Gotowe bibliografie tematyczne / Place marketing

Gotowa bibliografia na temat „Place marketing”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 29 lipca 2024

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Artykuły w czasopismach na temat "Place marketing"

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Alaux, Christophe, i Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing". JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, nr 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.

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The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.
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Chamard, Camille, i Christophe Alaux. "Place Hospitality: A Way to Understand and Improve Place Marketing Approaches". INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, nr 2 (2018): 7–16. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.42.1001.

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Several articles stressed on the necessity for a territory to work on boosting its attractiveness. Welcoming new publics such as tourists, companies, and households would increase its economic development and thereby its reputation. This vision seems too restrictive today to be unique. Indeed, the concept of hospitality sets itself up as the corollary of place attractiveness. To understand the concept of Hospitality, it is necessary to define its context of using. The interest to consider the concept of Place Hospitality arose along with the integration of territorial development into Place marketing strategies. That is why the concept of Territory has been more and more popular for the last 30 years, not only in France but also all over the world. Nowadays, everything is « territory » or territory-based. This proposal first explores the concept of hospitality, as it is presented not only in philosophic literature but also in academic researches dedicated to tourism. Secondly, we present a conceptual framework which includes the place hospitality as its central element. Hospitality represents at the same time one of the objectives of the place marketing and the only way there is to consider the place marketing as a long-term process. We shall end with a proposition of levers of action allowing legal authorities – in regions with a measure of autonomy – to implement a real hospitality policy.
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Rybaczewska, Maria, i Leigh Sparks. "Place marketing and place based loyalty schemes". Journal of Enterprising Communities: People and Places in the Global Economy 14, nr 1 (18.11.2019): 42–56. http://dx.doi.org/10.1108/jec-09-2019-0094.

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Purpose This paper aims to investigate place-based loyalty schemes and place marketing. It focuses on the practical issues of implementation and use as perceived by place managers and businesses. Design/methodology/approach The investigation incorporated a three-stage procedure: focus group, quantitative data analysis and semi-structured interviews with place managers and business managers. Findings The study showed wide interest and potential for place based loyalty schemes, acknowledged by all stakeholder groups. The major concerns were practical issues such as complexity, security of data and costs of implementation (equally time/effort and money). The key finding is the need for simplicity to avoid competing desires and priorities. Originality/value Place marketing is claimed to be a priority for town and city managers. There is less agreement however on how to achieve effective place marketing. The authors show how different stakeholders have different views and how these need to be considered to obtain the benefits all agree are possible.
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Warnaby, Gary, i Dominic Medway. "What about the ‘place’ in place marketing?" Marketing Theory 13, nr 3 (25.06.2013): 345–63. http://dx.doi.org/10.1177/1470593113492992.

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Hegyi, Fatime Barbara. "Kozma Gábor: Place marketing". Tér és Társadalom 20, nr 2 (1.06.2006): 149–52. http://dx.doi.org/10.17649/tet.20.2.1910.

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Hospers, Gert-Jan. "Place marketing in Europe". Intereconomics 39, nr 5 (wrzesień 2004): 271–79. http://dx.doi.org/10.1007/bf03031785.

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Kawakita, Makiko, i Yasushi Sonobe. "Art Place as Media:". Japan Marketing Journal 42, nr 4 (31.03.2023): 27–38. http://dx.doi.org/10.7222/marketing.2023.019.

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Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi i Bang Nguyen. "A framework of place branding, place image, and place reputation". Qualitative Market Research: An International Journal 19, nr 2 (11.04.2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

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Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualitative data, a comprehensive framework for place branding was formulated. Findings Findings indicate that the key indicators of identifying a place brand come under two headings, namely, national culture (country’s name, country’s brand, country attributes, social changes, geography and environment, people, culture (history, language, etc.) and infrastructure (security, economic condition, technological advancement, tourism development goals, place marketing and promotional strategy), which influences on the favorability of place branding. In addition, five main moderators of the outcomes of place branding were identified, namely, political perception, social media and news, place awareness, place association and tourism experience. Practical implications Effective place branding could help a country attract tourists, visitors, traders and investors. Place branding should be considered a constructive tool that can be successfully applied to managing a country’s image. Originality/value Place branding has received little attention in the context of emerging markets. This is the first known study undertaken with a view to understand and develop a place branding model that links with place image and place reputation in an emerging country. The study identifies 12 antecedents of place branding and five important moderators. Findings will help policymakers, country brand managers and communication professionals more generally who deal with a country’s image and reputation and those involved in improving the tourism industry in Iran.
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Govers, Robert. "From place marketing to place branding and back". Place Branding and Public Diplomacy 7, nr 4 (28.10.2011): 227–31. http://dx.doi.org/10.1057/pb.2011.28.

