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Mukherjee, Sudipta. "Three Essays on Price Framing and Price Perceptions". Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/100988.
Pełny tekst źródłaDoctor of Philosophy
Haarhoff, R., i A. J. Strydom. "Price perceptions of international visitors to South Africa". Journal for New Generation Sciences, Vol 8, Issue 3: Central University of Technology, Free State, Bloemfontein, 2010. http://hdl.handle.net/11462/567.
Pełny tekst źródłaThe question often arises as to how aware consumers are of prices of products and how much they are willing to pay for particular products. Research indicates that 'excellent value for money' is rated as the number one priority by consumers. In economically challenging conditions, tourists have become more price sensitive and prices charged will influence their decision-making. South Africa, as a destination, must ensure that prices charged for tourism products meet tourists' expectations and therefore research on the price perceptions in relation to major products that international tourists spend money on whilst on holiday, becomes important. As point of departure, it should be possible to establish the difference, if any, between what the tourists expected to pay for specific tourism products, and what they actually paid.
Lindsey-Mullikin, Joan Marie. "Beyond reference price: The role of unmet price expectations in consumers' perceptions of value". Diss., The University of Arizona, 1999. http://hdl.handle.net/10150/284440.
Pełny tekst źródłaLowe, Benjamin, i n/a. "Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories". Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070221.155102.
Pełny tekst źródłaLowe, Benjamin. "Pricing Strategy and the Formation and Evolution of Reference Price Perceptions in New Product Categories". Thesis, Griffith University, 2006. http://hdl.handle.net/10072/365671.
Pełny tekst źródłaThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Lee, Jung Eun. "The Effect of Tensile Price Claim and Price Discount Disconfirmation on Online Customers’ Perceptions and Purchase Intentions". The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1366295283.
Pełny tekst źródłaFraccaro, Annalisa. "Price endings of luxury handbags : managerial practices customers' perceptions and preferences". Thesis, Paris 1, 2017. http://www.theses.fr/2017PA01E071.
Pełny tekst źródłaDrawing from existing literature on price endings and luxury pricing, this thesis highlights the paradox of adopting odd prices (i.e., prices just below a round number) in a luxury context, where, intuitively, prices should mostly be round numbers. Price endings practices are investigated in the product category of luxury women handbags. In a first empirical analysis, different types of price endings and the determinants of their use by pricing managers are identified. In a second part, the results of two experiments measure customers’ perceptions of different facets of luxury and overall perceived luxury itself. In the last part, a conjoint analysis reveals customers’ preferences for odd price endings. The findings of this thesis challenge previous research on price endings practices, in that they show that well-know low-price, low-quality, low-prestige connotations typical of odd prices in a non-luxury context, might not subsist in a luxury environment, at least for the handbag product category and for an intermediate level of luxury
Mumtaz, Saqib Ali, i Md Asifur Rahman. "Consumer’s Perceptions of Values Regarding Different Shelf Levels in Terms of Price". Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8720.
Pełny tekst źródłaHyun, Soeun. "The effects of contextual cues on consumers' perceptions of comparative price advertisments". Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40417.
Pełny tekst źródłaPh. D.
Lockshin, Lawrence S. "The price/quality relationship in wine : differential effect of price and oak level on quality perceptions of consumers and wholesalers /". The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487687485808301.
Pełny tekst źródłaHill, Shelby. "Exploring producer perceptions for cattle price and animal performance in the stocker industry". Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19780.
Pełny tekst źródłaDepartment of Agricultural Economics
Glynn Tonsor
Stocker cattle economic research is very limited in scope. A focus of this research is to deepen our understanding of how cattle price and animal performance variability is viewed and approached by stocker cattle producers in the United States. Another part of this research focuses on what characteristics may be drivers of whether producers choose to practice different risk management strategies. To analyze how cattle price and animal performance variability is viewed and approached by stocker cattle producers, a stated preference valuation method was used to find willingness-to-pay (WTP) estimates. Two different approaches were used to provide outcome probability information where one approach had probabilities for expected ADG change across scenarios and ADG ranges were held constant (Treatment Group A) and the second approach had ADG ranges change across scenarios and the probabilities were held constant (Treatment B). The results of our study suggest that survey respondents process scenarios differently when presented in formats Treatment Group A versus Treatment Group B. The underlying reason for this is beyond identification in this study as respondent certainty and comfort as assessed in follow-up questions was similar across the treatments. Results indicate that producers value buying cattle versus opting out of purchasing cattle and they value higher performing cattle; however, each additional pound is not valued the same. To determine the characteristics of producers and their operations that use different risk management practices, we estimated multiple probit models with the dependent variables being use of the different risk management practices. Results from the probit models suggest how producers source cattle for their operation, whether it is the region or the different markets they source from, are key determinants on whether producers practice different management strategies for market and price risk. The results suggest the model were not a good fit. Of the 30 explanatory variables included in the model, on average five explanatory variables were significant throughout the seven different dependent variables. This could be attributed to factors our study does not explicitly observe; therefore it remains a knowledge gap for the industry.
