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Zehrer, Anita. "Evaluating research performance in tourism the quality of tourism journals". Hamburg Kovač, 2005. http://www.verlagdrkovac.de/978-3-8300-3062-1.htm.
Pełny tekst źródłaDeesilatham. "Wellness tourism: determinants of incremental enhancement in tourists? quality of life". Thesis, Royal Holloway, University of London, 2018. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.736256.
Pełny tekst źródłaSmith, Mary-Anne. "Quality Tourism Experiences: a Qualitative Study of Gold Coast Resident's Perspectives as both Tourists and Hosts to Tourists". Thesis, Griffith University, 2014. http://hdl.handle.net/10072/365815.
Pełny tekst źródłaThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Seakhoa-King, Arthur. "Conceptualising 'quality of a tourism destination' : an investigation of the attributes and dimensions of quality of a tourism destination". Thesis, University of Bedfordshire, 2007. http://hdl.handle.net/10547/299479.
Pełny tekst źródłaAlmubark, K. "Tourism policy and service quality management in business conference tourism in Saudi Arabia". Thesis, University of Exeter, 2019. http://hdl.handle.net/10871/36369.
Pełny tekst źródłaNoaman, Samar Billi. "Tourisme médical : comprendre les comportements de consommation des voyageurs et enjeux stratégiques pour le Liban". Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E033/document.
Pełny tekst źródłaA substantive literature of medical tourism has been attributed to medical tourists' motivations. Academicians have studied medical tourists' experiences and resulting satisfaction level. Nevertheless, the link between these two concepts has seldom been examined in medical tourism literature. Thus, this study examines medical tourists’ motivations for medical tourism destination, the effect of those motivations on their perception of quality, satisfaction and intention to revisit. In addition, the study aims to explore the various characteristics of medical tourists which yields in classifying them into different segments. The objective is to investigate the attributes that attract medical tourists to the destination as well as possible ways to enhance their medical tourism experience and satisfaction. Empirically, the study aims to promote the medical tourism destination at business and national levels to a world-class level by addressing the motivations and perceptions of medical tourists. Theoretical foundations are drawn from push-pull theory, five steps decision-making process, in addition to theories from service perceived quality and satisfaction literature. A conceptual framework was developed to illustrate the relationship between the study variables. The motivations were classified into push and pull. Pull motivations were classified into motivations associated with the destination, medical attributes, convenience and with price. Perceived quality was classified into medical and touristic. Methodologically, the study incorporates a triangulation approach where primary data were collected from suppliers involved in medical tourism via interviews and from medical tourists via survey. Eight interviews were conducted with suppliers of medical tourism in destination of study to obtain an in-depth insight into the subject matter as well as for further verification of quantitative knowledge development. A total of 212 responses were obtained from the survey for verification of the quantitative model using Structural Equation Modeling. Other data analysis techniques were employed, primarily Exploratory Factor Analysis and Confirmatory Factor Analysis. The findings provide support to some hypothesized relationships.The pull motivations associated with medical attributes affect perceived medical quality and the pull motivations associated with destination, medical attributes and convenience affect perceived touristic quality. Both medical and touristic perceived quality affect satisfaction while satisfaction affected intention to revisit. The findings as well extend the applications of the underpinned theories in explaining consumer behavior in medical tourism. The main theories include five steps decision-making process and disconfirmation service quality theory. The implications of the research extend to business level and national level. The results can help managers involved in medical tourism businesses including clinics, medical centers, hotels and travel agencies to reallocate their resources and implement the recommended practices that can improve their performance and attract additional medical tourists. On a national level, the findings are significant to key decision makers in the fields of tourism and healthcare. The outcomes and recommendations can assist in increasing the attractiveness of the destination and improving the medical tourism experience which would result in economic benefit to the destination as a whole
Al-Rachkidi, Nour Hanna. "Le rôle potentiel des aéroports dans la promotion des pays comme destination touristique : Le cas de l’aéroport international de Beyrouth". Thesis, Rennes 1, 2016. http://www.theses.fr/2016REN1G014/document.
Pełny tekst źródłaThis research investigates the role of Beirut International Airport (BIA) in marketing Lebanon as touristic destination and to identify the factors that have influence on tourists’ satisfaction at airport during arrival and departure stages. Furthermore, special emphasis is placed on investigating and identifying the existing relationship between the airport role and the destination image and reputation by pinpointing the factors that might affect tourist decision to visit or re-visit the destination
Renata, Steven M., i n/a. "The service quality of Maori tourism operators : a gap analysis". University of Otago. Department of Marketing, 1997. http://adt.otago.ac.nz./public/adt-NZDU20070530.143739.
Pełny tekst źródłaKong, W. H. "Development of a structural model for quality cultural heritage tourism". Thesis, Nottingham Trent University, 2010. http://irep.ntu.ac.uk/id/eprint/256/.
Pełny tekst źródłaGhalia, Thaana. "Essays on tourism and its determinants". Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/12839.
Pełny tekst źródłaSenior, Martin Colin. "Managing service quality : a study in the UK roadside lodge sector". Thesis, Bournemouth University, 1992. http://eprints.bournemouth.ac.uk/332/.
Pełny tekst źródłaLee, Chi Hou Ken. "Quality in conference interpreting for Macao's tourism sector :a case study". Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3954300.
Pełny tekst źródłaMeng, Fang. "An Examination of Destination Competitiveness from the Tourists' Perspective: The Relationship between Quality of Tourism Experience and Perceived Destination Competitiveness". Diss., Virginia Tech, 2006. http://hdl.handle.net/10919/25936.
Pełny tekst źródłaPh. D.
Iliachenko, Elena. "Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites". Doctoral thesis, Luleå, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-16958.
Pełny tekst źródłaGodkänd; 2006; 20080521 (ysko)
Iliachenko, Elena Y. "Electronic service quality (e-SQ) in tourism : development of a scale for the assessment of e-SQ of tourism websites /". Luleå : Industrial marketing & e-Commerce Research Group, Luleå University of Technology, 2006. http://epubl.ltu.se/1402-1544/2006/63/.
Pełny tekst źródłaLeal, Segio Rodrigues. "Quality in tourism higher educaiton in Brazil : The voices of undergraduate students". Thesis, University of Surrey, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.502675.
Pełny tekst źródłaYe, Jin. "Vers un nouveau "modèle touristique chinois" ? : l'exemple du district de Songyang (province du Zhejiang en Chine)". Electronic Thesis or Diss., Amiens, 2022. http://www.theses.fr/2022AMIE0094.
