Artykuły w czasopismach na temat „Tourism marketing”
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Garcia Henche, Blanca. "Urban experiential tourism marketing". Journal of Tourism Analysis: Revista de Análisis Turístico 25, nr 1 (9.04.2018): 2–22. http://dx.doi.org/10.1108/jta-01-2018-0002.
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Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential consumer. Design/methodology/approach This paper is arranged as follows: first, a review of the documents on new tourist sector trends towards the demand of experiential tourism, on marketing 2.0 and on social media has been carried out; second, communication strategies of the food markets seen as tourist resources are described herein, including results of the research in the use of social media; and finally, conclusions of the study are developed. Findings According to the conceptual approach and after reviewing the documents cited in this paper, it is possible to conclude that food markets are tourist resources that shall be exploited as “experiential providers” for a market niche that is increasingly demanding and expects to have a “tourist experience”. The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. Research limitations/implications Although this work represents an in-depth study of the food markets analyzed, the research could be extended to other markets or to other cities that are also working with markets as experiential tourism resources, though not in a structured design as in Madrid. Practical implications This work is different from previous studies for several reasons. In the first place, food markets are integrated as elements for the study of experiential tourism as tourist resources, and second, commercial interaction and other types of productive activities in urban centers are considered. In particular, social relations and collaboration between small retailers in markets, their managers and the institutions responsible for tourism management in the city of Madrid are barely analyzed in the literature. This includes the collaboration between public (Madrid City Council), cultural and business institutions (Madrid Fusión and Gastrofestival), hospitality and other businesses (established in the food markets) to promote cultural experiences and historic tourism. Social implications The performed study has several implications for employers and policymakers. As historical, cultural and experiential tourism are growing trends throughout the world, new tourist consumer profiles must be analyzed. There are new groups of tourists looking for unique experiences and “local” activities, eager to visit renovated urban historical centers with a developed experiential leisure offer. This tourist activity facilitates the rebirth of the traditional food markets and promotes the creation of jobs and new opportunities for traditional businesses as shown in the present case study focused on the markets of Madrid. Originality/value The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. The role played by food markets in the creation of an experiential tourism offer in Madrid and the communication strategies generated by them is described in this research. This study not only sheds light on the changes undergone by the tourist demand, specifically urban tourism but also it helps understand some of the strategies that big tourist cities are implementing in historic centers to reduce the risks of mass tourism.
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Carlos Castro, Juan, Mauricio Quisimalin, Carmen de Pablos, Viviana Gancino i Jessica Jerez. "Tourism Marketing: Measuring Tourist Satisfaction". Journal of Service Science and Management 10, nr 03 (2017): 280–308. http://dx.doi.org/10.4236/jssm.2017.103023.
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Damayanti, Annisa, i Abdul Rasyid. "Marketing Communication Strategy of Pandayangan Tourism Ulumahuam Village in Labuhan Batu Selatan Regency in Improving Tourism Visit". Daengku: Journal of Humanities and Social Sciences Innovation 2, nr 4 (3.08.2022): 420–26. http://dx.doi.org/10.35877/454ri.daengku1052.
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Pandayangan Tourism is a natural tourist destination with a flowing river and beautiful natural surroundings, and it works in collaboration with the Labusel children's community. The study's goal was to identify and analyze Pandayangan tourism through the use of a Marketing Communication Strategy to Increase Tourist Visits. This study employs a descriptive qualitative approach, with data gathered through interviews with tourism managers, observations, and literature searches. Integrated Marketing Communication is the theory employed (IMC). Based on the data analysis, it was determined that Pandayangan Tourism had implemented a marketing strategy during the promotion stage, which was accomplished by using mass selling and public relations methods, understanding the benefits and drawbacks of tourism products, and carrying out marketing objectives that emphasized increasing sales in order to increase visitors. Pandayangan tourism's marketing strategy activities include providing the best facilities for the convenience of visitors. Promotional activities, understanding the benefits and drawbacks of tourism products, and achieving marketing objectives are all concluded to always obtain and produce an increase in visitors.
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Song, Mei, Tianjiao Niu, Linna Wang i Xiaoyi Wang. "The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing". Security and Communication Networks 2022 (26.07.2022): 1–10. http://dx.doi.org/10.1155/2022/1825171.
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With the development of economy, people’s demand for travel is also increasing. They are no longer satisfied with the single standardized travel products of travel agencies and begin to pursue personalized. When many customers travel, the most important thing is their subjective feelings. This is also the focus of tourism enterprise research. Therefore, introducing experiential marketing into tourism and realizing experiential marketing can enhance the sense of experience of tourism, improve the economic benefits of tourism, and promote the development of tourism. This paper mainly studies the application of experiential marketing in tourism industry. In this paper, based on the tourism situation of Qingyan Ancient Town and the tourism marketing activities of other tourist attractions, combined with my own design, we developed an optimized design scheme of experiential marketing. In the process of implementation, there are still areas to be improved, and the author will continue to study and learn from the sharing of other scholars. The purpose of this paper is to study the validity of marketing strategies of tourist attractions based on experiential marketing. On the one hand, the research of this paper can enrich the theory of experience marketing; on the other hand, it can also provide reference for the reality of tourism marketing, which has theoretical and practical significance.
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Zhuk, I. "Marketing management activities of domestic firms in the Ukrainian market of tourist services". Visnyk of the Lviv University. Series Geography 2, nr 43 (19.10.2013): 176–86. http://dx.doi.org/10.30970/vgg.2013.43.1705.
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The article deals with the management of domestic marketing in the tourism business. The author conducted a marketing analysis business of Ukrainian tourist market. The role of marketing tools in business entities is highlighted. The conclusions of market research into entities are given. Keywords: tourism service, tourism product, tourism product promotion, tourism market, tourism, marketing, marketing management, marketing tools, entities.
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Lianfeng, Zhang, Yu Danko i Chen Zhuanqing. "Research on Brand Marketing Based on Ukrainian Tourist Destination". Ekonomìka ta upravlìnnâ APK, nr 2(159) (24.11.2020): 168–76. http://dx.doi.org/10.33245/2310-9262-2020-159-2-168-176.
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Tourist destination is a place to attract tourists to make a short stay and visit here. The competition of tourism is increasing day by day, and the competition between tourist destinations has turned to brand competition. Tourism destination brand marketing refers to the brand marketing activities that take the government departments and tourism enterprises as the marketing subject and take the cultural resources, natural landscape and tourism services of the tourism destination as the marketing content. Brand marketing plays an important role in tourism destination marketing, but the current research on the related problems of brand marketing is still relatively shallow, lack of theoretical and empirical research on the characteristics of tourism destination brand marketing. The brand marketing system of tourism destination based on the overall interests of the region has important guiding significance to the marketing practice of tourism destination. Based on the theory of marketing, this paper constructs the brand marketing theory system of tourism destination based on the overall interests of the region. This paper introduces the brand marketing of tourism destination in Ukraine as a case study, Starting from the status quo of tourism brand marketing in Ukraine, this paper expounds the existing problems of tourism in Ukraine, and finally puts forward some countermeasures to improve the brand marketing of tourism destination in Ukraine.And tries to apply the conclusion of brand marketing of tourism destination based on the overall interests of the region to tourism practice. Key words: Ukraine ,TourismDestination, Integrated marketing ,New media marketing, Internet plus ,Tourism Brand, Brand Marketing.
