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Jaafar, Norizan. "Place marketing and the antecedents of sustainable competitive places". Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3637.
Pełny tekst źródłaRainisto, Seppo K. "Success factors of place marketing a study of place marketing practices in Northern Europe and the United States /". Espoo : Helsinki University of Technology, Dept. of Industrial Engineering and Management, Institute of Strategy and International Business, 2003. http://lib.tkk.fi/Diss/2003/isbn9512266849/.
Pełny tekst źródłaMyungseop, Lee. "The evolution of place marketing : focusing on Korean place marketing and its changing political context". Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4061.
Pełny tekst źródłaEriksson, Anna, i Jesper Tränck. "Nudging: Within the Context of Place Marketing". Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231764.
Pełny tekst źródłaOmrådet kring Sergels torg i Stockholm, Sverige, är möjligtvis en plats med en negativ klang i människors medvetande. Att försöka påverka och förändra en negativ inställning till en plats kan emellertid vara svårt för fastighetsägare. Denna uppsats har studerat hur platsmarknadsföring och nudging kan och har använts av två stora fastighetsägare vid utvecklingen av Sergels torg. Då vissa likheter mellan platsmarknadsföring och nudging kunnat urskiljas har problemet i uppsatsen definierats till hur de två begreppen kan relateras till varandra. Syftet med uppsatsen har därmed varit att undersöka om platsmarknadsföring kan nyanseras genom att kombinera teori bakom nudging. Platsmarknadsföring och nudging har tidigare inte studerats som begrepp tillsammans, vilket gör att denna studie belyser nya aspekter kring dessa. I studien har den strategiska marknadsplaneringsprocessen tillämpats som teoretisk modell inom platsmarknadsföring för att definiera begreppet. Den har genom härledning använts för att undersöka hur den kan användas vid platsutveckling och därmed hur den kan bidra med en förändrad uppfattning om platser hos individer. Ytterligare en modell har använts för att definiera vilka styrmedel som nudging inkluderar. Nudging som begrepp myntades 2008 och syftar till att puffa individer i en önskvärd riktning än vad de annars skulle tagit, utan att inkludera incitament eller restriktioner. Studien har bestått av intervjuer med verksamma från två fastighetsägare involverade i utvecklingen av Sergels torg. Slutsatsen som har kunnat dras från denna intervjustudie är att respondenterna känt till och i stora drag använt sig av platsmarknadsföring vid utvecklingen av området kring Sergels torg. Däremot var det färre än hälften som var bekant med begreppet nudging, trots detta har de i olika utsträckning använt sig av vissa styrmedel som faller inom ramen för nudging. Vid analys av empiri och teori har det konkluderats att om nudging implementeras i platsmarknadsföring skulle flertalet fördelar kunna härledas, t.ex. genom ökade flöden på plaster och genom en positivare inställning gentemot dessa hos individer, vilket har möjlighet att leda till en ökad social och ekonomisk hållbarhet. För att knyta ihop uppsatsen har utmaningar med att sammanföra begreppen platsmarknadsföring och nudging specificerats. Utmaningen kan kortfattat beskrivas som att det ligger i hur nudging tidigare definierats och vad som krävs för att en åtgärd ska få kallas för en nudge. Uppsatsen mynnar slutligen ut i ett förslag på en rekommendation för hur nudging skulle kunna implementeras i den strategiska marknadsplaneringsprocessen.
Laponova, Polina <1987>. "Place marketing. Case study of Mestre, Venice". Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18636.
Pełny tekst źródłaNerman, Rebecca, i Christer Fredholm. "Digital platsmarknadsföring - en fallstudie av Kils kommun digitala platsmarknadsföring : Place marketing - a case study of Kils kommun digital place marketing". Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78162.
Pełny tekst źródłaRashid, Sharifah Norazizan Syed Abd. "Cultural sustainability and local involvement in place marketing". Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326318.
Pełny tekst źródłaBartis, Hugh Henry. "Local tourism governance of destination marketing organisations". Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.
Pełny tekst źródłaLindgren, Nikki, i Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.
Pełny tekst źródłaHjelte, Emelie. "Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring". Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.