Pełny tekst źródłaTourism development in China has been, and still is, based on a "quantitative" model. However, the situation is changing, especially in rural and mountainous areas, with the Chinese government's focus on rural revitalization and the increasing number of new generations of middle-class tourists. This thesis proposes to examine whether a new "Chinese tourism model" is emerging, using Songyang County as the subject of this study, a rural and mountainous region located in one of the wealthiest and most innovative provinces. This is a "qualitative" model of tourism development, moving away from the "quantitative" or "mass" logic of standardization that has been described around Chinese tourism in the past. This thesis begins by emphasizing the fundamental role of the Chinese national government and analyzes the construction of "stereotypical" tastes in tourists' landscape aesthetics to highlight the active political, cultural and aesthetic context in rural tourism development. The role of outsider urban investors and architects, as bearers of urban values and perspectives, in tourism and territorial image building has been discussed. However, we question the role of high quality rural accommodation and architecture as levers for the revelation and development of the territory. This thesis then analyzes the tourism practices of Chinese tourists in the countryside. We also question the "rusticity" and "authenticity" sought by tourists. This work is also relevant to show the exemplary and experimental value of the Songyang model to other rural areas facing development difficulties
Tomas, Stacy Renee. "The effects of selected visual cues on tourists' perceptions of quality and satisfaction, and on their behavioral intentions". Texas A&M University, 2007. http://hdl.handle.net/1969.1/85880.
Pełny tekst źródłaCock, Don. "Development of REFERQUAL : an instrument for evaluating service quality in GP exercise referral schemes". Thesis, University of Central Lancashire, 2006. http://clok.uclan.ac.uk/21817/.
Pełny tekst źródłaHe, Xiaomin. "Measuring the perceived service quality of group package tours in China : a conceptual model and empirical evidence". HKBU Institutional Repository, 2004. http://repository.hkbu.edu.hk/etd_ra/608.
Pełny tekst źródłaTseane, Lisebo. "Service quality in sport tourism : the case of the Berg River canoe marathon". Thesis, Cape Peninsula University of Technology, 2006. http://hdl.handle.net/20.500.11838/1608.
Pełny tekst źródłaThe concept of service quality within sport tourism is important and plays a major role in differentiating each sport tourism product from its competitors. The purpose of this study was to evaluate the level of service quality within South African sport tourism and in the tourism industry in general, by focusing on a specific case study, the Berg River Canoe Marathon. The study discussed the importance of service quality within sport tourism, while the methods and instruments applicable to assess the level of service quality within sport tourism, were also addressed. The survey was conducted across selected viewpoints, which included the starting and the finishing points of the marathon. A total of 100 survey questionnaires were distributed to spectators and participants at the event using purposive sampling, while stratified random sampling was used to determine the viewpoints. The SERVQUAL dimensions were incorporated in the questionnaires as the basis to determine the level of service delivery at the event. The key fmdings for the study include a lack of service delivery consistency across the selected areas, the acceptance of service delivery by some respondents owing to the nature of the event and less interaction between event organisers and spectators. In addition, the starting and the finishing points were the areas, which were found to deliver high quality services
Azeb, Girmai. "Cultural Tourism as Creating Opportunities for Livelihood Diversification in Ethiopia". Kyoto University, 2020. http://hdl.handle.net/2433/253404.
Pełny tekst źródłaAl-Maaitah, Hadeel Mahmoud Khaleel. "An investigation of the acquisition and experience of medical tourism : the case of Jordan". Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/26194.
Pełny tekst źródłaWoo, Eunju. "The Impacts of Tourism Development on Stakeholders' Quality of Life (QOL): A comparison between community residents and employed residents in the hospitality and tourism industry". Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/50563.
Pełny tekst źródłaPh. D.
Zhu, Tao. "Cultural influence on visitors' perceived service quality of a Chinese travel agency /". free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1426121.
Pełny tekst źródłaKim, Kyungmi. "The effects of tourism impacts upon Quality of Life of residents in the community". Diss., Virginia Tech, 2002. http://hdl.handle.net/10919/29954.
Pełny tekst źródłaPh. D.
Shih-Chi, Yu, i 余石吉. "Studies on Tourism Service Quality and Tourists’ Satisfaction of Guanshan Water Park". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/24931496091172268338.
Pełny tekst źródła國立屏東科技大學
熱帶農業暨國際合作系
103
This study investigated the tourism service quality and tourists’ satisfaction of Guanshan Water Park. The tourists who came to Guanshan Water Park were surveyed and 174 effective questionnaires were collected. The results showed that Guanshan Water Park was rich in ecological resources and bio-diversity was found in the park. This park was suitable for ecological tourism, slow movement learning, and ecological tutor. Most of the tourists feel satisfactory. According to the analysis using SPSS as a software, there is significant difference on hygiene facilities. Meanwhile, in the service factors item, there were always shown significant differences on accessible spaces, clean and convenient toilets, safety of every facility, maintenance and repair of each facility, and ticket prices of the park. It indicated that the tourists regarded those items as very important issues and it might be the effective factors that influence the willing of tourists who wish to come to this park. Moreover, there was no significant difference on average income and vocations items. It indicated that the two items were not effective factors in this study.
Lin, Yi-Hsuan, i 林奕璇. "Tourism Guide Cloud service quality optimization research". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/75365536041402316328.
Pełny tekst źródła中華大學
科技管理學系碩士班
102
Tourism industry is currently one of six major emerging industries whichhave been promoted in Taiwan since the government aims to activelymultiply the number of tourists and visitors. Additionally, along with rapid development of information on the Internet, customers’ use demands toward Cloud Services,which is presently one of four major smart industries, have strongly increased and subsequently make this new type of service industry integrated with advanced technology come into being.Noteworthy, concerning any service field, how to sufficiently capture an insight of service failures and conduct plans for service design and improvement acts as a critical issue of service quality management.Taking this point, this study through employing the case of Tourism Guide Cloud Services mainly aims to develop a “service quality optimization management model” which can effectively combine service failure identification and service design and improvement planning. As such, this study targeted users of tourism guide cloud services as research objects. Sixmain research dimensions of service quality, system quality,information quality and functionquality which belonged to the Information System Success Model and e-SERVQUAL as well as Media Richness service quality and Entertainment service quality were employed to develop the Tourism Guide Cloud service measurement scale. Survey questionnaires were conducted to understand tourists’ needs and evaluations for tourism guide cloud, followed by the use of Important performance gap analysis (IPGA)method to identify key service failures. Finally, the obtained failure severity was inputted into the Quality Function Deployment method to seek the best service improvement model. The achieved results have strongly proven the effectiveness of the proposed service quality optimization model in the case of tourism guide cloud services. This study hopes to provide service industries and managers in the field with useful references and guidelines for service quality optimization and service design planning.