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Asnawi, Aisah. "Destination images: antecedents of city marketing, tourism event, and social media marketing concept". Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 9, nr 2 (30.06.2021): 171–86. http://dx.doi.org/10.22437/ppd.v9i2.12742.
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Building tourism is long-term work. Many elements are involved, and their effectiveness cannot be calculated partially. At present, competition between cities/districts continues to increase, especially in city/district marketing that is tourist-friendly, iconic tourism events, and massive social media marketing. The strong destination image will impact on increasing the number of visits. This research aims to analyze the impact of city/district marketing power, tourist events, and social media on the image of tourist destinations in Maluku. The methodology in this research is based on quantitative analysis using Structural Equation Modelling (SEM) to discuss theory and see the relationship between city/district marketing variables, tourism events, social marketing media, and destination image. This study indicates that city/district marketing has a greater increase in strengthening the image of destinations compared to tourism events and social media marketing. This shows an effective strategy from the government in advancing tourism faster and more robust in increasing the image of a destination.
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Krisnatalia, Heni, Nurdina Prasetyo i Mochammad Ainan. "Creating A Green Tourism Experience Through Development of Tourism Package As A Tourism Destination Marketing Strategy: the Case of Kertayasa Tourism Village". International Conference On Research And Development (ICORAD) 1, nr 2 (19.12.2022): 217–23. http://dx.doi.org/10.47841/icorad.v1i2.40.
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This article aims to concentrate on the subject of destination marketing with a particular focus on the strategy development process through Green Tourism Packages for Tourist Destinations, illustrated by a case study from Kertayasa Tourism Village in West Java, Indonesia. The concept of Green Tourism as an alternative tourism part of ecotourism is one of the efforts that can improve environmental performance through effective and real environmental management techniques which will certainly give a different color to the development of other types of tourism so that it will certainly be very interesting to be developed as a marketing strategy. Furthermore, the achievement of environmental award-based marketing activities that receive international recognition will become an important instrument in marketing their services. In the end, through the concept of green tourism development, tourists or visitors can enjoy holidays according to their interests while supporting the sustainability of environmental conservation in these tourist destinations. The results of this study are ideas and suggestions through design ideas or initial concepts in marketing tourist destinations through packaging of green tour package products for tourists.
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Smyrnov, Igor, i Oksana Shmatok. "Marketing-mix in tourism: modern concept in the context of sustainable tourism". Visnyk of the Lviv University. Series Geography, nr 42 (15.10.2013): 326–32. http://dx.doi.org/10.30970/vgg.2013.42.1887.
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Classical model of the marketing mix (complex) 4P and its modification 6P, 7P and 4C are analysed. Attention to the peculiarities of the tourism industry within the service sector, in particular, the value and use of travel resources for creating tourist products were drawn. Proposed original innovative model of marketing mix in tourism, which, on the one hand, takes into account specific characteristics of sustainable tourism with its obligatory binding and attention to tourist resources, on the other – it is based on classic model of marketing mix. Key words: marketing mix, sustainable tourism, tourism resource base.
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Singh, Satyendra, Tapas R. Dash i Irina Vashko. "Tourism, ecotourism and sport tourism: the framework for certification". Marketing Intelligence & Planning 34, nr 2 (4.04.2016): 236–55. http://dx.doi.org/10.1108/mip-09-2014-0180.
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Purpose – The purpose of this paper is to develop a framework for identifying the need for ecotourism certification within ecotourism and sport tourism (EST) by discussing the overlapping characteristics on the dimensions of EST. Design/methodology/approach – Qualitatively, the Social Exchange Theory was used to discover segments of tourists based on the two dimensions: EST. Findings – The findings discovered four strategic segments (namely; vacation, green, action oriented and active tourists), their related activities, and the level of need for eco certification. Practical implications – EST activities offer a unique opportunity for tourism managers to positively influence conservation in and around communities, protected areas and sport events. Applying and implementing a global eco certification is paramount to attract tourists and enhance credibility of sport tourism. Originality/value – Identification of the four tourists segments and their relative need for certification is the novelty of the study. The labels of the identified tourist segments are: vacation tourist (low on ecotourism and low on sport tourism); green tourist (high on ecotourism and low on sport tourism); action-oriented tourist (high on ecotourism and high on sport tourism); and active tourist (low on ecotourism and high on sport tourism). The certification needs for green and action-oriented tourists are HIGH, for active tourist is MEDIUM, and for vacation tourist is LOW.
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Nykiel, Ronald A. "Tourism marketing". Tourism Management 11, nr 3 (wrzesień 1990): 275–77. http://dx.doi.org/10.1016/0261-5177(90)90057-g.
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Lawson, Rob. "Marketing tourism". Annals of Tourism Research 21, nr 4 (styczeń 1994): 878–79. http://dx.doi.org/10.1016/0160-7383(94)90107-4.
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Var, Turgut. "Tourism marketing". Annals of Tourism Research 14, nr 2 (styczeń 1987): 280–81. http://dx.doi.org/10.1016/0160-7383(87)90095-8.
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Satya, Mutia Tri, Yuyus Yudistria, Muhamad Asdar i Abdul Razak Munir. "ANALYSIS OF MARKETING TOURISM FACTORS IN BANDUNG CITY’S LEADING TOURISM OBJECTS". Review of Behavioral Aspect in Organizations and Society 1, nr 2 (12.10.2019): 109–20. http://dx.doi.org/10.32770/rbaos.vol1109-120.
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Based on measurements made by Frontier Consulting Group and Tempo Media Group, the tourism index of Bandung City is one of the highest in Indonesia, reaching 95.30 or higher than Denpasar City with Tourism Index 87.65 and City of Yogyakarta with Tourism Index 85.68.
Bandung has many excellent tourist objects that have their attraction. Bandung, as a creative city, always tries to create a different tourism concept. It is done as a marketing tourism strategy to increase the number of tourists who come to visit the city of Bandung. This research examines how much these factors influence marketing tourism, and which factors are the most dominant in affecting marketing tourism. Based on the result of the six tourism marketing factors, namely economic factors, social factors, cultural factors, tourist attraction factors, perceptions of information technology, and environmental perception factors, which were previously formed by 31 manifest variables. The dominant new factor found in representing the factors of tourism marketing, namely the environmental attractiveness factor.
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Abidin, Jenal, Rezka Fedrina i Revi Agustin. "Penguatan Kelembagaan Desa Wisata melalui Promosi Digital Marketing di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang". Jurnal Abdimas Pariwisata 3, nr 1 (20.01.2022): 1–10. http://dx.doi.org/10.36276/jap.v3i1.292.
