the Montebello Girlfesto and the opportunities and challenges in using the Girlfesto model, with reflections from girl participants.

For Canadian-born working-class women, university is often characterized through the axioms of “expanding one’s mind,” “bettering one’s life,” and “saving oneself from a life of hardship.” Associated with these adages is “smartness,” a signature orientation of the academy and a designation that has often excluded the working-class. Our article asks: What does it mean to be a working-class woman in higher education in Canada? How do working-class women negotiate competing notions of “smartness” existing between the university and their home communities? In what ways do these women resist their exclusions from “smartness” and the university project? We answer these questions by drawing on memory stories written by six working-class women who attended or were attending university. The memory stories were written at a series of workshops that one of the authors organized employing the feminist research methodology of Collective Biography. Our analysis illustrates some strategies that working-class and racialized women may use in their encounter with the university including downplaying the value of their working-class backgrounds to make way for the new knowledge to be gained in university, drawing on the strength of community for support, and positioning working-class common sense knowledge as superior to the book knowledge privileged in university. Each story involves the necessity of navigating competing notions of smartness that marks belonging within the university, family, and community.

This paper offers a window into the terrain of corporate influence over violence in the mining industry. The research draws on over 300 pages of internal communications and other corpo-rate documents, which were produced by Vancouver-based Skye Resources and released pub-licly as an affidavit in a civil court case in Ontario, Canada. The documents demonstrate the roles of mining company executives and their collaborators in coordinating events that led to the gang rape of eleven Maya Q’eqchi’ women in Guatemala during a 2007 land eviction. Ana-lyzing the documents through a framework of corporate counter-insurgency (co-COIN), the pa-per explores the importance of international consultants and local elite networks in co-COIN campaigns. The case study explored in this paper contributes to the theorization of public-pri-vate repressive forces within co-COIN. The research also offers a visual tool to map actors in other instances of mining violence, which is intended for use by both academic researchers and anti-mining social movements.

Introduction: Our current obsession with the lives of others “Biography—that is to say, our creative and non-fictional output devoted to recording and interpreting real lives—has enjoyed an extraordinary renaissance in recent years,” writes Nigel Hamilton in Biography: A Brief History (1). Ian Donaldson agrees that biography is back in fashion: “Once neglected within the academy and relegated to the dustier recesses of public bookstores, biography has made a notable return over recent years, emerging, somewhat surprisingly, as a new cultural phenomenon, and a new academic adventure” (23). For over a decade now, commentators having been making similar observations about our obsession with the intimacies of individual people’s lives. In a lecture in 1994, Justin Kaplan asserted the West was “a culture of biography” (qtd. in Salwak 1) and more recent research findings by John Feather and Hazel Woodbridge affirm that “the undiminished human curiosity about other peoples lives is clearly reflected in the popularity of autobiographies and biographies” (218). At least in relation to television, this assertion seems valid. In Australia, as in the USA and the UK, reality and other biographically based television shows have taken over from drama in both the numbers of shows produced and the viewers these shows attract, and these forms are also popular in Canada (see, for instance, Morreale on The Osbournes). In 2007, the program Biography celebrated its twentieth anniversary season to become one of the longest running documentary series on American television; so successful that in 1999 it was spun off into its own eponymous channel (Rak; Dempsey). Premiered in May 1996, Australian Story—which aims to utilise a “personal approach” to biographical storytelling—has won a significant viewership, critical acclaim and professional recognition (ABC). It can also be posited that the real home movies viewers submit to such programs as Australia’s Favourite Home Videos, and “chat” or “confessional” television are further reflections of a general mania for biographical detail (see Douglas), no matter how fragmented, sensationalized, or even inane and cruel. A recent example of the latter, the USA-produced The Moment of Truth, has contestants answering personal questions under polygraph examination and then again in front of an audience including close relatives and friends—the more “truthful” their answers (and often, the more humiliated and/or distressed contestants are willing to be), the more money they can win. Away from television, but offering further evidence of this interest are the growing readerships for personally oriented weblogs and networking sites such as MySpace and Facebook (Grossman), individual profiles and interviews in periodical publications, and the recently widely revived newspaper obituary column (Starck). Adult and community education organisations run short courses on researching and writing auto/biographical forms and, across Western countries, the family history/genealogy sections of many local, state, and national libraries have been upgraded to meet the increasing demand for these services. Academically, journals and e-mail discussion lists have been established on the topics of biography and autobiography, and North American, British, and Australian universities offer undergraduate and postgraduate courses in life writing. The commonly aired wisdom is that published life writing in its many text-based forms (biography, autobiography, memoir, diaries, and collections of personal letters) is enjoying unprecedented popularity. It is our purpose to examine this proposition. Methodological problems There are a number of problems involved in investigating genre popularity, growth, and decline in publishing. Firstly, it is not easy to gain access to detailed statistics, which are usually only available within the industry. Secondly, it is difficult to ascertain how publishing statistics are gathered and what they report (Eliot). There is the question of whether bestselling booklists reflect actual book sales or are manipulated marketing tools (Miller), although the move from surveys of booksellers to electronic reporting at point of sale in new publishing lists such as BookScan will hopefully obviate this problem. Thirdly, some publishing lists categorise by subject and form, some by subject only, and some do not categorise at all. This means that in any analysis of these statistics, a decision has to be made whether to use the publishing list’s system or impose a different mode. If the publishing list is taken at face value, the question arises of whether to use categorisation by form or by subject. Fourthly, there is the bedeviling issue of terminology. Traditionally, there reigned a simple dualism in the terminology applied to forms of telling the true story of an actual life: biography and autobiography. Publishing lists that categorise their books, such as BookScan, have retained it. But with postmodern recognition of the presence of the biographer in a biography and of the presence of other subjects in an autobiography, the dichotomy proves false. There is the further problem of how to categorise memoirs, diaries, and letters. In the academic arena, the term “life writing” has emerged to describe the field as a whole. Within the genre of life writing, there are, however, still recognised sub-genres. Academic definitions vary, but generally a biography is understood to be a scholarly study of a subject who is not the writer; an autobiography is the story of a entire life written by its subject; while a memoir is a segment or particular focus of that life told, again, by its own subject. These terms are, however, often used interchangeably even by significant institutions such the USA Library of Congress, which utilises the term “biography” for all. Different commentators also use differing definitions. Hamilton uses the term “biography” to include all forms of life writing. Donaldson discusses how the term has been co-opted to include biographies of place such as Peter Ackroyd’s London: The Biography (2000) and of things such as Lizzie Collingham’s Curry: A Biography (2005). This reflects, of course, a writing/publishing world in which non-fiction stories of places, creatures, and even foodstuffs are called biographies, presumably in the belief that this will make them more saleable. The situation is further complicated by the emergence of hybrid publishing forms such as, for instance, the “memoir-with-recipes” or “food memoir” (Brien, Rutherford and Williamson). Are such books to be classified as autobiography or put in the “cookery/food & drink” category? We mention in passing the further confusion caused by novels with a subtitle of The Biography such as Virginia Woolf’s Orlando. The fifth methodological problem that needs to be mentioned is the increasing globalisation of the publishing industry, which raises questions about the validity of the majority of studies available (including those cited herein) which are nationally based. Whether book sales reflect what is actually read (and by whom), raises of course another set of questions altogether. Methodology In our exploration, we were fundamentally concerned with two questions. Is life writing as popular as claimed? And, if it is, is this a new phenomenon? To answer these questions, we examined a range of available sources. We began with the non-fiction bestseller lists in Publishers Weekly (a respected American trade magazine aimed at publishers, librarians, booksellers, and literary agents that claims to be international in scope) from their inception in 1912 to the present time. We hoped that this data could provide a longitudinal perspective. The term bestseller was coined by Publishers Weekly when it began publishing its lists in 1912; although the first list of popular American books actually appeared in The Bookman (New York) in 1895, based itself on lists appearing in London’s The Bookman since 1891 (Bassett and Walter 206). The Publishers Weekly lists are the best source of longitudinal information as the currently widely cited New York Times listings did not appear till 1942, with the Wall Street Journal a late entry into the field in 1994. We then examined a number of sources of more recent statistics. We looked at the bestseller lists from the USA-based Amazon.com online bookseller; recent research on bestsellers in Britain; and lists from Nielsen BookScan Australia, which claims to tally some 85% or more of books sold in Australia, wherever they are published. In addition to the reservations expressed above, caveats must be aired in relation to these sources. While Publishers Weekly claims to be an international publication, it largely reflects the North American publishing scene and especially that of the USA. Although available internationally, Amazon.com also has its own national sites—such as Amazon.co.uk—not considered here. It also caters to a “specific computer-literate, credit-able clientele” (Gutjahr: 219) and has an unashamedly commercial focus, within which all the information generated must be considered. In our analysis of the material studied, we will use “life writing” as a genre term. When it comes to analysis of the lists, we have broken down the genre of life writing into biography and autobiography, incorporating memoir, letters, and diaries under autobiography. This is consistent with the use of the terminology in BookScan. Although we have broken down the genre in this way, it is the overall picture with regard to life writing that is our concern. It is beyond the scope of this paper to offer a detailed analysis of whether, within life writing, further distinctions should be drawn. Publishers Weekly: 1912 to 2006 1912 saw the first list of the 10 bestselling non-fiction titles in Publishers Weekly. It featured two life writing texts, being headed by an autobiography, The Promised Land by Russian Jewish immigrant Mary Antin, and concluding with Albert Bigelow Paine’s six-volume biography, Mark Twain. The Publishers Weekly lists do not categorise non-fiction titles by either form or subject, so the classifications below are our own with memoir classified as autobiography. In a decade-by-decade tally of these listings, there were 3 biographies and 20 autobiographies in the lists between 1912 and 1919; 24 biographies and 21 autobiographies in the 1920s; 13 biographies and 40 autobiographies in the 1930s; 8 biographies and 46 biographies in the 1940s; 4 biographies and 14 autobiographies in the 1950s; 11 biographies and 13 autobiographies in the 1960s; 6 biographies and 11 autobiographies in the 1970s; 3 biographies and 19 autobiographies in the 1980s; 5 biographies and 17 autobiographies in the 1990s; and 2 biographies and 7 autobiographies from 2000 up until the end of 2006. See Appendix 1 for the relevant titles and authors. Breaking down the most recent figures for 1990–2006, we find a not radically different range of figures and trends across years in the contemporary environment. The validity of looking only at the top ten books sold in any year is, of course, questionable, as are all the issues regarding sources discussed above. But one thing is certain in terms of our inquiry. There is no upwards curve obvious here. If anything, the decade break-down suggests that sales are trending downwards. This is in keeping with the findings of Michael Korda, in his history of twentieth-century bestsellers. He suggests a consistent longitudinal picture across all genres: In every decade, from 1900 to the end of the twentieth century, people have been reliably attracted to the same kind of books […] Certain kinds of popular fiction always do well, as do diet books […] self-help books, celebrity memoirs, sensationalist scientific or religious speculation, stories about pets, medical advice (particularly on the subjects of sex, longevity, and child rearing), folksy wisdom and/or humour, and the American Civil War (xvii). Amazon.com since 2000 The USA-based Amazon.com online bookselling site provides listings of its own top 50 bestsellers since 2000, although only the top 14 bestsellers are recorded for 2001. As fiction and non-fiction are not separated out on these lists and no genre categories are specified, we have again made our own decisions about what books fall into the category of life writing. Generally, we erred on the side of inclusion. (See Appendix 2.) However, when it came to books dealing with political events, we excluded books dealing with specific aspects of political practice/policy. This meant excluding books on, for instance, George Bush’s so-called ‘war on terror,’ of which there were a number of bestsellers listed. In summary, these listings reveal that of the top 364 books sold by Amazon from 2000 to 2007, 46 (or some 12.6%) were, according to our judgment, either biographical or autobiographical texts. This is not far from the 10% of the 1912 Publishers Weekly listing, although, as above, the proportion of bestsellers that can be classified as life writing varied dramatically from year to year, with no discernible pattern of peaks and troughs. This proportion tallied to 4% auto/biographies in 2000, 14% in 2001, 10% in 2002, 18% in 2003 and 2004, 4% in 2005, 14% in 2006 and 20% in 2007. This could suggest a rising trend, although it does not offer any consistent trend data to suggest sales figures may either continue to grow, or fall again, in 2008 or afterwards. Looking at the particular texts in these lists (see Appendix 2) also suggests that there is no general trend in the popularity of life writing in relation to other genres. For instance, in these listings in Amazon.com, life writing texts only rarely figure in the top 10 books sold in any year. So rarely indeed, that from 2001 there were only five in this category. In 2001, John Adams by David McCullough was the best selling book of the year; in 2003, Hillary Clinton’s autobiographical Living History was 7th; in 2004, My Life by Bill Clinton reached number 1; in 2006, Nora Ephron’s I Feel Bad About My Neck: and Other Thoughts on Being a Woman was 9th; and in 2007, Ishmael Beah’s discredited A Long Way Gone: Memoirs of a Boy Soldier came in at 8th. Apart from McCulloch’s biography of Adams, all the above are autobiographical texts, while the focus on leading political figures is notable. Britain: Feather and Woodbridge With regard to the British situation, we did not have actual lists and relied on recent analysis. John Feather and Hazel Woodbridge find considerably higher levels for life writing in Britain than above with, from 1998 to 2005, 28% of British published non-fiction comprising autobiography, while 8% of hardback and 5% of paperback non-fiction was biography (2007). Furthermore, although Feather and Woodbridge agree with commentators that life writing is currently popular, they do not agree that this is a growth state, finding the popularity of life writing “essentially unchanged” since their previous study, which covered 1979 to the early 1990s (Feather and Reid). Australia: Nielsen BookScan 2006 and 2007 In the Australian publishing industry, where producing books remains an ‘expensive, risky endeavour which is increasingly market driven’ (Galligan 36) and ‘an inherently complex activity’ (Carter and Galligan 4), the most recent Australian Bureau of Statistics figures reveal that the total numbers of books sold in Australia has remained relatively static over the past decade (130.6 million in the financial year 1995–96 and 128.8 million in 2003–04) (ABS). During this time, however, sales volumes of non-fiction publications have grown markedly, with a trend towards “non-fiction, mass market and predictable” books (Corporall 41) resulting in general non-fiction sales in 2003–2004 outselling general fiction by factors as high as ten depending on the format—hard- or paperback, and trade or mass market paperback (ABS 2005). However, while non-fiction has increased in popularity in Australia, the same does not seem to hold true for life writing. Here, in utilising data for the top 5,000 selling non-fiction books in both 2006 and 2007, we are relying on Nielsen BookScan’s categorisation of texts as either biography or autobiography. In 2006, no works of life writing made the top 10 books sold in Australia. In looking at the top 100 books sold for 2006, in some cases the subjects of these works vary markedly from those extracted from the Amazon.com listings. In Australia in 2006, life writing makes its first appearance at number 14 with convicted drug smuggler Schapelle Corby’s My Story. This is followed by another My Story at 25, this time by retired Australian army chief, Peter Cosgrove. Jonestown: The Power and Myth of Alan Jones comes in at 34 for the Australian broadcaster’s biographer Chris Masters; the biography, The Innocent Man by John Grisham at 38 and Li Cunxin’s autobiographical Mao’s Last Dancer at 45. Australian Susan Duncan’s memoir of coping with personal loss, Salvation Creek: An Unexpected Life makes 50; bestselling USA travel writer Bill Bryson’s autobiographical memoir of his childhood The Life and Times of the Thunderbolt Kid 69; Mandela: The Authorised Portrait by Rosalind Coward, 79; and Joanne Lees’s memoir of dealing with her kidnapping, the murder of her partner and the justice system in Australia’s Northern Territory, No Turning Back, 89. These books reveal a market preference for autobiographical writing, and an almost even split between Australian and overseas subjects in 2006. 2007 similarly saw no life writing in the top 10. The books in the top 100 sales reveal a downward trend, with fewer titles making this band overall. In 2007, Terri Irwin’s memoir of life with her famous husband, wildlife warrior Steve Irwin, My Steve, came in at number 26; musician Andrew Johns’s memoir of mental illness, The Two of Me, at 37; Ayaan Hirst Ali’s autobiography Infidel at 39; John Grogan’s biography/memoir, Marley and Me: Life and Love with the World’s Worst Dog, at 42; Sally Collings’s biography of the inspirational young survivor Sophie Delezio, Sophie’s Journey, at 51; and Elizabeth Gilbert’s hybrid food, self-help and travel memoir, Eat, Pray, Love: One Woman’s Search for Everything at 82. Mao’s Last Dancer, published the year before, remained in the top 100 in 2007 at 87. When moving to a consideration of the top 5,000 books sold in Australia in 2006, BookScan reveals only 62 books categorised as life writing in the top 1,000, and only 222 in the top 5,000 (with 34 titles between 1,000 and 1,999, 45 between 2,000 and 2,999, 48 between 3,000 and 3,999, and 33 between 4,000 and 5,000). 2007 shows a similar total of 235 life writing texts in the top 5,000 bestselling books (75 titles in the first 1,000, 27 between 1,000 and 1,999, 51 between 2,000 and 2,999, 39 between 3,000 and 3,999, and 43 between 4,000 and 5,000). In both years, 2006 and 2007, life writing thus not only constituted only some 4% of the bestselling 5,000 titles in Australia, it also showed only minimal change between these years and, therefore, no significant growth. Conclusions Our investigation using various instruments that claim to reflect levels of book sales reveals that Western readers’ willingness to purchase published life writing has not changed significantly over the past century. We find no evidence of either a short, or longer, term growth or boom in sales in such books. Instead, it appears that what has been widely heralded as a new golden age of life writing may well be more the result of an expanded understanding of what is included in the genre than an increased interest in it by either book readers or publishers. What recent years do appear to have seen, however, is a significantly increased interest by public commentators, critics, and academics in this genre of writing. We have also discovered that the issue of our current obsession with the lives of others tends to be discussed in academic as well as popular fora as if what applies to one sub-genre or production form applies to another: if biography is popular, then autobiography will also be, and vice versa. If reality television programming is attracting viewers, then readers will be flocking to life writing as well. Our investigation reveals that such propositions are questionable, and that there is significant research to be completed in mapping such audiences against each other. This work has also highlighted the difficulty of separating out the categories of written texts in publishing studies, firstly in terms of determining what falls within the category of life writing as distinct from other forms of non-fiction (the hybrid problem) and, secondly, in terms of separating out the categories within life writing. Although we have continued to use the terms biography and autobiography as sub-genres, we are aware that they are less useful as descriptors than they are often assumed to be. In order to obtain a more complete and accurate picture, publishing categories may need to be agreed upon, redefined and utilised across the publishing industry and within academia. This is of particular importance in the light of the suggestions (from total sales volumes) that the audiences for books are limited, and therefore the rise of one sub-genre may be directly responsible for the fall of another. Bair argues, for example, that in the 1980s and 1990s, the popularity of what she categorises as memoir had direct repercussions on the numbers of birth-to-death biographies that were commissioned, contracted, and published as “sales and marketing staffs conclude[d] that readers don’t want a full-scale life any more” (17). Finally, although we have highlighted the difficulty of using publishing statistics when there is no common understanding as to what such data is reporting, we hope this study shows that the utilisation of such material does add a depth to such enquiries, especially in interrogating the anecdotal evidence that is often quoted as data in publishing and other studies. Appendix 1 Publishers Weekly listings 1990–1999 1990 included two autobiographies, Bo Knows Bo by professional athlete Bo Jackson (with Dick Schaap) and Ronald Reagan’s An America Life: An Autobiography. In 1991, there were further examples of life writing with unimaginative titles, Me: Stories of My Life by Katherine Hepburn, Nancy Reagan: The Unauthorized Biography by Kitty Kelley, and Under Fire: An American Story by Oliver North with William Novak; as indeed there were again in 1992 with It Doesn’t Take a Hero: The Autobiography of Norman Schwarzkopf, Sam Walton: Made in America, the autobiography of the founder of Wal-Mart, Diana: Her True Story by Andrew Morton, Every Living Thing, yet another veterinary outpouring from James Herriot, and Truman by David McCullough. In 1993, radio shock-jock Howard Stern was successful with the autobiographical Private Parts, as was Betty Eadie with her detailed recounting of her alleged near-death experience, Embraced by the Light. Eadie’s book remained on the list in 1994 next to Don’t Stand too Close to a Naked Man, comedian Tim Allen’s autobiography. Flag-waving titles continue in 1995 with Colin Powell’s My American Journey, and Miss America, Howard Stern’s follow-up to Private Parts. 1996 saw two autobiographical works, basketball superstar Dennis Rodman’s Bad as I Wanna Be and figure-skater, Ekaterina Gordeeva’s (with EM Swift) My Sergei: A Love Story. In 1997, Diana: Her True Story returns to the top 10, joining Frank McCourt’s Angela’s Ashes and prolific biographer Kitty Kelly’s The Royals, while in 1998, there is only the part-autobiography, part travel-writing A Pirate Looks at Fifty, by musician Jimmy Buffet. There is no biography or autobiography included in either the 1999 or 2000 top 10 lists in Publishers Weekly, nor in that for 2005. In 2001, David McCullough’s biography John Adams and Jack Welch’s business memoir Jack: Straight from the Gut featured. In 2002, Let’s Roll! Lisa Beamer’s tribute to her husband, one of the heroes of 9/11, written with Ken Abraham, joined Rudolph Giuliani’s autobiography, Leadership. 2003 saw Hillary Clinton’s autobiography Living History and Paul Burrell’s memoir of his time as Princess Diana’s butler, A Royal Duty, on the list. In 2004, it was Bill Clinton’s turn with My Life. In 2006, we find John Grisham’s true crime (arguably a biography), The Innocent Man, at the top, Grogan’s Marley and Me at number three, and the autobiographical The Audacity of Hope by Barack Obama in fourth place. Appendix 2 Amazon.com listings since 2000 In 2000, there were only two auto/biographies in the top Amazon 50 bestsellers with Lance Armstrong’s It’s Not about the Bike: My Journey Back to Life about his battle with cancer at 20, and Dave Eggers’s self-consciously fictionalised memoir, A Heartbreaking Work of Staggering Genius at 32. In 2001, only the top 14 bestsellers were recorded. At number 1 is John Adams by David McCullough and, at 11, Jack: Straight from the Gut by USA golfer Jack Welch. In 2002, Leadership by Rudolph Giuliani was at 12; Master of the Senate: The Years of Lyndon Johnson by Robert Caro at 29; Portrait of a Killer: Jack the Ripper by Patricia Cornwell at 42; Blinded by the Right: The Conscience of an Ex-Conservative by David Brock at 48; and Louis Gerstner’s autobiographical Who Says Elephants Can’t Dance: Inside IBM’s Historic Turnaround at 50. In 2003, Living History by Hillary Clinton was 7th; Benjamin Franklin: An American Life by Walter Isaacson 14th; Dereliction of Duty: The Eyewitness Account of How President Bill Clinton Endangered America’s Long-Term National Security by Robert Patterson 20th; Under the Banner of Heaven: A Story of Violent Faith by Jon Krakauer 32nd; Leap of Faith: Memoirs of an Unexpected Life by Queen Noor of Jordan 33rd; Kate Remembered, Scott Berg’s biography of Katharine Hepburn, 37th; Who’s your Caddy?: Looping for the Great, Near Great and Reprobates of Golf by Rick Reilly 39th; The Teammates: A Portrait of a Friendship about a winning baseball team by David Halberstam 42nd; and Every Second Counts by Lance Armstrong 49th. In 2004, My Life by Bill Clinton was the best selling book of the year; American Soldier by General Tommy Franks was 16th; Kevin Phillips’s American Dynasty: Aristocracy, Fortune and the Politics of Deceit in the House of Bush 18th; Timothy Russert’s Big Russ and Me: Father and Son. Lessons of Life 20th; Tony Hendra’s Father Joe: The Man who Saved my Soul 23rd; Ron Chernow’s Alexander Hamilton 27th; Cokie Roberts’s Founding Mothers: The Women Who Raised our Nation 31st; Kitty Kelley’s The Family: The Real Story of the Bush Dynasty 42nd; and Chronicles, Volume 1 by Bob Dylan was 43rd. In 2005, auto/biographical texts were well down the list with only The Year of Magical Thinking by Joan Didion at 45 and The Glass Castle: A Memoir by Jeanette Walls at 49. In 2006, there was a resurgence of life writing with Nora Ephron’s I Feel Bad About My Neck: and Other Thoughts on Being a Woman at 9; Grisham’s The Innocent Man at 12; Bill Buford’s food memoir Heat: an Amateur’s Adventures as Kitchen Slave, Line Cook, Pasta-Maker, and Apprentice to a Dante-Quoting Butcher in Tuscany at 23; more food writing with Julia Child’s My Life in France at 29; Immaculée Ilibagiza’s Left to Tell: Discovering God amidst the Rwandan Holocaust at 30; CNN anchor Anderson Cooper’s Dispatches from the Edge: A Memoir of War, Disasters and Survival at 43; and Isabella Hatkoff’s Owen & Mzee: The True Story of a Remarkable Friendship (between a baby hippo and a giant tortoise) at 44. In 2007, Ishmael Beah’s discredited A Long Way Gone: Memoirs of a Boy Soldier came in at 8; Walter Isaacson’s Einstein: His Life and Universe 13; Ayaan Hirst Ali’s autobiography of her life in Muslim society, Infidel, 18; The Reagan Diaries 25; Jesus of Nazareth by Pope Benedict XVI 29; Mother Teresa: Come be my Light 36; Clapton: The Autobiography 40; Tina Brown’s The Diana Chronicles 45; Tony Dungy’s Quiet Strength: The Principles, Practices & Priorities of a Winning Life 47; and Daniel Tammet’s Born on a Blue Day: Inside the Extraordinary Mind of an Autistic Savant at 49. Acknowledgements A sincere thank you to Michael Webster at RMIT for assistance with access to Nielsen BookScan statistics, and to the reviewers of this article for their insightful comments. Any errors are, of course, our own. References Australian Broadcasting Commission (ABC). “About Us.” Australian Story 2008. 1 June 2008. ‹http://www.abc.net.au/austory/aboutus.htm>. Australian Bureau of Statistics. “1363.0 Book Publishers, Australia, 2003–04.” 2005. 1 June 2008 ‹http://www.abs.gov.au/ausstats/abs@.nsf/mf/1363.0>. Bair, Deirdre “Too Much S & M.” Sydney Morning Herald 10–11 Sept. 2005: 17. Basset, Troy J., and Christina M. Walter. “Booksellers and Bestsellers: British Book Sales as Documented by The Bookman, 1891–1906.” Book History 4 (2001): 205–36. Brien, Donna Lee, Leonie Rutherford, and Rosemary Williamson. “Hearth and Hotmail: The Domestic Sphere as Commodity and Community in Cyberspace.” M/C Journal 10.4 (2007). 1 June 2008 ‹http://journal.media-culture.org.au/0708/10-brien.php>. Carter, David, and Anne Galligan. “Introduction.” Making Books: Contemporary Australian Publishing. St Lucia: U of Queensland P, 2007. 1–14. Corporall, Glenda. Project Octopus: Report Commissioned by the Australian Society of Authors. Sydney: Australian Society of Authors, 1990. Dempsey, John “Biography Rewrite: A&E’s Signature Series Heads to Sib Net.” Variety 4 Jun. 2006. 1 June 2008 ‹http://www.variety.com/article/VR1117944601.html?categoryid=1238&cs=1>. Donaldson, Ian. “Matters of Life and Death: The Return of Biography.” Australian Book Review 286 (Nov. 2006): 23–29. Douglas, Kate. “‘Blurbing’ Biographical: Authorship and Autobiography.” Biography 24.4 (2001): 806–26. Eliot, Simon. “Very Necessary but not Sufficient: A Personal View of Quantitative Analysis in Book History.” Book History 5 (2002): 283–93. Feather, John, and Hazel Woodbridge. “Bestsellers in the British Book Industry.” Publishing Research Quarterly 23.3 (Sept. 2007): 210–23. Feather, JP, and M Reid. “Bestsellers and the British Book Industry.” Publishing Research Quarterly 11.1 (1995): 57–72. Galligan, Anne. “Living in the Marketplace: Publishing in the 1990s.” Publishing Studies 7 (1999): 36–44. Grossman, Lev. “Time’s Person of the Year: You.” Time 13 Dec. 2006. Online edition. 1 June 2008 ‹http://www.time.com/time/magazine/article/0%2C9171%2C1569514%2C00.html>. Gutjahr, Paul C. “No Longer Left Behind: Amazon.com, Reader Response, and the Changing Fortunes of the Christian Novel in America.” Book History 5 (2002): 209–36. Hamilton, Nigel. Biography: A Brief History. Cambridge, MA: Harvard UP, 2007. Kaplan, Justin. “A Culture of Biography.” The Literary Biography: Problems and Solutions. Ed. Dale Salwak. Basingstoke: Macmillan, 1996. 1–11. Korda, Michael. Making the List: A Cultural History of the American Bestseller 1900–1999. New York: Barnes & Noble, 2001. Miller, Laura J. “The Bestseller List as Marketing Tool and Historical Fiction.” Book History 3 (2000): 286–304. Morreale, Joanne. “Revisiting The Osbournes: The Hybrid Reality-Sitcom.” Journal of Film and Video 55.1 (Spring 2003): 3–15. Rak, Julie. “Bio-Power: CBC Television’s Life & Times and A&E Network’s Biography on A&E.” LifeWriting 1.2 (2005): 1–18. Starck, Nigel. “Capturing Life—Not Death: A Case For Burying The Posthumous Parallax.” Text: The Journal of the Australian Association of Writing Programs 5.2 (2001). 1 June 2008 ‹http://www.textjournal.com.au/oct01/starck.htm>.

