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Moe, Leslie D. McCarthy John R. "Evaluation of marketing strategies for the recruitment of international students to United States four-year institutions". Normal, Ill. Illinois State University, 1997. http://wwwlib.umi.com/cr/ilstu/fullcit?p9819896.
Pełny tekst źródłaTitle from title page screen, viewed June 29, 2006. Dissertation Committee: John McCarthy (chair), George Padavil, Rodney Riegle, William Tolone. Includes bibliographical references (leaves 115-127) and abstract. Also available in print.
Bonnema, Jeanne. "Information needs and source preference of prospective learners at tertiary institutions an integrated marketing communication approach /". Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-05072007-170508.
Pełny tekst źródłaKozak, Zenobia Rae. "Promoting the past, preserving the future : British university heritage collections and identity marketing /". St Andrews, 2008. http://hdl.handle.net/10023/408.
Pełny tekst źródłaBowler, Venisha E. "Sport marketing plan for the Historically Black Colleges and Universities Basketball Tournament". Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-01202010-020313/.
Pełny tekst źródłaCockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges". Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.
Pełny tekst źródłaDepartment of Educational Leadership
Rahman, Nurudeen Kayode. "The Role of Admissions Officers in the Marketing Activities of Texas Colleges and Universities". Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc332194/.
Pełny tekst źródłaBrown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting". Connect to this title, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0060/public/02whole.pdf.
Pełny tekst źródłaTitle taken from title screen (viewed October 5, 2007). Includes bibliographical references (p. 355-383) and appendices.
Jones, Mandy. "The effectiveness of marketing communication strategies employed by universities and technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students". Thesis, Peninsula Technikon, 2002. http://hdl.handle.net/20.500.11838/1706.
Pełny tekst źródłaThe challenges presented by the restructuring of higher education through The National Plan for Higher Education and the implementation of the National Qualifications Framework will create new possibilities for tertiary institutions. Tertiary institutions will have to be creative and innovative over the next five years to meet these challenges. The National Qualifications Framework will endeavour to provide learners with mobility and easier access to education and training. Competition will be intense and tertiary institutions will have to market themselves effectively. This is exacerbated by the fact that an increased number of private education service providers have entered the market. The successful implementation of the National Plan will require tertiary institutions to develop marketing communication strategies in order for them to attract the desired profile of students. In a restrictive financial environment, tertiary institutions will have to assess and reassess their marketing communication strategies aimed at attracting first-year students. A proper assessment will enable them to allocate funds more efficiently and effectively. In an attempt to address the above concern, this research focused on determining the effectiveness of marketing communication tools employed by Universities and Technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students. The sub-problems that were identified were: • Appropriateness of marketing communication tools attracting desired first-year students and • The impact of marketing communication strategies on the student's decision to study at a chosen tertiary institution. An intensive literature study was conducted followed by an empirical study carried out in two phases.
Rivers, Gary James. "University selection in Singapore : a case study of students' past and intended decision-making". University of Western Australia. Graduate School of Management, 2005. http://theses.library.uwa.edu.au/adt-WU2005.0072.
Pełny tekst źródłaBrown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting". University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.
Pełny tekst źródłaGaika, Nandipha Gloria. "The development of effective promotional strategies to market public FET/Technical Colleges in the Eastern Cape Province". Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/d1006191.
Pełny tekst źródłaCole, Elaine Janet. "A community-based social marketing campaign to green the offices at Pacific University recycling, paper reduction and environmentally preferable purchasing /". [Yellow Springs, Ohio] : Antioch University, 2007. http://www.ohiolink.edu/etd/view.cgi?acc_num=antioch1196103329.
Pełny tekst źródłaTitle from PDF t.p. (viewed August 1, 2008). "A dissertation submitted to the Ph.D. in Leadership and Change program of Antioch University in partial fulfillment of the requirements for the degree of Doctor of Philosophy October 2007."--from the title page. Advisor: Dr. Jon Wergin. Keywords: community-based social marketing, recycling; paper reduction, environmentally preferable purchasing, higher education, behavior change, mixed method study, greening Includes bibliographical references (p. 196-204).
Hua, Jin. "Marketing of the Free State tertiary education in the people's Republic of China". Thesis, Bloemfontein : Central University of Technology, Free State, 2009. http://hdl.handle.net/11462/33.
