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Artykuły w czasopismach na temat "Universities and colleges – Marketing"
Wang, Victor X. "Marketing Educational Programs through Technology and the Right Philosophies". International Journal of Technology and Educational Marketing 1, nr 1 (styczeń 2011): 50–59. http://dx.doi.org/10.4018/ijtem.2011010104.
Pełny tekst źródłaZhang, Qi, i Xinze Li. "Marketing promotion strategy of liquid foundation products based on university market -Taking CHCEDO as an example". E3S Web of Conferences 275 (2021): 01027. http://dx.doi.org/10.1051/e3sconf/202127501027.
Pełny tekst źródłaPrabowo, Harjanto. "Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer". Binus Business Review 3, nr 1 (31.05.2012): 549. http://dx.doi.org/10.21512/bbr.v3i1.1342.
Pełny tekst źródłaMurray, Janet Y., Russell H. Murray i Larry E. Lann. "Growth Strategies for U.S. Colleges and Universities". Journal of Marketing for Higher Education 8, nr 1 (16.06.1997): 41–53. http://dx.doi.org/10.1300/j050v08n01_04.
Pełny tekst źródłaAwale, Sushil. "Market Orientation of Tribhuvan University Colleges". Journal of Nepalese Business Studies 13, nr 1 (31.12.2020): 135–46. http://dx.doi.org/10.3126/jnbs.v13i1.34725.
Pełny tekst źródłaBurrell, Darrell Norman, Aikyna Finch, Eugene J. M. Lewis, Maurice Dawson i Karen D. Bovell. "How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges". International Journal of Innovation in the Digital Economy 12, nr 2 (kwiecień 2021): 32–47. http://dx.doi.org/10.4018/ijide.2021040103.
Pełny tekst źródłaPeterson, Robin T., i Frank K. Bryant. "Portrayal of Older Students by Colleges and Universities". Journal of Marketing for Higher Education 9, nr 3 (26.01.2000): 25–38. http://dx.doi.org/10.1300/j050v09n03_03.
Pełny tekst źródłaWallinger, Linda Moody. "Guidelines for Marketing High School Graduates to Colleges and Universities". NASSP Bulletin 82, nr 597 (kwiecień 1998): 108–11. http://dx.doi.org/10.1177/019263659808259718.
Pełny tekst źródłaBurrell, Darrell Norman, Sharon L. Burton, Eugene J. M. Lewis, Darrell Ezell i Dawn Lee DiPeri. "Functional Examination of the Evolution of Universities' use of Hyper-Connected and Internet Marketing Strategies". International Journal of Hyperconnectivity and the Internet of Things 4, nr 2 (lipiec 2020): 38–57. http://dx.doi.org/10.4018/ijhiot.2020070103.
Pełny tekst źródłaFu, Qiang. "Based Multimedia Technology in University Teaching Dance Classes and Research". Applied Mechanics and Materials 415 (wrzesień 2013): 367–70. http://dx.doi.org/10.4028/www.scientific.net/amm.415.367.
Pełny tekst źródłaRozprawy doktorskie na temat "Universities and colleges – Marketing"
Moe, Leslie D. McCarthy John R. "Evaluation of marketing strategies for the recruitment of international students to United States four-year institutions". Normal, Ill. Illinois State University, 1997. http://wwwlib.umi.com/cr/ilstu/fullcit?p9819896.
Pełny tekst źródłaTitle from title page screen, viewed June 29, 2006. Dissertation Committee: John McCarthy (chair), George Padavil, Rodney Riegle, William Tolone. Includes bibliographical references (leaves 115-127) and abstract. Also available in print.
Bonnema, Jeanne. "Information needs and source preference of prospective learners at tertiary institutions an integrated marketing communication approach /". Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-05072007-170508.
Pełny tekst źródłaKozak, Zenobia Rae. "Promoting the past, preserving the future : British university heritage collections and identity marketing /". St Andrews, 2008. http://hdl.handle.net/10023/408.
