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Haneef, Sunitha K., Zakiya Ansari i Ganga Bhavani. "Attractions of Dubai and Expo 2020: an exploratory study". Worldwide Hospitality and Tourism Themes 11, nr 3 (10.06.2019): 266–78. http://dx.doi.org/10.1108/whatt-01-2019-0007.

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Purpose The purpose of this study is to provide context to the evolution of tourist attractions in Dubai, retrospectively learn from the experiences of the Milan and Shanghai Expos and to highlight the tourist attractions of Dubai Expo 2020. In so doing, the paper also seeks to understand how attractions play a role in shaping the growth of the tourism and hospitality sectors in Dubai. Design/methodology/approach Data for this paper were gathered from primary and secondary sources. Informal discussions with officials of Expo 2020 generally and tourism stakeholders, in particular, who were willing to participate in this study, form the core of the primary data reflected in this paper. These discussions, which span a period of four weeks, were transcribed for later study and analysis. Findings First, the tourism industry, the bedrock of Dubai’s economy, has witnessed remarkable growth during the period 1990-2015 and beyond because of its rich tourism infrastructure comprising hotels, tourism activities and tourist attractions. Second, it is important that Dubai Expo draws on the experiences and expectations of prior events and can apply lessons learnt from the Milan and Shanghai Expo events. Third, that Dubai Expo 2020 can enable Dubai to build on its established image for excellent infrastructure, attractions, hotels, affordable amenities, easy accessibility and highly-developed air and road transport systems. Research limitations/implications Even if lessons learnt from the Milan and Shanghai Expo are taken into account, they may not account for unforeseen circumstances and sources of failure – though they provide a guide in relation to the conduct of a mega event. Practical implications Dubai Expo 2020 can enable Dubai to build on its established and broadening global appeal. Social implications Employment prospects will be enhanced by Expo 2020 that will project an image of Dubai as a world tourist destination to a far greater extent than it has done so to date. Social changes may also occur because of cultural exchanges during the Expo 2020 period. Originality/value The paper discusses how strategic planning for new attractions combined with the existing attractions will help spread awareness of Expo 2020. The observations made from this study can be used by other nations hosting similar events in similar geographical areas, to help prepare and draw on prior experience and lessons learnt.
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Sharma, Sarthak, Ana Stranjančević i Daniel Marco-Stefan Kleber. "The Effects of Hosting Events on Destination Branding: Dubai Expo 2020". KINERJA 23, nr 2 (23.10.2019): 91–102. http://dx.doi.org/10.24002/kinerja.v23i2.2390.

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Background - This paper evaluates the effects of events on the destination brand of Dubai as it prepares to host the Expo 2020. Destination branding assists in understanding the city’s strong “assets” and their impact on the upcoming Expo.Purpose – The purpose of the study is to understand how large events impact development of a city’s brand. Based on the results, conclusions can be made on whether the efforts for the Expo will have a lasting impact on Dubai’s destination brand.Methodology – The methodology acquires information about the effects of hosting events on Dubai’s destination brand through the analysis of the Expo 2020. Primary research, primarily in-depth interviews, bring perspective from industry professionals about destination branding, event management, and their economic implications. The Tourism Area Life Cycle (TALC) and other comparative models are utilized to understand correlations and applications to the Expo 2020.Findings – The paper considers the preliminary efforts of Dubai indicating the increased opportunities in the city and excitement in the global community. The results highlight that the successful initiation of Expo 2020 would display Dubai’s capability of hosting events, differentiating it from other cities, and presenting a positive outlook for the economy. Areas that will experience growth include Dubai as a major event venue, a major tourist destination, and an economic hub in the region.Research limitations – This study has been conducted before the official commencement of the Expo 2020 and therefore it gives a “before the event” perspective only. It could be improved by assessing the visitor interest and attitudes after the event and making cause and effect models to develop comprehensive conclusions about the impact.Originality/value – There are limited studies on this topic as World Expos are major events occurring in select cities with economic and infrastructural capabilities. The current research on the impact of events mainly focuses on sports or festivals. Expo 2020 has great importance to Dubai due to its economic and destination brand implications, confirming the uniqueness of the research. Based on the results, future studies can assess large-scale events around the world, present accurate information on the impacts of expos, and enrich destination branding studies.Keywords: Dubai, Destination Branding, Events, Expo 2020, World Expo
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Hickman, M. T. "Recap of 2018 IAEE Expo Expo". Journal of Convention & Event Tourism 20, nr 4 (8.08.2019): 290–93. http://dx.doi.org/10.1080/15470148.2019.1651235.

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Hickman, M. T. "Recap of 2019 IAEE Expo Expo". Journal of Convention & Event Tourism 21, nr 3 (26.05.2020): 254–58. http://dx.doi.org/10.1080/15470148.2020.1734512.

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Proulx, Pierre-Paul, i Richard Beaudry. "Le tourisme dans la région métropolitaine de Montréal". Tourisme 50, nr 3 (9.07.2009): 362–78. http://dx.doi.org/10.7202/803054ar.

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Abstract This article presents summarily the tourist resources and equipment available; the mechanism through which tourists are informed and received; data on the number of tourists (with a forecast) having come to Montreal and the Province of Quebec; information of congress, Expo, the Olympic Games; the expenditures of tourists; the employment and income creation attributable to tourism. It concludes with suggestions to the effect that a multidimensional inter-departmental approach be taken to deal adequately with tourism.
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Fauziyah, Nurul Khansa, Shasa Chairunnisa, Aini Mahara i Nurul Hikmah. "Pemasaran Kopi Gayo Melalui Sektor Pariwisata; Analisis Sosiologi Pilihan Rasional". Indonesian Journal of Tourism and Leisure 4, nr 1 (30.04.2023): 42–54. http://dx.doi.org/10.36256/ijtl.v4i1.304.

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Before the COVID-19 pandemic, the tourism sector was the strongest sector in the world economy. The great strength of the tourism sector is proven by the rapid recovery of the sector after the COVID-19 pandemic. The tourism sector includes several things, including exhibitions, expos, and festivals. The purpose of this study was to find out how the rational thinking process of the Bener Meriah Regency government was used in choosing a sector for marketing Gayo coffee. This study used a qualitative approach with interview and observation techniques. The results of this study show that the tourism sector is one of the choices for the Bener Meriah Regency government in marketing Gayo coffee products. The tourism sector, in this case, is exhibition, expo, and festival activities. This activity is considered beneficial for Gayo coffee marketing because it can directly bring together coffee producers with tourists who are potential customers. Therefore, the Bener Meriah Regency government, taking into account (rational) resources and profits, chose the tourism sector to market Gayo coffee.
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Altintas, Volkan, Ercan Sirakaya-Turk i Serkan Bertan. "Destination images of visitors attending to travel expo in key markets of Turkey". Tourism and hospitality management 16, nr 2 (grudzień 2010): 229–41. http://dx.doi.org/10.20867/thm.16.2.8.

