Rozprawy doktorskie na temat „Strategic”
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1
Staněk, Filip. "Strategie podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71996.
Pełny tekst źródłaStreszczenie:
The subject of this thesis is to process a future development strategy of a specific firm based on its strategy analysis. The thesis consists of theoretical and practical part, where the theoretical part describes methods and procedures, which are subsequently used in the practical part. The practical part then analyses external and internal environment of the company, based on which SWOT analysis is created. A proposal of the firm's future development is put together from the obtained data, which also corresponds with the mission and vision of the company, and is described further in more detail within the functional strategies of the individual strategy business units. At the end, the chosen strategy is evaluated from the perspective of suitability, acceptability and viability.
2
Bárta, Lukáš. "Návrh obchodní strategie podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224604.
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This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
3
Králová, Pavla. "Strategie podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193804.
Pełny tekst źródłaStreszczenie:
The subject of the diploma thesis is the processing of a future development strategy of a concrete company based on its strategy analysis. The thesis is divided on two main parts, where the first describes theoretical and methodological bases, whose findings are then used in the second, practical part. To achieve the company's future strategy is used to approach of the strategic planning cycle. In its analytical part is analyzed the external and internal environment of the company by which are proposed options for the future development of the company in a strategic part, based on acceptance criteria. Finally, in the implementation of the strategic planning cycle are long-term strategic objectives of the selected company decomposed to short-term goals, providing the operational management.
4
Vimmer, Jan. "Strategický a marketingový plán vybrané společnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201829.
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The aim of this Master's Thesis is to create a strategic marketing plan for existing travel agancy on the basis of theoretical knowledge. Another aim of this thesis is to explore the surroundings of the company, especially its existing competitors. The thesis is divided into two parts. Theoretical, where I describe the definition of the strategic planning process and its parts as well as determination of the company's vission and mission, strategic analysis and specific types of possible strategies, all by usining the literature sources. The second part is a practical part where I apply the theoretical principles of marketing planning to specific example of our travel agency.
5
Janotová, Lenka. "Strategická analýza podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162561.
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The work is focused on the strategic analysis that is applied to a specific company Lubomír Šanda -- SAN in Tábor. The aim is to complete strategic analysis by selected methods, to obtain relevant information, to analyze the currnet situation of the company on thei basis and to suggest possible steps or recommendations that will improve the company's position in the market.
6
Riegelová, Lucie. "Strategická analýza podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197267.
Pełny tekst źródłaStreszczenie:
This thesis entitled "Strategic analysis of a company" concerns the theory and practice of strategic management of a company development. It includes a general characteristic of strategic planning and management, strategic analysis and various types of strategies. It also has a complete strategic analysis of a specific company. In conclusion, the thesis is focused on the specific outputs strategic analysis along with the proposal of recommendations, which should contribute to a successful development of a new branch of the described personnel agency.
7
Palíšek, Eduard. "VLIV STRATEGICKÉHO ŘÍZENÍ NA PROSPERITU FIRMY". Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-233709.
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The target of this dissertation thesis is to verify a relationship between strategic planning and prosperity of the company. Opinions of many experts about expediency of strategic planning vary. Some believe that strategic planning is a base for successful growth, while others demonstrate through results of many different researches that a direct relationship between strategic planning and success of the company cannot be proven. Therefore an empirical research was made to test hypotheses about the impact of strategic planning on prosperity of the company. The theoretical part of the thesis describes the development of strategic management followed by a description of internal and external business environments and the impacts which influence them. The theoretical part also describes the characteristics of strategic management and planning, tools and models as well as methods for measurement of efficiency of strategic planning. As the sub-target of this thesis is also to propose a simplified model of strategic planning which could be applied in small and medium size companies, the theoretical part is concluded by description of specifics of small and medium size companies. The analytical part of the thesis consists of detailed analyses of data collected through questionnaires. Based on results of those analyses, profiles of different categories of companies are synthesized. Conclusions of performed analyses and syntheses are used as a base for testing of validity of defined hypotheses. A new concept of the “4-segments model” of strategic planning is presented in the proposal part of the thesis. Benefits for theory and for practical use are evaluated at the end of the thesis.