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Rozhkov, Kirill Lvovich, i Natalya Il’inichna Skriabina. "Places, users, and place uses: a theoretical approach to place market analysis". Journal of Place Management and Development 8, nr 2 (13.07.2015): 103–22. http://dx.doi.org/10.1108/jpmd-10-2014-0024.

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Purpose – This paper aims to develop a theoretical approach to place market analysis that aims to identify the ways in which specific places are used and to further enable the identification of distinct segments and products. Design/methodology/approach – Typology construction was chosen as the main study method. Eight polar place demand patterns were classified on the abstract level, using a set of binary variables of spatial behaviour (migration, natural growth and settling). Based on this typology, eight abstract places were deductively described. In conjunction with this deductive study, the authors conducted focus groups, and the results showed considerable similarity in the interpretation of the achieved types. Findings – This paper arrives at interdependent typologies of place demand, place product and place use patterns that allow the ways of using specific places to be identified and distinctive segments and products to be distinguished as particular, consistent combinations of the achieved types. Practical implications – The typologies obtained expand the scope of competitive analysis and planning in framing place marketing. Distinct uses of specific places unambiguously point to the features of certain segments and could thereby enable a lucid marketing strategy. Originality/value – Empirically driven place market research has not precisely defined the distinct ideas and concepts of investigated places, which might reflect the different segments of the population that have different intentions for the use of these places. This paper offers important insights into product differentiation and market segmentation in the frame of simultaneous product use.
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Rozprawy doktorskie na temat "Place marketing"

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Jaafar, Norizan. "Place marketing and the antecedents of sustainable competitive places". Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3637.

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The effect of globalization is recognized as the impetus which is forcing places to compete globally. Place marketing approach is an alternative for places to attract their target markets. Review on past literature indicates sustainable competitive concept is a possible solution to handling problem of place competition. The gap in knowledge indicated by rare studies on sustainable competitiveness implies the need to identify factors that describe sustainable competitive places. The sustainable competitive concept is explained through the assessment of the roles and the relationships among factors of place sustainability, place competitiveness, place attachment, place satisfaction, and place loyalty. Conceptual model of sustainable competitive factors demonstrates the relationships of these factors. Quantitative technique based on samples of two medium-sized Malaysian cities provides usable data on residents’ perception of the sustainable competitive factors. Variance based Structural Equation Modeling reveals the conceptual model’s explanatory power and predictive capability to explain sustainable competitiveness of places. The findings mark the importance of place attachment in explaining sustainable competitive places. Economic and social factors are the main components of place sustainability, and quality of life is the main component of place competitiveness. The findings reveal place loyalty as the main factor that influences sustainable competitive place. Inconsistencies in the conclusions of previous studies suggest that they fail to notice the aspect of attachment as an important predictor in investigating place - human relationships. Implications of the thesis findings are given to policymakers.
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Rainisto, Seppo K. "Success factors of place marketing a study of place marketing practices in Northern Europe and the United States /". Espoo : Helsinki University of Technology, Dept. of Industrial Engineering and Management, Institute of Strategy and International Business, 2003. http://lib.tkk.fi/Diss/2003/isbn9512266849/.

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Myungseop, Lee. "The evolution of place marketing : focusing on Korean place marketing and its changing political context". Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4061.

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Over the last three decades, within the context of globalisation and intensified inter-urban competition, we have observed the growing use of market-centred strategy such as ‘marketing or branding places’. Despite the worsening of the economic situation since the 2008 global financial crisis, the overall trend of expansion of place marketing based on marketing science keeps going further in many cities in South Korea. Why does this phenomenon happen? How can we interpret it at this time? What does this mean for the cities and their residents? In order to answer these questions, this thesis attempts to understand the process of place marketing projects, and analyse how they were politically formed and what their actual effects were for residents. In addition, it develops a critical understanding of the evolution of urban place marketing projects from the political perspective in Gwangju, South Korea: the Gwangju Biennale, the Asian Culture Complex, the Dome Baseball Stadium, the Urban Folly, and the Gwangju Universiade 2015. Through a nation-wide Korean expert survey and a case study of Gwangju, this research shows that Korean place marketing shares common trends with Western cities as well as having some specifically Korean characteristics. In particular, it tries to reveal the evolving nature of Korean place marketing by employing a combination of multi-scalar and cultural politics approaches. The thesis concludes that some Korean cities such as Gwangju have moved toward neo-liberalisation by employing entrepreneurial strategies of place marketing.
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Eriksson, Anna, i Jesper Tränck. "Nudging: Within the Context of Place Marketing". Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231764.

