Zaloguj się

Gotowe bibliografie tematyczne / Place marketing / Artykuły w czasopismach

Artykuły w czasopismach na temat „Place marketing”

Kliknij ten link, aby zobaczyć inne rodzaje publikacji na ten temat: Place marketing.

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 29 lipca 2024

Utwórz poprawne odniesienie w stylach APA, MLA, Chicago, Harvard i wielu innych

Wybierz rodzaj źródła:

Sprawdź 50 najlepszych artykułów w czasopismach naukowych na temat „Place marketing”.

Przycisk „Dodaj do bibliografii” jest dostępny obok każdej pracy w bibliografii. Użyj go – a my automatycznie utworzymy odniesienie bibliograficzne do wybranej pracy w stylu cytowania, którego potrzebujesz: APA, MLA, Harvard, Chicago, Vancouver itp.

Możesz również pobrać pełny tekst publikacji naukowej w formacie „.pdf” i przeczytać adnotację do pracy online, jeśli odpowiednie parametry są dostępne w metadanych.

Przeglądaj artykuły w czasopismach z różnych dziedzin i twórz odpowiednie bibliografie.

1

Alaux, Christophe, i Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing". JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, nr 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.

Pełny tekst źródła

Streszczenie:

The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.

Style APA, Harvard, Vancouver, ISO itp.

2

Chamard, Camille, i Christophe Alaux. "Place Hospitality: A Way to Understand and Improve Place Marketing Approaches". INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, nr 2 (2018): 7–16. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.42.1001.

Pełny tekst źródła

Streszczenie:

Several articles stressed on the necessity for a territory to work on boosting its attractiveness. Welcoming new publics such as tourists, companies, and households would increase its economic development and thereby its reputation. This vision seems too restrictive today to be unique. Indeed, the concept of hospitality sets itself up as the corollary of place attractiveness. To understand the concept of Hospitality, it is necessary to define its context of using. The interest to consider the concept of Place Hospitality arose along with the integration of territorial development into Place marketing strategies. That is why the concept of Territory has been more and more popular for the last 30 years, not only in France but also all over the world. Nowadays, everything is « territory » or territory-based. This proposal first explores the concept of hospitality, as it is presented not only in philosophic literature but also in academic researches dedicated to tourism. Secondly, we present a conceptual framework which includes the place hospitality as its central element. Hospitality represents at the same time one of the objectives of the place marketing and the only way there is to consider the place marketing as a long-term process. We shall end with a proposition of levers of action allowing legal authorities – in regions with a measure of autonomy – to implement a real hospitality policy.

Style APA, Harvard, Vancouver, ISO itp.

3

Rybaczewska, Maria, i Leigh Sparks. "Place marketing and place based loyalty schemes". Journal of Enterprising Communities: People and Places in the Global Economy 14, nr 1 (18.11.2019): 42–56. http://dx.doi.org/10.1108/jec-09-2019-0094.

Pełny tekst źródła

Streszczenie:

Purpose This paper aims to investigate place-based loyalty schemes and place marketing. It focuses on the practical issues of implementation and use as perceived by place managers and businesses. Design/methodology/approach The investigation incorporated a three-stage procedure: focus group, quantitative data analysis and semi-structured interviews with place managers and business managers. Findings The study showed wide interest and potential for place based loyalty schemes, acknowledged by all stakeholder groups. The major concerns were practical issues such as complexity, security of data and costs of implementation (equally time/effort and money). The key finding is the need for simplicity to avoid competing desires and priorities. Originality/value Place marketing is claimed to be a priority for town and city managers. There is less agreement however on how to achieve effective place marketing. The authors show how different stakeholders have different views and how these need to be considered to obtain the benefits all agree are possible.

Style APA, Harvard, Vancouver, ISO itp.

