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Seemann, Ralph. "Corporate Reputation Management durch corporate communications /". Göttingen : Cuvillier, 2008. http://d-nb.info/990426491/04.
Pełny tekst źródłaBodeklint, Kim, William Unosson i Angelica Lindhe. "Crisis Management & Brand Reputation : An exploratory study on crisis management and its effects on brand reputation". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35629.
Pełny tekst źródłaCoyne, Erin. "Reputation as Information: A Multilevel Approach to Reputation in Organizations". The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1276696814.
Pełny tekst źródłaChristelis, Desiree. "Country reputation management : identifying the drivers of South Africa’s reputation in German media". Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/2384.
Pełny tekst źródłaAlthough reputation management has historically been restricted to companies or other organisational entities, countries are also increasingly concerned with their reputation relative to other countries and have started to actively measure and manage that reputation1. Over the past years, the Republic of South Africa has begun to professionally streamline its own reputation management activities, specifically by establishing the International Marketing Committee (IMC) in August 2000. South African Tourism, the media division of the South African diplomatic sector and even South African Airways are other reputation management vehicles that have been working toward emanating a comprehensive marketing and communication message from South Africa to other countries. The basis of good reputation management is to first measure such reputation2. It is also important to know what aspects are the main drivers of such reputation. Using the content of specific German newspapers as data body, this study determines the drivers of South Africa’s media reputation in Germany. In order to accurately set the scene for an analysis of South Africa’s reputation, a thorough situation analysis on the country is conducted. This situation analysis forms the backbone for the methodology used further on to investigate the drivers of South Africa’s reputation in specific German media. To this end, a large part of the situation analysis looks at South Africa in terms of Germany and a study is conducted on the relationship between Germany and South Africa as well as the potential stakeholders of South Africa’s media reputation in Germany. It is also important to know what current efforts in terms of reputation management are. After studying the history of South Africa’s reputation management activities, members of today’s reputation management vehicles are interviewed and an overview of South African reputation management efforts currently active in Germany is provided. The reputation management activities of other countries are briefly explored and specifically the lessons from other countries’ efforts are highlighted. Subsequently, the reputational dimensions that positively or negatively drive South Africa’s reputation in specific German media are determined. To this end, a content analysis is conducted on the seven German national daily newspapers, Börsen- Zeitung, Die Welt, Frankfurter Allgemeine Zeitung, Frankfurter Rundschau, Financial Times Deutschland, Handelsblatt and Süddeutsche Zeitung3 over a period of 20 months. The findings made culminate in suggestions for South Africa’s future reputation management activities in Germany.
Onolaja, Olufunmilola Oladunni. "Dynamic data-driven framework for reputation management". Thesis, University of Birmingham, 2012. http://etheses.bham.ac.uk//id/eprint/3824/.
Pełny tekst źródłaTromp, Sallyanne Lindsey. "Corporate reputation management : reconciling identity-image gaps". Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23270.
Pełny tekst źródłaDissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
Sun, Jian S. M. Massachusetts Institute of Technology. "Reputation with stopping time decision". Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/129088.
Pełny tekst źródłaCataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 27-28).
This paper studies a long run relationship between two players while one player has reputation concern and the other player's decision is a stopping time. The equilibrium structure depends on the value of the long run relationship: when the value of the relationship is low, a simple threshold equilibrium is the unique equilibrium; when the value becomes higher, a probationary period endogenously arises when reputation is in an intermediate region. Reputation concern also has discipline effect, moral hazard problem is mitigated when player's reputation becomes worse, and the discipline effect is dominating when reputation is sufficiently bad.
by Jian Sun.
S.M. in Management Research
S.M.inManagementResearch Massachusetts Institute of Technology, Sloan School of Management
Xiong, Li. "Resilient Reputation and Trust Management: Models and Techniques". Diss., Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/7483.
