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Khotimah, Khusnul, Ahmad Bakroni i Neneng Puspitasari. "Transformasi Filantropi melalui Marketplace di Era Pandemi Covid-19". Tasyri' : Journal of Islamic Law 2, nr 1 (30.01.2023): 35–68. http://dx.doi.org/10.53038/tsyr.v2i1.59.
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In the current pandemic era, innovations related to the ziswaf payment model are urgently needed, in era 4.0 the digital role has reached all levels of society, besides that digital is also a way to reduce physical contact between individuals. Thi s research is descriptive research with a qualitative approach. This paper describes the fundraising approach in the digital era. The innovation of zakat institutions in fundraising is carried out in collaboration with marketplaces 1. Bukalapak, 2. Shope, 3. Tokopedia, 4. Lazada and 5. Blibi. The results of this study found that the five marketplaces combine business techniques with social business through philanthropy. This fusion of business commercial and social business shows the marketplace's concern for philanthropy. In the use of fundraising, each zakat institution and social institution applies different approaches, according to the characteristics of the offering model made by the marketplace.
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Ahmad, Raziah, Mohamed Ikhwan Nasir Mohamed Anuar, Zainuddin Ab Rahman, Muhammad Adam Zakaria i Jamalunlaili Abdullah. "The seen and unseen: Exploring place identity of market place in Peninsular Malaysia". IOP Conference Series: Earth and Environmental Science 1067, nr 1 (1.10.2022): 012012. http://dx.doi.org/10.1088/1755-1315/1067/1/012012.
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Abstract The roles of the marketplace in promoting place identity have been the central focus of the UN- Habitat and stakeholders around the globe. The notion of marketplace relating to place identity, place attachment and sense of place have gained attention by Malaysian researchers but much focused on the overt of the marketplaces compared to the covert. This study aims to explore how the seen and unseen elements coexist and enhance place identity. The objective is to discover the influence of overt and covert parameters on marketplace identity through the cultural mapping among four different regions in Peninsular Malaysia. This study employs a qualitative approach through direct non-participant observation and cultural mapping at the four selected marketplaces: Pantai Suri floating market in Tumpat, Kelantan, Pasar Bisik in Penaga, Penang, Pasar Jerami in Sungai Besar, Selangor and Pasar Borneo in Masai, Johor. The overt and covert of each market were carefully observed and mapped, where three substantial outcomes were revealed. First, the social interaction and transaction, social activities and social connectivity at the market portray the covert aspect as vital for place identity. Second, marketplaces have the potentials as dynamic community public spaces to get fresh daily products and promote local heritage and tourism. Third, marketplaces face threats from climate change, pandemic Covid-19, and the diminishing local culture and traditions. In conclusion, the covert and overt of marketplaces should be equally preserved as they become primary components for developing a regional place identity.
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Oliveira, Renata Couto de Azevedo de. "Carmen Miranda: um Ícone de Mercado Incorporado". Organizações & Sociedade 29, nr 100 (styczeń 2022): 51–73. http://dx.doi.org/10.1590/1984-92302022v29n0002pt.
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Abstract Building upon the CCT framework of incorporation of ideologies, taste regimes, and national and regional interests by consumer cultures, this paper proposes that social and political ideologies are also embodied in marketplace icons. This paper aims, then, to bring together the concepts of iconicity and liminality to provide an account of Carmen Miranda as a marketplace icon who not only embodied the national myths of her time but also continues to be employed in the current marketplace for a variety of purposes. As such, icons like Carmen contribute to the production of marketplaces in which historical, political, and ideological issues are naturalized. Carmen’s collaboration via cultural industries such as radio and cinema, her omnipresence in advertising campaigns and in the printed media, and her influence on female fashion contributed to the consumer culture of her time. Moreover, the mythical character of her persona and her cultural legacy hold an expressive symbolic power, making her a remarkable contemporary marketplace icon. The key to her iconicity is her liminality; unsettling hierarchies, traversing social planes, and questioning identity. As a marketplace icon, Carmen’s legacy is thus constantly reissued, founded upon the ambivalence of her persona and signaling her transgressive potential.
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Oliveira, Renata Couto de Azevedo de. "Carmen Miranda: an Embodied Marketplace Icon". Organizações & Sociedade 29, nr 100 (styczeń 2022): 51–73. http://dx.doi.org/10.1590/1984-92302022v29n0002en.
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Abstract Building upon the CCT framework of incorporation of ideologies, taste regimes, and national and regional interests by consumer cultures, this paper proposes that social and political ideologies are also embodied in marketplace icons. This paper aims, then, to bring together the concepts of iconicity and liminality to provide an account of Carmen Miranda as a marketplace icon who not only embodied the national myths of her time but also continues to be employed in the current marketplace for a variety of purposes. As such, icons like Carmen contribute to the production of marketplaces in which historical, political, and ideological issues are naturalized. Carmen’s collaboration via cultural industries such as radio and cinema, her omnipresence in advertising campaigns and in the printed media, and her influence on female fashion contributed to the consumer culture of her time. Moreover, the mythical character of her persona and her cultural legacy hold an expressive symbolic power, making her a remarkable contemporary marketplace icon. The key to her iconicity is her liminality; unsettling hierarchies, traversing social planes, and questioning identity. As a marketplace icon, Carmen’s legacy is thus constantly reissued, founded upon the ambivalence of her persona and signaling her transgressive potential.
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Wright, Peter. "Marketplace Metacognition and Social Intelligence". Journal of Consumer Research 28, nr 4 (marzec 2002): 677–82. http://dx.doi.org/10.1086/338210.
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Tao, Zhou. "Harnessing the Power of Social Media Marketing to Boost E-Marketplace Performance: A Paradigm Shift". Journal of Digitainability, Realism & Mastery (DREAM) 2, nr 04 (30.04.2023): 50–54. http://dx.doi.org/10.56982/dream.v2i04.117.
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This paper offers a novel examination of the transformative role of social media marketing in elevating e-marketplace performance, signifying a pivotal shift in digital commerce. We propose a unique conceptual framework that explains how aspects such as customer engagement, targeted advertising, and real-time feedback can enhance the success of digital marketplaces. The study underscores the necessity of understanding and leveraging the power of social media algorithms and data-driven marketing strategies. By highlighting potential challenges and offering strategic recommendations, this paper seeks to guide e-marketplace stakeholders and digital marketers towards optimizing their platforms. Ultimately, our paper aims to pave the way for a more comprehensive, dynamic approach to social media marketing in e-commerce, marking the next step in this digital evolution.
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Marciniak, Lukasz. "The Social Organization of Merchants’ Activities. An Interactionist Study of Urban Marketplaces". Qualitative Sociology Review 16, nr 4 (31.10.2020): 106–21. http://dx.doi.org/10.18778/1733-8077.16.4.07.