Hilgenkamp, Heather. "Brand equity : Does the brand name and/or price affect perceptions of quality?" Thesis, Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1804.
Pełny tekst źródłaVeldman, Stian. "Consumer perceptions of beer products at the point of purchase / Veldman S". Thesis, North-West University, 2011. http://hdl.handle.net/10394/7342.
Pełny tekst źródłaThesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
Vossensteyn, J. J. "Perceptions of student price-responsiveness a behavioural economics exploration of the relationships between socio-economic status, perceptions of financial incentives and student choice /". Enschede : CHEPS/UT, 2005. http://doc.utwente.nl/50847.
Pełny tekst źródłaGhadir, Hamad Rashed. "The Jordanian consumers' perceptions of quality, price and risk of foreign vs. domestic products : an empirical investigation". Thesis, University of Sheffield, 1990. http://etheses.whiterose.ac.uk/2998/.
Pełny tekst źródłaHeo, Yoonjoung Cindy. "Restaurant Revenue Management: Effects of Customer's Perceived Scarcity of Capacity and the Price Difference on Perceived Value and Fairness Perceptions". Diss., Temple University Libraries, 2010. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/104442.
Pełny tekst źródłaPh.D.
Revenue management has been applied to the restaurant industry, but restaurant operators have been disinclined to apply various types of RM approaches, due to apprehension for customer's possible expressions of dissatisfaction. To relieve this reluctance, restaurant operators may need to understand how their customers perceive capacity limitations. While customers are more familiar with RM practices in traditional RM industries (e.g., airlines or hotels) with fixed capacities, perceptions of capacity limitations in restaurants (relatively flexible capacity) may influence customers' perceptions of RM practices. In addition, the price difference between high-demand periods and low-demand periods may have differential impacts on customers' perceptions of value of the restaurant's expected offering and the fairness of RM practices. Based on commodity theory and equity theory, this study hypothesizes that two main effects, perceived scarcity of space in a restaurant and price differences between high-demand and low-demand periods, influence perceived value of a restaurant's offering and fairness perceptions of a restaurant's RM practice. As hypothesized, the negative effects of price difference on fairness perceptions are supported by the results, but the effect on perceived value has support only from the results of structural equation modeling. Unexpectedly, the main effect of perceived scarcity of space does not influence either perceived value of a restaurant's expected offering or fairness perceptions for a restaurant's RM practice. Interesting results arose found from supplementary analyses and suggest future research directions.
Temple University--Theses
Cho, Aehwa Kwon. "Effects of clothing interest and knowledge on perceptions and evaluation of clothing products: moderating effects on price-perceived quality relationships". Diss., Virginia Tech, 1992. http://hdl.handle.net/10919/39200.
Pełny tekst źródłaChung, Jaekwon. "A study of consumers' perceptions of dynamic price strategies for perishable foods and the impact of the strategies on retailer performance". Thesis, University of Liverpool, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.570187.
Pełny tekst źródłaBurman, Simon, i Gabriel Demirel. "A holistic clarification of the accounting item goodwill : Based on acquirers' perceptions, what is the meaning of the accounting item goodwill?" Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52822.
Pełny tekst źródłaAlmeida, Vânia Daniela Oliveira Antunes de. "Antecedents of loyalty to a brand : Apple clients vs. non-clients". Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/12504.
Pełny tekst źródłaApple is undoubtedly a sui generis and remarkable brand in what concerns to its branding and brand experience, and remains an indisputable reference in the consumer electronics and computer industries. The aim of this study encompasses the development and empirical testing of two conceptual models that evaluate and allow to draw a comparison between Apple clients and non-clients’ perceptions, regarding brand experience, brand perceived value, price perceptions and brand trust; and that determine the antecedents of clients’ loyalty to the brand. Therefore, the contribution of this study to the literature relies on the research of the impact of brand experience on brand perceived value and on price perceptions, as well as the influence of price perceptions (positive and negative) on trust, satisfaction, and commitment to the brand. Two surveys were used to test each conceptual model, through a sample collected across the portuguese academic community. The findings prove the strong influence of the sensory and affective aspects of brand experience on both clients and non-clients. They also reveal that the negative role of price is neutralized in the presence of strong brand experience, and that the fact that Apple is viewed as an “expensive brand” may highlight its association to higher quality and prestige. Also, this study reinforces the important role of satisfaction and commitment in building customer loyalty, corroborating the existent literature. Managerial implications derived from the findings are also discussed.