4

Warnaby, Gary, i Dominic Medway. "What about the ‘place’ in place marketing?" Marketing Theory 13, nr 3 (25.06.2013): 345–63. http://dx.doi.org/10.1177/1470593113492992.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

5

Hegyi, Fatime Barbara. "Kozma Gábor: Place marketing". Tér és Társadalom 20, nr 2 (1.06.2006): 149–52. http://dx.doi.org/10.17649/tet.20.2.1910.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

6

Hospers, Gert-Jan. "Place marketing in Europe". Intereconomics 39, nr 5 (wrzesień 2004): 271–79. http://dx.doi.org/10.1007/bf03031785.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

7

Kawakita, Makiko, i Yasushi Sonobe. "Art Place as Media:". Japan Marketing Journal 42, nr 4 (31.03.2023): 27–38. http://dx.doi.org/10.7222/marketing.2023.019.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

8

Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi i Bang Nguyen. "A framework of place branding, place image, and place reputation". Qualitative Market Research: An International Journal 19, nr 2 (11.04.2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

Pełny tekst źródła

Streszczenie:

Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualitative data, a comprehensive framework for place branding was formulated. Findings Findings indicate that the key indicators of identifying a place brand come under two headings, namely, national culture (country’s name, country’s brand, country attributes, social changes, geography and environment, people, culture (history, language, etc.) and infrastructure (security, economic condition, technological advancement, tourism development goals, place marketing and promotional strategy), which influences on the favorability of place branding. In addition, five main moderators of the outcomes of place branding were identified, namely, political perception, social media and news, place awareness, place association and tourism experience. Practical implications Effective place branding could help a country attract tourists, visitors, traders and investors. Place branding should be considered a constructive tool that can be successfully applied to managing a country’s image. Originality/value Place branding has received little attention in the context of emerging markets. This is the first known study undertaken with a view to understand and develop a place branding model that links with place image and place reputation in an emerging country. The study identifies 12 antecedents of place branding and five important moderators. Findings will help policymakers, country brand managers and communication professionals more generally who deal with a country’s image and reputation and those involved in improving the tourism industry in Iran.

Style APA, Harvard, Vancouver, ISO itp.

9

Govers, Robert. "From place marketing to place branding and back". Place Branding and Public Diplomacy 7, nr 4 (28.10.2011): 227–31. http://dx.doi.org/10.1057/pb.2011.28.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

10

Rozhkov, Kirill Lvovich, i Natalya Il’inichna Skriabina. "Places, users, and place uses: a theoretical approach to place market analysis". Journal of Place Management and Development 8, nr 2 (13.07.2015): 103–22. http://dx.doi.org/10.1108/jpmd-10-2014-0024.

Pełny tekst źródła

Streszczenie:

Purpose – This paper aims to develop a theoretical approach to place market analysis that aims to identify the ways in which specific places are used and to further enable the identification of distinct segments and products. Design/methodology/approach – Typology construction was chosen as the main study method. Eight polar place demand patterns were classified on the abstract level, using a set of binary variables of spatial behaviour (migration, natural growth and settling). Based on this typology, eight abstract places were deductively described. In conjunction with this deductive study, the authors conducted focus groups, and the results showed considerable similarity in the interpretation of the achieved types. Findings – This paper arrives at interdependent typologies of place demand, place product and place use patterns that allow the ways of using specific places to be identified and distinctive segments and products to be distinguished as particular, consistent combinations of the achieved types. Practical implications – The typologies obtained expand the scope of competitive analysis and planning in framing place marketing. Distinct uses of specific places unambiguously point to the features of certain segments and could thereby enable a lucid marketing strategy. Originality/value – Empirically driven place market research has not precisely defined the distinct ideas and concepts of investigated places, which might reflect the different segments of the population that have different intentions for the use of these places. This paper offers important insights into product differentiation and market segmentation in the frame of simultaneous product use.

Style APA, Harvard, Vancouver, ISO itp.

11

장혜진. "Place Marketing Strategy Considering Context". Journal of Digital Design 15, nr 1 (styczeń 2015): 763–74. http://dx.doi.org/10.17280/jdd.2015.15.1.073.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

12

Komarov, M. A. "Marketing communications in place promotion". Regional Economics: Theory and Practice 18, nr 10 (15.10.2020): 2001–18. http://dx.doi.org/10.24891/re.18.10.2001.

Pełny tekst źródła

Streszczenie:

Subject. This article discusses the marketing aspects of place branding development. Objectives. The article aims to summarize current ideas about communications in place marketing. Methods. For the study, I used comprehensive and systems approaches. Results. The article identifies the main types of motivation that encourage consumer decision-making and substantiates the application of the 7C concept model in order to position the place using the Internet. Conclusions. Developing a place branding, building an umbrella brand model and forming numerous sub-brands based on it are more preferable to hit the target. The most promising approach to place marketing is the relational one that can help build an extensive network of marketing communications.

