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Artykuły w czasopismach na temat "Publicité native"
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Baillargeon, Dany, Alexandre Coutant, Marie-Eve Carignan, Elyse Dionne i Mikaëlle Tourigny. "Confrontations et convergences éthiques entre marketing et information autour de la publicité native". Revue Communication & professionnalisation, nr 5 (5.12.2017): 28–53. http://dx.doi.org/10.14428/rcompro.vi5.863.
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La perméabilité de la division information/publicité dans les salles de rédaction fait récursivement l’objet de débats au sein de l’industrie journalistique. Mus par des logiques différentes, univers marketing et journalistique sont supposés se prémunir de toute influence mutuelle. L’arrivée des plateformes socio numériques, l’éclatement du modèle économique des médias d’information et l’irritation face à l’intrusion publicitaire et les stratégies de blocage encouragent de nouveaux chevauchements, dont la publicité native (PN). Les différentes justifications ou critiques de cette technique controversée constituent une entrée pour analyser le rapport à l’éthique des deux professions, journalisme et marketing. Cette communication propose d’interroger ce phénomène par une double analyse. D’abord en repérant dans le discours des professionnels du marketing et de l’information les différentes rationalités entourant l’utilisation, ou non, de la PN. Ces rationalités sont ensuite adossées aux codes, chartes et guides déontiques. Au final, nous arguons que les guides actuels sont insuffisants pour encadrer le bouleversement professionnel qu’engendre la PN, entre autres sous la force de tensions séculaires, mais fortement bousculées par des rationalités convergentes. Ce paradoxe semble se solder par l’arrivée d’un nouveau type de professionnel, le producteur de contenu. Nous ouvrons quelques pistes pour explorer plus avant cette transformation professionnelle.
Mots Clés : publicité native, journalisme, analyse de discours, éthique
The porousness of the information/advertising division in newsrooms is a recursive topic of debate in the journalism industry. With their distinct logics, the worlds of marketing and journalism are supposed to guard against any mutual influence, as enshrined in ethical codes and charters. But the rise of social media platforms, the fragmentation of the economic model of the news media, the irritation of advertising intrusion, and the ad blocking software are encouraging new overlaps, one being native advertising (NA). The various justifications or criticisms of this controversial technique constitute for us the entry point to analyze the ethics of both journalism and marketing in regard of NA. First, we identify, within the discourse of both marketing and information professionals, the different rationalities surrounding the use or non use of NA. These rationalities are then compared to codes, charters and deontic guides in use. In the end, we argue that the current guides are insufficient to frame the professional upheaval that NA generates, under the force of deep-rooted tensions, now strongly shaken by convergent economical rationalities. This paradox seems to result in the arrival of a new type of professional, the content producer. We open up some avenues to explore this professional transformation further.
Keywords: Ethics, deontology, native advertising, marketing, journalism
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Floyd, Jacob. "Negotiating Publicity and Persona: The Work of Native Actors in Studio Hollywood". American Indian Culture and Research Journal 42, nr 3 (1.07.2018): 119–35. http://dx.doi.org/10.17953/aicrj.42.3.floyd.
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The majority of scholarship regarding Native Americans and film has focused on the images of Native Americans as constructed by non-Native filmmakers, but how might we better understand the careers of Native people working as actors in studio Hollywood? I propose studying film publicity material to find traces of the labor and negotiations performed by Native actors as they constructed and maintained their personas. Examining both the construction of studio publicity and analyzing the content of publicity regarding Chief Many Treaties (Blackfeet actor William Hazlett), Chief Yowlachie (Yakama actor Daniel Simmons), Chief Big Tree (Seneca actor Isaac Johnny John); and Chief Rolling Cloud (Muscogee [Creek] actor Charles Brunner), I reveal how publicity material can contextualize actors' experiences and suggest ways that these Native performers used their personas to critique and influence their presences onscreen.
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Howes, David. "Combating Cultural Appropriation in the American Southwest: Lessons from the Hopi Experience Concerning the Uses of Law". Canadian journal of law and society 10, nr 2 (1995): 129–54. http://dx.doi.org/10.1017/s082932010000435x.
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AbstractCultural appropriation involves the unauthorized use of elements of another culture (e.g., voice, practices, image or name) to the appropriator's commercial advantage. Cultural appropriation is experienced by some Native American cultures as an attack on their integrity which jeopardizes their very survival. The case of the Hopi Indians of Arizona is examined. The essay goes on to explore and evaluate various recourses which Native American peoples might employ to check the vulgarization and commercialization of their culture—namely the right to privacy, copyright, and the right of publicity. It is concluded that, to maximize cultural preservation, the right of publicity should be deployed.
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Sioridze, Marine, i Ketevan Svanidze. "Cultural Heritage of Europeism in Georgian Publicist and Artistic Texts". Balkanistic Forum 33, nr 2 (1.06.2024): 268–81. http://dx.doi.org/10.37708/bf.swu.v33i2.18.
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Due to historical ill-fate, Georgia found itself cut off from European civilization and culture for a long time. The catastrophe caused by the fall of Constantinople in the 15th century placed Georgia under an aggressive Islamic siege, posing a mortal threat to the existence of its nation-state and at the same time cutting the spiritual and cultural arteries that historically connected Georgia with Europe. The process of “re-Europeanization” (Siradze, 2008, p. 213) was first systematically revealed in the Georgian writing of the so-called “transitional century” (the turn of the 18th-19th centuries) and spread in all spheres of life throughout the 19th century. It should be emphasized that for our leaders, Europeanism was essentially not a matter of social-cultural orientation or vector, but the return of Georgian culture to its native bosom, native living and mental space, the restoration of the natural path of development. The 19th century saw great interest in Europe and its literature. The term "Europeanism" has been established since the 1850s. As for the content of the term itself, when defining the essence of Europeanism, we rely mainly on the point of view of Friedrich Nietzsche that Europe, as a term denoting culture, refers to those peoples who have a common past with the Greek and Roman civilizations, in the form of the Bible and Christianity. If we take into account Nietzsche’s definition and compare it with the history of Georgia, it is easy to see that we really have reason to call ourselves Europeans. First of all. The present work is aimed at studying and fully presenting the history of European-Georgian relations; the role and significance of translation, journalism and fiction in bringing Georgia closer to Europe; the turning of the viewpoint of Georgian society towards European ideals and the struggle for the establishment of the cultural traditions of Europeanism.
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Guenier, Amily. "Student Initiative of Producing Their Own Mini Videos for Language Learning". International Journal of Computer-Assisted Language Learning and Teaching 13, nr 1 (10.02.2023): 1–15. http://dx.doi.org/10.4018/ijcallt.317929.
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This study explores how students produce their own mini videos using the target language to share experiences and communicate with native speakers. Multimodality is used as a theoretical approach. Class observations and in-depth interviews were used for data collection, which was analysed by theme. The research results indicate that students deem it the agency of their own learning rather than completing the assignments given by the tutor; they gain more from the discussions among their peers and native speakers than from giving the presentations in class only; watching and making comments on their own videos is visually and mentally stimulating, which triggers more thoughts and expressions. Students appreciate the cooperation among themselves, while they also find it challenging to manage their publicity. This research provides empirical evidence on how to encourage students' initiative to improve language skills and enhance intercultural communication competence, which sheds light on reshaping language and intercultural communication education.
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Shafiq, Qasim, Shaheena Ayub Bhatti i Ghulam Murtaza. "Re-reading Silko’s Ceremonies and American History". Global Regional Review IV, nr I (31.03.2019): 104–11. http://dx.doi.org/10.31703/grr.2019(iv-i).12.
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This article retrieves the history of Native American ceremonies to highlight the aboriginal ways of being. Using Leslie Marmon Silko’s Ceremony to retrieve the reality of the ceremonies, I argue how the myths inscribed in Native American contemporary writings are the social and cultural embedment of the ceremonies in which they were written and thus the knowledge of prehistoric times. I focus on Silko’s modern techniques to revive the myths of oral tradition to understand and publicize the truths of Native American ceremonial world. She explains the ceremony of 1955 with reference to the ceremonies incorporated in Laguna myths, thereby juxtaposing two different time periods: the pre-Columbian timelessness and the post-second World War fragmented tribal community in Laguna in 1955. To understand the overlapping of poetic-prose stories I explain the function of ceremony in the prosperity of the Pueblo and assimilate the present in the past and the future.
