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Katzir, Brandon. "“The Truth of Reliable Tradition”: Saadya Gaon, Arabic Rhetoric, and the Challenge to Rhetorical Historiography". Rhetorica 35, nr 2 (2017): 161–88. http://dx.doi.org/10.1525/rh.2017.35.2.161.
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This article explores the rhetoric of medieval rabbi and philosopher Saadya Gaon, arguing that Saadya typifies what LuMing Mao calls the “interconnectivity” of rhetorical cultures (Mao 46). Suggesting that Saadya makes use of argumentative techniques from Greek-inspired, rationalist Islamic theologians, I show how his rhetoric challenges dominant works of rhetorical historiography by participating in three interconnected cultures: Greek, Jewish, and Islamic. Taking into account recent scholarship on Jewish rhetoric, I argue that Saadya's amalgamation of Jewish rhetorical genres alongside Greco-Islamic genres demonstrates how Jewish and Islamic rhetoric were closely connected in the Middle Ages. Specifically, the article analyzes the rhetorical significance of Saadya's most famous treatise on Jewish philosophy, The Book of Doctrines and Beliefs, which I argue utilizes Greco-Islamic rhetorical strategies in a polemical defense of rabbinical authority. As a tenth-century writer who worked across multiple rhetorical traditions and genres, Saadya challenges the monocultural, Latin-language histories of medieval rhetoric, demonstrating the importance of investigating Arabic-language and Jewish rhetorics of the Middle Ages.
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Knappe, Gabriele. "Classical rhetoric in Anglo-Saxon England". Anglo-Saxon England 27 (grudzień 1998): 5–29. http://dx.doi.org/10.1017/s0263675100004774.
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This passage fromThe Wandererdemonstrates some of the rhetorical techniques which have been noted in Old English texts. Its most striking features are the rhetorical questions and the figure ofanaphorawhich is produced by the repetition of ‘Hwær’. Another rhetorical element is the use of the theme(topos)ofubi sunt(‘where are…?’) to lament the loss of past joys. In classical antiquity, features such as these, which served to create effective discourse, were the products ofars rhetorica. This art was distinguished from the more basic subject ofars grammaticain that rhetoric, the ‘ars … bene dicendi’ (Quintilian,Institutio oratoriaII.xvii.37), aimed at thegoodproduction of text (for oral delivery) with the aim of persuading the listeners to take or adopt some form of action or belief, whereas grammar, the ‘recte loquendi scientia’, was responsible forcorrectspeech and also for the interpretation of poetical texts (‘poetarum enarratio’: Quintilian,Institutio oratoriaI.iv.2). In terms of classical rhetoric, the above passage fromThe Wanderercould be analysed according to the three phases of the production of a text(partes artis)which pertain to both written and oral discourse:inventio(finding topics such as theubi sunt),dispositio(arranging the parts of the text) andelocutio(embellishing the text stylistically, for example with rhetorical questions and other figures and tropes).How and under what circumstances did the Anglo-Saxons acquire their knowledge of how to compose a text effectively?
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Nafiza, Imaz. "STRATEGI RETORIKA PEMBAWA ACARA DALAM MATA NAJWA DI TRANS7". Jurnal PENEROKA 1, nr 02 (1.07.2021): 259. http://dx.doi.org/10.30739/peneroka.v1i02.989.
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This study aims to interpret the function of verbal and nonverbal rhetorical forms of presenters in Mata Najwa on Trans7 as a rhetorical strategy. The design and type of this research used descriptive qualitative. The research was conducted comprehensively which refers to the analysis of verbal and nonverbal rhetorical forms. Data collection techniques used recording techniques, listening techniques, and note-taking techniques. Meanwhile, the data analysis in this study was to classify the data and classify the data. To test the validity of the data, the researchers used several stages, namely credibility testing, transferability testing, depenability testing, and confirmability testing. The results of this study found that the use of verbal (diction and style) and nonverbal (body language) rhetoric from Najwa Shihab's speech contained many persuasive elements. From the persuasive element, it was used as a strategy for the presenter in Mata Najwa on Trans7.Based on the results and discussion of verbal and nonverbal rhetoric in the Mata Najwa program on Trans7, various verb elements were selected which functioned to expedite the process of the presenter's strategy in influencing listeners. Therefore, an art in communicating is absolutely necessary for a presenter in conveying messages through the rhetoric of verbal forms of speech and rhetoric of speech in nonverbal forms.
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Rochmawati, Dyah. "PRAGMATIC AND RHETORICAL STRATEGIES IN THE ENGLISH-WRITTEN JOKES". Indonesian Journal of Applied Linguistics 7, nr 1 (31.05.2017): 149. http://dx.doi.org/10.17509/ijal.v7i1.6868.
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Understanding verbal jokes in English is problematic for English as Foreign Language (EFL) readers since understanding the jokes requires understanding their linguistic, cultural and social elements. Since a joke constitutes a complex and paradoxical phenomenon, it needs multiple approaches of analyses—such as pragmatic and rhetorical analyses—in order to investigate the multiple layers of meanings it carries. Recently there has been a shift in humor studies, emphasizing linguistic humors and involving the field of rhetoric. These studies, however, have mostly addressed the connection between rhetoric and spoken jokes in persuasion. The present study therefore applied Austin’s Speech Act Theory (1975) and Grice’s Cooperative Principles (1957), and Berger’s rhetorical techniques (1993) to crack the funniness of the written jokes. Specifically, the study aims at describing: how the (1) rhetorical and (2) pragmatic strategies are used in the jokes, and (3) how the pragmatic and rhetorical strategies complement to create humor. The study employed a qualitative research method. Some jokes were purposively selected from the Reader’s Digest and two online sources: http://jokes.cc.com/, and http://www.ajokeaday.com/. Document studies were the means of data collection. The collected data were then analyzed using a qualitative content analysis. The results showed that that there was a relationship between the two pragmatic theories, i.e., Speech Act Theory and Cooperative Principles, and Berger’s rhetorical techniques. The results offered an alternative reading and richer understanding of how written jokes employed pragmatic and rhetorical strategies to advance their rhetorical objectives and humor functions.
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Pap, Levente. "Reticence in Cicero’s Discourse". Acta Universitatis Sapientiae, Philologica 8, nr 1 (1.12.2016): 117–25. http://dx.doi.org/10.1515/ausp-2016-0008.