A Apple é indubitavelmente uma marca sui generis e notável no que respeita ao branding e experiência da marca, sendo uma referência incontornável na indústria de produtos electrónicos e de computadores. Os objectivos deste estudo passam por desenvolver e testar empiricamente dois modelos conceptuais que avaliem e permitam comparar as percepções dos não-clientes e clientes da Apple, relativamente à experiência proporcionada pela marca, ao valor percebido da marca, às percepções de preço e confiança na marca; e que determinem os antecedentes da lealdade dos clientes à marca. Assim, este estudo contribui para a criação de conhecimento relativamente ao impacto da experiência da marca na percepção de valor do consumidor e nas suas percepções de preço, bem como no que diz respeito à influência das percepções de preço (positivas e negativas) na confiança, satisfação e comprometimento com a marca. Usaram-se dois questionários para testar cada um dos modelos conceptuais, através de uma amostra composta pela comunidade académica portuguesa. Os resultados obtidos comprovam a forte influência dos aspectos sensoriais e afectivos proporcionados pela experiência da marca, tanto no caso dos clientes como dos não-clientes. Realçam também que o papel negativo do preço é neutralizado quando há uma forte experiência da marca, e que o facto de a Apple ser considerada uma “marca cara” pode fomentar a sua associação a maior qualidade e alcance de prestígio. Por fim, este estudo reforçou a importância da satisfação e comprometimento com a marca para a criação de lealdade, corroborando a literatura existente. São ainda discutidas as implicações dos resultados para a gestão.
Tsiligiannis, Georgios. "Marketing aspects of consumer price perception". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9704.
Pełny tekst źródłaWong, Leon Kew. "The emotional influences on vendors' residential price perception (The price virus)". Thesis, Wong, Leon Kew (2016) The emotional influences on vendors' residential price perception (The price virus). Professional Doctorate thesis, Murdoch University, 2016. https://researchrepository.murdoch.edu.au/id/eprint/31559/.
Pełny tekst źródłaRiley, John Michael. "Producer perception of fed cattle price risk". Diss., Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/968.
Pełny tekst źródłaMendoza, Jose. "Towards the formation and measurement of ethnic price perception". Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/11819.
Pełny tekst źródłaAgbato, Oluwadamilola Motunrayo. "Evaluating consumer price perception : a mental accounting and frame dependent perspective". Thesis, University of Glasgow, 2016. http://theses.gla.ac.uk/7563/.
Pełny tekst źródłaLindqvist, Felicia. "Who are the Hilltop Youth? : Perception of self vs. Perception of researchers". Thesis, Linnéuniversitetet, Institutionen för samhällsstudier (SS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96446.
Pełny tekst źródłaBaecker, Christian Roman. "A cross-cultural study on the effect of decimal separator on price perception". Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10322.
Pełny tekst źródłaThe impact of decimal separator use in prices has not received attention in previous research. The present study examines the effect of the two worldwide prevailing separators, comma and dot, on the price perception of Portuguese and US consumers via an anchoring and adjustment cognitive processing model. Both separator types were characterized in terms of their visual salience, either salient or non-salient, and contextual novelty, either familiar or novel. Price perception was measured in its negative role, as an outlay of economic resources. Applying a factorial design for multivariate testing of the hypothesized model which predicted lower price perception for salient and novel separators, the results indicated that the separators’ choice has no effect on its own. In turn, an interaction among the separators’ salience and novelty occurred mainly driven by two of the six presented products, possibly revealing limitations to the study. American consumers revealed generally higher levels of perceived prices than European. The study contributes by linking pricing and process numbering literature, providing several recommendations for studies to come.
Mashour, Terri Marie. "Assessing landowner perceptions and prices of conservation easements in Florida". [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0006201.
Pełny tekst źródłaMeng, Juan. "Understanding cultural influence on price perception : empirical insights from an SEM application /". Available to subscribers only, 2005. http://proquest.umi.com/pqdweb?did=1685895281&sid=11&Fmt=2&clientId=1509&RQT=309&VName=PQD.
Pełny tekst źródła"Department of Marketing." Keywords: Cultural influence, Price perception Includes bibliographical references (p. 124-137). Also available online.
Dagdelen, Derya. "The Effects Of Exchange Rates, Oil Prices, Global Risk Perceptions And Global Warming On Food Prices". Thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614969/index.pdf.