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Lorimer, Michelle. "“Turn Back the Noisy Wheels of Progress”". California History 101, nr 2 (2024): 46–67. http://dx.doi.org/10.1525/ch.2024.101.2.46.
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The interests of Euro-American people who supported assimilation campaigns and participated in heritage tourism converged in Southern California in the early 1900s. The visual culture illustrated in postcards created an alternative sense of place. It was based in Native exploitation that promoted modernization and celebrated assimilation programs. Local promoters, tourists, and new residents displaced Indigenous people from active roles in the cultural heritage. Promoters and tourists used sites imbued with Native life, such as the Sherman Institute and the California missions, to popularize romanticized histories of the region. While intended to be visually pleasing, postcards from Southern California in the late 1800s and early 1900s represented a socially constructed history that ignored the realities of these contested sites. Using appeals to nostalgia to frame superficial narratives of vanishing Native American cultures, boosters created a market for collectors that capitalized on cultural tourism. Together, this visual culture and the physical landscape of many of Southern California’s tourist sites attempted to publicize the success of Native assimilation. This visual culture highlighted the climate of the time, when writers and promoters applauded progress toward Americanization and brought those views to wide audiences.
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Šalda, Vitālijs. "Latviešu publicisti par izglītību dzimtajā valodā (19. gs. otrā puse)". Sabiedrība un kultūra: rakstu krājums = Society and Culture: conference proceedings, nr XXIII (16.08.2021): 97–105. http://dx.doi.org/10.37384/sk.2021.23.097.
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The issue of school education in the mother tongue, which is part of a wider issue of the rights of national minorities in a civilized society, is still topical in Latvia nowadays. In this respect, the attitude of Latvian publicists towards the education in native language in the second half of the 19th century may be of interest, as they largely articulated the wishes and demands of the people to the ruling regime, when Latvians were struggling to obtain education for their children in their mother tongue opposed to the offi-cial language of the state. Based on the study of Latvian periodicals of the second half of the 19th century, the author con-cludes, that speaking about the use of the mother tongue in schools, Latvian publicists defended both na-tional and classical liberal values. It was found that their arguments about the need for a consistent use of the mother tongue in the education system were still incomplete, but they cannot be scientifically denied even today.
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Bortnowski, Antoni. "Мировоззрение Василия Шульгина в контексте событий 1917–1919 гг. в Киеве". Kultury Wschodniosłowiańskie - Oblicza i Dialog, nr 8 (20.12.2018): 9–21. http://dx.doi.org/10.14746/kw.2018.8.1.
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Vasily Shulgin (1878-1976) was a Russian political activist of the beginning of the 20th century. He is also known as an active publicist and the author of several memoir books. Born in Kiev and considering himself a "little-Russian", Shulgin acted as a supporter of the unity of Ukraine and Russia and considered his native city as the cradle of "Russianness" as well as an integral part of the whole-Russian cultural circle. Shulgin's worldview, reflected in his memoirs devoted to the years 1917-1919, became the subject of this article.
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Jersild, Austin. "Rethinking Russia From Zardob: Hasan Melikov Zardabi and the “Native” Intelligentsia". Nationalities Papers 27, nr 3 (wrzesień 1999): 503–17. http://dx.doi.org/10.1080/009059999108984.
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Many non-Russians in the Russian Empire were active members of imperial educated society (obshchestvo), and they often conceived of the colonial advance of Russia as part of the march of the progressive West and “civilization” itself into the backward lands of the East. Reformist empire builders who criticized the brutal wars and population transfers that marked the conquest of the southern borderlands also emphasized the civilizing mission of the empire on its eastern frontier. This article explores the conception of Russia and its empire in the work of the Azerbaijani publicist Hasan Melikov Zardabi. Zardabi was genuinely enthusiastic about Russia and the prospect of an enlightened imperial future for the lands of the former khanates on the frontier of the Iranian and Ottoman empires. The unusual circumstances of his life, however, which included exile to his remote and native village of Zardob, a small fishing village on the Kura River to the west of Baku, compelled him to re-evaluate his estimation of Russia and the benefits of imperial rule. Zardabi learned from his experience in Zardob, and grew to rethink his earlier views about civilization and the Russian Empire.
Rozprawy doktorskie na temat "Publicité native"
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Gibert, Bertrand. "Nature morte et publicité : la photographie publicitaire d'objets seuls en France : 1980-1990". Bordeaux 3, 1993. http://www.theses.fr/1993BOR30036.
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La these porte sur les representaitions d'objets inanimes dans la photographie publicitaire de presse des annees 80 en france, en relation avec la nature morte picturale classique. Elle commence par un examen du genre pictural, sa definition, ses contenus manifestes et symboliques, les valeurs sociales qu'il manifeste et vehicule. La deuxieme partie est une etude des relations entre images - dans la sphere publicitaire et au-dela -, le croisement des genres et les modalites d'emprunts aux images anterieures. Enfin une analyse d'images significatives ouvre des directions de recherche sur la representation de l'objet, le jeu des allusions et l'affleurement des symbolismes anciens, - jusqu'a la reactivation des figures traditionnelles de la nature morte : la tentation des sens et la vanite des biens de ce mondeThis thesis is an approach of representations of inanimate objects in advertising pictures in the french press of the 'nineteen-eighties, in relation to classical still life. The first part deals with selection and symbolism of objects and their internal lay out in traditionnal oil painting. The second part, which includes figures and diagramm, focuses on inter-relationships between images within the sphere of publicity and beyond. The aim of the final section of this study is to point out references to past representations and highlight what objects epitomize, through analyses of a selection of significant publicity images
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Abidi, Soufien. "Les nοuveaux médias d'infοrmatiοn sur les RSΝ. Le cas des pure-players en Τunisie : Le cas des pure-players en Τunisie". Electronic Thesis or Diss., Normandie, 2024. http://www.theses.fr/2024NORMLH06.
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Notre recherche s’inscrit dans le contexte dynamique des médias numériques, où l’évolution constante de la production de l’information est une réalité incontournable. Dans ce paysage en mutation, les pure players d’information émergent comme de nouveaux acteurs médiatiques, proposant des contenus caractérisés par des formats et des styles narratifs hybrides qui repoussent les frontières traditionnelles de la production de l’information. Notre thèse se concentre spécifiquement sur l’un de ces acteurs, Faza.tn, un pure player tunisien 100% vidéo et 100% réseaux sociaux que nous choisissons comme cas d’étude pertinent dans ce phénomène médiatique particulier. Afin d’explorer en profondeur les spécificités distinctives de ces contenus tant sur le fond que la forme, nous avons mis en place une méthodologie de recherche combinant trois approches complémentaires. Premièrement, l’analyse quantitative nous permet d’obtenir une compréhension globale de la stratégie éditoriale pour les thèmes des sujets choisis, et les stratégies narratives marqués par une récurrence, ainsi que de la détermination des caractéristiques de forme. Deuxièmement, l’analyse de contenu nous plonge dans le décryptage des orientations éditoriales. Enfin, les entretiens semi-directifs nous permettent d’explorer les politiques éditoriales et les motivations au sein de Faza.tn. Notre objectif principal est d’évaluer dans quelle mesure ces contenus s’adaptent au journalisme mobileOur research is situated in the dynamic context of digital media, where the constant evolution of information production is an undeniable reality. In this changing landscape, pure players in information emerge as new media players, offering content characterized by hybrid formats and narrative styles that push the traditional boundaries of information production. Our thesis specifically focuses on one of these players, Faza.tn, a Tunisian pure player that is 100% video and 100% social media, which we select as a relevant case study in this particular media phenomenon. In order to delve into the distinctive characteristics of these contents in both substance and form, we’ve employed a research methodology that integrates three complementary approaches. Firstly, quantitative analysis allows us to gain a thorough understanding of the editorial strategy regarding selected topics, narrative patterns marked by repetition, and the identification of form attributes. Secondly, content analysis delves into unraveling editorial orientations. Lastly, semi-structured interviews afford us the opportunity to investigate editorial policies and motivations within Faza.tn. Our primary goal is to evaluate how well these contents align with mobile journalism
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Gontard, Raphaël. "La publicité extérieure : essai sur le régime et la nature juridique d'un moyen de communication commercial". Paris 1, 1998. http://www.theses.fr/1998PA010297.