8
Hubačka, Miroslav. "Strategická analýza společnosti Zepter International s.r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11124.
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The aim of this work is to describe tools and methods that are used to carry out strategic analysis and using these tools and methods to carry out strategic analysis of Zepter International Ltd. Finally, this work propose the necessary recommendations and measures which should be guided by the company.
9
Hořáková, Lucie. "Návrh strategie rozvoje konkurenceschopnosti obchodní firmy". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222052.
Pełny tekst źródłaStreszczenie:
Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
10
Dundáček, Jiří. "Strategie rozvoje malého podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234775.
Pełny tekst źródłaStreszczenie:
The master's thesis is focused on development strategy of a small company. The strategic analysis included in this thesis shows the company’s position on the market. The thesis provides a complex strategy of further development according to the analysis results, the corporate vision and the strategic objectives of the company. The strategy includes the aspects of functional strategies, concrete proposal of solutions and schedule of its implementation.
11
Dolanová, Petra. "Strategická analýza společnosti Avon Cosmetics, s.r.o. a zhodnocení vlivu strategického rozhodnutí na prosperitu firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11777.
Pełny tekst źródłaStreszczenie:
Thesis gives insight into the strategic policy and its prospects in the company Avon Cosmetics, ltd. The aim of thesis is to reveal the barriers that caused a reduction in performance of the company and other development options to restore the former prosperity through processing of detailed strategic analysis. Based on the results of processed strategic analysis and evaluation of strategic decision there are derives strategic recommendations at the end of the work which specify the company's weakenesses, threats and opportunities.
12
Žwak, Jakub. "Analýza strategických změn ve velké obchodní firmě". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75135.
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The thesis examine strategic shifts in big trading company. The company trades with steel. The strategic shifts are analysed and evaluated. The recommendations are made on the basis of analysis. The thesis is devided in two parts. First part is theoretical, second part is practical. The base of theoretical part is aimed at the theory of strategy and strategic operating. Practical part introduces the company and describes the shifts. In conclusion is the evaluation and the recommendations.
13
Jehlička, Tomáš. "Strategie malých a středních podniků". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201903.
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The goal of the master thesis is to execute a strategic analysis of Výzva 21 dní, s.r.o., considering the need of restructuring steps and proposal of corporate strategy for the company. The task of the theoretical part is to explain the basic terms of the strategic management in small and medium-sized enterprises. The practical part is devoted to a strategic analysis of the company Výzva 21 dní, s.r.o. The key methodologies used are Porter's five competitive forces analysis and PESTE analysis to chart the external business environment and resource analysis together with 7S method to evaluate internal business environment. The summary of the SWOT analysis conduct to identification of the problematic areas in the company and it will be the foundation for the final part of the thesis, which will consist of the company's mission, specific corporate strategy and recommendations for implementation of the selected company Výzva 21 dní, s.r.o.
14
Marek, Jan. "Strategické podnikatelské aktivity vybraného podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124837.
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The subject of the Graduation theses "Strategic Business Activities of Outward Bound - Česká cesta, s.r.o." is creation developing strategy of choosen enterprise. Starting point is the strategic analysis of external and internal environment, which show and describe the most important impacts taking effect at a given enterprise. Based on these impacts is deduced mission and vision of an enterprise and long-term goals. In closing part of the thesis is choosen one of the generic strategies and gives suggestions how to strategy realize.
15
Kalábová, Martina. "Návrh business strategií pro oblasti stravování sdružení Party Styl". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222850.
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This diploma thesis deals with strategic planning and is elaborate for company which carry business in sector gastronomy. The aim of the work is by the help of theoretical solutions and strategic analysis to propose a change that would help the company further develop its business, which is plan for year 2011.
16
Dolejš, Michal. "Aplikace Balanced Scorecard ve společnosti KRÁLOVOPOLSKÁ RIA, a.s". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165595.
