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Hadi, Mohammed Nasser, Ali N. Hadi i Mohammed A. Abdulrab. "Effect of Vendor Characteristics and Relationship Quality on Consumer Re-Purchase Intention in the B2C E-Commerce in Yemen". International Journal of Research in Business and Social Science (2147-4478) 8, nr 4 (3.07.2019): 172–84. http://dx.doi.org/10.20525/ijrbs.v8i4.288.
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This study attempted to establish the relationship between vendor characteristics and relationship quality on consumer B2B E-commerce in Yemen. E-commerce is gaining a lot of attention, especially in the Arabian world, as such we formulated and tested a model to explain B2C user repurchase intentions from the perspective of relationship quality. The model was empirically tested through a survey conducted in Yemen. Results showed that online relationship quality and perceived website usability positively impacted customer repurchase intention. Moreover, online relationship quality was positively influenced by perceived vendor expertise in order fulfillment, perceived vendor reputation, and perceived website usability. Trust in vendor behavior predominantly influenced online relationship quality and subsequent purchase intention. Implications of these findings are discussed.
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Niknamian, Sorush. "The Use of Customer value changing trends in business analysis". Quantitative Economics and Management Studies 1, nr 2 (13.06.2020): 130–38. http://dx.doi.org/10.35877/454ri.qems99.
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With the development of competition in business and also today’s rapid changes in competitive market, understanding these changes are the key factor of being more efficient in markets. CRM which is known as basic structure for describing customer’s needs for efficiently understand customer’s behavior and finely get the maximum of market share and profit. There are major differences between B2B and B2C businesses such as long term purchase cycle, purchase interests and the amount of the transactions. These differences needs more interactive strategies. The knowledge that gets from CRM is extremely related to market changes. In recent years data mining increasingly help organizations to get and understand customer’s behavior. But with the rapid changes in market these procedures must be change too. Change mining as the higher order of data mining tries to get knowledge by analysis patterns instead of data. In this paper we attempt to calculate customer’s value by using RFM model and K-MEANS clustering method and then analysis changes in deferent time periods. We tries to find out cluster transitions and most frequent customer value changing trend for proactive decision making. For this purpose we use customer purchase transactions in insurance industry which are gathered in 3 years.
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Niknamian, Sorush. "The Use of Customer value changing trends in business analysis". Quantitative Economics and Management Studies 1, nr 2 (13.06.2020): 130–38. http://dx.doi.org/10.35877/454ri.qems99.
Pełny tekst źródłaStreszczenie:
With the development of competition in business and also today’s rapid changes in competitive market, understanding these changes are the key factor of being more efficient in markets. CRM which is known as basic structure for describing customer’s needs for efficiently understand customer’s behavior and finely get the maximum of market share and profit. There are major differences between B2B and B2C businesses such as long term purchase cycle, purchase interests and the amount of the transactions. These differences needs more interactive strategies. The knowledge that gets from CRM is extremely related to market changes. In recent years data mining increasingly help organizations to get and understand customer’s behavior. But with the rapid changes in market these procedures must be change too. Change mining as the higher order of data mining tries to get knowledge by analysis patterns instead of data. In this paper we attempt to calculate customer’s value by using RFM model and K-MEANS clustering method and then analysis changes in deferent time periods. We tries to find out cluster transitions and most frequent customer value changing trend for proactive decision making. For this purpose we use customer purchase transactions in insurance industry which are gathered in 3 years.
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Setiawan, Panji Rachmat, i Adri Awwal. "Arsitektur Informasi Untuk Electronic Procurement Pada PT. Smooth Jaya Mandiri". IT JOURNAL RESEARCH AND DEVELOPMENT 1, nr 2 (30.08.2017): 48–60. http://dx.doi.org/10.25299/itjrd.2017.vol1(2).679.
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PT. Smooth Jaya Mandiri merupakan perusahaan yang bergerak pada bidang Barang dan Jasa. Mereka dalam pemasarannya menawarkan mulai dari konstruksi, spesialis tower, perdaganangan umum, spesialis kompresor udara dan pengering udara, spesialis genset, spesialis pendingin, spesialis boiler, pemasangan pipa, komisioner mesin industri, pelayanan provider telekomunikasi. PT. Smooth Jaya Mandiri sendiri berusaha menjadi suatu perusahaan yang selalu bergerak maju, kreatif, inovatif serta tanggap dalam menghadapi perubahan yang terjadi. Selalu menjalin kerjasama yang sehat dengan para mitra usaha mereka agar dapat menempatkan kepuasan mitra usaha sebagai prioritas utama. Dengan latar belakang PT. Smooth Jaya Mandiri sebagai perusahaan penyedia jasa dan pengadaan barang maka salah satu tools e-business yang tepat digunakan adalah electronic procurement terutama electronic maintenance repair and overhaul, electronic bidding, electronic purchase order, serta electronic sourcing. Arsitektur Electronic Procurement atau e-proc adalah arsitektur dari sebuah infrastruktur teknologi dan aplikasi pengadaan elektronik yang menjembatani proses bisnis pengadaan dalam transaksi bisnis – kepada – bisnis (B2B) atau Bisnis – Kepada – Konsumen (B2C). Untuk mencapai tujuan yang diinginkan, maka dilakukan penelitian dengan menggunakan Value Chain Analysis untuk memetakan setiap aktivitas bisnis yang ada. Lalu pada aktivitas bisnis yang telah terpetakan, dilakukanlah perancangan arsitektur informasi TOGAF dan Zachman Framework. Langkah berikutnya adalah membuat prototype untuk yang kemudian dilanjutkan perhitungan Business Process Improvement pada ruang lingkup yang ditentukan.
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Szabó-Szentgróti, Eszter, Gábor Szabó-Szentgróti i Zoltán Szakály. "Empirical research on corporate strategies in Hungarian dairy industry". Applied Studies in Agribusiness and Commerce 11, nr 3-4 (31.12.2017): 169–79. http://dx.doi.org/10.19041/apstract/2017/3-4/23.
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Corporate strategy has never been as important as it is nowadays. Markets are changing rapidly because of consumer demands, innovations, information flow and economic changes. Our paper concentrates on Hungarian dairy industry (hereinafter dairy) and four main objectives were defined to be analysed: (1) domestic dairy company features, (2) main strategic characteristics, (3) how companies’ strategy resonates on the consumer side and (4) companies’ financial background were analysed as well. A company database was made in order to prepare for the primary research and to understand better the nature of today’s market. B2B (26 companies) and B2C (503 people) surveys were used in order to gain primary data. In 2017 132 Hungarian companies were observed in milk processing, but 44% of the market participants are not present in dairy competition. It is a fairly fragmented market structure because 10-20% of the annual turnover is accumulated among the 80-90% of competitors. The factor analysis of the data proved that the dairy companies followed m strategies at the same time; and it is assumed that most of them are unconscious. Strategically, the majority of the dairy sector is not up-to-date and modern enough. SMEs sector management skills and strategic preparedness are considered to be out-of-date and insufficient. Strategic planning can possibly have an influence on financial results, which was only partly proved by the analysed criteria system. The production and use of own raw milk supplies might make companies experience financial benefits. Nearly 78% of the respondents would rather purchase goods made from own raw material. The willingness to pay a higher price for this was in average 5-15%.