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La publicité extérieure est à la fois un indice de la vitalité économique des lieux qui la reçoivent, un support émotionnel et esthétiques, un facteur indispensable de la ville à partir de laquelle se dessine la compétition commerciale nationale et européenne. Mais il reste à trouver un juste équilibre entre ses modalités d'exploitation d'une part, et le risque de prolifération de panneaux publicitaires qui affecte les centres urbains et la périphérie des agglomérations, d'autre part. Généralement définie comme le fait, l'art d'exercer une action psychologique sur le consommateur ; la publicité résiste mal à la tentation de la surenchère bien que sa capacité d'adaptation s'intègre à nos modes de vie. Ainsi, la dimension, voire l'utilité sociale reconnue à certains supports, épouse-t-elle les nouvelles exigences de perception des consommateurs potentiels. Comment concilier, dans ces conditions, la liberté d'expression, la liberté du commerce et de l'industrie et le respect de la sécurité, de l'esthétiques et du cadre de vie ? Que faire pour que la marque, le slogan ou l'enseigne puisse, dans un milieu fortement concurrentiel, se démarquer en délimitant des territoires de différenciation ? De l'arrêté d'octobre 1774 qui organisait l'affichage à Paris à la loi du 2 février 1995 sur les paysages, les pouvoirs publics ont tenté d'instituer des régimes juridiques adaptés, le dispositif le plus complet étant celui du 29 décembre 1979 relatif aux publicités, enseignes et pré-enseignes. Cette loi, en donnant aux collectivités locales la possibilité de se doter de règlements locaux, offre la faculté d'adapter la densité de supports publicitaires aux caractéristiques des lieux par la création d'un véritable zonage de la publicité. Enfin, le secteur s'est nouvellement organise mettant à jour des obstacles tant politiques, qu'économiques, sociaux, juridiques ou financiers. Dorénavant, la publicité extérieure, en tant que grand media, est aussi bien concernée par l'interpénétration de l'informatique que par les nouvelles critiques du contenu des messages et le débat correspondant sur la transparence, l'éthique, la responsabilité et la déontologie. Il fallait donc envisager une grille d'analyse, de compréhension et de prospective pour mesurer les enjeux juridiques attachés à cet incontournable moyen de communication commercialOutdoor advertising is at one and the same time an index of the economic vitality of those places in receipt of it, an emotional and aesthetic aid, and an indispensable factor for the which stands out both in national and european competition. However, it is necessary to achieve a satisfactory balance between the commercial possibilities and the risk of excessive proliferation of excessive proliferation of advertising posters both in urban centres and their periphery. Generally defined as + the art of exercising psychological pressure on the consumer ; advertising finds it difficult to resist the temptation to overdo things because of its capacity to adapt sucessfully to our ways of life. Thus, this capacity and even the social utility recognised at certain levels, will support the new demands of potential customers. How can one reconcile in these conditions freedom of expression, of and industry and the need for security, aesthetics and the quality of life ? What can one do so that the tradmark, the slogan or the sign is able, in a strongly competitive market, to stand out by defining its areas of difference ? From the decree of october 1774 wich organised bill posting in paris to the law of 2nd february 1995 concerning the landscape, the authorities have attempted to institute suitable legal regimes, the most complete being that of the 29th december 1979 concerning advertissements, shop signs and posters. This law, by giving local authorities the right to pass local regulations, meant that the level of publicity could be adapted to local requirements by creating advertising zones. At last this sector is reorganised bringing to light the obstacles whether political, economic, social, legal or financial. Henceforth, outside publicity, as a major advertising medium, is as much concerned by the penetration of computer technology as by the new criteria on the wording of advertisements and the corresponding debate on transparency, morals, responsability and ethics. One must therefore envisage a range of analyses, of understanding and economic forecasting, in order to calculate the legal stakes involved with this indipensable means of business communication
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Gagné, Emmanuelle. "La nature anthropomorphisée en publicité sociale pour encourager un comportement pro-environnemental : le rôle du souci empathique". Doctoral thesis, Université Laval, 2017. http://hdl.handle.net/20.500.11794/28285.
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Dans le but ultime d’encourager le comportement pro-environnemental, les campagnes d’information, plus particulièrement les publicités sociales pro-environnementales, ont souvent recours à l’anthropomorphisme – l’attribution de caractéristiques humaines à des entités non humaines, comme des composantes de la nature. Des études révèlent que l’anthropomorphisme encourage le comportement pro-social et pro-environnemental par l’intermédiaire de différents mécanismes, dont le souci empathique pour l’entité. À notre connaissance, cette relation n’a pas été montrée empiriquement dans le contexte de la publicité sociale; l'anthropomorphisme ayant été rarement étudié dans ce champ des causes sociales. Une expérimentation sur le terrain a permis d’examiner, d’une part, l’efficacité de publicités sociales avec anthropomorphisme sur le comportement pro-environnemental, et, d’autre part, le rôle médiateur du souci empathique dans la relation entre l’anthropomorphisme dans ces publicités et le comportement pro-environnemental. Cette expérimentation a été menée dans des salles de toilettes publiques d’un centre commercial et a inclus trois conditions : une condition témoin sans publicités et deux conditions expérimentales avec des publicités promouvant l’usage du séchoir plutôt que du papier à mains soit avec un arbre anthropomorphisé à l’expression humaine souffrante, soit sans anthropomorphisme. Dans les trois conditions, le comportement effectif – les moyennes estimées de feuilles de papier à mains consommées par visiteur des salles – a été mesuré. Notre étude compte parmi les rares où un comportement effectif a été directement mesuré dans le contexte de la publicité sociale dont le but suprême est l’actualisation de comportements plus responsables. Pour tester le rôle médiateur du souci empathique, un sous-échantillon de visiteurs des salles de toilettes a rempli un questionnaire, lequel a été administré dans les deux conditions expérimentales et a mesuré l’exposition aux publicités, le souci empathique, ainsi que le comportement auto-rapporté – l’usage du séchoir vs du papier à mains. Les résultats ont indiqué que la présence des publicités sociales a significativement fait diminuer la consommation moyenne de feuilles par visiteur, en comparaison à l’absence des publicités dans la condition témoin. L’anthropomorphisme dans les publicités n’a cependant pas augmenté leur efficacité globale. Or, les résultats du questionnaire ont révélé que l’anthropomorphisme a été efficace pour encourager un comportement pro-environnemental chez les individus de moins de 50 ans, mais pas chez ceux de 50 ans ou plus. Le souci empathique n’a pas expliqué, toutefois, l’efficacité de l’anthropomorphisme chez les individus de moins de 50 ans. Notre étude suggère que les publicités sociales encourageant un comportement pro-environnemental peuvent être efficaces et devraient exploiter l’anthropomorphisme, une stratégie peu coûteuse, dans des lieux comparables visités par les plus jeunes.To ultimately encourage pro-environmental behavior, information campaigns, more particularly social cause advertisements about the environment, often employ anthropomorphism – the application of human characteristics to nonhuman entities, such as natural entities. Anthropomorphism is believed to encourage pro-social and pro-environmental behaviors through various mechanisms, such as eliciting empathic concern for the entity. To our knowledge, empirical evidence on this relationship has been lacking in social cause advertising context, since anthropomorphism has rarely been studied in that field of social causes. A field experiment was used to examine, on the one hand, the effectiveness of social cause advertisements using anthropomorphism on pro-environmental behavior and, on the other hand, the mediating role of empathic concern between anthropomorphism in these ads and pro-environmental behavior. The field experiment was conducted in public restrooms of a shopping mall and included three conditions: a no-advertisement control condition and two advertisement treatment conditions in which the use of a hand-dryer was promoted over the use of paper hand towels either with a suffering, anthropomorphized tree or with no anthropomorphism. In the three conditions, the actual behavior – the estimated average use of paper hand towels per user – was measured. Our study is one of the few where actual behavior was directly measured in the context of social cause advertising, whose ultimate goal is to influence more responsible actual behaviors. To test the mediating role of empathic concern, a subset of restroom users completed a questionnaire, which was administered under both treatment conditions, and assessed exposure to the advertisements, empathic concern, and self-reported behavior – the hand-dryer vs. paper hand towel use. Results indicated that the presence of the social cause advertisements significantly decreased the average use of paper hand towels per user relative to the no-advertisement control condition. Anthropomorphism in the ads, however, did not increase their overall effectiveness. Questionnaire results revealed that anthropomorphism was effective in encouraging pro-environmental behavior with people younger than 50, but not with those over 50. Empathic concern did not, nonetheless, explain the effectiveness of anthropomorphism on people younger than 50. Our study suggests that social cause advertisements encouraging a pro-environmental behavior can be effective, and should employ anthropomorphism, a low-cost strategy, in comparable venues frequented by younger people.
