Rozprawy doktorskie na temat „Teahouses”

The Internet has been viewed as a revolutionary means for including individuals in public deliberation on an equal basis. However, there is insufficient empirical work on applications of computer mediated communication to public deliberation under non-democratic social circumstances. This thesis explores the potential of computer-mediated communication in constructing the public sphere in post-Communist China and focuses on the current affairs discussion on Qiangguo Luntan (QGLT), one of the most popular Internet bulletin boards in China. The production-content-reception study shows that: 1) Internet bulletin boards in China are not 'online dissident avenues' without administrative surveillance. In addition, self-censorship works in a long-term and covert way in restraining the democratic potential of online discussion; 2) Internet bulletin boards enable ordinary Chinese to have their identities as politically activated citizens constructed in cyberspace. Their enthusiasm in voicing differentiated political standpoints proves that online public opinion could enrich the political discourse in China, and has the potential of leading to tensions between the public and the state; 3) QGLT SARS postings display the growth of a public critique that ventured to touch upon a taboo issue that was originally banned from public discussion. Non-localized and dialogic forms of communication among the users have created an alternative form of publicity outside the mainstream media's agenda and could potentially check the government's policy-making. The Internet may work to undermine public deliberation by increasing inequalities of access, fragmenting public discourse, and accommodating non-progressive rhetoric. Nevertheless by enlarging the scale of civic participation, advancing alternative and oppositional public discourses, and tackling problems at a global level, Internet bulletin boards could make a significant contribution to the construction of an alternative public sphere representing divergent political views. In summary, under the articulated forces of commercialisation, democratisation, and globalisation, the virtual public sphere in China today has been put in tension between democratisation and degeneration.

This study investigates how students understand and experience critical pedagogy in four culturally diverse ESL classes in Northwest University, located in a multicultural metropolis in Canada. I conducted the study in my own classes, simultaneously examining my practice and its impact on my students since teachers’ and students’ identities are entwined. Through dialogue and negotiations among teacher and students, critical language pedagogy provides an innovative approach to teaching English language skills that enables students to challenge inequality, since language is a powerful tool, often used to control, persuade or exclude. I chose a critical ethnographic case study as the most appropriate methodology for uncovering the multiple ways ESL students make meaning of a pedagogical process that has to date received little practical guidance. My study, which took place over one academic year, offers an introspective and detailed portrait of the pitfalls, practicalities and possibilities of such an approach, from the perspectives of the students and pedagogue themselves. An analysis of the classroom interactions, assignments and private interviews, reveals that students considered the pedagogy meaningful because it not only taught them practical language skills, but also connected their lives to the sociopolitical, alerted them to their rights and prepared them to become active, engaged and equal participants in their new society. My research contradicts the stereotype of the submissive, uncritical ESL student through numerous examples which illustrate how students exhibited multifaceted, agentive subjectivities, both within and outside the classroom. My findings show that a critical pedagogy enabled some of the students to identify and challenge unfair situations in their everyday lives in Canada. In addition, they reflected on and sometimes rejected their own internalized hegemonic cultural practices, and even encouraged others to consider different perspectives, thereby claiming and asserting redefined self-determined identities. One student articulated her dream of establishing a teahouse in China that reflected our critical classroom. And so I chose the Philosopher’s Teahouse as a metaphor for my classroom – a place where students discuss among equals the controversial issues of the day, learn new multicultural perspectives and in the process provoke changes in themselves.

By designing a teahouse including archetypes of school, home and church, I try to investigate how architecture can work in the same way as the other artistic or literary forms, like painting and writing, to create atmosphere and express emotions. This thesis project consists of three questions: 1. Why space can evokes human's feeling? 2. What is space and what is place? 3. How to evoke special feelings by space?

