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Poria, Yaniv. "Clarifying heritage tourism : distinguishing heritage tourists from tourists in heritage places". Thesis, University of Surrey, 2001. http://epubs.surrey.ac.uk/1001/.
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Observing visitors' behaviour in places presenting heritage and reviewing the tourism literature dealing with 'heritage tourism', led to this research that aimed to clarify the core of heritage tourism. In this research the common approach that tourists visiting heritage sites is called "heritage tourism", was challenged. The relationship between four groups of variables (1- the tourists' personal characteristics, 2- the tourists' awareness of the history of the site, 3- the tourists' perception of the site in relation to their own heritage and, 4 - the site attributes) and the tourists' visitation patterns (before the visit, during the visit, and after the visit) as the outcome variables was investigated. The actual study was conducted in Israel, due to its attributes as an area containing a variety of heritage sites in a relatively short distance, which relate to different tourists on different grounds, mainly looking at two sites: the Wailing Wall and Massada. The results indicate that the relationship between the tourists and the heritage site attributes is at the core of this social phenomenon. Specifically it was revealed that the tourists' perception of the site as part of their own heritage is associated with the tourists' visitations patterns at the site. The understanding of this relationship is useful for the study of heritage related behaviour including heritage tourism and has also potential contribution for the management of sites presenting historic and heritage artefacts. The approach used in this research could also be useful for challenging the existence of other sub-groups of tourism, and for the understanding of tourism as a general phenomenon. The study also suggests new approaches for the understanding of social behaviour in the context of heritage-related behaviour, which could be useful for other social research disciplines.
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Boonsirichai, Morakot. "Tourists' perceptions of Samui Island, Thailand as a tourist destination". Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002boonsirichaim.pdf.
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Paterno, Gianna <1989>. "Danish tourists and Italy: intercultural encounters and touristic potential". Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7501.
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Lo scopo principale dell’elaborato è quello di mettere in luce le potenzialità del mercato turistico danese verso l’Italia.
Dopo una breve introduzione riguardante l’evoluzione del turismo, si evidenzia la complessità della comunicazione interculturale e degli stereotipi in riferimento all’ambito del turismo internazionale. In seguito viene presentato il contesto danese, per poi passare al cuore della tesi: l’analisi dei risultati del questionario elaborato personalmente e sottoposto ad un campione di danesi. Lo studio dei dati raccolti mira ad evidenziare le caratteristiche dei turisti danesi e le potenzialità del mercato turistico nordico per il nostro Paese. Si conclude trattando la presenza dell’italianità in Danimarca, in modo da enfatizzare il legame tra danesi e Bel Paese.
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Smith, Mary-Anne. "Quality Tourism Experiences: a Qualitative Study of Gold Coast Resident's Perspectives as both Tourists and Hosts to Tourists". Thesis, Griffith University, 2014. http://hdl.handle.net/10072/365815.
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In an experiential economy, tourists demand quality tourism experiences. Tourists want more than to see sights or to overnight in a hotel, they want each component of their travel to deliver a quality experience. As the industry becomes more competitive, industry focus and research on the determinants of quality tourism experiences is burgeoning.This research studies Gold Coast resident’s perspectives of quality tourism experiences both as a tourist and as a host to tourists. China tour group individuals applied their quality filters of pricality, functionality, aesthetics and familiarity, to benchmark the China tour mediating quality concepts, Tour leader, Locally hosted visits, Tour elements, Tour group, Tour destination, and Hosting to evaluate a quality tourism experience.
Situated within the social sciences, the design of this research is multifacted and uses a blended approach of traditions and methods with the intent of interpretion and meaning-making. To this end an interpretive constructivist approach lead to the adoption of a blend of phenomenology and ethnography traditions.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Yaakop, Azizul Yadi. "Tourists' attitudes towards advertising in a Malaysian tourism context". Thesis, University of Surrey, 2010. http://epubs.surrey.ac.uk/754891/.
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For almost half a century, advertising attitudes have been a popular topic of study among researchers in consumer behaviour (Bauer and Greyser, 1968; Petrovici and Marinov, 2007). In parallel with the long history and ever-growing interest in this area, the framework to examine consumers' attitudes towards advertising has also gone through a considerable evolution. The evolution demonstrates how researchers in the field want to look at this phenomenon from a very detailed perspective. However, most of previous studies have not examined advertising attitudes from any specific frame of reference. Therefore, this present study is concerned with how consumers form attitudes towards advertising which are derived from a more specific source of advertising reference. In this study, Malaysia tourism is used as a context in order to (i) examine how tourists respond towards advertising media, particularly the ones that are utilized in promoting Malaysia as a top-of-mind tourism destination i.e. traditional print and television advertising as well as the modern-day internet advertising, and to (ii) exhibit a selection of advertising references exclusively for this study. This study is a quantitative survey based on a sample of 425 respondents, 255 are international tourists (60%) and 170 are local visitors (40%). Data were collected between April and June 2009 in Malaysia. All international tourists who were approached based on quota sampling methods and based on international tourist arrival statistics (2007). Based on extensive and rigorous literature reviewing, instrument design and subsequent pilot testing, the study shows that attitudes towards advertising in specific media (A Media) emerged ii as another important determinant to attitudes towards advertising (AG). Specifically, the results indicated that AG is best explained by the television advertising frame of reference. As a matter of fact, the study arrived at a noteworthy finding that attitude towards television advertising (ATV) acts as the strongest predictor of AG. Additionally, the study has also established the mediating effect of AMedia in the relationship among the tested variables. Other supporting findings especially concerning tourists' responses towards the three advertising media are also presented as well as the limitations of the research, and suggestions for future research endeavours.
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Liu, Wei. "Chinese tourists' perceived value in dark tourism consumption experience". Thesis, University of Surrey, 2017. http://epubs.surrey.ac.uk/842258/.
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Dark tourism has grown to be a major part of the visitor economy worldwide, with an increasing number of people traveling to visit the sites which commemorate natural or man-made disasters. However, promoting such sites as potential dark tourism attractions is still rare in China. Moreover, despite the increasing academic investigation of tourist experience at dark sites, most studies have focused on western tourists and sites. It is still unclear how Chinese tourists may understand and respond to their domestic dark tourism experience. Therefore, the purpose of this research is to propose a theoretically integrated approach to understanding dark tourism consumption that does not necessarily belong to the western tradition. To achieve this, the present study explores dark tourism experience value in the Chinese context on the one hand, and on the other hand propose an integrated model to complete understanding of the relationships between internalized cultural values and norms, place attachment driven by environmental psychology, and post-experience evaluation. This study takes a quantitative approach based on a structured questionnaire survey in Wenchuan, China, a well-known dark tourism destination revitalized and innovated from the devastating 5.12 Wenchuan earthquake in 2008. The findings of this study provide the holistic view of dark tourism consumption experience in Chinese context, identify the epistemic benefits perceived by the Chinese tourists, and reveal among domestic Chinese visitors to the post-disaster destination a strong association between collectivism and perceived obligation and responsibility. This study contributes to the theoretical development of tourism experience in general as well as enrich the literature in the dark tourism area. In addition, it draws some practical implications on responsible and culturally sensitive management and marketing of dark tourism attractions.
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Hasan, Md Kamrul. "Tourists’ Revisit Intention to Beach Tourism Destinations in Bangladesh". Thesis, Curtin University, 2019. http://hdl.handle.net/20.500.11937/76146.
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Coastal-based beach tourism is one of the least researched areas in tourism literature. This study aimed at examining tourists’ revisit intention to beach tourism destinations. Data were collected from 631 tourists who had visited beach destinations in Bangladesh. The results indicate that tourists’ revisit intention was directly influenced by destination image, tourists’ attitudes, satisfaction, PBC, and PSI. The findings contribute to the extension of body of knowledge in beach tourism settings.
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Wan, Xiang. "Tourists' responses to government intentions for Red Tourism in China". Thesis, Sheffield Hallam University, 2017. http://shura.shu.ac.uk/17301/.
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This study analyses the Chinese government’s involvement in Red Tourism, with a special focus on the government’s political intentions in conveying messages at Red Tourism sites, and, critically, how tourists respond to the messages presented there. There are two separate identifiable phases in the development of Red Tourism since 2004. The first phase is from 2004 to 2010 and the second one is from 2011 to 2015. Shaoshan, the birthplace of Mao Zedong, and Zhijiang, which is dedicated to commemorating the surrender of the Japanese Imperial Army, are selected to examine the government’s political intentions behind the messages presented at these two Red Tourism sites. The former is the best example from the first phase, while the latter is one of the most important in the second phase. The messages produced by the Chinese government are communicated to tourists in Red Tourism sites, encouraging tourists to embrace certain political ideals. However, the messages presented at Red Tourism sites do not necessarily lead to tourists accepting unreservedly the government point of view. Tourists are free to reject this discourse and construct their own reading of the sites, and this they frequently do. Therefore, the sender of the messages, the government, and the receiver of the messages, the tourists, may not be in agreement. It is to be hoped that this study contributes to a better understanding of Red Tourism in contemporary China, while the responses of visitors may will provide valuable insights into the state of Chinese society today.
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Serra, Jaime, Antónia Correia i Paulo M. M. Rodrigues. "Yielding Tourists’ Preferences". Bachelor's thesis, Emerald Group Publishing Limited, 2015. http://hdl.handle.net/10174/16858.
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This chapter uses stated tourist preferences as a proxy of visitor yield measures, in
order to analyse and understand the yield potential of different markets’ preferences.
