Gotowa bibliografia na temat „Place branding”
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Artykuły w czasopismach na temat "Place branding"
Cleave, Evan, i Godwin Arku. "Putting a number on place: a systematic review of place branding influence". Journal of Place Management and Development 10, nr 5 (4.12.2017): 425–46. http://dx.doi.org/10.1108/jpmd-02-2017-0015.
Pełny tekst źródłaForoudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi i Bang Nguyen. "A framework of place branding, place image, and place reputation". Qualitative Market Research: An International Journal 19, nr 2 (11.04.2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.
Pełny tekst źródłaMakarov, Pavel, Marina Sokolova i Aleksandr Illarionov. "PLACE BRANDING MECHANISMS". Public Administration Issues, nr 4 (2023): 124–49. http://dx.doi.org/10.17323/1999-5431-2023-0-4-124-149.
Pełny tekst źródłaDahlia Smith, Ariesta. "Place Branding: Lombok". Advanced Science Letters 21, nr 4 (1.04.2015): 1012–15. http://dx.doi.org/10.1166/asl.2015.5969.
Pełny tekst źródłaLucarelli, Andrea. "Place branding as urban policy: the (im)political place branding". Cities 80 (październik 2018): 12–21. http://dx.doi.org/10.1016/j.cities.2017.08.004.
Pełny tekst źródłaPark, Cheong Yi, i Keonghee Kim. "Incheon City Branding and Songdo Place Branding". Korea Jouranl of Communication Studies 26, nr 3 (28.08.2018): 231–57. http://dx.doi.org/10.23875/kca.26.3.10.
Pełny tekst źródłaKavaratzis, Mihalis, i Charles Dennis. "Place branding gathering momentum". Place Branding and Public Diplomacy 14, nr 2 (28.03.2018): 75–77. http://dx.doi.org/10.1057/s41254-018-0098-6.
Pełny tekst źródłaFreire, Joao. "Place branding in Africa". Place Branding and Public Diplomacy 10, nr 1 (luty 2014): 32–34. http://dx.doi.org/10.1057/pb.2013.31.
Pełny tekst źródłaLucarelli, Andrea. "Co-branding public place brands: towards an alternative approach to place branding". Place Branding and Public Diplomacy 14, nr 4 (11.01.2018): 260–71. http://dx.doi.org/10.1057/s41254-017-0085-3.
Pełny tekst źródłaChan, Chung-Shing, Mike Peters i Lawal M. Marafa. "An assessment of place brand potential: familiarity, favourability and uniqueness". Journal of Place Management and Development 9, nr 3 (10.10.2016): 269–88. http://dx.doi.org/10.1108/jpmd-01-2016-0003.
Pełny tekst źródłaRozprawy doktorskie na temat "Place branding"
Afandiyeva, Jamila. "Place brand building in Baku : Place branding". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37268.
Pełny tekst źródłaChoi, Jungmin, i Jesper Persson. "Place Branding Strategies for Alvesta Municipality". Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2279.
Pełny tekst źródłaThesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality.
Methodology: The methodology of the study is conducted with qualitative and quantitative approach. There were two interviews in Alvesta and Växjö municipality office. A total number of 216 questionnaires were gathered in three urban areas in Alvesta municipality.
Theoretical Framework: For this study place branding theory has been used as a guideline and SWOT, Gap analysis and Co-opetition theory were used to analyze Alvesta municipality as a place and its inhabitant’s perception.
Empirical Finding: A total of 210 questionnaires were analyzed statistically through SPSS with functions such as cross tabulation, compare means, and scale reliability analysis. Also the results of two interviews with the Alvesta and Växjö municipality are written in this chapter regarding the theories used in this thesis.
Analysis: The analysis chapter integrates the theory and the results of the empirical findings. Alvesta’s brand and service were evaluated based on SWOT and gap analysis. A co-opetition relationship was suggested between Växjö and Alvesta municipality in different issues such as branding, infrastructure and education.
Conclusion: From this study we have attained insight that Alvesta municipality is in the initial stage in branding and there is a service gap in the inhabitants’ perception. Finally this study contributes how Alvesta municipality can create mutual value by cooperating and competing with Växjö municipality.
Lucarelli, Andrea. "The Political Dimension of Place Branding". Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-123689.
Pełny tekst źródłaAt the time of the doctoral defense, the following paper was unpublished and had a status as follows: Paper 4: Manuscript.
Drugan, Gerard Anthony. "The development of an analytical framework for the measurement of city brands". Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/the-development-of-an-analytical-framework-for-the-measurement-of-city-brands(0532263f-0794-437c-82a1-82998b1d014c).html.