Tea is the world's oldest and currently most popular beverage in the world. Tea drinking has long been an important aspect of Chinese culture and has evolved as an art form called the "tea ceremony". With the growing interest in Asian culture, ethnic food, and the health benefits of tea, the tea market in the United States has increased dramatically. These developments, along with the recent growth in coffeehouses/shops, indicate a potential for similar success for teashops. The purpose of this study was to design a contemporary teashop deriving design inspiration from traditional Chinese culture and teahouse design. An existing site in a university town was selected for the study. Historical factors were identified through review literature and visual records of historic teahouses and architecture. Photos of contemporary Chinese teahouses provided information on teahouse operation and layout of functional areas. Observation of four local coffee shops was completed to collect data on function and design. Data were used to determine the workable solutions for a teashop designed for an American market. Based on the data collected, a design concept and programming requirements were developed. Design solutions that were found to be suitable and advantageous to enhance the concept were incorporated into the proposed design. Interior space layout, teashop logo, lighting fixtures, and façade design were developed. The design solutions were presented through plans, elevations, detail drawings, and perspective drawings.
Master of Science

Magíster en Gestión para la Globalización
En este manuscrito se analiza y evalúa el establecimiento y operación de un Teahouse de estilo contemporáneo en Santiago de Chile emulando el modelo de negocios de la cadena de Teahouse Australiana "T2" (www.t2tea.com). El mercado de los Teahouse en Santiago de Chile es nuevo, por tanto su propuesta de valor coincide con la ventaja de T-Bar como primer jugador en este nicho, aportando con variedad, sofisticación y exclusividad como factores diferenciadores que lo distingan de sus posibles rivales en el mercado. En cuanto a la metodología utilizada, se optó por la proyección clásica para un plan de negocios, consistente en tres etapas: a) Estudio y análisis de mercado del té en Chile. b) Estudio del rubro de servicios en donde se pretende establecer el proyecto. c) Proyección financiera del proyecto. Luego del análisis financiero del proyecto, nos encontramos frente a una posibilidad cierta de implementación de un nuevo tipo de negocio en Chile. Los resultados de margen bruto sobre ventas de un 80% y el comienzo de ganancias en el balance general proyectado a partir del segundo mes de operaciones auguran un buen comienzo. Se concluye de esta forma que T-Bar es un negocio con futuro, de fácil implementación y operación. La potencialidad de fortalecer la marca y crear la franquicia T-Bar son incentivos para inversionistas que quieran apostar por este proyecto.

This thesis, based on ten months of field research and archival studies in Guangzhou (Canton), centres on an ethnographic portrait of a 120-year old teahouse, a state enterprise which combines the functions of teahouse and restaurant in a single establishment with the help of 180 staff. I approach the teahouse as a complex, shifting social space embedded in wider discourses and historical processes, and use the ethnographic portrait as a basis for exploration into several themes in the anthropology of urban China. The first chapter provides an historical background and deals with the rise, fall and revival of teahouse culture in the changing uses of urban space in the twentieth century. Chapter two discusses sociability among teahouse regulars, and explores the teahouse as a site for the forging of social ties and the negotiation of class, neighbourhood and gender identities. In chapter three I examine the role of the state sector of the catering industry in recent discourses of nostalgia and tradition. The fourth chapter reveals the shifting nature of Cantonese cuisine within the contexts of globalisation and discourses of modernity. Chapter five considers the significance of gender, native place and age for structuring opportunities in the teahouse workforce. Chapter six looks at cooks' reactions to the ongoing reforms of the state enterprise, and situates these within the contexts of kitchen work and cooks' occupational identities. The underlying argument in the thesis is that social identifications and cultural discourses in contemporary urban China must be understood not only as grounded in the present, but also within complex histories of continuities, ruptures and reinventions. In particular, I argue that there is scope for rethinking Maoism as being not only destructive but also productive of cultural traditions.

This diploma thesis focuses on the analysis and evaluation of proposals to increase customer satisfaction. The first part is devoted to the theoretical background of the topic. The next part is an analysis of the current situation of the internal and external environment of the company, as well as an analysis of customer satisfaction following an evaluation of questionnaire-based research. The last part contains proposals to increase customer satisfaction.

The diploma thesis deals with business plan of opening a teahouse. Theoretical part defines terms connected with a business and business plan. This is followed by analyses of both internal and external factors of the business, based on which a draft of the business plan is presented, including business, marketing, financial and organizational plan and risk management. This should be a lead for the owner of the planned newly opened teahouse in Náchod.

