Artykuły w czasopismach na temat „Overcoming challenges"Fiction”

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1

Dobrescu, Caius. "Identity, Otherness, Crime: Detective Fiction and Interethnic Hazards". Acta Universitatis Sapientiae, Philologica 5, nr 1 (1.07.2013): 43–58. http://dx.doi.org/10.2478/ausp-2014-0004.

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Abstract The topic of Otherness has been investigated from the point of view of popular culture and popular fiction studies, especially on the basis of the multiracial social environments of the United States. The challenges of addressing real or potential conflicts in areas characterised by an ethnic puzzle are to some extent similar, but at the same time differ substantively from the political, legal, and fictional world of “race.” This paper investigates these differences in the ways of overcoming ethnic stereotyping on the basis of examples taken from post-World War II crime fiction of Southern Europe, and Middle East. In communist and post-communist Eastern Central Europe there are not many instances of mediational crime fiction. This paper will point to the few, although notable exceptions, while hypothesizing on the factors that could favor in the foreseeable future the emergence and expansion of such artistic experiments in the multiethnic and multicultural province of Transylvania.
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Zuberi, N. A. "Private Power Generation—Opportunities and Challenges". Pakistan Development Review 47, nr 4II (1.12.2008): 1019–27. http://dx.doi.org/10.30541/v47i4iipp.1019-1027.

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POWER INDUSTRY DYNAMICS The concept of modern world is imperfect without electricity. The development of modern gadgets in past two decades has made human living as reflection of a science fiction movie. The fiction like living’s axis in fact is electricity and without electricity every thing comes to a grinding halt. Though this picture is portrait of the developed world, yet everyone would agree that wherever electricity has reached, it has transformed everything into power reliant. Whether it is Pakistan or any third world country, the industry; the commerce; the banking system; the methods of teaching in educational institutions; hospitals; control systems of civil aviation and civic traffic systems; and the domestic living, everything revolves around electricity. Whenever there is any break in electricity supply, output of every segment of society drops down to its lowest ebb. Many segments such as process industry and hospitals require highly reliable power supply systems. Truly, electricity is no more a luxury available to rich only; it has now become a basic need. However, scientists have not yet fully succeed in overcoming the challenges posed by the dynamics of electricity. First of all their failure to store electricity on commercial scale has made it necessary to keep generating electricity all the time. However, managing the generation quantum to meet the varying intra-day and inter-day power demand at places which are hundreds of miles apart require dedicated and sophisticated transmission and distribution infrastructure. The problem accentuated in countries like Pakistan where the generation capacity reduces in winter due to lower availability of its hydro power plants and lower availability of gas for thermal generation plants. The transmission cum distribution infrastructure as well as installation cum operations of power generating plants is very capital intensive. Hence it is very difficult for the governments and / or power utilities to develop the generation capacity and the transmission cum distribution network all by itself.
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Samra, Deeksha. "Resilient Women of Sundarbans in Amitav Ghosh’s The Hungry Tide". International Journal for Research in Applied Science and Engineering Technology 12, nr 7 (31.07.2024): 543–46. http://dx.doi.org/10.22214/ijraset.2024.63615.

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Abstract: For decades, literature has played a vital role in the feminist movement. Fiction helps to look at the challenges of women on various levels, whether in the workplace, family, emotional, or physical. Over the years, writers have written fiction to depict women's challenges and their brilliance and determination in overcoming them. Amitav Ghosh is one such writer who has often depicted women who put their heart and soul into it when it comes to achieving their goals. Both in personal and professional life. Ghosh's novel The Hungry Tide depicts working women who put their best foot forward despite sexual assault, caste discrimination, and financial difficulties. A cetologist named Piyali Roy comes to Lusibari for her work. Despite the sexual harassment, she finds a way to achieve her dream of studying dolphins. Financial and caste barriers confront Moyna, but she still finds a way to survive by studying and working as a nurse. Nilima is being called to serve the Sundarbans' people. She tries to fit herself into the system to ensure that the Lusibari people have as many facilities as possible. Kusum finds herself in the most difficult of all female characters. She loses her mother as a child, and her husband when she was young, and almost becomes a victim of sex traffickers. The novel depicts the challenges as well as the unbreakable spirit of women vividly.
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Millman, Sophia. "Simone de Beauvoir's Struggle against Separation: Radical Challenges to Heterosexual Norms in Les inséparables and "La lesbienne"". Women in French Studies 31, nr 1 (2023): 40–50. http://dx.doi.org/10.1353/wfs.2023.a909477.

