Artykuły w czasopismach: „Visitor experience”

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Othman, Mohd Kamal, Ng Ee Young i Shaziti Aman. "Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences". Journal of Cognitive Sciences and Human Development 1, nr 1 (1.09.2015): 102–18. http://dx.doi.org/10.33736/jcshd.192.2015.

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Mobile Guide technologies in public spaces, particularly museum are not new and have changed the way visitors’ access information during their visit. Smartphone applications (apps) are increasingly popular because it can be accessed before, during and after the museum visits. This has impacted the way exhibitions are designed and the resulting visitor experience. Therefore, it is important to measure what effect the use of smartphone technology has on visitor experience. An “in the wild” study was conducted to investigate visitor experience in Islamic Art museum, both with and without Islamic Arts Museum Malaysia (IAMM) Mobile Guide (smartphone apps). A total of 55 participants took part in the study. The Museum Experience Scale (MES) was used to measure visitor experience, whilst the Multimedia Guide Scale (MMGS) was used to measure visitors’ experiences with the IAMM Mobile Guide. Results showed that scores on all components of MES suggested a positive experience at the IAMM with the component of meaningful experience being the highest score, followed by the component of knowledge and learning. Scores on the MMGS also showed a positive experience in using the mobile guide with learnability and control scored the highest, followed by general usability.Keywords: user experience (UX); visitor experience; museum; smartphone; applications; mobile guide

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Olya, Hossein, Timothy Hyungsoo Jung, Mandy Claudia Tom Dieck i Kisang Ryu. "Engaging visitors of science festivals using augmented reality: asymmetrical modelling". International Journal of Contemporary Hospitality Management 32, nr 2 (27.01.2020): 769–96. http://dx.doi.org/10.1108/ijchm-10-2018-0820.

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Purpose This paper aims to explore a complex combination of four realms of the experience economy in formulating memories and satisfaction among festival visitors by using augmented reality (AR), thus engaging visitors in the physical science experience. This study also identifies necessary conditions to achieve desired responses from visitors. Design/methodology/approach Asymmetrical modelling with fuzzy set qualitative comparative analysis (fsQCA) was used to investigate causal recipes of two configurations of the experience economy and evaluation of experience leading to both high and low scores from visitor engagement. Necessary condition analysis was applied to examine necessary predictors in visitor engagement. The proposed configuration model was tested by using data obtained from visitors to science festivals in the UK. Findings Five causal recipes explained the complex conditions in which visitors were more likely engaged in AR. Aesthetics, education, entertainment and satisfaction were necessary for high engagement among festival visitors. Research limitations/implications The results from fsQCA and analyses of necessary conditions help festival organizers improve visitor satisfaction and engagement in a memorable AR experience. Originality/value This empirical study deepens current festival understanding of how visitors experience AR by exploring combinations of complex configurations of the experience economy and evaluations of visitor experience based on memories and satisfaction. Unlike symmetrical approaches, asymmetrical modelling by using fsQCA can explore recipes for both high and low scores of visitor satisfaction and engagement. This is the first empirical study investigating necessary predictors of festival visitor behaviour.

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Abdul Razak, Siti Fatimah, Jeslyn Pik Syuen Hee, Rashidah Ahmad, Sumendra Yogarayan, Noor Hisham Kamis i Md Shohel Sayeed. "Visitor Experience Map and NFC-Based Scoring for Data-Driven Exhibition Enhancement". Emerging Science Journal 8, nr 1 (1.02.2024): 205–17. http://dx.doi.org/10.28991/esj-2024-08-01-015.

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In the current exhibition industry, it is crucial for organizers and exhibitors to comprehend and enhance visitor experiences. The objective of this study is to improve the exhibition setting by utilizing Near Field Communication (NFC) technology to capture, monitor, and analyze visitor behavior, engagement, and satisfaction. The main approach entails combining NFC technology with the Visitor Experience Map to fully understand the complexities of the visitor experience. NFC-enabled smartphones facilitate seamless interaction with the system, as users simply need to bring their smartphones close to NFC tags. This enables data collection and triggers the activation of a visitor scoring form for ratings and feedback. The study's findings indicate a mean system usability score of 81.4, which demonstrates successful implementation and great usability. This confirms the effective and easy-to-use nature of the strategy, guaranteeing that visitors can effortlessly provide their ratings and feedback. The originality and enhancement reside in the successful integration of NFC technology with the Visitor Experience Map, providing a strong and user-focused approach for organizers and exhibitors to enhance the exhibition experience. This study creates a favorable situation for both visitors and stakeholders, demonstrating the potential of technological advancements to greatly influence the exhibition industry. Doi: 10.28991/ESJ-2024-08-01-015 Full Text: PDF

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Milman, Ady, i Anita Zehrer. "Exploring visitor experience at a mountain attraction". Journal of Vacation Marketing 24, nr 2 (12.02.2017): 172–86. http://dx.doi.org/10.1177/1356766717691805.

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The study explores visitor experience while visiting a mountain attraction in the Alpine region of Tirol, Austria, through participant observations, informal conversations, and photography. A grounded theory approach was adopted to uncover the meaning of visitors’ overall experience and deduct a possible theory that may contribute to a better understanding of visitor experiences at mountain attractions. The data collected from 600 subjects at the attraction’s four stopovers concluded that the visiting experience was a process that involved a blend of events composed of material and human elements. Guest experiences were also practiced on a passive–active continuum, where some of the experiential consumption activities were focused beyond the mountain itself, primarily viewing the landscape and photography. The study affirms the importance of participant observation as a methodological tool to study visitors at a tourist attraction, discusses implications for management, and offers recommendations for enhancing the overall guest experience.

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Collins, Courtney Keane, Sean McKeown i Ruth O’Riordan. "Does an Animal–Visitor Interactive Experience Drive Conservation Action?" Journal of Zoological and Botanical Gardens 2, nr 3 (7.09.2021): 473–86. http://dx.doi.org/10.3390/jzbg2030034.

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Inspiring visitors to engage in conservation-related behaviour following a zoo visit is a primary objective for most zoos. Animal–visitor interactive (AVI) experiences are often central to this goal. Yet, these interactive experiences are insufficiently evaluated from both the visitors’ and captive animals’ perspectives. The current study took place at Fota Wildlife Park and involved the construction of an environmental enrichment device during an interactive visitor experience with Sumatran tigers (Panthera tigris sumatrae). It aimed to simultaneously encourage pro-conservation behaviour in visitors and promote animal welfare. Visitors (n = 51) completed a survey, observed the tigers’ behaviour and made a pledge to help tigers in the wild after completion of the AVI. Tiger behaviour was simultaneously observed by a trained researcher using occurrence or non-occurrence sampling, which found no indication that tiger welfare was compromised during the activity and was likely enhanced by engaging with the enrichment. Additionally, visitors observed a range of tigers’ behaviours. The results indicated that some visitors (8%) had continued with their pledge six weeks after the experience, and most visitors exhibited a high level of knowledge and a positive attitude towards tigers. The use of enrichment during AVIs may be a positive link between the visitor experience and animal welfare. These results can be used to guide AVIs in zoos which aim to connect people with nature and drive pro-conservation behaviour in visitors.

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Fernandez, Eduardo J., i Samantha J. Chiew. "Animal-Visitor Interactions: Effects, Experiences, and Welfare". Animal Behavior and Cognition 8, nr 4 (1.11.2021): 462–67. http://dx.doi.org/10.26451/abc.08.04.01.2021.

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Animal-Visitor Interactions (AVI) within zoos and aquariums have become an increasingly studied topic. Influenced by both the broader field of Human-Animal Interactions (HAI), as well as visitor studies conducted in museums, AVI studies can be separated into two areas of focus: (1) Visitor effects, or the impact visitors have on the animals housed within a zoo, and (2) visitor experiences, or the impact zoo animals and visiting a zoo have on the visitors. Historically, visitor effects have been of primary concern to the study of AVIs, as have the potential negative impacts on the welfare of animals, particularly those of zoo primates. This special issue examines the impact of AVIs in greater detail through twelve recent papers on the topic, equally addressing visitor effects and experiences. Many of the papers focus on positive welfare indices, as well as less traditional measures to examine both visitor effects and experiences, such as visitor proximity and visitor interviews. In addition, we discuss the relevance of future AVI work, with particular attention to (a) increased interest in visitor experience research, (b) examinations of signage effects, and (c) continued focus on positive welfare indices and direct interactions, such as public feedings.

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Mwangi, Muhoro Grieveesbon, i Kibiro Eunice. "INTERNATIONAL VISITOR EXPERIENCE LEVEL IN URBAN DESTINATIONS IN NAIROBI COUNTY, KENYA". International Journal of Tourism & Hospitality Reviews 5, nr 1 (26.01.2018): 22–30. http://dx.doi.org/10.18510/ijthr.2018.513.

