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Artykuły w czasopismach na temat "Viral emotions"
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Berger, Jonah, i Katherine L. Milkman. "Emotion and Virality: What Makes Online Content Go Viral?" GfK Marketing Intelligence Review 5, nr 1 (1.05.2013): 18–23. http://dx.doi.org/10.2478/gfkmir-2014-0022.
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Abstract "Companies are relying more and more on online communication to reach consumers. While some viral campaigns are tremendously successful, others remain far below expectations. But why are certain pieces of online content more viral than others? An analysis conducted on the New York Times’ most-emailed list, along with further experimental evidence, showed that positive content is more viral than negative content. However, the relationship between emotion and social transmission is more complex than valence alone. Virality is driven, in part, by activation and arousal. Content that evokes either high-arousal positive emotions (awe) or negative emotions (anger or anxiety) tends to be more viral. Content that evokes low arousal or deactivating emotions (e.g., sadness) tends to be less viral. These results were also true when examining how surprising, interesting, or practically useful content is (all of which are positively linked to virality), as well as external drivers of attention (e.g., how prominently content is featured). Taking the effect of emotions into account helps to design effective viral marketing campaigns. "
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Nelson-Field, Karen, Erica Riebe i Kellie Newstead. "The emotions that drive viral video". Australasian Marketing Journal (AMJ) 21, nr 4 (listopad 2013): 205–11. http://dx.doi.org/10.1016/j.ausmj.2013.07.003.
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Marouf, Ahmed Al, Jon G. Rokne i Reda Alhajj. "Detecting and Understanding Sentiment Trends and Emotion Patterns of Twitter Users—A Study on the Demise of a Bollywood Celebrity". Big Data and Cognitive Computing 6, nr 4 (31.10.2022): 129. http://dx.doi.org/10.3390/bdcc6040129.
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Detecting societal sentiment trends and emotion patterns is of great interest. Due to the time-varying nature of these patterns and trends this detection can be a challenging task. In this paper, the emotion patterns and trends are detected among social media users in a certain case and it is noted that the detection of the trends and patterns is especially difficult in this medium because of the use of informal language. In particular, the role of social networks in the expression of emotions relating to the death of a well-known and loved Bollywood actor Sushant Singh Rajput (SSR) by their fans is explored. The data for the analysis of the emotional state and the sentiment levels of the fans has been acquired from Twitter posts. Different existing sentiment analysis algorithms were compared for the study and chosen for identifying the sentiment trend over a specific timeline of events. The same Twitter posts were also analyzed for emotional content by extracting linguistic features using the psycholinguistic package, Linguistic Inquiry and the Word Count package (LIWC), relating to emotions. Additionally, viral hashtags extracted from the Twitter posts have been segmented and analyzed in order to identify new viral hashtags expressed by the posts over time. The associations between the old and new viral hashtags and between sentiment trends and emotional shifts among the fan base of SSR have been determined and presented graphically.
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Alyafie, Muhammad Fauzan, i Shimaditya Nuraeni. "Beyond Virality: A Study of Indonesia's Viral Video Ads". Jurnal Manajemen Teknologi 21, nr 1 (2022): 84–100. http://dx.doi.org/10.12695/jmt.2022.21.1.6.
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Abstract. Customers' and companies' strong interest in dynamic advertisements makes brands focus on creating video advertisements that will be viewed and shared by many consumers. However, being “viral” is not the complete picture of a brand's objective. Brands need to find a more valuable virality that focuses not only on the number of shares but also on brand evaluation and sales. Using collections of Indonesia's most popular ads from YouTube Indonesia, the study aims to understand how emotional combinations in ads can affect valuable virality. Results indicate two emotional combinations in the ads, one that focuses strongly on the emotions of joy and surprise (positive ads) and another with the more complex and contrasting emotions of sadness and joy (mixed ads). An experiment showing different types of ads to two groups of a single population further demonstrates how different types of ads can create different effects on valuable virality. Mixed ads outperform positive ads in brand-related outcomes. No difference is found between the effects of positive and mixed ads on sharing intention. The findings shed light on Indonesia's viral ads and how companies can create emotional combinations in video ads to maximize their objectives. Keywords: Viral marketing, advertising, online content, social transmission, video sharing
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Sharma, Rishi Raj, i Balpreet Kaur. "E-mail viral marketing: modeling the determinants of creation of “viral infection”". Management Decision 58, nr 1 (13.01.2020): 112–28. http://dx.doi.org/10.1108/md-03-2017-0215.
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Purpose The purpose of this paper is to identify factors influencing the opening and forwarding of commercial e-mails received directly from companies to further promote products via sharing by consumers to create viral infection. Design/methodology/approach The study is descriptive in nature and carried out in the country, India. A structural equation modeling technique was used to test the hypothesized relationships among the constructs pertaining to opening and forwarding of commercial e-mails. Findings The results indicate that mail opening intentions of the recipients are influenced by the perceived value of e-mail content and their positive relation with the sender, increasing the probability of further forwarding. However, relationships among consumers have a significant effect on intentions to forward the commercial e-mails. E-mails that arouse positive emotions in the minds of the receivers are forwarded. The study significantly contributes to literature with the findings that not only positive emotions additionally content leads to high arousal through positive emotions leading to viral infection. Practical implications The study has implications for marketers who are in the business of promoting their products through e-mails, need to redesign the message content to engender positivity and generate viral infection, which is the ultimate goal of viral marketing. Originality/value This study explains factors behind the creation of “viral infection” specifically with regard to commercial e-mails targeted to individuals with high networking potential.
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Naspetti, Simona, i Raffaele Zanoli. "Emotions and Attitude to Food Viral Advertising: An Empirical Study". Food Studies: An Interdisciplinary Journal 1, nr 2 (2012): 1–10. http://dx.doi.org/10.18848/2160-1933/cgp/v01i02/40526.