碩士
世新大學
性別研究所
99
Qualitative ethnographic research approach was adopted in this thesis. Recognizing that sex-work is a kind of labor , I investigated the labor process and implications in a Karaoke restaurant and teahouses of Wan-Hua, so as to identify the power relations that were embedded in the process and the skills and expertise needed in the so called “hostess- type” sex work. I also explored the owners’ influences on the hostesses’ labor process through in-depth interview and participatory observation. A heterogeneous picture was found within the “hostess-type sex industry”. As the owners distinguish their business-orientation from each other, different teahouses demonstrated different style and degree of eroticization, reflected in their space and material conditions. The bulk of customers, mainly working class, also have different ways of chasing fun, behaving either like brothers, old friends or lovers of the hostesses. Their complex relationship goes far beyond the traditional imagination of sex work as “male domination over female”. On the other hand, reflecting the customer-centered principle of modern service business, hostess-type sex workers have to develop a series of professional skills that utilize aesthetic labor, sex labor and emotional labor flexibly in the labor process, such as singing, drinking and having fun. As there is no fixed script in the hostess-type sex work, the more professional skills a tea-house hostess learned, the more diversified customers she will satisfy. In this way, she will establish a reputation of providing good services and creating wonderful experience and excellent feeling for customers, and hence increase her personal capital or income.