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Abstract: Today, we face an epidemic of loneliness and Simone de Beauvoir's writings about separation—and about struggling to find new means of connecting—have never been more relevant. Throughout her fiction and philosophy, Beauvoir repeatedly wrote about women's desires to "shatter" what separated them. The theme of overcoming separation appears in "La lesbienne," a controversial chapter of Le deuxième sexe , and reappears in her novella Les inséparables , drafted in 1954 but only published in 2020. This article—the first study of the theme of separation in several of Beauvoir's works—situates these two texts within a twenty-year period. From 1944, when Beauvoir published Pyrrhus et Cinéas , to 1964, when she gave her lecture "Que peut la littérature ?," her thinking about separation and connection transformed radically. The author became increasingly committed to exposing and fighting against the heterosexual norms that separate women. Ultimately, Les inséparables , read in conjunction with "La lesbienne," illuminates Beauvoir's various writings about separation; the novella reveals that her revolutionary commitment to breaking taboos and connecting with readers grew out of the shame and frustration she experienced as she tried to communicate her love to another woman.
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Bazov, Viktor. "Issues of tax credit formation for transactions with a contractor which has signs of fiction". Legal Ukraine, nr 9 (30.10.2020): 41–57. http://dx.doi.org/10.37749/2308-9636-2020-9(213)-5.

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The article reflects the main international legal framework for the formation of a tax credit for transactions with a counterparty, has signs of fictitiousness. State policy in the field of tax relations in the context of globalization and overcoming various challenges, including related to the end of the armed conflict and overcoming the coronavirus epidemic, declares the need for effective regulation of this area of ​​legal relations, including deregulation and business development, creating a favorable environment for conducting both large and medium and small business, the quality and transparency of tax legislation, the certainty of case law. To this end, constitutional and legal reform is being carried out, an important direction of which is the construction of a democratic state governed by the rule of law in Ukraine, the main element of which is a system of efficient and fair justice that meets the best European and international standards. Relevant prerequisites for this are created by the Constitution of Ukraine, which, in particular, recognizes the highest social value, enshrines the possibility of judicial protection of his rights and freedoms, created an appropriate system of such protection, proclaims the rule of law in the state. Ukraine, as well as on tax legislation, in particular in the field of tax credit for transactions with a counterparty that has signs of fictitiousness.The state of the legislative provision of responsibility for the performance of business transactions with signs of fictitiousness in certain EU and other states, including Ukraine, has been investigated. Analyzed the judicial practice of the Supreme Court on the protection of the rights of taxpayers and the interests of the state in this area of ​​tax legal relations. Proposals are given for improving the legislative framework and judicial practice in the field of forming a tax credit for transactions with a counterparty, has signs of fictitiousness. Key words: international law, taxes, judicial control, tax credit, fictitiousness, counterparty, offshore jurisdictions, liability.
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Sidik, Machfud. "Digital Services Tax: Challenge of International Cooperation For Harmonization". Journal of Tax and Business 3, nr 1 (8.03.2022): 56–64. http://dx.doi.org/10.55336/jpb.v3i1.46.