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Abstract M. Tullius Cicero is one of the most prominent figures of ancient rhetoric. His rhetorical speeches are characterized first and foremost by outspokenness and offensiveness and they do not lack in temper either. Since he also dealt with rhetorical theory, Cicero was fully aware of the fact that not only the uttered words and revealed facts hold significance in a rhetorical speech but also concealment and omissions. The latter rhetorical techniques are used mainly in his ad personam attacks. An eloquent example of this is his invective against Piso which I would like to present in more detail.
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Bulley, Alan D. "Death and rhetoric in the Hebrews "hymn to faith"". Studies in Religion/Sciences Religieuses 25, nr 4 (grudzień 1996): 409–23. http://dx.doi.org/10.1177/000842989602500403.
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Michael R. Cosby's The Rhetorical Composition and Function of Hebrews 11 provides the most extensive rhetorical analysis of the passage in question. In spite of the title of his book, however, Cosby's discussion of "function" has more to do with the rhetorical function of individual elements of style in Hebrews 11 than it has to do with the workings of the chapter as a persuasive unit. This article attends to the role of chapter 11 in the argumentation of Hebrews by building on Cosby's work through analysis of the techniques of epideictic rhetoric in connection with orations celebrating the dead, and of the inter-relation of the themes of pistis, suffering and death.
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Christie, Natasha V., i Shannon B. O’brien. "Transcending the Veil". National Review of Black Politics 1, nr 2 (kwiecień 2020): 208–28. http://dx.doi.org/10.1525/nrbp.2020.1.2.208.
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This work examines how Barack Obama’s speeches and remarks used various rhetorical techniques to strategically maneuver his rhetoric to address racial issues and represent African American concerns. The results of a content analysis of a selection of Obama’s speeches and remarks confirm that Obama and his speechwriters favored the use of statements of color-blind universalism. However, when making certain remarks regarding civil rights issues or perceived racial issues, the pattern shifted, presenting a rare glimpse of the unbalanced representation of African American concerns. These findings suggest that Barack Obama’s speeches and remarks performed double-consciousness; they used universal, balanced, and targeted universalism rhetorical techniques as a genuine, congruent political style for representing African American concerns as a “raced” politician.
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Gärtner, Thomas. "Pity in the rhetorical theory and practice of classical Greece". Rhetorica 22, nr 1 (2004): 25–48. http://dx.doi.org/10.1525/rh.2004.22.1.25.
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AbstractDuring the rise and growth of the Greek art of oratory in the fifth and fourth centuries B.C. the development of open and systematic techniques for awakening and encouraging a sense of pity can be observed both in rhetoric proper (the ten Attic orators) and in associated literary genres influenced by rhetoric (Historiography and Tragedy). These are classified—most notably by reference to the writings of Plato and Aristotle—in the light of rhetorical theory and significant examples are provided. Three techniques are investigated: (1.) the direct use of instances of pity, without elaboration, (2.) the development of axioms concerning the nature of pity, and (3.) systematic approaches to the awakening of pity.
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Krasnytska, Olha. ""Modern pedagogical rhetoric" in the preparation system of Doctors of Philosophy". Technium Social Sciences Journal 9 (12.06.2020): 43–49. http://dx.doi.org/10.47577/tssj.v9i1.934.
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The aim of the article is to cover the content of the author's course "Modern pedagogical rhetoric" in the preparation system of doctors of philosophy - future teachers of higher military education establishments. The preparation system of doctors of philosophy at the third (educational-scientific) higher education level is analysed in the article. The role of rhetoric as a science of public speaking and eloquence in the process of preparation of future teachers, scientists of higher military educational establishments was shown. The content of the author's course "Modern Pedagogical Rhetoric", which has been tested for three years, was revealed. The purpose of the discipline is to develop the rhetorical competence and rhetorical culture of a future teacher of a higher military school, a scientist, and to form his positive image. The program of the course "Modern Pedagogical Rhetoric" contains four main topics: the basics of public speaking of a teacher of a higher military school, the rhetorical culture of a teacher of a higher military school, the proficiency in preparing and conducting public speaking, the art of argumentation and polemics in the activities of a teacher of a higher military school. The first topic covers the concepts of rhetoric, public speaking and eloquence, pedagogical rhetoric, the principles of oratorical art, types and kinds of public speeches, ways of audience management during public speaking, peculiarities of listener’s perception of information, a pedagogical image of the teacher. The second topic focuses on the development of rhetorical culture, in particular, the technique and culture of speech. The third topic reveals the peculiarities of public speaking preparation, the subtleties of interaction with the audience, the construction of public speeches, their structure, the differences between informative and persuasive speeches. The fourth topic is aimed at mastering the art of argumentation and controversy, defines the features of logical and emotional argumentation in public speaking, rules of discussion, disputes, controversy, techniques for answering questions from the audience.
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Sari, Dhesta Maydiana, M.R. Nababan i Riyadi Santoso. "Translating Booster Expressions: How the Competence of the Translator is Influential?" International Journal of Linguistics, Literature and Translation 4, nr 5 (31.05.2021): 270–78. http://dx.doi.org/10.32996/ijllt.2021.4.5.30.
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This research aims to see how booster expression as rhetorical devices in several presentation transcripts provided TED.com are translated from English into Indonesian. Given that there are cultural differences in the use of booster expressions from the two countries. Therefore, the objectives of this study are threefold. 1. To find out what presenters use booster expressions as rhetoric tools in several presentations at TED.com, 2. Then look at what translators use translation techniques in translating booster expressions from English into Indonesian. This research is descriptive qualitative research. Data were taken from six presentation transcripts at TED.com and transcripts translated into Indonesian. All data will be categorized according to the rhetorical function of the booster expression. Then the researcher will see what translation techniques are used in translating the booster expression. Data validation was carried out through FGD before the analysis was carried out. The study results revealed that not all the booster expressions could be well translated. This can be seen from the considerable number of deletion techniques applied by the translators. Several assumptions became the reason for selecting this technique, specifically; the cultural differences between the source language and the target language in using booster expressions and the lack of translator competence in translating booster expressions.
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Abuzahra, Nimer, i Rami Salahat. "Analyzing Iago's Speech in Shakespeare's Othello". IJELTAL (Indonesian Journal of English Language Teaching and Applied Linguistics) 2, nr 2 (29.04.2018): 185. http://dx.doi.org/10.21093/ijeltal.v2i2.109.