碩士
中國文化大學
史學研究所
91
SUMMARY The teahouse and tavern of Lau-Shanghai When Chinese people have to meet and talk things over, they usually say, “ let’s find a “ place “ where we can discuss it while eating. Then, the “place “ becomes an important factor for discussion. In order to negotiate in good moods and have efficient discussion, the space of location is the catalyst in process of intercourse. In many situations, eating and drinking activities are not only eating and drinking but the means of human-intercourse activities. These means are symbolic actions, in other words, eating and drinking are not but human intercourse is the final purpose, such as entertainment, business transaction, gossip, mediation and flaunting oneself. It means that eating and drinking consumption can transform to a social language for the function of social and symbolic action between people. Human intercourse takes place through substantial symbols on the basis of common living structure. Because Chinese people develop various social languages under the structure of eating and drinking consumption, the teahouse and tavern, two popular consumption places in Chinese ordinary life, become the mediums of intercourse between different social languages and have space function. This space function does not form suddenly but has cultural and social foundations. Teahouse and tavern are the public space providing eating and drinking. Since eating and drinking are symbolic actions with social language characteristics, then teahouse and tavern have space function to symbolic actions. In fact, teahouse and tavern are not the only places that have space function, anywhere people can gather for banquet has space function to the symbolic actions of consumption. And in modern Chinese social life, teahouse and tavern are so common and popular that they are utilized frequently as the places for symbolic actions of consumption. In traditional Chinese society, teahouse and tavern, two main places for eating and drinking, where all kinds of people, good or bad, are mixed together, thus many people have negative impression about them. But from another point of view, they are highly open space. No matter who you are, what you do or where you are from, as long as you can afford, anyone can consume there. This kind of social phenomenon has existed for a very long time. In Hang Dynasty, there already had been public houses where people could drink and chat. In Tang Dynasty, drinking tea became a fashion throughout China, teahouse and tavern gradually became popular consumption places. In Song Dynasty, with the highly agricultural, economical and urban living standard advancement, eating and drinking consumption became more and more delicate and diversified. From this period of time, teahouse and tavern became main places where citizens consumed, along with numerous activities such as prostitute and street performances. On the basis of industrial and commercial development in Song and Yuan Dynasties, economical system kept on expanding in Ming Dynasty, industry in China transformed from agriculture-centered to commerce-centered structure and influenced the entire social life and regional development. The most influenced part was living culture, especially the lower reaches of Yangtze River where a citizen’s culture with highly regional characteristics developed. Large numbers of immigrants flooding in the cities and towns had a great deal to do with forming of citizen’s culture in Jiangnan. In Ming and Chin Dynasties, many newly emerging businessmen became newly emerging citizens. Along with increase of population in towns and advancement of material life, the delicate teahouse and tavern culture in Song Dynasty and Ming Dynasty extended to be part of ordinary townsfolk’s life. In Ming and Chin Dynasties, towns in south of Yangtze River were the centers of commerce and handiwork industry. There were agencies, workshops, porters, clerks, shops, taverns and teahouses everywhere. Plenty amount of goods were gathered and distributed in Jiangnan and became the locations where businessmen from all directions gathered and were mixed up. During this period of time, eating and drinking consumption in this region commonly and highly developed. The prosperity of economy in towns was the main factor. Because of the shape-up of economical system in this region, local small towns were the epitomes of large cities. Those forms of consumption which were exclusive in big cities at first spread to towns and there appeared teahouses and taverns. With the widespread of commercial economy, people in Ming and Chin Dynasties put much more emphasis on material life than ever. Along with the emerging of economy in towns in Jiangnan, places for consumption were utilized commonly. The need and dainty of eating and drinking made consumption industry more prosperous. Teahouse and tavern were public places where people rested, gathered, socialized, traded and became more refined. Especially the teahouses, and developed many functions relative to social activities. Teahouses in towns were not merely places for drinking tea and chatting but also had multi functions and were miniatures of town society, thus the amounts of teahouses were so large that other industries were incomparable. Jiangnan also became the region which teahouse and tavern prospered most in Ming and Chin Dynasties. In Shanghai, a town within the system of south of Yangtze River, there were also teahouses and taverns that were utilized as locations for various social activities. When the Yellow River Valley was the center of Chinese culture, Shanghai was just a small town on the edge of mainstream culture. From Suei and Tang Dynasties, because of frequent traffic between China and foreign countries and relative stability and commercial prosperity in Jiang-nan region the center of Chinese culture turned away from Yellow River valley to the Jiang-jeh region. After Song and Yuan Dynasties, Shanghai started to emerge in Chinese history. Even till the mid Chin Dynasty, Shanghai was still a local city. The turning point was Anglo-Sino War. In 1843, when China was defeated in Anglo-Sino War and signed Treaty of Nan-king, Shanghai became one of five treaty ports in China, and developed to be important port between north and south. In the late Chin Dynasty, there were constant civil wars in Chuna, but Shanghai Settlement had relative stable environment and many people fled to this city for making a living, especially for people in Jiang-jeh region, Shanghai was the precious place where they could turn the corner. Immigrants flooded in, and this phenomenon accelerated the prosperity of Shanghai settlement. “Lau-Shanghai” marked the era when China met Western, tradition met modern. It became adventurers’ paradise and the key to the world. Not only Chinese people but also many western people came here to realize their exotic dreams. Shanghai thus became a city of diversity, a capital of economy, entertainment, culture and immigrants. The so-called “Lau-Shanghai”in this thesis is the period of 100 years from the set-up of settlement in 1843 to the abolition of settlement system in 1943. Within this 100 years, foreign powers and local forces co-existed, and all kinds of people got along with each. Along with form of immigrant society, social complexity of Shanghai represented in many ways, for example, vocations, languages and customs. Living in this city of diversity, people always set up associations to distinguish allies from others. At this time, some associations, such as fellow townsman’s clubs, guilds and gangs, had indispensable functions. The unity of those associations brought out the communication and mutual help between different social classes. Along with constantly social alteration, this kind of community characteristic represented in various forms. Shanghai, this immigrant society, possessed different kinds of stimuli of those associations. In the early 20th century, by reasons of geographical and historical factors, the economical superiority and social structure of Shanghai expanded, and made it the most immigrant-characteristic city among Chinese modern cities. Because the variety of those social members, the human relations were much more complicated and important. Under this condition, the development of human network had various aspects and meanings and symbols that human activities comprised were not so simple. Human activities were built up through various social behaviors, thus there was structural development within time and space system and blended in characteristic of social culture. In Chinese ordinary society, people’s focus of life regresses to the manners of diet, clothing, housing and traffic. Mobilization of human activities and network also functions by mediums of those manners, particularly living in a circumstance with varied living cultures. People chose suitable living manners and among those manners, diet activities are the best indications and of most flexibility. As far as consumption aspect was concerned, in Lau-Shanghai, a commercial society of diversity, manners of diet are definitely not merely for basic need and desire of human nature but also had other symbolic purposes. As far as the space aspect was concerned, teahouses and taverns in Shanghai are social locations. Space, manners of diet and consumers blended in various social languages and activities. The characteristic of relations and interactions of teahouses and taverns in Shanghai had much to do with the re-establishment of community of immigrants. Shanghai had the most and most various teahouses and taverns with varied consumers of different birthplaces, social and wealthy status and religions in China. But by reasons of variety of teahouses and taverns in shanghai, the space functions brought out through set-up of human intercourse and network are highly developed. And teahouses and taverns in Shanghai provided public space of human intercourse for those clubs. To sum up, Shanghai was the place where functions of public diet space prospered to the extremity. Any consumption activity poses cultural connotations, not to mention those symbolic diet activities. The so-called symbolic diet activities means that they are not just to satisfy basic need and of human nature, but to achieve various human purposes. As long as diet activities are applied as symbolic behaviors, their characteristics are extraordinary multiple. Especially in a society that commerce is advancing, diet is not only for satisfying animal’s basic needs and desires, instead, it is a common activity that has symbolic meaning. Teahouses and taverns provide space catalyst, but the catalyst alters along with social and living structures even the influences are different in degree. In this thesis, through the research about symbolic activities of diet in tea houses and taverns, we find that those places are more than simple places for drinking and eating but are places where money and power function with each other and also a space where social relations and information reproduce. We have to remind you again tat it is not teahouse or tavern but human activities in those places that contribute to social relations. Teahouses and taverns are places for eating and drinking, but have space functions that can bring out ordinary social relations and network. In other words, diet space is the cradle builds up human relations and diet activities are the cradlers. Finally, limited space such as teahouses and taverns that ferment infinite social relations and network and various cultural connotations. The popularity of teahouses and taverns are not rural but urban character, take fashion of drinking tea for example, it is a “ trickle down” social custom. There are much more teahouses and taverns in cities which have stronger space functions than those in the villages. Teahouses and taverns in Lau-Shanghai developed to possess various social functions in this complicated immigrant society. To people of Lau-Shanghai, teahouses and taverns were not merely a substantial diet space but a space where multi-social behaviors, for example, entertainment, transaction, human intercourse, idea exchanging, mediation and showing oneself off, took place. For people nowadays, we can understand one aspect of urban life of Lau-Shanghai through research of teahouses and taverns which illuminating the complexity of social lives of Lau-Shanghai. Key Wards: symbolic action；social language；the teahouse and tavern；space function；symbolic actions of consumption；citizen’s culture in Jiangnan；immigrant society；ordinary social relations。