A literature review revealed that there is much progress to be made in terms of
discussion, consensus and stability of methodology for the measurement of visitor
yield. The aim of the visitor yield analysis, in the current chapter, is also to bring
another dimension into yield analysis and discussion, contributing with a new form of
measuring yield potential. Since the objective is to identify yield patterns based on
tourist preferences over a period of time, dynamics may be captured from the
fluctuation patterns, or expressed as volatility of visitor yield and length of stay
throughout the years. Destination management organisations and tourist companies
may potentially adopt this visitor yield matrix in order to support future strategic
decisions.
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Li, Mohan. "Tourist photography and the tourist gaze : an empirical study of Chinese tourists in the UK". Thesis, University of Central Lancashire, 2015. http://clok.uclan.ac.uk/12879/.
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This study seeks to deepen knowledge and understanding of the tourist gaze and tourist photography. The original concept of the ‘tourist gaze as proposed by John Urry is inherently Western-centric and, as a consequence, it is arguably of limited value as a conceptual framework for appraising the tastes, gazes and, more generally, the visual practices of the increasing number of non-Western tourists’. At the same, despite the fact that, in recent years, smart phone cameras have become widely used by people both in their everyday lives in general and in their travels in particular, few attempts have been made to explore and analyse the potential transformations brought to the landscape of the tourist photography by the increasing use of smart phone cameras. The purpose of this thesis, therefore, is to re-conceptualise and study empirically the tourist gaze and tourist photographic behaviour, as influenced by a variety of social, cultural and technological factors, amongst non-Western tourists. More specifically, it aims to explore the visual preferences of Chinese tourists in the UK, to consider critically what and how they take photographs of, and to evaluate the extent to which their gazes, their performance of gazing and their photographic practices are shaped by social, cultural and technological factors. In order to meet this aim, the qualitative research method of visual autoethnography is employed during two field studies with Chinese tourists in the UK. More precisely, a first field study was based on a seven-day package tour undertaken with eighteen Chinese tourists, visiting a total of thirteen destinations around British destinations. The second field study, in contrast, involved the researcher undertaking a five-day holiday with six Chinese tourists to the Isle of Wight off the south coast of England. During these two field studies, the researcher adopted the role of ‘researcher-as-tourist’, engaging in travel with the respondents, staying in the same accommodation, joining in with their activities and taking photographs with them. These first-hand travel and photographic experiences conspired to become an integral part of the resultant data resources which were not only analysed but also shared with the respondents during interviews with them. From the data collected during the two field studies and, indeed, the autoethnographic experiences of the researcher, it became clearly evident that smart phone cameras had become the principal means of taking photographs amongst Chinese tourists. Moreover, smart phone cameras have also altered the landscape of tourist photography, primarily by de-exoticising this practice and further enhancing its ‘playfulness’ and increasing its social functions. During the field studies, the Chinese tourist respondents engaged in a variety of visual and photographic activities, purposefully including but by no means being confined to an interactive game of photo-taking and photo-sharing, imagining authenticity, sensing the passing of time from gazing on natural spectacles, and deliberately observing what they considered to be ‘advanced’ aspects of the toured destination. Based upon these identified performances and practices, this thesis proposes the concept and framework of the Chinese tourist gaze. That framework essentially establishes what Chinese tourists prefer to see during their travels and seeks to explain why and how they see certain specific spectacles or tourist objects. At the same time, it theoretically re-situates both their gazes and their ways of gazing within a network of influential social, cultural and technological factors, including: the travel patterns of the élite in pre-modern China; the cultural characteristics of Chinese people; the intertwining of contemporary communication and photography technologies; and, the fusion of the Chinese nation-state, its economic policies policies and the resultant social and environmental problems that have emerged over the last three decades. Moreover, the framework points to potential future transformations in the Chinese tourist gaze, such as the de-exoticisation of that tourist gaze. The principal contribution of this thesis to extant knowledge is the concept and framework of the Chinese tourist gaze, as this may provide future researchers with the foundation for continuing to study and more profoundly understand the tastes, gazes, practices of gazing and other visual activities, including photography, of Chinese tourists. Indeed, given the inherent Western-centric bias in the relevant literature, an appropriate theoretical framework enabling them to do has, arguably, not previously existed. In addition, the dimensions and characteristics of tourist smart-phone-photography revealed in this research are of much significance, contributing to a deeper, richer understanding of transformations in the practice of tourist photography and, in particular, of why and how contemporary Chinese tourists take photographs. Furthermore, through identifying and exploring how the Chinese respondents in this study shared their photographs, greater knowledge and understanding has emerged of Chinese tourists’ technological travel communication and connections as well as their attitudes towards and use of the multiplicity of social networking sites and mobile-apps.
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Weeden, Clare. "The values of ethical and responsible tourists". Thesis, Connect to e-thesis to view abstract. Move to record for print version, 2008. http://theses.gla.ac.uk/187/.
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Siri, Raktida. "Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand". Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc9827/.
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The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated to visit the Bangkok area by both push and pull factors. Family and/or friends and the Internet were considered as important sources in trip decision making. Indian tourists were generally satisfied with the Bangkok area's attributes. They also showed the desire to revisit and recommend Bangkok and Thailand as travel destinations.
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McDonald, Sharyn. "Metropolitan parks in Melbourne : a critical analysis of factors affecting visitation by regional Victorians /". Access full text, 2006. http://www.lib.latrobe.edu.au/thesis/public/adt-LTU20070716.111736/index.html.
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Thesis (M.Bus.) -- La Trobe University, 2006."A thesis submitted in total fulfilment of the requirements for the degree of Master of Business, [to the] School of Sport, Tourism and Hospitality Management, Faculty of Law and Management, La Trobe University, Bundoora". Research. Includes bibliographical references (leaves 159-184). Also available via the World Wide Web.
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Deesilatham. "Wellness tourism: determinants of incremental enhancement in tourists? quality of life". Thesis, Royal Holloway, University of London, 2018. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.736256.
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Makuzva, Washington. "Tourists' perspectives of a tourism product in a selected Zimbabwean town". Thesis, Cape Peninsula University of Technology, 2018. http://hdl.handle.net/20.500.11838/2847.
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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018.A well-packaged tourism product is the deciding factor in the choice of tourists about which destination to visit. A tourism product can be bundled with many tourism elements such as accommodation, attractions, activities and tours, price, image and climate. The tourism elements that build up a tourism product are the principle factors that contribute to the decision to choose one destination over another destination. Tourists can put a number of tourism products on the table, based on their needs and wants. However, they opt for one tourism product that promises to satisfy their demands. Destinations that offer unique tourism products are the most successful in a competitive industry since tourists will visit such destinations to fulfil their needs. However, even though some destinations like Victoria Falls offer unique tourism products, it is important to understand the nature and trends of tourists visiting this destination and their perceptions of the tourism product. This will assist in planning how to address any areas of concern as well as maintaining areas that are performing well. Limited research exists on tourist perspectives of the Victoria Falls tourism product and hence this is the focus of the current research. It will help in broadening the knowledge of the relevant tourism bodies in Zimbabwe on how tourists view the tourism product, as well as aiding sustainable development and growth of the tourism product. This study followed a quantitative methodology design. The interviewer administered 377 questionnaires on face-to-face basis to tourists on a voluntary participation basis. Systematic sampling was used to collect the data.Key findings indicate that despite the increasing number of females visiting this destination, males still dominate the tourist numbers. The majority of tourists fell within the age bracket of 21-50 years. The findings further show that availability of attractions, price of the tourism product, and accessibility of the destination play a paramount role in influencing tourists to visit the destination. Most tourists’ expectations were met and they would visit again in future and recommend the destination to friends and relatives. The most satisfactory results were noted on the attractions, activities, tours, and tourist accommodation. Despite these positive results, tourists felt that prices of accommodation, activities, tours, as well as dining, was too high. Furthermore, too many police roadblocks and unnecessary fines were noted as being detrimental to the tourism product. The researcher noted all concerns and made recommendations to overcome these negative aspects. The experience of tourists at a destination is strongly associated with an amalgamation of different elements of a tourism product. It is crucial to understand the performance of each tourism element as this contributes significantly to the success of the tourism product. The results of this study will afford the Zimbabwe Tourism Authority and Zimbabwe Parks and Wildlife Management Authority an understanding of the Victoria Falls tourism product from a tourist perspective. These entities will be able to improve the product, make it more attractive to tourists, and hence grow future visitor numbers. In addition, the results of this study create a baseline for future research. Monitoring of tourist perspectives over time and an evaluation and assessment of the tourist demands can be done, which will help in the modification and upgrading of the tourism product to match the demands of the consumers (tourists).
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Wickens, Eugenia. "Tourists' voices : a sociological analysis of tourists' experiences in Chalkidiki, Northern Greece". Thesis, Oxford Brookes University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.325437.
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Albishry, Hamad Hamdan. "Tourists' satisfaction with services". Thesis, University of Hull, 2007. http://hydra.hull.ac.uk/resources/hull:6440.
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The purpose of this study is to investigate tourists' perceptions of value and satisfaction with the quality of the tourism services in Saudi Arabia. In recent years, one of the areas for product and service differentiation has been the development of tourism services. In service industries, it is widely assumed that competitive advantage, and hence profitability, depends on service quality and customer satisfaction. This raises the question, in tourism what constitutes customer value and satisfaction, and how can they be measured? This research addresses these issues with specific reference to Saudi Arabia. Saudi Arabia is a rapidly developing Arab country, with varied topography. It has well-established transport, accommodation and communications infrastructure, and a rich cultural heritage. These features are reflected in the cities of Jeddah and Abha, where the study is focused. A theoretical framework for the study is provided by Woodruff and Gardial's (1996) customer value determination model in which product attributes produce positive and negative consequences which mayor may not conform to customer values. This value determination is the main antecedent of customer satisfaction. Quality, value and satisfaction are shown to have significant implications for the development and successof tourism, a complex phenomenon, with economic, technical and social components. Various typologies exist, which have implications for tourism planning. A survey (n=553) and qualitative interviews (n=24) contextualized by participant observation were conducted to explore internal tourists' value perceptions and satisfaction with selected services in Jeddah and Abha. Descriptive and inferential statistics, and inductive analysis, were employed to analyse the data collected. The findings revealed the importance to customer satisfaction of safety and security, relaxation (produced by comfort and convenience) and respect conveyed by conformity of service personnel to traditional norms of behaviour. There were significant areas of dissatisfaction in relation to all these values, especially in Abha. Suggestions are offered for developing this model as a guide for assessing the quality of services in general and particularly in Saudi Arabia. The practical implications of the findings for tourism planners are also highlighted.