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The purpose of this research was to examine empirically the international visitor experiences while in urban destinations Nairobi County, Kenya. Methodology: The research hypothesis was constructed based on previous theoretical and empirical studies. A survey was conducted on 231 departing visitors to collect primary data from January to June 2017. Pearson product-moment correlation coefficient was used to measure the linear correlation between international visitor experiences and urban destinations. Main findings: The results found out that visitor experience levels have direct positive influence on visitors’ visitation to Nairobi’s urban tourist attractions and thus directly influenced their return intention through their destination satisfaction process. Implications: Destination managers and tourism organizations particularly service organizations need to take into account of the satisfaction levels and the level of experience of urban visitors to enhance their revisits. Novelty: The findings of this research have provided to the understanding of valuable practical information about visitors experiences while in urban destinations. This information could be used in promotional strategies, product development, and urban planning frameworks should be geared to meet destination demand and sustainable urban tourism development.

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Navarro-Ruiz, Sandra, i Bob McKercher. "The usability of visitor attractions: state-of-the-art". Tourism Review 75, nr 3 (2.01.2020): 497–509. http://dx.doi.org/10.1108/tr-02-2019-0057.

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Purpose Visitor attractions constitute the essence of the tourism phenomenon. However, management techniques that are expressly designed for tourism and develop different uses/activities and subsequently influence visitor experiences are under-researched. Hence, the purpose of this study is to develop a conceptual framework that provides a bridge between on-site management, visitor attraction development and visitor experience by introducing a novel concept: “usability of visitor attractions.” This new concept captures how managers can develop uses for visitors to experience the attraction. Thus, this study explores this concept and serves as the foundation for further research on this topic. Design/methodology/approach The systematization of the state of the art is based on an exhaustive desk research review of both academic and grey literature to endorse the “usability of visitor attractions” concept. Findings The literature review reveals that visitor attraction management affects visitor experience. To succeed, managers should consider the ease of use and the design of activities. Therefore, an innovative conceptual model is built to explore how on-site management techniques based on this new concept impact on visitor’s experience. Originality/value Research on visitor experience in attractions has neglected the impact of on-site management tools hitherto. Therefore, the originality of the study lies on providing a robust framework that enlightens how visitor attraction management affects visitor experience by developing the usability. The study proposes a novel concept and an original model that will be of a critical interest to tourism academia and will serve as practical guidance for attraction managers.

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Yi, Taeha, Hao-yun Lee, Joosun Yum i Ji-Hyun Lee. "The influence of visitor-based social contextual information on visitors’ museum experience". PLOS ONE 17, nr 5 (24.05.2022): e0266856. http://dx.doi.org/10.1371/journal.pone.0266856.

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Visitor-centered approaches have been widely discussed in the museum experience research field. One notable approach was suggested by Falk and Dierking, who defined museum visitor experience as having a physical, personal, and social context. Many studies have been conducted based on this approach, yet the interactions between personal and social contexts have not been fully researched. Since previous studies related to these interactions have focused on the face-to-face conversation of visitor groups, attempts to provide the social information contributed by visitors have not progressed. To fill this gap, we examined such interactions in collaboration with the Lee-Ungno Art Museum in South Korea. Specifically, we investigated the influence of individual visitors’ social contextual information about their art museum experience. This data, which we call “visitor-based social contextual information” (VSCI), is the social information individuals provide—feedback, reactions, or behavioral data—that can be applied to facilitate interactions in a social context. The study included three stages: In Stage 1, we conducted an online survey for a preliminary investigation of visitors’ requirements for VSCI. In Stage 2, we designed a mobile application prototype. Finally, in Stage 3, we used the prototype in an experiment to investigate the influence of VSCI on museum experience based on visitors’ behaviors and reactions. Our results indicate that VSCI positively impacts visitors’ museum experiences. Using VSCI enables visitors to compare their thoughts with others and gain insights about art appreciation, thus allowing them to experience the exhibition from new perspectives. The results of this novel examination of a VSCI application suggest that it may be used to guide strategies for enhancing the experience of museum visitors.

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Kurniawan Widiyasa, I. Gede Bayu, i Meylani Tuti. "Increasing Revisit Intention through Visitor Satisfaction to the Indonesian National Museum". Jurnal Dinamika Manajemen 14, nr 2 (1.12.2023): 218–31. http://dx.doi.org/10.15294/jdm.v14i2.41417.

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This study aims to determine the effect of destination image, visitor experience, and visitor engagement on visit intention through visitor satisfaction. The population in this study were visitors to the National Museum. The sampling technique used was purposive sampling with 148 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The results of the study show that there is a significant effect of destination image on visitor satisfaction, visitor engagement on visitor satisfaction and visitor experience on visit intention. Meanwhile, the results also show that there is no effect of destination image on visit intention, visitor satisfaction on visit intention and visitor experience on visitor satisfaction. The addition of the customer engagement and customer satisfaction variables to the model is originality in this study in measuring the desire of visitors to return with moderation of customer satisfaction. The managerial implication of this research is that the management of the national museum should increase activities that can enhance the image of the museum among the public as a tourist destination which, in addition to providing education, also provides pleasure, especially for the younger generation to prefer museums.

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Ramadhan, Dean Apriana, Syafitri Hidayati, Auzi Asfarian i Firman Ardiansyah. "Bridging the Gap Between Education and Experience: A Comparative Analysis of IPB University Museum's Visitor Experience". Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan 11, nr 1 (7.06.2023): 118–27. http://dx.doi.org/10.24252/kah.v11i1cf1.

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The IPB Museum, located on the Darmaga Campus of IPB University, serves as a platform to showcase its rich history, developments, and future aspirations. University museums are vital institutions, embracing innovation and fostering communities of knowledge. Previous research emphasizes the impact of visitor experience on satisfaction and loyalty, highlighting the advantages of interactive technologies in museums for improved engagement and education. Evaluating technology's impact is crucial, and this study utilizes The Museum Tourism Experience and Experiential Value questionnaire to provide a baseline measurement and benchmark for future interventions, enabling a comprehensive evaluation of technology's impact on visitor experiences and satisfaction. In this study, 103 undergraduate students from the User Experience Design Course were invited to visit the IPB Museum to assess their experience using The Museum Tourism Experience and Experiential Value (MTEEV) questionnaire, which evaluates five aspects of the visitor experience. The students completed the questionnaire both before and after their visit, aiming to measure the impact of the museum visit on their perception and evaluate the effectiveness of the IPB Museum. The museum received lower ratings in visual appeal, entertainment, escapism, willingness to pay more, and imaginary vividness compared to visitors' past experiences, indicating potential areas for improvement to enhance the overall visitor experience. Lastly, we present our participatory strategy using MBKM and the capstone program to improve the museum experience.

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Learmonth, Mark James, Samantha J. Chiew, Andrea Godinez i Eduardo J. Fernandez. "Animal-Visitor Interactions and the Visitor Experience: Visitor Behaviors, Attitudes, Perceptions, and Learning in the Modern Zoo". Animal Behavior and Cognition 8, nr 4 (1.11.2021): 632–49. http://dx.doi.org/10.26451/abc.08.04.13.2021.

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Animal-Visitor Interactions (AVIs) have become commonplace in zoological institutions and facilities globally. However, most AVI research focuses on the effects of visitors on the welfare of animals, with considerably fewer studies examining the visitor experience itself. Furthermore, robust evaluations of the efficacy of zoo education programs and engagements for increasing visitor awareness of conservation issues, and for fostering long-term pro-conservation behavior changes in them, are under-researched. This paper reviews the current literature that pertains to the effects of zoo visitation and AVIs on visitor perceptions, beliefs, and attitudes. We briefly note some of the known effects that zoo visitors have on zoo animals, then explore the effects that factors such as enclosure design, animal visibility and behaviors, and AVIs can have on visitors’ overall experience whilst attending the zoo. We suggest that future research needs to more closely examine the relationships and interactions between zoo visitors and zoo animals; why some zoo visitors over others repeat visitation; what the differences in beliefs and attitudes may be between “zoo visitors” and “non-zoo visitors” (i.e., other general public); and to make a concerted effort to understand: (1) what visitors do after they leave the zoo, and (2) whether visitors adopt long-term pro-conservation behaviors into their daily lives. We further suggest that future research needs to start investigating indirect measures related to the visitor experience, such as: (a) individual conservation support outside of the zoo; (b) internet activity; (c) changes in sustainable purchasing practices related to knowledge gains; (d) financial investment in sustainable or ethical companies after knowledge gains; (e) and the longitudinal effects of zoo visits.

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Philippopoulos, Panos I., Ioannis C. Drivas, Nikolaos D. Tselikas, Kostas N. Koutrakis, Elena Melidi i Dimitrios Kouis. "A Holistic Approach for Enhancing Museum Performance and Visitor Experience". Sensors 24, nr 3 (1.02.2024): 966. http://dx.doi.org/10.3390/s24030966.