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The article briefly presents the empirical results of a large research project focused on Polish urban marketplaces, commonly known as bazaars, and their interactional order. Due to the spatial separation and legal regulations concerning bazaar trade, a relatively constant community of market vendors is created in the area of the particular marketplace. The primary activity of each merchant is to offer and sell goods; however, the specificity of marketplace trade results in the necessity to maintain relationships with other vendors to keep this primary activity going. Thus, the activities of merchants are carried out in the same direction for both economic results and performance (sales and profit) and social action, that is, building and managing relations with vendors operating in the same marketplace. A wide range of activities and interaction strategies is developed that create an order of interactions between vendors, both in terms of perceiving and assigning meanings, interpreting, and taking actions. The consequences of such an interactional foundation affect the economic layer of the market, embedding, on the one hand, economic phenomena in social phenomena, and, on the other hand, generating paradoxes of prices and competition—the two economic concepts that cannot be analyzed without their social contexts.
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Said, Laila Refiana, Maya Anggela i Gusti Rina Fariany. "Online Purchase Decision of Gen Z Students at Shopee Marketplace". International Journal of Professional Business Review 8, nr 5 (24.05.2023): e01187. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1187.
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Purpose: This study's objective is to analyze the purchase decisions of Generation Z (Gen Z) university students on the Shopee marketplace. The detailed analysis was: The influences of online customer ratings, celebrity endorsers, and free shipping promotion on the purchase decision. Theoretical framework: Gen Z is the generation that uses technology the most, especially for social contact. Therefore, Gen Z is used to online shopping. However, Gen Z is still forming and is not fully identified. Design/methodology/approach: This study's participants were university students who had purchased on the Shopee marketplace. By purposive sampling method, the total sample gathered was 160 respondents. Multiple linear regression analysis was utilized to evaluate the data. Findings: The findings indicated that online customer ratings did not affect purchasing decisions of Gen Z customers in the marketplace. Other variables, celebrity endorsers and free shipping promotions, affected purchase decisions. Research, Practical & Social implications: Gen Z students are price sensitive. Gen Z students will likely be attracted to marketplaces that offer promotional offers and discounts on their products and services. Gen Z students are heavily influenced by social media, the recommendations of their peers, and brand ambassadors. Therefore, a marketplace with a solid social media presence and a positive reputation among Gen Z students will likely attract and retain their business more successfully. Originality/value: Gen Z considers celebrity opinions more matter than ordinary customer reviews.
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Andreasen, Alan R. "Marketing Social Marketing in the Social Change Marketplace". Journal of Public Policy & Marketing 21, nr 1 (kwiecień 2002): 3–13. http://dx.doi.org/10.1509/jppm.21.1.3.17602.
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Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.
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Bell, David, i Sara Robaty Shirzad. "Social Media Business Intelligence". International Journal of Sociotechnology and Knowledge Development 5, nr 3 (lipiec 2013): 51–73. http://dx.doi.org/10.4018/ijskd.2013070104.
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Social media tools are increasingly used for relationships management among marketplace actors (e.g. organisations, suppliers and individuals). As markets become ever more global and dynamic, new entrants find themselves struggling to fully understand the marketplace, companies operating with it and changes that occur. The authors discuss Social Media Network (SMN) tools and outline a methodology and procedure that supports the identification of domain specific networks within particular global business-to-business environments. Research is carried out using SMN data about firms in the pharmaceutical industry. The authors use their own methodology to uncover market participants, linkages and prominent issues that may help new firms to position themselves effectively within a new marketplace. SMNs provide a sizable source of information and new approaches are required to fully leverage their considerable value. This paper explores how SMNs can be used as an effective source of business intelligence by utilising two popular SMN platforms.
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Feld, Sheila. "The Academic Marketplace in Social Work". Journal of Social Work Education 24, nr 3 (wrzesień 1988): 201–10. http://dx.doi.org/10.1080/10437797.1988.10671254.
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Cottrill, Melville T. "Corporate social responsibility and the marketplace". Journal of Business Ethics 9, nr 9 (wrzesień 1990): 723–29. http://dx.doi.org/10.1007/bf00386355.
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Rizki Putra, Irwandi, i Muh. Rasyid Ridha. "ANALYSIS AND DESIGN OF Q-STORE MARKETPLACE CASE STUDY OF TEMBILAHAN". JURNAL PERANGKAT LUNAK 2, nr 1 (15.05.2020): 15–28. http://dx.doi.org/10.32520/jupel.v2i1.873.
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Along with the times, technology and information are developing rapidly in various sectors in terms of human life. In the business world, technological development is very helpful in many ways. The phenomenon that occurs at this time is the increasingly widespread competition in the business world, especially in the field of marketplace in getting consumers to the emergence of various online marketplace sites. So far, Tembilahan online shop business is only known through social media such as Facebook, Whatsapp and Instagram or verbally to the public. Therefore, researchers are interested in taking a title, namely Marketpleace Q-Store Market Analysis and planning. Tembilahan Case Study aims to become a media promotion, and can make it easier for people to find goods that they want. In designing this Marketplace, the analysis used is PIECES and UML (Unified Modeling Language) as modeling and using the Framework code igniter to facilitate researchers in building systems. With the implementation of the Marketplace Q-Store, it provides a platform for seller to market their products.
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Fatimah, Siska Ernawati, Ario Purdianto, Dita Septiani i Nadhira Azzhara. "Kepercayaan sebagai Mediasi Kepuasan Pengguna Online Shopping di Indonesia". JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) 8, nr 1 (30.11.2021): 81–91. http://dx.doi.org/10.31289/jkbm.v8i1.6124.
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The rise of services for marketplaces in Indonesia has led to changes in people's shopping patterns to meet their daily needs. The change in shopping patterns from offline to online has increased during the COVID-19 pandemic, this provides an opportunity for marketplace managers to take advantage of the use of social media to shop online to meet their needs. In addition, it spurs marketplace managers to compete to provide satisfaction to its users. The purpose of the study was to determine the role of trust as a mediating variable on the influence between online transactions and the satisfaction of active users of the Tokopedia marketplace in Indonesia, especially in the city of Cirebon. The data collection technique in this study used a questionnaire with the acidental sampling method which involved 100 active users of the Tokopedia marketplace in Cirebon City as respondents. The data analysis used is descriptive and inferential statistics, namely the Structure Equation Model using SmartPLS 3. The results of data analysis show that online transactions directly affect user satisfaction and online transactions affect user satisfaction with trust mediation
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Piranda, Dea Resti, Dessy Zulfianti Sinaga i Erga Eka Putri. "ONLINE MARKETING STRATEGY IN FACEBOOK MARKETPLACE AS A DIGITAL MARKETING TOOL". JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) 1, nr 3 (5.03.2022): 1–8. http://dx.doi.org/10.55047/jhssb.v1i2.123.