Pełny tekst źródłaNicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising". Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.
Pełny tekst źródłaABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectively. The study comprises of two experiments, one for awareness and one for price perception and purchase intent. In each experiment, red is compared to other colours in order to establish any significant differences. The second experiment goes further to examine whether the intensity of colour, verbal cues or demographic differences have an impact on the results. The literature review begins with an examination of price theory and the role of sales promotions in organizations. It considers advertising response models with focus on the persuasive hierarchy AIDA model. The impact of colour is then considered along with consumer psychology and behavior as well as theories relating to demographic and cultural responses to colour in advertising. Argument from the sources is then put forward to suggest that research into the effects of colour in advertising is underexplored and that the role of colour in affecting response is complex and is over oversimplifies by advertising practitioners. The research results are presented revealing few significant differences between red and alternative colours for awareness, price perception or purchase intent. The result for awareness is blurred by research limitations, but red does not emerge as a candidate for exacting higher levels of awareness than a number of other colours. In the second experiment, red is found to be inferior to blue in affecting purchase intent. Red at 50% saturation is shown to have a more positive impact on purchase intent that a red hue at full saturation. Demographic splits do not show conclusive results, but it is suggested that a larger sample size would induce a better price perception of red for the black community than for other racial groupings. Discussion and recommendations follow. In this study, red shows no qualities to justify its predominant use in price promotion advertising and more benefit might be obtained for the brand by differentiating through use of alternative colours that may stand out in a sea of red over traditional sale periods. The principle recommendations are, firstly, the need to acquire a deeper understanding of the effect of colour in advertising. In the more complex, competitive global marketplace competition for customer attention is high and the margin of error for irrelevant advertising appeals are low. Secondly, the argument is made for colour usage to be built around long term branding concerns rather than short term requirements for advertising response.
Hall, Roderick Ashley. "Exploring the Relationship Between Perceived Cost of Attendance and College Matriculation". Diss., Virginia Tech, 2009. http://hdl.handle.net/10919/29550.
Pełny tekst źródłaPh. D.
Cheung, Chi Fai. "A lifestyle analysis and price perception of a segment of Macau generation Y". Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636704.
Pełny tekst źródłaMorin, Carl-Martin, i Josefin Stenberg. "Fågel, fisk eller mittemellan. : - Finns det ett samband mellan prisuppfattning och hyllplacering?" Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7017.
Pełny tekst źródłaThe purpose of this paper is to see if shelf-space is a factor influencing a consumer's price perception of the product in question. This quantitative study examined this phenomenon in coffee packaging and detergent. To examine this, a questionnaire survey was answered by 100 people who were asked questions about their background and their purchasing habits, and also estimate the price and the luxury factor of three images and a total of 45 products. The survey showed a lot but not that shelf-space had any significant influence on price perception.
Jomaa, Inès. "Prise en compte des perceptions dans les systèmes de recommandations de produits en ligne". Ecole centrale de Nantes, 2013. http://www.theses.fr/2013ECDN0035.
Pełny tekst źródłaThe design of online recommendation systems, such as those used for example in e-commerce, is a real challenge. This requires understanding the customer's need in order to recommend the right product for him/her, i. E those that are likely to be appreciated. These recommendations should be made from data already in the database, usually scarce. The current recommendation systems are based on similarities between customers on products purchased (or assessed). Among the techniques used in most online sites, we are interested in collaborative filtering, in which the recommendations are generated based on similarities that exist between customers. This work concerns the development of a products recommendation method that takes into account the customer preferences and the perceptions. An approach based on the assessment of the preference is first described. It is enriched by the customer perceptions when using the product. The objective of the study is to determine how to take into account the customer's perceptions in a recommendation system, and to what extent the perceptions help to improve the recommendation quality of such a system. The work focuses on two recommendation approaches. The first, called "traditional" approach, is based on the collaborative filtering from the stated customers’ preference about the products. The second is the "proposed" approach. It is a combination of the traditional collaborative filtering based on preference, enriched by filtering on perceptual evaluations of products. The recommendation is then based on a preference similarity and a perceptual similarity between the customers. In this approach, the perceptual data mainly includes product evaluations according to emotional descriptors. To compare the two approaches, we first performed recommendations using a simulated data base made of various profiles of virtual customers. In order to estimate the performance of each approach, a test procedure has been implemented. A recommendation quality index and a cross-validation procedure based on random samples are defined. This simulation phase allowed adjusting various parameters of the proposed approach. Then, an online survey was conducted to create data with real customers. The considered product to carry out experiments is a movie. Hundreds of customers expressed their preferences and perceptions on a range of movies of the current market, using an Internet survey. This survey was used to study on real data the recommendations’ quality of the two approaches. The recommendation quality is computed using the cross-validation procedure. General attributes of the movies have also been introduced in order to assess their interest in a recommendation procedure. The results show that on simulated data, for which the experimenter completely controls the relationship between preferences and perceptions, the recommendation quality of the proposed approach is better than the traditional approach. Taking into account customers’ perceptual assessments improves the quality of recommendations. For real data from the survey on movies, the results are varied. Although the quality of the proposed approach is on average not better than the traditional approach, we notice that for some customers, better performances are obtained. Performance based on demographic criteria was also studied, as well as for different categories of customers
Xiang, Shu Yuan, i 向淑媛. "The consumers' perceptions of price changes:bundle price versus component prices". Thesis, 1995. http://ndltd.ncl.edu.tw/handle/04831028157945615676.