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Ain, Qurat ul, Tayyeb Ali i Aisha Rizwan. "Leaders' Strategies for Managing Difficult Emotions During Peak Waves of COVID-19 Pandemic: A Study on Senior Managers of Textile Industry in Pakistan". Global Social Sciences Review VIII, nr I (30.03.2023): 61–78. http://dx.doi.org/10.31703/gssr.2023(viii-i).06.
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The study focuses on difficult emotions experienced by the functional heads of two leading textile companies in Pakistan during the peak waves of the COVID-19 pandemic. It explicates the coping strategies developed at individual and group levels and provides a unique indigenous narrative of how leaders manage their emotional journey during the pandemic. The research design was qualitative, and in-depth semi-structured interviews were the primary method for data collection. The findings highlighted that the participants experienced fear, anxiety, loneliness, and frustration due to the COVID-19 pandemic and it also unveiled the measures adopted at organizational and national levels to manage and contain the viral spread. Furthermore, managers who accepted their own and their teammates' emotions were able to develop effective coping strategies to deal with the COVID-19 pandemic. The study contributes towards understanding human emotions in the workplace and how organizational leadership inculcates different coping strategies to process these emotions.
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Maddrell, Avril. "Bereavement, grief, and consolation: Emotional-affective geographies of loss during COVID-19". Dialogues in Human Geography 10, nr 2 (23.06.2020): 107–11. http://dx.doi.org/10.1177/2043820620934947.
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COVID-19 has resulted in new global geographies of death ranging from cellular to global scales. These geographies are uneven, reflecting existing inequalities and failures of governance. In addition to death and bereavement, the pandemic has generated varied forms of loss and consolation, as well as negative and positive affective atmospheres, whereby emotions are mobilised and politicised. Understanding these emotional-affective topographies and ‘emotional-viral-loads’ is vital to wellbeing, resilience, and unfolding policy interventions locally and globally.
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Sawaoka, Takuya, i Benoît Monin. "Outraged but Sympathetic: Ambivalent Emotions Limit the Influence of Viral Outrage". Social Psychological and Personality Science 11, nr 4 (23.10.2019): 499–512. http://dx.doi.org/10.1177/1948550619853595.
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Viral outrage—the piling up of online condemnation in response to offensive remarks—is a common expression of moral judgment in the digital age. We examined whether viral outrage is effective in convincing observers that an offender is blameworthy. Across seven studies, participants ( N = 3,406) saw racist, sexist, or disrespectful posts with accompanying expressions of outrage and evaluated the offender. As more people expressed outrage, observers believed it was more normative to express condemnation but also felt that the outrage was more excessive, thus inspiring both more outrage and more sympathy toward the offender. Greater outrage increased condemnation toward the offender; greater sympathy decreased it. These two processes operated in opposition and suppressed one another. These findings held even when the offense was relatively benign and even when the offender was a high-status public figure. Overall, people’s ambivalent reactions of outrage and sympathy limit the influence of viral outrage in inspiring condemnation.
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Ehlers, Lené, i Stephan Van Schalkwyk. "Product videos “gone viral”". Communicare: Journal for Communication Sciences in Southern Africa 40, nr 2 (9.06.2022): 43–62. http://dx.doi.org/10.36615/jcssa.v40i2.1310.
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Viral video advertising is an avenue for marketers to spread information rapidly to a large, widespread audience. Video advertisements intended to “go viral” still get drowned out by media clutter. Content characteristics, positive affect and social motivations of the viewer have been highlighted as factors that influence the forwarding intention of viral product videos.This study investigated these factors and their impact on forwarding intention. The results from a realised sample of 250 respondents confirmed the relationship between content characteristics and forwarding intention, the mediating effect of social motivations, and the multiple mediating effect of positive affect and social motivations but not the mediating effect of positive affect alone.As a result, marketing managers should focus on both positive affect (evoked emotions of enthusiasm, pride, inspiration, and attentiveness) and social motivations (appealing to consumers’ need for distinctiveness, affiliation, and altruism) of the viewer when creating video advertisements intended for virality.
Rozprawy doktorskie na temat "Viral emotions"
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Gastines, Louis-Jean Macé de. "OMG! Characterizing the role of emotions in the sharing of online commercial videos". reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10783.
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Submitted by Louis-Jean de Gastines (lj.degastines@gmail.com) on 2013-04-25T07:48:49Z
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Going viral' is seen by marketers as the new grail to reach large online communities. In this viral scene, videos have a special role, given their strong tendency to spread exponentially over the internet via social sharing. Every year sees the breaking of new records for virality. In March 2012, the video 'KONY 2012' calling for united action against the eponym African militia leader, reached over 34,000,000 of views on its first day of launch. In December 2012, the 'Gangnam Style' music video became the first YouTube video to reach over a billion views, totalizing over 1.4 billion views in March 2013. Such illustrations clearly underline the new scale that the internet gave to word-of-mouth sharing. Marketers understood the fantastic lever of viral videos and tried to seize the phenomenon so as to replicate it for business purposes. This research aims at providing insights to academics and marketers on the determinants to online commercial videos sharing. The focus was set more specifically on the role of emotions in the sharing, to identify which emotions lead and how they lead to the sharing of online commercial videos. The research was conducted leveraging two scientific methods, a survey and a text-mining analysis that attributed emotions to comments from the most shared YouTube videos. The research confirms with new means a number of hypotheses previously tested and validated by Academics. It shows that positivity and strength are larger drivers for video sharing than negativity and weakness (Lindgreen and Vanhamme, 2005; Dobele et al., 2007). It also argues that video content as well as its context are very significant determinants of online video-sharing (Laskey et al., 1989; Taylor, 1999). Beyond validating existing theories, the research brought new elements to the table, notably the role of strength/weakness dimension of emotions to analyze virality, and the importance of a clear 'call to action' embedded in the video to boost its sharing. These novel concepts enrich the very quickly evolving literature on the topic and pave the way for further research.
