Artykuły w czasopismach na temat „Perceived image”
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Hallmann, Kirstin, Anita Zehrer i Sabine Müller. "Perceived Destination Image". Journal of Travel Research 54, nr 1 (10.12.2013): 94–106. http://dx.doi.org/10.1177/0047287513513161.
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Shapiro, Alan. "Images: Real and Virtual, Projected and Perceived, from Kepler to Dechales". Early Science and Medicine 13, nr 3 (2008): 270–312. http://dx.doi.org/10.1163/157338208x285044.
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AbstractIn developing a new theory of vision in Ad Vitellionem paralipomena (1604) Kepler introduced a new optical concept, pictura, which is an image projected on to a screen by a camera obscura. He distinguished this pictura from an imago, the traditional image of medieval optics that existed only in the imagination. By the 1670s a new theory of optical imagery had been developed, and Kepler's pictura and imago became real and virtual images, two aspects of a unified concept of image. The new concept of image developed out of a synthesis of Kepler's determination of the geometrical location of a pictura as the limit, or focus, of refracted pencils of rays and the triangulation used by a single eye to determine the perceived location of an imago. The distinction between real and imaginary images was largely developed by Gilles Personne de Roberval and the Jesuits Francesco Eschinardi and Claude François Milliet Dechales.
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Ferrer-Rosell, Berta, i Estela Marine-Roig. "Projected Versus Perceived Destination Image". Tourism Analysis 25, nr 2 (8.07.2020): 227–37. http://dx.doi.org/10.3727/108354220x15758301241747.
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Due to the spectacular growth of traveler-generated content (TGC), researchers are using TGC as a source of data to analyze the image of destinations as perceived by tourists. In order to analyze a destination's projected image, researchers typically look to websites from destination marketing or management organizations (DMOs). The objective of this study is to calculate the gap between the projected and perceived images of Barcelona, Catalonia, in 2017, using Gartner's classification and applying compositional analysis. The official online press dossier is used as an induced source, the Lonely Planet guidebook as an autonomous source, and a collection of more than 70,000 online travel reviews hosted on TripAdvisor as an organic source. In addition to quantitative content analysis, this study undertakes two thematic analyses: the masterworks of architect Gaudi recognized as UNESCO WHS as part of the cognitive image component and feeling-related keywords as part of the affective image component. The results reveal strong differences between the induced and organic sources, but much smaller differences between the autonomous and organic sources. These results can be useful for DMOs to optimize promotion and supply.
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Fisher, Allison, Mary Anne Lange, Virginia Young-Cureton i Daryl Canham. "The Relationship Between Perceived and Ideal Body Size and Body Mass Index in 3rd-Grade Low Socioeconomic Hispanic Children". Journal of School Nursing 21, nr 4 (sierpień 2005): 224–28. http://dx.doi.org/10.1177/10598405050210040701.
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Very little is known about body satisfaction among minority children. This study examined the relationship between perceived and actual body size and Body Mass Index among 43 low-socioeconomic Hispanic 3rd-graders. Researchers measured participants’ Body Mass Index; students self-reported Perceived Ideal Self Image and Perceived Actual Self Image using Collins’ (1991) pictorial instrument scale of seven child body images that illustrate body weight from very thin to obese. The majority of students chose body images from the scale that depicted a healthy weight for both their Perceived Ideal Self Image and Perceived Actual Self Image. More boys than girls chose underweight as their Perceived Ideal Self Image. Thirty percent of the students were found to be overweight and 30 percent were at risk for being overweight. A small positive correlation between Perceived Actual Self Image and Body Mass Index was found.
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Čunichina, K., G. Valickas, V. Navickas i V. Pakalniškienė. "The Image of Judges and Courts Perceived by Children". Psychology and Law 10, nr 1 (2020): 133–42. http://dx.doi.org/10.17759/psylaw.2020100112.
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A view on law, legislation, law-enforcement institutions and officers formed in childhood may affect personal views and behavior in adulthood. Development of such an image is important aspect of legal socialization process as it may be crucial for law compliance, interaction with law enforcement officers and trust in legal system, etc. The present study was focused at filling the gap in the studies revealing perceived image of judges and courts formed in childhood. 110 boys and 112 girls, aged 7 – 10, participated in the study. To evaluate the image of judges and courts Draw-A-Judge-Test followed by semi-structured interview was used. The results revealed that 7–10-year-olds have a more or less realistic mental picture of judges and their working place. No gender or age differences were revealed comparing both: realism and character of judge image in drawings. Realism of the drawings was related to the source of information about courts and judges. The analysis of verbal responses showed that younger children possess more positive environmental image of a court, while older children have less positive social image of a judge.
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WHATMOUGH, CHARLOTTE, JAVIER GUITIAN, ELIZABETH BAINES, LIVIA BENIGNI, PAUL N. MAHONEY, POMAGIOTIS MANTIS i CHRISTOPHER R. LAMB. "ULTRASOUND IMAGE COMPOUNDING: EFFECT ON PERCEIVED IMAGE QUALITY". Veterinary Radiology & Ultrasound 48, nr 2 (marzec 2007): 141–45. http://dx.doi.org/10.1111/j.1740-8261.2007.00221.x.
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Chen, Chien-Chung, Hiroshi Ashida, Xirui Yang i Pei-Yin Chen. "Seeing Global Motion in a Random Dot Image Sequence". i-Perception 11, nr 5 (wrzesień 2020): 204166952096110. http://dx.doi.org/10.1177/2041669520961104.
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In a stimulus with multiple moving elements, an observer may perceive that the whole stimulus moves in unison if (a) one can associate an element in one frame with one in the next (correspondence) and (b) a sufficient proportion of correspondences signal a similar motion direction (coherence). We tested the necessity of these two conditions by asking the participants to rate the perceived intensity of linear, concentric, and radial motions for three types of stimuli: (a) random walk motion, in which the direction of each dot was randomly determined for each frame, (b) random image sequence, which was a set of uncorrelated random dot images presented in sequence, and (c) global motion, in which 35% of dots moved coherently. The participants perceived global motion not only in the global motion conditions but also in the random image sequences, though not in random walk motion. The type of perceived motion in the random image sequences depends on the spatial context of the stimuli. Thus, although there is neither a fixed correspondence across different frames nor a coherent motion direction, observers can still perceive global motion in the random image sequence. This result cannot be explained by motion energy or local aperture border effects.
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Caelli, Terry, i Jerome Yuzyk. "What is Perceived When Two Images are Combined?" Perception 14, nr 1 (luty 1985): 41–48. http://dx.doi.org/10.1068/p140041.
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When two images are combined three perceptual outcomes are possible. One, they can be perceived as they are—separate and independent images. Two, they can become perceptually fused into a new image. Three, one image may dominate, or mask, the other. These possibilities are demonstrated with a variety of images and it is proposed that it is their spatial correlation rather than their spatial frequency similarities or differences which is critical in determining the particular outcome.