Pełny tekst źródłaChou, Pei-Lin, i 周佩霖. "The Effects of Price Advertising Cues on Consumers'' Price Perceptions". Thesis, 1996. http://ndltd.ncl.edu.tw/handle/87311895984890020512.
Pełny tekst źródłaZeng, Yi-Ju, i 曾憶茹. "Price Perceptions of Tourist Bundled Products". Thesis, 2000. http://ndltd.ncl.edu.tw/handle/52875036804390814857.
Pełny tekst źródła中國文化大學
觀光事業研究所
88
The purpose of this study is to investigate how the price discounts influence con-sumers’ price perceptions. This study is based upon an exploratory experiment — a scenario involving university students going on a two-day one-night vacation. Ques-tionnaires were distributed to a control group and two experimental groups under six scenarios of tourist bundled products developed from two optional activities. Price perceptions in the six scenarios were evaluated, the price discount being the independ-ent variable, income and bundled product preference being the intervening variable, and price perceptions being the dependent variables. According to the data from the 301 respondents in the control group and 290 and 287 respondents in the two experimental groups respectively, three major conclusions were drawn from this study: 1. Different price discounts of bundled products will result in significantly different price perceptions; 2. When the effects of income and bundled product preference were deleted, price discounts were found to have no effect on price perceptions in 3 scenarios, where the bundled product preference were found to be the strongest and weakest; 3. There was a significant inverse correlation between the price perceptions and purchasing intention. The results of this study not only testify to the research framework developed in this study with reference to price discounts, price perceptions and purchasing intention, but also provide suggestions for future marketing applications.
Hou, Chen-Yi, i 侯辰易. "The Influence of Online Start Price Presentation System on End Price and Price Fairness Perceptions". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76631780855375212038.
Pełny tekst źródła國立澎湖科技大學
服務業經營管理研究所
99
The main purpose of this study is to examine the impacts of number of bidders, starting prices, promotions on end prices and to investigate price fairness perceptions between winning bidders and losing bidders. This study is a 2x2-factor study that has 4 experiment groups, and is practiced with careful steps, among which the hotel coupon are experiment products. The result of the study indicates that number of bidders, starting prices and promotions bring different influences to the end prices. The conclusion of this study is as follows: 1. In high starting price situation, number of bidders and end prices have significant positive relationship. In low starting price situation, number of bidders and end prices do not have significant positive relationship. 2. Different sets of starting prices have significant difference on end prices. 3. In high starting price situation, different sets of promotions do have significant difference on end price. In low starting price situation, the different set of promotions do not have significant difference on end prices. 4. The perception of price fairness between winning bidders and losing bidders have significant differences.
Ti, Cheng, i 鄭迪. "Consumer perceptions of retailer’s price-matching guarantees". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/7m4q26.
Pełny tekst źródła輔仁大學
管理學研究所
93
Many retailers offer the price-matching guarantees that promise to pay consumers the difference if they find a lower price elsewhere. The study investigates the effect of one characteristic of price-matching guarantees (the depth of refund) and one market factor (alternative attractiveness) on consumer perceptions of price-matching guarantee value, believability, and consumer intentions to patronize the retailer. The results show that large refund will simultaneously enhance perception of the value and believability of price-matching guarantees, then increase consumer patronage intentions. Higher alternative attractiveness will decrease perceptions of the value and believability of price-matching guarantees. The total indirect effect of depth of refund on patronage intentions is weaker than the total indirect effect of alternative attractiveness. The implications of the findings for retailing strategy are discussed.
Pei-JungHuang i 黃珮蓉. "The Impact of Website Social Presence and Price Level on Perceptions of Price Fairness". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/22304852197098138776.
