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Barreda, Davila Albert. "Website Interactivity as a Branding Tool for Hotel Websites". Doctoral diss., University of Central Florida, 2014. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6245.
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The dissertation explored the relationships among Website interactivity, brand knowledge, consumer-based brand equity and behavioral intentions in the context of hotel Websites. Based on an in-depth literature review, a theory-driven model was proposed and ten hypotheses were developed. The dissertation employed an empirical study based on a survey design, and collected data via a marketing company. Respondents who booked a hotel room online using hotel branded Websites in the last 12 months were approached to complete the online questionnaire. Four hundred ninety six (496) respondents completed the online questionnaire by answering to questions related to their last hotel booking experience.
Analysis was conducted in two phases: (1) Confirmatory Factor Analysis (CFA) and (2) Structural Equation Modeling (SEM). The overall fit of the CFA model and the final SEM model were acceptable, indicating an adequate fit to the data. The results suggested that the two dimensions of Website interactivity, namely system interactivity and social interactivity, positively impacted the components of brand knowledge, and that system interactivity had a stronger impact as compared to social interactivity. Although, social interactivity was not found to have a significant direct effect on brand awareness, the results showed that social interactivity had a significant impact on brand image. Furthermore, the relationship between brand equity and behavioral intentions was positive and significant. The empirical study offered theoretical for utilizing Website interactivity as a branding tool in the hotel context. Additionally, the results provide practical insights into branding strategies, Website development, and behavioral intentions enhancement. Very few studies have empirically examined and incorporated Website interactivity dimensions and brand knowledge with consumer-based brand equity and behavioral intentions.
This gap in the literature has been compounded by an absence of empirical studies on Website interactivity as a tool to develop brands and behavioral intentions in the context of hotel
Websites. The present dissertation closes this gap in the literature by reporting on a questionnaire of US adult travelers that offered data on those theoretical associations. Conceptually, the results support the influential impact of Website interactivity on brand elements and behavioral intentions.Ph.D.
Doctorate
Education and Human Performance
Education; Hospitality Education Track
2
Santos, Filipa R. Bolota Velho Dinis dos. "Relatório de estágio". Master's thesis, Universidade da Beira Interior, 2011. http://hdl.handle.net/10400.6/1318.
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Descrevemos, no presente relatório, o percurso realizado ao longo de três meses de estágio que decorreu numa empresa de turismo com sede na Covilhã (Turistrela).
O produto final nunca é um facto isolado, mas um somatório de vários factores que para ele contribuem. Neste contexto, embora o resultado global, em termos objectivos, tenha sido a realização do Website Polistrade, muito aconteceu, até à construção do mesmo.
Foi uma tarefa que implicou investigação, planificação e reflexão diária
Centrámos a nossa investigação em aspectos específicos da temática de design de websites como os de usabilidade, navegabilidade e ergonomia. No âmbito do equilíbrio desejável entre o design gráfico e a usabilidade, desenvolvemos conceitos como interfaces e arquitectura da informação.
Tendo como suporte a investigação referida descrevemos depois detalhadamente, as etapas que permitiram a concretização do objectivo do estágio.We describe in this report, the course held over three months of training that took place in a tourism company located in Covilhã (Turistrela). The final product is never an isolated event, but a combination of different factors that contribute to it. In this context, although the overall result, in objective terms, has been the realization of the Website Polistrade much happened until the construction of it. It was a task that involved research, planning and daily reflection. We have focused our research on specific aspects of the theme of website design such as usability, navigation and ergonomics. Under the desired balance between graphic design and usability, we developed concepts like interfaces and information architecture. Backed by the research that we describe later in detail, the steps that led to the achievement of the objective of the internship.
3
Zeljkovic, Nada. "To inform and engage: museum websites and dynamic delivery of information". Thesis, Curtin University, 2002. http://hdl.handle.net/20.500.11937/143.
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The World Wide Web has emerged as a powerful communications medium. With the development of new technologies, organizational websites are getting bigger and more complex, using design elements such as sound and motion to engage users' attention. This project will look at how users respond to the ways designers and developers present information on the web in a dynamic form which incorporates sound and motion. The research will focus on evaluating the communicative effectiveness of websites (particularly websites with different degrees of dynamic content in them), and will see if certain ways of presenting dynamic content are more effective than others. The method used will consist of observing users while they try to accomplish specific tasks on selected websites, through interviews, questionnaires and through verbal protocol ('think aloud') analysis. Effectiveness will be measured by such things as how long it takes them to complete each task, how successful they were in finding the necessary information, and the ease of use. Other factors which provide possible explanations for differences in effectiveness will also be measured; these will be drawn from two theoretical bases: communication theory (Fiske, 1982) and social psychology (Ajzen, 1991; Klobas & Morrison, 1999). The outcome of the research will be identification of problem areas associated with the effectiveness of information delivery by dynamic sites. Guidelines for communication designers, information architects and developers of websites, as they evaluate the success of dynamic sites, will be an appendix to the research.
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Ibarra, Roca Ricardo, i la Iglesia Couto Pablo de. "Dynamic Websites". Thesis, Halmstad University, School of Information Science, Computer and Electrical Engineering (IDE), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-887.
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Bambauer, Silke. "Websites als Qualitätssignal : eine empirische Analyse der Effekte augewählter Website-Elemente /". Aachen : Shaker, 2003. http://www.gbv.de/dms/zbw/37128113X.pdf.
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Mahdmina, Ayeh. "Can generic health website quality assessment tools identify the 'best' websites for a specific health topic? : a study of orthognathic treatment websites". Thesis, University of Liverpool, 2015. http://livrepository.liverpool.ac.uk/3001646/.
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Introduction: Health website quality assessment tools are designed to guide patients to high quality websites and away from those of poor quality. However, the ability of such tools to do this successfully is unclear. Aim: To assess the applicability of three recognised generic health website quality assessment tools (LIDA, DISCERN and HWAT 3.0) to a specific health topic by ascertaining whether they can identify the highest quality orthognathic websites. Method: A cross-sectional study was carried out to assess the correlation between the quality scorings of 100 orthognathic websites produced from a Google search, when the websites were examined using these three tools. The rankings of the 100 websites produced with each tool were also compared with quality scores from a newly developed (AM) checklist which had been specifically developed for the assessment of orthognathic context. The AM checklist was used as a standard to assess if orthognathic websites contained all of the information perceived by clinicians as necessary for their patients. Results: DISCERN was the only tool to identify correctly the highest quality orthognathic websites. A strong correlation was found between DISCERN and the AM checklist (r = 0.816 p < 0.01) but no other correlations were found. The AM checklist and LIDA both had good inter- and intra-examiner reliability. However, the reliability of the HWAT 3.0 and DISCERN tools was moderate. The AM checklist and DISCERN indicated that UK websites were of significantly better quality than US websites. No significant differences were found between the quality of websites according to the Google ranking and suffix. Blogs had the highest overall scores and were comparable to websites of hospitals and professional organisations. Conclusions: Generic health website quality assessment tools require further development to increase their reliability and ability to identify high quality websites. UK orthognathic websites can be used as a marker of high quality compared with US websites but the Google ranking and suffix are poor quality markers. Blogs should be investigated further as a possible useful resource of information for orthognathic patients.
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Stolz, Carsten Dirk. "Erfolgsmessung informationsorientierter Websites". kostenfrei, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?idn=989985180.
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Zeljkovic, Nada. "To inform and engage : museum websites and dynamic delivery of information /". Curtin University of Technology, School of Design, 2002. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=14217.
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The World Wide Web has emerged as a powerful communications medium. With the development of new technologies, organizational websites are getting bigger and more complex, using design elements such as sound and motion to engage users' attention. This project will look at how users respond to the ways designers and developers present information on the web in a dynamic form which incorporates sound and motion. The research will focus on evaluating the communicative effectiveness of websites (particularly websites with different degrees of dynamic content in them), and will see if certain ways of presenting dynamic content are more effective than others. The method used will consist of observing users while they try to accomplish specific tasks on selected websites, through interviews, questionnaires and through verbal protocol ('think aloud') analysis. Effectiveness will be measured by such things as how long it takes them to complete each task, how successful they were in finding the necessary information, and the ease of use. Other factors which provide possible explanations for differences in effectiveness will also be measured; these will be drawn from two theoretical bases: communication theory (Fiske, 1982) and social psychology (Ajzen, 1991; Klobas & Morrison, 1999). The outcome of the research will be identification of problem areas associated with the effectiveness of information delivery by dynamic sites. Guidelines for communication designers, information architects and developers of websites, as they evaluate the success of dynamic sites, will be an appendix to the research.
