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Artykuły w czasopismach na temat "Relationship marketing"
Bekmurzaeva, Z. H. "Relationship marketing". Vestnik of North-Ossetian State University, nr 4 (2018): 85–87. http://dx.doi.org/10.29025/1994-7720-2018-4-85-87.
Pełny tekst źródłaKolesnikov, S., N. Nemogay i T. Denysova. "Marketing relationship". Law and public administration 4 (2019): 18–26. http://dx.doi.org/10.32840/pdu.2019.4.3.
Pełny tekst źródłaHeffernan, Troy, Grant O'Neill, Tony Travaglione i Marcelle Droulers. "Relationship marketing". International Journal of Bank Marketing 26, nr 3 (11.04.2008): 183–99. http://dx.doi.org/10.1108/02652320810864652.
Pełny tekst źródłaBlackwell, Steven. "Relationship Marketing:". Journal of Pharmaceutical Marketing & Management 13, nr 2 (1.12.2002): 1–25. http://dx.doi.org/10.1300/j058v13n02_01.
Pełny tekst źródłaBoddington, Andrew. "Relationship Marketing". Interactive Marketing 1, nr 2 (1.10.1999): 219–20. http://dx.doi.org/10.1057/palgrave.im.4340029.
Pełny tekst źródłaFyall, Alan, Christine Callod i Brenda Edwards. "Relationship Marketing". Annals of Tourism Research 30, nr 3 (lipiec 2003): 644–59. http://dx.doi.org/10.1016/s0160-7383(03)00046-x.
Pełny tekst źródłaN. Sheth, Jagdish, i Atul Parvatiyar. "Relationship marketing". International Business Review 4, nr 4 (styczeń 1995): 391–96. http://dx.doi.org/10.1016/0969-5931(95)90003-9.
Pełny tekst źródłaGrönroos, Christian. "Relationship Marketing". Journal of Business Research 46, nr 3 (listopad 1999): 327–35. http://dx.doi.org/10.1016/s0148-2963(98)00030-7.
Pełny tekst źródłaLindgreen, Adam, i Michael Beverland. "Relationship Marketing". Journal of International Food & Agribusiness Marketing 16, nr 2 (wrzesień 2004): 25–51. http://dx.doi.org/10.1300/j047v16n02_03.
Pełny tekst źródłaVeloutsou, Cleopatra, Michael Saren i Nikolaos Tzokas. "Relationship marketing". European Journal of Marketing 36, nr 4 (maj 2002): 433–49. http://dx.doi.org/10.1108/03090560210417255.
Pełny tekst źródłaRozprawy doktorskie na temat "Relationship marketing"
Lönnberg, Annie, Elma Macanovic i Izabelle Pettersson. "Negative Effects on Trust in B2B Relationships". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53416.
Pełny tekst źródłaNordlöf, Jessica, Matilda Svensson i Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective". Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.
Pełny tekst źródłaThe purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.
Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.
From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.
The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.
deVries, Rosalyn, i rosalyndevries@yahoo com. "Determinants of business-to-business relationship quality in a financial services context". RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.
Pełny tekst źródłaWachner, Trent. "Relationship strategies over the customer relationship lifecycle the differential effect of individual versus organizational relationships /". Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/t_wachner_042108.pdf.
Pełny tekst źródłaHarker, Michael John. "Relationship marketing : the customer's perspective". Thesis, Nottingham Trent University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251244.
Pełny tekst źródłaTse, Sin Yan. "Two essays on interfirm relationship management". HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/679.
Pełny tekst źródłaAlnaini, Husam Mustafa Abdallah. "Relationship Marketing in the Jordanian Internet Sector: The Inclusion of Switching Behaviour and Relational Bonds into Relationship Marketing Model". Thesis, Griffith University, 2012. http://hdl.handle.net/10072/367581.
Pełny tekst źródłaThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Davis, Peter Rex, i p. davis@curtin edu au. "The Application of Relationship Marketing to Construction". RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.
Pełny tekst źródłaMarques, Susana Regina Bacelar de Vasconcelos. "Creating value through relationships : a critical contribution from Social Marketing". Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/498.
Pełny tekst źródłaCobos, Liza. "ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE". Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.
Pełny tekst źródłaM.S.
Other
Rosen College of Hospitality Management
Hospitality and Tourism Management
Książki na temat "Relationship marketing"
Egan, John. Relationship marketing: Exploring relationship strategies in marketing. New York: Financial Times Prentice Hall, 2001.
Znajdź pełny tekst źródłaEgan, John, i Michael Harker. Relationship Marketing. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.
Pełny tekst źródłaHennig-Thurau, Thorsten, i Ursula Hansen, red. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.
Pełny tekst źródłaRese, Mario, Albrecht Söllner i Peter Utzig, red. Relationship Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.
Pełny tekst źródłaRenker, Clemens. Relationship Marketing. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.
Pełny tekst źródłaGodson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Znajdź pełny tekst źródłaStone, Merlin. Relationship marketing. London: Kogan Page, 1995.
Znajdź pełny tekst źródłaGodson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Znajdź pełny tekst źródłaPalmatier, Robert W. Relationship marketing. Cambridge, Mass: Marketing Science Institute, 2008.