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This paper aims to reveal and analyze Iago's speech in Shakespeare's Othello. Iago's use of animal metaphors in Othello is analyzed through Conceptual Metaphor Theory (CMT). Moreover, Iago's words in the play are connected to race, gender and identity and analyzed through Critical Discourse Analysis (CDA). Finally, Iago's rhetorical discourse is analyzed through Rhetorical Theory to examine his use of rhetorical devices such as rhetorical questions. The findings of this study show that Iago's use of animal metaphors in the play is to dehumanize and degrade other characters. Further, Iago is able to alienate Othello because of his different identity and different color from the Venetian society. What's more, Iago has shown misogynistic attitudes toward women through the course of the play. In addition, Iago shows an exceptional ability in his rhetoric. He manipulates most of the characters in the play and was able to deceive all of them. It can be concluded, then, that Iago's use of animal metaphors is conceptualized and connected to his cognitive mind. Moreover, Iago's racist language in the play reflects the racist attitudes toward 'non-white' people in Shakespeare's time. Finally, Iago uses different rhetorical techniques such as rhetorical questions to manipulate other characters which shows how language can be exploited to achieve negative impact on others.
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Siebert, Sabina, Graeme Martin i Gavin Simpson. "Rhetorical strategies of legitimation in the professional field of banking". Journal of Professions and Organization 7, nr 2 (8.05.2020): 134–55. http://dx.doi.org/10.1093/jpo/joaa010.
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Abstract In this study, we analyse the rhetorical strategies of legitimation used by professionals when their conduct is exposed as wrong. Focusing on banking as a professional field and the conduct of bankers during the 2007–8 global financial crisis we ask two questions: what rhetorical strategies did senior bankers use to justify their actions and defend the legitimacy of their profession in the face of widespread public disapproval of banking practices? How did bankers use their professional field to legitimize their behaviour? To answer these questions, we analyse the justificatory rhetoric used by UK banking executives during the Treasury Select Committee hearings following the crisis. Drawing on our analysis we developed a typology of rhetorical strategies of legitimation used by the bankers, based in part on the concept of neutralization techniques. We argue that bankers, with some exceptions, drew largely on intra-field rhetoric, deeply embedded in institutionalized practices, to justify their behaviour and legitimize their profession. The lack of more convincing inter-field rhetoric only accentuated the mismatch between the moral universe of the bank executive and that of the traditional citizen, voter, and taxpayer.
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Noermanzah, Emzir i Ninuk Lustyantie. "President Joko Widodo’s Rhetorical Technique of Arguing in the Presidential Speeches of the Reform Era". International Journal of Applied Linguistics and English Literature 7, nr 5 (1.09.2018): 117. http://dx.doi.org/10.7575/aiac.ijalel.v.7n.5p.117.
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A good speech has the power in presenting the rhetorical argument, therefore it is required a study corresponds to the speech preparation with rhetorical techniques to argue, especially in the presidential speech of the President of the Republic of Indonesia Joko Widodo of reform era in the field of education. The research method was the critical discourse analysis method of Norman Fairclough model. Data collection techniques used were documentation techniques, note-taking techniques, and interviews. Data analysis techniques were administered by connecting micro, meso, and macro elements in dimensions: (a) text, (b) discourse practice, and (b) socio-cultural practices. The results show that President Joko Widodo and his team used the argument technique: 1) The introduction has two patterns: (a) claim and ground; and (b) claims. 2) The trunk or content section has a pattern: (a) claim and ground; (b) claim, ground, and claim; (c) claim, ground, and warrant; (d) claim, ground, and possible; and (e) claim, ground, warrant and backing with each sub topic or argument, minimally and dominantly comprising claim and ground. 3) The closing section has a pattern: (a) claim, ground, and claim; (b) claim. The rhetorical technique of arguing in a presidential speech aims at explaining the plans of educational programs, undertaken educational programs, and the promise and expectation to improve the quality of education in Indonesia during the reform era.
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Kloppenborg, John S. "ΦΙΛΑΔΕΛΦΙΑ, ΘΕοΔΙΔΑΚΤοΣ and the Dioscuri: Rhetorical Engagement in 1 Thessalonians 4.9–12". New Testament Studies 39, nr 2 (kwiecień 1993): 265–89. http://dx.doi.org/10.1017/s0028688500022840.
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Recent investigation of the Pauline corpus has brought into focus several important facets of Paul's rhetorical skill. It is now generally recognized that Paul knew and used the forms and techniques of classical rhetoric. Various analyses of 1 and 2 Thessalonians, Corinthians 1–4, Galatians, for example, have reinforced the conviction that Paul consciously constructed his letters using rhetorical patterns and appeals. This type of investigation does not, however, operate in opposition to the epistolary analysis that was pioneered by Robert Funk and others. Indeed, attention to epistolary clichés and formulae proves especially valuable in reconstructing the ‘rhetorical situation’ of each letter, since these provide a road map of the conversation between Paul and his partners, indicating, for example, what is prior shared knowledge, what is new information and what are the points of controversy in the matters discussed.
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Schneller, Annina. "Design Rhetoric: Studying the Effects of Designed Objects". Nature and Culture 10, nr 3 (1.12.2015): 333–56. http://dx.doi.org/10.3167/nc.2015.100305.
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Many of the ways in which artifacts appear to or actually do affect us—as elegant, dynamic, comfortable, authentic—are based on the fact that they are designed objects. Design is an effect-oriented process that resorts to design rules linking formal aspects of designed artifacts to specific design effects. Design rhetoric tries to capture these links between design techniques and resulting effects. This article presents design-rhetorical methods of identifying design rules of intersubjective validity. The new approach, developed at Bern University of the Arts, combines rhetorical design analysis with practice-oriented design research, based on the creation and empirical testing of design variants in accordance with effect hypotheses.
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Tselishcheva, Oksana. "PRAGMATISM AT A CROSS-ROAD: BETWEEN ARGUMENTATION AND RHETORIC". Herald of Omsk University 25, nr 2 (28.07.2020): 44–50. http://dx.doi.org/10.24147/1812-3996.2020.25(2).44-50.
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The article is devoted to the correlation of argumentation and rhetoric as methodological techniques in the neopragmatism of R. Rorty and his successors in the line of the “new neopragmatism” of R. Bernstein and J. Margolis. It is shown that the mixed argumenta-tive-rhetorical strategy of R. Rorty in explicating the doctrines of representatives of conti-nental philosophy in the "new neopragmatism" of Bernstein and Margolis gives way to purely rhetorical methods. The conflict of the two methods, as stated in the article, can be traced to the conflict of the scientst-oriented pragmatism of C. Pierce and the classical pragmatism of W. James and J. Dewey.
