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Miranda, Teresa Cerqueira de. "Perceived image of Portugal by swedish tourists". Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11305.
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Mestrado em MarketingO turismo desempenha um papel importante na economia Portuguesa. Todos os esforços para aumentar o número de turistas que chegam a Portugal tem sido reconhecidos em todo o mundo através de prémios e ocupar o primeiro lugar das melhores cidades europeias a visitar. No entanto, a imagem de Portugal não tem muito impacto sobre certos países, como a Suécia. Imagem do destino turístico é um assunto muito importante e discutido na literatura turismo. O objetivo deste estudo é compreender os atributos que os suecos consideram na escolha do destino turístico, perceber também a imagem percecionada de Portugal para consequentemente sugerir estratégias para aumentar a comunicação de Portugal na Suécia. Depois de fazer uma breve revisão da literatura, o modelo seguido foi o Echtner & Ritchie (1993), modelo Tridimensional, que inclui os atributos funcionais (tangíveis) e os atributos psicológicos (intangíveis) que permitem ter uma análise completa da imagem percebida de Portugal. Os resultados mostram que os turistas suecos procuram um destino agradável para se divertirem, conhecer a cultura e a história e, principalmente, tem em consideração o clima do destino turístico. A imagem percebida de Portugal é positiva na maioria dos atributos tangíveis e intangíveis avaliados. Finalmente, a comunicação deve ser feita na Internet através de campanhas em jornais e revistas online, através das redes sociais e blogs.
Tourism plays an important role in the Portuguese economy. All efforts to increase the number of tourists arriving in Portugal has been recognized worldwide by awards and Lisbon occupies the first place on the rank of the best European cities to visit. However, the image of Portugal does not have that much of an impact on certain countries, such as Sweden. The image of tourist destination is a very important topic discussed in tourism literature. The aim of this study is to understand the attributes that Swedish people consider while choosing their destination, to find out the perceived image of Portugal and, therefore, suggest strategies to increase the communication of Portugal in Sweden. After making a brief literature review, the model followed was the Echtner & Ritchie (1993), Tri-dimensional model, which includes the functional attributes (tangible) and psychological attributes (intangible) that allows to have a complete analysis of the perceived image of Portugal. The results showed that the Swedish tourists look for in a destination to have a good time, get to know the culture and history and specially they take into account the weather of the destination. The perceived image of Portugal is positive in most of the tangible and intangible attributes evaluated. Finally, the communication should be done over internet through campaigns on magazines and newspapers, using social media and blogs.
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Represas, Duarte Reis Brandão Fontes. "Perceived image of Lisbon by foreign tourists". Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6273.
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Mestrado em MarketingTourism destination image is one of the most approached concepts in tourism scientific literature. It has become a subject of great matter in the tourism management field once it is considered one of the most determinant factors in tourist‘s choosing process. Lisbon is currently the most important tourism destination in Portugal and one of the top visited places in Europe. According to recent data from Turismo de Portugal, in 2012 Lisbon was the first tourism destination in Portugal with the largest number of visitors, suggesting an increasing interest for the city as a tourism destination. Therefore, this work aims to contribute for a better understanding of which are the most important components of the image of Lisbon as a tourism destination for foreign tourists. After a brief literature review, we decided that this research should be based on the tri-dimensional model, developed by Echtner & Ritchie (1993), since it involves not only a tangible and functional perspective, but also a psychological and holistic one, allowing a complete representation of the perceived tourism destination image of Lisbon. The results obtained confirm a strongly positive appreciation by the international community when it comes to evaluate Lisbon’s tourism destination image, including a good evaluation of its attributes, as well as the recognition of important unique holistic elements.
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Pajvani, Mehulkumar. "Universal celebrity endorser and interaction between perceived celebrity image (PCI) And perceived brand image(PBI) across national boundaries". Thesis, University of Leeds, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511170.
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Kislali, Hidayet. "Destination image(s) as a dynamic construct : exploring perceived images of Turkey". Thesis, University of Leicester, 2017. http://hdl.handle.net/2381/40041.
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This thesis inquires destination image (DI) as a holistic construct. Unlike the orthodoxy in tourism research, DI is approached from a wider social science perspective. A critical literature review is conducted to critically discuss seminal image formation models. Considering the sociocultural forces and recent technological changes, and changes in tourism information sources a dynamic framework is presented to elaborate on DI construction. Considering DI as a concept in constant flow and evolution, qualitative interviews is conducted to better understand social constructions of images. To explore influences of sociocultural factors and online information search on Turkey’s perceived images, 32 UK based informants from different backgrounds participated in this research. Participants were chosen through ‘judgmental sampling’. To explore most salient impressions, interviews were designed as three interrelated parts; which are Repertory Grid Analysis, Scenario Analysis, and Online Information Search. The rich data gathered through this flexible design was analysed through Thematic Analysis. While perceived images are explored, dramatic influences of socio-cultural forces are highlighted. Perceived culture in a destination and cultural background of participants are highlighted as highly influential forces in DI formation. Online Information Search is designed to shed a light onto dynamic nature of DI. A critical examination reveals that images hold by individuals who have no prior experience of Turkey tend to be dramatically influenced by online information search.
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Almqvist, Oscar, i Eric Vickström. "Investigating the Perceived Quality of Image-Based Impostors". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280332.
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The rendering process of a large number of 3D objects is computationally expensive and to achieve a fluent experience for the observer, optimization techniques need to be applied. One such technique for rendering 3D objects is with image-based impostors, which involves replacing a 3D object with a 2D image. This thesis investigates the number of degrees the observer can move in relation to the impostor before updating its representation to still appear as a 3D object. Specifically, the aim of this thesis is to explore what update-rate an impostor of a virtual human should have to be perceived as smooth, and if the distance between the user and impostor has any effect on this update-rate. A user study was conducted with an experiment outline based on previous work by Hamill et al. [1], with the objective to answer if a certain update-rate was considered smooth or jerky. Results display that an update every ~5.9° was considered smooth at a close distance, while an update-rate of ~6.5° was considered smooth when the impostor was far away from the observer. A one- way ANOVA test on the two different distances indicated that the distance did not significantly influence the degree that was considered smooth. This implies that impostors of virtual humans should be used with an update-rate of approximately 6°, regardless of the distance between the observer and the impostor.Renderingsprocessen av en stor mängd 3D-objekt är beräkningsmässigt dyrt och för att uppnå en behaglig upplevelse för iakttagaren, måste optimerings- tekniker appliceras. En av dessa tekniker för att effektivt rendera 3D-objekt är med hjälp av bildbaserade impostors, som består av att byta ut ett 3D-objekt till en 2D-bild. Detta arbete undersöker antalet grader som iakttagaren kan röra sig i relation till impostorn innan dess representation behövs uppdateras för att framstå som ett 3D-objekt. Mer specifikt är målet att utforska vilken uppdateringsfrekvens på en impostor av en virtuell människa ska ha för att uppfattas som slät, och om distansen mellan iakttagaren och impostorn har någon betydelse på denna uppdateringsfrekvens. En användarstudie utfördes med en undersökningsmetod baserad på ett tidigare arbete av Hamill m. fl. [1], med målet att besvara om en viss uppdateringsfrekvens ansågs slät eller ryckig. Resultaten visar att en uppdateringsfrekvens på ~5.9° ansågs slät när impostorn var placerad nära iakttagaren, medan en uppdateringsfrekvens på ~6.5° ansågs slät långt ifrån iakttagaren. Ett envägs-ANOVA test mellan de två distanserna indikerade att det inte var en signifikant skillnad mellan vilken uppdateringsfrekvens som ansågs slät. Detta implicerar att virtuella människor bör använda en uppdateringsfrekvens på cirka 6°, oberoende av distansen mellan iakttagaren och impostorn.