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Social media has now become an inseparable part of the daily life of millennials in the digital era. One of the social media that is widely used by millennials is Facebook, which currently has more than 2 billion active users. This places Facebook as one of the foundations of social media that is widely used by social media users. For some people, having a large network of users is the same as money and marketing opportunities, therefore a strategy is needed to use the Facebook platform as a digital marketing tool in an online marketplace that is now increasingly develop. This article aims to find out the use of the Facebook market place as a digital marketing tool and how to use the right marketing strategy on Facebook marketplaces. This descriptive research uses the library method. Based on the findings, Facebook's social media can be said to have complete features because users can communicate with other people, share videos, create a group or association, create a schedule together, and so on. Besides, as a digital marketing tool through the Facebook marketplace, it is now widely used by users for buying and selling activities. Facebook marketplace as a digital marketing tool can be done through several strategies such as advertising, sales promotion, publication of individual sales, and product promotion through the use of visually attractive packaging.
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Sya’bania, Anis, Maulidya Alfi Anita Zain, Agung Winarno i Agus Hermawan. "STRATEGI PENGEMBANGAN UMKM DENGAN PEMANFAATAN DIGITAL MARKETING DI ERA MODERNISASI (STUDI PADA UMKM LAMINGO97)". Jurnal Pemantik 1, nr 2 (7.12.2022): 134–43. http://dx.doi.org/10.56587/pemantik.v1i2.51.
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The rapid development of digital technology has an impact on the world of marketing. Digital marketing allows potential customers to obtain details regarding products and how to transact through internet media. So far, marketing carried out by lamingo97 has not utilized digital marketing, requiring consumers to come directly to available outlets to view products and make transactions in cash. This activity aims to assist Lamingo97 regarding the use of digital marketing as an MSME development strategy. The training and mentoring phase consists of several stages including (1) Introduction to packaging and branding, (2) logo printing on packaging (3) Product photos, (4) Introduction to social media and creating social media accounts, (5) Introduction to marketplaces and product registration on marketplaces such as Gofood. The results of the training and mentoring for UMKM Lamingo97 are: 1. UMKM Lamingo97 has a new packaging with a simpler and more attractive logo. 2. UMKM Lamingo97 has social media and a marketplace as marketing tools. 3. Business owners have the enthusiasm to develop their business, start actively participating in events and are,more confident because their products already have logos easily recognized by the public. 4. Business owners gain knowledge about social media and marketplace management procedures. 5. Business owners know the importance of digital marketing in advancing a business.
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Abramov, Roman. "In the Grip of the Algos: Stories of a Precarious Worker of Platform Capitalism". Inter 14, nr 3 (30.09.2022): 35–54. http://dx.doi.org/10.19181/inter.2022.14.3.2.
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Marketplaces and e-commerce are at the forefront of changes associated with the development of platform and digital capitalism. Changes in the nature of hiring and the status of workers in platform capitalist companies reflect general employment trends. At the same time, the work of hundreds of thousands of workers in this segment is poorly studied, and explanations of its nature are mainly theoretical. This article is based on an analysis of an array of diary entries by Russian social ethnographer Andrey Starovoitenko, who worked for several months in the distribution center of one of the leading Russian marketplaces. The article is part of a column devoted to the analysis of materials from an ethnographic study of labor in the marketplace. The article draws attention to the role of anonymized marketplace spaces in the desubjectivization of workers who feel like a simple continuation of a complex digitalized socio-technical system. The text talks about the place of digital surveillance and control and the role of special equipment in integrating unskilled personnel into the complex algorithmic system of the marketplace. Separately, the issue of desubjectivization of marketplace workers and the limitations of professional socialization is considered. The conclusion is made about the place of precarious wage labor in e-commerce, taking into account the desire to transfer unskilled labor into the state of digital day laborers deprived of contractual relations with the company. To reveal the main plots, the Amazon research by A. Delfanti, the theoretical resources of Roth's neo-Marxist interpretations of the labor sphere, Z. Bauman's concepts of light capitalism, and selected theses of the actor-network theory are involved. In addition, the article refers to examples of social criticism of labor in the factories of platform capitalism, reflected in modern cinema.
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Voola, Archana, i Ranjit Voola. "Exploring Subsistence Marketplaces Through a Feminist Perspective". Australasian Marketing Journal 29, nr 1 (luty 2021): 87–94. http://dx.doi.org/10.1177/1839334921998554.
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Extant literature in the field of subsistence marketplaces adopts a gender-neutral framing of marketplace exchanges despite the overwhelming experience of disadvantage faced by women relative to men as a consequence of patriarchal structures. The authors employ feminist perspectives to render visible constructions of power inequities. First, the authors employ a gendered lens to revisit the topics and data in four published papers in the field of subsistence marketplaces, revealing new questions for future research to answer as well as opportunities to reimagine policy responses. Second, they demonstrate how a gendered analysis was conducted in a primary research study with 21 men and women involved in microfinance programs in rural South India. The findings reveal that gender is a social construction that can be “done and undone,” to transform unequal power relations between men and women in subsistence marketplace exchanges. Several implications for theory and marketing practice are then provided.
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Saptadi, Singgih, Arlita Rahma Widyasrini, Bonita Melinda Pangaribuan, Sriyanto i Ary Arvianto. "Individual based simulation for online marketplace diffusion among trading small medium enterprises: A conceptual framework". SHS Web of Conferences 49 (2018): 02014. http://dx.doi.org/10.1051/shsconf/20184902014.
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The number of Indonesian SMEs and Indonesian Internet users are increasing. This situation is of concern to the Indonesian government. The government then launched a SME go online program with a target of 8 million SMEs using the online platform in 2019. One of the online platforms that SMEs may use in Indonesia is the online marketplace such as Tokopedia, Bukalapak and others. Previous research studied the factors that support or hinder the adoption of e-commerce in SMEs environment but had not explored how the interaction of those factors in the adoption of online marketplace. In a social system, the diffusion and adoption of online marketplaces in SMEs is influenced by socio-economic characteristics, personality variables and communication behaviours that exist and are acquired by individuals. This paper describes a conceptual framework for the development of an individual-based simulation commonly referred to as an agent-based simulation to understand the adoption by SMEs and the diffusion of online marketplace in SME environments.
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Rachmad, Yoesoep Edhie. "PERCEPTION OF SOCIAL MEDIA MARKETING BY USERS OF E-COMMERCE MARKETPLACE AND ONLINE FOOD DELIVERY". Proceeding of The International Conference on Economics and Business 1, nr 1 (22.06.2022): 121–34. http://dx.doi.org/10.55606/iceb.v1i1.209.
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Social commerce is growing rapidly in Indonesia because of the ease of use of social media applications. The online shopping feature on social media has caused some e-commerce users to start switching to using social media for shopping. Several social media now provide paid features and shopping features such as Instagram Shop, Facebook Shop, and TikTok Shop. This is part of social commerce which has the basic function of social media with a trading function. Qualitative methods are used in this study. The object of this study was 200 users, namely three online food delivery e-commerce users, social media users, and e-commerce marketplace users. The purpose of this research is to analyze perceptions about social media marketing by e-commerce online food delivery users, social media users, and e-commerce marketplace users. The findings of the study were (1) 200 respondents always looked for information and product reviews on social media before shopping on e-commerce marketplaces and social media. (2) Social media is a business opportunity for influencer marketing and selebgram in the influencer industry. (3) Social media has the potential to become a promising buying and selling platform in the future, and has a great opportunity to become social commerce.