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Shani, Amir. "TOURISTS' ATTITUDES TOWARD THE USE OF ANIMALS IN TOURIST ATTRACTIONS: AN EMPIRICAL INVESTIGATION". Doctoral diss., Orlando, Fla. : University of Central Florida, 2009. http://purl.fcla.edu/fcla/etd/CFE0002693.
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Alghamdi, Abdulraheem. "Explicit and implicit motivation towards outbound tourism a study of Saudi tourists /". Connect to e-thesis. Move to record for print version, 2007. http://theses.gla.ac.uk/96/.
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Thesis (Ph.D.) - University of Glasgow, 2007.Ph.D. thesis submitted to the Faculty of Law, Business and Social Sciences, Department of Management, University of Glasgow, 2007. Includes bibliographical references. Print version also available.
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Alghamdi, A. "Explicit and implicit motivation towards outbound tourism : a study of Saudi tourists". Thesis, University of Glasgow, 2007. http://theses.gla.ac.uk/96/.
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ABSTRACT In this thesis, the researcher investigates the implicit and other motivations for Saudi outbound tourism. The Saudi Arabian outbound tourism market is recognised as one of the biggest tourism expenditure. Despite this, research relating to the motivations for Saudi outbound tourism, especially the implicit motives is sparse. It is in response to this that the researcher carried out this study and additionally, examined the influence of Saudi culture, demographic variables and tourists motivations on destination selection. This study employs a model entitled “Integration Model of Explicit and Implicit Motives” of Push and Pull Factors developed by the researcher to examine the explicit and implicit motives of Saudi outbound tourism. Data was collected from 486 Saudi outbound tourists (81% of the total sample) who travelled to three destinations (Bahrain, Egypt and France). Factor analyses were conducted to identify tourism motivation and cultural factors of Saudi society. Pearson correlation was used to find the relationship between push and pull factors of tourism motivation (explicit and implicit) and the relationship between Saudi culture and push and pull factors of tourism motivation (explicit and implicit). A series of ANOVA and T-tests were employed to examine the influence of demographic variables on tourism motivations. Logistic regression and multinomial logistic regression were used to find out the influence of tourism motivations, cultural factors and demographic variables on destination selection. The results of the factor analyses of explicit motives in this study identified seven push factors and four pull factors. The six push factors (intrinsic desire) extracted were: 'escape', 'prestige', 'social and sport', 'experience and excitement', 'enjoying natural resources', 'knowledge' and 'relaxation'. The four pull factors (attributes of destination) identified as underlying dimensions were 'expenditure', 'outdoor activities', 'natural and historical' and 'weather and environment'. In relation to the implicit motives, the factor analysis identified two push factors and three pull factors. The push factors were 'alcohol and sex desires' and 'fun and freedom desires'. On the other hand, the pull factors were 'alcohol and sex attractions', 'drugs attraction' and 'fun and freedom attractions'. The factor analysis of cultural items resulted in seven underlying domains, that include 'uncertainty avoidance', 'individualism', 'differences of groups in society (power distance)', 'social interdependence (collectivism)', 'helping others (collectivism)', 'inequalities and hierarchy (power distance)' and 'family relationship (collectivism)'. The Pearson's correlation analyses found significant correlations between the majority of push and pull dimensions in both explicit and implicit motives in all destinations. Moreover, the Pearson's correlation revealed a significant correlation between tourism motivations (push and pull factors), in both explicit and implicit motives, with cultural factors in all destinations under study (Bahrain, Egypt and France). The results of ANOVA and T-tests indicate significant differences in tourist's motivations according to the differences in demographic variables of tourists (age, income education, gender and martial statues). In other words, the demographic variables have an influence on tourism motivations. The findings of logistic regression and multinomial logistic regression indicate that the tourism motivations, cultural factors and demographic variables have an influence on destination selection. Moreover, the researcher carried out 25 interviewees This was in order to validate the results that were obtained from the quantitative approach regarding to tourism motivation of Saudi outbound tourists (explicit and implicit), cultural factors that describe the Saudi society, and to confirm the usefulness of using the third person technique to investigate sensitive issues. The results obtained from the interviews are similar to the results obtained from the questionnaires (quantitative approach). In relation to the usefulness of using the third person technique in investigating sensitive issues, the result of the interviews revealed that the third person technique has proved as one of the acceptable technique to get information about sensitive issues especially with countries that have values grounded on their religious heritage.
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Yagi, Chiemi. "Tourist encounters with other tourists". Thesis, 2003. https://researchonline.jcu.edu.au/84/1/01front.PDF.
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The focus of this thesis is the combination of two lightly examined areas, tourist-tourist encounters and nationality differences in tourist behaviour. The overall aim is to examine how tourists see other tourists and identify the differences in encounter preferences among tourist subgroups and further to analyse the factors influencing those differences.
This thesis began with the investigation of elements related to tourist-tourist encounters through an examination of the relevant existing literature in Chapter 1. The focus was first placed on the studies of cultural contact and nationality differences. Concepts such as individualistic and collectivistic cultures, and ingroup
and out-group evaluation were emphasized as well as the process of personto-person contact. A review of studies on visitor encounter reactions was also undertaken and key theories and concepts were outlined. This review suggested
that both internal and external factors might influence people’s encounter reaction.
A number of questions were raised concerning whether concepts in cultural contact and the findings of visitor encounter research in leisure studies could be applied to
the tourism settings.
Chapter 2 was also devoted to literature review, but the focus was shifted to the methodological issues. Studies of encounter reactions in leisure studies and
then tourism research in general were reviewed. The framing of questions and a visual approach to measuring the encounter reaction were considered in detail.
Also, the value of employing a multi-method approach in tourism studies was emphasized. At the end of the Chapter 2, the objectives and structure of the thesis,
which were developed from the literature review, were stated. In an attempt to achieve the thesis objectives, several studies were carried out.
Chapter 3 presented a study of tourist-tourist encounters as described in online travelogues by Japanese and Americans. The focus of this study was on two
topics: tourist-tourist encounters and nationality differences in tourist behaviour.
Analysis of 838 encounter episodes found that there were distinct differences in encounter reaction between these two nationalities. The study also identified the
common themes of the encounter experience episodes and summarised typical models of responding to other tourists in the descriptive travelogues.
Chapter 4 presented a study conducted online to investigate the stereotypical ideas of Japanese and American tourists. Based on a 162-person sample, the
study compared the auto and hetero image of Japanese and Americans as tourist and the preferences for seeing them. Major study findings revealed that there were
differences between the own nationality image (auto image) and the image reported by other nationalities (hetero image): Japanese tended to perceive Japanese tourists
rather more negatively than non-Japanese and American tended to perceive American tourists rather more positively than non-Americans.
Chapter 5 was devoted to an initial study using photographic simulation to examine encounter preferences. Seventy-nine Japanese participants responded to
this web-based survey. It was found that the Japanese prefer at least a small number (and not total absence) of people and also prefer to see Caucasian-looking
people at both reef and rainforest settings. This study also served as the basis for developing and conducting the larger scale study presented in Chapter 6.
Chapter 6 contained the results of two studies – research using an on-site questionnaire employing the visual simulation approach with 409 participants, the
results of which were further analysed in a follow-up study using focus groups. The results of these studies provided some valuable insights into the tourist-tourist
encounter phenomenon. Importantly, it was found that Japanese and Westerners have different patterns of encounter preferences depending on the number and
appearance of the other tourists: Japanese tended to prefer small or larger number of people, while Westerners were likely to prefer absence of other people; Japanese
showed strong preference in seeing Caucasian-looking people rather than Asian-looking people whereas Westerners did not indicate any particular preferences
regarding people’s appearance. The results contradicted the existing research in sociology and leisure studies, and can be explained by a combination of tourist
psychology, and differences in culture and home environment of the observing tourists.
Some insights obtained in this thesis include understanding the variation of how tourists view other tourists, and the pattern of tourist-tourist encounter preferences.
The approach to the subject matter, using photographic images as visual simulations, proved a workable methodological style for this kind of work. Further investigation of tourist-tourist relationship, particularly interrelationships involving interactions were
suggested, but some of the immediate value of the present work lies in endorsing the acceptability and visitor preferences for the mixing of international tourists in tourist settings.
A version of the quantitative analysis part of the study reported in Chapter 3 of this thesis has been published in the Journal of Tourism Studies (2001; volume 12(2):
22-31). Theme-based analysis of encounter episodes reported in Chapter 3 was published in the proceedings of the 2001 Annual Conference for the Japanese
Institute of Tourism Research. Also, highlights of the results presented in Section 6.2 were published in the proceedings of the First Asian Pacific Forum for Graduate
Students Research in Tourism, held in Macao in 2002.
22
Yagi, Chiemi. "Tourist encounters with other tourists /". 2003. http://eprints.jcu.edu.au/84.
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Liu, Mei-Lien, i 劉美蓮. "Tourism Demand Forecasting: A Case Study of Outbound Tourists, Inbound Tourists from Mainland China and International Inbound Tourists". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3xrg4s.