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Martin, Andrea Roxanne. "Family and media influence on perceived body image". CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3078.
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This study has found that negative body image is present in third graders, as young as seven years of age. One interesting finding was that a high number of students who viewed body-oriented magazines had a negative body image.
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Wilcock, Paul. "Cortical processing and perceived timing /". [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19761.pdf.
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Christie, David John, i dave christie@hipsys com. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Griffith University. School of Management, 2002. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030102.095828.
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The Research Topic and the Need for It: This thesis starts with a review of what the literature says about the importance of corporate image and how it needs to be managed as a strategic asset. However, the problem is there is no model that shows what corporate image comprises and explains how its various components interact with one another so that it can be managed. The result is a number of confusing and contradictory definitions and unproductive discussions about things like whether corporate reputation and corporate image are different or synonymous. In response to this need, it is suggested that corporate image comprises three different image perspectives; namely, Self Image, Projected Image and Perceived Image and that it is only when these are defined separately and regarded holistically that corporate image can be properly defined, understood and managed. Objective: The objective of this research was to develop and test this model using triangulated approaches in which data could be acquired and understood from different sources. To this end questionnaires were developed by document analysis, consultation and discussion. This research was conducted in two very different organisations - a new university campus and a sugar co-operative. In the interests of confidentiality they have been renamed Barton University's Kingsley Campus and Sunstate Sugar Co-operative Association Limited. Data was input into both SPSS and HIPSYS computer programs for the Kingsley Campus research and into HIPSYS for the Sunstate Sugar research. For both research sites the results were discussed with members of all response groups so that accurate interpretations of the data could be made and additional meaningful data acquired. For Kingsley Campus, response groups included all Academic and General Staff of Kingsley Campus for the Self Image and the Projected Image, and for the Perceived Image all Current and Past Students, a representative sample of Grade 12 high school students, advanced diploma students of Kingsley TAFE, and Community Leaders. In all 3,693 questionnaires were distributed and 934 completed questionnaires were processed. For Sunstate Sugar, response groups included all employees for the Self Image separated by Management, Supervisors and Workforce, all Board members and all Employees who interface with the growers (members of the co-operative) for the Projected Image, and all members of the co-operative for the Perceived Image. In all 1830 questionnaires were distributed and 916 completed questionnaires were processed. Findings: The results from the Kingsley Campus research showed that the Projected Image needed to be more effectively targeted at the Grade 12 target group. The results from the Sunstate Sugar research showed that its Perceived Image was affected by its Self Image as well as by its Projected Image and that its Self Image in particular needed to be made more positive. The results from both organisations suggest that a positive corporate Self Image influences the Projected Image and can have as much impact on the Perceived Image as does the Projected Image. In exploring and discussing the results of this research, each organization derived recommendations which led to their developing action plans for the more effective management of their corporate image. These results indicate that the model created has eliminated a gap in the literature, diffused the confusion regarding what corporate image is, and provided a structure and a methodology by which corporate image can be identified and managed. It has been shown to have considerable utility.
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Christie, David. "A Trilateral Model for the Management of Corporate Image: an examination of the inter-relationship between an organisation's Self Image, its Projected Image and its Perceived Image". Thesis, Griffith University, 2002. http://hdl.handle.net/10072/367461.
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The Research Topic and the Need for It: This thesis starts with a review of what the literature says about the importance of corporate image and how it needs to be managed as a strategic asset. However, the problem is there is no model that shows what corporate image comprises and explains how its various components interact with one another so that it can be managed. The result is a number of confusing and contradictory definitions and unproductive discussions about things like whether corporate reputation and corporate image are different or synonymous. In response to this need, it is suggested that corporate image comprises three different image perspectives; namely, Self Image, Projected Image and Perceived Image and that it is only when these are defined separately and regarded holistically that corporate image can be properly defined, understood and managed. Objective: The objective of this research was to develop and test this model using triangulated approaches in which data could be acquired and understood from different sources. To this end questionnaires were developed by document analysis, consultation and discussion. This research was conducted in two very different organisations - a new university campus and a sugar co-operative. In the interests of confidentiality they have been renamed Barton University's Kingsley Campus and Sunstate Sugar Co-operative Association Limited. Data was input into both SPSS and HIPSYS computer programs for the Kingsley Campus research and into HIPSYS for the Sunstate Sugar research. For both research sites the results were discussed with members of all response groups so that accurate interpretations of the data could be made and additional meaningful data acquired. For Kingsley Campus, response groups included all Academic and General Staff of Kingsley Campus for the Self Image and the Projected Image, and for the Perceived Image all Current and Past Students, a representative sample of Grade 12 high school students, advanced diploma students of Kingsley TAFE, and Community Leaders. In all 3,693 questionnaires were distributed and 934 completed questionnaires were processed. For Sunstate Sugar, response groups included all employees for the Self Image separated by Management, Supervisors and Workforce, all Board members and all Employees who interface with the growers (members of the co-operative) for the Projected Image, and all members of the co-operative for the Perceived Image. In all 1830 questionnaires were distributed and 916 completed questionnaires were processed. Findings: The results from the Kingsley Campus research showed that the Projected Image needed to be more effectively targeted at the Grade 12 target group. The results from the Sunstate Sugar research showed that its Perceived Image was affected by its Self Image as well as by its Projected Image and that its Self Image in particular needed to be made more positive. The results from both organisations suggest that a positive corporate Self Image influences the Projected Image and can have as much impact on the Perceived Image as does the Projected Image. In exploring and discussing the results of this research, each organization derived recommendations which led to their developing action plans for the more effective management of their corporate image. These results indicate that the model created has eliminated a gap in the literature, diffused the confusion regarding what corporate image is, and provided a structure and a methodology by which corporate image can be identified and managed. It has been shown to have considerable utility.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Management
Full Text
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Wang, Kurtto Jennifer. "Instagram and Millennials’ identity : Perceived ideal image on Instagram in relation to perceived real identity". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280663.
