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Breen, James. "The persuasive advocate? Persuasion in legal advocacy and the role of the audience in determining persuasion". Thesis, Breen, James (2012) The persuasive advocate? Persuasion in legal advocacy and the role of the audience in determining persuasion. Honours thesis, Murdoch University, 2012. https://researchrepository.murdoch.edu.au/id/eprint/41595/.
Pełny tekst źródłaKoch, Eric Charles. "The use of persuasion expertise to interpret marketers' persuasion attempts /". view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3024520.
Pełny tekst źródłaTypescript. Includes vita and abstract. Includes bibliographical references (leaves 140-145). Also available for download via the World Wide Web; free to University of Oregon users.
Duteil-Mougel, Carine. "Persuasion et textualité : propositions pour l'analyse sémantique et rhétorique de textes persuasifs". Toulouse 2, 2004. http://www.theses.fr/2004TOU20059.
Pełny tekst źródłaThe aim of this thesis is to establish a number of concept needed for the analysis of persuasive texts. The issue of persuasion is placed within the theorical and epistemological framework of Interpretative Semantics. Semantics and Rhetoric are closely associated, since we seek to articulate questions of meaning Interpretative Semantics) with those of persuasion (Rhetoric). We consider that it is possible to recast the different aspects of Rhetoric within a semantic conception of textual products. We attempt to integrate the concepts issuing from Rhetoric into Interpretative Semantics, by adapting them to and articulating them with the concepts associated with text semantics. The study deals with advertising and political texts. Through close analysis of these texts, the relevant persuasive strategies and procedures are pinpointed
Gilbert, Henry T. "Persuasion detection in conversation". Thesis, Monterey, California : Naval Postgraduate School, 2010. http://edocs.nps.edu/npspubs/scholarly/theses/2010/Mar/10Mar%5FGilbert.pdf.
Pełny tekst źródłaThesis Advisor(s): Martell, Craig. Second Reader: Anand, Pranav. "March 2010." Description based on title screen as viewed on April 26, 2010. Author(s) subject terms: Persuasion, Persuasion Detection, Hostage Negotiations, Cialdini, Cohen, Cohen's Kappa. Includes bibliographical references (p. 73-75). Also available in print.
Wahi, Shalini. "Young children's persuasion strategies". Thesis, University of Oxford, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.268102.
Pełny tekst źródłaKhantadze, Davit. "Essays on Bayesian persuasion". Thesis, University of Warwick, 2017. http://wrap.warwick.ac.uk/104204/.
Pełny tekst źródłaKotze, Klaus. "BRICS: strategies of persuasion". Doctoral thesis, Faculty of Law, 2018. http://hdl.handle.net/11427/30014.
Pełny tekst źródłaBal, Charles. "Émotions et persuasion : proposition d'un modèle affectif de persuasion par le parrainage sportif". Paris 1, 2010. http://www.theses.fr/2010PA010007.
Pełny tekst źródłade, Aquino Carlsson Alissa. "Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts". Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69900.
Pełny tekst źródłaFreeney, Donal. "Usability versus Persuasion in an Application Interface Design : A study of the relationship between Usability & Persuasion in a smart-phone application designed to help optimise domestic energy use and reduce CO² emission". Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-26288.
Pełny tekst źródłaFenicio, Alessandro. "Ingénierie de l'Interaction Homme-Machine et Persuasion Technologique : étude du concept de Chemin Persuasif". Thesis, Université Grenoble Alpes (ComUE), 2019. http://www.theses.fr/2019GREAM035/document.