Pełny tekst źródłaWarnaby, G. C. "The marketing of urban places with specific reference to retailing". Thesis, Manchester Metropolitan University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.269562.
Pełny tekst źródłaWahlqvist, Stina, i Therese Larsson. "Brand New City : A Place marketing study on Jönköping". Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-413.
Pełny tekst źródłaTraditionally, branding is all about differentiate the product from its competi-tors. When the brand is a place another level of complexity is added. A place has several different stakeholders that all have to communicate the same mes-sage in order to create a strong brand. Place marketing is a rather new theoreti-cal field and not many researchers have explored this phenomenon, therefore, there does not exist any common practice within this line of study. Compared to a product the stakeholders of a city often have quite different objectives, and therefore there is a risk that they communicate messages that contradict each other. Which features of a city is needed to create a strong brand?
The purpose of this thesis was to expore how the stakeholders within the city of Jönköping can cooperate in order to build a strong city brand.
The authors have chosen to focus on a qualitative method and personal inter-views as the primary source of information. The respondents that participated in this study were influential persons in leading positions within the main stakeholder groups in Jönköping, that is the public sector, the private sector and the university. Further the Managing Director of FMJ was interview. In order to determine, which of these stakeholders that were of interest the authours have used the snowball approach. To complement these findings secondary data, including three attitude surveys, have been analysed.
The authors have concluded that Jönköping does possess a few quite strong brand associations, however, the problem that the city has is the lack of an suf-ficient product to sell. A couple of years ago Jönköping established FMJ to take care of the external marketing and since than it has been many improve-ments, nevertheless the authors believe that another form of cooperation is needed. The city would have to develop a new organization with the base within the municipality, but it should include all the important stakeholders. The main tasks of this cooperation would be to integrate these stakeholders and build a strong product, which should emphasis the most important fea-tures of the Jönköping.
Rosemond, Mack Rashad. "Marketing and crisis plan for Summit Place Apartment Homes". CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2072.
Pełny tekst źródłaCastillo, Villanueva Jaqueline, i Ocampo Katerine Díaz. "Dental place". Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2012. http://hdl.handle.net/10757/315427.
Pełny tekst źródłaTesis
Hunt, William Norman. "Destination marketing: George". Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5604.
Pełny tekst źródłaSmith, Derrin W. "Place Marketing and the Image of Cleveland and Northeast Ohio". Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1308006044.
Pełny tekst źródłaFransson, Elin. "Ett stort evenemang - En liten stad : Synen på Vätternrundan genom fem representanter". Thesis, Linköpings universitet, Avdelningen för historie-, turism- och medievetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-91036.
Pełny tekst źródłaPikkujämsä, P. (Pauliina). "Place marketing and foreign direct investments in the changing ICT era". Doctoral thesis, Oulun yliopisto, 2018. http://urn.fi/urn:isbn:9789526219899.