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The objective of the current study was to assess how the origin, education levels, gender, ages and income of expo visitors affected their perceptions of Turkey and what could be done to improve visitors’ perception of Turkey. Data were collected in three expos held in three countries via self-reported survey instruments. Survey instrument included scale items which probed people’s perceptions and images of Turkey along with other relevant variables. There were 264 Germans participants, 332 Dubains, and 94 Russians. Profiles of markets were analyzed using t-tests. The result of this study showed that demographic characteristics of participants affected their perceptions of the destination differently.
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Intaraboonsom, N., W. Chapman i T. Tangpoonsupsiri. "The value of a strong national brand to cultural heritage and sustainable tourism (Case study: building the Thai brand image through the world expositions)". IOP Conference Series: Earth and Environmental Science 1366, nr 1 (1.07.2024): 012039. http://dx.doi.org/10.1088/1755-1315/1366/1/012039.

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Abstract This paper discusses some of the research done for my PhD thesis at the faculty of architecture of Silpakorn University in Bangkok, Thailand. The thesis is titled Nation Brand Strategies: National Identity, Architecture and Cultural Heritage Value: A case study of the Thai Pavilion at the World Expos. It includes the review of Thailand’s history of place branding at World Expositions since 1862. This paper discusses the changes over time, the role of architecture and cultural heritage at the World Expos as well as branding strategies using national culture and the long history of sustainable goals at the World Expos. One of the main potential brand gaps identified was the choice of traditional Thai architecture instead of more contemporary architecture for the pavilions. A suggested solution is to this gap is use the symbolic elements of the traditional architecture, but use modern physical elements. An important conclusion drawn is that the World Expo is mostly a branding event to attract visitors to the country, rather than an architecture or technology show, despite its long history and origins in that area. World Expositions can help to earn respect of potential visitors for the culture, and help with preservation.
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Jauncey, Stuart, i Sanjay Nadkarni. "Expo 2020: What must Dubai’s hospitality and tourism industry do to be ready pre- and post-event?" Worldwide Hospitality and Tourism Themes 6, nr 4 (5.08.2014): 381–86. http://dx.doi.org/10.1108/whatt-03-2014-0017.

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Purpose – The purpose of this paper is to highlight and summarize the main findings of the theme issue: “Expo 2020: How is Dubai’s hospitality and tourism industry preparing?” by drawing on the discussion and recommendations across the collection of articles to identify the key success factors associated with hosting Expo 2020 in Dubai. Design/methodology/approach – The paper profiles the key methodological elements in developing the research agenda for the theme issue “Expo 2020: How is Dubai’s hospitality and tourism industry preparing?” Findings – The paper provides a concise summary of recommendations for the various stakeholder groups involved in hosting Dubai’s Expo 2020 mega event. Originality/value – Dubai’s successful bid to host Expo 2020 was announced in early 2014. Written by industry practitioners, analysts and educators with local knowledge and experience of Dubai’s tourism and hospitality industry, the theme issue provides an authoritative review of the main opportunities and challenges facing the industry in Dubai as it prepares to host Expo 2020.
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Haneef, Sunitha K., i Zakiya Ansari. "Marketing strategies of Expo 2020 Dubai: a comprehensive study". Worldwide Hospitality and Tourism Themes 11, nr 3 (10.06.2019): 287–97. http://dx.doi.org/10.1108/whatt-11-2018-0071.

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Purpose The purpose of this study is to discuss the phases and kinds of marketing strategies being employed during the conduct of mega events such as expos. The study also aims to familiarize the reader with the detailed marketing strategies used by Dubai Expo 2020 and the marketing strategies adopted by tour operators in Dubai, alongside their most used digital channels of communication and marketing. Further, an attempt has been made to understand how the marketing methods for Expo 2020 can be integrated with the marketing of general travel products in Dubai. Design/methodology/approach Short, unstructured interviews with open-ended questions were conducted as part of the data-collection method over a period of two weeks. The interviewees are a core group of officials from the marketing and IT sections of Dubai Expo 2020. The data were recorded for later retrieval and analysis. Also, a survey of 150 tour operators and travel agents was conducted over a period of five weeks. This garnered a comprehensive set of data on the preferred marketing strategies to promote tourism products. Findings The marketing strategies used for Dubai Expo 2020 have been attractive, varied and innovative. Digital marketing is the most opted-for channel of communication for marketing purposes by both Expo 2020 officials and tour operators and travel agents in Dubai. Maximum popularity in terms of usage by tour operators and travel agents is reflected in social media channels of marketing, especially Facebook. There is a need to evolve a distinctly separate digital marketing strategy that will create more tailored marketing campaigns based on the characteristics affecting the consumer behavior of people engaged in Expo 2020. Research limitations/implications This study could have incorporated more varied data if other stakeholders, e.g. hoteliers, had been included. More varied data would certainly have been useful in arriving at well-founded observations about the ideal marketing strategies that could be adopted for an event of this magnitude. Another limitation is that interviews with a greater cross-section of the officials of Dubai Expo 2020 would have rendered a more detailed and finer description of the marketing methods used in promoting Dubai Expo 2020. Practical implications Dubai is being equipped as a world-class venue for large-scale conferences and conventions rivaling Las Vegas for meetings, incentives, conferences and exhibitions. Further, Dubai will be able to position itself as a favored location for hosting a wide array of events with global participation. Social implications Based on this study, it is reasonable to conclude that there is a need to rethink and innovate ways of marketing by customizing the marketing strategies according to the market structure and consumer behavior, without abandoning any particular marketing channel. Originality/value This research on the marketing strategies of Dubai Expo 2020 is of interest to industry, government agencies and other stakeholders. The observations drawn from this study on marketing strategies can be used by other nations hosting similar events in similar geographical areas to provide a basis to design or redesign their tourism and marketing strategies.
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Hurdawaty, Ramon, i Pusphanjali Pusphanjali. "Event MICE Sebagai Daya Tarik Pengunjung". Journal of Tourism and Creativity 6, nr 1 (24.01.2022): 15. http://dx.doi.org/10.19184/jtc.v6i1.27783.

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Tourism events are planning and marketing activities that are used as communication media to introduce regional potentials such as tourist destinations and their culture with the aim of attracting tourists. Such as the event held in Bandung with the theme "Bandung Investment, Agriculture, Tourism & Trade Expo (BITTRA 2021)" by PT Visi Sinergi Antarnusa. Where this event can expand marketing networks and improve the quality of regional products in Indonesia. Indonesia sees anticipating free trade, especially in the fields of investment, tourism and trade. This research aims to determine the attractiveness, perceptions of tourists, and the role of the event. The researchers used a descriptive research method with a qualitative approach. The sampling technique used purposive sampling. Collecting data through interviews with resource persons, direct observation of the event, and documentation.The results of this study state that the MICE industry can be a tourist attraction and can help the regional economy.
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Anismar, Anismar, Iskandar Zulkarnain, Syukur Kholil i Suswanta Suswanta. "Tourism Marketing Strategy of Legenda Tapaktuan Tourist Attraction in South Aceh District, Aceh Province". Journal of Governance and Public Policy 10, nr 3 (7.10.2023): 288–302. http://dx.doi.org/10.18196/jgpp.v10i3.17752.