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Nahon, John-David. "Cosmopolitique d’un espace public mondial. Projet de paix perpétuelle et transformation des relations internationales". Thesis, Paris 4, 2013. http://www.theses.fr/2013PA040258.
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Comment transformer la structure des relations internationales ? La structure des relations internationales se définit par l’absence de détenteur de la force légitime condamnant les nations à vivre dans un état semi-anarchique composé par le cycle de la guerre et de la paix.Pour résoudre ce problème, problème de la guerre et de la paix parmi les nations, nous convoquerons le modèle de la cosmopolitique, ancêtre de la sécurité collective, union des États et idéal d’une paix perpétuelle légitime et légale. En raison des failles de la cosmopolitique kantienne, et après une étude des grandes théories du cosmopolitisme contemporain – soit la démocratie cosmopolitique, le cosmopolitisme libéral et le cosmopolitisme républicain – nous tâcherons de défendre un projet d’union fédérale cosmopolitique formée par une Assemblée mondiale et une Cour de justice afin d’étendre la légalité, la publicité et la civilité – les trois principes de l’espace public – aux relations internationales. Comment faire émerger, dans le respect de la pluralité des nations, de la liberté des peuples, un espace public mondial grâce à une union cosmopolitique afin de matérialiser l’idéal de la paix perpétuelle ?Mots clés : cosmopolitisme, cosmopolitique, nationalisme, nation, État, État-nation, souveraineté, citoyenneté, espace public, légalité, publicité, civilité, mondialisation, modèle westphalien, sécurité collective, ONU, justice globale, société civile, fédéralisme, guerre et paixHow can the structure of international relations be transformed? The structure of international relations is defined by the absence of legitimate force and centralized executive power, which constrains nations to live in a semi-anarchical state characterized by a cycle of war and peace.To confront this problem – the problem of war and peace among nations – we will resort to the cosmopolitical model, the forerunner of collective security. Cosmopolitical is a union of States, the purpose of which is a legitimate and legal perpetual peace. Because of a number of flaws in kantian cosmopolitanism, and after a review of the main, contemporary theories in cosmopolitanism – cosmopolitan democracy, liberal cosmopolitanism and republican cosmopolitanism – we will defend a project of a federal, cosmopolitan union based on a worldwide Assembly and a Court of justice. Our goal is to adapt legality, publicity and civility – the three main principles of a public space – to international relations.How can we create – thanks to a cosmopolitan union – a worldwide public space, respectful of the liberty and plurality of people and nations, in order to make the project of perpetual peace happen?Key words : cosmopolitanism, cosmopolitical, nationalism, nation, state, nation-state, sovereignity, citizenship, public space, publicity, civility, globalization, westphalian model, collective security, United-Nations, global justice, federalism, war, peace
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Diallo, Marlyatou. "Protection de l'environnement : validité du Modèle étendu des processus parallèles (MEPP) lorsque la menace et la solution proposée sont de nature collective". Master's thesis, Université Laval, 2017. http://hdl.handle.net/20.500.11794/28139.
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Le Modèle étendu des processus parallèles (MEPP) sert de guide pour la conception de messages de peur visant à sensibiliser à des problèmes sociaux. D'après ce modèle, un message apeurant doit d'abord présenter une menace sérieuse et pertinente sans laquelle le message ne suscitera pas de réactions. Ainsi donc le modèle recommande de recourir à une forte menace à laquelle on adjoindra une forte efficacité pour provoquer les réactions les plus favorables. Au contraire, si on associe une forte menace à une faible efficacité, l'appel à la peur suscitera des réactions négatives. Nous avons voulu tester ces prédictions en recourant aux concepts de menace collective et d'efficacité collective plus adaptés au danger climatique. Les résultats de notre étude étaient en partie conformes avec le MEPP. Ainsi, le message qui contenait une forte menace collective et une forte efficacité collective était le plus persuasif. Cependant, le message qui présentait une forte menace collective et une faible efficacité collective ne suscitait pas plus de réactions négatives que le message forte menace/forte efficacité. En outre, contrairement à nos attentes, le message contenant une faible menace n'a pas suscité les réactions les plus faibles.
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Salvador, Peris Pau. "Els relats de la natura: el mirall publicitari". Doctoral thesis, Universitat Pompeu Fabra, 2008. http://hdl.handle.net/10803/7527.
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En aquesta tesi doctoral s'ha abordat la intricada relació entre la natura, el producte i el consumidor a través del mirall publicitari concebut com un instrument rellevant de construcció de valors culturals al si de la societat moderna. Per endinsar-se en l'objecte d'estudi, s'ha desenvolupat una sumària genealogia sobre els conceptes de mercaderia i natura al llarg de la història cultural. El treball s'ha organitzat en dos volums: un de principal on s'emmarca teòricament l'objecte d'estudi i es comenten les conclusions extretes a partir de l'anàlisi en el volum annex d'una mostra d'anuncis de diferents revistes dels principals nuclis de consum. L'interrogant fonamental que guia la recerca és: Quines són les imatges de la natura projectades en els anuncis i quins valors hi són adscrits?En aquest treball s'ha observat que existeix un tipus de natura "sobreestructural" utilitzada en un sentit ampli com a recer amb valors relacionats com la "seguretat", la "pau", la "protecció" o la "preservació" que esdevé un element transversal a totes les natures de marca (pràctica, utòpica, crítica i lúdica). Tanmateix, aquest paradigma dominant propi de la Modernitat comença a ser qüestionat per un tipus de natura incipient anomenada "bèstia" que no pot ser molestada perquè ens atacarà i ens destruirà.
En esta tesis doctoral se ha abordado la intrincada relación entre la naturaleza, el producto y el consumidor a través del espejo publicitario concebido como un instrumento relevante de construcción de valores culturales en el seno de la sociedad moderna. Para profundizar en el objecto de estudio, se ha desarrollado una sumaria genealogía sobre los conceptos de mercadería y naturaleza a la largo de la historia cultural. El trabajo se ha organizado en dos volúmenes: uno de principal donde se enmarca teóricamente el objeto de estudio y se comentan las conclusiones extraídas a partir del análisis en el volumen anexo de una muestra de anuncios de diferentes revistas de los principales núcleos de consumo. El interrogante fundamental que guía la investigación es: ¿Cuales son las imágenes de la naturaleza proyectadas en los anuncios y qué valores son adscritos?
En este trabajo se ha observado que existe un tipo de naturaleza "sobreestructural" utilizada en un sentido amplio como refugio con valores relacionados como la "seguridad", la "paz", la "protección" o la "preservación" que deviene un elemento transversal a todas las naturalezas de marca (práctica, utópica, crítica y lúdica). Sin embargo, este paradigma dominante propio de la Modernidad empieza a ser cuestionado por un tipo de naturaleza incipiente llamada "bestia" que no puede ser molestada porque nos atacará y nos destruirá.
In this doctoral thesis I have tackled the intricate relationship among the nature, the product and the consumer throughout the advertising mirror, conceived as a relevant instrument of building cultural values inside the modern society. In order to go deeply into the theme (object of study), I have developed a summary genealogy about the concepts of goods and nature along the cultural history. The work has been organized in two volumes: the main one, where the object of study fits into, and where conclusions are discussed. These are drawn from the analysis, made in the appendix, of a sample of some advertisements, published in several magazines of the main nuclei of consumption.
The fundamental question that leads the research is: Which ones are the images of the nature shown in the advertisements and which ones are the values embedded in?.
In this work I have noticed that there is a type of superstructural nature used in a wide meaning as a shelter, with related values such as "security", "peace", "protection" or "preservation", becoming a transversal element in all the natures of the mark (brand) (practical, Utopian, critical and playful). Nevertheless, this dominant paradigm, typical of Modernity, starts to be questioned by a type of incipient nature, called "beast", that cannot be disturbed, because if it were, we would be attacked and destroyed.
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Moon, Kwangjin. "Le droit du paysage en France et en Corée : étude comparée". Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01D044/document.