Introduction Television has become more and more restricted within the past few years. Rating systems and "family programming" have taken over the broadcast networks, relegating violent programming, often some of the most cutting edge work in television, to pay channels. There are very few people willing to stand up and say that viewers -- even young children -- should be able to watch whatever they want, and that viewing acts of violence can actually result in more mature, balanced adults. Jib Fowles is one of those people. His book, The Case For Television Violence, explores the long history of violent content in popular culture, and how its modern incarnation, television, fulfils the same function as epic tragedy and "penny dreadfuls" did -- the diverting of aggressive feelings into the cathartic action of watching. Fowles points out the flaws in studies linking TV violence to actual violence (why, for example, has there been a sharp decline in violent crime in the U.S. during the 1990s when, by all accounts, television violence has increased?), as well as citing overlooked studies that show no correlation between viewing and performing acts of violence. The book also demonstrates how efforts to censor TV violence are not only ineffective, but can lead to the opposite result: an increase in exposure to violent viewing as audiences forsake traditional broadcast programming for private programming through pay TV and videocassettes. The revised excerpt below describes one of the more heated topics of debate -- the V-Chip. Television Violence and You Although the antiviolence fervor crested in the US in the first half of the 1990s, it also continued into the second half. As Sissela Bok comments: "during the 1990s, much larger efforts by citizen advocacy groups, churches, professional organizations, public officials, and media groups have been launched to address the problems posed by media violence" (146). It continues as always. On the one side, the reformist position finds articulation time and again; on the other side, the public's incessant desire for violent entertainment is reluctantly (because there is no prestige or cachet to be had in it) serviced by television companies as they compete against each other for profits. We can contrast these two forces in the following way: the first, the antitelevision violence campaign, is highly focussed in its presentation, calling for the curtailment of violent content, but this concerted effort has underpinnings that are vague and various; the second force is highly diffused on the surface (the public nowhere speaks pointedly in favor of violent content), but its underpinnings are highly concentrated and functional, pertinent to the management of disapproved emotions. To date, neither force has triumphed decisively. The antiviolence advocates can be gratified by the righteousness of their cause and sense of moral superiority, but violent content continues as a mainstay of the medium's offerings and in viewers' attention. Over the longer term, equilibrium has been the result. If the equilibrium were upset, however, unplanned consequences would result. The attack on television violence is not simply unwarranted; it carries the threat of unfortunate dangers should it succeed. In the US, television violence is a successful site for the siphoning off of unwanted emotions. The French critic Michel Mourlet explains: "violence is a major theme in aesthetics. Violence is decompression: Arising out of a tension between the individual and the world, it explodes as the tension reaches its pitch, like an abscess burning. It has to be gone through before there can be any repose" (233). The loss or even diminishment of television violence would suggest that surplus psychic energy would have to find other outlets. What these outlets would be is open to question, but the possibility exists that some of them might be retrogressive, involving violence in more outright and vicious forms. It is in the nation's best interest not to curtail the symbolic displays that come in the form of television violence. Policy The official curbing of television violence is not an idle or empty threat. It has happened recently in Canada. In 1993, the Canadian Radio- Television and Telecommunications Commission, the equivalent of the Australian Broadcasting Authority or of the American FCC, banned any "gratuitous" violence, which was defined as violence not playing "an integral role in developing the plot, character, or theme of the material as a whole" (Scully 12). Violence of any sort cannot be broadcast before 9 p.m. Totally forbidden are any programs promoting violence against women, minorities, or animals. Detailed codes regulate violence in children's shows. In addition, the Canadian invention of the V-chip is to be implemented, which would permit parents to block out programming that exceeds preset levels for violence, sexuality, or strong language (DePalma). In the United States, the two houses of Congress have held 28 hearings since 1954 on the topic of television violence (Cooper), but none has led to the passage of regulatory legislation until the Telecommunications Act of 1996. According to the Act, "studies have shown that children exposed to violent video programming at a young age have a higher tendency for violent and aggressive behavior later in life than children not so exposed, and that children exposed to violent video programming are prone to assume that acts of violence are acceptable behavior" (Section 551). It then requires that newly manufactured television sets must "be equipped with a feature designed to enable viewers to block display of all programs with a common rating" (Telecommunications Act of 1996, section 551). The V-chip, the only available "feature" to meet the requirements, will therefore be imported from Canada to the United States. Utilising a rating system reluctantly and haltingly developed by the television industry, parents on behalf of their children would be able to black out offensive content. Censorship had passed down to the family level. Although the V-chip represents the first legislated regulation of television violence in the US, that country experienced an earlier episode of violence censorship whose outcome may be telling for the fate of the chip. This occurred in the aftermath of the 1972 Report to the Surgeon General on Television and Social Behavior, which, in highly equivocal language, appeared to give some credence to the notion that violent content can activate violent behavior in some younger viewers. Pressure from influential congressmen and from the FCC and its chairman, Richard Wiley, led the broadcasting industry in 1975 to institute what came to be known as the Family Viewing Hour. Formulated as an amendment to the Television Code of the National Association of Broadcasters, the stipulation decreed that before 9:00 p.m. "entertainment programming inappropriate for viewing by a general family audience should not be broadcast" (Cowan 113). The definition of "inappropriate programming" was left to the individual networks, but as the 1975-1976 television season drew near, it became clear to a production company in Los Angeles that the definitions would be strict. The producers of M*A*S*H (which aired at 8:30 p.m.) learned from the CBS censor assigned to them that three of their proposed programs -- dealing with venereal disease, impotence, and adultery -- would not be allowed (Cowan 125). The series Rhoda could not discuss birth control (131) and the series Phyllis would have to cancel a show on virginity (136). Television writers and producers began to rebel, and in late 1975 their Writers Guild brought a lawsuit against the FCC and the networks with regard to the creative impositions of the Family Viewing Hour. Actor Carroll O'Connor (as quoted in Cowan 179) complained, "Congress has no right whatsoever to interfere in the content of the medium", and writer Larry Gelbert voiced dismay (as quoted in Cowan 177): "situation comedies have become the theater of ideas, and those ideas have been very, very restricted". The judge who heard the case in April and May of 1976 took until November to issue his decision, but when it emerged it was polished and clear: the Family Viewing Hour was the result of "backroom bludgeoning" by the FCC and was to be rescinded. According to the judge, "the existence of threats, and the attempted securing of commitments coupled with the promise to publicize noncompliance ... constituted per se violations of the First Amendment" (Corn-Revere 201). The fate of the Family Viewing Hour may have been a sort of premoniton: The American Civil Liberties Union is currently bringing a similar case against proponents of the V-chip -- a case that may produce similar results. Whether or not the V-chip will withstand judicial scrutiny, there are several problematic aspects to the device and any possible successors. Its usage would appear to impinge on the providers of violent content, on the viewers of it, and indeed on the fundamental legal structure of the United States. To confront the first of these three problems, significant use of the V- chip by parents would measurably reduce the audience size for certain programmes containing symbolic violence. Little else could have greater impact on the American television system as it is currently constituted. A decrease in audience numbers quickly translates into a decrease in advertising revenues in an advertising system such as that of the United States. Advertisers may additionally shy away from a shunned programme because of its loss of popularity or because its lowered ratings have clearly stamped it as violent. The decline in revenues would make the programme less valuable in the eyes of network executives and perhaps a candidate for cancellation. The Hollywood production company would quickly take notice and begin tailoring its broadcast content to the new standards. Blander or at least different fare would be certain to result. Broadcast networks may begin losing viewers to bolder content on less fastidious cable networks and in particular to the channels that are not supported and influenced by advertising. Thus, we might anticipate a shift away from the more traditional and responsible channels towards the less so and away from advertising-supported channels to subscriber-supported channels. This shift would not transpire according to the traditional governing mechanism of television -- audience preferences. Those to whom the censored content had been destined would have played no role in its neglect. Neglect would have transpired because of the artificial intercession of controls. The second area to be affected by the V-chip, should its implementation prove successful, is viewership, in particular younger viewers. Currently, young viewers have great license in most households to select the content they want to watch; this license would be greatly reduced by the V-chip, which can block out entire genres. Screening for certain levels of violence, the parent would eliminate most cartoons and all action- adventure shows, whether the child desires some of these or not. A New York Times reporter, interviewing a Canadian mother who had been an early tester of a V-chip prototype, heard the mother's 12-year-old son protesting in the background, "we're not getting the V-chip back!" The mother explained to the reporter, "the kids didn't like the fact that they were not in control any longer" (as quoted in DePalma C14) -- with good reason. Children are losing the right to pick the content of which they are in psychological need. The V-chip represents another weapon in the generational war -- a device that allows parents to eradicate the compensational content of which children have learned to make enjoyable use. The consequences of all this for the child and the family would be unpleasant. The chances that the V-chip will increase intergenerational friction are high. Not only will normal levels of tension and animosity be denied their outlet via television fiction but also so will the new superheated levels. It is not a pleasant prospect. Third, the V-chip constitutes a strong challenge to traditional American First Amendment rights of free speech and a free press. Stoutly defended by post-World War II Supreme Courts, First Amendment rights can be voided "only in order to promote a compelling state interest, and then only if the government adopts the least restrictive means to further that interest" (Ballard 211). The few restrictions allowed concern such matters as obscenity, libel, national security, and the sometimes conflicting right to a fair trial. According to legal scholar Ian Ballard, there is no "compelling state interest" involved in the matter of television violence because "the social science evidence used to justify the regulation of televised violence is subject to such strong methodological criticism that the evidence is insufficient to support massive regulatory assault on the television entertainment industry" (185). Even if the goal of restricting television violence were acceptable, the V-chip is hardly "the least restrictive means" because it introduces a "chilling effect" on programme producers and broadcasters that "clearly infringes on fundamental First Amendment rights" (216). Moreover, states Ballard, "fear of a slippery slope is not unfounded" (216). If television violence can be censored, supposedly because it poses a threat to social order, then what topics might be next? It would not be long before challenging themes such a feminism or multiculturalism were deemed unfit for the same reason. Taking all these matters into consideration, the best federal policy regarding television violence would be to have no policy -- to leave the extent of violent depictions completely up to the dictates of viewer preferences, as expertly interpreted by the television industry. In this, I am in agreement with Ian Ballard, who finds that the best approach "is for the government to do nothing at all about television violence" (218). Citation reference for this article MLA style: Jib Fowles. "Television Violence and You." M/C: A Journal of Media and Culture 3.1 (2000). [your date of access] <http://www.uq.edu.au/mc/0003/television.php>. Chicago style: Jib Fowles, "Television Violence and You," M/C: A Journal of Media and Culture 3, no. 1 (2000), <http://www.uq.edu.au/mc/0003/television.php> ([your date of access]). APA style: Jib Fowles. (2000) Television Violence and You. M/C: A Journal of Media and Culture 3(1). <http://www.uq.edu.au/mc/0003/television.php> ([your date of access]).

Introduction In October of 2004, La Presse asked its Quebecois reading audience a very simple question: “What is your favourite cookbook and why?” As Marie Marquis reports in her essay “The Cookbooks Quebecers Prefer: More Than Just Recipes,” “two weeks later, 363 e-mail responses had been received” (214). From the answers, it was clear that despite the increase in television cooking shows, Internet cooking sites, and YouTube how-to videos, cookbooks were not only still being used, but that people had strong allegiances to their favourite ones. Marquis’s essay provides concrete evidence that cookbooks are not meaningless objects. Rather, her use of relevant quotations from the survey proves that they are associated with strong memories and have been used to create bonds between individuals and across generations. Moreover, these quotations reveal that individuals use cookbooks to construct personal narratives that they share with others. In her philosophical analysis of foodmaking as a thoughtful practice, Lisa Heldke helps move the discussion of cooking and, consequently of cookbooks, forward by explaining that the age-old dichotomy between theory and practice merges in food preparation (206). Foodmaking, she explains through her example of kneading bread, requires both a theoretical understanding of what makes bread rise and a practical knowledge of the skill required to achieve the desired results. Much as Susan Leonardi argues that recipes need “a recommendation, a context, a point, a reason-to-be” (340), Heldke advocates in “Recipes for Theory Making” that recipes offer us ideas that we need to either accept or refuse. These ideas include, but are not limited to, what makes a good meal, what it means to eat healthy, what it means to be Italian or vegan. Cookbooks can take many forms. As the cover art from academic documents on the nature, role, and value of cooking and cookbooks clearly demonstrates, a “cookbook” may be an ornate box filled with recipe cards (Floyd and Forster) or may be a bunch of random pieces of paper organised by dividers and held together by a piece of elastic (Tye). The Internet has created many new options for recipe collecting and sharing. Websites such as Allrecipes.com and Cooks.com are open access forums where people can easily upload, download, and bookmark favourite foods. Yet, Laura Shapiro argues in Something from the Oven that the mere presence of a cookbook in one’s home does not mean it is actually used. While “popular cookbooks tell us a great deal about the culinary climate of a given period [...] what they can’t convey is a sense of the day-to-day cookery as it [is] genuinely experienced in the kitchens of real life” (xxi). The same conclusion can be applied to recipe websites. Personalised and family cookbooks are much different and much more telling documents than either unpersonalised printed books or Internet options. Family cookbooks can also take any shape or form but I define them as compilations that have been created by a single person or a small group of individuals as she/he/they evolve over time. They can be handwritten or typed and inserted into either an existing cookbook, scrapbooked, or bound in some other way. The Internet may also help here as bookmaking sites such as Blurb.com allow people to make, and even sell, their own printed books. These can be personalised with pictures and scrapbook-like embellishments. The recipes in these personal collections are influenced by contact with other people as well as printed and online publications. Also impacting these works are individual realities such as gender, race, class, and work. Unfortunately, these documents have not been the focus of much academic attention as food scholars generally analyse the texts within them rather than their practical and actual use. In order to properly understand the value and role of personal and family cookbooks in our daily lives, we must move away from generalisations to specific case studies. Only by looking at people in relationship with them, who are actually using and compiling their own recipe collections or opting instead to turn to either printed books or their computers, can we see the importance and value of family cookbooks. In order to address this methodological problem, this essay analyses a number of cookbook-related experiences that I have witnessed and/or been a part of in my own home. By moving away from the theoretical and focusing on the practical, I aim to advance Heldke’s argument that recipe reading, like foodmaking, is a thoughtful practice with important lessons. Learning to Cook and Learning to Live: What Cookbooks Teach Us Once upon a time, a mother and her two, beautiful daughters decided to make chocolate chip cookies. They took out all the bowls and utensils and ingredients they needed. The mother then plopped the two girls down among all of the paraphernalia on the counter. First, they beat the butter using their super cool Kitchen Aid mixer. Then they beat in the sugar. Carefully, they cracked and beat in the eggs. Then they dumped in the flour. They dumped in the baking powder. They dumped in the vanilla. And they dumped in the chocolate chips. Together, they rolled the cookies, placed them on a baking sheet, pat them down with a fork, and placed them in a hot oven. The house smelled amazing! The mother and her daughters were looking forward to eating the cookies when, all of a sudden, a great big dog showed up at the door. The mother ran outside to shoo the dog home yelling, “Go home, now! Go away!” By the time she got back, the cookies had started to burn and the house stank! The mother and her two daughters took all the cookie-making stuff back out. They threw out the ruined cookies. And they restarted. They beat the butter using their super cool Kitchen Aid mixer. Then they beat in the sugar. Carefully, they cracked and beat in the eggs. Then they dumped in the flour. They dumped in the baking powder. They dumped in the vanilla. And they dumped in the chocolate chips. Together, they rolled the cookies, placed them on a baking sheet, pat them down with a fork, and placed them in a hot oven. This story that my oldest daughter and I invented together goes on to have the cookies ruined by a chatty neighbour before finally finding fruition in a batch of successfully baked cookies. This is a story that we tell together as we get her ready for bed. One person is always the narrator who lists the steps while the other makes the sound effects of the beating mixer and the dumping ingredients. Together, we act out the story by rolling the cookies, patting them, and waving our hands in front of our faces when the burnt cookies have stunk up the house. While she takes great pleasure in its narrative, I take greater pleasure in the fact that, at three years of age, she has a rudimentary understanding of how a basic recipe works. In fact, only a few months ago I observed this mixture of knowledge and skill merge when I had to leave her on the counter while I cleaned up a mess on the floor. By the time I got back to her, she had finished mixing the dry ingredients in with the wet ones. I watched her from across the kitchen as she turned off the Kitchen Aid mixer, slowly spooned the flour mixture into the bowl, and turned the machine back on. She watched the batter mix until the flour had been absorbed and then repeated the process. While I am very thankful that she did not try to add the vanilla or the chocolate chips, this experience essentially proves that one can learn through simple observation and repetition. It is true that she did not have a cookbook in front of her, that she did not know the precise measurements of the ingredients being put into the bowl, and that at her age she would not have been able to make this recipe without my help. However, this examples proves Heldke’s argument that foodmaking is a thoughtful process as it is as much about instinct as it is about following a recipe. Once she is able to read, my daughter will be able to use the instincts that she has developed in her illiterate years to help her better understand written recipes. What is also important to note about this scenario is that I did have a recipe and that I was essentially the one in charge. My culinary instincts are good. I have been baking and cooking since I was a child and it is very much a part of my life. We rarely buy cookies or cakes from the store because we make them from scratch. Yet, I am a working mother who does not spend her days in the kitchen. Thus, my instincts need prompting and guidance from written instructions. Significantly, the handwritten recipe I was using that day comes from the personal cookbook that has been evolving since I left home. In their recent works Eat My Words and Baking as Biography, Janet Theophano and Diane Tye analyse homemade, hand-crafted, and personal cookbooks to show that these texts are the means through which we can understand individuals at a given time and in a given place. Theophano, for example, analyses old cookbooks to understand the impact of social networking in identity making. By looking at the types of recipes and number of people who have written themselves into these women’s books, she shows that cookbook creation has always been a social activity that reveals personal and social identity. In a slightly different way, Tye uses her own mother’s recipes to better understand a person she can no longer talk to. Through recipes, she is able to recreate her deceased mother’s life and thus connect with her on a personal and emotional level. Although academics have traditionally ignored cookbooks as being mundane and unprofessional, the work of these recent critics illustrates the extent to which cookbooks provide an important way of understanding society and people’s places within it. While this essay cannot begin to analyse the large content of my cookbook, this one scenario echoes these recent scholarly claims that personal cookbooks are a significant addition to the academic world and must be read thoughtfully, as Heldke argues, for both the recipes’s theory and for the practical applications and stories embedded within them. In this particular example, Karena and I were making a chocolate a chip cake—a recipe that has been passed down from my Oma. It is a complicated recipe because it requires a weight scale rather than measuring cups and because instructions such as “add enough milk to make a soft dough” are far from precise. The recipe is not just a meaningless entry I found in a random book or on a random website but rather a multilayered narrative and an expression of my personal heritage. As Theophano and Tye have argued, recipes are a way to connect with family, friends, and specific groups of people either still living or long gone. Recipes are a way to create and relive memories. While I am lucky that my Oma is still very much alive, I imagine that I will someday use this recipe as a way to reconnect with her. When I serve this cake to my family members, we will surely be reminded of her. We will wonder where this recipe came from, how it is different from other chocolate chip cake recipes, and where she learned to make it. In fact, the recipe already varies considerably between homes. My Oma makes hers in a round pan, my mother in a loaf pan, and I in cupcake moulds. Each person has a different reason for her choice of presentation that is intrinsic to her reality and communicates a specific part of her identity. Thus by sharing this recipe with my daughter, I am not only ensuring that my memories are being passed on but I am also programming into her characteristics and values such as critical thinking, the worthiness of homemade food, and the importance of family time. Karena does not yet have her own cookbook but her preferences mean that some of the recipes in my collection are made more often than others. My cookbook continues to change and grow as I am currently prioritising foods I know my kids will eat. I am also shopping and surfing for children’s recipe books and websites in order to find kid-friendly meals we can make together. In her analysis of children and adolescent cookbooks published between the 1910s and 1950s, Sherrie Inness demonstrates that cookbooks have not only taught children how to cook, but also how to act. Through the titles and instructions (generally aimed at girls), the recipe choices (fluffy deserts for girls and meat dishes for boys), and the illustrations (of girls cooking and boys eating), these cookbooks have been a medium through which society has taught its youth about their future, gendered roles. Much research by critics such as Laura Shapiro, Sonia Cancian, and Inness, to name but a few, has documented this gendered division of labour in the home. However, the literature does not always reflect reality. As this next example demonstrates, men do cook and they also influence family cookbook creation. A while back, my husband spent quite a bit of time browsing through the World Wide Web to find a good recipe for a venison marinade. As an avid “barbecuer,” he has tried and tested a number of marinades and rubs over the years. Thus he knew what he was looking for in a good recipe. He found one, made it, and it was a hit! Just recently, he tried to find that recipe again. Rather than this being a simple process, after all he knew exactly which recipe he was looking for, it took quite a bit of searching before he found it. This time, he was sure to write it down to avoid having to repeat the frustrating experience. Ironically, when I went to put the written recipe into my personal cookbook, I found that he had, in fact, already copied it out. These two handwritten copies of the same recipe are but one place where my husband “speaks out” from, and claims a place within, what I had always considered “my” cookbook. His taste preferences and preferred cooking style is very different from my own—I would never have considered a venison marinade worth finding never mind copying out. By reading his and my recipes together, one can see an alternative to assumed gender roles in our kitchen. This cookbook proves a practice opposite from the conclusion that women cook to serve men which Inness and others have theorised from the cookbooks they have analysed and forces food and gender critics to reconsider stereotypical dichotomies. Another important example is a recipe that has not actually been written down and inserted into my cookbook but it is one my husband and I both take turns making. Years ago, we had found an excellent bacon-cheese dip online that we never managed to find again. Since then, we have been forced to adlib the recipe and it has, in my opinion, never been as good. Both these Internet-recipe examples illustrate the negative drawbacks to using the Internet to find, and store, recipes. Unfortunately, the Internet is not a book. It changes. Links are sometimes broken. Searches do not always yield the same results. Even with recipe-storing sites such as Allrecipes.com and Cooks.com, one must take the time to impute the information and there is no guarantee that the technology will work. While authors such as Anderson and Wagner bemoan that traditional cookbooks only give one version of most recipes, there are so many recipes online that