Pełny tekst źródłaStreszczenie:
This thesis is focused on strategic management. The main goal of the thesis is setting up the Balanced Scorecard method on company KRÁLOVOPOLSKÁ RIA, a.s. This work is devided into two parts. First part contains theoretical framework that is used in the second part focused on practical aplication of theoretical methods. First step of practical part is strategic analysis that brings information about strategic position of KRÁLOVOPOLSKÁ RIA. Next step of practical part is evaluation of company's current strategy. Main part of this thesis is setting up strategic management system using the Balanced Scorecard method. Final outpu of this thesis is strategic map that represents all stratagic golas set up in the Balanced Scorecard framework.
17
Švajda, Jakub. "Strategické řízení rozvoje podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416910.
Pełny tekst źródłaStreszczenie:
This thesis is focused on proposal of strategy of company. Strategic analysis is base point for identification of external and internal influences on given company. Proposal of strategy of company including advices for management is output of this theses.
18
Kurcová, Kateřina. "Strategická analýza Rádia Jihlava". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76407.
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Annotation The diploma thesis deals with the strategic analysis of Radio Jihlava. The aim of the thesis was to find out the contemporary situation of the firm and to suggest another strategy to it, which would be more successful in the competitors fight. The theoretical part is concentrated on explication of basic concepts from the strategic management field, explication of the concepts of strategy and strategic management, description of strategic analysis methods. This part is essential for elaboration of the practical part referring to the explained concepts and analyses. The described analyses are solved in the practical part. The analyses results should be the basic for a change or creation of a new company strategy. The conclusion of the diploma thesis generally evaluates the cotemporary company strategy and suggests a strategy change.
19
Zázvorka, Tomáš. "Strategické řízení". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150214.
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The goal of this master's thesis is to perform a strategic analysis, to formulate a strategy on its basis and to propose the way of implementation and control of the strategy for the SAP division of the Pontech s.r.o. company and to contribute to successful implementation of strategic management system in this division and company. The thesis consists of two main parts. In the first, theroretically-metodological, part the terms and theories of strategic management and strategy are explained first and then the most common tools and methods of strategic analysis and further phases of strategic cycle i.e. formulation, implementation and control, which are used in the second, analytical, part, are mentioned. The analysis of macro and microenvironment, the analysis of internal resources and capabilities and the synthesis in the form of SWOT analysis is thus performed gradually, a strategy is formulated on that basis and after all the way of implementation and control of a strategy is performed using the principles of Balanced Scorecard system.
20
Kubíska, Ladislav. "Strategie podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162551.
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The aim of this diploma thesis is to create a strategic analysis of particular company. The strategic analysis will be divided into the analysis of external and internal environment. A strategy of future development of the company which is based on the results of selected analyses will be created afterwards. Agrostroj Pelhřimov a.s. (a joint-stock company) was chosen for the purposes of analysis.
21
Štěpán, Kamil. "Strategická analýza podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192375.
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The aim of the thesis is to define short term strategy for the company selling printing technology and complementary services. In the first part of the thesis theoretical background is described, including definition of the strategic planning and management, strategic analysis and different types of strategy. In the practical part strategic imperatives are defined, external and internal analysis performed, then SWOT analysis and strategic factors influencing the company are defined. In the next step strategic options are proposed as a reaction on identified strategic factors. Finally rewards and risks of each option are evaluated and action plans of realization are defined.
22
Křivánková, Marie. "Strategická mapa cateringové společnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10411.
Pełny tekst źródłaStreszczenie:
In the diploma thesis Strategy map of a catering company the strategic map of a model catering company operating on Czech market has been constructed. Strategy map was chosen as a transparent and effective measure concerning the important parts of the strategy of the concrete company in a way of visual shortcut in line with the well-known methodology: KAPLAN, Robert S., NORTON, David P.: Strategy Maps, Harvard Business School Publishing Corporation, Boston 2004. ISBN 1-59139-134-2. In the theoretical part of this diploma thesis the basic elements important for the construction of the strategy map were described and also the professional services of the catering company were presented. In the practical part the catering market of Czech Republic is analysed and then, on the basis of determined opportunities, the newly founded company VIP Catering is being modelled. This company addresses VIP clients with the offer of first class quality VIP services. Subsequently its mission, vision, SWOT analysis were determined, strategic goals were analysed and divided into four basic perspectives and reliable key performance indicators were suggested. Consequently strategic iniciatives and appropriate organization structure were developped. At the end of the practical part the strategy map for the VIP catering company was designed and the causal relationships among the strategy elements were outlined. The main result of the diploma thesis lies in the originally constructed strategy map on of a newly established catering company operating on Czech market.