Pełny tekst źródłaArmstrong, Jami J. (Jami Joi). "Factors Influencing Freshmen Students' College Choice at the University of North Texas: a Focus Group Study". Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc278714/.
Pełny tekst źródłaWiese, Melanie. "A higher education marketing perspective on choice factors and information sources considered by South African first year university students". Thesis, Pretoria : [s.n.], 2008. http://upetd.up.ac.za/thesis/available/etd-11262008-080801/.
Pełny tekst źródłaChung, Kim-Choy, i n/a. "Brand image and brand trust in choice of international tertiary education provider". University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090826.121449.
Pełny tekst źródłaKozak, Zenobia. "Promoting the past, preserving the future : British university heritage collections and identity marketing". Thesis, University of St Andrews, 2007. http://hdl.handle.net/10023/408.
Pełny tekst źródłaLi, Jianyao. "The effects of country and higher education images in mainland Chinese students' intention to enroll in a offshore program". University of Western Australia. Faculty of Business, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0140.
Pełny tekst źródłaLamb, Keith Whitaker. "The Role of Brand Equity in Reputational Rankings of Specialty Graduate Programs in Colleges of Education: Variables Considered by College of Education Deans and Associate Deans Ranking the Programs". Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc28447/.
Pełny tekst źródłaSmit, Louise Mancy. "A framework for an affordable pricing strategy at the Central University of Technology, Free State". Thesis, Bloemfontein : Central University of Technology, Free State, 2011. http://hdl.handle.net/11462/200.
Pełny tekst źródłaThe focus area of this research project is on the pricing function in an organisation. The discussion of the pricing function commences with a generic perspective and concludes with the pricing of academic programmes at a typical public higher education institution, namely the Central University of Technology, Free State. The following summary sets out the key issues addressed in this study: a) The pricing function b) The pricing plan c) Pricing and its effect on the affordability of public higher education The analyses conducted proved that a comprehensive pricing plan does not exist at the Central University of Technology, Free State for the pricing of the various academic programmes, and that higher education has, despite the increasing trend in government funding, become less affordable for students at the institution. The affordability issue at the Central University of Technology, Free State can be partly attributed to the lack of a comprehensive pricing plan with clear attainable pricing objectives, and a pricing strategy to accomplish the stated pricing objectives. Another contributing factor to the affordability issue is the lack of an integrated cost accounting system and costing policies that outline measures to address the cost efficiency of the institution. Implementation of the recommended pricing plan should assist management in determining tuition fees on a scientific basis, and will also enable the management of the Central University of Technology, Free State to explain to all relevant stakeholders how the tuition fees of the various academic programmes are calculated.
Eedle, Elizabeth. "Resoure allocation in selected Australian universities". Australasian Digital Thesis Program, 2007. http://adt.lib.swin.edu.au/public/adt-VSWT20070828.164416/index.html.
Pełny tekst źródłaSubmitted in partial fulfilment of the requirements for the degree of Doctorate of Business Administration in the Faculty of Business and Enterprise, Swinburne University of Technology, 2007. Typescript. Bibliography: p. 209-227.
Wabaunsee, Rissa McCullough. "Accreditation, tribal governments, and the development of governing boards at tribal colleges in Montana and Washington /". Thesis, Connect to this title online; UW restricted, 1998. http://hdl.handle.net/1773/7699.
Pełny tekst źródłaHermsen, Jill Marie Rosser Vicki J. "An examination of the professional identity, work engagement, and job satisfaction of higher education staff members". Diss., Columbia, Mo. : University of Missouri--Columbia, 2008. http://hdl.handle.net/10355/7193.
Pełny tekst źródłaKraft, Paul Donald. "Faculty engagement in campus-wide enrollment management activities a grounded theory /". Diss., Montana State University, 2007. http://etd.lib.montana.edu/etd/2007/kraft/KraftP0507.pdf.
Pełny tekst źródłaSanusi, Jumoke O. "An exploratory study of undergraduate classroom experiences and occupational attainment in alumni satisfaction with university experiences". Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4739.
Pełny tekst źródłaThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on February 28, 2008) Vita. Includes bibliographical references.
Hou, Hsiao-I. "The impact of faculty members' perceptions of institutional policies on their performance in Taiwan's context". online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3263098.