9
Symonenko, Svetlana. "Websites through genre lenses recognizing emergent regularities in websites content structure /". Related electronic resource:, 2007. http://proquest.umi.com/pqdweb?did=1362536361&sid=1&Fmt=2&clientId=3739&RQT=309&VName=PQD.
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Bambauer, Silke [Verfasser]. "Websites als Qualitätssignal : Eine empirische Analyse der Effekte ausgewählter Website-Elemente / Silke Bambauer". Aachen : Shaker, 2003. http://d-nb.info/1172615411/34.
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Stepanova, Larysa M. "Representation of National Identity on Ukrainian Business Websites: Analysis of the Website Genre". The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1278448764.
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Castro-Quiroa, Luis Adrian. "Heimat websites : studying diaspora-homeland websites for the maintenance of micro-connections". Thesis, University of Manchester, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520728.
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Revolutionary advances in transportation and novel communication services challenge traditional notions of acculturation and integration of immigrants into receiving societies. In many cases, migrants' connections to the homeland can be explained using psycho-social theories as well as political and economic incentivebased frameworks. This process is facilitated by the plethora of communication services and technological devices that help migrants to keep up with close and intimate ties as well as keep abreast of occurrences in their homeland. Through interpersonal interactions, social networks seem to be fundamental to maintaining migrants' awareness of events in their home communities. In addition, there is an emerging phenomenon of websites created with the aim of reconnecting migrants to daily life in their places of origin: heimat websites. This thesis presents a set of studies aimed at presenting the dynamics that characterise the use of heimat websites. Through a combination of qualitative and quantitative techniques, a good understanding was derived of the way heimat websites are used for the maintenance of cross-border micro-connections. Due to the public, transnational nature of heimat websites, they allow migrants to engage in online behaviours that would otherwise not be possible. This investigation argues that heimat websites can be potentially used for civic participation and collective action from abroad. Also, heimat websites seem to be used by some migrants to reproduce their social status in their communities of origin through the online display of images of modernism and material culture. Furthennore, heimat websites seem to be instrumental in administering the social reality of the community to migrants as it unfolds. This investigation also unravels online processes used by migrants to maintain their social identity through images of the homeland and local infonnation. Simultaneously, heimat websites appear to work as a conduit through which social remittances travel to the homeland in the fonn of images, ideas, and social practices. In this way, heimat websites are places where the sending and receiving communities merge together to varying degrees. Finally, amongst the findings, lurking on the website and experiencing homesickness are correlated. This thesis contributes to existing theory in diasporic websites by extending the current classification of diaspora-homeland websites by presenting heimat websites and their dynamics. Findings from this work can be used for the better design of communication services for transnational communities. Likewise, implications for design can be derived to improve interaction on heimat websites. This set of implications could help to improve the way heimat websites are conceived in tenns of interactions, news reports, and organisation of infonnation.
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Manuel, Sue. "Strategic management and development of UK university library websites". Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/10958.
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This research assessed website management and development practices across the United Kingdom university library sector. As a starting point, the design and features of this group of websites was recorded against criteria drawn from the extant literature. This activity established core content and features of UK library websites as: a search box or link for searching the library catalogue, electronic resources or website; a navigation column on the left and breadcrumb trail to aid information location and website orientation; homepage design was repeated on library website sub-pages; university brand elements appeared in the banner; and a contact us link was provided for communication with library personnel. Library websites conformed to 14 of the 20 homepage usability guidelines examined indicating that web managers were taking steps to ensure that users were well served by their websites. Areas for improvement included better navigation support (sitemap/index), greater adoption of new technologies and more interactive features. Website management and development practices were established through national survey and in-depth case studies. These illustrated the adoption of a team approach to website management and development; formal website policy and strategy were not routinely created; library web personnel and their ability to build effective links with colleagues at the institution made a valuable contribution to the success of a library website; corporate services and institutional practices played an important part in library website development; library staff were actively engaged in consultations with their website audience; and a user focused approach to website development prevailed. User studies and metric data were considered in the website evaluation and development process. However, there were some issues with both data streams and interpreting metric data to inform website development. Evaluation and development activities were not always possible due to staff/time shortages, technical constraints, corporate website templates, and, to a lesser extent, lack of finance.
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Berg, Alfred, i Norton Lamberg. "Automatic fingerprinting of websites". Thesis, KTH, Hälsoinformatik och logistik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-278052.
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Abstract Fingerprinting a website is the process of identifying what technologies a websiteuses, such as their used web applications and JavaScript frameworks. Currentfingerprinting methods use manually created fingerprints for each technology itlooks for. These fingerprints consist of multiple text strings that are matchedagainst an HTTP response from a website. Creating these fingerprints for eachtechnology can be time-consuming, which limits what technologies fingerprints canbe built for. This thesis presents a potential solution by utilizing unsupervisedmachine learning techniques to cluster websites by their used web application andJavaScript frameworks, without requiring manually created fingerprints. Oursolution uses multiple bag-of-words models combined with the dimensionalityreduction technique t-SNE and clustering algorithm OPTICS. Results show thatsome technologies, for example, Drupal, achieve a precision of 0.731 and recall of0.485 without any training data. These results lead to the conclusion that theproposed solution could plausibly be used to cluster websites by their webapplication and JavaScript frameworks in use. However, further work is needed toincrease the precision and recall of the results. Keywords Clustering, fingerprinting, OPTICS, t-SNE, headless browser, bag-of-words,unsupervised machine learningSammanfattningAtt ta fingeravtryck av en hemsida innebär att identifiera vilka teknologier som enhemsida använder, såsom dess webbapplikationer och JavaScript-ramverk.Nuvarande metoder för att göra fingeravtryckningar av hemsidor använder sig avmanuellt skapade fingeravtryck för varje teknologi som de letar efter. Dessafingeravtryck består av flera textsträngar som matchas mot HTTP-svar frånhemsidor. Att skapa fingeravtryck kan vara en tidskrävande process vilketbegränsar vilka teknologier som fingeravtryck kan skapas för. Den här rapportenpresenterar en potentiell lösning genom att utnyttja oövervakademaskininlärningstekniker för att klustra hemsidor efter vilka webbapplikationeroch JavaScript-ramverk som används, utan att manuellt skapa fingeravtryck. Dettauppnås genom att använda flera ordvektormodeller tillsammans meddimensionalitetreducerings-tekniken t-SNE och klustringsalgoritmen OPTICS.Resultatet visar att vissa teknologier, till exempel Drupal, får en precision på 0,731och en recall på 0,485 utan någon träningsdata. Detta leder till slutsatsen att denföreslagna lösningen möjligtvis kan användas för att klustra hemsidor efter dewebbapplikationer och JavaScript-ramverk som används. Men mera arbete behövsför att öka precision och recall av resultaten.NyckelordKlustring, fingeravtryckning, OPTICS, t-SNE, huvudlös webbläsare, ordvektor,oövervakad maskininlärnin g
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Baker, D. "Self-harm and suicide websites : a discourse analysis of the accounts of website users". Thesis, University of East London, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.532600.
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Our current understanding of self-harm and suicide websites is limited and few studies have attempted to explore this phenomenon. Despite this lack of knowledge, they have been heavily criticised in both the clinical literature and the wider media. They have been accused of being 'pro-suicide' and 'antipsychiatry' and some have argued that they 'encourage' suicide and should be banned. This study sets out to explore the perspective of people who use these websites. It is based on the transcripts of interviews with ten people, who were recruited directly from such sites and interviewed via e-mail. Discourse analysis indicated that the participants constructed self-harm and suicide as complex, multifaceted phenomena. The former was considered as principally a way of coping with painful and distressing experiences. The latter was described as an informed choice and a right. These constructions were used to contest the views of these behaviours that were deemed to be prevalent in wider society, namely that self-harm was a form of attention seeking and suicide was the product of mental illness. Participants drew on discourses of 'empathetic understanding', 'friendship', 'community' and 'recovery', when talking about self-harm and suicide websites. These constructed the sites as friendly, supportive communities, which play an important part in the recovery process. One possible function of the discourses is that they give website users access to positive and socially valued identities. They construct the sites as an alternative way of coping with life's difficulties; an alternative both to self-harm and to conventional medical and psychiatric services. The discourses also resist the dominant view of self-harm and suicide websites in the professional literature and the wider media. The latter offer negative constructions, which may serve to protect the status of those professions and to defend them against the idea that their interventions for self-harm and suicide are, for some at least, aversive and ineffective.
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Lyngarkos, Barbara. "Examination of the relative importance of website elements for users of manufacturers representative websites". Thesis, Northcentral University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3723180.