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Majority of millennials are daily users of Instagram and in conjunction with previous studies on Instagram displaying negative effects on psychological well-being, how individuals perceive their identity in relation to their Instagram use is interesting as it could be a part of how their psychological wellbeing is affected through use. Most previous research on Instagram and psychological well-being are general and based on quantitative methods. Descriptive findings on how individuals relate to their Instagram in terms of image or identity is not yet explored. The research question of this paper is therefore to investigate if there exists a perceived ideal image on Instagram and if individuals separate their Instagram image from their perceived real identities. Semi-structured interviews with 11 participants categorized through thematic analysis indicate a perceived ideal image on Instagram exists, and majority of participants cannot separate their Instagram image from their perceived real identity. It is assumed through findings that the level of awareness when applying one’s image or identity during Instagram use could indicate how risky it is for individuals to be affected negatively on their psychological well-being during usage. Increasing awareness of how one identify him- or herself based on his or her image or perceived real self could potentially decrease the risk of negative social comparison and self-discrepancy in interaction with one’s Instagram use. Findings showed there exists a perceived ideal image on Instagram while there is no coherent perception among participants in how they separate their perceived image from their perceived real identity. Future research could investigate whether this ’identity incongruence’ while using Instagram is part of a new way of constructing one’ identity in a world where virtual and real no longer has clear borders.Majoriteten av Millennials är dagliga användare av Instagram och i kombination med tidigare studier om Instagram som tyder på negativa effekter på det psykosociala välmåendet - är hur individer upplever deras identitet i relation till deras Instagram-användande är intressant att undersöka, då det kan vara del av hur deras psykosociala välmående påverkas genom användning. Större delen av tidigare studier om Instagram och psykosocialt välmående är generell i naturen och baserat på kvantitativa metoder. Detaljerade resultat av hur individer relaterar till deras Instagram i form av image eller identitet är ännu inte undersökt. Frågeställningen är därför att undersöka om en upplevd idealisk image existerar på Instagram och om individer separerar deras Instagram image från deras upplevda riktiga identitet. Semi-strukturerade intervjuer med elva medverkande, kategoriserade genom tematisk analys, indikerar på att en upplevd idealisk image på Instagram existerar samt att majoriteten av dem medverkande inte kan skilja deras Instagram image från deras upplevda riktiga identitet. Det är antaget genom resultatet att nivån av medvetenhet man har i appliceringen av ens image eller identitet under användningen av Instagram kan indikera hur riskfyllt det är för individer att bli negativt påverkade psykosocialt under deras användning. Genom ökat medvetande av hur man identifierar sig själv baserat på sin image eller upplevda riktiga jag skulle risken för negativ social jämförelse och själv-diskrepans potentiellt minska i interaktion med ens Instagram-användande. Resultaten visar att en upplevd idealisk image på Instagram existerar samtidigt som en sammanhängande uppfattning av hur de medverkande separerar deras upplevda image från deras upplevda riktiga identitet inte existerar. Framtida studier kan undersöka närmare om denna ’identitets-inkongruens’ som uppstår under Instagram-användande är ett nytt sätt att skapa sin identitet på i en värld där det virtuella och det riktiga inte längre har tydliga gränser.
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Robson, Miri. "Body image as perceived by women treated for breast cancer". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ59664.pdf.
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Govers, Robert. "Virtual Tourism Destination Image Glocal identities constructed, perceived and experienced /". [Rotterdam]: Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Rotterdam : Erasmus University Rotterdam [Host], 2005. http://hdl.handle.net/1765/6981.
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Hayes, Camela Paige. "Adolescent Magazine Exposure: Real and Perceived Impact on Body Image". Antioch University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1265238599.
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Kemple, Ana E. "School Psychologists' Perceived Concerns Regarding Crisis Intervention with Diverse Populations". Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd1133.pdf.
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Brewer, Beth Ann. "Effects of Lexical Simplification and Elaboration on ESL Readers' Local-Level Perceived Comprehension". Diss., CLICK HERE for online access, 2008. http://contentdm.lib.byu.edu/ETD/image/etd2691.pdf.
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Lefray, Maxime. "Improving Perceived Image Quality for Automotive Applications using Sub-pixel Rendering". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-235181.
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The worldwide automotive market is constantly evolving due to digitalization.Vehicles manufacturers introduce more and more digitalized human-machinesinterfaces by adding screens in cars. Nowadays a majority of cars have twoscreens: one used for navigation and another one to display technical parameterssuch as speed or gas consumption. When the same image has to be displayed onboth screens it is not possible to generate two images adapted for both screensdue to hardware limitations. This implies that only one image adapted for aspecific screen is generated; to be displayed on the other screen this image hasto be rescaled. This resizing is often source of image distortion and reduceduser perceived image quality.The aim of this Master Thesis is to use sub-pixel rendering in resizing algorithmsto improve perceived quality. Sub-pixel rendering takes the human visual systemand the screen properties into account to improve image perceived quality afterresizing. This thesis adapts the sub-pixel rendering for resizing and comparesdi↵erent existing upscaling algorithms with the sub-pixel rendering upscalingalgorithms in terms of perceived quality. The perceived image quality afterresizing is assessed both by a referenceless image quality algorithm and a samplegroupsubjective evaluation composed of automotive engineers and designers.The evaluation highlights an improvement of perceived quality when the subpixelrendering algorithms is used for resizing.Den globala bilindustrin är genom den ökade digitaliseringen ständigt underutveckling. Biltillverkare introducerar allt mer digitaliserade gränssnitt mellan människa och fordon genom att lägga till fler bildskärmar i bilens interiör. Idag har de flesta bilar minst två skärmar, där den ena används för navigation och den andra för att visa information såsom hastighet och bränsleanvändning. På grund av hårdvarubegrnsningar går det dock inte att visa samma bild på båda skärmarna med en anpassad upplösning för skärmarnas olika storlekar. Vad detta betyder är att bara en bild genereras, vilken är anpassad till en av skärmarna. För att denna bild sedan ska fungera att visas även på andra skärmen måste bilden skalas om, vilket leder till en förvrängd bild och en sämre uppskattad bildkvalitet för föraren. Målet med denna masteruppsats är att förbättra den uppskattade bildkvaliteten genom att använda subpixelrendering i de omskalningsalgoritmer som används. Subpixelrendering tar människans synsystem och skärmens individuella egenskaper i beräkningen för att förbättra bildens upplevda bildkvalitet efter omskalning. I detta arbete har subpixelrenderingen anpassats för omskalning och denna har sedan jämförts med ett antal redan existerande omskalningsalgoritmer för att se vilken metod som erbjuder bäst bildkvalitet efter omskalning. Denna bildkvalitet har även utvärderats av både en bildkvalitetsalgoritm och av en utvald grupp bestående av ingenjörer och designers inom bilindustrin. Utvärderingen visar på en förbättrad uppskattad bildkvalitet när subpixelsrenderingsalgoritmer används för omskalning avbilder.
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Fuller, Melissa L. "Female sexual assault survivors' perceived God-image and identified psychological distress". Thesis, Capella University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10259262.