Style APA, Harvard, Vancouver, ISO itp.

13

Edgar, Timothy, Marian Huhman i Gregory A. Miller. "Understanding “Place” in Social Marketing". Social Marketing Quarterly 21, nr 4 (23.09.2015): 230–48. http://dx.doi.org/10.1177/1524500415607453.

Pełny tekst źródła

Streszczenie:

Critiques of the social marketing literature have suggested the place strategy is a key component within the 4 Ps of the marketing mix that simultaneously has been misunderstood and underutilized. This study sought to conduct a systematic review of the peer-reviewed literature to better understand how place has been conceptualized and operationalized over multiple decades. Application of inclusion criteria resulted in a sample of 84 articles published from 1988 to 2015 representing work in 20 different countries in North America, Asia, Africa, Europe, and Oceania. Content analysis showed that almost half (46.4%) of the descriptions of place strategies operationalized the component by including at least one element of placing messages within communication channels or information delivery such as print, interpersonal, traditional broadcast, or digital. The heavy emphasis on communication channels and information delivery contrasts sharply with definitions of place that thought leaders have offered historically. Results revealed that authors from the United States especially have a tendency to operationalize place as message placement. Discussion speculates on why conceptualization and operationalization have diverged and considers the implications for clarity within the field of social marketing as a whole.

Style APA, Harvard, Vancouver, ISO itp.

14

Sedgwick, Mitchell W. "Marketing minds, markets in place". Journal of the Royal Anthropological Institute 13, nr 4 (grudzień 2007): 1015–21. http://dx.doi.org/10.1111/j.1467-9655.2007.00470.x.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

15

Foret, Miroslav, i V. Foretová. "Marketing research and place image". Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 54, nr 6 (2006): 239–48. http://dx.doi.org/10.11118/actaun200654060239.

Pełny tekst źródła

Streszczenie:

The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences. Than own empirical marketing research of Brno image is presented and compared with theory of marketing communication, especially with the problems of place identity, unified visual style and logo.

Style APA, Harvard, Vancouver, ISO itp.

16

ELIHU RUBIN. "Place Marketing: Boosters and Branding". Massachusetts Historical Review 16 (2014): 149. http://dx.doi.org/10.5224/masshistrevi.16.1.0149.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

17

Di Benedetto, C. Anthony. "Marketing Countries, Places, and Place-Associated Brands: Identity and Image". Journal of International Consumer Marketing 34, nr 2 (17.01.2022): 231–33. http://dx.doi.org/10.1080/08961530.2022.2028989.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

18

Swanson, Kathryn. "Place brand love and marketing to place consumers as tourists". Journal of Place Management and Development 8, nr 2 (13.07.2015): 142–46. http://dx.doi.org/10.1108/jpmd-05-2015-0012.

Pełny tekst źródła

Streszczenie:

Purpose – The purposes of this paper are to outline the theoretical context for the study of brand love in the context of places and to report preliminary findings from an extensive study on place brand love. Design/methodology/approach – Three places were chosen for the research: Orlando, Florida; Minneapolis, Minnesota; and Las Vegas, Nevada. A study sample of 20 consumers engaged in a variety of methodological techniques including semi-structured consumer interviews, volunteer-employed photography and consumer collage creation. Findings – Thirteen primary themes through which participants articulated their love in respect of the places under study were identified. These can be grouped into four categories: antecedents, relational themes (involving relationships between others, oneself and the place), experiential themes (relating to the experience of being at the place) and outcomes. Originality/value – ‘Brand love’ is an aspect of branding that has not been explored in the context of places, and preliminary results indicate that this may be a useful concept for both academics and practitioners to investigate further.

Style APA, Harvard, Vancouver, ISO itp.