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碩士輔仁大學
統計資訊學系應用統計碩士在職專班
102
The tourism industry is now becoming one of the most important drivers of economic recovery through boosting foreign currency exchange. For many countries, the tourism industry helps to deliver economic growth and job creation. Therefore, efficientive prediction and accurate analysis of the number of tourists that visit a country is becoming an important issue in order to make sure the tourism sector can plan ahead to meet the demand. This thesis uses data from the immigration department to analyse the amount of Taiwanese citizens who travel to other countries and number of tourists that arrive in Taiwan from other countries. The inbound tourists are divided into two categories, the tourists from Mainland China and from other countries elsewhere in the world. The purpose of this thesis is to predict the volume of tourists travelling to and from Taiwan. The research methods of this thesis include autoregressive integrated moving average (ARIMA), support vector regression (SVR) and artificial neural network (ANN). Furthmore, this thesis would like to make a comparsion of the prediction ability among thees three research methods. The results of this thesis show that the ANN research method is better than the other two methods for predicting the numbers of inbound tourist. Addtionally, the results indicat that the ARIMA research method has the better performance in the case of prediction of the outbound tourists. The research results can provide a very useful reference to the tourism sector and to government.
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WONG, MING-CHI, i 翁明祺. "A Study on the Relationships among Group Tourist Motivation, Tourism Image and Tourism Benefits of Tourists in Kinmen--The Case of Tourists from Mainland China". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4ch985.
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碩士南華大學
旅遊管理學系旅遊管理碩士班
107
Kinmen, an island that preserves the history of the battlefield and preserves a variety of rich natural humanities, has been a very important strategic position in the past wars. There have been several battles with the mainland, and the most impressive is the 823 artillery. Therefore, For mainland tourists, Kinmen always has a very deep battlefield impression. In recent years, the relationship between the two sides of the strait has gradually eased, and related policies have gradually loosened, resulting in the rapid development of direct flights between Kinmen and the mainland, and the number of tourists visiting the Golden Gate in mainland China has risen sharply. Since the study, the mainland group of Jinmen Sightseeing Tourism has been the subject of in-depth study of the motivation, tourism imagery and tourism benefits of tourism in the Golden Gate area. In this study, 310 questionnaires were actually distributed in various scenic spots in the Kinmen area. After deducting the invalid questionnaire, there were 300 valid questionnaires. The effective questionnaires use the SPSS system for reliability and validity analysis,narrative statistical analysis, correlation analysis of each facet, basic data analysis of the differences of the various facets and various facet regression analysis. The results show that tourism motivation and tourism benefits are significant. Positive correlation, tourism imagery and tourism benefit are significantly positively correlated and tourism motivation is significantly positively correlated with tourism imagery. At present, the Kinmen area is in the period of focus on tourism development, and the results of this study can be provided to policy implementation and planners for reference.
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Huang, Ching-Chih, i 黃靖植. "A Study on Tourist’s Perception of Tourism Harassment—A Case of Tourists in Taiwan". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/89028210610112756636.
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碩士國立高雄餐旅大學
旅遊管理研究所
100
Recently, the government vigorously promotes tourism in order to attract international visitors to Taiwan. However, the cultural differences bring many conflicts which affect badly the satisfaction and revisit intentions of the international tourists who come to Taiwan. This study aims to explore the harassment behavior during the traveling experience. Using literature reviews and in-depth interviews, this study summarizes the factors which may cause the tourism harassment. Furthermore, a new scale of measuring the opinions of tourists’ about harassment is created and demographic variables are used to investigate the international visitors in order to collect its opinions and experiences face to harassment behaviors in Taiwan. This study expects to give a clear definition of the tourism harassment, as well as distribute questionnaire to understand tourists who undergo tourism harassment in Taiwan. Moreover, using the new measurement index, this study expects to improve the quality of service in the tourism industry.
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Close, Ashley. "Tourist Motivations: Differences Between Anglophone and Francophone Tourists". Thesis, 2012. http://hdl.handle.net/10012/6850.
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Culture has been demonstrated in the literature to have an effect on tourism behavior, including the way that tourists perceive their travel experience; different cultures often hold different values (LeBlanc, 2004 & Sussman and Rashcovsky, 1997). Thus, understanding visitors’ values in comparison to those of the host destination may alter how tourism businesses should relate to tourists, how a tourist may perceive their experience, as well as a tourist’s motivation to travel to a destination (Devesa, Laguna & Palacios, 2010). The combination of heritage and tourism, specifically the UNESCO world heritage site designation, has had a significant impact on tourist motivation as well through the prestige that the designation presents (Parks Canada, 2009).
Current research lacks a focus on the individual in relation to the UNESCO world heritage site designation (Marcotte & Bourdeau, 2006). There is also a lack of research with a Canadian focus as well as comparisons amongst cultures (Kay, 2009). Although there has been some focus on Canada, the demographics have been skewed toward English speaking individuals; a lack of demographic information and data concerning native tongue has been collected (Gibson, McKelvie & DE MAN, 2008). The current study will take a Canadian focus by situating the research within Canada, specifically the UNESCO world heritage site of Quebec City, and compare the Anglophone and Francophone cultures. Anglophone and Francophone tourists are defined in this study as “people whose mother tongue is French (Francophone) or English (Anglophones)” (Gibson et al., 2008, p. 137).
This study uses a questionnaire; which combines the questionnaires found in Lee, Lee and Wicks (2004) and Kozak (2001), in order to collect data on tourist travel motivations and satisfaction. The survey was conducted during October 2011, and involved the researcher travelling to different tourist sites, such as the Citadel and Le Musee de la Civilisation. The final data set consisted of 375 cases, and an effective response rate of 443.
The objectives of this study were: 1.To examine the motivational differences between Canadian Anglophone and Francophone visitors. 2.To examine whether there are cultural differences in the travel needs of Francophone and Anglophone travelers.3.To examine whether tourism sites and businesses in Quebec City are meeting the needs and desires of tourists.
To accomplish these objectives, the following research questions were asked:
1. Why do people visit heritage sites? Specifically, what motivates people to visit heritage sites?
2. Do Canadian Anglophone and Francophone cultures have different motivations for travelling? Sub-questions could include: in general, do different cultures have different motivations for travelling? For example, tourists may aim to connecting with their ancestral roots and culture.
3. Are Anglophone and Francophone tourists satisfied by their travel experience to Quebec City? In particular, are there differences in satisfaction levels between Anglophone and Francophone tourists?
The computer program SPSS (version 19) was used to conduct statistical tests on, and interpret, the data that was collected. Independent samples t-tests, one-way ANOVAs,Two-way ANOVAs and frequencies, modes and medians were performed in order to reach the research objectives and answer the research questions.
This study provides insight into the travel motivations and satisfaction levels of Anglophone, Francophone, and bilingual visitors to Quebec City. The main implications of this study concern marketing, interpretation of sites, and service provision. The findings of this study present conflicting results surrounding the influence of family and culture on travel motivations of tourists. However, the findings of this study suggest that gender has a strong influence on tourist motivation, and marketing efforts should be targeting females as they were more significantly affected by the motivations examined in this study. There are also implications related to interpretation as there were significant differences found between Anglophone and Francophone participants on the motivation factor ‘cultural exploration experiences offered’. Finally there are implications surrounding service provision as the findings suggest that activities may be more geared towards the Anglophone travelers. This study will expand on these implications further.
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CHEN, YIH-UI, i 陳怡卉. "The Affects of Tourist’s Responsible Recreation Behavior Factors: The Tourist Attraction and Tourists Re-travel Willingness". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/06883839018983258288.
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碩士國立澎湖科技大學
觀光休閒系碩士班
105
The main purpose of the study is to investigate the variables of tourist attraction, responsible recreation behavior, and tourists re-travel willingness and analyze the demographic variables difference on tourist attraction. Also, it is to explore the relationships among the variables of tourist attraction, environment responsibility behavior and tourist re-travel willingness. The study conducted a questionnaire survey and used simple random sampling. Statistical methods were performed such as t-test, one-way ANOVA and Structural Equation Modeling (SEM). The results of this study suggested that demographic variables were part of significant differences on tourist attraction. Furthermore, tourist attraction had positive influence on tourist re-travel willingness and environment responsibility behavior. Moreover, environment responsibility behavior had positive influence on tourist re-travel willingness. By the way, environment responsibility behavior played partial mediator role between tourist attraction and tourist re-travel willingness. According to the results of this study, practical suggestions were proposed to management units, and recommendations were provided for future researchers.
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Lu, Ming-Tsung, i 盧明宗. "A Study of Tourists, Motivation, Satisfaction and Barrier Factors on a Sport Tourism- Fishing Tourists". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/4459tb.
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碩士明道大學
產業創新與經營學系碩士班
100
Abstract The purpose of this study was to discover the participation of recreational sport fishing tourists; this research discussed the difference in intentions of motivation, satisfaction and barrier factors, and the difference between participants with different background variables, as well as the relation between the motivation, satisfaction and barrier factors of their participation. The results of statistic analysis showed: A. The current condition of participation by recreational sport fishing tourists: mostly male between 21~40 years old, unmarried, from the south, 20001-40000 of personal income, university/college students, participate in fishing 1-2 times every month, and participated in fishing for over 5years. B. The differences between motivations, satisfaction and barrier factors of participation by recreational sport fishing tourists with different background variables: (1) There was significant difference in participation motivation of participants with different gender, place of residence, fishing habits and seniority. (2) There was significant difference in satisfaction of participants with different place of residence, fishing habits and seniority. (3) There was significant difference in barrier factors of participants with different gender, age, place of residence, fishing habits and seniority. C. A positive correlation exists between participation motivation and satisfaction of recreational sport fishing tourists; a negative correlation between participation motivation and barrier factors; and a negative correlation between satisfaction and barrier factors.