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Cette thèse de droit comparé a pour objet la mutation de la notion juridique de paysage en France et en Corée et les problèmes liés aux procédures administratives et juridictionnelles en droit du paysage dans ces deux pays. Jusqu’à la fin du XXe siècle, le droit de ces deux pays n’assumait pas la dimension subjective du paysage, alors que celle-ci est évidente du fait de ces rapports avec l’esthétique. Dans ces conditions, c’est surtout indirectement que la protection et la mise en valeur des paysages ont été prises en compte dans plusieurs domaines juridiques. Au cours de la deuxième moitié du XXe siècle, l’évolution de la démocratie a mis en exergue la dimension subjective du paysage en droit. En France, son caractère subjectif se développe depuis les années 1980, notamment avec l’entrée en vigueur de la Convention européenne du paysage de 2000, et en Corée, à partir des années 1990, notamment avec l’élaboration de la loi du 17 mai 2007. Puisqu’aujourd’hui, les politiques et l’administration du paysage ne sont plus l’apanage des experts et des pouvoirs publics, il importe d’assurer aux citoyens l’accès aux informations paysagères et leur participation au processus décisionnel en matière de paysage. Une telle démocratisation du droit du paysage peut être consolidée par le contrôle juridictionnel de l’administration du paysage à travers la garantie de l’accès à la justiceThe objects of this comparative law thesis are the transformation of the legal concept of landscape in France and Korea and the problems related to the administrative and jurisdictional procedures in landscape law of these two countries. Until the end of the twentieth century, these two countries’ law did not assume the subjective dimension of landscape, whereas this one is obvious in the relation with the aesthetics. In these circumstances, the protection and development of landscapes have been mainly indirectly taken into account in several legal areas. During the late twentieth century, the evolution of democracy highlighted the subjective dimension of landscape in law. In France, its subjective character has developed since the 1980s, particularly with the entry into force of the European Landscape Convention of 2000, and in Korea, from the 1990s, in particular with the drafting of the act of 17 May 2007. Since landscape policies and administration are no longer the preserve of experts and public power, it is important to ensure citizens’ access to landscape information and their participation in decision-making related to landscape. Such a democratization of the landscape law can be consolidated by the judicial review of landscape administration through the guarantee of access to justice
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Costa, Luzia Sigoli Fernandes. "Uma contribuição da teoria literária para a análise de conteúdo de imagens publicitárias do fim do século XIX e primeira metade do século XX, contemplando aspectos da natureza brasileira /". Marília : [s.n.], 2008. http://hdl.handle.net/11449/103374.
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Orientador: Sidney BarbosaBanca: Vera Lúcia Louzada de Mattos Dodebei
Banca: Eliane Serrão Alves Mey
Banca: Mariângela Spotti Lopes Fujita
Banca: João Batista Ernesto de Moraes
Resumo: Os fatores que colaboram com o processo de construção do conceito de Natureza têm nas obras literárias e imagéticas informações que refletem o pensamento da sociedade, num tempo e espaço determinados. A partir do entendimento da gênese e do percurso histórico da Ciência da Informação, pode-se identificar a diversidade documental que essa Ciência busca abarcar e explorar como objeto de estudo e de intervenção. Dentro dessa diversidade, percebe-se a complexidade apresentada tanto pela literatura como pela informação imagética, mais especificamente, cartazística, para a área disciplinar de Organização e Representação da Informação e do Conhecimento. Considerando essa complexidade, esta pesquisa tem como objetivo contribuir para a formulação de procedimentos metodológicos, no âmbito da análise de conteúdo de cartazes, tendo em vista a geração de produtos documentais. Tomando-se como base a Teoria de Shiyali Ramamrita Ranganathan, um dos primeiros teóricos da Ciência da Informação no século XX, explora-se uma aproximação teórico-conceitual entre as Categorias Essenciais e os elementos que compõem a estrutura do discurso retórico e as categorias da narrativa literária. Essa opção foi feita, diante da potencialidade que os enunciados literários suscitam em contribuir para um processo de ampliação conceitual das categorias ranganathianas. Nessa aproximação, estabeleceu-se um alinhamento teóricoconceitual capaz de verificar a possibilidade de uma efetiva contribuição de aspectos da Teoria Literária para a realização de análise de conteúdo cartazístico e de sua representação por meio da elaboração de sínteses ou resumos, no âmbito da Ciência da Informação. Faz-se uso dessas categorias ampliadas , para análise do conteúdo apresentado em cada cartaz, pautando-se em procedimentos de leitura do discurso retórico e identificação de... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: The factors that contribute to the construction process of the concept of Nature have, in literary and visual works, information that reflects the thinking of society in a given time and space. From the understanding of the genesis and historical trajectory of Information Science, the diversity of documents that this Science seeks to embrace and explore as an object of study can be identified. Within this diversity, the complexity presented by literature as well as by image information and more specifically, posters, for the area of Information and Knowledge Organization and Representation, is perceived. Considering such complexity, this research aims to contribute to the formulation of methodological procedures, in the ambit of content analysis of posters, with an end to the elaboration of document products. Taking as the basis Shiyali Ramamrita Ranganathan's theory, one of the first theorists in Information Science of the 20th century, a theoretical-conceptual approximation between Essential Categories and the elements that make up the structure of rhetorical discourse and literary narrative categories is explored. This choice was made in the light of the potentiality that literary enunciations engender to contribute to the process of conceptual enlargement of Ranganathan categories. In this approximation, a theoretical-conceptual alignment was established, capable of verifying the possibility of an effective contribution of aspects of Literary Theory to content analysis of posters and of their representation by means of the elaboration of summaries or abstracts, in the ambit of Information Science. Use is made of these enlarged categories for analysis of the content presented in each poster, based on procedures from rhetorical discourse reading and concept identification. In this process, the possibility of considering the denotative, as well as the connotative aspects present ...(Complete abstract, click electronic access below)
Doutor
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Costa, Luzia Sigoli Fernandes [UNESP]. "Uma contribuição da teoria literária para a análise de conteúdo de imagens publicitárias do fim do século XIX e primeira metade do século XX, contemplando aspectos da natureza brasileira". Universidade Estadual Paulista (UNESP), 2008. http://hdl.handle.net/11449/103374.
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Made available in DSpace on 2014-06-11T19:32:42Z (GMT). No. of bitstreams: 0
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costa_lsf_dr_mar.pdf: 6276487 bytes, checksum: 9bd118b85c93c98dc6a6fae7ee9ff653 (MD5)Universidade Estadual Paulista (UNESP)
Os fatores que colaboram com o processo de construção do conceito de Natureza têm nas obras literárias e imagéticas informações que refletem o pensamento da sociedade, num tempo e espaço determinados. A partir do entendimento da gênese e do percurso histórico da Ciência da Informação, pode-se identificar a diversidade documental que essa Ciência busca abarcar e explorar como objeto de estudo e de intervenção. Dentro dessa diversidade, percebe-se a complexidade apresentada tanto pela literatura como pela informação imagética, mais especificamente, cartazística, para a área disciplinar de Organização e Representação da Informação e do Conhecimento. Considerando essa complexidade, esta pesquisa tem como objetivo contribuir para a formulação de procedimentos metodológicos, no âmbito da análise de conteúdo de cartazes, tendo em vista a geração de produtos documentais. Tomando-se como base a Teoria de Shiyali Ramamrita Ranganathan, um dos primeiros teóricos da Ciência da Informação no século XX, explora-se uma aproximação teórico-conceitual entre as Categorias Essenciais e os elementos que compõem a estrutura do discurso retórico e as categorias da narrativa literária. Essa opção foi feita, diante da potencialidade que os enunciados literários suscitam em contribuir para um processo de ampliação conceitual das categorias ranganathianas. Nessa aproximação, estabeleceu-se um alinhamento teóricoconceitual capaz de verificar a possibilidade de uma efetiva contribuição de aspectos da Teoria Literária para a realização de análise de conteúdo cartazístico e de sua representação por meio da elaboração de sínteses ou resumos, no âmbito da Ciência da Informação. Faz-se uso dessas categorias ampliadas , para análise do conteúdo apresentado em cada cartaz, pautando-se em procedimentos de leitura do discurso retórico e identificação de...