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Hamamoto, Yumi, Shinsuke Suzuki i Motoaki Sugiura. "Two components of body-image disturbance are differentially associated with distinct eating disorder characteristics in healthy young women". PLOS ONE 17, nr 1 (12.01.2022): e0262513. http://dx.doi.org/10.1371/journal.pone.0262513.
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Body-image disturbance comprises two components. The first is perceptual in nature, and is measured by a discrepancy between one’s actual body and perceived self-image (“perceived–actual discrepancy”). The other component is affective, and is measured by a discrepancy between one’s perceived self-image and ideal body image (“perceived–ideal discrepancy”). The present study evaluated the relationships between body-image disturbance and characteristics of eating disorders such as symptoms and related personality traits. In a psychophysiological experiment, female university students (mean ± SD age = 21.0 ± 1.38 years) were presented with silhouette images of their own bodies that were distorted in terms of width. The participants were asked whether each silhouette image was more overweight than their actual or ideal body images. Eating-disorder characteristics were assessed using six factors from the Japanese version of the Eating Disorder Inventory 2 (EDI2). We found that perceived–actual discrepancies correlated with negative self-evaluation (i.e., factor 3 of the EDI2), whereas perceived–ideal discrepancies correlated with dissatisfaction with one’s own body (i.e., factor 2 of EDI2). These results imply that distinct psychological mechanisms underlie the two components of body-image disturbance.
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Kurosawa, Fumiya, Taiki Orima, Kosuke Okada i Isamu Motoyoshi. "Textures vs Non-Textures: A Simple Computational Method for Classifying Perceived ‘Texturality’ in Natural Images". i-Perception 12, nr 5 (wrzesień 2021): 204166952110545. http://dx.doi.org/10.1177/20416695211054540.
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The visual system represents textural image regions as simple statistics that are useful for the rapid perception of scenes and surfaces. What images ‘textures’ are, however, has so far mostly been subjectively defined. The present study investigated the empirical conditions under which natural images are processed as texture. We first show that ‘texturality’ – i.e., whether or not an image is perceived as a texture – is strongly correlated with the perceived similarity between an original image and its Portilla-Simoncelli (PS) synthesized image. We found that both judgments are highly correlated with specific PS statistics of the image. We also demonstrate that a discriminant model based on a small set of image statistics could discriminate whether a given image was perceived as a texture with over 90% accuracy. The results provide a method to determine whether a given image region is represented statistically by the human visual system.
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Irfan, Asmara, i Amran Rasli, Zuraidah Sulaiman. "Student’s Perceived University Image is an Antecedent of University Reputation". International Journal of Psychosocial Rehabilitation 24, nr 1 (20.01.2020): 650–63. http://dx.doi.org/10.37200/ijpr/v24i1/pr200170.
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Zou, Wenjie, Jiarun Song i Fuzheng Yang. "Perceived Image Quality on Mobile Phones with Different Screen Resolution". Mobile Information Systems 2016 (2016): 1–17. http://dx.doi.org/10.1155/2016/9621925.
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The diverse display screen imposes significant challenges for assessing the perceptual media quality across different mobile devices. In this paper, the perceived image quality on different mobile phones is investigated. Firstly, subjective experiments for image quality evaluation are implemented on 9 popular mobile phones and a broadcast-quality monitor to evaluate the impact on perceived image quality regarding the screen resolution, screen size, image resolution, and image coding quality. Furthermore, the effect of mutual interaction between the image resolution and screen resolution is analyzed and an integrated assessment parameter is proposed to establish a device-dependent image quality assessment model. This model can be used to predict the user’s perceptual quality of the images displayed on different mobile devices. Experimental results using twofold cross-validation indicate that the proposed model can accurately estimate users’ perceived image quality on mobile devices.
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Wills, Nikki L., Brittany Wilson, Eva B. Woodcock, Samuel P. Abraham i Deborah R. Gillum. "Appearance of Nurses and Perceived Professionalism". International Journal of Studies in Nursing 3, nr 3 (30.07.2018): 30. http://dx.doi.org/10.20849/ijsn.v3i3.466.
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Background: After completing a literature review on the topic of appearance and professionalism a knowledge gap was identified, relating to how individuals perceive professionalism based on appearance. First impressions are how patients form opinions of their nurses. Professionalism is influenced by many variables, such as hair, make-up, uniform, behavior, and image. Purpose: The purpose of this study was to explore perceptions of a nurse’s appearance and projected professionalism. Method: A total of 120 students volunteered to participate in the study. The research question was: “How do college students perceive the professional appearance of the nurse?” This was a quantitative, cross-sectional, non-experimental study with a descriptive design. A qualitative question was also asked to complement the quantitative data. The survey contained 3 demographic questions and 18 items based on the participant’s perception of the perceived professionalism using the given images. The data collected were analyzed using descriptive statistics. Orem’s theory of self-care was used to guide this study. Results: The results confirmed the complex nature of the nursing image. Participants perceived a nurse who took extra time to improve appearance to be professional, trustworthy and least lazy. A not so prepared nurse was perceived to lack confidence and also to be less compassionate.
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Chang, En-Chi, i Ya-Fen Tseng. "Research note: E-store image, perceived value and perceived risk". Journal of Business Research 66, nr 7 (lipiec 2013): 864–70. http://dx.doi.org/10.1016/j.jbusres.2011.06.012.
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Silva, Adriano Alves da. "O TEMPO IMAGÉTICO: a condensação do tempo na imagem fotográfica e a eternidade cíclica na imagem fílmica". Revista Observatório 4, nr 1 (1.01.2018): 879. http://dx.doi.org/10.20873/uft.2447-4266.2018v4n1p879.
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Os profissionais da comunicação buscam criar e midiatizar imagens dotadas de sentido. O conhecimento de saberes que permitem entender como são percebidas as imagens se colocam como uma importante ferramenta, tanto para a produção, quanto para a interpretação destas. Este estudo tem como premissa discutir, problematizar e realizar ensaio artístico autoral sobre a ideia de tempo-imagem, tanto na imagem estática, quanto fílmica, a luz dos conceitos apresentados por Jacques Aumont no livro “A Imagem”.
PALAVRAS-CHAVE: Narrativas visuais; imagem-tempo; fotografia; cinema.
ABSTRACT
Communication professionals seek to create and mediaize meaningful images. The knowledge of knowledges that allow to understand how the images are perceived are placed as an important tool, both for the production, as for the interpretation of these. This study has the premise of discussing, problematizing and performing authorial essay on the idea of time-image, both in the static and filmic image, the light of the concepts presented by Jacques Aumont in the book "The Image".