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This study aims to identify and produce a relational marketing strategy for the Legend of Tapaktuan tourist attraction. This research used relational theory and emphasized partnership and collaboration with the aim of a sustainable tourism program. Indicators in related programs can relate to the relationship between various parties involved in the tourism industry. The problem formulation in this study is the ideal marketing strategy for the Legend of Tapaktuan tourist attraction in Aceh Province. This study used a descriptive method with a qualitative approach. The results showed that the South Aceh District Tourism Office has tried to promote not only through out-of-town trips but also through online media. To make the Tapaktuan Legend tourist attraction more advanced, the South Aceh District Government carried out the first promotion strategy, advertising and promoting Tour Travel Online services on a number of social media platforms such as Instagram, Facebook and Twitter. The government also offers a number of tour packages by participating in expo activities outside the region to introduce and re-promote tourist destinations, especially the Tapaktuan Legend tourist attraction as an icon of South Aceh. Tourists only need to download an application that provides many features that can be used, such as directions, maps, lodging, and how to get to the location. This application also provides a transportation feature that will make it easier for tourists to visit tourist sites.
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Vaid, Jatin, Subodh Kesharwani i Arvind Kumar Dubey. "A Study of MICE Tourism Dynamics in Auto Expo 2016". Global Journal of Enterprise Information System 8, nr 4 (14.04.2017): 71. http://dx.doi.org/10.18311/gjeis/2016/15776.

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Business tourisms sector, which is also known as MICE – Meetings, Incentives, Conferences and Exhibitions Sector - is a high value, high visibility niche tourism sector. It is one of the fastest growing sectors of tourism industry. As per International Congress and Convention Association, International Convention Industry is estimated to be US $ 280 billion. India ranks 31st globally with a share of US $ 4.8 billion, and a potential to be among the top 20 destinations in the world for hosting international conventions, exhibitions and events. Auto Expo is Asia's largest automotive show. From providing a platform to the Indian automotive industry for showcasing its expertise to becoming a sourcing hub for the global automobile industry to launch itself in the Indian market, Auto Expo has evolved significantly since its inception in 1985. In view of the growth potential of business tourism sector and its impact on nation’s economy, this research paper envisages to contribute to the understanding of MICE Tourism dynamics in Auto Expo with respect to the perceptions of four key players, viz., delegates visiting the event; exhibitors; venue management; and key organizers. The study profiles the delegates and measures their perceptions with respect to their purpose of visit, and satisfaction levels in respect of venue infrastructural facilities and variety of automobiles exhibited. The paper also studies the various categories of organizations exhibiting in Auto Expo; their purpose of participation; the degree to which their business outcomes have been met; and their satisfaction levels with respect to venue infrastructure. The paper also discusses the roles and perceptions of key organizers like ACMA, CII and SIAM in sponsoring the event. Finally, it also studies the strategies formulated by India Expo Mart (Venue) in marketing Auto Expo to major stakeholders, thereby providing a comprehensive understanding of MICE Tourism dynamics.
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Sim, Miyoung, Hany Kim i Jaeyoung An. "Sustainable tourism development strategy for Expo 2030 - A case study of World Expo 2020 Dubai". Korea Trade Exhibition Review 17, nr 4 (31.12.2022): 27–45. http://dx.doi.org/10.16938/ijtfs.2022.17.4.027.

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C., F. L. "Reed Takes Over Fun Expo". Cornell Hotel and Restaurant Administration Quarterly 38, nr 4 (sierpień 1997): 20. http://dx.doi.org/10.1177/001088049703800428.

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Craik, Jennifer. "Queensland Tourism and the Environment: Are Sun, Sea, Sand and Sex Sustainable?" Queensland Review 2, nr 1 (kwiecień 1995): 1–18. http://dx.doi.org/10.1017/s1321816600000234.

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You can't support environmentalism and tourism at the same time – they are incompatible'. (Interview with Jim Kennedy, former chair of the Queensland Tourist and Travel Corporation, 14 September 1993)As in many other places, tourism has become a seductive industry for government and business in Queensland over the past decade. As one of the sunbelt states, Queensland has become an attractive destination for international, interstate and intrastate visitors. Tourism has become a major industry in Queensland contributing 5% to GSP (Goss 87). In 1993, the state attracted 1.4 million international visitors or 51% of the inbound market (Trends, issue 1, July 1994:4). This represents a 16% average annual increase since 1991. Although domestic tourism has experienced a slowdown, the state attracted 2.4 million intrastate and 8.5 million interstate trips in 1993. The staging of Expo 88 in Brisbane is credited with stimulating a significant increase in interstate visits to Queensland (cf. Collins 1994b).
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Boo, Soyoung, i Xiao Lu. "Tourists' World Expo Experiences". Event Management 19, nr 1 (9.04.2015): 123–42. http://dx.doi.org/10.3727/152599515x14229071763060.

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Liu, Huai Hui. "The Cost-Benefit Quantitative Assessment Model of Economic Influence of Shanghai World Expo". Advanced Materials Research 933 (maj 2014): 935–40. http://dx.doi.org/10.4028/www.scientific.net/amr.933.935.

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Shanghai Expo, a global event, has enormous influence in a large scope in terms of space and contents. This thesis studies its influence in one aspectthe influence on economy. Based on cost-benefit theory, data fitting and the input-output table of the 2010 World Expo in Shanghai, the thesis has set up a complete mathematical model for quantitative assessment of costs and benefits to analyze the direct and indirect influence of the Expo on the economy of Shanghai. Through the cost-benefit assessment model, we can get the direct economic revenue of the Expo is RMB 1.691 billion Yuan. By data fitting analysis, because of the influence of the Expo, tourism income is 14.69 billion Yuan more than the natural growth and business volume of science and technology is 2.89 billion Yuan more than the natural growth.
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Bowen, Zhou, Niu Yifan, He Sihong i Yan Jiao. "Optimization of Tourist Organization in Expo based on ANN". Information Technology Journal 11, nr 4 (15.03.2012): 451–55. http://dx.doi.org/10.3923/itj.2012.451.455.

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Sainaghi, Ruggero, Aurelio G. Mauri, Stanislav Ivanov i Francesca d’Angella. "Mega events and seasonality: the case of the Milan World Expo 2015". International Journal of Contemporary Hospitality Management 31, nr 1 (14.01.2019): 61–86. http://dx.doi.org/10.1108/ijchm-10-2017-0644.

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Purpose This paper aims to explore the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega event able to reconfigure seasonal periods? Design/methodology/approach The present analysis is based on Smith Travel Research (STR) data. This source offers daily data on a large sample of Milan hotels (approximately 80 per cent of the total), representing more than 30,000 rooms. The empirical data relate to a period of 12 years, 11 of which are focused on the pre-event period (2004-2014), while 2015 is centered on the Milan Expo. This data comprise 4,383 daily observations. For each day, three operating measures were analyzed: occupancy, average daily rate (ADR) and revenue per available room (RevPAR). Findings The empirical findings fully support the first hypothesis: the four seasonal periods built around the main market segments are relevant lenses for understanding Milan’s demand structure before Expo 2015. The findings also support the second hypothesis relating to the effects generated by the event: Expo 2015 was able to improve hotel performance during the four seasonal periods analyzed. The most fragile seasonality registered the highest rise. Finally, the last two hypotheses to be investigated are as follows: did the Milan Expo 2015 simply improve hotel performance, without changing the underlying seasonal patterns (H3), or did this event reconfigure the demand structure (H4)? The analyses carried out lend more support to the fourth hypothesis, suggesting that new seasonal patterns emerged during Expo 2015. Originality/value This paper explores the impact of a mega event on seasonal patterns of hotel performance metrics. At least three original aspects are introduced. First, to analyze the Milan demand variation, a market segment approach that proposes an innovative seasonal matrix is developed. This is based on the three main client groups attracted by the destination. Second, the effects generated by the Expo are measured with consideration given to the four seasonal periods. Third, based on graphical and statistical analysis, the paper confirms that new seasonal patterns emerged during the Expo.
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Shpyrnya, O. V. "Development of congress tourism in the Krasnodar region". Scientific bulletin of the Southern Institute of Management, nr 2 (2.08.2018): 59–62. http://dx.doi.org/10.31775/2305-3100-2018-2-59-62.

