Rozprawy doktorskie: „Tourist satisfaction”

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Wickey, Jessica. "Guest Satisfaction Analysis of a Casual Dining Restaurant: A comparison of tourist VS non-tourist satisfaction scores". Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/6035.

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Purpose - The purpose of this study is to analyze guest/customer satisfaction surveys of a casual dining restaurant in the Orlando, Florida area; specifically, to analyze if there is a difference between satisfaction levels of tourist and non-tourist guests. The guest satisfaction surveys were analyzed on eight dimensions of satisfaction; Pace of Service, Service Overall, Server Communication & Accuracy, Food (Taste & Quality), Food Preparation, Bar (Beer, Wine, & Cocktail), Gratefulness, and Atmosphere in whole (including atmosphere and cleanliness).The eight dimensions were evaluated in the GPS (guest pulse survey) based on a Net Promoter Score, or NPS&"174; system, and were compared by guest type: tourist versus non-tourist. Multiple linear regression analyses results concluded that the dimensions of Pace, Service Overall, Food, Food Preparation, and Atmosphere were predicators of Overall Satisfaction for tourist respondents. Service Overall, Server Communication, and Gratefulness were predictors of Overall Satisfaction for non-tourist respondents.
M.S.
Masters
Hospitality Services
Hospitality Management
Hospitality and Tourism Management

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2

Huh, Jin. "Tourist Satisfaction with Cultural / Heritage Sites: The Virginia Historic Triangle". Thesis, Virginia Tech, 2002. http://hdl.handle.net/10919/32742.

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Cultural/heritage tourism is the fastest growing segment of the tourism industry because there is a trend toward an increased specialization among tourists. This trend is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people (Hollinshead, 1993). Especially, Americans' interest in traveling to cultural/ heritage destinations has increased recently and is expected to continue. For example, cultural/heritage sites are among the most preferred tourism experiences in America. (Virginia Department of Historic Resources, 1998) The recent studies about cultural/heritage tourism focused on the characteristics of tourists who visited cultural/heritage destinations. The study attempts to investigate the relationship between cultural/heritage destination attributes and tourist satisfaction, and to identify the relationship between cultural/heritage destination attributes and tourist satisfaction in terms of selected tourists' demographic characteristics and travel behavior characteristics. The expectancy-disconfirmation theory provided a conceptual framework for this study. The expectancy-disconfirmation theory holds that consumers first form expectations of products or service performance prior to purchasing or use. Subsequently, purchasing and use convey to the consumer beliefs about the actual or perceived performance of the product(s) or service(s). The consumer then compares the perceived performance to prior expectations. Consumer satisfaction is seen as the outcome of this comparison (Clemons & Woodruff, 1992). The study area for this study was Virginia Historic Triangle (Williamsburg, Jamestown, and Yorktown). Virginia Historic Triangle has been called the largest living museum in the world. Furthermore, it is one of America's popular vacation destinations, attracting more than 4 million tourists each year. The data of this study were collected from the on-site survey method. The sample population for this study was composed of tourists who visited Virginia Historic Triangle between June and August in 2001. The survey was conducted at five different sites in the Virginia Historic Triangle. Out of 300 questionnaires, 251 were usable. Therefore, the data from 251 respondents were analyzed in this study. Appropriate statistical analyses such as frequencies, descriptive, factor analysis, correlation analysis, multiple regressions, Multivariate Analysis of Variance (MANOVA), Analysis of Variance (ANOVA), and Multivariate Analysis of Covariance (MANCOVA) were used according to respective objectives and descriptors. The factor analysis was conducted to create correlated variable composites from the original 25 attributes. Using factor analysis, 25 destination attributes resulted to four dimensions: General Tour Attraction, Heritage Attraction, Maintenance Factors, and Culture Attraction. These four factors then were related with overall satisfaction. Correlation analysis revealed that four factors were correlated with tourists' overall satisfaction. The multiple regression analysis revealed that there was relationship between cultural/heritage destination attributes and tourists' overall satisfaction. MANOVA revealed that there was significant difference between derived factors in relation to only total household income and the length of stay among 10 demographic and travel behavior characteristics. ANOVA revealed that there is a significant difference in the overall satisfaction of tourists by gender, past experience, and decision time to travel. Finally, MANCOVA revealed that only one of the control variables (past experience) controlled the relationship between the overall satisfaction of tourists and derived factors. Based upon the results of this study, several recommendations can be made to increase tourists' satisfaction with the Virginia Historic Triangle. First, comprehending what tourists seek at cultural/heritage attractions will help tourism marketers better understand their customers. Second, identifying which attributes satisfy the tourist who visit cultural/heritage destinations will help tourism planners develop appropriate strategies to attract their customers and serve them effectively. Third, knowing who the satisfied tourists are may help reduce marketing costs and maintain cultural/heritage destinations' sustainability.
Master of Science

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3

Hoang, Vinh. "Swedish tourists’ perceptions, satisfactions and behavioral intentions toward Thailand Destination. A study based on the post-purchase stage". Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25305.

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To explore the destination images of Thailand as a tourist destination from the point of view of Swedish Generation X tourists in Västerås by examining their satisfaction/dissatisfaction and behavioral intentions after traveling to Thailand. To test the theoretical DI formation and interrelationships of those components. A qualitative research approach with in-depth interviews to collect empirical date derived from respondents’ first-hand experiences. Destination Image Theory was used as a background and Content Analysis Approach was used to analyze data. Thailand was perceived positive and negative by Swedish generation X tourists in Västerås. They were satisfied with their stay at Thailand. After traveling to Thailand, most of them would like to revisit Thailand, but few of them want to travel to new destination. All of them are willing to tell friends or relatives about their experiences in Thailand.

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Pham, Tran Truc Vien. "The influence of social interactions on tourist experience and tourist satisfaction: A study of group package tours in Vietnam". Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2022. https://ro.ecu.edu.au/theses/2555.

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Owing to the nature of tourism services, in most cases tourists experience a tourism service in the presence of service personnel and fellow tourists. Scholars and practitioners have been interrogating the role of co-creation in providing tourists with a superior experience and increased tourist satisfaction. Within a group package tour (GPT), tourists appear to be active co-creators of their experience through tourist-to-tour guide interactions (TGIs) and tourist-to-tourist interactions (TTIs). TGIs and TTIs also seemingly play an important role in determining tourist satisfaction through tourist experience. However, very little research has examined the influence of TGIs and TTIs on tourist experience and tourist satisfaction. The overall purpose of this study is to examine the influence of TGIs and TTIs on tourist experience and tourist satisfaction in GPTs. To do this, this study aims to (1) identify specific forms of TGIs and TTIs in GPTs and explore factors influencing TGIs and TTIs, (2) investigate the importance and performance of forms of TGIs and TTIs, and (3) examine how TGIs and TTIs influence tourist experience and tourist satisfaction in GPTs. The characteristics of GPTs in Vietnam provided an ideal research context for addressing these research objectives. A sequential mixed-method approach consisting of two research stages was adopted in the research design. The qualitative study involved participant observations in three GPTs and thirty-three qualitative in-depth interviews were conducted to achieve the first research objective and thus help develop the questionnaire used in the quantitative study. The quantitative study employed a questionaire survey as the main method of data collection and examined the influence of TGIs and TTIs on tourist experience and tourist satisfaction. The qualitative study found that ten forms of TGIs and eight forms of TTIs commonly occurred in the GPTs in Vietnam. Most of the TGI forms were service-oriented interactions while most of the TTI forms were social-oriented interactions. These forms of TGIs and TTIs were allocated to the four quadrants of an importance-performance analysis matrix through an importance-performance analysis using the quantitative data, which identified managerial implications for tour operators, tour businesses and tour guides. The quantitative study found that the quality of TGIs positively influenced the four dimensions of tourist experience (i.e., learning, enjoyment, escape, aesthetics), but that the quantity of TGIs negatively influenced the four dimensions of tourist experience; both the quantity and quality of TTIs positively influenced the four dimensions of tourist experience. The quantity and quality of TGIs as well as the quantity and quality of TGIs significantly determined tourist satisfaction through the four dimensions of tourist experience. This study (1) contributes to the literature on social interactions in tourism services by identifying forms of TGIs and TTIs and the factors influencing TGIs and TTIs in GPTs; (2) enriches and advances the literature on co-creation of tourist experience from the tourist perspective by examining the role of tourists in co-creating their experience through TGIs and TTIs and by investigating the role of social interactions in making tourist experience; and (3) provides a broader understanding of tourist satisfaction in the context of GPTs through its attempts to investigate the role of TGIs and TTIs in determining tourist satisfaction through tourist experience. The study results offer invaluable practical insights and directions for tour operators, tour guides and other tour businesses to improve relevant tourism management practices.

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Jew, Jeongyong. "Links Between Cultural Heritage Tourism and Overall Sense of Tourist Well-Being". Thesis, Virginia Tech, 2015. http://hdl.handle.net/10919/53702.

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Cultural heritage tourism is still the growing segment of tourism industry. Moreover, many tourists prefer exploring something new, cultural heritage tourism (CHT) has become one of the major "new" segments of tourism demand. Therefore, it is true that cultural heritage tourism has been one of the major sources of both quantitative and qualitative growth of tourism industry in many countries. In regard to the context of cultural heritage tourism industry, by identifying the relationship and impacts between tourist motivations, tourist satisfaction, and overall sense of tourist well-being, tourism marketers and administrators who are engaged in cultural heritage tourism can improve strategies for creating tourist's distinctive experiences, allowing tourists to become more physically and emotionally engaged in cultural heritage tourism destinations. However, there is, if any, very limited work that explores the link between cultural heritage tourism experiences and overall sense of tourist well-being induced by these experiences. Therefore, this study examines what attributes on tourist motivation contribute to the overall sense of well-being of tourists who visit cultural heritage tourism destinations. Therefore, this study examines what attributes on tourist motivations contribute to the satisfaction and the overall sense of well-being of tourists who visit cultural heritage tourism sites. An online survey using panel data from a marketing research company was used to collect 350 completed questionnaires. Tourist motivations (HONs and LONs), tourist satisfaction, and overall sense of tourist well-being were measured using different scales from previous researches discussed in the literature review. This study conducted various analyses including a profile of 350 respondents based on descriptive statistics, exploratory factor analysis of tourist motivations, correlation analysis of all constructs, and path analysis for the conceptual study model to understand the relationships between tourist motivations and tourist satisfaction, tourist motivations and overall sense of tourist well-being, and tourist satisfaction and overall sense of tourist well-being and identify impacts of each construct on the study model. This study contributes to the growing body of knowledge in understanding the link between cultural heritage tourism and overall sense of tourist well-being and identifying the perceived value and critical role of tourist motivations and tourist satisfaction connecting to overall sense of tourist well-being by establishing a theory based on empirical link between tourist motivations and overall sense of tourist well-being via tourist satisfaction in the context of cultural heritage tourism business.
Master of Science

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6

Al-Khayat, Anaam. "The connection between image, symbolism, tourist expectations and satisfaction". Thesis, Edinburgh Napier University, 2009. http://researchrepository.napier.ac.uk/Output/6491.