碩士
國立臺灣大學
建築與城鄉研究所
91
Abstract Wisteria Teahouse is a historical monument in Taipei. It’s famous for its brilliant cultural history and is thought as a public space in Taiwan. The thesis is to analyze the collective process of spatial production through the theories of architectural design. Aware of the public history, the thesis focuses on the private history. The process of spatial production will be observed not only through great cultural discourses but also through unnoticed individual actions. Two questions are important: How did people gather here and organize? How did the spatial production go under such a group? Actually, a “group” is not certainly familiar, public or well-organized. It’s only a crowd of various individuals under certain relationship. From the viewpoint of organic growth, the space of Wisteria Teahouse as a whole is formed by many individual actions as a part. How people form the space depends on the way they organized. Here I bring up two frameworks to investigate the experience of Wisteria Teahouse. From CH3 to CH6 I divided the history into four periods according to their public condition in order to observe how people organized. And in each chapter I classify the spatial production into a category of three kinds of action: physical act, management and interpretation. Various participants have three ways to do something to form the whole space. The experience shows a process of practice. People practice how to organize and how to produce space at the same time. From individuals to a public organization, the group matured; form acting at random to acting according to spatial discourse, the way of spatial production matured. However, the process of practice is not so wonderful. When the group becomes more and more public and well-organized, the individuals inside get less and less free; when the spatial discourse rises, the individual spatial action loses its creativity. Through the private viewpoint, we see the contradiction in the process of practice.

碩士
中原大學
室內設計研究所
104
Tea, originated in ancient China, from various cultures of different dynasties might influent tea culture deeply. Nowadays, the tea spaces appear with different appearance, but Chinese tea culture has gradually disappeared. This planning and design cooperation with the Shanshuei Cultural Park to analyze the possibility of tea culture integrated with the space based on the point of interior design through park renovation, and a complete recording of the design process will be recoded. Following objects might be achieved by this design study according to the new planning and design of the tea related exhibition and business space. 1. Analyze background information of Shanshuei Park, and to study the local culture and branding relate to the integration of teahouse. 2. Cases study and visit in order to analysis, discuss to apply in this design study. 3. Study a suitable development framework and design methods for the branding of the Shanshuei Cultural Park. 4. Spatial pattern development, floor planning, and 3D simulation are presented according to the demand of client for each fictional space. The study will be focused on the re-planning and re-design on the exhibition space of Shanshuei Cultural Park in China. Study through the literatures of Chinese tea relative culture and the nature of tea industry, then design elements of the teahouse can be understand through these studies. Several different types of tea space are studied and visited to understand the components, space planning and design theme of the tea space. The key point or components might be applied into the planning of this design study. Furthermore, site analysis and local cultural investigation are taken to integrate the branding identification system that can be the theme of this teahouse design study. Almost demands and expectations of client will be satisfied in this design study through so many meetings and discussion. User requirements are also take into account in the spacial design, simultaneously. The considerations of the whole design study are based on the pure, fluent routes and Combination between traditional and new elements. In the meantime, the obligation to create a new tea cultural park will be strengthen through these design execution. The quality of tourism industry of Yangshuo can be upgraded and becoming prosperous due to the development this new tea cultural park.