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A traumatic and life-altering event, such as sexual assault, can adversely affect a survivor’s psychological well-being. In conjunction with an individual’s natural resources, religious and/or spiritual resources can provide additional and critical support as the realities of the Interpersonal trauma come to fruition. However, many mental health professionals do not feel comfortable or prepared to include spiritual or religious issues, within the therapeutic relationship. The objective of this research study was to examine the connection between a female sexual assault victim’s perceived God-image, attachment to a perceived God-image, and her experienced psychological distress, when processing Interpersonal trauma. This study employed Bowlby’s attachment theory and Rizzuto’s God-image theory. A convenience, nonprobability sample of 132 women, 18 years or older, who had experienced a sexual assault (but not within the past two years), completed a demographic questionnaire, Froese and Bader’s God Questionnaire, and Lovibond and Lovibond’s Depression Anxiety Stress Scale (DASS-21). Data was analyzed using a MANOVA. The data concluded a lack of significant difference between the participant’s perceived God image, her attachment to a God-image, and her selfreported levels of psychological distress due to the traumatic, Interpersonal experience. In the future, qualitatively analyzing this population would further explore valid themes and personal perspectives on the relationship between perceived God-image, an individual’s attachment to a God-image, and her experienced psychological distress, which may further be used to inform mental health professionals on the most conducive treatment for sexual assault survivors.
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Meiring, Annelie. "The image of nurses as perceived by the South African public". Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25745.
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The purpose of the research study was to describe the general South African public’s perception of the image of nurses. The general public’s perception of nurses in South Africa and globally is seen as one of the main reasons for the current shortage of nurses, as the profession is generally portrayed extremely negatively in the open press. The picture painted reveals long working hours, poor pay and negligence resulting from poor performance and support as the essence of the nursing profession. The public is bombarded with images of nurses’ strikes and poor patient outcomes. Positive feedback is rare and seldom contributes to changing public perceptions of nurses. Studies on the public perceptions of nurses have been carried out in various countries, but published studies on the South African situation could not be found. This study aimed to determine and describe the general South African public’s perception of nurses and the results will be used to make recommendations that could improve the image of nurses and encourage more respect for the profession as a whole. A quantitative non-experimental and descriptive design was used to gain more information about the South African public’s perception of the image of nurses. A questionnaire was used to gather the data, which consist of biographical data and responses to 19 statements regarding nurses and the profession. The objectives of the study were formulated from the research question as follows: 1) to determine the general public’s perception of nurses; and 2) to formulate recommendations, based on the research results, for enhancing nurses’ public image. The population of the research comprised the 1 000 respondents to whom the questionnaires were distributed. Of these, 776 questionnaires were returned. The questionnaires were distributed in five provinces of South Africa, namely Gauteng, the Western Cape, the Free State, KwaZulu-Natal and Mpumalanga. Accordingly, the objectives of the research were achieved, as the general South African public’s perception of the image of nurses was determined and described. In addition, recommendations for improving the current image of nurses were made. The findings of this study were predominantly positive and shed some light on the reasons for the current declining numbers of new registrations at the South African Nursing Council. The respondents, however, indicated that only 43.6% want their children to become nurses and that nursing is still viewed as a predominantly female profession. The public viewed nurses as extremely hardworking (80.03%), caring and understanding (78.2%) and supported the statement that “nurses treat their work as a profession in its own right, not secondary to a doctor’s” (73,8%). In view of the findings, the recommendations included the importance of improving the image of nurses among school children and improving recruitment strategies. It is also recommended that nurses in the profession should be made aware of the important role they play in changing their image and in re-branding the profession as a knowledge-based career for all genders and age groups. Consequently, this should be emphasised in training programmes and should be the focus of future South African campaigns.Dissertation (MCur)--University of Pretoria, 2011.
Nursing Science
unrestricted
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Jones, Merle B. "What is the influence of self-image and perceived parenting role expectations on adolescent fathers' perceived role performance?" Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0006/MQ45067.pdf.
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Kostanski, Marion 1955. "The genesis and antecedents of perceived body image dissatisfaction in childhood : an 18-month follow-up investigation". Monash University, Dept. of Psychology, 2001. http://arrow.monash.edu.au/hdl/1959.1/8315.
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Jorna, Gerard C. "The effects of image quality on reading performance and perceived image quality from CRT and hard-copy displays". Thesis, Virginia Tech, 1989. http://hdl.handle.net/10919/40970.
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The effects of physical image quality on reading and on perceived image quality from CRT and hard copy were studied in this experiment. The results showed that as the image quality of a display increased, indicated by an increase in the value of the MTFA, the reading speed increased and subjective image quality V; ratings increased. This change in reading speed and perceived image quality occurred in the hard copy as well as in the soft copy condition. Image quality, therefore, is concluded to be the major determinant of subjects' performance with respect to displayed information. This implies that if the image quality the displayed text ls the same on the display techniques used, subjects will read from CRT displays as fast as from hard copy displays.
Master of Science
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Garden, Mary-Ann. "Review of the literature on perceived organisational support and knowledge sharing /". St. Lucia, Qld, 2002. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17171.pdf.
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Nelson, Heather Goodwin. "Perceived Impact of the No child Left Behind Act of 2001 on Paraprofessionals". Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd924.pdf.
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Carrillat, Francȯis Anthony. "The effect of perceived entitativity on implicit image transfer in multiple sponsorships". [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001021.
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Shaaban, Ingy Abdel Kader. "Evaluating security image of the Middle East as perceived by travel intermediaries". Thesis, University of Bedfordshire, 2006. http://hdl.handle.net/10547/301603.
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An analysis of literature on security issues and its effect on destination image suggests that that to date little research has been done on the specific issue of the security image of the Middle East destinations, particularly as perceived by travel intermediaries. In this context, and due to the current situation of the Middle East, especially the Islamic countries, this research is a response to the urgent need to investigate and evaluate the safety and security perceptions, attitudes and behaviours of travel intermediaries towards Middle East destinations, and also seeks to compare between such perceptions, attitudes and behaviours of travel intermediaries based in the region and those of travel intermediaries based outside the region. This research may be described as phenomenological research that employed qualitative research tools. As a result of this perspective, the development of research methods is geared toward qualitative methods of study. The phenomenological approach employs qualitative research tools to interpret meaning from the reactions of individuals to experiences of dealing with Middle East destinations. Therefore, the present study adopts, as a primary method of data collection, interviewing of individuals representing the travel intermediaries in UK and Egypt. Results from the evaluation of the Middle East security image held by travel intermediaries showed that the Middle East is mostly positively perceived by majority of travel intermediaries despite the security problems that might occur in some of its destinations. Also it was made very clear that each destination in the Middle East is sold and promoted separately based on its unique image and identity as presented by travel intermediaries and not as apart of the Middle East.
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Carrillat, FrancoÌ?is Anthony. "The effect of perceived entitativity on implicit image transfer in multiple sponsorships". Scholar Commons, 2005. http://scholarcommons.usf.edu/etd/2812.
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This dissertation proposes that in the case of multiple sponsorships (i.e., brands sponsoring concomitantly the same event), the group constituted by the sponsoring brands and the sponsored event will be perceived as an entity; a phenomenon that Campbell (1958) called entitativity. The extent to which a group of brands and a sponsored event is seen as being entitative will result in stereotypic processing of the group members (Brewer and Harasty 1996). Information about an entitative group is abstracted and used to form judgments about every group member (McConnell, Sherman, and Hamilton 1997). Characteristics tied to one brand or to the event will become associated to the other brands due to category-based information processing (Fiske and Neuberg 1990).