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Tchelidze, Lasha. "Customers’ Current Preferences in E-commerce and Possible Dominance of Social Media Marketplace in the Industry". INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 5, nr 4 (2019): 18–26. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.54.1003.
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Technological advancement and internet development have significantly contributed to more comfortable and innovative services. The e-commerce industry has become tough and full of competition. Technologies and the internet reduce barriers of penetration into new markets. Social media, which is a vivid example of internet development, has already penetrated the e-commerce industry. However, the business environment is rapidly changing and requires constant analysis to anticipate prospective threats or opportunities. Therefore, this paper refers to the analysis of customers’ current preferences. Questionnaires were distributed to 83 participants to analyze preferences and to evaluate possible dominance of “Facebook Marketplace” in the e-commerce industry. According to the results, provision of high protection is overly required. Online sales network should act as an intermediary, in order to provide refund guarantees an official verification, which is not provided by ‘Facebook Marketplace”. The survey was conducted in a country were “Facebook Marketplace” was not available, and it was impossible to identify practical challenges of the marketplace.
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Nurhalimah, Nurhalimah. "Pengaruh Social Influence Terhadap Behavioral Intention Penggunaan Marketplace Pada UMKM Di Kota Bandung". Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) 1, nr 1 (25.08.2021): 1. http://dx.doi.org/10.32897/dimmensi.v1i1.771.
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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh social influence (Pengaruh Sosial) terhadap behavioral intentions (minat pemanfaatan) pengguna Marketplace di Kota Bandung. Penelitian ini menggunakan teori Model Unified Theory of Acceptance and use of Technology (UTAUT). Metode pengumpulan data yang digunakan dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner pada 400 orang UMKM yang telah menggunakan aplikasi Marketplace. Penelitian ini menggunakan pendekatan Kuantitatif dengan medote asosiatif kasual yaitu metode yang digunakan untuk mengetahui ada dan tidaknya pengaruh variabel bebas terhadap variabel terikat, teknik analisis data menggunakan Metode statistic Multivariate Structural Equation Model (SEM). Berdasarkan penelitian ini variabel dependen dipengaruhi oleh variabel independen. Hasil penelitian ini menunjukan Pengaruh Social Influence terhadap Behavioral Intention penggunaan Marketplace pada UMKM di Kota Bandung yaitu sebesar 0.897 dan dari semua variabel independen mempunyai pengaruh secara simultan terhadap variabel dependen sebesar 173.596. Pengguna Marketplace perlu lebih meningkatkan sosialisasi kepada masyarakat khususnya UMKM dan memberikan pemahaman bahwa dengan menggunakn Marketplace dapat lebih meningkatkan bisnis mereka.
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Li, Yung-Ming, Lien-Fa Lin i Ming Yen Lien. "An appraisal mechanism for a social marketplace". Information & Management 58, nr 7 (listopad 2021): 103511. http://dx.doi.org/10.1016/j.im.2021.103511.
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Gollnhofer, Johanna F., i John W. Schouten. "Complementing the Dominant Social Paradigm with Sustainability". Journal of Macromarketing 37, nr 2 (23.03.2017): 143–52. http://dx.doi.org/10.1177/0276146717696892.
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The dominant social paradigm (DSP) defines the basic belief structures and practices of marketplace actors and is manifested in existing exchange structures. Sustainability – a so-called megatrend – challenges the DSP by questioning its underlying assumptions, resulting in tensions or conflicts for different marketplace actors. This study examines a specific case of an alternative market arrangement that bridges tensions between the DSP and environmental concerns. Ethnography in the context of retail food waste disposition reveals tensions experienced by several marketplace actors – namely consumers, retail firms and regulators – and investigates an alternative market arrangement that alleviates those tensions by connecting the actors and their practices in a creative new way. We identify complementarity as the underlying mechanism of connection and resolution. Compared to previously identified alternative market arrangements that are either oppositional or parallel to the DSP, complementarity opens another path toward greater environmental sustainability through market-level solutions.
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Buława, Bartłomiej. "The Role of the Marketplace in the Post-Covid-19 City of Tomorrow". BUILDER 289, nr 8 (25.07.2021): 56–63. http://dx.doi.org/10.5604/01.3001.0015.0415.
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The role of the marketplace in a city changes from decade to decade. They lose their significance or followings clients’ demands they expand their range of services, creating a unique character and brand. These are places of culture-creating potential, not only of fulfilling basic shopping needs. Six marketplaces of distinct character and impact on the community have been analyzed in order to present their development potential as well as occurring problems. The challenge for many marketplaces, especially smaller ones and those in small towns is the effective development strategy, taking into account current social expectations and consumer trends. When left without a clear vision of the future they often succumb to the competition. On the other hand, when properly developed and transformed they influence the identity of a district or city increasing its multi-functionality. Marketplaces may play a significant role in social integration processes and revitalization of the urban environment in the post-Covid-19 city of tomorrow.
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Jonathan Sibarani, Hendra. "DIGITAL MARKETING IMPLEMENTATION ON DEVELOPMENT AND PROSPECTIVE DIGITAL BUSINESS (CASE STUDY ON MARKETPLACE IN INDONESIA)". MALAYSIAN E COMMERCE JOURNAL 5, nr 2 (16.11.2021): 64–68. http://dx.doi.org/10.26480/mecj.02.2021.64.68.
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The concept of marketing activities using digital marketing can provide convenience in promotion of a brand and product on digital media such as social media that has been integrated with services available on Digital Marketing. The lack of understanding of target customers, does not use social media effectively, does not have a website or does not promote its website, website design is not attractive, does not plan marketing goals, not using SEO and too many strategies is a problem that often occurs on marketplace services in Indonesia. This is what underlies this research in several marketplaces that do not use the concept of digital marketing so that it has an impact on the reduction of sales targets and the number of customers. The aim in this study is to find out and analyze the extent to which marketplace in Indonesia can understand the concept of digital marketing, so as to be able to implement the development and prospects of digital business. This study used descriptive method with a qualitative approach. Data analysis techniques in this study used descriptive analysis and pattern analysis matching. The data used is primary data and secondary data. The study population is 50 of applications websites and marketplace in Indonesia, which used research indicators on the number of monthly web visitors, ranking in the AppStore, ranking on Playstore, and Followers on Twitter, Instagram and Facebook as the limit problem of research. The results obtained showed that Marketplace of Tokopedia, Shopee, Bukalapak, Lazada, Blibli has a very good rating compared to the Favo Website and Applications, Plazakamera, Tees, Qoo10 and Lakan6 which have not implemented a Digital Marketing concept so that there are still application users, which who do not know the existence of the website and application so that it has an impact on the absence of followers through social media Twitter, Instagram and Facebook. This research has a novelty on research methods and research objects in the digital business marketplace in Indonesia which is currently growing very rapidly and has an impact on increasing the number of customers.