KEYWORDS: Visual narratives; image-time; photography; movie theater.
RESUMEN
Los profesionales de la comunicación buscan crear y midiatizar imágenes dotadas de sentido. El conocimiento de saberes que permiten entender cómo se perciben las imágenes se plantean como una importante herramienta, tanto para la producción, como para la interpretación de éstas. Este estudio tiene como premisa discutir, problematizar y realizar ensayo artístico autoral sobre la idea de tiempo-imagen, tanto en la imagen estática, cuanto fílmica, la luz de los conceptos presentados por Jacques Aumont en el libro "La Imagen".
PALABRAS CLAVE: Narrativa visual; imagen-tiempo; fotografía; el cine.
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Anku, Anku, i Susan Farnand. "The Effect of Texture on Perceived Memory Color Quality". Journal of Imaging Science and Technology 64, nr 5 (1.09.2020): 50407–1. http://dx.doi.org/10.2352/j.imagingsci.technol.2020.64.5.050407.
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Abstract We learn the color of objects and scenes through our experience in everyday life. The colors of things that we see more frequently are defined as memory colors. These help us communicate, identify objects, detect crop ripeness or disease, evaluate the weather, and recognize emotions. Color quality has become a priority for the smartphone and camera industry. Color quality assessment (CQA) provides insight into user preference and can be put to use to improve cameras and display pipelines. The memory color of important content like human skin, food, etc. drives perceived color quality. Understanding memory color preference is critical to understanding perceived color quality. In this study, grass, sky, beach sand, green pepper, and skin were used to perform memory color assessment. Observers were asked to adjust patches with four different textures, including computed textures and real image content, according to their memory. The results show that observers adjust the image patch most consistently. In cases where the artificially generated textures closely resembled the real image content, particularly for the sky stimulus, which resembled a flat color patch, participants were able to adjust each sample more consistently to their memory color. To understand the relation between memory color and the color quality preference for camera images, a second experiment was performed. A paired comparison for familiar objects was performed with five different color quality images per object. Two of these five images were rendered from the results of the memory color assessment experiment. Additional images included were the three most preferred color quality images from a rank order CQA. This experiment was performed by naïve observers and a validation experiment was also performed by Munsell Color Science Laboratory observers. The results for color image rendering preference for each memory image content vary. The results show that for most of the colors, people prefer the top three camera color quality images used from the rank order CQA. For grass, however, the color quality preference is highest for one of the memory color assessment results. In this experiment, images rendered to reflect memory color do not match observer preference.
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Wardani, Dyah Ayu Kusuma, Emy Huriyati, Mustikaningtyas Mustikaningtyas i Janatin Hastuti. "Obesitas, body image, dan perasaan stres pada mahasiswa di Daerah Istimewa Yogyakarta". Jurnal Gizi Klinik Indonesia 11, nr 4 (30.04.2015): 161. http://dx.doi.org/10.22146/ijcn.22649.
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Background: Obesity can lead to various health problems including psychosocial problems. Obesity also relates to body image which may affect psychosocial health.Objective: To examine the relationship between obesity, body image, and perceived stress among college students in Yogyakarta Province.Method: This study is a cross-sectional design in 150 college students (75 boys and 75 girls) at Universitas Gadjah Mada and Universitas Technology Yogyakarta. Perceived stress was measured using 10 items of the Perceived Stress Scale (PSS-10), body image was evaluated using 16 items of the Body Shape Questionnaire (BSQ-16) and obesity was estimated using the percentage of body fat calculated from anthropometric measurements. Chi-square test, Spearman correlation analysis, and odds ratio were used to test the hypotheses.Results: There was significant correlation between obesity and body image in male (r= 0.32, p<0,01) and female students (r= 0.23, p<0,05). Obese male students were 7 times likely to have negative body image than non-obese male students. While no significant relationship was found between obesity and perceived stress, non-obese students had almost two times likely to perceive stress. Similarly, body image was not significantly related to perceived stress in male and female students, however, it was likely that students with negative body image had about 1,5 times to feel stress than those with positive body image.Conclusion: Obesity was significantly associated with body image among male and female college students in Yogyakarta Province. However, no significant relationship was found between obesity and perceived stress as well as between body image and perceived stress among the students.
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Andrianto, Novan, i Achmad Yanu Alif Fianto. "Brand image among the purchase decision determinants". Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, nr 3 (5.11.2020): 700. http://dx.doi.org/10.25139/jsk.v4i3.2546.
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The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.
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Martinovic, Jasna. "Dressing Up for a BBQ on a Blurry Street: #TheDress Is Not Only Ambiguous in Terms of Illumination But Also in Terms of Scene Content". i-Perception 10, nr 3 (maj 2019): 204166951985603. http://dx.doi.org/10.1177/2041669519856037.
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Explicit or implicit assumptions about the source of illumination are a key determinant of perceived colours from the image of #TheDress. In addition, previous work showed that the extent of the processing of contextual cues in the image may be reduced in blue and black perceivers. This is a brief report of a questionnaire study which focused on the ambiguity of light direction as well as on the ambiguity of the content of #TheDress photograph itself. We replicated previous reports about the importance of perceived light direction: White and gold perceivers were more likely to report light from the back than sideways light. Descriptions of #TheDress image did not relate to perceived colour or light direction, but there were many erroneous reports and a high level of ambiguity. It is highly likely that the ambiguity of image content feeds into the importance of implicit factors that influence perceived illumination as determinants of dress colour.
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Khare, Sanchita, Rajiv Nayan Choubey, Loveleen Amar i Venkanna Udutalapalli. "NeuroVision: perceived image regeneration using cProGAN". Neural Computing and Applications 34, nr 8 (6.01.2022): 5979–91. http://dx.doi.org/10.1007/s00521-021-06774-1.
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Ho, Li-Chih, Chun-Yen Chang i Chien-Chung Chen. "The Image Characteristics for Perceived Naturalness". i-Perception 2, nr 4 (maj 2011): 254. http://dx.doi.org/10.1068/ic254.
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Chan, Hock Chuan. "Perceived image similarity and quantization resolution". Displays 29, nr 5 (grudzień 2008): 451–57. http://dx.doi.org/10.1016/j.displa.2008.03.002.
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Lim, Jeongah, Yongsun Jin i Ami Cho. "Youth worker’s image perceived by youth". Forum For Youth Culture 48 (31.10.2016): 87. http://dx.doi.org/10.17854/ffyc.2016.10.48.87.
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Wang, Zhiyu, Jiayan Zhuang, Sichao Ye, Ningyuan Xu, Jiangjian Xiao i Chengbin Peng. "Image Restoration Quality Assessment Based on Regional Differential Information Entropy". Entropy 25, nr 1 (10.01.2023): 144. http://dx.doi.org/10.3390/e25010144.