As a result, images associated with a brand or an event that belongs to an entitative group will be transferred to other brands of that group due to stereotyping.Image transfer effects were investigated through an experiment. Image transfer in sponsorship occurs primarily at an implicit level because sponsorship messages are subtle (Pham and Vanhuele 1997). As a consequence, the savings in relearning paradigm (Ebbinghaus 1885/1964) was the methodology used. It allows investigating implicit memory by comparing the recall of paired-associations between brands and image-traits across a multiple sponsorship and a no sponsorship condition. The findings confirmed that the event and the concomitant sponsoring brands were perceived as an entitative group, which resulted in an implicit transfer of image among the brands (Brand Image Transfer, BIT) as well as from the event to the brands (Event Image Transfer, EIT).
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Leite, Cristiana Daniela de Jesus Leça Santos Setas. "Perceived body image, obesity and food intake in 13-years old adolescents". Master's thesis, Faculdade de Medicina da Universidade do Porto, 2009. http://hdl.handle.net/10216/21985.
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Kim, Yong Sang. "Effects of luminance, color, and spatial frequency variations on perceived image quality". Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40190.
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The primary objective of this dissertation was to investigate the effects of varying levels of luminance, color, and spatial frequency content on the perceived image quality of a soft-copy color image. A secondary objective was to test the robustness of selected image quality metrics (MTFA, SQRI, and ICS) to the color variations as measured by the change in correlations between the perceived quality ratings and the values of the image quality metrics. To accomplish these objectives, a color image was selected and its luminance, color, and spatial frequency components were attenuated systematically using image processing software. With the manipulated images, an experiment was conducted in which subjects were asked to rate, on a 0.0 - 9.0 continuous scale, the perceived quality of a displayed image in comparison to the original image. Results of the statistical analysis of the collected data were characterized by the highly significant main effects and interaction effects. However, the magnitudes of the interactions were small.
The effect of the luminance component on perceived quality was found to be dominant and consistent across all the levels of the other two variables. As the luminance increased, the perceived quality increased at a decreasing rate. The luminance main effect was modeled well (R2 = 0.9968) by the second-order polynomial of the luminance attenuation level, or, equivalently, by the relative amount of the luminance contained in the image. The range of variation of perceived quality produced by the six luminance levels was about five units on a 0.0 - 9.0 continuous scale. It was concluded that perceived quality of the color image was determined primarily by the luminance component of the image.
The effect of color on perceived quality was found to be smaller than expected. The range of variation in perceived quality produced by the six color levels was only a little over one unit on a 0.0 - 9.0 continuous scale. Perceived qualities increased at a decreasing rate as the level of color increased. However, the slope of the curve representing the color effect was smaller than that of the luminance effect The main effect of color was modeled well (R2 = 0.9972) by the second-order polynomial of the color attenuation level, or, equivalently, by the relative amount of color contained in the image. Based on the findings of the color effect, two different roles of color in image perception are suggested. At extremely low luminance, color acts primarily as a facilitator of the luminance by providing more cues on the content of the image. At sufficiently high luminance, the increased perceived quality stems from the aesthetic characteristics of the color.
Both highpass and lowpass filtering, on the average, caused about 1.5 units of degradation as compared to the unfiltered image in perceived image quality on a 0.0 - 9.0 continuous scale. The perceived quality of the unfiltered image was greater than that of the filtered images across all the levels of luminance and color attenuation except at a low luminance level. There was no significant difference between the perceived qualities of the highpass and lowpass filtered images.
The R2 of the second-order polynomial for image qUality metrics (MTFA, SQRI, and ICS) and the mean perceived qualities did not vary across the color variations in the image manipulations. That is, these image quality metrics were robust to the color variations when the relationship between the quality metric values and the actual perceived qualities was represented by the second-order polynomial. However, with the first-order model, the R2 increased as the color level increased. The SQRI yielded higher R2 values than did the MTFA and ICS metrics when the first-order model was used. Also, the range of variation of R2 for the SQRI was smaller than that for the other two metrics. Therefore, it appears that the robustness of an image quality metric to the color variation is affected by the degree of non-linearity correction in the metric if the robustness is tested in the context of the straight-line relationship.Ph. D.
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Leite, Cristiana Daniela de Jesus Leça Santos Setas. "Perceived body image, obesity and food intake in 13-years old adolescents". Dissertação, Faculdade de Medicina da Universidade do Porto, 2009. http://hdl.handle.net/10216/21985.
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Kusina, Jessica R. "Eating, Body Image, and Attachment to God: Religious and Spiritual Responses to Body Image Distress as Intervening Processes". Case Western Reserve University School of Graduate Studies / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=case1499118813060619.
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Rorissa, Abebe. "Perceived features and similarity of images: An investigation into their relationships and a test of Tversky's contrast model". Thesis, University of North Texas, 2005. https://digital.library.unt.edu/ark:/67531/metadc4749/.
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The creation, storage, manipulation, and transmission of images have become less costly and more efficient. Consequently, the numbers of images and their users are growing rapidly. This poses challenges to those who organize and provide access to them. One of these challenges is similarity matching. Most current content-based image retrieval (CBIR) systems which can extract only low-level visual features such as color, shape, and texture, use similarity measures based on geometric models of similarity. However, most human similarity judgment data violate the metric axioms of these models. Tversky's (1977) contrast model, which defines similarity as a feature contrast task and equates the degree of similarity of two stimuli to a linear combination of their common and distinctive features, explains human similarity judgments much better than the geometric models. This study tested the contrast model as a conceptual framework to investigate the nature of the relationships between features and similarity of images as perceived by human judges. Data were collected from 150 participants who performed two tasks: an image description and a similarity judgment task. Qualitative methods (content analysis) and quantitative (correlational) methods were used to seek answers to four research questions related to the relationships between common and distinctive features and similarity judgments of images as well as measures of their common and distinctive features. Structural equation modeling, correlation analysis, and regression analysis confirmed the relationships between perceived features and similarity of objects hypothesized by Tversky (1977). Tversky's (1977) contrast model based upon a combination of two methods for measuring common and distinctive features, and two methods for measuring similarity produced statistically significant structural coefficients between the independent latent variables (common and distinctive features) and the dependent latent variable (similarity). This model fit the data well for a sample of 30 (435 pairs of) images and 150 participants (χ2 =16.97, df=10, p = .07508, RMSEA= .040, SRMR= .0205, GFI= .990, AGFI= .965). The goodness of fit indices showed the model did not significantly deviate from the actual sample data. This study is the first to test the contrast model in the context of information representation and retrieval. Results of the study are hoped to provide the foundations for future research that will attempt to further test the contrast model and assist designers of image organization and retrieval systems by pointing toward alternative document representations and similarity measures that more closely match human similarity judgments.
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Lawrence, Sandra A. "An integrative model of perceived available support, organisational stress and support mobilisation /". [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19277.pdf.
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Drake, Susan Kay. "Perceived influence of significant others on body shape of female and male college students /". View online, 1994. http://repository.eiu.edu/theses/docs/32211998858828.pdf.