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Tourism makes a major contribution to most economies particularly developing economies. In developing countries, tourism is important as a means of earning hard currencies and creating employment. Therefore the means of stimulating tourism and promoting potential destinations is worthy of investigation. In this thesis the focus is on investigating the use of images of nations' culture and heritage to promote those destinations in the developing world to affluent western tourists. An extensive literature review is undertaken in the thesis to demonstrate and understand the relationship between place and its portrayal to give expectations in the minds of tourists. There are many means of portraying the images, notably television, the Internet and paper based brochures which are the subject of this thesis. This review led to the construction of the hypothesis that if images are realistic depictions of place then expectations will be closer to experience. If this gap is small then it is further hypothesised that satisfaction will result. To explore and test this hypothesis a positivist research approach is pursued. The research method used is principally that of case studies in which three countries (Egypt, India and Turkey) are taken as representative of developing/emerging nations. First, the use of images to promote travel to these countries is tested by conducting a content analysis of "quality broadsheet" newspapers. Then a questionnaire based survey is undertaken to understand how people from affluent backgrounds perceive samples of images emphasising culture and heritage and how they identify the images with place. Next, samples of first time tourists to Egypt, India and Turkey are surveyed before experiencing the destination and again after visiting the destination. Then to add depth, samples of the tourists surveyed were interviewed and invited to discuss their experiences. The findings of the content analysis resulted in evidence to support the premise that images of culture and heritage are used to promote destinations to affluent potential tourists. From the first survey, results showed that on the whole potential tourists correctly associated images with the destination. Further, it was found that images judged to be realistic, raised expectations in the minds of potential tourists. Then from the pre and post visit survey, factor analysis was used to create measures of expectations of place and measures of experience of place. The gap between the measures of experience and expectation was then computed and found to be negatively correlated with satisfaction. The in depth interviews gave similar findings to the quantitative analysis and by triangulation helped to validate the research. Thus the hypothesis that accurate representation of place based on culture and heritage imagery leads to expectations which are close to experience is accepted. Further, it was found that if the expectation/experience gap is small then satisfaction is likely to result. These findings give valuable tools, whether company based or in national development agencies, to ensure that the accuracy of portrayal of cultural images to promote destinations to affluent consumers and thus ensuring satisfaction is more likely, which in turn results in an increase in the potential for return visits.

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Siri, Raktida. "Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand". Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc9827/.

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The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated to visit the Bangkok area by both push and pull factors. Family and/or friends and the Internet were considered as important sources in trip decision making. Indian tourists were generally satisfied with the Bangkok area's attributes. They also showed the desire to revisit and recommend Bangkok and Thailand as travel destinations.

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Noaman, Samar Billi. "Tourisme médical : comprendre les comportements de consommation des voyageurs et enjeux stratégiques pour le Liban". Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E033/document.

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Une littérature de fond sur le tourisme médical a été attribuée aux motivations des touristes médicaux. Des académiciens ont étudié les expériences des touristes médicaux et leur niveau de satisfaction. Néanmoins, le lien entre ces deux concepts a rarement été examiné dans la littérature sur le tourisme médical. Ainsi, cette étude examine les motivations des touristes médicaux destinées pour le tourisme médical et l’effet de ces motivations sur leur perception de la qualité, de la satisfaction, et de l’intention de revisiter. En outre, l’étude vise à explorer les différentes caractéristiques des touristes médicaux qui rendent à des classements différents. L'objectif est d'étudier les caractéristiques qui attirent les touristes médicaux vers la destination, pour améliorer leurs expériences et leurs satisfactions en matière de tourisme médical. De manière empirique, cette étude privilégie la destination touristique médicale, au niveau commercial et national pour un niveau mondial, en abordant les motivations et les perceptions des touristes médicaux. Les fondements théoriques sont tirés de la théorie «push» et «pull», du processus de prise de décision en cinq étapes, en plus des théories issues de la qualité de perception des services et la satisfaction de la littérature. Un cadre conceptuel a été développé pour illustrer la relation entre les variables de l’étude. Les motivations ont été classées en attirer «push» et pousser «pull». Les motivations d'attirer ont été classées en motivations associées à la destination, aux attributs médicaux, à la commodité et au prix. La qualité perçue a été classée en médecine et touristique. Méthodologiquement, l’étude incorpore une approche de triangulation où les données primaires ont été collectées auprès de fournisseurs impliqués dans le tourisme médical via des entretiens et auprès de touristes médicaux via une enquête. Huit entretiens ont été menés avec des fournisseurs de tourisme médical dans les pays d’étude, afin d’obtenir des informations approfondies sur le sujet et de procéder à une vérification plus approfondie du développement des connaissances quantitatives. Au total, 212 réponses ont été obtenues à partir de l’enquête pour vérifier le modèle quantitatif en utilisant le modèle d’équation structurel. D'autres techniques d'analyse des données ont été utilisées, principalement l'Analyse Factorielle Exploratoire et l'Analyse Factorielle Confirmatoire. Les résultats apportent un soutien à certaines relations hypothétiques. Les motivations d'attraction associées aux attributs médicaux affectent la qualité médicale perçue et les motivations d'attraction associées à la destination, aux attributs médicaux et à la commodité affectent la qualité touristique perçue. La qualité perçue à la fois médicale et touristique influe sur la satisfaction, tandis que la satisfaction affecte l’intention de la visite. Les constatations étendent également les applications des théories sous-jacentes pour expliquer le comportement des consommateurs dans le tourisme médical. Les principales théories comprennent un processus de prise de décision en cinq étapes et une théorie de la qualité du service de désaccord. Les implications de la recherche s'étendent au niveau de l'entreprise et au niveau national. Les résultats peuvent aider les gestionnaires impliqués dans les entreprises de tourisme médical, notamment les cliniques, les centres médicaux, les hôtels et les agences de voyages, à réaffecter leurs ressources et à mettre en œuvre les pratiques recommandées susceptibles d'améliorer leurs performances et d'attirer d'autres touristes. Au niveau national, les conclusions sont importantes pour les décideurs clés dans les domaines du tourisme et de la santé. Les résultats et les recommandations peuvent aider à accroître l’attractivité de la destination et à améliorer l’expérience du tourisme médical, ce qui se traduirait par des avantages économiques pour la destination dans son ensemble
A substantive literature of medical tourism has been attributed to medical tourists' motivations. Academicians have studied medical tourists' experiences and resulting satisfaction level. Nevertheless, the link between these two concepts has seldom been examined in medical tourism literature. Thus, this study examines medical tourists’ motivations for medical tourism destination, the effect of those motivations on their perception of quality, satisfaction and intention to revisit. In addition, the study aims to explore the various characteristics of medical tourists which yields in classifying them into different segments. The objective is to investigate the attributes that attract medical tourists to the destination as well as possible ways to enhance their medical tourism experience and satisfaction. Empirically, the study aims to promote the medical tourism destination at business and national levels to a world-class level by addressing the motivations and perceptions of medical tourists. Theoretical foundations are drawn from push-pull theory, five steps decision-making process, in addition to theories from service perceived quality and satisfaction literature. A conceptual framework was developed to illustrate the relationship between the study variables. The motivations were classified into push and pull. Pull motivations were classified into motivations associated with the destination, medical attributes, convenience and with price. Perceived quality was classified into medical and touristic. Methodologically, the study incorporates a triangulation approach where primary data were collected from suppliers involved in medical tourism via interviews and from medical tourists via survey. Eight interviews were conducted with suppliers of medical tourism in destination of study to obtain an in-depth insight into the subject matter as well as for further verification of quantitative knowledge development. A total of 212 responses were obtained from the survey for verification of the quantitative model using Structural Equation Modeling. Other data analysis techniques were employed, primarily Exploratory Factor Analysis and Confirmatory Factor Analysis. The findings provide support to some hypothesized relationships.The pull motivations associated with medical attributes affect perceived medical quality and the pull motivations associated with destination, medical attributes and convenience affect perceived touristic quality. Both medical and touristic perceived quality affect satisfaction while satisfaction affected intention to revisit. The findings as well extend the applications of the underpinned theories in explaining consumer behavior in medical tourism. The main theories include five steps decision-making process and disconfirmation service quality theory. The implications of the research extend to business level and national level. The results can help managers involved in medical tourism businesses including clinics, medical centers, hotels and travel agencies to reallocate their resources and implement the recommended practices that can improve their performance and attract additional medical tourists. On a national level, the findings are significant to key decision makers in the fields of tourism and healthcare. The outcomes and recommendations can assist in increasing the attractiveness of the destination and improving the medical tourism experience which would result in economic benefit to the destination as a whole

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9

Wang, Ying. "Analysis of Chinese Tourist Arrivals and Expenditures in Australia". Thesis, Griffith University, 2008. http://hdl.handle.net/10072/367749.

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Inbound tourism demand has been a significant contributor to Australia’s national economy. Subsequently, sustaining this industry is critically important. In the past decade, China has emerged as one of the most significant tourist source countries for Australia. Focused on Chinese holiday travellers to Australia, this study examined the demand in this market, both in terms of tourist arrivals and expenditures. Secondary data on historical holiday arrivals from China to Australia was obtained from the Australian Bureau of Statistics, and a univariate time series analysis was performed. A comprehensive comparison of the forecasting performance of various forecasting models found that the Winters’ multiplicative exponential technique is the most suitable forecasting method to project future demand for the Chinese holiday market to Australia. The five-year forecasts show that this market will continue to grow in the mid-term future, however, at a decelerating pace and with a clear seasonal pattern. A questionnaire survey gathered data from 380 Chinese holiday travellers regarding their expenditures and experiences in Australia. On top of the pre-paid package price, Chinese holiday travellers spent considerable amounts of money during the trip, and their expenses have largely flowed into the sectors of duty free shops, restaurants, casinos and night entertainment places. Shopping expenditure was identified as the largest component of Chinese holiday travellers’ expenditure in Australia. Chinese travellers’ total and disaggregated expenditures on various categories of goods and services in Australia were determined by different sets of economic, social demographic and psychological characteristics, which can be used to profile high yield segments in this market. With respect to travellers’ total expenditure, a number of variables were found to differentiate high spending travellers from low spending travellers, including income, age, place of residence, travel party size, length of stay, and visitation to destination(s) other than Australia. Several issues were identified in relation to Chinese travellers’ perception of, and satisfaction with Australia as a tourist destination. Destination attributes related to shopping, accessibility, entertainment/nightlife, museums/art galleries and language were areas where Australia underperformed on perception. In addition, “food”, “shopping” and “tour itinerary” were identified as sources of dissatisfaction. There were also gaps between travellers’ pre- and post-trip perceptions of Australia in various destination attributes. These need to be dealt with immediately to avoid an adverse impact on the future demand in this market. The time series analysis of tourist arrivals and cross-sectional examination of expenditure together provided a comprehensive investigation into the holiday travel demand from China to Australia, resulting in a number of practical implications for Australia in relation to destination planning, management and marketing. A number of directions for future research were suggested, such as examining the role of psychological characteristics in determining travel expenditure, further testing the relationship between expenditure and satisfaction, and using other forecasting techniques.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Hospitality, Sports and Leisure
Griffith Business School
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Kozak, Metin. "Destination benchmarking : facilities, customer satisfaction and levels of tourist expenditure". Thesis, Sheffield Hallam University, 2000. http://shura.shu.ac.uk/3156/.