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The spread of the digital economy brings about many benefits, for example in terms of growth, employment and well-being more generally. These challenges extend well beyond domestic and international tax policy and touch upon areas such as international privacy law and data protection, as well as accounting and regulation, a strategic tax policy perspective, the uptake of digital technologies may potentially constrain the options available to policymakers in relation to the overall tax mix. Technological innovation and the growth of the Internet have profoundly affected trade relations, production processes and products, and the organization of companies. The digital economy is characterized by several key elements, such as the massive expansion of intangible assets; intensive use of data (especially personal data), and widespread adoption of multi-faceted business models that exploit the value externalities of free assets. As the digital economy brings us into new territory, is fair taxation fiction or reality? Although overcoming the numerous ch a l l en g es will be a difficult task for policy makers , fair taxation of the digital e c o n o m y is a reality. A prerequisite to making real sustainable change is enthusiastic country commitment and international cooperation. Asia and the Pacific region need to pull together and push forward the necessary reforms, innovate tax structures and administration, and continue to learn from each other’s experiences. Other key enablers include a coherent strategy and strong evidence-based communication and knowledge.
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Spiridonov, Mykola. "DEMOCRACY: BETWEEN SUBJECTIVE IDEAL AND OBJECTIVE FACT". Educational Discourse: collection of scientific papers, nr 47(12) (15.01.2024): 40–50. http://dx.doi.org/10.33930/ed.2019.5007.47(12)-4.

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Actual scientific researches and issues analysis. Hundreds of thorough works have been devoted to various aspects of democratic theory and the practical difficulties of its implementation. The most coherent with the subject matter of this study is the fundamental monograph by Oleksandr Skrypniuk, as well as numerous publications by Alain de Benoist, Jason Brennan, Ralph Darendorf, John Ecton, Kevin Eliot, Jacques Ellul, Kevin Calhoun, Helen Landmore, Giovanni Sartori, Tomislav Sutic, Richard Tuck, and Tsvetan Todorov. The research objective. The solution of problematic challenges in the sphere of functioning and prospects of development of democracy requires systematisation of the shortcomings of democracy of the modern model and identification of mechanisms for overcoming them at the level of social practices. The statement of basic material. In our time, what is called “democratic choice” is mostly an illusion, a fiction of full-fledged choice: it is “choice in the actual absence of choice” when one has to choose among pseudo-alternatives imposed by the information agenda. These quasi-alternatives may have nothing to do with the interests and needs of the people. Democracy of modern quality is more and more an instrument of information suggestion and propaganda manipulation.
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BABARYKA, Mykhailo. "Modalités mèmétiques et fanfiction comme avatars de l’Internet-culture de réécriture dans la Féérie générale d’Emmanuelle Pireyre". Langues & Cultures 4, nr 02 (31.12.2023): 52–67. http://dx.doi.org/10.62339/jlc.v4i02.197.

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L’article porte sur la remédiation romanesque dans la Féerie générale (2012) d’Emmanuelle Pireyre des pratiques de détournement et réécriture émergeant sur Internet. Menée sous un angle intermédiatique, l’étude du roman kaléidoscopique de Pireyre conduit à un nombre de constats dont, primo : un roman d’édition traditionnelle faisant appel aux pratiques de lecture cultivées en ligne (par ex. : « compétences » multimodales mises en pratique en cours de partage des mèmes) constitue une forme indirecte de représentation non-référentielle du numérique distincte de la figuration ekphrastique ou de la thématisation seule. Et secundo, un roman d’édition livresque s’attaquant à des formes d’écriture participative facilitées par le web (par ex. : fanfiction) en poétisant des interactions sur l’écran (entre la narratrice et les écrivains-amateurs) fait preuve d’une réflexivité littéraire inhérente comme une stratégie intermédiatique de dépassement des défis types de la représentation du numérique dans la fiction. Abstract The paper tackles the remediation of the newest kinds of (re-)writing and reappropriation practices originating online in Emmanuelle Pireyre’s Féerie générale (2012). Approached from an intermedial perspective, the study of Pireyre’s “kaleidoscopic” novelistic prose allows to posit that: firstly, a traditionally published novel appealing to reading practices cultivated and developed online (e.g., “literacies” and reading skills exercised in the course of meme-sharing) amounts to representing the digital in an elaborately indirect and non-referential way as opposed to its ekphrastic figuration or sheer thematization. And secondly, that a traditionally published novel brought to relating the character’s on-screen experience of interacting with digital-born forms of writing (e.g., fanfiction) is to be regarded as an inherently literary, self-reflective strategy aimed at overcoming the typical challenges of digital media and cyber-culture representation by means of novelistic fiction.
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Baranova, Kseniya M., i Nadezhda S. Shalimova. "The theme of maturation in the novel “To Kill a Mockingbird” by Nelle Harper Lee". Vestnik of Kostroma State University 29, nr 4 (29.03.2024): 85–91. http://dx.doi.org/10.34216/1998-0817-2023-29-4-85-91.