Pełny tekst źródłaSocietal challenges are an international concern. Daily advertising campaigns rise attention of people to make them change: "Smoking kills", "Drinking or driving, choose", "Eating five fruits and vegetables a day", etc. However, these campaigns have limited effect.Persuasive technologies have been explored for fifteen years to orient technology on the difficulty of changing behavior. Monitoring devices such as bracelets or watches of physical activities and applications are multiplying obtaining commercial successes. However, despite the potential capabilities of technology of delivering personalized strategies, the incentive to change remains limited. The difficulty lies in the multidisciplinarity of the field: designing persuasive interactive systems requires mastering the fundamental concepts and the advances in cognitive and social psychology, which makes the persuasive practice extremely ambitious.This thesis contributes to the engineering of persuasive interactive systems. It deals with the process of behavior change and proposes the concept of persuasive path to stimulate users in their behavior change. The persuasive path is a succession of events designed to pave the progression of the user toward the change among the set of possible behaviors. This set is modeled with state machines describing all the possible transitions between behaviors. Transitions between behaviors are triggered when the determinants of the corresponding behaviors are satisfied in the current user's context. A persuasive architecture is proposed to orchestrate the state machines and the persuasive paths. The formalism of state machines also allows the characterization and comparison of change processes in the literature.An incremental design method is proposed to design, step by step, the state machine and the persuasive path. The steps proceed in order to actuate design choices that make the system little by little more dependent: problem dependent, domain dependent, task dependent and context dependent. This structuring progressive conception allows a revision of the design choices according to the observed performance of the persuasion.The conceptual contributions (concepts and design method): CRegrette, an application aimed at stopping behavior (smoking); on the other hand, Mhikes, an application aimed at reinforcing behavior (walking). A complete implementation of Mhikes (concepts and architecture) is made available to show the technical feasibility of the approach. The technological maturity of this approach allow the deployment of the application at real scale and an experimental evaluation of the contributions.The evaluation results confirms the relevance of the models and of the architecture, allowing the introduction of software probes (1) to identify the roles endorsed by users, 2) to follow the possible changes and 3) to produce personalized notifications. The notifications resulted more efficient than the communication campaigns operated by Mhikes. However, the role changes remains complex, with extra-transitions that are more difficult to actuate than intra-transitions.In conclusion, the thesis delivers a complete set of methods, models and tools for the engineering of persuasive interactive systems. More broadly, this set can be used by other communities to progress in the compression of human interaction
Moschetta, Massimiliano. "Carlo Michelstaedter Persuasion and rhetoric /". unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-12132007-082309/.
Pełny tekst źródłaTitle from file title page. Louis A. Ruprecht, Jr., committee chair; Angelo Restivo, Melissa Merritt, Christopher White, committee members. Electronic text (56 p.) : digital, PDF file. Description based on contents viewed Feb. 6, 2008. Includes bibliographical references (p. 54-56).
Loy, Jessica. "Photomontage : the art of persuasion /". Online version of thesis, 1989. http://hdl.handle.net/1850/11479.
Pełny tekst źródłaFenton, Don. "The way of Parmenides--persuasion /". Title page, contents and introduction only, 1985. http://web4.library.adelaide.edu.au/theses/09AR/09arf342.pdf.
Pełny tekst źródłaThompson, R. "Narrative persuasion : what's the story?" Thesis, Cardiff University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.508159.
Pełny tekst źródłaHurst, Mary. "Byron and the 'Catholic Persuasion'". Thesis, University of Liverpool, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.433018.
Pełny tekst źródłaYang, Yushi. "Design: Encouraging Sustainability Through Persuasion". Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/76895.
Pełny tekst źródłaMaster of Science
Handley, Ian M. "Source Mere Exposure and Persuasion". Ohio University / OhioLINK, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1070460213.
Pełny tekst źródłaHadjinikolis, Christos. "Persuasion dialogues & opponent modelling". Thesis, King's College London (University of London), 2015. http://kclpure.kcl.ac.uk/portal/en/theses/persuasion-dialogues--opponent-modelling(5bc92fbb-0a78-4484-832f-50f63d827766).html.
Pełny tekst źródłaYip, Elaine Yuet Ling. "Language persuasion in Hong Kong". HKBU Institutional Repository, 1994. http://repository.hkbu.edu.hk/etd_ra/24.
Pełny tekst źródłaSarnoff, Tamar Jill. "METAPHOR, COGNITIVE ELABORATION AND PERSUASION". Diss., The University of Arizona, 2009. http://hdl.handle.net/10150/194626.
Pełny tekst źródłaAyouni, Dit Houimel Mohamed Mehdi. "Information certifiable : révélation et persuasion". Thesis, Cergy-Pontoise, 2016. http://www.theses.fr/2016CERG0875/document.