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An extensive review of past benchmarking literature showed that there have been a substantial number of both conceptual and empirical attempts to formulate a benchmarking approach, particularly in the manufacturing industry. However, there has been limited investigation and application of benchmarking in tourism and particularly in tourist destinations. The aim of this research is to further develop the concept of benchmarking for application within tourist destinations and to evaluate its potential impact on destination performance. A holistic model for destination benchmarking was developed using the three main types of benchmark: internal, external and generic. Internal benchmarking aimed at improving a destination's internal performance by evaluating quantitative and qualitative measures. External benchmarking used tourist motivation, satisfaction and expenditure scores to investigate how one destination may perform better than another. Generic benchmarking aimed at evaluating and improving a destination's performance using quality and eco-label standards. This study developed four hypotheses to test the possible measures and methods to be used in carrying out destination benchmarking research and investigate how cross-cultural differences between tourists and between destinations might influence its formulation and application. These hypotheses and the model were tested utilising both primary and secondary data collection methods. The primary data was collected from eight different groups of British and German tourists visiting Mallorca and Turkey in the summer of 1998 (n=2,582). Findings were analysed using content analysis and a series of statistical procedures such as chisquare, mean difference (t-test), factor analysis and multiple regression. Personal observations were also recorded. The secondary data included statistical figures on tourism in Mallorca and Turkey. This research provides a discussion of findings and their implications for benchmarking theory and practitioners. The relevance of benchmarking to tourist destinations was examined through the measurement of performance, types of destination benchmarking and taking action. It is apparent that specific measures could be developed for destinations. Both internal and external benchmarking could be applied to benchmarking of destinations. However, in the case of external benchmarking, this research indicated that each destination might have its own regional differentiation and unique characteristics in some respects. Crosscultural differences between tourists from different countries also need to be considered. Given these findings, it is possible to suggest that this research makes a fresh and innovative contribution to the literature not only on tourism but also on benchmarking. The contribution of this study's findings to knowledge exists in the methods and techniques used to identify the factors influencing selected destination performance variables and in the methods to be employed for comparison between the two destinations. Caution should be used in generalising the results to apply to other destinations.

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Yüksel, Atìla. "Foodservice experience and tourist satisfaction and their implications for destinations". Thesis, Sheffield Hallam University, 2000. http://shura.shu.ac.uk/3159/.

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Given the scarcity of research ascertaining the relationship between tourists' foodservice experiences and holiday satisfaction and its implications for destinations, this study primarily set out to provide guidelines on ways in which tourists' foodservice experiences and holiday satisfaction can be assessed and enhanced. The present study consisted of three interdependent phases, and questionnaire-based surveys were employed to test the research hypotheses. A combination of different qualitative techniques was utilised in order to shortlist the relevant attributes to be included in each research instrument. These instruments were then subjected to further tests in order to ensure their adequacy and appropriateness. The first research phase ascertained the relative validity and reliability of the existing satisfaction measurement frameworks and was implemented in a chain restaurant in Sheffield. This phase aimed to identify the most reliable and valid operational framework to be utilised in the subsequent phases of the research. The second phase explored tourist satisfaction dimensions and ascertained the relative contribution of each dimension, particularly that of the foodservice experience, to holiday satisfaction and future behavioural intentions among visitors to South West Turkey. The final phase specifically examined what matters most in tourists' foodservice evaluations, and explored whether different dining segments developed their satisfaction and behavioural intention judgements based on different service attributes in non-fast-food restaurants situated in South West Turkey. The results of the first phase indicated that a more direct measure of perceived performance might be a better predictor of customer satisfaction than more complex composite measures of disconfirmation of expectations. The perceived-performance only model, out-performed the disparity models, which involved a comparison between a predetermined standard and the perceived performance (the Expectancy Disconfirmation Paradigm), and the multiplication models, where performance was weighted by the attribute importance, in predicting customer satisfaction and behavioural intentions. The results of the second phase revealed that tourist satisfaction was multidimensional. Among the identified holiday components, tourists' impressions of foodservice experiences were found to be an important factor in tourists' holiday satisfaction and behavioural intention judgements. While positive tourists' impressions of foodservice experiences were found to enhance holiday satisfaction, the negative impressions were found to have potential to override well-executed quality in other areas. The results of the final phase demonstrated that there were numerous factors affecting tourist foodservice experiences and that the manner in which the restaurant product is delivered was found to account for the greatest impact on tourist dining satisfaction and return intentions. Analysing the benefits sought from non-fast food resort restaurants by tourists, the research identified five distinct dining segments, including: the Value-Seekers, the Service-Seekers, the Adventurous Food-Seekers, the Healthy Food- Seekers, and the Atmosphere-Seekers. These segments were found to develop their satisfaction and return intention judgements based on different restaurant attributes. Overall, the study findings provided strong support for the research hypotheses and showed that tourist foodservice experiences may lay the foundation for, and shape the nature of tourist holiday experience. Marketing and management implications of the study findings are discussed and recommendations for future research are provided.

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Chen, Changlu. "Social Media and its influence on destination image : tourist satisfaction and behavioral intentions of tourists visiting Shanghai". Thesis, Mittuniversitetet, Avdelningen för turismvetenskap och geografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-27836.

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Jin, Jiyi. "Study on the Influencing Factors of Tourist Loyalty on Gotland". Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-444860.

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Nowadays, it is very important to study tourist loyalty and its influencing factors in the field of tourism research. After expatiating the importance of global tourism to regional development, this paper introduces the concept of tourism loyalty and its related influencing factors and tries to analyze how tourist loyalty is formed in Gotland tourism, so as to realize the sustainable development of the tourism industry on Gotland. The purpose of this study is to study the influencing factors of tourists' loyalty and to deepen tourists' impression and perception of Gotland. Through quantitative and qualitative research methods, this paper concludes that tourist destination knowledge, tourist perceived evaluation and satisfaction will have a positive impact on tourist loyalty. This paper can provide some references and basis for local tourism stakeholders to formulate tourism development strategies in the future.

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Schoeman, Talita. "The relationship between travel motives, service levels and satisfaction of nature-base [i.e.nature-based] tourist [i.e. tourists] / T. Schoeman". Thesis, North-West University, 2010. http://hdl.handle.net/10394/4445.

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The literature review on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. The Addo Elephant National Park (AENP) is one of 21 national parks in South Africa and is managed by SANParks. Data captured from visitors to the (AENP) was used to achieve the objective of this study. As national, regional, local and privately owned parks (private game farms) strive to increase their share in the international and national market, it is important to understand why visitors return to a certain destination and the role service plays in the return decision. Literature on satisfaction identified two components that contribute to return visits. These were service (delivering quality service) and travel motivation (why people travel to a certain destination). The aim of this research was to determine the relationship between satisfaction, service and travel motivations of the visitors to the AENP. To achieve this, data captured from 2005-2007 by the Institute for Tourism and Leisure Studies on the AENP was firstly used to determine the visitors? profile and, secondly, to apply factor analyses and the t-test. The factor analyses were applied and, in both cases, four factors were identified. In the case of the service factors, hospitality services, general services, activities, and infrastructure disseminations were found and, in the case of travel motivation factors, learning experience, activities and events, escape and family socialising. The t-tests were used to determine whether or not visitors' expectations were met. This was also used to determine the relationship between travel motives, service and satisfaction of the visitors to the AENP. Findings indicated that the visitors whose primary travel motivation expectations were met rated the services higher than visitors whose primary travel motivation expectations were not met. The research therefore confirmed that there is a relationship between service and travel motivation. In terms of visitors' satisfaction, the relevance of the relationship between travel motives and service is lower if the visitors' primary travel needs are met, with a higher relevance of the relationship if the primary travel needs are not met. Park management can use these results as tools to ensure that the product offered guarantees visitors' satisfaction and therefore contributes to long-term park sustainability. Therefore park management can obtain the ideal tourist experience by not only focusing on the travel motives but also on the quality of service delivered at the park.
Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.

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Frochot, Isabelle Veronique. "The influence of the benefits sought by visitors on the evaluation of the service quality provided in historic houses". Thesis, Manchester Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.264453.

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16

Tsou, Hwa-Yin, i 鄒化鶯. "A Study of Tourist Leisure Satisfaction for Ski Tours". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/75906801465460442716.

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碩士
臺北市立大學
運動教育研究所
102
Taiwan has many mountains over 3,000 meters above sea level; however it rarely snows in winter due to a subtropical climate. The limited funding, climatic and geographical factors contribute to the failure of any ski resorts, so there is no domestic market for skiing. As a result, ski tourism participants have to travel aboard that differs skiing from other sports tourism greatly. Although overseas skiing tourism is still in its infancy, the growing trend is not to be underestimated. A questionnaire survey was conducted to understand Taiwan skiing participants’ tourist attraction and leisure satisfaction. The differences of various background variables to skiing participants’ tourist attraction and leisure satisfaction were investigated. The relation of tourist attraction and leisure satisfaction was analyzed. The results were as follows: There were significant differences in surroundings satisfaction in terms of aesthetics for tourists above the age of 61. Tourists with high school degree had more significant differences in surroundings satisfaction in terms of aesthetics than tourists with college degree. In terms of satisfaction for ski training provided for tourists in the resorts, tourists who travelled alone or with friends had more significant differences than tourists’ who travelled with co-workers.

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17

Wen, Li-Ting, i 温立婷. "A Study of Mainland Tourists’ Satisfaction toward Liouhe Tourist Night Market". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/28143463254024627943.