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Managing modern museum content and visitor data analytics to achieve higher levels of visitor experience and overall museum performance is a complex and multidimensional issue involving several scientific aspects, such as exhibits’ metadata management, visitor movement tracking and modelling, location/context-aware content provision, etc. In related prior research, most of the efforts have focused individually on some of these aspects and do not provide holistic approaches enhancing both museum performance and visitor experience. This paper proposes an integrated conceptualisation for improving these two aspects, involving four technological components. First, the adoption and parameterisation of four ontologies for the digital documentation and presentation of exhibits and their conservation methods, spatial management, and evaluation. Second, a tool for capturing visitor movement in near real-time, both anonymously (default) and eponymously (upon visitor consent). Third, a mobile application delivers personalised content to eponymous visitors based on static (e.g., demographic) and dynamic (e.g., visitor movement) data. Lastly, a platform assists museum administrators in managing visitor statistics and evaluating exhibits, collections, and routes based on visitors’ behaviour and interactions. Preliminary results from a pilot implementation of this holistic approach in a multi-space high-traffic museum (MELTOPENLAB project) indicate that a cost-efficient, fully functional solution is feasible, and achieving an optimal trade-off between technical performance and cost efficiency is possible for museum administrators seeking unfragmented approaches that add value to their cultural heritage organisations.

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Xie, Chunwen, Minyan Zhao, Yu Li, Tiantian Tang, Zichao Meng i Yan Ding. "Evaluating the Effectiveness of Environmental Interpretation in National Parks Based on Visitors’ Spatiotemporal Behavior and Emotional Experience: A Case Study of Pudacuo National Park, China". Sustainability 15, nr 10 (15.05.2023): 8027. http://dx.doi.org/10.3390/su15108027.

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Problems such as global environmental pollution and climate change have made the public’s desire for nature and closeness to greenery increasingly strong amid rapid urbanization. Improving the ability of experiential environmental interpretation products and services is the basis for national parks to meet the public’s needs, and the evaluation of their effectiveness is a necessary basis for optimizing the quality of environmental interpretation services in response to the current problems of unsynchronized environmental interpretation facilities and service levels. Using Pudacuo National Park as a case study, 365 visitors’ spatio-temporal trajectories with GPS devices and questionnaire data were collected, and the interaction changes of visitors’ external spatiotemporal behaviors and internal emotional experiences were analyzed using cluster analysis, GPS geoprocessing model construction, and emotional mean calculation methods, and the results showed that (1) Pudacuo National Park visitors mainly comprise four types of visitor clusters, which are the sightseeing type, trekking + sightseeing type, cruise type, and hiking + cruise type, as well as four types of spatio-temporal behavior patterns; the differences of visitors’ spatiotemporal behavior patterns are reflected in spatial movement, time allocation, and stopping behavior, and correspond to different emotional experience intensity. (2) Emotional experience value is positively correlated with location stay time, and emotional experience intensity is higher, corresponding to spatio-temporal behavior patterns with longer trajectory distance, longer dwell time, and more stopping behaviors, indicating that environmental services promote longer visitor stopping time and generate high-quality recreation experiences. (3) Finally, we proposed the optimization of environmental interpretation mode according to the spatiotemporal emotional differences of different types of visitor clusters. This study provides a basis for improving the quality of visitor experience and optimizing the quality of environmental interpretation services and provides a useful reference for guiding the construction of high-quality and diverse ecological experiences in national parks.

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Amoako-Hene, Kwasi, Samuel Nortey i Edwin Kwesi Bodjawah. "Museums in Ghana: Visitor Education, Experiences and Satisfaction". International Journal of Cultural and Art Studies 6, nr 2 (30.10.2022): 120–33. http://dx.doi.org/10.32734/ijcas.v6i2.9056.

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Patronage and visitor education has been of great concern to the management of museums in Ghana. The need to assess visitors' experience, education, and satisfaction to inform policy is expedient. This study looked at visitor experience and satisfaction with museum education in Ghana. Visiting and studying nine museums under the Ghana Museums and Monument Board (GMMB) and using both qualitative and quantitative approaches, the study revealed that visitor experiences, satisfaction, and education are unsatisfactory. There are issues with teaching methods, the state of exhibits and exhibition styles, and the challenge of low possibility for visitor revisit. Results show that there are low innovative educational and entertaining activities to strengthen museum infrastructure. There is a need to commit resources to strengthen museums and introduce activities that would serve as grounds for museum learning. A strong engagement of visitor education in a positive, socio-cultural and conducive learning atmosphere is very much expedient.

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Paraskevaidis, Pavlos, i Adi Weidenfeld. "Sign consumption and sign promotion in visitor attractions". International Journal of Contemporary Hospitality Management 31, nr 4 (8.04.2019): 1937–55. http://dx.doi.org/10.1108/ijchm-07-2018-0543.

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PurposeDrawing upon Baudrillard’s concept of sign-value, this study aims to investigate consumer behavior and sign perception in visitor attractions.Design/methodology/approachBy adopting netnography, 133 customer-to-customer reviews sourced from TripAdvisor were analyzed regarding visitors’ online post-visit impressions.FindingsThe findings reveal that netnography contributes to a deeper understanding of sign consumption and sign promotion and examines how visitors attribute symbolic meanings to their experience in Titanic Belfast.Practical implicationsThe findings show that the co-creation and reevaluation of the visitor experience through consumers’ online reviews should be taken into account by both managers and marketers. Furthermore, advertising should avoid creating excessive expectations to visitors to decrease the possibility of negative disconfirmation, which can be easily and instantly spread online. Another implication concerns the winning awards of visitor attractions, hotels and restaurants of a destination which may be used as a basis of co-branding marketing campaigns to enhance destination brand image.Social implicationsThis study continues the debate on the commodification of the visitor experience and the commercialization of visitor attractions.Originality/valueThis paper provides better understanding of sign-value, sign consumption and sign promotion in the visitor attraction sector.

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Marković, Suzana. "How Festival Experience Quality Influence Visitor Satisfaction? A Quantitative Approach". Naše gospodarstvo/Our economy 65, nr 4 (1.12.2019): 47–56. http://dx.doi.org/10.2478/ngoe-2019-0019.

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AbstractThe purpose of research presented in this paper is to determine how selected characteristics of a city event affect the satisfaction of visitors. In particular, the aim is to identify factors related to event atmospherics that determine visitor satisfaction in the city destination in continental part of Croatia. For this purpose, questionnaire was created based on previously conducted research by Bitner (1992), Oliver (1980, 1997), Baker and Crompton (2000), and Lee, Lee, Lee, and Babin (2008). It comprised measures for assessing event atmospherics, visitor satisfaction, and demographic characteristics of the respondents. The research was conducted among visitors of a city event that takes place every year during December 2018. A total of 191 questionnaires were obtained during the one-month period. Principal component analysis was utilised to determine the factor structure of city event atmospherics. In addition, multiple regression analysis was conducted to determine which factors may serve as predictors of visitor satisfaction in city event context. As a result, the analyses revealed four factors related to city event atmospherics. In addition, these factors positively and significantly affected visitor satisfaction, indicating that they have important role in determining visitor satisfaction in a city event context. These findings can contribute to the knowledge advancement of the city events, their influence on tourist satisfaction, and consequently, to better understand specific groups of visitors as well as establish efficient marketing and promotion strategies.

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Fusté-Forné, Francesc. "Immunity travel: voicing a visitor experience". Journal of Qualitative Research in Tourism 4, nr 1 (15.12.2023): 87–99. http://dx.doi.org/10.4337/jqrt.2023.01.05.

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The search for experiences that improve our quality of life is pivotal in the new post-pandemic tourism system. Transformative experiences do not only foster linkages between nature and people but also engage tourists with the physical and human values attached to the local environment. Transformative tourism is a path towards the communication of lifestyles that benefit our physical and emotional wellbeing. Drawing on an autoethnography study method, this paper narrates a retreat experienced by the researcher at a World Heritage site located in a bucolic region of La Rioja in northern Spain. Results reveal the relationship between guest and hosts, and the impressions of the accommodation, the environment and the food. Implications are described to further advance the understanding of ‘immunity travel’ as a transformative experience.

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Rahayu, Sri, Mardiah Kenamon, Nazipawati Nazipawati, Yulitiawati Yulitiawati i Eka Meiliya Dona. "Designing the Revisit Intention of the Tourism Model on Visiting the Borobudur Temple". MIX: JURNAL ILMIAH MANAJEMEN 13, nr 2 (29.06.2023): 334. http://dx.doi.org/10.22441/jurnal_mix.2023.v13i2.006.