Pełny tekst źródłaBowler, Venisha E. "Sport marketing plan for the Historically Black Colleges and Universities Basketball Tournament". Master's thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-01202010-020313/.
Pełny tekst źródłaCockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges". Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.
Pełny tekst źródłaDepartment of Educational Leadership
Rahman, Nurudeen Kayode. "The Role of Admissions Officers in the Marketing Activities of Texas Colleges and Universities". Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc332194/.
Pełny tekst źródłaBrown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting". Connect to this title, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0060/public/02whole.pdf.
Pełny tekst źródłaTitle taken from title screen (viewed October 5, 2007). Includes bibliographical references (p. 355-383) and appendices.
Jones, Mandy. "The effectiveness of marketing communication strategies employed by universities and technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students". Thesis, Peninsula Technikon, 2002. http://hdl.handle.net/20.500.11838/1706.
Pełny tekst źródłaThe challenges presented by the restructuring of higher education through The National Plan for Higher Education and the implementation of the National Qualifications Framework will create new possibilities for tertiary institutions. Tertiary institutions will have to be creative and innovative over the next five years to meet these challenges. The National Qualifications Framework will endeavour to provide learners with mobility and easier access to education and training. Competition will be intense and tertiary institutions will have to market themselves effectively. This is exacerbated by the fact that an increased number of private education service providers have entered the market. The successful implementation of the National Plan will require tertiary institutions to develop marketing communication strategies in order for them to attract the desired profile of students. In a restrictive financial environment, tertiary institutions will have to assess and reassess their marketing communication strategies aimed at attracting first-year students. A proper assessment will enable them to allocate funds more efficiently and effectively. In an attempt to address the above concern, this research focused on determining the effectiveness of marketing communication tools employed by Universities and Technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students. The sub-problems that were identified were: • Appropriateness of marketing communication tools attracting desired first-year students and • The impact of marketing communication strategies on the student's decision to study at a chosen tertiary institution. An intensive literature study was conducted followed by an empirical study carried out in two phases.
Rivers, Gary James. "University selection in Singapore : a case study of students' past and intended decision-making". University of Western Australia. Graduate School of Management, 2005. http://theses.library.uwa.edu.au/adt-WU2005.0072.
Pełny tekst źródłaBrown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting". University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.
Pełny tekst źródłaKsiążki na temat "Universities and colleges – Marketing"
Naudé, Pete. The marketing strategies of universities in the UK. Manchester: Manchester Business School, 1997.
Znajdź pełny tekst źródłaHatton, Angela. Marketing for college managers: A workbook for the effective integration of marketing into college planning. Blagdon: The Staff College, 1992.
Znajdź pełny tekst źródłaGray, Lynton. Marketing education. Milton Keynes [England]: Open University Press, 1991.
Znajdź pełny tekst źródłaGroup, Primary Research. The Survey of College Marketing Programs. Wyd. 2. New York: Primary Research Group, 2012.
Znajdź pełny tekst źródłaSelling higher education: Marketing and advertising America's colleges and universities. San Francisco: Jossey-Bass, 2008.
Znajdź pełny tekst źródłaTrogele, Ulrich. Strategisches Marketing für deutsche Universitäten: Die Anwendung von Marketing-Konzepten amerikanischer Hochschulen in deutschen Universitäten. Frankfurt am Main: P. Lang, 1995.
Znajdź pełny tekst źródłaSurvey of online marketing to foreign students. [New York]: Primary Research Group, 2011.
Znajdź pełny tekst źródłaThe survey of college use of video in marketing. New York: Primary Research Group, 2011.
Znajdź pełny tekst źródłaSporn, Barbara. Universitätskultur: Ausgangspunkt für eine strategische Marketing-Planung an Universitäten. Heidelberg: Physica-Verlag, 1992.
Znajdź pełny tekst źródłaHollinshead, Betty. Mature students: Marketing and admissions policy : strategies for polytechnics and colleges. [London?]: Polytechnics Central Admissions System, 1990.