it is sometimes overwhelming and difficult to make a choice. An amateur cook may find comfort in the illustrations and specific instruction, yet one still needs to either have an instinct for what makes a good recipe or needs to be willing to spend time trying them out. Of course the same can be said of regular cookbooks. Having printed texts in one’s home requires the patience to go through them and still requires a sense of suitability and manageability. In both cases, neither an abundance nor a lack of choice can guarantee results. It is true that both the Internet and printed cookbooks such as The Better Homes and Gardens provide numerous, step-by-step instructions and illustrations to help people learn to make food from scratch. Other encyclopedic volumes such as The Five Roses: A Guide to Good Cooking, like YouTube, videos break recipes down into simple steps and include visual tools to help a nervous cook. Yet there is a big difference between the theory and the practice. What in theory may appear simple still necessitates practice. A botched recipe can be the result of using different brands of ingredients, tools, or environmental conditions. Only practice can teach people how to make a recipe successfully. Furthermore, it is difficult to create an online cookbook that rivals the malleability of the personal cookbooks. It is true that recipe websites such as Cooks.com and Allrecipes.com do allow a person to store favourite recipes found on their websites. However, unless the submitter takes the time to personalise the content, recipes can lose their ties to their origins. Bookmaking sites such as Blurb.com are attractive options that do allow for personalisation. In her essay “Aunty Sylvie’s Sponge Foodmaking, Cookbooks and Nostalgia,” Sian Supski uses her aunt’s Blurb family cookbook to argue that the marvel of the Internet has ensured that important family food memories will be preserved; yet once printed, even these treasures risk becoming static documents. As Supski goes on to admit, she is a nervous cook and one can conclude that even this though this recipe collection is very special, it will never become personal because she will not add to it or modify the content. As the examples in Theophano's and Tye’s works demonstrate, the personal touches, the added comments, and the handwritten alterations on the actual recipes give people authority, autonomy, and independence. Hardcopies of recipes indicate through their tattered, dog-eared, and stained pages which recipes have been tried and have been considered to be worth keeping. While Internet sites frequently allow people to comment on recipes and so allow cooks to filter their options, commenting is not a requirement and the suggestions left by others do not necessarily reflect personal preferences. Although they do continue a social, recipe-networking trend that Theophano argues has always existed in relation to cookbook creation and personal foodways, once online, their anonymity and lack of personal connection strips them of their true potential. This is also true of printed cookbooks. Even those compiled by celebrity chefs such as Rachel Ray and Jamie Oliver cannot guarantee success as individuals still need to try them. These examples of recipe reading and recipe collecting advance Heldke’s argument that theory and practice blend in this activity. Recipes are not static. They change depending on who makes them, where they come from, and on the conditions under which they are executed. As critics, we need to recognise this blending of theory and practice and read recipe collections with this reality in mind. Conclusion Despite the growing number of blogs and recipe websites now available to the average cook, personal cookbooks are still a more useful and telling way to communicate information about ourselves and our foodways. As this reflection on actual experiences clearly demonstrates, personal cookbooks teach us about more than just food. They allow us to connect to the past in order to better understand who we are today in ways that the Internet and modern technology cannot. Just as cooking combines theory and practice, reading personal and family cookbooks allows critics to see how theories about foodmaking and gender play out in actual kitchens by actual people. The nuanced merging of voices within them illustrates that individuals alter over time as they come into contact with others. While printed cookbooks and online recipe sites do provide their own narrative possibilities, the stories that can be read in personal and family cookbooks prove that reading them is a thoughtful practice worthy of academic attention. References All Recipes.com Canada. 2013. 24 Apr. 2013. ‹http://allrecipes.com›. Anderson, L. V. “Cookbooks Are Headed for Extinction—and That’s OK.” Slate.com 18 Jun. 2012. 24 Apr. 2013 ‹http://www.slate.com/articles/technology/future_tense/2012/06/the_future_of_cookbooks_they_ll_go_extinct_and_that_s_ok_.html›. Blurb.ca. 2013. 27 May 2013. ‹http://blurb.ca›. Cancian, Sonia. "'Tutti a Tavola!' Feeding the Family in Two Generations of Italian Immigrant Households in Montreal." Edible Histories, Cultural Politics: Towards a Canadian Food History. Ed. Franca Iacovetta, Valerie J. Korinek, Marlene Epp. Toronto: U of Toronto P, 2012. 209–21. Cooks.com Recipe Search. 2013. 24 Apr. 2013. ‹http://www.cooks.com›. Darling, Jennifer Dorland. Ed. The Better Homes and Gardens New Cookbook. Des Moines: Meredith, 1996. Five Roses: A Guide to Good Cooking. North Vancouver: Whitecap, 2003. Floyd, Janet, and Laurel Forster. The Recipe Reader. Ed. Janet Floyd and Laurel Forster. Lincoln: U of Nebraska P, 2010. Heldke, Lisa."Foodmaking as a Thoughtful Practice." Cooking, Eating, Thinking: Transformative Philosophies of Food. Ed Deane W. Curtin and Lisa M. Heldke. Indiana UP, 1992. 203–29. ---. “Recipe for Theory Making.” Hypatia 3.2 (1988): 15–29. Inness, Sherrie. Dinner Roles: American Women and Culinary Culture. U of Iowa P, 2001. Leonardi, Susan. “Recipes for Reading: Pasta Salad, Lobster à la Riseholme, Key Lime Pie,” PMLA 104.3 (1989): 340–47. Marquis, Marie. "The Cookbooks Quebecers Prefer: More Than Just Recipes." What's to Eat? Entrées in Canadian Food History. Ed. Nathalie Cooke. Montreal: McGill-Queen’s UP, 2009. 213–27. Shapiro, Laura. Something from the Oven: Reinventing Dinner in 1950s America. New York: Viking, 2004. Theophano, Janet. Eat My Words: Reading Women's Lives through the Cookbooks They Wrote. Palgrave MacMillan: New York, 2002. Tye, Diane. Baking As Biography. Canada: McGill-Queen UP, 2010. Wagner, Vivian. “Cookbooks of the Future: Bye, Bye, Index Cards.” E-Commerce Times. Ecommercetimes.com. 20 Nov. 2011. 16 April 2013. ‹http://www.ecommercetimes.com/story/73842.html›.

Introduction Since the early 2000s, and especially since the onset of COVID-19 and long periods of lockdown, board games have seen a revival in popularity. The increasing popularity of board games are part of what Julie Lennett, a toy industry analyst at NPD Group, describes as the “nesting trend”: families have more access to entertainment at home and are eschewing expensive nights out (cited in Birkner 7). While on-demand television is a significant factor in this trend, for Moriaty and Kay (6), who wouldn’t “welcome [the] chance to turn away from their screens” to seek the “warmth and connection you get from playing games with live human family and friends?” For others, playing board games can simply be about nostalgia. Board games have a long history not specific to one period, geography, or culture. Likely board games were developed to do two things – teach and entertain. This remains the case today. Historically, miniature versions of battles or hunts were played out in what we might recognise today as a board game. Trade, war, and science impacted on their development, as did the printing press, which allowed for the standardisation of rules. Chess had many variations prior to the fifteenth century. Similarly, the Industrial Revolution allowed for the mass production of board games, boosting their popularity across nations, class, and age (Walker 13). Today, regardless of or because of our digital lives, we are in a “board game renaissance” (Booth 1). Still played on rainy days, weekends, and holidays, we now also play board games in dedicated game board cafés like the Haunted Game Café in America, the Snakes and Lattes in Canada, or the Mind Café in Singapore. In the board game café Draughts in the UK, customers pay £5 to select and play one of 800 board games, including classics like Monopoly and Cluedo. These cafes are important as they are “helping manufacturers to understand the kind of games that appeal to the larger section of players” (Atrizton). COVID-19 caused board game sales to increase. The global market was predicted to increase by US$1 billion in 2021, compared to 2020 (Jarvis). Total sales of board games in Australia are expected to reach AU$86 million in 2023, an almost 10 per cent increase from the preceding year (Statista "Board Games – Australia"). The emergence of Kickstarter, a global crowdfunding platform which funds new board games, is filling the gap in the contemporary board game market, with board games generating 20 per cent of the total funding raised (Carter). Board games are predicted to continue to grow, with the global market revenue record at US$19 billion dollars in 2022, a figure that is expected to rise to US$40 billion within 6 years (Atrizton). If the current turn towards board games represents a desire to escape from the digital world, the Internet is also contributing to the renaissance. Ex-Star Trek actor Wil Wheaton hosts the popular Web series TableTop, in which each episode explains a board game that is then played, usually with celebrities. The Internet also provides “communities” in which fans can share their enthusiasm, be it as geek culture or cult fandom (Booth 2). Booth provides an eloquent explanation, however, for the allure of face-to-face board games: “they remind us of our face-to-face past, and recall a type of pre-digital luddism where we can circle around the ‘campfire’ of the game board” (Booth 1-2). What makes a board game successful is harder to define. Phillip Orbanes, an American game designer and former vice-president of research and development at Parker Brothers, has attempted to elucidate the factors that make a good board game: “make the rules simple and unambiguous … don’t frustrate the casual player … establish a rhythm … focus on what’s happening off the board … give ‘em chances to come from behind … [and] provide outlets for latent talents” (Orbanes 52-55). Orbanes also says it is important to understand that what “happens off the board is just as important to the experience as the physical game itself” (Orbanes 51). Tristan Donovan contends that there are four broad stages of modern board games, beginning with the folk era when games had no fixed author, their rules were mutable, and local communities adapted the game to suit their sensibilities. Chess is an example of this, with the game only receiving the fixed rules we know today when tournaments and organisations saw the need for a singular set of rules. Mass production of games was the second stage, marking “the single biggest shift in board game history – a total flip in how people understood, experienced and played board games. Games were no long[er] malleable objects owned by the commons, but products created usually in the pursuit of profit” (Donovan 267). An even more recent development in game boards was the introduction of mass produced plastics, which reduced the cost of board game construction and allowed for a wider range of games to be produced. This was particularly evident in the post-war period. Games today are often thought of as global, which allows gamers to discover games from other regions and cultures, such as Catan (Klaus Teuber, 1995), a German game that may not have enjoyed its immense success if it were not for the Internet. Board game players are broadly categorised into two classes: the casual gamer and the hobby or serious gamer (Rogerson and Gibbs). The most popular game from the mass production era is Monopoly, the focus of this article. The History of Monopoly Monopoly was designed and patented by American Elizabeth Magie (1866-1948) in 1902, and was originally called The Landlord’s Game. The game was based on the anti-monopoly taxation principles of Henry George (1839-1897), who argued that people should own 100 per cent of what they make and the land should belong to everyone. Land ownership, considered George, only benefitted land owners, and forces working people to pay exorbitant rent. Magie’s original version of the game was designed to demonstrate how rents enrich property owners and impoverish tenants. Renters in Australia’s property market today may recognise this side of ruthless capitalism. In 1959 Fidel Castro thought Monopoly “sufficiently redolent of capitalism” that he “ordered the ­destruction of every Monopoly set in Cuba” (McManus). Magie, however, was not credited with being the original inventor of Monopoly: rather, this credit was given to Charles Darrow. In 2014, the book The Monopolist: Obsession, Fury, and the Scandal behind the World's Favorite Board Game by Mary Pilon re-established Magie as the inventor of Monopoly, with her role and identity unearthed by American Ralph Anspach (1926-2022), an Adam Smith economist, Polish-German refugee, and anti-Vietnam protestor. According to Pilon, Magie, a suffragette and progressive economic and political thinker, was a Georgist advocate, particularly of his anti-monopolist policies, and it was this that informed her game’s narrative. An unmarried daughter of Scottish immigrants, she was a Washington homeowner, familiar with the grid-like street structure of the national capital. Magie left school at 13 to help support her family who were adversely impacted upon by the Panic of 1873, which saw economic collapse because of falling silver prices, railroad speculation, and property losses. She worked as a stenographer and teacher of Georgist single tax theory. Seeking a broader platform for her economic ideas, and with the growing popularity of board games in middle class homes, in 1904 Magie secured a patent for The Landlord’s Game, at a time when women only held 1 per cent of US patents (Pilon). The original game included deeds and play money and required players to earn wages via labour and pay taxes. The board provided a circular path (as opposed to the common linear path) in which players circled through rental properties and railroads, and could acquire food, with natural reserves (oil, coal, farms, and forests) unable to be monopolised. However, she created two sets of rules – the monopoly rules familiar to today’s players, and anti-monopoly rules in which tensions over human greed and altruism could be played out by participants. Magie started her own New York firm to manufacture and distribute the game, continued the struggle for women’s equality, and raged against wealthy monopolists of the day such as Andrew Carnegie (Pilon). By the late 1920, the game, mostly referred to as the ‘monopoly’ game, was popular, but many who played the game were playing handmade versions, likely unaware of the original Landlord’s Game. In 1931, mass-produced versions of the game, now titled Finance, began to appear, with some changes, including the ability to purchase properties, along with rule books. Occurring at the same time as the emergence of fixed-price goods in large department stores, the game, which now included chance cards, continued to be popular. It was Charles Darrow who sold Monopoly to Parker Brothers, even if he did not invent it. Darrow was introduced to one of the variants of the game and became obsessed with the game, which now featured the Community Chest and Free Parking, but his version did not have a set of rules. An unemployed ex-serviceman with no college education, Darrow struggled to provide for his family. By 1932, America was in the grip of the Great Depression, with housing prices collapsing and squatting common in large American cities. Befriending an artist, Darrow sought to provide a more dynamic and professional version of the game and complete it with a set of rules. In 1933, Darrow marketed his version of the game, titled Mr Monopoly, and it was purchased by Parker Brothers for US$7,000 in 1935. Magie received just US $500 (Farzan). Monopoly, as it was rebranded, was initial sold for $2 a game, and Parker Brothers sold 278,000 games in the first year. In 1936, consumers purchased 1.7 million editions of the game, generating millions of dollars in profits for Parker Brothers, who prior to Monopoly were on the brink of collapse (Pilon). Mary Pilon’s The Monopolists also reveals the struggle of Ralph Anspach in the 1970s to sell his Anti-Monopoly board games, which Parker Brothers fought in the courts. Anspach’s game sought to undermine the power of capitalist monopolies, which he had witnessed directly and negatively impact on fuel prices in America in the early 1970s. Hence the aim was to produce a game with an anti-monopolist narrative grounded in the free-market thinking of Adam Smith. Players were rewarded by breaking monopoly ownerships of utilities such as railroads and energy and metal reserves. In preparing his case against Parker Brothers, Anspach “accidentally discovered the true history of the game”, which began with Magie’s Landlord’s Game. Magie herself had battled with Parker Brothers in order to be “credited as the real originator of the game” and, like Anspach, reveal how Parker Brothers had changed the anti-capitalist narrative of the game, making it the “exact opposite” of its original aims (Landlordsgame). Anspach’s court room version of his battle with Parker Brothers was published in 2000, titled Monopolygate: During a David and Goliath Battle, the Inventor of the Anti-Monopoly® Game Uncovers the Secret History of Monopoly®. Monopoly Today Monopoly is now produced by Hasbro. It is the highest selling board game of all time, with an estimated 275 million units of Monopoly sold (Lee). Fan bases are clearly large too: the official Monopoly Facebook accounts report 9.9m likes (Facebook), and 68% of American households report owning a version of Monopoly (Statista "Which"). At the end of the twentieth century it was estimated that 550 million, or one in 12 people worldwide, had played the game (Guinness World Records "Most Popular"). Today it is estimated that Monopoly has been played by more than one billion people, and the digital Monopoly version has had over 100 million downloads (Johnson). The ability to play beloved board games with a computer opponent or with other players via the Internet arguably adds to the longevity of classic board games such as Monopoly. Yet research shows that despite Monopoly being widely owned, it is often not played as much as other games in people’s homes (d'Astous and Gagnon 84). D’Astous and Gagnon found that players in their study chose Monopoly to play on average six times a year, less than half the times they played Cluedo (13 times a year) or Scrabble (15 times). As Michael Whelan points out, Magie’s original goal was to make a statement about capitalism and landlords: a single player would progress round the board building an empire, whilst the others were doomed to slowly descend into bankruptcy. It was “never meant to be fun for anyone but the winner” (Whelan). Despite Monopoly’s longevity and impressive sales record, it is perhaps paradoxical to find that it is not a particularly popular or enjoyed game. Board Game Geek, the popular board game Website, reports in 2023 that the average rating for Monopoly by over 33,000 members is just 4.4 out of 10, and is ranked the 23,834th most popular game on the site (Board Game Geek). This is mirrored in academic studies: for example, when examining Orbane’s tenets for a good board game, d’Astous and Gagnon (84) found that players' appreciation of Monopoly was generally low. Not only is appreciation low for the game itself, it is also low for player antics during the game. A 2021 survey found that Monopoly causes the most fights, with 20% of households reporting “their game nights with friends or family members are often or always disrupted by competitive or unfriendly behaviour”, leading to players or even the game itself being banned (Lemore). Clearly Orbane’s tenet that the game “generates fun” is missing here (Orbanes 52). Commentators ask why Monopoly remains the best-selling board game of all time when the game has the “astonishing ability to sow seeds of discord” (Berical). Despite the claims that playing Monopoly causes disharmony, the game does allow for player agency. Perhaps more than any other board game, Monopoly is subjected to ‘house rules’. Buzzfeed reported 15 common house rules that many people think are official rules. In 2014 the official Monopoly Facebook page posted a video claiming that “68% of Americans have never read the official game rules” and that “49% of Americans had admitted to playing with their own ‘house rules’”. A look through these rules reveals that players are often trying to restore the balance of power in the game, or in other words increase the chance that a player can win. Hasbro has embraced these rules by incorporating some of them into the official rules. By incorporating players' amendments to the game, Hasbro can keep the Monopoly relevant. In another instance, Hasbro asked fans to vote on new tokens, which led to the thimble token being replaced with a Tyrannosaurus Rex. This was reversed in 2022 when nostalgic fans lobbied for the thimble’s return. Hasbro has also been an innovator by creating special rules for individual editions: for example, the Longest Game Ever edition (2019) slows players down by using only a single dice and has an extended game board. This demonstrates that Hasbro is keen to innovate and evolve the game to meet player expectations. Innovation and responsiveness to fans is one way that Hasbro has maintained Monopoly’s position as highest-selling board game. The only place the original Monopoly rules seem to be played intact are at the official competitions. Collecting and Nostalgia The characteristics of Monopoly allow for a seemingly infinite number of permutations. The places on the board can be real or fictional, making it easily adaptable to accommodate different environments. This is a factor in Monopoly’s longevity. The number of Monopoly editions are endless, with BoardGameGeek listing over 1,300 versions of the game on its site. Monopoly editions range from collector and commemorative editions to music, television, and film versions, actor-based editions, sports club editions, editions tied to toy franchises, animal lover editions, country editions, city editions, holiday editions, car brand editions, motor bike editions, as well as editions such as Monopoly Space, editions branded to popular confectionary, Ms Monopoly, and Go Green Monopoly. Each of these contain their own unique modifications. The Go Green version includes greenhouses, dice are made from FSC-certified wood from well-managed forests, tokens are made with plant-based plastic derived from sugarcane, a renewable raw material, and players can vie to have monopolistic control over renewable energy firms, solar farms, and bike paths. Licencing agreements allows Hasbro to leverage two sets of popular culture fans and collectors simultaneously: fans of Monopoly and its different versions, and fans of the Monopoly branded collectable, such as the Elvis Collector’s edition and Breaking Bad Monopoly. Apart from licencing, what else explains the longevity of Monopoly? Fred Davis demonstrates that nostalgia is an important sociological phenomenon, allowing consumers to re-imagine the past via iconic items including toys. Generation Y, also known as Millennials or digital natives, a cohort born between 1982 and 1994 who have grown up with technology as part of their everyday lives, are particularly interested in ‘heritage-inspired’ goods (Marchegiani and Phau). These consumers enjoy the past with a critical eye, drawn by the aesthetic properties of nostalgic goods rather than a direct personal connection (Goulding 575). Popular culture items are a site of widespread collecting behaviour (Geraghty 2). Belk argues that our possessions are used to construct our social selves. Collectors are a special kind of consumer: where consumers use and discard goods as needed, collectors engage with goods as special objects to be maintained and preserved (Belk 254), which is often achieved through ritualistic behaviour (McCracken 49). This is not to say that items in a collection are removed from use entirely: often being used in the normal manner, for example, clothing collectors will wear their items, yet take care of them in the a way they see akin to conservatorship (Hackett). Collections are often on display, often using the flexibility of the Internet as showground, as is the case with Neil Scallon’s world record collection of Monopoly’s 3,554 different versions of the game (World of Monopoly). Monopoly has low barriers to entry for a collector, as many sets retail at a low price-point, yet there are a few sets which are very expensive. The most expensive Monopoly set of all time retailed for US$2 million, and the cost was mainly borne out of the luxurious materials used: “the board is made from 23 carat gold, rubies and sapphires top the chimneys of the solid gold houses and hotels and the dice have 42 full cut diamonds for spots” (Guinness World Records "Most Expensive"). Conclusion The recent resurgence in board game popularity has only served to highlight Monopoly’s longevity. Through clever marketing and leveraging of nostalgia and popular culture fandoms, Hasbro has managed to retain Monopoly’s position as the number one board game, in sales figures at least. Despite its popularity, Monopoly suffers from a reputation as a conduit for poor player behaviour, as one person triumphs at the downfall of the other players. The game dynamics punish those whom fortune did not reward. In this regard, Elizabeth Magie’s initial aim of teaching about the unfairness of capitalism can be considered a resounding success. In re-establishing her role as a feminist and inventor at the turn of the century, embraced by progressive left-wingers of the 1930s, her story as much as that of Monopoly is a valuable contribution to modern popular culture. References Atrizton. Board Games Market – Global Outlook & Forecast 2023-2028. 2023. Belk, Russell W. "Collectors and Collecting." Handbook of Material Culture. Eds. Christopher Tilley et al. London: Sage, 2006. 534-45. Berical, Matt. "Monopoly Is a Terrible Game. Quit Playing It." Fatherly 4 Mar. 2020. Birkner, Christine. "Get on Board." Adweek 3-10 Apr. 2017: 7. Board Game Geek. "Monopoly." 2023. Booth, Paul. Game Play: Paratextuality in Contemporary Board Games. Bloomsbury, 2015. Buzzfeed. "15 Monopoly Rules That Aren't Actually Rules: Settled That 'Free Parking' Debate." Buzzfeed 27 Mar. 2014. Carter, Chase. "Tabletop Games Have Made over $1.5 Billion on Kickstarter." Dicebreaker 13 Dec. 2022. D'Astous, Alain, and Karine Gagnon. "An Inquiry into the Factors That Impact on Consumer Appreciation of a Board Game." Journal of Consumer Marketing 24.2 (2007): 80-89. Davis, Fred. Yearning for Yesterday: A Sociology of Nostalgia. New York: Free Press, 1979. Donovan, Tristan. "The Four Board Game Eras: Making Sense of Board Gaming’s Past." Catalan Journal of Communication & Cultural Studies 10.2 (2018): 265-70. Facebook. "Monopoly." 1 Mar. 2023. Farzan, Antonia Noori. "The New Monopoly ‘Celebrates Women Trailblazers,’ But the Game’s Female Inventor Still Isn’t Getting Credit." Washington Post 11 Sep. 2019. Geraghty, Lincoln. Cult Collectors. Routledge, 2014. Goulding, Christina. "Romancing the Past: Heritage Visiting and the Nostalgic Consumer." Psychology and Marketing 18.6 (2001): 565-92. Guinness World Records. "Most Expensive Board Game of Monopoly." 30 Jan. 2023. ———. "Most Popular Board Game." 30 Jan. 2023. Hackett, Lisa J. "‘Biography of the Self’: Why Australian Women Wear 1950s Style Clothing." Fashion, Style and Popular Culture 9.1-2 (2022). Johnson, Angela. "13 Facts about Monopoly That Will Surprise You." Insider 27 June 2018. Landlordsgame. "Landlord's Game History, Monopoly Game History." 2021. Lee, Allen. "The 20 Highest Selling Board Games of All Time." Money Inc 11 Mar. 2023. Lemore, Chris. "Banned from Game Night: ‘Monopoly’ Leads to the Most Fights among Family, Friends." Study Finds 2021. Marchegiani, Christopher, and Ian Phau. "Personal and Historical Nostalgia—a Comparison of Common Emotions." Journal of Global Marketing 26.3 (2013): 137-46. McCracken, Grant. Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. Bloomington: Indiana UP, 1988. McManus, James. "Do Not Collect $200." New York Times, 2015. 10. Moriarity, Joan, and Jonathan Kay. Your Move: What Board Games Teach Us about Life. Sutherland House, 2019. Orbanes, Phil. "Everything I Know about Business I Learned from Monopoly." Harvard Business Review 80.3 (2002): 51-131. Pilon, Mary. The Monopolists: Obsession, Fury, and the Scandal Behind the World's Favorite Board Game. Bloomsbury, 2015. Rogerson, Melissa J., and Martin Gibbs. "Finding Time for Tabletop: Board Game Play and Parenting." Games and Culture 13.3 (2018): 280-300. Statista. "Board Games – Australia." 25 Mar. 2023. ———. "Which of These Classic Board Games Do You Have at Home?" Statista-Survey Toys and Games 2018 (2018). Walker, Damian Gareth. A Book of Historic Board Games. Lulu.com, 2014. Whelan, Michael. "Why Does Everyone Hate Monopoly? The Secret History behind the World's Biggest Board Game." Dicebreaker 26 Aug. 2021. World of Monopoly. "Neil Scallan's World Record List of Official Monopolu Items." 2016.