JEL Code: L1, L66
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ZAITSEVA, Olena, Viktoriya SHUKLINA i Olena VOSKRESENSKA. "Social media marketing in the business interaction system of the enterprise". Herald of Kyiv National University of Trade and Economics 148, nr 2 (21.04.2023): 39–47. http://dx.doi.org/10.31617/1.2023(148)04.
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Introduction. The digital economy is developing very quickly in the world, so all businesses understand the need to use modern interactive technologies in predicting consumer behavior and are ready to adapt the informational potential of campaigns to the conditions of global digitalization. Problem. The digital economy accelerates changes in marketing communications and requires new relevant channels of digital interaction. The aim of the article is to substantiate the selection and implementation of modern digital marketing communications in the business environment of the campaign in order to predict consumer behavior and develop entrepreneurial information potential. Methods. Methods of systematization, grouping and comparison, analytical and epistemological methods (for assessing the state and prospects of the use of social networks), graphic and analytical methods (for illustrating research results), abstract-logical analysis (for researching the evolution of marketing communications), and Internet monitoring (to determine the effectiveness of the most relevant channels of digital marketing communications, their ranking by popularity) were applied in the paper. Results. The authors determined that social networks during the war became the fastest, most effective and most accessible channels of communication with the audience. Social media marketing channels and their rating were analyzed; the most relevant for the enterprise – B2C and B2B consumers – were justified in the context of the development of the information potential. Conclusions. The necessity of increasing the monetization of digital marketing communications and strengthening their communicative effectiveness in the context of a two-way approach is proven. On the one hand, it is necessary to improve the quality of content and its delivery methods to consumers, commercial activities that ensure the finalization of acts of purchase and sale and delivery of goods and receipt of services. On the other hand, monitor the existing and potential channels of digital marketing communications, respond to their popularity among different types of consumers, scale the use of digital technologies, facilitate the accessibility of their use, improve the information infrastructure, strengthen the digital trust and technological competence of specialists, as well as form a new digital business culture.
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Wu, Banggang, Xiaoyu Deng i Xuebin Cui. "Cash on delivery or online payment: mobile channel, order size and payment methods". Journal of Contemporary Marketing Science 3, nr 2 (26.05.2020): 225–42. http://dx.doi.org/10.1108/jcmars-12-2019-0048.
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PurposeThe existing research does not systematically explore customers' option about different payment methods, nor does it analyze how shopping channels and shopping scale affect customers' option about different payment methods. Furthermore, there is a lack of exploration on what the relationship is, and how they are adjusted by customer purchasing experience. The authors’ research questions are: (1) when using different shopping channels in online retailing, whether customers will choose different types of payment methods? (2) Does the purchase amounts affect customers' choice of different payment methods?Design/methodology/approachThis study takes 60,484 customers from JD.com, one of the largest B2C platforms in China, as the research object and collects the purchase data of these customers from October 01, 2012 to December 31, 2013, and analyzes them through panel data models.FindingsBased on their purchase data, the authors find the main results by using panel data model that (1) the use of mobile channel has a positive effect on cash on delivery (COD), implying that when consumers use mobile to purchase, they have a higher possibility to use COD, (2) the order size has a positive effects on COD, that is to say, when the purchase amount increases, the possibility of using COD also increases. (3) Furthermore, when consumers' purchase experience abound, mobile channel's positive effect on COD will be decreased, but it does not affect the positive effect between order size and COD.Originality/valueFrom the aspects of shopping channels, product attributes and customer purchase experience, it fills the gaps in the research on the preselection of payment methods and makes research of payment methods a complete research system. Secondly, this study adds COD to the options of payment method selection. Finally, the moderating effect of customer shopping experience from a dynamic perspective elaborates that customers can learn from multiple purchases and overcome the shopping risks brought by shopping channels, thereby reducing the probability of choosing a COD method.
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Seliuchenko, Nadia, i A. Bilogriva. "Electronic commerce as a tool for ensuring business continuity in the convention of the Covid 19 pandemic". Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2022, nr 1 (1.06.2022): 159–66. http://dx.doi.org/10.23939/smeu2022.01.159.
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The COVID19 pandemic in 2019 dealt a severe blow to the economy of every country in the world. As a result of the closure of many businesses and stores, many consumers switched to online shopping – 84 % made online purchases during the pandemic. Shoppers began shopping outside their home country, which intensified online competition. In the first half of 2020, cross-border e-commerce grew by 21 %. SOLMAR LLC, which is a leader in the Ukrainian market for the production and sale of basic women’s clothing, was chosen to study e-commerce business processes. The main types of e-commerce of the researched enterprise are B2C and B2B. The company has 8 offline stores, a web-site, Instagram with more than 600 thousand subscribers, went to Rozetka and Amazon. The consumers of the enterprise include women aged 14–50. Turksell and Akademi Textile are the key suppliers that ensure timely delivery of materials and orders. Among the main competitors of SOLMAR LLC are FAMO, VOVK, Fashionista, ByOn. The main partners of the company are: SKYUP, PrivatBank, Nova Poshta, Avivi, ROZETKA, Amazon. According to the B2B form, the company cooperates with the following corporate clients: «SkyUP»; AstraDent; BROOKLYN. According to the NPS survey, the level of consumer loyalty to the brand is 86%. According to the pricing policy, the company is middle-class and offers high quality at a fairly low price on the market compared to competitors. The business process of e-commerce of SOLMAR LLC was evaluated. It is established that ecommerce B2C LLC «SOLMAR» in the peak period of sales has a high profitability. The financial and economic condition of the enterprise in 2017-2020 is estimated by a number of indicators and on their basis the taxonomic indicator of the level of development is calculated. The taxonomic indicator of the level of development in 2020 deviates from its value in 2019 by only 0.002 points. It was concluded that the introduction of e-commerce allowed SOLMAR LLC not only to continue economic activity in the COVID19 pandemic, but also to increase profits from sales of goods, increase its market share and increase the value of its product to consumers.
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Sahi, Geetanjali, i Sushila Madan. "Developing a Website Usability Framework for B2C E-Commerce Success". International Journal of Information Communication Technologies and Human Development 5, nr 1 (styczeń 2013): 1–19. http://dx.doi.org/10.4018/jicthd.2013010101.