Se tornar viral' é visto pelos comerciantes como o novo Graal para alcançar grandes comunidades online. Neste contexto viral, vídeos têm um papel especial dada a forte capacidade deles de se espalhar exponencialmente pela internet através do compartilhamento social. Cada ano se vê a quebra de novos recordes através deste tipo de viralidade. Em março de 2012, o vídeo 'Kony 2012' envolvendo a ação unida contra o líder de milícia Africano epônimo, atingiu mais de 34 milhões de visualizações em seu primeiro dia de lançamento. Em dezembro de 2012, o vídeo-clipe da música 'Gangnam Style' tornou-se o primeiro vídeo do YouTube a alcançar mais de um bilhão de visualizações, totalizando mais de 1,4 bilhões de visualizações em março de 2013. Tais ilustrações mostram claramente a nova escala que a internet deu ao fenômeno do boca-a-boca. Os comerciantes entenderam o potencial fantástico dos vídeos virais e tentaram aproveitar o fenômeno de modo a reproduzi-lo para fins comerciais. Esta pesquisa oferece para os acadêmicos e os profissionais de marketing uma análise dos determinantes do compartilhamento de vídeos comerciais online. Mais especificamente, o foco da dissertação foi definido sobre o papel das emoções no compartilhamento, para identificar quais delas levam e como levam à partilha de vídeos comerciais online. A pesquisa foi realizada a partir de dois métodos científicos: uma pesquisa e uma análise de texto sobre a atribuição de emoções para comentários dos vídeos mais compartilhados do YouTube. A pesquisa confirma, com novos métodos, hipóteses previamente testadas e validadas por acadêmicos. Ela mostra que a positividade e a força das emoções são determinantes de compartilhamento maiores do que a negatividade e a fraqueza (Lindgreen and Vanhamme, 2005; Dobele et al., 2007). A dissertação também argumenta que o conteúdo do vídeo, bem como o contexto são determinantes significativos de compartilhamento de vídeo (Laskey et al., 1989; Taylor, 1999). Além de validar teorias existentes, a pesquisa trouxe novos conceitos para a discussão, especialmente o papel da dimensão força / fraqueza de emoções para analisar o fenômeno viral, e a importância de uma clara 'chamada à ação' incluída no vídeo para aumentar a sua partilha. Estes novos conceitos enriquecem a literatura do tema – que evolui muito rapidamente – e preparam o caminho para futuras pesquisas.
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Santos, Maria João Soares de Almeida Pereira. "Going viral : the influence of emotional content and gender on social transmission". reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24545.
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Objetivo – O objetivo desta tese é examinar a influencia que gênero e diferentes estímulos emocionais exercem sobre as intenções de partilha online das pessoas: (1) se os indivíduos partilham mais conteúdos positivos ou negativos; (2) quem, de entre homens ou mulheres, reage mais fortemente a estímulos emocionais; e (3) se a valência emocional e o género têm algum tipo de correlação. Metodologia - Esta dissertação utiliza um estudo experimental: 2 (valência emocional: positiva vs. negativa) x 2 (género: masculino vs. feminino) entre sujeitos. Resultados – Os resultados mostram que a valência emocional afeta, de facto, as intenções de partilha de conteúdo online e, mais importante, que as emoções negativas levam a uma maior predisposição para partilhar. Além disso, os resultados demonstram que as mulheres partilham mais conteúdos online quando comparadas com os homens, contudo, não foram observados efeitos heterogêneos de valência emocional. Limitações- A principal limitação desta pesquisa é o fato de ser baseada em respostas próprias a cenários hipotéticos, uma vez que pretendemos medir uma intenção de partilha. Isso significa que, embora a intenção de um indivíduo de se comprometer com um determinado comportamento seja o indicador mais adequado para o comportamento do próprio, isso ultrapassa o âmbito deste estudo. Aplicabilidade do trabalho - Esta pesquisa fornece informações relevantes sobre como criar conteúdo com grande probabilidade de ser partilhado online, ao contrário do conteúdo regular que a maioria das agências e profissionais de marketing utilizam para promover os seus produtos
Purpose – The purpose of this work is to examine the influence that gender and different emotional stimuli exert on people’s online sharing intentions. Precisely, we take a closer look at whether (1) people share more positive or negative content; (2) men or women react more strongly to these emotional stimuli; and (3) emotional valence has a heterogeneous effect across genders. Design/Methodology - This dissertation employs an experimental study: 2 (emotional valence: positive vs. negative) x 2 (gender: male vs. female) between-subjects design. Findings – Results show that emotional valence does indeed influence sharing intentions, and more importantly, that negative emotions lead to a higher willingness to share. Further, results demonstrated that women share more content online when compared to men but no heterogeneous effects of emotional valence were observed. Research limitations - The main limitation of this research is that it is based on self-reported answers to hypothetical scenarios, since we intend to measure potential behavior of sharing. Meaning that, although an individual’s intention to commit to a certain behavior is the most adequate predictor of one’s behavior, it is beyond the scope of this study to measure actual sharing behavior. Practical implications - This research produced valuable insights by providing relevant information on how to create content that will probably be highly shared, on the opposite to the regular content that most agencies and marketer use to promote their products.
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Granlund, Cajsa, i Lisa Prick. "A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75458.
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The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. The model includes three components that were to be analyzed: informativeness, entertainment and irritation. The video ads were analyzed together with the comments posted. The comments were seen as electronic word of mouth and they were analyzed in order to understand if the viewer felt positive or negative emotions towards the ads. The findings showed that Ducoffe’s Model of Advertising Value was applicable on social media networks such as Youtube. Informativeness and entertainment were the most important components triggering emotions. Since marketing events nowadays are digitalized, it is important to adapt previous models and research to new platforms.
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Santos, Maria João Soares de Almeida Pereira. "Going viral : the influence of emotional content and gender on social transmission". Master's thesis, reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10400.14/26238.