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Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion strategy that is in accordance with market trends is an absolute must. One of the effective media in the promotion of destination marketing is to use digital marketing media. Cisaat Tourism Village, Subang is one of the villages that makes tourism one of the sectors that drive the economy of its people. Cisaat Tourism Village has considerable potential including cultural tourism, nature tourism and educational tourism. Cisaat Tourism Village has a weakness in terms of marketing promotion so that the increase in the number of visits is not significant. Community service programs are expected to be the solution. The activities carried out were workshops on making tourist village websites, digital marketing workshops to increase knowledge and skills regarding interesting content for website marketing and social media marketing. The output of this activity is the availability of a marketing promotion website for tourism village packages, the skills of tourism village managers in creating social media marketing promotional content.
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Shi, Chang Bo, i Guan Nan Zhang. "Based on the Ecological Tourism Destination of Green Marketing". Advanced Materials Research 524-527 (maj 2012): 3549–52. http://dx.doi.org/10.4028/www.scientific.net/amr.524-527.3549.
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21 century is the century of China's tourism to the world, and ecological tourism is the biggest concern of the way and attention to the tourism, ecological tourism has become the world tourism a trend and trend, environment and tourist coordination development also become more popular with tourists. This article from the concept of ecological tourism, expounds the present Chinese tourist destination the implementation of ecological tourism dilemmas, and put forward the countermeasures that the tourism destination can take the green marketing successfully.
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Вапнярская, Ольга, Olga Vapnyarskaya, Людмила Ульянченко i Lyudmila Ulyanchenko. "Global tourism development trends: impact on marketing". Services in Russia and abroad 8, nr 3 (28.05.2014): 44–53. http://dx.doi.org/10.12737/4097.
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With Russian enterprises and organizations operating in the sphere of tourism integrated into the global tourist service market, Russian tourist market players increasingly come under the influence of global tourist factors and development trends. At the marketing activity planning stage, especially when creating tourist service offers, companies are to take into account the common factors regulating and determining global tourist demand. The article provides an analysis of the major global tourism development trends, which, according to the authors, are to provided for by marketing decision-makers primarily in regards inbound tourism. The authors conclude that the trends included in the analysis are potentially influential at regional and micro levels.
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Fusté-Forné, Francesc. "Dairy Tourism: A Local Marketing Perspective". Dairy 2, nr 1 (11.01.2021): 14–24. http://dx.doi.org/10.3390/dairy2010002.
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Examples of niche tourism have emerged in parallel to the growing importance of food tourism in destination management and marketing. Examples of this include mushroom tourism, tea tourism, or udon tourism, among others. This study analyzes one of this specialist forms of food tourism: dairy tourism. Dairy tourism is the leisure and tourist practice that leads to the discovery of production, transformation, and commercialization processes of milk and milk derivatives. Specifically, the objective of this research is to discuss the relationships between local dairy landscapes and tourism in the Catalan region of Empordà, in the northeast of the Iberian Peninsula. Drawing on field visits and interviews with the seven regional producers, results describe the mechanisms of dairy tourism from a local marketing perspective.
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Musliha i Hendri Hermawan Adinugraha. "DIGITAL MARKETING IN TOURISM DESTINATIONS". Jurnal Ekonomi dan Bisnis Airlangga 32, nr 2 (30.11.2022): 130–37. http://dx.doi.org/10.20473/jeba.v32i22022.130-137.
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Introduction: The emergence of digital marketing has brought important changes in several industrial sectors, one of which is the tourism industry. This study aims to determine the role of digital marketing in tourist destinations. Methods: The research method used is descriptive qualitative. Results: The result of this study indicates that there are several digital marketing media used by tourists to get information about tourist objects they want to visit, including Facebook, Twitter, Instagram, and other social media. Digital marketing also has a very big influence on increasing visits to several tourist destinations. Conclusion and suggestion: The use of digital marketing in the era of the digital economy industry plays a very important role in increasing tourism promotion. Digital marketing is a must because this generation often uses it, whether consciously or not. Digital marketing applications that will be used include websites, social media, online advertising, web forums, and mobile applications.
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Malhotra, IJ, i J. Dehtjare. "THE ONLINE MARKETING COMPLEX IN TOURISM". Economics & Education 5, nr 1 (25.10.2020): 49–55. http://dx.doi.org/10.30525/2500-946x/2020-1-6.
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The article discusses the online marketing complex of tourism and socioeconomics of the online-tourist industry. The analytical data will enable to understand the current business trends in the competitive market today. The key objective of this research is to examine the eTourism developments around the world and in Greece as a country that is gradually embracing eCommerce. The prospect of the online-tourism is presented on the example of Greece tourism website InThessaloniki.com. The research reveals the features of tourism business and discusses important milestones in its development. Although it is rapidly becoming a growing topic of research, the information on the websites seems to be the only rescue for the researchers. At the same time, it forewarns and forearms the marketers of tomorrow about its importance as future mode of acquiring information and purchase of tourism products and services. The analyse of the socioeconomics of the online-tourist industry will enable to understand the current business trends that are more competitive in the market than the exists today. It will provide an opportunity to attract new business customers and receive additional profit. The author assumes that the analyses of the online- tourism market technologies have been instrumental in increasing the domain of awareness and accessibility while reducing the uncertainty with respect to communication gaps. With future high projections in all the spheres of tourism, it’s not gainsaying that technology can help us manage tourism operations better through ensuring high efficiency in working with clients, increase their loyalty and the sales rates of the company. The author analyse the socioeconomics, entrepreneurial activity, internal and external environment of the tourist industry.
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Abdi, I. Nyoman, Putu Adi Suprapto, Ni Luh Ayu Kartika Yuniastari Sarja, Ni Ketut Pradani Gayatri Sarja i Kadek Adi Parthama. "Optimalisasi SDM Melalui Pembentukan Pokdarwis Serta Pelatihan Pengolahan Jeruk di Desa Bonyoh". Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat 4, nr 2 (12.10.2022): 312–18. http://dx.doi.org/10.24036/abdi.v4i2.300.
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Bonyoh Village trying to be touritm village with natural potential of orange plantations. The potential is not accompanied by human resources, this is due to lack of tourism awareness and knowledge regarding management of tourism potential. Problems faced by Bonyoh Village are the absence of a driving agency to increase the role of the community in tourism potential, lack knowledge of processing orange into selling value products and their marketing. Based on these problems, service activities implemented in the formation of Pokdarwis by including training on the development of citrus plantation businesses and their marketing as well as training on tourism villages, ticketing, guiding and promoting. The method used is discussion, mentoring and training and development. Evaluation show that 100% of Pokdarwis formation realized, 2 people can process them into products, 1 person can do marketing on social media and 50% of participants' knowledge increases regarding tourist villages, ticketing, guiding and promoting towards a new Tourism Village in Bangli Regency.
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Cheng, Congxi, Yangyang Zhang, Sha Luo, Wenjing Yang, Yulu Guo, Hanli Yu i Jinqian Kang. "Study on the marketing of rural tourism destination based on the internet perspective". MATEC Web of Conferences 355 (2022): 02066. http://dx.doi.org/10.1051/matecconf/202235502066.