23
Kotíková, Martina. "Hodnocení výkonnosti podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318287.
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This master s thesis deals with the performance evaluation of the company Agrochov Jezernice a.s. using Balanced Scorecard approach for increasing performance. This thesis consists of the theoretical part with detailed company introduction and its activities as well as strategic and financial analysis on the basis of which it was possible to set the Balanced Scorecard proposal to develop the company's performance. assessment and prepare the overall implementation proposal.
24
Otmar, Jakub. "Strategická analýza podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-193140.
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The aim of this diploma thesis is to conduct the strategic analysis of the selected enterprise via external and internal analysis, with emphasis on the sector analysis. Based on the acquired information then assess the enterprise situation and its position in the market and propose several recommendations and arrangements.
25
Plachá, Radka. "Hodnocení výkonnosti podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224635.
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The Master’s thesis is focused on evaluation the performance of the company NEPA. The theoretical part includes the definition of business performance concepts and the presentation of the assessment methodology. This part continues in the description of selected types of strategic analyses. There is an introduction of the company, its activities, strategic and financial analyses in analytic part. That is important for inscription and the base of Balanced Scorecard concept. Based on these findings a Balanced Scorecard implementation proposal is for the analyzed company. In the conclusion, this is completed with relevant proposals.
26
Oleinikova, Yekaterina. "Aplikace Balanced Scorecard ve výrobním podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197244.
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The thesis Application of Balanced Scorecard in a manufacturing company is focused on creation of mission, vision, strategy and the strategic management system Balanced Scorecard for the company Abydos s.r.o. In the theoretical part is described the creation of strategic analysis and defined the Balanced Scorecard method. At the beginning of the practical part is introduced the company Abydos s.r.o. Next part deals with the strategic analysis and identifies strengths and weaknesses of the company and its potential opportunities and threats. Based on the strategic analysis is designed the mission and the vision of the company, follows the strategy formulation and definition of strategic objectives in four perspectives. For each strategic objective are identified measures and strategic actions. At the end of the practical part is created a strategic map, which is a key tool for the strategic management method Balanced Scorecard.
27
Jirásková, Eva. "Aplikace Balanced Scorecard". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4595.
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Balanced scorecard is a tool to execute and monitor the organizational strategy by using a combination of financial and non financial measures. It is designed to translate vision and strategy into objectives and measures across four balanced perspectives: financial, customers, internal business process and learning and growth. It gives a framework ensuring that the strategy is translated into a coherent set of performance measures. Strategy maps are a complementary tool to the balanced scorecard, and provide a visual representation of the components of an organization's strategy.
28
Doležal, Ondřej. "Strategické řízení ve firmě Ekvita spol. s r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199511.
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The diploma deals with the strategic management in small and medium-sized companies. The strategic management is applied to a specific company operating in the field of mechanical engineering. The main goal of the diploma is to propose strategic variants focused mainly on the company's' development and resulting from the external and internal analyses. The results from both analyses are further used for the SWOT analysis which summarizes the strengths and weaknesses of the company influenced from the "outside" as opportunities and threats. SWOT analysis led to the definition of two strategic variants. First one is focused on the development of a new product; second one is more about searching for new opportunities on the market and marketing. After evaluating both proposals and considering dis/advantages only one has been recommended for the realization -- the second proposal.
29
Štefanová, Lucie. "Analýza stavu strategických dokumentů obcí na začátku nového programovacího období". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-201590.