Pełny tekst źródłaIn many situations, decision makers do not observe all relevant information which undermines their ability to choose the best action or policy. Moreover, it can be difficult or costly to directly acquire the missing information. In such cases, the decision maker may acquire information from privately informed parties with potentially different objectives. The issue is that they may try to influence the outcome in their favor either by withholding or selectively reporting information. For instance, employers rely on information presented by job applicants, financial authorities use firms' reports to evaluate them and elected representatives seek expert advice before selecting policies. In these examples, at least some information is certifiable or verifiable. In other words, the informed party can prove certain statements by presenting hard evidence or the decision maker can verify the accuracy of received claims and documents. Since verification can be costly or time consuming, the decision maker might be able to only partially check the claim. These constraints determine the amount of information that can be verified before the decision is made. The first two chapters focus on models that best describe settings where the decision maker has to evaluate a claim or respond to a request made by an individual or institution. In the third chapter, I consider a slightly different framework where the decision maker seeks advice by consulting informed agents.In the first chapter, I study the basic framework where the informed agent's preferences over the decision maker's actions are independent of the state. In unilateral communication, only the agent sends a message to the decision maker. In bilateral communication, both exchange messages sequentially. I study and compare these two types of mechanisms under the constraint that the agent can present the same amount of certifiable information in both cases. In the canonical bilateral communication mechanism, after receiving a claim from the agent, the decision maker asks him to certify a certain event and bases her decision on his ability to do so. The main result of this chapter essentially states that if information certification is limited and the limitation prevents the decision maker from achieving her first-best in unilateral communication then she strictly benefits from bilateral communication.In the second chapter, which results from a joint work with Frédéric Koessler (CNRS, Paris School of Economics), we study implementation in the presence of ambiguity aversion. We show that if an allocation rule can be implemented with unlimited information certification, then it can also be implemented with limited information certification if the designer can use ambiguous communication mechanisms, and if agents are averse to ambiguity in the sense of maxmin expected utility. The reverse implication is true if there is a single agent and a worst outcome.In the third chapter, I study a setting with two types of informed agents. One type prefers higher actions while the other prefers lower actions. The decision maker ignores the informed agent's preferences. In this case, it might not be sufficient to consult one agent. I study sequential consultation of more than one informed agent and examine its impact on information revelation. It is shown that in equilibrium the decision maker may consult more than one agent and that she continues to seek advice as long as her uncertainty is high enough. Learning on the equilibrium path happens through both revelation and withholding of information. It is possible for agents of the minority - in terms of preferences - to influence the decision maker by withholding information so that she chooses their favorite outcome when she should not. Moreover, sequential consultation can be used as a threat to extract more precise information while consulting only one agent
Bergamini, Corinne <1995>. "Linguistic techniques of mass persuasion". Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18443.
Pełny tekst źródłaBorges, Simone de Sousa. "Gamification design in computer-supported collaborative learning: towards an approach for tailoring influence principles to player roles". Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/55/55134/tde-30012018-165553/.
Pełny tekst źródłaGamificação é um termo que se refere ao uso de elementos do projeto de jogos em contextos que não são jogos. Nestes contextos, o objetivo primário da gamificação não é lúdico, mas sim o de motivar os usuários a realizarem tarefas ou alterarem comportamentos. Também é objetivo da gamificação, cativar usuários e influenciá-los a persistirem na utilização do sistema gamificado. Nos últimos anos, testemunhamos um crescente interesse em gamificação e sua aplicação em ambientes de aprendizagem, especialmente online. No contexto da aprendizagem, motivar os estudantes a dar seguimento as tarefas pedagógicas é um papel importante dos professores e dos ambientes educacionais inteligentes. Por essa razão, as tecnologias persuasivas como a gamificação têm sido usadas também em ambientes de aprendizagem colaborativa para aumentar o engajamento dos estudantes e para reduzir o sentimento de obrigação na execução de tarefas pedagógicas. Contudo, quando mal utilizada, a gamificação pode se tornar uma distração capaz de interferir no processo de ensino-aprendizagem. Entretanto, a maioria dos estudos na área continuam focados nos potenciais benefícios da gamificação e menos em investigar soluções sistematizadas para se atingir os benefícios. Nossa contribuição para a solução do problema é baseada no uso de perfis de persuasão que levam em consideração o papel de jogador do estudante. Nós conduzimos mapeamentos sistemáticos da literatura para obter informação sobre gamificação em educação e como são formados grupos de estudantes em ambientes de aprendizagem colaborativa. Como resultado nós criamos dois arcabouços conceituais. Um arcabouço para ajudar a compreender e classificar a formação de grupos no contexto da aprendizagem colaborativa com suporte computacional, e outro para apoiar a definição de papéis de jogadores em ambientes colaborativos. Em um estudo preliminar (N=481), adaptamos e validamos para o português brasileiro uma escala para medir a susceptibilidade à persuasão dos usuários. Em outro estudo (N=149) desenvolvemos um modelo teórico para mapear estratégias persuasivas e diferentes papéis de jogadores para apoiar a elaboração de perfis de persuasão. Para verificar a viabilidade de nosso modelo, em outro estudo (N=18) elaboramos protótipos de interfaces do usuário. Analisamos a capacidade de influenciar das interfaces comparando papéis de jogadores e susceptibilidade a princípios de influência. Os resultados mostram que os estudantes menos motivados eram mais susceptíveis a aceitar as sugestões do protótipo, enquanto usuários com índices de motivação acima da média (dentre estudantes observados), tendiam a reagir negativamente às tentativas de influenciá-los, apresentando índices menores de concordância para com as solicitações do protótipo gamificado. Observamos ainda nos três estudos conduzidos (N=648), comparado aos outros princípios de influência, o número de indivíduos suscetíveis ao princípio de autoridade eram os menores. Poucas iniciativas de pesquisa vêm investigando como desenvolver sistemas de gamificados que se adaptam aos papéis de jogadores. Parte desta deficiência pode ser explicada devido à complexidade no projeto e desenvolvimento destes sistemas. Entretanto como evidenciado, além da ineficácia dos modelos de gamificação baseados em uma solução para todos, o maior risco observado está no uso de modelos contraproducentes, uma vez que a estratégia apropriada para motivar um indivíduo, pode acabar desmotivando outros (backfire effect).