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碩士
國立中山大學
企業管理學系研究所
101
To promote one of Taiwan’s important tourism assets “night markets” and profit in a big way from the new travel opportunities of mainland China tourists, this study examines mainland tourists’ consumer characteristics, satisfaction, and the likelihood of revisiting and recommending Liouhe Tourist Night Market. The results show whether the marketing mix suits their needs, and provides suggestions for further improvement to raise the overall satisfaction. We expect to use Taiwan’s popular night market culture to attract more mainland tourists and increase the economic efficiency of tourism. The sample included 153 mainland tourists who stayed in Happy Garden Motel and had visited Liouhe Tourist Night Market. The questionnaires consists 30 questions of six dimensions including facility management, price, souvenirs and snacks, atmosphere, service quality and others. The study adopts a customer satisfaction measurement model to examine mainland tourists’ expectation and perceived performance, and analyse their revisit and recommendation intentions.The results show that most mainland tourists who visited Liouhe Tourist Night Market were around age 30 to 60, over 70% were married, and college or university education, and their occupation were business managers or employees with an annual salary of RMB $100,000 to $199,999. The perceived performance is lower than expectation, and it shows that the marketing mix of Liouhe Tourist Night Market didn’t satisfy their needs. Their feedback of customer satisfaction, revisit and recommendation intentions toward Liouhe Tourist Night Market were “neither agree nor disagree” and “somewhat agree.”

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18

Swart, Magdalena Petronella. "A business tourist service quality scorecard for predicting tourist retention". Thesis, 2013. http://hdl.handle.net/10210/8521.

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D.Comm. (Leadership in Performance and Change)
The National Department of Tourism (NDT), in the National Tourism Sector Strategy (NTSS), highlighted the need for research on tourist service satisfaction. According to the Global Competitiveness Programme (GCP), most of the dissatisfied tourists are business travelers. There are gaps in the literature with reference to the operationalisation of, and relationship between, service quality scores and retention scores in the business tourism industry. The contextualisation and conceptualisation of the proposed SQSC will be supported by a discussion on service quality, the Balanced ScoreCard (BSC), and the relationship between service quality and the BSC. The proposed mediating role of Business Tourist Satisfaction (hereafter mostly referred to as Satisfaction) will be highlighted, while evidence will be provided that Business Tourist Retention (hereafter mostly referred to as Retention) can be a criterion variable in this measurement. It is also apparent that using specific market segmentation variables will enable business tourism managers to build business tourist retention strategies.

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CHENG, JU LING, i 鄭如伶. "Research on Tourist Motivation, Tourist Satisfaction and Revisit Intention - Taking Tourists from Taiwan to Japan as an Example". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4dm6jd.

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碩士
高苑科技大學
經營管理研究所
105
The main purpose of this study is to explore the relationship among the tourist motivation, tourist satisfaction and revisit intention of tourists from Taiwan to Japan. Questionnaires are employed to collect research data and conducts survey on tourists that once travelled in Japan through family and friends in Tainan and Kaohsiung convenience samoling is adopted for questionnares. A total of 420 questionnaires were sent and 393 valid questionnaires were collected. The effective questionnaire recovery rate is 93.6%. Using the statistical software package SPSS 22.0 statistical methods of data processing, through the reliability analysis, the sample descriptive statistics, independent samples T test, analysis of variance (ANOVA), Pearson product moment correlation analysis, regression analysis of empirical analysis. The results demonstrated the following: 1. Tourist motivation has significant positive impact on tourist satisfaction. 2. Tourist motivation has significant positive impact on revisit intention. 3. Tourist satisfaction has significant positive impact on revisit intention.

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20

Chuang, Yao-chih, i 莊曜至. "The effect of Yilan B＆B tourists'' Perceived Value and Tourist Destination Image on Tourist Satisfaction". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/77974714166865287284.

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碩士
國立雲林科技大學
休閒運動研究所碩士班
101
The purpose of this study were: 1. to understand the correlation between perceived value and tourist destination image of tourists in Yilan B＆B; 2. to investigate effect of perceived value on satisfaction of tourists in Yilan B＆B; 3. to investigate effect of tourist destination image on satisfaction of tourists in Yilan B＆B. The subjects of this study were of tourists in Yilan B＆B (N=366).The research instruments were Perceived Value Scale, Tourist Destination Image Scale ,Tourist Satisfaction Scale. The collected date analyzed using Pearson correlation ,canonical correlation and stepwise regression method. The findings of this study were as follows: 1. There were significant positive correlation between perceived value and tourist destination image of tourists in Yilan B＆B. 2. There were significant correlation perceived value and tourist Satisfaction of tourists in Yilan B＆B. 3. There were significant correlation tourist destination image and tourist Satisfaction of tourists in Yilan B＆B. In addition to providing explanations based on the analytical results of this research, this paper attempts to further analyze the possible applications of the results, and also recommendation for further research into this topic.

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SU, JIN, i 蘇晉. "Foreign climber to TarokoZhuilu Old Road of Tourism motivation and Tourist Satisfaction". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/93789013738344502891.

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碩士
大漢技術學院
流通與行銷管理研究所
104
The purpose of this research in understanding foreign climbers to Taroko Zhuilu Old Road travel and tourism motivation satisfaction relationship;Taroko National Park, a world-class tourist attractions, beautiful views of the gorge and hiking trails have been internationally known for, among Zhuilu Old Road Taroko National Park is well-known, and more in recent years attracted a lot of foreign climbers visit, but with the continued increase in the amount of foreign climbers travel, coupled with the promotion of tourism-related policy advocacy, the impact of tourism and recreation behavior patterns that might arise and to assess coping strategies analysis.In this paper, the range Zhuilu Old Road, Hualien Taroko study to climb Zhuilu Old Road to foreign climbers, research methods at the trailhead and a seating area and a triangular point to facilitate sampling method to investigate. After all issued 400 questionnaires, 312 questionnaires, 300 valid questionnaires were obtained, using SPSS19.0 software data analysis by general descriptive statistics, Independent t Test, one-way analysis of variance, Scheffes test correlation analysis discussed in this study the following conclusions: 1.Foreign climbers of different socio-economic backgrounds travel experience will positively affect the tourism motivation. 2.Foreign climbers of different socio-economic background and experiencenot affect tourism tourist satisfaction.

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NAN, CHIH-CHING, i 南志慶. "The Study on Tourist Attraction, Tourism Image, and Tourist Satisfaction on Tourist Revisiting Intention - A Case Study of Taichung Baseball Cultural and Creative Park". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6a6d6h.

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碩士
僑光科技大學
企業管理研究所
107
The tourism and leisure industry has been one of the industries with promising development, leading to a place having more business opportunities and being more competitive.in addition, due to the improvement of life quality and economic status, people in Taiwan take various factors into further consideration when choosing tourist attractions nowadays. Therefore, through the study of motivation and purpose, this study was conducted in a survey of the visitors of the Intercontinental Baseball Cultural and Creative Park in Taichung and an empirical analysis with SPSS 17.0 statistical analysis software. To this end, firstly, this study was aimed at understanding the general situation of the tourism development of the Intercontinental Baseball Arts and Culture Park in Taichung. Secondly, with Structural Equation Model, this study tried to construct the measurement and suitability of the impact of tourist Attraction, tourism image, and tourist satisfaction on tourist revisiting intention. The research showed that the tourism attraction, tourism image, tourist satisfaction and revisiting willingness model of the Taichung Intercontinental Baseball Arts Park in this study could be used to predict and explain the tourists of the Taichung Intercontinental Baseball Arts Park. In addition, the morphological variables of the facet model, including tourism attraction, tourism image, tourist satisfaction and willingness to revisit, have direct and indirect effects, and they can distinguish the degree of influence between each other. Finally, the results of this study further suggested possible management and academic implications, and proposed feasible suggestions of the planning and implementation of the business owners and government-related tutoring units around Taichung Intercontinental Baseball Creative Park.

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XIE, Shui-Fu, i 謝水福. "The Relationship Between Tourists Media Marketing,Tourist Experience and Tourist Satisfaction - A Case Study of Kaohsiung Zuoing Wannian Season". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/66068127389000021006.

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碩士
國立高雄應用科技大學
商務經營研究所
98
Since the year 2001, Kaohsiung City Government has issued a policy to promote “local distinctive activities.” Tzuoing District Administration in association with local temples assisted in organizing Wannian Season, an event with local distinctiveness in November 2008. During the festival was held in November, the number of tourists totaled over one million, bringing the area business opportunities and profits. This research aims at understanding the relationship between tourist experience and media marketing of Zuoing Wannian Season, which was organized by Kaohsiung City Government and local district administration along with non-government forces. The research can serve as a reference for Kaohsiung City Government in city tourism media marketing or activity organization. Based on Experiential Marketing, the research studies how the tourists of Zuoing Wannian Season value the various elements in marketing and analyses how much the tourists emphasize tourist media, tourist experience and tourist satisfaction. The participants are the tourists of Zuoing Wannian Season. One thousand questionnaires were distributed randomly. 863 questionnaires were collected, 634 of which were valid with 63.4% response rate. This research adopts Descriptive Statistics Analysis, One-way of Analysis of Variance, Canonical Correlation Analysis, Regression Analysis, and T-test, and finds that: 1.Tourists with different Socio-economic backgrounds hold different views toward media marketing. 2.Different types of media marketing induce different tourist opinions. 3.Different tourist experiences are related to tourist satisfaction.

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Lin, Hui Wen, i 林慧雯. "A Study on Sightseeing Preference, Tourist Satisfaction, Revisiting Willingness of Tourists In Taiwan". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/98363179485072004732.

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碩士
亞洲大學
國際企業學系碩士班
94
This study will investigate the actual appraisal of tourists in Taiwan, their sightseeing preference, their experience during their stay in Taiwan, their perception of tourist guide or other staff’s service, accommodation service quality, facilities etc. based on their actual experience. In addition, this study also tries to find out whether these tourists will recommend to friends and their own revisiting willingness. Research results of this study will be provided to sightseeing industry operators or related supervising agencies as their reference for improving sightseeing service quality, and building sightseeing preference. The questionnaire in this study includes “tourists consumption behavior”, “tourists nature”, “tourists satisfaction”, “sightseeing preference”, and “revisiting willingness” etc. Convenience sampling method is used to carry out questionnaire survey, with 153 valid questionnaires being returned. After that, data are analyzed and examined based on descriptive statistics analysis, factor analysis, reliability analysis, one-way ANOVA, independent sample t-test, chi-square test, and correlation test. The following conclusions are reached: I. Tourists coming to Taiwan are the most satisfied with tourist guides’ language communication ability in terms of their appraisal towards Taiwan tourists guides and other service providers. In terms of resources and facilities quality, they are highly satisfied with historical relics of Taiwan and folk activities. II. Comparing with other places that these tourists have visited before, they mainly consider Taiwan as a place with good public security and secondly, they regard Taiwan cuisine as tasty, novel and special. III. Tourists have a really high wiliness to revisit Taiwan, and consider coming to Taiwan again in the future, and they also have a strong willingness to recommend to others. IV. Most tourists in Taiwan are Japanese, with more than half of the whole population. The result conforms to data published by the Tourism Bureau. The left are mainly from Southeast Asia such as Singapore, Hong Kong, Malaysia and etc.

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Tran, Nguyen Thi My, i 阮氏美珍. "The Relationships among Tourist Satisfaction, Tourism Service Quality and Tourists Loyalty－A Case of Five Stars Hotel in Vietnam". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/rn6k8y.