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Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. This thesis report has studied whether place marketing and nudging could and has been applied by two large real estate owners regarding the ongoing place development of Sergels torg. Since certain similarities between place marketing and nudging has been determined, the problem within the report has been concluded to how the two concepts can relate. Therefore, the aim of the report has been to examine if place marketing can be gradated when combining theory behind nudging. Place marketing and nudging have not previously been studied as integrated concepts, resulting in the formulation of new aspects around these. In this study, the strategic market planning process as a theoretical model has been used to define the term place marketing. It has been used by means of deduction to investigate how it could be used in place development and how this model could contribute to an individual’s changed mindset to places. Another model has been used in the study to define which management control measures are included in nudging. Nudging, as a term, was named in 2008 and aims to nudge individuals in a desirable direction in which they otherwise would not have taken, without including incentives nor restrictions. This study has consisted of interviews with experienced professionals from two real estate owners involved in the development of Sergels torg. The conclusion that has been drawn from the interview study is that the respondents have been familiar with and in general used place marketing when developing the area surrounding Sergels torg. On the other hand, it was less than half of the respondents who were familiar with the concept of nudging, despite this, they have to a certain extent used some of the management control measures falling within the scope of nudging. By analyzing the thesis’ empirics and theory it has been concluded that if nudging is implemented in place marketing, several advantages can be drawn, such as increasing turnouts at places and a positive outlook in individuals. Thus, making it possible to increase the social and monetary sustainability in urban development.  Concluding, there are challenges regarding combining the two concepts place marketing and nudging. The challenge could briefly be described as how it previously has been defined and which interventions go under a nudge. Finally, the thesis presents a suggestion of a recommendation on how to implement nudging in the strategic market planning process.
Området kring Sergels torg i Stockholm, Sverige, är möjligtvis en plats med en negativ klang i människors medvetande. Att försöka påverka och förändra en negativ inställning till en plats kan emellertid vara svårt för fastighetsägare. Denna uppsats har studerat hur platsmarknadsföring och nudging kan och har använts av två stora fastighetsägare vid utvecklingen av Sergels torg. Då vissa likheter mellan platsmarknadsföring och nudging kunnat urskiljas har problemet i uppsatsen definierats till hur de två begreppen kan relateras till varandra. Syftet med uppsatsen har därmed varit att undersöka om platsmarknadsföring kan nyanseras genom att kombinera teori bakom nudging. Platsmarknadsföring och nudging har tidigare inte studerats som begrepp tillsammans, vilket gör att denna studie belyser nya aspekter kring dessa. I studien har den strategiska marknadsplaneringsprocessen tillämpats som teoretisk modell inom platsmarknadsföring för att definiera begreppet. Den har genom härledning använts för att undersöka hur den kan användas vid platsutveckling och därmed hur den kan bidra med en förändrad uppfattning om platser hos individer. Ytterligare en modell har använts för att definiera vilka styrmedel som nudging inkluderar. Nudging som begrepp myntades 2008 och syftar till att puffa individer i en önskvärd riktning än vad de annars skulle tagit, utan att inkludera incitament eller restriktioner.  Studien har bestått av intervjuer med verksamma från två fastighetsägare involverade i utvecklingen av Sergels torg. Slutsatsen som har kunnat dras från denna intervjustudie är att respondenterna känt till och i stora drag använt sig av platsmarknadsföring vid utvecklingen av området kring Sergels torg. Däremot var det färre än hälften som var bekant med begreppet nudging, trots detta har de i olika utsträckning använt sig av vissa styrmedel som faller inom ramen för nudging. Vid analys av empiri och teori har det konkluderats att om nudging implementeras i platsmarknadsföring skulle flertalet fördelar kunna härledas, t.ex. genom ökade flöden på plaster och genom en positivare inställning gentemot dessa hos individer, vilket har möjlighet att leda till en ökad social och ekonomisk hållbarhet. För att knyta ihop uppsatsen har utmaningar med att sammanföra begreppen platsmarknadsföring och nudging specificerats. Utmaningen kan kortfattat beskrivas som att det ligger i hur nudging tidigare definierats och vad som krävs för att en åtgärd ska få kallas för en nudge. Uppsatsen mynnar slutligen ut i ett förslag på en rekommendation för hur nudging skulle kunna implementeras i den strategiska marknadsplaneringsprocessen.
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Laponova, Polina <1987&gt. "Place marketing. Case study of Mestre, Venice". Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18636.