碩士
國立臺灣藝術大學
戲劇學系
103
In the history of Chinese drama , teahouse is closely related to the theatre. Teahouse performances had been an important leisure activity of common people, particularly due to the popularization of quyi performance since Qing dynasty to Republic of China. Different from European and American theatre manners, audiences in teahouse theatre was not required to comply with etiquette, they might drink tea, chat with each other, eat snacks, and applaud during the show as pleased. It was a unique theatre culture in China. Some theatres were not teahouse, but also provide free tea service during performance, which were very common in some major cities in the late Qing dynasty and the beginning of Republic. In 1949, ROC government moved to Taiwan , teahouse theatre thus roots here. It had a splendid history in Yingqiao Teahouse and Red House Theater. However, following with the evolution of technological civilization, entertainment styles becomes various, traditional performing arts increasingly diminished, teahouse theatre is also withered. There are still many teahouses art exhibitions in Mainland China now, but gone prosperity. Only Taipei’s Ximen Red House serves as a teahouse theatre in Taiwan nowadays. Besides, there is only Taipei Quyi Tuan’s annual spring program： Tea House Theatre of Taipei can be classified as teahouse performance. How did teahouse theater rise? Why did it decline? Is Red House suitable to be managemented as teahouse theater for long? What is the value of Tea House Theatre of Taipei? These are the key points will be discussed in this paper. I hope this thesis can apply a more clear scheme for Taiwan’s teahouse theater history.

This project report explores Iranian identity and representation and how they can be intertwined with spaces of culture. It attempts to verify the possibility of authentic representation of Iranian culture in a Western environment through the opening of a cultural café. The project proposed, Golaab Casa Persa, is an Iranian cultural space and teahouse in Lisbon, Portugal that sells traditional Iranian food and beverages and hosts a full cultural program with artists and academics from Iran or the Iranian diaspora. The report aims at enumerating the research and planning involved in order for the project to be realized and the business opened. Through theoretical, methodological, and practical research, the report will prove the possibility of authentic Iranian representation through a cultural café and teahouse.

碩士
中興大學
中國文學系所
99
Taiwan teahouse has been constructed in recent years. The tea culture is connected with the spirit, life and entertainment of human. There are many scholars discuss about tea culture, however, statement focusing on “teahouse” is not much. Teahouse is not a contemporary production and the trace of teahouse is found in ancient times. It can be traced from Jing to Qing dynasty. According to the documents of Sung, the function of teahouse is complete and the business categories are improved. This study is aimed at the overall description and clarifies the true condition of the teahouse in Sung dynasty. The prevalence of tea stall and teahouse started from Tang dynasty. In Sung, curfews, the collapse of square-market and boom effect the development of teahouse into mature. The business categories including diet, entertainment and service are miscellaneous which reflects the phenomenon of economic flourishing in Sung dynasty. In one word, the teahouse in Sung dynasty is closely related to the contemporary society and culture and everyone can be a producer or a consumer reflecting the condition of Sung people’s life. The method is based on the existing literature and the statement is inferred from the social background, ancient records and drawing materials and so on. Our research stresses on the tea activity before Sung dynasty and the analysis of teahouse in Sung to provide a more completed research on the teahouse culture.

