Artykuły w czasopismach na temat „Visual semiotics”
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Temirbekova, M. Y., A. Ventsel i A. Zh Myrzakhmetova. "Visual history and semiotics". Bulletin of the Karaganda university History.Philosophy series 112, nr 4 (30.12.2023): 149–58. http://dx.doi.org/10.31489/2023hph4/149-158.
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This paper investigates the reflection of “visual turn”in semiotic research, the relationship between visual history and semiotics. The aim of the research is to investigate the relationship between visual history and semiotics and to reflect this relationship in scholarly research. The English-language works of such famous researchers and cultural theorists as Ferdinand de Saussure, Michel Foucault, Algirdas Julius Greimas, Jean Francois Lyotard, Jacques Lacan, Ludwig Wittgenstein, Jacques Derrida Jacques Derrida, Umberto Eco, Mi-chael Halliday, Charles Peirce, Noam Chomsky, and others were analyzed in this paper. History does not speak for itself, so the work of аhistorian is always interpretive. The appeal to the visual here is not a turn away from other ways, other meanings of making history. The visual is seen here as a special form of knowledge, requiring its own ways of apprehending it. This engagement with the visual will undoubtedly have a significant impact on our understanding of archives and historiography in general but does not claim to privilege the visual domain as offering a special kind of access to the past
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Jiuhanteng, Markus, Acep Iwan Saidi i R. Drajatno Widi Utomo. "ANALISIS SEMIOTIKA POS STRUKTURAL PADA FOTO RHEIN II (A POST-STRUCTURAL SEMIOTICS ANALYSIS OF THE PHOTOGRAPH RHEIN II)". Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 4, nr 1 (1.08.2021): 37. http://dx.doi.org/10.25105/jsrr.v4i1.10095.
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<p>Abstract This paper is a study of Andreas Gursky’s photo Rhein II. In this study, the post-structural semiotic analysis method is used to interpret meaning based on signs on the Rhein II. The post-structural semiotic analysis becomes the basis for interpreting meanings using related references. In the study of Rhein II photo objects, visual text analysis is expected to provide positive benefits for the development of photography, especially academically. Rhein II is a photo by Andreas Gursky. In Rhein II’s photograph, a contemporary photo is presented as a multi-reality representation analyzed using the post-structural semiotic method. The object of research is interpreted as a text that has a layer of meaning that is squeezed out of its essence by semiotics. The deconstruction of the signification system in the visual element is identified by reading the structural postal semiotic theory codes: text analysis process, creation process. The results of semiotic extraction produce an interpretive study of Rhein II which is full of meaning.</p><p>Keyword: imagery, photography, semiotica</p><p>Abstrak Makalah ini merupakan kajian dari foto Rhein II karya Andreas Gursky. Dalam kajian ini digunakan metode analisis semiotika post struktural untuk menginterpretasikan makna berdasarkan tanda-tanda pada Rhein. Analisis semiotika post struktural menjadi landasan dalam menginterpretasikan makna-makna dengan menggunakan referensi terkait. analisis teks visual, dalam kajian objek foto Rhein II diharapkan dapat memberikan kebermanfaatan yang positif bagi perkembangan fotografi khususnya secara akademis. Rhein II adalah foto karya Andreas Gursky. Dalam karya Rhein II, sebuah foto kontemporer dihadirkan sebagai representasi multi realitas yang dianalisis menggunakan metode semiotika post struktural. Objek penelitian dimaknai sebagai teks yang memiliki lapisan makna yang terperas esensinya oleh semiotika. Dekonstruksi sistem penandaan dalam elemen visual diidentifikasikan dengan pembacaan kode-kode teori semiotika pos struktural. Proses analisis teks, proses penciptaan. Hasil ekstraksi semiotika menghasilkan kajian interpretatif Rhein II yang sarat makna.</p><p>Kata kunci: citra imaji, fotografi, semiotika</p>
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Dondero, Maria Giulia. "Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?" Semiotica 2019, nr 230 (25.10.2019): 121–42. http://dx.doi.org/10.1515/sem-2018-0104.
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AbstractIn this article we explore the relationship between semiotic analysis of images and quantitative analysis of vast image corpora, in particular the work produced by Lev Manovich and the Cultural Analytics Lab, called “Media Visualization.” Media Visualization has been chosen as corpus because of its metavisual operation (images are visualized and analyzed by images) and its innovating way of conceiving analysis: by visual instruments. In this paper semiotics is used as an approach to Media Visualization and taken as an object of study as well, especially visual semiotics. In this sense, a comparison between visual semiotics (close reading of small corpora) and quantitative analyses of images (distant reading of vast collections) are conducted from a semiotic point of view. Post-Greimassian semiotics guides this study with respect to the issue of the image-within-an-image and metavisual visualization; Peircean semiotics is employed to explain and develop the notion of diagram.
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Liu, Zhongchen, i Guyong Lee. "Signification of Contemporary Chinese Art through a Semiotic Aspect: Focusing on the Visual Symbols Shown in the Work". Korean Society of Culture and Convergence 45, nr 11 (30.11.2023): 711–26. http://dx.doi.org/10.33645/cnc.2023.11.45.11.711.
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This study employs semiotic theory to explore the visual symbols and their meanings in contemporary Chinese art. By analyzing the visual symbols of specific artworks through case studies and interpreting their meanings centered around Roland Barthes's theory of myth, the research delves into the association between art and semiotics in various artistic forms including two-dimensional, three-dimensional, and digital visual symbols. Focusing on works created after the 1979 'Star Art Exhibition', it provides a nuanced understanding of the semiotics and visual symbols in contemporary Chinese art, demonstrating semiotics as a valuable framework for in-depth analysis. The findings reveal that through semiotic analysis, contemporary Chinese art can be seen as a 'text' with profound socio-cultural meanings, enhancing our comprehension of the intricate interplay and deeper significations between contemporary art and signs.
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Ramadhani, Sri, i Ratna Sari Dewi. "Semiotic Analysis of Smoking Prohibition Poster". Jurnal Pendidikan dan Konseling (JPDK) 5, nr 4 (16.08.2023): 465–71. http://dx.doi.org/10.31004/jpdk.v5i4.17832.
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This study provided a semiotic analysis of smoking prohibition poster. This research was recommended for future researcher who want to do semiotic sign research. In addition, English Department students were advised to read this research to understand and increase their knowledge of semiotics. All semiotic signs were analyzed based on the type of semiotics proposed by Michael Kroeger for visual signs such as color, shape, line and Agus M. Hardjana for verbal signs, namely written text. The steps taken were to look carefully at the contents of the poster, clarify the contents of the poster and finally look for semiotic signs contained on the poster. The purpose of this research was to find out the types of semiotic signs contained in smoking prohibition poster. In this study using qualitative method. The source of this smoking prohibition poster was taken from the internet. In data collection, the posters were retrieved by searching through internet services as well as several other journal scientific works. In analyzing the data verbally and visually it consists of 3 data from 3 posters, 15 colors, 6 shapes, 5 lines and 11 written texts.
Keyword: Verbal and Visual Sign, Smoking Prohibition Poster, Semiotic Analysis.
Abstrak
Penelitian ini memberikan analisis semiotika poster larangan merokok. Penelitian ini direkomendasikan untuk peneliti selanjutnya yang ingin melakukan penelitian tanda semiotik. Selain itu, mahasiswa Jurusan Bahasa Inggris disarankan untuk membaca penelitian ini untuk memahami dan menambah pengetahuan mereka tentang semiotika. Semua tanda semiotik dianalisis berdasarkan jenis semiotika yang dikemukakan oleh Michael Kroeger untuk tanda visual seperti warna, bentuk, garis dan Agus M. Hardjana untuk tanda verbal yaitu teks tertulis. Langkah-langkah yang dilakukan adalah mencermati isi poster, memperjelas isi poster dan terakhir mencari tanda-tanda semiotik yang terdapat pada poster. Tujuan dari penelitian ini adalah untuk mengetahui jenis-jenis tanda semiotika yang terdapat dalam poster larangan merokok. Dalam penelitian ini menggunakan metode kualitatif. Sumber poster larangan merokok ini diambil dari internet. Dalam pengumpulan data, poster diambil dengan mencari melalui layanan internet serta beberapa karya ilmiah jurnal lainnya. Dalam menganalisis data secara verbal dan visual terdiri dari 3 data dari 3 poster, 15 warna, 6 bentuk, 5 garis dan 11 teks tertulis.
Kata Kunci: Tanda Verbal dan Visual, Poster Larangan Merokok, Analisis Semiotika
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Travere, Alard. "The Interplay of Signs and Visuals: Unveiling the Symbiotic Relationship Between Semiotics and Visual Communication". Journal of Linguistics and Communication Studies 2, nr 3 (wrzesień 2023): 28–40. http://dx.doi.org/10.56397/jlcs.2023.09.05.