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Place marketing has become an active practice more than two decades ago and is actively used around the world. Successful examples of marketing and branding strategies in Amsterdam, Barcelona, ​​Paris, etc. encourage new cities to try this popular approach. However, in reality it turns out that only a few of the implemented strategies become successful and solve the assigned tasks. To better understand the strategy and process of place marketing, it is necessary to talk not only about general recommendations, but also to focus on the complex aspects and pitfalls. The purpose of this thesis is to identify the features and difficulties in place marketing, find and analyze them on the example of an unsuccessful strategy of the M9 district, Venezia-Mestre and suggest methods to implement better strategies.
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Nerman, Rebecca, i Christer Fredholm. "Digital platsmarknadsföring - en fallstudie av Kils kommun digitala platsmarknadsföring : Place marketing - a case study of Kils kommun digital place marketing". Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78162.

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Syftet med denna uppsats är att undersöka hur Kils kommun använder sig av digitala kanaler i ett platsmarknadsföringssyfte. Intresset för undersökningen grundas i hur marknadsföring av platsen blir av allt större vikt för mindre kommuners överlevnad, som en konsekvens av den ökade urbaniseringen. Att marknadsföra en plats är inte ett nytt fenomen, men det blir i dagens samhälle allt viktigare i konkurrensen om invånare. Uppsatsen fokuserar på platsmarknadsföringen inom de digitala kanalerna, då dessa anses vara en stor tillgång för kommuner att marknadsföra sig genom. Samtidigt kan de innebära en demokratisk problematik, då det finns människor som fortfarande är analoga och av olika anledningar inte anammat den digitala utvecklingen. Digitala nätverk har skapat en lättillgänglig plattform som når ut till en stor mängd människor, vilket innebär ett kostnadseffektivt alternativ för platsmarknadsföring. Hur Kils kommun förhåller sig till digitala medier är något som intresserat oss under hela uppsatsarbetet. Även frågan huruvida vissa målgrupper anses mer eftertraktade i syftet att locka invånare, och därför prioriteras i platsmarknadsföringsarbetet, är föremål för uppsatsens undersökningar. Arbetet har utförts genom intervju med företrädare från Kils kommun, samt en visuell analys av kommunens digitala kanaler där Instagram varit i fokus. Frågeställningar som uppsatsarbetet avser besvara är: hur marknadsför sig Kils kommun digitalt? Vilka målgrupper riktar sig marknadsföringen till? Och hur vill Kils kommun framställa sin profil? Utifrån dessa frågeställningar analyseras och diskuteras den framtagna empirin i uppsatsen.
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Rashid, Sharifah Norazizan Syed Abd. "Cultural sustainability and local involvement in place marketing". Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326318.

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Bartis, Hugh Henry. "Local tourism governance of destination marketing organisations". Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.