Pełny tekst źródłaTiivistelmä Tämän tutkimuksen tarkoituksena on selvittää, miten paikanmarkkinointi edistää suoria ulkomaisia investointeja ICT-teknologian uudella aikakaudella. Tutkimuksessa tarkastellaan paikanmarkkinointia koskevaa kirjallisuutta, jossa käsitellään ulkomaisia suoria sijoituksia ja määritellään paikanmarkkinointi keinona hankkia sijoituksia järjestelmällisemmin ja tehokkaammin paikan arvon kasvattamiseksi. Tutkimus osoittaa, että paikanmarkkinointia voidaan käyttää monin tavoin ulkomaisten investointien houkuttelussa ja että se on monipuolinen kokonaisuus eikä pelkkä investointien edistämispalvelu. Tässä empiirisessä paikanmarkkinoinnin tutkimuksessa käytetään usean tapaustutkimuksen menetelmää. Tiedot perustuvat yhdeksän ulkomaisen kohdeyrityksen ja heidän edustajiensa sekä alueellisten tutkimus-, yritys- ja rahoitusalan toimijoiden haastatteluun. Tutkimus lähestyy ulkomaisiin sijoituksiin kohdistettua paikanmarkkinointia eksploratiivisesta näkökulmasta selvittämällä, miten paikanmarkkinointi voi edistää investointeja paikanmarkkinoinnin ja brändäyksen elementtien, johtamisen ja arvioinnin kautta. Analyysissä yksilöidään ne paikanmarkkinoinnintekijät, jotka vaikuttavat suorien ulkomaisten investointien prosessiin valmisteluvaiheesta investointivaiheeseen ja sen jälkeen. Investointiprosessin kautta alueellinen kuva vahvistuu ja paikka tulee esille. Tässä tutkimuksessa kehitetään käsitteellinen malli, jonka mukaan suorien ulkomaisten investointien houkutteluun suunnattu paikanmarkkinointi ilmenee toiminnan tavoitteiden, verkostojen, yksilöiden ja alueellisten valmiuksien kautta. Tavoitteet luovat viitekehyksen ulkomaisten suorien sijoitusten paikanmarkkinointiin. Sidosryhmien sitoutuminen muodostaa vahvan ekosysteemiverkoston, joka voi olla merkittävä alueellinen voimavara houkutella ja ylläpitää investointeja. Jokainen investointitapaus luo, kehittää ja ylläpitää omaa verkostoaan, jossa teknisten ja johtamiseen erikoistuneiden yksilöiden osallistuminen prosessiin on keskeistä. Alueen ekosysteemissä osaaminen luo mahdollisuuden investointiin. Johtamisen vaikutusten osalta tämä tutkimus osoittaa sen, että strateginen, suorien ulkomaisten investointien houkuttelu edellyttää sidosryhmien pitkäaikaista sitoutumista ja resurssiallokaatiota paitsi investoinnin esivaiheessa myös niiden myöhemmässä vaiheessa
Gouveia, Hermano. "Das Beiras para o Centro : a imagem da região Centro junto dos seus habitantes". Master's thesis, Instituto Português de Administração de Marketing, 2012. http://hdl.handle.net/10400.26/6787.
Pełny tekst źródłaSoto, Sanhueza Luis. "Place Brand love : propuesta de escala para medir la conexión emocional con un destino a través de la marca lugar". Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/145845.
Pełny tekst źródłaEl amor a la marca lugar es un constructo que se compone de integración, identidad, afecto, pasión y dependencia que refleja la conexión emocional con un destino basado principalmente en la relación de largo plazo con el lugar y las personas con las que se pueda encontrar en ese lugar. Si bien el place attachment ha explicado de la mejor manera la conexión o lazo con un destino, se cree que al complementarlo con el amor a las marcas basado en relaciones interpersonales se puede crear un constructo más completo que entienda la emocionalidad que involucra amar de manera sostenida en el tiempo a un lugar. Los resultados obtenidos a través de encuestas online a 320 estudiantes jovenes arrojan que las dimensiones que componen el amor a la marca lugar forman parte de manera significativa, por lo que se espera sentar una base teórica sólida que favorezca futuras investigaciones en el ámbito emocional del turismo a través de las implicancias y conclusiones de esta investigación.
Rocha, Ruben Nave. "Processo integrado de place branding: : o caso da cidade de Lisboa". Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12701.
Pełny tekst źródłaO place branding é um conceito bastante recente na área do marketing e, apesar do crescente número de publicações ainda procura uma definição e modelo de aplicação consensual. Devido à complexidade dos locais, considerando as várias dimensões e os mais variados stakeholders envolvidos torna-se uma tarefa difícil definir uma estratégia de marketing e branding para os mesmos. Como tal, o presente trabalho aborda a evolução do conceito e um conjunto de dimensões sugeridas por Kavaratzis (2009), sobre as quais os gestores das cidades devem agir, servindo também de comparação com o caso da cidade de Lisboa. Os resultados revelam que existe uma crescente importância na criação e gestão de uma marca da cidade de Lisboa, ainda que de forma embrionária, algo que não foi impeditivo de alcançar os objetivos propostos pela gestão da Câmara Municipal.