Znajdź pełny tekst źródłaGodson, Mark. Relationship marketing. Oxford: Oxford University Press, 2009.
Znajdź pełny tekst źródłaCzęści książek na temat "Relationship marketing"
Christopher, Martin, i Malcolm McDonald. "Relationship Marketing". W Marketing, 40–52. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_3.
Pełny tekst źródłaGroucutt, Jonathan, i Cheryl Hopkins. "Relationship Marketing". W Marketing, 211–31. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_10.
Pełny tekst źródłaSpindler, Gerd-Inno. "Relationship-Marketing". W Basiswissen Marketing, 63–73. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30963-3_6.
Pełny tekst źródłaMeldrum, Mike, i Malcolm McDonald. "Relationship Marketing". W Key Marketing Concepts, 21–25. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_5.
Pełny tekst źródłaSpindler, Gerd-Inno. "Relationship-Marketing". W Basiswissen Marketing, 65–76. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38339-8_6.
Pełny tekst źródłaBaron, Steve, Kim Harris i Toni Hilton. "Relationship Marketing". W Services Marketing, 191–216. London: Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7_9.
Pełny tekst źródłaGursoy, Dogan, Francis Buttle i David Bowie. "Relationship marketing". W Hospitality Marketing, 343–59. Wyd. 4. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003186342-18.
Pełny tekst źródłaNg, Christy Yen Nee, i Brian Kee Mun Wong. "Relationship marketing". W The Routledge Handbook of Tourism Experience Management and Marketing, 283–94. Abingdon, Oxon ; New York, NY : Routledge, 2020. |Includes bibliographical references and index.: Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-25.
Pełny tekst źródłaLancaster, Geoff, i Paul Reynolds. "Customer Relationship Management". W Marketing, 396–427. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_17.
Pełny tekst źródłaWalsh, Gianfranco, Alexander Deseniss i Thomas Kilian. "Customer-Relationship-Management". W Marketing, 245–74. Berlin, Heidelberg: Springer Berlin Heidelberg, 2020. http://dx.doi.org/10.1007/978-3-662-58941-0_5.
Pełny tekst źródłaStreszczenia konferencji na temat "Relationship marketing"
Zhanbing Huang i Difang Wan. "Reciprocity factors in relationship marketing". W Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499456.
Pełny tekst źródłaCompton Hall, M. "eBusiness: a relationship marketing perspective". W IEE Colloquium eCommerce - Trading but not as we know it! IEE, 1998. http://dx.doi.org/10.1049/ic:19980778.
Pełny tekst źródłaCheng Yanfei i Zhang Yafeng. "Theoretical model analysis of relationship marketing". W 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339721.
Pełny tekst źródłaXin, Chen. "Integrated approach in e-relationship marketing". W 2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM). IEEE, 2009. http://dx.doi.org/10.1109/cccm.2009.5267512.
Pełny tekst źródłaM., Boiko, Vedmid N. i Romanchuk L. "VALUE OF RELATIONSHIP MARKETING IN HOSPITALITY". W TOURISM OF THE XXI CENTURY: GLOBAL CHALLENGES AND CIVILIZATION VALUES. Київський національний торговельно-економічний університет, 2020. http://dx.doi.org/10.31617/k.knute.2020-06-01.06.
Pełny tekst źródłaLiu, Jian, i Yanqing Wang. "Research on Internet marketing relationship model". W 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery (FSKD). IEEE, 2012. http://dx.doi.org/10.1109/fskd.2012.6233730.
Pełny tekst źródłaLiu, Hongyu, i Wei Zhao. "Relationship Marketing for Energy Contract Management". W 2016 International Conference on Economics and Management Innovations. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemi-16.2016.42.
Pełny tekst źródłaCHUANG, YI-AN. "HOW WILL WE STUDY THE RELATIONSHIP IN RELATIONSHIP MARKETING?" W Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_0040.
Pełny tekst źródłaHadadi, Kiandokht, i Mahmoud Khalid Almsafir. "The Relationship between Mobile Marketing and Customer Relationship Management (CRM)". W 2014 3rd International Conference on Advanced Computer Science Applications and Technologies (ACSAT). IEEE, 2014. http://dx.doi.org/10.1109/acsat.2014.18.
Pełny tekst źródłaHualin Shen, Yong Han, Nansheng Chen i Zhiliu Zeng. "Public legal service agencies relationship marketing strategies". W 2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC). IEEE, 2011. http://dx.doi.org/10.1109/aimsec.2011.6010749.
Pełny tekst źródłaRaporty organizacyjne na temat "Relationship marketing"
Kramer, Mitchell. Blue Martini Relationship Marketing. Boston, MA: Patricia Seybold Group, styczeń 2003. http://dx.doi.org/10.1571/pr1-30-03cc.
Pełny tekst źródłaVeselka, T. D., S. Folga i L. A. Poch. Relationships between Western Area Power Administration`s power marketing program and hydropower operations at Salt Lake City area integrated projects. Office of Scientific and Technical Information (OSTI), marzec 1995. http://dx.doi.org/10.2172/176782.
Pełny tekst źródłaFinkelshtain, Israel, i Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, luty 2008. http://dx.doi.org/10.32747/2008.7695590.bard.
Pełny tekst źródłaThe female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.
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