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Kelly, Stacy A. "Amount of influence selected groups have on the perceived body image of fifth graders". Online version, 2000. http://www.uwstout.edu/lib/thesis/2000/2000kellys.pdf.
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Mount, Cameron D. "Therapists' Perceived Influence of Language: Second Language Spanish Speaking Therapists with Native Spanish-Speaking Clients". Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1872.pdf.
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Chang, Rosa Elena. "Contemporary Perceptions of Immigrants as Threats: Is the Perceived "Criminal Immigrant" Image Supported?" Scholarly Repository, 2009. http://scholarlyrepository.miami.edu/oa_dissertations/258.
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This study examined Americans' perceptions of immigrants as threats and their implications on immigration policy views as well as immigrants' actual involvement in crime. Images of immigrant groups result from the perceived threats they pose to the crime rate, economy, political power, and nativism (Blumer 1958). I argued that these perceptions result in opposition to immigrants and support for stronger measures to exclude undocumented immigrants. Of special interest for this study was the "criminal immigrant" stereotype. Previous studies demonstrate that immigrants are not highly crime-involved even when they experience additional stressors during their adaptation processes. Yet, according to Agnew's (1992) general strain theory, immigrants may be prone to criminality due to additional strains they experience while adjusting to the new country. However, many immigrants, through transnational activities maintain ties with family and friends overseas, thereby making the immigration experience less stressful. I argued in this study that immigrants' underinvolvement in crime is partly due to their transnational ties, which may serve a protective role as social support and thus condition the effects of strains. To examine the implications for policy views of perceptions of immigrants and immigrants' actual crime involvement, the 2004 General Social Survey (GSS) and the Children of Immigrants Longitudinal Survey (CILS) were used. The hypotheses were tested by conducting univariate, bivariate, and multivariate analyses. Overall, perceived immigrant threat affects opposition to immigrants and support for stronger measures to exclude undocumented immigrants. Among the various groups examined, the levels of opposition to immigrants differ from that of support for stronger measures to exclude undocumented immigrants. In terms of immigrants and crime, immigrants were not disproportionately involved in crime, as is widely believed by the American public. Contrary to hypotheses, however, immigrants' strains were not significant predictors of crime, and transnational ties did not condition the effects of strains on crime. It is recommended that future research be designed using more comprehensive data set(s) that represent and reflect the growing immigration population in the United States. Particularly, research should include measurements of micro-level social dynamics specific to immigrants such as additional measures of transnational ties and resilience.
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Yang, Guang. "Atypical cultivation analysis on perceived city image : the case of Zhuhai audience survey". Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636346.
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Akhter, Roushain. "Perceived Image Quality Assessment for Stereoscopic Vision". 2011. http://hdl.handle.net/1993/4455.
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This thesis describes an automatic evaluation approach for estimating the quality of stereo displays and vision systems using image features. The method is inspired by the human visual system. Display of stereo images is widely used to enhance the viewing experience of three-dimensional (3D) visual displays and communication systems. Applications are numerous and range from entertainment to more specialized applications such as: 3D visualization and broadcasting, robot tele-operation, object recognition, body exploration, 3D teleconferencing, and therapeutic purposes. Consequently, perceived image quality is important for assessing the performance of 3D imaging applications.
There is no doubt that subjective testing (i.e., asking human viewers to rank the quality of stereo images) is the most accurate method for quality evaluation. It reflects true human perception. However, these assessments are time consuming and expensive. Furthermore, they cannot be done in real time. Therefore, the goal of this research is to develop an objective quality evaluation methods computational models that can automatically predict perceived image quality) correlating well with subjective predictions that are required in the field of quality assessment.
I believe that the perceived distortion and disparity of any stereoscopic display are strongly dependent on local features, such as edge (non-uniform) and non-edge (uniform) areas. Therefore, in this research, I propose a No-Reference (NR) objective quality assessment for coded stereoscopic images based on segmented local features of artifacts and disparity. Local feature information such as edge and non-edge area based relative disparity estimation, as well as the blockiness, blur, and the zero-crossing within the block of images, are evaluated in this method. A block-based edge dissimilarity approach is used for disparity estimation. I use the Toyama stereo images database to evaluate the performance and to compare it with other approaches both qualitatively and quantitatively.
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Ku, Li-Chien, i 古麗茜. "The Relationships among Perceived Calorie,Perceived Risk and Perceived Value-Body Image as a Moderator". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ws7ywy.
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碩士大葉大學
管理學院碩士在職專班
102
In this study, contrary to the proposed research questions and purpose, to explore the variable relationships among the calorie perceived , perceived value, and the impact of the results which in mediating effects of perceived risk, moderating of body image. The survey adopt two kind experimental design of questionnaire（High-calories、Low-calories）, through the survry of questionnaire to collecting data, a total of 420 questionnaires were sent out, and 370 valid questionnaires were retrived, the valid re-sponse rate is 88.1%. The results displayed that: (1) there is a significant positive relationship between calorie labeling and perceived risk；(2) there is a significant negative relationship be-tween perceived risk and perceived value；(3)there is a significant negative relationship between calorie labeling and perceived value；(4) perceived risk has mediating effects between calorie labeling and perceived value；(5)body image has interference effects between calorie labeling and perceived risk. The result of this research might provide the management strategy and practical advice of consumer’s mental and behavior for food companies and related units of healthy food hygiene.
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Huang, Shu-Hua, i 黃淑華. "The Relationship among Brand Image, Perceived Risk,Perceived Value and Purchase Intention". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/13559868292606436804.
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碩士遠東科技大學
行銷與供應鏈管理研究所
100
The purpose of this study was to explore the relationship among brand image, perceived risk, perceived value and purchase intention. The population in this study was a famous Li-Der willing center in Tainan area. Based on the sample from 268 consumers, our results show that brand image has positive influence on perceived value and purchase intention；brand image has negative influence on perceived risk；perceived risk has positive influence on perceived value and purchase intention；perceived value has positive influence on purchase intention. Further, the results provide the evidence for perceived risk and perceived value play the double mediating role between the brand image and purchase intention. To construct the brand image, firms need to decrease the perceived risk and enhance the perceived value in order to strengthen the purchase intention. Finally, the results would provide some suggestions for scholars and managers to plan strategies for marketing and also showed how the brand image influence on perceived risk for enhance perceived value and purchase intention.
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Hsin-Yu, Yang, i 楊欣瑜. "The Study of Projected Image and Perceived Image of Taiwan Tour Bus". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80494737490135839392.
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碩士國立臺北教育大學
社會與區域發展學系碩士班
101
Since 2004, Tourism Bureau has set up "Taiwan Tour Bus", which included popular package tours around Taiwan. Tourism Bureau selected the routes and decided the tour package with some travel agencies. Tourists can get some experiences by tour bus in Taiwan. Buhalis (2000) indicated that there are benefit conflicts among host population, tourists and tour operators. This study aims to explore the gap of destination image among host population, tourists and tour operators. Data was collected by on-site and non-on-site survey with potential visitors, on-site visitors, residents and people who work for travel agency using established scales from tourism and marketing literature. Findings suggested that there is significant difference among potential visitors, on-site visitor and people who work for travel agency. There is significant difference in different traveling phrases. And the residents have more positive attitude toward Tainan than people who do not live in Tainan. The results could provide useful information for public and private sectors in attempting to marketing local destination through tour package and establish relevant strategies in the future.