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Made available in DSpace on 2018-08-08T13:19:44Z (GMT). No. of bitstreams: 1 2018_DISSERATION_MARIAJOAO_FINAL (1).pdf: 985094 bytes, checksum: ae65eaf60f5eb75bcd74e76b10b71d79 (MD5) Previous issue date: 2018-06-20
Objetivo – O objetivo desta tese é examinar a influencia que gênero e diferentes estímulos emocionais exercem sobre as intenções de partilha online das pessoas: (1) se os indivíduos partilham mais conteúdos positivos ou negativos; (2) quem, de entre homens ou mulheres, reage mais fortemente a estímulos emocionais; e (3) se a valência emocional e o género têm algum tipo de correlação. Metodologia - Esta dissertação utiliza um estudo experimental: 2 (valência emocional: positiva vs. negativa) x 2 (género: masculino vs. feminino) entre sujeitos. Resultados – Os resultados mostram que a valência emocional afeta, de facto, as intenções de partilha de conteúdo online e, mais importante, que as emoções negativas levam a uma maior predisposição para partilhar. Além disso, os resultados demonstram que as mulheres partilham mais conteúdos online quando comparadas com os homens, contudo, não foram observados efeitos heterogêneos de valência emocional. Limitações- A principal limitação desta pesquisa é o fato de ser baseada em respostas próprias a cenários hipotéticos, uma vez que pretendemos medir uma intenção de partilha. Isso significa que, embora a intenção de um indivíduo de se comprometer com um determinado comportamento seja o indicador mais adequado para o comportamento do próprio, isso ultrapassa o âmbito deste estudo. Aplicabilidade do trabalho - Esta pesquisa fornece informações relevantes sobre como criar conteúdo com grande probabilidade de ser partilhado online, ao contrário do conteúdo regular que a maioria das agências e profissionais de marketing utilizam para promover os seus produtos
Purpose – The purpose of this work is to examine the influence that gender and different emotional stimuli exert on people’s online sharing intentions. Precisely, we take a closer look at whether (1) people share more positive or negative content; (2) men or women react more strongly to these emotional stimuli; and (3) emotional valence has a heterogeneous effect across genders. Design/Methodology - This dissertation employs an experimental study: 2 (emotional valence: positive vs. negative) x 2 (gender: male vs. female) between-subjects design. Findings – Results show that emotional valence does indeed influence sharing intentions, and more importantly, that negative emotions lead to a higher willingness to share. Further, results demonstrated that women share more content online when compared to men but no heterogeneous effects of emotional valence were observed. Research limitations - The main limitation of this research is that it is based on self-reported answers to hypothetical scenarios, since we intend to measure potential behavior of sharing. Meaning that, although an individual’s intention to commit to a certain behavior is the most adequate predictor of one’s behavior, it is beyond the scope of this study to measure actual sharing behavior. Practical implications - This research produced valuable insights by providing relevant information on how to create content that will probably be highly shared, on the opposite to the regular content that most agencies and marketer use to promote their products.
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Chohan, Raeesah. "Understanding the role of emotion in viral marketing". Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/5815.
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Includes abstract.Includes bibliographical references.
Using the Internet to share content online is not only a daily activity for many people, yet a means to share their experiences and emotion with others. This study aims to answer why Internet users in South Africa share content online and to better understand the role of emotion in viral marketing. There are three main objectives of this study: to determine what encourages people to share content online, to investigate the role of emotion in sharing content online and to determine whether there is a difference between sharing content that elicits positive emotion versus sharing content that elicits negative emotion. The findings assist marketers in conducting viral marketing campaigns that appeal to consumers. Using a two-stage research design, qualitative and exploratory research was conducted. The first-stage is netnography, which is a derivation of ethnography, and was based on YouTube. The second-stage consisted of semi-structured interviews that included two viral video marketing campaigns. This study found that people share content online when content that appeals to people is relevant. Whether people find content relevant or not can depend on their age and/ or gender. People share content online to be altruistic, for self-benefit and social capital. An additional reason for sharing content online is when the content is emotionally appealing. Particularly, it was found that content that elicits positive emotion is more likely to be shared than content that elicits negative emotion. This study addresses gaps in literature in the following ways. Firstly, viral marketing is a growing concept that requires updated research about to provide an understanding of viral marketing that is consistent with its changes in its practice. Secondly, the model provided in this study defines what sharing means in terms of viral marketing, which no other study has done. Thirdly, where previous authors disagree about the difference between sharing content that elicits positive emotion versus sharing content that elicits negative emotion, this study contains updated findings which show that content which elicits positive emotion is more likely to be shared. Additionally, this study shows how the Social Sharing of Emotion theory can be applied to a viral-marketing and online context. The contribution that this study makes is that literature can benefit by understanding that content is king and relevance is important in encouraging people to share content online. Additionally, marketers should focus on creating content that is useful or makes the sender look good socially. Most importantly, to encourage people to share content online, the content should be emotionally appealing and focus should be placed on ensuring the content elicits positive emotion.
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Botha, Elsie Margaretha. "Contagious Communications : The role of emotion in viral marketing". Doctoral thesis, KTH, Industriell marknadsföring, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150888.