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Hatzisavvidou, Sophia. "Disputatious Rhetoric and Political Change: The Case of the Greek Anti-Mining Movement". Political Studies 65, nr 1 (9.07.2016): 215–30. http://dx.doi.org/10.1177/0032321715624425.
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Rhetorical scholarship has significantly contributed to our understanding of the role of confrontation in engendering social and political change, but it traditionally over-emphasises its moral aspect, which results in the simplification of public issues and the radicalisation of identities. This article introduces a distinct form of political rhetoric and analyses the rhetorical conventions that constitute it. Drawing material from the anti-mining movement formed in the region of Halkidiki, Greece, the article proposes that disputatious rhetoric, through employing the techniques of parrēsia, melodrama and antithesis, proves pertinent to the articulation of dissent, the formation of collective subjects, and the projection of a counter-hegemonic discourse which challenges dominant neoliberal practices and discourses. Disputatious rhetoric, the article concludes, encodes the possibility of social and political change, not least because it impacts on the meaning attributed to actions and prevents the solidification of a single narrative or discourse as commonsensical.
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De Temmerman, Koen. "Ancient Rhetoric as a Hermeneutical Tool for the Analysis of Characterization in Narrative Literature". Rhetorica 28, nr 1 (2010): 23–51. http://dx.doi.org/10.1525/rh.2010.28.1.23.
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Abstract: This article argues that the conceptualization of the notions of character and characterization in ancient rhetorical treatises can serve as a hermeneutical tool for the analysis of characterization in narrative literature. It offers an analysis of ancient rhetorical loci and techniques of character depiction and points out that ancient rhetorical theory discusses direct, metaphorical, and metonymical techniques of characterization. Ultimately, it provides the modern scholar with a paradigm for the analysis of characterization in (ancient) narrative literature.
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Snyman, AH. "Philippians 4:1-9 from a rhetorical perspective". Verbum et Ecclesia 28, nr 1 (17.11.2007): 224–43. http://dx.doi.org/10.4102/ve.v28i1.106.
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The aim of this article is to analyse Philippians 4:1-9 from a rhetorical perspective that differs from the typical approach of researchers, who tend to force ancient rhetorical categories on the letter . Using a text-centred approach, it is argued that the dominant rhetorical strategy in this section could be described as: “Urging the Philippians to live the gospel”. The section is divided into three phases, namely 4:1 (commanding the Philippians to stand firm for the sake of the gospel); 4:2-3 (calling on certain individuals to be united in their work for the gospel); and 4:1-9 (commanding the Philippians to practise certain key characteristics of the Christian life). The section and its phases are demarcated by rhetorical considerations. In analysing the rhetorical strategies and techniques in 4:1-9 the focus is on the way Paul argues, on the type of arguments he uses and on the rhetorical techniques that could enhance the impact of his communication. All these strategies and techniques serve to persuade the Philippians to live the gospel, in response to a situation where they were experiencing serious problems and were tempted to abandon their struggle.
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Reynolds, Christopher A. "The Counterpoint of Allusion in Fifteenth-Century Masses". Journal of the American Musicological Society 45, nr 2 (1992): 228–60. http://dx.doi.org/10.2307/831448.
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This study examines the likelihood that the contrapuntal voices of fifteenth-century Masses quoted or alluded to chansons unrelated to the chanson cited in the tenor. Often these melodic quotations or allusions in turn alluded to the unsung chanson text, in order to offer modern interpretive commentary on the sung Mass text or an elaboration of the textual idea expressed in the tenor. Examples come from works of Dufay, Ockeghem, Busnois, Caron, and others. The relationship of this technique to the rhetorical practices of the time is examined. A comparison to earlier musical and rhetorical techniques suggests that northern composers were aware of the rhetorical theories and practices of Italian humanists.
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Sobczak, Barbara. "Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques". Acta Universitatis Lodziensis. Folia Litteraria Polonica 54, nr 3 (30.09.2019): 81–103. http://dx.doi.org/10.18778/1505-9057.54.05.
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This paper discusses the persuasive techniques employed by media broadcasters in the self-promotional activities of television stations. A persuasive technique is understood as a specific manner of conduct of a broadcaster in the process of communication in which in order to increase their impact, a broadcaster emphasises or modifies some elements of the process. The starting point is the assumption that the selection of the persuasive techniques is related to such rhetoric determiners as the context of the operations of the media (consequences of technological changes: unification of media products, overwhelming increase in the amount of information, and ever growing global competition), the intended recipient, and the aim a broadcaster intends to achieve. The research material enabled the identification of the persuasive techniques in the self-promotional activities of media broadcasters emoployed at three levels: (1) mode of conveying information (e.g. repeating, and inherited audience); (2) content (e.g. positive selection technique, fragmentation, utilisation of the inaccessibility principle, emphasising the benefits of interacting with a medium, increasing the attractiveness of a communication by referring to broadly understood authority figures); and (3) form of communication (the technique of uniqueness).
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Sharma, Lok Raj. "Discerning Rhetorical Techniques in Barack Obama’s Speech “A New Beginning”". History Research Journal 5, nr 5 (26.09.2019): 56–80. http://dx.doi.org/10.26643/hrj.v5i5.7918.
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The prime objective of this article is to discern rhetorical techniques in US President Barack Obama’s speech “A New Beginning” delivered at Cairo University on Thursday, June 04, 2009 as part of his efforts to improve American relations with the Muslim world by evoking a vision of peace, prosperity, coexistence and cooperation. Some major sentences or assertions were taken from his speech and were evaluated as analysis which involved rhetorical techniques to persuade his audience. Mr. Obama felt the necessity of removing burning suspicion, mistrust and discord between America and the Muslim World. He proposed a new beginning between the United States and Muslims around the world, based upon mutual interest and mutual respect. He highlighted common principles of justice and progress; and valued the tolerance and the dignity of all human beings. It can be concluded that Mr. Obama’s rhetorical techniques used to persuade his audience were influential and his assertions trustworthy.
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Lieber, Laura S. "Stages of Grief: Enacting Lamentation in Late Ancient Hymnography". AJS Review 40, nr 1 (kwiecień 2016): 101–24. http://dx.doi.org/10.1017/s0364009416000064.