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Su, Yi-Ting, i 蘇宜亭. "The Relationship among Brand Image, Perceived Quality ,Perceived Value of Consumers’ Purchasing Intention". Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39013587631398617849.
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碩士健行科技大學
企業管理系碩士班
103
Along with the change of time, for decades, the enterprises only required to adjust their selling price according to the demand to survive, and now, consumers are looking for not only the price, but also the value of the products or service they purchase. It is one of the crucial task for a company to build a strong brand image and use its brand image to communicate with the targeted consumers, as a result to grow the business and improve the performance of the operation. The company brand image and identity becomes the most critical factor for consumer purchasing decision. In order for a company to survive in such competitive environment, they need to have multiple competitive advantages. The utility and benefit of the product or service is not enough to satisfy the consumer, an emotional attachment links to brand and decent public image links to the company is one of the most important factor of the marketing success. So, when the consumer is making purchasing decision, this brand impression will lead the consumer to make the decision they feel comfortable and favorable.In addition, once the consumer trust a brand and experienced the product or service of this brand, more than likely when they need different product or service they will extend their trust to this brand to different product or service. That is how important for a company to build the brand value in today’s business style. This study focused mainly on the exploration of consumers’ views about iphone with respect to the effect between the brand image, perceived quality, perceived value and the Purchasing Intention. and 220 questionnaires were issued, including 220 valid ones. The effective response rate is 100%. Statistical software SPSS was applied to these questionnaires, using descriptive statistical analysis, reliability analysis, validity analysis, ANOVA analysis, Pearson product-moment correlation analysis, and regression analysis to conduct the empirical analysis.
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Lu, Jhih-yun, i 盧芷鋆. "The Brand Image, Perceived Risk, Perceived Value and Behavioral Intention of DSLR Cameras". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/16291567166871072093.
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碩士國立雲林科技大學
休閒運動研究所碩士班
101
With the changing time and the technological advancements, it has led to the rise of the digital age. The invention of cameras made human beings is able to record people’s lives to reflect the reality of society and be more convenient and plentiful in people’s lives. DSLR camera industry was a combination of modern commercial activities, leisure and tourism, living, arts and other related fields. This industry has influenced on the development of the related industry a lot, which has become a more important and valued issue in our lives. The purpose of this study was to explore the relationships among brand image, perceived risk, perceived value, and behavioral intention of DSLR consumers, and to know the demographic variable of consumers. The participants were those who have used digital single lens reflex camera for at least one year in Taiwan （including Taiwan’s outlying islands）. 229 questionnaires were distributed and all were retrieved as valid samples. The collected data was analyzed by descriptive statistics, t test, exploratory factor analysis, reliability and validity analysis, one-way ANOVA analysis, Scheffe’s method, and Linear SEM. It was found that: Regarding the demographic variable of consumers, the four variables, including brand image, perceived risk, perceived value and behavioral intention, were partially significant, there was a negative effect on brand image and perceived risk; there was a positive effect on brand image and perceived value; there was a positive r effect on brand image and behavioral intention; there was a positive effect on perceived risk and perceived value; there was a positive effect on perceived risk and behavioral intention; there was a positive effect on perceived value and behavioral intention.
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Wan-JuChien i 簡婉茹. "The Effects of Perceived Price, Brand Image, Trust, Perceived Quality and Perceived Value for the Consumer Online Booking". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87252207416286986259.
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碩士國立成功大學
統計學系碩博士班
100
The advent of the Internet generation promotes the rapid rise of E-commerce and the Internet leads to the explosive growth of business opportunities. The proportion of the tourism industry providing online travel information has significantly increased. The numbers of consumer using online hotel booking continues to grow. This study collected 366 valid samples (leisure travellers) in Kenting and explored the effects of perceived price, brand image, trust, perceived quality and perceived value on consumers' willingness of online hotel booking. The outcomes provide managerial suggestions to help hoteliers make Internet marketing strategy and to increase online hotel booking.
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Yuan, Hsin-Tzu, i 袁幸慈. "The Influence Of Store Image And Store Brand Image On Consumer Perceived Risks, Perceived Quality, Perceived Value And Purchasing Intention Of Store Brand－A Case Of Hypermarket". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/67452933787963958477.
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碩士國立成功大學
國際企業研究所碩博士班
94
As the coming of micro-profit period, store brand development becomes more and more popular for retailers, and store brand products turns into another choice for customers. For retailers, store brand can provide higher margin. Therefore it’s important to understand the factors effecting consumers behavior of purchasing store brand products. However, most past researchers focused only on consumer psychological factors like store brand attitude and neglected the extrinsic cues. Among all the production cues, store image and brand image are most critical. Therefore it is important to analyze how store image and store brand image influence the consumer perceived risks and perceived quality of store brand products. Besides, we also analyze the distinct influences on consumer perceived risks and perceived quality of different components of store image and store brand image. In order to proceed the analysis, we collect data from consumers of Carrefour and Tesco and analyze the data. The main results are as follows: 1.The better the store image is, the better the store brand image. 2.Better store image can not only reduce consumer but also promote quality of store brand products. 3.Better store brand image can not only reduce consumer perceived risks of store brand products but also promote quality of store brand products. 4.The better the perceived quality of store brand products is, the higher the perceived value of store brand products will be. 5.Perceived risks and perceived value of store brand products can influence the purchasing intention at the same time. The lower the perceived risks of store brand products or the higher perceived value of store brand products is, the higher the purchasing intention of store brand products will be. Key words：store brand, store image, brand image, perceived risks, perceived quality, purchasing intention
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Ji, Shaojun. "Projected and Perceived Destination Images of Qingdao, China". Thesis, 2011. http://hdl.handle.net/10012/5902.
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The images of tourist destinations significantly influence travel choices. Accordingly, destination marketers make great efforts to inform their potential consumers about their destinations using deliberately designed projected images. This research focuses on a Chinese tourism destination, Qingdao, exploring the relationships between the images projected by Qingdao government agencies and those perceived by current visitors and by residents. It also examines the factors that influence the image formation of visitors and residents. Three sources of information are used in this research: promotional materials issued by the Qingdao municipal government and the Qingdao Tourism Administration, key informant interview transcripts and a questionnaires survey. The promotional materials were collected from the aforementioned agencies in May 2009. Key informant interviews were conducted in April and May 2009. Self-administered surveys of 578 visitors and 337 residents of Qingdao were administered throughout May and June 2009. The image construct was conceptualized as having three dimensions: cognitive, affective and overall images. The cognitive image attributes included seafood, scenery, beaches, local people, green space, special events, ethnic attractions, weather, squares, architecture, relaxing atmosphere, resorts, hygiene and cleanliness, cultural attractions, golf course, highway system, accommodation, public transport, shopping, fashion shows, value for money, transportation cost, nightlife, football games, airline schedules, and traffic congestion. The affective image attributes included arousing-sleepy, exciting-gloomy, pleasant-unpleasant, and relaxing-distressful.