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With the growth and proliferation of the internet, B2C E-commerce has grown across the globe. To reach the huge geographically spread customer base, organizations are opening web-based stores; as these organizations invest a lot of resources in this process, it is imperative that they measure the success of their E-commerce venture. Although much research has been done in the area of ascertaining factors that influence the adoption of E-commerce, little research has been conducted on post-adoption phenomenon of E-commerce success. The purpose of this study is to fill this gap. A conceptual model is derived after extracting elements of Technology acceptance model and expectation-confirmation theory. The model was then tested using data gathered from 297 online shoppers in India. As a result of an extensive review of IS literature 7 dimensions (4 first order and 3 intermediate) viz. System Quality, Trust, Extension Quality, Propriety of content, User satisfaction, Perceived usability and Intention to purchase were identified. Statistical analysis of the data revealed that all the intermediate dimensions viz. User satisfaction, Perceived usability and Intention to purchase and one first order dimension Trust significantly impacted E-commerce success. All of the first order dimensions significantly impacted one or the other intermediate dimension.
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Berne-Manero, Carmen, Maria Gómez-Campillo, Mercedes Marzo-Navarro i Marta Pedraja-Iglesias. "Reviewing the Online Tourism Value Chain". Administrative Sciences 8, nr 3 (22.08.2018): 48. http://dx.doi.org/10.3390/admsci8030048.
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The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain has scarcely been investigated. The measurement models of the variables are not unified and essential variables, as transaction costs, need more research in order to achieve a comprehensive model of the digital tourist purchase process. This research is aimed at solving this gap through the proposal of a theoretical structural model, which is tested for the Spanish context. The results show that the measurement of website-perceived quality must include utilitarian and hedonic aspects, which can provide a competitive advantage to acquire and retain customers. Perceived quality and transaction costs determine customer’s satisfaction and, ultimately, repurchase intentions or brand loyalty. Prices are found as mediator variables fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism business must implement efficient internal and external processes to justify perceived costs.
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Baruk, Agnieszka Izabela. "Contentment of employees vs their prosumeric activity in the scope of recommending an employer". Journal of Business & Industrial Marketing 32, nr 5 (5.06.2017): 742–51. http://dx.doi.org/10.1108/jbim-10-2016-0240.
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Purpose This paper aims to identify dependences between recommending an employer by employees and the level of their contentment; indicate the determinants of the level of employees’ contentment; and define the hierarchical order of identified determinants of the level of employees’ contentment. Design/methodology/approach To prepare the theoretical part, the method of cognitive-critical analysis of worldwide subject literature from the field of marketing, personal marketing, management and human resources management was used, whereas to prepare the empirical part, the following research methods were used: a questionnaire (to gather primary data) and the method of statistical analysis in the form of correspondence analysis, including analysis the total value of χ2 (to analyse the primary data gathered and for statistical deduction). Findings The statistical analysis of results of primary research allowed to identify the internal system of dependence between recommending an employer and employees’ contentment. Its determinants were defined and ordered according to the significance of given dependence. The strongest determinants of employees’ contentment were their satisfaction and relation variables, especially the way of treating subordinates by superiors. Majority of 18 analysed dependences were also statistically significant (apart from 7 of them), although they were characterised by a relatively weaker strength. The knowledge about this is very important for business-to-business (B2B) enterprises. Thanks it the employers can activate employees as prosumers co-building employer’s image. Originality/value The originality of the paper results from the applied approach. According to it, employees play a role of prosumers through taking part in creating the image of a B2B company as an employer. So far, the prosumption was associated only with final purchasers and not with employees. Additionally, this approach counts the contentment context of recommending B2B enterprise as the employer.
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Mudiantono, Mudiantono, i Nadhissa Shadrina Zatalini. "The Increase of Business to Consumers (B2C) E-Commerce in Semarang, Indonesia (A Case of Lazada.co.id)". INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 2, nr 4 (1.09.2019): 473–85. http://dx.doi.org/10.31842/jurnal-inobis.v2i4.106.
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The online shopping nowadays has represented a significant escalation. A lot of e-commerce types have emerged in line with the changing of the way people shop from market place to market space. Lazada.co.id is one of e-commerce sites founded by Germany’s Rocket Internet, that now has become one of the most popular e-commerce sites in Indonesia. But, the popularity of Lazada.co.id should be reviewed due to the decrease of marketing performance during 2015-2016. It can also be seen from the decrease in the brand share of e-commerce Business to Consumer (B2C) values. The decrease of marketing performance is able to weaken Lazada.co.id site. This research is conducted to analyze factors that affect trust, buying interest, and transaction security in order to increase consumer buying decision of Lazada.co.id site in Semarang. By using data from 200 respondents who have made a purchase in Lazada.co.id throughout 2016, nine hypotheses are proposed through Structural Equation Model (SEM) analysis. The result of this research has shown that purchase decision is affected by trust. Consumer trust increases if the quality of product information given by the website is considerably good. Thus, it will form a consumer trust.
Keywords : Information Quality, Trust, Purchase Decision.
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Singh, Mohini. "E‐services and their role in B2C e‐commerce". Managing Service Quality: An International Journal 12, nr 6 (1.12.2002): 434–46. http://dx.doi.org/10.1108/09604520210451911.
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E‐services are important in B2C e‐commerce for managing customer relations and enhancing sales. In the electronic world the customer and the merchant do not meet face‐to‐face, and the clients are more discerning with increased options and solutions available to them online. With the click of a mouse a customer can find another provider. As customers embrace e‐commerce their expectations about service, support, and how they make purchases are changing. Services to customers offered electronically to enhance their online shopping experience include search support, e‐response to customer queries, orders and transactions, e‐payment, e‐transaction record management, e‐assurance and trust, e‐help and other online support in the B2C e‐space. This paper discusses the role of e‐services in B2C e‐commerce and how they can be applied to enhance the online customer shopping experience. Findings of two research projects that shed some light on both business and customer perspectives of the role of e‐services in the B2C e‐commerce are launched in this paper.
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Kim, Changbong, Xintong Liu i Dongjun Lee. "A Study on the Effect of Purchasing Experience Factors of Chinese B2C E-Commerce Consumers on Repurchase Intention: Focusing on the S-O-R Model". Korea Association for International Commerce and Information 24, nr 2 (30.06.2022): 25–47. http://dx.doi.org/10.15798/kaici.2022.24.2.25.
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With the recent development of B2C global e-commerce and the development of IT technology, global e-commerce platforms have emerged. Through this, the development of the cross-border trade environment was promoted, and opportunities for corporate globalization in the production and sales of products and services were rapidly increased.
This study was theoretically based on S-O-R (stimulus-organism-response). Here, the purchasing experience involved in using B2C e-commerce is looked at from three perspectives: convenience experience, product quality experience, and logistics service experience. The subjects of this study are consumers in Shandong, China who have experience using Alibaba, Jingdong and in order to collect appropriate data, the 山东省电子商务协会, 山东省跨境电子商务协会, 山东省电子商务促进会, 山东省电商研究中心 were mainly referred to.