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This article describes the main ones possible for the development of the MICE industry (Meetings, Insentives, Conferences, Exhibition) in the Krasnodar Territory in general and in Krasnodar in particular. The author substantiates the importance of the importance of congress and exhibition tourism in terms of changing the direction of tourist flows, filling the number fund of means of accommodation of the city and the region during the off-season. Also, the economic attractiveness of congress and exhibition tourism, requirements for hotels, as well as statistical data are described. The article analyzes in detail the most promising and important hotel companies providing services in the sphere of organizing exhibitions and conferences in the Krasnodar Territory: conference halls, Internet access (wi-fi), sound and sound amplification equipment, air conditioning (heating) and humidification systems , marker boards, projectors, flip charts, mobile presentation screens, simultaneous interpretation systems, indoor TV, modern stage lighting equipment. The author also analyzes the possibilities of developing congress and exhibition tourism in Krasnodar, where there is an enterprise – a clearly expressed regional leader of the industry – the exhibition and congress complex «Expo Yug». At the same time, the article describes not only the positive aspects of the development of congress and exhibition tourism, but also the problems from which the effective functioning of the entire tourist industry of the Krasnodar Territory depends.
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Fajria, Vanya, i Dewi Winarni Susyanti. "Proses Perencanaan TTI (trade,tourism,investment) Forum dalam Event Trade Expo Indonesia 2018". Bisnis Event 2, nr 6 (27.05.2021): 24–29. http://dx.doi.org/10.32722/bev.v2i6.5426.

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Trade Expo Indonesia merupakan pameran perdagangan internasional B2B (Business to Business) yang dirancang untuk meningkatkan pertumbuhan produk ekspor dan ekspansi pasar ekspor. Pameran Trade Expo Indonesia (TEI) 2018 ini merupakan pameran tahunan yang diselenggarakan oleh Direktorat Jenderal Pengembangan Ekspor Nasional (DJPEN) – Kementerian Perdagangan Republik Indonesia. Diorganisir oleh PT. Debindomulti Adhiswasti pada tanggal 23-28 Oktober 2018 di ICE BSD Tangerang , pameran ini merupakan pameran perdagangan internasional yang ke-33 kalinya. Pameran ini menampilkan berbagai produk dari Indonesia. Selama beberapa tahun terakhir, Indonesia telah mencapai tren positif pertumbuhan ekspor dalam berbagai produk dan layanan ke pasar global, yang harus dipertahankan dan ditingkatkan lebih lanjut, karena Indonesia juga bersaing dengan negara lain dalam mengeksplorasi peluang global. Untuk terus meningkatkan kinerja ekspor nasional, pemerintah telah proaktif dalam mengundang dan mendatangkan pembeli dan investor untuk kesepakatan langsung dengan penyedia produk dan jasa ekspor Indonesia di pameran dagang tahunan Trade Expo Indonesia (TEI). Bersamaan dengan kegiatan pameran Trade Expo Indonesia (TEI) 2018, Trade Expo Indonesia (TEI) 2018 juga menghadirkan serangkaian kegiatan paralel yaitu TTI (trade, tourism, investment) Forum yang merupakan sebuah wadah untuk para eksportir, calon eksportir, investor, calon investor, dunia usaha dan pejabat pemerintah bertemu dan memperoleh informasi serta solusi tentang strategi dalam menghadapi tantangan dan peluang perdagangan internasional, pariwisata dan investasi dari pembicara yang merupakan pimpinan dari sektor terkait. Terdapat TTI Forum beberapa hal yang harus diperhatikan selama masa perencanaan pelaksanaan TTI Forum ini. Penelitian dilakukan dengan hasil wawancara, dan observasi aktif dengan turut terjun langsung, baik dalam perencanaan, pelaksanaan, maupun setelah acara.
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Song, Hak Jun, So Young Bae i Choong-Ki Lee. "Identifying antecedents and outcomes of festival satisfaction". International Journal of Contemporary Hospitality Management 29, nr 3 (20.03.2017): 947–65. http://dx.doi.org/10.1108/ijchm-02-2016-0069.

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Purpose This study aims to explore the relationships among antecedents (i.e. quality) and outcomes (i.e. trust, support, theme awareness and extension effect) of satisfaction at the 2013 Osong Cosmetics & Beauty (C&B) Expo held in Korea. Design/methodology/approach An onsite survey with self-administered questionnaires was administered for this study. A structural equation modeling (SEM) technique was used to analyze the relationships among ten constructs in the research model. Findings The results indicate that hospitality and product dimensions of quality positively affect satisfaction, satisfaction exerts positive influence on trust and theme awareness, trust performs an important role as a mediator between satisfaction and support and theme awareness significantly mediates satisfaction and extension effect. Practical implications This study encourages the Expo’s organizers to manage quality attributes to ensure Expo satisfaction and to consider extension effects of Expo experiences from long-term perspectives. This study also recommends that local governments develop symbolic products with exhibitors to strengthen the association of Expo themes with regions. Originality/value The current study highlights the role of quality as an antecedent of satisfaction with the C&B Expo, which has not been well-known despite its crucial role in the industry and the regional economy. It also improves the understanding of the inherent cause–effect relationships among antecedents and outcomes of Expo satisfaction. Therefore, this study provides crucial insights that the C&B Expo could be an effective means to reach target markets and stimulate trust from visitors, which, in turn, would encourage support for the C&B industry and extension effects for C&B products as a whole.
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Anismar, Ainol Mardhiah i Nursanjaya. "Obstacles in Marketing Legenda Tapak Tuan Tourism Object, South Aceh District". Proceedings of International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM) 3 (8.01.2023): 00019. http://dx.doi.org/10.29103/icospolhum.v3i.141.

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This research aims at identifying the obstacles to marketing of The Legenda Tapak Tuan tourism object in Aceh South Aceh District. The method used in this study is a qualitative method with an ethnographic case study approach. Sources of information were obtained from 5 informants, namely: Head of the Tourism Office, Head of Tourism Object Section, Head of Bappeda and Head of Sub-Division of Bina Facilities and tourists. Data collection techniques are interviews, observation, and documentation. The data obtained were analyzed using domain analysis, while the data validity technique used is source triangulation, which is done by checking the correctness of the data from interviews and documentation. The results show that, in 2021, many people in South Aceh Regency will open their own tourism objects in their villages, by carrying out independent promotions through online media such as Facebook, Instagram and Whatsapp. The Tourism Office has also carried out a promotion strategy, namely advertising, and promoting Tour & Travel Online services on a number of social media platforms. The advertising that have been done include distributing pamphlets via social media Instagram, Facebook and Twitter as well as offering a number of tour packages by participating in expo activities outside the area to introduce and re-promote tourist destinations, especially the Tapaktuan Legend tourist attraction as an icon of South Aceh. The tourists can download an application where there are many features that can be used such as directions, maps, accommodation, and procedures for traveling to the destination location. This application also provides transportation features, which will make it easier for tourists to visit tourist sites in South Aceh Regency.
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Holmes, Richard A., i Abul F. M. Shamsuddin. "Short- and Long-Term Effects of World Exposition 1986 on US Demand for British Columbia Tourism". Tourism Economics 3, nr 2 (czerwiec 1997): 137–60. http://dx.doi.org/10.1177/135481669700300203.