Qualitative evaluation suggested greater congruence between the images projected by Qingdao government agencies and those perceived by visitors than quantitative correlation analysis. The projected images of Qingdao and images perceived by visitors were consistent in their emphases on certain image themes. However, the correlations between these two types of images suggested that the extent to which these image themes were emphasized differed. Similar results were found in the comparison between the images projected by Qingdao and those perceived by residents. Furthermore, most visitors and residents held positive images of Qingdao. Both similarities and differences were discovered in the cognitive, affective and overall images perceived by visitors and residents. Residents were generally more positive than visitors in their cognitive and affective images.
It was found that sex, education, place of residence, and previous travel experience only significantly affected visitors’ images of one or two attributes, while age, occupation, primary motivation, most important information source used and number of sources used significantly influenced visitors’ images of between 5 and 8 attributes. Additionally, place attachment and importance of the 2008 Olympic Games were significantly positively correlated with most of the image attributes examined in this study, while importance of German Heritage and Qingdao International Beer Festival were significantly positively correlated with fewer attributes (8 and 6 attributes, respectively).
With regard to the factors influencing resident images, it was discovered that sex, education, age, occupation, length of residence, most important source used and number of sources used significantly affected residents’ images to different degrees, ranging from 7 to 18 attributes. Furthermore, place attachment and the importance of German heritage, the 2008 Olympic Games and Qingdao International Beer Festival were significantly positively correlated with the majority of the image attributes examined in this research.
This study is one of very few that compares projected and perceived images although methodological challenges for undertaking such research remain. It is also innovative in that it encompasses both tourists’ and residents’ images. Very few such studies have been undertaken in China which has a massive domestic tourism industry and is a major player in international tourism.
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Huang, Han-Ting, i 黃瀚霆. "Spa Image, Brand Image on Consumer Experience and the Impact of Customer Perceived Value". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23471032903218098131.
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碩士世新大學
觀光學研究所(含碩專班)
100
Hot spring industry has been increasingly developed in recent years. The purpose of this study is to investigate how hot spring and brand images affect consumer experience and customer perceived value. The study conducted a questionnaire survey in the recreation area in the “Tang Spaty” in February 2012. There were total 350 valid questionnaires were collected; the data was analyzed via factor analysis, t-test, ANOVA and regression analysis using SPSS. The result of the study showed that consumer experience was positively affected by factors of "hot spring image" and “brand image”. “Perceived Value” was positively affected by “consumer experience”. Meanwhile, “consumer experience” was proved to have mediator effect on the relationship between “image” and “perceived value”. Based on the research findings, some managerial implications are provided in the end of the research.
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Chen, Mei-Yu, i 陳美玉. "A study on Body Painting Image Perceived by Teenagers". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87802192689907859247.
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碩士大葉大學
設計暨藝術學院碩士在職專班
99
With the increase of cultural standards, the teenagers in nowadays apparently pay attention to their appearances and spare no efforts to chase the latest fashion. There are many factors to make teenagers imitate and compare themselves with the same generation: some to demonstrate personal style, some to stand out among peers, and the others to attract the opposite sex’s attention. The study attempts to analyze teenagers’ psychological images produced from body painting: what the charm of body painting is and what the reason is to force teenagers to pursue and imitate. There are four parts in this study: The major purpose of this research was to explore the painting images and differences of teenagers’ viewpoints. The result reveals teenagers’ cognition of painted drawing, providing relative information and reference about the field to the course- designers. This research consists of 461 effective questionnaires and the possession made through the result is as the following: 1. Due to the differences of lifestyle, the acceptances of body painting for young people are higher than the day before. 2. The reason why the youth wants to get a tattoo is that they want to show their own personality which is different from others. In addition, the young people are often over addicted in getting tattoo and have a special feeling of emotional imagination. 3. Most young people thought having a tattoo will not cause any effect of seeking a job or even the promotion opportunities from work. The youth in the research thought getting tattoos are quite cool, however, there are fifty percent of them have the opposite opinion which think “tattoos” are often relates to gangsters. 4. The trends of body painting are more and more commercialized. 5. The purpose of young people getting the body painting or tattoos is often the way of showing their own fashion or declaring their own authorities.
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Shu, Hsuen-Fang, i 徐雪芳. "The Impacts of Store Image, Perceived Risk on Perceived Value - Negative Message as a Moderator". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ztquns.
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碩士大葉大學
管理學院碩士在職專班
102
Recently, domestic food safety incidents have been discovered, so that consumers have more purchase risk, thereby affecting the willingness to buy merchandise. How to reduce consumers' perceived risk, increase purchase intention become the initial motivation of this research. Because store image is important external cues to judge the quality and risk, and purchasing decisions based on value, so that we included store image and perceived value in the research. The purpose of the paper is to test the relationship between store image, perceived risk, and perceived value. The merchandise negative information will be tested for the moderating effect on the model. We select Costco as case to analyze about store image, and take negative message to excessive pesticide of merchandise as a research subject. The research is based on Costco consumer groups, the convenience sampling method is adopted. Total of 420 questionnaires about negative message to excessive pesticide were explored with convenience sampling methods, and 365 effective samples were received, the effective rate is 86.90%. The results showed that: (1) there is a significant negative relationship between store image and perceived risk ; (2) there is a significant negative relationship between perceived risk and perceived value ; (3) there is a significant positive relationship between store image and perceived value ; (4) perceived risk has mediating effect between store image and perceived value ; (5) merchandise negative information has no moderating effect between perceived risk and store image about view of store、emotional satisfaction、merchandise quality、salespeople and shopping experience ; (6) when moderated by high merchandise negative information, the effect of store image about performance and overall service on perceived risk is greater than low merchandise negative information.
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Ke, Cheng-Lin, i 葛正琳. "The Influence of Taiwan International Tourist Hotels’Brand Image, Perceived Quality and Perceived Value on Travelers’Revisit Intention". Thesis, 2009. http://ndltd.ncl.edu.tw/handle/58834103118918271055.
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碩士育達商業技術學院
企業管理所
97
Since 1956, the tourist business started to develop in Taiwan, and also in this period, tourist hotel business started to begin. In 1965, there were only 6 international tourist hotels, but till 2008, there were at least 58 international tourist hotels. Cause of the economic development in Taiwan, the international tourist hotels should maintain well the brand image, the perceived quality, and the perceived value for increasing travelers’ revisit intention. Therefore, through the method of T-test, ANOVA and regression analysis, analyzing the relationship between the international tourist hotels’ brand image, perceived quality, perceived value and the travelers’ revisit intention is the purpose of this thesis. The results of this thesis are that the brand image has significant positive effect on the perceived quality and value, and that the the perceived quality has significant positive effect on the perceived value and travelers’ revisit intention. Normally, these results are the same with those of Park, Jaworski & Maclnnis (1986), and Garvin (1984).