"verbiage very thinly sliced and plated up real nice" (Barrett 1)IntroductionMany of us share in an obsessive collecting of cookbooks and recipes. Torn or cut from newspapers and magazines, recipes sit swelling scrapbooks with bloated, unfilled desire. They’re non-hybrid seeds, peas under the mattress, an endless cycle of reproduction. Desire and narrative are folded into each other in our drive, as humans, to create meaning. But what holds us to narrative is good writing. And what can also drive desire is image—literal as well as metaphorical—the visceral pleasure of the gaze, or looking and viewing the sensually aesthetic and the work of the imagination. Creative WritingCooking, winemaking, and food and wine writing can all be considered art. For example, James Halliday (31), the eminent Australian wine critic, posed the question “Is winemaking an art?,” answering: “Most would say so” (31). Cookbooks are stories within stories, narratives that are both factual and imagined, everyday and fantastic—created by both writer and reader from where, along with its historical, cultural and publishing context, a text gets its meaning. Creative writing, in broad terms of genre, is either fiction (imagined, made-up) or creative nonfiction (true, factual). Genre comes from the human taxonomic impulse to create order from chaos through cataloguing and classification. In what might seem overwhelming infinite variety, we establish categories and within them formulas and conventions. But genres are not necessarily stable or clear-cut, and variation in a genre can contribute to its de/trans/formation (Curti 33). Creative nonfiction includes life writing (auto/biography) and food writing among other subgenres (although these subgenres can also be part of fiction). Cookbooks sit within the creative nonfiction genre. More clearly, dietary or nutrition manuals are nonfiction, technical rather than creative. Recipe writing specifically is perhaps less an art and more a technical exercise; generally it’s nonfiction, or between that and creative nonfiction. (One guide to writing recipes is Ostmann and Baker.) Creative writing is built upon approximately five, more or less, fundamentals of practice: point of view or focalisation or who narrates, structure (plot or story, and theme), characterisation, heightened or descriptive language, setting, and dialogue (not in any order of importance). (There are many handbooks on creative writing, that will take a writer through these fundamentals.) Style or voice derives from what a writer writes about (their recurring themes), and how they write about it (their vocabulary choice, particular use of imagery, rhythm, syntax etc.). Traditionally, as a reader, and writer, you are either a plot person or character person, but you can also be interested primarily in ideas or language, and in the popular or literary.Cookbooks as Creative NonfictionCookbooks often have a sense of their author’s persona or subjectivity as a character—that is, their proclivities, lives and thus ideology, and historical, social and cultural place and time. Memoir, a slice of the author–chef/cook’s autobiography, is often explicitly part of the cookbook, or implicit in the nature of the recipes, and the para-textual material which includes the book’s presentation and publishing context, and the writer’s biographical note and acknowledgements. And in relation to the latter, here's Australian wine educator Colin Corney telling us, in his biographical note, about his nascent passion for wine: “I returned home […] stony broke. So the next day I took a job as a bottleshop assistant at Moore Park Cellars […] to tide me over—I stayed three years!” (xi). In this context, character and place, in the broadest sense, are inevitably evoked. So in conjunction with this para-textual material, recipe ingredients and instructions, visual images and the book’s production values combine to become the components for authoring a fictive narrative of self, space and time—fictive, because writing inevitably, in a broad or conceptual sense, fictionalises everything, since it can only re-present through language and only from a particular point of view.The CookbooksTo talk about the art of cookbooks, I make a judgmental (from a creative-writer's point of view) case study of four cookbooks: Lyndey Milan and Colin Corney’s Balance: Matching Food and Wine, Sean Moran’s Let It Simmer (this is the first edition; the second is titled Let It Simmer: From Bush to Beach and Onto Your Plate), Kate Lamont’s Wine and Food, and Greg Duncan Powell’s Rump and a Rough Red (this is the second edition; the first was The Pig, the Olive & the Squid: Food & Wine from Humble Beginnings) I discuss reading, writing, imaging, and designing, which, together, form the nexus for interpreting these cookbooks in particular. The choice of these books was only relatively random, influenced by my desire to see how Australia, a major wine-producing country, was faring with discussion of wine and food choices; by the presence of discursive text beyond technical presentation of recipes, and of photographs and purposefully artful design; and by familiarity with names, restaurants and/or publishers. Reading Moran's cookbook is a model of good writing in its use of selective and specific detail directed towards a particular theme. The theme is further created or reinforced in the mix of narrative, language use, images and design. His writing has authenticity: a sense of an original, distinct voice.Moran’s aphoristic title could imply many things, but, in reading the cookbook, you realise it resonates with a mindfulness that ripples throughout his writing. The aphorism, with its laidback casualness (legendary Australian), is affectively in sync with the chef’s approach. Jacques Derrida said of the aphorism that it produces “an echo of really curious, indelible power” (67).Moran’s aim for his recipes is that they be about “honest, home-style cooking” and bringing “out a little bit of the professional chef in the home cook”, and they are “guidelines” available for “sparkle” and seduction from interpretation (4). The book lives out this persona and personal proclivities. Moran’s storytellings are specifically and solely highlighted in the Contents section which structures the book via broad categories (for example, "Grains" featuring "The dance of the paella" and "Heaven" featuring "A trifle coming on" for example). In comparison, Powell uses "The Lemon", for example, as well as "The Sheep". The first level of Contents in Lamont’s book is done by broad wine styles: sparkling, light white, robust white and so on, and the second level is the recipe list in each of these sections. Lamont’s "For me, matching food and wine comes down to flavour" (xiii) is not as dramatic or expressive as Powell’s "Wine: the forgotten condiment." Although food is first in Milan and Corney’s book’s subtitle, their first content is wine, then matching food with colour and specific grape, from Sauvignon Blanc to Barbera and more. Powell claims that the third of his rules (the idea of rules is playful but not comedic) for choosing the best wine per se is to combine region with grape variety. He covers a more detailed and diversified range of grape varieties than Lamont, systematically discussing them first-up. Where Lamont names wine styles, Powell points out where wine styles are best represented in Australian states and regions in a longish list (titled “13 of the best Australian grape and region combos”). Lamont only occasionally does this. Powell discusses the minor alternative white, Arneis, and major alternative reds such as Barbera and Nebbiolo (Allen 81, 85). This engaging detail engenders a committed reader. Pinot Gris, Viognier, Sangiovese, and Tempranillo are as alternative as Lamont gets. In contrast to Moran's laidbackness, Lamont emphasises professionalism: "My greatest pleasure as a chef is knowing that guests have enjoyed the entire food and wine experience […] That means I have done my job" (xiii). Her reminders of the obvious are, nevertheless, noteworthy: "Thankfully we have moved on from white wine/white meat and red wine/red meat" (xiv). She then addresses the alterations in flavour caused by "method of cooking" and "combination of ingredients", with examples. One such is poached chicken and mango crying "out for a vibrant, zesty Riesling" (xiii): but where from, I ask? Roast chicken with herbs and garlic would favour "red wine with silky tannin" and "chocolatey flavours" (xiii): again, I ask, where from? Powell claims "a different evolution" for his book "to the average cookbook" (7). In recipes that have "a wine focus", there are no "pretty […] little salads, or lavish […] cakes" but "brown" albeit tasty food that will not require ingredients from "poncy inner-city providores", be easy to cook, and go with a cheap, budget-based wine (7). While this identity-setting is empathetic for a Powell clone, and I am envious of his skill with verbiage, he doesn’t deliver dreaming or desire. Milan and Corney do their best job in an eye-catching, informative exemplar list of food and wine matches: "Red duck curry and Barossa Valley Shiraz" for example (7), and in wine "At-a-glance" tables, telling us, for example, that the best Australian regions for Chardonnay are Margaret River and the Adelaide Hills (53). WritingThe "Introduction" to Moran’s cookbook is a slice of memoir, a portrait of a chef as a young man: the coming into being of passion, skill, and professionalism. And the introduction to the introduction is most memorable, being a loving description of his frugal Australian childhood dinners: creations of his mother’s use of manufactured, canned, and bottled substitutes-for-the-real, including Gravox and Dessert Whip (1). From his travel-based international culinary education in handmade, agrarian food, he describes "a head of buffalo mozzarella stuffed with ricotta and studded with white truffles" as "sheer beauty", "ambrosial flavour" and "edible white 'terrazzo'." The consonants b, s, t, d, and r are picked up and repeated, as are the vowels e, a, and o. Notice, too, the comparison of classic Italian food to an equally classic Italian artefact. Later, in an interactive text, questions are posed: "Who could now imagine life without this peppery salad green?" (23). Moran uses the expected action verbs of peel, mince, toss, etc.: "A bucket of tiny clams needs a good tumble under the running tap" (92). But he also uses the unexpected hug, nab, snuggle, waltz, "wave of garlic" and "raining rice." Milan and Corney display a metaphoric-language play too: the bubbles of a sparkling wine matching red meat become "the little red broom […] sweep[ing] away the […] cloying richness" (114). In contrast, Lamont’s cookbook can seem flat, lacking distinctiveness. But with a title like Wine and Food, perhaps you are not expecting much more than information, plain directness. Moran delivers recipes as reproducible with ease and care. An image of a restaurant blackboard menu with the word "chook" forestalls intimidation. Good quality, basic ingredients and knowledge of their source and season carry weight. The message is that food and drink are due respect, and that cooking is neither a stressful, grandiose nor competitive activity. While both Moran and Lamont have recipes for Duck Liver Pâté—with the exception that Lamont’s is (disturbingly, for this cook) "Parfait", Moran also has Lentil Patties, a granola, and a number of breads. Lamont has Brioche (but, granted, without the yeast, seeming much easier to make). Powell’s Plateless Pork is "mud pies for grown-ups", and you are asked to cook a "vat" of sauce. This communal meal is "a great way to spread communicable diseases", but "fun." But his passionately delivered historical information mixed with the laconic attitude of a larrikin (legendary Australian again) transform him into a sage, a step up from the monastery (Powell is photographed in dress-up friar’s habit). Again, the obvious is noteworthy in Milan and Corney’s statement that Rosé "possesses qualities of both red and white wines" (116). "On a hot summery afternoon, sitting in the sun overlooking the view … what could be better?" (116). The interactive questioning also feeds in useful information: "there is a huge range of styles" for Rosé so "[g]rape variety is usually a good guide", and "increasingly we are seeing […] even […] Chambourcin" (116). Rosé is set next to a Bouillabaisse recipe, and, empathetically, Milan and Corney acknowledge that the traditional fish soup "can be intimidating" (116). Succinctly incorporated into the recipes are simple greyscale graphs of grape "Flavour Profiles" delineating the strength on the front and back palate and tongue (103).Imaging and DesigningThe cover of Moran’s cookbook in its first edition reproduces the colours of 1930–1940's beach towels, umbrellas or sunshades in matt stripes of blue, yellow, red, and green (Australian beaches traditionally have a grass verge; and, I am told (Costello), these were the colours of his restaurant Panoroma’s original upholstery). A second edition has the same back cover but a generic front cover shifting from the location of his restaurant to the food in a new subtitle: "From Bush to Beach and onto Your Plate". The front endpapers are Sydney’s iconic Bondi Beach where Panoroma restaurant is embedded on the lower wall of an old building of flats, ubiquitous in Bondi, like a halved avocado, or a small shallow elliptic cave in one of the sandstone cliff-faces. The cookbook’s back endpapers are his bush-shack country. Surfaces, cooking equipment, table linen, crockery, cutlery and glassware are not ostentatious, but simple and subdued, in the colours and textures of nature/culture: ivory, bone, ecru, and cream; and linen, wire, wood, and cardboard. The mundane, such as a colander, is highlighted: humbleness elevated, hands at work, cooking as an embodied activity. Moran is photographed throughout engaged in cooking, quietly fetching in his slim, clean-cut, short-haired, altar-boyish good-looks, dressed casually in plain bone apron, t-shirt (most often plain white), and jeans. While some recipes are traditionally constructed, with the headnote, the list of ingredients and the discursive instructions for cooking, on occasion this is done by a double-page spread of continuous prose, inviting you into the story-telling. The typeface of Simmer varies to include a hand-written lookalike. The book also has a varied layout. Notes and small images sit on selected pages, as often as not at an asymmetric angle, with faux tape, as if stuck there as an afterthought—but an excited and enthusiastic afterthought—and to signal that what is informally known is as valuable as professional knowledge/skill and the tried, tested, and formally presented.Lamont’s publishers have laid out recipe instructions on the right-hand side (traditional English-language Western reading is top down, left to right). But when the recipe requires more than one item to be cooked, there is no repeated title; the spacing and line-up are not necessarily clear; and some immediate, albeit temporary, confusion occurs. Her recipes, alongside images of classic fine dining, carry the implication of chefing rather than cooking. She is photographed as a professional, with a chef’s familiar striped apron, and if she is not wearing a chef’s jacket, tunic or shirt, her staff are. The food is beautiful to look at and imagine, but tackling it in the home kitchen becomes a secondary thought. The left-hand section divider pages are meant to signal the wines, with the appropriate colour, and repetitive pattern of circles; but I understood this belatedly, mistaking them for retro wallpaper bemusedly. On the other hand, Powell’s bog-in-don’t-wait everyday heartiness of a communal stewed dinner at a medieval inn (Peasy Lamb looks exactly like this) may be overcooked, and, without sensuousness, uninviting. Images in Lamont’s book tend toward the predictable and anonymous (broad sweep of grape-vined landscape; large groups of people with eating and drinking utensils). The Lamont family run a vineyard, and up-market restaurants, one photographed on Perth’s river dockside. But Sean's Panoroma has a specificity about it; it hasn’t lost its local flavour in the mix with the global. (Admittedly, Moran’s bush "shack", the origin of much Panoroma produce and the destination of Panoroma compost, looks architect-designed.) Powell’s book, given "rump" and "rough" in the title, stridently plays down glitz (large type size, minimum spacing, rustic surface imagery, full-page portraits of a chicken, rump, and cabbage etc). While not over-glam, the photography in Balance may at first appear unsubtle. Images fill whole pages. But their beautifully coloured and intriguing shapes—the yellow lime of a white-wine bottle base or a sparkling wine cork beneath its cage—shift them into hyperreality. White wine in a glass becomes the edge of a desert lake; an open fig, the jaws of an alien; the flesh of a lemon after squeezing, a sea anemone. The minimal number of images is a judicious choice. ConclusionReading can be immersive, but it can also hover critically at a meta level, especially if the writer foregrounds process. A conversation starts in this exchange, the reader imagining for themselves the worlds written about. Writers read as writers, to acquire a sense of what good writing is, who writing colleagues are, where writing is being published, and, comparably, to learn to judge their own writing. Writing is produced from a combination of passion and the discipline of everyday work. To be a writer in the world is to observe and remember/record, to be conscious of aiming to see the narrative potential in an array of experiences, events, and images, or, to put it another way, "to develop the habit of art" (Jolley 20). Photography makes significant whatever is photographed. The image is immobile in a literal sense but, because of its referential nature, evocative. Design, too, is about communication through aesthetics as a sensuous visual code for ideas or concepts. (There is a large amount of scholarship on the workings of image combined with text. Roland Barthes is a place to begin, particularly about photography. There are also textbooks dealing with visual literacy or culture, only one example being Shirato and Webb.) It is reasonable to think about why there is so much interest in food in this moment. Food has become folded into celebrity culture, but, naturally, obviously, food is about our security and survival, physically and emotionally. Given that our planet is under threat from global warming which is also driving climate change, and we are facing peak oil, and alternative forms of energy are still not taken seriously in a widespread manner, then food production is under threat. Food supply and production are also linked to the growing gap between poverty and wealth, and the movement of whole populations: food is about being at home. Creativity is associated with mastery of a discipline, openness to new experiences, and persistence and courage, among other things. We read, write, photograph, and design to argue and critique, to use the imagination, to shape and transform, to transmit ideas, to celebrate living and to live more fully.References Allen, Max. The Future Makers: Australian Wines for the 21st Century. Melbourne: Hardie Grant, 2010. Barratt, Virginia. “verbiage very thinly sliced and plated up real nice.” Assignment, ENG10022 Writing from the Edge. Lismore: Southern Cross U, 2009. [lower case in the title is the author's proclivity, and subsequently published in Carson and Dettori. Eds. Banquet: A Feast of New Writing and Arts by Queer Women]Costello, Patricia. Personal conversation. 31 May 2012. Curti, Lidia. Female Stories, Female Bodies: Narrative, Identity and Representation. UK: Macmillan, 1998.Derrida, Jacques. "Fifty-Two Aphorisms for a Foreword." Deconstruction: Omnibus Volume. Eds. Andreas Apadakis, Catherine Cook, and Andrew Benjamin. New York: Rizzoli, 1989.Halliday, James. “An Artist’s Spirit.” The Weekend Australian: The Weekend Australian Magazine 13-14 Feb. (2010): 31.Jolley, Elizabeth. Central Mischief. Ringwood: Viking/Penguin 1992. Lamont, Kate. Wine and Food. Perth: U of Western Australia P, 2009. Milan, Lyndey, and Corney, Colin. Balance: Matching Food and Wine: What Works and Why. South Melbourne: Lothian, 2005. Moran, Sean. Let It Simmer. Camberwell: Lantern/Penguin, 2006. Ostmann, Barbara Gibbs, and Jane L. Baker. The Recipe Writer's Handbook. Canada: John Wiley, 2001.Powell, Greg Duncan. Rump and a Rough Red. Millers Point: Murdoch, 2010. Shirato, Tony, and Jen Webb. Reading the Visual. Crows Nest: Allen & Unwin, 2004.