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This essay explores the rhetoric and performance of grief by examining two related bodies of texts composed in Jewish Palestinian Aramaic: eulogies for deceased individuals (hespedim) and communal laments (kinot) for Jerusalem; also included are two “narrative laments” from the same corpus that construct the voices of grieving biblical characters. In the analysis, the dynamics among the living participants in the mourning rituals are investigated, as well as the ways rituals of individual grief and rituals of communal mourning shape each other. Throughout the analysis, specific rhetorical techniques associated with mourning in both the Jewish world and in classical Greco-Roman sources and early Christian materials merit particular scrutiny, as do the experiential components of rhetorical techniques such as refrains, antiphony, anadiplosis, and dialogue. Along the way, contextual features important for understanding the function and efficacy of these works are addressed: social setting, liturgical station, affinity for biblical texts, and the status of the mourned party.
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Tolmie, D. F. "Paulus se retoriese strategic in Galasiërs 2:11-21". Verbum et Ecclesia 21, nr 2 (9.09.2000): 353–70. http://dx.doi.org/10.4102/ve.v21i2.1264.
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Paul's rhetorical strategy in Galatians 2:11-21The aim of this article is to demonstrate an approach to the rhetorical analysis of Paul's letter to the Galatians that differs from the typical approach followed by researchers, namely the forcing of ancient rhetorical categories on the letter. Instead, it is proposed that Paul's rhetorical strategy should be analysed in terms of a grounded theoretical approach. This is demonstrated by a systematic analysis of the Paul's basic rhetorical strategy, as well as of all the supportive persuasive techniques, in this pericope.
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Leonte, Florin. "Moral lessons in late Byzantium: rhetorical models and didacticism in Joseph Bryennios’ Forty-Nine Chapters (c. 1402)". Byzantine and Modern Greek Studies 43, nr 2 (10.09.2019): 219–42. http://dx.doi.org/10.1017/byz.2019.12.
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This article examines Joseph Bryennios’ Forty-Nine Chapters, a text that has been hitherto explored mostly for the information on social practices in late Byzantium. The analysis of the text's rhetorical techniques indicates that Bryennios departed significantly from other contemporary collections of kephalaia which relied on the inherited wisdom of gnomologia. I argue that the pervasiveness of figurative language and vivid analogies in the Forty-Nine Chapters shaped his specific didacticism and unveiled the author's acquaintance with the technique of rhetorical amplification.
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Rustam, Rabiah, Akbar Ali i Muhammad Imran. "Exploring the Rhetoric of Deceit in Cyber Marketing for Education". Global Social Sciences Review IV, nr IV (30.12.2019): 350–59. http://dx.doi.org/10.31703/gssr.2019(iv-iv).45.
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Current article aims to investigate the rhetoric used in one of the biggest scams in the history of online education known as the "AXACT scandal". The key purpose is to unfold the real situation by finding the strategies used for deception and to identify the fallacious tactics that stay hidden from the eyes of the website audiences. The research has not only attempted to recognize the rhetorical situation but also looks into the techniques of persuasion (logos, pathos and ethos) that were used in making the advertising claims. Further, the logical fallacies associated with the rhetorical appeals have been identified. The article finds that the deceptive rhetoric has been used in a number of ways in order to make the content persuasive. Moreover, there are a number of fallacious appeals that have been used to make the claims look attractive to the website visitors.
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Perkins, Mark. "Linguistics and Classical Theories of Rhetoric: Connections and Continuity". I V, nr I (30.03.2020): 1–9. http://dx.doi.org/10.31703/glr.2020(v-i).01.
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The Connections between ancient approaches to rhetoric, as found in Plato and Aristotle, the prime ancient theorists of rhetoric, and modern linguistic approaches to register and genre theory, as in Hallidayan linguistics, show continuity of thought across the centuries. They also suggest that there may be such things as universal rhetorical principles as evidenced in various schemata. However, ethical considerations comprised an essential part of the ancient view of rhetoric. A major feature of the modern age is the opportunity to employ techniques of persuasion by means of new technological channels such as social media and blogs. As the use of these techniques have ethical consequences, so ethical considerations are becoming more prominent and perhaps should be incorporated into linguistic models of register.
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Tolmie, D. F. "Paulus se retoriese strategie in Galasiërs 3:1-14". Verbum et Ecclesia 23, nr 1 (6.09.2002): 209–25. http://dx.doi.org/10.4102/ve.v23i1.1219.
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Paul’s rhetorical strategy in Galatians 3:1-14 The aim of this article is to demonstrate an approach to the rhetorical analysis of Paul's Letter to the Galatians that differs from the typical approach followed by researchers, namely the forcing of ancient rhetorical categories on the letter. Instead it is proposed that Paul's rhetorical strategy should be analysed in terms of a grounded theoretical approach. This is demonstrated by a systematic analysis of the Paul’s basic rhetorical strategy, as well as of all the supportive persuasive techniques, in Galatians 3:1-14 (subdivided as Galatians 3:1-5 and 3:6-14).
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Jolobe, Oscar M. P. "Rhetorical Techniques in Contexts Other Than Cardiac Resynchronization Therapy". Archives of Internal Medicine 172, nr 4 (27.02.2012): 372. http://dx.doi.org/10.1001/archinternmed.2011.770.
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Dowdey, Diane. "Rhetorical Techniques of Audience Adaptation in Popular Science Writing". Journal of Technical Writing and Communication 17, nr 3 (1.01.1987): 1. http://dx.doi.org/10.2190/bup9-pgxm-68hy-ap3q.
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VARWIG, BETTINA. "ONE MORE TIME: J. S. BACH AND SEVENTEENTH-CENTURY TRADITIONS OF RHETORIC". Eighteenth Century Music 5, nr 2 (wrzesień 2008): 179–208. http://dx.doi.org/10.1017/s1478570608001486.
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ABSTRACTAlthough the question of a connection between Bach’s music and the discipline of rhetoric has been raised repeatedly in the past, the proposed solutions have rarely taken into account the particular kind of rhetorical thinking prevalent in the eighteenth century. In this article, I show that a notion of rhetoric initially developed by Erasmus of Rotterdam and perpetuated in seventeenth-century writings, which focused on argumentative procedures involving variation and amplification, continued to underlie poetic and musical theory in Bach’s time. By articulating fundamental creative patterns that came to underpin a variety of disciplines, this Erasmian model can provide the starting-point for a reassessment of rhetorical techniques in Bach’s music, shifting the focus from isolated moments of affective decoration to the formal-expressive trajectories that shape the layout of whole pieces. Constituted in the interplay of compositional processes and their listening reception, these trajectories emerge as the result of the skilful arrangement of musical phrases into individual and flexible large-scale designs that often leave aside or undercut the supposed structural conventions of concerto or aria forms. The first movement of the third ‘Brandenburg Concerto’, bwv1048, serves as an example of how an awareness of these seventeenth-century rhetorical and musical legacies makes possible a thorough reconsideration of Bach’s compositional strategies.