19

Boisen, Martin, Kees Terlouw, Peter Groote i Oscar Couwenberg. "Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion". Cities 80 (październik 2018): 4–11. http://dx.doi.org/10.1016/j.cities.2017.08.021.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

20

Nagao, Masanobu, Yoshihiro Yamasaki i Toshiaki Yagi. "Exploring Acceptance of Strangers in Place Branding Theory:". Japan Marketing Journal 38, nr 1 (30.06.2018): 92–107. http://dx.doi.org/10.7222/marketing.2018.031.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

21

Muñiz Martínez, Norberto, i Miguel Cervantes Blanco. "Marketing de ciudades y "Place Branding"". Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, nr 2010 (1.12.2010): 123. http://dx.doi.org/10.18002/pec.v0i2010.767.

Pełny tekst źródła

Streszczenie:

En esta investigación se analiza el marketing de ciudades en el marco de las marcas territoriales o place branding. Se estudia el concepto de la identidad como referencia de partida a partir del cual desarrollar una estrategia de comercialización urbana, la cual se concibe dentro de un enfoque más amplio de dirección estratégica, y que engloba la transformación física con el urbanismo, las infraestructuras y los aspectos sociales. Este proceso estratégico finaliza con la creación de una comunicación urbana a través de elementos como lemas y logotipos. Se estudia la evolución general del énfasis en los aspectos urbanos clave, desde las infraestructuras y los aspectos industriales a los valores y la creatividad. Asimismo, también se exploran los aspectos derivados de las simbologías urbanas, la formación de redes de ciudades temáticas y redes de notoriedad cultural.<br /><br />This paper analyse the emerging concepts of city marketing and place branding. The concept of identity is studied as a starting reference from which to develop an urban marketing strategy, which is conceived within a context broader strategic management approach, and encompasses a physical regeneration or urbanization transformation, and infrastructure and social aspects. This strategic process ends with creating an urban communication through elements such as slogans and logos. We study the general evolution emphasis on key urban issues, from infrastructure and industrial aspects towards values and creativity. In addition, issues arising from the urban symbolism are also explored, as well as the development of urban networks, and thematic networks of cultural visibility.

Style APA, Harvard, Vancouver, ISO itp.

22

Muñiz Martínez, Norberto, i Miguel Cervantes Blanco. "Marketing de ciudades y "Place Branding"". Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, Monogr (1.12.2010): 123. http://dx.doi.org/10.18002/pec.v0imonogr.767.

Pełny tekst źródła

Streszczenie:

En esta investigación se analiza el marketing de ciudades en el marco de las marcas territoriales o place branding. Se estudia el concepto de la identidad como referencia de partida a partir del cual desarrollar una estrategia de comercialización urbana, la cual se concibe dentro de un enfoque más amplio de dirección estratégica, y que engloba la transformación física con el urbanismo, las infraestructuras y los aspectos sociales. Este proceso estratégico finaliza con la creación de una comunicación urbana a través de elementos como lemas y logotipos. Se estudia la evolución general del énfasis en los aspectos urbanos clave, desde las infraestructuras y los aspectos industriales a los valores y la creatividad. Asimismo, también se exploran los aspectos derivados de las simbologías urbanas, la formación de redes de ciudades temáticas y redes de notoriedad cultural.<br /><br />This paper analyse the emerging concepts of city marketing and place branding. The concept of identity is studied as a starting reference from which to develop an urban marketing strategy, which is conceived within a context broader strategic management approach, and encompasses a physical regeneration or urbanization transformation, and infrastructure and social aspects. This strategic process ends with creating an urban communication through elements such as slogans and logos. We study the general evolution emphasis on key urban issues, from infrastructure and industrial aspects towards values and creativity. In addition, issues arising from the urban symbolism are also explored, as well as the development of urban networks, and thematic networks of cultural visibility.

Style APA, Harvard, Vancouver, ISO itp.

23

Metaxas, T. "Implementing place marketing policies in Europe". International Journal of Sustainable Development and Planning 1, nr 4 (1.01.2007): 399–418. http://dx.doi.org/10.2495/sdp-v1-n4-399-418.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

24

Niedomysl, Thomas, i Mikael Jonasson. "Towards a theory of place marketing". Journal of Place Management and Development 5, nr 3 (5.10.2012): 223–30. http://dx.doi.org/10.1108/17538331211269639.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

25

Budovska, Veronika. "Handbook on place branding and marketing". Scandinavian Journal of Hospitality and Tourism 18, sup1 (11.04.2018): S107—S109. http://dx.doi.org/10.1080/15022250.2018.1502094.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