Place branding is a quite recent discipline in the marketing area, and despite the growing amount of publications there is still a lack of a conclusive definition or framework about the theme. Due to the complexity of places, considering the many dimensions and stakeholders involved it becomes a difficult task to plan a marketing and branding strategy to places. As such, this work takes on the evolution of the concept and a group of dimensions sugested by Kavaratzis (2009) upon which city managers should act on, being also used to analyze the case of the city of Lisbon. Results reveal that there is a growing importance given to the creation of a brand to the city of Lisbon, yet still on a embryonic level, something that seemed to have not been an obstacle to the objetives proposed by the City Council management.
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Keenan, John Stephen. "Affective tourism marketing : how and why place marketing companies attempt to elicit hedonic emotions using audio-visual stimuli". Thesis, University of Leicester, 2010. http://hdl.handle.net/2381/8342.
Pełny tekst źródłaThinières, Anne. "Le marketing direct a t-il sa place dans la communication médicale ?" Paris 5, 1994. http://www.theses.fr/1994PA05P082.
Pełny tekst źródłaBrits, Cherie. "Marketing Australian National Identity Through Film: The Place of the Video Store". Thesis, Brits, Cherie (2011) Marketing Australian National Identity Through Film: The Place of the Video Store. Masters by Research thesis, Murdoch University, 2011. https://researchrepository.murdoch.edu.au/id/eprint/10650/.
Pełny tekst źródłaLee, Jumyong. "Customer relationship marketing by destination marketing organizations does it lead to favorable behavioral intentions to meeting planners?" Doctoral diss., University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4784.
Pełny tekst źródłaID: 030646222; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (Ph.D.)--University of Central Florida, 2011.; Includes bibliographical references (p. 190-200).
Ph.D.
Doctorate
Education and Human Performance
Education; Hospitality Education Track
Leuschner, Rudolf. "The Impact of Product, Price, Promotion and Place/Logistics on Customer Satisfaction and Share of Business". The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1291203718.
Pełny tekst źródłaVieira, Inês Isabel das Neves. "O desenvolvimento da Nazaré através do marketing territorial e do branding". Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/28512.
Pełny tekst źródłaO Marketing Territorial é considerado um instrumento estratégico, cuja principal finalidade é melhorar a competitividade e o desenvolvimento do território, através da sua promoção e comunicação. Este instrumento estratégico pretende desenvolver um território, garantindo-lhe uma nova imagem, mantendo características de valor e “apagando” velhos conceitos ou preconceitos que possam existir por parte tanto dos residentes como dos visitantes (Barros, Gama, 2010). A presente investigação focar-se-á no estudo de um caso em particular, o desenvolvimento da Nazaré através do Marketing Territorial e do Branding. A Nazaré, conhecida como uma das vilas piscatórias mas típicas de Portugal, é atualmente reconhecida pela prestação do surfista havaiano Garrett McNamara na Praia do Norte (uma das praias da Nazaré), tendo conquistado o título de Maior Onda Surfada do Ano, pelo Billabong XXL (Diário de Notícias, 2012). Esta vila é compreendida por sete praias, sendo que a Praia da Vila e a Praia do Norte são as mais conhecidas e divulgadas pelo Município, pelo Turismo do Centro de Portugal, onde atualmente está integrada a Nazaré e pelo Turismo de Portugal (Turismo de Portugal, Revista Nazaré, 2014). Tendo em conta os objetivos da investigação, esta passará por entender quais as principais características definidoras e qual o potencial do território em questão, determinando assim como o desenvolvimento da indústria do surf na Nazaré poderá contribuir para o crescimento sustentável do território. Pretende-se que sejam aprofundados os conhecimentos já existentes sobre a Vila e a sua ligação à cultura do surf, recriando a marca Nazaré, bem como explorar o potencial da Vila, tornando-a num local mais atrativo tanto para os turistas como para os residentes. É extremamente importante captar a capacidade que a Vila tem de se expandir e entender as qualidades que a mesma já tem e os seus recursos naturais.
Choi, Jungmin, i Jesper Persson. "Place Branding Strategies for Alvesta Municipality". Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2279.
Pełny tekst źródłaThesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality.