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With the development of image recovery models, especially those based on adversarial and perceptual losses, the detailed texture portions of images are being recovered more naturally. However, these restored images are similar but not identical in detail texture to their reference images. With traditional image quality assessment methods, results with better subjective perceived quality often score lower in objective scoring. Assessment methods suffer from subjective and objective inconsistencies. This paper proposes a regional differential information entropy (RDIE) method for image quality assessment to address this problem. This approach allows better assessment of similar but not identical textural details and achieves good agreement with perceived quality. Neural networks are used to reshape the process of calculating information entropy, improving the speed and efficiency of the operation. Experiments conducted with this study’s image quality assessment dataset and the PIPAL dataset show that the proposed RDIE method yields a high degree of agreement with people’s average opinion scores compared with other image quality assessment metrics, proving that RDIE can better quantify the perceived quality of images.
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Lin, Mao Hai, Yun Hui Luo i Shi Sheng Zhou. "Perceived Image Gamut Based on Human Visual System and Wavelet Transform". Advanced Materials Research 174 (grudzień 2010): 16–19. http://dx.doi.org/10.4028/www.scientific.net/amr.174.16.
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As some images perhaps contain pixels whose individual colors will not be perceived if they are below the spatial threshold of human visual system (HVS), the paper presents a wavelet transform method for color image considering HVS characteristics to reduce the redundant color information and then construct perceived gamut of image (PGI), which will be used for effective image-dependent gamut mapping. Taking into account the Contrast Sensitivity Function (CFS) of HVS model, the color information reduction is implemented in some subbands of the wavelet transform domain. Then the image gamut was visualized using the general convex hull algorithm and the constructed PGI will only indicate the perceived part of color image. We preliminarily establish a method for reliably determining PGI, which is help to developing robust and psycho-visually justified image gamut mapping algorithm in the future.
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Ahadzadeh, Asharf Sadat, Mansour Amini, Shin Ling Wu i Zhou Haolin. "The Role of Appearance Self-schema in the Perceived Impact of Fitspiration Images on the Self and Others: A Study on Body Image". Makara Human Behavior Studies in Asia 26, nr 1 (28.07.2022): 25–36. http://dx.doi.org/10.7454/hubs.asia.3281121.
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Exposure to Instagram Fitspiration images creates negative perceptions toward one’s body. Drawing on third-person effect (TPE) theory, this study aims to explain such feelings among viewers and examine the effect of appearance self-schema as an underlying cause of negative body image and the perceived impact of Fitspiration images on the self and others. A total of 301 university students who were viewers of Fitspiration images were recruited to complete a survey on demographic characteristics, body image, appearance self-schema, and the perceived impact of Fitspiration images on the self and others. Results show that the perceived effect of Fitspiration is greater on others than on the self. Appearance self-schema and the perceived impact of the media on others are negatively correlated with body image. Moreover, appearance self-schema positively counts for the perceived impact of Fitspiration images on the self and others. The robustness of TPE theory was confirmed in the context of Fitspiration images. Theoretically, TPE theory was expanded by introducing appearance self-schema as a predictor of first- and third-person perceptions. Some practical recommendations were made for young viewers and educationalists about the physical and mental health education related to the findings of this study.
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Park, Junghyun, Jae Leame Yoo i Jongsik Yu. "Effect of Hotel Air Quality Management on Guests’ Cognitive and Affective Images and Revisit Intentions". International Journal of Environmental Research and Public Health 18, nr 17 (4.09.2021): 9346. http://dx.doi.org/10.3390/ijerph18179346.
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Although city air pollution levels significantly affect the hotel industry, few studies have addressed the impact of air quality management on guests’ cognitive and affective image formation and revisit intentions. Therefore, this research examined the effects of hotel air quality management on the formation of guests’ cognitive and affective images and their revisit intentions. A total of 322 valid samples were obtained by surveying hotel guests who had perceived hotel air quality management activities in the past year, with SPSS 22.0 (IBM, New York, NY, USA) and AMOS 22.0 (IBM, New York, NY, USA) employed for the empirical analysis. The cognitive and affective image constructs revealed that cognitive (perceived value and perceived quality) image influenced revisit intentions but affective image did not. These results provide insights into the need for hotel managers to develop positive cognitive and emotional images through good air quality management and the need to induce customers to revisit based on these images.
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Mills, Claire, i Aimee Watson. "Correlation between Actual versus Perceived Body Mass Index using a 3D Avatar on Female Football and Rugby Athletes". Journal of Clinical Research and Reports 9, nr 1 (21.09.2021): 01–07. http://dx.doi.org/10.31579/2690-1919/193.
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Introduction: The pressures of body image can be considered as demoralising, especially within the female sporting environment, where female athletes often express the greatest number of negative thoughts and feelings towards their own body shape, appearance, and dissatisfaction. Research surrounding body image, body composition and body mass index (BMI) has shown that when participants use visual impressions, for perceived body image (PBI) they have failed to produce realistic images and often lacked body stimuli with realistic weight manipulations (Madrigal, 2000). To portray more realistic statistically probable weight manipulations of a personalised stimuli, a 3D Avatar can be used to establish how female athletes perceive their body image. Therefore, the main objective of this investigation is to determine the correlation between actual and perceived BMI using a 3D Avatar within female athletes. Method:n =18 female participants between the ages of 18–23 years of age and competing in football and rugby at club and university level were recruited. Stretched stature (m) and body mass (kg) were taken and values used to calculate actual (kg/m²) and perceived BMI. A computer generated (Unity Player) 3D Avatar, with a visual slide from an underweight to average to obese continuum, was used to assess participants perceived BMI. P value was set at < 0.05 and a Paired Student t-Test was used to test for the difference. A Pearson’s Correlation Coefficient was then used to test the strength of the correlation between the actual and perceived BMI. Results: Actual BMI ranged from 19.5 - 36.9 (x̄ 25.1 ± 4.7), whereas the perceived BMI ranged from 23.2 - 30.8 (x̄ 26.7 ± 2.6). A Paired Student t–test set at P < 0.05 suggested a significant difference between actual and perceived BMI (P = 0.023), and a Pearson’s Correlation Coefficient test confirmed a strong correlation of r = 0.875. Conclusion: Results indicated that perceived BMI was higher than the participants actual BMI and suggested that female athletes competing in football and rugby have a large amount of body dissatisfaction.
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Duan, Xialei, Lawal Mohammed Marafa, Chung-Shing Chan, Han Xu i Lewis T. O. Cheung. "Measuring the Gaps in the Projected Image and Perceived Image of Rural Tourism Destinations in China’s Yangtze River Delta". Sustainability 12, nr 12 (23.06.2020): 5121. http://dx.doi.org/10.3390/su12125121.