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This article explores the symbiotic relationship between semiotics and visual communication. Semiotics provides the framework for understanding the meanings and interpretations of signs and symbols within visuals, while visuals act as signs themselves, conveying messages and eliciting responses from viewers. The article discusses how semiotics enhances visual communication by guiding the selection and arrangement of visual elements, considering cultural codes and conventions, and leveraging symbolism and metaphor. It also explores emerging trends in semiotics and visual communication, the potential of technology in enhancing this relationship, and ethical considerations in visual communication. By understanding and embracing this symbiotic relationship, visual communicators can create impactful and ethical visual messages that effectively engage audiences.
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Kurokhtina, Sofia R. "The Visual Space of a City: A Semiotic Approach". Izvestiya of Saratov University. New Series. Series: Philosophy. Psychology. Pedagogy 20, nr 4 (23.11.2020): 364–68. http://dx.doi.org/10.18500/1819-7671-2020-20-4-364-368.
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The article deals with the problem of visuality in the context of space from the point of view of visual semiotics. The choice of the problem determined the methodology, which is based on a semiotic approach. Visual semiotics uses induction as the main tool: analyzing individual elements of space, i.e. signs, it moves to the generalization of the results at the level of semiotics as a whole. The author believes that visual images captured in various architectural structures play an important role in shaping the social structure, the space of everyday communication, and the interaction practices of observing subjects. The purpose of the article is to characterize the basic principles of visual semiotics which reflect the theoretical understanding of urban architecture as a sign system. It is established that the main theoretical principles of visual semiotics in relation to space consist in the following provisions: first, visual artifacts which flood the city space are facts of communication, since they have a linguistic orientation and are perceived as signs. Secondly, the main property for a visual message is capacity – in a short period of time, the subject is able to perceive a much larger amount of information than from the text. And third, it is established that reading and generating new interpretations of urban space occur through everyday practices, during which the surrounding visual space is appropriated and personalized.
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Santhiya, C. "Visuals Semiotics in the novel Coraline". International Journal of English Literature and Social Sciences 8, nr 3 (2023): 218–21. http://dx.doi.org/10.22161/ijels.83.35.
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“Visuals Semiotics in the novel Coraline”, presents the definition of semiotics and visual semiotics. It also discusses the theory of heteroglosia used in graphic novel. This paper also includes components and terminology of graphic novel with examples of visual symbols from Coraline novel by P.Craig Russell.
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Makmun, Indrawan, i Muhammad Isnaini. "Pola Komunikasi Visual Lembaga Pemerintah dalam Penanganan Pandemi Covid 19: Kajian Arketipe dan Kepribadian Merek". ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 9, nr 02 (12.06.2023): 261–81. http://dx.doi.org/10.33633/andharupa.v9i02.7489.
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AbstrakPenelitian ini bertujuan untuk menganalisis kepribadian merek Kementerian Kesehatan Republik Indonesia (Kemenkes RI) melalui akun media sosial Instagram dengan menggunakan perspektif Semiotika Multimodal dan menghubungkannya dengan arketipe merek untuk menentukan level The Caregiver lembaga tersebut. Dalam penelitian ini, dilakukan pendekatan kualitatif dengan fokus pada analisis pola komunikasi Kemenkes RI terkait COVID-19 melalui media sosial Instagram. Teknik analisis data yang digunakan adalah semiotika multimodal dan pendekatan metafungsi. Temuan penelitian menunjukkan bahwa Kemenkes RI memiliki karakteristik The Caregiver level tiga: altruisme, yang menunjukkan kepedulian terhadap dunia yang lebih besar dan memprioritaskan kepentingan masyarakat Indonesia. Tema-tema seperti mengayomi dan melindungi muncul dalam analisis semiotika multimodal. Selain itu, Kemenkes RI juga menggunakan storytelling dengan pendekatan visual seperti komik untuk mengurangi ketakutan dan kebingungan pada masyarakat. Kata kunci: Arketipe Merek, Covid-19, Kemenkes, Keperibadian Merek, Pola Komunikasi, Semiotika Multimodal AbstractThis research aims to analyze the brand personality of the Ministry of Health of the Republic of Indonesia (Kemenkes RI) through its Instagram social media account using the Multimodal Semiotics perspective and linking it to the brand archetype to determine the level of The Caregiver of the institution. This qualitative research focuses on analyzing Kemenkes RI's communication patterns related to COVID-19 through Instagram social media. The data analysis technique used is multimodal semiotics and the metafunction approach. The findings show that Kemenkes RI exhibits The Caregiver level three characteristics: altruism, indicating concern for the larger world and prioritizing the interests of the Indonesian community. Themes such as nurturing and protecting emerge in multimodal semiotic analysis. Additionally, Kemenkes RI uses visual storytelling, such as comics, to reduce fear and confusion among the public. Keywords: Brand Archetype, Brand Personality, Communication Patterns, Covid-19, Kemenkes, Multimodal Semiotics
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Behera, Priyaranjan. "A Framework of Semiotics Theory to Understand the Signs and Their Meaning in Society". International Journal of Arts Architecture & Design 2, nr 1 (31.01.2024): 77–83. http://dx.doi.org/10.62030/2024januaryarticle6.
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The main objective of the study of semiotic theory provides a framework for understanding how humans use signs to make sense of their environment. Semiotic theory holds that signs do not convey meaning that is inherent in the object being represented. Semiotics is a method of studying communication that focuses on all types of communication rather than just spoken or written language. Semiotics, also known as Sign, is any object that can communicate meaning to a sign interpreter. The meaning could be intentional or accidental. The sign may also convey feelings that are reflected on the mind by any of these senses, such as visual, tactile, auditory, imaginary, and others. Signs and sign processes, symbolism, metaphor, indication, designation, and communication are all relevant subjects to explore as well as investigate the systems of nonverbal communication. The logical dimension of visuals as semiotics will be the focus of this paper.
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Manovich, Lev, Fernande Saint-Martin i Goran Sonesson. "Semiotics of Visual Language". Art Bulletin 73, nr 3 (wrzesień 1991): 500. http://dx.doi.org/10.2307/3045820.
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Saha, Tumpa, i Tapan Barui. "Developing Communication Competencies of Library Professionals Through Semiotics Theory Approach in the Contemporary Information System". Access: An International Journal of Nepal Library Association 2, nr 01 (5.10.2023): 58–76. http://dx.doi.org/10.3126/access.v2i01.58894.
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Purpose: The purpose of this paper is to identify the relationship between semiotics theory and communication theory and focus on how semiotics could act as a useful tool to play a big role in the development of communication competencies of library professionals in the contemporary information system. Design/ Methodology/ Approach: The study is fundamentally analytical and qualitative in nature. The analysis of semiotic theory and communication theory is done one by one. In this paper, we use the semiotics theory approach in library services and propose an illustrative library classification list based on Dewey Decimal Classification (DDC) for the development of an effective communication competency as well as improve the visual literacy skills of library professionals. Findings: After the study, we find out that the semiotic theory is a general and unrestricted model of sign whereas communication theory is also a general and unrestricted model of communication which is useful for every field of study including the LIS field. Semiotics theory and Communication theory both are very similar and Semiotics build a strong communication competency and improve the visual literacy skills of library professionals. Practical implications: This study will be helpful for library professionals to develop their competencies according to the needs of the hour. Users will be more beneficial and attracted to the library than the formal mode of communication. Those people who cannot communicate in an unknown language and are unable to articulate language can also communicate easily through the visual mode of communication with the help of semiotics. Originality: This paper is the first to combine the theories of communication and semiotics within the context of the competency development of library professionals.
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Persada, S. I. P. "Semiotic Analysis of “Lathi” Music Video by Weird Genius". Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (1.12.2020): 592–97. http://dx.doi.org/10.34010/icobest.v1i.221.
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The purpose of this study was to see the meaning and visual intent seen from the video clip of Lathi. The method used in this research is descriptive analysis method using Ferdinand de Saussure's semiotic theory, where the visuals that appear in the video clip are divided into several sections. The process of using Ferdinand de Saussure's semiotic theory so that you can get the meaning and purpose of the visuals that appear in the video clip of the lathi, the results of this study are the meaning of both the connotation and denotation of the visuals of the video clip, while the truth of the visual meaning can still be debated. Because the perceptions of humans and other humans are different, the conclusion of this study is that the visuals displayed in the video clip can be interpreted properly so that the meaning and meaning of the video can be easily implemented, the impact of this research is to develop research on its particular semiotics. Semiotics in video clips so that this research can be used as a reference for other researchers in describing a meaning of the visuals that appear, and for creative action with this research it can be used as a reference in the work.