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Anupit, Punsiri, i 陳秀英. "A Study of Relationship Among Perception of Cultural Tourism, Tourists Expectation and Tourists Satisfaction of Foreign Tourists Toward Visiting Ayothaya Floating Market, Ayutthaya, Thailand". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/j9ev7d.
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碩士國立澎湖科技大學
觀光休閒事業管理研究所
103
Tourism destinations across the globe are engaging in the development a wide range of tourism products and services for attracting visitors that allows potential tourists to select their travel destination to fulfill their motivations and interests in travelling. For Thailand, the country is one of the world’s most popular tourism destinations for international tourists due to historical and culture heritage, amazing natural resources, as well as Thai people’s hospitality. Apart from growing tourism industry in major cities of Thailand, cultural tourism is one of the fast growing segments among foreign tourists, in which Ayutthaya is considered as the major tourism destination in this segment with a number of historical and cultural heritage throughout the area. This study, therefore, aims to examine the foreign tourists’ perception of cultural tourism in Ayothaya Floating Market as well as their expectations and satisfaction toward the tourism in the destination to gain a better understanding for the development and implementation of sustainable tourism in the area. This research applied the quantitative research approach with the use of questionnaire survey to gather data from 400 foreign tourists who visited the Ayothaya Floating Market during February 1st – April 30th, 2015. The finding indicated that the perception of cultural tourism has a positive influence on tourists satisfaction. Cultural tourism has a significantly positive effect on tourists satisfaction is accepted in this study, the cultural tourism is a direct result of tourists satisfaction. Tourists will have feelings of satisfaction on atmosphere, service and products after they paid for them at the destination. If the products can make tourists satisfied, This is a result of the cultural tourism toward tourists satisfaction. The perception of cultural tourism has a positive influence on tourist satisfaction. Meanwhile, there is positive association between tourist satisfaction and travel experience & would come back & positive things about in the case of the Ayothaya Floating Market. Keywords: Cultural Tourism, Tourists Expectation and Tourists Satisfaction
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Pan, Chiou-yan, i 潘秋燕. "Taiwan Tourists’ cognition and expectation towards Uzbekistan’s tourism". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/20216528517860678471.
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碩士清雲科技大學
中亞研究所
97
World Tourism Organization once predicted that the annual growth rate for international tourism will reach at least over 4% before year 2020. This shows tourism is a very high potential industry. Central Asia not only has deep historical background but also has multi-culture and historical remains. In addition, the great mass favor for Silk Road tour has already made this place become a spot light for tourism. Central Asia which is also called Silk Pearl has many world heritages named by UNESCO in world human culture heritages protecting list. In recent years, countries in central Asia all put their efforts on developing tourism as one of their important economic industries. Uzbekistan is the earliest country in developing tourism and has rich heritages resources named as country of platinum for its irreplaceable role in silk trade business in central Asia. Recently, Taiwan outbound travel markets toward Uzbekistan route, Taiwan tourists have an increasing trend, which shows the market is growing. However, Taiwan tourists’ cognition and expectation toward Uzbekistan are the basis of route design. In order to reach market needs, travel agency’s view must meet tourists’ expectation. This research topic is Taiwan Tourists’ cognition and expectation towards Uzbekistan’s tourism. Taiwan tourists are the research sample to explore their travel cognition and expectation toward Uzbekistan. In the study, except tourism literatures collection of central Asia and Uzbekistan, quantitative questionnaire survey method is also used to identify Taiwan tourists’ cognition and expectation. Moreover, uses statistic analysis to run its result. In addition, dept interview is adopted to understand travel agencies’ current market situation and their managerial difficulties. In this research, the findings show that most of Taiwan tourists are high educated and have multi-travel experiences. The majority of them is young and works in hospitality industry. Generally, the results of this study indicate that Taiwan tourists have highly expectancy in travelling to central Asia but with trouble in finding related travel information. Moreover, the most desirable travel pattern for Taiwan tourists is culture experiencing.
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Do, Van Phuong, i 杜文方. "Evaluating tourists’ satisfaction on E-tourism in Vietnam". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/72804440663477434085.
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碩士樹德科技大學
資訊管理系碩士班
98
It is my pleasure to express my sincere gratitude to my supervisor Dr. Ming Hsiung Hsiao for his support, encouragement throughout the research process. He had devoted his valuable time and efforts in patiently guiding me to complete this thesis. I would like to convey my special thanks to him for his assistance and encouragement. During time in Taiwan, I learned many things and also experience from professors. Next, I would like to send my grateful to my family who always encourage me in everything I did. Thank all of them for their love. Finally, I would like to show my thankfulness to my friends, my classmates in STU. It’s really a best time for us to study and live together.
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Langowoj, Ivetta. "The perception of Australian hosts by Japanese tourists". Thesis, 1990. https://vuir.vu.edu.au/15624/.
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An extensive literature in psychology of tourism and other
related disciplines indicates that previous studies oriented
toward tourist-host contact have concentrated on the effect of tourists' presence on hosts' communities (economic, social, environmental impacts). Only a few studies have been concerned with the influence of hosts' communities on tourists, particularly in shaping tourists' reactions to hosts' communities and the destination visited. There is limited scientific attempt to measure the influence of Australian hosts on Japanese tourists (perception, satisfaction, dissatisfaction). There does not seem to be an instrument for the assessment of Japanese tourists ' perception of their Australian hosts either. The aim of this study was to clarify problems related to Japanese tourists-Australian hosts contact with particular
reference to interpersonal relationships and to identify the
degree of satisfaction experienced by Japanese tourists with
Australian hosts and service provided.
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Lee, I.-Ping, i 李翊萍. "CHINESE TOURISTS AND OPERATION EFFICIENCY OF TAIWANESE INTERNATIONAL TOURIST HOTEL". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/94639948966225979461.
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碩士銘傳大學
國際企業學系碩士班
103
With the prosperous of Taiwan''s tourism industry, the international tourist hotels (ITHs) expand rapidly and increase the competiveness of hotels. The purpose of this study is to analysis the operation efficiency of the 57 International Tourist Hotels in Taiwan from 2009 to 2012 by using Data Envelopment Analysis (DEA). Besides, we also adopt TOBIT regression model to investigate the effect of environment factors on hotel efficiency. The factors include Chinese Tourist/Total Tourists, Room Price, Employee Productivity, Age, and Location. The empirical results can offer insight for the manger to improve their operation performance in the competitive environment. The empirical results indicate that the “Chinese Tourist/Total Tourists”, “Employee Productivity” and “Location” are positively to ITHs operation performance. The “Average Room Price” is negatively to ITHs operation performance.
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Chan, Yi-Hung, i 詹怡泓. "A study on tourists’ perception of aboriginal tourism, and the interaction between tourists and local aborigines in Taiwan". Thesis, 2003. http://ndltd.ncl.edu.tw/handle/46996016300247194036.
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碩士中國文化大學
觀光事業研究所
91
The aboriginal villages in Taiwan have a good combination of the abundant natural resources and the unique cultures to attract tourists. The number of tourists visiting the aboriginal villages has been rapidly increasing in the past few years. The aboriginal tourism in Taiwan has also developed diversified forms of activities in recent years, ranging from traditional religious ceremonies, festivals, and eco-tourism in aboriginal area. The aim of this research is to investigate the relationship between tourists’ characteristics and their perception of aboriginal tourism, and the relationship between the interaction of tourists and aborigines, and tourists’ perception of aboriginal tourism. With reference to the literature review, three hypotheses of the study are identified as: H1: There is a significant relationship between tourists characteristics and their perception of aboriginal tourism. H2: There is a significant relationship between the interaction of tourists and aborigines and tourists’ perception of aboriginal tourism. Tourists with higher level of interaction with the aborigines will have higher perception of aboriginal tourism. H3: Tourists in different types of aboriginal tourism have significantly different perceptions. The findings show that there were significant differences between tourist profile and tourists’ perception of aboriginal tourism, which supported the first hypothesis. In addition, the results find that there was a high correlation between the level of interaction between the tourists and the aborigines, and the tourists’ perception of aboriginal tourism. Thus the second hypothesis was only partially supported. Finally, the findings suggest that tourists in Cha-Shan and Wu-Lai expressed different perceptions on aboriginal tourism, which supported the third hypothesis.
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Chen, Yun-hsin, i 陳筠心. "Architecture Tourism: A Study of Tourists’ Motivation and Experience". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/aqhuc4.
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碩士世新大學
觀光學研究所(含碩專班)
101
This study aims at the tourists who engage in the architecture tourism, and research the tourism motivation, the tourism experience. Through the push motivation, to understand why tourists pay a visit to the sightseeing sites; and through the pull motivation, to estimate how the sightseeing sites attract the tourists. This study also explores the experience of the tourists after they complete their tour. The survey contained four categories: push motivation, pull motivation, tourism experience, and tourist character. The questionnaires were distributed at following sightseeing sites: Banqiao Linfamily, Tamsui Customs Officer’s Residence (Little White House), Beitou library and Drop of Water Memorial. Used convenience sampling, this study utilized a survey method with 380 eligible responses. This survey indicated a large part of the tourists are female, most of them aged 30-39, with college degree, employees of service business. For the most tourists, it was their first visit. In general, they used public transportation system to travel to the sites in companyed with their friends. The time to the sites is less than an hour. The duration of visit depends on the size of the sites. As many as 90% of the tourists are willing to revisit sometime in the future. The push motivations of the architecture tourism lied on “willingness” and “enlightenment” of the tourists; the pull motivation of the architecture tourism focused on “the feature of architecture”. As for tourism experience, the tourists were deeply impressed by “aesthetic experience” and “entertainment experience”. They also had positive memorable experience. The results revealed that the significant differences found in motivations and experience of the tourists with different character. Secondly, the tourism motivation of architecture tourism was positive affected significantly to tourism experience. Moreover, the tourism experience was significantly related to the memorable experience. According to the results, this study makes some offers of recommendations to operation and management of tourism industry. When marketing the sightseeing sites, it should meet the tourism motivations of the tourists, therefore, the tourists can acquire a delightful memorable experience.