Tran, Nguyen Thi My, i 阮氏美珍. "The Relationships among Tourist Satisfaction, Tourism Service Quality and Tourists Loyalty-A Case of Five Stars Hotel in Vietnam". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/rn6k8y.
Pełny tekst źródła大葉大學
企業管理學系碩士班
103
This paper aims to examine the relationship between tourism service quality, tourism loyalty and tourism satisfaction expectations in hotel industry. In this paper, the service quality standard model has been used for evaluation of service quality, Parasuraman, Zeithaml, & Berry (1985, 1988). Fornell et al. (1996) and Oh (2000) models with revision was used for evaluating the loyalty, and the instrument presented by Cauana, Money, and Berthon (2000) was used for evaluation of customer satisfaction. The focus of this research is five stars hotels in Vietnam, and 300 customers of these hotels were sampled. The results of this paper demonstrate that in all aspects, customers’ expectation, are higher than their perceptions of the hotels services. In addition, this research findings show that customer satisfaction plays the role of a mediator in the effects of service quality on service loyalty. Moreover, the findings of this study provide tourism professionals in Vietnam with more insight about the idea of TSQ and help them improve the quality of their services. Finally, there are some suggestions for further research.
Chang, Chieh-hsin, i 張皆欣. "A Study on Service Quality of Kinmen Tourism Industry and Satisfaction of Tourists". Thesis, 1999. http://ndltd.ncl.edu.tw/handle/29855366329885930650.
Pełny tekst źródła銘傳大學
管理科學研究所
87
Since the Civil Administration in Kinmen War Zone annulled in 1992, the local government has been engaged in the development of tourism as a means to promote the prosperity of Kinmen. In recent years, the industrial structure of Kinmen has transformed into the one relying on tourism, so the tourism industry has become of vital importance for Kinmen. Recently, a sharp decrease in the number of tourists, has resulted into worrisome situation is a major concern. In the long term, improving service quality is a major concern for the development of the tourism industry. The purpose of this thesis is to explore the dimension of service quality in Kinmen tourism industry and satisfaction of tourists. In this research, We use Factor Analysis is extract the major factors of Kinmen service quality. In addition, we introduce how to determine the key factors of satisfaction using Multi-linear regression and demonstrate how to identify the priorities of action in travel services using Importance-Performance Analysis. This work presents the results of using statistical analysis as a reference to establish the development policy of tourism in Kinmen for the local government and tourism related agencies.
Lee, Chun-Mei, i 李君美. "A study on the importance and satisfaction from the tourists on Bali Township tourism destination image and tourism recreation quality". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/75405164046180259733.
Pełny tekst źródła中國文化大學
觀光休閒事業管理研究所
97
Bali Township of Taipei County was the commercial harbor in Tamsui River end with the earliest development in the past; however, its importance downfalls because of the harbor silting. Relative to the Tamsui River in the opposite of the river, it has slower development, but this helps it to reserve most of the natural resource and human landscape; after the grand opening of “Shihsanhand Musem” and the construction of many important public facilities in Bali Township, the tourism development of Bali Township is gradually brought up, and Bali Township is now a good place for recreation activity in northern Taiwan. This study mainly investigates the importance and satisfaction of tourists on Bali Township tourism destination image and tourism recreation quality. Tourists of major scenery spots in Bali Township are the major research targets for questionnaire survey in sampling way; a total of 412 effective survey questionnaires are obtained, the effec-tive sample recycling rate is 90.17%. The research data is analyzed by descriptive sta-tistical analysis, factor analysis, independent sample t-test, one-way ANOVA and Pear-son correlation analysis methods; meanwhile, Importance-Performance Analysis (IPA) method is used for the analysis. The analysis results are abstracted as in the followings: 1.Most of the tourists coming to Bali Township are people from northern Taiwan with ages in the range of 19-35 years old; the tourism motive is mainly the watching of natural scenery, relaxing and the enhancement of the relationship with family mem-bers or friends; the transportation vehicle is mainly based on automobile. 2.Tourists coming to Bali Township have tourism destination image on Bali of mainly taking the ferry, bicycle experience in the left riverside and the watching of natural scenery; tourist population statistic and tourism characteristics are important factors affecting tourism destination image. 3.Difference analysis is performed on the importance and satisfaction of tourism rec-reation quality as affected by tourist population statistical variable and tourism char-acteristic for tourists coming to Bali Township, and the result shows that significant difference level is achieved by most of them. 4.Difference analysis is performed on the importance and satisfaction of tourism rec-reation quality as affected by tourism destination image for tourists coming to Bali, and the result shows that most of them have reached significant difference level; from related analysis results, it is found that obvious positive relationship exists among tourism destination image factor and tourism recreation quality importance and satis-faction factor. 5.From Importance-Performance Analysis method, some results can be drawn on the importance and satisfaction from tourists on Bali tourism recreation quality; there are five items falling on A quadrant of “Keep Up the Good Work”, which belong to natu-ral scenery and perfect bicycle path planning, that is, they are of high importance and satisfaction; there are six items falling on B quadrant “Possible Overkill”, which be-long to tourism and recreation scenery spots and are of low importance but high sat-isfaction; there are five items falling in C quadrant of “low priority”, which belong recreation service facility and are of low importance and low satisfaction; there are six items falling on D quadrant of “Concentrate Here”, which belong to the water cleaning of Tamsui River and public facility and are of high importance and low sat-isfaction, in other words, it is item that needs to be improved urgently by related de-partments.
Swart, Magdalena Petronella. "A business tourist service quality scorecard for predicting tourist retention". Thesis, 2013. http://hdl.handle.net/10210/8521.
Pełny tekst źródłaThe National Department of Tourism (NDT), in the National Tourism Sector Strategy (NTSS), highlighted the need for research on tourist service satisfaction. According to the Global Competitiveness Programme (GCP), most of the dissatisfied tourists are business travelers. There are gaps in the literature with reference to the operationalisation of, and relationship between, service quality scores and retention scores in the business tourism industry. The contextualisation and conceptualisation of the proposed SQSC will be supported by a discussion on service quality, the Balanced ScoreCard (BSC), and the relationship between service quality and the BSC. The proposed mediating role of Business Tourist Satisfaction (hereafter mostly referred to as Satisfaction) will be highlighted, while evidence will be provided that Business Tourist Retention (hereafter mostly referred to as Retention) can be a criterion variable in this measurement. It is also apparent that using specific market segmentation variables will enable business tourism managers to build business tourist retention strategies.