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Destination Marketing Organizations (DMOs) at all levels have an ultimate goal of building strong and positive images for their destinations. However, the projected image from the supply side is not necessarily the mirror of the perceived image from the demand side. This study adopted the content analysis method to evaluate the projected image and perceived image of rural destinations in China to see whether there is any discrepancy between and within the two categories. Comparative analysis of different information sources including web contents and on-site visitor interviews were processed. The evaluation of image congruency demonstrates that official websites focus more on cognitive image elements (knowledge and beliefs of the place). Besides promoting attractions, it provides information on geography background and promotes local culture. Business web content promotes attractions, package tour, and activities which can generate revenue. The perceived image includes more sentiment contents: on-site visitors expressed more negative attitude, but social media comments are relatively positive.
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Leontyeva, T. V. "Perception of the Visual Image of the Family in Animation By Children of Different Ages". Contemporary problems of social work 6, nr 2 (29.06.2020): 72–78. http://dx.doi.org/10.17922/2412-5466-2020-6-2-72-78.
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the article presents the results of a sociological study of the perception of the visual image of the family in animated films in children of different ages using the method of in-depth expert interviews. In infancy from birth to a year, the visual image of the family is perceived as a set of color spots. At the age of 1 year to 3 years, the child already understands where in the animated films the visual image of mom, dad, brother or sister is, however, how family relationships are built, how family roles are distributed, children at this age cannot understand. From 3 to 7 years, the visual image of the family is perceived as complete, that is, which of the characters are relatives, how relationships are built within the family, how family roles are distributed, is it a positive or negative family image. At the age of 7 to 12 years, thanks to the almost unlimited possibilities of transmitting visual images in animations, the child receives a certain amount of sensations and emotions, from the existing images he receives ideas that become part of his imagination. At the age of 12 to 15 years, the image of family and family relations in children has already developed, here the child can already consciously select those behaviors that are close to his previous experience and his own ideas. In adolescence from 15 to 18 years, children already perceive and understand what visual images of the family are not constructive
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Correia, Antónia, Nuno Oliveira i Filipa Silva. "Bridging perceived destination image and market segmentation – an application to golf tourism". European Journal of Tourism Research 2, nr 1 (1.03.2009): 41–69. http://dx.doi.org/10.54055/ejtr.v2i1.27.
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Motivations, perceptions and expectations are crucial in the build-up process of perceived destination image. This research aims at exploring the multidimensionality of golf destination image, and its heterogeneity among market segments. This research relies on a sample of 100 interviews to golfer tourists visiting six of major golf courses in Vilamoura, Algarve. The findings suggest that motivations, expectations and perceptions are inter-correlated. The findings also highlight three market segments of golf players, namely ‘tourist’, ‘social tourist’, and ‘player’. Grounded by expectancy value theory framework, we conclude on the heterogeneity of perceived image among segments. Indeed there is a gap between the real destination image and the image perceived by tourists. We argue for the explanatory capital of intrinsic motivations in understanding the idiosyncratic images. Finally this paper enumerates some implications research, management and planning policies.
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Weru, Joshua Ngacha. "Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective". April 2021, Volume 10(2) (30.04.2021): 459–71. http://dx.doi.org/10.46222/ajhtl.19770720-111.
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Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure tourism market despite the rich and unique natural touristic resources. The continents’ MICE tourism, however, has been on the growth path before COVID 19 pandemic. This study, therefore, investigated the influence of perceived destination image by international MICE visitors on their post-visit behaviour. The study was carried out in the Kenyan capital city, Nairobi. The study followed a convenience sampling method with a total sample of 335 respondents. A model on destination image and post-visit behaviour was developed and tested. A blindfolding procedure in PLS showed the model had predictive relevance. Findings indicated that the cognitive image dimension had a positive and significant influence on affective image, overall image, and post-visit behaviour. Affective image positively influences overall image but not post-visit behaviour. Overall destination image had the greatest effect on post-visit behaviour. Destination Marketers in Kenya should pay particular attention to the destination’s cognitive image. The study provides valuable information for policymakers and destination marketers in developing actionable positioning strategies to enhance the destination’s image and competitiveness.
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Almeida-Santana, Arminda, i Sergio Moreno-Gil. "Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe". Sustainability 11, nr 22 (17.11.2019): 6466. http://dx.doi.org/10.3390/su11226466.
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There is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist destination’s competitiveness. This study provides some clues about the best way to develop the image and branding of a destination using the concept of sustainable image. Through an analysis of 28,947 tourists from 18 European countries, this paper studies what sociodemographic, cultural, and behavioral characteristics of tourists influence their perception of sustainable destination. The results of the binomial logit analysis show that destination primary and secondary images, motivations, cultural background of tourists, and sociodemographic characteristics are determinant factors explaining the perception of sustainable destination image (SDI). Thus, the fundamental role of segmentation to positioning a destination as a sustainable destination is suggested. The study provides interesting recommendations for DMOs in order to be able to design better marketing strategies focused on destination image.
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Pérez-Santamaría, Samanta, Mercedes Martos-Partal i Álvaro Garrido-Morgado. "Identifying a private-label supplier on national brand". Journal of Product & Brand Management 28, nr 3 (13.05.2019): 432–43. http://dx.doi.org/10.1108/jpbm-06-2018-1908.
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Purpose The purpose of this study is to examine the effects of identifying suppliers on private label (PL) packaging on the perceived quality, brand image, loyalty intention and relative price of the national brands (NB) produced by dual manufacturers, considering the possible moderating effects of the images of both the NB and PL. Design/methodology/approach The study uses an experimental setting with two different categories of grocery products. Findings The empirical evidence reveals different effects of PL supplier identification, according to brand images. Research limitations/implications This paper contributes to brand extension literature on the effects on evaluations of the parent brand. It also contributes insights about the identity and identification of PL manufacturers. Practical implications This supplier identification does not affect or positively affect to the perceived quality, brand image or loyalty toward NBs with lower images, but it negatively affects those with high images, especially when the PL also has a high image and adopts a stronger price positioning. Moreover, NBs with lower images appear more expensive or do not affect when they supply PLs for retailers with high images and stronger price positioning. However, if lower image NB supply a PL with the lower image, the effects do not affect or is perceived as cheaper. Originality/value This paper extends prior knowledge about the decision to function as a dual manufacturer from the manufacturer’s perspective.
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Vijaranakorn, Ketsuree, i Randall Shannon. "The influence of country image on luxury value perception and purchase intention". Journal of Asia Business Studies 11, nr 1 (3.01.2017): 88–110. http://dx.doi.org/10.1108/jabs-08-2015-0142.