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Polidoro, Piero. "Umberto Eco and the problem of iconism". Semiotica 2015, nr 206 (1.08.2015): 129–60. http://dx.doi.org/10.1515/sem-2015-0020.
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AbstractThis paper focuses on the main features and evolution of the so-called “debate on iconism,” in which Eco was deeply involved. This discussion (one of the most important in general and visual semiotics) began at the end of the 1960s and dealt with the problem of reality and image perception. It was characterized by the contrast between the supporters of visual language “naturality” and those of its “conventionality.” In La Struttura assente (1968) and Trattato di semiotica generale (1975, A Theory of Semiotics), Eco elaborated a moderate conventionalist theory. More than 20 years later, in Kant e l’ornitorinco (1997, Kant and the Platypus), he focused his attention on the link between reality and visual language. The article aims to understand what has really changed in Eco’s theory and how far the reflections in Kant e l’ornitorinco were already implied in his first ideas. Besides, the article underlines the importance of perceptive modalities theory, Eco’s most recent contribution to visual semiotics.
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Hu, Yong, i Qing Qiu. "A Social Semiotic Approach to the Attitudinal Meanings in Multimodal Texts". Theory and Practice in Language Studies 9, nr 9 (1.09.2019): 1160. http://dx.doi.org/10.17507/tpls.0909.12.
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As a special type of multimodal text, picture books for children are highly valued in the creation of meaning by the integrative use of verbal and visual semiotic resources. Informed by Painter and Martin’s framework of visual narratives, this paper primarily deals with the interpersonal meanings encoded and expressed by the two semiotics (image and verbiage) within the Chinese picture books. It aims to analyse the visual and verbal choices available for writers to establish engagement between various participants. In the hope of investigating the collaboration and interplay of verbal and visual semiotics to construe interpersonal meanings, it examines the attitudinal meanings inscribed or invoked in picture books, exploring the ways in which visual and verbal resources are co-instantiated to encode attitudinal convergence and also divergence.
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Verenich, Vadim. "Semiotics of visual evidence in law". Semiotica 2017, nr 216 (24.05.2017): 63–88. http://dx.doi.org/10.1515/sem-2015-0072.
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AbstractThe evaluation of visual aspects of law has had a profound influence in the last decade in specific fields of legal sciences (i. e., criminology, studies of legal evidence), focusing on the extent to which visual evidence (visual patterns, images, diagrams, and symbols) underpin what and how we can perceive different types of legal evidence, and how the difference in perception affects the manipulation of visual evidence in practice. Taking the recent development in the field of legal evidence seriously, we could claim that the visual communication in law is above all a means of communicating and understanding different types of visual evidence. In general terms, visual exhibits (symbols, images, graphs, photographs, etc.) have the potential to convey more complex meanings and often represent concepts that are challenging to articulate explicitly in more conventional verbal forms of evidence, due to their complexity or lack of specificity. The purpose of this paper is to define the nature and properties of visual aids from a semiotic perspective Visual semiotics offers exceptionally thorough analytical tools for the detailed and nuanced study of visual legal evidence in the courts. In the final part of the paper we’ll illustrate the application of semiotic analysis for evaluating the rules of evidence in the Estonian legal system.
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SANDU, Antonio. "The Constructionist Theory of Speech as Visual Semiotics". Postmodern Openings 5, nr 3 (30.09.2014): 49–66. http://dx.doi.org/10.18662/po/2014.0503.04.
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Jiuhanteng, Markus, Acep Iwan Saidi i Drajatno Widi Utomo. "ANALISIS SEMIOTIKA POS STRUKTURAL PADA FOTO RHEIN II A POST-STRUCTURAL SEMITOCS ANALYSIS OF THE PHOTOGRAPH RHEIN II". Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 4, nr 1 (1.08.2021): 37. http://dx.doi.org/10.25105/jsrr.v4i1.9969.
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<p><strong><em>Abstract</em></strong></p><p><em>This paper is a study of Andreas Gursky's photo Rhein II. In this study, the post-structural semiotic analysis method is used to interpret meaning based on signs on the Rhein II. The post-structural semiotic analysis becomes the basis for interpreting meanings using related references. In the study of Rhein II photo objects, visual text analysis is expected to provide positive benefits for the development of photography, especially academically. Rhein II is a photo by Andreas Gursky. In Rhein II's photograph, a contemporary photo is presented as a multi-reality representation analyzed using the post-structural semiotic method.</em></p><p><em>The object of research is interpreted as a text that has a layer of meaning that is squeezed out of its essence by semiotics. The deconstruction of the signification system in the visual element is identified by reading the structural postal semiotic theory codes: text analysis process, creation process. The results of semiotic extraction produce an interpretive study of Rhein II which is full of meaning.</em></p><p><em>Keyword:Imagery, Photography, Semiotica </em></p><p><em> </em></p><p> </p><p><strong>Abstrak</strong></p><p>Makalah ini merupakan kajian dari foto Rhein II karya Andreas Gursky. Dalam kajian ini digunakan metode analisis semiotika post struktural untuk menginterpretasikan makna berdasarkan tanda-tanda pada Rhein. Analisis semiotika post struktural menjadi landasan dalam menginterpretasikan makna-makna dengan menggunakan referensi terkait. analisis teks visual, dalam kajian objek foto Rhein II diharapkan dapat memberikan kebermanfaatan yang positif bagi perkembangan fotografi khususnya secara akademis. Rhein II adalah foto karya Andreas Gursky. Dalam karya Rhein II, sebuah foto kontemporer dihadirkan sebagai representasi multi realitas yang dianalisis menggunakan metode semiotika post struktural.</p><p>Objek penelitian dimaknai sebagai teks yang memiliki lapisan makna yang terperas esensinya oleh semiotika. Dekonstruksi sistem penandaan dalam elemen visual diidentifikasikan dengan pembacaan kode-kode teori semiotika pos struktural. Proses analisis teks, proses penciptaan. Hasil ekstraksi semiotika menghasilkan kajian interpretatif Rhein II yang sarat makna.</p><p> </p><p>Kata kunci : Citra imaji, Fotografi, Semiotika</p>
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Barry, Jackson. "Semiotics, Visual Art and Language". American Journal of Semiotics 9, nr 4 (1992): 141–49. http://dx.doi.org/10.5840/ajs19929413.
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Flinn, Anthony. "Bogdan’s ‘Semiotics of Visual Languages’". American Journal of Semiotics 21, nr 1 (2005): 110–12. http://dx.doi.org/10.5840/ajs2005211/416.
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Skaggs, Steven. "The Semiotics of Visual Identity". American Journal of Semiotics 35, nr 3 (2019): 277–307. http://dx.doi.org/10.5840/ajs20201257.
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Visual identity systems allow a visual object to stand for, and provide suggestive expression of, a host. The primary graphic element in a visual identity system is the logo. In three sections, this article explores inportant semiotic mechanisms by which logos perform the work of identifying. The first section points to the difference between basic visual differentiation (boundary coherence) and affective/cognitive reference (semantic coherence). It makes a distinction between two kinds of reference that occur simultaneously in logos: (1) an immediate referencing of the host entity (the entity for which identification is sought), and (2), indirect, reference that is often metaphoric in character. The second section offers a four-part classification scheme for logos based upon a Peircean icon/index/symbol division with the addition of an axis of syntactical detail. A “hidden” class of logo is predicted by this Peircean framework; examples are identified and this class is named “gesturegraphs”. It is argued that this four-part classification scheme is both semiotically necessary and sufficient. Any further classes of logos can be considered subclasses within the four semiotic factors proposed. These classes are not judged to be discrete, but rather to afford blended and combinatorial situations. The rhetorical tropes of metonym and metaphor are discussed in terms of their value to the pictographic mode of logo design. Finally, in the third section of the article, genre is defined as the coherence of stylistic features in relation to the sector of the host’s activity. Two case studies are given as examples of how genre influences the semantical context of logos.
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Gornova, G. V. "VISUAL SEMIOTICS OF CITY IDENTITY". ΠΡΑΞΗMΑ. Journal of Visual Semiotics, nr 3 (2019): 62–74. http://dx.doi.org/10.23951/2312-7899-2019-3-62-74.
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Cantor, Robert M. "Conceptual embodiment in visual semiotics". Semiotica 2016, nr 210 (1.05.2016): 215–34. http://dx.doi.org/10.1515/sem-2016-0052.