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With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination. The rapid development of Internet technology has provided new ideas for rural tourism destination marketing. Based on the analysis of the questionnaire results of rural tourists, this paper has proposed the optimization suggestions of rural tourism destination marketing from the Internet perspective. That is, building the information communication channel between rural tourism destinations and tourists based on the Internet, designing tourism products of the rural tourism destination on the basis of tourist characteristics of tourists and realizing the marketing optimization of rural tourism destinations with the help of Internet technology.
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Sukirman, Oman. "Apakah Anggaran Pemasaran Pariwisata Pemerintah Efektif dalam Meningkatkan Jumlah Kunjungan Wisatawan?" Journal : Tourism and Hospitality Essentials Journal 7, nr 2 (26.11.2017): 121. http://dx.doi.org/10.17509/thej.v7i2.9018.
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Our focus is the effect of the tourism ministry budget to promote tourism on the growing number of tourists. We used regression models using data for 2011 through 2016 to identify the impact of tourism marketing budgets on the growth in tourist numbers. The results show that the effect of higher marketing on the growth of the number of tourists depends on the level of tourism marketing budget that is in the ministry of tourism. More specifically, the results show that tourism marketing budgets have a major effect in increasing the number of foreign tourists visiting. However, the effect is different if applied to national tourism marketing. For the national tourism marketing budget is less effect in increasing the number of domestic tourists.
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Mihailović, Božo, i Ilija Moric. "The role of marketing philosophy in rural tourism development". Tourism and hospitality management 18, nr 2 (2012): 267–79. http://dx.doi.org/10.20867/thm.18.2.7.
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The purpose – The purpose of this paper is to research the role of marketing concept in the process of the sustainable rural tourism development. Design – The special focus is given to analysis of the factors that influence the implementation of marketing philosophy in tourism and its specifics in area of rural tourism. Methodology – Using available secondary and primary data from government bodies and relevant international organisations, several factors are identified that affect the implementation of marketing philosophy in area of rural tourism. Followed by qualitative analysis, these factors are analyses in details in order to provide the ideas for future development.The development of information technology, competition and growth in its global character, the new buyer and the need for sustainable development are just some of the factors that determine a new way of keeping the rural tourism business. Approach – Implementation of marketing philosophy in rural tourism is examined on the level of tourist destination, due to importance of cooperation and coordination on this macro level for the sustainable development of the rural tourism. Findings – Key findings indicate that marketing in rural tourism should be seen as a means to achieve development of strategic goals of rural tourist destinations, such as: long-term prosperity, guest satisfaction, profit maximization, extension of the tourist season, neutralizing the negative social impacts, stabilization of employment, support and further diversification of existing economic activity, temporal and spatial redistribution of tourist demand etc. Therefore, marketing cannot be understood simply as propaganda or simply as printing leaflets, but as a platform for defining business objectives and strategies, and creation of tourist products which deliver unique experience to consumers and generate profit for rural tourism destination. The originality of this research – The originality comes from the analysis of the specifics of marketing implementation in rural tourism.
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Jaelani, Aan, Edy Setyawan, Abdul Aziz, Nining Wahyuningsih i Diana Djuwita. "Sustainable Event and Festival in Cirebon, Indonesia: in Islamic Marketing Perspective". Revista Rosa dos Ventos - Turismo e Hospitalidade 12, nr 4 (22.10.2020): 811–38. http://dx.doi.org/10.18226/21789061.v12i4p811.
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This article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. The city, known as the ‘City of Guardians’, is very popular with religious tourism destinations that are branded for tourism products. Events and festivals that are held on an ongoing basis can become tourist attractions, used as a marketing place, and a strategy to create an image of the destination, thus attracting tourists' visits. The methodology used is the document review approach and trend analysis to observe and analyze the various events and festivals held from 2015 to 2019 and the shariah marketing mix that they apply. This article concludes that the shariah marketing mix in promoting events and festivals from various existing tourism segments, such as religious and traditional tourism, arts and cultural tourism, culinary tourism, nature tourism, and local economic tourism, has demonstrated a new concept for marketing tourism products, which emphasizes aspects of locality and uniqueness. So that this tourist destination is not only more potential and crowded by tourists, but also has shown the sustainability of the event and the festival itself.
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Sushchenko, Olena, i Matthnai Ekouaghe. "Trends in the development of marketing technologies in the tourism market". Economics of Development 18, nr 1 (9.04.2019): 9–22. http://dx.doi.org/10.21511/ed.18(1).2019.02.
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This article deals with trends in the development of marketing activities in the tourism market. In the field of tourist marketing should be considered in two aspects: the first aspect is a system focused on the strategy and tactics of active adaptation to the changing requirements of the tourist market; and the second aspect is the interaction of the main market elements: consumer, product, price, advertising, sales, etc. One of the types of services in tourism, which is expanding is marketing. In facts it affects the interests of every person and every organization in any given market. Marketing of tourism in the international sphere in comparison with other areas where all methods and approaches of marketing activities are actively used, remains at a lower level, of use in the promotion of tourist destination despite the fact that tourism seems to be a popular way of recreation for more than a decade. The aim of the article is to analyze the in the main tendencies in the development of the use of marketing technologies in the tourism industry services on the basis of the modern market conditions as well as the study of integrated methods of promotion of tourist destinations.
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Силаева, Анна, Anna Silaeva, Нелли Чхиквадзе, Nelli Chkhikvadze, Елена Коновалова i Elena Konovalova. "Vip-tourism marketing organization in russia". Services in Russia and abroad 8, nr 6 (2.12.2014): 86–96. http://dx.doi.org/10.12737/6716.
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In the article is regarded the VIP-tourism marketing as an economic process, the main marketing functions in tourism sphere are underlined. More it tells us about the tourism sphere characteristic as an object for researching. It contents the general tourism service features of VIP level, it’s necessary to take it’s in account on doing marketing researches. Also the article is contents the successful VIP-tourism rules. The individual treatment to any client on such type of the tourist product formation and realization has been mentioned with special attention. The VIP-tourism question theory is confirmed in this article with leading Russian companies experience examples. Also the authors are summarized the research problems in order to organize the VIP-tourism marketing.
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Mustafa ALI EMRAN, Amnah. "TOURIST COMPANIES AND THEIR ROLE IN TOURISM MARKETING "LIBYAN ORGANIZATION FOR TOURIST TRIPS AS A MODEL"". International Journal of Humanities and Educational Research 4, nr 6 (1.12.2022): 334–46. http://dx.doi.org/10.47832/2757-5403.17.23.