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The article is devoted to the study of narrative and genre features of the famous work of Nelle Harper Lee ‟To Kill a Mockingbird”. It considers such categories of poetics as composition, chronotope and a system of characters. The study analyses the theme of maturation and the traits of ‟southern noir”, traditional and innovative characteristics of the initiation novel. Due to these peculiarities the American writer is not only able to focus on the inner life of the main heroine, but also to present the historical and cultural background of the narrative, as well as to create expressive psychological portraits of the characters. The conclusion is made about the transfer of ideas from human personality formation and maturation to the ethno-racial context, the formation of a specific model of initiation in the American literature. The process of migration of adult literature in children’s literature is noted both at the level of individual storylines and entire narratives. The novel by Harper Lee contains the traits of the initiation novel, as the main semantic dominant theme is maturation through overcoming challenges (social injustice, cruelty, ambivalence of the categories of good and evil). The concept of becoming a person in the work of the writer refers to the origins of the national consciousness: the interaction of nature and civilization, natural and artificial, as well as aesthetic categories of fiction and reality.
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Hackenberg, Sara. "“The Magician of Civilised Life”: The Literary Detective in Mary Elizabeth Braddon’s Early Penny Fiction". Victorian Popular Fictions Journal 4, nr 2 (2023): 63–79. http://dx.doi.org/10.46911/lfge1487.

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Mary Elizabeth Braddon’s responses in her earliest novels to the mid-century city mysteries genre – an internationally popular form of penny fiction – allowed her to develop the detective genre in important ways. While attention to Braddon’s early work usually considers how it helped to establish the “sensation” fiction of the 1860s, this article examines how Braddon’s embrace of the earlier urban mysteries narrative both advanced the evolution of the Mysteries genre in the second half of the century and brought its maverick, socially marginal detective characters to new audiences. I argue that because of their roots in the penny Mysteries, Braddon’s detective characters act as agents of social equity rather than figures of surveillance, and they work to challenge many of the social hierarchies, stereotypes, and prejudices that form and undermine “civilised life,” often by magically dismantling or overcoming them.
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Ahlquist, Sharon. "Motivating teens to speak English through group work in Storyline". ELT Journal 73, nr 4 (30.07.2019): 387–95. http://dx.doi.org/10.1093/elt/ccz023.

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Abstract Overcoming the reluctance of teenage learners to speak in the language classroom is a challenge for many teachers. This article reports on a study in which 60 Swedish pupils, aged 15–16, took part in a Storyline project based on a young adult fantasy novel. In the Storyline approach, a fictive world is created when learners, taking on the roles of characters in a story, collaborate on tasks to develop the story. A key feature is that the learners work in the same small groups for much of the time. During the six-week period of this study, these learners used English in a variety of speaking and writing tasks. The project showed a number of benefits, the most important of which were an increase in their motivation to speak English and enhanced self-confidence through doing so.
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Béïnoglou, Hélène. "Wounded by reality: emotional deprivation and unresolved trauma in psychoanalytical couple’s therapy". Attachment: New Directions in Psychotherapy and Relational Psychoanalysis 15, nr 2 (22.12.2021): 253–68. http://dx.doi.org/10.33212/att.v15n2.2021.253.