Malloch, Valerie Ann. "Persuasion : a historical-comparative study of the role of persuasion within the judicial decision-making process". Thesis, University of Glasgow, 2002. http://theses.gla.ac.uk/2970/.
Pełny tekst źródłaDéléant, Laura. "Persuasion et attention : étude oculométrique des éléments persuasifs sur internet pour promouvoir les attitudes et comportements pro environnementaux". Thesis, Université de Lorraine, 2020. http://www.theses.fr/2020LORR0108.
Pełny tekst źródłaIn recent years, the spread of information and communication technologies (ICT) has led to the implementation of persuasion techniques to these materials. These technologies are called "persuasive technologies" to refer to the ICTs used to change attitudes and behaviors (Fogg, 2003). Persuasive technologies field has led the domain of human machine interactions (HMI) and social psychology to meet. Our project is part of this dynamic. Our work is interested in the impact of regular exposure of Internet users to persuasion techniques on the influence process. We have delimited our study area to websites committed to the environment. In our first study, we identified the persuasive elements of the WWF site during inspections by users with different levels of familiarity with persuasion techniques. The results highlight the consistency of the inspections, regardless of the level of familiarity of the participants' persuasive techniques. Our second study is concerned with the persuasive impact of the elements identified during the first study. For this, this second study assesses the attractive, vividity (Nisbett & Ross, 1980) and persuasive dimensions of the elements of the WWF site. For this we studied (1) the attractiveness of the elements identified as persuasive or not (study 1) using the durations and numbers of fixations, (2) the impact of these elements on eco-environmental attitudes, behavioral intentions favorable to the environment as well as (3) the effect of the vividness of the messages on their memorization and attractiveness. The results of this second study highlight participants' favorable attitudes and behavioral intentions following the WWF visit. The persuasive elements, however, do not attract the attention of users more than the unconvincing elements
DeHaven, Brett Marie. "Principles of Persuasion for Nonprofit Fundraisers". University of Akron / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=akron1289836279.
Pełny tekst źródłaHyman, Jarrod D. "Communicator attractiveness versus similarity in persuasion". College Park, Md. : University of Maryland, 2003. http://hdl.handle.net/1903/130.
Pełny tekst źródłaThesis research directed by: Psychology. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
Vourvopoulos, Matina Suzanne. "Reexamining argumentativeness and resistance to persuasion". Master's thesis, University of Central Florida, 1995. http://digital.library.ucf.edu/cdm/ref/collection/RTD/id/52542.
Pełny tekst źródłaA recently developed receiver characteristic, argumentativeness, was examined for its relations to attitude change and information processing in persuasive communication. Generally thought to be a flowed personality trait, argumentativeness is currently being regarded in communication studies as a beneficial personality trait that correlates with other qualities such as high grade point average, dynamism in speech, achievement orientation, competitiveness and leadership behavior. This study examined the effect of argumentativeness on persuasion. It was predicted that high argumentatives would be more resistant to persuasion, yet the findings show that, with a strong message, high argumentatives are more likely to be persuaded by the message. The number of thoughts generated by high argumentatives contrary to the message was predicted to be higher than low argumentatives, when presented with a strong argument the high argumentatives were more accepting of the message and produced fewer thoughts against the message. A comparison of argumentativeness between males and females was also undertaken. This research indicated that, although a higher percentage of men were argumentative than women, the difference was not significant. Implications of the study and suggestions for future research were discussed.
M.A.
Masters
Arts and Sciences
Communication
45 p.
vi, 45 leaves, bound : ill. ; 28 cm.
Moorosi, Mabitle. "Persuasion in selected Sesotho drama texts". Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/1456.