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AbstractIn this paper, the basic concepts of Peircean semiotics are derived from visual experience by the process of conceptual embodiment. We begin with embodiment of the universal Categories of Being that are accessible to thought or the universal Categories of Thought, which Charles S. Peirce defined and termed Firstness, Secondness, and Thirdness. On this basis, we demonstrate conceptual embodiments of the Peircean typologies of dyadic relations, triadic relations and representations. The phenomenology of visual perception is modeled as a triadic typology of embodied mental processes which we term detection, localization and identification. Based upon the pioneering work of Lakoff and Johnson, we examine the role of visual embodiment in concept formation as inferred from linguistic expressions. We conclude that certain fundamental physical and relational concepts may be regarded as the embodied interpretants of visual signs.
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Semetsky, Inna. "Visual Semiotics and Real Events". Video Journal of Education and Pedagogy 4, nr 2 (16.12.2019): 90–110. http://dx.doi.org/10.1163/23644583-00401006.
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This article adopts a semiotic (and edusemiotic) perspective that abolishes all binary divisions in favour of the process of semiosis that ensures a continuous translation of signs into other signs via the dynamic relations formed by the human mind, cultural artefacts, and events in real life. The mind, in edusemiotics, partakes of unconscious ideas in the form of mental images. As for culture, the field of communication phenomena calls for, according to Yuri Lotman, the identification of specific semiotic systems representing their ‘languages’, including non-verbal signs such as images, pictures, and other art forms that function as cultural texts. The methodology of bricolage (conceptualized in educational research by Joe Kincheloe) combines hermeneutics with narratology, and ‘reading’ images becomes imperative for advancing critical pedagogy. The article examines and interprets selected images, including those belonging to the low end of popular culture, and connects them with the exemplarily significant event at the level of socio-cultural reality.The paradoxical self-referential ‘logic’ is the prerogative of semiotic reason that constantly reflects on – thus bringing to cognition and transforming – our often unconscious assumptions, beliefs and habits thus contributing to the construction of subjectivity that uses critical reason informed by signs, which include the bricolage of images.
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Leeuwin, Theo Van. "Review: Semiotics of Visual Language". Media Information Australia 60, nr 1 (maj 1991): 78. http://dx.doi.org/10.1177/1329878x9106000118.
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Miharti, Santi, i Fitrawati Fitrawati. "Multimodal Analysis in Cigarette Advertisements". English Language and Literature 11, nr 3 (14.09.2022): 365. http://dx.doi.org/10.24036/ell.v11i3.119103.
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Abstract Multimodality is a term widely discussed by linguistics and semiotics. It means the combination of different semiotic modes, for example, language and music in a communicative artifact or event (Leeuwen, 2005). In this research, the researcher examines multimodal advertising for cigarette products. The cigarette products named is Djarum 76 and Sampoerna Kretek. This research is intended to 1) how semiotic systems in Djarum 76 and Sampoerna Kretek advertisements express meaning? 2) What is the generic structure placed in both advertisements? 3) What are the differences between semiotic systems in Djarum 76 and Sampoerna Kretek cigarette’s audiovisual advertisements? This research used the descriptive qualitative method. Analysis in this research using the semiotics approach focused on multimodal systems that include linguistic, visual, audio, and gestural aspects. Linguistic analysis using Systemic Functional Linguistic by (Halliday, 2004), visual, audio, and gestural analysis using Anstey and Bull (2010) theories, and Choeng (2004) formulation of generic structure potential for print advertisement. Keywords: Multimodality, advertisement, cigarette product, semiotic systems
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Moerdisuroso, Indro. "Social Semiotics and Visual Grammar: A Contemporary Approach to Visual Text Research". International Journal of Creative and Arts Studies 1, nr 1 (17.04.2017): 80. http://dx.doi.org/10.24821/ijcas.v1i1.1574.
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This article outlines a visual text reading based on social semiotics approach, that is the visual grammar. It is an account of the explicit and implicit knowledge and practices around a resource, consisting of the elements and rules underlying a culture-specific form of visual communication. It required a general comprehension of social semiotics to obtain a deeply understanding to visual grammar. The differences between social semiotics and general semiotics expressed to accomplish its purpose. The concern of visual grammar is the relationship between ‘drawn participants’ and social life. Visual grammar can be positioned as a contemporary approach to visual texts meaning-making. Study of visual arts seems to entail visual grammar to play a more important role amid the phenomenon of visual culture that increasingly characterizes the lives of today’s society.
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Ni Putu Meira Purnama Yanti, I Nyoman Sujaya i Mirsa Umiyati. "Multimodal Semiotics in Cosmetic Advertisement". RETORIKA: Jurnal Ilmu Bahasa 8, nr 2 (24.10.2022): 173–82. http://dx.doi.org/10.55637/jr.8.2.4866.173-182.
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This research deals with the elements of multimodal semiotics and the meaning of beauty. The theory used in this research was the multimodal semiotics theory by Kress and Leewuen (2011) in their book entitled Multimodal Discourse Analysis. The method applied in this research was a descriptive qualitative method. Based on data analysis, it was found that cosmetic advertisements have various multimodal semiotics such as verbal, visual, gestural, and audio. Verbal elements in the form of speech and writing which are dominated by declarative sentences. Visual elements refer to female figures in advertisements and other things with certain color. Gesture elements include smiling facial expressions, sparkling eyes, touching skin, and other movements. Audio elements come from bee sound effects, traditional Javanese music sounds, and so on. Meanwhile, the meanings of beauty conveyed through the multimodal semiotic elements refer to the meaning of physical beauty such as olive skin, white skin like jicama fruit, thick and beautiful hair, stormy hair, and graceful attitude.
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Abdullah, Farid. "SEMIOTIKA = ILMU ATAU METODE : TELAAH BUKU ' HANDBOOK OF SEMIOTIK', WINFRIED NOTH, 1995". Jurnal Dimensi Seni Rupa dan Desain 8, nr 2 (1.09.2011): 1–10. http://dx.doi.org/10.25105/dim.v8i2.965.
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AbstractThis paper is about Winfried Noth book, title " Handbook of Semitics," 1995. A handbook with ambitious objevtives of dealing with a broad field specturm of research, ranging from Advertising, Architecture, Comic, Photography, Music, Visual Communication , to Zoosemiotics. Aims to this book, as the author describe, s adventurous goal of a topographical survey, of some main areas of theoritical and applied semiotics. In this book, the approach to semiotic adopted is basically descriptive and pluratistic. The history aspect, the present state of the art, intends to be a systematic, comprehensive, and up to date. To understand this handbook, we must be a critical reader and at the end we can draw our own critical conclusion AbstrakTulisan ini adalah ulasan terhadap buku Winfries Noth yang berjudul " Handbook of Semiotics" terbit tahun 1995. Sebagai buku pegangan tentang semiotika, buku ini memiliki rentang kajian yang sangat ambisius, dengan cakupan bidang yang dikaji dari periklanan, arsitektur, komik, fotografi, musik, komunikasi visual, hingga tanda yang dikirimkan oleh hewan. Tujuan dari buku ini seperti yang diuraikan penulisnya, semacam pemetaan dalam semiotika teoritik dan terapan. Pada buku ini ,pendekatan semiotik yang dipakai adalah deskriptif dan pluratistik. Aspek sejarah seni, berusaha disusun secara sistematis, menyeruluh, dan kekinian. Untuk memahami buku pegangan ini,sebagai pembaca kita harus meletakakan diri sebagai pembaca yang kritisdan akhirnya kita dapat memperoleh kesimpulan yang kritis pula
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Stoian, Claudia Elena. "Analysing Images: A Social Semiotic Perspective". Scientific Bulletin of the Politehnica University of Timişoara Transactions on Modern Languages 14 (20.03.2020): 23–30. http://dx.doi.org/10.59168/vbyt1151.
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The present paper introduces briefly one of the most important theories and models of visual social semiotics, namely Kress and van Leeuwen’s grammar of visual design. An image, advertising honeymoon packages, is used to illustrate to the reader the points presented by the theory. The conclusion includes practical implications of the theory, pointing out several areas where visual social semiotic analysis can be applied.
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Suryanto, Ricky, i Gregorius Genep Sukendro. "Menguak Makna Manusia dan Spiritualitas (Studi Analisis Semiotika Pada Karya Seni Instalasi “Antara” oleh Monica Hapsari)". Koneksi 5, nr 2 (29.09.2021): 406. http://dx.doi.org/10.24912/kn.v5i2.10406.