Chine, Tsung-Ching, i 簡綜慶. "Tourism service quality and customer satisfaction and behavior intention of tourism - as an example to the Penghu Tourism". Thesis, 2008. http://ndltd.ncl.edu.tw/handle/36400055005954947520.
Pełny tekst źródła亞洲大學
國際企業學系碩士班
96
With Taiwan's economic progress, people start on the quality of life, and the implementation of two-day weekend, so that more people have started planning trips ideas, of course, in addition to travel the distance, their travel is the quality of tourists seriously. Penghu of tourists each year about 500,000 people, and attract tourists to the Penghu Tourism factors, in addition to the Penghu has a comfortable climate, unique natural geological and a wealth of water activities, the Penghu County Government's annual festival organized by Huahuo or a series of tourism activities, is attracting many tourists to one of the purposes of tourism. In this study of people subject to Penghu tourism, the tourists themselves, as the Italian tourist awareness, tourism and the service quality and customer satisfaction, quality of tourism meet at the same time when the tourists, tourists of intent, it will once again willing to Penghu local tourism. This study used a questionnaire survey, mainly to Chinese tourists to the Penghu Tourism targeted, the survey by visitors to Penghu tourism quality analysis of the current market, 「visitor satisfaction」and 「visitor behavior intention」of the main factors, the information gathered For statistical analysis and narrative related to regression analysis, and includes building a 「tourist destinations like Italy」,「Quality Tourism Services」to 「customer behavior intention」of the affected models. Based on the findings found that 50% (51.0%) of the tourists is the first visit Penghu, the tourists went to Penghu to the majority of students (66.9%), while up to 80% (81.0%) of visitors to Penghu's main purpose is sightseeing And stay mostly in 2-3 days (75.4%). And by the results of that analysis, this study established tourist destination image, tourism service quality and tourism after the analysis of intent received positive relationship.Therefore, the institute has therefore proposed the hypothesis to be confirmed.
Lin, Lung-Chiang, i 林龍江. "A Study of Relationship among Transport, Tourism Motivation, Tourism Image, Tourism Quality and Tourism Benefits--A Case Study of Yangmingshan National Park". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/skzd29.
Pełny tekst źródła南華大學
旅遊管理學系旅遊管理碩士班
104
Tourism as a part of modern life in different places, from 2016 in the full implementation of the labor day weekend, but also highlight the importance of tourism in the region close to Taipei Yangmingshan National Park is a convenient transportation and renowned for the popular tourist areas. In this study, tourism motivation, tourism image, tourism quality and tourism benefits as a starting point to explore the tourism-related behavior Yangmingshan National Park visitors, and the use of bicycles, motorcycles, cars and public transport for personal use four types of transport tourist spot as the object of investigation, a total of 420 questionnaires, the effective response rate was 95.24%. The results show: (1) travel motivation has a positive significant effect on the tourism image. (2) Travel motivations have significant positive impact on the quality of travel. (3) Travel motives significant positive impact on the tourism benefits. (4) the quality of tourism have significant positive impact on the tourism image. (5) significant tourism image has a positive impact on the tourism benefits. (6) the quality of tourism have significant positive impact on the tourism benefits. (7) partially mediated effects for tourism image between travel motivations and tourism benefits exist. (8) partially mediated effect on the quality of tourism between tourism motivation and tourism benefits exist.
"Service quality of Hong Kong tourism industry towards Mainland visitors". 2002. http://library.cuhk.edu.hk/record=b5890956.
Pełny tekst źródła[vddisc. 1] Dayushan yi ri you (1) -- [vddisc. 2] Dayushan yi ri you (2) -- [vddisc. 3] Hai yang gong yuan yi ri you (1) -- [vddisc. 4] Hai yang gong yuan yi ri you (2)
by Cheng Sheung Yan, Amy, Chiu Mei Wah, Annie.
Thesis (M.B.A.)--Chinese University of Hong Kong, 2002.
Includes bibliographical references (leaves 65-68).
Accompanying discs in VCD format.
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
ACKNOWLEDGMENTS --- p.v
Chapter
Chapter I. --- BACKGROUND --- p.1
Purpose of Study --- p.1
Importance of Tourism to Hong Kong --- p.1
The Growing Market - China the Mainland --- p.3
Government Response and Policies --- p.5
Increasing Number of Complaints from Mainland Visitors --- p.7
Chapter II. --- LITERATURE REVIEW --- p.9
Customer Retention --- p.10
Tourists' Satisfaction --- p.12
Tourists' Perceptions and Satisfaction --- p.14
Chapter III. --- METHODLOGY --- p.16
Critical Incident Technique --- p.17
Research Implementation --- p.19
Chapter IV. --- FINDINGS --- p.20
Trip A: Big Buddha at Po Lin Monastery --- p.20
Critical Incidents --- p.21
Trip B: Ocean Park --- p.26
Critical Incidents --- p.27
Generalisation of Two Trips --- p.33
On Tour Guides --- p.34
On Shopping --- p.35
On Price --- p.36
On Food --- p.36
Chapter V. --- IMPLICATIONS AND RECOMMENDATIONS --- p.38
Tour Guides --- p.39
Language Proficiency --- p.39
Knowledge About Hong Kong --- p.39
Interaction with Tourists --- p.40
Attitudes --- p.41
Travel Agencies --- p.42
Market Segmentation --- p.42
Target Marketing --- p.45
Differentiation --- p.46
Retailing Staff --- p.50
Infrastructure of Tourism Industry --- p.51
Big Buddha --- p.51
Repulse Bay --- p.52
Ocean Park --- p.52
Chapter VI. --- CONCLUSION AND LIMITATIONS --- p.54
APPENDICES --- p.56
BIBLIOGRAPHY --- p.65
Chen, Ya-Ting, i 陳雅婷. "A Study of Taiwan Tourism image, service quality and satisfaction for Mainland Chinese tourists". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/03601750278125520688.