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Adiratna, Hanifah Dwi, i Amilia Wulansari. "Factors Influencing Purchase Intention of Elancing Using UTAUT Model: A Case Study of Mahajasa". Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, nr 9 (10.09.2021): 563–64. http://dx.doi.org/10.47405/mjssh.v6i9.1056.
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Abstract
Technology advancements have given rise to a new labor market mechanism known as elancing, where people could purchase freelance services through online sites. Following the trend, Mahajasa as a freelance marketplace startup has to compete with other existing competitors in Indonesia. Established for a year, fluctuating revenue and unknown intention of buying is incurred. Mahajasa aims for SMEs and students across Indonesia. But some recent studies stated that SMEs in Indonesia are reluctant to accept new technology since most marketplaces are in the adoption stage. This study's main objective is Understanding the most influential factors of purchase intention in buying services from freelance marketplace or freelance social media using UTAUT model. The research concluded 386 respondents from Indonesia who had used elancing platforms aged 15-44 years old and analyzed using SmartPLS. The result showed performance expectancy, effort expectancy, social influence, and perceived trust has a positive impact on purchase intention. While perceived trust has a partial mediating role between performance expectancy, effort expectancy, and social influence to purchase intention.
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Yutia, Syifa Nurgaida, Rana Zaini Fathiana i Siti Zahrotul Fajriyah. "Blockchain-based Smart Contract for Decentralized Marketplace". JOIV : International Journal on Informatics Visualization 6, nr 2-2 (20.08.2022): 475. http://dx.doi.org/10.30630/joiv.6.2-2.1121.
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The advance of information technology has a growing influence on one of the most popular social trends: online shopping. The rising popularity of online shopping among the general public, as indicated by the growth in the number of online purchasers each year, has prompted business owners to pursue online ventures. The marketplace is intrinsically tied to online buying activity that connects merchants and customers, allowing customers to search for various goods and services from various providers. However, service failures are vulnerable to centralized market systems that emerge frequently. When the company's services to customers fail to satisfy consumer expectations. A breakdown in purchasing and selling essential services, including product delivery and customer support, is referred to as service failure. As a result, not only does this harm confidence, but it may also cause clients to migrate to an alternative marketplace. The marketplace's competitiveness is based on consumer confidence. The decentralized marketplace can address this security concern. A decentralized marketplace is meant to build a system that does not require the confidence of a third party using blockchain technology and smart contracts that can record all transactions clearly and consistently, allowing them to serve as a single point of truth between distrusting entities. The findings largely support the feasibility of Ethereum Smart Contracts to construct a decentralized marketplace. However, there are some places where further study and development are needed.
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Dyanasari, Reni, Dewi Silvialestari i Fasya Syifa Mutma. "Pelatihan Komunikasi Pemasaran Digital untuk Meningkatkan Semangat Wirausaha di Masa Pandemi Covid-19". Jurnal Abdimas Adpi Sosial dan Humaniora 2, nr 3 (30.12.2021): 149–57. http://dx.doi.org/10.47841/soshum.v2i3.15.
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The development of information and technology can help meet the needs of the community in seeking information. This can be utilized by businesses to make their products recognizable, accepted, and used by consumers. Utilizing social media and marketplaces is an effort that can be done by businesses to utilize digital technology in running their businesses. The Officer of Ruang Publik Terpadu Ramah Anak and the surrounding community already has a business run by groups and individuals engaged in food and fashion. So far, marketing activities conducted is to offer products to local residents who visit the area. Since the covid 19 pandemic, businesses feel the need for efforts to conduct digital marketing so that their business can still be run despite restrictions on physical activities of local residents or visitors who were targeted. But businesses need some tips to create digital marketing strategies utilizing social media and marketplaces. The community service team conducted an online seminar by delivering materials involving concepts in the context of Marketing Communication. Then, dissected first about the definition of online marketing communication, social media, ecommerce, and marketplace. In addition, seminar participants also get tips and tricks to produce content using simple tools but still attract potential consumers through social media and the marketplace. In the implementation of online seminars, participants were given pre-tests and post-tests to measure participants' understanding of the materials presented. After attending the seminar, the post-test results showed the seminar participants understood the material presented.
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Widianto, Yonatan, Robby Kurniawan Budhi i Kevin Cornelius. "Marketplace Application Analysis And Design Of Paid Software And Web-Based Shareware Services". JOINCS (Journal of Informatics, Network, and Computer Science) 5, nr 1 (29.04.2022): 10–13. http://dx.doi.org/10.21070/joincs.v5i1.1593.
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In this digital era, many people do shopping online. The ease of application facilities offered is a consideration for people doing business transactions, especially during the Covid-19 period. Along with these changing trends, many business actors are also implementing their marketing strategies through various media such as social media, e-commerce, or marketplaces in order to continue to contribute to business income. This electronic marketing strategy makes it possible to market targeted offerings and in turn, build stronger customer loyalty. Like the Marketplace, paid software and shareware products have specific features. This study aims to analyze and design a marketplace application for paid software services and shareware. Applications are developed using the Waterfall method, through analysis, design, coding, testing, and system maintenance. The analysis and design use standard object-oriented tools with the Unified Modeling Language (UML) model. Model Document diagram contains Use case Diagrams, Class Diagrams, and Sequence Diagrams. The results of this study are in the form of an overview of needs analysis and application design as a reference in making applications for transactions in the marketplace.
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Permana, Gusi Putu Lestara, i A. A. Ayu Indah Parasari. "PENGARUH HEDONIC MOTIVATION, SOCIAL INFLUENCE, DAN PERCEIVED ENJOYMENT TERHADAP PENGGUNAAN MARKETPLACE PADA UMKM DI BALI: STUDI KASUS PADA HIPMI PROVINSI BALI". Jurnal Ilmiah Manajemen dan Bisnis 4, nr 1 (14.06.2019): 90. http://dx.doi.org/10.38043/jimb.v4i1.2154.
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The purpose of this research is 1) To find out the positive influence of Hedonic Motivation on the Use of Marketplace in UMKM registered in the Hipmi Province of Bali. 2) To find out the positive influence of social influence on the use of the marketplace in UMKM registered in the Hipmi Province of Bali. 3) To find out the positive influence of Perceived Enjoyment on the Use of Marketplace in UMKM registered in Hipmi Province of Bali. The technique of collecting data using a questionnaire. The sample in this study were 100 people who belonged to the active member of Hipmi Bali Province with a purposive sampling method. Data were analyzed using regression analysis techniques, descriptive statistics, determination, F test, and t test with the help of SPSS for Windows software. The results of the study found that 1) Hedonic Motivation had a positive and significant effect on marketplace use in UMKM. 2) Social Influence has a positive and significant effect on marketplace use in UMKM. 3) Perceived Enjoyment has a positive and significant effect on marketplace use in UMKM.Keywords: hedonic motivation, social influence, perceived enjoyment, umkm, marketplace
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Crystrie, Dhara Ayu, i Sri Hardianti Sartika. "Apakah Influencer Marketing berpengaruh pada Pengambilan Keputusan Pembelian di Marketplace Shopee pada Generazi Z?" Jembatan : Jurnal Ilmiah Manajemen 19, nr 1 (17.06.2022): 17–32. http://dx.doi.org/10.29259/jmbt.v19i1.16700.