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This research examines the meaning of human beings and spirituality contained in the artwork of Antara by Monica Hapsari. The theories used in this research are human theory, spirituality, visual communication and semiotics. This study uses a qualitative descriptive approach with Charles Sanders Peirce's semiotic analysis technique consisting of signs, objects, and interpretations. The method used in this research is analytical method using Charles Sanders Peirce's semiotic triangle. In this study, it was found that Antara's artwork carries a message conveyed by the artist in the form of installation art about the meaning of humans and spirituality. The use of visual signs makes this work of art considered valid as a medium of visual communication because it becomes a forum for the artist to carry out communication activities with the audience.Penelitian ini membahas makna manusia dan spiritualitas yang terdapat dalam karya seni Antara oleh Monica Hapsari. Teori yang digunakan pada penelitian ini adalah teori manusia, spiritualitas, komunikasi visual dan semiotika. Penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif dengan teknik analisis semiotika Charles Sanders Peirce yang terdiri dari tanda, objek, dan interpretasi. Metode yang digunakan dalam penelitian ini adalah metode analisis menggunakan segitiga semiotika Charles Sanders Peirce. Dalam penelitian ini ditemukan bahwa karya seni Antara membawa sebuah pesan yang disampaikan oleh senimannya dalam bentuk karya seni instalasi mengenai makna tentang manusia dan spiritualitas. Penggunaan tanda-tanda visual menjadikan karya seni ini dianggap sahi sebagai media komunikasi visual karena menjadi wadah bagi senimannya untuk melakukan aktivitas komunikasi terhadap khalayak.
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Švantner, Martin, i Jakub Záhora. "To See (Better) the International: Semiotics of the Image and the International Politics". Czech Journal of International Relations 57, nr 4 (1.02.2023): 41–69. http://dx.doi.org/10.32422/mv-cjir.203.
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This article contributes to the research program of “visual turn” in International Relations (IR). It specifically engages Ronald Bleiker's methodological proposal which is rooted in assemblage thinking and calls for a comprehensive and pluralistic understanding of the relationship between visuality and politics. In this framework, semiotics should play a prominent role in attending to the role of images in (co)constituting the international politics. However, we show that Bleiker’s conceptualization of semiotics and its concepts is rather vague. The text therefore discusses how we can approach semiotics in a more rigorous way, and how the concepts of 'symbolism' and 'symbolic signs' can be understood from a semiotic perspective inspired mostly by work of Charles S. Peirce. The text thus offers theoretically sophisticated answer to Bleiker’s call for semiotically informed visual analysis. We illustrate our arguments by discussing scholarship on the politics of jihadist videos.
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Njirić, Diana, i Ivica Miloslavić. "Semiotic Effect in Visual Communication". European Journal of Multidisciplinary Studies 1, nr 2 (30.04.2016): 308. http://dx.doi.org/10.26417/ejms.v1i2.p308-316.
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The paper attempts to define the term semiotics of photography. Approach to the theme was started from the concept of semiotics. Since the 60s of the last century, "semiotics", which studies the characters, has begun to affect changes in the humanities and natural sciences. After Ferdinand de Saussure, the study of signs focused on humans need labeling, especially on the logic of "communication" and disclosure "codes" that form the background of diverse cultural phenomena. Semiotics provides to understand in a different way, by language and framework, the link between the image and society. It is also a method that can be used to expose photos, studying mass media, literary texts and systematically analyze a number of other features of the popular culture. In the modern, technologically developed world, man is exposed to photos more than ever (billboards, advertisements, magazines, art photography... ). Visual impact, as the most convincing form of attracting attention, affects the formation of opinions and attitudes, encouraging consumption and serves in many other commercial or political purposes. Therefore, semiotics, science which studies signs and their meanings, is becoming more important scientific discipline in explaining sociosemiotic aspects of society. In the paper is analized the photo in a different context using semiotics to understand it. Assuming that the symbolism of the publicly engaged photos exposed to the public differs from those intended for the specialized or limited audience, will be attempted to prove that the former is expected to influence with emotions, more shocking attempt to attract attention, and the later let observers themselves to decode picture.
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Jódar-Sánchez, Jose Antonio. "Soundscapes of two rural communities in Papua New Guinea". Sociolinguistic Studies 17, nr 4 (17.11.2023): 403–22. http://dx.doi.org/10.1558/sols.24257.
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This article presents an analysis of the soundscapes in two rural communities in northwestern Papua New Guinea where the endangered languages Srenge and Walman are spoken. These languages have no written tradition and therefore are not publicly displayed in signage. In the last few years, the discipline of linguistic landscape studies has fostered the study of aspects of the visual semiotics of public signs together with aspects of other semiotic modalities including interactional semiotics and auditory semiotics. By discussing the sounds of instruments, conch shells, place names, recitations, and messenger birds in areas where Srenge, Walman, and other languages are spoken, the aim is twofold. The first goal is to fill a gap in the study of semiotic systems that play a role in linguistic landscapes by focusing on a rural area and on auditory semiotics. The second goal is to document anthropological knowledge in an area that is extremely rich culturally and linguistically but where language attrition and cultural loss have been greatly accelerated in the last few decades.
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Swandhani, Ahmad Riyadi, Deddy Wahjudi i Lukitaningsih Lukitaningsih. "SEMIOTIKA ROLAND BARTHES SEBAGAI PENDEKATAN UNTUK MENGKAJI LOGO KANTOR POS". Gorga : Jurnal Seni Rupa 12, nr 1 (30.06.2023): 182. http://dx.doi.org/10.24114/gr.v12i1.43650.
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Semiotics is a language of signs, semiotics is widely used as a tool to translate something, one of which is the post office logo, the purpose of this study is to see how the semiotic language developed by Roland Barthes can represent the post office logo in the form of a bird and lines and colors. unified, Roland Barthes theorized semiotics is between signs and signs, besides that there are also levels in the meaning of this semiotic theory, this research approach is Semiotic analysis is a qualitative data analysis technique whose goal is to find or systematically analyze symbols or signs in a text , from the results of this study there is a distortion of myth, as a marker is a dove which has a meaning or a sign that a bird has a strong myth as a means of sending letters in historical times, so that the use of Roland Barthes' semiotics can analyze the semiotic language of a h the post office logo, the thing that must be emphasized is the important role of the reader, in the sense that the meaning of a work depends on the person who is of course influenced by many factors both internal and external.Keywords: semiotics, roland barthes, post office. AbstrakSemiotika merupakan Bahasa tanda, semiotika banyak digunakan sebagai alat untuk menerjemahkan sesuatu, salah satunya ialah logo kantor pos, tujuan penelitian ini ialah melihat bagaimana Bahasa semiotika yang di kembangkan oleh roland barthes ini, dapat merepresentasikkan logo kantor pos yang berupa burung dan garis Tarik serta warna yang tersatukkan , roland barthes berteori semiotika ialah antara tanda dan pertanda, disamping itu juga ada tingkatan dalam pemaknaan dari teori semiotika ini, pendekatan penelitian ini ialah Analisis semiotika adalah teknik analisis data kualitatif yang tujuannya untuk menemukan atau menganalisis secara sistematis simbol atau tanda dalam sebuah teks, dari hasil peneltian ini terdapat distorsi pada mitos, sebagai penanda ialah burung merpati yang memiliki makna atau pertanda burung memiliki mitos yang kuat ikatannya sebagai alat pengiriman surat pada zaman sejarah, sehingga penggunaan semiotika roland barthes dapat menganalisis Bahasa semiotika dari sebuah logo kantor pos, hal yag harus ditekankan ialah pentingnya peran dari pembaca, dalam artian pemaknaan suatu karya tergantung dari personal yang tentunya dipengaruhi oleh banyak faktor baik internal ataupun eksternal.Kata Kunci: semiotika, roland barthes, kantor pos. Authors:Ahmad Riyadi Swandhani : Institut Teknologi BandungDeddy Wahjudi : Institut Teknologi BandungLukitaningsih : Universitas Negeri MedanReferences:Aulia, F., Afriawan, H., & Faisal, D. (2022). Konsistensi