In this paper, I focus on disclosures by one participant as enabled by a kind of artistic practice that I term “participation cartography.” By using “participation cartography” as a framework for the analysis of Running Stitch (2006), a piece by Jen Southern (U.K.) and Jen Hamilton (Canada), I demonstrate that disclosures by participants in this practice are to be seen as a form of self-mapping that positions the self in relation to a given performance space. These self-positionings present the self in spatio-temporal terms and by means of performative narratives that re-define the subject from an isolated individual into a participant within an unfolding live process.It is my argument here that most of the participation performances to which the term “participation cartography” may be applied don’t have a mechanism for participants to share reflections about their participation experience embedded in the framework the artists provide. By discussing Running Stitch from some participant’s perspectives—mine included—I demonstrate that if such a sharing mechanism was provided, the participant’s disclosures would enact a poetics of sharing that at once reveals and conceals aspects of the self. “Participation cartography” performances hold the power to generate autobiographical conversations and exchanges. Without these (collective) conversations and exchanges, the disclosures made by participants in and through “participation performances” such as Running Stitch conceal more than what they reveal, shattering thereby the cartographic (self-mapping) power of these practices.Running Stitch (2006)This piece is a performative installation that involves the use of Global Positioning Technology and walking performances by participants in order to produce collaboratively a new kind of “map” or visual-art object, more concretely a tapestry. I experienced it in 2006 in Brighton (UK). It was commissioned by Fabrica, “a gallery promoting the understanding of contemporary art” (see: http://www.fabrica.org.uk/).The following is the description made by the artists of the work on their Website (see: http://www.satellitebureau.net/p8.php):Running Stitch is a 5m x 5m tapestry map, created live during the exhibition by charting the journeys of participants through the city...Visitors to the exhibition took a GPS-enabled mobile phone to track their journeys through the city centre. These walks resulted in individual GPS ‘drawings’ of the visitor’s movements that were then projected live in the exhibition to disclose hidden aspects of the city. Each individual route was sewn, as it happened, into a hanging canvas to form an evolving tapestry that revealed a sense of place and interconnection (see also fig. 1). Figure 1. Image: Jen Southern and Jen Hamilton. Running Stitch and audience members. Fabrica Contemporary Art Gallery, 2006.As the vocabulary used by the artists shows, the work was conceived at that time (2006) as a kind of collaborative map-making process by which previously “hidden aspects of the city” can be disclosed. My interrogation of this practice starts by questioning the assumption that cartography, as illustrated by cases such as this, refers to a physical or geographical space—the city. Through the lens of “participation cartography” I mean to show that that what is being mapped in and through practices such as Running Stitch is not (physical) space but the being-who-moves in space. Rather than the city, it is the multiple subjects-who-move in Brighton’s town centre on a particular day in 2006 and within the frame of this event what is the theme and content of the resulting tapestry and of the disclosures it may contain. Accordingly, the resulting visualisation (the map) is to be seen as a documentation of past performances by concrete individuals rather than as a visual representation of urban space or as an autonomous visual-art object. Practices such as this are a particular form of “spatial auto-bio-graphical” performance art. In these practices, the boundaries between notions of cartography and autobiography are blurred and need to be critically addressed.More established critical vocabularies such as locative media (Hemment), psychogeography (Kanarinka), collaborative mapping (Sant), map-art (Wood), or counter-cartographies (Holmes), with which similar works have been discussed typically focus on studying the relationships between the resulting visual-art objects and notions of space, as well as on issues of representation. Similarly, the term site-specific performance, as articulated for instance by Nick Kaye, draws attention primarily to the physical location in which the meaning of a given artwork may be defined (1), rather than on the participation experience by the subject who engages with the artistic process. In my view, a participants-centred approach is needed in order to adequately understand the power of participation performances such as Running Stitch (2006) and its connections with ‘auto-bio-graphical’ performance. Participation Cartography: A New Vocabulary“Participation cartography” introduces an ontological shift in what is typically considered performance art. From live gestures, or more precisely, “live art by artists,” as art historian Rose Lee Goldberg (9) has defined it, performance is re-defined by these practices into live art by participants in response to a spatio-temporal interaction framework provided by artists.Running Stitch illustrates a kind of practice in which the artists’s creation is not a finished artwork or arrangement of actions and conditions (a conventional performance). Rather, the artists’s creation is a kind of “open work” in the sense that the active role of the participant is envisaged by the artist at the very moment of conceiving the work (Eco 3). The participant is, moreover, conceived of by the artist as an individual who collaborates with the artist or group of artists in the very production of the artwork. From an ontological point of view, I conceptualise more specifically practices such as Running Stitch as what Allan Kaprow termed “participation performances,” that is, performances in which those who take part are literally, the ingredients of the performances (Kaprow 184). These were lifelike pieces in which normal routines by non-actors became the performance of a routine. In participation performances or activities every day life “performances” or “presentations of self” (Goffman) are framed as art, and more concretely, as a happening or a new form of theatre or performance art. For instance, by means of instructions to be enacted by non professional performers, in Kaprow’s participation performance Maneuvers the daily routine of the courtesy shown another person when passing through a doorway becomes the artistic performance of that routine (191).I conceptualise practices such as Running Stitch as a particular form of “participation performance,” namely as “participation cartography.” The cartographic power of such practices needs to be studied from the participant’s perspective. Let me illustrate this idea by discussing Running Stitch more in detail.Over a four weeks period, more than hundred participants collaborated in the production of the object called by the artists “the tapestry map”. Each walk was represented by a line of stitches on the canvas, and each walk was stitched with a different colour. At the end of the process, the tapestry was a colourful and intertwined collection of threads stitched onto the same surface (see fig. 2). Figure 2. Image: Jen Southern and Jen Hamilton. Running Stitch and audience members. Fabrica Contemporary Art Gallery, 2006.But, what did each thread disclose about each participant? Who are they? What exactly is disclosed to whom?On DisclosureIn Running Stitch it is possible to speak of two moments of disclosure, each moment illustrating a different scope of the verb “to disclose.” First, there is the disclosure in real time of the physical location of each walker. Second, there is the disclosure of the sense of purpose of the journey and of all what happened to the participant during the walk and after when confronted with the visualisation of her personal walk. It is this second disclosure what can infuse the “map” with personal meaning.In the first case, disclosure is associated with surveillance. Positioning, as used within the framework of Global Positioning Systems, refers to the computational process whereby the geographical location of the carrier of the GPS device can be pinpointed, usually on a conventional digital map. “To disclose” means here to make visible and, more precisely, to “draw” by means of technology the whereabouts of someone—an anonymous other—who is outside of the gallery walking about Brighton’s city centre. This first moment of disclosure happens for all to be seen in the gallery. It is framed by the artists as the core of what constitutes Running Stitch as an artwork.However, the technology-aided map-making that takes place here conceals the mental processes and the autobiographical stories that go with the actual walk—where did the participants go and why, what made them be there in the first place? This can only be known if the participant is given a voice for him or her to “map” herself by presenting the Self in spatio-temporal terms within the public arena of the ongoing artistic event. This would require an additional sharing mechanism to be embedded within the framework provided by the artists. As organised by the artists, two participants at a time were walking during one hour outside in Brighton’s town centre in the area surrounding the Fabrica Gallery. While this was happening, other members of the public could witness the unfolding journeys live on the canvas inside the gallery. While one was watching, there were of course random and casual opportunities to engage in conversations with other onlookers. However, the artists did not devise more formal opportunities for the public to engage in conversations with previous participants or with other onlookers. After the two walkers in turn had returned to the gallery and finished their walks, the next set of walkers would depart. Typically, the previous walkers would stay for some minutes watching at the resulting visualisation of their walk—the running stitches—on the canvas. The framework provided by the artists placed these previous walkers as onlookers rather than as ‘official’ commentators of their own walks. Their comments and their thoughts on the running stitches representing their walk remained secret—concealed, unless spontaneous conversations would randomly communicate (reveal) them.Fortunately, the artists did ask participants-walkers to fill anonymously a feedback sheet before leaving the gallery. In that sheet, participants had an opportunity to share their comments and thoughts about their participation experience with the artists in writing. These responses provide the evidence that, in practices such as this, a second disclosure moment can take place and, indeed, needs to be seen as integral to the cartographic process. Disclosure, in this second moment, is not associated with surveillance but with the ideas of sharing, self-reflexion, subjective positioning, and self-mapping.“My walk was an act of love…”One Running Stitch participant wrote anonymously in the above mentioned feedback sheet:My walk was for a friend of mine –Sandra- who’s very ill. I wanted to go past various landmarks that had meaning for us both and end up in Prestor Park where I could make a large S shape. There was another park where we used to meet where I wanted to make an ‘X’ shape. Sandra signed her e-mails SX. (“My walk was an act of love”).This testimony, which was not shared with others during the cartographic process called Running Stitch but framed by the artists as private participants’s feedback, not only comments about the walk but constitutes it. This story explains what makes the participant ‘be there’, go to Prestor Park, and walk/draw an “X” shape on the canvas. Rather than a statement about place in itself, it is a “spatial auto-bio-graphical” presentation of Self as a friend of Sandra. Within the framework of “participation cartography,” a “spatial auto-bio-graphical presentation” is a presentation of Self in spatio-temporal terms that involves an act of self-reading. By means of reflexive language, the participant gives an account of his walk as represented by his running stitches on the canvas. Literarily, by drawing his walk on the canvas via the Running Stitch framework, the participant made his Self legible. However, nobody but the walker himself is in the position to make an authoritative reading of his walk. The terms “reading” and “legibility” refer in this context to the ability to both remember and make sense of one’s own steps. In this sense, the drawing—the trace of the walk—must be seen as a mnemonic device enabling the subject who walked to perform self-reading, hermeneutic acts. Disclosure, as illustrated by this case, is then linked with a self-reading process in terms of a walk—a spatio-temporal live process—as documented on the canvas.Certainly, the Self of the participant emerges as the theme of his map as drawn on the canvas: “I wanted to go past various landmarks…” Rather than space, it is the being-who-moves in space what is being read and mapped through self-reflexive language.According to Ervin Goffman’s dramaturgical approach to social interaction, the notion of presentation of Self takes relevance whenever an individual “enters the presence of others” (14). To be in the presence of others, whether wittingly or unwittingly, involves a presentation of Self. Goffman’s influential The Presentation of Self in Everyday Life (1959) is primarily concerned with arguing that the ways in which one presents the Self may direct the interlocutors’s attention towards those aspects of the Self one chooses to highlight (14). A premise underlying Goffman’s work is that a presentation of Self generates impressions and that one can manage the impressions one makes of oneself. A crucial concept in his theory is the notion of control: one can control and guide the other’s impressions of oneself, and a number of techniques can be employed to do so. It is crucial to understand that in practices such as Running Stitch, participants are enabled to occupy a dual position as “writers” and “readers” of the Self, as positioners and as the ones positioned. As “writers,” participants position themselves physically, graphically and literally both in the city and “on the map.” This takes place by means of a walking-drawing performance via GPS technology. As “readers”, participants position themselves linguistically (by means of autobiographical stories) and in their mind in relation with the performed space in question.By presenting his walk with words as ‘a walk for a friend of mine—Sandra—who’s very ill’, this participant positions himself subjectively in relation to his performed walk. His auto-biographical narrative infuses his walk with meaning. There is a relatively new approach in social psychology called “positioning theory” (Harre and Slocum). Drawing on Goffman’s work on social interaction, the issue that this theory investigates is the dynamics of creation of patterns of meaning. How can these dynamics be brought to light?Positioning theory analyses the emergence of meaning in terms of story lines. It is concerned exclusively with analysis at the level of acts; that is, of the meaning of actions as expressed through story lines that infuse those actions with meaning. A positioning is not a theoretical knowledge about one’s relationship with a given space. Rather, it is a practised knowledge. Moreover, it is an act of freedom. It is a choice. And it is an ethical choice in the sense that the one who positions himself claims responsibility for his own acts and decisions. The “I” of the one who positions himself emerges as the actor, author, and theme of the narratives that go with that decision. Such an act writes subjectivity (biography). Paraphrasing philosopher Emmanuel Lévinas, a reflexive positioning is a disclosure and opening of being that takes place for others and with others and where being manifests, loses, and finds itself again “so as to possess itself by showing itself, proposing itself as a theme, exposing itself in truth” (99). A reflexive positioning is a moment of truth. However, and still with Lévinas, truth, “before characterizing a statement or a judgment, consists in the exhibition of being” (23). In other words, by presenting the self in public and in spatio-temporal terms, the subject who presents herself produces truth about herself as a relational and spatial being.Positioning, or the Enactment of a Poetics of SharingI use the term sharing as the act of presenting private, subjective, everyday life, and autobiographical material in public contexts. My notion of the term sharing is inspired by Deirdre Heddon’s (21) account of how consciousness-raising events in which women shared personal concerns with each other was tied with the emergence of feminist, autobiographical live performances. In the context of such feminist events, according to Heddon, sharing and consciousness-raising processes were linked.My argument is that, in a similar fashion to feminist’s consciousness-raising events, the “knowledge” that the representations (maps) claim to represent in practices such as Running Stitch cannot be achieved if the voices behind the trajectories are not activated. The transformation of the represented trajectory into self-mapping knowledge cannot be achieved if the individual who took part does not “read” herself by sharing her spatial autobiographical narrative with others. For such a self-mapping to take place, artists need to devise a mechanism for participants to share reflections about their participation experience and embed it in the framework they provide. I use the word poetics as synonymous with the notion of “technology” as articulated by Martin Heidegger in his 1955 lecture on the question of technology. A poetics is “a way of revealing truth” (qtd. in McKenzie 156). In this sense, “participation cartography” is a technology that enables participants to bring forth “truth” (rather than simply disclose truth) about their self as a being-in-motion. However, it is a way of revealing that also conceals. This is precisely what makes this way of revealing a poiesis: it reveals and conceals at once. For instance, the uniqueness of my Running Stitch walk was concealed to me. I walked with my wife, our son, and a couple of friends who lived in Brighton at that time. Our walk was a means for us to spend some time together. In a way, it was a means for building our relationship. The meaning of our walk became conscious to me after I had read the story of Sandra’s friend and the other ninety or so stories. Without these (collective) conversations and exchanges, the disclosures made by participants in and through ‘participation performances’ such as Running Stitch conceal more than what they reveal, shattering thereby the cartographic (self-mapping) power of these practices.The act of validating the sequence of stitches as his is a crucial performative element of this process. It completes the disclosure process: it is the moment in which the voiceless walker on the canvas becomes a speaking subject who authors himself by recognising himself in the uniqueness of his auto-bio-graphical stitch. His spatial autobiographical narrative is a crucial self-positioning performance. By not framing moments of sharing such as this as integral to the cartographic process, I suggest that the artist may scatter the self-mapping and self-positioning agency of this practice. In consequence, the representation loses sight of what it claims to seek and represent. ReferencesEco, Umberto. The Role of the Reader: Explorations in the Semiotics of Texts. London: Hutchinson, 1981.Fabrica Contemporary Art Gallery. 2009. Fabrica Gallery. 6 Dec. 2009 < http://www.fabrica.org.uk/ >.Goffman, Ervin. The Presentation of Self in Everyday Life. London: Penguin, 1990.Goldberg, Rose Lee. Performance Art: from Futurism to the Present. London: Thames and Hudson, 2001.Hamilton, Jen, and Southern, Jen. Running Stitch. 2006. 20 Oct. 2009 ‹http://www.satellitebureau.net/p8.php›.Harre, Rom, and Nikki Slocum. “Disputes as Complex Social Events: On the Uses of Positioning Theory”. Common Knowledge 9.1 (2003): 100–118.Heddon, Deirdre. Autobiography and Performance. New York: Palgrave Macmillan, 2008.Heidegger, Martin. The Question Concerning Technology and Other Essays, Trans. William Lovitt. New York: Harper and Row, 1977.Hemment, Drew. “Locative Arts.” Leonardo 39.4 (2006): 348–355,Holmes, Brian. “Counter Cartographies.” Else/where: Mapping New Cartographies of Networks and Territories. Eds. Janet Abrams and Peter Hall. Minneapolis: University of Minnesota Design Institute, 2006.Kanarinka, “Art-Machines, Body-Ovens and Map-Recipes: Entries for a Psychogeographic Dictionary.” Cartographic Perspectives 53 (2006): 24–40.Kaprow, Allan. “Participation Performance.” Essays on the Blurring of Art and Life. Ed. J. Kelley.. Berkeley, Los Angeles, New York: University of California Press, 2003.Kaye, Nick. Site-Specific Art: Performance, Place, and Documentation. London: Routledge, 2000.Lévinas, Emmanuel. Otherwise than Being, or, Beyond Essence. Trans. Alphonso Lingis. Pittsburgh: Duquesne UP, 2006.McKenzie, Jon. Perform or Else: From Discipline to Performance. London: Routledge, 2001.“My walk was an act of love.” Unpublished anonymous participant's feedback sheet. Running Stitch. Jen Southern and Jen Hamilton. Brighton, U.K.: Fabrica Contemporary Art Gallery, 2006.Running Stitch. Jen Southern and Jen Hamilton. Brighton, UK.: Fabrica Contemporary Art Gallery, 2006. Sant, Alison. “Redefining the Basemap.” TCM Locative Reader (2004). 16 Jan. 2007 < http://locative.net/tcmreader/index.php?mapping;sant >.Wood, Denis. “Map Art.” Cartographic Perspectives: Journal of the North American Cartographic Information Society 53 (2006): 5–14.

Lorri Neilsen, whose feature article appears in this edition of M/C Journal, is Professor of Education at Mount Saint Vincent University in Halifax, Nova Scotia, Canada. Neilsen has been teaching and researching in literacy studies for more than four decades. She is internationally recognised as a poet and as an arts-based research methodologist specialising in lyric inquiry. In the latter half of this last decade she was appointed for a five year term to be the Poet Laureate for Nova Scotia. As an academic, she has published widely under the name of Lorri Neilsen; as a poet, she uses Lorri Neilsen Glenn. In this article I refer to her as Neilsen. This article reflects specifically on the poetics and the politics of the work of poet-scholar Lorri Neilsen. In doing so, it explores the theme of catastrophe in several senses. Firstly, it introduces the reader to the poetic articulations of the everyday catastrophes of grief and loss found in Neilsen’s recent work. Secondly, it uses Neilsen’s work on grief and loss to draw attention to a rarely recognised scholarly catastrophe: the catastrophe of the methodological divide between the humanities and the social sciences that runs the risk of creating, for the social sciences, a limiting and limited approach to research project design, knowledge production, and relationships between researchers and subjects, to which Lorri Neilsen’s ground-breaking use of lyric inquiry is a response. And thirdly, it alerts us to the need to fight to retain the arts and humanities within universities, in order to avoid a scholarly catastrophe of a different order. In undertaking this exploration, the article uses several terms with which some readers of M/C Journal might not be familiar. Research literacies is a term used to signal capacity and fluency in the understanding and use of research methodologies. Arts-based inquiry is the umbrella term used by researchers using their creative practice in the arts—in writing, theatre performance, visual arts, music, dance, movement—to lead them into new insights into the topic under investigation. This work is frequently embodied and sensuous. So, for example, the understanding of anorexia might be deepened by a dance performance or a series of paintings or a musical score devised in response to work with research participants; or, as I argue here, understandings of the everyday catastrophes of grief and loss might be deepened by the writing of poetry or expressive prose that uncovers nuance and sheds light in ways not possible using the more traditional research methodologies available to social scientists. Lyric inquiry, a sub-set of arts-based inquiry, is Neilsen’s own term for a research methodology that uses writing itself as the research tool, and whose hallmark is embodied language expressed as poem, song, or poetic prose, to “create the possibility of a resonant, ethical, engaged relationship between the knower and the known” (Handbook 94).This article, then, reflects on the research work of Lorri Neilsen. In this article I use Neilsen’s responses to grief and loss as the starting point to follow her journey from the early days of her involvement in literacy research to her present enchantment with arts-based inquiry in literacy and social science research. I outline her writing on research literacies, explore her notion of lyric inquiry as a crucial facet of arts-based research, and conclude with examples of her poetry born of creative reflection on what we might call everyday catastrophes. Ultimately I argue the need to avoid a scholarly catastrophe of a different order from those Neilsen explores, through the continued recognition of the crucial place of the arts in academic institutions.I open with excerpts from a piece in Lorri Neilsen’s collection, Threading Light, published in 2011. This piece, The Sea, written out of the grief of losing her aged mother, is one I find most moving. It begins: Days later—a week, a month, hard to tell—sun comes out of drizzle and ice and fog and snow showers, ripping open a bright day. Snow-mounded. If you were a kid, you’d look for your sled. He is sure the box of wrenches is in the cabin, and you know a drive to the country is better than another day in bed with Kleenex and a hacking cough, hiding a flayed heart, and pouring CBC into your ears around the clock. (104) The two figures in the piece, he and she, head south to their seaside cabin. They take a walk beside an ice-covered seashore.Today, you step carefully because of ice, and what you find catches your breath. For a brief moment you have escaped the grizzly claws of grief ripping at your chest. You are kneeling on the ice, touching the frosted edges of kelp and weeds, slimy umber and sienna, and putrid green growths that slurp in and out most of the year, but here, now, are stunned, immobile, impaled on the rocks by the cold. Desire is a feral animal; let it loose, it will seek beauty. You point out to each other tableaus: rimming white, translucent blues and greens, coppered plants flash-frozen, fringed by crystalline tatters. A Burtynsky, you think, but not man-made. This is life’s ebb, as Tu Fu wrote. The ocean’s winter verge. Death’s magnificent intaglio. Your fingers follow the lines of kelp: these things once lived, and moved. Take the long view, maybe they still do. You pause to sit on a cold rock and look at the sky; for a moment you are back beside her body, that last morning, your fingers on cooling flesh. Then, water, the sound of waves. Presence. You look up. He has found one periwinkle fused to a rock, then another. Several more. He places them in your hand, one by one, each dark brown ball with its own scurf of ice that gives off the smallest breath of mist as it touches the heat of your palm. Each a small jolt. This is what the sea creates while you are busy with your own tides: precise cups of glossy perfection with curves like a blues howl that open your heart, craning for light. (Threading Light 104–5)One of the things I appreciate most about Lorri Neilsen’s lyric work is her capacity to hold the miniscule simultaneously with the universal; a flash of insight under the arc of a timeless sky. “Smaller than small; larger than large,” write the Hindu prophets (Upanishads). “This is what the sea creates while you are busy with your own tides,” she writes, and in that moment of reading I am jolted into an awareness of the contours of grief that no amount of social scientific observation could provide: an awareness of the nature of self-absorption and inward focus so intense that even the most inevitable of natural rhythms—the ocean’s tides—are forgotten: forgotten, that is, until the protagonist is shaken awake again, by exquisite beauty, into a new kind of response-ability to the world. Lorri Neilsen’s feature article in this edition of M/C creates layer upon layer of insights exploring the notion that loss, an everyday catastrophe, involves a turning inside-out, a jolting into a new sense of self, or a propulsion out of an old, restrictive one; and that inevitably it propels us headlong into a state of living in the moment, of being present to what is, rather than distantly taking stock of what we have. As I ponder this experience, as a reader of her work, I re-experience that moment of stasis:physiologically we all know that experience of time suspended after shock, time inexplicably, irrationally, standing still. But what Neilsen has done so successfully as a poet-scholar, in my view, is not simply find words to express this turning inside out as poetry. Additionally, she has claimed the moment of poetic insight as a crucial form of knowledge-making that has a central and necessary place in illuminating our social worlds. This claim has far-reaching political significance for social science researchers, introducing, as it does, a re-invigorated understanding of the very concept of research:Research [she tells us] is not only the creation of products to market at the academic fair; research is the process of learning through the words, actions and revisionings of our daily life. […] Research is the attuned mind/body working purposefully to explore, to listen, to support, to transgress, to gather with care, to create, to disrupt, to offer back, to contribute, sometimes all at once […] Inquiry is praxis that cannot be boxed up and delivered: it is a story with no ending. (Knowing 264) Neilsen’s particular fascination is with lyric inquiry which she claims as political, poetic, and sustaining of the individual and the larger world: It has the capacity to develop voice and agency in both researcher and participant; it foregrounds conceptual and philosophical processes marked by metaphor, resonance and liminality; and it reunites us with the vivifying effects of imagination and beauty – those long-forgotten qualities that