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碩士
大葉大學
企業管理學系碩士班
103
This paper aims to examine the relationship between tourism service quality, tourism loyalty and tourism satisfaction expectations in hotel industry. In this paper, the service quality standard model has been used for evaluation of service quality, Parasuraman, Zeithaml, & Berry (1985, 1988). Fornell et al. (1996) and Oh (2000) models with revision was used for evaluating the loyalty, and the instrument presented by Cauana, Money, and Berthon (2000) was used for evaluation of customer satisfaction. The focus of this research is five stars hotels in Vietnam, and 300 customers of these hotels were sampled. The results of this paper demonstrate that in all aspects, customers’ expectation, are higher than their perceptions of the hotels services. In addition, this research findings show that customer satisfaction plays the role of a mediator in the effects of service quality on service loyalty. Moreover, the findings of this study provide tourism professionals in Vietnam with more insight about the idea of TSQ and help them improve the quality of their services. Finally, there are some suggestions for further research.

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Huang, Fei-Chi, i 黃斐琪. "Exploring Internship Satisfaction Factors For the Tourist Hotels". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/kv72n4.

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碩士
輔英科技大學
保健營養系碩士班
107
Tourism and hospitality have been hot in Taiwan. They become popular courses in both colleges and vocational schools. Students interested in tourism and hospitality not only learn at school but also experience internship before graduation. The internship enhances right attitude at workplace, examine the lessons and theory students learn at school, enrich the practical experience, and cultivate personal capacity to connect with real industry. On the other hand, during the internship, negative effect may take place and hinder students’ willingness to dedicate themselves in future tourism and hospitality. The study aims to explore interns’ satisfaction during internship and their intention to such job seeking. We decided factors and indexes to satisfaction first after literature review. We investigated and analyzed with AHP questionnaires resulting in index hierarchy for hotels so that hotel management can use it to plan internship properly and attract more interns to apply as future employees as well as reduce recruitment cost and training expense. With AHP approach and decision by 12 experts, three phases are constructed as company system, intern environment and learning result. Within the hierarchy, learning result is the most prominent. In the 3rd phases, promotion is the most important next to educational training among 18 factors that are subject to learning results. Training development and interpersonal relationship are ranked as the first and the third factor respectively. Therefore, it is suggested that hotel internship planning shall consider the order as training development, salary welfare, interpersonal relationship and system implementation leading to increase of satisfaction.

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Chiu, Li-Kai, i 邱莉凱. "A Study of Tourists’ Satisfaction in Experiencing Tourist Factory and Their Revisiting Intention: For an Example of a Tourist Factory in Tainan". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80468352307898650298.

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碩士
樹德科技大學
經營管理研究所
101
Department of Graduate School of Business and Administration, Shu-Te University A Study of Tourists’ Satisfaction in Experiencing Tourist Factory and Their Revisiting Intention: For an Example of a Tourist Factory in Tainan Student：Chiu Li – Kai Advisors：Dr. Huang Hsin-Wei ABSTRACT In recent years the industrial and economic transition has given birth to tourist factory that provides production experiencing, recreation &; participation and diverse services in Taiwan. This study, based on the case of a tourist factory engaged in the OEM service of beauty instruments, probes into tourists’ satisfaction and revisiting intention. The paper first reviews relevant literature, brings forward a theoretical framework for research, and then carries out multi-variable statistical analysis through consultation with experts and questionnaire survey. The specific research findings are as follows: First, in respect of hardware experiencing, the ranking of satisfaction is: interaction area, lobby, multimedia exhibition area, public facilities, game area and experiencing area. The interaction area is of the best overall design, while the experiencing area generates lower satisfaction because there are not enough seats. Second, in respect of software experiencing, the ranking of satisfaction is: landscape and atmosphere, quality of personal service, traffic &; cleanness. Where, the multimedia area has the best cleanness and the quickest service, but the appearance of tourist building and the cleanness of game area need to be further improved. Third, the revisiting intention is investigated from two aspects: tourists’ motivation and sightseeing intention. The result of investigation is as follows: in respect of tourists’ motivation, the motivation to relieve from stress is the most important factor stimulating revisiting, and the other factors, in sequence, include reminding tourists’ factory, being attracted by the factory’s reputation, seeking for different experiences, interest, and contacting relatives and friends. It suggests that the unique products and experiences of a tourist factory are important factors for tourists’ revisiting. In respect of sightseeing intention, special themes, environment and diverse products are the best factors, while the consumers feel some stress when the service personnel try to sell commodities to them. Keywords: Tourist Factory; Tourists’ Participation; Tourists’ Satisfaction; Revisiting Intention

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CHEN, HSING-WEN, i 陳幸汶. "The Effects of Cultural Attractiveness, Tourist Motivations, Tourist Satisfaction on Revisiting Willingness of Lukang Streets". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/52230429454357272383.

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碩士
大葉大學
休閒事業管理學系碩士班
104
Domestic tourism resources is quite diverse, and each place has the characteristics; with the increase in population of domestic tourism, leisure travel has become part of people's lives. The Lukang town has a rich cultural assets for a certain piece of Culture and Tourism to explore the market before they can upgrade to the wishes of the tourists in Lukang, Lukang make the tourism industry more attractive. This study was to explore the cultural tourist attraction, motivation research Tourists Tourist Satisfaction and Revisit Intention of. Object of study since the Lukang sightseeing tourists as objects, a total payment of 500 questionnaires, 465 valid questionnaires, the effective response rate was 93%. After studying the results of culture and tourism attraction, tourists motivation, visitor satisfaction and willingness to revisit presented significant correlation, multiple regression analysis to verify the results show: there is willingness to revisit related to culture and tourism attraction, tourist satisfaction and motivation of tourism positive predictive power significant predictive power. This study presents the results of a study on the recommendation that cultural heritage preservation and forward the appropriate Maintenance, visitors to Lukang for cultural experience and perception of traditional food prices high, so if we pay attention to the relevant units cultural monuments proper planning, combined with cultural and creative industries, Multi element towards the development and experience, to create brand continuity of life in the local culture and tourism resources Lukang Street.

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29

Chen, Po-Jen, i 陳柏任. "A Case Study on Tourism Image, Tourist Satisfaction and Revisit Intenion of Kaohsiung Lantern Festival". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/45375177186693441329.

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碩士
高雄餐旅學院
旅遊管理研究所
97
Lantern festivals in Taiwan are more and more creative, and the three biggest lantern festivals are the most popular. “Kaohsiung Lantern Festival” is a creative activity, so I choose it as my research topic. The study is not only to investigate but analyze the tourism image, satisfaction and revisit intenion as tourists. The questionnaire adopts the way of the “Purposive sampling” and sets the attendee in 2009 to be the population. Totally, there are 2,160 valid questionnaires. This article applies the SPSS to proceed with the descriptive statistics analysis, reliability analysis, factor analysis, ANOVA, Pearson correlation analysis and regression analysis. Furthermore, I use the LISREL analysis system to investigate the linear structure relation model. Parts of demographic variables are significant differences between tourism image and tourist satisfaction. Through the factor analysis, we can divide the tourism image of tourists into five major parts, “Lantern festival subject”, “Lantern festival environment”, “City attraction”, “City culture” and “City image in tourism”. And we can divide the satisfaction into four factors, “The information of the event”, “The service of the event”, “The facilities of the event” and “The performances of the event”. The relationship among “The tourism image of tourists against the tourist satisfaction,” “The tourism image of the tourists against the tourists to revisit intension” and “The tourist satisfaction of the tourists against the revisit intension as tourists” is positively related from using the LISREL. The study indicates that if we want to enhance the revisit intension as tourists, we have to strengthen their tourism image and tourist satisfaction. Moreover, we have to improve those potential factors and give the organization that is in charge of planning and holding the event some substantial suggestions and then make them to be the references in the future.

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30

Cheng, Li-ling, i 鄭麗玲. "A STUDY ON SATISFACTION OF TRAVEL AGENCIES AND TOURIST GUIDES OF INTERNATIONAL TOURISTS IN TAIWAN". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/51415402242934613449.

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碩士
南華大學
休閒產業經濟學系
101
The government has put a lot of efforts to promote Taiwan’s tourism industry over the past few years since attracting foreign tourists to visit Taiwan is an important issue of economic development. However, how is the overall satisfaction with the services provided by Taiwan’s travel agencies and tour guides for foreign tourists? Most of the literature usually employs case studies to examine this question but with the shortcomings that the trend and the overall performance of Taiwan’s travel agencies and the services they provided can not be fully explored. Therefore, the purpose of this thesis is to investigate the satisfaction of foreign tourists to Taiwan’s travel agencies and tour services from the perspective of overall performance. The topics studied includes: itinerary, accommodation arrangements, transportation arrangements, catering arrangements, tour guide service, tour guide quality and the overall impression. 　　　Using data from 2003-2010 “Survey of Visitors Expenditure and Trend in Taiwan” conducted by the Tourism Bureau of Taiwan, and STATA statistical software as well as the ordered logit model to investigate service quality and satisfaction issues of foreign tourists toward Taiwan’s travel agencies and tour guides. We focused on seven important indicators: (1) itinerary, (2) accommodation arrangements, (3) transport arrangements, (4) catering arrangements, (5) tour guide service, (6) tour guide quality and (7) the overall impression, to analyze foreign tourists’ satisfaction levels, to explore the relationship between demographic characteristics and the satisfaction levels, and to investigate the satisfaction trends of foreign tourists on Taiwan’s travel agencies and tour guides from 2003 to 2010. 　　　Due to the increasing demand of tourism, this industry continues to bring new services for consumers in order to earn this piece of pie. On the other hand, the government''s comprehensive planning and implementation to the overall tourism industry has become more and more well-constructed, and the relevant systems and incentives are getting complete. This article expects and predicts that the service satisfaction levels of foreign tourists to Taiwan’s travel agents and tour guide will increase year by year.

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31

TSENG, YI-CHU, i 曾怡菊. "Tourists’ Recreational Experiences on Service Quality and Recreation Satisfaction toward Tourist Service Centers in Penghu". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4v6kcx.

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碩士
國立澎湖科技大學
觀光休閒系碩士班
107
Penghu takes tourism as its main source of income. It is the peak season for sightseeing in Penghu from April to June. The visitor center is a must for tourists. It is also one of the ways for visitors to get to know Penghu as soon as possible. After the visitor’s experience in Penghu area, the service quality and leisure satisfaction of the visitor center will also affect the impression of tourists on Penghu tourism. Therefore, this study will explore the service quality and recreation satisfaction of tourists after the experience of visitors in the Penghu area. The scope of this study is the visitor center in all areas of Penghu. Questionnaires are used to issue questionnaires and collect relevant materials. A total of 1056 questionnaires were distributed and 930 valid questionnaires were collected. The reliability analysis and descriptive statistics were used. Independent sample t-test, single-factor variance analysis, correlation analysis and regression analysis were used for data analysis. The results of the study show that the tourists enjoy the service quality of the visitor center. The overall score of the respondent's actual service experience is that the "tangible" of the service quality will be the average facet of 5.75 given the weight of the distribution. The minimum score is “reliability” average of 5.38; for tourists to experience the satisfaction of recreation in the Penghu area, tourists have a higher score for the “original natural landscape”. For "sanitary safety of food", a relatively low score is given. In terms of face-to-face, the average number of “main travel experiences” is 6.02, which is relatively high for tourists.