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Purpose This study aims to develop a theoretical concept by examining the country image effects on luxury value perception, a matter past studies have overlooked. Multiple facets of country image, cognitive and affective dimensions, have been developed to evaluate perceived luxury value and purchase intention. However, no prior studies have considered all the types of perceived luxury values: utilitarian value, hedonic value, symbolic value and economic value, considered in relation to cognitive and affective country image in an emerging country’s market. Accordingly, this study has attempted to explore the ways Thai luxury consumers perceive the image of the country and the influence of the perceived value of Thai luxury brands, to learn which country attributes strengthen the luxury brand’s value and customers’ purchase intention. Design/methodology/approach A total of 407 Thai respondents, who were luxury-product consumers who knew and previously had bought either Thai luxury brands or global luxury brands, comprised the final sample examined. Structural Equation Modeling was employed in this research to test the research hypotheses. The structural model proposed a causal relationship between two endogenous constructs, cognitive and affective country images, and five exogenous constructs: utilitarian value, hedonic value, symbolic value, economic value and purchase intention. Findings The findings confirmed that countries are like brands in that the perceived image of each country’s aspects, cognitive and affective, influences the perceived value in each dimension differently, and so affects purchase intention. This implies that the evaluation of perceived quality or perceived value for money, as in past studies, cannot accurately demonstrate what particular benefits consumers receive when they utilize the country-image cue. Country image has both symbolic and emotional significances for consumers. The findings have provided a more precise measure of the effects of country image as well as important information on country positioning the in the world market. Research limitations/implications There are some limitations in this study. The reliance on Thai samples from one city has limited the generalizability of the findings. Moreover, this study considered only one country of brand origin, and only one product category has been chosen as the stimulus, which together are the major limitations of this study. Future research could also consider further testing country image effects on value perception with other extrinsic attributes, rather than using a single cue, as this study did. Additionally, antecedent variables that may have an influence on country-image effects should be considered in future studies. Practical implications The relation of country image and value perception could help both governments and companies support their national brands more effectively, or to export products in accordance with the image aspect that most strongly impacts consumers’ positive perception of value. Moreover, it would be valuable for companies producing luxury products to know which country attributes strengthen the brand’s value. Luxury-brand managers will have to take these aspects into consideration when developing their communications strategies (Krupka et al., 2014). Originality/value There is a lack of research as regards the impact of a brand name’s perceived origin on the luxury perception associated with that brand (Salciuviene et al., 2010). This research is the first to investigate the theoretical framework of luxury value perception found in relation to cognitive and affective country images. From an academic perspective, this study sought to increase the theoretical research relating to the ambiguous conceptualization of the country-image effect on consumers’ perception of value in luxury products. Additionally, the relation of country image to luxury value perception could help both governments and companies support their national luxury brands more effectively, or to export luxury products in accordance with the image aspect that most strongly impacts consumers’ positive perception of value.
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Setiadi, Jeremi Francis, i Tommy Setiawan Ruslim. "Pengaruh Citra Merek terhadap Niat Beli Konsumen (Studi pada Toyota Agya)". Jurnal Manajerial Dan Kewirausahaan 2, nr 3 (9.10.2020): 603. http://dx.doi.org/10.24912/jmk.v2i3.9572.
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The purpose of this study is to determine whether 1) brand image significantly influences the consumer price of Toyota Agya cars. 2) brand image significantly influences the perceived quality of consumers of Toyota Agya cars. 3) perceived price significantly influences the purchase intention of Toyota Agya car consumers. 4) perceived quality significantly influences the purchase intention of Toyota Agya car consumers. 5) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived price. 6) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived quality. Sample was selected by convenience sampling method with a total of 100 samples. And the results of this study indicate that the brand image has a positive and significant effect on the perceived price and perceived quality of Toyota Agya car consumers, the perceived price has a positive but not significant effect on the purchase intention of Toyota Agya car consumers, perceived quality has a positive and significant effect on the purchase intention of Toyota car consumers Agya, brand image has a positive but not significant effect on consumer purchase intentions mediated by perceived prices, and brand image has a positive and significant effect on consumer purchase intentions mediated by perceived qualityTujuan dari penelitian ini adalah untuk mengetahui apakah 1) Brand image berpengaruh secara signifikan terhadap perceived price konsumen mobil Toyota Agya. 2) Brand image berpengaruh secara signifikan terhadap perceived quality konsumen mobil Toyota Agya. 3) Perceived price berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 4) Perceived quality berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 5) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived price. 6) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived quality. Sampel dipilih dengan metode convenience sampling dengan jumlah sebanyak 100 sampel. Dan hasil penelitian ini menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap perceived price dan perceived quality konsumen mobil Toyota Agya, perceived price berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen mobil Toyota Agya, perceived quality berpengaruh positif dan signifikan terhadap purchase intention konsumen mobil Toyota Agya, brand image berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived price, dan brand image berpengaruh positif dan signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived quality
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Jraisat, Luai E., Mamoun N. Akroush, Ruba Jaser Alfaouri, Laila T. Qatu i Dina J. Kurdieh. "Perceived brand salience and destination brand loyalty from international tourists’ perspectives: the case of Dead Sea destination, Jordan". International Journal of Culture, Tourism and Hospitality Research 9, nr 3 (3.08.2015): 292–315. http://dx.doi.org/10.1108/ijcthr-01-2015-0001.
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Purpose – The purpose of this paper is to examine an integrated model of perceived brand salience, perceived brand quality, perceived brand image and perceived brand loyalty in the Dead Sea tourism destination of Jordan from international tourists’ perspectives. Design/methodology/approach – A structured and self-administered survey was employed targeting international tourists who were visiting the Dead Sea tourism destination. The authors delivered 300 questionnaires to international tourists, from which 237 were retained and valid for the analysis. A series of exploratory and confirmatory factor analyses was used to assess the research constructs dimensions, unidimensionality, validity and composite reliability. Structural path analysis was also used to test the hypothesized relationships of the research model. Findings – The structural findings show that perceived brand salience has positively and significantly affected each of perceived brand quality and perceived destination loyalty. Perceived brand quality has positively and significantly affected each of perceived brand image-physical environment, perceived brand image-people characteristics and perceived destination loyalty. Each of perceived brand image-physical environment and perceived brand image-people characteristics has positively and significantly affected perceived destination loyalty. The structural findings indicate that perceived brand quality has exerted the strongest effect on each of perceived brand image-physical environment and perceived brand image-people characteristics. Further, the structural results show that R2 result of 0.48 indicates that 48 per cent of variation in perceived destination loyalty was caused by perceived brand quality, perceived brand image dimensions (physical environment and people characteristics) and perceived brand salience path. Research limitations/implications – This paper has examined only three drivers of destination loyalty; meanwhile, other factors such as tourists’ satisfaction and retention are potential areas of future research. Also, this study investigated international tourists’ perspectives in the Dead Sea tourism destination only, which means that its generalization potential to other destinations is limited. Therefore, comparative studies inside and outside Jordan’s tourism destinations are potential areas of future research. Other limitations and future research areas are also outlined. Practical implications – The paper highlights the strategic importance of perceived brand quality and perceived brand image dimensions (physical environment and people characteristics) on perceived destination loyalty. Perceived brand quality acts as strong antecedent to perceived brand image dimensions, and perceived brand salience is an essential element of perceived destination loyalty. Perceived brand quality, perceived brand image dimensions and perceived brand salience are major drivers of perceived brand destination in an integrated manner. Also, perceived brand image dimensions of the physical environment and people friendless and kindness are also vital for creating perceived destination loyalty. Further, an integrated model of perceived brand salience, perceived brand quality, perceived brand image dimensions and destination loyalty is required by tourism organizations operating in the Dead Sea destination to win international tourists now and in the future. Originality/value – This paper represents an early attempt to reveal and examine potential drivers of perceived destination loyalty in the Dead Sea, Jordan. Accordingly, it should shed more light into the strategic role of perceived brand quality, perceived brand salience and perceived brand image dimensions and how they affect perceived destination loyalty. Further, the paper is the first of its kind that investigated an integrated model of perceived brand salience and perceived destination loyalty via perceived brand quality and image dimensions from international tourist perspectives in Jordan. The main issue here is that tourism organizations operating in the Dead Sea tourism destination have now valuable empirical evidence concerning the drivers of perceived destination loyalty from international tourists’ perspectives.