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The purpose of this quantitative non-experimental study was to extend and enhance the growing body of research related to electronic commerce by examining the relative importance of content, ease-of-use, promotion, made-for-the-medium, and emotion elements of manufacturer’s representatives’ websites from the perspectives of site users, and to determine if the relative importance of these website elements varies as a function of occupational category. As these things are currently unknown, manufacturer’s representatives do not currently understand how to apply these critical elements to create a successful web presence. In this study, participants consisted of 90 graduates from four year accredited programs having earned a degree related to the art or science of illumination with a minimum of 5 years involvement in the lighting industry. The mean for content (M = 38.34, SD = 13.45) and ease-of-use (M = 34.17, SD = 12.96) indicated they were the most important website elements. Substantially lower means were found for emotion (M = 7.23, SD = 6.30) and promotion (M = 7.40, SD = 6.55) as well as made for the medium (M = 12.86, SD = 8.48) indicating these website elements to be less important. The mean ratings for the five website elements as a function of occupational group indicate little variation between the occupational groups in terms of the relative importance of the five website elements. Content and Ease-of-use were rated as more important than Promotion, Made for the Medium, and Emotion for all five occupational groups. The findings of this research suggest future research is needed taking industry specific contexts into account. In order to accomplish this, future research could be performed on a larger scale, with multiple industries. As the Internet continues to evolve, more research will be needed to evaluate how new technologies will affect the design of websites, and the effect on website element importance. Future research could also examine the relationship of industry, income, age, gender, or other demographics to website element preference. Research relating to the application of existing theory in an electronic commerce context is also an area for future research.
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Mahmoud, Siham Mukhtar. "Evaluating and enhancing websites : a case study of an Eritrean state owned media website - shabait.com". Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49952.
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Thesis (MPhil)--Stellenbosch University, 2004.ENGLISH ABSTRACT: The Ministry of Information of Eritrea is basically aimed at providing the society with news, information, education and entertainment. In addition to its service presentation through radio, TV and printed press the Ministry of Information has taken the initiative to present its services in the digital way by publishing a website known as shabait.com. But as the technique is new to the country as well as to the organization, it is to be expected that there will be inaccuracies in the way the website was designed. Hence, evaluating and redesigning shabait.com with the goal of making it informative, attractive and easy to use will be very beneficial to the organization as well as to users of the website. This recently launched website is not very attractive and not successfully directed to its users. Therefore, the main aim of this study is to assess and find the best way of presenting information digitally to the Eritrean society, as well as to anyone interested in finding out about Eritrea through the State owned media website. This study was firstly approached by gathering previously written relevant information from books, journals, and the Internet. In addition to that interviews with concerned people in Eritrea were held to understand the aim, difficulties and challenges of the website. Subsequently the website was assessed according to the evaluation criteria developed, based on the literature review. The evaluation of the website assumed three different approaches of qualitative as well as quantitative types. A usability test with both quantitative and qualitative questions was done through a questionnaire, which was analyzed statistically. A competitive analysis, of qualitative type with two international websites was also made. In order to create a good quality website, it is essential to have clearly specified goals, policies and strategies, and adequate advanced human as well as technological resources, so that it will be easy to overcome the common challenges such as competition, diversity of users, budget constraints, and inadequacy of policy instruments. The findings of the evaluation of shabait.com indicate that the website is not attractive, is user unfriendly, of low content quality as well as with low download speed and, more importantly, was not advertised well. Therefore, shabait.com is not fit to be considered as a sole first hand information provider website for the Eritrean society as well as for anybody who is concerned about Eritrea. At the end of the study recommendations of how the website can be modified to be successful are listed.
AFRIKAANSE OPSOMMING: Die doelwit van die Ministerie van Inligting van Eritrea is om nuus, inligting, opvoeding en vermaak aan die gemeenskap te verskaf. Bykomend tot die radio, TV en die gedrukte media, het die Ministerie van Inligting nou ook besluit om 'n digitale diens te lewer deur middel van 'n webwerf bekend as shabait.com. Aangesien die betrokke tegnieke vir die land sowel as vir die organisasie iets nuuts is, kan daar verwag word dat die ontwerp van die webwerf onakkuraathede sal toon. Dus moet shabait.com evalueer en verbeter word om dit sodoende aantreklik en gebruikersvriendelik te maak; dit sal tot die voordeel strek van die organisasie so wel as die gebruikers. Hierdie jong webwerf is tans nie baie aantreklik of maklik om te gebruik nie. Dus is die doelwit van hierdie studie om die beste wyses te vind om die gemeenskap van Eritrea, sowel as ander belangstellendes, deur middel van 'n webwerf wat deur die staat beheer word, digitaal van inligting te bedien. Relevante geskrewe inligting is bekom deur middel van boeke, joernale en die Internet. Daar is ook onderhoude gevoer met mense betrokke by shabait.com om sodoende die doelwitte, probleme en uitdagings van die webwerf beter te verstaan. Daarna is die webwerf evalueer volgens ontwikkelde kriteria gebaseer op die literatuuroorsig. Vir die evaluasie is drie benaderings gebruik, beide kwalitatief en kwantitatief. 'n Bruikbaarheidstoets is deur middel van 'n vraelys gedoen met kwalitatiewe sowel as kwantitatiewe vrae en die antwoorde is statisties ontleed. Twee internasionale webwerwe is ook ontleed sodat hulle gehalte met dié van shabait.com vergelyk kon word. Om 'n webwerf van goeie gehalte te ontwerp, is dit noodsaaklik om duidelik omskrewe doelwitte, beleide en stategië, asook genoegsaam opgeleide mense en gevorderde tegnologiese hulpbronne te hê sodat die uitdagings soos kompetisie, verskeidenheid van gebruikers, begrotingsbeperkings en swak beleidsinstrumente oorkom kan word. Die bevindinge van die evaluasie van shabait.com toon dat die webwerf onaantreklik en gebruikersonvriendelik is, die inhoud is van swak gehalte, die aflaai spoed is laag en en die werf is nie goed adverteer nie. Daarom is die werf nie geskik om beskou te word as die enigste eerstehandse inligtingsverskaffer webwerf vir die gemeenskap van Eritrea sowel as ander belangstellendes nie. Aan die einde van die studie is daar aanbevelings vir die verbetering van die webwerf.
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Barsomo, Milad, i Mats Hurtig. "Device-aware Adaptation of Websites". Thesis, Linköpings universitet, Institutionen för datavetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-108331.
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The use of handheld devices such as smart phones and tablets have exploded in the last few years. These mobile devices differ from regular desktops by having limited battery power, processing power, bandwidth, internal memory, and screen size. With many device types and with mobile adaptation being done in many ways, it is therefore important for websites to adapt to mobile users. This thesis characterise how websites currently are adapting to mobile devices. For our analysis and data collection, we created a tool which sends modified HTTP GET requests that makes the web server believe the GET requests were sent from a smart phone, tablet, or a regular desktop. Another tool then captured all the HTTP packets and let us analyse these for each platform. We chose to analyse the top 500 most popular websites in the world and the top 100 websites from 15 different categories fetched directly from www.alexa.com. Among other things, we observed that of the total HTTP objects fetched to render an average website, mobile or non-mobile, more than half of the objects were images. Another conclusion is that a website fetched by an iPhone 4 device is more heavily reduced in amount of images than a Nexus 7.
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Klossek, Martin. "Personalisierte Websites Entwicklung - Konzepte - Zukunft". Saarbrücken VDM, Müller, 2003. http://deposit.d-nb.de/cgi-bin/dokserv?id=2865525&prov=M&dok_var=1&dok_ext=htm.
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Klossek, Martin. "Personalisierte Websites : Entwicklung, Konzepte, Zukunft /". Saarbrücken : VDM, Verl. Dr. Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2865525&prov=M&dok_var=1&dok_ext=htm.
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Järvstråt, Lotta. "Functionality Classification Filter for Websites". Thesis, Linköpings universitet, Statistik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-93702.
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The objective of this thesis is to evaluate different models and methods for website classification. The websites are classified based on their functionality, in this case specifically whether they are forums, news sites or blogs. The analysis aims at solving a search engine problem, which means that it is interesting to know from which categories in a information search the results come. The data consists of two datasets, extracted from the web in January and April 2013. Together these data sets consist of approximately 40.000 observations, with each observation being the extracted text from the website. Approximately 7.000 new word variables were subsequently created from this text, as were variables based on Latent Dirichlet Allocation. One variable (the number of links) was created using the HTML-code for the web site. These data sets are used both in multinomial logistic regression with Lasso regularization, and to create a Naive Bayes classifier. The best classifier for the data material studied was achieved when using Lasso for all variables with multinomial logistic regression to reduce the number of variables. The accuracy of this model is 99.70 %. When time dependency of the models is considered, using the first data to make the model and the second data for testing, the accuracy, however, is only 90.74 %. This indicates that the data is time dependent and that websites topics change over time.