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32

Parng, Wei-Liang, i 龎維良. "The impression and tourist satisfaction of a night market". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69721116178338945923.

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碩士
國立臺灣師範大學
運動休閒與餐旅管理研究所
99
The purpose of this study is to investigate the impression and tourist satisfaction of the Shih-Da Business District. By surveying general visitors, neighborhood and students and understanding their cognition and feelings, the research results hopefully can be used as a reference for the future night market district planning. Through the convenience sampling method toward the actual visitors in mid-March 2010, a total of 140 valid questionnaires were collected. Surveys included the impression of the business district, satisfaction and revisit willingness. The results showed: 1. Demographic distribution: The male to female ratio is about half and half; ages are between 20-29; 80% were unmarried; more than 50% were with college education or above; 50%'s occupation were college students; the average income of individuals was under NT10,000; more than 60% were non-residents near the Shih-Da Night Market.2. The impression of the business district (top 5 in descending order): "The business district atmosphere is lively.", "The business district is very famous.", "The business district has many different flavors of exotic food." "The business district is very convenient to access with public transit system." and " Overall, I really like Shih-Da Business District. ". The bottom 2 were "Parking is very difficult around the business district." "The business district is too crowded." 3. Satisfaction: The highest is "Overall, I am pretty satisfied visiting the Shih-Da Business District.". The lowest is "The service facilities in the Shih-Da Business District ". 4. The relevance between the impression and satisfaction of a business district was significant, indicating the better impression of a business district, the higher satisfaction.

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Lo, Chun-chih, i 羅俊智. "Customer satisfaction analysis of service quality in tourist industry". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/49750463703768082897.

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碩士
國立高雄第一科技大學
運籌管理系企業管理碩士班
102
Abstract Outbound tourism travel of passengers, continued growth in 2013 reached 11,050,000 passengers 2,908 records of trips abroad, the government is also actively promoting tourism to Taiwan tourism, coupled with the implementation of national income and weekends, and promote the development of tourism and leisure industry. This study aimed to investigate whether tourism service quality affects customer satisfaction for the object. This study used questionnaires to analyze research PZB service quality model based on a questionnaire designed to travel the main scope of the study, and the passenger as a data collection object. The questionnaire issued 350 questionnaires, and 305 valid questionnaires were obtained. Statistical methods used in this study as the main research reliability analysis, descriptive statistics, factor analysis and regression analysis. Reliability analysis of the questionnaire showed that service quality and reliability of its customer satisfaction facets were above 0.7, validity analysis showed two facets of KMO values were also above 0.9. The results show that service quality in tangibles, reliability, responsiveness, assurance and empathy five institutions are faced with a significant positive correlation between customer satisfaction. Sample studies show the majority of the time for tourism customers are about 20 years old to 40 years young population, level of education and the majority of customers are more universities, the average monthly income in the 30,000 to 50,000 this class inside. Regression analysis showed that service quality in tangibles, reliability, responsiveness, assurance and empathy five dimensions of customer satisfaction are faced with a significant positive correlation studies are consistent with the assumptions, the research also confirms assumptions

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34

Chen, Wen-Hui, i 陳玟惠. "The Taitung Museum Service Quality and Tourist Satisfaction Research". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/71071440308706312060.

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碩士
國立臺東大學
教育學系(所)
100
Taiwan East Art Museum was the first county-established Museum of Fine Arts in Taiwan, which promotes the local art of diverse ethnic groups in Taitung, including their dialogues and developments. In order to make sure meeting the demand of both cultural and leisure needed, and established a good interaction between people, the management strategies must be tourist-oriented, which meant to meet the needs of tourists, provided quality services for tourist satisfaction, created a competitive core value, and in the end reached the Museum of Art "The sustainable and customer satisfaction oriented business purpose." Therefore, the main purpose of this study was to understand the visitors of the Museum of Fine Arts about the degree of service quality expectations and the actual experience and the overall evaluation of satisfaction. This study used questionnaires as data collection tool, and the questionnaire was based on the theory of Parasuraman, Zeithaml & Berry’s (1988) research, referring to the dimensions to be amended design of the questionnaire content proposed in the literature review. Quantative the statistical method was used to analyze the structure and assumptions of this study. Besides, Taitung Museum was the main scope of the study, and the object of this survey was the visitors (over the age of 18) of the exhibition, and the amount of questionnaires was 456, including 6 invalid, and 450 valid. And the recovery rate was 99%. SPSS12.0 statistical analysis software was used in data processing and analysis of assumptions. The study used reliability analysis, validity analysis, descriptive statistical analysis, correlation analysis, regression analysis, the important performance analysis (IPA), statistical analysis, and the empirical research results were as followed. (1) The service quality perception and the desired degree of actual feelings showed significant differences. (2) The background variables of the tourists toward the quality of service satisfy, had no significant difference in overall satisfaction. (3) Service quality satisfaction, towards the overall satisfaction, had a significant prediction power. Thus, visitors put emphasis on the service quality expectations and perceived feeling at the same time, and it was proposed to enhance the high standard service quality and overall satisfaction, which could narrow down the difference between expectation and the degree of perceived feelings. The business strategy should be focused on making visitors of the Art Museum of Art Gallery having a good impression after visiting, which helped to establish a reputation and improve the well-known intensity of satisfaction and enhance the number of tourists.

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35

LIN, WEN-HAN, i 林玟含. "The Influence of Camp Site Planning on Tourist Satisfaction". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/11515451694214381440.

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碩士
開南大學
商學院碩士在職專班
105
Abstract Camping activities will help in the integration with the natural environment and are instrumental in promoting green and healthy travels. Good camping facilities not only enhance the experience of living in a natural environment, but they also provide people with an opportunity to learn and coexist with the natural environment by limiting the destructive impact. Therefore, this study aims to explore the influence of camping planning on tourist satisfaction and intention to revisit. This study randomly chose 150 samples from camping enthusiasts. After eliminating 35 invalid questionnaires, there are 115 valid questionnaires, resulting in an effective return rate of 76.7%. Through documentation and case studies, this study concludes that camping enthusiasts rely most on the leisure of camp site planning and value sites that are rich in natural scenery and wildlife while exhibiting rejuvenation qualities. Campers are most satisfied with family interaction created by the scenery. The use of camp site equipment provides campers with satisfaction and intention to revisit. Site planning has a positive direct correlation to satisfaction and revisiting intention. The comfort and convenience of the camp site greatly influence campers’ revisiting intentions. Camp sites with adequate planning can effectively increase campers’ satisfactions, and satisfactions can effectively elevate campers’ revisiting intentions. Finally, because variables significantly affect camping quality and campers’ satisfactions, we suggest the following based on study results: Emphasize tourists’ interactions and create multi-purpose camp sites. Take advantage of the natural scenery and provide camp sites that promote leisure and family interactions. Strengthen camp site planning and managements.

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36

Ocal, Tutku, i 李鐵. "A Study on the Relationship among Tourist Experience, Tourism Image, Satisfaction and Revisit Intention of International Students in Taiwan at Shilin Tourist Night Market". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/59461721980298265211.

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碩士
中國文化大學
觀光事業學系
101
Night markets are one of the important cultures of Taiwanese daily life. Shilin tourist night market is one of the most famous and largest night markets in Taiwan, which located in Taipei. According to the statistical information of Taiwan Tourism Bureau (2011) annual survey report on R.O.C. inbound travelers, tourist night markets ranked among the top three most popular sight-seening spots and the inbound visitors visiting night markets mostly visited “Shilin Tourist Night Market”. The number of international students in Taiwan has been increasing significantly in recent years, mostly because of a worldwide increase in Mandarin education and efforts by the Ministry of Education to attract students to Taiwan. There is no any research about international students’ image or experience in night markets. Thus, it is imperative to understand image and experience of international students at night markets. The objectives of this study to explore the relationship among international students’ Shilin night market image, experience, satisfaction and revisit intention. Besides, this study profiled international students’ background information and comparing the differences of motivations according to demographic variables. The target group of this study was international students (non-Chinese, Hong Kong and Macau) who have been studying in Taiwan for any degree more than 3 months and have been at Shilin Tourist Night Market before. For this research 414 valid samples were collected. For a better understanding of the relationships between all the variables, multiple regressions analysis was used to analyze the relationships between a single dependent variable and several independent variables. The results showed that both international students’ satisfaction and intention to revisit are partially determined by their experience and image of the Shilin tourist night market. Satisfaction is a strong indicator of their intentions to revisit and recommend the destination to other people.

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37

MARANATHA, NISA ARAMITA, i 尼莎. "The Effect of Digital Ticket Properties for Secondary Tourism Products on Tourist Satisfaction and Repurchase Intention". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qf9psn.

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碩士
中國文化大學
全球商務碩士學位學程碩士班
107
Selling digital tickets online has been trendy to facilitate the operation in tourism-related industry. More tourists have experiences of booking primary tourist products online, such as airline tickets and train tickets. Nowadays, planning trips with purchasing secondary tourist products in digital form in advance, such as theme park, museum, sport event, and show tickets, etc., is getting popular. However, academic literature focusing on the buying behavior of digital tickets for secondary tourist products is still scarce. Therefore, this study intends to explore the buying behavior of digital tickets for secondary tourist products. The properties of digital tickets (secure, online deliverable, and user friendly) are firstly identified. How these properties may affect tourists' satisfaction is further examined at two stages: during online purchase and while using the digital tickets onsite. Tourists' satisfaction is used as the antecedent to predict their repurchase intentions to online secondary tourist products. The research population is Indonesian independent travelers who plan their own holidays. The findings are that the properties of digital tickets positively influence tourists' buying satisfaction and usage satisfaction of secondary tourist products. Moreover, buying and usage satisfaction positively affect tourists' online repurchase intentions to secondary tourist products. The results are to enhance the understanding of tourists' choices of digital tickets for secondary tourist products. Managerial meanings may also be shown to the practitioners to improve the properties of digital tickets to fulfill buyers' satisfaction and create repurchase intention. Keywords: digital ticket, secondary tourist product, tourist satisfaction, repurchase intention

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38

Bao, Luong The, i 梁世寶. "Relationships among Expectation, Satisfaction and Revisit intention of Tourist: A Case Study of Outbound Vietnam Tourism". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/qa2v92.