Pełny tekst źródła國立高雄應用科技大學
觀光與餐旅管理研究所
103
The enormous economic benefits by opening to mainland tourists to visit Taiwan are definitely positive investment highlights for the tourism industry. All countries are now striving for tourists. For mainland tourists, we have inherent advantages, two-way cross-strait tourism exchanges, and substantial progress has been made. For the mainland tourists to visit Taiwan can enjoy more comfortable travel products and services, it is necessary to understand the mainland tourists to Taiwan's tourism image, in-depth understanding of mainland tourists needs, enhance the tourism value of the land off, which was currently important tourism and leisure industry topic. Therefore, understanding the mainland tourists to Taiwan for sightseeing imagery, as well as whether there are negative tourism image, tourism industry in Taiwan will help provide better quality of tourism. To learn mainland tourists to Taiwan to experience sightseeing tours, whether to feel bad quality of service, and whether or not the travel service experience adverse affects of mainland tourists to Taiwan tourism satisfaction. To assist Taiwan tourism authorities and tourism operators and service quality management strategy is the study motivation. This study used questionnaires and use Taiwan’s mainland tourists as objects to conduct a sample survey. Four hundred valid questionnaires were distributed by t- test, analysis of variance and regression analysis. After analysis, we made the following conclusions. (1) Mainland tourists to the natural landscape and human feeling of imagery in Taiwan is very good experience. (2) When mainland tourists travel to tangible service quality is the best, second is the quality of service times for service quality and responsiveness of care. They like natural landscape and multi religion culture and dislike food taste. (3) When mainland tourists are traveling in Taiwan, the obtained higher tourism quality than they originally expected. (4) They have partially significant differences on tourism image, service quality and satisfaction depend on their socioeconomic background. (5) Tourism image to service quality has partial significant positive influence. (6) Tourism image to satisfaction has partial significant positive influence. (7) Service quality to satisfaction has significant positive influence. Research suggestions: 1. Enhance the marketing strength of first and secondary cities, visitors are encouraged to visit Taiwan and publish their travel impressions on blogs and weibo. 2. Distinguish multi-level service and reception specifications and standards, in order to grade segment to tour mainland tourists to Taiwan market. 3. Multiple characteristics of tourism product development and increase network platform to build tourism opportunities. 4. Continue to improve service quality of Taiwan tourism industry and create tourist satisfaction.
HU, SHU-CHUAN, i 胡淑娟. "A Study of Service Quality Requirement for Oversea Tourism". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/40727341789092539482.
Pełny tekst źródła大葉大學
企業管理學系碩士班
102
Abstract With national income growing, oversea tourism has become a popular leisure way for Taiwanese. How to offer high tourism quality to meet consumers’ requirements is a crucial factor to business. However, there are little literature devote to this important issue. This study reviewed related research about oversea tourism and identified the quality elements for oversea tourism. And this study applies the Kano model to classify these quality elements into 5 categories. The study sample is divided into group package tour(GPT) and individual travel(IT). The questionnaires are mailed to 500 consumers who had oversea travel experience with the assistance from 5 travel agencies. Finally, there are 290 validate questionnaires are collected, 185 is GPT and 105 is IT respectively. The results shown that there are 6 dimensions and 35 quality elements are identified. Through Kano model classification, there are 5, 16, 2, 11 and 1 elements are categorized into attractive quality, one-dimensional quality, must-be quality, indifferent quality and reverse quality for IT respectively. As for GPT, there are 17, 5,2,10 and 1elements are classified as above categories. This study results contributes to academics with identified quality elements and provide further insight for oversea tourism quality. For practices, this study can guide business improving quality with exactly quality elements. Keyword:Tourism quality, Group package tour, Individual travel, Kano model
Wang, Ling-Kuang, i 王令廣. "Tourism Factory Service Quality of Optimization and Innovation Strategy". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/02542746780046975101.
Pełny tekst źródła中華大學
科技管理學系碩士班
102
For tourism factory a combination of traditional manufacturing industries, cultural and creative elements, innovative service and tourism experience characteristic if you can not continue to provide high quality and innovative services that you will lead to the loss of enterprise value, market reduce competitive. Therefore, how to effectively carry out service quality management and service innovation, the tourism factory industry and researcher has been the subject of active exploration. The purpose of this study was to integrate the customer service needs of exploration, indentifying service failure, and service optimization and innovative design for three-stage, and consider tourism factory for tourism recreation quality, tour guide service of service quality, and experience service quality for three major categories service characteristics in order to create a quality of service optimization and innovation model to provide tourism factory for service to improve and innovation planning in reference. First, in this study using a qualitative point of customer view and customer experience context to surveys and integrate RSQS scale assessments of the tourism recreation quality, tour guide service of service quality, and have the SENSES, FEEL, THINK, ACT, RELATE, and characteristics of experience service quality, to develop tourism factory customer service needs assessment scale, followed by questionnaires, and expected to collect 200 portion of customer needs and evaluate data of various types of quality, and using IPGA method to identify key service failure, finally, by five expert interviews and integrate service design quality function deployment(QFD) to develop a viable of quality of service optimization and innovative strategies. This result can provide to tourism factory manager, a part can assess the service quality scale, understand customer service needs, service pain points, identify service failure items, and quality of service optimization and innovative planning. Keyword: quality of service optimization , tourism factory, importance-performance and gap analysis(IPGA), service design quality function deployment(SD-QFD)
TSAI, WEN-JUNG, i 蔡文榮. "Tourism Industry’s Key Success Factors of Implementing Quality Assurance". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/76150571035574822475.
Pełny tekst źródła長榮大學
高階管理碩士在職專班(EMBA)
102
In this changeable global environment, many businesses are facing the intense competition, and it enforced them to seek competitive advantage. As tourism industry, the quality assurance to consumers is recognized as a key factor affecting the performance of the firms increasingly. Due to this reason, the purpose of this study is like to find out the key success factors of the quality assurance in tourism industry. This study applied the Delphi method. A total of three questionnaire surveys were performed to derive consistent views from the experts and then summarized the key success factors from the experts. This study conducted a pair wise comparisons in the Analytic Hierarchy Process method to analysis the weight of each measure and priorities of individual indicators. The findings of this study indicated that " training the tour leader and guide" and "Interpretation technique of language and translation" are the most important key success factors of the quality assurance in tourism industry. At last, the results of this study will suggest the managers of tourism industry in some of practical management.
Qiu, Min-Qi, i 邱敏棋. "Exploring the Attractive Quality Elements for Tourism Website Design". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/7jj43j.