Pełny tekst źródła國立成功大學
企業管理學系碩博士班
98
Customers usually require convenience and reasonable prices when they are shopping online. Charging customers who buy the same product differently based on the multi-channel (such as online store and offline store) pricing strategy affects their perception of price fairness. Thus, the purpose of this study is to investigate how the price level influences consumers’ cognitive (perceptions of price fairness), affection (emotion and satisfaction), and behavioral reactions (inertia, self-protection, revenge) in a situation in which the buyer is charged a higher price in the online store than in the physical store. In addition, this study also explores how website social presence (elements of human warmth and sociability) positively impacts the effects of differential pricing on consumer perceptions of price fairness, emotion, and satisfaction. In this study, a six factor between-subject experiment was conducted to simulate the several situations. ANOVA and multiple regression analysis were used to analyze 431 samples. An empirical study was undertaken to investigate the impact of high levels of price on perceptions of price unfairness. Second, price fairness positively influenced both emotion and satisfaction. Third, customer emotion had a positive influence on satisfaction. Fourth, emotion had a negative effect on inertia and positive effect on self-protection and revenge, while satisfaction affected behavioral response. Fifth, the website social presence positively influenced both emotion and satisfaction. Finally, this study suggests that managers could improve website social presence when consumers perceive price unfairness.
Chou, Wan-Jen, i 周宛貞. "The effect of bundle and price perceptions on consumers'' evaluations". Thesis, 1999. http://ndltd.ncl.edu.tw/handle/59939939392058090381.
Pełny tekst źródła國立臺灣大學
商學研究所
87
Bundling is the practice of marketing two or more products and/or services in a single "package" for a special price. Bundling is ubiquitously applied in both consumer and industrial markets to sell two or more products simultaneously. If firms can set specific bundling strategy according to the difference of product and consumer characteristics, they will achieve the goal of attract customers and enhance the sales amount. This study discusses the effect of product characteristics in bundle and consumers'' price perceptions on consumers'' perceived value and willingness to buy. This study''s framework is based on the perceptions of price, quality, and value model of Zeithaml in 1988 and the price perception constructs of Lichtenstein et al. in 1993. The conclusions of this study are as follows: 1. Consumers have different perceived value and willingness to buy for different major products'' brand name in bundle. 2. When the products in bundle are low complementary, consumers'' perceptions of value are greater. 3. When the tie-in product is leader brand, consumers'' perceptions of value are greater. 4. The price perception constructs to affect every firm are different, and when consumers have different price perceptions of major product in, they will have different evaluations of bundle. 5. The more favorite of separate products'' brands, the evaluations of bundle are greater. 6. The relationship between consumers'' perceived value and willingness to buy is positive.
Li, Wan-Hua, i 李婉華. "The Effects of The Reasons of A Price Increase,Product Characters,and Market Situations on Price Fairness Perceptions". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/75806432269148398887.
Pełny tekst źródła國立臺灣大學
商學研究所
93
The price acceptability of products and service would influence consumers’ purchase intentions. Perceived price fairness has been identified as one psychological factor that exerts an important influence on consumers’ reactions to price. Research suggests that consumers sometimes are concerned with the fairness of a price, particularly of a price increase, and that they dislike and are often unwilling to pay a price that is perceived as unfair (e.g. Etzioni 1988;Kahneman). Many factors can influence consumers’ perceptions of price fairness. Some are internal factors, such as the reasons of the price increase, or disclosure of cost information etc., and others are external ones, such as market situations or product characteristics. The primary purpose of this research is to examine the effects of reasons of a price increase on perceptions of price fairness for utilitarian and hedonic products under different market situations. The target products are printer and amusement park and one 4x2x2 experiment is employed in this research. The four reasons of a price increase that are focused on are one uncontrollably(complying with governmental regulations)and three controllably(improving the quality of the product、increasing personnel cost and donations to charity). Two market situations are studied:excess demand and non excess demand. Two product characteristics are studied:utilitarian and hedonic products. The major findings are as follows: 1.Telling consumers the reasons of a price increase will be perceived as fairer than increasing price by telling them nothing. 2.Various reasons of the price increase will influence consumers’ perceptions of price fairness. Price increases driven by factors that are perceived to be outside the seller’s volitional control will be perceived as fairer than those driven by factors perceived to be within a seller’s volitional control. 3.When consumers buy utilitarian products under non excess demand situation , the reasons of a price increase are improving the quality of the product and complying with governmental regulations will reinforce consumers’ perceptions of price fairness. 4.When consumers buy utilitarian products under excess demand situation, four reasons of a price increase will have the same effects as reinforcing consumers’ perceptions of price fairness. 5.When consumers buy hedonic products, market situations does not influence consumers’ perceptions of price fairness;however, the reasons of a price increase does. The reasons of a price increase are improving the quality of the product、complying with governmental regulations and donations to charity will reinforce consumers’ perceptions of price fairness.