Pełny tekst źródłaENGLISH ABSTRACT: This study examined persuasion in selected drama texts from the literary period 1981 to 2006. The selection was organised through the examination of two such texts in each of the following three periods: • 1981–1989: Le ka nketsang and Mpowane • 1990–1999: Bana ba khomo tsa batho and Tsiketsing sa qomatsi • 2000–2006: Ha le fahloe habeli and Leholimo la phetloa Since persuasion is a relatively new topic in literature, particularly in African languages, the study examined the persuasion strategies used in the selected texts. These strategies either entail persuasion applied purely as an upfront aspect for changing the targets’ attitudes, behaviours, beliefs or opinions or entail certain situations during which the persuaders, as literary characters, employ another type (or types) of persuasion – coercion, manipulation or propaganda – in order to change the targets. The main thrust of this thesis was the persuasive tactics or techniques that might be applied by literary characters in an attempt to stimulate change in other literary characters. The study also examined whether additional persuasive interactions are employed to motivate change in others and whether counter-persuasive actions are employed to resist the proposed change. Chapter One introduces the aspect of persuasion as propounded by persuasion practitioners and experts and gives the framework of the study as a whole. Chapter Two initiates the literature review on the goals-plans-action (GPA) model as part of the psychological theories on persuasive messages produced by various interactants. This model presupposes reasons for persuaders to create certain plans for achieving their goals. Chapter Three is concerned with Le ka nketsang and Mpowane as the selected 1981 to 1989 drama texts. Chapter Four concentrates on Bana ba khomo tsa batho and Tsiketsing sa qomatsi from the 1990 to 1999 literary period. Chapter Five deals with the literary period 2000 to 2006 and analyses the two drama texts Ha le fahloe habeli and Leholimo la phetloa. Chapter Six draws a conclusion from the findings on persuasive strategies and makes observations, per chapter, on the persuasive attempts from each literary period.
AFRIKAANSE OPSOMMING: Hierdie studie het oorreding in geselekteerde dramatekste uit die letterkundige tydperk 1981 tot 2006 ondersoek. Die seleksie is georganiseer deur twee sodanige tekste in elk van die onderstaande drie tydperke te ondersoek: • 1981–1989: Le ka nketsang en Mpowane • 1990–1999: Bana ba khomo tsa batho en Tsiketsing sa qomatsi • 2000–2006: Ha le fahloe habeli en Leholimo la phetloa Aangesien oorreding relatief nuwe onderwerp in die letterkunde is, in die besonder in Afrikatale, het die studie ondersoek ingestel na die oorredingstrategieë wat in die geselekteerde tekste gebruik is. Hierdie strategieë behels óf oorreding wat toegepas word suiwer as spontane aspek vir verandering van die houdings, gedrag, oortuigings of menings van die teikens, óf dit behels sekere situasies waartydens die oorreders, as letterkundige karakters, ander soort (of soorte) oorreding – dwang, manipulering of propaganda – gebruik ten einde die teikens te verander. Die belangrikste dryfkrag van hierdie tesis was die oorredende taktieke of tegnieke wat deur letterkundige karakters toegepas kan word in poging om verandering in ander letterkundige karakters aan te moedig. Die studie het ook nagegaan of addisionele oorredende interaksies ingespan word om verandering in ander te motiveer en of teen-oorredende optrede gebruik word om weerstand te bied teen die voorgestelde verandering. Hoofstuk Een stel die aspek van oorreding bekend soos dit by oorredingspraktisyns en deskundiges aangebied word, en gee die raamwerk van die studie as geheel. Hoofstuk Twee onderneem die literatuurstudie oor die doelstellings-planne-optrede (DPO)-model as deel van die sielkundige teorieë oor oorredende boodskappe soos gelewer deur verskeie persone wat in interaksie tree. Hierdie model voorveronderstel redes vir oorreders om sekere planne te ontwikkel vir die bereiking van hulle doelstellings. Hoofstuk Drie word gewy aan Le ka nketsang en Mpowane as die geselekteerde dramatekste uit die tydperk 1981 tot 1989. Hoofstuk Vier konsentreer op Bana ba khomo tsa batho en Tsiketsing sa qomatsi uit die tydperk 1990 tot 1999. Hoofstuk Vyf dek die letterkundige tydperk 2000 tot 2006, en analiseer die twee dramatekste Ha le fahloe habeli en Leholimo la phetloa. Hoofstuk Ses kom tot gevolgtrekking na aanleiding van die bevindings oor oorredende strategieë en maak waarnemings, per hoofstuk, oor die oorredende pogings van elke letterkundige tydperk.
Lima, de Franca Doria Maria Violante. "Self-persuasion strategies to resist temptation". Thesis, Cardiff University, 2005. http://orca.cf.ac.uk/55596/.
Pełny tekst źródłaBromberg, Marcel. "Contrat de communication : persuasion et langage". Paris 8, 1999. http://www.theses.fr/1999PA081545.
Pełny tekst źródłaRouwette, Etiënne Antonio Joseph Alfonso. "Group model building as mutual persuasion". Nijmegen : Wolf Legal publ, 2003. http://catalogue.bnf.fr/ark:/12148/cb401431908.
Pełny tekst źródłaMention parallèle de titre ou de responsabilité : Group model building als wederzijdse overreding / door Etiënne Antonio Joseph Alfonso Rouwette. Résumé en néerlandais. Bibliogr. p. 252-264.
Naczaj, Dimitri. "Aspects graphiques de la persuasion technologique : étude des messages persuasifs sur internet pour le recyclage des déchets électroniques". Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0619/document.