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Globally tourism is one of the biggest industries and its role is considered key in economic development. In South Africa, tourism is one of the main economic drivers. Thus, tourism contributes to the gross domestic product, generates foreign exchange and provides sustainable employment opportunities. In order to facilitate local economic development (LED), local destination marketing organisations (DMOs) need to ensure that their operations are geared towards optimising the economic advantages related to tourism growth and development. As a result the DMOs must be strategic and well-managed. One way of achieving this is to ensure that the board of directors and specifically the non-executive directors (NEDs) practise good governance. In South Africa, three (3) types of DMOs are found, namely those that are funded by local government and incorporated into the municipality. The second type of DMOs is funded by the private sector. The third type of DMOs is those funded by both the local government and the private sector. In this case, the DMO has an agreement with the local government in terms of what their mandate is and what the agreed outcomes would be. A board of directors, comprising both executive directors (EDs) and nonexecutive directors (NEDs) is responsible for the governance of the local DMO. The main research problem of the study is the attributes and experience of the nonexecutive directors that serve on the boards of DMOs in accordance with developmental standards of best practices. In order to address the main problem, the following research objectives were formulated: To identify best practice by examining the literature as to how NEDs are prepared to serve on boards of both listed and non-listed organisations. To determine whether any policy frameworks provide guidance to NEDs serving on DMOs in South Africa. To examine whether any training or preparatory programmes exist specifically for NEDs in DMOs. To investigate whether NEDs should have specific attributes that would improve their governance of DMOs. To develop a set of recommendations that would assist NEDs to play a more effective role when executing their responsibilities. In order to address these research objectives, a quantitative research methodology was adopted sampling all the DMOs in South Africa that could be identified and were governed by a board of directors. For this purpose, a self-completed questionnaire was distributed to the board of directors of DMOs and specifically the non-executive directors. The results of the study indicated that no guidelines existed that DMOs could follow to better prepare the NEDs of local DMOs. Furthermore, no policy frameworks provide guidance to NEDs serving on local DMOs. The only guidelines that exist are generic guidelines of the King IV Report for NEDs of listed and non-listed organisations. In addition, Pike (2016:108) listed a number of characteristics of good governance. The study also revealed that no training or preparatory programmes exist for the NEDs of local DMOs. Finally, the study highlighted five (5) attributes that NEDs consider as critical in fulfilling their obligations. These include the empowerment of NEDs, the commitment of NEDs, communication with NEDs, job satisfaction of the NEDs and the need for NEDs to understand policy frameworks relevant to their tasks.
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Lindgren, Nikki, i Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.

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ABSTRACT       Authors:                                 Nikki Lindgren and Claes Lindgren   Professor:                               Stig Sörling   Title:                                       Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study   Background:                          Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. During this time, cities, regions, states and countries began a clear shift from narrow economic development views to a broader set of strategies to attract new and maintain old businesses, boost tourism, attract investors and expand overseas trade. Today, places have increased their use of highly sophisticated marketing strategies aimed at building competitive markets while targeting specific buyers and positioning the community’s resources to respond to specialized buyer needs and desires.   Aim and Purpose:                 The purpose of the study is twofold: first, to explore how place marketing fits into general marketing efforts and secondly, to provide insights into what factors influence the success of places. Three questions were developed to assist in the direction of the research and to assist in gaining practical and tactical insights obtainable through a case study analysis.   Methodology:                         Theoretical and empirical data is provided and analyzed using the actor’s approach. Primary data is collected via direct observations, email, phone interviews and open dialogues. Secondary data is collected via Internet, magazines and newspapers and meeting notes to provide further depth and to elaborate upon the theoretical findings.   Results:                                   We expect the study to highlight important phenomena that occur when viewing place marketing as a general marketing effort. We also expect to uncover practical “success factor” insights into place marketing from which civic and private entities can learn.
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Hjelte, Emelie. "Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring". Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.

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Today more people choose to travel, both for business and leisure, which have resulted in that tourism gradually are considered to be an important industry for different places. The increased possibility to travel and globalization is the main reason why destinations more often tend to use place branding and place marketing as a strategy to differentiate themselves against their competitors. This paper aims to study the phenomenon place marketing from a producer perspective on the destination High Coast, Sweden. Interviews was conducted with both the destination-organization and various tourism company within the region. The study aims to answer following questions: In which way do the destination developers at the High Coast work with place branding and place marketing? Perceive tourism companies in the High Coast area any benefit of and do they share the image that the destination developers want to convey? This paper shows how a destination actively work with packaging and communicating the core values of the destination. The developers work includes for instance a brand analysis where the involvement of companies and local people is one of the main points. The majority of the tourism business companies within the destination High Coast also feel that they can take advantage of the destination developers branding and that they, as individual companies, can help promote the destination.
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Książki na temat "Place marketing"

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Koziol, B. Antony. The consumer's place in marketing. [London: London Institute, 1998.

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Kuć-Czajkowska, Katarzyna, i Katarzyna Muszyńska. Marketing jednostek terytorialnych: Przykłady z Polski. Lublin: Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, 2016.

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Kelly, Ursula Anne Margaret. Marketing place: Cultural politics, regionalism, and reading. Halifax, N.S: Fernwood Pub., 1993.

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Makarski, Sylwester. Marketing w zarządzaniu jednostką terytorialną: Na przykładzie województwa podkarpackiego = Marketing in management of territorial unit : on example of Podkarpackie Voivodeship. Rzeszów: Wydawn. Uniwersytetu Rzeszowskiego, 2009.