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Boita, Joana, Ruben E. van Engen, Alistair Mackenzie, Anders Tingberg, Hilde Bosmans, Anetta Bolejko, Sophia Zackrisson i in. "How does image quality affect radiologists’ perceived ability for image interpretation and lesion detection in digital mammography?" European Radiology 31, nr 7 (21.01.2021): 5335–43. http://dx.doi.org/10.1007/s00330-020-07679-8.
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Abstract Objectives To study how radiologists’ perceived ability to interpret digital mammography (DM) images is affected by decreases in image quality. Methods One view from 45 DM cases (including 30 cancers) was degraded to six levels each of two acquisition-related issues (lower spatial resolution and increased quantum noise) and three post-processing-related issues (lower and higher contrast and increased correlated noise) seen during clinical evaluation of DM systems. The images were shown to fifteen breast screening radiologists from five countries. Aware of lesion location, the radiologists selected the most-degraded mammogram (indexed from 1 (reference) to 7 (most degraded)) they still felt was acceptable for interpretation. The median selected index, per degradation type, was calculated separately for calcification and soft tissue (including normal) cases. Using the two-sided, non-parametric Mann-Whitney test, the median indices for each case and degradation type were compared. Results Radiologists were not tolerant to increases (medians: 1.5 (calcifications) and 2 (soft tissue)) or decreases (median: 2, for both types) in contrast, but were more tolerant to correlated noise (median: 3, for both types). Increases in quantum noise were tolerated more for calcifications than for soft tissue cases (medians: 3 vs. 4, p = 0.02). Spatial resolution losses were considered less acceptable for calcification detection than for soft tissue cases (medians: 3.5 vs. 5, p = 0.001). Conclusions Perceived ability of radiologists for image interpretation in DM was affected not only by image acquisition-related issues but also by image post-processing issues, and some of those issues affected calcification cases more than soft tissue cases. Key Points • Lower spatial resolution and increased quantum noise affected the radiologists’ perceived ability to interpret calcification cases more than soft tissue lesion or normal cases. • Post-acquisition image processing-related effects, not only image acquisition-related effects, also impact the perceived ability of radiologists to interpret images and detect lesions. • In addition to current practices, post-acquisition image processing-related effects need to also be considered during the testing and evaluation of digital mammography systems.
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Wen, Cathlyn Y., i Robert J. Beaton. "Subjective Image Quality Evaluation of Image Compression Techniques". Proceedings of the Human Factors and Ergonomics Society Annual Meeting 40, nr 23 (październik 1996): 1188–92. http://dx.doi.org/10.1177/154193129604002309.
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Image compression reduces the amount of data in digital images and, therefore, allows efficient storage, processing, and transmission of pictorial information. However, compression algorithms can degrade image quality by introducing artifacts, which may be unacceptable for users' tasks. This work examined the subjective effects of JPEG and wavelet compression algorithms on a series of medical images. Six digitized chest images were processed by each algorithm at various compression levels. Twelve radiologists rated the perceived image quality of the compressed images relative to the corresponding uncompressed images, as well as rated the acceptability of the compressed images for diagnostic purposes. The results indicate that subjective image quality and acceptability decreased with increasing compression levels; however, all images remained acceptable for diagnostic purposes. At high compression ratios, JPEG compressed images were judged less acceptable for diagnostic purposes than the wavelet compressed images. These results contribute to emerging system design guidelines for digital imaging workstations.
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Yeo, Yi-Ju, i Eun-Jun Park. "Mediating Effect of Perceived Value on the Relationship between Brand Image and Customer Loyalty of Hair Salon". Asian Journal of Beauty and Cosmetology 19, nr 3 (30.09.2021): 343–54. http://dx.doi.org/10.20402/ajbc.2021.0181.
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Purpose: This study emphasizes brand image and perceived value by examining and identifying the mediating effect of the relationship between hair salons’ brand images, perceived value, and customer loyalty. It aims to enhance the competitiveness of hair salon brands by providing the basic data necessary for the development and improvement of sales in professional hair salons.Methods: This study performed frequency analysis, reliability analysis, factor analysis, regression analysis, and mediation regression analysis, using SPSS 22.0 for 534 copies of data collected through questionnaires for adult men and women using hair salons.Results: The study results show that brand image significantly affected the perceived value and customer loyalty. Additionally, the perceived value significantly affected customer loyalty and partially mediated the relationship between brand image and customer loyalty.Conclusion: It is necessary to market factors with positive brand image effects for a hair salon, and customers should feel satisfied and unburdened. Additionally, to increase the salon’s value, suitable unit prices for technology and services should be set instead of higher unit prices.
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Sanjith, S., i R. Ganesan. "Overview of Image Quality Metrics with Perspective to Satellite Image Compression". International Journal of Engineering Research in Africa 24 (czerwiec 2016): 112–23. http://dx.doi.org/10.4028/www.scientific.net/jera.24.112.
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Image Quality appraisal has been an exacting task in the field of image processing without any satisfactory answer so far. Image quality evaluation tries to quantify a visual quality, an amount of distortion in a given picture. These changes are an inescapable component of any digital picture processing. The correct method of valuing the human-perceived visual quality of the images is the assessment by the human beings. Unfortunately, this process is luxurious, time consuming and cannot be applied in real-time applications. Therefore, there is a demand for a computerized technique that would conceive of the human-perceived visual quality as close as possible. This survey presents an overview about different quality metrics used in-order to assess the image degradation. The few metrics studied are MSE, SNR, PSNR, SSIM, AD, MD, MAE, NK, VSNR, RMSE, UIQM, MSSSIM, FSSIM etc. The image quality metrics are verified with perspective to satellite pictures.