Pełny tekst źródłaThis thesis includes three experiments and two pre-tests (N = 1135) in which three fundamental aspects of static message design on the Internet are studied: its format (infographics, audio or text), its colour and typography, on the theme of electronic waste recycling (studies 1 and 2) and then on human migration (study 3).The study of graphic aspects is relevant if we want to increase the persuasive power of a message. The format plays a major role (study 1a), making it possible to change attitudes and to anchor this change over time. Colours, on the other hand, do not seem to vary the persuasive force of the message or to lead readers to act in favour of recycling (study 1b). Nor does typography seem to play a role in the persuasive dynamic, whether it is considered legible or difficult to read (study 2). Theoretical approaches regarding the personality of typographies and their coherence with the context are developed.The analysis of the components of the ELM revealed, in each study, the strong link between the attitude of individuals and their sense of personal responsibility towards the theme addressed as well as their a priori knowledge. We have also seen that the levers of persuasion are not systematically the same according to the need for cognition.We suggest that persuasive messages should adopt a format that allows for central analysis at low cognitive cost, using a main colour and typography that are both readable and consistent with the theme developed, with arguments that reinforce readers' sense of responsibility
Madsen, J. K. "Prolegomena to a theory and model of spoken persuasion : a Subjective-Probabilistic Interactive Model of Persuasion (SPIMP)". Thesis, University College London (University of London), 2013. http://discovery.ucl.ac.uk/1416833/.
Pełny tekst źródłaLasky, Benjamin M. "Powerful and powerless language : an examination of its role as a peripheral cue". Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1020188.
Pełny tekst źródłaDepartment of Psychological Science
McKevitt, Steven. "The persuasion industries in the UK and the inculcation of persuasion within British society from 1969 to 1997". Thesis, University of Sheffield, 2017. http://etheses.whiterose.ac.uk/18632/.
Pełny tekst źródłaCairns, Jill Kyla. "Sociocultural persuasion in advertising: Considerations for translators". Thesis, University of Ottawa (Canada), 1998. http://hdl.handle.net/10393/4170.
Pełny tekst źródłaCairns, Jill. "Sociocultural persuasion in advertising, considerations for translators". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0003/MQ36671.pdf.
Pełny tekst źródłaBao, Sonia Y. "The Principles of Persuasion in Executive Leadership". Scholarship @ Claremont, 2010. http://scholarship.claremont.edu/cmc_theses/25.
Pełny tekst źródłaGqwede, Eunice Nolungisa. "A pragmatic analysis of persuasion in isiXhosa". Thesis, Stellenbosch : University of Stellenbosch, 2005. http://hdl.handle.net/10019.1/3069.
Pełny tekst źródłaThis study has the main goal of investigating the speech act of persuasion in isiXhosa. The main aim of the investigation is to examine the characteristics of persuasion in remedial interchanges based on the isiXhosa pragmatics. The study is concerned with the strategies people use when persuading targets, how message sources seek compliance, how targets resist and / or comply and how influence interactions are structured and what constraints on conversation need to be taken into account.
Pessoa, Nadja Paulino. "Deontic modality and persuasion in advertising discourse". Universidade Federal do CearÃ, 2007. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=467.
Pełny tekst źródłaFundaÃÃo Cearense de Apoio ao Desenvolvimento Cientifico e TecnolÃgico
This works aims to analyze the use of deontic modal markers in advertising discourse, taking into account the linguistic expressions, the semantic values and the possible sense effects obtained in the construction of persuasion. Therefore, we have tried to establish relationships between the type of deontic target, the type of deontic source, the ascribed deontic values (obligation â permission â prohibition), the speakerâs position in the ascribing of deontic values, the types of deontic modal markers, as well as markers of mitigation and assertiveness that play a role in the argumentativeness of the advertising discourse. For data analysis, the functionalist perspective has been adopted in an attempt to integrate syntactic, semantic and pragmatic-discursive components. Furthermore, to bear in mind that the clausal structure is organized in layers enables the analysis of modality in different levels of acting, as well as allows for observation of the relationships between other categories as mood, time and aspect. In order to evaluate the manifestation of deontic modality, we have made use of 144 advertising texts that were published in national magazines. This corpus was built from the written language database Literatura de Propaganda (LP) available at the Lexicographic Studies Center of the Linguistics Department of Faculdade de CiÃncias e Letras da UNESP de Araraquara. The data analysis revealed that external obligation is the most ascribed deontic value in this type of discourse. As to the deontic target, the majority of the ascribed values converge on the individual. Furthermore, it has been verified that a non-specification of the deontic source is highly common, once it conveys objectivity to the utterance, thus constituting a means of lesser commitment. Opting for the speakerâs exclusion from the ascribing of the deontic values was the most relevant feature, for speakers frequently establish obligations, permissions and prohibitions among themselves. Therefore, as predicted, the deontic modality helps to achieve the reader-consumerâs persuasion.