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Xu, Li. "Detecting and characterizing malicious websites". Thesis, The University of Texas at San Antonio, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3637094.
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Malicious websites have become a big cyber threat. Given that malicious websites are inevitable, we need good solutions for detecting them. The present dissertation makes three contributions that are centered on addressing the malicious websites problem. First, it presents a novel cross-layer method for detecting malicious websites, which essentially exploits the network-layer "lens" to expose more information about malicious websites. Evaluation based on some real data shows that cross-layer detection is about 50 times faster than the dynamic approach, while achieving almost the same detection effectiveness (in terms of accuracy, false -negative rate, and false-positive rate). Second, it presents a novel proactive detection method to deal with adaptive attacks that can be exploited to evade the static detection approach. By formulating a novel security model, it characterizes when proactive detection can achieve significant success against adaptive attacks. Third, it presents statistical characteristics on the evolution of malicious websites. The characteristics offer deeper understanding about the threat of malicious websites.
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Dean, Kevin. "TrustVoucher: automating trust in websites". Thesis, Kansas State University, 2014. http://hdl.handle.net/2097/17638.
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Master of ScienceDepartment of Computing and Information Science
Eugene Vasserman
Since the early 2000s, Internet users have continuously fallen prey to the perils of identity theft and malware . A number of tools have been proposed and implemented to foster trust towards deserving websites and alert users of undeserving websites, including P3P and trust seals. Each of these has fallen short, with studies showing that users simply do not use them. TrustVoucher is a prototype system o forge bonds of trust between users and websites by automatically determining if the website is backed by a trusted third party. Inspiration is taken from the real life way of trusting businesses, in which one aggregates recommendations by friends. TrustVoucher protects users who are attentive to its messages by informing them of sites who have put forth the effort to be endorsed by a trusted third party. An experimental study was performed on the effectiveness of the chosen interface for doing this, and determined that users did not consistently trust the recommendations of TrustVoucher, so future work will explore options for gathering the trust of users to distribute among websites.
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Grundmann, Denise [Verfasser]. "Imagefaktoren unternehmerischer Websites / Denise Grundmann". Bielefeld : Universitätsbibliothek Bielefeld, 2021. http://d-nb.info/1234655748/34.
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Mota, Molikuoa Adolphine. "Managing stakeholders involvement in website communication: a comparative study of Lesotho and South African national websites". Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/3529.
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Engagement of stakeholders in government website communication has emerged as an important strategy that can build trust, improve transparency and strengthen loyalty between governments and their citizens. This is because websites provide access to a broader spectrum, offer unlimited storage of information and rapid feedback. This main purpose of the study therefore was to find out how the Lesotho and South African national governments utilise their websites to engage stakeholder’s in websites communication for maintaining and building mutual relationships. The literature review for this study covered the role of public relations in government, different kinds of governments’ stakeholders and the importance of engaging stakeholders in website communication for relationship building and maintenance of such relationships. The methodology that was employed involved analysis of twenty websites which were selected using purposive sampling technique. Coding sheets were designed and used to collect data based on the three principles of dialogic communication namely: Ease of interface, Generation of return visits, Usefulness of information and the two models of communication which are One-way communication and Two-way communication. The results revealed limited efforts for stakeholder’s engagement in both Lesotho and South African government ministries and made recommendations on how this challenge can be addressed. The study concluded that the two countries can improve stakeholders’ participation and engagement in websites communication by aligning their websites with the three principles of dialogic communication and two models of communication.
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Alvares, Andre Ianni. "Processos de construção de websites institucionais : estudo de caso da reconstrução do website da Parmalat Brasil". [s.n.], 2001. http://repositorio.unicamp.br/jspui/handle/REPOSIP/284250.
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Orientador: Gilberto dos Santos PradoDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Artes
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Resumo: Websites institucionais apresentam-se como uma excelente oportunidade para empresas criarem um novo canal de contato e relacionamento com seus consumidores,clientes e usuários. O presente trabalho busca uma reflexão sobre alguns dos principais procedimentos para a utilização eficiente deste novo meio e processos para construção de relacionamentos virtuais entre a empresa e seus consumidores,a partir de um estudo de caso específico,a reconstrução do website da Parmalat brasileira. Através do registro e análise do processo de reconstrução, este trabalho procura também pesquisar as principais questões sobre o papel do designer e a necessária base de conhecimentos aplicada ao trabalho com novas mídias, em especial, a Internet
Abstract: Corporate websites are an excellent opportunity for companies to establish new relationship ways along with its consumers, customers and users. The present work intends to set a reflection on some of the most efficient proceedings concerning this new media, and the constructive steps towards the virtual relationship between the company and its consumers, starting from a specific case of study: the rebuilding of the brazilian Parmalat's website. By keeping track and analyzing the rebuilding process, this work also seeks to research the main issues concerning the role of the designer and the necessary background applied to the work with new medias, specifically the Internet
Mestrado
Mestre em Multimeios
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Boroughs, Bryan. "Social networking websites and voter turnout". Connect to Electronic Thesis (CONTENTdm) Connect to Electronic Thesis (ProQuest), 2010. http://worldcat.org/oclc/647748328/viewonline.
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Golovin, Mykola. "WEB recommendations for E-commerce websites". Doctoral thesis, Universitätsbibliothek Leipzig, 2010. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-39578.
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In this part of the thesis we have investigated how the navigation utilizing web recommendations can be implemented on the e-commerce websites based on integrated data sources. The integrated e-commerce websites are an interesting use case for web recommendations. One of the reasons for this interest is that many modern, large and economically successful e-commerce websites follow the integrated approach. Another reason is that especially in the integrated environment, due to the lack of the pre-defined semantic connections between the data, the web recommendations step forward as means of enabling user navigation. In this chapter we have presented the architecture for the websites based on integrated data sources named EC-Fuice. We have also presented the prototypical implementation of our architecture which serves as a proof-of-concept and investigated the challenges of creating navigation on an integrated website.
The following issues were addressed in this part of the thesis:
Combination of several state-of-the-art tools and techniques in the fields of databases, data integration, ontology matching and web engineering into one generic architecture for creating integrated websites.
Comparative experiments with several techniques for instance matching (also known as record linkage or duplicate detection). Investigation on using the ontology matching to facilitate the instance matching.
Comparative experiments with several techniques for ontology matching. Investigations on the instance-based ontology matching and the possibilities for combining instance-based ontology matching with other techniques for ontology matching.
Investigation of the possibilities to improve user navigation in the integrated data environment with different types of web recommendations.
Review of the related work in the fields of data integration and ontology matching and discussion of the contact points between the research described here and other related projects.
The main contributions of the research described in this part of the thesis are the EC-Fuice architecture, the novel method for matching e-commerce ontologies based on combination of instance information and metadata information, the experimental results of ontology and instance matching performed by different matching algorithms and the classification of the types of recommendations which can be used on an integrated e-commerce website.
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Helo, Julia Esperanza. "Content Features of Consumer-Catalog Websites". NCSU, 1999. http://www.lib.ncsu.edu/theses/available/etd-19990512-232613.
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The Internet has undergone a tremendous evolution during the past five years. Since 1995, consumer-catalog websites have not only come into being, but have become important business and consumer tools. Despite the upsurge and importance of these websites, it is difficult to find freely available tools that help website developers make important decisions regarding the content of these websites.
In this pilot study, I analyze a small sample of websites to compare the features of high-ranked and low-ranked consumer-catalog websites. The purpose of this research is twofold: to determine whether it is possible to pinpoint which features are exhibited by high-ranked and low-ranked websites and to present a tool that could simplify making decisions about certain content-related features.
I found that there are, indeed, differences between the content-related features of high-ranked and low-ranked websites. Some features are found more often in high-ranked websites than in low-ranked websites: longer, reader-based product descriptions; humor; certain types of company-related information (investor, staff, and employment information); consistent page design; consistent navigational patterns; sound; specific types of peripheral documents; alternate-language formats; sales incentives (discounts, bestsellers, advertising space, affiliate programs, and gift certificates). Following is a list of the features that are found more often in low-ranked websites than in high-ranked websites: product descriptions that are brief and jargon-laden; inconsistent page design; splash screens; inconsistent navigational patterns; fewer instances of peripheral documents and alternate-language formats than high-ranked sites; and fewer instances of sales incentives than high-ranked sites (discounts, bestsellers, and free product giveaways). I also found that it likely would be possible to develop the sort of tool described above. Implications for further research are also discussed.
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Boreman, Margaret M. F. "GENRE AND PERSONA IN ACTIVIST WEBSITES". Master's thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4363.