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Snyman, A. H. "A Rhetorical analysis of Philippians 1:27-2:18". Verbum et Ecclesia 26, nr 3 (3.10.2005): 783–809. http://dx.doi.org/10.4102/ve.v26i3.251.
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A new trend in rhetorical analysis is to reconstruct Paul’ s rhetorical strategy from the text itself, rather than applying ancient or modern rhetorical models to his letters. A proposal for such a text-centred approach, in which the focus shifts from the formal to the functional,is briefly summarised in this article, followed by a discussion of the rhetorical situation that Paul wants to address in this letter. Spiritual problems, especially internal unrest and opposition from outside, called forth the letter. In order to address these problems, Paul tries to persuade his audience to persevere in living and proclaiming the gospel. This dominant rhetorical strategy of 1:27 – 2:18 can be divided into four phases: 1:27-30 (exhorting the Philippians to persevere in proclaiming the gospel); 2:1-11 exhorting them to persevere in living the gospel); 2:12-13 (exhorting them to persevere in living the gospel), and 2:14-18 (exhorting them to persevere in proclaiming the gospel). In order to persuade his audience, Paul uses various rhetorical strategies and techniques. In analyzing these, the focus is on exegetical issues with rhetorical impact, on the types of arguments used, on the way Paul argues and on the rhetorical techniques used to enhance the impact of his communication. I hope to prove that Paul’ s persuasive strategy in Philippians could be constructed fairly accurately from the text itself, provided that it is read carefully and systematically.
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Dinolfo, John, Barbara Heifferon i Lesly A. Temesvari. "Seeing Cells: Teaching the Visual/Verbal Rhetoric of Biology". Journal of Technical Writing and Communication 37, nr 4 (październik 2007): 395–417. http://dx.doi.org/10.2190/6261-4915-6lk8-11l8.
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This pilot study obtained baseline information on verbal and visual rhetorics to teach microscopy techniques to college biology majors. We presented cell images to students in cell biology and biology writing classes and then asked them to identify textual, verbal, and visual cues that support microscopy learning. Survey responses suggest that these students recognized some of the rhetorical strategies used and conflated others, revealing intriguing questions for further research in undergraduate microscopy education.
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Tolmie, D. F. "Paulus se retoriese strategie in Galasiërs 3:15-25". Verbum et Ecclesia 24, nr 2 (17.11.2003): 515–32. http://dx.doi.org/10.4102/ve.v24i2.335.
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The aim of this article is to demonstrate an approach to the rhetorical analysis of Paul's Letter to the Galatians that differs from the typical approach followed by researchers, namely the forcing of ancient rhetorical categories on the letter. Instead it is proposed that Paul’s rhetorical strategy should be analysed in terms of a grounded theoretical approach. This is demonstrated by a systematic analysis of Paul’s basic rhetorical strategy, as well as of all the supportive persuasive techniques in Galatians 3:15-25 (subdivided as Galatians 3:15-18 and 3:19-25).
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Ikram, Fadly Dzil, Safnil Arsyad i Gita Mutiara Hati. "RHETORICAL ANALYSIS OF STAND-UP COMEDY PERFORMANCES BY THREE FAMOUS AMERICAN COMICS". Journal of English Education and Teaching 2, nr 4 (25.06.2019): 103–19. http://dx.doi.org/10.33369/jeet.2.4.103-119.
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This research aimed at finding the rhetorical of narrative section based on Labov’s model and the stand-up comedy techniques which dominantly used by Jim Jefferies, Ricky Gervais, and Bill Burr on their performances. The observation checklist was used in this research. Fifteen different topics performance from each stand-up comedian were analyzed by using descriptive method, using quantitative as well as qualitative data. From the result it was found that three stand-up comedians used narrative section suggested by Labov. The narrative section is abstract, orientation, complicating actions, resolution, and coda. Also, the most frequent techniques used by three stand-up comedians are rule of three and one liner technique. Those techniques are the most effective technique that can trigger audience laughter. The last finding of this research, there are two common patterns created by three stand-up comedians based on Labov’s model of narrative sections.
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Killingsworth, M. Jimmie, Michael K. Gilbertson i Joe Chew. "Amplification in Technical Manuals: Theory and Practice". Journal of Technical Writing and Communication 19, nr 1 (styczeń 1989): 13–29. http://dx.doi.org/10.2190/aql3-wg5b-7gwa-k59b.
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Amplification is the set of rhetorical techniques by which a discourse is elaborated and extended to enhance its appeal and information value. Even in the manual, long considered the most laconic of the genres of technical communication, amplification has its place. Drawing on the theory of classical and modern rhetoric, this article shows how amplification tends to increase and improve the coverage, rationale, warnings, behavioral alternatives, examples, previews, reviews, and general emphasis of technical manuals.
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Gabrėnaitė, Eglė. "The Rhetoric Topic of Borrowing in Advertising". Respectus Philologicus 28, nr 33A (25.10.2015): 7. http://dx.doi.org/10.15388/respectus.2015.28.33a.7.
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The emotional appeal dominates in the persuasive discourse; usually, it is the rhetorical argumentation, the efficiency of which is closely related to the addressee value priorities. In order to achieve the advertising targets not only the newly discovered, but also the time-tested techniques of persuasion as well as the classic eristic argumentation models are employed.
The research object of this article is the expression of borrowing topic in the advertising discourse. The aim of this research is to identify and describe the rhetoric topics, i.e., the mainrepeatable structural and conceptual models that act as arguments in the advertisements created by the companies providing quick loans. The analysis of rhetoric discourse allows to identify and describe the universal categories of argumentation, i.e., the rhetorical topics and their semantic and (or) structural modification in the persuasive discourses. The research reveals that the advertising of quick loans is based on the identical rhetorical topic expressed by the repeatable eristic arguments.
Three following eristic arguments are identified and discussed: appealing to the masses (argumentum ad populum), appealing to time (argumentum ad tempus), appealing to safety (argumentum ad securitatem). It has been asserted that the advertising denies inconvenient and unsafe loan tradition. It patronizes unrestrained culture of lending where the loan is associated with the attractive images that eliminate the threat of social separation.