26

Witkowski, Terrence H. "History's Place in the Marketing Curriculum". Journal of Marketing Education 11, nr 2 (sierpień 1989): 54–57. http://dx.doi.org/10.1177/027347538901100209.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

27

MADSEN, HENRIK. "Place-marketing in Liverpool: a review". International Journal of Urban and Regional Research 16, nr 4 (grudzień 1992): 633–40. http://dx.doi.org/10.1111/j.1468-2427.1992.tb00201.x.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

28

Page, Stephen J., i Rachel Hardyman. "Place marketing and town centre management". Cities 13, nr 3 (czerwiec 1996): 153–64. http://dx.doi.org/10.1016/0264-2751(96)00002-9.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

29

Linina, Iveta, i Gita Jansevica. "PLACE MARKETING IN PLANNING SUSTAINABLE DEVELOPMENT". ENVIRONMENT. TECHNOLOGIES. RESOURCES. Proceedings of the International Scientific and Practical Conference 1 (13.06.2023): 108–15. http://dx.doi.org/10.17770/etr2023vol1.7208.

Pełny tekst źródła

Streszczenie:

Research background: Municipalities, as part of the public sector, have to use various methods to achieve their goals, including the ones that are indispensable for successful entrepreneurship. Local authorities plan, manage and control events of public importance. These activities must be in line with national policies and accepted in their development documents. It is logical for municipalities to formulate and communicate their strategies and spatial development perspectives to the public. The improvement of a sustainable development strategy is especially important because the administrative-territorial reform was completed in 2021. After this latest reform, the boundaries of districts, management and distribution of funding were changed significantly. Today several towns and communities have developed their marketing strategies, and each municipality has public relations or development departments that take care of the image of the area.Purpose of the article: The aim of this study is to analyse the importance of local marketing in the current sustainable development strategies of individual districts. Tasks of the research are to describe the essence of local marketing, to study the peculiarities of strategic planning in local governments, to analyse the current sustainable development strategies of Cesis, Valmiera and Smiltene counties in connection with local marketing and to draw conclusions on the research results.Methods: The work uses a monographic research method, analysis of scientific literature, analysis of regulatory enactments, a logically constructive method - for the formation of judgments and analysis of results, a method of synthesis - to combine elements into a single system.Findings Value added: As a result of the study, the importance and impact of place marketing on the regional planning process was identified.

Style APA, Harvard, Vancouver, ISO itp.

30

Treutz, Ágnes. "Consumer satisfaction in the place marketing". Annals of Marketing Management & Economics 5, nr 1-2 (17.12.2019): 79–90. http://dx.doi.org/10.22630/amme.2019.5.1-2.7.

Pełny tekst źródła

Streszczenie:

The consumer satisfaction is under perspicacious examination, where the basic models will be presented in connection with consumer satisfaction. The study will also touch on the satisfaction models in the place marketing. One important target group of the place marketing is the local residents, and it is becoming more and more important to maintain them, and gain new potential residents. In case satisfaction emerges in the residents, we can maintain them locally, creating a loyal consumer group. Reputation or having personal experiences towards local events or tuition institutions could be extremely important for potential local residents, which may further build the positive image towards the settlement. These expectations and obtained values will also be compared by the consumer, ultimately making him/her satisfied or dissatisfied. The measurement criteria of these models will be assessed, which will be used to summarize all examined models in a table accordingly.

Style APA, Harvard, Vancouver, ISO itp.

31

Rosenbaum, Mark S., Carol Kelleher, Margareta Friman, Per Kristensson i Anne Scherer. "Re-placing place in marketing: A resource-exchange place perspective". Journal of Business Research 79 (październik 2017): 281–89. http://dx.doi.org/10.1016/j.jbusres.2017.01.009.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

32

Rozhkov, Kirill, Konstantin Khomutskii, Robert Romanowski i Norberto Muniz-Martinez. "Place overbranding and how to prevent it". Qualitative Market Research: An International Journal 23, nr 4 (21.03.2020): 979–99. http://dx.doi.org/10.1108/qmr-12-2017-0180.