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Objectives: The purpose of this study was to determine and analyze how the perception of the destination and the visitor experience affected tourists' satisfaction when they visited Central Java Province (Borobudur Temple); how these factors also affected tourists' intention to return to Central Java Province; and how tourist satisfaction affected tourists' intention to return to Central Java Province (Borobudur Temple).Methodology: Data was collected from tourists who visited Indonesia's Borobudur temple as the survey's target population. In this study, surveys were conducted during a two-month period from June to August 2021 using the convenience sampling methodology. Through the use of an online survey and questionnaire, data was gathered. The SPSS for Windows 26 application was utilized for the linear regression analysis step in the data analysis process. Validity tests, reliability tests, and coefficient of determination tests were the analysis methods applied.Finding: The perception of a destination has a significant impact on visitor satisfaction, visitor perception also has a significant impact on visitor revisit intention, visitor experience also has a significant impact on visitor satisfaction, and visitor experience also has a significant impact on visitor revisit intention.Conclusion: More tourists will visit Borobudur Temple, the most beautiful temple in the world if the location has a positive and attractive image. Also, the experience of tourists has a big impact on how happy they are after seeing Borobudur Temple. If visitors to Borobudur Temple have an extraordinary experience, their satisfaction with their visit will increase. In addition, the experience of visitors has a huge impact on their plans to return; more and more people will visit Borobudur Temple if their happiness with the experience is fulfilled.

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Light, Ben, Gaynor Bagnall, Garry Crawford i Victoria Gosling. "The material role of digital media in connecting with, within and beyond museums". Convergence: The International Journal of Research into New Media Technologies 24, nr 4 (23.11.2016): 407–23. http://dx.doi.org/10.1177/1354856516678587.

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The connective potentials of digital media have been positioned as a key part of a contemporary museum visitor experience. Using a sociology of translation, we construct a network of visitor experiences using data from a digital media engagement project at a large and multi-sited museum in the United Kingdom. These experiences relate to (dis)connections with the museum, museum objects and other visitors. Through this analysis, we disclose the often contradictory roles of the non-human, including and going beyond the digital, as contributors to the success and failure of attempts to change museum visitor experiences through engagement activities rooted in narratives of participation and connectivity.

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Geng, Dehui Christina, John L. Innes, Wanli Wu, Weiwei Wang i Guangyu Wang. "Seasonal Variation in Visitor Satisfaction and Its Management Implications in Banff National Park". Sustainability 13, nr 4 (4.02.2021): 1681. http://dx.doi.org/10.3390/su13041681.

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Seasonal variations in tourist satisfaction is an important issue for the sustainable management of national parks worldwide. Visitors should have high-quality experiences in both the high season and the off-season. This research investigated visitor satisfaction patterns and determinants in Banff National Park in different seasons. The study was conducted through a face-to-face questionnaire survey that collected visitor demographic, expectation and satisfaction data in July 2019 (high season) and December 2019 (off-season) in Banff National Park. The data analyses were based on a sample of 741 respondents and were processed using principal component analysis, correlation analysis and logistic regression models for different seasons. There were significant differences in visitor satisfaction levels and their determinants in different seasons. The quality of the park’s natural characteristics and the park’s activities were the most important determinant of visitor satisfaction in the high season and off-season, respectively. The correlation between visitor satisfaction and expectations in the high season was generally negative, whereas all correlations in the off-season were positive. The results fill a knowledge gap by examining the seasonal differences in visitor experience and their determinants in the national park, and by building a bridge between visitor experience and tourism seasonality. The findings may assist both practitioners and scholars in understanding visitor expectations and satisfaction in different seasons. They may assist in the prioritization and effective management of the park to optimize the visitor experience in both seasons and achieve tourism sustainability.

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Juma, Leanard Otwori, Izabella Mária Bakos i Aniko Khademi-Vidra. "Nature Interpretation and Visitor Management Objectives: A Survey of Tourist Attitudes at Maasai Mara National Reserve, Kenya". Sustainability 12, nr 18 (4.09.2020): 7246. http://dx.doi.org/10.3390/su12187246.

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Nature interpretation has been advocated as a soft and non-obtrusive on-site visitor management strategy to enhance visitor knowledge and understanding of the resource, mitigate visitor impacts, encourage the conservation and improvement of attraction areas, and assist visitors in enjoying their visit. However, the way in which nature interpretation programs are implemented, and the subsequent attitudes created amongst visitors can pose a challenge to the effectiveness of nature interpretation as a visitor management strategy. The situation becomes more complicated with limited resources to implement, monitor, and evaluate nature interpretation in expansive wilderness areas like Masai Mara National Reserve (MMNR). The question therefore is, does nature interpretation in MMNR create favourable attitudes amongst wildlife tourists, consequently leading to enhanced visitor experiences and satisfaction of the support for conservations, or not? This research, therefore, sought to establish the extent to which the attitudes created by nature interpretation affect visitor satisfaction or the enhanced visitor experience and support for conservation, broadly termed as visitor management objectives in MMNR Kenya. Thus, Ho1 postulated that attitudes created by nature interpretation do not influence visitors’ support for conservation in MMNR, and Ho2, that attitudes created by nature interpretation do not enhance visitor experience and satisfaction in MMNR. This study used a structured questionnaire for the survey to collect data from a sample of 351 respondents as a proportion of visitors into MMNR. Research findings revealed that a moderate relationship between attitudes created by nature interpretation and support to conservation with rs = 0.426 and p = 0.000, thus null hypothesis H01 was rejected. Secondly, results showed that attitudes created by nature interpretation moderately affected visitor satisfaction rs = 0.478 and p = 0.000, while similarly, null hypothesis H02 was rejected. The research concluded that various forms of NI result in the formation of attitudes that moderately affect support for conservation and visitor satisfaction. The study concluded that enhanced nature interpretation training and awareness creation, along with continual improvement initiatives, could unlock its full potential as a visitor management strategy. This consistent, well-coordinated, and diligent implementation of nature interpretation initiatives by all stakeholders in MMNR would sustain a cumulative, long-term impact.

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Octaviany, Vany, i Ersy Ervina. "THE CREATION OF VISITOR SATISFACTION THROUGH QUALITY OF EXPERIENCE IN THE GASTRONOMIC TOURISM AT THE CITY OF BANDUNG, INDONESIA". Journal of Business on Hospitality and Tourism 2, nr 1 (6.01.2017): 44. http://dx.doi.org/10.22334/jbhost.v2i1.40.

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Visitors need something more than just a delicious meal with a good appearance to be satisfied. They need something they can easily remember when they deal with a gastronomic tourism in the city of Bandung. Something they remember is called experience. Unforgettable experience will produce an unforgettable memory, making the Visitors recall their past experience. Quality of experience can affect visitor satisfaction through the impression given by the gastronomic product attributes. But today, the quality of experience is considered to be unable to create satisfaction as sustainable strategy, because usually the gastronomic tourism managers prefer improving ‘taste’ to creating a good impression in the minds of Visitors. A good impression is able to lead the visitors to return, even invite others to come along to the city of Bandung. Therefore, this study was aimed at examining the creation of visitor satisfaction through the quality of experience at a gastronomic tourism in Bandung. This study used a quantitative method. The data analysis techniques included regression analysis. The results showed that the quality of experience is able to create a visitor satisfaction by 60.1%. The highest score is given on the impression perceived during the visit to the gastronomic tourism area.

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Mendes, Luis Marcelo, i Gordana Viljetić. "The House Bukovac Experience". Etnološka istraživanja, nr 28 (30.12.2023): 168–83. http://dx.doi.org/10.32458/ei.28.8.

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As a part of an in-depth institutional screening and an over a month-long consulting process, during the summer of 2022, at the Museums and Galleries of Konavle (MiGK), a survey was conducted among the visitors of one of the four MiGK units, House Bukovac (Kuća Bukovac) in Cavtat. The survey included an in-person conversation with each visitor, formed around five questions (for domestic and foreign visitors), either close-ended or semi-open, with none of the categories requiring more than two minutes to answer. To gather information on how the same institution has been seen by the locals, an online survey, with a modified set of three multiple-choice questions, was additionally conducted via the MiGK’s mailing list. The tool used for the two models was the online service Typeform with the survey structure and content created exclusively for House Bukovac research. On this occasion, we are revealing the results of both, providing a triple visitor perspective - local, domestic and foreign.

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Qaddhat, Ranea Mohammed, Hanaa Abedlkader Fayed i Ghada Mohamed Wafik. "Evaluation of Visitor Management and its Impact on Visitor Experience and Satisfaction at Archaeological Sites in Jordan (Case Study: Jerash)". Academic Journal of Interdisciplinary Studies 10, nr 1 (17.01.2021): 248. http://dx.doi.org/10.36941/ajis-2021-0022.