For the empirical analysis of this study, descriptive statistical analysis and hierarchical regression analysis were performed through SPSS 26.0 statistics. As a result of the analysis, it is possible to verify the significant effect of purchase experience on repurchase intention through customer satisfaction when purchasing products on a B2C global platform.
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Wan Mohd Yaseer Mohd Abdoh, Mohd Fazril Izhar Mohd Idris, KhairuAzlan Abd Aziz i Ibrahim Roslan. "The Analysis of E-Commerce Website Features on Customer’s Purchase Intention Using Fuzzy Expert System". Insight Journal 8 (7.04.2021): 249–61. http://dx.doi.org/10.24191/ij.v8i0.114.
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The rapid growth of internet users over the past few decades indicates a changing in the business model, in which previously the business only focuses on brick-and-mortar store whereas now, exists a need to add another store named as the e-commerce store. Business-to-Consumer (B2C) e-commerce is one of the various types of e-commerce, which has turned into an influential key to business channel. In order to meet the demands of the current business model, numerous e-commerce websites have been developed. However, building an e-commerce website is not enough if it does not meet the customers’ expectation which influences the customers’ purchase intention. This study investigates the features of an e-commerce website that influences the customers’ purchase intention as well as the most important feature of an e-commerce website based on the customers’ perspective. The e-commerce website features that being investigated are website design, information quality, security and privacy which are gained from the literature review. The data is collected through an online survey which consists of 358 respondents who are familiar with purchasing on the e-commerce website. An expert system has been developed by using a fuzzy logic approach to determine which feature possesses the biggest influence on customers in order to perform purchasing on the e-commerce website. The results performed in the MATLAB software shows thatthe most significant feature in the e-commerce website is the information quality
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Sunderaraj, R., i K. Mareeswaran. "Online Buying Behaviour of Shoppers in Sivakasi, Tamil Nadu". Asian Review of Social Sciences 6, nr 1 (5.05.2017): 37–41. http://dx.doi.org/10.51983/arss-2017.6.1.1362.
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In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood.
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Mariana, Christy Dwita, Khendy Chan i Dionisius Yusuf. "PERUMUSAN STRATEGI BUSINESS MODEL CANVAS UNTUK PENGEMBANGAN USAHA INDUSTRI FOTOGRAFI: STUDI KASUS EXSTUDIO, PEKANBARU". Business, Economics and Entrepreneurship 3, nr 1 (3.05.2021): 70–76. http://dx.doi.org/10.46229/b.e.e..v3i1.272.
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The aim of the study is to determine the strategies that can be used by Exstudio. The research method used descriptive using interview, observation, reference and documentation. Data analysis was carried out descriptively using canvas models and SWOT analysis. The results of the study showed Exstudio has a segmentation of the open market consumer segment, the consumer market (B2C) and government market. The proposition of value of Exstudio is to offer exclusive services to its clients following current trends. The channels of Exstudio's business are digital-based channels with the use of social media. Exstudio provides both pre-purchase and post-order photography and videography services. Income derived from documentation services and commission for printing orders. Exstudio resources consist of: (1) physical resources (office); (2) Human resources (core management and freelance employees); (3) Financial resources (personal capital and grant funds); and (4) Intellectual resources (brands, knowledge, partnerships, databases). Exstudio relies on its main activities namely, production, distribution, marketing and administration. Exstudio's main partners consist of event organizers and wedding organizers, printing vendors, suppliers of packaging material supplies. Exstudio is a value-driven type and consists of fixed costs and variable costs that are used for production, marketing, and administrationKeywords: Business Model Canvas, Exstudio, SWOT, Strategies, Preposition
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SADCHENKO, O. V., i I. V. ROBUL. "ECONOMIC AND ENVIRONMENTAL MARKETING SPACE OF THE ECONOMICS OF EXPERIENCE". Economic innovations 22, nr 1(74) (20.03.2020): 129–39. http://dx.doi.org/10.31520/ei.2020.22.1(74).129-139.
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Topicality. It is relevant to determine the equilibrium dynamic state of the system based on the harmonization of the interaction between economic and environmental subsystems in the market space. The product of the economy of experience is: a product or service plus additional profit from experience. Impression - entertainment, training, the possibility of personal participation, self-expression, the development of social contacts and skills (socialization) and more, these are added value factors. Additional costs in the originality or uniqueness of a product or service are paid off and bring additional profit. Therefore, goods or services related to natural resources or conditions are especially relevant. The economics of experience should be considered in the economic and environmental marketing space, which will allow to form the price of goods and services that increases in the first case (location) from the additional costs for rent and additional profit for the uniqueness of receiving a service in this area or increasing due to the impression of a product or service and overlapping cost of services. In the second case, the price of the service is adjusted relative to additional costs and profits for the originality of the provision of impression services. That is, we can consider differential rents of the first and second order taking into account the environmental factor. Rent in the conditions of the economy of experience - additional income received by the entrepreneur in excess of a certain profit for the uniqueness of the location of his activities and capital; the formation of environmental rents, when considering the natural resource potential, is due to more favorable location conditions in which one entrepreneur is in front of another, not in equal conditions. Aim and tasks. The purpose of the article is to determine the economic and environmental marketing space in the context of the development of the economy of experience by substantiating the theoretical and scientific-practical foundations of the formation of the mechanism of economic and environmental innovative development. Research results. Issues related to the “economy of experience” make it possible to go to that level of economic development that allows you to take advantage of the competitive advantages of this enterprise. When considering the innovation and ecological space, competitive advantages can be used more effectively in terms of attracting impressions to meet the needs of both the B2B, B2C market and international markets. Impression marketing is an additional human activity that relates to the market in the conditions of fierce competition and a saturated market, when its principles serve as the only possible way to ensure profitability and plus additional profitability of production, growth and development of the enterprise. Market orientation determines the main areas of economic activity and evaluates its results by the value of the final income. A distinctive feature of such a service is that it can exist only with the relationship between the buyer of the service, the manufacturer of the service and the “additional service”, which does not always depend on the manufacturer of the service, but is formed depending on the location, historical value of the place or the unusual nature of the service , that is, from the uniqueness of the provision of this service. So, in fact, the consumer pays for a pleasant, sometimes unforgettable experience, and the producer (owner) of this service overpays (relative to the average price level) for rent or for the purchase of additional fixed assets (or additional investments). The manufacturer must have compensation for the "overpayment" and, of course, additional profit. So, the consumer pays extra money for an additional service-impression, and the owner also pays extra either for renting a room or for the additional supply of this service, that is, “impression” is the additional costs that are reflected in the price of the goods. An impression in the economic sense is additional costs and additional profit. Only ecologically high-quality goods and the same high-quality environmental services are in real demand in the market and can attract consumers. Proceeding both from the interests of society as a whole and each member of the society, it is necessary to use new forms of organizing production, business and labor, improving the structure of production and economic activity, taking into account national characteristics of nature management. The condition for the formation of environmental rents is not only the qualitative and quantitative characteristics of the resource (resource-goods - land), but also the environmental characteristics of this resource and products grown on this site. Therefore, with the expenditure of equal capital, they give a different quantity and quality of products. Ecological rent can be formed on the worst land fertility, but the best environmental characteristics. At the same time, lands of higher categories can be removed from agricultural circulation in connection with an environmental disaster. Therefore, in an economy of experience, when determining the price of “decision making”, environmental components must be taken into account, however, environmental degradation, depletion of natural resources, and excessive pollution indicate failures in the market mechanism. The economics of experience in modern conditions can change this negative practice. Conclusion. In modern conditions of economic development, a fundamentally new environmental policy of the state is needed, which would clearly define the strategy and tactics for improving relations between society, production and nature, the optimal combination of environmental, economic and marketing positions. In this regard, multidimensional studies of marketing systems that are part of integrated socio-ecological-economic systems, combined by information flows, are needed. In the process of formation of market structures of the economics of experience, the task is to combine the interests of the economy, society and improve the environment. Reducing pollution and conserving natural resources becomes beneficial to the economics of experience. If earlier the interests of economics and ecology were located in the plane of conflicts, now in the ecological and economic space their interests coincide: the producer receives additional profit, while improving the environment.