碩士
佛光大學
管理學系
102
The economie of Taiwan grows quickly recent myears and there’s a substantial increase in GDP per capita. The consumers’ request for daily food turns into eating healthy and safe food from eating well and smart food. No matter for the reason of religon, health, moral or ecology, vegetarians are no longer the neglected minority groups. There‘s a wide variety of restaurants and snack bars on the streets. Consumers have a diversity of choice in choosing a restaurant so the service quality is also an important factor. Therefore, the service quality will be the crucial factor for the organizational survival and competition. There is an old saying in China, "A drop received in need will be repaid with a whole river." It’s the purpose to set up a Water Drop Teahouse and it also contains the meaning of the believers to a reward of giving. There are 26 branches of Water Drop Teahouse now in Taiwan. It’s not for profit and provides delicious and healthy vege food for public. This study reviews literature of service quality and customer satisfaction, and quantitative research as the basis of the data collection and analysis. The research subjects are the consumers of Water Drop Teahouse , in the northern and eastern regions. The data collection method is convenience sampling and questionnaires given number, and data analysis. The findings of this study are as below: First, there is significant relationship between product quality and customers’ satisfaction. Second, the quality of the ingredients of the product quality (color, smell, taste) are significant to customers’ satisfaction. Third, the diversity of dishes with narrative is not significant to customers’ satisfaction. Service quality have a positive impact of customers’ satisfaction. As to service quality, customers take account of the attitude of the staff, hardware facilities and waiting time and the degree of customers’ satisfaction is slightly higher. However, the professional competence of service personnel, customer satisfaction is slightly lower. Finally, according to research findings, we will provide some suggestions of product quality and service quality for Water Drop Teahouse industry as a basis for improvement.

碩士
國立臺灣科技大學
工商業設計系
105
For food and beverage tourism, customers want to experience local culture and taste the traditional food. Basically, customers buy products and services in order to get particular value. However, there are differences between value propositions and customer perceived value. Narrative, which consists of narration and story, is the narration of some continuous experiences and events. Although, narrative theory is widely used in various fields, little research explores service design from this point of view. Therefore, this paper aims to explore the differences between value propositions and customer perceived value based on the narrative theory. This study is divided into four stages. The first is "Issue defining." Related literature of value proposition, customer perceived value, narrative theory and service design were reviewed. During the second stage, “Exploring and Defining,” the study interviewed one manager and three employees to establish three value propositions, which are: 1) to return nature for leisure relaxation, 2）to feel free as you were at home, and 3) to discover and experience local culture of Maokong. Then, by analyzing the value propositions through narrative theory and in-depth interviews with 18 customers, this study discovered the differences between value propositions and customer perceived value. The third stage is "design development." The study conducted a focus group by using narrative cards, a tool based on narrative theory, to develop new service design concepts and evaluat those concepts with the manager. In the fourth stage, “evaluation,” after the implementation of new service design, this study collected 57 valid questionnaires from customers who have experienced the new service, and interviewed 12 of them. The main findings of this study are: 1) new service design has a significant effect on social value of customer perceived value; 2) new service design can better deliver the value proposition of the service provider than the original one. Finally, this study proposes several design guidelines and a service analysis template based on narrative theory to examine the differences between value propositions and customer perceived value.

碩士
國立交通大學
管理科學系所
101
This research use Internet questionnaire survey method to understand customers who had consumed in Jiufen regions teahouse as primary studying group. 388 valid questionnaires were collected. Tidying up all the valid questionnaires, we use SPSS software for statistical analysis. To prove the effect from independent variable to depedent variable, this study use Descriptive Analysis, Reliability Analysis, Validity Analysis, Paired-comparison t Test, One Way ANOVA Analysis, Scheffe' s Test and Regression Analysis to verify it. Then propose management implications and future research recommendations. The study results showed that consumers face the highest degree of response to the feeling experience in experiential marketing that Jiufen regions teahouse provided. According to AVONA analysis between the different demographic variables and experiential marketing, experiential value and customer satisfaction and customer loyalty analysis, it showed that: 1. The electronic information industry, the military and government, and free industry consumer had experiential marketing, experiential value and customer satisfaction and loyalty higher than other occupations. 2. Education for senior high customer compared to the University (College), Master (or upper) have high relate experience. 3. Consumers whose monthly disposable income in more than NT 70,000 have higher act experience compared to other income consumers. The results also show that experiential marketing and experiential value is highly related and emotional experience effect experiential value the most. Experience value and customer satisfaction hang closely together, and the aesthetics affect the highest degree of customer satisfaction. Customer satisfaction and customer loyalty are highly correlated.