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Hyun Bang Hong. "Exploratory Study, “Elderly Image perceived by Elderly”". Korean Journal of Gerontological Social Welfare ll, nr 44 (czerwiec 2009): 327–44. http://dx.doi.org/10.21194/kjgsw..44.200906.327.
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Verghese, Preeti, i Leland S. Stone. "Perceived visual speed constrained by image segmentation". Nature 381, nr 6578 (maj 1996): 161–63. http://dx.doi.org/10.1038/381161a0.
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Meland, E., S. Haugland i H. J. Breidablik. "Body image and perceived health in adolescence". Health Education Research 22, nr 3 (31.08.2006): 342–50. http://dx.doi.org/10.1093/her/cyl085.
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Marine-Roig, Estela, i Salvador Anton Clavé. "Perceived image specialisation in multiscalar tourism destinations". Journal of Destination Marketing & Management 5, nr 3 (wrzesień 2016): 202–13. http://dx.doi.org/10.1016/j.jdmm.2015.12.007.
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Chemli, Samiha, i Sara Nunes. "Perceived image of a tourism destination, impact on the motivation to visit". International Journal of Tourism Management and Sciences 32, nr 5 (31.08.2017): 467–86. http://dx.doi.org/10.21719/ijtms.32.5.25.
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Sutapa, I. Nyoman, i Magdalena Wullur. "The Measurement Model of Tourism Destination Images Using Fuzzy Inference System". Petra International Journal of Business Studies 1, nr 2 (1.12.2018): 106–12. http://dx.doi.org/10.9744/ijbs.1.2.106-112.
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The article discusses the measurement model of tourism destination images perceived by travellers based on five dimensions of the service quality, i.e. tangibles, reliability, responsiveness, empathy, and assurance. Measurement problems occur when a traveller assesses the quality of a tourism destination service subjectively with vague boundaries and perceives the image of a tourism destination to vary. To address these issues, we designed an inference model using Mamdani's fuzzy inference system. The results of this study are quantitative assessments of the image of tourism destinations by various travellers based on qualitative perceptions of the quality of service experienced by the traveller.
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Diallo, Mbaye Fall. "Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?" Recherche et Applications en Marketing (English Edition) 35, nr 3 (wrzesień 2020): 52–78. http://dx.doi.org/10.1177/2051570720959866.
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This research investigates the effects of the perceived store image and private label brands’ (PLB) price image on customer attitude towards standard PLBs in two emerging countries depending on store association to a local or international retailer. We specifically examine the mediating role of negative cues (perceived risk) and positive cues (perceived value) associated with PLBs. The surveys undertaken are based on a sample of 1,027 responses collected in Brazil and Vietnam. The results reveal a positive direct effect of PLB price image on customer attitude towards PLBs while perceived store image has only an indirect effect on it. Perceived risk towards PLBs has a significant mediation effect on the relationships between perceived store image, PLB price image and customer attitude towards PLBs. In contrast, PLB perceived value does not mediate these relationships. Furthermore, the association of the store to a local or international retailer significantly moderates the effects of perceived store image and PLB price image on attitude towards PLBs.
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Stevens, Elise M., Brittney Keller-Hamilton, Darren Mays, Jennifer B. Unger, Olivia A. Wackowski, Julia C. West i Andrea C. Villanti. "Optimizing Images for an E-Cigarette Messaging Campaign: Liking and Perceived Effectiveness". International Journal of Environmental Research and Public Health 18, nr 24 (9.12.2021): 12989. http://dx.doi.org/10.3390/ijerph182412989.
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Introduction: Given the prevalence of electronic vapor product (EVP) use among young people in the US, there is a need for effective vaping education campaigns. This study tested 32 images for liking and perceived effectiveness (PE) to identify optimal images for a messaging campaign. Method: Images were selected from current campaigns, warning labels, and other images based on young adult reasons for use. Images were coded for the presence of (1) people, (2) vapor, (3) device, (4) color, and (5) similarity to warning label image. Young adults (n = 200) were recruited from the Amazon Mechanical Turk platform. Participants were randomly assigned to view and rate six of the 32 images on liking as well as PE, which measured the potential impact of the image to discourage vaping appeal and use. Results: Images containing vapor and/or a device or e-liquid were not well-liked but were perceived as effective in discouraging vaping (ps < 0.05). Images from warning labels were also not well-liked but were perceived as significantly more effective than those not from a warning (p < 0.01). Liking and effectiveness of features was similar for both EVP users and non-users. Discussion: Images with specific features were rated as less likable but rated as higher on PE. However, the consistency of image features rated as effective by EVP users and non-users supports the utility of similar imagery for vaping prevention and reduction efforts.
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Alrbata, Raed H., Ayham Kh Alfaqih, Mohammad R. Almhaidat i Ahmad M. Al-Tarawneh. "Thresholds of Abnormality Perception in Facial Esthetics among Laypersons and Dental Professionals: Frontal Esthetics". International Journal of Dentistry 2020 (17.10.2020): 1–6. http://dx.doi.org/10.1155/2020/8946063.
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Aim. To find thresholds at which laypersons and dental professionals perceive abnormalities in two facial frontal esthetics variables: facial symmetry and vertical harmony. Materials and Methods. A baseline frontal image of a young male face with optimum facial proportions was generated from a real image using a photo editing software. Different facial asymmetry images were then generated from this image by manipulating the chin point position at 2 mm increment to the left side. Vertical harmony was perceived through manipulating lower anterior facial height (LAFH) at a ratio of 2% of increased and decreased heights. A total of 120 raters divided equally into four groups of laypersons, general dental practitioners (GDPs), orthodontists, and oral and maxillofacial surgeons (OMFSs) rated these images using an analog scale of 100 mm long. Using ANOVA and Tukey post hoc tests at P < 0.05 , the image that showed the first statistical difference compared to the baseline was considered as a threshold of abnormality. Results. The image of 4 mm asymmetry was defined by the laypersons and GDPs as the threshold of abnormality, while the orthodontists and OMFSs realized that at 2 mm. Laypersons and GDPs defined a threshold of 46% as an abnormal decrease in the LAFH and the other 2 groups at 48%. All dental professionals groups rated the image of 54% as an abnormal increase in the LAFH while laypersons perceived that at 56%. Conclusion. These thresholds regarding frontal esthetics may contribute to the process of establishing proper orthodontic treatment planning that suits the highest facial esthetic standards.