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The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. With the ever increasing growth of the internet and the rise of social media and social network sites, viral marketing has cemented itself in the marketing and corporate agenda. However, while there has been a shift in marketing budgets towards online and social media, little is known about how to successfully leverage viral marketing. Consequently, understanding why some videos go viral and others do not is becoming an increasingly popular focus of academic research. This study aimed to answer the following research question: What are the factors that drive the virality of online content? In an attempt to answer this exploratory research question, four papers were used to look at its constituent parts. In the first paper, the role of emotion in the sharing of online content was investigated. Rime’s social sharing of emotion theory was used to explain why emotion could drive the spread of content online. We suggested that people’s propensity to share viral content was a function of the intensity, sociality and complexity of the emotion elicited by the viral content. The following two papers further investigated the role of emotion in viral marketing by looking at the relationship between content and emotion. Paper 2 used interviews in a qualitative research design to propose a decision-tree of the interplay between content and emotion in viral marketing. This paper showed that the relevance of the content has an influence on viewers’ emotional response. Paper 3 took a closer look at the relationship between content and emotion by using a two-stage design: First, content analysis was done on the comments of selected YouTube videos. Second, an experiment was used to test the emotions that these videos elicited in respondents, the valence of those emotions, the intensity with which they were felt, as well as various content-related factors (e.g. the creativity and humor used in the videos). This paper looked specifically at the use of political communication in viral marketing and showed that creativity, valence and the intensity of the emotions elicited by the content are key drivers of viral success. The final and fourth paper culminates in a model for the sharing of content online. This paper built on the findings from the previous papers, but also made use of interviews, and the analysis of a longitudinal dataset to propose a comprehensive model for the spread of content online. The longitudinal dataset was compiled using the top 10 posts from Reddit.com, a viral aggregator website, over the period of 25 days. The comprehensive model shows that there are external, intrapersonal and interpersonal drivers of viral content. The external drivers of viral content are the viral videos themselves (content) and its popularity. The content construct refers to various aspects related to the content itself, for example how informative, creative, humorous etc. the content is. Its popularity, on the other hand, was driven by both WOM and mainstream media reports. The intrapersonal drivers of viral content refer to the emotions that the content elicited in viewers. Viewers’ emotional response to the content was influenced by its relevance, but also by the valence and intensity of the emotion that they felt. Even though some content elicited intense emotions in viewers, some viewers did not share the content and interpersonal drivers of viral content was introduced to the model. These drivers recognise the social aspect of social media, and that content gets shared with large social networks. The model contends that people share viral content with their social networks as a form of online gift giving, out of altruism, or simply to build their own reputation. Finally, we contend that, in this content à emotion à social sharing chain, people share viral content both online and offline, as many respondents simply told their friends about the content (thus prompting them to go and watch the content themselves) or showed them the content themselves. This online and offline sharing of content increased the popularity of the content and a self-reinforcing chain was created, increasing the exponential growth typically associated with viral content. As consumers are exposed to an increasing amount of marketing messages, and marketing budgets shrink, marketing managers could greatly benefit from better understanding how to more effectively make social media part of their marketing strategy. Viral marketing allows for a low-cost way of communicating marketing messages with great potential for impacting the market. This study ultimately shows what marketing managers can do to increase their chances of viral success, and ends off with a list of managerial recommendations to leverage the external, intrapersonal and interpersonal factors present in viral campaigns.QC 20140911
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Marmolejo-Ramos, Fernando. "The comprehension of emotions in narrative texts : The role of embodied knowledge". Thesis, University of Ballarat, 2007. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/61047.
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"This work explores how current embodied theories of cognition can account for the comprehension of narrative texts. Theoretically, this thesis develops a framework for the study of narrative text comprehension by linking current advances in embodied theories of cognition, discourse processing, and neurosciences. Experimentally, two experiments are reported in which participants were required to read passages of text implying emotional states. The coherence of critical sentences in relation to the preceding text was manipulated in terms of both the emotional adjectives used and the sensory-motor component. In the first experiment, three tasks were used to index the effect of the manipulations on the critical sentences. The first was an on-line naming task in which response times to name emotional labels which matched the implied emotional state of the texts were recorded. [...] The second experiment used backward masking in the naming task with the aim of providing a more sensitive index of the effect of the text manipulations on on-line processing."Master of Applied Science by research
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Marmolejo-Ramos, Fernando University of Ballarat. "The comprehension of emotions in narrative texts : the role of embodied knowledge". University of Ballarat, 2007. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/12824.
Pełny tekst źródłaStreszczenie:
"This work explores how current embodied theories of cognition can account for the comprehension of narrative texts. Theoretically, this thesis develops a framework for the study of narrative text comprehension by linking current advances in embodied theories of cognition, discourse processing, and neurosciences. Experimentally, two experiments are reported in which participants were required to read passages of text implying emotional states. The coherence of critical sentences in relation to the preceding text was manipulated in terms of both the emotional adjectives used and the sensory-motor component. In the first experiment, three tasks were used to index the effect of the manipulations on the critical sentences. The first was an on-line naming task in which response times to name emotional labels which matched the implied emotional state of the texts were recorded. [...] The second experiment used backward masking in the naming task with the aim of providing a more sensitive index of the effect of the text manipulations on on-line processing."Master of Applied Science by research
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Marmolejo-Ramos, Fernando. "The comprehension of emotions in narrative texts : the role of embodied knowledge". University of Ballarat, 2007. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/14631.
Pełny tekst źródłaStreszczenie:
"This work explores how current embodied theories of cognition can account for the comprehension of narrative texts. Theoretically, this thesis develops a framework for the study of narrative text comprehension by linking current advances in embodied theories of cognition, discourse processing, and neurosciences. Experimentally, two experiments are reported in which participants were required to read passages of text implying emotional states. The coherence of critical sentences in relation to the preceding text was manipulated in terms of both the emotional adjectives used and the sensory-motor component. In the first experiment, three tasks were used to index the effect of the manipulations on the critical sentences. The first was an on-line naming task in which response times to name emotional labels which matched the implied emotional state of the texts were recorded. [...] The second experiment used backward masking in the naming task with the aim of providing a more sensitive index of the effect of the text manipulations on on-line processing."Master of Applied Science by research
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Metaxas, Melinda. "Teachers' emotional intelligence as a predisposition for discrimiation against students with severe emotional and behavioural disorders". Thesis, Federation University Australia, 2018. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/165597.