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In this article, I will focus on highly conflictual couples with extensive emotional deprivation and unresolved trauma, which prevents them from developing healthy romantic relationships and overcoming the challenges entailed in any intimate attachment. I will describe how everyday interactions are experienced as threatening or even lethal movements between the partners. The question which arises in the psychoanalytical therapeutic process is how to help the couple tolerate the sensory reminders of the unresolved trauma as a necessary precursor to any process of symbolisation. In order to provide a safe enough therapeutic attachment bond, extensive time is dedicated to the emotional experience of self and the other in the here-and-now of the session, which validates the emotional experience of the couple as well as contains it. The therapy focuses on the transferential and countertransferential movements inspired by the matrix of the victim, abuser, and uninvolved witness (Davies & Frawley, 1994) to elaborate the intertwining of the unresolved trauma with the couple’s form of attachment. In order to illustrate my argument, I present two examples: one from a fictional narration and another from my clinical work.
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Ćorluka, Bojan, i Mile Vukajlović. "Development perspectives of multiculturalism in modern society". Socioloski godisnjak, nr 8 (2013): 217–32. http://dx.doi.org/10.5937/socgod1308217q.

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The debate on cultural diversity is faced with a number of complications, and this term has to be issued as problematic. There is often a tendency to issues the problems and the development of the multiculturalism to its most caricaturing aspects: the absurd demands, fictional conflicts, grotesque processes. Across Europe in the last couple of years there has been a change in the way of accepting the legitimacy of regional and ethnic differences and under difference circumstances, for many people culture, ethnicity and race will continue to be a threat and a challenge, and multiculturalism, where one exists, a permanent struggle. Multiculturalism insists on a re-interpretation of the phenomenon of culture and cultural affiliations. Connection between a state and the culture which lasts hundreds of years has limited very own emancipatory potentials of culture. Culture that depends on the state is not able to include cultural processes in multi-ethnical communities and to activate the hidden potential of minority cultures. The concept of multiculturalism is committed to overcoming the exotic status of ethnic groups and their elevation to the position of political-economic elements.
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Kačaljak, Matej. "Súdne spory v oblasti transferového oceňovania na Slovensku – relevancia OECD smernice o transferovom oceňovaní". AUC IURIDICA 68, nr 4 (9.12.2022): 43–52. http://dx.doi.org/10.14712/23366478.2022.45.

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The legal relevance of the OECD TP Guidelines in Slovakia has already been addressed in the previous literature with the seemingly surprising conclusion that despite its general acceptance in practice, it is not a source of law and the principle of iura novit curia does not apply to it. The object of this article is to supplement the existing state of knowledge by identifying the reasons that led to the procedural tactics of taxpayers who challenged the OECD TP Guidelines and its legal relevance en bloc in Slovakia and formulating considerations on how the OECD TP Guidelines should be approached in both application and judicial practice. Disputes between taxpayers and tax administrators to date indicate that there are fundamental defects in the approach to the OECD TP Guidelines, where its individual sentences are referred to as legal norms, which inevitably leads to disputes over the interpretation of this non-binding (soft law) document. Thus, a prerequisite for the OECD TP Guidelines to be enforced is their consistent application by both taxpayers and tax administrators. However, despite the above, it cannot be reasonably expected the OECD TP Guidelines would be relevant in the event of litigation. None of the statements contained therein are capable of overcoming the factual situation established by the evidence gathered (i.e., establishing a legal fiction) or of completing the factual situation where it is not apparent from the evidence (i.e., establishing a legal presumption). The key in a dispute before the court will therefore always be a proper finding of the facts and precise reasoning in any tax assessment decision. This understandably raises the demands on the quality of the tax administrator’s reasons for its decisions.
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Gubman, B. L. "А.C. Danto and P. Ricœur: Narrative as a Tool of Historical Knowledge". Russian Journal of Philosophical Sciences, nr 10 (20.12.2018): 143–59. http://dx.doi.org/10.30727/0235-1188-2018-10-143-159.