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Tourism as a complex and complex industry is one of the important industries that is characterized by its broad scope, its multiplicity of forms, levels of organization, and its overlap significantly. It is managed, organized, planned, displayed and marketed for its products by many bodies, institutions and companies, in order to implement tourist programs and trips and overcome the problems and obstacles facing tourists, and also Developing countries, resources to achieve their economic and social progress. This research attempts to answer the main question, which is: what is the important of the role played by tourism companies in tourism marketing? what are most important problems and obstacles encountered ? the answer will be by highlighting the reality of tourism companies in Libya and their role in tourism marketing . All this is based on a descriptive and analytical approach that provides a good explanation of the facts and information related to the subject. In addition, the applied approach was used by conducting some interviews with specialists in the Libyan Tourist Organization. The importance of the research stems from the great role that tourism companies play in tourism marketing, as one of the actors that play a major role in reflecting a beautiful image of the country through their direct interaction with tourists and providing all appropriate services and means that help them rest and enjoy. Thus, the research will contribute to the field of scientific research and enrich scientific knowledge in one of the areas of the tourism industry and its marketing. The research aims to study the reality of tourism companies in Libya and the most important business to market its services, their potential and tourism, and study the most important problems facing tourism companies and the most important proposals to develop them. Key words: Tourism, Tourist Marketing, Tourist Companies, Tourist Trips, Tourist Supply, Tourist Demand
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Prasetiawan, Eka, Dudi Permana i Arrisetyanto Nugroho. "TOURISM EQUATION: CULTURAL TOURISM MARKETING STRATEGY BADUY TRIBE IN LEBAK DISTRICT". Dinasti International Journal of Education Management And Social Science 2, nr 1 (17.11.2020): 96–105. http://dx.doi.org/10.31933/dijemss.v2i1.600.
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Baduy Tribe Village is one of the famous tourist destinations in the Lebak Regency. As a major tourist destination, the number of tourists visiting the Baduy Tribe Village is still far from expectations. That is because the tourism marketing strategy is still not optimal by the Regional Government of Lebak Regency. This research uses a qualitative method approach by utilizing the literature review and previous experience. One alternative strategy is through the creation of a Tourism Equation that utilizes tourist attractions visited by many tourists, such as Sawarna Beach tourism or other tourist attractions in other areas. The storefront of tourism can trigger public interest to further visit the Baduy Tribe Village. The results of this paper are expected to be used as an alternative that can be tried by the Regional Government of the Regency of Lebak to improve tourism development in the Regency of Lebak.
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Zamlynskyi, Viktor, Natalia Yurchenko i Olga Haltsova. "Features of a complex marketing approach in management of the tourism industry". Economics, ecology, socium 2, nr 4 (31.12.2018): 64–76. http://dx.doi.org/10.31520/2616-7107/2018.2.4-7.
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Introduction. The tourist industry is a priority in the strategic development of a region. The main problems of research in the field of marketing tourism services are the essence and role of marketing in the development of the tourism industry, including the process of marketing management, types of strategies and marketing plans. The purpose of marketing tourism services is to attract as many customers as possible to the business entities, while providing them with the highest quality of service and guaranteeing their full satisfaction as part of the basic and expanded product.
Aim and tasks. The purpose of this article is to study specifics and the complex nature of marketing in the tourism industry.
Results. In the modern period of functioning of the economy, the service industry is developing very dynamically. In connection with this, the specificity of marketing used in travel services is also changing. The article analyzes the models of state regulation of the tourism industry. World practice separates the four models of state regulation of tourism industry. Eligible for the development of the tourist industry of Ukraine is the third "European" and fourth "Mixed" model, based on solid cooperation between the state and private business, i.e. the presence of central executive authority, recognition tourism is a priority area for the country. It is proved that the main positive point in introducing these models is that the State acts as the coordinator for the development of the tourism industry. The essence and features of the concept of "tourist demand" and "tourist offer" are also analyzed. Established in the tourist marketing system of continuous coordination of services in the marketing process with those that are in demand in the market, and which are planned to be introduced to the market with greater profits than competitors do.
Conclusions. After analyzing the current concepts of marketing in tourism, we came to the conclusion that it is necessary to consider them through the concept of marketing interaction, that is, when using social and communication techniques to enhance marketing activities in tourism. Having reviewed the model of state regulation of tourism development, it was noted that it is European model of state participation in the development of the tourism industry is acceptable for Ukraine. It would be wise to develop a model tourism management in Ukraine and its regions that will meet the peculiarities of country and will make it possible to work effectively at this stage of development of tourism in Ukraine. With regard to public relations tools as a general form of promotion of travel services, they are quite popular among tourists. However, the state needs to pay special attention to the development of recreational areas, and other areas of tourism in Ukraine.
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Sushchenko, Olena, Nadiya Dekhtyar i Iryna Chernysh. "The Use of Strategic Marketing Tools for Territories to Develop the Domestic Tourism Resource Potential". ЕКОНОМІКА І РЕГІОН Науковий вісник, nr 4(79) (28.12.2020): 28–34. http://dx.doi.org/10.26906/eir.2020.4(79).2163.
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The aim of the article is to research of the features and to develop a set of recommendations for the use of strategic marketing tools for territories to develop the resource potential in Ukraine. The use of tourism resource potential is played an important role in the domestic tourism development. It is shown that the domestic tourism resource potential development is determined by the tourist product, the tourist infrastructure, the territory promotion, and the destination brand. The use of strategic marketing innovative tools and marketing support is grounded. The components of strategic marketing of territories are determined. The use of "portfolio" strategy in territorial marketing is proposed. The general tools of territorial marketing are given. It is substantiated that the Kharkiv region has a significant resource potential for the domestic tourism development. To form a positive image of Kharkiv as a tourist destination the implementation of an image marketing strategy is proposed. The competitive advantages of Kharkiv as an attractive tourist destination, a perspective center of exhibition and congress activities are determined.
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Zavhorodniy, Andriy V., Iryna V. Krupitsa, Svitlana I. Pavlyuk i Vladyslav V. Lahodiyenko. "Marketing as a tool to manage innovative development of the regional tourist sphere". Regional Economy, nr 4(98) (grudzień 2020): 50–56. http://dx.doi.org/10.36818/1562-0905-2020-4-6.
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The clear outline of the economic policy motives in the tourism industry of Ukraine, the specification of the purpose of entering the domestic market of tourist services, the formation of the optimal strategic model based on adequate marketing measures, and the opportunity to optimize the process of managing the marketing activities of domestic tourism businesses are the prerequisites for the intensification of marketing activities in tourism. The purpose of this article is to define the role of marketing as a tool in managing the innovative development of the tourism sector of the region. The article proposes a method of a step-by-step study of the marketing environment for domestic touristic entities. The essence of this method is to determine the sequence of research of the target domestic market by business entities based on the analysis of several important factors of the marketing environment. The paper proves that determining the model of the presence of domestic businesses in the market is an important tool for efficient marketing. Marketing analysis has shown that the state tourism policy is the determining factor in the market of tourist services in Ukraine. The directions of activity of the regional marketing stimulation authority are determined. Most legal regulations governing tourism are not properly enforced, which hampers the solution of many pressing problems in the tourism industry. Measures to improve the regulatory framework should be aimed at creating favorable conditions for the development of domestic tourism business and real economic mechanisms to stimulate the development of the tourism industry. Today, the domestic tourist market, including the market of industrial tourism services, faces the task of integration into the European tourism space. At the same time, in order to achieve the possible benefits of integrating cooperation, Ukraine's tourism policy should be aimed at meeting the requirements of the Member States of the European Community and providing the necessary radical changes at all levels of management of the industrial tourism market.