Pełny tekst źródła

Streszczenie:

Purpose This paper aims to present concepts and tools for developing place branding that protects places from overbranding, redundant promotion and excessive tourism. Design/methodology/approach The concept of a product-based place brand that reflects local ways of life and local identities was introduced. A combination of projective, typological and narrative methods was applied. Three focus groups composed of future place managers were held in three countries (N = 27) to develop place brand vocabularies and typologies of verbal characteristics of abstract places as products for internal users (residents). Findings In most cases, the place brand vocabularies were consistent and compatible within each abstract type and were unique (mutually exclusive) between the types. The vocabularies contained both detailed and more generalized elements. For each place, short formulations of the general concept were found. Each brand vocabulary reflected the institutional, socio-psychological, cultural, historical and geographic differences of the countries involved in the research. Originality/value A conceptual and methodological framework for creating place brand vocabularies is offered, and it describes the close relationship between multiple internal brand attributes and their concise expressions appropriate for communication and high differentiation among brand attributes that facilitate the recognition of branded places by target and non-target audiences. The framework is applicable for designing verbal attributes of place brands for specific places to avoid overbranding effects.

Style APA, Harvard, Vancouver, ISO itp.

33

Alexander, Bethan. "Commercial, social and experiential convergence: fashion’s third places". Journal of Services Marketing 33, nr 3 (10.06.2019): 257–72. http://dx.doi.org/10.1108/jsm-04-2018-0116.

Pełny tekst źródła

Streszczenie:

Purpose This paper aims to examine the third-place phenomenon, within a fashion context, through the theoretical lens of servicescape and experiential retailing. It identifies third places’ typologies, evolution and adoption and explores the opportunities third places offer to retailers when attempting to connect better with consumers. Design/methodology/approach Taking a qualitative approach, research was conducted using secondary data sources, observation of 98 retail stores and the shopping-with-consumers technique with 42 informants. Manual thematic analysis and magnitude coding was conducted. Findings Third-place fashion practices are prevalent and growing. Their predominant functions include sociability, experiential, restorative and commercial. Variances inherent in third places are expounded and a third-place-dimensions model is proposed. Research limitations/implications Due to the chosen research approach, the results are limited in terms of generalizability to other settings. Several research directions are elucidated, including exploration of fashion third places on consumers’ place attachment within specific sectors; the impact of differing age, gender and geographies on third place meaning; virtual and hybrid forms; retailer motivations; and third-place alliances. Practical implications The preliminary study serves to support managers to understand how consumers perceive and experience the fashion third place and the potential of the third place to enhance consumer engagement. Originality/value The research makes a valuable contribution to the dearth of extant literature on third place within the fashion field. It offers a new theoretical perspective on form, function and benefits of third places as a conduit of social-, experiential-, and commercial-experience consumption.

Style APA, Harvard, Vancouver, ISO itp.

34

La, Suna. "Consumer Responses to Retro Marketing Applied to Consumer Places - Focusing on Place Nostalgia and Place Attachment". Journal of Marketing Management Research 23, nr 4 (31.10.2018): 25–58. http://dx.doi.org/10.37202/kmmr.2018.23.4.25.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

35

Boisen, Martin, Peter Groote, Kees Terlouw i Oscar Couwenberg. "Patterns of place promotion, place marketing and/or place branding in Dutch municipalities". Place Branding and Public Diplomacy 14, nr 2 (15.12.2017): 78–88. http://dx.doi.org/10.1057/s41254-017-0083-5.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

36

Kobayashi, Tetsu. "Place Branding in the Age of the New Normal:". Japan Marketing Journal 41, nr 1 (30.06.2021): 29–40. http://dx.doi.org/10.7222/marketing.2021.030.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

37

Hae, Laam. "Traveling Policy: Place Marketing and the Neoliberal Turn of Urban Studies in South Korea". Critical Sociology 44, nr 3 (20.03.2017): 533–46. http://dx.doi.org/10.1177/0896920517698539.

Pełny tekst źródła

Streszczenie:

This paper examines how South Korean policy field in the 1990s adopted Western style place-marketing strategies, and put them into practice as cultural revitalization programs of different Korean cities. The emergence of place marketing in Korea as a new paradigm for local growth stems from Korea’s transition from a developmental to a post-developmental system, which was a conjunctural outcome of democratization, neoliberalization and administrative decentralization of the early 1990s. This paper interrogates how place marketing traveled from the West to Korea in this context. In particular, it attends to how critical urbanists in Korea became a vanguard in mobilizing and developing place marketing for different local governments, perceiving it as a progressive alternative to the authoritarian, economy-centric developmentalist urban paradigm of the previous decades, despite its entanglement in the neoliberal urban paradigm of the West. The paper also examines the contradictions and conflicts that place-marketing policies have generated across different places in Korea.