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ABSTRACT : Technological developments that are increasingly developing make almost all levels of society from any generation use social media, this high number of social media users makes many business people use it to develop their business and this social media fund is what makes influencer marketing, which of course now has an important role in spreading information and have an impact on their followers through uploading photos and videos through social media, many of whom are social media users who use the shopee marketplace as a place for buying and selling transactions, the existence of a shopee marketplace that conducts transactions online of course reaches everyone in various regions and makes everything fairly practical, effective and efficient but there are still many people who are not interested in making transactions because they don't see the product directly and also the sellers in the shopee marketplace only show products in the form of photos or short videos, that's why not a few influencer marketing creates content about various products in the shopee marketplace that help explain products that aim to encourage consumers to make purchases. This research was conducted quantitatively with a descriptive approach with survey research methods to social media users who use the shopee marketplace as a place to shop. The results show that influencer marketing has an impact on their followers on purchasing decisions in the shopee marketplace. Keywords: influencer marketing, marketplace, purchasing decision ABSTRAK : Perkembangan teknologi yang semakin berkembang membuat hampir seluruh lapisan masyarakat dari generasi manapun menggunakan media sosial, tingginya pengguna media sosial ini membuat banyak pelaku bisnis yang memanfaatkannya untuk mengembangkan bisnis mereka dan media sosial ini lah yang melahirkan influencer marketing yang tentunya sekarang memiliki peran penting dalam penyebaran informasi dan memberikan dampak kepada para pengikutnya melalui unggahan foto maupun video melalui media sosial, banyak diantaranya pengguna media sosial yang menggunakan marketplace shopee sebagai tempat melakukan transaksi jual beli, adanya marketplace shopee yang melakukan transaksi secara online tentunya menjangkau semua orang di berbagai daerah dan membuat semuanya terbilang praktis,efektif dan efisien namun ada masih banyak orang yang kurang tertarik untuk melakukan transaksi karena tidak melihat produk secara langsung dan juga para penjual di marketplace shopee hanya menunjukan produk berupa foto atau video singkat oleh sebab itulah tidak sedikit dari influencer marketing yang membuat konten mengenai berbagai produk yang ada di marketplace shopee yang membantu menjelaskan mengenai produk yang bertujuan untuk mendorong para konsumen agar melakukan pembelian. Penelitian ini dilakukan secara kuantitatif dengan pendekatan deskriptif dengan metode penelitian survei kepada para pengguna media sosial yang menggunakan marketplace shopee sebagai tempat berbelanjanya. Hasil menunjukan bahwa influencer marketing memiliki dampak bagi pengikutnya terhadap keputusan pembelian di marketplace shopee Kata Kunci : influencer marketing, marketplace, keputusan pembelian
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Rezaldi, Muhammad, Jasman J. Ma’ruf i Halimatussakdiah. "UTILITARIAN AND HEDONIC EFFECT ON LOYALTY THROUGH TRUST WITH PRICE CONSCIOUSNESS AS MODERATING VARIABLE IN INDONESIAN EMARKETPLACES". International Journal of Business Management and Economic Review 05, nr 02 (2022): 236–45. http://dx.doi.org/10.35409/ijbmer.2022.3383.
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The purpose of this study is to find out how much influence the utilitarian and hedonic have on consumer loyalty e-marketplaces in Indonesia, through the mediation of trust, and price consciousness as moderation. The total number of respondents was 200 people who were distributed in one of the online community forums on social media using the convenience sampling technique, and data were analyzed using Structural Equation Model (SEM). This study proves that there is no direct influence of hedonic and utilitarian on loyalty, and also there is an insignificant effect of price consciousness as moderation on the loyalty of e-marketplace service users in Indonesia. However, this study shows that trust plays an important role as a full mediator in increasing the loyalty of e-marketplace users in Indonesia, which means that the indirect effects of the model have very significant influences. Thus, these findings prove that the loyalty model in Indonesian e-marketplaces is a function of increasing the Utilitarian and Hedonic followed by increasing trust.
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Mandal, Pratap Chandra. "The Changing Marketplace". International Journal of Business Strategy and Automation 1, nr 3 (lipiec 2020): 34–43. http://dx.doi.org/10.4018/ijbsa.2020070103.
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The marketplace is changing rapidly due to a number of forces, which include technology, globalization, social responsibility, and consumer concerns about sustainability. The new forces result in capabilities of and opportunities for both consumers and companies. The study discusses these capabilities and opportunities and their impact on changing the marketplace. The study also discusses about distribution channels and heightened competition. Distribution channels are getting modified due to retail transformation and disintermediation. Intense competition is being generated between domestic and foreign brands due to globalization. Companies need to beware of these forces, acknowledge the forces, and modify their marketing strategies to keep customers satisfied and to achieve business excellence.
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Ardy, Cynthia Komala, i Romauli Nainggolan. "Pengaruh Social Media Marketing dan Marketplace Marketing terhadap Minat Beli Produk Tree-X". PERFORMA 6, nr 5 (15.03.2022): 429–38. http://dx.doi.org/10.37715/jp.v6i5.2172.
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Recently technology develops very rapidly. At the first time community only knew about radio, television, and newspapers, but along with the time human need gets more complex especially in information and communication so that scientists create sophisticated technology that can simplify human life. With advance in information and communication technology, recently the world does not know boundary. The internet also develops to adapt human need, even community use it as a means of buying and selling online goods or service in which recently is called online market. Online shopping is new phenomenon in shopping world in Indonesia. People prefer online shopping rather than having to spend time and energy to visit store directly. Therefore, Tree-X company utilizes online marketing to support sale. Tree-X company runs in wooden gifts and merchandises. The purpose of this research is to find out the effect of social media marketing and marketplace marketing on buying interest on Tree-X products. The variables in this research consist of social media marketing (X1), marketplace marketing (X2), and buying interest (Y). Data collection through online questionnaire distribution with the total sample of 100 respondents. Sampling uses purposive sampling technique. Data process uses Microsoft Excel 2013 and SPSS 22 For Windows. This research uses quantitative method and multiple linear regression analysis. The results of this research are social media marketing affects positive on buying interest and marketplace marketing affect positive on buying interest. The correlation value between social media marketing and marketplace marketing variables on buying interest variable is 75% can be concluded there is close relationship between independent variable and dependent variable in this research. The results of t test are social media marketing affects significant on buying interest of Tree-X products, marketplace marketing affects significant on buying interest of Tree-X products. The results of F test are social media marketing and marketplace marketing simultaneously have significant effect on buying interest of Tree-X products.