Pai, Ren-Haur, i 白仁豪. "The Effects of Reference Prices, Involvement on Consumers'' Price Perceptions and Information Search —A Case Study of Lotion". Thesis, 2002. http://ndltd.ncl.edu.tw/handle/00679114600457935286.
Pełny tekst źródłaChuchu, Tinashe. "Student perceptions of the predictors of customer purchase intentions of counterfeit products". Thesis, 2015. http://hdl.handle.net/10539/18838.
Pełny tekst źródłaThe research investigated the use of the two potential predictors of customer purchase intention of counterfeit products (perceived behavioural control and price-quality inference of counterfeit products) as a means of establishing whether these were related to customer attitudes towards economic benefits of purchasing counterfeit products, which ultimately lead to purchase intention of counterfeit products. The study reviewed prior literature on counterfeits purchasing. Probability sampling was used to select respondents, and a research model was developed to measure the constructs used for the study. Field study was conducted in Johannesburg at the University of the Witwatersrand, and research data was collected from 380 registered students of the University of the Witwatersrand, 18 years and older. Using the SPSS 22 and AMOS 22 software program, structural equation modeling (SEM) was performed to analyse the data set. The results revealed that price-quality inference of counterfeit products had a stronger relationship with customer attitudes towards economic benefits of purchasing counterfeit products, than to perceived behavioural control implying that the customers were more likely to purchase counterfeits because of the perceived price bargain and not because of the perceived ease of purchasing counterfeits. The contribution of this study was to enhance the comprehension of existing literature on the relationship between the predictor variables (perceived behavioural control and price-quality inference of counterfeit products) and the outcome variable (purchase intention of counterfeit products).
CHEN, NEWSON, i 陳鴻文. "The Relationships among Aesthetics Perceptions, Brand Story Perceptions, Perceived Value and Purchase Intentions: The Moderating Effect of Price Sensitivity". Thesis, 2016. http://ndltd.ncl.edu.tw/handle/yy839a.
Pełny tekst źródła德明財經科技大學
行銷管理系
104
Cultural and creative industry not only is a newly industry, but also the government focused on this industry. Cultural consumption is a new trend in consumer market. In recent years, the notion of “Aesthetics Economics” has become an increasing attention issue. In addition, marketers always use “storytelling” to build the brand and create a positive image, therefore, “story marketing” has become a new important issue in marketing research. However, there seems to be a lack of research concerning consumer behavior of cultural and creative products. By observing the feature of cultural and creative products and reviewing the related literature, we found that discussing the relationships among aesthetics perceptions, brand story perceptions, perceived value, price sensitivity and purchase intentions is a valuable research issue. The study aims to construct the regression models that discussing the relationships among aesthetics perceptions, brand story perceptions, perceived value, price sensitivity and purchase intentions. The cultural and creative products were selected to be the research scope. The visitors of two cultural and creative parks in Taipei (i.e. Huashan 1914 Creative Park and Songshan Cultural and Creative Park) were selected to be the research subjects. A structural questionnaire was developed and systematic sampling and personal interview were used to collect the data. A total of 402 usable samples were obtained. The regression analysis demonstrates that aesthetics perceptions, brand story perceptions have positive effects on perceived value. In addition, perceived value has positive effect on repurchase intentions; while price sensitivity has no moderating effect between perceived value and purchase intentions. On the basis of the research results, we offered some marketing strategies and management suggestions for cultural and creative industry.
Huang, Shih-Jung, i 黃士容. "The effect of website characteristics, price, and consumer's perceptions upon the online shopping". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/53623573804114674689.
Pełny tekst źródła國立成功大學
企業管理學系碩博士班
95
Advance of technology pushes the business activities into the Internet. Even though people have been experienced the dot-com bubble, the brand-new online stores still boost. People believe that the opportunities in the Internet are unlimited. Thus, the competitions are getting heater as well. As results, a main issue of how to get more consumers and sales should be concerned by online store managers and owners. Usually, the first touch when people try to online shopping is website characteristics which include website design, information contents, security, and privacy. Searching for a particular product is the second step. The main purposes of this research are discussing that “do the external quality signals such as website characteristics and price stimulate consumer’s buying intention and decision.” Plus, the author added two intermediate variables, consumer’s perceived risk and perceived quality, to discuss that is the online shopping consumer’s perceived risk and perceived quality different from physical shopping. The interrelationship among website characteristics, price, perceived risk, perceived quality, and consumer’s buying intention and decision were discussed, too. Regression analysis and logistic analysis were employed in this study. The research showed that website characteristics negatively and significantly affected consumer’s perceived risk, and price positively and significantly affected consumer’s perceived quality. In addition, except the website characteristics, the price, perceived risk, and perceived quality significantly affected consumer’s buying intention; and except perceived quality, the website characteristics, price, and perceived risk significantly affected consumer’s buying decision. By the research result, the author suggests that online store should consider the importance of website characteristics. Because this construct can decrease consumer’s perceived risk and increase their buying decision. Moreover, the online store managers should concentrate in search of the balance between price and consumer’s perceived quality. Because the higher price the higher quality that consumers will perceive; yet the higher price the lower buying intention and decision they will make. Thus, the trade off between this two constructs is another issue that online store managers should take care.