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This study aims to assess visitor management at the Jerash archaeological site in Jordan. It also sheds light on their approaches in guiding and managing visitors at the site, and to discover the effectiveness of adopting indirect approaches (soft strategies) by comparison to using direct approaches (hard strategies). This study examines the effects of visitor management practices on the level of experience quality for visitors, as well as on their satisfaction. The primary data has been obtained from various tools, mainly a survey questionnaire. The study has used descriptive analysis and linear regression. Moreover, the researcher has used site observation to assists in supporting, or refuting, the findings. The study has revealed an effect of visitor management on the visitor quality of experience and visitor satisfaction. The study has come up with many recommendations that will improve the effectiveness of visitor management at the Jerash site. Received: 9 August 2020 / Accepted: 2 December 2020 / Published: 17 January 2021

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Salas, Marina, Daan W. Laméris, Arno Depoortere, Lise Plessers i Jonas Verspeek. "Zoo Visitor Attitudes Are More Influenced by Animal Behaviour than Environmental Enrichment Appearance". Animals 11, nr 7 (30.06.2021): 1971. http://dx.doi.org/10.3390/ani11071971.

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Decisions on environmental enrichment programmes are sometimes based on the assumption that non-natural or artificial looking items negatively affect visitor experiences. In this study, we developed a questionnaire to assess zoo visitor attitudes towards enrichment appearance in an outdoor walk-through enclosure for ring-tailed lemurs (Lemur catta). Naturalistic and artificial looking enrichment items were alternately provided in the enclosure. A total of 371 visitors filled out the questionnaire: 174 in the naturalistic and 197 in the artificial conditions. Both researchers and visitors conducted behavioural observations of the lemurs. Our results suggest that the appearance of the items did not have an effect on visitor attitudes and that visitors recognised both naturalistic and artificial items as enriching for the animals. Moreover, the behaviour and visibility of the lemurs had a greater effect on the visitors’ attitudes. We suggest that during the design of enrichment items, less concern should be placed on the appearance of the items and more on their effect on animal behaviour. Ultimately, this would improve both animal welfare in captivity and the visitor experience.

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Korn, Randi. "Redefining the Visitor Experience". Journal of Museum Education 17, nr 3 (wrzesień 1992): 17–19. http://dx.doi.org/10.1080/10598650.1992.11510214.

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Pennisi, Lisa, N. Qwynne Lackey i Stephen M. Holland. "Can an Immersion Exhibit Inspire Connection to Nature and Environmentally Responsible Behavior?" Journal of Interpretation Research 22, nr 2 (listopad 2017): 35–49. http://dx.doi.org/10.1177/109258721702200204.

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Nature centers, museums, zoos, and other exhibit-based institutions need to sustain or increase visitation for economic viability. To generate visitor interest, exhibits have become more interactive, with immersion exhibits becoming increasingly popular. Visitor research has traditionally focused on learning or social aspects of the visitor experience rather than psychological dimensions related to attitudes, values, and behaviors. Yet nature-focused institutions increasingly support broad-based issues, such as encouraging connection to nature and environmentally responsible behavior. This paper explores how an immersion exhibit without personal interpretation, impacts connectedness to nature, intentions for environmentally responsible behaviors, and other aspects of visitor experiences. Short visits to a free-flying butterfly exhibit were found to augment visitors’ connectedness to nature and environmentally responsible behavioral intentions. Visitors also described how they appreciated the intensely beautiful surroundings, were awe-struck, felt a great deal of peace and relaxation, and felt oneness with nature.

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Yu, Jia Ze, i Chul Soo Kim. "Research on development plans through Busan Museum experience using AR technology". Korea Institute of Design Research Society 8, nr 4 (31.12.2023): 39–50. http://dx.doi.org/10.46248/kidrs.2023.4.39.

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Traditional museums face limitations in providing an optimal viewing experience, while Augmented Reality (AR) technology continues to advance. This study, using Busan Museum as a case example, aims to enhance the viewing experience and visitor satisfaction, ultimately attracting a larger audience. Employing literature review, case analysis, and questionnaire survey methods, the research establishes the rationale for introducing AR technology to Busan Museum.Through investigation, nine AR functionalities applicable to Busan Museum are identified. Utilizing the Kano model, the study summarizes visitor satisfaction and prioritizes functionality, thereby confirming future development strategies for Busan Museum. Additionally, the research explores the future development of traditional museums by integrating AR technology to deepen visitors' cultural experiences. This includes aspects such as virtual exhibitions, remote tours, real-time translation and interpretation, interactive exhibits, digital collection management, and the fusion of art and technology. These enhancements aim to elevate the overall visitor experience and contribute to the development of traditional museums.

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Macdonald, Sharon. "Accessing audiences: visiting visitor books". Museum and Society 3, nr 3 (9.04.2015): 119–36. http://dx.doi.org/10.29311/mas.v3i3.65.

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Museum visitor books, although held by almost all museums, are rarely used as a research source. This article explores their potential to provide insights and information about audience views, experiences and understandings. To do so, it focuses primarily on visitor books at the Documentation Centre of the former Nazi Party Rally Grounds in Nuremberg, Germany. The article highlights questions about using such books as a research source and to this end it contains discussion of forms of address, visitor conceptions of the nature and role of visitor books and of museums and exhibitions, styles of entries, and ways in which visitors talk about exhibition media and types of display, and make comparisons and links with their own experience. It also includes discussion of some themes more specific to history exhibitions, including different possible ‘temporal orientations’ exhibited by visitors; as well as some more specific to the exhibition of morally and politically difficult topics, and of Nazism in particular.

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Weru, Joshua Ngacha, Joseph Muiruri Njoroge i Antoneta Kariru Njeri. "Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks". African Journal of Tourism and Hospitality Management 3, nr 1 (8.05.2024): 94–110. http://dx.doi.org/10.37284/ajthm.3.1.1915.

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Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme parks' overall success. There have been studies on the relationship between psychological outcomes such as perceived value, image, experiential satisfaction, and behavioural intentions in theme parks and experience quality; however, most of these studies have focused on the global north. In light of this, this study examines management' and guests' perceptions of experiencing quality, perceived value, and post-consumption behaviours (satisfaction and behavioural intentions) in what are thought to be Kenya's top theme parks. According to the research findings, improving experiential quality is critical for nurturing favourable post-consumption behaviours from both managerial and tourist perspectives. Furthermore, visitors place a premium on cost/affordability, outstanding service, and enjoyable and thrilling encounters as critical components of delivering visitor value and creating quality and memorable experiences. Both managers and guests reported high visitor satisfaction and positive behavioural intentions. The authors suggest that optimising the quality of visitor experiences at theme parks leads to beneficial post-consumption behaviours and overall park success

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Ramont, Margaret, Maureen Leahy i Katherine A. Cronin. "The Welfare of Domestic Goats (Capra hircus) in a Zoo-Based Animal-Visitor Interaction Program". Animal Behavior and Cognition 8, nr 4 (1.11.2021): 493–506. http://dx.doi.org/10.26451/abc.08.04.04.2021.

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We investigated whether the welfare of domestic goats in an animal-visitor interaction experience at a zoo was affected by the presence and behavior of visitors. We considered how the number of visitors in the goats’ habitat and visitor proximity to the goats impacted goat behavior. We also considered the goats’ behavior toward visitors, use of retreat space, and whether the visitors’ interaction style, specifically, how the visitors groomed the goats, was predictive of changes in the goats’ behavior. We conducted 29 hr of focal follows on 7 domestic goats (Capra hircus) at Lincoln Park Zoo, and analyzed data using mixed effects models. We found that goats preferred to be in the visitor yard as visitor numbers increased, and goat behaviors did not change as visitor numbers increased to the maximum allowed (16 people). There were no differences in rates of conspecific aggression or affiliation based on visitor presence or visitor interactions. However, there was a decrease in feeding and increase in self-maintenance behaviors specifically while visitors were in close proximity and interacting with goats. Furthermore, visitor-directed behavior, specifically head tossing, was more common when visitors groomed goats in an improper way. Overall, this study demonstrates that domestic goat welfare was relatively unaffected by the simple presence of visitors when maximum visitor limits were in place and retreat options were available, but that goats were sensitive to visitor interaction styles. These findings support the idea that domestic goats may be appropriate candidates for human-visitor interaction programs under specific conditions.

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Saryatun, Saryatun, Sulis Riptiono, Siti Nur Azizah i Intan Muliana Rhamdhani. "How to Increasing Memorable Tourism Experiences at Heritage Destination". Proceedings Series on Social Sciences & Humanities 15 (18.01.2024): 115–21. http://dx.doi.org/10.30595/pssh.v15i.939.

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Background: This study aims to investigate the effect of destination image, self-congruity, and visitor engagement on memorable tourism experiences. Method: Tourists who visited Borobudur Temple were used as respondents who were taken using convenience techniques, as many as 150 questionnaires were distributed and analysed using multiple linear regression analysis with the SPSS version 28 statistical tool. Results: The results showed that all the hypotheses tested in this study were accepted. Image destinations play the most important role in increasing MTE, next are visitor engagement and self-congruity. The results of this study provide evidence that the tourist experience is an important emotional element for visitors to interact in their tourism activities. The substantial of the destination image, self-congruity, and visitor engagement will further increase the MTE. Conclusion: The antecedents of Memorable Tourism Experiences that exam in this research is an important element for the tourism business so that it can foster memories and memorable experiences for visitors when they carry out tourism activities.