Znajdź pełny tekst źródłaCzęści książek na temat "Universities and colleges – Marketing"
Pedrick, Dennis L. "An Investigation of Perceptual Differences Between Private and Public Colleges and Universities". W Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 216. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13078-1_70.
Pełny tekst źródłaJoseph, Mathew, Deborah F. Spake i Carmen-Maria Albrecht. "Branding Universities: An Updated View of Factors Underlying College Choice". W The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 370–72. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_101.
Pełny tekst źródłaSquire, Maria E. "Teaching Colleges and Universities". W Series in Biomedical Engineering, 76–82. New York, NY: Springer New York, 2008. http://dx.doi.org/10.1007/978-0-387-76495-5_6.
Pełny tekst źródłaWang, Victor X. "Marketing Educational Programs through Technology and the Right Philosophies". W Marketing Strategies for Higher Education Institutions, 15–24. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4014-6.ch002.
Pełny tekst źródła"Marketing and Recruitment". W The Lecturer's Guide to Quality and Standards in Colleges and Universities, 205–25. Routledge, 2005. http://dx.doi.org/10.4324/9780203975534-14.
Pełny tekst źródłaGiuseffi, Frank G. "Exploring the Delphi Report's Critical Thinking Framework for Military School Educationists". W Advances in Educational Marketing, Administration, and Leadership, 265–80. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6636-7.ch012.
Pełny tekst źródłaMiller, Michael T., i Daniel P. Nadler. "Creating a Value Added College Environment". W Advances in Educational Marketing, Administration, and Leadership, 85–100. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0024-7.ch004.
Pełny tekst źródłaMohamad, Shafi, i Syed Farhan Akbari. "The Global Pandemic and Challenges for Tertiary Education in Malaysia". W Advances in Educational Marketing, Administration, and Leadership, 204–18. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8279-4.ch012.
Pełny tekst źródłaBrennan, Jason, i Phillip Magness. "Why Most Academic Advertising Is Immoral Bullshit". W Cracks in the Ivory Tower, 46–81. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190846282.003.0003.
Pełny tekst źródłaTate, Thomas L. "Developing Leaders of Character at the Federal Service Academies". W Advances in Educational Marketing, Administration, and Leadership, 165–92. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6636-7.ch008.
Pełny tekst źródłaStreszczenia konferencji na temat "Universities and colleges – Marketing"
Cao, Yong-zhen. "Research on Establishment Framework for Theory of Socialized Service Marketing Mix in Stadiums and Gymnasiums of Colleges and Universities". W 2010 International Conference on E-Product E-Service and E-Entertainment (ICEEE 2010). IEEE, 2010. http://dx.doi.org/10.1109/iceee.2010.5660309.
Pełny tekst źródłaLi, Wenli. "Construction of the Mode of Practical Training for Entrepreneurial Education in Colleges and Universities-Marketing Specialty Taken as Example". W 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/emim-17.2017.89.
Pełny tekst źródłaCiucan-Rusu, Liviu. "Key Facts about the Decision-making Process of High School Students Regarding Career Options". W ATEE 2020 - Winter Conference. Teacher Education for Promoting Well-Being in School. LUMEN Publishing, 2021. http://dx.doi.org/10.18662/lumproc/atee2020/09.
Pełny tekst źródłaŠtofková, Jana, Stanislav Štofko i Zuzana Štofková. "MARKETING COMMUNICATIONS WITH STUDENTS AT UNIVERSITIES". W International Technology, Education and Development Conference. IATED, 2016. http://dx.doi.org/10.21125/iceri.2016.0639.
Pełny tekst źródłaMeng, Xianyu, Xiaoyan Cai, Lina Lu, Yu Ge i Jie Gao. "The military management in colleges and universities". W Second International Conference On Economic and Business Management (FEBM 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/febm-17.2017.97.
Pełny tekst źródłaFlatland, Robin, Ira Goldstein, MaryAnne L. Egan, Scott Vandenberg, Meg Fryling i Sharon Small. "Connecting Colleges/Universities and Local High Schools". W SIGCSE '18: The 49th ACM Technical Symposium on Computer Science Education. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3159450.3159570.