Pełny tekst źródłaEisenegger, Mark. "Reputation in der Mediengesellschaft : Konstitution, Issues-Monitoring, Issues-Management /". Wiesbaden : VS Verlag für Sozialwissenschaften, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2624312&prov=M&dok_var=1&dok_ext=htm.
Pełny tekst źródłaChun, Rosa. "Strategic management of corporate reputation : : Aligning image and identity". Thesis, University of Manchester, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488192.
Pełny tekst źródłaRinkenburger, Richard [Verfasser]. "Measurement and Management of Chief Executive Reputation / Richard Rinkenburger". Frankfurt : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012. http://d-nb.info/1042413762/34.
Pełny tekst źródłaRefaei, Mohamed Tamer. "Adaptation in Reputation Management Systems for Ad hoc Networks". Diss., Virginia Tech, 2007. http://hdl.handle.net/10919/26238.
Pełny tekst źródłaPh. D.
Masie, Desné Rentia. "Mediating markets : financial news media and reputation risk management". Thesis, University of Edinburgh, 2014. http://hdl.handle.net/1842/14196.
Pełny tekst źródłaSchaarschmidt, Mario [Verfasser]. "Corporate Reputation, Employees, and Social Media / Mario Schaarschmidt". Koblenz, 2021. http://d-nb.info/1241541639/34.
Pełny tekst źródłaTshabangu, Mbuyiselwa Joseph. "Perceptions of stakeholders on how schools in the Fezile Dabi District manage reputation / Joseph Mbuyiselwa Tshabangu". Thesis, North-West University, 2012. http://hdl.handle.net/10394/10124.
Pełny tekst źródłaThesis (MEd (Education Management))--North-West University, Vaal Triangle Campus, 2013
Morrison, Alan D. "Reputation, opportunism and crowd behaviour in debt markets". Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365578.
Pełny tekst źródłaBjörk, Josephine, i Sahar Hallal. "Anseende - Hot or Not? : En explorativ studie i hur stora svenska företag ser på begreppet anseende". Thesis, Södertörn University College, School of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3629.
Pełny tekst źródłaThere are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. The many views in the concept make it especially interesting to examine the view on corporate reputation in a perspective of big Swedish corporations. Another interesting area to examine is whether the companies manage their reputation or not. The empirical findings of this essay are based on qualitative interviews to get a deeper understanding in the area of reputation. In the analysis the empirical findings were linked to the theoretical framework chosen for the study and earlier research in the area. Through this study it has been shown that companies are defining reputation as a part of the brand. They also explain reputation as the stakeholders aggregated view of a company. The companies manage their reputation, but as an integrated component in the work of brand and communication. The companies had difficulties in separating the concept of reputation andthe concept of brand.
Bishop, Genevieve Anne. "Corporate reputation management, a method for creating proactive, adaptive organizations". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ59471.pdf.
Pełny tekst źródłaAyday, Erman. "Iterative algorithms for trust and reputation management and recommender systems". Diss., Georgia Institute of Technology, 2011. http://hdl.handle.net/1853/45868.
Pełny tekst źródłaTwehues, Jennifer Elisabeth. "Exploring the management of corporate reputation in Germany's business environment". Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49961.