The factors that contribute to the construction process of the concept of Nature have, in literary and visual works, information that reflects the thinking of society in a given time and space. From the understanding of the genesis and historical trajectory of Information Science, the diversity of documents that this Science seeks to embrace and explore as an object of study can be identified. Within this diversity, the complexity presented by literature as well as by image information and more specifically, posters, for the area of Information and Knowledge Organization and Representation, is perceived. Considering such complexity, this research aims to contribute to the formulation of methodological procedures, in the ambit of content analysis of posters, with an end to the elaboration of document products. Taking as the basis Shiyali Ramamrita Ranganathan´s theory, one of the first theorists in Information Science of the 20th century, a theoretical-conceptual approximation between Essential Categories and the elements that make up the structure of rhetorical discourse and literary narrative categories is explored. This choice was made in the light of the potentiality that literary enunciations engender to contribute to the process of conceptual enlargement of Ranganathan categories. In this approximation, a theoretical-conceptual alignment was established, capable of verifying the possibility of an effective contribution of aspects of Literary Theory to content analysis of posters and of their representation by means of the elaboration of summaries or abstracts, in the ambit of Information Science. Use is made of these enlarged categories for analysis of the content presented in each poster, based on procedures from rhetorical discourse reading and concept identification. In this process, the possibility of considering the denotative, as well as the connotative aspects present ...(Complete abstract, click electronic access below)
Książki na temat "Publicité native"
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Hewson, David. Saved: How an English village fought for its survival-- and won. Leicester: Matador, 2007.
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Davidson, Allan K. Evangelicals & attitudes to India 1786-1813: Missionary publicity and Claudius Buchanan. with the text of Buchanan's Memoir of the expediency of an ellesiastical establishment for British India; both as the means of perpetuating the Christian religion among our own countrymen; as a foundation for the ultimate civilization of the natives (1805). [Abingdon]: Sutton Courtenay Press, 1990.
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Lynch, Lisa. Native Advertising: Advertorial Disruption in the 21st-Century News Feed. Taylor & Francis Group, 2018.
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Lynch, Lisa. Native Advertising: Advertorial Disruption in the 21st Century News Feed. Taylor & Francis Group, 2018.
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Lynch, Lisa. Native Advertising: Advertorial Disruption in the 21st-Century News Feed. Taylor & Francis Group, 2018.
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Lynch, Lisa. Native Advertising: Advertorial Disruption in the 21st-Century News Feed. Taylor & Francis Group, 2018.
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Slorach, J. Scott, i Jason Ellis. 1. Characteristics of partnerships. Oxford University Press, 2018. http://dx.doi.org/10.1093/he/9780198823230.003.0001.
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This chapter discusses the rules for determining whether a partnership has come into existence as well as the formalities with which businesses which will be run through partnerships must comply. It looks at the Partnership Act 1890. It then provides a definition of partnership. Next it considers the nature of partnership and terminology; the number of partners; the capacity to form a partnership; the duration of partnership; and partnership name and the publicity of information.
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Slorach, J. Scott, i Jason Ellis. 1. Characteristics of partnerships. Oxford University Press, 2017. http://dx.doi.org/10.1093/he/9780198787686.003.0001.
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This chapter discusses the rules for determining whether a partnership has come into existence as well as the formalities with which businesses which will be run through partnerships must comply. It looks at the Partnership Act 1890. It then provides a definition of partnership. Next it considers the nature of partnership and terminology; the number of partners; the capacity to form a partnership; the duration of partnership; and partnership name and the publicity of information.
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Ormsby, Robert. Global Cultural Tourism at Canada’s Stratford Festival. Redaktor James C. Bulman. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199687169.013.3.
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This chapter examines British director Leon Rubin’s 2003 The Adventures of Pericles at Ontario’s Stratford Festival and analyses its overtly intercultural scenography. The reading is grounded in an analysis of the festival’s vision of itself as a tourist destination that offers a special ‘Stratford experience’. It is argued that the festival’s identity is at once very local and international and the implications of this bifurcated identity are considered through a series of interrelated questions. What is the nature of Rubin’s borrowings from Asian performance traditions, such as Balinese trance rituals? How does the festival portray such borrowings in its publicity material? What kinds of ideas do reviewers circulate about these productions? If, in the early years of the millennium, the festival looked to a British director to purvey ‘Asian’ spectacle to a relatively international audience, what role did Canada, as a nation state, play in sustaining Stratford’s tourist ‘experience’?
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Rushdy, Ashraf H. A. Public Apologies. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190851972.003.0010.
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This chapter offers a typology of public apologies and argues that these new forms that emerged in the second half of the twentieth century can tell us something about the nature of “publicity” in such public moral acts. After categorizing and giving examples of six forms of such public apologies—those offered by celebrities, those offered by corporations, those offered by diplomats, those offered by regimes, those offered in courts, and those offered for historical atrocities—the chapter ends by considering what it is that these public apologies can mean and what they can reveal about the most recent evolutionary transformation of the moral practice of apologizing.
Części książek na temat "Publicité native"
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Carignan, Marie-Ève, Dany Baillargeon, Mikaëlle Tourigny, Elyse Dionne i Alexandre Coutant. "Publicité native et marketing de contenu :". W Journalismes spécialisés à l’ère numérique, 221–38. Presses de l'Université Laval, 2020. http://dx.doi.org/10.2307/j.ctv1h0p159.15.
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Viktorin, Carolin. "All Publicity is Good Publicity?" W Nation Branding in Modern History, 124–48. Berghahn Books, 2018. http://dx.doi.org/10.2307/j.ctvw04dpw.10.
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Aronczyk, Melissa, i Maria I. Espinoza. "The Climate of Publicity". W A Strategic Nature, 151–73. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190055349.003.0007.
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Chapter 6, The Climate of Publicity, examines the media plans, mobilization efforts, and marketing devices that climate advocates use to promote “the planet” to various publics as an object of concern. While PR appears in the world as a neutral technology of legitimation, this chapter demonstrates the degree to which the practice is culturally determined and the way its conception of publics as situational, contingent, and self-interested plays out. Drawing on interviews with environmental advocates, movement leaders, NGOs, and climate communication teams, we show how PR, conceptualized by environmentalists as a strategic resource against established systems of power, ultimately reproduces those systems of power, leaving unchanged the substance of response to the “super wicked” problem of climate change.
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Travis, Charles. "Thought’s Publicity". W Frege, 78–100. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780198844129.003.0005.
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For Frege it is as central as anything to thoughthood that thoughts be public—not proprietary to any given thinker. That they cannot be is inherent in their intrinsic capacity to recur. Such confers on them an indefinitely extensive footprint in the nature of things. Thus Frege’s dictum: ‘With the step by which I gain an environment I make myself susceptible to error.’
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Postema, Gerald J. "Utility, Public Rules, and Common-Law Adjudication". W Utility, Publicity, and Law, 147–75. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780198793175.003.0007.
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A theme running through all of Bentham’s jurisprudential writings is the conflict between the demands for stability and certainty of law and the need for flexibility in adjudication. Although he was keenly aware of the need for fixed rules for social conduct, Bentham regarded the principle of utility as the sovereign rational decision principle. Thus, he sought ways to constrain the decision-making of judges while leaving them room to respond to the constantly varying demands of utility in particular cases. The complex history of the development of Bentham’s theories of law and adjudication is the history of a series of increasingly sophisticated attempts to solve this central problem of utilitarian political and legal theory. This history begins to unfold in Bentham’s early reflections on justice, utility, and common-law adjudication. In these writings, Bentham defined the basic terms of the conflict, surveyed with remarkable insight the issues at stake, and proposed a unique utilitarian solution for his native common-law system. He soon became dissatisfied with this solution and this dissatisfaction set him on a course of increasingly deeper reflections on the nature of law and adjudication that eventuated in a complex and sophisticated jurisprudential theory. However, abandoning his initial solution did not signal that Bentham abandoned the principles underlying his early argument. Rather, he came to see that only a systematic arrangement of comprehensive codes—the “pannomion”—could hope to answer the demands of publicity on the law.
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Aronczyk, Melissa, i Maria I. Espinoza. "Seeing Like a Publicist". W A Strategic Nature, 25–44. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190055349.003.0002.
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Chapter 1, Seeing Like a Publicist, locates the origins of public relations alongside emerging environmental narratives at the beginning of the twentieth century. The United States Forest Service, a federal bureau established during Theodore Roosevelt’s presidency, represented a vision of nature as resource for development, at odds with the romantic spirit of wilderness preservationists such as John Muir. Chief Forester Gifford Pinchot developed sophisticated mechanisms and messages to promote his commitment to a distinctly American culture of nature, qualifying and transforming the character of environmental information to the news-reading public in the process. Pinchot developed foundational concepts and practices of public relations that would leave deep grooves in the American experience of environmentalism.