Pełny tekst źródłaKarpova, Svetlana, i Olga A. Burukina. "MARKETING TRENDS IN HIGHER EDUCATION: UNIVERSITIES’ TOOLBOX". W 11th International Conference on Education and New Learning Technologies. IATED, 2019. http://dx.doi.org/10.21125/edulearn.2019.2511.
Pełny tekst źródłaEbner, Jacqueline, Shwe Sin Win, Swati Hegde, Scott Vadney, Anahita Williamson i Thomas Trabold. "Estimating the Biogas Potential From Colleges and Universities". W ASME 2014 8th International Conference on Energy Sustainability collocated with the ASME 2014 12th International Conference on Fuel Cell Science, Engineering and Technology. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/es2014-6433.
Pełny tekst źródła"On Badminton Layered Teaching in Colleges and Universities". W 2018 4th International Conference on Education, Management and Information Technology. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icemit.2018.230.
Pełny tekst źródła"Study on Charging Management in Colleges and Universities". W 2018 4th International Conference on Education, Management and Information Technology. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icemit.2018.269.
Pełny tekst źródłaRaporty organizacyjne na temat "Universities and colleges – Marketing"
Avery, Christopher, Mark Glickman, Caroline Hoxby i Andrew Metrick. A Revealed Preference Ranking of U.S. Colleges and Universities. Cambridge, MA: National Bureau of Economic Research, październik 2004. http://dx.doi.org/10.3386/w10803.
Pełny tekst źródłaBrown, Jessie, i Martin Kurzweil. Funding Socioeconomic Diversity at High Performing Colleges and Universities. Ithaka S+R, luty 2017. http://dx.doi.org/10.18665/sr.294278.
Pełny tekst źródłaKlaff, Daniel, i Ronald Ehrenberg. Collective Bargaining and Staff Salaries in American Colleges and Universities. Cambridge, MA: National Bureau of Economic Research, marzec 2002. http://dx.doi.org/10.3386/w8861.
Pełny tekst źródłaBeeson, Patricia, i Edward Montgomery. The Effects of Colleges and Universities on Local Labor Markets. Cambridge, MA: National Bureau of Economic Research, marzec 1990. http://dx.doi.org/10.3386/w3280.
Pełny tekst źródłaHill, Catharine Bond, Martin Kurzweil, Elizabeth Pisacreta Davidson i Emily Schwartz. Enrolling More Veterans at High-Graduation-Rate Colleges and Universities. Ithaka S+R, styczeń 2019. http://dx.doi.org/10.18665/sr.310816.
Pełny tekst źródłaJohnson, James R. Research Capability Data on Selected Historically Black Colleges and Universities (HBCUs). Fort Belvoir, VA: Defense Technical Information Center, listopad 1992. http://dx.doi.org/10.21236/ada265049.
Pełny tekst źródłaEhrenberg, Ronald, Hirschel Kasper i Daniel Rees. Faculty Turnover at American Colleges and Universities: Analysis of AAUP Data. Cambridge, MA: National Bureau of Economic Research, styczeń 1990. http://dx.doi.org/10.3386/w3239.
Pełny tekst źródłaFryer, Roland, i Michael Greenstone. The Causes and Consequences of Attending Historically Black Colleges and Universities. Cambridge, MA: National Bureau of Economic Research, kwiecień 2007. http://dx.doi.org/10.3386/w13036.
Pełny tekst źródłaLe, Cindy, Elizabeth Davidson Pisacreta, James Dean Ward, Jesse Margolis i Heidi Booth. Policies to Ensure Equitable Access to Well-Resourced Colleges and Universities. Ithaka S+R, październik 2020. http://dx.doi.org/10.18665/sr.313963.
Pełny tekst źródłaPisacreta, Elizabeth Davidson, Emily Schwartz, Catharine Bond Hill i Martin Kurzweil. Federal Policies for Increasing Socioeconomic Diversity at Selective Colleges and Universities. Ithaka S+R, marzec 2021. http://dx.doi.org/10.18665/sr.314921.
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