Pełny tekst źródłaSome digitised pages may appear illegible due to the condition of the original hard copy
ENGLISH ABSTRACT: Since the 1990's researchers have been adding different perspectives to the phenomenon of corporate reputation and its management (Fombrun, 2002a: x; Gotsi & Wilson, 2001: 99). To some extent, the growing attention paid to this topic has come from a consciousness about prevailing trends in the current business landscape, such as the ongoing globalisation, the proliferation of media, the public's new focus on transparency and social responsibility, as well as an avalanche of corporate crises. Yet, besides leading to an unfortunately high fragmentation of the study subject in the academic area, a result of this rapidly increasing interest seemed to be a lack of practitioner's knowledge about the nature, potential, and practical implication of this new management issue (Abratt, 2001: 368). With the general aim to examine this assumed gap between reputation theory and practice, this empirical study therefore presents a preliminary attempt to explore how corporate reputation is approached in real business life. It focuses on the German business environment and seeks to investigate companies' current understanding of corporate reputation, as well as their moves towards fostering and protecting it. To be able to explore corporate reputation management in this particular business environment, the study uses a qualitative research design, for which a range of in-depth interviews are conducted with 18 managers of German companies. The results of this empirical research reveal how German companies understand, value, and approach the issue of reputation and its management. Examining the responses, it becomes evident that, although German companies attach high importance to the reputation issue, even with regard to a strategic consideration, they demonstrate a less specific and less pro-active approach when putting reputation management into practice. After all, this research project informs academics about areas in reputation management that still require theoretical underpinning, whereas practitioners can gain unique insights into what the current reputation management practice looks like and how it could possibly be improved. Thus, the ultimate value of this study stems from providing a bridge which enables these two groups to learn from and move towards one another.
AFRIKAANSE OPSOMMING: Navorsers het sedert die 1990s verskillende bydraes met betrekking tot die begrip, die reputasie van 'n maatskappy en die bestuur daarvan, gemaak (Fombrun, 2002a: x; Gotsi & Wilson, 2001: 99) Die groeiende belangstelling in hierdie onderwerp het tot 'n mate te doen met die bewuswording van heersende tendense in die sake-omgewing: toenemende globalisering; groei van die media; die publiek se aandrang op deursigtigheid en sosiale verantwoordelikheid; sowel as 'n stortvloed van korporatiewe krisisse. Tog, benewens die feit dat hierdie belangstelling tot die ongelukkige verbrokkeling van die studie-onderwerp op akademiese gebied lei, volg daar ook 'n gebrek aan praktiese kennis aangaande die aard, potensiaal en praktiese implikasies van hierdie nuwe bestuursgeskilpunt (Abratt, 2001: 368). Die doel van hierdie studie is om ondersoek in te stel na die veronderstelde gaping tussen die teorie en praktyk van reputasie-bestuur. Hierdie empiriese studie behels 'n voorlopige ondersoek na die hantering van 'n maatskappy se reputasie in die sake-wêreld. Dit fokus op die sake-omgewing in Duitsland en doen ondersoek na maatskappye se huidige opvattings oor korporatiewe reputasie sowel as die pogings wat deur maatskappye aangewend word om sodanige reputasie te bevorder en te beskerm. Die studie gebruik 'n kwalitatiewe ondersoekmetode in 'n poging om die bestuur van die korporatiewe reputasie in hierdie spesifieke sake-omgewing te ondersoek. Daar is gebruik gemaak van 'n aantal in-diepte onderhoude wat met 18 bestuurders van Duitse maatskappye gevoer is. Die bevindings van hierdie empiriese ondersoek dui aan hoe Duitse maatskappye die kwessie van maatskappy-reputasie, en die bestuur daarvan, begryp, na waarde skat, en benader. 'n Ontleding van die respondente se terugvoer lewer stawende getuienes dat, alhoewel hulle baie waarde heg aan die kwessie van reputasie, selfs met betrekking tot strategiese oorwegings, Duitse maatskappye 'n minder gedefinieerde en minder pro-aktiewe benadering volg sover dit die praktiese bestuur van reputasie betref. Ten slotte word bydraes gemaak ten opsigte van die akademiese kennis in die veld van reputasie-bestuur wat steeds mank gaan aan 'n teoretiese onderbou, terwyl die praktiese veld unieke insigte met betrekking tot huidige praktyke in reputasie-bestuur, en hoe dit verbeter kan word, bykry. Die uiteindelike waarde van die studie lê daarin dat dit kennis verskaf wat hierdie twee groepe bymekaar kan laat leer, en nader na mekaar kan laat beweeg.
Pikas, Christina K. "Blog Searching for Competitive Intelligence, Brand Image, and Reputation Management". Information Today, Inc, 2005. http://hdl.handle.net/10150/106424.