Este trabalho tem por objetivo analisar o uso dos modalizadores deÃnticos no discurso publicitÃrio, considerando os meios lingÃÃsticos, os valores semÃnticos e os possÃveis efeitos de sentido obtidos na construÃÃo da persuasÃo. Dessa forma, procuramos estabelecer relaÃÃes entre o tipo de alvo deÃntico, o tipo de fonte deÃntica, os valores instaurados (obrigaÃÃo â permissÃo - proibiÃÃo), a posiÃÃo do enunciador na incidÃncia dos valores deÃnticos, os tipos de modalizadores deÃnticos, bem como as marcas de mitigaÃÃo e asseveraÃÃo que auxiliam na argumentatividade do discurso publicitÃrio. Para a anÃlise dos dados, adotamos o enfoque teÃrico funcionalista, na tentativa de integrar os componentes sintÃticos, semÃnticos e pragmÃtico-discursivos. AlÃm disso, a consideraÃÃo de que a estrutura frasal està organizada em camadas possibilita analisar a modalidade em diversos nÃveis de atuaÃÃo, bem como permite observar as relaÃÃes entre outras categorias como modo, tempo e aspecto. Para o exame da manifestaÃÃo da modalidade dÃontica, utilizamos 144 anÃncios publicitÃrios impressos, veiculados em revistas nacionais. Este corpus foi montado a partir da Literatura de Propaganda (LP) do Banco de Dados de lÃngua escrita, armazenado no Centro de Estudos LexicogrÃficos do Departamento de LingÃÃstica da Faculdade de CiÃncias e Letras da UNESP de Araraquara. A anÃlise dos dados revelou-nos que a obrigaÃÃo externa à o valor deÃntico mais instaurado nesse tipo de discurso. Quanto ao alvo deÃntico, constatamos que a maior parte dos valores instaurados incide sobre o indivÃduo. Verificamos, ainda, uma alta freqÃÃncia da nÃo-especificaÃÃo da fonte deÃntica, uma vez que isto confere objetividade ao enunciado, o que constitui um recurso de menor comprometimento. A opÃÃo por um posicionamento de exclusÃo do enunciador da incidÃncia dos valores instaurados foi a que adquiriu maior relevo, uma vez que, em grande parte, os falantes instauram obrigaÃÃes, permissÃes ou proibiÃÃes sobre os outros. Sendo assim, a modalidade deÃntica se presta à persuasÃo do leitor-consumidor como prevÃamos.
Rodrigues, Da Rocha Sandra Lucia. "Logos, Writing and Persuasion in Thucydides' History". Thesis, Royal Holloway, University of London, 2008. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.499315.
Pełny tekst źródłaFonseca, Ricardo Jorge Rodrigues Moita da. "Familiarity, challenge and processing of persuasion messages". Doctoral thesis, ISPA - Instituto Universitário das Ciências Psicológicas, Sociais e da Vida, 2012. http://hdl.handle.net/10400.12/1746.
Pełny tekst źródłaThis thesis investigates the relationship between an experience of familiarity and a motivational state of challenge with how information is processed in a persuasion context. Previous research on social cognition has suggested that familiarity not only impacts a wide range of cognitive processes, but also regulates the activation of a more analytic information-processing mode, an assumption of the Familiarity of As a Regulation Mechanism model (Garcia-Marques, 1999; Garcia-Marques et al., 2010). On a different field, research on the Biopsychosocial model of challenge and threat (Blascovich et al., 1993, 1999) has suggested that familiarity influences the activation of a motivational state of challenge. These two approaches suggest, therefore, that an experience of familiarity is able to influence both cognitive and motivational processes features. The overlap between the assumptions underlying both approaches is here explored being suggested the possibility that they might be closely related. For example, both approaches assume that an experience of familiarity signals individuals with necessary resources available and accessible in memory to deal with the situation. In this thesis, we have explored the relationship between these two approaches developing four experiments that could simultaneously inform about information-processing modes and assess the cardiovascular responses that typically map the motivational state. Experiment 1 showed the expected association of familiarity with non-analytical processing and at the same time the exhibition of a challenge type of cardiovascular responses. Interestingly these two effects that were activated by the same source, familiarity, did not seem to be related. Neither the observed cardiovascular indexes explained why individuals engaged in less analytic processing, nor did this processing mode was associated with the cardiovascular indexes. To continue exploring the relationship between these two effects, experiment 2 tested if the motivational state of challenge could promote less analytic processing by itself. Although the manipulation of motivational challenge did in fact influence how information was processed and was associated with the correspondent cardiovascular pattern of challenge, once again, the cardiovascular indexes were not related with the cognitive effect. The subsequent studies were designed to directly test the observed independence of both processes. We hypothesized that this observed dissociation could be in some way related with the fact that both processes depend on different levels of task-engagement. Experiment 3 replicates experiment 2 by manipulating the motivational state of challenge and adding to it a manipulation of task-engagement (presence versus absence of an observer). Results revealed that the two previously observed effects were only found in the task-engagement condition (i.e. in the presence of the observer). In experiment 4, we went back to the original study of the experience of familiarity and thus replicated experiment 1, adding to it the same manipulation of task-engagement. Results revealed that although the motivational effects disappeared in the low engagement condition (i.e. those who were alone), the cognitive impact was always observed regardless of the task-engagement level. To our view, these results are suggesting that the two effects here approached – the cognitive and motivational impact of familiarity, are related indeed. However, they are related under specific conditions, for example, the degree with which individuals are engaged with the task. As such, we claim that their co-occurrence does not mean that they are part of the same process. This assumption is discussed and a set of new experiments is proposed to further support it.