Keywords: social media marketing, marketplace marketing, buying interest
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Christy, Caroline Claudia. "FoMo di media sosial dan e-WoM : pertimbangan berbelanja daring pada marketplace". Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, nr 1 (20.03.2022): 331–57. http://dx.doi.org/10.25139/jsk.v6i1.3742.
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FoMO is often used to test behavioural tendencies, individuals who tend to be more involved, encourage individual behaviour caused by fear, anxiety that arises in it, especially for the millennial group. Currently, the commercial industry has also succeeded in exploiting FoMO-based concepts in marketing and advertising approaches, including involving consumers in disseminating product information to the public. Previous research revealed that there is a significant influence on how FoMO can influence consumer behaviour on online shopping considerations, showing a relationship between FoMO on social media and the tendency to spread word-of-mouth in the online realm (eWOM). This study uses an approach with an interview method to get views from the experiences of social media users actively using the Marketplace platform in online shopping needs regarding the relationship between FoMO, eWOM and online shopping considerations on Marketplace from both the recipient and the sender of eWOM messages. All informants stated that FoMO and eWOM on social media have a tendency to encourage active responses to find out, share information with those closest to them so that they can determine shopping considerations both for merchants or Marketplaces.
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Suhermin, Yesa Cahayaning Rarnadhani, Budianto i Anang Subardjo. "Pelatihan Inovasi Marketplace Bagi UMKM". Dinamisia : Jurnal Pengabdian Kepada Masyarakat 6, nr 6 (31.12.2022): 1572–77. http://dx.doi.org/10.31849/dinamisia.v6i6.11448.
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Technological progress is something that cannot be avoided in today's life, because technological progress will run in accordance with scientific advances. The platforms that are often used in digital marketing are social media or social networks. The available social networks sometimes have different characteristics. Constraints for SMEs in Semampir Subdistrict, Surabaya City, who do not fully understand the motivation of driving products to do something good or bad or negative and positive, as well as providing a driving force that creates enthusiasm for one's work so that they want to work with all their efforts to achieve satisfaction. The next problem is the lack of knowledge about the marketplace for MSMEs. Most MSMEs do not really understand the marketplace, especially e-commerce. The method uses offline technical guidance and as a result of the training, MSMEs understand how to use technology applications and can innovate and be creative rapidly
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Alfiansya, Irvan, i Nurhadi Nurhadi. "Pengaruh Influencer Media Sosial dan Testimoni terhadap Minat Beli Produk Erigo di Marketplace Indonesia". Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, nr 2 (10.08.2022): 843–56. http://dx.doi.org/10.47467/alkharaj.v5i2.1350.
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Currently in Indonesia, the trend of online shopping through the marketplace is increasing. The presence of a marketplace in Indonesia is a means to increase product sales online. This study aims to determine and analyze the influence of social media influencers and testimonials simultaneously on the interest in buying Erigo products on the marketplace in Indonesia, knowing and recognizing the partial influence of Social Media Influencers on buying interest in Erigo products on the marketplace in Indonesia, knowing and analyzing the influence of testimonials in Indonesia. partial to the interest in buying erigo products on the marketplace in Indonesia. The type of research used in this research is quantitative research. The population and sample in this study are active users of social media and at the same time Instagram followers of Erigo Store with a total of 2.5 million followers aged between 17-40 years. The sampling technique used in this research is purposive sampling. The types of data used in this study include primary data. The data collection method used in this study was a questionnaire. The analytical technique used was multiple linear regression analysis. The results of this study indicate that simultaneously social media influencer variables and testimonials have a significant effect on buying interest in Erigo products. The results of hypothesis testing show that partially the two independent variables, both social media influencers and testimonial variables, have a positive and significant effect on buying interest in Erigo products. the regression coefficient of the Social Media Influencer variable is 0.300 and the Testimonial variable is 0.346.
Keywords: Marketplace, Social Media Influencers, Testimonials, Buying Interest
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Scott, Linda, Jerome D. Williams, Stacey Menzel Baker, Jan Brace-Govan, Hilary Downey, Anne-Marie Hakstian, Geraldine Rosa Henderson, Peggy Sue Loroz i Dave Webb. "Beyond Poverty: Social Justice in a Global Marketplace". Journal of Public Policy & Marketing 30, nr 1 (kwiecień 2011): 39–46. http://dx.doi.org/10.1509/jppm.30.1.39.
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Reay, Diane. "Engendering Social Reproduction: mothers in the educational marketplace". British Journal of Sociology of Education 19, nr 2 (czerwiec 1998): 195–209. http://dx.doi.org/10.1080/0142569980190203.
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Hicks, David. "Indexing social space: A marketplace in Timor-Leste". Bijdragen tot de taal-, land- en volkenkunde / Journal of the Humanities and Social Sciences of Southeast Asia 168, nr 1 (2012): 55–73. http://dx.doi.org/10.1163/22134379-90003569.
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This article shows how space and time indexed social identity in the market place of one of the larger ‘towns’ of Timor-Leste (or ‘East Timor’), Viqueque during the years 1966-1967 and examine their relevance for today’s Viqueque town. The space occupied by the weekly emporium offered a forum in which ethnicity, social hierarchy, gender, a pastime (cockfighting), and religious affiliation visually played themselves out and presented a physical replication of social distinctions that defined the character of the town and the sub-district it served. Focusing on gender, ethnicity, social class, and social identity, and their economic implications, also enables us to gain insight into the process whereby post-colonial nations transform themselves after gaining independence. By comparing the use made of social space at two periods of time separated by four decades during which momentous developments took place in Timor-Leste we can see in sharper relief the kind of changes urban spaces experience when they are subject to colonial authority, pressures resulting from independence, and – ultimately – the tortuous process of nation-building.
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Yasseri, Taha, i Filippo Menczer. "Can Crowdsourcing Rescue the Social Marketplace of Ideas?" Communications of the ACM 66, nr 9 (23.08.2023): 42–45. http://dx.doi.org/10.1145/3578645.
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Anggraeny, Fetty Tri, Dedin F. Rosida, Wahyu S. J. Saputra i Handoyo Prasetyo. "Kolaborasi Pemasaran Digital Menggunakan Media Sosial dan Marketplace untuk Meningkatkan Produktivitas UMKM". Jurnal Nasional Pengabdian Masyarakat 2, nr 2 (21.11.2021): 73–84. http://dx.doi.org/10.47747/jnpm.v2i2.486.