Sun, Jui-Chen, i 孫瑞貞. "A Study of Presale Service, Product and Price Perceptions Impact on Enterprise Customers’Purchase Intention". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/49927740804363363605.
Pełny tekst źródła國立臺灣科技大學
管理研究所
98
The computer and associated information products in the enterprise play a very important role in the operation of enterprise. The computer and information product suppliers offer a wide range of consulting services to assist enterprises to buy the most suitable information equipments and for the overall planning and deployment. The decision-making process of enterprise procurement for information products need consider many factors, and purchase behavior also involves number of levels. In order to meet business needs, except exhibits through dealers and catalogue, the enterprise purchasing decision makers receive information from business representatives and technical consultants of product suppliers. Technical consultants provide pre-sales services to help enterprise customers learn more about new products and how to do right procurement, planning, as well as future deployment. By exploring the computer product and information suppliers’ pre-sale services, product perceptual quality and price perception, and to learn about enterprise customers’ brand attitudes and their future purchase intention. The case company belongs to the computer and information product company. The survey objects are enterprise-class customers. By random sampling of IT departments heads and senior administrators of information systems who are responsible for or involve in information products purchasing decision. This study released 100 questionnaires, then recycling 85 copies. This study draws AMOS linear relationship between the structures of the schema to validate the results of the study are: pre-sale services quality, product perceptual quality and price perception affect brand attitude, brand attitude affects future purchase intention. Pre-sales services quality, product perceptual quality, price perception, brand attitude to purchase intention are there positive relationships.
Yeh, Nai Chi, i 葉乃綺. "The effects of minimum purchase requirement promotion on consumers' purchase decisions and price perceptions". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/10279701393598982388.
Pełny tekst źródła國立政治大學
企業管理研究所
98
The present research explores the effects of “the minimum purchase requirement promotions” on consumers’ purchasing behavior. Study 1 examined consumers’ purchasing decisions in a field experiment with three types of promotional coupons randomly handed to customers: Purchase over $1000 and get a $100 cash reward, purchase over $500 and get a $50 cash reward, or 10% off price discount. Consumers’ invoices from the bookstore’s database were recorded, and questionnaires were used to measure transaction value and how these promotions influenced consumers’ shopping spending, and tendency to calculate total expense. Study 1’s findings show that consumers tend to calculate total expense under “the minimum purchase requirement promotion”. Study 2 and Study3 explored how this promotional type influences on consumers’ price cognition, including price recall accuracy and internal reference price. In Study 2, laboratory experiment was used: (a) purchase over $1000 and get a $100 cash reward and (b) 10% off price discount through manipulated catalog shopping. Study 3 was a computer-manipulated shopping experiment, with participants purchasing product in the shopping stage of experiment and selling the products in a later auction to ascertain their internal reference price under two different promotional frames (purchase over $3000 and get a $300 cash reward, and a 10% off price discount). Major findings about consumers’ purchasing decisions were: (a) as the inference of anchoring and adjusting heuristic theory (Tversky and Kahneman, 1974), consumers increase their spending; (b) the “requirement promotion” improvement of consumers’ transaction value cannot be proved as the inference of silver linings principle (Thaler, 1985) because the time delay was not obvious in the experiment. The results of the influence on price cognition were: (a) “the minimum purchase requirement promotion” had a higher internal reference price than regular price discount with total expense over the promotional threshold; (b) this promotion will increase consumers’ tendency to calculate total expense; (c) consumers have higher price recall accuracy in this requirement promotion; and (d) the internal reference price was used to infer that this promotion might have a higher transaction value with total expense over the promotional threshold.
Arora, Joginder Singh. "Price-level accounting in India: A study of corporate practi8ces and perceptions of chartered accountants". Thesis, 1996. http://hdl.handle.net/2009/6230.
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