add grace and wisdom to public discourse. (Knowing 101)So what has led her here, to that place where lyric inquiry forms the basis of her engagement with the knowledge-making endeavour in the academy and beyond? As a feminist scholar fascinated by biography, by life writing and story, I find myself drawn as much towards the story of Neilsen’s evolution as a poet-scholar as to the work itself. How has she come to an awareness of the need to create new ways of doing research? What has she uncovered here about the ethics and the politics of doing research in the social world? As I read her work I become aware that her current desire to dance at the edge of the conventional research world has been driven as much by a series of professional catastrophes as by an underpinning desire for methodological innovation. Neilsen herself explores these issues in her 1998 collection of academic essays, called Knowing Her Place: Research Literacies and Feminist Occasions. There are several threads weaving their way through this account of a young academic researcher and scholar finding her way into a larger, wiser, more resonant space: there’s the story of the young graduate student learning the language of and experiencing the perpetual isolation of disembodied fact-finding statistically resonant research into literacy; there’s the story of the young mother juggling academic life and research and parenting, wanting to make sense to the teaching research participants she is working with, wanting to close the gap between the public and the private worlds, wanting to spend time with her partner and her two sons, especially her second son whose birth could have been a catastrophe but whose gentle ways of being in the world gifted them all with the desire to slow down, to see afresh; and, later, there’s the story of the mature woman whose impulse is to community and to solitude, to living with a generosity of spirit that takes seriously the intertwining of her poetic life and her academic and everyday worlds. Interwoven with these stories is the story of writing itself: here we find the formal disembodied writing of Western scientific research practices; here now is collectivist writing generated at kitchen tables, in community centres, in schools; here now is every mode of writing that evokes nuance and explores the senses; and here now too is the research writing that privileges response-ability, scholartistry, bodily sensation, reciprocity, engagement with the world.Neilsen’s account of this journey begins when, as a young postgraduate student doing research into literacy, she learned the language of statistical significance to measure syntactic complexity, noting, as she wrote up her MA, the distance between the language she had learned and the everyday language of the classroom teachers the research was meant to inform. The emphasis of this early research was on removing language from its context, isolating components of language for scrutiny, making findings that were replicable. In time she came to see this kind of knowledge-making as dry, limited, rule-bound, androcentric. From this disengaged, disembodied place she moved, over decades, into a space where compassion, wisdom, humility, and wonder combine to locate her as researcher who understands, alongside researcher David Smith, that “writing is a holy act, an articulation of limited understanding” (qtd. in Neilsen, Knowing 119). In an echo of Luce Irigaray’s insistence that the research and writing we do as fully alive feminist scholars will link the celestial and the terrestrial, the horizontal, and the vertical, and in a further echo of Helene Cixous’ claim that when writing from the body, “an opera inhabits me” (Cixous 53), Neilsen writes unabashedly of the metaphysical nature of her research world: Artful living, artful writing, connecting with a purpose to help each other transcend and grow through inquiry. Connection, embodiment, transformation, transcendence. All these expressions tap spiritual chords […] But if inquiry is to transcend the destructive circumstances of our lifeworlds, if its purpose is to make a difference, not a career, we cannot avoid using words such as vision, spirit, humanity, soul. Interest in metaphysical perspectives is not new in feminist circles, but is IS new in conventional research communities where the intangible, the deeply disturbing and consciousness-awakening dimensions of life are compartmentalized, reserved […] for a walk by the ocean, for the rare meditative times of our lives, if we find them at all […] But (she concludes) the awareness that we know when we live in the eternal present […] is an awareness full of tremendous power, and, ultimately, hope. (Knowing 280)In the final chapter of this 1998 text outlining her journey into research literacies, called Notes on Painting Ghosts and Writing the Poetry Report: Some Things I know But Not For Certain, Lorri Neilsen writes confidently against the grain of what she sees as the limits of androcentric research practices: Everything we know is at once out there and in here […] My place is to apprentice myself to the world, to paraphrase Merleau-Ponty, not in subservience and compliance, as the androcentric practices we have followed would keep me, but in reciprocity, curiosity and response-ability. What we must seek are the transgressive experiences and the fresh words which reveal us, in Annie Dillard’s words, ‘startlingly to ourselves as creatures set down bewildered’. (qtd. in Neilsen, Knowing 261)And in a gesture that I find heartwarming, she writes of the impact of being scooped up into a collective research-making endeavour, of belonging to a community of scholars (including poet-sociologists Laurel Richardson and Trinh T. Minh-ha) whose research agenda is to expand the ways we might know, to reflect the fullness and richness and complexity of the research endeavour itself, and, in so doing, of human experience: Time and enculturation have combined to make inquiry a terrain where I live, rather than a place I visit on occasion.Inquiry is less a stance and more an intentional gesture, a re-bodied approach to working with people, particularly women, on projects which matter to them locally and globally. Inquiry is a conspiracy, a breathing together, for which we need the conditions of being together and sharing a climate, or air, for breathing. Inquiry values difference, rather than fearing it, sees contiguity or complementarity as necessary for working together without suppressing our diversity. (Knowing 262) Hers is no airy-fairy disengaged mood-making endeavour. It is decidedly political: the inclination is to openness and growth, to take risks, to create critical spaces[…] When we make the assumptions of the norms of research problematic, we make the assumptions and the norms of life together on this planet problematic as well. We begin to dismantle the Western knowledge project, and we begin to learn a fundamental humility. Expanding our research literacies keeps us full of wonder, in spite of the shakey ground and the shadows. We can learn more when our pen is a tool of discovery, not domination.And her focus is ever on the artistry of research practices: The ontological and epistemological waters in which these [research] literacies continue to develop are social, political, ecological [...] Re-imagining inquiry is re-imagining ways to work with people and ideas which keep us, like the painter, the dancer, and the performance artist, watchfully poised, momentarily still, and yet fluidly in motion. (Knowing 263)In summary, then, the kind of writing that accompanies the research methodology that Lorri Neilsen has created cuts across the notion of knowledge as product, commodity, trump card. Knowing [for Neilsen] is an experience of immersion and expression rather than one of gathering data only to advance an argument […] A reader does not take away three key points or five examples. A reader comes away with the resonance of another’s world…our senses stimulated, our spirit and emotions affected. (Knowing 96) This kind of writing emerges from her desires to create a resonant, embodied, ethical, activist, feminist-honouring, and collaborative way to grapple with the nuance of human experience. This she calls lyric inquiry. Lyric inquiry sits on the margins, inhabits the liminal spaces, “places where we perceive patterns in new ways, find sensuous openings into new understandings, fresh concepts, wild possibilities” (Knowing 98). In her chapter on lyric inquiry in the 2008 Sage Handbook of the Arts in Qualitative Research, Neilsen argues that lyric inquiry leans on no other mode of enquiry: it stands on its own, resonant and expressive, inviting fresh ways to see, read, consider experience. Unlike the narrative enquiry that currently popularly accompanies much social science research in order to bolster an argument, or illustrate a point being made in policy formulation or discussion (Hopkins), lyric inquiry adopts its own mode, its own performative spaces. It’s a heady concept and, I would argue, a brave contribution to the repertoire of qualitative arts-based research methodologies.For me Lorri Neilsen’s stance as poet, writer, researcher, woman, is beautifully captured in her piece from Threading Light which she has titled Writing has always felt like praying. Here we glimpse the lives of four figures: the Buddha, Muhammad, Jesus Christ, and the poet herself, each responding to catastrophe of sorts: Gotama saw the face of his infant son and sleeping wife,shaved his head and beard, put on his yellow robe, andleft without saying good-bye. Duties, possessions,ties of the heart: all dustweighing down his soul. He walked and walked,seeking a life wide open, complete and pure as polished shell.In a cave away from the fray of Mecca, vendettas,and a world soured by commerce, Muhammadshook as the words of a new scripturecame to him. Surrendered himselfto its beauty, singing and weeping verse by verse, year by yearfor twenty-one years.Of course you remember the man from Galileewho carried on his back the very wood on whichhis blood was spilled. How he pushed back the rockfrom the front of the cave and – this is gospel –ascended, emptied of self and full of god, returningnow in offerings of bread and wine.I pace back and forth on a cliff above the unknowable, luredby slippery and maverick tales that call forth terror, crackthe earth, shatter my bones with light. I have no needto verify old brown marks of stigmata, translate Coptic fragments.A burlap robe on display in the cold stone air of the Church of Santa Croceis inscrutable: it tells me only that my body is a ragged garmentand will be discarded too.But here, now, I am ready as a tuned stringto witness what is ravenous, mythic. Here I am holy, misbegotten,gossip on the lips of the gods, forgotten by the time the cupsare washed and put away. So I start as I start every day,cobbling a makeshift pulpit, casting for truths as they are given me:Man, woman, child, sun, moon, breath, tears,Stone, sand, sea. (Threading Light 102–3) It is ironic that the kind of research that Neilsen advocates, research that draws specifically on the arts to create new methodologies for the uncovering of topics traditionally explored by the social sciences, is being developed at precisely that moment when university arts departments around the world are being dismantled, and their value questioned (See Cohen, NY Times; Donoghue, Chronicle of Higher Education; Kitcher, Republic). As I indicated at the beginning of the article, I use this homage to Lorri Neilsen and her work to make the broader point that we lose the arts and the humanities in our universities at our peril. It’s not just that the arts are a pleasant addition, a ruffle on the edge of the serious straight-tailored cut of the research garment: rather, as Neilsen has argued throughout her research and writing career, the arts are central to our survival as a response-able, interactive, creative, thoughtful species. To turn our back on the arts in contemporary research practices is already a dangerous erosion, a research and knowledge-making catastrophe which Neilsen’s lyric inquiry seeks to address: to lose the arts from universities altogether would be a catastrophe of a much higher order. References Cohen, Patricia. “In Tough Times, the Humanities Must Justify Their Worth”. New York Times. 24 Feb. 2009. Cixous, Helene. Coming to Writing and Other Essays. Ed. Deborah Jensen. Cambridge: Harvard University Press, 1991.Dillard, Annie. The Writing Life. New York: Harper & Row, 1993. Donoghue, Frank. “Can the Humanities Survive the 21st Century?” The Chronicle of Higher Education. 5 Sep. 2010. Hopkins, Lekkie. “Why Narrative? Reflections on the Politics and Processes of Using Narrative in Refugee Research.” Tamara Journal for Critical Organisation and Inquiry 8.2 (2009): 135-45.Irigaray, Luce. “Sexual Difference.” The Irigaray Reader. Ed. Margaret Whitford. Oxford: Blackwell, 1987. 165-77. Kitcher, Philip. “The Trouble with Scientism”. New Republic. 4 May 2012.Muller, M. (trans.). The Upanishads. Oxford: The Clarendon Press, 1879.Neilsen Glenn, Lorri. Threading Light. Explorations in Loss and Poetry. Regina, SK: Hagios Press, 2011. Neilsen, Lorri. “Lyric Inquiry.” Handbook of the Arts in Qualitative Research. Eds. J. Gary Knowles and Ardra Cole. Thousand Oaks: Sage, 2008. 88-98. Neilsen, Lorri. Knowing Her Place: Research Literacies and Feminist Occasions. San Francisco: Caddo Gap Press, and Halifax, NS: Backalong Books, 2008. Richardson, Laurel. “The Consequences of Poetic Representation: Writing the Self and Writing the Other.” Investigating Subjectivity: Windows on Lived Experience. Eds. Carolyn Ellis and Michael Flaherty. Newbury Park: Sage, 1992. 125-140. Richardson, Laurel. “Writing: A Method of Inquiry.” Handbook of Qualitative Research. Eds. Norman K. Denzin and Yvonna. S. Lincoln. Thousand Oaks: Sage, 1994. 959-978.Trinh, T. Minh-ha. Woman, Native, Other. Bloomington and Indianapolis: Indiana University Press, 1989.

ExpositionPortland, Oregon (USA) has become known for an artisanal or ‘maker’ economy that relies on a resurgence of place specificity (Heying), primarily expressed and exported to a global audience in the notion of ‘Portland Made’ (Roy). Portland Made reveals a tension immanent in the notion of ‘place’: place is both here and not here, both real and imaginary. What emerges is a complicated picture of how place conceptually captures various intersections of materiality and mythology, aesthetics and economics. On the one hand, Portland Made represents the collective brand-identity used by Portland’s makers to signify a products’ material existence as handcrafted, place-embedded, and authentic. These characteristics lead to certain assumptions about the concept of ‘local’ (Marotta and Heying): what meaning does Portland Made convey, and how is such meaning distributed? On the other hand, the seemingly intentional embedding of place-specificity in objects meant for distribution far outside of Portland begs another type of question: how does Portland come to be discursively representative of these characteristics, and how are such representations distributed to global audiences? How does this global distribution and consumption of immaterial Portland feed back into the production of material Portland?To answer these questions we look to the realm of social media, specifically the popular image-based service Instagram. For the uninitiated, Instagram is a web-based social media service that allows pictures to be shared and seen by anyone that follows a person or business’ Instagram account. Actions include posting original photos (often taken and posted with a cell phone), ‘liking’ pictures, and ‘hash-tagging’ posts with trending terms that increase visibility. Instagram presents us with a complex view of place as both material and virtual, sometimes reifying and sometimes abstracting often-contradictory understandings of place specificity. Many makers use Instagram to promote their products to a broad audience and, in doing so, makers participate in the construction of Portland’s mythology. In this paper, we use empirical insights to theorise makers’ role in shaping and cultivating the virtual and material aspects of place. Additionally, we discuss how makers navigate the complex relationships tied to the importance of place in their specific cultural productions. In the first section, we develop the notion of a curated maker subjectivity. In the second section, we consider the relationship between subjectivity and place. Both sections emphasize how Instagram mediates the relationship between place and subjectivity. Through spotlighting particular literatures in each section, we attempt to fill a gap in the literature that addresses the relationship between subjectivity, place, and social media. Through this line of analysis, we attempt to better understand how and where Portland is made, along with the implications for Portland’s makers.ActionThe insights from this paper came to us inadvertently. While conducting fieldwork that interrogated ‘localism’ and how Portland makers conceptualise local, makers repeatedly discussed the importance of social media to their work. In our fieldwork, Instagram in particular has presented us with new opportunities to query the entanglements of real and virtual embedded in collective identifications with place. This paper draws from interviews conducted for two closely related research projects. The first examines maker ecosystems in three US cities, Portland, Chicago and New York (Doussard et. al.; Wolf-Powers and Levers). We drew from the Portland interviews (n=38) conducted for this project. The second research project is our multi-year examination of Portland’s maker community, where we have conducted interviews (n=48), two annual surveys of members of the Portland Made Collective (n=126 for 2014, n=338 for 2015) and numerous field observations. As will be evident below, our sample of makers includes small crafters and producers from a variety of ‘traditional’ sectors ranging from baking to carpentry to photography, all united by a common identification with the maker movement. Using insights from this trove of data as well as general observations of the changing artisan landscape of Portland, we address the question of how social media mediates the space between Portland as a material place and Portland as an imaginary place.Social Media, Subjectivity, and Authenticity In the post-Fordist era, creative self-enterprise and entrepreneurialism have been elevated to mythical status (Szeman), becoming especially important in the creative and digital industries. These industries have been characterized by contract based work (Neff, Wissinger, and Zukin; Storey, Salaman, and Platman), unstable employment (Hesmondhalgh and Baker), and the logic of flexible specialization (Duffy and Hund; Gill). In this context of hyper individualization and intense competition, creative workers and other entrepreneurs are increasingly pushed to strategically brand, curate, and project representational images of their subjectivity in order to secure new work (Gill), embody the values of the market (Banet-Weiser and Arzumanova), and take on commercial logics of authenticity (Duffy; Marwick and boyd). For example, Duffy and Hund explore how female fashion bloggers represent their branded persona, revealing three interrelated tropes typically used by bloggers: the destiny of passionate work; the presentation of a glam lifestyle; and carefully curated forms of social sharing. These curated tropes obscure the (unpaid) emotional and aesthetic labour (Hracs and Leslie), self-discipline, and capital required to run these blogs. Duffy and Hund also point out that this concealment is generative of particular mythologies about creative work, gender, race, and class. To this list we would add place; below, we will show the use of Instagram by Portland’s makers not only perpetuates particular mythologies about artisan labour and demands self-branding, but is also a spatial practice that is productive of place through the use of visual vernaculars that reflect a localized and globalized articulation of the social and physical milieu of Portland (Hjorth and Gu; Pike). Similar to many other artists and creative entrepreneurs (Pasquinelli and Sjöholm), Portland’s makers typically work long hours in order to produce high quality, unique goods at a volume that will afford them the ability to pay rent in Portland’s increasingly expensive central city neighbourhoods. Much of this work is done from the home: according to our survey of Portland Made Collective’s member firms, 40% consist of single entrepreneurs working from home. Despite being a part of a creative milieu that is constantly captured by the Portland ‘brand’, working long hours, alone, produces a sense of isolation, articulated well by this apparel maker:It’s very isolating working from home alone. [...] The other people I know are working from home, handmade people, I’ll post something, and it makes you realize we’re all sitting at home doing the exact same thing. We can’t all hang out because you gotta focus when you’re working, but when I’m like ugh, I just need a little break from the sewing machine for five minutes, I go on Instagram.This statement paints Instagram as a coping mechanism for the isolation of working alone from home, an important impetus for makers to use Instagram. This maker uses Instagram roughly two hours per workday to connect with other makers and to follow certain ‘trendsetters’ (many of whom also live in Portland). Following other makers allows the maker community to gauge where they are relative to other makers; one furniture maker told us that she was able to see where she should be going based on other makers that were slightly ahead of her, but she could also advise other makers that were slightly behind her. The effect is a sense of collaborative participation in the ‘scene’, which both alleviates the sense of isolation and helps makers gain legitimacy from others in their milieu. As we show below, this participation demands from makers a curative process of identity formation. Jacque Rancière’s intentional double meaning of the French term partage (the “distribution of the sensible”) creates space to frame curation in terms of the politics around “sharing in” and “sharing out” (Méchoulan). For Rancière, the curative aspect of communities (or scenes) reveals something inherently political about aesthetics: the politics of visibility on Instagram “revolve around what is seen and what can be said about it, who has the ability to see and the talent to speak, around the properties of space and the possibilities of time” (8-9). An integral part of the process of curating a particular identity to express over Instagram is reflected by who they follow or what they ‘like’ (a few makers mentioned the fact that they ‘like’ things strategically).Ultimately, makers need followers for their brand (product brand, self-brand, and place-brand), which requires makers to engage in a form of aesthetic labour through a curated articulation of who a maker is–their personal story, or what Duffy and Hund call “the destiny of passionate work”–and how that translates into what they make at the same time. These identities congeal over Instagram: one maker described this as a “circle of firms that are moving together.” Penetrating that circle by curating connections over Instagram is an important branding strategy.As a confections maker told us, strategically using hashtags and stylizing pictures to fit the trends is paramount. Doing these things effectively draws attention from other makers and trendsetters, and, as an apparel maker told us, getting even one influential trendsetter or blogger to follow them on Instagram can translate into huge influxes of attention (and sales) for their business. Furthermore, getting featured by an influential blogger or online magazine can yield instantaneous results. For instance, we spoke with an electronics accessories maker that had been featured in Gizmodo a few years prior, and the subsequent uptick in demand led him to hire over 20 new employees.The formulation of a ‘maker’ subjectivity reveals the underlying manner in which certain subjective characteristics are expressed while others remain hidden; expressing the wrong characteristics may subvert the ability for makers to establish themselves in the milieu. We asked a small Portland enterprise that documents the local maker scene about the process of curating an Instagram photo, especially curious about how they aesthetically frame ‘site visits’ at maker workspaces. We were somewhat surprised to hear that makers tend to “clean too much” ahead of a photo shoot; the photographer we spoke with told us that people want to see the space as it looks when it’s being worked in, when it’s a little messy. The photographer expressed an interest in accentuating the maker’s ‘individual understanding’ of the maker aesthetic; the framing and the lighting of each photo is meant to relay traces of the maker to potential consumers. The desire seems to be the expression and experience of ‘authenticity’, a desire that if captured correctly grants the maker a great deal of purchase in the field of Portland Made consumers. This is all to say that the curation of the workspaces is essential to the construction of the maker subjectivity and the Portland imaginary. Maker workshops are rendered as real places where real makers that belong to an authentic maker milieu produce authentic Portland goods that have a piece of Portland embedded within them (Molotch). Instagram is central in distributing that mythology to a global audience.At this point we can start to develop the relationship between maker subjectivity and place. Authenticity, in this context, appears to be tied to the product being both handmade and place-specific. As the curated imaginary of Portland matures, a growing dialogue emerges between makers and consumers of Portland Made (authentic) goods. This dialogue is a negotiated form of authority in which the maker claims authority while the consumer simultaneously confers authority. The aforementioned place-specificity signals a new layer of magic in regards to Portland’s distinctive position: would ‘making’ in any other place be generative of such authority? According to a number of our interviewees, being from Portland carries the assumption that Portland’s makers have a certain level of expertise that comes from being completely embedded in Portland’s creative scene. This complex interplay between real and virtual treats Portland’s imaginary as a concrete reality, preparing it for consumption by reinforcing the notion of an authoritative collective brand (Portland Made). One bicycle accessory maker claimed that the ability of Portland’s makers to access the Portland brand transmits credibility for makers of things associated with Portland, such as bikes, beer, and crafty goods. This perhaps explains why so many makers use Portland in the name of their company (e.g. Portland Razor Company) and why so many stamp their goods with ‘Made in Portland’.This, however, comes with an added set of expectations: the maker, again, is tasked with cultivating and performing a particular aesthetic in order to achieve legitimacy with their target audience, only this time it ends up being the dominant aesthetic associated with a specific place. For instance, the aforementioned bicycle accessory maker that we spoke with recalled an experience at a craft fair in which many of the consumers were less concerned with his prices than whether his goods were handmade in Portland. Without this legitimation, the good would not have the mysticism of Portland as a place locked within it. In this way, the authenticity of a place becomes metonymic (e.g. Portlandia), similar to how Detroit became known as ‘Motor City’. Portland’s particular authenticity is wrapped up in individuality, craftiness, creativity, and environmental conscientiousness, all things that makers in some way embed in their products (Molotch) and express in the photos on their Instagram feeds (Hjorth).