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Digital texts present significant challenges to technical communicators in terms of genre and persona. Because of the ubiquity of electronic media, we increasingly embrace digital formats over print-based documents. As a result, technical communicators must now devise the means to cue audiences to the purposes of digital documents in any given discourse community. We can only convey meaning to our Internet audiences through the use of appropriate standards and elements recognizable generic forms and rhetorical cues that we designate as conventions in specific digital discourse. Just as we use file and folder office metaphors for information stored on computers, digital activist communities use campaign metaphors to signal the intentions of their electronic pages. Although these electronic pages, such as Take Action, Donate, Lobby, and Speak Out, have the same names as their print-based counterparts, they represent digital generic forms, such as letters, flyers, and receivables, which occur in a virtual world rather than genres that exist in a physical community. If we examine activist sites in terms of digital-format texts, we can become familiar with the genre and forms of activist sites and determine site-visitor responses to the personas of the sites, which will help us to determine our ability to inform our audiences and call them to action. This study looks at six activist websites in terms of genre and persona to identify electronic-text conventions and forms that must be recognizable to site visitors in order for digital activists to effectively communicate. Activist organizations were among the first to understand the power of digital media as tools to disseminate information, lobby decision-makers, boycott corporations, broadcast opportunities for real and virtual legal protests and civil disobedience, and engage in subversive activities. Activist websites already use a number of text forms and visual rhetorical elements to cue the site visitor; many of these text forms are common to the activist websites examined for this thesis and constitute an identifiable and distinct genre. In terms of persona, this study examines the electronic public self of activist websites. The arena is a metaphor for the virtual world; the rhetors are the activist sites; and the debate the intertextual conversation is the digital discourse that occurs among website users, activist sites, and targets. By categorizing activist sites in terms of their primary activities helping, protest, and revolutionary - we determine which elements of genre repeat according to categories and we ultimately gauge the intensity of the outcome that the website rhetor hopes to create in the user. Designers and owners of activist sites have goals which can only be reached by means of effective, well-considered, digital genre and persona. Because many technical communicators and students of technical communication first experience the profession through service learning for a nongovernmental organization often an activist organization this study will help those technical communicators to reconsider their own assumptions about genre and persona and may lead those students to understand the importance of privileging genre and persona when designing and redesigning digital texts. This study provides a framework that both experienced and new technical communicators can apply to documents in order to (1) cue site visitors to the meaning of electronic texts and (2) construct effective public personas in the digital forum.M.A.
Department of English
Arts and Sciences;
English
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Albuquerque, Adriano Bessa. "Qualidade de websites de comércio eletrônico". Universidade de Fortaleza, 2001. http://dspace.unifor.br/handle/tede/69906.
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Previous issue date: 2001-12-12E-commerce is considered an excellent alternative for companies to reach new customers. However, many e-commerce websites have a short life because they don t meet the minimal software quality requirements. To help the development of quality e-commerce websites, this work identifies and ranks the main quality attributes to this application domain. The survey of the attributes was based on the specialized literature and on the analysis of significant national and international websites. Research was undertaken, with developers and users, to rank the quality attributes and the results were obtained from a software quality evaluation model. The analysis of these results will help developers to implement quality e-commerce solutions.
O comércio eletrônico está sendo considerado como uma alternativa valiosa para a ampliação de mercados por parte das empresas. No entanto, muitos websites de comércio eletrônico têm tido um tempo de vida breve, por não atenderem a um conjunto mínimo de requisitos de qualidade de software. Para auxiliar no desenvolvimento de websites de comércio eletrônico de qualidade, este trabalho identifica e hierarquiza atributos de qualidade de maior relevância para este domínio de aplicação. O levantamento dos atributos foi baseado em literatura especializada, bem como na análise de renomados websites nacionais e internacionais. Realizou-se, ainda, uma pesquisa de campo, com desenvolvedores e usuários finais, visando a hierarquização desses atributos de qualidade, cujos resultados foram obtidos através de um modelo de avaliação da qualidade de software. O estudo e análise desses resultados fornecem subsídios para a construção de soluções de comércio eletrônico de qualidade.
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Olivieri, Scott D. "Diversity on Jesuit Higher Education Websites". Thesis, Boston College, 2018. http://hdl.handle.net/2345/bc-ir:107711.
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Thesis advisor: Ana M. Martínez AlemánThe term “diversity” was popularized in Justice Powell’s opinion in Regents of the University of California v. Bakke, which identified the benefits of a diverse student body as a compelling state interest. Forty years after Bakke, deep inequities remain in higher education and racist events occur with regularity on college campuses (“Campus Racial Incidents : The Journal of Blacks in Higher Education,” n.d.). Institutions continue to struggle to address student concerns and a significant gap remains between students and administrators on the topic of diversity and inclusion. Because the public website is the face of the university to the world and the most powerful platform for conveying institutional values, goals, and priorities, representations of diversity on university webpages are potent statements about how institutions address these topics (Snider & Martin, 2012). Jesuit universities in particular have a 500-year tradition in education that is founded on a deep respect for cultural difference, making them an excellent choice for a study on diversity (O’Malley, 2014). This exploratory qualitative study utilizes Critical Discourse Analysis to examine how diversity is characterized on Jesuit higher education websites. The 28 Jesuit higher education institutions in the United States were analyzed during two time periods using a framework combining elements of Fairclough (2003) and McGregor (2014). The data were interpreted through the lens of Critical Race Theory (CRT), which posits that racism continues to be endemic and omnipresent in the United States. CRT scholarship on microaggressions, whiteness, and colorblindness is a foundational element of this analysis Based on this analysis, institutions were placed in an adapted model of diversity development based on Williams (2013). While respecting cultural difference and care for the marginalized is at the core of the Jesuit mission, translating this to an inclusive diversity web presence has presented challenges for institutions. In this study, just 3 of the 28 Jesuit higher education institutions attained the most advanced stage—Inclusive Excellence. Few Jesuit institutions placed diversity at the core of the mission or maintained cohesive and powerful diversity messaging across the website. This study found instances where imagery, prose, and information architecture issues reinforced hegemonic norms and objectified individuals. This analysis concludes with diversity website content recommendations for administrators, communications professionals, and faculty who seek to be inclusive rather than alienate, deconstruct hegemonic norms rather than reinforce them, and balance marketing goals with campus authenticity
Thesis (PhD) — Boston College, 2018
Submitted to: Boston College. Lynch School of Education
Discipline: Educational Leadership and Higher Education
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Komarova, Maria. "Interactive technologies on art museum websites". Kansas State University, 2015. http://hdl.handle.net/2097/18947.
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Master of ScienceDepartment of Communications Studies
Gregory Paul
This report investigates how American art museums have adopted interactive technologies on their websites. The use of such technologies brings to the forefront a tension regarding authority over visitors’ experience of and interpretation of art both in person and online. Interactive tools on 15 art museum websites were coded as enabling one of three types of interaction: human-to-computer, human-to-human and human-to-content. Human-to-computer interactive features were most prevalent on museum websites, followed by human-to-human and human-to-content interactive technologies respectively. The findings demonstrate a tension between the goals of art museums in wanting to engage visitors in co-creation of meaning about art on the one hand and wanting to maintain their traditional authority over that meaning on the other. The report concludes by offering recommendations for how museums can use interactive technologies more effectively in order to maintain their role as centers of social and cultural life.
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Vieira, João Miguel Correia. "Websites empáticos : diferentes tipologias e estratégias". Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/9222.
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Mestrado em Gestão de Sistemas de InformaçãoCom o rápido desenvolvimento da web e da importância dos websites na vida dos utilizadores, a personalização tornou-se uma prática comum e uma estratégia fundamental para o sucesso de um website. Os websites têm de ser capazes de oferecer serviços personalizados, onde as necessidades e preferências de cada utilizador sejam tidas em conta na interação com o sistema. De forma a ir de encontro a estas necessidades e assim aumentar a satisfação dos utilizadores, os websites podem utilizar técnicas, ou estratégias, que procurem criar um estado de empatia para com o utilizador criando uma experiência mais pessoal e dinâmica. Com este estudo, pretende-se perceber quais as estratégias empáticas mais adequadas para diferentes tipologias de websites. Paralelamente, pretende-se analisar as características essenciais para um website com o foco na relevância da personalização e por último perceber a perspetiva dos utilizadores em relação às estratégias empáticas. Com a recolha dos dados, através de um inquérito, foi possível identificar as estratégias mais adequadas para cada tipologia, assim como a personalização que mostrou ser um fator determinante. Foi possível extrair 4 fatores da análise fatorial que permitem resumir os resultados encontrados nas estratégias empáticas. Quanto à perspetiva dos utilizadores em relação às estratégias empáticas, ficou demonstrado que devem ser feitas melhorias em algumas destas estratégias, contudo, os benefícios e vantagens que estas podem trazer também são claras para os utilizadores, isto apesar de haver ainda algum desconhecimento de alguns conceitos mencionados neste projeto.