Pełny tekst źródłaAkcijonaitis, Gintaras. "Reputaciją įtakojantys veiksniai verslo sektoriuje". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2006~D_20110709_151346-30949.
Pełny tekst źródłaThe aim of this paper is to demonstrate the factors that have an influence over the reputation of organization. In order to achieve the goals of the paper the analysis of the authors’ thoughts from differential and analog schools has been made. The outcome of Balmer, Bromley, Fombrun (the representatives of differential school) is the concepts of reputation that signify that the reputation of organization is the result of past actions and that shows the capability of organization to allocate the result to the public. Reputation is more sustained than the image in terms of time. In addition image can be changed quickly and can be untrue; reputation on the other hand is more associated with the experience of organization. The analysis of organizational image and identity concepts has been made and a comparison with organizational reputation has been done. This has been done because these two concepts are associated and sometimes understood as synonyms. The image of organization is the summation of the inner and external public opinions; the identity is the presentation of organization, dependable on the characteristics that represent the organization by using symbols, examples and communications. The main difference between these concepts is that the identity of organization is a mean by which the members of organization value the organizations; the image is a mean by which organization presents itself to the society; reputation is a mean by which the society values the... [to full text]
Cage, Eilidh Alison. "Mechanisms of social influence : reputation management in typical and autistic individuals". Thesis, University College London (University of London), 2015. http://discovery.ucl.ac.uk/10021751/.
Pełny tekst źródłaJaimes, Luz Marina Santos. "A privacy-preserving reputation scheme for trust management on VANETs applications". Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/55/55134/tde-14112017-084229/.
Pełny tekst źródłaOs veículos usarão pseudônimos em vez de certificados de longo prazo para fornecer segurança e privacidade. Os pseudônimos são certificados de chaves públicas de curto prazo que não contêm informação da identidade do veículo. No entanto, existe risco que veículos autorizados possam enviar mensagens falsas ou se comportar de maneira egoísta, e isso pode afetar o desempenho das redes veiculares (VANETs). Nesse contexto, o gerenciamento de confiança é um importante serviço de segurança nas VANETs, o qual fornece um sistema unificado para estabelecer relações entre os nós e ajuda a manter um registro do comportamento dos veículos. No entanto, é uma tarefa desafiante monitorar o padrão evolutivo do comportamento veicular, já que a comunicação entre os veículos é anônima. Não é uma tarefa fácil encontrar uma solução equilibrada que atenda aos requisitos de segurança, privacidade e gerenciamento de confiança em VANET. Em vista disso, apresentamos um Esquema de Reputação Preservando a Privacidade (ERPP) aplicado a VANETs, no qual um servidor de reputação através de uma unidade de acostamento recebe avaliações sobre o comportamento dos veículos. O servidor atualiza e certifica a reputação dos veículos relacionando seus identidades anônimas com as reais. ERPP introduz áreas geográficas de segurança, na qual a segurança de uma área pode ser adaptada a níveis mais elevados ou mais baixos dependendo da reputação dos veículos. Além, uma reputação complexa é examinada, na qual a reputação de um veículo está vinculada a vários fatores do comportamento. Uma outra área que é explorada é a avaliação de desempenho do ERPP o qual é conduzida através de simulações em um cenário urbano, com base na aplicação de encaminhamento oportunista de mensagens. Os resultados mostraram a eficácia do ERPP em termos de avaliar o comportamento dos veículos e tomar medidas contra os veículos mal comportados. Utilizamos SUMO para simular o modelo de mobilidade; OMNET++ e Veins suportaram o modelo de red; and Crypto++ foi usado para implementar as funções criptográficas de curvas elípticas de assinatura e verificação de mensagens como recomendam os padrões de segurança. Finalmente, empregamos uma estratégia de mudança de pseudônimo na qual a reputação é discretizada em dois níveis de reputação. A estratégia foi implementada em um cenário de simulação de tráfego realista e foi comparada com as estratégias nomeadas de estado e síncrona mediante simulações. Os resultados mostraram que o número de pseudônimos utilizados em nossa estratégia é menor que os esquemas mencionados, e mantém a taxa de sucesso de mudança de pseudônimo alcançada pela estratégia síncrona.