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Laureti, Tiziana, Michela Piccarozzi i Barbara Aquilani. "The effects of historical satisfaction, provided services characteristics and website dimensions on encounter overall satisfaction". TQM Journal 30, nr 3 (9.04.2018): 197–216. http://dx.doi.org/10.1108/tqm-07-2017-0080.
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Purpose The purpose of this paper is to study the real role of historical satisfaction (HSat), i.e., satisfaction only deriving from past experiences, excluding the most recent, in B2C service contexts when services are experienced offline, while the actual services are purchased online through the service providers’ website. Design/methodology/approach The proposed conceptual framework was tested by focusing on a particular travel industry firm which is responsible for providing travel services as well as managing the website where these services are purchased. The study population included customers who had purchased at least two travel tickets during the last 12 months online. In order to reduce possible self-selection bias and to improve the generalizability of the web survey findings, post-stratification was applied. The measurement model was evaluated by using confirmatory factor analyses. The direct and indirect effects of HSat on encounter overall satisfaction (EOS) were analyzed using structural equation modeling. Findings The direct effect of HSat on EOS was observed to be higher than its indirect effect through offline service dimensions and website dimensions. It was also observed that offline service dimensions have a direct impact on EOS, while they do not have an indirect impact since the website dimensions do not have a direct effect on EOS. Research limitations/implications Historical satisfaction is really important in building EOS for services purchased previously online but experienced offline. Practical implications The results could provide managers with useful tools for allocating resources and also build an even higher level of EOS. They also shed light on how HSat molds offline service perception for services sold online. Originality/value To the authors’s knowledge, only one empirical paper focused on “historical satisfaction,” while no studies have taken into consideration the fact that service offline dimensions and e-customer satisfaction could be indirectly linked by website quality dimensions, the issue studied in this paper.
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Dono Saputro, Prasetyo. "PEMANFAATAN E-COMMERCE BUSINESS TO CONSUMER (B2C) MARKETPLACE UNTUK PENGEMBANGAN USAHA MIKRO,KECIL DAN MENENGAH (UMKM)". JKIE (Journal Knowledge Industrial Engineering) 7, nr 1 (9.06.2020): 1–10. http://dx.doi.org/10.35891/jkie.v7i1.2092.
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In welcoming the Industrial Revolution 4.0 marked the era of the digital economy (Digital Economy Era). The new economic era is characterized by the application of information technology in carrying out its economic activities. Internet users in Indonesia aged 13-18 years = 16.68%, age 19-34 years = 49.52%, age 35-54 years = 29.55%, age> 54 years = 4.24%. And the number of internet users by sex, male gender is = 51.43%, female gender is = 48.57%. The use of the internet today has even penetrated into the e-commerce market place system which is a sale and purchase of goods / services through electronic networks (internet). Transactions through e-commerce involve 3 parties, namely: suppliers / partners, website managers (our company), and customers (customers). The data on internet usage are as follows: looking for prices = 45.12%, helping jobs = 41.04%, buying information = 37.82%, buying online = 32.19%, looking for work = 26.19%, banking transactions = 17.04%, selling online = 16.83%. The stages that occur in e-commerce market place are: (1) Orders are made online (carried out by the buyer); (2) Confirming payment (carried out by the buyer); (3) Checking the condition of the stock of goods (carried out by the seller); (4) Arranging the delivery of goods (arranging shipping services provided by the e-commerce marketplace system, usually carried out by the seller); e-commerce market place, the goal is that customer trust can be achieved / fulfilled)
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HUANG, J. K. "B2C E-COMMERCE CUSTOMIZED LOGISTICS AREA INVENTORY ALLOCATION STRATEGY BASED ON CONSTRAINED CLUSTERING ALGORITHM". Latin American Applied Research - An international journal 48, nr 3 (31.07.2018): 217–22. http://dx.doi.org/10.52292/j.laar.2018.231.
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Logistics network includes regional logistics network and urban logistics network. In this paper, the urban logistics network is taken as the research object. With the improvement of the consumption level of the residents, the attention to quality has become an important reference standard for consumers to choose e-commerce, which makes the electric business shift from "price war" to "service war". Compared with past purchases in physical stores, most consumers prefer to choose convenient and fast online shopping. As a result, the size of the online shopping market has increased rapidly. According to statistics, the growth rate of the online shopping market in the past five years is over 100%, and the growth rate will slow down in the next few years, but it will still maintain steady growth. The importance of logistics for an e-business enterprise is obvious. The improvement and perfection of logistics distribution network is imminent. Scholars at home and abroad have studied this aspect for a long time. This research is based on the optimization of ecommerce logistics distribution network. By summing up the ideas and solutions proposed by researchers at home and abroad for this problem, and combining with the actual situation, a method of optimizing the B2C e-commerce logistics distribution network is designed. Considering the special traffic situation and the actual order demand in the city, the distribution area division, the distribution site stratification, the vehicle routing optimization and the logistics network optimization model are set up, and a combination of various methods is used to solve the problem.
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Cotarelo, Mitxel, Haydeé Calderón i Teresa Fayos. "A further approach in omnichannel LSQ, satisfaction and customer loyalty". International Journal of Retail & Distribution Management 49, nr 8 (10.02.2021): 1133–53. http://dx.doi.org/10.1108/ijrdm-01-2020-0013.