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The article comparatively analyzes A.C. Danto’s and P. Ricœur’s theories of historical narration. Ricœur’s synthetic assimilation of Danto’s views is interpreted as a characteristic phenomenon of the dialogue between hermeneutics and analytical philosophy, and in a broader perspective – of contemporary European continental and Anglo-American philosophical traditions. The version of the analytical philosophy of history developed by Danto is interpreted as being formed in the course of overcoming epistemological program of logical positivism under the impact of a platform of linguistic philosophy, pragmatism and neo-pragmatism as well as F. Nietzsche’s perspectivism and the ideas of existentialism. The articles examines fundamental conclusions of Danto’s “descriptive metaphysics” of history, which influence his understanding of a number of epistemological factors and ontological assumptions specific for the theory of historical narration. At the late stage of the evolution of his philosophy of history, Danto spoke of a radical challenge to his views on the part of T. Kuhn’s theory, but he did not give to it a constructive answer. Despite the significant philosophical differences, a number of Danto’s historical narration theory’s theses became acceptable for Ricœur, especially in the light of the American colleague final confession that knowledge of the past is dependent on the kind of existential presence in history specific for a human being. Taking M. Heidegger’s and H.G. Gadamer’s ideas as a basis of his approach to narration problem, Ricœur considered also important the “linguistic turn” initiated by L. Wittgenstein. Offering a positive evaluation of Danto’s analysis of history language, Ricœur simultaneously rightly criticized him for his neglect of the formal instruments of organizing of narrative – plot, intrigue, and composition that should affect the knowledge resources and testify on the unity of narration features in history and fiction as well.
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Needle, Mattathias D., Juliet G. Crider, Jacky Mooc i John F. Akers. "Virtual field experiences in a web-based video game environment: open-ended examples of existing and fictional field sites". Geoscience Communication 5, nr 3 (2.09.2022): 251–60. http://dx.doi.org/10.5194/gc-5-251-2022.

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Abstract. We present two original, video-game-style field geology experiences designed to allow flexible, open-ended exploration for geologic mapping and structural geology. One simulation features the Whaleback anticline, a site in central Pennsylvania (USA), with a three-dimensional exposure of a 30 m high fold, based on a terrain model that was acquired through structure-from-motion photogrammetry. The second example is a fictional location with simplified geology, which was built with digital modeling software and inspired by the geology of northwestern Washington. Users move through the terrain, as if in the field, selecting where to make observations of the geologic structure. Additionally, these virtual field experiences provide novel visualization opportunities through tools like a geodetic compass that instantly plots data to a stereonet and a jetpack simulation, which allows the user to interrogate geologic surfaces in hard-to-reach locations. We designed the virtual field experiences in a widely used video-game-creation software and published the field simulations for access via the internet and common web browsers so that no special hardware or software is required to play. We implemented these field simulations to partially replace field and lab exercises in two different courses offered remotely through the University of Washington Department of Earth and Space Sciences, with assignments that address many of the learning goals of traditional in-person exercises. Because the virtual field experiences are open-ended, other instructors can design different exercises to meet different learning goals. While this game environment currently serves as an enhancement to remote education, this format can also augment traditional educational experiences, overcoming several challenges to accessing the field or particular outcrops and, thereby, broadening opportunities for participation and scientific collaboration.
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FREEDMAN, JEFFREY. "THE DANGERS WITHIN: FEARS OF IMPRISONMENT IN ENLIGHTENMENT FRANCE". Modern Intellectual History 14, nr 2 (14.01.2016): 339–64. http://dx.doi.org/10.1017/s1479244315000463.

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This article examines the changing nature of fear in Enlightenment France. While the growing power of the absolutist state reduced many traditional sources of insecurity, fears of state power proliferated during the eighteenth century, prompting leading figures of the French Enlightenment to turn their attention to the problem of political fear: its sources, its effects, and the means for overcoming it. One of the unifying aspects of the Enlightenment was its commitment to reducing the burden of fear in human existence. From that standpoint, however, political fear posed a particular challenge since the objects on which it focused could not be dismissed as purely imaginary. Unlike such traditional religious terrors as hell, purgatory, and the Devil, police agents, police spies, and prisons really existed. And yet political fears too were mediated—and magnified—by collective imaginaries. The fear of imprisonment stands out as a key example of such a phenomenon. Best-selling prison memoirs published in the early 1780s sought to mobilize public opinion againstlettres de cachet(administrative arrest warrants) by evoking the horrors of imprisonment, and especially its psychological torments: solitude, tedium, uncertainty about the future, and the looming threat of insanity. In these works, prisoners inhabit a separate self-contained world, helpless before the omnipotent will of their jailers, who rule over them like “oriental despots.” The wide dissemination of terrifying images of the prison contributed to building the public pressure for the abolition oflettres de cachetduring the Revolution, but the enormous commercial success of the memoirs suggests that some readers found the depictions of life behind prison walls darkly fascinating as well as terrifying. Much the same could be said of readers’ responses to the exposés of Revolutionary prisons published after Thermidor, the Gothic novels of the late eighteenth and early nineteenth centuries, and the fictional universe of the Marquis de Sade, all of which drew heavily on the carceral imaginary invented under the Old Regime.
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Schotland, Sara D. "Who’s That in Charge? It’s Jenny Wren, “The Person of the House”". Disability Studies Quarterly 29, nr 3 (15.07.2009). http://dx.doi.org/10.18061/dsq.v29i3.933.