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Students with Emotional Behavioural Disorders (EBD) are among the most challenging students to teach. Personality Trait Theory predicts teachers’ level of Emotional Intelligence (EI) would affect their cognitive-affective-behavioural reactions towards students with EBDs, and influence level of academic achievement and difficult behaviour of these students. This research explores which teachers are more predisposed to discriminate against EBD students, and identifies the most ‘effective’, supportive EI teacher traits. Underlying psychological processes, such as genetic EI make-up of teachers, may prove to be most valuable in determining whether more practical strategies for dealing with students’ behaviour/emotions are effectively applied and successful. An Attribution Model framework helped assess teacher reactions towards students. Two hundred and sixty one teachers from 51 Victorian schools participated in the study by completing self-report questionnaires, including the Trait Emotional Intelligence Questionnaire. A quantitative survey methodology used vignettes, with each school contact person randomly giving 50/50 surveys to their teachers (depicting a student with either mild or severe EBD symptoms). Pathway analysis revealed that teachers with higher EI reported less stigmatising and punitive intentions and likely greater helping behaviours. A new EI Process Model of Stigmatisation was proposed to measure teacher reactions through an affective-cognitive-behavioural sequence, rather than a cognitive-affective-behavioural sequence. Teachers’ EI levels also related to their own levels of psychological distress and/or compassion stress, which influenced likely helping or punitive outcomes. Despite behavioural severity of EBD students, teachers higher in EI still indicate more supportive helping behaviours. Specifically-identified ‘ideal’ teacher EI traits should lead to greater helping and be psychologically beneficial to both students and teachers. These results assisted development of an assessment tool (ASET – Assessment Screen for Emotionally Intelligent Teachers), which lays a sound foundation for schools and others to profile or recruit teachers with best ‘qualities’ to effectively teach students EBD students.Doctor of Philosophy
Książki na temat "Viral emotions"
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Anxiety: A very vital emotion. Hebden Bridge: Edengalaxy.com, 2009.
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Isaacs, Kenneth S. Uses of emotion: Nature's vital gift. Wyd. 2. Taos, N.M: Sidney Press, 1998.
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Uses of emotion: Nature's vital gift. Westport, Conn: Praeger, 1998.
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Sverdlik, Anna. How Our Emotions and Bodies are Vital for Abstract Thought. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315123196.
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Halo, Shames Karilee, red. Energetic approaches to emotional healing. Albany: Delmar Publishers, 1997.
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Beltrán, Araceli Hernández. Guía vital para padres modernos: Actitudes negativas y positivas en niños con problemas conductuales y emocionales. México, D.F: Limusa/Noriega Editores, 2002.
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The listening hand: How to combine bodywork and psychotherapy to heal emotional pain. London: Piatkus, 2001.
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Kravetz, Lee Daniel. Strange Contagion: Inside the Surprising Science of Infectious Behaviors and Viral Emotions and What They Tell Us about Ourselves. HarperCollins Publishers, 2017.
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Kravetz, Lee Daniel. Strange Contagion: Inside the Surprising Science of Infectious Behaviors and Viral Emotions and What They Tell Us About Ourselves. Harper Wave, 2018.
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Strange contagion: Inside the surprising science of infectious behaviors and viral emotions and what they tell us about ourselves. Harper Wave, 2017.
Znajdź pełny tekst źródłaCzęści książek na temat "Viral emotions"
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Ross, Andrew AG. "The power of viral expression in world politics". W The Power of Emotions in World Politics, 166–82. Abingdon, Oxon; New York : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429331220-12.
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Binggeser, Ellen, Stefan M. Hampel, Larissa V. Hammon i Hajo Hippner. "The Impact of Emotions on the Effectiveness of Viral Marketing Campaigns". W The Sustainable Global Marketplace, 366. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_219.
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Wu, Jiang, Yaxuan Yang, Pu Sun i Mengxi Zhang. "Video Going Viral: Subjective Emotional Clash vs. Objective Emotional Assertion". W Lecture Notes in Business Information Processing, 156–69. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-32299-0_14.
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Kumar, Pawan, Reiben Eappen Reji i Vikram Singh. "Extracting Emotion Quotient of Viral Information Over Twitter". W Lecture Notes in Computer Science, 210–26. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94876-4_15.
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Schneider, Anna K. E. "Der Leib, der Leiden schafft. Sprache, Leib und Ethik in der Transspezies-Kommunikation". W Vital Turn: Leib, Körper, Emotionen, 349–68. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-34599-0_14.
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Schlenker, Kathrin. "Bau-Körper-Leib. Architektur aus der Perspektive von Plessner und Schmitz". W Vital Turn: Leib, Körper, Emotionen, 387–412. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-34599-0_16.
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Pierburg, Melanie. "Subjektive und reflexive Tatsachen: Sterben jenseits primitiver Gegenwart im Feld der Hospizausbildung". W Vital Turn: Leib, Körper, Emotionen, 327–47. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-34599-0_13.
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Gugutzer, Robert. "Fußballspielen mit Plessner und Schmitz". W Vital Turn: Leib, Körper, Emotionen, 277–306. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-34599-0_11.
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Bosch, Aida. "Differenz und Einheit der Sinne. Leibliche Kommunikation und Interaktionstheorie". W Vital Turn: Leib, Körper, Emotionen, 241–74. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-34599-0_10.
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Bosch, Aida, i Gert Schmidt. "Das Auto ist nicht nur ein Fahrzeug. Anmerkungen zu „Automobilismus“ und „Leiblichkeit“". W Vital Turn: Leib, Körper, Emotionen, 413–33. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-34599-0_17.
Pełny tekst źródłaStreszczenia konferencji na temat "Viral emotions"
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Moreira Da Silva, Fernando, i Rita Almendra. "Emotion: A Vital Component in Design Decision Making". W 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001386.
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According to several authors, emotions are vital in decision-making, existing three fundamental components in the emotional set, that is, the affective, the cognitive and the motor, which gives emotions a central role in design projects, along with intuition, directly relating the design product with its user, which may lead to the adoption of new attitudes. Since emotions are processed at memory level, they can enable the generation of new meanings established by each user, motivating feelings of belonging, in addition to promoting greater durability in the relationship established between user/object, which may lead to positive attitudes at the level of product life cycle. Over the last few decades, there has been a paradigm shift in terms of design processes and methods, which has brought with it greater flexibility in the incorporation of concepts, promoting interaction and empathy with human beings, valuing a more cognitive and humanistic design approach. In this paper we present an investigation that fits into the disciplinary territory of Design, in which we intend to give emotion a central role in design decision-making. It uses a mixed methodology centred on literature review and practical experience in teaching design project. It is intended to stimulate reflection and bring new perspectives on the addressed object of study that may lead to a position taking the emotional component as a fundamental advantage key strategy in design decision making, contributing to a more sustained vision of the professionals but also the students, in the development of projects in design.