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PurposeThe purpose of this research is to analyse the LSQ in the context of three different omni-channel purchasing scenarios while considering four dimensions (timeliness, availability, condition and return of the product) and to assess their impact on customer satisfaction and loyalty. In addition, an evaluation of the relationship between satisfaction and loyalty in the mentioned omni-channel scenarios is investigated.Design/methodology/approachA mixed two-phase research methodology is proposed: an initial qualitative analysis with six focus groups followed by quantitative research through surveys with a sample of 323 individuals. The proposed scales were tested for three purchase scenarios: “buy-online-ship-direct” (BOSD), “buy-online-pickup-in-store” (BOPS) and “buy-in-store-ship-direct” (BSSD). The data were analysed using partial-least squares structural equation modelling (PLS-SEM) techniques.FindingsIn an omni-channel context, the most important element of the logistics service deriving in satisfaction was timeliness for all the scenarios. The return-of-product dimension of LSQ was relevant for satisfaction in “ship-direct” scenarios, while the availability dimension was only relevant for customer loyalty in the BOPS scenario. Customer satisfaction had a positive impact on loyalty in the three purchasing scenarios.Practical implicationsThese results might provide guidance to managers in order to improve not only logistics procedures and processes but also their relationships with their customers. Moreover, retailers need to account for return policies in ship-direct channels, prioritize punctuality and adapt delivery terms to ensure product availability.Originality/valueThis work represents a progress in LSQ research in the B2C omni-channel environment by extending its study to a previously untested purchasing scenario (BOSD) and including a fundamental and insufficiently explored dimension of the LSQ: the return.
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Niknamian, Sorush. "The Use of Customer value changing trends in business analysis". Quantitative Economics and Management Studies 1, nr 2 (13.06.2020). http://dx.doi.org/10.35877/454ri.qems1299.
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With the development of competition in business and also today’s rapid changes in competitive market, understanding these changes are the key factor of being more efficient in markets. CRM which is known as basic structure for describing customer’s needs for efficiently understand customer’s behavior and finely get the maximum of market share and profit. There are major differences between B2B and B2C businesses such as long term purchase cycle, purchase interests and the amount of the transactions. These differences needs more interactive strategies. The knowledge that gets from CRM is extremely related to market changes. In recent years data mining increasingly help organizations to get and understand customer’s behavior. But with the rapid changes in market these procedures must be change too. Change mining as the higher order of data mining tries to get knowledge by analysis patterns instead of data. In this paper we attempt to calculate customer’s value by using RFM model and K-MEANS clustering method and then analysis changes in deferent time periods. We tries to find out cluster transitions and most frequent customer value changing trend for proactive decision making. For this purpose we use customer purchase transactions in insurance industry which are gathered in 3 years.
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Mendela, Iryna. "DROPSHIPPING OPPORTUNITIES IN BUSINESS". Business Navigator, nr 4(65) (2021). http://dx.doi.org/10.32847/business-navigator.65-13.
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The article highlights the definition of dropshipping, provides a diagram of a dropshipper, shows models of the dropshipper entering the B2C and B2B markets. The essence of the requirements for the dropshipper on the market is clarified and the creation of the importance of its brand is shown. Dropshipping is one of the models of doing business, when the entrepreneur may not have stocks of goods in the warehouse, in fact, there may be no warehouse at all, but buyers order the goods in the online store. When the dropshipper receives an order to purchase goods, then he or she can buy goods from the supplier or even transfer the customer’s data to the supplier, who in turn makes the sale and delivery, and the dropshipper deducts the agreed percentage of sales. Dropshipping is beneficial to all participants in the process. The dropshipping process is traditionally reduced to the following scheme: the initial stage of concluding a contract with the supplier; creation of an online store and further work on promotion; attracting buyers and concluding sales agreements; transfer of orders through the site to the supplier in a way that is usually agreed in advance; the dropshipper sends the completed order to the specified recipient. With such an arrangement, you can easily open your own online store without being a manufacturer of goods. An entrepreneur in the organization of mediation usually focuses on marketing and promoting himself or herself as a businessman, and also begins to work more actively to increase sales channels. In Ukraine, dropshipping is considered to be the safest way to trade. Entrepreneurs are attracted by such advantages as the absence of the need to find premises for rent, as well as the lack of staff, i.e., the absence of the need for large financial investment at the start. The main tool for starting sales through dropshipping is the Internet. Suppliers see real benefits from such cooperation, so are willing to respond to offers. Sites that work on this model are gradually filling free market niches. And even large online stores are partially switching to such a system of cooperation with manufacturers.
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PRADHUMNA MALPANI et al. "CRITICAL ANALYSIS OF CONSTITUTIONAL VALIDITY OF LIABILITY TO DEDUCT TAX AT SOURCE (TDS)". Russian Law Journal 11, nr 1S (27.03.2023). http://dx.doi.org/10.52783/rlj.v11i1s.501.
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Tax is a levy imposed by a government on the income of citizens of a State for which the government does not directly support the taxpayer. It has been a major source of government’s revenue be it Income Tax, GST, Wealth Tax etc. Government has adopted various methods of tax collection one of which is Tax deduction at source (TDS). It is an instrument designed for quick and smooth collection of tax due to the authorities from the taxpayer. The objective of TDS could be said, in general, to be maximization of revenue collection while minimizing the cost of collection. This approach is generally followed in B2B transaction where the purchaser has to pay the government a certain percentage of amounts directly after deducting the said amount from the purchase consideration. The Government has introduced this method to reduce the cost of collection. But the cost which is reduced for the government is imposed on such businesses who are a mere third party to the transaction, a medium between tax-payee and the government. The government has two agencies for tax collection, one being designated tax officers from the government and the other being private tax deductors. The former is paid for his services rendered to the government while the latter receives no such remuneration; however, the latter can be penalized in forms of fine, punishment for negligence or some other error which is not the case with the former. There is a possible and substantial violation of Article 14. Moreover, Article 23 of the Indian Constitution forbids any kind of Bonded / Forced Labour on Indian people. Which makes us think, whether payment of tax on behalf of the other party comes under the ambit of forced labour? Therefore, this paper aims to investigate the scope of TDS provisions under the Income Tax Act, 1960 in light of Article 14 and Article 23, in order to further investigate the Constitutionality of the provisions and taxation procedure as a whole.
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Chen, Yong Geng. "B2B, B2C and Virtual Enterprise Management Systems". Journal of Enterprise Business Management, 5.12.2020, 118–27. http://dx.doi.org/10.46532/jebm.20201205.
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This research paper provides a detailed evaluation of the business concepts in Electronic Commerce (E-Commerce). The concept of E-Commerce defines the exchange of goods and services with monetary value between consumers and companies. E-Commerce is a web-based catalogue whereby buyers can possibly place order and sellers possibly accept payments. E-Commerce incorporates two forms of business: Business-to-Business (B2B) and Business-to-Consumer (B2C), which provides a definition of the commerce transactions between enterprises, such as between the wholesalers and the manufacturers or the retailers. B2C E-Commerce provides enterprises with the model which allows businesses to deliver purchasers to the relevant merchants and achieve from the commission rewards given by the merchants. This paper evaluates two forms of business with relation to management of Virtual Enterprises (VE) in the field of E-Commerce. The paper will end with an analysis of VE before projecting future directions for health of B2B and B2C in business.