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This study is an attempt to evaluate the short- and long-term economic effects of World Exposition 1986 on US demand for British Columbia tourism by integrating Box-Jenkins time series analysis with the theory of consumer demand. The number of more-than-one-day US visitors to British Columbia is used as the measure of demand. Intervention and transfer function models are employed for the estimates which are made separately for US visitors arriving by car, automobile and by plane. The conclusions drawn are that during the six months of Expo 86, an additional 1.58 million more-than-one-day US visitors were attracted to British Columbia (1.41 million by automobile and 0.17 million by aeroplane). The long-term or post-Expo effects of Expo 86 are found to be very large (probably larger in total than the short-term economic benefits). These long-term economic benefits result from the post-Expo visitors who have returned to British Columbia as a result of the world-wide exposure of the Vancouver area by the fair. We have considered only more-than-one-day US visitors to Expo 86 (only part of all visitors to the fair) and only the 1987–93 post-Expo time period, and with that limited visitor group, and that limited time period, we still find long-term economic benefits of $428.9 million (about half the estimated total short-term economic benefits). These estimates take account of the effects of changes in the US–Canada foreign exchange rate, the US travel price index, the BC travel price index and US personal disposable income over the 1981–93 period.
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Davidson, R. "Convention/Expo Summit VIII". International Journal of Tourism Research 3, nr 6 (2001): 504–5. http://dx.doi.org/10.1002/jtr.305.

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Jin, Yi-Tian, i Li-Ming Chen. "Tourists Perceived Value of Forest Experience Base Recreation Based on Fuzzy Entropy Weight". E3S Web of Conferences 251 (2021): 03048. http://dx.doi.org/10.1051/e3sconf/202125103048.

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This paper constructs a formula for measuring the tourists perceived value index of forest experience base recreation on five dimensions: Scenic resource attachment, Forest cultural experience, Environmental quality perception, “Two mountains” concept identity, and leisure time activities. Taking Bamboo Expo Park Forest Experience Base in Tianhuangping Town, Anji County, Huzhou City of Zhejiang Province as an example, a comprehensive evaluation method based on fuzzy entropy weight is used to evaluate and analyze the tourist perception value index of the Bamboo Expo Park Forest Experience Base recreation. Research shows that the tourist’s perceived value index of the base for recreation is 90.92, revealing that the tourist’s perceived value is roughly 10% off the Bamboo Expo Park Forest Experience Base ticket price.
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Syah, Firman, i Dinda Salsabila. "ANALISIS PENYELENGGARAAN PAMERAN VIRTUAL WELLNESS & HEALTH TOURISM HUB 2021". Bisnis Event 3, nr 12 (25.11.2022): 85–88. http://dx.doi.org/10.32722/bev.v3i12.5462.

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PT Biztrips Teknologi Multi Media Solusi adalah penyelenggara Pameran Virtual Wellness & Health Tourism HUB (WHEALTH EXPO) di tahun 2021 bersama dengan Ralali.com. WHEALTH EXPO sendiri adalah acara dan platform pertama yang menghubungkan dan mempromosikan kolaborasi di antara para pemangku kepentingan utama dalam industri pariwisata kesehatan, kesehatan, dan medis; dari praktisi di lapangan, profesional berpengalaman, asosiasi, komunitas, pemilik bisnis, hingga penyedia produk-layanan-teknologi, operator, dan reseller. Dalam penyelenggaraan kegiatan, dibutuhkan pemasaran yang menyesuaikan dengan target peserta serta jenis kegiatan yang diselenggarakan. Penelitian ini ditujukan untuk mengidentifikasi proses pemasaran yang dilaksanakan selama kegiatan berlangsung. Metode pengumpulan data yang digunakan berbentuk 1) wawancara, 2) observasi, dan 3) dokumentasi. Hasil penelitian ini dapat disimpulkan bahwa pemasaran yang diselenggarakan belum mengerucut dengan target yang ditelah ditentukan, maka sebaiknya penyelenggara perlu memperhatikan jenis pemasaran yang sesuai.
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29

He, Cheng-Yu. "Analysis on the Situation of Tourists in Shanghai MICE Tourism Industry". Business Prospects 2, nr 2 (1.12.2021): 114–21. http://dx.doi.org/10.52288/bp.27089851.2021.12.18.

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Nowadays, Chinese convention and exhibition industry and tourism industry are in the rising period of development with more opportunities as well as various challenges. After reform and opening-up, conference and exhibition tourism began emerging in China, especially since the 21st century. With the successful holding of international and professional exhibitions such as the 2008 Olympic Games, 2010 Shanghai World Expo, APEC annual meeting, Shanghai China International Industry Expo, one belt and one Road International Cooperation Summit Forum and Davos forum, MICE tourism has developed rapidly and made great contributions to Chinese economic growth and social progress. Based on the theory and research content, this paper designs a targeted questionnaire that is distributed on the Internet. Data from the questionnaire are collected and analyzed on the basic characteristics of the consumption behavior of MICE tourists in Shanghai. The results show that the main purpose of MICE tourists in Shanghai is to participate in exhibitions, and the time of shopping and sightseeing is shorter.
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Yeung, Alma Au, i Sharihan Al Mashary. "Emaar hospitality group: Expo 2020 Dubai’s official hotel and hospitality partnership". Worldwide Hospitality and Tourism Themes 11, nr 3 (10.06.2019): 337–40. http://dx.doi.org/10.1108/whatt-11-2018-0070.

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Purpose This paper aims to outline Emaar Hospitality Group’s (EHG’s) role as the official hotel and hospitality partner for Dubai Expo 2020. Design/methodology/approach This paper draws on personal insights from an industry and trend perspective, aligned with the Expo 2020 Dubai theme, “Connecting minds, creating the future,” and its three sub-themes: mobility, sustainability and opportunity. Findings As an outcome, EHG’s commitment to Dubai Expo 2020 encompasses the provision of rooms and hospitality, meeting and events venues including outside catering, a hotel of the future innovation stand that reflects the company’s commitment to innovation in the Middle East, gender parity (female-male ratio) employment of women and youth, support to small- and medium-sized enterprise and global apprenticeships for six months during the Expo 2020 event an a commitment to sustainable economic growth. Originality/value This is an original, experience-based piece that focuses on an Expo 2020 operator’s viewpoint.
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Liu, Qing, Yongchun Yang, Qingmin Meng, Shan Man i Yidan Wang. "The Multiple Cooperative Mechanism and Globalization Path of Small Inland Cities in China: A Showcase Study of Dunhuang, China". International Journal of Environmental Research and Public Health 19, nr 18 (7.09.2022): 11241. http://dx.doi.org/10.3390/ijerph191811241.