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This thesis deals with the strategic plan, which is described from the perspective of creation and related processes and procedures in the theoretical part. Work is devoted to the analysis of the content and form of the plan. From this perspective, addressing the status of the plans and their quality in selected cities of various sizes in the South Region in the new programming period 2014-2020 and further analysis are compared both programming periods 2007-2013 and 2014-2020. The selected cities are Pisek, Strakonice, Milevsko, Protivin, Blatná and Vodňany. Such research sample was chosen to represent the county and smaller cities, where there is a significant change in strategy documents compared to cities of a higher category.
30
Barešová, Kateřina. "Strategické řízení dodavatelů". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201658.
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This diploma thesis is concerned with a problem of strategic supplier relationship management in the context of a correct understanding of the strategic procurement function. The main goal of the thesis is to analyze Strategic procurement department and all activities related do its function. Identify the main differences between strategic and operational function within the enterprise purchasing. Below this paper the purchasing strategy and strategic supllier relationship management of the corporate portfolio of suppliers are discussed in detail. To solve assigned topic Czech and foreign literature and internal materials of the analyzed company was used. To achieve the basic objective of the work I used descriptive, literature search, analysis and synthesis. In the application part there are three case studies that discuss specific issues. Based on the data, it is possible to confirm that strategic procurement and developed strategic supplier relationship management brings many advantages and it can be considered as a form of competitive advange.
31
Hrozek, Tomáš. "Návrh konkurenční strategie firmy". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222025.
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Strategic management is one of the foundation stones of every successful company. This thesis occupies with a proposal of competitive strategy for a strategic business unit of a company that operates on the information technologies and relative services market. The key part of this thesis is strategic analysis of above mentioned strategic business unit. The analysis is aimed on the external as well as on the internal environment of given strategic business unit. The aim of the work is to secure a competitive advantage through the suitable competitive strategy.
32
Križan, Dalibor. "Strategická analýza spoločnosti". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113202.
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The thesis deals with the strategic analysis of Tesco Stores a.s. The theoretical part contains a presentation of the methodology issues of strategic analysis and its basic parts, whose knowledge is essential for its processing. Introduction of the practical part contains the description of the profile of Tesco. In the macro surroundings analysis are acquired information on the trends and forces that affect the retail market the most. Following part contains the analysis of the retail sector, its attractiveness and the driving forces that affect it. The analysis of competitive environment has revealed the relationship between retail customers, suppliers and competitors themselves. Portfolio analysis shows the position of the basic types of stores of Tesco and SWOT analysis reveals strengths and weaknesses compared with market opportunities and threats. In conclusion are identified specific benefits and are designed strategic recommendations.
33
Hes, Ondřej. "Strategie podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-203828.
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The goal of this paper is to establish a suitable strategy for Centropen company. The master's thesis is divided into theoretical and practical part. The theoretical part deals with analyses of the internal and external environment, which is based on literature. The practical part then applies the said analyses to the company. The internal analysis is carried out based on source and financial analysis. The external environment is studied through the PEST analysis and the Porter's Five Forces model. A synthesis of the two analyses forms the SWOT analysis. The strategy will be specified via IE matrix. The results of the analyses will serve as a suitable strategy recommendation for Centropen.
34
Morman, Dušan. "Strategické podnikatelské aktivity vybraného podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-191746.
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The aim of the thesis: "Strategic Business Activities of a Chosen Firm" is strategic analysis and the evaluation of present strategic business activities of the chosen firm, which in turn is based on the formulation of recommended strategic business activities, thanks to which the company should hold its market share and in particular the level of income. The goal is the formulation of such measures through which the company will continue to be competitive and be a market leader. The basis of this work is the analysis of internal and external business environment. Partial analyzes are quantitatively evaluated and their results are then incorporated. Based on the results of the strategic analysis is then evaluated the current situation and position in the market and are also formulated various recommendations, including recommended strategies that can be used in the future.
35
Borek, Jan. "Plánování ve veřejné správě". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76992.
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The subject of the thesis is the description of the planning process at the level of strategic management in public administration and analysis of current planning documents at the municipal level of the 3rd degree in the Vysočina region. The first part defines the basic concepts of strategic planning at the municipal level and also defines the methods and procedures applied in the development of strategic plans. The second part analyses the specific strategic documents of municipalities with extended powers in the Vysočina region. At the end of the thesis some recommendations are proposed that could help municipalities pursue the process of strategic planning and management.