(Social) Media, Place, and the Performance of Aesthetics In this section, we turn our attention to the relationship between subjectivity, place, and Instagram. Scholars have investigated how television production (Pramett), branding (Pike), and locative-based social media (Hjorth, Hjorth and Gu, Hjorth and Lim, Leszczynski) function as spatial practices. The practices affect and govern experiences and interactions with space, thereby generating spatial hybridity (de Souza e Silva). McQuire, for example, investigates the historical formation of the ‘media city’, demonstrating how various media technologies have become interconnected with the architectural structures of the city. Pramett expands on this analysis of media representations of cities by interrogating how media production acts as a spatial practice that produces and governs contested urban spaces, the people in those spaces, and the habitus of the place, forming what she dubs the “media neighbourhood.” The media neighbourhood becomes ordered by the constant opportunities for neighbourhood residents to be involved in media production; residents must navigate and interact with local space as though they may be captured on film or asked to work in the background production at any moment. These material (on site shooting and local hiring practices) and immaterial (textual, musical, and visual representations of a city) production practices become exploitative, extracting value from a place for media industries and developers that capitalize on a place’s popular imaginary.McQuire’s media city and Pramett’s media neighbourhood help us understand the embeddedness of (social) media in the material landscapes of Portland. Over the past few years, Portland has begun experiencing new flows of tourists and migrants–we should note that more than a few makers mentioned in interviews that they moved to Portland in order to become makers–expecting to find what they see on Instagram overlaid materially on the city itself. And indeed, they do: ‘vibrant’ neighbourhood districts such as Alberta Arts, Belmont, Mississippi, Hawthorne, Northwest 23rd, and downtown Portland’s rebranded ‘West End’ are all increasingly full of colourful boutiques that express maker aesthetics and sell local maker goods. Not only do the goods and boutiques need to exemplify these aesthetic qualities, but the makers and the workspaces from which these goods come from, need to fit that aesthetic.The maker subjectivity is developed through the navigation of both real and virtual experiences that contour the social performance of a ‘maker aesthetic’. This aesthetic has become increasingly socially consumed, a trend especially visible on Instagram: as a point of reference, there are at least four Portland-based ‘foodies’ that have over 80,000 followers on Instagram. One visible result of this curated and performed subjectivity and the place-brand it captures is the physical transformation of Portland: (material) space has become a surface onto which the (virtual) Instagram/maker aesthetic is being inscribed, a stage on which the maker aesthetic is performed. The material and immaterial are interwoven into a dramaturgy that gives space a certain set of meanings oriented toward creativity, quirkiness, and consumption. Meanings cultivated over Instagram, then, become productive of meaning in place. These meanings are consumed by thousands of tourists and newly minted Portlanders, as images of people posing in front of Portland’s hipster institutions (such as Salt & Straw or Voodoo Donuts) are captured on iPhones and redistributed back across Instagram for the world to experience. Perhaps this is why Tokyo now has an outpost of Portland’s Blue Star Donuts or why Red Hook (Brooklyn) has its own version of Portland’s Pok Pok. One designer/maker, who had recently relocated to Portland, captured the popular imaginary of Portland in this conversation:Maker: People in Brooklyn love the idea that it came from Portland. People in Seattle love it; people in the Midwest love that it came from Portland right now, because Portland’s like the thing.Interviewer: What does that mean, what does it embody?Maker: They know that it’s local, it like, they know that maker thing is there, it’s in Portland, that they know it’s organic to Portland, it’s local to Portland, there’s this crazy movement that you hear throughout the United States about–Interviewer: So people are getting a piece of that?Maker: Yeah.For us, the dialogical relationship between material and immaterial has never been more entangled. Instagram is one way that makers might control the gap between fragmentation and belonging (i.e. to a particular community or milieu), although in the process they are confronted with an aesthetic distribution that is productive of a mythological sense of place that social media seems to produce, distribute, and consume so effectively. In the era of social media, where sense of place is so quickly transmitted, cities can come to represent a sense of collective identity, and that identity might in turn be distributed across its material landscape.DenouementThrough every wrench turn, every stitching of fabric, every boutique opening, and every Instagram post, makers actively produce Portland as both a local and global place. Portland is constructed through the material and virtual interactions makers engage in, both cultivating and framing everyday interactions in space and ideas held about place. In the first section, we focused on the curation of a maker aesthetic and the development of the maker subjectivity mediated through Instagram. The second section attempted to better understand how those aesthetic performances on Instagram become imprinted on urban space and how these inscriptions feedback to global audiences. Taken together, these performances reveal the complex undertaking that makers adopt in branding their goods as Portland Made. In addition, we hope to have shown the complex entanglements between space and place, production and consumption, and ‘here’ and ‘not here’ that are enrolled in value production at the nexus of place-brand generation.Our investigation opens the door to another, perhaps more problematic set of interrogations which are beyond the scope of this paper. In particular, and especially in consideration of Portland’s gentrification crisis, we see two related sets of displacements as necessary of further interrogation. First, as we answer the question of where Portland is made, we acknowledge that the capturing of Portland Made as a brand perpetuates a process of displacement and “spatio-subjective” regulation that both reflects and reproduces spatial rationalizations (Williams and Dourish). This dis-place-ment renders particular neighbourhoods and populations within Portland, specifically ethnic minorities and the outer edges of the metropolitan area, invisible or superfluous to the city’s imaginary. Portland, as presented by makers through their Instagram accounts, conceals the city’s “power geometries” (Massey) and ignores the broader social context Portland exists in, while perpetuating the exclusion of ethnic minorities from the conversation about what else is made in Portland.Second, as Portland Made has become virtually representative of a deepening connection between makers and place, the performance of such aesthetic labour has left makers to navigate a process that increasingly leads to their own estrangement from the very place they have a hand in creating. This process reveals an absurdity: makers are making the very thing that displaces them. The cultivation of the maker milieu attracts companies, in-movers, and tourists to Portland, thus creating a tight real estate market and driving up property values. Living and working in Portland is increasingly difficult for makers, epitomized by the recent sale and eviction of approximately 500 makers from the Town Storage facility (Hammill). Additionally, industrial space in the city is increasingly coveted by tech firms, and competition over such space is being complicated by looming zoning changes in Portland’s new comprehensive plan.Our conclusions suggest additional research is needed to understand the relationship(s) between such aesthetic performance and various forms of displacement, but we also suggest attention to the global reach of such dynamics: how is Portland’s maker ecosystem connected to the global maker community over social media, and how is space shaped differentially in other places despite a seemingly homogenizing maker aesthetic? Additionally, we do not explore policy implications above, although there is significant space for such exploration with consideration to the attention that Portland and the maker movement in general are receiving from policymakers hungry for a post-Fordist magic bullet. ReferencesBanet-Weiser, Sarah, and Inna Arzumanova. “Creative Authorship, Self-Actualizing Women, and the Self-Brand.” Media Authorship. Eds. Cynthia Chris and David A. Gerstner. New York, NY: Routledge, 2012: 163-179. De Souza e Silva, Adriana. “From Cyber to Hybrid: Mobile Technologies as Interfaces of Hybrid Spaces.” Space and Culture 9.3 (2006): 261–278.Duffy, Brooke Erin, “The Romance of Work: Gender and Aspirational Labour in the Digital Culture Industries.” International Journal of Cultural Studies (2015): 1–17. Duffy, Brooke Erin, and Emily Hund. “‘Having It All’ on Social Media: Entrepreneurial Femininity and Self-Branding among Fashion Bloggers.” Social Media + Society 1.2 (2015): n. pag. Doussard, Marc, Charles Heying, Greg Schrock, and Laura Wolf-Powers. Metropolitan Maker Networks: The Role of Policy, Organization, and "Maker-Enabling Entrepreneurs" in Building the Maker Economy. Progress update to the Ewing Marion Kauffman Foundation. 2015. Gill, Rosalind. “‘Life Is a Pitch’: Managing the Self in New Media Work.” Managing Media Work (2010): n. pag. Hammill, Luke. "Sale of Towne Storage Building Sends Evicted Artists, Others Scrambling for Space." The Oregonian, 2016.Hesmondhalgh, David, and Sarah Baker. Creative Labour: Media Work in Three Cultural Industries. London, UK: Routledge, 2011. Heying, Charles. Brew to Bikes: Portland’s Artisan Economy. Portland, OR: Ooligan Press, 2010. Hjorth, Larissa. “The Place of the Emplaced Mobile: A Case Study into Gendered Locative Media Practices.” Mobile Media & Communication 1.1 (2013): 110–115. Hjorth, Larissa, and Kay Gu. “The Place of Emplaced Visualities: A Case Study of Smartphone Visuality and Location-Based Social Media in Shanghai, China.” Continuum: Journal of Media & Cultural Studies 26.5 (2012): 699–713. Hjorth, Larissa, and Sun Sun Lim. “Mobile Intimacy in an Age of Affective Mobile Media.” Feminist Media Studies 12.4 (2012): 477–484. Hracs, Brian J., and Deborah Leslie. “Aesthetic Labour in Creative Industries: The Case of Independent Musicians in Toronto, Canada.” Area 46.1 (2014): 66–73. Leszczynski, A. “Spatial Media/tion.” Progress in Human Geography 39.6 (2014): 729–751. Marotta, Stephen, and Charles Heying. “Interrogating Localism: What Does ‘Made in Portland’ Really Mean?” Craft Economies: Cultural Economies of the Handmade. Eds. Susan Luckman and Nicola Thomas. London, UK: Bloomsbury Academic: forthcoming. Marwick, Alice E., and danah boyd. “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience.” New Media & Society 13.1 (2011): 114–133. Massey, Doreen. “A Global Sense of Place.” Space, Place, and Gender. Minneapolis, MN: University of Minnesota Press, 1994. McQuire, Scott. The Media City: Media, Architecture and Urban Space. Los Angeles, CA: Sage Publications Inc., 2008. Mechoulan, Eric. “Introduction: On the Edges of Jacques Ranciere.” SubStance 33.1 (2004): 3–9. Molotch, Harvey. “Place in Product.” International Journal of Urban and Regional Research 26.4 (2003): 665–688. Neff, Gina, Elizabeth Wissinger, and Sharon Zukin. “Entrepreneurial Labor among Cultural Producers: ‘Cool’ Jobs in ‘Hot’ Industries.” Social Semiotics 15.3 (2005): 307–334. Pasquinelli, Cecilia, and Jenny Sjöholm. “Art and Resilience: The Spatial Practices of Making a Resilient Artistic Career in London.” City, Culture and Society 6.3 (2015): 75–81. Pike, Andy. “Placing Brands and Branding: A Socio-Spatial Biography of Newcastle Brown Ale.” Transactions of the Institute of British Geographers 36.2 (2011): 206–222. ———. “Progress in Human Geography Geographies of Brands and Branding Geographies of Brands and Branding.” (2009): 1–27. Ranciere, Jacque. The Politics of Aesthetics. London: Bloomsbury Academic, 2004. Roy, Kelley. Portland Made. Portland, OR: Self-Published, 2015.

IntroductionAlt, or alternative, accounts are secondary profiles people use in addition to a main account on a social media platform. They are a kind of automediation, a way of representing the self, that deliberately displays a different identity facet, and addresses a different audience, to what someone considers to be their main account. The term “alt” seems to have originated from videogame culture and been incorporated into understandings of social media accounts. A wiki page about alternate accounts on virtual world Second Life calls an alt “an account used by a resident for something other than their usual activity or to do things in privacy” (n.p.).Studying alts gives an insight into practices of managing and contextualising identities on networked platforms that are visible, persistent, editable, associable (Treem and Leonardi), spreadable, searchable (boyd), shareable (Papacharissi "Without"), and personalised (Schmidt). When these features of social media are understood as limitations that lead to context collapse (Marwick and boyd 122; Wesch 23), performative incoherence (Papacharissi Affective 99), and the risk of overexposure, people respond by developing alternative ways to use platforms.Plenty of scholarship on social media identities claims the self is fragmented, multifaceted, and contextual (Marwick 355; Schmidt 369). But the scholarship on multiple account use on single platforms is still emerging. Joanne Orlando writes for The Conversation that teens increasingly have more than one account on Instagram: “finstas” are “fake” or secondary accounts used to post especially candid photos to a smaller audience, thus they are deployed strategically to avoid the social pressure of looking polished and attractive. These accounts are referred to as “fake” because they are often pseudonymous, but the practice of compartmentalising audiences makes the promise that the photos posted are more authentic, spontaneous, and intimate. Kylie Cardell, Kate Douglas, and Emma Maguire (162) argue that while secondary accounts promise a less constructed version of life, speaking back to the dominant genre of aesthetically pleasing Instagram photos, all social media posts are constructed within the context of platform norms and imagined audiences (Litt & Hargittai 1). Still, secondary accounts are important for revealing these norms (Cardell, Douglas & Maguire 163). The secondary account is particularly prevalent on Twitter, a platform that often brings together multiple audiences into a public profile. In 2015, author Emily Reynolds claimed that Twitter alts were “an appealingly safe space compared to main Twitter where abuse, arguments and insincerity are rife” (n.p.).This paper draws on a survey of Twitter users with alts to argue that the strategic use of pseudonyms, profile photos without faces, locked accounts, and smaller audiences are ways to overcome some of the built-in limitations of social media automediality.Identity Is Multiple Chris Poole, founder of anonymous bulletin board 4chan, believes identity is a fluid concept, and designed his platform as a space in which people could connect over interests, not profiles. Positioning 4chan against real-name platforms, he argues:Your identity is prismatic […] we’re all multifaceted people. Google and Facebook would have you believe that you’re a mirror, that there is one reflection that you have, there is one idea of self. But in fact we’re more like diamonds. You can look at people from any angle and see something totally different, but they’re still the same. (n.p.)Claiming that identities are contextual performances stems from longstanding sociological and philosophical work on identity from theorists like Erving Goffman, who in the 1950s proposed a dramaturgical framework of the self to consider interactions as fundamentally social and performative rather than reflecting one core, essential inner self.Social media profiles allow people to use the language of the platform to represent themselves (Marwick 362), meaning identity performances are framed by platform architecture and features, formal and informal rules, and social ties (Schmidt 369). Social media profiles shape how people can engage in how they represent themselves, argue Shelly Farnham and Elizabeth Churchill, who claim that the assumption that a single, unified online identity is sufficient is a problematic trend in platform design. They argue that when facets of their lives are incompatible, people segment those lives into separate areas in order to maintain social norms and boundaries.Sidonie Smith and Julia Watson consider identity multiplicities to be crucial to automediality, which is built on an aesthetic of bricolage and pastiche rather than understanding subjectivity to be the essence of the self. In her work on automediality and online girlhood, Maguire ("Home"; "Self-Branding" 74) argues that an automedial approach attends to how mediation shapes the way selves can be represented online, claiming that the self is brought into being through these mediation practices.This article understands alt accounts as a type of social media practice that Nick Couldry (52) identifies as presencing: sustaining a public presence with media. I investigate presencing through studying alts as a way to manage separate publics, and the tension between public and private, on Twitter by surveying users who have a main and an alt account. Although research into multiple account use is nascent, Alice Marwick lists maintaining multiple accounts as a tactic to mitigate context collapse, alongside other strategies such as using nicknames, only sharing posts when they are appropriate for multiple audiences, and keeping more personal interactions to private messenger and text message.Ben Light argues that while connection is privileged on social media, disconnective practices like editing out, deleting, unfriending, untagging, rejecting follower requests, and in this case, creating alt accounts, are crucial. Disconnecting from some aspects of the social media experience allows people to stay connected on a particular platform, by negotiating the dynamics that do not appeal to them. While the disconnective practice of presencing through an alt has not been studied in detail, research I discuss in the next section focuses on multi-account use to argue that people who have more than one account on a single platform are aware of their audiences, and want control over which people see which posts.Multi-Platform and Multi-Account UseA conference presentation by Frederic Stutzman and Woodrow Hartzog calls maintaining multiple profiles on a single platform a strategy for boundary regulation, through which access is selectively granted to specific people. Stutzman and Hartzog interviewed 20 people with multiple profiles to determine four main motives for this kind of boundary regulation: privacy, identity management, utility (using one profile for a distinct purpose, like managing a restaurant page), and propriety (conforming to social norms around appropriate disclosure).Writing about multiple profiles on Reddit, Alex Leavitt argues that temporary or “throwaway” accounts give people the chance to disclose sensitive or off-topic information. For example, some women use throwaways when posting to a bra sizing subreddit, so men don’t exploit their main account for sexual purposes. Throwaways are a boundary management technique Leavitt considers beneficial for Redditors, and urges platform designers to consider implementing alternatives to single accounts.Jessa Lingel and Adam Golub also call for platforms to allow for multiple accounts, suggesting Facebook should let users link their profiles at a metadata level and be able to switch between them. They argue that this would be especially beneficial for those who take on specific personas, such as drag queens. In their study of drag queens with more than one Facebook profile, Lingel and Golub suggest that drag queens need to maintain boundaries between fans and friends, but creating a separate business page for their identity as a performer was inadequate for the kind of nuanced personal communication they engaged in with their fans. Drag queens considered this kind of communication relationship maintenance, not self-branding. This demonstrates that drag queens on Facebook are attentive to their audience, which is a common feature of users posting to social media: they have an idea, no matter how accurate, of who they are posting to.Eden Litt and Eszter Hargittai (1) call this perception the imagined audience, which serves as a guide for how to present the self and what to post about when an audience is unknown or not physically present. People in their study would either claim they were posting to no-one in particular, or that they had an audience in mind, whether this was personal ties (close friends, family, specific individuals like a best friend), communal ties (people interested in cleaning tips, local art community, people in Portland), professional ties (colleagues, clients, my radio show audience), and phantasmal ties (people with whom someone has an imaginary relationship, like famous people, brands, animals, and the dead).Based on these studies of boundary regulation, throwaway accounts, separate Facebook pages for fans and friends, and imagined audiences on social media, I designed a short survey that would prompt respondents to reflect on their own practices of negotiating platform limitations through their alt account.Asking Twitter about AltsTo research alts, I asked my own Twitter followers to tell me about theirs. I’ve been tweeting from @emvdn since 2010, and I have roughly 5,500 followers, mostly Melbourne academics, writers, and professionals. This method of asking my own Twitter followers questions builds on a study by Alice Marwick and danah boyd, in which they investigated context collapse on social media by tweeting questions like “who do you tweet to?” and monitoring the replies.I sent out a tweet with a link to the survey on 31 January 2018, and left it open for responses until I submitted this draft article on 18 February 2018:I’m writing about alt (alternative/secondary) accounts on social media. If you have an alt account, on Twitter or elsewhere, could you tell me about it, in survey form? (van der Nagel)The tweet was retweeted 161 times, spreading the survey to other accounts and contexts, and I received a total of 326 responses to the survey. For a full list of survey questions, see Appendix. I asked people to choose one alt (if they had more than one), and answer questions about it, including what prompted them to start the account, how they named it, who the audience is for their main and their alt, and how similar they perceived their main and alt to be. I also asked whether they would like to remain anonymous or be quoted under a pseudonym, which I have followed in this article.Of course, by posting the Twitter survey to my own followers, I am necessarily asking a specific group of people whose alt practices might not be indicative of broader trends. Just like any research done on Twitter, this research attracted a particular group: the results of this survey give a snapshot of the followers of a 29 year old female Melbourne academic, and the wider networks it was retweeted into.Although I asked anyone with more than one account on the same platform to fill out the survey, I’ll be focusing on pseudonymous alts here. Not everyone is pseudonymous on their alt: 61 per cent of respondents said they use a pseudonym, and half (51 per cent) said theirs was locked, or unavailable to the public. Some people have an alt in order to distinguish themselves from their professional account, some are connecting with those who share a specific interest, and others deliberately created an alt to harass and troll others on Twitter. But I regard pseudonymous alts as especially important to this article, as they evidence particular understandings of social media.Asking how people named their alt gave me an insight into how they framed it: as another facet of their identity: “I chose something close, but not too close to my main twitter handle,” or directed towards one particular subject they use the alt for: “I wanted a personal account which would be about all sorts, and one just for women’s sport” (Danielle Warby). Some changed the name of their account often, to further hide the account away: “I have renamed it several times, usually referencing in jokes with friends.”Many alt usernames express that the account is an alternative to a main one: people often said their alt username was their main username with a prefix or suffix like “alt,” “locked,” “NSFW” (Not Safe For Work, adult content), “priv” (short for “private”), or “2”, so if their main account was @emvdn, their alt account might be @emvdn_alt. Some used a username or nickname from another part of their life, used a pop culture reference, or wanted a completely random username, so they used a username generator or simply mashed the keyboard to get a string of random characters. Others used their real name for their alt account: “It’s my name. The point wasn’t to hide, it was to separate/segment conversiations [sic]” (knitmeapony).When asked who their audience was for their main and their alt, most people spoke of a smaller, more intimate audience of close friends or trusted accounts. On Twitter, people with locked accounts must approve followers before they can see their tweets, so it’s likely they are thinking of a specific group. One person said their alt was “locked behind a trust-wall (like a paywall, but you need to pay with a life-long friendship).” A few people said their audience for their alt was just one person: themselves. While their main account was for friends, or just “anyone who wants to follow me” (Brisbane blogger), their alt would simply be for them alone, to privately post and reflect.Asking how similar the main and alt account was led people reflecting on how they used multiple accounts to manage their multifaceted identity. “My alt account is just me unfiltered,” said one anonymous respondent, and another called their accounts “two sides of the same coin. Both me, just public and private versions.” One respondent said, “I would communicate differently in the boardroom from the bedroom. And I guess my alt is more like a private bedroom party, so it doesn’t matter if my bra comes off.”Many people signalled their awareness or experience of harassment when asked about benefits or drawbacks of alt accounts: people started theirs to avoid being harassed, bullied, piled-on, or judged. While an alt account gave people a private, safe channel in which to reach close friends and share intimate parts of their life, they also spoke about difficulties with maintaining more than one account, and potential awkwardness if someone requested to follow them that they did not want to connect with.It seemed that asking about benefits and drawbacks of alts led to articulations of labour—keeping accounts separate, and deciding on who to allow into this private space—but fears about social media more generally also surfaced. Although creating an alt meant people were consciously taking steps to compartmentalise their identity, this did not make them feel completely impervious to harassment, context collapse, and overexposure. “Some dingus will screencap and create drama,” was one potential drawback of having an alt: just because confessions and intimate or sexual photos were shared privately doesn’t mean they will stay private. People were keen to acknowledge that alts involved ongoing labour and platform negotiations.Multiple Identity Facets; Multiple AccountsWhen I released the survey, I was expecting most people to discuss their alt, locked, private account, which existed in contrast to their main, unlocked, professional one. Some people did just that, like Sarah:I worked in the media and needed a place to put my thoughts ABOUT my job/the media that I didn’t want my boss reading – not necessarily negative, just private thoughts I wanted to write somewhere.Wanting to maintain a public presence while still having an intimate space for personal self-disclosure was a common theme, which showed an awareness of imagined audiences, and a desire to disconnect from certain audiences, particularly colleagues and family members. Some didn’t necessarily want an intimate alt, but a targeted one: there were accounts for dog photos, weight loss journeys, fandoms, pregnancies, fetishes, a positive academic advice account using a Barbie doll called @barbie_phd, and one for cataloguing laundromats around London. It also seemed alts were contagious: people regularly admitted they began theirs because a friend had one. “Friends were using alts and it looked like a cool world;” “my friends seemed to be having a good time with it, and I wanted to try something they were interested in;” “wanted to be part of the ‘little twitter’ community.”Fluidities I wasn’t expecting also emerged. One respondent considered both of their accounts to be primary:it’s not clear for me which of my accounts is the “alt”. i had my non-professional one first, but i don’t consider either of them secondary, though the professional one is much more active.Along with those that changed the name of their alt often, L said they “initially kept private to only me to rant, record very private thoughts etc., have since extended it to 3 followers.” Platforms encourage continuous, active, engaged participation with ever-expanding networks of followers and friends. As José van Dijck (12) argues, platforms privilege connections, even as they stress human connectedness and downplay the automated connectivity from which they profit. Twitter’s homepage urges people to “follow your interests. Hear what people are talking about. Join the conversation. See what’s happening in the world right now,” and encourages people to keep adding more connections by featuring a recommendation panel that displays suggestions next to the main feed for “who to follow”, and links to import contacts from Gmail and other address books. In this instance, L’s three followers is an act of resistance, a disconnective practice that only links L with the very specific people they want to be an audience for their private thoughts, not to the extended networks of people L knows.ConclusionThis article has provided further evidence that on social media platforms, people don’t just have one account with their real name that faithfully expresses their one true identity. Even among those with alts, practices vary immensely, with some people using their alt as a quieter, more private space, and others creating a public identity and stream of posts catering to a niche audience.When users understand social media’s visibility, persistence, editability, association, spreadability, searchability, shareability, and personalisation as limitations, they seek ways to compartmentalise their identity facets so they can have access to the conversations, contexts, and audiences they want.There is scope for future research in this area on how alts are created, perceived, and managed, and how they relate to the broader social media landscape and its emphasis on real names, expanding networks, and increasingly sophisticated connections between people, platforms, and data. A larger study encompassing multiple platforms and accounts would reveal wider patterns of use and give more insight into this common, yet understudied, disconnective practice of selective presencing.Referencesboyd, danah. It’s Complicated: The Social Lives of Networked Teens. New Haven: Yale UP, 2014.Cardell, Kylie, Kate Douglas, and Emma Maguire. “‘Stories’: Social Media and Ephemeral Narratives as Memoir.” Mediating Memory: Tracing the Limits of Memoir. Eds. Bunty Avieson, Fiona Giles, and Sue Joseph. New York: Routledge, 2018. 157–172.Couldry, Nick. Media, Society, World: Social Theory and Digital Media Practice. Cambridge: Polity P, 2012.Farnham, Shelly D., and Elizabeth F. Churchill. “Faceted Identity, Faceted Lives: Social and Technical Issues with Being Yourself Online.” CSCW ’11: Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work, Hangzhou, China, 19–23 March 2011. 359–68.Goffman, Erving. The Presentation of Self in Everyday Life. 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DOI: 10.1093/acprof:oso/9780199999736.001.0001.———. “Without You, I’m Nothing: Performances of the Self on Twitter.” International Journal of Communication 6 (2012): 1989–2006.Poole, Chris. “Prismatic Identity.” Chris Hates Writing 9 Oct. 2013 <http://chrishateswriting.com/post/63564095133/prismatic-identity>.Reynolds, Emily. “Alt Twitter: Where Brutal Honesty Hides behind Pseudonyms.” Gadgette 10 Aug. 2015 <https://www.gadgette.com/2015/08/10/welcome-to-alt-twitter-where-brutal-honesty-hides-behind-pseudonyms/>.Schmidt, Jan-Hinrik. “Practices of Networked Identity.” A Companion to New Media Dynamics. Eds. John Hartley, Jean Burgess and Axel Bruns. Chichester: Wiley-Blackwell, 2013. 365–74.Second Life Wiki. “Alternate Account.” Second Life Wiki (2018). <http://secondlife.wikia.com/wiki/Alternate_Account>.Smith, Sidonie, and Julia Watson. “Virtually Me: A Toolbox about Online Self-Presentation.” Identity Technologies: Constructing the Self Online. Eds. Anna Poletti and Julie Rak. 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Appendix: List of Survey QuestionsDemographic informationAll the questions in this survey are optional, so feel free to skip any if you’re not comfortable sharing.How old are you?What is your gender identity?What is your main occupation?What is your city and country of residence?Which social media platforms do you use? Facebook, Twitter, Reddit, Instagram, Snapchat, LinkedIn, Tumblr, YouTube, Tencent QQ, WeChat, KakaoTalk, Renren, other?Which social media platforms do you have an alt account on? Facebook, Twitter, Reddit, Instagram, Snapchat, Google+, Pinterest, LinkedIn, Tumblr, YouTube, Tencent QQ, WeChat, KakaoTalk, Renren, other?Your alt accountThis section asks you to pick one of your alt accounts - for example, your locked account on Twitter separate from your main account, a throwaway on Reddit, or a close-friends-only Facebook account - and tell me about it.Which platform is your alt account on?Is your alt locked (unavailable to the public)? Yes/NoWhat prompted you to start your alt account?Do you use a pseudonym on your alt? Yes/NoDo you use a photo of yourself as the profile image? Yes/NoDo you share photos of yourself on your alt? Yes/NoCan you tell me about how you named your alt?Which account do you use more often? My main/my alt/I use them about the sameWhich has a bigger audience? My main/my alt/They’re about the sameWho is the audience for your main account? Who is the audience for your alt account? What topics would you post about on your alt that you’d never post about on your main? How similar do you think your main and alt accounts are? What are the benefits of having an alt?What are the drawbacks of having an alt? Thank you!If I quote you in my research project, what name/pseudonym would you like me to use? My name/pseudonym is___________ OR I would like to remain anonymous and be assigned a participant number