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Tsai, Cheng-Chung, i 蔡振中. "The Behavior Intention of Tourists with Penghu Battlefield Tourism". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/99361277517550453235.
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碩士國立澎湖科技大學
觀光休閒事業管理研究所
97
Because of its diversity function, battlefield tourism has become a hot issue in recent years for global tourists. This research intends to focus on tourism phenomenon observation, combined with the war history of Penghu historical characteristics of monopoly rent, so the development of tourism as a new strategic thinking. The survey instrument was allowed using by Huei-Neng Li. Next to pass is the method to collect data in the study. The research samples are tourists who visiting battlefield heritage in Penghu and totally amount of completed samples is 477. Structural equation modeling was used to analyze data and verify hypothesis. Theory of planned behavior, which was developed by Ajzen(1985), is to be the basic theory in this research. The purpose is to construct a regression model to discuss tourists’ behavior in Penghu Battlefield Tourism and suggestions offered by it. The dimension, attitude, was modified to be intervening variable in the study. After data analyzing, the findings are 1. Cost-benefit does not have significance correlation with behavior intention.2.Cost-Benefit, Subjective Norm (SN), Perceived Behavioral Control (PBC) and Image dimensions have direct and indirect correlation with behavior intention. Total variance is explained 50%. 3. Attitude, Cost-Benefit, SN, PBC and Image dimensions have strong correlation with behavior intention. The total variance explained is 82%.According to the results, engaging the tourists’ attitude in Penghu Battlefield Tourism, the first should be to enhance the cognitive image of tourists. For the strategy, Penghu should use its tourism image, plentiful nature resource, culture and nostalgic felling to develop tourism. Shaping the fresh tourism image and appearing the attractions could raise the value of tourism industry and competitive advantage. Both also could decrease social pressure of tourists and its obstacles of resource and opportunity, impend the assessment of cost-benefit could have positive feedback, and raise the tourism attitude of tourist well to strength the behavior intention of Penghu Battlefield Tourism. Finally, suggestions offered by these research findings.
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Yueh, Hsu Tsung, i 許琮岳. "The Investigation of Tourists’ Preference on Historic Tourism Destination". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/34770214907247936949.
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碩士國立宜蘭大學
建築與永續規劃研究所碩士班
102
The marketing of historical tourism destinations is a technique that integrates tourism with local cultural heritage. Nowadays while tourism has become the most large-scale transnational economic activity, the trend of globalization not only brings new political and economic behavior but also changes tourists’ preference for travel services. With the impact of globalization, cultural heritage has now become the new choice for cities and towns to improve competiveness and creativity, resulting in a mutual beneficial cycle between cultural heritage and tourism. This study based on Royo-Vela’s ideas (2009), suggested eight factors that decide how tourists evaluate historical tourism destinations. They are (1) Beauty of historic–cultural heritage and feelings generated by its perception, (2) Clean/peaceful atmosphere and feelings generated by its perception, (3) Treatment of tourists/customer service and feelings generated by its perception, (4) Maintenance/integration of site architecture, (5) Historic–scenic wealth, (6) Shopping and eating establishments, (7) Tourist-cultural management, and (8) Complementary tourist offer or infrastructure. The study adopted Rough Sets Theory as well as Particle Swarm Optimization to explore the patterns of tourists’ preference for historical tourism destinations. 198 rules were found from 1,071 data and later analyzed in terms of gender and age. The results showed that the tourists tend to emphasize the two factors (Clean/peaceful atmosphere and feelings generated by its perception as well as Complementary tourist offer or infrastructure) more than the other six ones.
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lu, jian-liang, i 陸建良. "A Study on Tourists’ Recreation Experiences in Dark Tourism". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/10084771581637334157.
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碩士逢甲大學
景觀與遊憩碩士學位學程
100
According to the World Tourism Organization reports that tourism was the largest source of foreign exchange earnings for countries, contributing to almost 8 percent in economic revenues worldwide.Travel to and experience of places associated with death is not a new phenomenon. Moreover, regardless of the increasing attention paid to this special subject area by the media and academic, despite increasing academic attention paid to dark tourism, understanding of the concept remains limited. That is to say, the literature focuses primarily on the motivation and perception of dark tourism; less attention, however, has been paid to the demand for ‘dark’ touristic experiences and revisit intention. This study include acceptable degree of dark tourism, motivation, attitude, recreational experience, and revisit intention , This study also discussed difference between tourist and victim family member. Although , the term ‘dark tourism’ has entered academic discourse and increasing academic attention paid on it, but dark tourism literature and understanding of the concept remains limited. In data analyzies this study use of Exploratory Factor Analysis to find the best combination then to use of Confirmatory Factor Analysis to test the relationship between each essential. At last , this study use of Structural equation modeling to find overall mode and compare two different mode about tourist and victim family member. In this study, the research area is Taipei 228 Memorial Museum, and proceed to questionnaire examine by way of museum visitors, and before each survey examine, we would explain and illustrate topics with oral. There was six parts of the questionnaire, The fisrt five parts of the questionnaire use of Likert’s five-point scale items, and the last part was the basic features for visitors and the travel behavior. As a result, in this study except the attitude, other essential relations are supported and also apply to other two models that victim family member have a great influence on the result, and the reason may be theirs’ different life history. Based on the results of this study new insight was gained into the experiences of visitors to dark tourism sites, which in turn have theoretical and practical implications. The findings suggest that future research can confer with different directions and types, we also hope that theory of dark tourism may be towards including more educational and ethical consideration,also make this concept universally and increase dark tourism attraction.
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Hsu, Shu-Han, i 許舒涵. "Three Essays in Tourism Finance: Chinese Tourists to Taiwan". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/428sks.
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博士國立中興大學
應用經濟學系所
107
With the rising tide of globalization, international exchanges and interactions are becoming increasingly frequent. International tourism has become one of the most important and fastest growing industries in Taiwan. With President Ma Ying-Jeou relaxed the Cross-Strait tourism policy since 2008, from 2010 onwards, China has quickly become the largest source of international tourists visiting Taiwan. Consequently, China has also become the major country affecting the development of Taiwan’s tourism economy. This dissertation contains three essays. The study uses Chinese tourists as the major focus of its analysis. Three essays in this thesis focuses on tourism finance in the Chinese Tourists to Taiwan during the year 2013 to 2018. The first essay examines the impact of Cross-Strait political and disaster-related events on the numbers of Chinese tourists visiting Taiwan during the period 2014 - 2018. We use the event study method to observe whether the numbers of tourists have changed abnormally before and after the occurrence of major events on both sides of the Strait. Ordinary least-squares (OLS) and three different types of conditional variance models, namely, GARCH (1,1), GJR (1,1), and EGARCH (1,1), are used to estimate the abnormal rate of change in the number of tourists. The empirical results show Group-type tourists are the most sensitive to the impact of Cross-Strait political events. Second, Individual-type and Medical-type tourists are not affected by political events. From the results of the disaster-related event research, it has been found that the impact of disasters and accidents on the number of Chinese tourists visiting Taiwan mainly depends on the level of an incident’s impact. These suggests that tourism businesses in Taiwan should enhance their own competitiveness, and extricate themselves from the vicious cycle of price competition (low cost group tourism). To promote a unique style of tourism, establish tourism groups with specific purposes, and create a friendly and safe tourism environment. The second essay investigates the short-run and long-run persistence of shocks to the change rate of Chinese tourists to Taiwan. The daily data used for the empirical analysis is from 1 January 2013 to 28 February 2018. Three widely-used univariate conditional volatility models, namely GARCH(1,1), GJR(1,1) and EGARCH(1,1), are used to measure the short-run and long-run persistence of shocks, as well as symmetric, asymmetric and leverage effects. Three different Heterogeneous AutoRegressive (HAR) models, HAR(1), HAR(1,7), and HAR(1,7,28), are considered as alternative mean equations for capturing a variety of long memory effects. The mean equations associated with GARCH(1,1), GJR(1,1) and EGARCH(1,1) are used to analyse the risk persistence of the change in Chinese tourists. The exponential smoothing process is used to adjust the seasonality around the trend in Chinese tourists. The empirical results show asymmetric impacts of positive and negative shocks on the volatility of the change in the number of Group-type and Medical-type tourists, while Individual-type tourists display a symmetric volatility pattern. Somewhat unusually, leverage effects are observed in EGARCH for Medical-type tourists, which shows a negative correlation between shocks in tourist numbers and the subsequent shocks to volatility. For both Group-type and Medical-type tourists, the asymmetric impacts on volatility show that negative shocks have larger effects than do positive shocks. The leverage effect in EGARCH for Medical-type tourists implies that larger shocks would decrease volatility in the change in the numbers of Medical-type tourists. These results suggest that Taiwan tourism authorities should act to prevent the negative shocks for the Group-type and Medical-type Chinese tourists to dampen the shocks that arise from having fewer Chinese tourists to Taiwan. The third essay examines the spillover effects between the rate of change in the numbers of Chinese tourist arrivals and the rate of change in the numbers of international traveller arrivals. Using daily data for Chinese tourists and international travellers visiting Taiwan over the period from 1 January 2014 to 28 February 2018, together with the Diagonal BEKK model. The empirical results show that there is positive Granger causality relationship between the change rate in the number of international travellers in the previous period on the numbers of Chinese tourists in the current period visiting Taiwan. Moreover, international tourism demand had spillover effects on to Chinese tourism demand that were greater than the Chinese tourism demand spillover effects on to international tourism demand. The empirical findings suggest that Taiwan should abandon its development strategy of focusing only on a single market, namely China, and to be pro-active in encouraging visits by international travellers to Taiwan for sightseeing purposes, thereby increasing the willingness of international travellers to visit Taiwan.