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Holder, Afiya, i Lisa Ruhanen. "Exploring the market appeal of Indigenous tourism: A netnographic perspective". Journal of Vacation Marketing 25, nr 2 (10.01.2018): 149–61. http://dx.doi.org/10.1177/1356766717750423.

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Indigenous tourism in Australia continues to decline in spite of the global marketing efforts of the country’s national tourism organization. One suggestion is that social desirability bias in previous visitor demand studies has been masking the underlying causes for this low market appeal. A netnographic approach was adopted in this exploratory study that utilized 4684 online reviews from international visitors to elicit qualitative insights into visitor’s satisfaction and dissatisfaction with their Indigenous tourism experiences in Australia, with the aim of uncovering the underlying factors which may account for declining visitor demand. The netnographic approach provided a wealth of insights into the aspects of the experience that visitors viewed both favourably and unfavourably. In fact, it is demonstrated that international visitors are overwhelmingly positive about their experiences, a finding not typically supported in the existing research. As such, this study has highlighted that there is a dissonance between those who actually participate in an Indigenous experience and non-visitors; a number of potential reasons for this are discussed, as are the marketing implications.

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Umezu, Nobuyuki, Shohei Koizumi, Kohki Nakagawa i Saku Nishida. "Potential of Low-Cost Light Detection and Ranging (LiDAR) Sensors: Case Studies for Enhancing Visitor Experience at a Science Museum". Electronics 12, nr 15 (5.08.2023): 3351. http://dx.doi.org/10.3390/electronics12153351.

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A low-cost light detection and ranging (LiDAR) device has several advantages including being able to perform a wide range of angle measurements, less privacy concerns, and robustness to illumination variance owing to its use of infrared (IR) light. In this study, to enhance the visitor experience at a science museum, three case studies using low-cost LiDAR sensors are presented: (1) an interactive floor projection to learn about the phases of the Moon; (2) an information kiosk with touchless interaction and visitor tracking; and (3) a visitor tracking box with horizontal and vertical scanning. The proposed kiosk system uses a mirror to reflect a portion of the scanning plane of the LiDAR sensor, to allow the capture of touchless interactions, track visitor positions, and count the number of nearby visitors. The visitor tracking box also uses two detection planes reflected by a mirror: the vertical plane is for counting visitors crossing the scanning plane and the horizontal plane is for tracking visitor positions to generate the corresponding heat maps for the visualization of museum hotspots. A series of evaluation experiments were conducted at a science museum, whereby an accuracy of 85% was obtained to estimate the number of visitors, with an accuracy increasing in counting people taller than 140 cm. The interactive floor received a visitor rating of 4.3–4.4 on a scale of 1–5.

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Beery, Thomas, i K. Ingemar Jönsson. "Inspiring the Outdoor Experience: Does the Path through a Nature Center Lead Out the Door?" Journal of Interpretation Research 20, nr 1 (kwiecień 2015): 67–85. http://dx.doi.org/10.1177/109258721502000105.

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This study investigates the visitor experience at a Swedish nature center within a UNESCO biosphere reserve. The question of whether this interpretive facility succeeds in motivating the visitor to get outdoors for a direct experience of nature is explored. Use of the environmental connectedness perspective and concerns about diminished nature experience support the importance of this study. A number of qualitative methodologies are used to investigate the research questions, including thought listing, phenomenology, and field observation. Results indicate that this particular nature center generally succeeded in the goal of inspiring visitors for a direct nature experience. The success in motivating visitors appears to be a result of a number of key variables, including place-based exhibitry, access, and personal visitor factors. Given the setting for this study, we conclude that interpretive nature centers have the potential to play an important role in the re-imagination of urban environments.

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Ivanov, Rosen. "ExhibitXplorer: Enabling Personalized Content Delivery in Museums Using Contextual Geofencing and Artificial Intelligence". ISPRS International Journal of Geo-Information 12, nr 10 (22.10.2023): 434. http://dx.doi.org/10.3390/ijgi12100434.

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In recent years, there has been an increasing demand for personalized experiences in various domains, including the cultural and educational sectors. Museums, as custodians of art, history, and scientific knowledge, are seeking innovative ways to engage their visitors and provide tailored content that enhances their understanding and appreciation of the exhibits. This article presents ExhibitXplorer, a distributed architecture service that leverages geofencing, artificial intelligence, and microservices to enable personalized content delivery in museums. By combining implicit and explicit segmentation of museum visitors and utilizing the GPT API for content generation, ExhibitXplorer offers a dynamic experience to different visitor segments, including researchers, students, casual visitors, and children. The system utilizes push notifications triggered by visitor location changes, allowing seamless delivery of personalized information both indoors and outdoors. Tests were conducted to evaluate the user experience of visitors to an outdoor ethnographic museum. The results showed that 55% of the test participants were satisfied and 45% very satisfied with the way personalized content was delivered.

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Kastenholz, Elisabeth, Diana Cunha, Ainhize Eletxigerra, Mariana Carvalho i Isabel Silva. "The Experience Economy in a Wine Destination—Analysing Visitor Reviews". Sustainability 14, nr 15 (29.07.2022): 9308. http://dx.doi.org/10.3390/su14159308.

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Wine tourism in rural territories, sometimes organised along wine routes, increasingly attracts visitors, tourism agents, wine producers and those responsible for developing rural territories. Wine tourism is located at the intersection of two distinct business sectors: the agribusiness-oriented wine production and the hedonic service/experience-oriented tourism activity. From the tourism perspective, the visitor experience is paramount and requires an understanding of its nature, conditioning factors and possible outcomes. This study analyses tourist experiences of the Bairrada wine route/Portugal, as reported by regional visitors on TripAdvisor. Results reveal not only the overall quite positive evaluation of these experiences, but also the importance of the aesthetic and educational experience dimensions, when applying Pine and Gilmore’s consumer experience framework. Diverse experience contexts contribute to a rich terroir experiencescape, where contents are far from limited to wine, wine cellars or wineries. These contexts seem to be connected distinctly to diverse experience dimensions, whose analysis should help regional developers understand the role of core resources and conditions for attracting, satisfying and delighting visitors. Additional understanding of the relationship between experience dimensions and outcomes, namely satisfaction and destination loyalty, should further help develop wine destinations more successfully.

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Tsiropoulou, Eirini, George Kousis, Athina Thanou, Ioanna Lykourentzou i Symeon Papavassiliou. "Quality of Experience in Cyber-Physical Social Systems Based on Reinforcement Learning and Game Theory". Future Internet 10, nr 11 (7.11.2018): 108. http://dx.doi.org/10.3390/fi10110108.

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This paper addresses the problem of museum visitors’ Quality of Experience (QoE) optimization by viewing and treating the museum environment as a cyber-physical social system. To achieve this goal, we harness visitors’ internal ability to intelligently sense their environment and make choices that improve their QoE in terms of which the museum touring option is the best for them and how much time to spend on their visit. We model the museum setting as a distributed non-cooperative game where visitors selfishly maximize their own QoE. In this setting, we formulate the problem of Recommendation Selection and Visiting Time Management (RSVTM) and propose a two-stage distributed algorithm based on game theory and reinforcement learning, which learns from visitor behavior to make on-the-fly recommendation selections that maximize visitor QoE. The proposed framework enables autonomic visitor-centric management in a personalized manner and enables visitors themselves to decide on the best visiting strategies. Experimental results evaluating the performance of the proposed RSVTM algorithm under realistic simulation conditions indicate the high operational effectiveness and superior performance when compared to other recommendation approaches. Our results constitute a practical alternative for museums and exhibition spaces meant to enhance visitor QoE in a flexible, efficient, and cost-effective manner.

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Hede, Anne-Marie, Romana Garma, Alexander Josiassen i Maree Thyne. "Perceived authenticity of the visitor experience in museums". European Journal of Marketing 48, nr 7/8 (8.07.2014): 1395–412. http://dx.doi.org/10.1108/ejm-12-2011-0771.

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Purpose – This paper aims to investigate the authenticity concept and its antecedents and consequences within the context of museums. Design/methodology/approach – A higher-order scale of authenticity is developed and then tested for reliability and validity using a sample of museum visitors. To investigate authenticity in a model with two antecedents and two outcomes, an additional data set was collected. Hypotheses were tested using structural equation modelling. Findings – The results show that perceived authenticity of the museum, the visitor and the materials in the museum are dimensions of perceived authenticity, resonating with Bal’s (1996) research in this area. Findings also confirm that consumer scepticism and expectations are antecedents to perceived authenticity of the visitor experience in museums, and that perceived authenticity in turn affects visitor satisfaction and perceived corporate hypocrisy. Practical implications – This research provides a framework for museums to manage visitors’ perceptions of authenticity, and to plan and design exhibits accordingly. Originality/value – Our research, set in the museum context, articulates the basis of perceived authenticity, its antecedents and outcomes. This study sets the foundation for research to further explore how perceived authenticity interacts with other constructs relevant to consumption.