Style APA, Harvard, Vancouver, ISO itp.

38

Vozņuka, Jekaterina. "Place Marketing Strategy of Latgale Region Development". Regional Formation and Development Studies 6, nr 1 (25.01.2022): 171–82. http://dx.doi.org/10.15181/rfds.v6i1.2340.

Pełny tekst źródła

Streszczenie:

In this paper the author has developed place marketing strategy model for Latgale region that could be used as the base for working out programs of social and economic development. The author defines essence and specific of the marketing places conception, analyses Latgale region as marketing object based on segmentation and research of target markets. Interrogatory methods were used to investigate target audience of the region. The results of analysis of Latgale region and the results of the research of its target markets became empirical base for Latgale region place marketing strategy model. The developed place marketing strategy for Latgale region is based on regular and systematic investigation of the condition of the territory and its development tendencies in order to take rational decisions and to choose the priority development directions in the conditions of limited resources in accordance with real or potential demand of the target markets and to allocate the existing resources for its satisfaction.

Style APA, Harvard, Vancouver, ISO itp.

39

Foroudi, Mohammad Mahdi, John M. T. Balmer, Weifeng Chen, Pantea Foroudi i Paschalia Patsala. "Explicating place identity attitudes, place architecture attitudes, and identification triad theory". Journal of Business Research 109 (marzec 2020): 321–36. http://dx.doi.org/10.1016/j.jbusres.2019.12.010.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

40

Skandalis, Alexandros, John Byrom i Emma Banister. "Spatial taste formation as a place marketing tool: the case of live music consumption". Journal of Place Management and Development 10, nr 5 (4.12.2017): 497–503. http://dx.doi.org/10.1108/jpmd-01-2017-0009.

Pełny tekst źródła

Streszczenie:

Purpose The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies. Design/methodology/approach The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls. Findings This paper illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value. Originality value The paper elaborates upon the potential usefulness of spatial taste formation for place management and marketing research practice and draws out implications for future research. It advances a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.

Style APA, Harvard, Vancouver, ISO itp.

41

Kıyat, Gül, Halil Şimşek i Bünyamin Özgüleş. "Place and Importance of Health Services Marketing in Other Marketing Branches". Health Care Academician Journal 4, nr 3 (2017): 147. http://dx.doi.org/10.5455/sad.13-1499888421.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

42

Kalyan, Ettela. "IMPORTANCE OF GOOGLE SEARCH ENGINE MARKETING IN EVOLVING DIGITAL MARKETING PLACE". International Journal of Engineering Applied Sciences and Technology 6, nr 10 (1.02.2022): 131–35. http://dx.doi.org/10.33564/ijeast.2022.v06i10.016.

Pełny tekst źródła

Streszczenie:

In recent years, promotional strategies all over the world have experimented with improved models to reach out to potential customers. Search engine marketing is one of the most promising and widely used techniques. The goal of this research is to explore into the advantages of adopting search engine marketing techniques in Google, the most prominent search engine. This study assesses behavioral patterns of the customers to collect the data about their perception towards digital marketing. This research also discusses how to develop approaches for effectively promoting and optimizing websites via search engines. As Google is one of the most popular search engines in the world, this research focuses on the value of Google search engine marketing tactics, which can help business owners to improve their revenue models and extend their operations. This study's research approach makes use of data acquired using a survey questionnaire form that was circulated on social media. Reviewing various research papers is one of the other approaches. The findings of this study show how small and medium businesses and major corporations can use Google search engine marketing tactics to extend their business operations in an ever-changing digital marketplace.

Style APA, Harvard, Vancouver, ISO itp.

43

박배균. "Place Marketing and Territorialization of Place: A Critique of the Essentialist Notion of Place". Journal of the Economic Geographical Society of Korea 13, nr 3 (wrzesień 2010): 498–513. http://dx.doi.org/10.23841/egsk.2010.13.3.498.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

44

Alexander, Matthew, i Kathy Hamilton. "Recapturing place identification through community heritage marketing". European Journal of Marketing 50, nr 7/8 (11.07.2016): 1118–36. http://dx.doi.org/10.1108/ejm-05-2013-0235.