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While several Dickens characters fit binary stereotypes of the disabled (pitiful/helpless; monstrous/villainous), Jenny Wren, the dolls’ dressmaker in Our Mutual Friend,(1864-5),creates a unique and constructive life overcoming her infirmities. This essay considers her successful adaptation and argues that in several respects she reverses and challenges the limits ordinarily imposed on disabled women in Victorian fiction. Jenny Wren anticipates today’s view that the disabled and the able-bodied can work together in interdependent relationships, subverting the expectation that the disabled are inevitably dependent. While typically the disabled woman in the Victorian novel is denied a reproductive future, Jenny is an exception. Dickens was ahead of his time in providing a suitor for Jenny, and envisioning that a disabled woman can be beautiful.
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Fish, Jessica N., Rin Reczek i Pond Ezra. "Defining and measuring family: Lessons learned from LGBTQ+ people and families". Journal of Marriage and Family, 23.03.2024. http://dx.doi.org/10.1111/jomf.12987.

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AbstractObjectiveThis essay discusses the challenges and opportunities of defining family in the context of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people.BackgroundLGBTQ+ people and their families remain at the forefront of novel family scholarship. Interrogating methodological approaches to defining family are critical for overcoming the continued marginalization and misrepresentation of LGBTQ+ family scholarship.MethodWe review and present select literature to frame the current challenges and subsequent opportunities for advancing LGBTQ+ family scholarship through the conceptual and methodological defining of family.ResultsFramed in a U.S. context, we discuss the oppressive and emancipatory consequences that have occurred through the project of defining family. We then highlight current challenges of defining LGBTQ+ families, emphasizing data inclusion and measurement considerations that arise when grappling with the methodological complexities of LGBTQ+ people versus LGBTQ+ families, chosen families and fictive kin, LGBTQ+ children in families, and consensually non‐monogamous relationships. Throughout, we present opportunities to address current shortcomings within family scholarship regarding LGBTQ+ families. We end with clear and pointed steps on how family researchers can integrate practical but nevertheless influential strategies to advance and enrich LGBTQ+ family research through intentional reflections on research design, sampling, and measurement.ConclusionDespite progress, family scholarship alongside current social events entreats a more intentional commitment from family scholars to measure and advocate for data and methods that properly illuminate (LGBTQ+) family life.
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"The Unseen Guardian: How Blockchain, Java, and AI Stealthily Became the Sherlock Holmes of Cybersecurity". Engineering: Open Access 1, nr 3 (31.10.2023). http://dx.doi.org/10.33140/eoa.01.03.08.