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Monz, Christopher, i Abigail M. Kidd. "Understanding and managing wildlife jams in national parks: An evaluation in Grand Teton National Park". UW National Parks Service Research Station Annual Reports 39 (15.12.2016): 73–80. http://dx.doi.org/10.13001/uwnpsrc.2016.5291.

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As recreation and tourism in parks and protected areas continues to increase, managers face rising concerns of degradation of natural resources and the visitor experience. Many park visitors are seeking opportunities to view or photograph wildlife. Visitor behavior in prime wildlife-viewing areas often involves visitors parking along roadways and exiting their cars to view wildlife. This creates a phenomenon known as a “wildlife jam”, as visitors park informally along a roadway, often becoming pedestrians as they view wildlife, while other motorists attempt to drive through. To date, no studies have comprehensively investigated this phenomenon. Our study characterizes the nature of wildlife jams on the Moose-Wilson Road in Grand Teton National Park. Global Positioning System (GPS) technology was used to collect high-accuracy data on location and duration of the jams. Observations during jams characterize size (how many visitors and cars were involved) and visitor behaviors during jams. Preliminary results suggest that jam characteristics including presence of park staff, species involved, and location, can affect the duration, extent, and visitor behaviors that occur. Understanding the nature of these jams will enable park managers to minimize the potential negative effects of jams on wildlife and the visitor experience. Featured photo by letdown102 on Flickr. https://flic.kr/p/57jUok

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Rizaldy, Mohammad, Ria Wikantari i Mohammad Mochsen Sir. "Hubungan Pola Perilaku Pengunjung dengan Karakteristik Arsitektur Istana Datu Luwu Kota Palopo". ATRIUM: Jurnal Arsitektur 9, nr 2 (12.09.2023): 125–36. http://dx.doi.org/10.21460/atrium.v9i2.219.

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Title: The Relationship between Visitor Behavior Patterns and the Architectural Characteristics of Datu Luwu Palace, Palopo City The research aims to find the relationship between visitor behavior patterns and the architectural characteristics of the Datu Luwu Palace in Palopo City. Datu Luwu Palace has important historical and cultural significance as a historical building complex in South Sulawesi. Factors such as the layout, visual design, and architectural elements within the palace can influence visitor behavior patterns. The research used a qualitative approach with a survey of visitors. Data were analyzed using spatial techniques to identify visitor behavior patterns and their relationship to the architectural characteristics of the palace. The results show a significant relationship between visitor behavior patterns, visit time, activities, and space preferences with the architectural characteristics of the Datu Luwu Palace. Architectural characteristics, such as traditional ornamentation, room layout, and materials, play an important role in shaping visitors' experiences and their activities within the palace. Research provides new insights into the management and development of historic tourist destinations. By better understanding the influence of architectural characteristics on visitor behavior patterns, tourism authorities and managers can take more effective steps to maintain, preserve, and enhance the visitor experience. The results of the research can be the basis for better planning in maintaining historical and cultural values, and on the other hand, fulfilling visitors' expectations in exploring tourist destinations. Research has a positive impact on the development and promotion of South Sulawesi's cultural heritage.

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Mitrović, Srđan. "MULTIVARIATE STATISTICAL ANALYSIS OF WINE FESTIVAL VISITOR EXPERIENCE". Tourism and hospitality management 28, nr 3 (grudzień 2022): 695–98. http://dx.doi.org/10.20867/thm.28.3.13.

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Purpose Travel for the purpose of visiting festivals represents a fast-growing segment of the tourism market and is a unique opportunity for destinations development based on the fact that festivals provide various economic benefits to the local community. Festivals can have a significant effect on promotion and brand awareness of a destination and are capable of generating significant tourism income. Organizing festivals can attract visitors to the destination outside of the main tourist season and possibly even to destinations and regions they would not otherwise consider visiting. Festival environment can provide a unique and memorable experience to the visitors based around their specific interests. Providing memorable experiences to festival visitors leads to multiple positive outcomes and should be the focus of festival organizers and researchers. Wine festivals combine elements of wine and festival tourism and are a perfect opportunity to create unique experiences. They are defined as special events which are based on showcasing local wines, food and culture. Wine festivals are usually held in picturesque settings within wine regions which only adds to their attractiveness and makes them an ideal platform to create memorable experiences. Visiting wine festivals can be a main motive for travel to a certain destination as well as a specific experience that visitors want to immerse in during their stay at a destination. A comprehensive literature reviews has revealed a limited amount of research that views wine festival visitors experience as a multidimensional construct. Experience economy research has been based on the assumption that consumption has a hedonistic component and that decisions on purchases (or travel) are made with a combination of rational (cognitive) and irrational (emotional) elements. Multidimensional model of consumer experience has been originally proposed by Pine and Gilmore (1999) which consisted of four dimensions (escape, education, entertainment and environment) and has since been the base of a large number of tourism studies that have empirically tested the concept in various tourism settings. Research has shown that tourism experiences are subjective to the consumer and context specific. In other words, experience and its underlining dimensions will greatly vary depending on the platform on which they are created (i.e., restaurant, festival, resort, shopping) and will depended on the different kind of socio-demographic and psychological characteristics of the consumer. Therefore, purpose of this research is to conceptualize a theoretical framework that explains the experience of wine festival visitors through its dimensions, ancendents and consequences. From an empirical standpoint the goal of the research is to segment wine festival visitors based on the developed framework within the experience economy context. Methodology In order to test the proposed research hypotheses, an empirical study based on primary data was conducted using the self-administered survey method. The used questionnaire was based on a comprehensive review of previous research on: tourism experience, festival experience, wine tourism experience and wine festival experience. The questionnaire was designed in English, Croatian, German, Spanish and Italian language. It consisted of 44 items regarding the visitors’ experience, motivation, interest and knowledge about wine, satisfaction, memories and behavioral intentions. In order to check content validity, clarity and comprehensibility as well as to determine the exact time needed to complete it, a pretest of the questionnaire was conducted on a sample of seven members of academic and five members of non-academic community. Sampling strategy was based on the assumption that there are different types (segments) of wine festival visitors so for purposes of data collection three distinctly different wine festivals where chosen. Data was collected between May and June of 2019. And 462 usable questionaries were collected. Empirical analysis was carried out using univariate (average scores, coefficient of skewness and kurtosis for all variables), bivariate (ANOVA, Chi Sqaure, Pearson correlation coefficient) and multivariate (factor analysis, cluster analysis) statistical methods. Findings Based on extensive literature review six wine festival visitor experience dimensions were proposed: cognitive, affective, social, sensory, value and service experience. Results of the research confirm the proposed multi-dimensional theoretical framework of wine festival visitors experience while the correlation of wine festival visitors experience and experience outcomes seems to be positive and significant. In conclusion, based on results of the research visitors wine festival experience is a multidimensional construct that is a result of visitor’s interactions with the festival environment and is depended on visitor’s motivations and involvement with wine. Proposed framework builds on existing knowledge and broadens the scope of experience dimensions outside of the most often cited 4E experience economy model. Additionally, research results are in line with suggestions of researches who point out the fact that experience needs to be measured contextually (based on where they are created) and individually (based on type of consumer). To better understand the nature of subjective wine festival experiences wine festival visitors were segmented into four significantly different groups (business visitors, explorers, devotees and companions) using motivation as segmentation criteria. The identified groups of visitors are significantly different in their motivation, experience and behavioral intentions regarding the visited wine festival and destination. Business visitors are motivated by buying wine and experience the festival mostly through its social component(dimension). They are not highly interested or knowledgeable about wine and view wine festivals as networking opportunities. Their future intentions will revolve about extension of the business activities that brought them to the festival (i.e., buying wine). Explores represent a segment of consumers interested in tasting new wines and engaging in casual social activities at the festival. They view wine as important addition to their trip and will visit different wineries and other festivals but won’t travel exclusively for them. In a certain way they represent the “classic” tourist with higher than average interest and knowledge about wine. Devotees are a visitor segment that in literature is often referred to as wine lovers or enthusiasts. They visit wine festivals to experience their senses being stimulated, their knowledge expanded, their emotions triggered and their need for socialization fulfilled. They have above average interest and knowledge about wine and have plans to return to the festival, to buy wine at the festival as well as to visit wineries that were present at the festival. More than any other visitor segment, the devotees highlight the need for creation of multidimensional memorable experiences. Companions are uninterested participants of wine festivals. Their role is one of support and companionship for visitors belonging to other segments. Their festival experience is based on the social and the emotional dimension. They lack any significant interest or knowledge about wine and will return to the festival only if needed again in their companionship role. In conclusion, based on the results of this research it seems wine festival experience will significantly differ between specific groups of visitors attending the festival.

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Vesci, Massimiliano, Emanuela Conti, Chiara Rossato i Paola Castellani. "The mediating role of visitor satisfaction in the relationship between museum experience and word of mouth: evidence from Italy". TQM Journal 33, nr 1 (8.07.2020): 141–62. http://dx.doi.org/10.1108/tqm-02-2020-0022.