Fundação para a Ciência e Tecnologia
Ramchurn, Sarvapali Dyanand. "Multi-agent negotiation using trust and persuasion". Thesis, University of Southampton, 2004. https://eprints.soton.ac.uk/260200/.
Pełny tekst źródłaJenkins, Ryan Daniel. "THE THIN LINE BETWEEN PROPAGANDA AND PERSUASION". OpenSIUC, 2013. https://opensiuc.lib.siu.edu/theses/1322.
Pełny tekst źródłaMidjord, Rune <1978>. "Essays on persuasion games with hard evidence". Doctoral thesis, Università Ca' Foscari Venezia, 2010. http://hdl.handle.net/10579/948.
Pełny tekst źródłaLa tesi si compone di tre capitoli. Nel primo capitolo studiamo un gioco di comunicazione interpretato da tre agenti in conflitto con il pay-off e lo stato indipendente. Ogni possibile esito del gioco corrisponde univocamente ad uno stato del mondo. L’obiettivo e quello di costruire una funzione di risultato (meccanismo) che fornisce gli agenti, con incentivi a prendere azioni in modo che il "vero" risultato e attuato. Senza alcuna prova concreta nella comunicazione modello e privo di valore. Tuttavia, se lasciare che gli agenti ricevere le prove per dimostrare lo stato, con una probabilita infinitesimale siamo in grado di indurre l’attuazione veritiera in ogni equilibrio. Il modello assomiglia ad una situazione di concorrenza tra gli avvocati e il nostro principale risultato dimostra ampie possibilita di aggregazione delle informazioni nell’ambito della procedura di contraddittorio. Nel secondo capitolo si considera una partita di prova tra un imputato e un giudice e si concentrano sugli effetti del diritto del convenuto di rimanere in silenzio. Forniamo una giustificazione del motivo per cui non esiste alcuna norma contro inferenza negativi dal silenzio in procedura civile. Il terzo capitolo riguarda la corporate governance. Si dimostra che, al di vendita iniziale di parti, uno dei fondatori di controllo possono avere gli incentivi negativi in termini di segnalazione espropriazione basso al di fuori degli azionisti.
Katea, Haider. "Understanding discursive persuasion in American and Iraqi call to arms discourse : discursive strategies as instruments of persuasive politics". Thesis, Bangor University, 2018. https://research.bangor.ac.uk/portal/en/theses/understanding-discursive-persuasion-in-american-and-iraqi-call-to-arms-discourse(5cc3c6c4-bfb3-4c8b-8e15-ccd6c8bf3ec6).html.
Pełny tekst źródłaCloer, Eddie. "Profiles in evangelistic persuasion a descriptive analysis of the persuasion techniques of seven preachers of the Churches of Christ /". Theological Research Exchange Network (TREN), 1991. http://www.tren.com.
Pełny tekst źródłaPinto, Fabiana dos Anjos. "Do humor da crônica à crônica de humor". Universidade do Estado do Rio de Janeiro, 2013. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=6009.
Pełny tekst źródłaBased on the presupposition that humor is a phenomenon that is usually present in chronicles, this thesis aims at investigating the origins of such relation. Why are diverse readers, language and journalism students categorical when it comes to this association? Moreover, if humor is a remarkable feature of the genre, how are the strategies that enable it characterized? In order to answer these inquiries, we present the trajectory of the humorous phenomena in chronicles prior and subsequent to the arrival of the Press in Brazil. Besides, we have worked with the semiolinguistic theory of the discourse with a corpus taken from O Globo a Brazilian newspaper. The corpus stems specifically from the communication contract and the modes of discursive-textual organization. Our main aim, in summary, is to investigate to what extent various discoursive procedures can explain the operation of humor in contemporary journalistic chronicles, contributing to their becoming of an icon of seduction in the different sections of newspapers, which eventually lead them to turn into entertainment columns