With the rapid development of the web and of the importance of websites in user's lives, personalization became a common practice and a key strategy for the success of a website. Websites need to be able to offer personalized services where user's needs and preferences are taken into account when interacting with the system. In order to meet these needs and increase user satisfaction, websites can use certain techniques, or strategies, to create a state of empathy with the user giving them a more personal and dynamic experience. With this study we intend to understand which empathic strategies are more suitable for different types of websites. Simultaneously we intend to analyse the essential features to a website with the focus being on the importance of personalization and finally understand the user's perception on empathic strategies. With the survey it was possible to identify the most suitable strategies for each type of website, as well as the conclusion that personalization proved to be an important factor for websites. The factor analysis lead to the identification of 4 factors that could be used to summarize the results on the empathic strategies. Regarding the users perspective towards the empathic strategies, it became clear that there is still improvements to be made in some of these strategies, however, the benefits and advantages that they can bring are also clear to the users, even though there are still some lack of knowledge in some of the concepts that are mentioned in this project.
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Міщенко, Павло Миколайович, Павел Николаевич Мищенко, Pavlo Mykolaiovych Mishchenko, Сергій Павлович Шаповалов, Сергей Павлович Шаповалов i Serhii Pavlovych Shapovalov. "Optimization of Websites Advertising Budget Distribution". Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/55773.
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This paper is devoted to problem of the
most optimal allocation of website`s advertising
budget among teaser networks. We consider the
possibility of improving the efficiency of distribution
by means of an automated system. The main steps of
genetic algorithm and integral estimation adaptation
to the multiple-criteria problem solution are shown.
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Mohammad, Lamya Shaima palani. "Usability Impact on Direct Commerce Websites". Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20943.
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Neem, Laahanen William. "Dark Patterns in Swedish Ecommerce Websites". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300396.
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Dark patterns are a type of user experience technique and persuasive design where, with the help of knowledge about human behavior, a design has been created that enables users or customers to make disadvantageous decisions that you would not otherwise have made. One of the areas in which dark patterns have come to be used is ecommerce websites. This study aims to find out what type of dark patterns are used on Swedish shopping websites, how often they occur, and to gain an understanding of how people who work in the industry view the phenomenon. To do this, a taxonomy based on previous work in dark patterns has been developed. This taxonomy was used to manually analyze 96 of the largest Swedish e-commerce websites. The results showed that Hidden Costs, Low Stock Messages, Misdirections and Activity Messages were the most frequently occurring dark patterns on these websites. The interviews also showed that people working in the ecommerce industry are aware that dark patterns are used. However, they do not see it as a big problem that e-commerce websites try to influence the customer to make certain decisions as long as they do not directly use false information. With this report, we contribute insights into how, and to what extent, dark patterns are used in Swedish shopping websites and therefore also raise the awareness of coercive design and its effects.Dark patterns är en typ av användarupplevelse och konverterande design där man med hjälp av psykologi och kunskap inom mänskligt beteende skapat en design som möjliggör att du tar ogynnsamma beslut som du annars inte hade tagit. Ett av de områden som dark patterns har kommit att användas på är e-handelshemsidor. Denna studie syftar till att ta reda på vilken typ av dark patterns som används på svenska shoppinghemsidor, hur ofta de förekommer, samt få en förståelse för hur människor som jobbar inom branschen ser på fenomenet. För att göra detta har en taxonomi baserat på tidigare arbeten inom dark patterns tagits fram. Denna taxonomi har sedan fått utgöra grunden för den manuella undersökning av de 96 största svenska e-handelshemsidorna som gjorts. Resultatet visade på att Hidden Costs, Low Stock Messages, Misdirections, och Activity Messages var de allra mest frekvent förekommande dark patterns på dessa hemsidor. Intervjuerna visade även på att folk inom branschen är medvetna om att dark patterns används och ser det inte som något stort problem att man på e-handelshemsidor försöker påverka kunden till att ta särskilda beslut, så länge man inte direkt använder sig av falska uppgifter. Med denna rapport bidrar vi med insikter hur dark patterns används inom Sverige på e-handelshemsidor och därmed också för att öka medvetenheten om tvingande design och effekterna av den.
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Bernardino, Ana Isabel Soares. "Promoção dos parques temáticos nos websites". Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/12065.
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Mestrado em Gestão e Planeamento em TurismoEsta dissertação pretende identificar os fatores críticos de sucesso em parques temáticos e o modo como estes fatores são explorados na promoção dos parques através dos seus websites. No âmbito do Turismo, a importância dos parques temáticos tem vindo, em geral, a aumentar. A Internet tem assumido uma grande relevância a nível da promoção turística nos últimos tempos, apresentando-se como uma nova oportunidade para os parques temáticos captarem o interesse do consumidor. Com base na revisão da literatura identificaram-se os fatores de sucesso dos parques temáticos e analisaram-se as oportunidades oferecidas pela Internet ao nível da promoção do turismo. Procedeu-se a uma investigação empírica com o objetivo de estudar a promoção a nível dos websites dos parques temáticos mais visitados da Europa, em 2012. Foi feita uma análise do conteúdo dos websites através da contabilização de palavras-chave relacionadas com fatores críticos de sucesso previamente identificadas na revisão da literatura. Os resultados obtidos no presente estudo permitiram identificar o ‘tema’ como o fator de sucesso mais proeminente nos websites dos parques temáticos, seguido das ‘atrações’, ‘preço’ e ‘emoções’. Os fatores com menor evidência ao longo dos websites foram o ‘staff’ e a ‘segurança’. O presente estudo fornece orientações importantes para os responsáveis pela promoção dos parques temáticos, nomeadamente, no que concerne à promoção dos parques através de websites.
This dissertation aims to identify the critical success factors in theme parks and the way these factors are explored in the promotion of these parks through websites. In general, the importance of theme parks in the scope of tourism is increasing. Nowadays, the Internet has assumed a great relevance in the tourism promotion, presenting itself as an opportunity for theme parks to capture the consumers’ interest. Based on a literature review the success factors of the theme parks were identified and the opportunities offered by the Internet in the scope of tourism promotion were analyzed. An empirical research aimed to analyze the promotion through the websites of the most visited theme parks in Europe in 2012, was carried out. A content analysis of the websites was performed by counting words related to success factors previously selected based on the literature review. The results obtained in this study identified the ‘theme’ as the most prominent success factor in the theme parks’ websites, followed by ‘attractions’, ‘price’ and ‘emotions’. The factors with less relevance were the ‘staff’ and ‘security’. The present study provides important guidelines for those responsible for the promotion of theme parks, namely, as far as the promotion of theme parks through websites is concerned.
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Al-Shamaileh, Ons Faisal. "Factors affecting user judgments of websites". Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/factors-affecting-user-judgments-of-websites(bc1dae96-5a94-48be-a2ca-47f06a2695da).html.
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This thesis reports user experience (UX) research towards understanding the complexities of users’ judgment of websites and investigating factors beyond usability that affect the user judgments and websites overall preferences. Several models have been proposed to understand users’ judgment, some focused on the user and others on the interactive system; nevertheless, a number of factors in both areas have not been investigated in depth, and the relative importance of the quality criteria needs further research. Three empirical studies were conducted to explore the roles of user characteristics (religious identity, user values and culture), the interactive system (website interactivity), repeated exposure and the relative importance of the quality criteria that influence users’ judgment. Several UX criteria were assessed through questionnaires. Interviews were conducted to support questionnaire results by eliciting the reasons for users’ judgment. The first study compared Muslims and Christians evaluations of websites, with either Christian- or Muslim-oriented content in health, aid and e-commerce domains. Results showed that the religious identity strongly influenced users’ overall preferences. Users preferred matching-identity websites and evaluated them more positively than non-matching sites; the effect was stronger for Muslims probably because they had stronger religious commitment than the Christians. In addition, the strength of religious beliefs affected respondents’ judgments when the website matched their religious background, although it did not seem to have an effect on non-matching websites. The study also showed that when a religion-neutral e-commerce brand was added, both Muslims and Christians favoured it, followed by the matching and then the non-matching sites.The second study compared UK and Jordanian respondents’ evaluations of health-related websites. Results showed that a familiar website brand with comprehensive content and interactive features had the strongest effect on users’ judgment. Respondents were more positive to a website with a familiar brand (NHS-UK), comprehensive content and interactive features, while there were minor effects of health awareness on users’ overall preferences. The results also demonstrated that the two groups varied in their website preferences where culture influenced the brand recognition and overall preference of websites.The third study tested the influence of website interactivity and repeated exposure on respondents’ judgments. Users viewed (low, mid and high) interactive e-commerce websites for three visits with a two-week gap between each visit. They preferred more interactive websites over non/less-interactive ones while repeated exposure improved attitudes towards the more interactive website over time. The research further shows that the criteria that people consider as important may not always be used to discriminate between websites. Content and usability were constantly ranked in the top positions, and content discriminated between sites in overall preference; however, usability did not strongly affect users’ overall preferences. The thesis finally proposed a preliminary model based on the investigations, which shows the factors that may have an influence on users’ overall preference.