Pełny tekst źródłaKaranikas, Lina, i Torun Öhman. "The Store - The Physical Place of Branding". Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8815.
Pełny tekst źródłaAbstract
The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. These attributes are included in the abstract concept of a brand. A brand is an essential medium of communication to the customers, transmitting the special characteristics which will differentiate the product or the service from others. The stores are the actual spot where the brand can be perceived and experienced in real life. The store will by its concrete and non-concrete means transmit feelings the customers will relate to the brand, and the store personnel are important as well as active messengers of the brand. Some of the most well-known companies today are multinational companies which sell retail products and have succeeded to create a world known brand, one of them is Apple. Apple has a renowned brand intended to represent quality, design and innovative thinking. They value and are conscious about their brand and thus care to maintain its good reputation.
The purpose of this thesis is to analyze how Apple’s brand concept is transferred to their premium reseller stores, namely Macoteket, and also to discuss whether and how the brand is seen in the stores. The study has been conducted through studying material and theories relevant to brand transfer, and then visiting Apple’s office and three Macoteket stores and carrying out several interviews with people involved in the transfer of the brand. The results show that when transferring a brand to a store, the transfer strategy needs to be adjusted to fit the different kinds of knowledge that the brand consists of. The processes Apple use to transfer their brand to Macoteket indicate an excessively codified strategy, partly due to the fact that the deeper understanding of what needs to be said and done should be taught personally, and consequently not by instructions in texts and e-mails.
Duarte, Marisa Maria Farinha. "City branding : cidade de Fátima". Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/27609.
Pełny tekst źródłaO crescimento da atividade turística veio impulsionar e alterar a forma como percecionamos os destinos. A globalização, despertou nas pessoas o desejo de conhecer o mundo, de viajar, de experienciar tudo aquilo, que hoje conhecem graças aos avanços tecnológicos. Os destinos, as cidades, os países já não são só meros lugares de residência, são agora encarados como produtos, com características semelhantes aos demais produtos, assim, apesar de não ser uma prática recente, sentiram necessidade de se fazer valer de ferramentas apropriadas à sua natureza, que auxiliassem a venda e promoção dos mesmos. A velocidade desenfreada a que tudo acorre na sociedade fez com que técnicas de marketing fossem utilizadas na promoção da marca da cidade, contudo, e pela importância que detém hoje o branding das cidades, rapidamente surgiram investigadores dispostos a dar seu contributo, de forma a ajudar os entidades responsáveis pela gestão territorial a alcançarem o lugar cimeiro que tanto anseiam. Assiste-se a uma verdadeira competição, que assumiu uma escala planetária, onde ganha o destino que demonstrar ter mais para oferecer, em detrimento de outro destino concorrente. Assim, surge a necessidade de explicitar o branding, e o city branding , bem como sua evolução para place branding. Não existe melhor forma de perceber os mecanismo de ação, do que através experimentação. Aplicou-se um modelo de avaliação place branding a uma cidade em concreto, de forma a avaliar como este processo ocorre no terreno, apoiado numa reflexão teórica.
Ruzinskaite, Jolanta. "Place branding : the need for an evaluative framework". Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/25502/.
Pełny tekst źródłaMartínez, Climent Rocío. "Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21157.
Pełny tekst źródłaMalmback, Jonna. "Uppsala - Sveriges bästa cykelstad : Länken mellan identiteten som cykelstad och varumärket cykelstaden". Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376438.
Pełny tekst źródłaIngelström, Filip, i Karin Frändberg. "Branding Nyköping : A Qualitative Study on the Integration of Place Branding, Multiple Stakeholders and Infrastructure". Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76700.
Pełny tekst źródłaKsiążki na temat "Place branding"
Govers, Robert, i Frank Go. Place Branding. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4.
Pełny tekst źródłaKavaratzis, Mihalis, Gary Warnaby i Gregory J. Ashworth, red. Rethinking Place Branding. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-12424-7.
Pełny tekst źródłaZenker, Sebastian, i Björn P. Jacobsen, red. Inter-Regional Place Branding. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15329-2.
Pełny tekst źródłaInternational place branding yearbook 2010: Place branding in the new age of innovation. Basingstoke: Palgrave Macmillan, 2010.
Znajdź pełny tekst źródłaGo, Frank M., i Robert Govers, red. International Place Branding Yearbook 2010. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230298095.
Pełny tekst źródłaGo, Frank M., i Robert Govers, red. International Place Branding Yearbook 2011. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230343320.