Pełny tekst źródłaChen, Andrew Y. "College and the economy the relationship between college acceptance rates and economic cycles /". Diss., Connect to the thesis, 2009. http://hdl.handle.net/10066/3620.
Pełny tekst źródłaShinkut, Martins Bulus. "Job satisfaction of full-time business faculty of higher education institutions in Kaduna State, Nigeria /". free to MU campus, to others for purchase, 1998. http://wwwlib.umi.com/cr/mo/fullcit?p9901279.
Pełny tekst źródłaVenezia, Andrea. "The communication and interpretation of undergraduate admissions policies in central Texas high schools and middle schools /". Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
Pełny tekst źródłaAsbury, Robin L. "Pitfalls, promises, and potential West Virginia community colleges, economic development, and Senate Bill 547 /". Morgantown, W. Va. : [West Virginia University Libraries], 2001. http://etd.wvu.edu/templates/showETD.cfm?recnum=2213.
Pełny tekst źródłaTitle from document title page. Document formatted into pages; contains vii, 159 p. Includes abstract. Includes bibliographical references (p. 122-127).
McTaggart, Jon R. "Policy development for fund raising at La Sierra University". Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1995. http://www.kutztown.edu/library/services/remote_access.asp.
Pełny tekst źródłaSource: Masters Abstracts International, Volume: 45-06, page: 2773. Abstract precedes thesis as [2] preliminary leaves. Typescript. Includes bibliographical references (leaves 70-71).
Dorn, Renee Felicia. "The relevance of Historically Black Colleges and Universities". Thesis, Pepperdine University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3587240.
Pełny tekst źródłaStarting in the mid-1800s, Historically Black Colleges and Universities (HBCUs) were created for the purpose of educating Black students. Since their inception, HBCUs have transformed from institutions of higher learning with a core curriculum of teaching and ministerial education serving the Black community to progressive colleges and universities that provide bachelor, master, and doctorate degrees in specialized areas of study which serve and benefit communities of all races around the world. As advanced as HBCUs have become, they still have the stigma of being less than adequate producing underachieving students. An increase in publicity of their accomplishments would help to change public perceptions, but so far they have not received a lot of positive media attention. The question that continues to be asked and is the main question of this study is whether Historically Black Colleges and Universities are still relevant.
The research design for this investigation into HBCUs is a qualitative, multi-case study using purposive sampling in the selection of 4 universities or units. HBCU alumni and associates were interviewed to discuss their views on the relevance of HBCUs and how they plan to change public perceptions. The data gathering instruments used were documents, archived records, interviews, and researcher observations, and through the examination of four unique universities, questions about their missions, demographics, academic programs, graduation rates, accreditation, and accomplishments were researched with data collection and analysis occurring simultaneously.
The findings collected showed that the 4 HBCUs are still relevant because they serve a racially and economically diverse student body focusing on nurturing students and giving them the chance to excel in a comfortable learning environment with rigorous and challenging academic programs that are geared to prepare them to enter the workforce and succeed. They must be proactive and disseminate positive information to the public, including alumni, which could encourage them to support their alma maters. The 4 HBCUs still have some work to do to stay progressive and provide for their students, but the need for all HBCUs to educate is still apparent, not just for African-American students, but for all students.
Kinkead, John Clinton. "A geographical classification of Master's Colleges and Universities". Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/2146.
Pełny tekst źródłaDawson-Smith, Kimya. "White Faculty at Historically Black Colleges and Universities". ScholarWorks@UNO, 2006. http://scholarworks.uno.edu/td/1044.
Pełny tekst źródłaBarnes, Christina M. "EXAMINING CAMPUS CRIME AT VIRGINIA’S COLLEGES AND UNIVERSITIES". VCU Scholars Compass, 2009. http://scholarscompass.vcu.edu/etd/1816.
Pełny tekst źródłaReece, Philip David. "Universities as learning organizations : how can Australian universities become learning organizations? /". Reece, Philip David (2004) Universities as learning organizations: how can Australian universities become learning organizations? PhD thesis, Murdoch University, 2004. http://researchrepository.murdoch.edu.au/274/.