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Snyman, A. H. "Style and the Rhetorical Situation of Romans 8.31–39". New Testament Studies 34, nr 2 (kwiecień 1988): 218–31. http://dx.doi.org/10.1017/s0028688500020014.
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The long history of research on Paul's style has neglected to a large extent the question of the functions of the various stylistic techniques used in his letters. This statement, however, needs some clarification. By ‘style’ here is not meant the traditional figures of speech and figures of thought, but all the linguistic choices an author has made in the light of restrictions imposed on him by the rhetorical situation. These choices include such things as vocabulary, grammatical forms, sentence patterns, sentence length, coherence devices, rhetorical figures, paragraphing, etc. ‘Function’ again does not refer to the familiar efforts of linking these linguistic choices with Greek and Roman textbooks on rhetoric and style; nor does it refer to the general remarks in grammars and other works on the Greek NT, when they speak of the emotional or emphatic or forceful function of certain stylistic figures. By ‘function’ here is meant what Kennedy calls ‘function in context’.
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Firdausyiah, Zalinda Salsabilla, Budi Hermawan i Dian Dia-an Muniroh. "AN ANALYSIS OF RHETORICAL MOVE AND TRANSLATION TECHNIQUES IN UNDERGRADUATE THESIS ABSTRACTS WRITTEN IN TWO LANGUAGES". JOALL (Journal of Applied Linguistics and Literature) 6, nr 2 (24.08.2021): 290–306. http://dx.doi.org/10.33369/joall.v6i2.16102.
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An abstract is a brief overview of a research paper. Indonesian undergraduate students are often required to submit their thesis abstracts in Indonesian and English. Various studies related to rhetorical move and translation techniques of abstracts have been done previously, but not many analyzed undergraduate students’ thesis abstracts across languages. Therefore, this study aims to analyze the move-step of the abstracts, and to see translation techniques in different abstract moves. This study used 60 undergraduate thesis abstracts from English Language and Literature and Indonesian Language Literature study programs as the data. As the framework for the data analysis, this study employed Hyland’s (2000) five-move model and Molina & Albir’s (2002) translation techniques. The findings show that despite writing in different languages, both Indonesian and English abstracts were realized with similar rhetorical moves and steps. Move 3 and 4 were found in all of the abstracts, while Move 5 was only realized in small numbers across languages. In relation to translation techniques, it is found that Literal translation is used more frequently than other translation techniques. This study recommends a more extensive study that involves more data from different fields to expand the existing knowledge relating to rhetorical move and translation techniques in the academic field, especially in undergraduate students’ abstracts.
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Wilson, John. "Rhetorical Techniques in Contexts Other Than Cardiac Resynchronization Therapy—Reply". Archives of Internal Medicine 172, nr 4 (27.02.2012): 372. http://dx.doi.org/10.1001/archinternmed.2011.1411.
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Wilson, John R. "Rhetorical Techniques Used in the Reporting of Cardiac Resynchronization Trials". Archives of Internal Medicine 171, nr 16 (12.09.2011): 1500. http://dx.doi.org/10.1001/archinternmed.2011.248.
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Gilman, Donald. "Dramatic Debate: Vividness and Verve in Thomas More’s A Dialogue Concerning Heresies". Moreana 40 (Number 153-, nr 1-2 (marzec 2003): 27–47. http://dx.doi.org/10.3366/more.2003.40.1-2.5.
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In A Dialogue Concerning Heresies, More draws upon the resources of rhetoric to deflect Reformers’ attacks against Catholic doctrine and liturgy. According to Aristotle, Cicero, Quintilian, and Erasmus, the rhetorical concepts of enargeia (vividness) and energeia (verve) enable orators to persuade and move their readers and listeners more effectively. In the Dialogue More employed techniques, tropes, and dialogic structures associated with these concepts, thereby rendering more clearly the dangers of heresies, and transforming dry Scholastic disputation into lively dramatic debate.
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Shmakov, Artem. "The rhetorical ideal of generation Z (based on a sociolinguistic experiment)". Philology & Human, nr 3 (10.09.2021): 61–75. http://dx.doi.org/10.14258/filichel(2021)3-06.
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This article at the intersection of rhetoric, communication science, psychology and sociology, examines the ideas about the rhetorical ideal of representatives of the so-called “generation Z” - young people born before 1995. For this purpose, the article describes the results of a sociolinguistic experiment conducted among students of the Altai branch of the RANEPA, within the framework of which the best, in the opinion of the respondents, orators of our time were identified and their qualities were described. Analyzing the data obtained, the author comes to the conclusion that the rhetorical ideal for representatives of generation Z is generally similar to Aristotelian and includes such qualities as openness, honesty, truthfulness, sincerity, professionalism, original presentation style, intellectuality, logical thinking and speech, creativity, sense of humor. Also important are a high level of proficiency in speech technologies, easy dispute, mastery of argumentation techniques, simplicity and intelligibility of speech; constant contact with the audience.
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Bahrawi, Nazry. "Mohsin Hamid's War on Error: The Reluctant Fundamentalist as a Post-Truth Novel". CounterText 4, nr 2 (sierpień 2018): 256–80. http://dx.doi.org/10.3366/count.2018.0130.
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In contemporary political discourse, the term ‘post-truth’ denotes rhetorical techniques often directed at garnering popular support. Post-truth techniques were, for instance, said to have characterised Donald Trump's presidential campaign in the United States as well as the Brexit lobby in the United Kingdom. This article proposes an alternative interpretation of ‘post-truth’, approaching it as a challenge to dominant systems of knowledge expressed through literary narratives. This essay puts forward a consideration of ‘decolonial post-truth’ as a rhetorical technique inspired by Walter Mignolo's concept of decoloniality. In so doing, it engages with the countertextual through the ways in which literariness travels from the novel into everyday politics. Seeking to demonstrate the workings of decolonial post-truth through a close reading of Mohsin Hamid's The Reluctant Fundamentalist (2007), the essay positions the novel as a counter-historical text that challenges the truisms that breathe life into 9/11 Islamophobia.
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Wulandari, Ayu Linda. "Strategi Retorika Verbal dan Nonverbal Karni Ilyas dalam Acara Indonesia Lawyers Club". TRANSFORMATIKA: JURNAL BAHASA, SASTRA, DAN PENGAJARANNYA 2, nr 2 (12.12.2018): 140. http://dx.doi.org/10.31002/transformatika.v2i2.877.