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Cudny, Waldemar. Place Event Marketing in the Asia Pacific Region. London: Routledge, 2021. http://dx.doi.org/10.4324/9780367823764.

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Mabillard, Vincent, Martial Pasquier i Renaud Vuignier. Place Branding and Marketing from a Policy Perspective. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003286189.

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Tony, Kent, i Brown Reva Berman 1939-, red. Flagship marketing. Abingdon, Oxon: Routledge, 2008.

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Derval, Diana. Wait marketing: Communicate at the right moment at the right place. Amsterdam: Derval Research, 2007.

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Ashworth, G. J. Towards effective place brand management: Branding European cities and regions. Cheltenham, UK: Edward Elgar, 2010.

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Place Marketing: Marketing in the Planning and Management of Places. Routledge, 2009.

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Części książek na temat "Place marketing"

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Kucuk, S. Umit. "Place". W Visualizing Marketing, 45–57. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-48027-5_5.

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Hague, Cliff, Euan Hague i Carrie Breitbach. "Place Marketing". W Regional and Local Economic Development, 247–68. London: Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-34518-8_12.

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Williams, Robert L., i Helena A. Williams. "Place". W Vintage Marketing Differentiation, 189–220. New York: Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-38721-9_6.

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Stevens, Robert E., David L. Loudon, Bruce Wrenn i William E. Warren. "Place Decisions". W Marketing Planning Guide, 207–22. Wyd. 2. New York: CRC Press, 2021. http://dx.doi.org/10.1201/9781003249597-15.

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Ambrose, Scott, i Blaise Waguespack. "Place". W Fundamentals of Airline Marketing, 101–22. New York : Routledge, 2021. | Series: Aviation fundamentals: Routledge, 2021. http://dx.doi.org/10.4324/9780429057731-6.

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Pettinger, Richard. "Place, Location and Outlet". W Construction Marketing, 141–73. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_6.

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Mabillard, Vincent, Martial Pasquier i Renaud Vuignier. "Place branding and place marketing". W Place Branding and Marketing from a Policy Perspective, 65–92. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003286189-5.

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Groucutt, Jonathan. "Place and Placement". W Foundations of Marketing, 268–86. London: Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21227-5_12.

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Alsem, Karel Jan. "Product, price, place". W Applied Strategic Marketing, 325–46. Abingdon, Oxon ; New York, NY : Routledge, 2019. | “Published in Dutch by Noordhoff Publishers, 1993, 2017.”: Routledge, 2019. http://dx.doi.org/10.4324/9780429823374-16.

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Karg, Adam, David Shilbury, Hans Westerbeek, Daniel C. Funk i Michael L. Naraine. "The sport place". W Strategic Sport Marketing, 145–67. Wyd. 5. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003270522-10.

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Streszczenia konferencji na temat "Place marketing"

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Abeltina, Anna. "Place Marketing Attraction Factors". W The 8th International Scientific Conference "Business and Management 2014". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2014. http://dx.doi.org/10.3846/bm.2014.045.

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Pecze, Krisztina, Beáta Kádár i Regina Zsuzsánna Reicher. "Nowadays’ Questions of Place Marketing". W 8th FEB International Scientific Conference. University of Maribor Press, 2024. http://dx.doi.org/10.18690/um.epf.5.2024.58.

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The study is based on the assumption that local governments need new guidance in the current global change context. We base our assumption on the fact that the pandemic and the subsequent economic changes have radically altered the external environment of municipalities, which present new challenges, require new marketing management perspectives, and tools to respond. The aim of our research at this stage is to identify and collect the factors and questions that are deemed important by the international researchers of place marketing to discover, identify, and answer in order to provide guidance on how to manage municipalities in the face of environmental change. Building on our preliminary literature review, we conduct a systematic literature review of the questions that have been addressed by researchers in the field of municipal marketing over the past five years. The purpose of this work is to collect, complete, and group the questions so that we can build on the systematic review to develop a model for our further research and to ground our methodological engagement in the methodology of the literature we have identified. Our results show that the focus in the field of place marketing is shifting towards broader perspectives of sustainability.
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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION". W Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own elements, adapted to the objectives set. In this paper we chose to exemplify a way to apply and combine the components of the following marketing mix: product, price, distribution, promotion, staff, partnerships, packaging, security, process management for the tourist destination Brasov Area.
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Rue, R. W. "Educating engineers for the market place". W IEE Colloquium on Marketing: From an Engineering Perspective. IEE, 1996. http://dx.doi.org/10.1049/ic:19960992.