Logo Dalam Membangun Sistem Indentitas. Gorga: Jurnal Seni Rupa,11(2), 439-444.Barthes, R. (1964). Rhetoric of the Image. Communication 4, 40-51.Barthes, R. (1967). Element of Semiology. New York: Hill & Wang.Barthes, R. (1972). Mytholgies: New York The Noonday Press Cooper, J.C (2013). An Illustrated Encyclopedia of Traditional Symbols. London: Thames & Hudson.Barthes, R. (2010). Membedah Mitos-Mitos Budaya Massa. Yogyakarta: Jalasutra.Saussure, F. D. (1988). Course in General Linguistics. Yogyakarta: Gajah Mada Univesity Press.Direktorat Jendral Pos dan Telekomunikasi. (1980). Sejarah Pos dan Telekomunikasi di Indonesia Jilid IV Masa Demokrasi Terpimpin. Jakarta: Cahaya Makmur.Gunalan, S., & Hasbullah, H. (2020). Analisis pemaknaan semiotika pada karya iklan layanan masyarakat. Jurnal Nawala Visual, 2(2), 44-51. https://doi.org/10.35886/nawalavisual.v2i2.117.Gunalan, S., Haryono, H., & Yasa, I. N. M. (2022). Analisis Pemaknaan dan Tanda Pada Desain Logo GP Mandalika Series. Gorga: Jurnal Seni Rupa, 11(1), 212-219. https://doi.org/10.24114/gr.v11i1.34285Hartoko, D. (1991). Manusia dan Seni. Jakarta: Kansius.Khairi, A. I., & Hafiz, A. (2022). Kajian Estetika Lukisan Realis Kontemporer Drs. Irwan, M. Sn. yang Berjudul di Ujung Tanduk. Gorga: Jurnal Seni Rupa, 11(1), 138-146. https://doi.org/10.24114/gr.v11i2.39802.Liliweri, A. (2003). Dasar-Dasar Komunikasi Antar Budaya. Yogyakarta : Pustaka Pelajar.Linschoten, J., & Mansyur. (1983). Pengantar Ilmu Jiwa. Bandung: Jemmars.Miswar, M., Rian, R., Muler, Y., & Rajudin, R. Studi Warna Dan Gaya Pada Karya Yazid. Gorga: Jurnal Seni Rupa, 11(2), 370-378. https://doi.org/10.24114/gr.v11i2.38384.Mudjiyanto, B., & Nur, E. (2013). Semiotics In Research Method of Communication [Semiotika Dalam Metode Penelitian Komunikasi]. Jurnal Pekommas, 16(1), 73-82. https://doi.org/10.30818/jpkm.2013.1160108.Piliang, Y. A. (2004). Semiotika Teks: Sebuah Pendekatan Analisis Teks. Mediator: Jurnal Komunikasi, 5(2), 189-198. https://doi.org/10.29313/mediator.v5i2.1156.Prang, L. (1876). The Theory of Colour. Boston: Massachusetts.Purbasari, M., & Jakti, R. A. (2014). Warna Dingin Si Pemberi Nyaman. Humaniora 5(1), 357. https://doi.org/10.29313/mediator.v5i2.1156.Richards, J., Platt, J., & Weber , H. (1985). Longman Dictionary of Applied Linguistics. Harlow: Longman.Rustan, S. (2009). Mendesain Logo. Jakarta: PT Gramedia Pustaka Utama.Tinarbuko, & Sumbo. (2008). Semiotika Komunikasi Visual. Yogyakarta: Jalasutra.Zakiy, R. A. (2020). Analisis Semiotika Iklan Cetak LA Lights "Jangan mau diadu" Versi Ayam. Gorga: Jurnal Seni Rupa, 9(2), 232-235. https://doi.org/10.24114/gr.v9i2.19551.
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Pavarina, Etefania, i Alexandre Robson Martines. "Representação da informação elaboração de objetos informacionais a partir de análise sob a Semiótica Plástica". Páginas a&b Arquivos & Bibliotecas, nr 18 (2022): 36–59. http://dx.doi.org/10.21747/21836671/pag18a3.
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This research presents an intersection between the field of InformationScience and Semiotics, through a correlation between information representation and plastic semiotics, since both areas present concerns in relation to language and representation. The objective of this research, of qualitative approach, exploratory character and applied nature, is to analyze the theoretical foundations of plastic semiotics and discuss the possibility of establishing relations between information representation and these semiotic foundations in order to contribute to the theoretical and epistemological bases of Information Organization. Through bibliographic research procedures, in the Google Scholar, Periódicos Capes, Dialnet and BRAPCIdatabases, as well as consultations in specialized books on the theme, the results are elaborated using the content analysis method. As results, an analysis of comics is presented, as a practical and applied example of how such theory can contribute to the representation of visual and/or syncretic objects. It is concluded that plastic semiotics has much to contribute to the field of Information Science, especially in the thematic representation for document interpretation, by analyzing the visual aspects identifying signs and meanings present in the works, making it possible to direct the technical reading, identification and description of the content, important steps in indexing.
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Marotta, Anna, Roberta Spallone, Massimiliano Lo Turco, Ursula Zich, Marco Vitali, Elena Marchis i Martino Pavignano. "Visual Images and Language in Architecture: Signifier Semiotics and Meaning Semiotics". Proceedings 1, nr 9 (22.11.2017): 964. http://dx.doi.org/10.3390/proceedings1090964.
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Pramono, Firdyanza, Yan Yan Sunarya i Acep Iwan Saidi. "ANALISIS SEMIOTIKA VISUAL DALAM DESAIN SITUS PERNIKAHAN THE BRIDE DEPT". Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 1, nr 2 (1.04.2019): 321. http://dx.doi.org/10.25105/jsrr.v1i2.6741.
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<p><strong>Abstract</strong></p><p>Marriage is an important moment in a person’s life. In order to make the dream wedding come true, many bride-to-be take a lot of references from the internet, especially a wedding site, such as The Bride Dept. The visual elements of the Bride Dept's wedding site design such as colors, layouts, logos, typography, and images can communicate certain meanings to the reader. To find out the meaning production behind the visual elements of the site design of The Bride Dept, the researcher uses semiotics analysis from Roland Barthes with a two-stage significance approach to explore the connotation and denotation meanings. The study was conducted using semantic level visual semiotics. The results of semiotic analysis in this study implies the phenomenon of the millennial generation that prepares marriage to the fullest. Not only to be remembered, but also can inspire or amaze others who seen it. Websites design that offer many images of wedding themes, invite the bride and groom to be more active in preparing the wedding.</p><p><br /> <br /><strong>Abstrak</strong></p><p>Pernikahan adalah momen penting dalam perjalanan hidup seseorang. Demi mewujudkan pernikahan impian, calon pengantin masa kini banyak mengambil referensi dari internet, khususnya sebuah situs pernikahan, seperti The Bride Dept. Elemenelemen visual pada desain situs pernikahan The Bride Dept seperti warna, layout, logo, tipografi, dan gambar dapat mengkomunikasikan makna-makna tertentu bagi pembaca. Untuk mengetahui produksi makna di balik elemen visual desain situs The Bride Dept, peneliti menggunakan analisis semiotika dari Roland Barthes dengan pendekatan signifikasi dua tahap untuk mengupas makna konotasi dan denotasinya. Penelitian dilakukan menggunakan semiotika visual level semantik. Hasil analisis semiotika dalam penelitian ini menyiratkan fenomena dari generasi millennial yang mempersiapkan pernikahan dengan total. Tidak hanya untuk dikenang sendiri, tapi juga dapat menginspirasi atau membuat kagum orang lain yang melihatnya. Desain situs yang banyak menawarkan gambar-gambar tema pernikahan, mengajak calon pengantin lebih aktif dalam mempersiapkan pernikahan <br /> <br /> <br /> <br /> </p>
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Sihite, Junika, Muhizar Muchtar i Rahmadsyah Rangkuti. "A Visual Semiotic Analysis on the Spongebob Movie". LingPoet: Journal of Linguistics and Literary Research 2, nr 1 (31.01.2021): 86–93. http://dx.doi.org/10.32734/lingpoet.v2i1.5007.
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Visual Semiotics is a new semiotic branch that analyzes how visual signs or visual images convey messages. In visual semiotic, a sign can be a word, sound, or visual image. Spongebob Movie is one of category of visual semiotic. It consists of picture and subtitle on it. By using visual semiotic analysis, this research aimed to identify the sign found in the Spongebob movie: Sponge Out of Water and how it is interpreted. The Spongebob Movie: Sponge Out of Water as the data of the research are collected by using qualitative audio and visual materials from Spongebob.fandom.com as the source of the data. It is twenty nine data analyzed by using visual semiotic with the theory proposed by Charles Sanders Pierce. This research uses qualitative data analysis as the method of the study. Each data of the research consists of the sign and meaning. The signs was identified based on Charles Sanders Pierce triadic sign (Representament, Objet, and Interpretant) and there are three steps in interpreting the sign namely, non-verbal communication legisign, framing techniques and communicative act.
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Cantor, Robert M. "Zero sign duality in visual semiotics". Semiotica 2016, nr 210 (1.05.2016): 209–14. http://dx.doi.org/10.1515/sem-2016-0051.
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AbstractIn this paper, the dyadic concept of zero sign in general linguistics is transformed into a triadic concept of zero sign in visual semiotics. A formal duality relation is defined between two types of visual zero sign. It is argued that the common experience of failure to perceive visual zero signs may be due to either inattention of the interpreter or camouflage of the object of the sign. We conclude that dual zero signs act as detectors in visual semiotics.