Pełny tekst źródłaGo, Frank M., i Robert Govers, red. International Place Branding Yearbook 2012. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137282552.
Pełny tekst źródłaBranding Malaysia. Petaling Jaya, Selangor Darul Ehsan, Malaysia: Oak Enterprise, 2005.
Znajdź pełny tekst źródłaKaefer, Florian. An Insider's Guide to Place Branding. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67144-0.
Pełny tekst źródłaGo, Frank M., Arja Lemmetyinen i Ulla Hakala, red. Harnessing Place Branding through Cultural Entrepreneurship. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137465160.
Pełny tekst źródłaCzęści książek na temat "Place branding"
Govers, Robert, i Frank Go. "Introdution". W Place Branding, 1–21. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_1.
Pełny tekst źródłaGovers, Robert, i Frank Go. "Mini Case Zeeland (The Netherlands): Place Experience". W Place Branding, 168–74. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_10.
Pełny tekst źródłaGovers, Robert, i Frank Go. "Place Brand Satisfaction Elements". W Place Branding, 179–93. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_11.
Pełny tekst źródłaGovers, Robert, i Frank Go. "Case The Netherlands: Perceived Image Research". W Place Branding, 194–207. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_12.
Pełny tekst źródłaGovers, Robert, i Frank Go. "Signature Case Dubai: Perceived Image Research". W Place Branding, 208–40. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_13.
Pełny tekst źródłaGovers, Robert, i Frank Go. "The 3-Gap Place Branding Model". W Place Branding, 245–49. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_14.
Pełny tekst źródłaGovers, Robert, i Frank Go. "Signature Case Dubai: Research Conclusions". W Place Branding, 250–53. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_15.
Pełny tekst źródłaGovers, Robert, i Frank Go. "How to Build Strong Place Brands that Bridge Gaps". W Place Branding, 254–69. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_16.
Pełny tekst źródłaGovers, Robert, i Frank Go. "The Origins of Place Branding". W Place Branding, 25–33. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_2.
Pełny tekst źródłaGovers, Robert, i Frank Go. "Immediate Discipline". W Place Branding, 34–42. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_3.
Pełny tekst źródłaStreszczenia konferencji na temat "Place branding"
Arpentievа, Mariam R. "Role models in digital place branding". W 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/3.
Pełny tekst źródłaBarros, Luís Branco, i Teresa Barros. "PLACE BRANDING ATRACTION FOR INTERNAL STAKEHOLDERS". W 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1081.
Pełny tekst źródłaPerbawasari, Susie, Susanne Dida, Aat Nugraha, Achwan Adi i Aang Koswara. "ANALYSIS OF LOCAL BRANDING TO DEVELOP PLACE BRANDING OF PURWAKARTA REGENCY". W Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.9-10-2019.2291047.
Pełny tekst źródłaEraydın, Zeynep. "New Urban Landscapes and Urban Image". W 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021154n4.
Pełny tekst źródłaRodkin, Pavel E. "The problem of communicative destructiveness in place branding". W 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/31.
Pełny tekst źródłaVinokurova, Ekaterina N., i Irina V. Guzhova. "Russian practice of Public Engagement in place branding". W 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/14.
Pełny tekst źródłaZhao, Weihong, i Fan Zhang. "Dimensions Construction of Institutional Norms for Place Branding". W 2nd International Conference on Intelligent Computing and Cognitive Informatics (ICICCI 2015). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icicci-15.2015.32.
Pełny tekst źródłaKesuma, Yunita, Fadhilah Rusmiati i Citra Persada. "A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung". W 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.
Pełny tekst źródłaKrasaki, Eirini. "Design as semiosis: A design mechanism for place branding". W International Conference on the 4th Game Set and Match (GSM4Q-2019). Qatar University Press, 2019. http://dx.doi.org/10.29117/gsm4q.2019.0035.
Pełny tekst źródłaSilva, Elisangela Batista da. "O PAPEL DO DESIGN NA CONSTRUÇÃO DO PLACE BRANDING". W 12º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Editora Blucher, 2016. http://dx.doi.org/10.5151/despro-ped2016-0295.
Pełny tekst źródłaRaporty organizacyjne na temat "Place branding"
Falkheimer, Jasper. Media Strategy and Place Branding in the Transnational European Öresund Region / Estrategia de medios y place branding en la region transnacional europea de Öresund. Revista Internacional de Relaciones Públicas, październik 2014. http://dx.doi.org/10.5783/rirp-8-2014-03-27-42.
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