Pełny tekst źródłaHull, Starr Lee Piland William E. Baker Robert Lawrence. "Academic employees' attitudes toward academic program review in Illinois public universities". Normal, Ill. Illinois State University, 1986. http://wwwlib.umi.com/cr/ilstu/fullcit?p8626591.
Pełny tekst źródłaTitle from title page screen, viewed July 15, 2005. Dissertation Committee: William E. Piland, Robert L. Baker (co-chairs), Kenneth H. Strand, Robert A. Pringle, Normand W. Madore. Includes bibliographical references (leaves 161-170) and abstract. Also available in print.
Kristenson, Hjördis. "Vetenskapens byggnader under 1800-talet Lund och Europa /". Lund : Arkitekturmuseet Stockholm, 1990. http://books.google.com/books?id=UD5UAAAAMAAJ.
Pełny tekst źródłaHumphries, Donna Irene Nisbet. "Canadian universities : a functional analysis". Thesis, University of British Columbia, 1991. http://hdl.handle.net/2429/29672.
Pełny tekst źródłaArts, Faculty of
Library, Archival and Information Studies (SLAIS), School of
Graduate
Miller, Rodney E. McCarthy John R. "Role orientation of music administrators at selected institutions of higher education". Normal, Ill. Illinois State University, 1988. http://wwwlib.umi.com/cr/ilstu/fullcit?p8907678.
Pełny tekst źródłaTitle from title page screen, viewed September 23, 2005. Dissertation Committee: John R. McCarthy (chair), Paul J. Baker, Paul W. Borg, John L. Brickell, William C. Rau. Includes bibliographical references (leaves 193-208) and abstract. Also available in print.
Saliba, Alcyone Baker Paul J. "The vestibular examination and access to higher education in Brazil evidence from Brasilia /". Normal, Ill. Illinois State University, 1990. http://wwwlib.umi.com/cr/ilstu/fullcit?p9101125.
Pełny tekst źródłaTitle from title page screen, viewed November 14, 2005. Dissertation Committee: Paul Baker (chair), Kenneth Berk, John McCarthy, George Padavil, Antonio G. Pereira. Includes bibliographical references (leaves 226-228) and abstract. Also available in print.
Cain, David A. McCarthy John R. Chizmar John F. "Analysis of facilities benchmarks as a predictor of institutional quality". Normal, Ill. Illinois State University, 1997. http://wwwlib.umi.com/cr/ilstu/fullcit?p9804930.
Pełny tekst źródłaTitle from title page screen, viewed June 9, 2006. Dissertation Committee: John R. McCarthy, John F. Chizmar (co-chairs), Anita H. Lupo, Stephen Bragg, Robert Arnold. Includes bibliographical references (leaves 84-88) and abstract. Also available in print.
McCullough, Christopher A. "Factors that influence the effectiveness of assessment plans in the improvement and sustainment phase in colleges and universities". Morgantown, W. Va. : [West Virginia University Libraries], 2007. https://eidr.wvu.edu/etd/documentdata.eTD?documentid=5304.
Pełny tekst źródłaTitle from document title page. Document formatted into pages; contains xvi, 497 p. Includes abstract. Includes bibliographical references (p. 462-468).
O'Neal, Lawrence M. "Performance funding in Ohio's four-year institutions of higher education a case study /". Ohio : Ohio University, 2007. http://www.ohiolink.edu/etd/view.cgi?ohiou1178749154.
Pełny tekst źródłaYeung, Hok-wai. "The role of private financing in higher education in the Philippines and Japan". [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1328017X.
Pełny tekst źródłaProvince, Terry Paul Baier John L. "An investigation into the factors leading to the closure of 40 private four-year colleges between 1965 and 2005". [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12186.
Pełny tekst źródłaOsburn, Toby W. Newsom Ron. "Hazard mitigation and disaster preparedness planning at American Coastal University seeking the disaster-resistant university /". [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9745.
Pełny tekst źródłaTolley, David Lancaster. "A music industry program for today's colleges and universities". Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1204667945.
Pełny tekst źródłaPalermo, Rita. "The traits of colleges and universities that influence crime". Connect to this title online, 2009. http://etd.lib.clemson.edu/documents/1263409842/.
Pełny tekst źródłaLi, Xiaorong. "Communicative Language Teaching in Current Chinese Colleges and Universities". Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etd/1297.
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