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Natocheeva, Natalia, Liliya Shayakhmetova, Aigul Bekkhozhaeva, Nazgul Khamikhan i Dolores Pshembayeva. "Digital Technologies as a Driver for the Development of The Tourism Industry". E3S Web of Conferences 159 (2020): 04002. http://dx.doi.org/10.1051/e3sconf/202015904002.
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The article deals with the development of digitalization in the field of tourism. The authors note the motives of the tourist market subjects to use digital technologies. It is pointed out that digitalization is a new form of communication between producers and consumers of tourist services, becoming a source of competitive advantages of tourist organizations. Special attention is paid to the importance of developing eco-tourism in the Republic as the most promising segment. The role of marketing for tourism development is highlighted, the characteristics of the marketing complex and its features for tourist activities are given. The most promising directions of digitalization in the field of tourism are considered. The SWOT analysis of Kazakhstan’s tourism business is given. The study developed recommendations for using broad marketing opportunities for tourism development in the Republic of Kazakhstan.
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SEREDA, Nataliya. "Marketing tourist activity in logistic flows". Scientific Bulletin of Flight Academy. Section: Economics, Management and Law 5 (21.12.2021): 22–28. http://dx.doi.org/10.33251/2707-8620-2021-5-22-28.
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Objective Substantiation of marketing and logistics approaches to the formation of logistics flows of tourism enterprises. Methodos. Marketing activity in the market of tourist services forms a system of continuous coordination of the offered services with the services that are in demand in the market. Marketing management at a tourist enterprise includes planning of marketing activities, selection and application of marketing strategies, development and selection of alternative strategies, effective organization of marketing activities and its control. Results The peculiarity of tourism logistics as a service sector is to determine the flow of tourists and the distribution of requirements. This is due to the fact that travel refers to those types of services in which the consumer moves to the producer, and not the producer with his goods ? to the consumer. Management of a tourist enterprise is a rather complex process that requires the development of logistics systems to optimize economic flows, which has a significant impact on the financial results of the company. Scientific novelty. The peculiarity of tourism logistics as a service sector is to determine the flow of tourists and the distribution of requirements. This is due to the fact that travel refers to those types of services in which the consumer moves to the producer, and not the producer with his goods ? to the consumer. The management system in a travel agency that uses a logistics approach is aimed at forming an integrated approach that creates a real opportunity to combine functional areas of logistics by coordinating actions performed by independent parts of the logistics system. Practical significance The main flows in the logistics systems of the tourism industry are the tourist flow, as well as the flow of tourist services, which are caused by the availability of solvent needs of potential consumers (tourists); all other flows that arise in the logistics system of enterprises (material, information, financial, etc.) only provide these flows. As for the tourist flow, it is provided by providing transport and related services. The combination of marketing activities in the formation of logistics tourist flows determines the competitive vector of the tourism industry. Key words: tourism marketing, marketing activities, tourist services, logistics, logistics approach, system, logistics flows, logistics services.
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Palupi, Rety, i Micho Slavov. "TOURISM MARKETING: CONTEXT, CHALLENGES AND POTENTIAL". Jurnal IPTA 8, nr 2 (30.12.2020): 245. http://dx.doi.org/10.24843/ipta.2020.v08.i02.p09.
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Tourism is one of the leading and most dynamic sectors of the world economy, and for its rapid pace, it is recognized as the economic phenomenon of the century. Modern tourism is an increasingly intensive, business-oriented, and commercially organized group of activities, and tourism marketing is becoming ever more important for a destination’s competitiveness. In this context, our research aims to analyze and synthesize the challenges marketing of tourist destinations is facing. The approach taken in this paper is to assess the related literature and focus on the key points for future research on tourism marketing. We argue that destination marketing must lead to the optimization of the effects of tourism and the achievement of national tourism organizations' strategic goals. This paper contributes to marketing professionals and academics, pointing out the uniqueness of tourism marketing.
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Marshall, Roger, i Rouxelle De Villiers. "Marketing tourists gazing into the tourism domain". International Journal of Culture, Tourism and Hospitality Research 9, nr 4 (5.10.2015): 417–22. http://dx.doi.org/10.1108/ijcthr-08-2015-0087.
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Purpose – Urry’s model of Tourism Gaze as described by Woodside is problematic, in that tourist participant observers change the phenomenon they observe. The purpose of this study is to present an alternative model that better represents the dialectic between tourists and the destination culture. Design/methodology/approach – A story-telling technique, based upon personal experience and introspection that matches the story told by Woodside, is used to illustrate the theory development and formulate an alternative model. Findings – A new model is proposed that acknowledges that the more a tourist lives their tourism experience and becomes immersed in the destination culture, the greater the affect he/she has upon the destination. The issue of authenticity is discussed in relationship to this new model, as – in a sense – the experience of a one-time traveler is as authentic as those of a long-term stay tourist. Practical implications – The practical implications are both for tourist operators and policymakers. Cultures change, regardless of any tourism activity; but, such activity is a major change-agent, especially so as the emerging Asian countries discover the pleasures of “globe-trotting”. Although the cultural experience of tourists will remain authentic, large-scale tourism projects will inevitably change the culture the tourists sought to experience in the first place. The value of alternate tourism strategies based on the tourist’s impact upon the host culture is becoming increasingly critical. Originality/value – The new model is simple but effective, and is more pragmatic and accurate than the original tourist gaze model of Urry. The introspective, story-telling, methods used are more typical of academic marketing than tourism research, but serve the purpose here well by making the conceptual idea readily available to the reader.
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Afina, Ridha, Hagia Qatrunnada, Harfinolla Amabel Kirani, Woro Harkandi Kencana, Sularso Budilaksono, Febrianty Febrianty i Devita Gantina. "Strategi Marketing Desa Wisata Berbasis Informasi dan Teknologi". IKRAITH-Teknologi 6, nr 3 (2.11.2022): 7–17. http://dx.doi.org/10.37817/ikraith-teknologi.v6i3.2302.
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Tourism villages were formed to empower the community so that they can act asdirect actors in an effort to increase readiness and concern in responding to tourism potential ortourist attraction locations in each village. The objects of this research are 3 tourist villages inDKI Jakarta, namely: Betawi Cultural Village Tourism Village, Untung Jawa Island TourismVillage and Bhinneka Eduwisata Village Tourism Village. The purpose of this study is todetermine the IT-based marketing strategy used by tourism villages in DKI Jakarta. This studyuses AISAS theory consisting of Attention (attention), Interest (interest), Search (search), Action(action), and Share (sharing). AISAS explains the occurrence of significant changes in consumerbehavior patterns since the advent of technology. The research method uses a descriptiveapproach. The data collection technique is by exploring the tourist village managers and visitorsand observing the tourist villages and the digital platform used. In this study, the marketingstrategy used by the tourist village is in the form of a website platform, social media and mobileapplications. The tourist villages of Untung Jawa Island and Betawi Village use the potential ofthe three platforms, while the Bhinneka edutourism village has not maximized the use ofmarketing using digital platforms.