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Currently, urbanization driven by global capital flows entails a main trend in many large cites in China, while global capital investment in small inland cities especially in western China is extremely scarce, where their globalization characters the powerful nationalization power and market activation. Dunhuang, a small inland city in western China, has transformed successfully from an agricultural county to an international tourist city, a platform for worldwide cultural communication, and a node city in the Belt and Road region because of its unique and brilliant resources: Mogao Grottoes and Dunhuangology. Therefore, this paper develops a conceptual framework of the multiple cooperative mechanisms and globalization path (MCMGP) of Dunhuang, elaborating the process of industrial transformation, urban globalization, and multiple cooperative mechanisms between government and market actors based on interviewing records and statistics. Findings show that the MCMGP features government-led intervention, resource orientation, and centralization that embodies the driver of state-owned enterprises (SOEs). Also, the MCM in Dunhuang’s globalization contains the mechanism of enrolment, mobilization and action, governance and global marketing, distributed in the two phases. Equally important, in response to the Belt and Road Initiative (BRI) and Silk Road (Dunhuang) International Cultural Expo (SRDICE) from the state, the city government has significantly reinvested and refined cultural tourism via governance mechanisms, carving out a key node city in the Silk Road and elevating an international tourist city. Environmentally, Dunhuang’s tourism internationalization enhances the process of the development of a sustainable shared mobility industry. Furthermore, its tourism development and social–ecology system maintain the synergistic relationships which international tourism promotes such as urban ecosystem and public welfare and in turn, social–ecological enhancement serve Dunhuang’s international tourism well. Practical implications of how Dunhuang’s experience may have lessons for others are discussed in China’s peculiar socialist market economy discourse.
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Lee, Choong-Ki, Hak-Jun Song i James W. Mjelde. "The forecasting of International Expo tourism using quantitative and qualitative techniques". Tourism Management 29, nr 6 (grudzień 2008): 1084–98. http://dx.doi.org/10.1016/j.tourman.2008.02.007.

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Sibarani, Vanessa Campioni, i Rimsky K. Judiseno. "Persiapan dan Penanganan Trade, Tourism, and Investment Seminar 2018". Bisnis Event 2, nr 6 (27.05.2021): 47–52. http://dx.doi.org/10.32722/bev.v2i6.5430.

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Kementerian Perdagangan Republik Indonesia bersama Debindomulti Adhiswasti tiap tahunnya menyelenggarakan event MICE berupa pameran dagang yaitu “Trade Expo”. Di edisinya yang ke 33, “Trade Expo 2018” memiliki supporting program yaitu “Trade, Tourism, and Investment Seminar”. Melalui “Trade, Tourism and Investment Seminar”, para eksportir, calon eksportir, investor, calon investor, dunia usaha dan pejabat pemerintah akan memperoleh informasi serta solusi tentang strategi dalam menghadapi tantangan dan peluang perdagangan internasional, pariwisata dan investasi dari pembicara yang merupakan pimpinan dari sektor terkait. Dalam kegiatan persiapan dan pelaksaan seminar dibutuhkan peranan divisi program didalamnya untuk mengorganisir jalannya acara agar dapat berjalan sesuai yang diharapkan serta meminimalisir terjadinya kesalahan. Penelitian ini bertujuan untuk memahami aktivitas serta pentingnya divisi program pada persiapan dan pelaksanaan acara seminar tersebut. Penelitian dilakukan dengan observasi langsung dan wawancara pihak terkait selama persiapan dan pelaksanaan “Trade, Tourism and Investment Seminar”. Hasil penelitian ini menemukan bahwa divisi program berperan sangat penting pada suatu acara karena memiliki fungsi perencanaan, pengorganisasian, pengkoordinasian, pengarahan, dan fungsi pengawasan. Penelitian ini akan membantu event organizer dalam meningkatkan perencanaan event yang cermat agar menghasilkan kesuksesan acara.
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EDGINTON, CHRISTOPHER R. "The 2011 World Leisure EXPO and Beyond". World Leisure Journal 51, nr 4 (styczeń 2009): 284–85. http://dx.doi.org/10.1080/04419057.2009.9674609.

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35

Singh, Nripendra, Kumar Shalender i Ching-Hui Joan Su. "Developing Impacts and Indicators for Sustainable Event Management Using a Triple Bottom Line Approach: A Study of Auto Expo". Event Management 24, nr 1 (19.02.2020): 1–16. http://dx.doi.org/10.3727/152599519x15506259855887.

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Marked by the pressing need to make events sustainable, this study aims to develop impacts and indicators for a special category event—The Auto Expo—one of the largest automobile events hosted in India. The study begins with literature review of event evaluation on key indicators of triple bottom line (TBL): economic, social, and environment. Historical roots of Auto Expo is also reviewed, which is then followed by a Delphi survey of experts from event organizers to auto professionals, and from academia to domain experts. A rigorous three-phase Delphi analysis is conducted following which resulted into 18 impacts and 25 indicators related to Auto Expo. The study also delves into potential methods that could be employed for holistic TBL evaluation of Auto Expo. Key challenges and issues in this regard are mentioned as well as discussing the implications of the research for stakeholders toward the end.
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36

Wirawan, Putu Eka, i I. Wayan Eka Mahendra. "TURTLE CONSERVATION AND EDUCATION CENTER (TCEC) AS A DIGITAL PROMOTION STRATEGY TO INCREASING THE NUMBER OF TOURIST VISITS AND SUSTAINABILITY". Acta Innovations 52 (24.05.2024): 43–50. http://dx.doi.org/10.62441/actainnovations.52.5.

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Promotional strategies play a pivotal role in enhancing the attractiveness of tourist destinations. This research endeavors to explore the promotional tactics utilized by the Turtle Conservation And Education Center (TCEC) to amplify tourist footfall, scrutinize its marketing blend, and evaluate the repercussions of these promotional endeavors. Employing three methodologies for data collection, namely interviews, observations, and documentation, the study conducts qualitative data analysis using descriptive approaches. The results will elucidate the promotional maneuvers implemented to augment tourist visits via the Marketing Mix (7Ps) adopted by TCEC. These maneuvers encompass social media engagement, partnerships with travel agencies, development of tailored tour packages, participation in tourism expos, and educational ventures. These endeavors aspire to widen the visibility of TCEC among tourists. The impact of these promotional campaigns is manifested in the surge of annual tourist arrivals. In 2019, around 41,563 visitors were recorded, a figure that substantially dwindled to 5,795 in 2020 due to the adverse repercussions of the Covid-19 pandemic on Bali's tourism, particularly at TCEC. Nonetheless, there was a marginal upturn to 7,187 tourist visits in 2021, escalating further to 10,872 by 2022. This notable upsurge underscores the efficacy of TCEC's marketing team in their promotional endeavors, accentuating the center's conservation initiatives, amenities, and available activities. TCEC remains proactive in its promotional stratagems, persistently disseminating information to visitors regarding its conservation initiatives and offerings.
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Wirawan, Putu Eka, i I. Wayan Eka Mahendra. "TURTLE CONSERVATION AND EDUCATION CENTER (TCEC) AS A DIGITAL PROMOTION STRATEGY TO INCREASING THE NUMBER OF TOURIST VISITS AND SUSTAINABILITY". Acta Innovations 51 (24.05.2024): 94–101. http://dx.doi.org/10.62441/actainnovations.51.12.