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Никифорова, Ирина Михайловна. "THE PLACE OF HR BRANDING IN THE COMPANY'S INTERNAL MARKETING SYSTEM". W Социально-экономические и гуманитарные науки: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Октябрь 2021). Crossref, 2021. http://dx.doi.org/10.37539/seh299.2021.98.98.007.

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В статье освещается место HR-брендинга в системе внутреннего маркетинга компании. Дано определение HR-бренда, рассмотрены его структура и основные функции в контексте внутреннего маркетинга, а также роль инструментов внутреннего маркетинга в процессе формирования и продвижения HR-бренда. The article describes the place of HR branding in the company's internal marketing system. The definition of HR brand is given, its structure and main functions in the context of internal marketing are considered, as well as the role of internal marketing tools in the process of forming and promoting HR brand.
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Foroudi, Pantea, Maria Teresa Cuomo i Mohammad M. Foroudi. "A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION". W Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.03.06.

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Janicic, Radmila. "Strategic Marketing in Education". W Society’s Challenges for Organizational Opportunities: Conference Proceedings. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.3.2022.23.

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The topic of this paper is theoretical and practical aspect of strategic marketing in the field of education. In the paper is emphasized that the first and the most important step in strategic marketing in education is strategic analysis, with models for analysis of global education’s market place. Implementation of marketing strategies in development of education get new approaches, according to trends on global educational market place. Strategic control is important step in strategic development of educational institutions, through point out on gaps in process of implementation of marketing strategies. The goal of the paper is to define modern approach of strategic marketing in positioning of educational institutions in global environment and digital environment. The key hypothesis in the paper is that strategic marketing present’s platform for development and positioning of the educational institutions. In the paper are present results of the in-depth interviews with professors at the educational institutions in Europe, and comparative analysis of good examples at the education. The results of the paper have scientific, professional and social contributions. Scientific contributions of the paper is in development models of strategic marketing in education. Social contributions of the paper is development of the most important social field, education.
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Yilmaz, Emrah Sıtkı, i Hanifi Murat Mutlu. "A Bibliometric Analysis of Digital Marketing Studies". W 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.135.

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Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization appli­cations brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric analysis of re­search articles with the keyword “digital marketing” in their abstracts in on­line “Web of Science” databases, the aim of this study is to provide concep­tual and methodological contributions as well as literature support for new research areas that emerged during the pandemic period. The basic criteria such as the number of authors and articles, author profile, publication place information, year, article subject, keywords, and resource usage, as well as the connection networks between these criteria, are examined by biblio­metric analysis, which has recently become widely used in the field of social sciences within the framework of a specific journal or a research topic. With this study, it is planned to identify research trends in the area of digital mar­keting, detect different research-related factors, and contribute to future re­search by pointing out research gaps. A discussion of the findings and ad­vice regarding the network connections between studies on digital market­ing concludes the study.
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Liu, Xiyu, Xinyao Wang, Xiaoqi Zhou, Xiaotong He, Davin Pan i Lirui Feng. "Analysis of Starbucks’ “Third Place” Cultural Experience Marketing Mode". W 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.006.

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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry". W International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very simple method which every management can apply easily.The aim of guerilla marketing is to make more sales, like traditional marketing. But, the methods that used, are different from eachother. This method try to find with very low budget some works, that will take place more higher from other traditional marketing methods' effects. This works have to be effective, different, enjoyable and unforgetable. That is possible to see them in out,on ethernet and somewhere of our life. Especially, these activities are organized contemplated by advertising agencies; diversified according to the imagination of the creators. Guerilla marketing and the other similar marketings are done especially online network in tourism sector of Turkey. The purpose of this study; is increasing the awareness of guerilla marketing as an alternative method in academic and sectorel context, that can increase the sales of tourism managements and at the same time can provide quickly and easily reach to their target group.
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Raporty organizacyjne na temat "Place marketing"

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Matenga, Chrispin, i Munguzwe Hichaambwa. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Zambia. Institute of Development Studies (IDS), grudzień 2021. http://dx.doi.org/10.19088/apra.2021.039.