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PurposeThis paper aims to analyse the quality of experience in the Italian art museum context and to understand the mediating role of satisfaction between museum experiences and visitors' word-of-mouth (WOM) behavioural intentions.Design/methodology/approachThis exploratory study adopted a quantitative methodology. Visitors to Italian art museums were interviewed, and the results were examined using exploratory factor analysis and regression analysis.FindingsThe analysis shows that the following museum experience dimensions were present in the Italian art museum context: aesthetics, escapism and “edumotion”. Further, these dimensions positively affected visitors' overall satisfaction which mediates on WOM behavioural intentions.Research limitations/implicationsThe small sample limits the generalisability of findings, and further research on the topic is recommended.Practical implicationsMuseums should allocate resources to improve visitor experience, visitor satisfaction and museum attractions. Specifically, museum managers should invest in the three dimensions that emerged from this study.Originality/valueThis study enriches the empirical evidence on experiential marketing in the museum context by focussing on the mediating role of overall satisfaction in the relationship between museum experience and WOM behaviours. To the best of the authors' knowledge, this is the first study investigating this phenomenon in Italian museums.

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Ding, Lilan, i Nurul Hanim Romainoor. "A study on the perception of Sichuan Museum tourism experience based on web text analysis". Journal of Social Science and Humanities 5, nr 5 (30.10.2022): 1–9. http://dx.doi.org/10.26666/rmp.jssh.2022.5.1.

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Museum tourism forms a key element of cultural tourism. Museums are a microcosm of local culture, allowing tourists a window into local history, culture and characteristics in a time and physical space. Using the Sichuan Museum as a case study, this paper uses Python data mining techniques to crawl a total of 4332 visitor web reviews. The text content analysis method was used to explore the characteristics of visitor perceptions of their experience during the Sichuan Museum tour. The results revealed that visitors' behavior is mainly characterized by the following four aspects: "visiting, feeling, learning and taking photos". 73.12% of visitors' reviews showing positive emotions, 18.32% of reviews revealing neutral emotions and only 8.56% of visitor reviews containing negative emotions.

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Any, Berlin, Sweety Four i Chloe Tariazela. "Technology Integration in Tourism Management: Enhancing the Visitor Experience". Startupreneur Business Digital (SABDA Journal) 3, nr 1 (28.03.2024): 81–88. http://dx.doi.org/10.33050/sabda.v3i1.508.

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This research aims to investigate the integration of technology in tourism management with a focus on improving the visitor experience. The background is related to the rapid development of technology and its impact on the tourism industry, where the use of technology can influence the way tourism destinations are promoted, managed, and enjoyed by visitors. The aim of this research is to identify gaps in knowledge related to the implementation of technology in tourism management and to evaluate the effectiveness of various technological methods in improving the visitor experience. This research method includes literature analysis, case studies, and surveys to collect data on the use of technology in tourism management. It is hoped that the results of this research will provide new insights into the potential of technology to improve visitor experiences in tourism destinations, as well as its practical implications for the tourism industry. The implication of this research is to provide guidance for tourism practitioners in designing more effective strategies for integrating technology in destination management, which in turn can increase the competitiveness and sustainability of tourism destinations. The uniqueness of this research lies in its interdisciplinary approach that combines the fields of technology and tourism management, as well as its focus on visitor experience as a key aspect in the success of modern tourism destinations.

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Kubota, Yutaka, Takafumi Miyasaka, Masahiro Kajikawa, Akihiro Oba i Katori Miyasaka. "Effectiveness of Non-Geotagged Social Media Data for Monitoring Visitor Experience in a National Park in Japan". Sustainability 16, nr 2 (19.01.2024): 851. http://dx.doi.org/10.3390/su16020851.

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In the pursuit of sustainable national park management, park managers need to understand the interests and activities of their diverse visitors in order to conserve the natural environment and offer a better visitor experience. This study aimed to examine the effectiveness of using non-geotagged social media data from posts by park visitors for park management in comparison with geotagged data, which has been studied more extensively. We compared (1) visitors’ sociodemographic characteristics between geotagged and non-geotagged social media users through an onsite survey in Nikko National Park, Japan, and (2) the content of geotagged and non-geotagged photos shared within the study area on X (formerly Twitter). Our results showed that visitors in their 30s and 40s and foreign visitors had a greater tendency to use geotags. Non-geotagged photos more frequently and deeply capture nature-based activities and interests, including activities on trails, such as mountain climbing and hiking, and an interest in diverse animals and plants and landscapes that are less accessible. These findings indicate that non-geotagged social media data may have less age and nationality bias and advantages over the more widely-used geotagged data in capturing various nature-based experiences offered by national parks. Leveraging both geotagged and non-geotagged data can enable park managers to implement sustainable practices catering to a broader range of visitor interests and activities, contributing to the overarching goal of sustaining the natural environment while also enriching the visitor experience within national parks.

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Li, Pengpeng. "Cultural communication in museums: A perspective of the visitors experience". PLOS ONE 19, nr 5 (9.05.2024): e0303026. http://dx.doi.org/10.1371/journal.pone.0303026.

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As museums shift their responsibilities and functions towards audience-centered approaches, research on exploring museum cultural communication strategies through visitor experiences has gained increasing attention from both academia and industry. This study focuses on the newly opened Nan Song Deshou Palace Relics Site Museum in Hangzhou, China, completed at the end of 2022, and its visitors. Data were collected through on-site surveys and in-depth interviews. The research findings indicate that the current motivations of museum visitors manifest primarily in three forms: knowledge exploration, social interaction, and psychological restoration. After evaluating the existing museum service quality based on the field of experiential value in marketing management, two main issues and features were identified. The issues include sub-optimal visitor pathways and layout, dissatisfaction with staff services, and shortcomings in promotion and communication. The overall cultural learning and interactive experience for the entire visitor base also require improvement. The features are characterized by differentiated cultural and creative consumption in the museum and the emergence of interrelated consumer demands. Based on these findings, the study provides targeted recommendations for future museum construction and communication strategies.

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Siswoyo, Agus, i Rodik Wajyu Indrawan. "Design and control of an autonomous visitor guiding robot in a hospital environment (Viguro Robot)". J-Innovation 12, nr 1 (30.06.2023): 12–19. http://dx.doi.org/10.55600/jipa.v12i1.147.

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In recent years, the development of autonomous robots for healthcare applications has gained significant interest. This paper presents the design and development of an autonomous robot tailored for guiding visitors in healthcare facilities, aiming to enhance their experience and provide efficient navigation. Equipped with huskylens cameras, proximity sensors, and other sensors, the robot perceives its environment and detects obstacles. A robust navigation system incorporates mapping and localization algorithms, enabling real-time mapping and accurate positioning. Through a user-friendly interface, visitors input their destination, and the robot plans an optimal path considering distance, obstacles, and congestion. It adapts to dynamic changes like moving objects or crowded areas for safe and efficient navigation. The development process involved iterative design, prototyping, and testing, incorporating feedback from staff and visitors for improved functionality and user experience. Preliminary pilot test results demonstrate the effectiveness of the autonomous guiding robot, providing accurate navigation and enhancing visitor satisfaction. This research contributes to advancing autonomous robotics in healthcare by addressing the need for visitor guidance, improving efficiency, potentially reducing staff workload, and enhancing overall experiences for patients and visitors.

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Hassin, N. H., A. N. M. Noor, M. A. Nazihah, H. H. Ulfah, A. R. N. Hidayah, M. A. Abas i M. F. A. Karim. "A pilot study for sustainable ecotourism at Gunong Stong State Park, Kelantan using Visitor Experience and Resource Protection (VERP) management framework." Journal of Tropical Resources and Sustainable Science (JTRSS) 7, nr 1 (27.05.2019): 40–46. http://dx.doi.org/10.47253/jtrss.v7i1.508.

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Ecotourism plays a vital role in tourism industries and has become one of the effective practices towards conservation effort in the natural environment activity. Thus, it is important to know the concept of carrying capacity issues applied to the area pertaining to the visitors’ experiences, to ensure the benefits it brings to the socio-cultural, economic, and environmental sustainability of the area. The objective of this study was to identify the relationship of visitors’ experience and the protection of the natural resources at Gunung Stong State Park (GSSP) using the management framework of Visitor Experience and Resource Protection (VERP). This approach provided a set of management framework in order to manage the sustainable ecotourism in GSSP without abandoning the good manner of visitor experiences. A total of 35 respondents have participated in this pilot study and our result showed that the tourists’ satisfaction towards the GSSP was at moderate level. Therefore, the GSSP was suitable for nature tourism attraction. However, a proper management of the park is required whilst the biodiversity there is still intact. The management of GSSP can be further improved by instilling awareness among visitors in order to sustain the ecotourism activity, and attract more tourists besides improving their experience throughout their visit.

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