Książki na temat „Public communication campaign”

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1

Public Relations Society of America. Professional Practice Center. Campaign profile handbook: Employee communications. New York, N.Y: PRSA Professional Practice Center, 1995.

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2

Daradirek, Ekachai, red. International and intercultural public relations: A campaign case approach. Boston: Pearson/Allyn & Bacon, 2006.

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3

Communication in Bangladesh: Media response and campaign strategy. Dhaka: Shrabon Prokashoni, 2006.

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4

Political public relations: Principles and applications. New York: Routledge, Taylor & Francis Group, 2011.

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5

Santil, M. Díaz. Marketing político: Lo que usted necesita saber. [Dominican Republic]: Editora Corripio, 2001.

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6

United States. Government Accountability Office. Digital television transition: Issues related to an information campaign regarding the transition. Washington, D.C.]: United States Government Accountability Office, 2005.

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7

Public communication campaigns. Wyd. 4. Thousand Oaks: SAGE, 2013.

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8

Routledge handbook of political marketing. New York: Routledge, 2012.

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9

Rodié, Montse Español, i Giles Clare. The mystery of the golden stars: An adventure in the European Union. Luxembourg: Publications Office of the European Union, 2014.

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10

Fernández, Carmen Beatriz. Marketing político: Herramientas para ganar elecciones. [Venezuela]: Konrad-Adenauer-Stiftung, 2003.

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11

Communication consultants in political campaigns: Ballot box warriors. Westport, Conn: Praeger, 1997.

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12

M, Rogers Everett, i Sopory Pradeep, red. Designing health communication campaigns: What works? Newbury Park, Calif: Sage, 1992.

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13

Vaughan, Jenny. Causes and campaigns. Mankato, MN: Smart Apple Media, 2011.

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14

United States. Government Accountability Office. Anti-drug media campaign: An array of services was provided, but most funds were committed to buying media time and space : report to the Subcommittee on Transportation, Treasury, the Judiciary, Housing and Urban Development, and Related Agencies, Committee on Appropriations, U.S. Senate. Washington, D.C: U.S. Govt. Accountability Office, 2005.

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15

Tronci, Patrizia. Università e comunicazione: La comunicazione istituzionale in una campagna promozionale dell'offerta formativa di una facoltà universitaria. Castrignano dei Greci: Amaltea edizioni, 2001.

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16

Strategy in information and influence campaigns: How policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want. New York: Routledge, 2011.

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17

Comment se jouent les élections: Télévision et persuasion en campagne électorale. Bry-sur-Marne: INA, 2012.

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18

Palm, Göran. Att välja med Smålandsposten: Journalistik och valrörelser 1982-1998. [Växjö]: Växjö University Press, 2000.

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19

Internet politics: States, citizens, and new communication technologies. New York: Oxford University Press, 2006.

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20

Hanʼguk ŏllon kwa tʻupʻyo haengtʻae yŏnʼgu: Taetʻongnyŏng sŏnʼgŏ rŭl chungsim ŭro. Sŏul: Pʻawŏ Puk, 2008.

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21

Marchenko, G. I. Imidzh v politike: G.I. Marchenko, I.A. Noskov. Moskva: Gumanitarnyĭ izdatelʹskiĭ t͡s︡entr Vlados, 1997.

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22

Li͡ubashevskiĭ, I͡Uriĭ. Pravila okhoty na protestnyĭ ėlektorat. Moskva: NIPT, 2001.

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23

The 2010 census integrated communications campaign; criteria for implementation: Measurements for success : hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Eleventh Congress, first session, September 22, 2009. Washington: U.S. G.P.O., 2009.

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24

Clinton), United States President (1993-2001 :. Making available appropriations: Communication from the President of the United States transmitting his request to make available appropriations totaling $100,000,000 in budget authority for the Department of the Health and Human Services for the Low Income Home Energy Assistance Program ... Balanced Budget and Emergency Deficit Control Act of 1985, as amended, pursuant to the provisions of Public Law 103-333. Washington: U.S. G.P.O., 1995.

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25

Census 2010: Using the communications campaign to effectively reduce the undercount : hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Tenth Congress, second session, July 10, 2008. Washington: U.S. G.P.O., 2009.

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26

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications. Campaign Advertising Act: Hearing before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on S. 743 to reduce campaign expenditures in federal elections ... S. 744 and S. 1009 to amend section 315 of the Communications Act of 1934 with respect to the purchase of broadcasting time by candidates for public office, August 2, 1989. Washington: U.S. G.P.O., 1989.

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27

Freelon, Deen. Handbook of digital politics. Cheltenham, UK: Edward Elgar Publishing, 2015.