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Krajník, Jaroslav. "Strategie malé firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-151515.
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This thesis is devoted to small business strategy. In the theoretical section all the important parts of the strategic cycle are gradually summarized. The practical section is closely linked with the theoretical one and gradually applies the theoretical knowledge from the first part to the specific example of a small business. After determining the vision and the mission a detailed internal and external analysis is described for small business. Than particular models are being applied on the specific case in order to determine the strategies for the chosen company. Based on the information gathered, the thesis deals with the evaluation of strategies, their selection and design of their implementation in practice. These three essential procedures are set out as a goal of this thesis. In the end, we get to evaluate the strategy chosen according to various criteria, its proposal to introduce into practice and recommendations for future action by the company as well as their justification.
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Kašpar, Ondřej. "Návrh strategie malé firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194157.
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The thesis is divided into individual chapters of the theoretical and practical part. The aim is to develop and evaluate strategies for the company STAKOSOLAR Ltd. stemming both from the theoretical knowledge as well as the specific data obtained in this company. Theoretical findings were drawn from literature and other resources dealing with this issue. The practical part is devoted to the characteristics of the chosen company, applying the knowledge provided in the theoretical part on the case, the selected small businesses. Attention will be focused on the individual steps of the strategic cycle starting from firm conviction of the company's management about the necessity of defining a strategy, up to design and plan of implementation of a specific strategy for the business. The thesis outlines some of the possible options for future development, assesses their demands and the pros and cons of the possible.
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Derenchuk, Anastasia. "Strategická analýza a její využití v podnikání". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-193781.
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The aim of the master thesis is to create an optimal strategy for the future development of the selected firm, based on its strategic analysis and application of acquired theoretical economic knowledge in the specific business plan. The thesis is divided into two parts -- theoretical and practical. The theoretical part explains the main concepts and describes different analyses, which are then used in the practical part and lead to a final choice of a particular strategy, as well as give the basic information about the business plan, its structure and content. The practical part analyses the internal and external business environment. The information from each type of analysis is used to create the SWOT analysis. Based on the results of these analyses, the idea of the future company development has been elaborated, which is related to the above-mentioned mission and vision, and an appropriate strategy has been selected. As a result, the practical part presents a specific and realistic business plan for the changes to be made in the already existing beauty salon "ALLURE".
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Tomalová, Veronika. "Hodnocení výkonnosti společnosti Slovácké strojírny, a. s. s využitím metody Balanced Scorecard". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225122.
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This master´s thesis deals with the performance evaluation of the company Slovácké strojírny, a. s. using Balanced Scorecard approach and proposes the implementation of this method in the company. A proposed concept of the Balanced Scorecard is based on the strategic and financial analysis, through which the future performance of the company will be evaluated. The thesis specifies the strategic targets for each perspective of the concept, assigns financial and non-financial measures for individual targets, determines target value, intends strategic actions, identifies risks and evaluates the benefits of the implementation of the Balanced Scorecard concept into the company.
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Vaněčková, Iveta. "Hodnocení výkonnosti společnosti Strojírna Oslavany, spol. s r.o. s využitím Balanced Scorecard". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241473.
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This master´s thesis deals with the performance evaluation of the company STROJÍRNA OSLAVANY, spol. s r.o. using the Balanced Scorecard approach and proposes the implementation of this method in the company. A proposed concept of the Balanced Scorecard is based on the strategic and financial analysis, through which the future performance of the company will be evaluated on. The thesis specifies the strategic targets for each perspective of the concept, assigns the financial and non-financial measures for individual targets, determines target value, intended strategic actions, identifies risks and evaluates the benefits of the implementation of the Balanced Scorecard concept into the company.
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Koběrská, Simona. "Hodnocení výkonnosti podniku". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319403.