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Komarova, Anastasia. "The content of music radio websites /". free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1420925.
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Thesis (M.A.)--University of Missouri-Columbia, 2004.Accompany CD-ROM contains music survey and graph. Typescript. Includes bibliographical references (leaves 108-112). Also available on the Internet.
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Tian, Ran. "Examining the Complexity of Popular Websites". Thesis, University of Oregon, 2015. http://hdl.handle.net/1794/19347.
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A significant fraction of today's Internet traffic is associated with popular web sites such as YouTube, Netflix or Facebook. In recent years, major Internet websites have become more complex as they incorporate a larger number and more diverse types of objects (e.g. video, audio, code) along with more elaborate ways from multiple servers. These not only affect the loading time of pages but also determine the pattern of resulting traffic on the Internet.
In this thesis, we characterize the complexity of major Internet websites through large-scale measurement and analysis. We identify thousands of the most popular Internet websites from multiple locations and characterize their complexities. We examine the effect of the relative popularity ranking and business type of the complexity of websites. Finally we compare and contrast our results with a similar study conducted 4 years earlier and report on the observed changes in different aspects.
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Donatti, Fabrício Tadeu. "Avaliação dos Websites do poder judiciário". Florianópolis, SC, 2004. http://repositorio.ufsc.br/xmlui/handle/123456789/87782.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.Made available in DSpace on 2012-10-22T01:55:46Z (GMT). No. of bitstreams: 1 224445.pdf: 3557520 bytes, checksum: 6a06fdc6ca4af48e3a5e701e9f10058c (MD5)
A popularidade da Internet tornou a rede um dos melhores meios para a disponibilização de serviços públicos. De fácil acesso, rápida e de baixo custo, as informações jurídicas explodiram na grande rede mundial. No entanto, freqüentemente o usuário encontra-se desorientado no meio de tantos dados inúteis e pouco sistematizados. O aumento nos últimos anos do número de websites on-line do Poder Judiciário Brasileiro provocou a necessidade de desenvolver mecanismos capazes de coletar a experiência do usuário no uso destes websites, de modo a obter dados para melhorar a interação entre as partes envolvidas. Este trabalho aborda o desenvolvimento de uma metodologia específica para a avaliação de websites do Poder Judiciário Brasileiro. São apresentados os resultados da aplicação deste método bem como uma comparação com os dados obtidos no primeiro ensaio avaliativo realizado em 1999. Com forte embasamento teórico e sinérgico de várias áreas do Conhecimento, associado a opinião dos usuários, este processo tem legitimidade e competência para criar um ranking dos melhores websites segundo sete quesitos, estimulando o uso da tecnologia para o exercício das profissões jurídicas.
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Silva, Suellem Chrystina Leal da. "Usabilidade em websites de arquivos nacionais". reponame:Repositório Institucional da UFSC, 2017. https://repositorio.ufsc.br/xmlui/handle/123456789/179008.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Ciências da Educação, Programa de Pós-Graduação em Ciência da Informação, Florianópolis, 2017.Made available in DSpace on 2017-09-05T04:15:20Z (GMT). No. of bitstreams: 1 348755.pdf: 2281775 bytes, checksum: 04c6f4bf51c5373123ab95ca5cd77209 (MD5) Previous issue date: 2017
Frente ao avanço das tecnologias que colaboram para a garantia do acesso à informação, é crescente a criação de websites de unidades de informação, inclusive de arquivos. No ambiente web, a usabilidade pode auxiliar no desenvolvimento de uma interface amigável, eliminando assim barreiras entre o usuário e o website e/ou sistema. Nessa perspectiva, a presente pesquisa tem como objetivo principal a elaboração de uma ferramenta de avaliação de usabilidade de website de arquivos. Desenvolve um checklist especializado nas questões de usabilidade e avalia a homepage dos websites de arquivos dos países da América. Verifica a relação dos resultados da avaliação de usabilidade dos websites dos arquivos nacionais com o PIB per capta e o IDH dos países que compõe o continente americano. A aplicação do checklist proposto pela presente pesquisa permitiu o desenvolvimento de um ranking de avaliação de usabilidade. Dentre os resultados obtidos, constatou-se a ocorrência de problemas de usabilidade em todas as homepages dos websites dos arquivos nacionais pesquisados. Além disso, foi possível comprovar que não há relação entre a riqueza ou desenvolvimento de um país com a usabilidade das homepages dos websites dos Arquivos Nacionais dos referidos países. De maneira geral, foi possível contribuir com uma ferramenta de avaliação de usabilidade que pode ser utilizado em websites de arquivo por profissionais de diversas áreas, englobando tanto as questões de usabilidade geral, quanto aos aspectos específicos dos arquivos.
Abstract : Faced with the advancement of technologies that collaborate to ensure access to information, the creation of websites of information units, including archives, is increasing. In the web environment, usability can help in the development of a user friendly interface, thus eliminating barriers between the user and the website and/or system. From this per-spective, this research aims to elaborate an evaluation tool of usability of archives website. Develops a specialized checklist on usability issues and evaluates the homepage of the national archive websites of the Americas. It verifies the relation between the results of the usability evaluation of the websites of the national archives with the GDP per capita and the HDI of the countries that compose the American conti-nent. The application of the checklist proposed by the present research allowed the development of a ranking of usability evaluation. Among the results obtained, it was verified the occurrence of usability problems in all homepages of the websites of the national archives surveyed. In addition, it was possible to prove that there is no relation between the wealth or the development of a country with a usability of the homepag-es of the National Archives sites of the countries. In general, it was pos-sible to contribute with a usability evaluation tool that can be used on archives websites by professionals from different areas, comprehend both the general usability issues and the specific aspects of the archives.
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Hetzendorfer, Vanessa Marie. "Enhancing classroom communication via classroom websites". CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2436.
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The purpose of the project was to develop a webpage for each teacher at Deer Canyon Elementary School which is in Alta Loma, California. The webpages were designed to give teachers the tools to add information to their own webpages to enhance their communication with students and students' parents.
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Burns-Johnson, Toshiba L. "Are Government Websites Achieving Universal Accessibility?: An Analysis of State Department of Health and Human Services’ Websites". Thesis, School of Information and Library Science, 2007. http://hdl.handle.net/1901/417.
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Research reports that the search for health information is the fourth most popular activity being done on the web (Pew Internet & American Life Project, 2004). However, for disabled persons, barriers experienced when interfacing with the Internet may cause healthcare websites to be inaccessible to them. This study explores the level of accessibility of healthcare websites and the relationship between accessibility and usability by determining how compliant state department of health and human services websites are with accessibility and usability guidelines. A content analysis of each state’s department of health and human services website was conducted. Results revealed that state department of health and human services websites are not very compliant with accessibility guidelines, are somewhat compliant with usability guidelines, and overall are not very accessible. The findings also indicate that there is a significant moderate relationship between accessibility and usability which suggests that the two concepts are interconnected.
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Hadzidedic, Suncica. "Introducing emotion-based personalisation to cancer websites : the impact of emotions on website personalisation and reuse intentions". Thesis, University of Warwick, 2017. http://wrap.warwick.ac.uk/100896/.