Pełny tekst źródła

Streszczenie:

Purpose The purpose of this paper is to explore how community involvement can support the authors who are guided by the following research questions: how do community residents contribute to heritage marketing strategies that represent their local area? How does community involvement in heritage marketing encourage place identification? How can organisations facilitate community participation in heritage marketing? Design/methodology/approach The authors draw on an ethnographic study of the adopted railway stations in Scotland. They use in-depth interviews and participant observation alongside visual and archival data. Findings The authors present and discuss three themes: community involvement in heritage activities, community heritage marketing and place identification, facilitating community participation through Adopt a Station. Research limitations/implications Initiatives that empower residents should be prioritised to capitalise on their latent knowledge, skills and expertise. The authors suggest that bringing heritage outside the museum space into key places used by local residents will support the increased accessibility of heritage. Originality/value While there are often strong arguments in favour of local community involvement in place marketing, it is much less common to find successful reports of this working in practice. Research either questions the capabilities of local residents to make meaningful contributions or hints at a tokenistic form of involvement. The authors contribute by offering insights into successful heritage-based community activity. Unlike previous research which focuses on the economic impact of place marketing, this paper focuses on place identification for local residents. The authors also observe how offering a sense of ownership and freedom allows community management of the heritage message to flourish.

Style APA, Harvard, Vancouver, ISO itp.

45

Cleave, Evan, Godwin Arku, Richard Sadler i Emmanuel Kyeremeh. "Place Marketing, Place Branding, and Social Media: Perspectives of Municipal Practitioners". Growth and Change 48, nr 4 (8.12.2016): 1012–33. http://dx.doi.org/10.1111/grow.12189.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

46

Vuignier, Renaud. "Place branding & place marketing 1976–2016: A multidisciplinary literature review". International Review on Public and Nonprofit Marketing 14, nr 4 (2.05.2017): 447–73. http://dx.doi.org/10.1007/s12208-017-0181-3.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

47

Shin, Sumin, i Soonho Park. "Place Evaluation for Daegu Bongsan Cultural Street"s Place Marketing Stratege". Journal of The Korean Association of Regional Geographers 29, nr 3 (31.08.2023): 291–308. http://dx.doi.org/10.26863/jkarg.2023.8.29.3.291.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

48

Khatimah, Betty Nur, Rahmi Yuliana i Muliawan Hamdani. "Peningkatan Penjualan di Market Place Shopee Pada Era Digitalisasi". EconBank: Journal of Economics and Banking 5, nr 2 (28.10.2023): 293–301. http://dx.doi.org/10.35829/econbank.v5i2.340.

Pełny tekst źródła

Streszczenie:

This research aims to determine the influence of online marketing, marketing strategies and digital marketing on increasing sales. The sample in this study was 100 respondents who were permanent product sellers who sold their products on the Shopee marketplace. Multiple Linear Regression Analysis was used to analyze the data in this research. The research results show that online marketing and digital marketing have a positive effect on increasing sales. This means that better management in online marketing and good digital marketing can increase sales in the Shopee market. Meanwhile, marketing strategies were unable to influence increased sales in the Shopee marketplace. This happens because competition in the Shopee marketplace is currently increasingly competitive, so changes in marketing strategies are needed that can attract potential consumers

Style APA, Harvard, Vancouver, ISO itp.

49

Smith, Mickey. "A Footnote on "Place"". Journal of Pharmaceutical Marketing & Management 18, nr 1 (7.01.2008): 91–105. http://dx.doi.org/10.1300/j058v18n01_04.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

50

Ponsford, Brenda J. "The Politics of Place". Journal of Marketing Channels 9, nr 1-2 (wrzesień 2001): 125–32. http://dx.doi.org/10.1300/j049v09n01_06.

Pełny tekst źródła

Style APA, Harvard, Vancouver, ISO itp.

Oferujemy zniżki na wszystkie plany premium dla autorów, których prace zostały uwzględnione w tematycznych zestawieniach literatury. Skontaktuj się z nami, aby uzyskać unikalny kod promocyjny!