Pełny tekst źródła國立臺中科技大學
多媒體設計系碩士班
100
With the intense competition among many travel websites, what factors should official travel websites possess to attract users is a key issue. In order to obtain the attractive factors in an objective perspective, it is to be explored the cognitive differences of official travel websites between people having dissimilar backgrounds. The method of this research is to combine three experiments with each other. In experiment A and B, Delphi Method and EGM Method are applied to obtain, the attractive factors of official travel websites from the opinions of design experts, design researchers, users and proprietors. In experiment C, Kano model analysis is applied to obtain the attractive qualities including specific activities, traffic information and food specialties. One-dimensional qualities include pictures, indifferent quality, map navigation, search functions and information. Then, Quantification I analysis is executed to obtain the correlation between attractive qualities and factors. The results reveal that the factors with higher correlative coefficient are images (graphic photos), topical activities (Scenery with local features), traffic information (free transportation) and special delicacy (night market) to designers. The factors with higher correlative coefficient are images (graphic photos), traffic information (route planning), topical activities (seasonal activities) and special delicacy (local specific food) to users. The conclusion yields the attractive qualities and factors of the official travel websites and the comparision of various users’ demands. It could benefit to design the user-centered websites and enhance the quality of websit.. The result could provide relevant proprietors or researchers as a reference.
CHEN, YUN-XIAN, i 陳芸賢. "Effects of Tourism Perceived Value and Experience Satisfaction on Quality of Life among Elderly Tourists". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/hf7za7.
Pełny tekst źródła大葉大學
運動健康管理學系
105
The improvement of quality of life of the elderly is an important issue to which advanced countries around the world has attached importance. In general, the elderly’s level of acceptance of domestic and foreign tourism activities is extremely high. However, there are only a few studies in Taiwan investigating the relationship between elderly tourists’ participation in tourism activities and quality of life. Therefore, this study enrolled elderly tourists over the age of 55 as the subjects to investigate the relationship among three factors, tourism perceived value, experience satisfaction, and quality of life. This study conducted a questionnaire survey, and 387 valid questionnaires were returned. This study used structural equation modeling as the analysis tool. The research results showed that: (1) tourism perceived value has a positive effect on experience satisfaction; (2) experience satisfaction has a positive effect on quality of life of the elderly. Based on the research results above, tourism industry operators or relevant units are advised to further achieve the objective of improving quality of life of the elderly by improving tourism perceived value and increasing experience satisfaction during the planning of activities.
Lee, Chao-Hsien, i 李昭嫻. "A Study of Service Quality, Satisfaction and Touring Behavior Intention for Tourism Cruise in Kaohsiung". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/39538072990492801227.
Pełny tekst źródła國立高雄應用科技大學
觀光與餐旅管理系
99
In recent years, due to the rapid economic growth, increase of National Income, changes of lifestyle as well as the new working policy, two days leave inquire of a week, released on 2001, so that people in Republic of China (Taiwan) have reduced working time and engaged more time in travel and leisure activities, moreover drawn more attention of life quality and entertainment. Kaohsiung city, Taiwan, after seven years of transformation from 1999's concept of "Maritime Capital" to 2006's image of the theme "Flower Waterfront City", has been doing more efforts to develop feelings of love and respect for the local characteristics. And makes good use of the water resources opening five pleasure boat routes in Kaohsiung Harbor and Love River, but the service contents on the pleasure boats such as entertainment or dining still have much space for improvement compared to those products on similar overseas cruise. Therefore the service quality promotion is one of the most important topics for Kaohsiung city to develop tourism cruise. The purpose of this study is to know about the service quality of Kaohsiung tourism cruise, the relationship between visitor’s satisfaction and the behavioral intention then to get to know more about current cruise operating performance for being a reference to managers. This study uses questionnaire survey method to investigate the passengers of Kaohsiung harbor tourism cruise. The total sampling numbers are 459, and the effective samples collected are 451 in return. The effective sampling rate has reached 98.25%. Further analyses have been used, such as factor analysis, multiple regression analysis and analysis of variance (ANOVA) to verify the assumption based on the collected data. The result of this study has demonstrated the following: 1. Different personal backgrounds have made significant differences towards service quality. 2. Different personal backgrounds have made significant differences towards satisfaction. 3. Different personal backgrounds have made significant differences towards behavior intention. 4. The tourism cruise service quality has a significant influence on the passenger’s satisfaction. 5. The passenger’s satisfaction has a significant influence on the behavior intention.
Lin, Chin-Ming, i 林志明. "Service Quality, Satisfaction, and Intent to Return in Sport Tourism -A Case Study of Cycling Tourism". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/03449719852012784251.
Pełny tekst źródła大葉大學
管理學院碩士在職專班
99
The study aims at cycling tourism to investigate the relationships among service quality, degree of satisfaction, and intent to return. Cycling tourism is one of the series of sightseeing activities that carried out by the government. These activities can not only improve individual fitness and relax the mood, but also be suitable for the whole family members. Hence, people have positive impression toward cycling tourism. In the study, the researcher utilized purposive sampling to collect 228 valid respondents from the attendees of cycling tourism.By the questionnaire investigation and SEM to analyze the model of this study, the results show that the model has a well fit. The results of the study are as the following: 1.The service quality of cycling tourism has positive influence on the attendees’ satisfaction degree. 2. The attendee satisfaction degree of cycling tourism has positive influence on intent to return. 3. The service quality of cycling tourism can effectively predict the intent to return only via satisfaction degree as a mediate variable. The study draws the conclusion with a model evaluation and provides principles for planning the cycling tourism. Moreover, the researcher offers concrete suggestions for service providers, so as to enhance the service quality of cycling tourism, attendee satisfaction degree, and intent to return.
LI, WEN-YANG, i 李文揚. "A Study on Service Quality Gap of Tourism Factory-A case of SIHO Food Tourism Factory". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/h5ute6.