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COVID-19 was declared a pandemic by the World Health Organization in March 2020. The speed with which the pandemic spread geographically, and the high rate of mortality of its victims prompted many countries around the world to institute ‘lockdowns’ of various sorts to contain it. While the global concern in the early months following the emergence of COVID-19 was with health impacts, the ‘lockdown’ measures put in place by governments triggered global socioeconomic shocks as economies entered recessions due to disruption of economic activity that the ‘lockdown’ measures entailed. Data suggests that the socioeconomic shocks arising from ‘lockdowns’ have been more severe in sub-Saharan Africa countries, generating dire livelihood consequences for most citizens who depend on the informal economy for survival. In Zambia, the effects of COVID-19 combined with a severe drought, and a decline in mining activity to contribute to a downward spiral in Zambia’s economy. This report aims to gain real-time insights into how the COVID-19 crisis was unfolding in Zambia and how rural people and food and livelihood systems were responding. The study focused on documenting and understanding the differential impacts of the pandemic at the household level in terms of changes in participation in farming activities, availability of services for agricultural production, labour and employment, marketing and transport services, food and nutrition security and poverty and wellbeing.
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Salavisa, Isabel, Mark Soares i Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.

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Over the last few decades, the organic agriculture sector has experienced sustained growth. Globally, as well as in the European Union and Portugal, organic production accounts for just under 10% of total Utilised Agricultural Area (UAA) (FiBL, 2019; Eurostat, 2019; DGADR, 2019; INE, 2019; GPP, 2019). This growth has been seen in terms of production, number of producers, amount of retail sales, imports and exports. This article attempts to build on the multi-level perspective (MLP) of the socio-technical (ST) transitions theory by employing a whole systems analysis (Geels, 2018) of organic agriculture in Portugal, which defends an integrated vision of the systems, where multiple interactions occur within and among the niche, the regime and the landscape levels. This approach has been employed in order to develop a critical analysis of the current state of the Portuguese organic agriculture sector, stressing the multiplicity of elements that are contributing to the agro-food system´s transformation into a more sustainable one. In fact, the agro-food system is related with climate change but also has connections with other domains such as public health, water management, land use and biodiversity. Therefore, it is affected by shifts in these areas. This analysis considers developments in increasing domestic organic production, number of producers, amount of retail sales, imports, exports, market innovations, and the sector´s reconfiguration. The organic sector´s increase has been attributed to European regulation, institutionalization, standardization, farmer certification, external (government) subsidy support programs, incremental market improvements (visibility and product access), the emergence of new retailers, the rise of supporting consumers and a shift away from conventional agriculture (Truninger, 2010; DGADR, 2019; Pe´er et al, 2019). However, together with positive incentives, this sector also faces numerous barriers that are hindering a faster transformation. Difficulties for the sector to date have included: product placement; a disconnect between production, distribution and marketing systems; high transport costs; competition from imports; European subsidies focused on extensive crops (pastures, olive groves, and arable crops), entailing a substantial growth in the area of pasture to the detriment of other crops; the fact that the products that are in demand (fresh vegetables and fruit) are being neglected by Portuguese producers; expensive certification procedures; lack of adequate support and market expertise for national producers; the hybrid configuration of the sector; and price. Organic agriculture as a niche-innovation is still not greatly contributing to overall agricultural production. The low supply of organic products, despite its ever-increasing demand, suggests that a transition to increased organic production requires a deeper and faster food system reconfiguration, where an array of distinct policies are mobilized and a diversity of actions take place at different levels (Geels, 2018; Pe´er et al, 2019). This paper will attempt to contribute an overall critical assessment of the organic sector´s features and evolution and will identify some of the main obstacles to be overcome, in order to boost the sustainability transition of the agro-food system in Portugal.
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Expanding Education Abroad Access for Non-Traditional Learners. The Forum on Education Abroad, lipiec 2023. http://dx.doi.org/10.36366/wp.eeaatnl07192023.

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In this paper, we seek to demonstrate the importance of all learners having access to education abroad opportunities, and we highlight the need for resources to make education abroad accessible to and inclusive of all. We are doing so with the diverse experiences that both learners and educators had during the COVID-19 pandemic, when learning was only able to take place in ways considered nontraditional. This paper incorporates survey results, research, literature, and critical analysis. We consider education abroad resources for nontraditional learners through lenses of barriers such as capacity and lingering institutional assumptions, as well as strategies that have engaged nontraditional learners, like innovative program development, campus collaborations, and targeted marketing and outreach.
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