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碩士
義守大學
管理碩博士班
107
This research focuses on the relationship between expectation, satisfaction and revisit intention of outbound Vietnamese tourists. The research study sets with the individual unit of analysis. Data was collected from 256 outbound Vietnamese tourists who are living and working at Ho Chi Minh City, Vietnam. Outbound tourist guides and travel agency staff helped in the collection of data. The survey questions includes four parts; demographics, tourist behavior, expectation, satisfaction and revisit intention. The research instrument is a questionnaire to measure the perception of respondents through a five-point Likert Scale. The research model was tested using the SPSS software. Study results revealed that: (1) outbound Vietnamese tourists’ expectations significantly predicted their satisfaction; (2) outbound Vietnamese tourists’ satisfaction significantly predicted their revisit intention; (3) outbound Vietnamese tourists’ expectations also significantly predicted their revisit intention. Based on the findings of this study, suggestions were made for travel agencies, tour operators, and the Vietnamese government (national and local). In addition, there is not any significant difference between tourist groups regarding revisit intention.

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39

CHUANG, HUI-RU, i 莊惠如. "A Study on the Interrelationship among Tourist Motivation,Tourist Experience, Authenticity, Tourist Satisfaction andTourist Behavioral Intentions-A Case of Anping Old Street". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32fa8p.

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碩士
南臺科技大學
行銷與流通管理系
104
The purpose of this study is to explore the Interrelationship among tourist motivation, tourist experience, authenticity, tourist satisfaction and tourist behavioral intentions. Questionnaires are applied in the study. The subjects of this study were based on the tourists who have visited Anping old street. The survey was conducted from February 1, 2016 to April 15, 2016. A total of 504 samples were issued, and 489 returned were valid. The data was analyzed by SPSS, including descriptive statistical analysis, factor analysis, reliability and validity analysis, T-test, analysis of variance, Pearson Correlation Analysis, regression analysis. The results of research are as follows: 1. Demographic statistics show that there is a significant difference between tourist motivation, tourist experience, authenticity, tourist satisfaction and tourist behavioral intentions. 2. Tourist motivation has a significant positive effect on tourist experience. 3. Tourist motivation has a significant positive effect on authenticity. 4. Tourist motivation has a significant positive effect on tourist satisfaction. 5. Tourist motivation has a significant positive effect on tourist behavioral intentions. 6. Authenticity has a significant positive effect on tourist experience. 7. Tourist experience has a significant positive effect on tourist satisfaction. 8. Authenticity has some significant positive effect on tourist satisfaction. 9. Tourist satisfaction has a significant positive effect on tourist behavioral intentions.

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40

Lee, Musheng, i 李木生. "A Study On The Relationship Between Job Satisfaction And Family Life Satisfaction Of Employees In Tourist Hotels – A Ase Study On Kaohsiung Tourist Hotels". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23625433386399850736.

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碩士
義守大學
管理學院管理碩士在職專班
100
Hospitality hotel employees are the core human resource of hospitality organization, but they are facing more and more work family conflict, and the relationship between job satisfaction and family life satisfaction is constantly debated. As keep hard working can bring them more and more opportunities of job/salary promotion, but it takes them so much time to work at the cost of family member interaction, so hospitality hotel employees’s job satisfaction can suppress that of their family life satisfaction. In order to further test the relationship between job satisfaction and family life satisfaction, this article use hospitality hotel employees as the research target aims at studying the relationship between job satisfaction and family life satisfaction, and whether the background variables have significantly differences on job satisfaction and family life satisfaction. The relationship structure between job satisfaction and family life satisfaction is built based on reviewed literature and the effective sample number in the survey is about 337. The study utilized structural equation modeling (SEM) to analyze the study results and examine the research hypotheses. The study result shows that job satisfaction are significantly positive related to family life satisfaction, and personal attributes such as gender, age and marital status have no differences on the job satisfaction, so not education and the average monthly income, similary, personal attributes such as gender, age and the average monthly income have no differences on the family life satisfaction, so not education and marital status.

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41

Ying-Yu, Huang, i 黃盈裕. "The Study on the Relationships among Nostalgia Affection,Tourism Attraction and Tourism Satisfaction of Tourist in Nan-Jhou Tourism Sugar Refinery". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/14980515403423285624.

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碩士
正修科技大學
經營管理研究所
103
The main purpose of the study was to investigate the relationships among nostalgia affection, tourism attraction and tourism satisfaction of tourist in Nan-Jhou Tourism Sugar Refinery.This research approach questionnaire investigation and the participants are tourists of the sugar refinery. The data were analyzed by using SPSS 17.0 for windows, including descriptive analysis, T-test analysis, one-way AVOVA analysis and regression analysis. Research conclusions were summarized as follows: 1.Nan-Jhou Sugar Refinery tourists were the most satisfied for the vicissitudes of emotional feelings, the relaxing of tourism attraction and convenient transportation, but it still needs some improvement in the thinking about the emotion that had loved or cared, the ability of expertise services, hardware facilities, and provision of information content. 2.There is a significant difference between marriage, residence, the average monthly income, sources of information, vehicles, the number of visits, travel time in nostalgia affection; there is a significant difference between marriage, occupation, residence, source of information, vehicles, travel time in tourist attraction; there is a significant difference between marriage, occupation, average monthly income, sources of information, travel time in tourism satisfaction. 3.In nostalgia affection, overall tourism satisfaction of Nan-Jhou Sugar Refinery tourists is higher when the personal nostalgia, historical nostalgia and overall nostalgia affection are higher, especially the influence of personal nostalgia and historical nostalgia. 4.In tourism attraction, overall tourism satisfaction of Nan-Jhou Sugar Refinery tourists is higher when the goods attraction, services attraction, and overall tourism attraction are higher, especially the nfluence of service attraction. 5.In nostalgia affection, overall tourism attraction of Nan-Jhou Sugar Refinery tourists is higher when the personal nostalgia, historical nostalgia and overall nostalgia affection are higher, especially the influence of historical nostalgia. 6.Overall tourism attraction of Nan-Jhou Sugar Refinery tourists is higher when the personal nostalgia of nostalgia affection, services attraction of tourism attraction, overall nostalgia affection and overall tourism attraction are higher, especially the influence of personal nostalgia and services attraction.

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42

Langowoj, Ivetta. "The perception of Australian hosts by Japanese tourists". Thesis, 1990. https://vuir.vu.edu.au/15624/.

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An extensive literature in psychology of tourism and other related disciplines indicates that previous studies oriented toward tourist-host contact have concentrated on the effect of tourists' presence on hosts' communities (economic, social, environmental impacts). Only a few studies have been concerned with the influence of hosts' communities on tourists, particularly in shaping tourists' reactions to hosts' communities and the destination visited. There is limited scientific attempt to measure the influence of Australian hosts on Japanese tourists (perception, satisfaction, dissatisfaction). There does not seem to be an instrument for the assessment of Japanese tourists ' perception of their Australian hosts either. The aim of this study was to clarify problems related to Japanese tourists-Australian hosts contact with particular reference to interpersonal relationships and to identify the degree of satisfaction experienced by Japanese tourists with Australian hosts and service provided.

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43

CHUANG, SHU-HSIANG, i 莊淑香. "A Study on Tourist Motivation, Tourist Satisfaction and Revisit Intention among Visitors at Taiwan Craft Cultural Park". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/bgcexc.

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碩士
南開科技大學
休閒事業管理研究所
107
The economic development in Taiwan over these years has contributed to a growing number of touristic activities among the Taiwanese people. In-depth cultural tours have in turn become a profitable and one of the most significant emerging domains in the tourism industry. Against this backdrop, the present study intends to: investigate the tourist motivation, tourist satisfaction and revisit intention among current visitors at the Taiwan Craft Cultural Park to shed light on the relationships between the above variables; investigate differences in terms of tourist motivation among visitors with various background variables; investigate differences in terms of tourist satisfaction among visitors with various background variables; and investigate differences in terms of revisit intention among visitors with various background variables. The research participants were recruited from visitors at the Cultural Park and surveyed with a questionnaire. 400 questionnaires were distributed, and 387 valid questionnaires were returned, achieving a response rate of 96.7%. The data obtained were analyzed by means of descriptive statistics, an independent-samples t-test, a one-way independent-samples ANOVA, Pearson’s correlation as well as a multiple regression analysis. By analyzing several variables, this study shows the following results: in terms of tourist motivation, there is a statistically significant difference between visitors’ gender and educational background; in terms of tourist satisfaction, there is a statistically significant difference between visitors’ gender and marital status; in terms of revisit intention, there is a statistically significant difference between visitors’ age and educational background; there exist statistically significant relationships between tourist motivation, tourist satisfaction and revisit intention; and there is a statistically significant predictability for revisit intention based on tourist motivation and tourist satisfaction. In view of the above results, this study can serve as a reference for the Taiwan Craft Cultural Park with regard to its operations and developments in the future, and also as a starting point for other researchers to conduct follow-up studies.

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44

Huyen, Nguyen Thi Thanh, i 阮氏清玄. "Investigating the Effects of Celebrity Endorser, Tourist Motivation, and Service Quality to Tourist Satisfaction and Revisit Intention". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6cmuue.

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碩士
義守大學
企業管理學系
106
Taiwan and Vietnam signed a memorandum of cooperation in tourism in 2012, the number of tourists visiting Vietnam in Taiwan has grown year by year, becoming the most promising emerging market in Southeast Asia. The number of exchange visits between the two sides has been initiated under the simplification measures for high-quality tourists visiting Taiwan. In recent years, more and more Vietnamese have come to Taiwan for sightseeing. Therefore, the Taiwanese government has actively opened up the tourist market in Vietnam and implemented a number of visa relaxation measures to create a new vista for both sides of the tourism market. What are Vietnamese tourists to Taiwan travel motivation? Can travel arrangements meet the needs of Vietnamese customers? Will Vietnamese guests revisit their wishes? Travel arrangements whether it can meet customer demand in Vietnam? Vietnamese will to revisit? The Vietnamese tourists who traveled in Taiwan since the survey were the subject of this study. Explore the relationship between five variables of of celebrity endorse, tourism motivation, service quality, satisfaction, and revisit intention. The study found that although Vietnamese customers are highly satisfied, they are rarely willing to come back to Taiwan. Therefore, this study will convey the true feelings of Vietnamese tourists to the tourism industry, thereby enhancing service attitude and quality, satisfaction and revisiting will promote tourism companies in Taiwan and Vietnam to flourish. There are no positive or negative relations between the five issues of, tourist motivation, service quality, satisfaction and revisit intention. This study investigates whether there are positive and negative relationships between the tourism tourism celebrity endorser, tourist motivation to Taiwan, service quality, satisfaction and revisit intention. There is a positive relationship between the tourism celebrity endorser ''s satisfaction with the guide motive and the overall satisfaction. In the four aspects of “relaxation”, “enjoyment”, “experience” and “knowledge” of tourist motivation, there is a relationship between the satisfaction of tour guides and the overall satisfaction of the tourist motivation. There is a positive relationship between tour guides'' satisfaction with experience travel motives and a positive relationship between tour guides and overall satisfaction with caring and authentic service qualities. The tourism celebrity endorser, tourist motivation facets, service quality facets and satisfaction facets are not related to the revisit intention. Therefore, Vietnam to Taiwan for celebrity endorser, tourist motivation, service quality of service quality is high but willing to revisit intention reduced.