Zhang, Xiaoqun. "Measurements of Media Reputation of Firms". Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1401371482.
Pełny tekst źródłaBurkhardt, Robert. "Reputation management in small and medium-sized enterprises analysis and evaluation of the use of reputation management ; a survey of small and medium-sized enterprises in Germany". Hamburg Diplomica-Verl, 2007. http://d-nb.info/988193612/04.
Pełny tekst źródłaBurkhardt, Robert. "Reputation management in small and medium-sized enterprises : analysis and evaluation of the use of reputation management ; a survey of small and medium-sized enterprises in Germany /". Hamburg : Diplomica Verl, 2008. http://www.diplom.de/katalog/arbeit/10825.
Pełny tekst źródłaEliasson, Emmy. "När ryktet avgör : En kvalitativ fallstudie om online reputation management i svenska destinationsbolag". Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86259.
Pełny tekst źródłaBarbato, Massimo-Maria. "Measuring corporate reputation through online social media". Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/12434/.
Pełny tekst źródłaReid-Grant, Marcia Yvonne. "Share Retention, Underwriter Reputation, and Initial Public Offering Underpricing". ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6268.
Pełny tekst źródłaTsou, Alice. "Managing brand reputation in a dynamic, eWOM service industry environment". Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/127051/2/Alice_Tsou_Thesis.pdf.
Pełny tekst źródłaNeujahr, Elke [Verfasser]. "Wer die Reputation hat, hat die Zukunft : Reputationsmanagement in Unternehmen / Elke Neujahr". Frankfurt : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012. http://d-nb.info/104241629X/34.
Pełny tekst źródłaTafesse, Yodit Zenebe. "The Role of Online Reputation Management in Strategic Business Decisions in Ericsson". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19508.
Pełny tekst źródłaSpear, Sara. "Investigating the role and significance of corporate stories in corporate reputation management". Thesis, University of Portsmouth, 2015. https://researchportal.port.ac.uk/portal/en/theses/investigating-the-role-and-significance-of-corporate-stories-in-corporate-reputation-management(9a24deca-8993-4f27-aab0-869ac95076f9).html.
Pełny tekst źródłaKupfer, Tom R. "A reputation management and signalling account of moral disgust and moral contagion". Thesis, University of Kent, 2017. https://kar.kent.ac.uk/66727/.
Pełny tekst źródłaLloyd, Heather Louise. "The value of feasibility studies in corporate reputation management : an exploratory investigation". Thesis, University of Salford, 2008. http://usir.salford.ac.uk/26781/.
Pełny tekst źródłaTuominen, Pasi Petteri. "Integrated marketing communications and brand tribalism in a postmodern hospitality reputation management process". Thesis, University of Hertfordshire, 2013. http://hdl.handle.net/2299/10060.
Pełny tekst źródłaVogt, Roland. "Corporate responsibility, marketing, and reputation : a stakeholder approach for sustainable car fleet management". Thesis, University of Plymouth, 2014. http://hdl.handle.net/10026.1/3130.
Pełny tekst źródłaMorrissey, Paul. "The globalisation of higher education in East Asia : reputation management and converging governance". Thesis, University of Bristol, 2010. http://hdl.handle.net/1983/b924b030-2b8a-4b99-a5ed-45f9d29f13ae.
Pełny tekst źródłaBerg, Janette-Erika, i Sofia Blomqvist. "Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME". Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161271.
Pełny tekst źródłaBellesia, Francesca <1990>. "Individuals in the Workplatform. Exploring Implications for Work Identity and Algorithmic Reputation Management". Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amsdottorato.unibo.it/9259/1/Thesis%20Final%20February%202020.pdf.