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Digital marketing is currently growing rapidly. The COVID-19 pandemic has increasingly triggered the acceleration of digital marketing, especially for SME (Small and Medium Entreprise). The growth of social media users and marketplace users both as buyers and sellers has also soared. Today's society is starting to shift to cashless transactions. Both social media and marketplace have advantages that can be collaborated as digital marketing. Social media with diverse users and a marketplace that offers easy online store management and promo programs. The collaboration of these 2 digital tools is able to increase the productivity of UMKM
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Andhika Purnomo Wibowo, Sri Wijiastuti Wijiastuti i Zandra Dwanita Widodo Widodo. "The Effect of Marketplace and Social Media as a Marketing Strategy on the Expansion of Creative Industry Market Segments". International Journal of Asian Business and Management 2, nr 4 (21.08.2023): 411–22. http://dx.doi.org/10.55927/ijabm.v2i4.5165.
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This study aims to determine: (1) The effect of the marketplace on market segment expansion, (2) The effect of social media on market segment expansion (3) The effect of marketplace and social media on market segment expansion. This research is a quantitative type with data analysis techniques using multiple linear regression. The sample in this study will be selected using a purposive sampling technique. The sample in this study was 50 respondents who were MSME actors in the Pottery Creative Industry in Paseban Village, Klaten Regency. From the simultaneous test (Test F) which shows that there is a significant influence between Marketplace and Social Media on Market Segment Expansion. Based on the test of the coefficient of determination (R2), the Adjusted R Square value shows a result of 0.841. This means that the Market Segment Expansion variable is influenced by Marketplace and Social Media variables by 84.1% while the remaining 15% market segment expansion is influenced by other variables not included in this study
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Borucka, Justyna, Piotr Czyż, Giorgio Gasco, Weronika Mazurkiewicz, Dorota Nałęcz i Marcin Szczepański. "Market Regeneration in Line with Sustainable Urban Development". Sustainability 14, nr 18 (17.09.2022): 11690. http://dx.doi.org/10.3390/su141811690.
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This article presents the study of the optimal design solutions for regeneration of marketplaces. It examines the design variants for the revitalisation of the marketplace, in particular, investment in their modernisation in order to find the most optimal model for transforming these public spaces to have a significant impact on the city’s development. The research is a comparative analysis of the implementation of regeneration design models on the marketplace within the Oliwa district of Gdansk (Poland).The data for the case study design models includes analysis based on various optimisation criteria, taking into account the urban and economic aspects of the city landscape when selecting a specific space revitalisation design model. The implementation of regeneration investment includes a number of complex processes that must be sustainable and so require rational social and spatial planning, as well as proper organisation in terms of cost and time.
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Shi, Yuan, Luying Zhou, Ting Qu i Qian Qi. "Introducing the marketplace or not? Risk analysis of channel strategy for online retailers". Industrial Management & Data Systems 120, nr 2 (19.11.2019): 366–87. http://dx.doi.org/10.1108/imds-03-2019-0183.
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Purpose The purpose of this paper is to help online retailers who have an existing reselling channel to figure out the risk of introducing an additional marketplace channel and identify the introduction threshold with an overall consideration to the fulfilment cost and services. Design/methodology/approach In order to evaluate the risk of the marketplace channel strategy, this paper develops a Retailer–Stackelberg pricing model. Products are divided into two categories according to different fulfilment cost–value ratio to get a more targeted strategy. Findings The results show that the strategy of introducing the marketplace is not always satisfying. Retailers prefer this strategy when they are the prevailing parties in service output. The overall trend is that retailers have to encourage their marketplace partners to improve services for the product with a big fulfilment cost–value ratio. Otherwise, retailers should block the marketplace from entering. Research limitations/implications For an intuitive conclusion, this paper assumes that the operating costs (except fulfilment cost) are equal in two channels. This suggests a need to further investigate the impact of other costs. Meanwhile, it would be interesting to examine the competition among suppliers and retailers. Practical implications This research provides the suggestions for online retailers who want to introduce and well manage the marketplace channel. Social implications This research also helps both academia and industry become more intelligent about the significant influences of category management on channel strategy. Originality/value Most prior research is unaware of the risk of introducing a new channel, which also rarely considers how to manage it. This research points out that the effectiveness of this channel strategy differs in different categories. Moreover, retailers can benefit from managing the marketplace’s service output.
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Xu, Fangchao, Xin Lu i Xiukun Zhao. "The Implications of Socially Responsible Retailing Platform on Channel Structure Choice and Product Quality Decisions". Sustainability 14, nr 9 (8.05.2022): 5691. http://dx.doi.org/10.3390/su14095691.
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At present, corporate social responsibility has been widely mentioned by the international society, especially platform enterprises. For a platform that assumes social responsibilities, consumer surplus is a rather critical aspect, and product quality is one of the most important factors directly related to consumers. This paper studies a supply chain consisting of a manufacturer and a retailing platform, in which the retailing platform procures products from the manufacturer. The manufacturer produces the products and decides the product quality. We consider two channel structures of the manufacturer and the retailing platform in the reseller mode and marketplace mode. Based on the model analysis and discussions, we obtain some managerial insights that are helpful in commercial practice. For the retailing platform, it has to suffer a loss in economic profit to care more about consumer surplus and become a social responsibility platform. In addition, its social responsibility plays different roles in different channel structures. In the marketplace mode, a social responsibility retailing platform helps to improve product quality. In the reseller mode, the retailing platform’s social responsibility does not make a change in product quality. Furthermore, the product quality in the reseller mode is always higher than that in the marketplace mode. From the perspective of economic profits, the manufacturer obtains higher profits in the reseller mode than the marketplace mode. The retailing platform obtains higher profits in the marketplace mode than the reseller mode.
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Putinagari, Palita Rana, i Fitri Aprilianty. "Barriers Analysis on Consumer Usage Intention of Freelance Marketplace in Indonesia". Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, nr 8 (10.08.2021): 578–89. http://dx.doi.org/10.47405/mjssh.v6i8.982.
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Past studies have shown that the informal sector, including freelancers, contributes significantly towards Indonesia’s rate of employment by providing economic opportunities to those who cannot be absorbed by the formal sectors. Seizing this opportunity, many businesses are tapping into providing freelancers a place to sell and market their services online, commonly known as freelance marketplace. Yet the penetration of these platforms is still low in Indonesia. While the supply is high, Indonesian consumers still have doubts to use these marketplaces as their go-to platform when searching for freelancers. Thus, this study aims to investigate factors that impede consumers intention to use freelance marketplace in Indonesia, based on the framework of Innovation Resistance Theory (IRT). The data was collected from 370 respondents through online questionnaires, analyzed using Smart PLS software, and interviews, deciphered using selective coding. The results suggest that usage barrier, value barrier, tradition barrier, and image barrier negatively influence consumers’ usage intention of freelance marketplace, all except for risk barrier. Additionally, social influence also has a significant effect on value barrier and image barrier. These findings can be useful to construct business strategies for online freelance service providers, by focusing to eliminate the critical barriers mentioned in this study.
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Reyes, Ian. "Mobile phone: marketplace icon". Consumption Markets & Culture 19, nr 5 (grudzień 2015): 416–26. http://dx.doi.org/10.1080/10253866.2015.1109163.
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