Methodology: The methodology of the study is conducted with qualitative and quantitative approach. There were two interviews in Alvesta and Växjö municipality office. A total number of 216 questionnaires were gathered in three urban areas in Alvesta municipality.
Theoretical Framework: For this study place branding theory has been used as a guideline and SWOT, Gap analysis and Co-opetition theory were used to analyze Alvesta municipality as a place and its inhabitant’s perception.
Empirical Finding: A total of 210 questionnaires were analyzed statistically through SPSS with functions such as cross tabulation, compare means, and scale reliability analysis. Also the results of two interviews with the Alvesta and Växjö municipality are written in this chapter regarding the theories used in this thesis.
Analysis: The analysis chapter integrates the theory and the results of the empirical findings. Alvesta’s brand and service were evaluated based on SWOT and gap analysis. A co-opetition relationship was suggested between Växjö and Alvesta municipality in different issues such as branding, infrastructure and education.
Conclusion: From this study we have attained insight that Alvesta municipality is in the initial stage in branding and there is a service gap in the inhabitants’ perception. Finally this study contributes how Alvesta municipality can create mutual value by cooperating and competing with Växjö municipality.
Strömberg, Marcus, i Alexander Nyiri. "Arenaboomen inom svensk fotboll : En studie om hur allsvenska fotbollsklubbar använder sig av olika marknadsföringsstrategier". Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49317.
Pełny tekst źródłaZeder, Marco. "Being competitive in a virtual market place". Aix-Marseille 3, 2003. http://www.theses.fr/2003AIX30035.
Pełny tekst źródłaBeing Competitive in a Virtual Market Place in the field of Elevator and specially of the Schlinder Group, put on the spot three main topics: Where are we now; Where do we want to be; How do we get there ? For these three topics, A, B, C we will examine for part A: Business Description, Marketing, Research design and develoment, Manufacturing, Management, Critical Risk, Financial and Milestones. For part B: Global trends, Future Lifestyle and City trends, Elevator On The Move, Strategy of the Schlinder Group. For part C: multinational Corporation, GIE analysis, Cluster Analysis, Internal and extrenal alignment, Customers satisfaction Survey, Decision Making Analysis, What makes the Customer Happy. The object of the present work which takes place in the research-action scheme, is to examine, comment analyze those different aspects of these main points to extracts the best practices and guidelines to increase the position of the Schlinder Group in a Virtual Market Place in the field of Elevators
Havlíková, Ivana. "Role distribuce v marketingu muzeí". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15393.
Pełny tekst źródłaEggeling, Kristin Anabel. "Brand new world : the politics of state-branding in Kazakhstan and Qatar". Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/16789.
Pełny tekst źródłaAarnio, Jenny, i Ida Erlandsson. "Kalmar - ett platsvarumärke i skuggan av Öland och Glasriket : En studie om destinationsutveckling". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20886.
Pełny tekst źródłaMac, Vai Iun. "Marketing in a small place : the case of the tertiary sector of Macau". Thesis, University of Macau, 1994. http://umaclib3.umac.mo/record=b1636752.
Pełny tekst źródłaBai, X. "Legitimating London 2012 : urban mega-events and the geography of Olympic place marketing". Thesis, University College London (University of London), 2014. http://discovery.ucl.ac.uk/1427689/.
Pełny tekst źródłaHadzimesic, Merima, i Amanda Oxwall. "Can a sports team create love for a City? : a case study of place attachment from a resident perspective". Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11145.
Pełny tekst źródłaHugosson, Koinberg Madelene. "Att vara i Vara kommun : En studie om kommunens identitet, profil och image". Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper (KV), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-39399.
Pełny tekst źródłaChanoux, Maëva. "La rencontre entre la marque et le territoire : intégration du concept de marque dans les pratiques de marketing territorial : les cas de Bretagne et Only Lyon". Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1129.