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<p>Karni Ilyas rhetorical strategy that astounds with the technique of persuasion through Indonesia Lawyers Club (ILC) serves impressions about the information in the form of event/occurrence law succeeded in attracting the attention of the community. This research aims to interpret the usage of rhetoric functions of verbal and nonverbal emcee ILC as a strategy of rhetoric. The design and type of research use descriptive analytics. This research was conducted comprehensively refers to the analysis of the rhetoric of verbal and nonverbal. Based on the results and discussion of the rhetoric of oral, nonverbal, obtained ILC events regarding the use of the rhetoric of verbal and nonverbal strategies as a presenter with the techniques of persuasion. Type of diction, diction in denotative, connotative, special, public, scientific, accessible, and the style of language used have a strategy that could affect listeners. The various elements of the selected non-verbal rhetoric serve to launch the process of policy within the host changes the listener. Therefore, an absolute necessity in communicating art an emcee who wanted to deliver a message delivered through the rhetoric form of speech (verbal) and rhetoric form of body language (nonverbal).</p>
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Köllmann, Sabine. "Mistrust and mastery". Rhetorica 32, nr 3 (2014): 267–311. http://dx.doi.org/10.1525/rh.2014.32.3.267.
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Rejecting rhetoric as a prescriptive system which obstructs creativity is an attitude found in writers from all epochs of literature. This essay looks at three writers from different periods, writing in different languages, whose hostile statements about rhetoric stand in stark contrast to their extensive and original use of its devices as an effective tool of literary creation. Goethe, Victor Hugo, and Mario Vargas Llosa each find innovative ways of integrating the ancient techniques and their described functions into their writing. This article identifies the rhetorical devices that play a crucial role in shaping each author's characteristic tone, and capture the spirit of their epoch.
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Caro, Robert V. "William Alabaster: Rhetor, Meditator, Devotional Poet—II". Recusant History 19, nr 2 (październik 1988): 155–70. http://dx.doi.org/10.1017/s0034193200020215.
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As we approach Alabaster's sonnets’ our expectation is enhanced not by the promise of poetic greatness but by the prospect of exploring pure instances of the kind of poetry born in the convergence of rhetoric and meditation. We will focus first on a sequence of sonnets remarkable for their rhetorical techniques; then we will consider a group of sonnets each of which has meditation as its subject. In all the poems, however, it will be apparent that Alabaster as poet is simultaneously rhetor and meditator.
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Prasetyani, Nuning Yudhi. "Translation Analysis of Ideological Aspects through the Use of Rhetorical Constructions in How to Win Friends and Influence People". Insaniyat: Journal of Islam and Humanities 5, nr 1 (28.11.2020): 63–76. http://dx.doi.org/10.15408/insaniyat.v5i1.15459.
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Rhetorical construction may have a number of functions in a text. It attempts to prompt a reaction to the message of a statement by expressing it in words that have particular connotations. The study aims at the application of rhetorical constructions reflecting the author’s ideology, Dale Carnegie, in ‘How to Win Friends and Influence People’ and how the translator rendered them through the selection of translation techniques into Indonesian version using Van Dijk’s CDA model to determine the quality of translation. By applying a content analysis, the study finds that in general the author uses rhetorical constructions such as repetitions, metaphors, rhetorical questions, and hyperboles to represent his ideology in this book. The author explores a lot on the persuasive and motivational ideology. The findings also show evidence that the translator implements several different translation techniques, such as established equivalent, variation, transposition, amplification, and modulation in order to attain a high quality of translation and to preserve the author’s ideology. Meanwhile, the use of translation techniques such as literal, reduction, generalization, modulation (optional), and discursive creation result in a lower quality of translation and also create a shift (in form and meaning) in the translated version. Thus, these techniques used show the translator’s ability to comprehend what is behind the text, and the translator must also take into consideration any shift in meaning of the ideological construction in the translation process so as to avoid a low quality of translation. This implies that translator should consider the ideology behind the author’s intention to deliver his or her message and chooses the appropriate techniques of translation to maintain the original message in the translated version
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Morley, John. "Lexical cohesion and rhetorical structure". Lexical Cohesion and Corpus Linguistics 11, nr 3 (30.08.2006): 265–82. http://dx.doi.org/10.1075/ijcl.11.3.03mor.
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Lexical cohesion not only contributes to the texture of a text, it can help to indicate the rhetorical development of the discourse. This article looks at this argument-structuring function of lexical cohesion first by considering single texts using the techniques of classical Discourse Analysis and then by using the methodology of corpus linguistics to examine several million words of text. First, the nature of cohesive links within single articles is examined. Next, the link between headlines and the articles that follow them is studied. Finally, various concessive mechanisms which structure arguments are examined in detail. It is argued that an awareness of the mechanisms outlined in this article will help students to understand better the kind of argumentation presented in texts. All the texts studied are from English newspapers.
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Stupina, Ekaterina. "Rhetorical Codes of Political Discourse: the Realization of the Strategic Potential of Acrothesis". Nizhny Novgorod Linguistics University Bulletin, nr 54 (30.06.2021): 77–88. http://dx.doi.org/10.47388/2072-3490/lunn2021-54-2-77-88.
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Pragmatics and expressiveness of texts are formed through rhetorical devices. However, when evaluating the potential of specific rhetorical devices, one should consider the discourse characteristics of the text. Modern linguistics draws attention to the suggestive nature of the rhe-torical devices that form the structure of utterances. In this regard, there is an increasing interest in in-depth analysis of rhetorical techniques used to implement high impact strategies. A systematic study of rhetorical devices within a certain discourse would give a clearer idea of their rhetorical function. Specific strategies can be understood by examining rhetorical devices in the context of the pragmatics and the genre of a given text. Thus, information about a specific rhetorical device is converted from separate independent facts into a conditional sign unity, or a code. Given the discourse specificity of this code, linguists describe it as “rhetorical.” By analyzing the text, we identify the rhetorical code of the discourse in question. The more rhetorical devices used in the discourse are considered, the more rhetorical codes can be used to form new speech strategies. In this article, we consider the implementation of acrothesis in political discourse. Acrothesis is a rhetorical device based on the relationship of affirming something at the expense of denying its opposite. It is implemented through utilizing homogeneous members of the sentence with the obligatory negation of the opposite in meaning. Perceiving the structure and content of the rhetorical device reveals the perlocutionary purpose of the utterance, and analyzing the rhetorical device allows us to understand its properties and to identify which speech strategies are implemented by using acrothesis. Primarily, these are strategies of persuasion, persuasion, and manipulation. Principles of implementing speech strategies are important for understanding the structure of political discourse.