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Postema, Gerald J. "Human Psychology, Individual and Social". W Utility, Publicity, and Law, 26–55. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780198793175.003.0002.
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The second main pillar of Bentham’s thought was his “practicable” psychology. On his view, human beings always act from what they take their most dominant interests at the time to be, but these may be disinterested concerns for the well-being of others, even those of humanity in general. It is trivial and misleading to insist that only their own interests motivate human beings, yet this claim, recast into something more meaningful, can be understood to call attention of moral advisors and designers of political institutions alike to the fact that voluntary human action issues from the subjectively recognized interests of human agents. While self-regarding interests are always powerful, Bentham thought it is possible to construct institutions that cultivate socially oriented motives, even extensive benevolence, to counter powerful self-regarding interests. Human affections are rooted in the constitution of human nature, but they are plastic, responding to education and enlightenment.
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Postema, Gerald J. "Utilitarian International Order". W Utility, Publicity, and Law, 247–66. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780198793175.003.0011.
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International politics was integral to Bentham’s comprehensive jurisprudential project. His perspective on international law was that of a legislator, an engineer of global order, not that of expositor or theorist of the existing law. He articulated a (quasi-) cosmopolitan principle for the governance of a state-pluralist global order: the ultimate aim of international law, he argued, is the greatest common and equal utility of all nations. This principle articulates a standard of equal, mutual benefit and builds in a proviso that permits derogation from arrangements or laws that work greatly to the disadvantage of any given nation. He envisioned the global order as a loose affiliation of equal sovereign states, each of which participates on an equal basis in a common congress accorded legislative authority through their participation and is subject to judgments of a common tribunal. Bentham’s ultimate solution to the problem of war was threefold: (i) the law was to be put on a clear, authoritative, and fully public basis in a carefully drafted and systematic code; (ii) all disputes arising in international relations were to be directed to this code and a common tribunal was empowered to resolve the disputes in an impartial way; (iii) judgments of the tribunal were to be enforced by the soft power of Public Opinion Tribunal consisting of both nations and individuals.
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Björk, Ragnar, Bert Edström i Thomas Lundén. "Chapter 1. Rudolf Kjellén: Academic, Publicist, Politician". W Territory, State and Nation, 11–26. Berghahn Books, 2022. http://dx.doi.org/10.1515/9781800730731-004.
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Viktorin, Carolin. "Chapter 5 All Publicity Is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945–69". W Nation Branding in Modern History, 124–48. Berghahn Books, 2022. http://dx.doi.org/10.1515/9781785339240-008.
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Drozdova, Alla, i Natalia Stepanova. "Private/Public Space of New Media". W The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-51.
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Today, we have a situation that the new media environment has reshaped our conception of reality while changing social spaces, modes of existence, and the functional mechanisms of the private sphere. In the space of new media, the boundary between privacy and publicity is redefined with the emergence of multiple network communities having become a subject of observation and evaluation, collective discussions, and even third party interventions. In the current situation, the privacy/publicity boundary can be defined both through the societal/the individual, and through such concepts as visible/invisible. The new media era sees the personification of online publicness, therefore the very sphere of private life gets consumed by the public sphere open both for being discussed and for being controlled by the government, market, and advertisement. The public sphere has fallen under the power of certain private/vested interests, which only transiently become common, coinciding with the interests of other groups, but not the public sphere. The ambivalent nature of new media, while based on personalisation and filtration, obviously determines the ambiguous and controversial relationship of the public and the private. Thus, the private not only reflects, but also represents the public, whereas the public implements privacy up to its inherent special intimate atmosphere and intonation. This fast-changing virtual reality requires the development of conceptual tools for analysing new content and forms of social and personal life, one of which is the relationship between publicity and privacy.
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Gerber, A. A. "THE DYCHOTOMY OF SIBERIA IMAGE AS A DETERMINATION OF «NATIVE» AND «STRANGE» SPACE BY A.I. HERZEN’S PUBLICISM IN 1840-50S". W ACTUAL PROBLEMS OF LINGUISTICS AND LITERARY STUDIES. Publishing House of Tomsk State University, 2020. http://dx.doi.org/10.17223/978-5-94621-901-3-2020-72.
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XU, LINGLING. "RESEARCH ON THE ROLE OF MODEL WORKER SPIRIT AND CRAFTSMAN SPIRIT FROM THE PERSPECTIVE OF CHINESE PATH TO MODERNIZATION". W 2023 9TH INTERNATIONAL SYMPOSIUM ON SOCIAL SCIENCE. Destech Publications, Inc., 2023. http://dx.doi.org/10.12783/dtssehs/isss2023/36098.
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Model workers have made outstanding contributions to the construction of socialist modernization. In the new era, vigorously carrying forward the spirit of model workers is conducive to creating a social atmosphere in which everyone advocates labor and strives for excellence, thus enabling people to work together to achieve the goal of the second century. The spirit of model workers has an important connotation of the times, but with the continuous promotion of the socialist market economy, there are prominent problems in the process of carrying forward the spirit of model workers, such as insufficient publicity, weakening of the security mechanism, and the absence of model consciousness. Therefore, it is necessary to strengthen the media publicity function, improve the model worker's spiritual system, and activate the model worker's model consciousness. Carrying forward the spirit of model workers in the new era has accumulated important strength for practicing the core socialist values, cultivating a good social atmosphere, and realizing the Chinese dream of the great rejuvenation of the Chinese nation.
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Botnari, Liliana. "The Difficult Route of Romanian from the Bessarabia and the Guardians of the Scientific Truth". W Conferinta stiintifica nationala "Lecturi în memoriam acad. Silviu Berejan", Ediția 6. “Bogdan Petriceicu-Hasdeu” Institute of Romanian Philology, Republic of Moldova, 2023. http://dx.doi.org/10.52505/lecturi.2023.06.13.
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The creation of a „Moldavian language”, with new grammatical rules and a lexicon focused on popular speech, occurred in order to delimit the Moldavian identity from the Romanian one, insisting on the theory that they are distinct and have separate evolutions. The Soviet authorities promoted the idea of a fundamental difference between the natives situated in the east of the Prut and the Romanians from Romania, repressing any outburst of Romanian identity and consciousness in the RSSM or RASSM. In these hostile times, linguists, writers, publicists and artists in general knew a rigorous censorship, carrying the burden of Moldovanism. In the 1940s-1960s, when the Russian language forcibly became the official language in the Bessarabian territory, linguists such as N. Corlăteanu, I. C. Varticean or S. Berejan had an intense and tumultuous philological activity, constrained by the creeds and grievances of the party and ideology Soviets, who were forced to work under conditions of an unhealthy bilingualism.
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Ün, Emre, Filiz Tutar, Erdinç Tutar i Çisil Erkan. "The Role of Rural Tourism in Economic Development: Example of Turkey". W International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00486.
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Involvement in the tourism movements has been rising every passing day along with the globalization concept. Tourism sector contributes doubly to economy. One of them is interpreted as social activity, and the other one as economic activity or industry. Ultimate purpose of tourism is marketing a particular service to an individual who participates either as a day tripper or as a recreationist. In this respect tourism sector is a commercial sector. Today, tourism has gone beyond sea, sun and sand. A variety of tourism forms exist; such as nature tourism, adventure travel, science tourism, eco-tourism, cultural tourism, alternative tourism and rural tourism. Rural tourism plays a vital role in tourism sector. This study aims to emphasize among other tourism forms rural tourism is an accelerator power for developing countries like Turkey. Ultimately, rural tourism prevents rural immigration and is a significant medium for the publicity of Turkey; which can be integrated in various forms of tourism, which has assorted authentic recreational activities those can be done in all seasons, which contributes to the protection of natural and cultural heritage, which serves sustainable tourism concept. The paper also includes; the rural tourism policies which are applied, and applications of rural tourism. Moreover SWOT analysis for Turkey’s rural tourism will be carried out.
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Podor, Lea. "0". W 11th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2024. SGEM WORLD SCIENCE, 2024. http://dx.doi.org/10.35603/sws.iscah.2024/fs01.03.