At the end of the episode “Crowd Pleasers,” from her television series Nigella Feasts, we see British food writer and television cook Nigella Lawson in her nightgown opening her fridge in the dark. The fridge light reveals the remnant dishes of chili con carne that she prepared earlier on in the programme. She scoops up a dollop of soured cream and chili onto a spoon and shovels it into her mouth, nods approvingly and then picks up the entire chili dish. She eats another mouthful, utters a satisfied “umm” sound, closes the fridge door and walks away, taking the dish of chili with her. This recurring scenario at the end of Nigella’s programmes is paradoxically constructed as a private moment to be witnessed by many viewers. It resembles acts of secret eating, personal food habits and offers a glimpse of the performed self, adding to Nigella’s persona. Throughout Nigella’s programmes there is a conscious tension between the private and public. This tension is confounded by Nigella’s acknowledgement of, and direct address to, the viewers, characterised by the knowing look she gives to the camera when she tastes her food, licks her fingers as she cooks, or reveals her secret chocolate stash in her store cupboard; the overt performance of supposedly surreptitious gestures. Through her look-back at the camera Nigella performs both sin and confession, communicating her guilty-pleasure as she self-consciously reveals this pleasure to the viewers. At the start of her performance Table Occasions (2000), solo artist Bobby Baker explains that there are strict rules that she must follow, the most important being that she must not walk on the floor. Baker then hosts a dinner party (for imaginary guests), balancing on top of the table and chairs wearing high-heeled shoes. When the ‘meal’ is finished Baker breaks her rule; she gets down from the table and walks freely across the performance space, giving the audience a knowing look of mock-surprise, as if everyone was seduced into believing in the compulsory nature of her rule (Table Occasions).In this performance Baker confesses her anxiety and discomfort in the act of playing the host. By breaking rules of common etiquette as well as her own abstract rules, she performatively constructs her “sins” and her “confessions.” Baker’s look-back at the audience reveals her self-conscious “confessing self.” Confessing the SelfAs a practitioner-researcher working in the field of autobiography, developing from artists such as Baker, my practice attempts to articulate the impact that popular cultural performances of food may have upon current notions of food, identity and the self. I seek to use food as a vehicle for investigating and revealing multiple versions of self. The “confessing subject” in contemporary performance practice has been discussed extensively by Deirdre Heddon, particularly as a means of “questioning the subject of confession” (Daily 230). This paper is concerned with acts of disclosure (and confession) that occur through food in popular culture and performance practice. My particular focus will be my durational performance work If I knew you were coming I’d have baked a cake, commissioned by the Alsager Arts Centre Gallery, as part of the Curating Knowledge Residency Programme initiated by gallery curator Jane Linden. I will explore strategies of performative disclosure through food in both live and mediated contexts, in order to investigate Heddon’s distinction between “confessional performance art” and “the gamut of currently available mass-mediated confessional opportunities” (Daily 232). My aim is to explore a current cultural relationship between food, confession and autobiography through the lens of performance. My concern lies in the performance of self and the ways in which the self is disclosed through food and I use Nigella’s and Baker’s performances, as confessional/autobiographical material, to develop my argument. Although operating in different mediums, Baker (as performance artist), and Nigella (as media personality), both use food to perform the self and employ autobiographical strategies to reveal aspects of their personal domestic lives to their audience.It is necessary to acknowledge that Nigella is first and foremost a commodity and her programmes function as part mediation of her cooking brand, along with her cookbooks and cookware. Intentionality aside, I am interested in the ways in which Nigella engages her viewers, which is culturally indicative of the wider phenomenon of the celebrity chef and strategies of performative disclosure operating through food. My argument rests on the premise that Nigella’s strategies are similar to those used by Baker resulting in a slippage in Nigella’s position between Heddon’s opposing categories. Nigella not only adopts a confessional, intimate and personal mode of address but also uses it to construct her persona, lifestyle and perform a version of her autobiography. Gabrielle Helms, in analysing reality TV programmes such as Big Brother, observes that Through the use of direct camera address, the confession creates the sense of immediacy and urgency needed to establish a special ‘live’ relationship between speaker and audience, one that remains unattainable in written confession (53).Nigella also establishes a “live” relationship with her audience through her personal and direct camera address. Yet Nigella’s programmes are only reflective of her supposed actual domestic life. We witness fragmented images of her pampering in her bedroom, carefully choosing vegetables from a market stall and taking her children to school. The seamless flow of these constructed “life” images perform a mock-autobiography of Nigella’s life. Baker’s practice is rooted in the domestic and through her use of food in performance she communicates her ‘everyday’ experiences as a wife, mother and artist. Baker’s work belongs to a field of resistant arts practice through which she discloses her often painful and difficult relationship to femininity and the domestic. Baker has stated “food is like my own language” (Iball 75), and it is a highly visceral, visual language that she uses to communicate her autobiographical material. Lucy Baldwin describes that Baker’s “taboos collect around the visceral qualities of food: its proximity to the body and to emotions, and its ability to represent what we would rather forget” (37). Baker often uses foods in ways that invoke the internal body. In Drawing on a Mother’s Experience, she narrates personal stories of motherhood whilst marking foodstuffs onto a sheet to map out her memories and experiences. In Baker’s final moment she rolls herself up in the sheet, The foodstuffs begin to bleed through the second skin of the sheet. Gradually, this seepage takes on the appearance of internal organs-a mapping of capillaries and veins, a tacit revelation of interior matters (Baldwyn 51). The blending of both food and memories marked onto Baker’s body discloses a fluid, unstable identity. As Claire MacDonald states Baker “allows the self to operate as a site where the meanings of identity can be contested” (191). By nature, autobiographical performance problematises notions of identity and self and there is always a tension between the real and the fictional. Sidonie Smith and Julia Watson have stated that:Autobiographical acts[…]cannot be understood as individualist acts of a sovereign subject, whole and entire unto itself. And the representation produced cannot be taken as a guarantee of a ‘true self’, authentic, coherent, and fixed (11). Baker’s construction of “self” is multi-faceted, sitting in between the fictional and the “real.” Using food, Baker layers together the pieces of “Bobby,” past and present, onto her live body and unites her “self” with her other “selves” in an intimate and ‘real’ shared experience with a live audience; the weaving of a complex, engaging and moving autobiography. My interest is to further explore how food can be used to disclose and contest identity. Food ExposuresFood is inherent in social and public events, in meal times and celebrations, yet food is also kept behind closed doors and inside domestic kitchens constituting the stuff of private lives. Crossing the realms of private and public, food has become a vehicle for spectacle and entertainment in media culture and is used to reveal identities, subjectivities and personal histories. Cooking programmes belong to the hybrid reality TV genre, frequently termed “infotainment.” Signe Hansen has usefully observed that “when we watch shows like Big Brother, Survivor or Temptation Island, our position as consumers is exactly that of watching Jamie Oliver [or] Nigella Lawson” (55). Helms has also argued that reality TV shows “focus on auto/biographical performance,” and asks, “are the lives represented on these shows, and the ways they are represented, reflections of contemporary understandings of self and identity?” (46). In this vein, I propose that the lives represented in food media such as Nigella’s are also constructed through the autobiographical, and Nigella’s particular relationship with food furthers a trend of self-disclosure that capitulates into abject voyeurism. Television chefs each have their own unique, “hypertrophied personality” (Govan and Rebellato 36). Nigella’s persona is characterised through her personal and casual address, which bridges the gap between “food expert” (performer) and “novice” (viewer) previously circumscribed by food experts like Delia Smith. Hansen fittingly observes that “the experience of befriending, of coming to ‘know,’ the person behind the persona is one of the particularities of today’s media climate” (55). Nigella allows us to “know” her better by revealing her greed, laziness, messiness and lack of self-control. She reveals her personal relationship to recipes, such as those originating from her grandmother, or cooking utensils that hold sentimental value, like her mother’s wooden spoon. The glimpses of self that Nigella exposes through food are framed as confession and privilege her viewers with “inside knowledge.” Although the fictional/real tension prevails, it is the performance of autobiography that is significant here. The mock-autobiographical address entices viewers and transforms what is essentially an advertisement into a particular practice of visual engagement, one that is founded upon the pleasures of witnessing and consuming disclosures. In the case of reality TV an element of guilty pleasure remains on the part of the viewer, who is learning about someone’s private life without having to reciprocate[…]By observing others from a position of omniscience, viewers can live vicariously and can engage without having to take responsibility[…]they can move between attraction and revulsion without consequences for themselves (Helms 55).Both Nigella and Baker embody “attraction and revulsion” to different ends—in Kitchen show (1991), Baker performs thirteen actions that each result in a “mark” being left on her body. Baker’s sixth action is opening a fresh tub of margarine, confessing her delight in the “satisfying nipple peak in the centre.” Baker then subverts her desire, smearing the margarine onto her face, crossing between “attraction” and “revulsion.” Baker’s marks “defamiliarize the ordinary and everyday to provoke new […] disturbing insights” (Blumberg 197).In contrast to the sanitised aesthetic trope of cooking programmes, in which ingredients are pre-prepared and separated into glass bowls, “the hallucination of hygiene” (Govan and Rebellato 37), Nigella gets her hands dirty and heightens moments when her body comes into contact with food. In her “Comfort Food” episode from Nigella Bites, she aggressively pierces the insides of the lemon declaring, “I quite like this ritual disembowelling of the lemon.” Her fingertips often disappear into her mouth as she licks and tastes the food that she “disembowels.” Using Kristeva’s theory of abjection, Emma Govan and Dan Rebellato acknowledge the precariousness of the boundaries of the body, stating that “the passages into and out of the body are always dangerous sites for the self” (33). Nigella crosses the boundaries of etiquette and hygiene and exposes an open, wanting body that is both “repulsive” and “attractive”. Her persona is also characterised through the trope of consumer seduction, in terms of her adopting a flirtatious manner and playful aligning of cooking acts with sexual pleasure. She seductively describes the “wonderful primrose emulsion” colour of the lemon sauce, which matches her own yellow T-shirt, thus presenting her self as food, becoming both desirable and consumable. However, Nigella’s sexualised gluttony borders on the grotesque; risotto made, Nigella confesses that, “in theory, this would be enough supper for two, in practice, I rather feel, one”. She eats it immediately, standing in the kitchen eagerly taking in large spoonfuls whilst glancing knowingly at the camera. Bakhtin’s notion of the “grotesque body,” Bob Ashley, Joanne Hollows, Steve Jones and Ben Taylor point out “is frequently associated with food. It is a devouring body, a body in the process of over-indulging, eating, drinking, vomiting and defecating” (43) and Nigella renders her own body grotesque. However, in contrast to Baker, the grotesque in this context functions to seduce a consumer audience and perpetuate the voyeuristic gaze. Nigella is part of a culture in which the abject (improper) body and taboo eating habits are fetishised through media constructions of self. Self DisclosuresElspeth Probyn draws attention to the trend of media food disclosures, “listen carefully to the new generation of television chefs, and one will hear them tiptoeing along a fine line that threatens to collapse into terrifying public intimacy” (20). This rather unnerving concern resonates with Heddon’s observation of a current “cultural omnipresence of autobiography” (Autobiography 161). Heddon suggests that “if we were confessing animals in the 1970s, we have by now surely mutated into monsters” (Autobiography 160) and questions the implications for performance, asking if “a resistant autobiographical practice is even any longer a possibility?” (Autobiography 161). Heddon posits Irene Gammel’s term “confessional interventions” as a potential self-conscious, subversion strategy that autobiographical performance practice can adopt. For Heddon, Baker “refuses the voyeuristic gaze” by only confessing “the mundane” and never allowing us access to one true version of self,Baker’s ‘secrets’ are not only moments of refusal, or moments of ‘privacy in public’, they also perform spaces in which I, in the role of spectator, can bring myself into (the) ‘play’ as I fill in her gaps with my own stories. Who then is the confessing subject here? (Autobiography 164).In my practice I am seeking to use autobiography to “strategically play with the mode of confession” (Autobiography 163) and pass comment on the ways that food functions in popular culture as a vehicle for disclosure, and perpetuates the voyeuristic gaze. My interventionist strategy then, is to investigate how notions of the self can be represented through performative acts of disclosure, in which versions of the self are manipulated, revisited and retold. All performance is citational and I would argue that a deliberate, self-conscious acknowledgement of that citation is a useful means to problematise the mock confessional, whilst maintaining an autobiographical mode of address. Heddon has also acknowledged that,In the performance of autobiography, the always already fictional nature of the autobiographical mode is made explicit. Such an acceptance and revelation of the constructed nature of the autobiography is vital in its connection to the constructed nature of ‘identity’ and the ‘self’ (Glory 2).This strategy is evident in both Nigella’s and Baker’s performances if we return once again to their knowing look-back at the audience/camera. Their looks re-play their own citational context and communicate a “knowingness” that they are ‘playing’ themselves, and in doing so they refuse the very possibility of an ‘autobiography’. If I Knew You Were Coming I’d Have Baked a CakeMy performance work investigated how cakes and baking could be used to create and perform a version of my autobiography. The work existed both as a performative durational process and an artwork that communicated through predominantly non-verbal means. Using cake decorating techniques I designed a large cake sculpture consisting of a number of cakes that were representative of significant occasions, relationships and memories throughout my life. The sculpture was baked, decorated and assembled over five days in the gallery and spectators were invited to witness each stage of my process. The sculpture featured cakes from my past, such as memorable birthday cakes. Other cakes were newly created to represent memories in which there was no cake present to that occasion, such as saying farewell to my family home. All of the cakes were used in new ways to disclose a version of my autobiography. The work simultaneously constituted and represented a number of autobiographical processes. Firstly, prior to the project I underwent cake decorating tuition over a period of ten weeks and the performance acted as documentation of this learning process; secondly, through the act of baking and decorating I engaged in processes of revisiting and remembering personal experiences; and finally the cake sculpture became a living autobiography of my durational time in the gallery and the physical experience of creating the artwork. As a keen baker my interest in cakes has developed into my artistic practice. Here I want to briefly propose the significance of cakes (in British culture) as mediators and markers of identities and relationships. Cakes are used to signify and commemorate occasions and social rituals. Cakes function as rewards and treats, and they mark the pivotal moment of a meal or end of a celebration. Cakes are shared between friends and they are present in the personal and particular experience of those individuals. A cake is not just a cake; as a symbol a cake can hold associations, memories and feelings and act as mediators for social interaction. Probyn raises an idea introduced by Nigella that “baking equates with the ‘ability to be part of life’” (5) and from my own experiences I can recall how cakes somehow enabled me to feel part of life, as a child baking in the kitchen, thinking, doing, creating, making decisions and mistakes, that impacted upon my relationships and connection to time and place. My performance investigated how cakes could be used to perform versions of self and here, I will unpick the strategies of performative disclosure (as a means of “confessional intervention”) that were used to construct multiple representations of the self and explore the dialogic relationship between them. In doing so I will disclose my own intentions, experiences and discoveries in order to problematise my role as both subject and creator of the work. Baking My AutobiographyProgramme notes were displayed at the entrance to the gallery and provided a map of the space outlining the function of each room. These notes were written as if addressing the spectators directly and contextualised the work through confessing my deliberate re-appropriation of Nigella’s “domestic goddess” persona: Hello, my name is Jenny and I want to be a Domestic Goddess. Welcome to my world of cakes and baking. Here in the gallery I am attempting to bake my autobiography. I have designed a large cake-sculpture that I will be baking and creating during the week. Every part of my cake has been individually constructed using memories and experiences from my past. Each area of the gallery is devoted to a particular part of my process… The entrance to the gallery opened up into a small corridor space that I titled “The Domestic Goddess Hall of Fame.” Hanging on the wall in chronological order were five portrait photographs of historical British female food personalities including, Mrs Beeton, Fanny Craddock, Delia Smith and Nigella Lawson. The fifth and last photograph was of me. I deliberately wrote “myself” into a visual narrative of significant female cooks, with their own cooking styles. From the outset I attempted to situate my autobiography within a culture of self-referentiality (see fig. 1). Figure 1. Image: Rory Francis. “The Domestic Goddess Hall of Fame”. If I knew you were coming, I’d have baked a cake. 2009. The other areas in the gallery included a kitchen where I baked the cakes; a cake cooling room, where the finished cakes cooled, assisted by portable fans; a cake decorating corner where I conducted the sugar craft and exhibited an array of equipment and materials; and a display room, in which the finished cakes were arranged into the final sculpture. The audience were invited to participate in various activities, such as licking the bowl, assisting me with simple baking tasks and receiving a decorating demonstration. On the final day the finished cake sculpture was cut-up and offered to the audience who shared in the communal eating of my-life-in-cake (see fig. 2 and fig.3).Figure 2. Image: Anonymous Audience Member. Performer: Jenny Lawson. “The Cake Cooling Room and The Sugar Craft Corner”. If I knew you were coming, I’d have baked a cake. 2009. Figure 3. Image: Anonymous Audience Member. Performer: Jenny Lawson.” The Kitchen”. If I knew you were coming, I’d have baked a cake. 2009. The isolating and displaying of each process revealed the mechanics behind both the artwork and the experiences of cake decorating. Yet the unveiling of these processes in the citational space of a gallery was intended to point up the construction of “personal” domestic space. Although I welcomed the audience into “my kitchen” and lived and breathed the duration of the project, there was no mistaking that this space was a gallery and bore no “real” resemblance to my (domestic) self or my autobiography, in the same way that Nigella’s domestic mise-en-scene, constitutes both her kitchen and her studio. In keeping with Heddon’s advocated “confessional intervention” the spectators were not presented with a clear autobiographical narrative. Rather, the cakes were used alongside structuring devices to present a collection of experiences that could be revisited, manipulated and retold; devices I devised in accordance with Daniel Schachter’s notion that,Memories are records of how we have experienced events, not replicas of the events themselves […] we construct our autobiographies from fragments of experience that change over time (qtd. in Smith and Watson 9). The durational nature of the project meant that audience members witnessed my cakes at varying stages of development and on the first morning there were no completed cakes present in the display room. However, three diagrammatic drawings were displayed on the walls depicting different versions of what the final sculpture may look like; technical drawings of top and side projections and a more personal mapping of fragmented stories and memories (see fig. 4). Figure 4. Image: Rory Francis. Performer: Jenny Lawson. “Side Projection Scale 1:4.5”. If I knew you were coming, I’d have baked a cake. 2009. Twenty-two nametags were carefully positioned on the display table indicating where the finished cakes would eventually be placed. The names of each cake were indicative of an event or memory such as, “The Big Pink Sofa” or “Failed Mother’s Day” and performatively framed each cake within a personal narrative. Each cake had its own song, which the audience could play out loud on an Ipod at any point during the process, whether they were looking at the finished cake or just its nametag and a blank space. The songs were designed to locate my memories within a shared cultural frame of reference that although specific to my memory, would evoke associations personal to the viewers allowing the possibility of other self-narratives to arise from the work. The audience were also invited to take part in the continual documenting of my process. A plasma TV screen in the corner of the gallery that I titled “Cake Moments,” displayed a continual loop of photographs of past cakes from my life. The audience were instructed to take photographs of any interesting “cake moments” they encountered during their stay and at the end of each day these were added to the display. Like the cake sculpture, this collection of photographs built up over the five days. Many visitors chose to photograph themselves interacting in some way with the cakes and baking materials, thus becoming part of my autobiography. The photographs looped in random order and blurred together personal life shots with the constructed shots from the gallery, fictionalising the audience participation and potentially disrupting any singular notion of self (see fig. 5).These interactive features performatively disclosed fragments of personal memory and served to involve the audience in the self-conscious authoring of my autobiography. Whatever the stage of the process, the audience were encouraged to fill in the gaps with their own self-narratives. To return to Heddon’s question, “Who then is the confessing subject here?” (164). I find a possible answer lies inside my cakes. The UndisclosableMy memories, like a cake, were beaten and mixed together and like the icing, bled into each other to create a fluid yet fragmented autobiography. The finished cake sculpture combined an array of colours, textures, tastes, shapes and images. Some cakes were inscribed with photographs, personal texts, quirky features (a tower of custard cream biscuits) and disturbing details (a red gash cutting through a cake’s surface or a deliberately burnt black “Failed Mother’s Day” heart) (see fig. 6) Figure 5. Image: Anonymous Audience Member. Performer: Jenny Lawson. “Cake Sculpture”. If I knew you were coming, I’d have baked a cake. 2009. As an artistic tool I found the layered form of a cake enabled me to represent multiple versions of memories and disclose complex feelings (albeit highly subjective) through a visually expressive and creative art form. In keeping with Bakhtinian dialogism, in which the self is only constructed through the interrelationship with the other, I performatively disclosed a version of my autobiography that was not located somewhere inside me, but somewhere in between both mine and the audience’s subjectivities. As Michael Holquist has expounded from Bakhtin:In order to see ourselves, we must appropriate the vision of others[…]the Bakhtinian just-so story of subjectivity is the tale of how I get my self from the other: it is only the other’s categories that will let me be an object for my own perception. (28)This inter-relationship between “self” and “other” was epitomised through the act of communal ingestion and the spirit of event-ness that comes with the territory of food. Once cut up, dismembered and eaten the cakes revealed all, in the same way that my process had exposed in its duration and excess the mess, my exhaustion, the remnants of congealed icing and the smudges and stains on my aprons. Yet in concealing nothing, the work inherently refused to disclose. Once the cakes passed through the mouth of the “other” they gave way to that “other”, that “self”, revealing only cake and sugar. The mouth machine is central to the articulation of different orders that go beyond the division of public and private: the tongue sticks out, draws in food, objects and people. In eating we constantly take in and spit out things, people, selves. (Probyn 21)In giving my cakes and “myself” to the spectators, I relinquished ownership of both my cakes and the artwork. I looked on as my cakes were eaten and destroyed, redirecting the voyeuristic gaze towards the audience and the private, personal, undisclosable experience of ingestion (see fig. 7)I started out baking myself, but I ended up baking you, and then together we ate each other. Figure 6. Image: Anonymous Audience Member. Performer: Jenny Lawson. “Cake and Sugar”. If I knew you were coming, I’d have baked a cake. 2009. ReferencesAshley, Bob, Joanne Hollows, Steve Jones, and Ben Taylor, eds. Food and Cultural Studies. London and New York: Routledge, 2004.Baldwyn, Lucy. “Blending In: The Immaterial Art of Bobby Baker’s Culinary Events.” The Drama Review 40.4 (1996): 37–55.Blumberg, Marcia. “Domestic Place as Contestatory Space: The Kitchen as Catalyst and Crucible.” New Theatre Quarterly 55.33 (1998): 195–201. Govan, Emma, and Dan Rebellato. “Foodscares!” Performance Research: On Cooking 4.1 (1999): 31–40. 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