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Aćimović, Mihajlo. "Achieving good economic results in tourism". Tourism and hospitality management 2, nr 1 (15.07.1996): 15–23. http://dx.doi.org/10.20867/thm.2.1.2.
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Good economic results in tourism are achieved through tourist expenditure. The way in which these results are achieved in the receptive tourism country or region depends on the optimal level of the designed tourism offer and suitability towards the tourism spending. In relation to natural and other preconditions for tourism Croatia's tourism offer is not exhausted. On the contrary, the countries tourism product is outdated, reflected in low tourism spending compared to other competitive Mediterranean countries. Tourism enterprises do not use marketing application sufficiently, and strategic marketing is very little or not at all used. To correct the present situation it is necessary to reconstruct the tourism offer and innovate Croatia's tourism product. Success in tourism in the European tourism market will become more dependent on harmonising marketing technological development and management. All of this points to the necessity of the application of marketing strategies which is a means for achieving marketing activities' goals in the tourism economy.
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Priantana, Ajeng Puspita, i Edi Santoso. "Strategi Promosi Objek Wisata Alam Situ Gede Kota Tasikmalaya". Jurnal Komunikasi Global 8, nr 1 (2.08.2019): 104–15. http://dx.doi.org/10.24815/jkg.v8i1.13586.
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Situ Gede Tourist Site Tasikmalaya has a lot of potential as a tourist attraction, but natural it was neglected and had only a few visitors until the local Tourism Office has managed and promoted the tourist site. This study aimed to analyse the tourism promotion strategy of Situ Gede by the local Tourism Office using the concept of the promotion mix. This research is qualitative research in which data were collected through interviews with four key informants from the local Tourism Office. Informants were selected using purposive sampling technique. The results of the study show that the marketing strategy carried out by the Tourism Office including advertising, direct marketing, sales promotion, personal sales, interactive marketing, public relations, has succeeded in increasing the number of tourists.
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Tanihatu, Maudy M., Marie C. Tahalele, Imelda Talahatu, Ricardo M. Simarmata i Dian Utami Sutiksno. "KAJIAN DAN DESAIN TOURISM MARKETING di NEGERI OMA ; PROFIL DAN PEMETAAN (PENELITIAN TERAPAN TAHUN I)". MIX: JURNAL ILMIAH MANAJEMEN 11, nr 3 (14.10.2021): 412. http://dx.doi.org/10.22441/mix.2021.v11i3.008.
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The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods.
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Berc Radisic, Branka, Lorena Bašan i Diana Bokulić. "MARKETING ASPECTS IN THE OPERATIONS OF THE VELEBIT NATURE PARK". Tourism and hospitality management 15, nr 1 (2009): 49–60. http://dx.doi.org/10.20867/thm.15.1.5.
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The application of marketing in tourism involves marketing activities undertaken by all producers that are in any way connected to selling their products on the tourist market, as a means of earning revenue. Tourism marketing calls for a marketing concept to be implemented in companies in the tourism sector and other tourism-supply providers. Upon the adoption of the Management Plan of the Velebit Nature Park, a marketing concept, as an element of efficient park management, must be employed to help ensure the prosperity of Park operations in all areas and across all levels.
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Tulupov, Vladimir, Marina Shteyman, Marina Strelnikova i Anna Pokachalova. "Travel Journalism in Tourism Product Marketing: Regional Aspect". Theoretical and Practical Issues of Journalism 10, nr 2 (7.06.2021): 225–39. http://dx.doi.org/10.17150/2308-6203.2021.10(2).225-239.
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The article examines the promotion of a regional tourism product in the modern media space. We studied the conditions of the dynamic development of tourism and travel industry in the Russian Federation and abroad, creation of a positive image of a particular region, and promotion of certain tourist services. The research emphasized that the promotion of a tourist product is an important part of the strategy for the development of domestic and inbound tourism. In Russia, each region is faced with the need to create a concept for the presentation of its territory on the tourist market, based on geographical, socio-economic, cultural, ethnographic, and recreational characteristics. Promotion of a tourist destination, brand communication of local routes and increasing their competitiveness is becoming one of the priorities in the development of the Lipetsk region. Lipetsk Territory is a promising area of domestic and inbound tourism due to a number of factors: favorable geographical location, moderate climate, variety of tourist facilities, and dynamically developing tourist infrastructure. Currently, the region has such types of tourism as excursion and educational, religious, event, gastronomic, sports, nostalgic, and rural. Today, despite the rapid development of the latest technologies in the field of mass media, traditional media, including local ones, can significantly influence the popular mentality of those interested in travel journalism. The results of the study point out to the role of the impact of local media on addressing the problems of domestic tourism within a certain territory, and the necessity of expanding tourist content in regional media to create a positive image of the Lipetsk region on the territory of the Russian Federation and abroad.
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Афанасьев, Олег, Oleg Afanasev, Александра Афанасьева i Aleksandra Afanaseva. "DESTINATION STORITELLING AS MODERN TOURISM TECHNOLOGY". Service & Tourism: Current Challenges 11, nr 3 (4.09.2017): 7–24. http://dx.doi.org/10.22412/1995-0411-2017-11-3-7-24.
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The article is devoted to the storytelling as a relatively new marketing technology for tourist destinations. Tourism storytelling is defined as an integrated marketing technology for promoting tourism destinations through narrative information: legends, myths, fables, urban stories and tales. Tourism narrative become a self-contained attractor, supplementing or even replacing traditional objects of tourist interest. It can be realized through a variety tourist consumption
tools. The most important among them are material products (souvenirs, travel guides, etc.), figurative-symbolic objects (street art, iconographic documents, multimedia formats), verbal means, online resources, etc. The authors offer the concept of a “storytelling destination” as an attractive object for tourists, in the marketing promotion of which the technology of storytelling prevails. The article defines the city storytelling tourism place and describes the phenomenon of post-travel storytelling.
The authors also accomplish a detailed review of foreign publications on the problems of storytelling and its role in the tourist destinations development, consider some cases of the world’s and Russian storytelling destinations and separate mechanisms for their operating (cases of Kaliningrad, Borovsk, St. Petersburg, etc.).
The article characterizes the tourism storytelling as a marketing technology, its and some tools. It is determined that finding out or creating legends and their using in the marketing tourism places is one of the most common technologies of tourism storytelling. The authors present the classification of technologies of storytelling and legend in active tourism.
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Волков, Сергей, i Sergey Volkov. "The Genesis of Tourism Marketing as an Area of Scientific Knowledge in Marketing Theory". Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2018, nr 4 (14.01.2019): 33–46. http://dx.doi.org/10.21603/2078-8975-2018-1-33-46.