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Kotluk, Nihat, i Roland Tormey. "Emotional empathy and engineering students’moral reasoning". W SEFI 50th Annual conference of The European Society for Engineering Education. Barcelona: Universitat Politècnica de Catalunya, 2022. http://dx.doi.org/10.5821/conference-9788412322262.1124.
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Although engineering education is often characterized as a principally rational activity, research suggests that emotions are vital for learning at all levels of education. In ethics education in particular, there is evidence that including mild emotional information in case studies can enhance learning. Evidence also suggests that specific emotions such as guilt and shame can impact on motivation to act in ethical scenarios. The place of emotions in ethics education remains controversial, however, since emotion can be perceived as a source of bias rather than as a valuable factor in learning and in motivating action. While some specific emotions have been explored in ethics research, there is a lack of empirical research addressing the relationship between ethical judgement and emotional empathy. In this research, therefore, we aimed to investigate the impact of mild emotional empathy on engineering students' ethical judgements. We conducted this study as an experimental design with 305 participants in two groups. Both groups took a modified version of the Engineering and Sciences Issues Test (ESIT) with an experimental group in which we induced a low level of emotional empathy and an emotionally neutral control group. Results show that a low level of emotional empathy does not impact participants' ethical decisions/judgments. Since the prior research evidence suggest that low level of emotional content improves learning, and given that it does not introduce biases in moral reasoning, we conclude it would make sense to include a low level of emotional content into ethics case studies.
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Sayar, Alperen, Tuna Çakar, Tunahan Bozkan, Seyit Ertuğrul i Mert Güvençli. "Emotional Analysis of Candidates During Online Interviews". W 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003278.
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The recent empirical findings from the related fields including psychology, behavioral sciences, and neuroscience indicate that both emotion and cognition are influential during the decision making processes and so on the final behavioral outcome. On the other hand, emotions are mostly reflected by facial expressions that could be accepted as a vital means of communication and critical for social cognition. This has been known as the facial activation coding in the related academic literature. There have been several different AI-based systems that produce analysis of facial expressions with respect to 7 basic emotions including happy, sad, angry, disgust, fear, surprise, and neutral through the photos captured by camera-based systems. The system we have designed is composed of the following stages: (1) face verification, (2) facial emotion analysis and reporting, (3) emotion recognition from speech. The users upload their online video in which the participants tell about themselves within 3 minutes duration. In this study, several classification methods were applied for model development processes, and the candidates' emotional analysis in online interviews was focused on, and inferences about the situation were attempted using the related face images and sounds. In terms of the face verification system obtained as a result of the model used, 98% success was achieved. The main target of this paper is related to the analysis of facial expressions. The distances between facial landmarks are made up of the starting and ending points of these points. 'Face frames' were obtained while the study was being conducted by extracting human faces from the video using the VideoCapture and Haar Cascade functions in the OpenCV library in the Python programming language with the image taken in the recorded video. The videos consist of 24 frames for 1000 milliseconds. During the whole video, the participant's emotion analysis with respect to facial expressions is provided for the durations of 500 milliseconds. Since there are more than one face in the video, face verification was done with the help of different algorithms: VGG-Face, Facenet, OpenFace, DeepFace, DeepID, Dlib and ArcFace. Emotion analysis via facial landmarks was performed on all photographs of the participant during the interview. DeepFace algorithm was used to analyze face frames through study that recognizes faces using convolutional neural networks, then analyzes age, gender, race, and emotions. The study classified emotions as basic emotions. Emotion analysis was performed on all of the photographs obtained as a result of the verification, and the average mood analysis was carried out throughout the interview, and the data with the highest values on the basis of emotion were also recorded and the probability values have been extracted for further analyses. Besides the local analyses, there have also been global outputs with respect to the whole video session. The main target has been to introduce different potential features to the feature matrix that could be correlated with the other variables and labels tagged by the HR expert.
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Fortune, Emma, Yaqoub Yusuf, Sarah Zornes, Jorge Loyo Lopez i Renaldo Blocker. "Assessing Induced Emotions in Employees in a Workplace Setting Using Wearable Devices". W 2020 Design of Medical Devices Conference. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/dmd2020-9062.
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Abstract A working environment which elicits positive emotions in employees is vital for employee retention, engagement and productivity. Wearable sensors provide the means to objectively measure the emotional responses of employees in the workplace in real-time. The study aim was to perform a preliminary investigation into the validity of two multimodal systems to classify employee’s emotional responses to positive, neutral or negative video stimuli: (1) using wearable electroencephalography (EEG) in combination with video-based facial expression analysis (FEA), and (2) using a wearable galvanic skin response (GSR) device in combination with video-based FEA. Five office employees each watched three short video clips at three time points during their regular work shifts while wearing EEG sensors on the forehead and GSR sensors on the middle and index fingers of their non-dominant hand with their face in view of a webcam. Russel’s circumplex model of affect was used to determine participant’s emotional responses to the video clips. The GSR device showed greater accuracy than the EEG device at detecting arousal responses to the video stimuli, with agreement, precision, and recall values of 87%, 100% and 80%, respectively, compared to 53%, 62%, and 80% for the EEG device. The FEA/EEG and FEA/GSR circumplex models were both able to accurately detect positive emotions elicited from video stimuli with levels of agreement and recall greater than 73%. Precision for the FEA/EEG model to detect positive stimuli was lower due to misclassification of 40% of both negative and neutral stimuli as positive. Precision values for both circumplex models were very low for detecting negative emotions. The results suggest that the EEG and GSR devices may be capable of detecting arousal when used alone, and detecting positive emotions when used in combination with video-based FEA in real-time in the workplace.