Pełny tekst źródłaThis research joins at the heart of the new phenomenon of place branding. We approached this territorial craze by placing it in the heart of the practices of place marketing. This discipline caught our attention for various reasons: it is about a young discipline and enormously criticized for its " insufficiency of knowledge ". But it is also about a discipline awaiting a new structuring. At the heart of this research, we determined the very strong links uniting the practices of place marketing and the attractiveness. We positioned in favour of an analysis of this new phenomenon, that are place brands, and especially to understand its place in the applied logics of place marketing. We have analyzed two places brands cases : Only Lyon and Bretagne
Leung, Wing-kei Lucia, i 梁詠璣. "Strategic framework of place marketing for greater Pearl River Delta from a regional tourism planning perspective". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B31261309.
Pełny tekst źródłaClouse, Candice Marie. "The Role of Place Image in Business Location Decisions". Cleveland State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=csu15051306584967.
Pełny tekst źródłaZumbo-Lebrument, Cédrine. "La participation des parties prenantes à la démarche de marketing territorial d’une marque de territoire : le cas de la marque Auvergne Nouveau Monde". Thesis, Paris 10, 2017. http://www.theses.fr/2017PA100102/document.
Pełny tekst źródłaBased on a research-intervention carried out as part of a CIFRE thesis within the association "Auvergne Nouveau Monde" (ANM), the objective of this thesis is to identify, understand and evaluate the different determinants on which lies the participation of the stakeholders in the place marketing process of the "ANM" brand of territory. In order to do this, in a first part, in the fields of participatory democracy and place marketing, the meaning, scope and stakes of the participation of the stakeholders of a brand of territory are explained as well as their conceptual foundations. Then, in a second part, the field of research and the methodological approach to study the participation of the stakeholders of the brand "Auvergne Nouveau Monde" are exposed: the latter consists, first, of a contextualization work on the participation of stakeholders in the ANM place marketing approach and then, secondly, of a qualitative study carried out through 25 interviews with members of the association ANM, and, thirdly, the PLS (Partial Least Squares) approach to two models of structural equations (a model for the members of the ANM association and a model for the brand ambassadors, citizens of Auvergne) of the determinants of the participation of ANM brand stakeholders in the implemented place marketing approach. In a third part, the results of the validation of the two structural equation models of the determinants of participation based on a total sample of 295 respondents are presented and then discussed in order to delineate both the inputs, limitations, managerial implications and research prospects. The results show that attachment to the ANM brand has a positive influence on the participation of the stakeholders studied; correspondingly, the results indicate that this attachment to the brand is positively influenced by the feeling of regional belonging, organizational involvement (for members) and satisfaction with the ANM brand association
Andary, Chetana. "Curating place: Public art and city identity". Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/202922/1/Chetana_Andary_Thesis.pdf.
Pełny tekst źródłaMartin, Emeline. "Place brand efficiency : resident, manager and tourist perceptions of the region brand". Thesis, Université Clermont Auvergne (2017-2020), 2017. http://www.theses.fr/2017CLFAD011/document.
Pełny tekst źródłaIn the globalized world, Nowhere, Place, is directly competing against Powerful, World, to attract residents, tourists and talent, as well as firms and investments, whether the place is a meta-region, a country, a region, a city or other locations. Whilst places and destinations around the world have been proclaiming their qualities for a long time, mainly to create awareness or maintain preference, those marketing communications campaigns are short-term and don’t contribute to unifying the place. To compete in such cutthroat environments, public authorities and place agencies have started to recognize the value of adopting branding techniques by way of practising place branding. Place branding adapts several tools developed in the field of commercial branding to contribute to place development and establish image-building strategies that render places more attractive to identified markets. As such, this doctoral work endeavours to adapt mainstream marketing concepts to the context of place branding, taking into account the views of three groups of stakeholders to enhance place brand efficiency. I address these research questions in a French region-branding context, according to three sub-questions that summarise the chapters of this thesis. First, what is the advertising legitimacy of a place brand as perceived by the residents? Does it influence place-branding efficiency? Second, to what extent do place brand managers use community marketing strategies to operationalize the integrated marketing communications (IMC) role of the place brand? Third, to what extent does the region brand image constitute a relevant vehicle for promoting a destination integral to the nation brand image, as perceived by international tourists? Results show