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28

Ŭn-gyŏng, Na, i Yi Kang-hyŏng, red. 2007 kungmin ŭi sŏntʻaek: Che 17-tae taetʻongnyŏng sŏnʼgŏ wa midiŏ iyong, pʻaenŏl yŏnʼgu. Sŏul Tʻŭkpyŏlsi: Hanʼguk Ŏllon Chaedan, 2007.

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29

iPolitics: Citizens, elections, and governing in the new media era. Cambridge: Cambridge University Press, 2011.

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30

Sang-in, Chŏn, red. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Kyŏnggi-do Pʻaju-si: Nanam Chʻulpʻan, 2005.

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31

Parkinson, Michael, i Daradirek "Gee" Ekachai. International and Intercultural Public Relations: A Campaign Case Approach. Allyn & Bacon, 2005.

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32

Joiner, Jeffery Paul. Communication in ballot issue campaigns: A rhetorical analysis of the 1991 Cincinnati Public Schools levy campaign. 1992.

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33

Kaid, Lynda Lee, John C. Tedesco i Mitchell S. McKinney. Civic Dialogue in the 1996 Presidential Campaign: Candidate, Media, and Public Voices (Hampton Press Communication Series. Political Communication). Hampton Press, 2001.

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34

Kaid, Lynda Lee, John C. Tedesco i Mitchell S. McKinney. Civic Dialogue in the 1996 Presidential Campaign: Candidate, Media, and Public Voices (Hampton Press Communication Series. Political Communication). Hampton Press, 2001.

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35

(Editor), Bruce I. Newman, i Dejan Vercic (Editor), red. Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing. Haworth Political Press, 2003.

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36

(Editor), Bruce I. Newman, i Dejan Vercic (Editor), red. Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing. Haworth Political Press, 2003.

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37

Global Political Marketing. Taylor & Francis Group, 2011.

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38

Hongbodan, Hannaradang (Korea) Midiŏ, red. Taetʻongnyŏng hubo rŭl sasŏn e ollyŏra: Political public relations & marketing : 5-chʻŏnman ŭi maŭm ŭl saro chabŭn midiŏ hongbo pihaindŭ sŭtʻori. Sŏul-si: Chungang Puksŭ, 2008.

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39

E, Rice Ronald, i Atkin Charles K, red. Public communication campaigns. Wyd. 2. Newbury Park: Sage Publications, 1989.

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40

Public Communication Campaigns. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 2001. http://dx.doi.org/10.4135/9781452233260.

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41

E, Rice Ronald, i Atkin Charles K, red. Public communication campaigns. Wyd. 3. Thousand Oaks, Calif: Sage Publications, 2001.

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42

Sprague, John, i R. Robert Huckfeldt. Citizens, Politics and Social Communication: Information and Influence in an Election Campaign (Cambridge Studies in Public Opinion and Political Psychology). Cambridge University Press, 2006.

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43

Lees-Marshment, Jennifer. Routledge Handbook of Political Marketing. Taylor & Francis Group, 2015.

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44

Jennifer, Lees-Marshment, Strömbäck Jesper i Rudd Chris, red. Global political marketing. New York: Routledge, 2009.

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45

Global political marketing. Routledge, 2009.

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46

Stromer-Galley, Jennifer. Presidential Campaigning in the Internet Age. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190694043.001.0001.

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Streszczenie:
Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This book tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cycles transitioned from the paradigm of mass media campaigning, to networked campaigning, and finally to mass-targeted campaigning. Campaigns shifted from efforts at mass persuasion to networked persuasion by identifying and communicating with super-supporters to give them the right digital tools and messages to take to their social network. Campaigns learned over time how to use the Internet’s interactive affordances to communicate with the public in ways that structures what supporters do for the campaign that maximizes strategic benefit—what I call “controlled interactivity.” By the 2016 campaign, technology companies made it easier and more effective to engage in mass-targeted campaigning—using large-scale data analytics by campaigns and tech companies to identify target audiences for campaigns to advertise to online.
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47

Grant, Thomas D. Lobbying, Government Relations and Campaign Finance Worldwide: Navigating the Laws, Regulations and Practices of National Regimes. Oxford University Press, USA, 2005.

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48

Political marketing in the United States. 2014.

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49

R, Just Marion, red. Crosstalk: Citizens, candidates, and the media in a presidential campaign. Chicago: The University of Chicago Press, 1996.

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50

Shoemaker, Pamela J. Communication Campaigns About Drugs: Government, Media, and the Public (Communication Textbook Series). Lawrence Erlbaum, 1989.

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