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CHOU, TZU-CHENG, i 周子琤. "A Study on Tourists’ Intention of Choosing Green Tourism". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/p6vb88.
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碩士國立澎湖科技大學
行銷與物流管理系服務業經營管理碩士在職專班
106
Due to global environmental changes and climate deterioration, awakening people’s awareness of energy conservation and carbon reduction behavior .Therefore, green tourism that promotes ecological protection has become a tourism science. This study intends to explore the passengers’ intention to switch to green tourism based on the theory of planned behaviors. Using the Taiwanese population as the research mother to conduct an online survey on the general public online group, From February 2018 to the end of April, 430 respondents took part in this survey. After the questionnaire was recovered, statistical analysis was conducted using SPSS and use AMOS to analyze the structural equation model.The results of the study found that travelers lack knowledge about green tourism and the market is not universal. There are still barriers to promotion. In the research aspect, "environmental knowledge" and "ecological belief" have a positive influence on "green travel attitude";"External influence" has a positive effect on "subjective norms", but "environmental concern" has no significant effect on "subjective norms";"Green self-efficacy" and "personal habits" have a positive impact on "perceived behavioral control"; In addition, "Green travel attitude" and "perceptual behavior control" have a significant positive impact on "behavioral intentions", but "subjective norms" have no positive effect on "behavioral intention". The conclusion of the study can be used as a reference for the government to make tourism decisions or green tourism industry.
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Grabowski, SM. "Tourism and acculturation : exploring the experiences of volunteer tourists". Thesis, 2014. http://hdl.handle.net/10453/34425.
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University of Technology Sydney. Faculty of Business.NO FULL TEXT AVAILABLE. This thesis contains 3rd party copyright material. The hardcopy may be available for consultation at the UTS Library.
NO FULL TEXT AVAILABLE. This thesis contains 3rd party copyright material. ----- The aim of this thesis was to explore the role of acculturation in the volunteer tourist experience. Acculturation is the process of change that occurs when an individual comes into contact with another culture. Acculturation is an interdisciplinary phenomenon, therefore theory from cross-cultural psychology, anthropology and sociology has been drawn on to examine its application to volunteer tourism. In this context the experience was conceptualised as an incomplete cyclical process: It was postulated that the cultural contact experienced at each stage of the process produces a change in the individual and as a result he/she does not return as the same person as before he/she departed. The methodological approach adopted in this study was underpinned by social constructionist epistemology. A qualitative case study was employed with longitudinal methods as the aim was to investigate a process which involves several stages. The participants, 12 volunteer tourists from the organisation Youth Challenge Australia who travelled to Costa Rica, Mexico or Vanuatu for a period of six to 10 weeks, were interviewed pre-trip, immediately upon return home and six months after their return. Additionally, some of them completed journals while they were away and weekly online surveys when they returned. The study found that, at each stage of the tourist experience (pre-departure, in-country and re-entry), volunteer tourists experience cultural contact with the home (first) culture, the host (second) culture and the volunteer (third) culture. There are two important components of this cultural contact. The first component is “cultural distance” which, in this study, manifested as language, understanding of time, and social practices. The second is “relationships” which transcend the geographical zone in which the volunteer is situated because volunteers maintain contact with all three cultures at each stage of their experience. The outcome of cultural contact is a change to self exhibited by stress and coping, cultural learning and social identification. The implications of these findings are, that in order to facilitate the acculturation process of volunteer tourists, volunteer tourists must be made aware of cultural differences as these will impact their experience. They must also be aware of the degree to which relationships with the host community, fellow volunteer tourists and people at home, could potentially affect their whole experience and understanding of self.
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Prayag, Girish. "Visitors to Mauritius place perceptions & determinants of repeat visitation /". 2009. http://hdl.handle.net/10289/3975.
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Wen, Li-Ting, i 温立婷. "A Study of Mainland Tourists’ Satisfaction toward Liouhe Tourist Night Market". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/28143463254024627943.
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碩士國立中山大學
企業管理學系研究所
101
To promote one of Taiwan’s important tourism assets “night markets” and profit in a big way from the new travel opportunities of mainland China tourists, this study examines mainland tourists’ consumer characteristics, satisfaction, and the likelihood of revisiting and recommending Liouhe Tourist Night Market. The results show whether the marketing mix suits their needs, and provides suggestions for further improvement to raise the overall satisfaction. We expect to use Taiwan’s popular night market culture to attract more mainland tourists and increase the economic efficiency of tourism. The sample included 153 mainland tourists who stayed in Happy Garden Motel and had visited Liouhe Tourist Night Market. The questionnaires consists 30 questions of six dimensions including facility management, price, souvenirs and snacks, atmosphere, service quality and others. The study adopts a customer satisfaction measurement model to examine mainland tourists’ expectation and perceived performance, and analyse their revisit and recommendation intentions.The results show that most mainland tourists who visited Liouhe Tourist Night Market were around age 30 to 60, over 70% were married, and college or university education, and their occupation were business managers or employees with an annual salary of RMB $100,000 to $199,999. The perceived performance is lower than expectation, and it shows that the marketing mix of Liouhe Tourist Night Market didn’t satisfy their needs. Their feedback of customer satisfaction, revisit and recommendation intentions toward Liouhe Tourist Night Market were “neither agree nor disagree” and “somewhat agree.”
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Wang, Ying-Chien, i 王櫻蒨. "What Tourist Attention and Real Feelings for Tourists of Tourism Factories? By Using Online Reviews and Sentiment Analysis". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/yaqgm8.
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碩士國立臺灣科技大學
企業管理系
107
The growth of the Internet has led to a vast increase in online user reviews of business and a variety of different purchases, making electronic word of mouth (eWOM) an important factor in consumer decisions. As people start to focus more on the quality of the tourist experiences, the demand for unbiased travel information has increased particularly for the tourism industry. Recently, many local factories are becoming tourist destinations in Taiwan. For this reason, we chose tourism factories as our subject of study. We first extracted the key dimensions by obtaining the relevant data of the tourism factories from Google Map combined with word frequency analysis and clusters of terms based on destination image. Then we applied sentiment analysis to analyze tourists’ online reviews corresponding to each destination image. We chose relatively negative categories for post-hoc analysis to reveal why tourists felt unpleasant. Furthermore, we used boxplot to examine the relationship between the tourists’ feeling and satisfaction. The findings provide useful insights for practice and future research in management.
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Shunying, Huang. "Generational analysis on tourists' travel behaviors: exploring Chinese outbound tourists". Master's thesis, 2018. http://hdl.handle.net/10071/18606.
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China is now considered a newly emerging tourism market that is worthy of more
attention. Due to Confucian philosophy, Chinese way of living is quite different from other
countries. Additionally, given the massive changes in China’s recent history and the lack of
related study concerning this market, the present research aims to investigate Mainland
Chinese outbound tourists’ travel behaviors from a generational perspective and identify the
similarities and differences among them, since distinctive attitudes, values, and behaviors
exist among different cohorts. In this case, interviews are conducted on two Chinese
generations (Social Reform Generation and Only-Child Generation); and five variables are
chosen, namely, travel motivation, information sources, preferred activities, destination
evaluation concerns and post-visit behavioral intentions.
The results of this study reveal that: these two generations are similar in travel motivation,
and they both concern for personal safety, food experience and friendliness of local people.
However, they are different in information search; besides, though they are quite similar in
preferred activities, Only-Child Generation prefer shopping also and is more likely to revisit
and share experiences online than Social Reform Generation.
It is necessary for a destination and service providers to gain insights into Chinese
outbound tourists and tailor strategies to meet their expectations. Therefore, based on the
findings, touristic offers must be developed and continuously adapted to tourists’ changes in
terms of needs and travel behaviors of different segment, in accordance with the target of
corresponding marketing practitioners.A China é hoje em dia considerada um novo mercado emergente e, devido à filosofia confucionista, o seu modo de vida é significativamente diferente dos restantes países. Adicionalmente, considerando as enormes mudanças na história recente da China, e à falta de estudos sobre este mercado, o presente estudo tem como objetivo investigar o comportamento dos turistas da China continental, tendo em conta a diferença das gerações, atitudes, valores e comportamentos enquanto turistas. Desta forma, a pesquisa foi realizada em duas gerações chinesas, a Geração de Reforma Social e a Geração de Filho Único; e cinco variáveis foram analisadas, nomeadamente, motivação de viagem, fontes de informação, atividades preferidas, preocupações de avaliação de destino e intenções pós-visita. Os resultados demonstram que estas duas gerações são similares em termos de motivações em viajar e ambas têm em consideração segurança pessoal, experiência gastronómica e simpatia local. No entanto, diferem enquanto procura de informação, Apesar de semelhantes nas atividades preferidas, a Geração do Filho Único dá muita importância à experiência das compras e tem maior probabilidade em revisitar o país em questão, tal como partilhar a sua experiência "online". É necessário que o destino turístico e as empresas que dele fazem parte tenham uma maior visão e conhecimento sobre os turistas chineses, para trabalharem em estratégias que satisfaçam as suas expectativas. Portanto com base nos resultados, a oferta turística deve ser desenvolvida e continuamente adaptada às mudanças dos comportamentos dos turistas em todos os diferentes segmentos.