that the representational and functional dimensions of a destination brand impact differently implicit attractiveness and intentions to visit. International tourists also perceive the region and the nation brand images as congruent overall, which contributes positively to their intentions to visit the region. From a theoretical point of view, this research highlights the importance of adopting a multi-stakeholder approach to understanding place branding. Doing so contributes to the development of empirical evidence in the domain, by studying the understudied region branding form. This dissertation also highlights similarities with commercial branding and reinforces the external validity of three classic marketing concepts. The methodological implications of this work come from the different methodological approaches (i.e. measurement tools and methods), developed to meet the specificities and stakes associated with the main stakeholders of a place brand. In addition, this approach reinforces the internal validity of the present research and contributes to ruling out the existence of a declarative bias. The managerial contributions of this thesis are connected with the methodological implications, inasmuch as it provides place brand managers with diverse analysis grids that will enable them to take into account the specificities and stakes associated with the main stakeholders of the place brand, and also involve stakeholders in the place-branding process. Finally, I demonstrate the need for an IMC approach that is per se—for example, through the use of an overall brand positioning that covers shared elements between stakeholders so that they all relate to the place brand, or through the adoption of a bottom-up rather than top-down approach to place branding. This approach also should be able to extend to other place scales, by leveraging the image of a higher-order place
Ferreira, Daniel Petrus. "Push - and pull forces within outbound destination choice". Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/11091.
Pełny tekst źródłaWest-Newman, Timothy. "Imaginative travel experiential aspects of user interactions with destination marketing websites [: a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, 2008]". Click here to access this resource online, 2008. http://hdl.handle.net/10292/665.
Pełny tekst źródłaMoghimi, Navva, i Mathias Nirvander. "Arenans betydelse för en stad : En studie av en arenas tillförande av väde i platsmarknadsföring". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20021.
Pełny tekst źródłaWidhyastuti, Ichsanna Samba Rukmie, i samba widhyastuti@gmail com. "Ethniehubs: A Case Study of Sydney, Australia". Faculty of Architecture, 2008. http://hdl.handle.net/2123/3957.
Pełny tekst źródłaAbstract There has been a significant change in Australian consumer behaviour with an increase in time and money spent, in suburban ethnic business districts (named in this study as ethniehubs). But little attention has been paid to the role of ethnically owned stores in generating income within ethniehubs. In fact, there is still a lack of research conducted by architects and planners about the way in which the physical environment of ethnic stores in ethniehubs attract consumers, and the way in which the physical environment affect consumers’ behaviour. Therefore, the study is important in filling the current gap in literature. For this Sydney-based study, two separate ethniehubs are used for data collection - Leichhardt with a strong Italian character, and Cabramatta with identifiably Vietnamese attributes. The goal of this study is to find out how the ethniehubs have developed and how consumers behave in ethniehubs. The present study derived from architecture and planning, also addresses the effect of the physical environment of ethnic stores on consumers behaviour at both store and ethniehub level. The research has several questions to answer. How have Sydney’s ethniehubs developed? How do ethniehubs influence consumer behaviour? More specifically: What attracts consumers to ethniehubs? Who are these consumers? What do they purchase? Does the ethnic background of consumers influence their behaviour in ethniehubs? The data are collected through observation, survey and focus group discussions of consumers at both Leichhardt and Cabramatta. The findings of this research have a number of implications for urban planning, i.e tourism, place branding and place marketing. By understanding the importance of the physical environment of ethnic stores, more considered architectural design and interior decoration will ensure that their most highly valued aspects are reinforced. This study also contributes to the knowledge of urban planning of ethniehub shopping precincts and ethnic stores decorations each of which has important social and economic consequences.
Gunnarsson, Anne. "Att sätta kommunen på kartan?: En kvalitativ studie om platsmarknadsföring i tre svenska kommuner". Thesis, Umeå universitet, Institutionen för geografi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172027.
Pełny tekst źródłaNiedomysl, Thomas. "Migration and Place Attractiveness". Doctoral thesis, Uppsala : Department of Social and Economic Geography, Uppsala University, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-6873.
Pełny tekst źródłaColombino, Annalisa. "The geographies and audiences of place marketing: Trieste's bid for the 2008 world expo". Thesis, Open University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.489902.
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