Pełny tekst źródła南臺科技大學
休閒事業管理系
106
Factories transferring into tourism has been practiced for years overseas and brought in a huge amount of economical benefits. In recent years, the government in Taiwan has been promoting the cooperation between local industries and tourism. Such promotion transforms the manufacturing industry to be tourism-oriented, making tourism factories receive attention gradually. According to the Ministry of Economic Affairs, certified tourism factories have reached the number of 132 in 2018. Facing such a competitive environment, drawing tourists to visit and providing quality service are essential for factory tourism. Siho Foods Tourism Factory is one of the seven factories certified in the first-year evaluation by the Yilan Tourism Factory Development Association. However, Siho has encountered with challenges after years of transformation. Therefore, this study aimed to examine the service quality of Siho Foods Tourism Factory in light of the gap model of service quality, specifically probing into potential reasons for the differences between tourist expectation and actual perception. Both quantitative and qualitative data were adopted in this study. A questionnaire was used to investigate the expectation towards service quality of managers, employees, and tourists. Two managers and three employees were further interviewed to understand their opinions and practices about service quality. A total of 208 valid questionnaires from tourists(out of 214) and 25 valid questionnaires from managers and employees were collected. The results revealed that the expected and perceived service quality towards Siho Foods Tourism Factory differed depending on they are managers, employees, or tourists. The difference between employees’ services and service quality standards as well as that between tourist expectation and actual perception also indicated the existences of the Gap1, Gap 3, Gap 4, and Gap 5. As to the hypothesis testing, the quality assurance dimension of service quality positively affected satisfaction and revisiting willingness, and satisfaction positively affected revisiting willingness. Keywords: tourism factory, gap model of service quality, satisfaction, revisiting willingness
Tsai, Pei-Chun, i 蔡佩君. "A Study on the Application of Service Quality to Taiwan Innovative Tourism Cluster: Shuilimei Technological Tourism Cluster". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/06705777086814904942.
Pełny tekst źródła國立中興大學
科技管理研究所
99
Recently, industry cluster has become the innovative business model. Through alliance, network and clusters, the service providers integrate the tourist resource and manage them together in order to accelerate industry development, upgrade the value of service, make profits and increase the competitiveness. Tourism is one part of service Industry. Nowadays, there are many tourist operators including the farmers in leisure agriculture industry do some “innovations” in their service/products for increasing the service quality, service value and customer satisfaction. Therefore, the purpose of this study is to explore the beneficial results when the tourist operators establish the tourism cluster to manage the leisure agriculture business. This paper uses the service quality to discuss the benefit from the rural tourism cluster and designs the service quality scale which has five dimensions from SERVQUAL scale and one dimension “service innovation” from this research. This service quality scale examines the expected service before tourists undergo the tourist actives and perceived service after they experience the tourist services. And then this research made some hypotheses to check the influence between tourist operators providing service innovation and service quality or customer satisfaction. The research sample is Shuilimei technological tourism cluster. A total of 300 questionnaires were sent, and 226 valid questionnaires were received. The conclusions of this research are that all the perceived services are greater than expected service which means that the rural tourism has the good service quality under the cluster model and service innovation has positive and significant influence on customer satisfaction and service quality. In addition, by evaluating the service quality of the tourism, it could help the cluster to examine its cooperative model.
Wang, Yu-Ling, i 王毓翎. "How to Improve Chinese Tourusts to Taiwan's Quality of Tourism". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/nmzpk2.
Pełny tekst źródła中華大學
企業管理學系碩士班
101
In recent years, Taiwan, as times changed and rapid economic growth of the tourism industry in economic development to become one of the most important industries. While China's rapid economic development is also under increasing emphasis on leisure activities. Currently mainland tourists to visit Taiwan is a "tour groups" approach to Taiwan for sightseeing tourism and travel agents is to emphasize the scale to evaluate the quantity received, and thus the quality of tourism, the tourism industry price-cutting competition, leading to mainland tourists to visit Taiwan tourism tends to low quality. Therefore, this study would like to know how to improve mainland tourists to visit Taiwan's tourism quality, then put forward to improve, making the tourism quality to be more complete. In this study, through literature and data collected construct assessment hierarchical structure, the use of CFPR method to calculate the weight and sorting, the results show the overall dimensions under the assessment criteria weights rank order of "travel", "stay" and "meal food ", these results are expected to provide the experts and scholars in the field of future tourism for improvement when a reference basis.
Shiuan-Shyu i 徐萱. "Aanalysis of package tour, quality and competition in tourism industry". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/46841084683814980978.
Pełny tekst źródła中國文化大學
經濟學系
103
Recently, a Taiwanese visitors to the mainland to play, a major accident occurred unfortunate accident, which resulted in many dead or missing and more than a light injuries tragedy, arouse people of the importance of travel insurance. In May 2014 he went to the Liberty Times reported that China's tourism has caused casualties Wufu fall river travel agency, was questioned into shopping trips, because travel and spawn in time travel accident, travel guild whole Federation Secretary-General said that does not mean low-cost group insecurity, Deputy stressed Five travel agencies, tour itinerary although arrange three shopping, but accidents caused by climatic factors, and price should not matter. Fare competition problem is low fares, tourism will certainly poor quality it? The optimal fare passengers suffered higher risk factors can be controlled in a travel agency trip will certainly lower it? This article is different from the competition in the last ten years the travel industry to explore research methods literature of all use "metering regression" empirical analysis, this paper "pure mathematical theory" approach to construct "theoretical model" for the social reality of the single were similar layer tourism supply chain and double tourism supply chain, quality and optimal tour of tourism is also affected. Results of this study do not represent all groups rejected the cheap unsafe travel industry rhetoric, was deduced, fares low, the risk of accidents is human travel experience is bound to increase. The next tour is high, the travel agency may be made in advance many precautions, people risk not happen, so the man would naturally reduce the risk of accidents. However, the risk of loss due to random factors, it is not man-made controllable and predictable, so the travel agency is not necessarily to lower fares to attract tourists, local and foreign travel agencies to cooperate with each other as long as there is mutual relationship, regardless of the occurrence of random factors encountered tours or risk of loss caused by human factors, local travel agencies must respond in order to reduce fares. Foreign travel agencies and tour local decisions, will exhibit a positive relationship with the travel time peak seasons, such as low group price (low season), tourism quality standards must be low.
Silva, Sara Isabel Rodrigues. "Tourism and air quality: an econometric study for European countrie". Master's thesis, 2019. http://hdl.handle.net/10773/27493.