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The presented thesis is focused on the evaluation of the company’s performance using Balanced Scorecard method. The theoretical part introduces the system of the performance measurement and theoretical knowledge from literature to which the next sections refer. The analytical part is addressed to the introduction of the chosen company, its activities, situation and financial analysis. The outputs of these analyses are becoming the background material for the proposal section which deals with the implementation of Balanced Scorecard to the analysed company for the purpose of increasing its performance and ensuring the subsequent development.
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Procházková, Veronika. "Návrh obchodní strategie firmy Eisberg, a.s". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221995.
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This master’s thesis deals with project of company’s Eisberg, a.s. business strategy. The master’s thesis describes and analyzes particular sections of company’s business in that the company works. I’m finding imperfections in these sections and sequentially I’m processing proposals and disposals that can enable to better the position of the company in the market.
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Elfman, Charlotte, i Elin Olofsson. "Strategic Human Resource Management : en strategi för att uppnå framgångsrika organisationer?" Thesis, Högskolan Väst, Avd för företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-9626.
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Bakgrund: I dagens samhälle präglas organisationer av ekonomiska förändringar, detta genom globalisering, förändrade kundförhållanden och en ökad konkurrens. Organisationer behöver hela tiden förbättra sin konkurrenskraft genom att effektivisera sin verksamhet. Idag ses medarbetarna som organisationers viktigaste tillgång eftersom att de förser organisationer med viktiga källor för att bli konkurrenskraftiga. Strategic Human Resource Management (SHRM) är ett arbetssätt som handlar om att utforma HR-strategier som gör att medarbetarnas kunskap och kompetens bidrar till att nå organisationens övergripande mål. Syfte: Syftet med studien har varit att undersöka hur organisationen använder ett strategiskt HR-arbete (SHRM) och om det är ett framgångsrikt arbetssätt. Vår studie har bidragit till en ökad förståelse om begreppet SHRM och hur det kan användas samt hur SHRM kan påverka organisationen. Metod: Insamlingen av vårt empiriska material bygger på en kvalitativ metod där vi genomfört djupgående intervjuer med HR-chefer som arbetar i en organisation som är verksam inom fordonsindustrin. Slutsats: Vi har kommit fram till att organisationen använder SHRM som arbetssätt. Vi kan dock inte dra några konkreta slutsatser om hur SHRM påverkar or-ganisationen men det finns tydliga indikationer på att SHRM har en positiv inverkan och bidrar till en ökad produktivitet och effektivitet. Vi har även kommit fram till att det är viktigt att organisationen utövar ett ledarskap som främjar SHRM.Background: In today's society organizations are characterized by economic changes, this by globalization, changing customer circumstances and increased competition. Organizations need to constantly improve their competitiveness by streamlining its operations. Today, employees are seen as the organizations most important asset, this because they provide organizations with important sources to become competitive. Strategic Human Resource Management (SHRM) is an approach that is about to build HR-strategies that make employees knowledge and skills to contribute the organizations to achieve the overall goals. Purpose: The aim of this study was to examine how the organization is using a strategic HR-work (SHRM) and if it is a successful strategy. Our study has contributed to a better understanding of the concept of SHRM and how it can be used and how SHRM can affect the organization. Method: The collection of our empirical material is based on a qualitative approach where we conducted in-depth interviews with HR-managers working in an organization that is active in the automotive industry. Conclusion: We have concluded that our survey shows that the organization uses the SHRM as working strategy. However, we can not draw any concrete conclusions in which way SHRM affect the organization, but there are clear indications that SHRM has a positive effect, contributing to increased productivity and efficiency. A further conclusion of our study is that it´s very important that the organization have a leadership that promotes SHRM.
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Krbilová, Dominika. "Aplikace Balanced Scorecard ve společnosti Federal Expres Czech, s. r. o". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-96373.
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The thesis is focused on application of Balanced Scorecard in Federal Express Czech. BSC is a management tool, A performance metric used in strategic management to identify and improve various internal functions and their resulting external outcomes. BSC is a way of: measuring of companie's succes, balancing long-term and short-term actions and balancing different measures of success -- financial, customer, internal operations, human resource system & Development (learning and growth) The theoretical part is focused on introducing of BSC and includes strategic analysis. The practical part is devoted to the strategy of the parent company and its relation to the company in Czech Republic. First of all, an analysis of the company financial performance and the strategic analysis were executed and then strengths and weaknesses have been defined by SWOT analysis. The most important part is the actual implementation of the BSC. This implementation consists in assigning corporate strategic goals and their indicators of success for individual perspectives of BSC. The coherence and the causality of the corporate strategic goals clearly show the strategic map. The shortcomings of the Czech Federal Express and proposal for their solution are described in the conclusion..
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Klincková, Zora. "Návrh stratégie spoločnosti ENKI creative s.r.o". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125077.
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Diploma thesis will serve the ENKI creative company management as a basic strategic document for the next 5 years. The work contains detailed strategy analysis of internal and external company's environment. PESTEL, Porters 5 forces model, SWOT analysis and other methods are applied. Taking into account results of performed analyses it's possible to consider company's market position, it's positives and negatives and suggest the appropriate strategy to fulfill its vision of future.
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Holenda, Jan. "Strategie podniku". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162550.
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The goal of this thesis is to develop a strategic analysis and strategy of Ross Holding, joint- stock company. The strategic analysis will include an analysis of external and internal environment. The synthesis of these analysis will represent the base for formulation of the future strategy of Ross Holding.
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Šmejkal, Kryštof. "Strategická analýza vybraného pražského hotelu". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359262.
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The main aim of this master thesis is to provide comprehensive overview of a chosen hotel's current condition using the strategic analysis which will also help to propose changes that lead to a better prosperity. The thesis is divided into two main parts, theoretical and practical. The theoretical part explains all the terms needed for analysis. The hotel's terminology, strategy and the individual methods of a strategic analysis. The practical part is focused on strategic analysis itself. It is divided into external and internal business environment. Macro external environment is summarized using PEST analysis, microenvironment using Porter's five forces model. Internal environment is analysed with VRIO analysis. All the results are summarized using SWOT analysis, which will help to propose changes in the company.
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Pohlová, Aneta. "Hodnocení výkonnosti společnosti". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316868.
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The aim of the diploma thesis Company performance measurement is to propose a particular approach of the Balanced Scorecard method implementation for the company IZOL94, s.r.o. that can lead to the increase in the competitiveness and efficiency of the company. Strategic objectives of the perspectives are deduced on the basis of strategic and financial outcomes and also measures as well as target values are assigned to the strategic objectives. The strategic initiatives that lead to fulfill proposed strategic objectives are determined afterwards. The final part of this thesis deals with risks and benefits related to the Balanced Scorecard concept implementation.
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Lacová, Diana. "Evaluácia a spracovanie strategického plánu Českej Filharmónie". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193536.
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The aim of this thesis is the identification, analysis and subsequent evaluation of the strategic plan of the Czech Philharmonic in order to contribute to the improvement and expansion of evaluation methodologies in the cultural sphere. This will be achieved via interviews with the management of the organization as well as with analysis of current strategy using selected strategic tools and evaluation methods. This master thesis is divided into theoretical and practical parts. The main theme of the theoretical part comprises the definition of strategic management and its tools and further description of methods and approaches of strategic plan's evaluation. The practical part is devoted to the description and evaluation of the current strategy of the Czech Philharmonic, the output of which is to formulate improvement measures and new strategic possibilities.
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Mrkvová, Klára. "Aplikace Balanced Scorecard". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360154.
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The objective of the Master´s Thesis is to apply the Balanced Scorecard system in a foundry company. The theoretical part defines the strategic management, it introduces individual parts of the Balanced Scorecard system and methods for its implementation in the company. The practical part use the methods listed above and applies them to the specific company An external analysis is applied to identify the relationship between the enterprise and its surroundings As a part of the internal analysis, financial indicators are calculated and compared with other enterprises in the sector. Based on the results of analyzes, the strengths as well as the weaknesses are identified and the strategy and strategic goals are set in four perspectives. To achieve these goals, the strategic map is created as the way of expressing and communicating strategy throughout the whole company. Moreover, the final section emphasizes the need for Balanced Scorecard integration into the company's management and management system.