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Promotional strategies play a pivotal role in enhancing the attractiveness of tourist destinations. This research endeavors to explore the promotional tactics utilized by the Turtle Conservation And Education Center (TCEC) to amplify tourist footfall, scrutinize its marketing blend, and evaluate the repercussions of these promotional endeavors. Employing three methodologies for data collection, namely interviews, observations, and documentation, the study conducts qualitative data analysis using descriptive approaches. The results will elucidate the promotional maneuvers implemented to augment tourist visits via the Marketing Mix (7Ps) adopted by TCEC. These maneuvers encompass social media engagement, partnerships with travel agencies, development of tailored tour packages, participation in tourism expos, and educational ventures. These endeavors aspire to widen the visibility of TCEC among tourists. The impact of these promotional campaigns is manifested in the surge of annual tourist arrivals. In 2019, around 41,563 visitors were recorded, a figure that substantially dwindled to 5,795 in 2020 due to the adverse repercussions of the Covid-19 pandemic on Bali's tourism, particularly at TCEC. Nonetheless, there was a marginal upturn to 7,187 tourist visits in 2021, escalating further to 10,872 by 2022. This notable upsurge underscores the efficacy of TCEC's marketing team in their promotional endeavors, accentuating the center's conservation initiatives, amenities, and available activities. TCEC remains proactive in its promotional stratagems, persistently disseminating information to visitors regarding its conservation initiatives and offerings.
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Spaid, Sue. "Tourism & the Built Environment". Aesthetic Investigations 6, nr 1 (30.08.2023): 80–90. http://dx.doi.org/10.58519/aesthinv.v6i1.14958.

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This paper explores the differences in ‘affect’ between Gehry’s blossoming beacons, whose visibility in the landscape lends them the role of beckoning flowers and the comparable invisibility of Floriade Expo 2022, whose horizontality granted it a subtlety that has thus far failed to elicit any of the thrill associated with the 'Bilbao Effect', even though it proffers an unparalleled botanical paradise. Thus far, it seems that people find biodiverse parks less impressive than buildings, even though thousands of people have worked tirelessly to ensure its viability. One year later, however, people are revaluating flower shows' ecological costs.
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Coombes, Emily, Jonathan Jimenez i Andrea Dassopoulos. "Forging fandom: shared culture and porn tourism at the Adult Entertainment Expo". Porn Studies 7, nr 4 (2.06.2020): 441–48. http://dx.doi.org/10.1080/23268743.2020.1744475.

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40

Nadkarni, Sanjay. "The pre- and post-event planning roadmap for Expo 2020: Dubai’s coming-out-party". Worldwide Hospitality and Tourism Themes 11, nr 3 (10.06.2019): 259–65. http://dx.doi.org/10.1108/whatt-02-2019-0009.

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Purpose Expo 2020 is scheduled to open on October 20, 2020, and will be the largest mega-event to-date in the Middle East and North Africa (MENA) region, drawing in up to 300,000 visitors a day, half of them from abroad, in its six months of operation. The purpose of this paper is to provide an overview on how the story has evolved in terms of preparation for the event since Dubai won the bid to host Expo 2020 in 2013. Design/methodology/approach Content analysis of the existing literature was undertaken and industry white papers and government portals were consulted to assimilate knowledge sources and to formulate an informed opinion about the impact of Expo 2020 on Dubai. Findings The backdrop to Expo 2020 is outlined, followed by an overview of events with the support of literature. The pre-event buildup in terms of policies and infrastructure is assessed and an impact analysis is performed based on the framework of the triple bottom line model. The framework is used to explore post-event challenges, and the steps that will need to be taken by stakeholders and policymakers are also discussed. Originality/value There is a dearth of academic literature on Dubai as a destination. This paper brings into focus the importance of Expo 2020 to Dubai's sustainable development and, thus, addresses a critical gap in literature.
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Nadkarni, Sanjay, i Richard Teare. "Reflections on the theme issue outcomes: Expo 2020: what will be the impact on Dubai?" Worldwide Hospitality and Tourism Themes 11, nr 3 (10.06.2019): 346–50. http://dx.doi.org/10.1108/whatt-03-2019-0013.

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Purpose The purpose of this paper is to profile the Worldwide Hospitality and Tourism Themes (WHATT) theme issue “Expo 2020: What will be the impact on Dubai?” with reference to the experiences of the theme editor and writing team. Design/methodology/approach This paper uses structured questions to enable the theme editor to reflect on the rationale for the theme issue question, the starting point, the selection of the writing team and material and the editorial process. Findings This paper provides a framework to facilitate discussion between academics and practitioners engaged with Dubai’s Expo 2020, identifies ways of improving competitiveness as an events destination and contributes to thinking about sustainable development before and after the event. The outcomes of a broad-ranging collaboration yield fresh insights, a deeper understanding of the issues and an array of possible responses to the theme issue question. Practical implications The theme issue outcomes provide lines of enquiry for others to explore and they reinforce the value of WHATT’s approach to collaborative working and writing. Originality/value The collaborative work reported in this theme issue offers a unified but contrarian response to the theme’s strategic question. Taken together, the collection of articles provides a detailed picture of the on-going preparation for Expo 2020 and plans to ensure continued growth in the post-Expo phase.
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SER, ShawHong. "Visual Arts Tourism in Malaysia: A Literature Review". International Journal of Cultural and Art Studies 4, nr 2 (31.10.2020): 15–26. http://dx.doi.org/10.32734/ijcas.v4i2.4046.

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This article documented the development of visual arts tourism as a new field of Malaysia's tourism. Since the new millennium, the union of visual arts and tourism has been celebrated by the Ministry of Tourism, Arts & Culture as a marketing strategy to promote Malaysia as a top-of-the-mind destination art tourism destination. The research result has shown that currently there are three significant visual arts programs which are known as (1) One Malaysia Contemporary Art Tourism, (2) Art Expo Malaysia, and (3) Kuala Lumpur Biennale has been developed along with the government's strategies for partnership between visual arts, tourism and economic development. It is hoped that this paper will provide insights into an understanding of the tourism industry in Malaysia, particularly for visual arts tourism development.
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Nadkarni, Sanjay. "Conclusions: Expo 2020 and its impact on Dubai". Worldwide Hospitality and Tourism Themes 11, nr 3 (10.06.2019): 341–45. http://dx.doi.org/10.1108/whatt-02-2019-0011.

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Purpose This concluding paper aims to review the contribution made by this theme issue to the body of knowledge on Dubai as a host city for Expo 2020 and the impact of such mega events overall on the host destinations. Design/methodology/approach A content analysis of the contributing articles selected for this theme issue was undertaken. Findings The summary paper highlights the key takeaways relating to Expo 2020 Dubai that will help inform policy making and decision-making for stakeholders in Dubai’s economy. Research limitations/implications Retaining and nurturing the vibrancy of Dubai’s cosmopolitan and diverse socio-economic landscape in the run-up to and after the Expo are as much an opportunity as they are a challenge. The outcomes and recommendations emanating from the papers provide stakeholders with the tools to consider and mitigate risks. Originality/value This theme issue makes a significant scholarly contribution towards understanding the dynamics of Dubai as a destination on the verge of hosting a mega event and captures the zeitgeist of the pre-event planning and post-event strategies in “connecting minds, creating the future”, which is the theme of Expo 2020.
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Shin, HyunGyu. "A study on gisaeng appearing in 『Daegyeongseong Guide』 and the Joseon Exhibition in 1929". Korean Society of Gyobang and Culture 3, nr 2 (31.12.2022): 9–29. http://dx.doi.org/10.58936/gcr.2023.12.3.2.9.