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45

Lin, Yu-Tang, i 林鈺堂. "Domestic Tourist Satisfaction in Taiwan－An Application of Semiparametric Models". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/97859661638199983908.

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46

Sung, Ming-Lu, i 宋明律. "Integrating Consumption Emotions into International Tourist Hotel Customer Satisfaction model". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/10568553769091596523.

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博士
中華大學
科技管理博士學位學程
102
The tourism industry is important in terms of gross domestic product (GDP) and provides numerous employment opportunities in many nations. The hotel industry is a key sector within the tourism industry and faces more intense global competition than other supply industries. With the proliferation of domestic and international brands, the Taiwanese hotel industry has become highly competitive. For International Tourist Hotels (ITHs) sharing a common market position, hardware differentiation is less important than software differentiation, which is crucial to competitiveness. An important motivation to enhance customer satisfaction involves reducing customer switching to others that as a defensive strategy to a firm lead to a stronger competitive position. Delivering superior customer value and satisfaction is crucial to firm competitiveness. Positive emotions are created though experiences with hotel products and services, which imply customer real needs, and the role that emotions play in the selection of hotel. Further, developing customer loyalty is one of the main operational strategies used by hotels facing increasing competition and that increasing customer satisfaction is crucial factor for ensuring customer loyalty. This study integrates consumption emotions into the American Customer Satisfaction Index (ACSI) model to propose a hotel customer satisfaction index (H-CSI) model that can be applied to estimate customer satisfaction towards ITHs. The H-CSI scale items were designed based on reference to the relevant literature and the suggestions of a focus group. Four-hundred and twelve customers of ITHs were surveyed. The Partial Least Squares (PLS) method was employed to validate the measurement instruments in the H-CSI model and estimate item weights for the customer satisfaction scales. The H-CSI model is a comprehensive model for the measurement of customer satisfaction that includes most possible antecedents and outcomes. The research results show that the H-CSI model displayed strong explanatory power based on its reliability and validity. Accordingly, if hotel managers apply the H-SCI model instead of a general customer satisfaction survey, they can obtain a robust estimation of customer satisfaction, as well as extra information of post-purchase customer behavior to better manage customer satisfaction and achieve a competitive advantage.

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47

Vieira, Lisa Maria Luís. "European tourist perspective on destination satisfaction: a business analytics approach". Master's thesis, 2016. http://hdl.handle.net/10071/13232.

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For many years that tourism information has been collected and stored, allowing increased interest in the data mining (DM) areas. This leads to a need of research and discovery of new patterns to develop automated procedures to improve the tourism knowledge management. The relationship between the tourist characteristics and preferences and the tourist satisfaction was never studied in order to provide useful knowledge to the tourism industry. Therefore, there was the need to investigate the explanatory factors of the tourist satisfaction with the destination to allow the tourism companies to define the correct assumptions about a certain travel. This dissertation used the data from Flash Eurobarometer 414 “Preferences of Europeans towards tourism 2015” with data from the 28 countries of the European Union (EU). A predictive model was obtained for the tourist satisfaction, through the discovery of existing patterns in the process of the tourist travel, using DM techniques on the data referred above. The definition of an explanatory model allowed to obtain useful knowledge for tourism agencies, enabling the development of marketing strategies according to the tourist profile and ensuring development of promotional messages for products and experiences, ensuring that correct assumptions are made about their customers.
Desde há muito tempo que é recolhida e armazenada informação sobre turismo, permitindo captar o interesse das áreas de data mining (DM). Consequentemente, surgiu a necessidade de pesquisa e descoberta de novos padrões para desenvolver procedimentos automatizados, de forma a melhorar a gestão deste tipo de informação. A relação entre as características do turista, as suas preferências e a satisfação nunca foram estudadas extensivamente de forma a criar conhecimento útil para a indústria do turismo. Desta forma, havia a necessidade de investigar e estudar os fatores explicativos da satisfação do turista com o destino, para que seja possível às empresas de turismo traçar o perfil de turista adequado e transmitir as campanhas de marketing de forma assertiva e eficiente. Nesta dissertação foram utilizados os dados do Flash Eurobarometer 414 “Preferences of Europeans towards tourism 2015”, que contém dados dos 28 países da União Europeia. Através da descoberta de padrões existentes no processo de viagem do turista, utilizando técnicas de DM sobre os dados acima referidos, foi possível obter um modelo preditivo para a satisfação do turista. A definição de um modelo explicativo permitiu obter conhecimento útil para as empresas de turismo, facilitando o desenvolvimento de estratégias de marketing de acordo com o perfil do turista e de mensagens promocionais para produtos e experiências, garantindo que são definidos pressupostos adequados para os seus clientes.

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48

Cavalheiro, Nuno Miguel de Jesus Grilo. "Cultural heritage gamification and its effects on the tourist satisfaction". Master's thesis, 2019. http://hdl.handle.net/10071/20308.

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Tourism is nowadays one of the world’s main social and economic activities, who’s origin dates to more than two millennia ago. Gamification, on the other hand, is a recent topic only initially referenced in 2008, and which became a subject of wide study in the present decade and has been applied to several sectors due to its capacity of improving experience, shaping user behaviour, motivating desired behaviours, increasing brand awareness among other advantages. Tourism has been no exception in the implementation of gamification, although appliance and research are still scarce on this subject compared to others. Existing technology provides tourists with an easy access to pricing information, therefor no longer can businesses in this sector effectively differentiate themselves through price, but rather being forced to adopt a differentiated service offer. Existing research concludes that gamification can be used to enhance tourist experiences and improve loyalty. This paper aims to contribute to this growing subject by testing the effect of using gamification in the context of visits to historical sites. We conducted a qualitative survey which first analysed the requirements that tourists have on the context of a visit to historical sites and based on that information designed a mobile application with game elements which aims to aid their visit and improve their satisfaction. The analysis of the developed prototype suggests that gamification does represent a well-designed way to present sites, shape user behaviour, aid visit and increase satisfaction through the creation of an interactive and informational environment.
O turismo é uma das principais atividades sociais e económicas do mundo originada há mais de dois milênios atrás. Por outro lado, a gamificação é um tópico recente, referenciado inicialmente em 2008, que se tornou objeto de amplo estudo na década atual, tendo vindo a ser aplicado a vários sectores devido à sua capacidade de melhorar a experiência, moldar comportamento, aumentar reconhecimento de marca, entre outras vantagens. O turismo não foi uma exceção na implementação da gamificação, embora a sua aplicação e pesquisa sejam ainda escassas nesta área em comparação com outras. Atualmente, devido ao fácil acesso que os turistas possuem a informação relativa a preços, é cada vez mais necessário que as diversas ofertas turísticas existentes se distingam através da criação de serviços diferenciados, podendo-se recorrer à gamificação neste contexto para aprimorar as experiências turísticas e aumentar a lealdade dos clientes. Este artigo tem como objetivo contribuir para a pesquisa existente, testando o efeito do uso da gamificação no contexto de visitas a locais históricos. Realizamos uma pesquisa qualitativa que analisou primeiro os requisitos que os turistas têm no contexto de visita a estes locais, e com base nos resultados obtidos, projetamos uma aplicação móvel com elementos de jogo que visa auxiliar a visita e melhorar a satisfação. A análise do protótipo desenvolvido sugere que a gamificação representa uma maneira bem projetada de apresentar locais de interesse cultural, moldar o comportamento do utilizador, auxiliar a visita e aumentar a satisfação através da criação de um ambiente interativo e informativo.

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Nguyen, Thanh Tu, i 阮清秀. "Vietnamese Tourist Satisfaction In Taiwan After The New SouthBound Policy". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/akakpf.

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碩士
國立政治大學
企業管理研究所(MBA學位學程)
107
With the effect of New South Bound Policy in 2016, there has been a high increase in the number of Vietnamese tourists coming to Taiwan. The aim of this research is to find out the Vietnamese tourist satisfaction in Taiwan and the factors that affect it. The tourist satsifacion was measured by six dimensions, which are infrastructure, cultural features, language barrier, value for money, reacreation, environment. Then, the research tests various factors to find out which factors have an effect over tourist satisfacton. Five factors were tested, including demographic characteristics, preparation procedure for the trip, travel behavior attributes, expectation before the trip and tourist actual experience. The research follows a quantitative approach. It develops a questionnaire and uses it to collect data from 172 Vietnamese tourists who travelled to Taiwan recently and came back to Vietnam. The result showed that there is a high level of satisfaction among Vietnamese tourists, especially in the dimension of environment and cultural features. It was found that the expectation and actual experience factors have the most important influence over the overall tourist satisfaction. Finally, the research provides recommendations and suggestions for government and travel companies on how to best utilize this research, and for future researchers with regards to how new research on the same subject should be conducted.

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LIN, YANG YA, i 楊亞霖. "The Study on Mainland Tourist Satisfaction with Taiwan Tours and Service Quality of Tour Guides". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/42578521361024729797.

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碩士
醒吾科技大學
觀光休閒系所
102
ABSTRACT This study aims at understanding the degree of satisfaction among mainland tourists during their trip to Taiwan, and their tour guide’s service quality. This is to see how the background of tourists affects their degree of satisfaction and the guide’s service quality, and further analyze how the background of the guides affects such degree of satisfaction. This study uses a survey to research the tour guide’s service quality and the degree of mainland tourist satisfaction with Taiwan tours, asking questions that cover three areas, including the attitude and professionalism of tour guide, the upbringing and coping ability of tour guide, as well as the degree of satisfaction. The subjects are seven tour guides and tourists from the northern, central and southern part of China. A total of 482 surveys and 7 surveys were collected from tourists and tour guides, respectively. SPSS 12 was used to analyze the data of this study via descriptive statistics, one sample t-test, independent-samples t-test, one-way analysis of variance, and Scheffé's method. This study hopes to use different variables to see if the background of mainland tourists affects their degree of satisfaction of the tour, if there is a significant difference between the background of tourists and the service quality of tour guides, and finally, if the background of tour guides affects tourists’ degree of satisfaction. The results of this study will be used to compare with that of other literature. It is hoped that the conclusion could serve as a reference for tourism industry, tour guides, and drivers, so as to increase tourist satisfaction, as we head towards opening individual tourism to China. Keyword: degree of satisfaction, tour guide’s service quality, mainland tourist, tour guide

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