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Lo, Yen-Ling, i 駱彥伶. "Harry Potter's film tourism-the Fantasy gaze of Taiwanese tourists". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/2su6vm.
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碩士國立臺灣師範大學
歐洲文化與觀光研究所
102
The motivation of this research derives from the increasing importance of Harry Potter in recent years, as well as the critical role of film tourism in Harry Potter multicultural phenomenon. With a relevant review on Harry Potter, there are no domestic studies focused on its effect upon tourism from the perspective of tourism. Hence, Harry Potter related film tourism is chosen as a case study in this research. This study examines the tourism context from producing film attractions in the United Kingdom triggered by Harry Potter films, the travel intermediaries from Taiwan and the United Kingdom both constructed the fantasy gaze of Taiwanese tourists. In particular, the part of fantasy gaze focuses on that tourists slip between the actuality and virtuality in the Harry Potter attractions, and the locations function as liminal spaces. The most important is that the fantasy gaze can be attributed to the multiplicity of places. Documentary analysis and in-depth interviews are adopted, drawing upon theories of film tourism and semiotics, culture on display, hermeneutic circle, tourist gaze, and authenticity. This research is divided into four parts: Firstly, the fictitious story becomes three-dimensional and authentic by location shooting. Because of location shooting, a flat story can possess specific landscapes and a predecessor of attraction can be shaped. Second, based on the producing attractions in the United Kingdom, I explore the local attractions using Harry Potter markers turn the space into a talking environment, and make the actual attractions can lay out a virtual magic imagination. The magic displays have reshaped the local landscape and connected with imagination, sight, culture. Third, travel intermediaries in Taiwan and the United Kingdom contribute to social construction of the Harry Potter landmarks, attracting tourists to collect these landmarks, and furthermore the photos and blogs from tourists represent the landscape as well. Forth, when Taiwanese tourists visit Harry Potter attractions, they have special fantasy gaze and performances. In addition to gazing on the actual attractions, the virtual film scenes tend to emerge from tourist’s mind. They also mentally and bodily simulate the movie characters. By this way, tourists can get magic pleasure and fulfill their desire. Although Harry Potter stories and tourism base on a virtual context, tourists are still willing to accept and believe this story. Nothing is real except what the tourists believe. Through the actual tourist experience and magic display, authenticity can exist in the Harry Potter tour.
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Cheng, Yan Lee, i 李政諺. "Research on Tourism Behaviour when Tourists are at Yi-Lan". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/49248585112262423544.
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碩士國立臺北大學
企業管理學系
94
According to Tourism Bureau, statistics shown that in 2004, total number of Taiwanese tourists travel with the country is 109,338,000 times. Compared to 2003, it increased 6.8% and that is a 90% tourist rate with an average of 5.7 times traveling times per person. Taiwanese travel within the country expenditure is as high as 247.8 billion NT Dollars. Compared with 2003, it increased 13.6 percent. This research will distribute questionnaires as a research tool. According to Engel et al. (1984), suggested EKB model(purchasing decision model), will be used as my main frame of my research model. I will make the use of literature review to sum up the research variables and research design. Tourists’ motivation, tourists’ information gathers, plan selecting, tourist behaviour and the basic information are asked in the questionnaires. After the survey is being collected back, SPSS statistical software is being used to analyze the data to study the interrelationships between the variables and the result can be used for further research. Research results will be provided to Yi-Lan tourism for identifying tourists’ characteristics and I hope this research can contribute the local government and tourism industry as a guide in “tourist marketing” and “event planning”.
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Lo, Wei Lun, i 羅尉綸. "Using tourists’ preference to investigate the attractiveness of tourism destinations". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/37419795267571600553.
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碩士國立宜蘭大學
建築與永續規劃研究所碩士班
103
A successful tourism industry can enhance regional economic development, and it can bring in an enormous amount of economic benefits. This study explores the factors of tourists’ consideration when they choose travel destinations by using the questionnaires to get tourists’ preference. Then the author established the evaluation model and the criteria to analyze the factors that the different aged tourists consider when they choose travel destinations. This study can provide reasonable and executable assessment criteria. It is expected to enhance the destinations’ attractiveness for appeal tourists to increase amount of tourists and upgrade the competitiveness of the tourist destinations. This study used Support Vector Machine and Rough Sets Theory to investigate the attractiveness of tourism destinations. Support Vector Machine has the capability of prediction and classification. It can classify complex and multi-dimensional data precisely by selecting and setting the parameters of kernel functions to build classification models. Rough Sets Theory can classify data according to the characteristics, the decision rules would be gained then. The problems can be figured out from the rules consequently. According to the results of the study, the tourists consider that travel safety is the most important factor. Other important factors include: (1) the quality of accommodation, (2) typical foods, (3) quality and variety of products in the shops, and (4) artistic and cultural cities. For the tourists of above 50 years old, travel safety is the most important factors too, and they also attach importance to the quality of accommodation. The preference for the tourists of under 50 years old are different from the tourists of above 50 years old. The tourists of under 50 years old do not care about the travel safety so much. This study suggests that tourism industry can focus on the results of this study to improve the competitiveness of the tourist destinations and to enhance the quality of tourism.
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Lien, Chen Ai, i 陳愛蓮. "The Customized Wellness Tourism for Mainland Individual Tourists to Taiwan". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/48547906218531622089.
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碩士國立高雄餐旅大學
旅遊管理研究所在職專班
103
Wellness is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity. One could easily be healthy but not necessarily happy. Wellness includes various related concepts, such as well-being, quality of life, holistic practice, and spiritual beliefs. Wellness tourism has become the trend in Europe and America for years, but it is just at the initial stage of development in Taiwan. Currently the Mainland tourists are the largest source of tourists to Taiwan, however, the satisfaction of the Mainland group tourists gradually decreased. In order to improve the quality of tourism for the Mainland individual tourists to Taiwan, the travel industry personnel should share the concept and characteristics of wellness tourism with the tourists while making the customized itinerary for them. It will not only fulfill the demand of individual customers, but also increase the intention to revisit Taiwan, which further enhances the market share of wellness tourism in Taiwan. The purposes of this study were: 1. To explore the awareness and demand of the individual mainland tourists to Taiwan on the customized itinerary provided by the travel industry personnel. 2. To understand the awareness, participation needs, and expectations of the individual mainland tourists for wellness tourism. 3. To help the tourism industry personnel plan for the needs of different tourists and develop the mass customized wellness tourism trips. In order to understand the diversity of awareness and demand of individual Mainland tourists, 12 individual mainland tourists who have been to Taiwan were invited to take part in this qualitative research. The semi-structured in-depth interviews and thematic analysis were conducted to realize the thoughts of interviewees on thecustomized itinerary for wellness tourism. Finally, the researcher interprets the data and develops the customized itinerary of wellness tourism for individual mainland tourists to Taiwan. Four essential themes were found: 1. Interviewees appreciate the freedom and pleasure of sightseeing so they choose the Individual Visit to Taiwan. 2. Professionally customized itinerary allows visitors to enjoy the reassurance of travel. 3. Interviewees want to join the wellness tourism in order to be well, healthy, and happiness. 4. Interviewees look forward to participating in wellness tourism in Taiwan. The study found that the interviewees are willing to accept the customized itinerary and look forward to the opportunity of wellness tourism in Taiwan. If the travel industry personnel can focus on the development of wellness tourism and also the customized itinerary, there will be places for the Blue Ocean Strategy apart from the existing market competition in the Red Sea.
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Chang, Yi-Ting, i 張宜婷. "Factors Influencing Why Tourists Buy Souvenir at Culture Tourism Spot". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/67209237041693238895.
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碩士銘傳大學
觀光事業學系碩士班
100
The culture tourism spot has become popular tourist site and attracts tourists to visit in many countries worldwide. Tourists can recall and better understand history and culture by visiting culture tourism spots, where record predecessors’ life styles and the values of politics and culture. Therefore, visiting culture tourism spot is a travel experience that pursues culture education and real historic memories. In order to tangibilize travel experiences, the purchase of souvenirs is a major tourist activity. Souvenir selling has thus become an important part of travel revenues. However, despite the importance of souvenirs in tourism industry, there is a lack of empirical research regarding the product attritube and purchase motivation of culture tourism spot souvenirs . Although early and recent souvenirs studies provided rich and useful information, they did not examine the specific issues in our research. Consequently, the objective of this study is to explore the reasons why tourists purchase souvenir at culture tourism spot in terms of their purchase motivations and product attributes preferences In order to achieve this goal, an in-depth interview was conducted. A total of 16 respondents (2 souvenir manufacturers, 3 souvenir vendors, and 10 general consumers) participated in the in-depth interview. The average time of in-depth interview was 69.74 minutes. A member check method was also adopted to evaluate the reliability and accuracy of interview data. Moreover, a content analysis method was used to analyze the interview data. A total of 17 attributes of souvenir product preference and 30 souvenir purchase motivation were generated from the analysis. The judge A and B’s intrajudge were 0.982 and 0.983 respectively, and the Judge C’s interjudge reliability was 0.971 and 0.974 respectively, thus the content analysis process is reliable. In the quantitative part, 173 samples were collected for the pre-test, and 1067 examples were obtained to establish the stability of this scale. Based on the findings of this study, 10 dimensions of the souvenirs product attributes and 18 purchase motivation were obtained in this study, validity by exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). This study also exhibited discriminant validity. The finding of this study provides important management for store owner, also could implement the scale to measure souvenirs product attribute and purchase motivation at culture tourism spots, owner could measure consumer’s preferences through this scale, and In addition, this study also provides important management implications and recommendations for follow-up studies.