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Importance. The article analyzes the stages of development of tourism marketing as a field of scientific knowledge in the theory of marketing. Objectives. The purpose of the present research was to analyze the formation and development of the theory of tourist marketing abroad and in Russia. Methodology. The study was based on the content and comparative analysis of foreign and domestic fundamental works on the theory of tourist marketing. Results. The theory of tourist marketing was a logical continuation of the development of the theory of service marketing as a response to the formation of a service-type economy. In the process of evolution of the theory of tourist marketing, it went through two stages. The first stage (1965 – mid-1990s) was devoted to the study of the characteristics of marketing activities in the field of tourism and hospitality at the microenvironment level. The second stage began in the mid-1990s. It was the study of marketing technologies at the level of meso- and macrosystems. Conclusions. The conducted analysis showed that the domestic theory of tourist marketing is derived from foreign studies in this area. In addition, the author distinguishes two main stages in the development of marketing theory in tourism according to the object of study.
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Mkwizu, Kezia Herman. "Digital marketing and tourism: opportunities for Africa". International Hospitality Review 34, nr 1 (3.12.2019): 5–12. http://dx.doi.org/10.1108/ihr-09-2019-0015.
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Purpose The purpose of this paper is to explore digital marketing and tourism with a focus on opportunities with a case study of Africa, motivated by developments in tourism particularly the increase in tourist arrivals and the growth of digital statistics in the digital era. Design/methodology/approach Literature review as a research methodology was adopted in this study, and the integrative literature review was the method used as well as content analysis to review studies in digital marketing and tourism relating to Africa. Findings This paper reveals that digital media, content and mobile advertising are among the trends in digital marketing and, thus, affords Africa the opportunity to market its attractions to tourists in this digital era. Research limitations/implications Future studies can explore quantitative and qualitative methods to understand the phenomenon of digital marketing in relation to tourism. Practical implications Other countries within Africa to adopt similar digital marketing such as digital media and creative content in order to manage the digitization of marketing activities in the tourism sector. Originality/value This study explores digital marketing and tourism with a focus on opportunities for Africa as a case study by specifically examining social media marketing in relation to tourist arrivals using integrative literature review and content analysis methods.
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Kintsurashvili, Irakli, i Shura Ukleba. "Tourism Development Perspectives and Challenges in Georgia in the conditions of the Pandemic (Covid-19)". PIRETC-Proceeding of The International Research Education & Training Centre 104, nr 1-2 (4.04.2021): 118–27. http://dx.doi.org/10.36962/ecs104/1-2-118.
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In the article attention is paid to tourism development in Georgia and introduction of marketing conceptions in conditions of Covid-19. The aim of research is investigation of difficulties related to marketing using in tourism field, introduction of marketing conceptions in tourist firms and taking marketing arrangements in the conditions of Pandemic. In the work there is underlined that tourism development and visiting of guests in the country is depended on marketing activity in the conditions of Pandemic nowadays. At the standpoint of its development and regeneration, it’s necessary the tourist firms to be involved in tourism industry ,to pay attention to the principles of modern management and marketing. In the work there is mentioned that if the consumers aren’t be analyzed according to demographic, geographical, psychological, economic factors and tourists aren’t be divided into segments, it’s impossible to achieve serious success in the business. In the work there are elaborated and defined the recommendations and proposals of which consideration will give us the possibility to overcome the crisis, to improve the flow of tourists in the country and to increase the number of the local visitors. Keywords: tourism, Pandemic, inner tourism, marketing research, healthcare, national economy.
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Kurnianti, Apsari Wahyu. "STRATEGI KOMUNIKASI PEMASARAN DIGITAL SEBAGAI PENGGERAK DESA WISATA KABUPATEN WONOSOBO PROVINSI JAWA TENGAH". Jurnal Riset Komunikasi 1, nr 1 (28.02.2018): 180–90. http://dx.doi.org/10.24329/jurkom.v1i1.24.
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The increasing number of tourist arrivals in Central Java one of them caused by the increasing of tourist visit to Wonosobo regency area which is now more stable to develop alternative tourism destination. Tourist village which is an alternative tourism destination based on the sustainability of nature and culture become one of the mainstay tourist attraction to visit Wonosobo regency. A growing tourist village requires a marketing communications strategy in the digital age aimed at increasing the number of tourist visits effectively and efficiently. enhancement tourist village driven by the Department of tourism and culture Wonosobo using marketing communication mix and AISAS response stages in the faces of marketing challenges in the digital era
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Singgalen, Yerik Afrianto. "Analisis Sentimen dan Pemodelan Topik dalam Optimalisasi Pemasaran Destinasi Pariwisata Prioritas di Indonesia". Journal of Information Systems and Informatics 3, nr 3 (21.10.2021): 459–70. http://dx.doi.org/10.51519/journalisi.v3i3.171.
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This article analyzes a theoretical perspective on sentiment analysis approaches and topic modeling to optimize tourism destination marketing using the Systematic Literature Review (SLR) method. The analysis consists of planning, implementation, and reporting stages. This Review Literature focuses on tourism destinations in Indonesia, in particular the ten priority destinations. The results of this study are that the sentiment analysis approach and topic modeling can optimize the marketing strategy of ten priority destinations in Indonesia. Nevertheless, the sentiment analysis results need to be explicitly described based on tourist attraction, tourism supporting accommodation, tourism support accessibility, and tourist activities. Furthermore, modeling topics about tourism destinations need to be classified in-depth based on tourism support, accessibility of tourism support, tourist activities, tourist attractions, and the context of vulnerability.
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Alimudin, Muhamad, i Desak Made Dharmawati. "Strategi Komunikasi Pemasaran Digital Dalam Meningkatkan Minat Pariwisata Pulau Pari (Mix Method: Exploratory Sequential Design)". Jurnal EMT KITA 6, nr 2 (3.07.2022): 342–50. http://dx.doi.org/10.35870/emt.v6i2.689.
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The tourism sector is confirmed to be a significant economic growth sub-sector in Indonesia, especially on Pari Island which has tourism potential that can contribute to the country's foreign exchange. However, complex problems with digital marketing communication strategies and Covid-19 have occurred in recent years. This study aims to explore digital marketing communication strategies for increasing tourist visits. This type of research is Mix Method Exploratory Sequential Design used with 2 phases. Phase 1 is the qualitative technique, purposive sampling, data collection is by observation and semi-interviews and the analysis is Interactive Model Analysis and phase 2 is a quantitative technique, saturated sampling (N=20), and the analysis is Simple Linear Regression. The results show that in phase 1 (qualitative approach), the travel manager of the Pari Island tourist attraction applies a digital marketing communication strategy to increase tourist visits, namely Advertising, Sales promotion, Direct Marketing, Personal selling, and Public Relations. Phase 2 (quantitative approach) confirms that the digital marketing communication strategy has a significant effect on tourism interest. The implications of the research suggest that tourism travel managers and tourism offices can implement good digital marketing communication strategies in order to increase tourist visits to Pari Island after the Covid-19 pandemic.
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Malania, Elisabed. "MARKETING IN TOURISM". European Journal of Economics and Management Sciences, nr 1 (2021): 3–6. http://dx.doi.org/10.29013/ejems-21-1-3-6.
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