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Technological change is transforming traditional perceptions of judging. There is an interesting and complex dilemma: when will the era of online courts arrive, and firstly what consequences will it have for the interpretation of the right to a fair trial, including the requirement of publicity of court proceedings? There is no doubt that the emergence of online courts brings a new chapter in the concept of the "ideal space for justice". This novelty challenges the constitutional institutions and may requires the creation of a new organisational and procedural model. This paper aims to concentrate on the new aspect of �justice without walls�: online courts, online proceedings. To demonstrate their nature, the paper seeks to answer the question: how does online judging and online space shed light on the discourse of open justice? In order to answer this question, the paper first takes a cultural-historical approach to the relationship between the space for adjudication and the public sphere, and then formulates a legal-theoreticalconstitutional-law explanation of the concepts of public sphere. Using all these insights, it seeks to point out the advantages of online adjudication and the important changes that are likely to occur in the future, which will have an impact on traditional perceptions of judging.
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Martynov, Dmitry. "LIU RENHANG AND HERBERT G. WELLS". W 9th International Conference ISSUES OF FAR EASTERN LITERATURES. St. Petersburg State University, 2021. http://dx.doi.org/10.21638/11701/9785288062049.30.
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Liu Renhang (1885–1938) was known as a Shanghai publicist and propagandist of Buddhism, vegetarianism and non-violence. Having been educated in Japan, he could not establish relations with Zhang Xun and Yan Xishan. He made a long journey to India and Indochina, talked with Rabindranath Tagore. In the 1920s and 1930s, Liu Renhang published over 30 books, mostly translated from Japanese and English. He published translations of L. N. Tolstoy’s short stories, books on hydrotherapy and yoga, and founded the Institute for the Cultivation of Joy in Shanghai (乐天 修养 馆). The main work of his life was Dongfang Datong Xuean in 6 juan, the creation of which was carried out in 1918–1924. The treatise was fully published in Shanghai in 1926, and was reprinted in 1991 and 2014. Its main content was to consider the classical ideals of Xiaokang and Datong, and the possibility of combining ideals with the realities of the modern world. Liu Renhang believed that the ideal of Datong Confucius and Kang Yuwei is fully compatible with Buddhist teachings. During the fifth session of the Central Election Commission of the Kuomintang of the fourth convocation (1934), he tried to announce at the meeting a petition on the introduction of the principle of Great Unity in international relations. In 1938, he created the utopian commune Datong in his native village, and tried to interest Zhou Enlai and Dong Biu with his theories. In the Dongfang Datong Xuean treatise, Liu Renhang introduced the “history of the future”, which was influenced by H. G. Wells’ globalist and Fabian ideas. Liu Renhang directly referred to his novel The War in the Air in conclusion to his own treatise. Like Wells, Liu looked with pessimism on the prospects of modern mankind, and called for the emergence of a “modern Genghis Khan”, who would ruin the world, on the ashes of which the sprout of a new Great Unity would rise.
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Genese-Plaude, Inta. "URBAN CULTURAL PRACTICES AS A MIRROR OF THE MODERNIZATION OF LATE 19TH CENTURY SOCIETY AND LIFESTYLE IN AUGUSTS DEGLAVS� NOVEL �RIGA�". W 9th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2022. SGEM WORLD SCIENCE, 2022. http://dx.doi.org/10.35603/sws.iscah.2022/s10.24.
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The study focuses on the late 19th century city as an equivalent of the formation of a modern society. In fiction, especially in novels, the depiction of the 19th/20th century city has always attracted attention as a reflection of the formation of modern society through portrayals of both daily life and the development trends of the era's ideas. Writer, publicist, social activist Augusts Deglavs (1862�1922) created a unique portrait of the modernization of the city in Latvian literature with his novel �Riga� (�Riga�) (part 1 in 1912, part 2 in 1921). The novel demonstrates the awakening of Latvians and their formation as a cultural nation in a multicultural society in the conditions of double colonialism in the second half of the 19th century. One of the focal points of the novel is the diverse spectrum of cultural practices in an emerging industrial and multicultural society. The novel shows that cultural practices are determined by power hegemony and confrontation, various social experiences, ethnic, professional, religious affiliations, ideologies, behavioural norms and mass cultural emancipation. The research was conducted in a culture-oriented perspective, involving the social sciences and the current interdisciplinary approach. The approach of Cultural Studies and New Historicism method are used, with which it is possible to discover how Augusts Deglavs� novel is rooted in the cultural practices, circulation of ideas and historical developments of the era. New Historicism looks at literature as one of the voices in the polyphony of history or an era, a voice which can sound just as powerful in content as the voice of history and culture itself, because literature is one of the links in the chain of cultural processes.
Raporty organizacyjne na temat "Publicité native"
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Levantovych, Oksana. COVID 19 MEDIA COVERAGE: AN ANALYSIS OF HEORHII POCHEPTSOV’S VIEW. Ivan Franko National University of Lviv, luty 2021. http://dx.doi.org/10.30970/vjo.2021.49.11061.
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The article analyses the peculiarities of the coverage of the covid pandemic in the Ukrainian media, the emphasis placed by the media in news, and how the online mode of modern life and social distancing affects the growth of media influence. Special attention is paid to the view of the famous publicist Heorhii Pocheptsov, who does not exclude the possibility that the coronavirus was invented intentionally to control millions of people around the world. Permanently, the world faces numerous challenges of different scales: economic, military, socio-political, environmental, epidemiological ones. In 2020, the largest and the most unexpected event, undoubtedly, was the deadly coronavirus pandemic, which spread from the small Chinese province of Wuhan to the whole world and already took more than one million people’s lives in less than a year. Thus, the media, that in the post-information society actually have an unprecedented impact on people, form a person’s perception of such challenges. As a result, our understanding of the pandemic is directly related to the information we consume from the media. In fact, from the very start of quarantine, the media space began to be captured by analytical materials in which experts from various fields tried to predict what the world would be like after the end of coronavirus. These experts were of two types: some claimed that irreversible changes would deepen the permanent economic and socio-political crisis, and by claiming that they intensified panic, while others argued that any crisis is a chance to restart and grow. The experts put different emphases covering the covid pandemic in the media, but it is important to pay attention to the analysis of the famous publicist, propaganda researcher – Heorhii Pocheptsov, who sees the coronavirus as a tool to influence millions of people. The pandemic will end sooner or later, but no matter whether the virus was artificially invented or not, the processes that have already been launched around the world cannot stop as if nothing had happened. But Heorhii Pocheptsov’s opinion about the possible artificial nature of the virus should make us more vigilant while consuming information from TVs or from the online media, as it is possible that this information might be a part of a great game that we were not warned about.
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Prysyazhna-Gapchenko, Julia. VOLODYMYR LENYK AS A JOURNALIST AND EDITOR IN THE ENVIRONMENT OF UKRAINIAN EMIGRATION. Ivan Franko National University of Lviv, marzec 2021. http://dx.doi.org/10.30970/vjo.2021.50.11094.
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In this article considered Journalistic and editorial activity of Volodymyr Lenika (14.06.1922–02.11.2005) – one of the leading figures of Ukrainian emigration in Germany. First outlined basic landmarks of his life and creation. Journalistic and editorial activity of Volodymyr Lenik was during to forty years out of Ukraine. In the conditions of emigration politically zaangazhovani Ukrainians counted on temporality of the stay abroad and prepared to transference of the created charts and instituciy on native lands. It was or by not main part of conception of liberation revolution of elaborate OUN under the direction of Stepan Banderi, and successfully incarnated in post-war years. Volodymyr Lenik, executing responsible commissions Organization, proved on a few directions of activity, which were organically combined with his journalistic and editorial work. As an editor he was promotorom of creation and realization of models of magazines «Avangard», «Krylati», «Znannia», «Freie Presse Korespondenz», newspapers «Shliakh peremogy». As a journalist Volodymyr Lenik left ponderable work, considerable part of which entered in two-volume edition «Ukrainians on strange land, or reporting, from long journeys». Subject of him newspaper-magazine publications directed on illumination of school, youth, student, cultural, scientific problems, organization and activity of emigrant structures, political fight of emigration, to dethronement of the antiukrainskikh Moscow diversions and provocations. Such variety of problematic of works of V. Lenika was directed in the river-bed of retaining of revolutionary temperament in the environment of diaspore, to bringing in of it to activity in public and political life. Problematic of him is systematized publicism and journalistic appearances, which was inferior realization of a few important tasks, namely to the fight for Ukrainian independence in new terms, cherishing and maintainance of national identity, counteraction hostile soviet propaganda. On an example headed Volodymyr Lenikom a magazine «Knowledge» some aspects are exposed him editorial trade.