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Zhao Li Yan, Marcelo, i Bing Xiao. "The emotionalized design of intangible cultural heritage: The case of Zhuanqiao paper-cut". W 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001784.
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The intangible cultural heritage, as the cultural treasure, inherits the Chinese unique spiritual and cultural connotation and has a wide mass base and an affinity that suits the needs of the Chinese people. The folk paper-cut art is one of the Chinese traditional folk arts. Some kinds of the paper-cut arts have been incorporated in the list of intangible cultural heritage and imply wisdom and sincere emotions deposited by the Chinese nation for thousands of years. The Zhuanqiao paper-cut is analyzed in the paper. The Zhuanqiao folk paper-cut art originated from the beginning of Ming dynasty runs a long history with focus on theme expansion and pursuit of the spirit of the times, forming a series of works such as Jiangnan Watertown, Town Feature and Natural Ecology. The art is the featured brands of Zhuanqiao paper-cut full of local flavor and modernity and has become one of the representatives of Shanghai paper-cut. Currently, people are facing a world of extreme abundance in substance and information. Lots of designs have transitioned from pure Configuration Discussion to Emotion Discussion, while the emotionalized design has become one of the relatively common design philosophies in modern design. The emotionalized design is interpreted as the design featured by emotion and is a kind of concept originated from design psychology. In the current society, people are no longer content with functions and values brought by design itself, but start to pay attention to emotions endowed in design works. People’s demands can become the start point for design, while their emotions can also do. At present, China is increasingly focusing on intangible cultural heritage, and is constantly intensifying the protection and spreading thereof. The design of derivatives of intangible cultural heritage is one of the vital means to develop and inherit the intangible cultural heritage. The design of the derivatives enriches the pattern of manifestation of paper-cut, and makes it possible not to be limited to original manifestation state but to have more spreading forms. The strong emotions revealed in rich forms and various uses of paper-cut art have to be learned in the present emotionalized design of derivatives of intangible cultural heritage. Research methods such as bibliographic retrieval and field interview are used in the paper. On one hand, such methods are used to collect data relating the Zhuanqiao paper-cut so as to understand the developing history, artistic features and cultural connotations, and on the other hand, to collect and analyze the design of derivatives of current Zhuanqiao paper-cut with the aim to understand the application state in design of derivatives of intangible cultural heritage. In this paper, the sustainable developing trend is needed to be explored to provide the development and inheritance of the Zhuanqiao paper-cut with a kind of emotional expression way endowed with fickleness of human nature.
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Li, Runnan, Zhiyong Wu, Jia Jia, Yaohua Bu, Sheng Zhao i Helen Meng. "Towards Discriminative Representation Learning for Speech Emotion Recognition". W Twenty-Eighth International Joint Conference on Artificial Intelligence {IJCAI-19}. California: International Joint Conferences on Artificial Intelligence Organization, 2019. http://dx.doi.org/10.24963/ijcai.2019/703.
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In intelligent speech interaction, automatic speech emotion recognition (SER) plays an important role in understanding user intention. While sentimental speech has different speaker characteristics but similar acoustic attributes, one vital challenge in SER is how to learn robust and discriminative representations for emotion inferring. In this paper, inspired by human emotion perception, we propose a novel representation learning component (RLC) for SER system, which is constructed with Multi-head Self-attention and Global Context-aware Attention Long Short-Term Memory Recurrent Neutral Network (GCA-LSTM). With the ability of Multi-head Self-attention mechanism in modeling the element-wise correlative dependencies, RLC can exploit the common patterns of sentimental speech features to enhance emotion-salient information importing in representation learning. By employing GCA-LSTM, RLC can selectively focus on emotion-salient factors with the consideration of entire utterance context, and gradually produce discriminative representation for emotion inferring. Experiments on public emotional benchmark database IEMOCAP and a tremendous realistic interaction database demonstrate the outperformance of the proposed SER framework, with 6.6% to 26.7% relative improvement on unweighted accuracy compared to state-of-the-art techniques.
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Takahashi, K. "Remarks on computational emotion recognition from vital information". W 2009 6th International Symposium on Image and Signal Processing and Analysis. IEEE, 2009. http://dx.doi.org/10.1109/ispa.2009.5297727.
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Kwasniewska, A., J. Ruminski, M. Szankin i K. Czuszynski. "Remote Estimation of Video-Based Vital Signs in Emotion Invocation Studies". W 2018 40th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC). IEEE, 2018. http://dx.doi.org/10.1109/embc.2018.8513423.
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Iwamoto, Miyu, Keiko Ojima, Ryotaro Okada i Takafumi Nakanishi. "Emotion Estimation Method by Convolutional Neural Network for Heartbeat Vital Data". W 2022 13th International Congress on Advanced Applied Informatics Winter (IIAI-AAI-Winter). IEEE, 2022. http://dx.doi.org/10.1109/iiai-aai-winter58034.2022.00055.
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Do, Hyo Jin, i Wai-Tat Fu. "Empathic Virual Assistant for Healthcare Information with Positive Emotional Experience". W 2016 IEEE International Conference on Healthcare Informatics (ICHI). IEEE, 2016. http://dx.doi.org/10.1109/ichi.2016.104.
Pełny tekst źródłaRaporty organizacyjne na temat "Viral emotions"
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Fang, Chen. Unsettled Issues in Vehicle Autonomy, Artificial Intelligence, and Human-Machine Interaction. SAE International, kwiecień 2021. http://dx.doi.org/10.4271/epr2021010.
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Artificial intelligence (AI)-based solutions are slowly making their way into our daily lives, integrating with our processes to enhance our lifestyles. This is major a technological component regarding the development of autonomous vehicles (AVs). However, as of today, no existing, consumer ready AV design has reached SAE Level 5 automation or fully integrates with the driver. Unsettled Issues in Vehicle Autonomy, AI and Human-Machine Interaction discusses vital issues related to AV interface design, diving into speech interaction, emotion detection and regulation, and driver trust. For each of these aspects, the report presents the current state of research and development, challenges, and solutions worth exploring.