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Hart, Kevin. "E-Commerce Systems and Configuration Management for Virtual Enterprises". International Journal of Advanced Information and Communication Technology, 5.11.2020, 178–87. http://dx.doi.org/10.46532/ijaict-2020035.
Pełny tekst źródłaStreszczenie:
This research paper provides a detailed evaluation of the business concepts in Electronic Commerce (E-Commerce). The concept of E-Commerce defines the exchange of goods and services with monetary value between consumers and companies. E-Commerce is a web-based catalogue whereby buyers can possibly place order and sellers possibly accept payments. E-Commerce incorporates two forms of business: Business-to-Business (B2B) and Business-to-Consumer (B2C), which provide a definition of the commerce transactions between enterprises, such as between the wholesalers and the manufacturers or the retailers. B2C E-Commerce provides enterprises with the model, which allows businesses to deliver purchasers to the relevant merchants and achieve from the commission rewards given by the merchants. This paper will evaluate the two forms of business with relation of management of Virtual Enterprises (VE) in the field of E-Commerce. The paper will end with an analysis of VE before projecting future directions for health of B2B and B2C in business.
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AL-Shboul, Moh'd Anwer. "Better understanding of triadic supply chain relationships through power dynamics in manufacturing firms context: evidence from case study approach from a developed country". Journal of Manufacturing Technology Management, 28.08.2023. http://dx.doi.org/10.1108/jmtm-01-2023-0019.
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PurposeThis study tries to investigate and examine the extent of power dynamics of diverse actors in supply chains (SCs) in affecting the (un)stable connections within the logistics service providers (LSPs) triad in manufacturing firms (MFs) in Australia as a developed country.Design/methodology/approachThis study adopted a qualitative research approach by conducting 28 face-to-face semi-structured interviews, which was performed over a five-month period, between May and October 2022 with the targeted respondents via several Case MFs studies focusing on the triadic SC relationships through the power dynamics of LSPs (e.g. Case 1/MF-A, Case 2/MF-B, Case 3/MF-C, Case 4/MF-D and Case 5/MF-E) in order to gather primary data from the perspectives of logistics service clients, providers and suppliers that are dealing with MFs in Australia country. Interviewees were selected based on their knowledge, professional, expertise and tasks that are related to the study context if they are from MFs and/or LSPs. The researchers performed NVivo 12 Software as a tool for analyzing the collected primary data from the targeted interviewees, thus using a purposive sampling approach. This study constitutes a cornerstone for a conceptual exploration of the field of B2B and as it expands existing fields of broadcasting and investigation that focus on B2C within the manufacturing firms' context.FindingsThe findings clearly show the importance of stable purchase volume and resource ability for a focal company in the logistics triad. This leads it to have a strong long-term relationship through monitoring its partners and curbing evolutions in different dyads.Practical implicationsIdentifying influential factors offers complementary insights to practitioners for depicting the SC relationship dynamics using the dominant power used by logistics service providers. Such findings encourage investigating an issues in emerging countries.Originality/valueThe study provides an extending novel piece of work on how to establish the relational embeddedness of two dyads through the power dynamics of the dominant player represented by LSPs that can significantly affect the triadic SC relationships in manufacturing firms (MFs). Such a perspective seems not to be similar to the classical standpoint in the SCM literature, in which the LSPs as a dominant and dynamic power derived from bridging the customer-supplier sustainable dyads relationship in the MFs context.
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Setia Ningsih, Agusti, i Chaznin R. Muhammad. "Usulan Perbaikan Sistem Perencanaan Produksi dan Pengendalian Inventory untuk Memenuhi Permintaan Produk Mukena (Studi Kasus: CV. Asri Collection)". Bandung Conference Series: Industrial Engineering Science 3, nr 1 (28.01.2023). http://dx.doi.org/10.29313/bcsies.v3i1.6280.
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Abstract. CV. Asri Collection is a company that produces mukenas. The resulting mukena products are grouped into 1 family and 3 items consisting of dop mukena, catalia mukena, and armany mukena. This company has a strategy to respond to the make to stock (MTS) market, namely a strategy to respond to the market carried out by the company by absorbing production first, then the product is made into stock by the company. The business relationship carried out by the company is business to business (B2B), namely business relations that sell products to distributors. The problem faced by the company is ordering raw materials that do not meet requirements which causes the quantity of products produced to often experience overproduction or backorders. This research focuses on production planning and inventory control with the aim of proposing an appropriate production planning and inventory control system in order to meet the demand for mukena products. The stages carried out in this research are forecasting, aggregate planning, disaggregation which results in a master production schedule to find out when production is carried out, conducting feasibility tests with Rough Cut Capacity Planning, controlling raw material inventory with Material Requirement Planning. The results of this study are that the company's production planning proposal must produce 4,300 units of mukena every month based on the main production schedule. And it is difficult to control inventory by ordering 7 times in 10 periods. Thus the company can save expenses on the purchase of raw materials of IDR 20,771,590 based on the difference in the total cost of drawing inventories of IDR 2,772,420,000 with the total cost of current inventories of IDR 2,793,191,590.
Abstrak. CV. Asri Collection merupakan perusahaan yang memproduksi mukena. Produk mukena yang dihasilkan dikelompokan menjadi 1 familly dan 3 item yang terdiri dari mukena dop, mukena catalia, dan mukena armany. Perusahaan ini memiliki strategi merespon pasar make to stock (MTS), yaitu strategi merespon pasar yang dilakukan oleh perusahaan dengan mengedepankan produksi terlebih dahulu kemudian produk tersebut dijadikan stok produk oleh perusahaan. Hubungan bisnis yang dilakukan perusahaan yaitu business to business (B2B) yaitu hubungan bisnis yang menjual produk kepada distributor permasalahan yang dihadapi perusahaan adalah pemesanan bahan baku yang tidak sesuai kebutuhan yang menyebabkan kuantitas produk yang dihasilkan sering mengalami overproduction atau backorder. Penelitian ini berfokus terhadap perencanaan produksi dan pengendalian inventoryyang memiliki tujuan mengusulkan sistem perencanaan produksi dan pengendalian inventory yang tepat agar dapat memenuhi permintaan produk mukena. Tahapan yang dilakukan dalam penelitian ini yaitu dengan melakukan peramalan, perencanaan agregat, disagregasi yang menghasilkan jadwal induk produksi untuk mengetahui kapan waktu produksi dilakukan, melakukan uji kelayakan dengan Rough Cut Capacity Planning, melakukan pengendalian persediaan bahan baku dengan Material Requirement Planning . Hasil dari penelitian ini yaitu usulan perencanaan produksi perusahaan harus menghasilkan 4.300 unit mukena setiap bulannya berdasarkan jadwal induk produksi. Dan usulan pengendalian inventory dengan melakukan pemesanan sebanyak 7 kali dalam 10 periode. Dengan demikian perusahaan dapat menghemat pengeluaran untuk pembelian bahan baku sebesar Rp20.771.590 berdasarkan selisih total inventory cost usulan sebesar Rp2.772.420.000 dengan total inventory cost saat ini sebesar Rp2.793.191.590.