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Affective computing has received substantial attention in the recent time. However, its application to personalised online cancer services is understudied. Therefore, this research primarily explores the role of emotions in predicting the preference for personalisation features, and in forming behavioural intentions in cancer website usage. Secondly, this research seeks to understand whether users of cancer websites prefer to be offered emotion-based personalisation to other options – personalised or non-personalised. Emotion-based personalisation was implemented, in several phases, on the cancer website developed for the purpose of this research. A number of controlled experiments were carried out, in which users interacted with the cancer website and evaluated its personalisation features. The findings confirm that users more likely reuse a cancer website when they are satisfied with its personalisation services and find the website usable. Moreover, both negative emotions (e.g., sadness and fear) and positive ones (e.g., interest) encourage reuse intentions. Post-use negative emotions are primarily influenced by the website’s usability, while satisfaction with personalisation and usefulness of adaptive and adaptable services intensifies positive emotions. The website is perceived usable and it induces user satisfaction when its personalisation is considered useful. The findings imply that discrete emotions (of the nine basic emotions studied here) stimulate or discourage interaction with certain website features and content. Moreover, emotions experienced at the start of website use affect the perception about the usefulness of individual features available on the website. Generally, users experiencing positive emotions are eager to explore the website and be involved in the tailoring process. The effect of negative emotions is more difficult to generalise; it depends on the specific emotion and the personalisation feature in question. Overall, negative emotions are more likely to inhibit the use or perception of website features that require providing user personal information and interests, or entail extensive engagement from the user side. With regard to the second aim, this research suggests that emotion-based personalisation on a cancer website is preferred, however not significantly over generic personalisation or no personalisation at all. Nevertheless, the findings urged for further research. The survey and interview results consistently showed that: personalisation was perceived as useful, users were satisfied with it, that the website with emotion-based personalisation had the highest usability and most users prefer that type of personalisation. Moreover, repeat visitors and long-time cancer website users, who have been directly affected by cancer, decisively desired emotion-based personalisation. Overall, this research provides multiple theoretical and practical implications for personalisation adoption on cancer websites and stimulating reuse intentions. It recommends rules for adaptation and personalisation algorithms that incorporate user emotions. Moreover, it extends the existing theory and proposes a framework for understanding the emotion- and personalisation-related factors that influence intentions to revisit and reuse a personalised cancer website.
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Rahimzadeh, Sheida, Veronica Ramirez i Elizabeth Hall-Lipsy. "Evaluating Practice-Based Research Network (PBRN) Websites Using an Information Extraction Form and Interviews of Website Webmasters". The University of Arizona, 2013. http://hdl.handle.net/10150/614273.
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Class of 2013 AbstractSpecific Aims: To evaluate and describe the Agency for Healthcare Research and Quality (AHRQ) affiliated practice-based research network (PBRN) websites to determine the best qualities regarding format, content, and accessibility using a developed PBRN website information extraction form. Methods: A PBRN information extraction form was developed to assess the format, content, and accessibility of each AHRQ-affiliated PBRN website. Each student investigator completed an electronic copy of the extraction form for each PBRN website to confirm consistency of findings. A phone interview was then conducted with the webmasters of the PBRNs with the highest scores to determine the influences and challenges those webmasters faced during the development of their PBRN websites. Main Results: The information extraction form was completed for each of the 104 active PBRN websites in the U.S. The most common elements seen on the PBRN websites were site map, email address, mission statement, phone number, and search toolbar. The inter-rater agreement between the two student investigators for the data collected was 84 percent. Regarding the webmaster interviews, the majority of the webmasters believed that the single most important factor in creating a successful PBRN website was identifying the audience of the PBRN and making the material appropriate for that audience. Conclusion: The developed information extraction form was used to successfully evaluate and describe the AHRQ-affiliated PBRN websites. Audience identification is important in order to provide appropriate content, as well as in the development of an effective PBRN website.
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Ribeiro, António Maria Alves da Fonseca. "Estudo Comparativo de Dois Websites na Área Vitivinícola – Bacalhôa e José Maria da Fonseca – Através do Modelo WebQual". Master's thesis, Universidade Europeia - Laureate International Universities, 2015. http://hdl.handle.net/10400.26/8032.
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Com toda a evolução das tecnologias de informação e da Internet cada vez mais se ouve falar de Marketing Digital e da importância que é hoje, de ter um website, como meio de informação, relação com os clientes e de loja online, ou até mesmo como componente estratégica de uma empresa. A avaliação da qualidade de websites é nos dias de hoje tópico de estudo em todo o mundo.
Esta pesquisa tem como objectivo avaliar a qualidade de dois websites – José Maria da
Fonseca e Bacalhôa – através do modelo WebQual, mais propriamente, qual deles tem melhor utilidade, facilidade de uso, entretenimento e relação complementar.
Representa um estudo descritivo, quantitativo e transversal. O modelo utilizado é o WebQual
e é constituído por quatro construtos e doze dimensões.
Esta pesquisa utilizou um inquérito como método de recolher as respostas dos inquiridos. O questionário foi adaptado de um outro questionário realizado num estudo idêntico por Wilker Gomes Raposo, Rita de Cássia de Faria Pereira e Jozemar Pereira dos Santos.
Para a análise dos dados recolhidos utilizou-se o programa estatístico SPSS, onde se calculou a análise de confiabilidade através do alfa de Cronbach, as estatísticas descritivas e os testes T-student para amostras emparelhadas, com o objectivo de comparar ambos os resultados
obtidos de cada um dos websites. O site José Maria da Fonseca depois de analisados os dados foi superior ao Bacalhôa concluindo-se assim que tem melhor utilidade , facilidade de uso, entretenimento e relação complementar como pode conferir ao longo do desenvolvimento deste trabalho de investigação.In view of the development in information technology and the Internet, we increasingly hear about digital marketing and its importance of business world nowadays. It involves having a website as a means of information with implications on the customer relations and online storing. It has become a strategic component of any company. Nowadays, the evaluation of quality of sites is a topic of discussion and research around the world. My research aims to assess the quality of two sites - José Maria da Fonseca and Bacalhôa - through a WebQual model in order to determine the one with the best levels of utility, showing the best rates of ease of use, entertainment and complementary relationship. The research is a descriptive, quantitative and cross-sectional study. The model used is WebQual and consists of four constructs and twelve dimensions. This research used a survey as a research method in order to collect answers of respondents. This questionnaire was adapted from another used in a study produced by Wilker Gomes Fox, Rita de Faria Pereira and Jozemar Pereira dos Santos. SPSS was used for the analysis of the data collected. My analysis included calculating reliability using Cronbach's alpha, descriptive statistics and t-student test for paired samples in order to compare the two results of each of the sites. My analysis showed that the site José Maria da Fonseca showed better results than that of Bacalhôa. I concluded that José Maria da Fonseca shows better usefulness, ease of use, entertainment and complementary relationship.
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Jara, Carlos, i Terence Wayburne. "Internet Based Networking Websites (IBNWs) & Entrepreneurship". Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45173.
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New technologies are changing the way entrepreneurs network. Internet Based Neworking Websites (IBNWs) are re shaping the process in which we network and communicate with one another, on a personal and also on a professional level. The biggest example of this is the incredible rise of IBNWs such as Facebook and LinkedIn that together hold more than 300 million users. This is a very new form of networking where individuals are able to communicate and connect with an almost limitless amount of people, regardless of their geographical location. The more traditional forms of networking are seen as phone calls and face to face communication, while in the last two decades email has also been incorporated into a common and professional form of networking for the purpose of business. Since IBNWs are a new form of maintaining relationships, for our thesis we have decided to address the question of how IBNWs affect the process of networking during the development of ventures. In the thesis we explore the concepts put forward by authors such as; Granovetter, Hoang and Antoncic, Aldrich and Zimmer, Deutsch, Sonnenberg among others. In addition we used the structure used by Hoand and Antoncic to create a framework when analyzing the networking process though IBNWs. This framework is split in to three categories: Network structure, governance, and content. Using a qualitative interpretivist approach we have developed an extensive case study and we have interviewed ten entrepreneurs from a wide array of industries and locations. To help us analyze the data retrieved we have also interviewed an expert in the field of business and internet landscaping. The aim of the study is to generate a new framework for networking in the 21st century in light of the IBNW boom. The findings demonstrate that IBNWs are being used widely by entrepreneurs, but mainly for advices and information or in other words, providing low commitment content. We have concluded that IBNWs are perceived as an informal cold and weak form of networking and maintaining business networks and if relationships where to progress to higher levels of commitment then entepreneurs will turn to more traditional ways of network maintenance such as face-to-face meetings.
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Berger, Constanza. "Individual differences in preferences for recruitment websites". FIU Digital Commons, 2006. http://digitalcommons.fiu.edu/etd/1596.
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This study investigated individual differences in preferences for recruitment websites. Specifically, I expected that personality and ethnic identity would be related to individuals' preferences for corporate websites. A policy-capturing methodology was employed to determine the weight participants place on five website characteristics (i.e. navigability, information relevancy, diversity information, privacy, and contact). Regression and correlational analyses were employed with the five beta weights obtained from individual regression analyses and the other individual differences measures. Results from two samples (student and general population) revealed that, generally, individuals do not differ in the weight they place on different aspects of recruitment websites. However, this study is the first to investigate individual differences in preferences for recruitment websites. Thus, it seems premature to conclude that such differences do not exist. Given its uniqueness, hopefully this study will stimulate research that further elucidates the process by which individuals interpret and evaluate recruitment websites.