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Siddique Mughal, Kainat, Fazeelat Niaz, Nasira Fazil i Summera Sarwer. "Exploring the Role of Visual Art in Enhancing Popularity and Meaning: Semiotics and Visual Perspective". Journal of Asian Development Studies 12, nr 4 (30.12.2023): 1162–73. http://dx.doi.org/10.62345/jads.2023.12.4.94.
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This research delves into the captivating fusion of semiotics and visual representation in contemporary poetry, focusing specifically on the exceptional contributions of Rupi Kaur in her collection "The Sun and Her Flowers." Employing a qualitative research methodology grounded in Ferdinand de Saussure's theoretical framework, the study explores the intricate layers of meaning within Kaur's poetic works. Through innovative integration of visual and semiotic elements, Kaur transcends conventional literary boundaries, captivating her audience with the power of iconicity and symbolism. Departing from traditional modes of expression, her poetry forges a profound connection with readers, enriching the process of creating meaning and inviting personal interpretation. By scrutinizing the semiotic and visual elements within Kaur's art, this study sheds light on the dynamic landscape of contemporary visual poetry and how it resonates with modern audiences. Through an exploration of Kaur's unique approach to language and imagery, this research seeks to uncover the enduring popularity of her work and its enriched layers of meaning, offering new dimensions to the art of expression in contemporary literature.
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Konstantinov, Mihael. "ROLAND BARTHES AND YURII LOTMAN: SEARCH FOR MEANING IN FILM NARRATIVE". Вісник КНУКіМ Серія «Мистецтвознавство», nr 41 (30.12.2019): 35–43. http://dx.doi.org/10.31866/2410-1176.41.2019.188528.
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The purpose of the research is to carry out a comparative analysis of the concepts of semiotics of cinema by Roland Barthes and Yurii Lotman in the context of their understanding of the nature of film language, since understanding and methods of studying of contemporary digital audiovisual art are the topic of current interest in contemporary art history. The research methodology. The contemporary study of digital audiovisual art, as a rule, takes place within the context of interdisciplinary work, therefore, one of the methodological principles of such work is structural and semiotic approach. Today, this methodological approach to study the audiovisual art is the most developed in the semiotics of cinema, therefore the visual semiotics is viewed through the semiotics of cinema. The scientific novelty of the research. For the first time a comparative analysis of Yurii Lotman’s and Roland Barthes’s semiotics of cinema within the framework of the structural and semiotic approach was carried out. The potential of this methodological approach in the study of audiovisual art has been revealed. Conclusions. The article highlights the special aspects of understanding and application of semiotic concepts by the mentioned authors based on the cinematographic material. Thus, Roland Barthes thought that problems in a semiotic study of the cinema occur when a linguistic approach is applied, and Yurii Lotman believed such study to be completely acceptable. This resulted in a different understanding by these scientists of the nature of film language, its minimal meaningful unit, the role of syntagmatics and paradigmatics in the film narration. Different perceptions of the nature of film language and its components are an important basis for the study of contemporary digital audiovisual arts. The main difficulty of semiotics of cinema is the issue of non discrete iconic (analogue) sign in the study of cinema within the framework of the structural and semiotic approach. This problem can be solved based on the legacy of semiotics of cinema of R. Barthes and Yu. Lotman. Another important characteristic of the structural and semiotic approach is its ability to be combined with other methodological approaches in the interdisciplinary study of digital audiovisual art
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Liu, Yueyue, i Le Cheng. "Semiotics in visual communication: review of Doing Visual Analysis". Semiotica 2021, nr 242 (9.08.2021): 241–47. http://dx.doi.org/10.1515/sem-2021-0024.
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Vilas Rupnath Buwa. "Feminist Semiotics of Advertising Media Texts". Creative Saplings 2, nr 04 (25.07.2023): 53–64. http://dx.doi.org/10.56062/gtrs.2023.2.04.341.
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Semiotics is emerged a major theoretical and analytical approach in the media-driven era of 21st century. In the history of human evolution, use and analysis of signs to communicate have the utmost importance. Before verbal and written linguistic discourse, the use of signs remains in human communication. Semiotics is thought to be a structural and linguistic approach but as Saussure has asserted that semiotics is broad, inclusive and comprehensive in nature and scope, while linguistics is a part of it. Modern media is scientifically and technologically more enhanced and inclusive of various signs through technological gadgets. McLuhan regards ‘media is message’. Like language in literature, various audio-visual and graphic signs are employed for effective expression in media texts. Language is a ‘sign system’ of human communication which is mainly androcentric and needs to be challenged and explored through a feminist perspective. The idea is to study semiotics in feminist context i.e. to be regarded as ‘feminist semiotics. The emergence of the feministic approach changed perception in every field of life and brought various possible interpretations. As the signs employed in media texts mainly androcentric, the feminist semiotics attempts to expose and deconstruct them. Advertisements especially, consumer ads either in print or in electronic media are published having the notion of ‘art for market’s sake’ or ‘art for profit’s sake’ which need to be considered and analyzed as ‘media text’. In this research article, efforts are made to explore and blend feminist contextual approach with semiotics to analyze advertising texts. There is a multitude of audio-visual and electronic driven gadgets in the present digital world therefore, it needs to be interpreted from feminist semiotic perspective.
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PATRIANSAH, MUKHSIN, YOSEF YULIUS i RIA SAPITRI. "COMMUNICATION SIGNS BEHIND AJI WINDU VIATRA'S POSTER: A SAUSSURE SEMIOTIC STUDY". Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni 23, nr 1 (8.07.2021): 217. http://dx.doi.org/10.26887/ekspresi.v23i1.1293.
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AbstrakPoster hadir di tengah masyarakat memiliki arti khusus dalam menginformasikan suatu pesan (message). Poster hanyalah sebatas media, hal paling penting dalam sebuah poster adalah pesan (message) yang diinformasikan melalui tanda verbal dan visual. Tulisan ini berusaha mengungkapkan sistem penandaan yang disajikan dalam sebuah poster iklan layanan masyarakat ‘smoke rise_asapa’ karya Aji Windu Viatra. Tanda-tanda yang dihadirkan dalam poster ini merupakan representasi dari kejenuhan dan dampak buruk yang diakibatkan dari bencana asap yang terjadi setiap tahunnya di Indonesia khususnya di kota Palembang yang merupakan salah satu kota terkena dampak sangat parah dari bencana ini. Tanda verbal ataupun tanda visual dalam karya poster ini cukup menarik untuk dibedah dan dianalisis dengan pendekatan semiotika komunikasi ala Ferdinand De Saussure. Sebagai sebuah disiplin ilmu, semiotika tidak hanya sekedar sebagai metode kajian (decoding), akan tetapi juga sebagai metode penciptaan (encoding). Sebagai metode penciptaan (encoding) semiotika memiliki pengaruh yang kuat dalam bidang-bidang seni rupa salah satunya adalah desain komunikasi visual. Secara representatif sebuah tanda yang disajikan memiliki aturan dan prosedur tertentu yang harus dipatuhi, sehingga tanda tersebut mampu berkomunikasi dan mudah dimengerti.AbstractPosters present in the community have a special meaning in informing a message. However, posters are only limited to media. The essential thing in a poster is the message that is reported through verbal and visual signs. This paper attempts to reveal the marking system presented in a public service advertisement poster 'smoke rise_asapa' by Aji Windu Viatra. The characters shown in this poster represent the saturation and adverse effects caused by the haze disaster that occurs every year in Indonesia, especially in the city of Palembang, one of the cities most severely affected by this disaster. In this poster work, verbal signs or visual signs are pretty interesting to be dissected and analyzed with the semiotic communication approach in Ferdinand De Saussure's style. As a scientific discipline, semiotics is a method of study (decoding) and creation (encoding). As a method of creating (encoding), semiotics has a strong influence on art, one of which is visual communication design. Representatively a sign presented has specific rules and procedures that must be obeyed so that the character can communicate and is easy to understand.
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Devont, Devont, i Farid Rusdi. "Tinjauan Makna dan Bahasa Visual Iklan (Analisis Semiotika Iklan Gopay “Pevita Ditembak, JoTa Bertindak”)". Prologia 6, nr 2 (2.11.2022): 216–21. http://dx.doi.org/10.24912/pr.v6i2.10414.