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This paper attempted to analyze the content and reveal its meaning, focusing on the tourist guide 『Daegyeongseong Guide』 published in 1929 and the gisaeng image that appeared in the Joseon Expo. In particular, the 1929 Guide to Daegyeongseong has many references to the Joseon Expo. The Joseon Expo held at Gyeongbokgung Palace in 1929 was an ambitious project promoted by the Japanese Government-General of Korea to commemorate the 20th anniversary of the city administration. Moreover, among the many performances held at the Joseon Expo, the performance of the Gisaeng Association, or Gwonbeon Gisaeng, was very popular. With that argument, the motive for publication of 『Daegyeongseong Guide』 was clearly stated in the book. As can be seen from this, it was produced to coincide with the ‘Joseon Expo’ held in 1929. The editor gives meaning to the Joseon Expo to the extent that he calls it an important duty and not an accident. Originally, the purpose of the exposition was to provide an exhibition effect to a large number of people in a short period of time, so the exposition presented gisaeng as a symbol of Joseon. In this way, the image of gisaeng became a decisive opportunity to imprint gisaeng as a representative image of Joseon to people at home and abroad, and even to those who did not visit the exhibition, it gave a hint that the flower of the fair was gisaeng. Here, the image of a gisaeng has an important meaning. 『Daegyeongseong Guide』 appears to be almost identical in content and format to travel guides published in Japan, including the Japanese Government-General of Korea. Of course, the length of the guide differs somewhat, but it is difficult to find differentiation. Among them, considering the inclusion of images of parasites, it can be understood as an image representing Japan’s imperialist ideology against the ‘other’ called Joseon.
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Valek, Nataša Slak. "Distinction in Locals' Support for a Major and Mega-Event: Case of Expo 2020 Dubai and Grand Prix F1". Event Management 23, nr 6 (6.12.2019): 789–800. http://dx.doi.org/10.3727/152599518x15403853721259.

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The purpose of the present research is to examine and explain any possible variance in the perception of local Emiratis towards hosting a major and a mega-event in the preevent phase. The Grand Prix Formula One was considered as a major event, which is organized yearly in Abu Dhabi. The EXPO Dubai 2020 was considered as an example of a one-time mega-event. Data of Emirati nationals living in UAE were collected in person in the fall 2016. A self-administered questionnaire was developed that consisted of tourism perception, negative and positive impacts of the events, and individual support for the events. The questionnaire was adjusted to each event and N = 360 were collected for EXPO 2020 Dubai and N = 533 were received for the Grand Prix F1 Abu Dhabi questionnaire. Descriptive statistics and t tests were used to identify differences in participants' perception of the events. Results show that significant differences exist in locals' perspectives towards a major and mega-event, especially in perceptions of positive impacts and individual support. UAE residents have never experienced a mega-event such as EXPO or Olympics organized on their soil, which means they do not know exactly what to expect. The perceived impacts of EXPO might be different after the first experience. Thus, the present research opens more questions, which may be considered for a future research. This work contributes to knowledge base and it confirms a need to specifically and independently approach by size different events.
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Dai, Guangquan, Jigang Bao i Xin Chen. "Event Impacts Assessment: A Model Based on Media Content Analysis of Expo '99 Kunming and World Expo 2010 Shanghai". Journal of China Tourism Research 6, nr 2 (czerwiec 2010): 183–201. http://dx.doi.org/10.1080/19388160.2010.481605.

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Guizzardi, Andrea, Marcello Mariani i Girish Prayag. "Environmental impacts and certification: evidence from the Milan World Expo 2015". International Journal of Contemporary Hospitality Management 29, nr 3 (20.03.2017): 1052–71. http://dx.doi.org/10.1108/ijchm-09-2015-0491.

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Purpose This study aims to examine residents’ perceptions of environmental impacts and certification for the Milan World Expo 2015 as well as their overall attitude toward the mega-event. Design/methodology/approach A survey of Milan residents based on a convenience sample led to 221 useable questionnaires. Findings Residents perceived that the Expo will have minimal negative and positive environmental impacts. A minority of residents were aware of the environmental certification of the event. The less agreeable residents were with the perceived negative environmental impacts of the event, the more agreeable they were that a certification of event sustainability should limit the damage to the natural environment. Residents’ perceptions of the certification were positively related to their overall attitude toward the event. Research limitations/implications The findings cannot be generalized to other mega-events but have several managerial implications in relation to the need for information provision to residents and better communication of the certification by event organizers and planners. Originality/value Despite rising concerns about environmental issues related to hosting mega-events, there is no research on perceptions of a certification of event sustainability by residents.
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Felici, Francesco, Rosita Pretaroli, Francesca Severini i Claudio Socci. "Milan Expo 2015: The Best Is Yet to Come". Event Management 22, nr 5 (1.10.2018): 735–43. http://dx.doi.org/10.3727/152599518x15299559637644.

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Dagkinis, Ioannis K. "An Online Platform in 3D Virtual Environment, a Tool in Entrepreneurship Empowerment for Goods and Services Supply Chain". Journal of Global Entrepreneurial Management 1, nr 1 (2023): 1–8. http://dx.doi.org/10.59462/jgem.1.1.104.

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This paper presents a virtual trade platform to promote entrepreneurial spirit and provide a systemic approach to support businesses and consumers to successfully promote their products and services in exhibitions through virtual reality, overcoming problems of transport, cost, and weakness for their participation due to insularity. Several activities were developed in the 3D Virtual World, involving the entrepreneurial spirit with innovative activities and procedures, increasing opportunities and putting theoretical knowledge into practice. The S.A.A.T. online expo platform uses 3D virtual reality (VR) to enhanced entrepreneurship focused on the agri-food domain and the tourism, since it is possible for SME’s to promote products and services by overcoming distance problems from potential customers and interested investors, easily. According to the above mentioned, the online S.A.A.T. expo platform provides some of the main functions of a modern virtual exhibition, in order to improve the applications of VR in those fields.
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Dagkinis, Ioannis, Panagiotis Psomas, Aspasia Vlachvei, Andreas Koskeris, Dimitris Ziouzios, Elton-Aantonis Frengkou i Nikitas Nikitakos. "An Online Platform in 3D Virtual Environment, a Tool in Entrepreneurship Empowerment for Goods and Services Supply Chain". WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 21 (7.06.2024): 1441–48. http://dx.doi.org/10.37394/23207.2024.21.118.

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This paper presents a virtual trade platform to promote entrepreneurial spirit and provide a systemic approach to support businesses and consumers to successfully promote their products and services in exhibitions through virtual reality, overcoming problems of transport, cost, and weakness for their participation due to insularity. Several activities were developed in the 3D Virtual World, involving the entrepreneurial spirit with innovative activities and procedures, increasing opportunities and putting theoretical knowledge into practice. The S.A.A.T. online expo platform uses 3D virtual reality (VR) to enhance entrepreneurship focused on the agri-food domain and tourism since it is possible for SMEs to promote products and services by overcoming distance problems from potential customers and interested investors, easily. According to the above-mentioned, the online S.A.A.T. expo platform provides some of the main functions of a modern virtual exhibition, to improve the applications of VR in those fields.
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