Pełny tekst źródłaO forte crescimento do setor do turismo em alguns países europeus, nos últimos anos, mudou a maneira como os cidadãos e os políticos encaram esse setor, em particular no que diz respeito ao seu impacto ambiental e às consequências que ele pode ter na qualidade do ar dos destinos, em particular. Recentemente, o turismo passou a ser analisado juntamente com as variáveis relacionadas com a qualidade do ar e o impacto mútuo desses conceitos passou a ser analisado, uma vez que por um lado, o turismo pode afetar o meio ambiente e, por outro, também é fortemente dependente dele para se desenvolver e crescer. Este estudo procura entender o impacto da qualidade do ar no momento de escolher um destino turístico ou o impacto que o turismo pode ter na qualidade do ar de um local específico. Os indicadores utilizados foram as noites em estabelecimentos turísticos, como variável representativa da procura turística, e os níveis de concentração do PM10, como variável representativa da qualidade do ar. Esses dados foram trabalhados numa estrutura multivariada e usando um modelo de vector autoregressivo (VAR), com foco em países europeus (Áustria, Chipre, Reino Unido, Itália e Suíça) para valores mensais que cobrem o período de janeiro de 2008 a janeiro de 2015. Os resultados mostram que, na Áustria e na Itália, o crescimento do turismo pode degradar a qualidade do ar. Por outro lado, uma qualidade do ar mais baixa do destino pode diminuir a procura turística, como foi evidenciado para o Chipre e Grã-Bretanha. Em geral, os resultados de causalidade mostram que o turismo causa os níveis de PM10 e os resultados da decomposição da variância mostram que os choques nos níveis de PM10 explicam uma grande percentagem de variação nos erros da procura turística. Os principais resultados são úteis, principalmente para a formulação de políticas ambientais sobre o turismo. As autoridades devem tomar medidas efetivas para melhorar a qualidade do ar, por exemplo, o estabelecimento de mecanismos de alerta precoce para monitorar a poluição do ar em certas regiões turísticas e a tomada de medidas efetivas para recuperar os possíveis danos à marca e imagem do destino. Além disso, as autoridades devem analisar quais as atividades turísticas ou os comportamentos do turista que podem estar a prejudicar o meio ambiente, em particular a qualidade do ar, e adotar políticas corretoras que minimizem esses impactos.
FEDER - Programa Operacional Fatores de Competitividade (COMPETE2020) e por Fundos Nacionais através da FCT do MEC no âmbito do Projeto ARTUR – O impacte da qualidade do AR na competitividade de destinos TURÍSTICOS – CESAM e GOVCOPP” Projeto (02/SAICT/2017) (UID/AMB/50017 - POCI-01-0145-FEDER-029374).
Mestrado em Economia
侯萱洳. "Exploring Key Factor to improve tourism service quality in Hsinchu". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/20281675826911483733.
Pełny tekst źródła玄奘大學
企業管理學系碩士班
105
With the development of social economic prosperity, the increase of average national income, the change of social structure, the implementation of the two-days off policy and the change of values of people's life; therefore, people slowly began to pay attention to sightseeing and leisure life. On the other hand, owing to the implementation of the two-days off policy in 2001, it led to the vigorous development of domestic tourism market; moreover, leisure industry has become the mainstream of the chimney industry. This study focuses on discussing the key factors in the improvement of the quality of tourism services in Hsinchu, and further explores the differences in the views of the government, academics and industry with the government, scholars and practitioners on how to combine the government, academics and industry to enhance the quality of tourism services. Therefore, this study uses the Analytic Hierarchy Process (AHP) to analyze the key factors through experts and expert opinion survey and analysis, the main conclusions are as follows: First, after the focused discussion in the Hsinchu area tourism service quality improvement key factors to assess the weight of the index system for the tourism resources rich, diversity of information dissemination, people's transportation convenience, security mechanism, environmental facilities, talent, Surface, 32 indicators guidelines. Second, through the analysis of AHP Hsinchu tourism services to enhance the quality of the key due to the assessment of the weight of the weight, in the first layer of tourism resources for the rich elements of the weight value of 0.305 order first, information dissemination diversity factor weight weight 0.275 Second, the people of the convenience of traffic factors Weight 0.70 ranking Third, the security mechanism factors Weight 0.90 ranked fourth. Third, through the AHP analysis of Hsinchu tourism services to enhance the quality of the key assessment of the 32 indicators of the size of the standard size, in the second layer of "training industry professionals," the overall index criteria weight value of 0.438 first, "traffic convenience" index criteria weight value 0.431 Second, the "sightseeing hardware and software facilities" index criteria weight 0.359 third, "accident handling" indicator criteria weight 0.355 ranked fourth. This paper first explores the importance of the evaluation criteria by using the AHP to explore the key factors of the improvement of the quality of tourism service in Hsinchu through the literature review and the preliminary evaluation of the data collection and finishing. The results show that the training of industrial talents, convenient transportation, tourism, hardware and software facilities to increase the quality of sightseeing services, so that more tourists to play.
Fong, Wei-chieh, i 馮威傑. "Research on Constructing Quality Evaluation Indexed and Performance Assessment of the Relationship Between Cultural Heritage Tourism in Environmental Education and Tourists Relationship Quality". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/72359044837055266135.
Pełny tekst źródła國立聯合大學
建築學系碩士班
103
With advances in technology, it promotes economical and social development. Tourist industry plays an important role on both increasing one country’s visibility in the whole world and raising its economic income. Cultural heritage tourism has become an international tourism trend. However, with the prevailing tourism industry, it also brings byproduct, such as climate change and the destruction of local and cultural environment, and these situations raise the awareness of the idea on cultural heritage protection and environmental education. Countries in the whole world are actively promoting the concept of sustainability, low-carbon, green energy and environmental protection, etc. However, environmental damage cannot be avoided in a short time; in order to reduce the harm, it is urgent to establish perfect business model of cultural heritage tourist integrated with environmental education. If we find out the root cause, the reason of damaged environment is human beings. Cultivation of environmental protection awareness should be taken into action from local, and environmental education integrated into it can enhance the quality of environment and tourist, and thus has a direct positive impact on the relationship quality with tourists. Accordingly, this study will be adopted multiple criteria decision making (MCDM) to analyze the relevant literature on cultural heritage tourism, environmental education and the relationship quality to obtain the best management performance index of cultural heritage tourism integrated with environmental education. First, the author will screen performance index with Fuzzy Delphi Method (FDM), and then explain the relationship between cultural heritages integrated with environmental education business strategy and relationship quality by the Influential Network Relation Map (INRM), which is constructed by Decision Making Trial and Evaluation Laboratory (DEMATEL). Then to get importance weights of each assessment strategy and review the performance of empirical case, the author will adopt DEMATEL-based ANP (DANP) and VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) to build the assessment mode of cultural heritage tourism integrated with environmental education and the tourist relationship quality. The empirical case of this study is Shengxing Station railway cultural scenic area. The result shows that the sustainable business management and social economic benefits two dimensions performance are the worst; it means that in the cultural heritage tourism area, it should strengthen local social economy and build the environmental concept of the sustainable “knowledge” and “skills”, and the low-carbon design for buildings and green marketing mechanism are the top consideration and should be improved the most. It also shows the performance index that built in this study can be an evaluation basis for future decision makers as promoting cultural heritage tourism integrated with environmental education and tourist relationship quality.