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Gopay is a digital payment platform issued by Gojek Indonesia. Gopay often releases advertisements that have interesting ideas and concepts, such as the Gopay ad version of "Pevita Shot, JoTa Bertindak" on YouTube. Ads issued by Gopay always have their own characteristics and have interesting meanings to explore in the ad. The ad “Pevita Shot, JoTa acts” which lasts 2 minutes 33 seconds also shows a prominent visual. This research was conducted by using semiotic analysis method to see the meaning contained in the advertisement. The semiotics used is Roland Barthes' semiotics. The meanings that can be found in the advertisements studied include Indonesia which is trying to fight the Covid-19 pandemic. It is depicted that Indonesia was able to survive and get through this difficult time even though there were various kinds of problems or new obstacles. In addition, there is a message that the emergence of the latest Gopay service feature, namely 1-tap buy, is the key to the message to be conveyed from the ad. Gopay merupakan suatu platform pembayaran digital yang dikeluarkan oleh Gojek Indonesia. Gopay sering kali mengeluarkan iklan yang memiliki ide dan konsep yang menarik, seperti iklan Gopay versi “Pevita Ditembak, JoTa Bertindak” di YouTube. Iklan yang dikeluarkan oleh Gopay selalu memiliki ciri khas tersendiri serta memiliki makna yang menarik untuk dikulik dalam iklan tersebut. Iklan “Pevita Ditembak, JoTa bertindak” yang berdurasi 2 menit 33 detik tersebut juga memperlihatkan visual yang menonjol. Penelitian ini dilakukan dengan metode analisis semiotika untuk melihat makna yang terkandung di dalam iklan tersebut. Semiotika yang digunakan adalah semiotika Roland Barthes. Makna yang dapat ditemukan dalam iklan yang diteliti antara lain Indonesia yang berusaha dalam melawan pandemic Covid-19. Digambarkanb Indonesia dapat bertahan dan melewati masa sulit tersebut walaupun terdapat berbagai macam masalah atau rintangan baru. Selain itu terdapat pesan bahwa munculnya fitur layanan terbaru Gopay yaitu 1-tap buy sebagai kunci dari pesan yang ingin disampaikan dari iklan tersebut.
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E, Seshadri. "Semiotics Analysis on Maanagaram (2017)". Journal of Advanced Research in Journalism & Mass Communication 09, nr 03 (5.12.2022): 21–25. http://dx.doi.org/10.24321/2395.3810.202205.
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The study based on the semiotic analysis of the movie Maanagaram (2017) by understanding the role of mise-en-scene in effective narration.. This is done in both the visual arts through storyboarding, visual theme, cinematography, as well as in narrative storytelling through direction.All though the script is complicated the screenplay was very engaging and a the characters in the movie were we developed and relatable to the audience.All though the script is complicated the screenplay was very engaging and all the characters in the movie were we developed and relatable to the audience.Semiotic analysis is an important approach for fully comprehending the nuance of a film. This method seeks to establish the relationship between the Signifier and the Signified, as well as how they produce a meaningful interpretation.
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Dubrovskaya, Tatiana V. "Multimodal аnalysis in genre studies: Semiotics of the tourist booklet". International Journal “Speech Genres” 17, nr 4 (36) (23.11.2022): 250–61. http://dx.doi.org/10.18500/2311-0740-2022-17-4-36-250-261.
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The paper discusses the complex genre of tourist booklet as a fixed type of multimodal text that serves in a communicative situation of promoting a tourist product. This genre is a semiotically complex phenomenon, which conveys information through different semiotic systems. The methodological issues are posed as to a perspective model of genre analysis that would take into account the multimodal nature of genres. The author points to major hindrances that an analyst faces when doing multimodal analysis. The study focuses on discovering mechanisms of the interplay between verbal and visual components on semantic and formal levels, as well as showing how the elements of multimodal analysis can be targeted at various genre parameters. The booklets (85 items) for the study were collected in 2007–2019 in Australia, Great Britain, Germany, Poland, Russia and other countries. Methodologically, the paper draws on speech genre theory, semiotics, critical discourse analysis, and multimodal analysis. The claims are advanced that the tourist booklet has both obligatory and optional features, the visual component being obligatory. It is revealed that the colours of visuals can have factual and modal meanings embedded in them; photos convey precedent meanings; while using different semiotic codes, visual and verbal elements join the convergence relations and, thus, provide for genre coherence. The complex genre includes intertextual links between genres in its structure. These links may be of cross-code nature, since they are established between the elements of different semiotic systems, verbal and non-verbal. The conclusion is drawn that a consistent analytical model for multimodal genres has to be designed.
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Sutarya, Abdul Majid, i Pujiyanto Pujiyanto. "Penanda Budaya Visual pada Desain Kemasan Jamu Tradisional Banyuwangi Jawa Timur". ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 8, nr 02 (3.11.2022): 197–214. http://dx.doi.org/10.33633/andharupa.v8i02.5313.
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AbstrakJamu tradisional merupakan warisan budaya Indonesia diantara keragaman, hasil dari budaya yang memiliki keragaman jamu tradisional. Salah satunya daerah Banyuwangi yang merupakan penghasil jamu tradisional yang terdapat di wilayah Jawa Timur. Penelitian ini menggunakan deskriptif kualitatif dengan pendekatan semiotika Roland Barthes yang menganalisis elemen visual pada desain kemasan jamu Banyuwangi. Hasil dari penelitian ini adalah Konotasi, Denotasi dan Mitos dalam visual sangat tampak budaya yang terdapat pada desain kemasan jamu di Banyuwangi sehingga prinsip desain terbantuk seirama dan memiliki kesatuan. Hal ini membuat desain kemasan jamu melekat pada masyarakat Banyuwangi sehinga produsen mempertimbangkan elemen visual untuk memikat masyarakat dalam hal ini sebuah kebutuhan. Segmentasi yang ditujukan oleh produsen jamu dapat memikat dan membuat jamu tradisional Banyuwangi mempunyai jati diri identitas dalam desain Kemasan Jamu.Kata Kunci: Banyuwangi, desain kemasan, elemen visual, jamu tradisional, semiotika AbstractTraditional herbal medicine is Indonesia's cultural heritage among diversity, the result of a culture that has a diversity of traditional herbs. One of them is banyuwangi area which is a producer of traditional herbal medicine found in the East Java region. This research uses qualitative descriptive with Roland Barthes’s semiotics approach that analyze visual elements in the packaging design of Banyuwangi herbal medicine. The result of this study is Connotation, Denotation and Myth in visuals are very visible culture contained in the design of herbal medicine packaging in Banyuwangi so that the design principles are helped in harmony and have unity. This makes the design of herbal medicine packaging attached to the banyuwangi community so that manufacturers consider visual elements to lure the community in this case a need. Segmentation aimed at herbal medicine manufacturers can attract and make traditional Banyuwangi herbal medicine has an identity identity in the design of Jamu Packaging.Keywords: Banyuwangi, packaging design, semiotic, tradisional herbal medicine, visual element
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Katkuvienė, Jurgita. "Strategies for Reading Visual Poetry: A Semiotic Approach and Its Practical Application". Semiotika 17 (30.12.2022): 264–96. http://dx.doi.org/10.15388/semiotika.2022.33.
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The article explores the ways in which the Greimasian method of semiotics can be applied to the analysis of contemporary Lithuanian poetry texts, specifically visual poetry. Bearing in mind the nature of visual poetry, I consider a semiotic approach, which allows explaining the strategies of meaning making in visual poetry. The methodological question goes back to the origins of Algirdas Julius Greimas’ semiotics, in particular the works of Louis Hjelmslev. I draw attention that based on Hjelmslev’s approach, it is important not only to treat any unit of meaning as a certain relationship between the plane of content and the plane of expression, but in the case of visual poetry, also to supplement it with a more detailed description of Hjelmslev’s levels of language (form–substance–purport) and their interrelations. It calls attention to the plane of expression, which has a special status in visual poetry. I argue that one of the most important conditions for the emergence of signification in visual poetry is the phenomenon of unstable correlation, which is a semiotic relationship between the plane of expression and the plane of content that appears as a process of production of reciprocal presupposition, which, in turn, is dependent on the focus point of reader’s gaze. In the first part of the article, in which I address theoretical considerations regarding all the above-mentioned topics, I examine how the model of structural linguistics can assist in complementing the semiotic analysis of visual poetry. In the second part, I analyze two works by contemporary Lithuanian visual poets using the proposed model of meaning creation: “PASTAZENKLAS ISLEISTAS KREPSINIO CEMPIJONATUJ” (“A POSTALSTAMP ISSUED FOR THE FOOTBALL CHEMPIONSHIP”) by Gytis Norvilas (2006) and “om rekonstrukcija I“ (“om reconstruction I”) by Donaldas Apanavičius from his three-poem cycle (1999). The analysis reveals the points of unstable correlation and various reading possibilities.