Pełny tekst źródłaZhang, Pengfei. "Design and Evaluation of Cooperative Location Verification Protocol for Vehicular Ad-Hoc Networks". Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/22648.
Pełny tekst źródłaYang, Haofan. "Reputation modelling in citizen science for environmental acoustic data analysis". Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/54657/1/Haofan_Yang_Thesis.pdf.
Pełny tekst źródłaLe, Roux Johanna Regine Josèphe. "Corporate reputation in the information technology industry a South African case study /". Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-04202004-145730.
Pełny tekst źródłaHümmer, Carolin [Verfasser], Bernd [Akademischer Betreuer] Günter i Christian [Akademischer Betreuer] Schwens. "Die Reputation interner Dienstleister innerhalb eines Konzerns / Carolin Hümmer. Gutachter: Christian Schwens. Betreuer: Bernd Günter". Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2014. http://d-nb.info/1054134936/34.
Pełny tekst źródłaSmall, Jarred David. "Discovering Chile: Addressing International Reputation Through the Arts". The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1428959484.
Pełny tekst źródłaMishra, Karen Elizabeth Boynton Lois A. "Internal communication building trust, commitment, and a positive reputation through relationship management with employees /". Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2007. http://dc.lib.unc.edu/u?/etd,766.
Pełny tekst źródłaTitle from electronic title page (viewed Dec. 18, 2007). "... in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the School of Journalism and Mass Communication." Discipline: Journalism and Mass Communication; Department/School: Journalism and Mass Communication, School of.
Vecchi, Federica. "Analisi automatica della corporate reputation attraverso il topic modeling". Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8384/.
Pełny tekst źródłaMuhic, Esma, i Sofia Lundberg. "Communicating - what and to whom? : A Qualitative Study of Stadium's CSR Practice and External Communication". Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-275172.
Pełny tekst źródłaUppsatsen behandlar företags sociala ansvar (CSR) och CSR-kommunikation på Stadium. Studiens syfte är att undersöka vilken roll hållbarhet har inom CSR. Detta görs genom att undersöka hur Stadium väljer att kommunicera sitt CSR-arbete externt, med fokus på hållbarhetsaspekten. Vidare undersöker studien huruvida Stadiums budskap når konsumentgruppen studenter och hur det i så fall påverkar konsumenternas åsikter och köpbeteende. Syftet uppnås genom att besvara tre frågeställningar med hjälp av intervjuer med representanter från Stadium samt student-fokusgupper. Det insamlade materialet från intervjuer och fokusgrupper analyseras utifrån CSR-konceptet, reputation management och stakeholder theory. Resultatet av undersökningen påvisar att Stadium vill bidra till ett bättre samhälle samt använder CSR som företagsstrategi, och vill att CSR-arbetet skall påverka sitt anseende positivt. Stadium kommunicerar samma hållbarhetinformation genom samma kommunikationskanaler till alla Stadiums intressenter (ex. genom hemsidan).Vidare framkom att studentkonsumenterna inte nås av Stadiums hållbarhetskommunikation, och att detta är en bidragande faktor till varför deras åsikter och köpbeteende på Stadium inte påverkas. Dock framkommer delade meningar huruvida studenternas syn på Stadium och beteende påverkas av hållbarhetsarbete - vissa skulle påverkas genom att få mer information och för vissa är det en prisfråga huruvida man handlar hållbart eller ej. Studenterna anser att de skulle nås bättre om hållbarhetsarbetet kommunicerades ut i butiksmiljön. Avslutningsvis visar studien på att hållbarhet är viktigt för studentkonsumenterna men att bristande kommunikation minskar deras möjlighet att handla hållbart. Det är mindre troligt att ett företags anseende påverkas positivt om hållbarhet inte kommuniceras tillräckligt.
Leuner, Julia Bouie. "A change in focus to stakeholder engagement and reputation management aligned to King III recommendations". Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24254.
Pełny tekst źródłaDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted