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Książki na temat „Societal marketing”

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Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 1 lutego 2022

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1

Sargeant, Adrian. Market and societal orientation in the nonprofit sector. Henley-on-Thames: Henley Management College, 1999.

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2

Shapiro, Stanley, Mark Tadajewski i Clifford Shultz. Macromarketing – a Global Focus: Marketing Systems, Societal Development, Equity & Poverty. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262382.

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3

Codeluppi, Vanni. Consumo e comunicazione: Merci, messaggi e pubblicità nelle società contemporanee. Milano, Italy: F. Angeli, 1989.

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4

Molero, Víctor. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de Alarcón, Madrid: ESIC, Business Marketing School, 2006.

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5

Ayala, Víctor Manuel Molero. Generación marketing: La sociedad entre la codicia y la indolencia. Pozuelo de alarcón, madrid: ESIC Editorial, 2006.

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6

Falsanisi, Giorgio. Le società di calcio del 2000: Dal marketing alla quotazione in Borsa. Soveria Mannelli, Catanzaro: Rubbettino, 2001.

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7

Bek, Nadezhda. B2B Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is increasingly determined by their participation and position in competitive and viable value creation networks. For students, postgraduates of universities, researchers and teachers.
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8

The marketing of Sister B. Salt Lake City: Signature Books, 2002.

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9

Symposium on Research and Marketing for the Arts (1990 Florence, Italy). Symposium on Research and Marketing for the Arts. Amsterdam, The Netherlands: ESOMAR, 1990.

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10

R, Laczniak Eugene, i Prothero Andrea, red. Ethics in marketing: International cases and perspectives. Abingdon, Oxon: Routledge, 2012.

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11

In praise of commercial culture. Wyd. 2. Cambridge (Massachusetts) [etc.]: Harvard University Press [etc.], 2000.

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12

Acha, Juan. El consumo artístico y sus efectos. México, D.F: Editorial Trillas, 1988.

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13

Kelly, Ursula Anne Margaret. Marketing place: Cultural politics, regionalism, and reading. Halifax, N.S: Fernwood Pub., 1993.

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14

Antonio, Arellano Hernández, i Universidad Autónoma del Estado de México, red. El tapete temoaya: Anudación de arte, lana y sociedad. México, D.F: Universidad Autónoma del Estado de México, 2009.

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15

Xavier, Douroux, red. L'art sans le capitalisme. Paris]: Les Presses du réel, 2011.

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16

Hers, François. L'art sans le capitalisme. Paris]: Les Presses du réel, 2011.

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17

The marketing of war in the age of neo-militarism. New York: Routledge, 2012.

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18

Vettese, Angela. Artisti si diventa. Roma: Carocci, 1998.

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19

Commission, Monopolies and Mergers. Scottish Milk Marketing Board and Co-operative Wholesale Society Limited: A report on the proposed acquisition by the Scottish Milk Marketing Board of the Scottish milk business of Co-operative Wholesale Society Limited. London [England]: HMSO, 1992.

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20

Carvounis, Chris C. U.S. commercial opportunities in the Soviet Union: Marketing, production, and strategic planning perspectives. New York: Quorum Books, 1989.

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21

Habana, Bienal de La, red. Bienal de La Habana para leer: Compilación de textos. [Valencia, Spain]: Universitat de València, 2009.

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22

García, Manuel Cuadrado. El consumo de servicios culturales. Pozuelo de Alarcón (Madrid): ESIC Editorial, 2002.

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23

Ein Urlaubstag im Kunstbetrieb: Bilder und Nachbilder. Hamburg: Philo Fine Arts, 2010.

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24

1951-, Dyer-Witheford Nick, i De Peuter Greig 1974-, red. Digital games: The interaction of technology, culture, and marketing. Montréal: McGill-Queen's University Press, 2003.

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25

Painting & the market in early modern Antwerp. New Haven, CT: Yale University Press, 1998.

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26

Le coût et la gratuité. Paris: L'Harmattan, 2013.

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27

Bertaccini, Bruno, Luigi Fabbris i Alessandra Petrucci, red. ASA 2021 Statistics and Information Systems for Policy Evaluation. Florence: Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-304-8.

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This book includes 25 peer-reviewed short papers submitted to the Scientific Opening Conference titled “Statistics and Information Systems for Policy Evaluation”, aimed at promoting new statistical methods and applications for the evaluation of policies and organized by the Association for Applied Statistics (ASA) and the Department of Statistics, Computer Science, Applications DiSIA “G. Parenti” of the University of Florence, jointly with the partners AICQ (Italian Association for Quality Culture), AICQ-CN (Italian Association for Quality Culture North and Centre of Italy), AISS (Italian Academy for Six Sigma), ASSIRM (Italian Association for Marketing, Social and Opinion Research), Comune di Firenze, the SIS – Italian Statistical Society, Regione Toscana and Valmon – Evaluation & Monitoring.
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28

Costantoura, Paul. Australians and the arts. Annandale, N.S.W: Federation Press, 2001.

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29

Russia), Evrazii︠a︡-Media-T︠S︡entr (Ekaterinburg, red. Mulʹtimediĭnai︠a︡ zhurnalistika Evrazii--2008: Informat︠s︡ionnye voĭny, partizanskiĭ marketing, krizisnye kommunikat︠s︡ii Vostoka i Zapada : materialy mezhdunarodnoĭ nauchno-prakticheskoĭ konferent︠s︡ii, Kazanʹ, 18-19 dekabri︠a︡ 2008 goda. Kazanʹ: Kazanskiĭ gos. universitet, 2008.

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30

Michael, North. Kunst und Kommerz im Goldenen Zeitalter: Zur Sozialgeschichte der niederländischen Malerei des 17. Jahrhunderts. Köln: Böhlau, 1992.

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31

Florin, Bo, Patrick Vonderau i Yvonne Zimmermann. Advertising and the Transformation of Screen Cultures. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462989153.

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
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32

Frause, Bob. The environmental marketing imperative: Strategies for transforming environmental commitment into a competitive advantage. Chicago: Probus Pub. Co., 1994.

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33

Commission, Monopolies and Mergers. Scottish Milk Marketing Board and Co-operative Wholesale Society Limited: A report on the proposed acquisition by the Scottish Milk Marketing Board of the Scottish milk business of Co-operative Wholesale Society Limited : presented to Parliament by the Secretary of State for Trade and Industry by command of Her Majesty, December 1992. London: H.M.S.O., 1992.

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34

(Gallery), Tate Modern, Hamburger Kunsthalle i National Gallery of Canada, red. Pop life: Art in a material world. London: Tate Pub., 2009.

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35

(Gallery), Tate Modern, Hamburger Kunsthalle i National Gallery of Canada, red. Pop life: Art in a material world. London: Tate Pub., 2009.

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36

Schmid, Karlheinz. Hals- und Ohrabschneider: Unterwegs im Kunstbetrieb. Regensburg: Lindinger + Schmid, 2012.

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37

Gudmundseth, Astrid. Markedsføring av fagbibliotek internt i organisasjonen. Oslo: RBT/Riksbibliotektjenesten, 1998.

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38

Peinture et société à Naples: XVIe-XVIIIe siècle : commandes, collections, marchés. Seyssel [France]: Champ Vallon, 2010.

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39

The wild, wild East: An American art critic's adventures in China. [Hong Kong]: Timezone 8, 2010.

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40

1947-, Nelson Richard Alan, red. Issues management: Corporate public policymaking in an information society. Beverly Hills: Sage Publications, 1986.

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41

A new art from emerging markets. Surrey, UK: Lund Humphries, 2011.

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42

In praise of commercial culture. Cambridge, Mass: Harvard University Press, 1998.

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43

RenGen. Avon, Mass: Platinum Press, 2007.

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44

Keat, Russell. Cultural goods and the limits of the market. New York: St. Martin's Press, 2000.

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45

Roaf, Susan. Transforming markets in the built environment: Adapting to climate change. London: Earthscan, 2010.

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46

Tromp, Coyan. Wicked Philosophy. NL Amsterdam: Amsterdam University Press, 2018. http://dx.doi.org/10.5117/9789462988774.

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Wicked Philosophy. Philosophy of Science and Vision Development for Complex Problems provides an overview of the philosophy of the natural sciences, the social sciences and the humanities, and explores how insights from these three domains can be integrated to help find solutions for the complex, ‘wicked’ problems we are currently facing. The core of a new science-based vision is complexity thinking, offering a meta-position for navigating alternative paradigms and making informed choices of resources for projects involving complex problems. The book also brings design thinking into problem-solving and teaching, fostering construction of an integrative approach that bridges structure and action amplified by transdisciplinary engagement of stakeholders in society. It is not always easy to set up a succesfull philosophy course for students in other programs. The author of Wicked Philosophy, Coyan Tromp, has experience in designing courses on philosophy of science for various Bachelor programs. You can find two examples here. The first example is for an introductory course to an Interdisciplinary Philosophy of Science, which is specifically suited for programs focusing at complex problems such as sustainability or health issues. The second example is a program for a course on (Philosophy of) Science in a Post-Truth Society. More examples are also available (e.g. a program in which Philosophy of Science is combined with Vision Development and Future Scenarios). In addition to the program, the author can also provide a workbook with lesson plans, both for online and on campus settings as well as additional literature suggestions for Dutch and French programmes. Please contact us at marketing@aup.nl for questions or extra material.
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47

Marketing and the Common Good: Essays from Notre Dame on Societal Impact. Taylor & Francis Group, 2013.

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48

Sherry, John F., i Patrick E. Murphy. Marketing and the Common Good: Essays from Notre Dame on Societal Impact. Taylor & Francis Group, 2014.

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49

(Translator), Samantha Wauchope, red. Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press). Palgrave Macmillan, 2006.

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50

Kline, Carol, Susan L. Slocum i Christina T. Cavaliere. Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications. Palgrave Macmillan, 2019.

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