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., Jagdish Bhagwat, i Anurag Tiwari. "A Study on the Customers Perception for the purchase of School Bus: A Pseudo B2B Marketing Scenario". MANTHAN: Journal of Commerce and Management 5, nr 2 (22.12.2018). http://dx.doi.org/10.17492/manthan.v5i2.14322.
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Business to Business (B2B) marketing activity is radically different from traditional Business to Consumer marketing for many reasons, for example, large quantities are involved, repeat orders, long term relationship, sound technical knowledge with both the parties on product features, performance etc. However, some B2B marketing activities have an uncommon feature i.e., for some products, the customer may not possess sound technical knowledge about the product. Marketing and purchase of school buses is one such product. In this case, the marketers do possess sound knowledge of the product but the customer is usually unaware of the technical features and attributes. The information possessed by the customer often varies according to the location viz. urban, semi-urban and rural location. This research addresses customer perception on various technical issues in purchase of school buses in Indore region for these three distinct groups.
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Kim, Naeun Lauren, i Byoungho Ellie Jin. "Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?" Journal of Fashion Marketing and Management: An International Journal ahead-of-print, ahead-of-print (5.08.2020). http://dx.doi.org/10.1108/jfmm-11-2019-0265.
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PurposeOne of the major concerns in the emerging phenomenon of collaborative consumption (CC) is the issue of contamination (i.e. feeling “grossed out” when sharing items with others). Guided by the law of contagion and the consumer contamination effect theory, this research investigated the ways in which companies can manipulate in order to reduce the negative contamination when renting or purchasing used fashion items from others. Specifically, this research examines this issue of contamination through the ownership type of the shared goods (e.g. corporate-ownership or B2C exchange, and consumer-ownership or C2C exchange) and its effect on consumers' CC intentions in two distinct sharing contexts (i.e. rental and secondhand purchase).Design/methodology/approachA total of 181 American female consumers were assigned to an experimental CC scenario, and their rental/secondhand purchase intentions were compared through ANCOVA analysis.FindingsIn both rental and secondhand purchase contexts, consumers displayed greater intentions to shop in B2C setting (i.e. corporate-ownership) with no direct contact with the previous owner, than in C2C setting (i.e. consumer-ownership) with a greater association with the previous owner and the shared items. Such inclination was more prevalent when purchasing a shirt than a handbag, suggesting that consumers feel more grossed out when there is greater physical contact with the shared item.Originality/valueThe findings of the study suggest a possible solution to alleviate the contamination effect, and the discovery of the degree of contact as a moderator provides new insight into contamination research.
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Buzhymska, Kateryna, i Iryna Tsaruk. "DEVELOPMENT OF INTERNET TRADING IN THE AGE OF DIGITALIZATION". State and regions. Series: Economics and Business, nr 2(119) (2021). http://dx.doi.org/10.32840/1814-1161/2021-2-5.
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The article clarifies the concept of e-commerce and its significance in the modern conditions of the digital economy. It is proposed to consider e-commerce in the modern digitalization environment as a special business model that is rapidly evolving, constantly modernized and has its own characteristics. It is established that business on the Internet should cover the following aspects: establishing contacts with the target audience of customers by attracting attention (advertising, bright site design, etc.), selling goods and services, ensuring full control over payment, delivery and after-sales service. The set of economic, social, electronic-technological, organizational-legal nature factors influencing the spread of e-commerce is generalized. More than ten types of business models suitable for e-commerce have been identified, among the main and most used of which are the following models: B2C – company-consumer; B2B – company-company; C2B – consumer-company; C2C – consumer-consumer. The modern tendencies of formation and development of Internet trade in the world and in Ukraine in the conditions of a viral pandemic are investigated. The factors that will affect the additional growth of online sales in Ukraine are listed in the order of their consideration, among which the following are highlighted: new buyers on the Internet; insulation at home; increase in the frequency of purchases in the month following the isolation; the transition of some people to remote work; growth of online sales of everyday goods; falling purchasing power and consumer activity in the market. Proposals for further development of e-commerce in Ukraine are substantiated, among which are: continued formation of communication and telecommunication infrastructure; revision and harmonization of the current regulatory framework in the field of e-commerce; stimulating the development of online applications for business; organization of events on teaching the Internet and information technology in business; conducting information and educational campaigns among citizens; promoting the development of the electronic money market and the promotion of electronic wallets, etc.
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Bartolović, Višnja, Ivana Bratanić i Sandra Mrvica Mađarac. "ONLINE REPURCHASE INTENTION OF STUDENT POPULATION - FINDINGS IN THE REPUBLIC OF CROATIA". EMC Review - Časopis za ekonomiju - APEIRON 23, nr 1 (21.05.2022). http://dx.doi.org/10.7251/emc2201008b.
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Increasing the share of young generations in the world’s population increases the share of generations that function quite well in the virtual environment. There is growing competition among entrepreneurs developing the concept of online sales. The increasing competition also increases the importance of creating an excellent shopping experience to attract new customers and retain existing customers.The primary purpose of the research was to identify the connection between the online repurchase intention of students with previous shopping satisfaction, the assessment of the usefulness of offers, following the recommendations and reviews of other customers, and the sense of security and protection of students online. The research involved 101 students: students from the STEM field, students of social sciences and humanities. Four starting hypotheses were confirmed: a statistically significant association was identified between online shopping satisfaction and the use of repeat online shopping platforms in the future (rs=,616, p,05). Respondents who are satisfied with online shopping express their intention to continue to use online shopping platforms in the future. Furhtermore, statistically significant correlation was identified between the assessment of the usefulness of product offerings through online portals and future intentions to use online shopping platforms (rs=,597, p,05). Respondents who find product offerings via the online portal useful express intentions to reuse online shopping platforms in the future. A statistically significant correlation was found between students’ decisions to repeat online purchases and following recommendations from other users (available reviews, rs=.228, p.05). Young people who express a higher intention to buy through online platforms in the future are more likely to follow the available user reviews about online shopping. A statistically significant association between the feeling of protection when shopping online and the intention to repeat online shopping in the future was confirmed. Young people who feel more protected when shopping online express a higher intention to repeat online shopping in the future. These findings have practical applications for companies developing online shopping in the B2C segment. Companies that deal with online sales must focus on customer satisfaction with online shopping, useful offers, positive reviews and recommendations of current users, and investing in ensuring the safety and protection of customers when shopping online. It is recommended in further research to provide a larger sample of respondents, a geographically broader scope of the research area. It would be necessary to include in the sample respondents of different ages, not just students or young people, in order to ensure as much diversity of the sample as possible. In this way, the conclusions could apply to the general population. The student population and young people are only one segment of the final consumption market.