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In the intricate and ever-evolving realm of cybersecurity, the safeguarding of digital assets and information becomes paramount, especially considering the sophistication of contemporary cyber threats. This research embarks on a novel exploration of integrating Blockchain, Java, and Artificial Intelligence (AI) to formulate a robust cybersecurity framework, metaphorically likened to the deductive prowess of the fictional detective, Sherlock Holmes. Blockchain technology is heralded for its immutable and decentralized characteristics, offering a fortification against data tampering. Java, with its platform-independent and object-oriented programming capabilities, provides a versatile and secure environment for developing blockchain applications. Concurrently, AI introduces an adaptive and predictive element, enabling the system to anticipate, identify, and mitigate potential cyber threats through pattern recognition and anomaly detection. Through a series of case studies and empirical analyses, this research elucidates the efficacy of the proposed cybersecurity framework in thwarting various cyber-attack vectors, ensuring data integrity, and maintaining user privacy. Furthermore, it navigates through the ethical and legal conundrums associated with deploying intelligent and autonomous cybersecurity systems. The findings underscore the potential of amalgamating Blockchain, Java, and AI in enhancing cybersecurity, providing insights into overcoming associated challenges, and paving the way for future research in deploying intelligent, secure, and ethical cybersecurity frameworks.
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McAvan, Emily. "Frankenstein Redux". M/C Journal 24, nr 5 (5.10.2021). http://dx.doi.org/10.5204/mcj.2843.

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Jeanette Winterson’s 2019 novel Frankissstein is a contemporary re-reading of Mary Shelley’s classic Gothic text Frankenstein that profoundly challenges ideas of what it means to be human in the present day, by drawing on posthuman ideas about the constitution of the self. In this novel, Winterson portrays various forms of ‘monsters’ such as AI, lifelike sex dolls and transgender embodiment. Drawing on both Frankenstein as a text and the infamous creation story of the novel, Winterson creates a deeply intertextual cast of characters that blurs the following: Ry (Mary Shelley), a transgender doctor, Ron Lord (Lord Byron), the creator of a line of sex bots, and Professor Stein (Frankenstein), a scientist interested in AI and cryopreservation. Framed by vignettes of Shelley’s composition of Frankenstein, these characters draw together a set of highly contemporary desires and anxieties about the relationship between the social and science, the ways in which matter is always articulated through both the discursive and the material, and how, to quote Karen Barad, “what often appears as separate entities (and separate sets of concerns) with sharp edges does not actually entail a relation of absolute exteriority at all” (“Posthumanist Performativity” 803). Winterson implicitly and explicitly explores ideas of the posthuman—for instance, in the novel Stein gives a lecture titled “The Future of Humans in a Post-Human World” (74)—and suggests that the future is one in which “binaries belong to our carbon-based past” (72), in ways both liberating and disturbing. While Stein talks about our posthuman future of overcoming even death with the zeal of an evangelist, Winterson undercuts this celebratory rhetoric by situating these emerging forms of self-making in a lineage of the monstrous—”Frankenstein was a vision of how life might be created—the first non-human intelligence” (27)—that suggests the posthuman itself to be a kind of monstrosity. For Winterson, the contemporary monster is one bound up in technologies of self-making, an ambivalent process of both promise and danger that entangles us with monstrosity: “Frankenstein in the monster ... the monster in Frankenstein” (130). Drawing on posthuman theory, I propose that we can read Winterson’s novel as suggesting that modern subjectivity in itself has become defined by hybridity, a mixing between human and non-human elements that problematises many of the boundaries of selfhood that Enlightenment humanism valourised for so long. As Donna Haraway famously said in her “Cyborg Manifesto”: late Twentieth-century machines have made thoroughly ambiguous the difference between natural and artificial, mind and body, self-developing and externally designed, and many other distinctions that used to apply to organisms and machines. Our machines are disturbingly lively, and we ourselves frighteningly inert. (11) Against this historical backdrop, Winterson suggests that new forms of being human—or becoming posthuman—are emerging, in which sex, gender and sexuality have become profoundly entangled with various forms of biological and informational technology. “We’re still biology but we’re better biology” says Stein (113), suggesting that the future holds new forms of modifications of the body, including smart implants and the uploading of consciousness to computing systems. In situating transgender treatments, AI and sex-bots in a lineage of the monstrous that begins with Frankenstein, Winterson (as much as posthuman theorists), is interested in the way that new forms of technologies mean that all subjectivity has become monstrous itself. But what might it mean to be posthuman? Feminist philosopher Rosi Braidotti has suggested that our post-Enlightenment, posthuman era is one in which the category of the human has become problematised. She says, “not all of us can say, with any degree of certainty, that we have always been human, or that we are only that” (1). For Braidotti, women, people of colour and LGBT people have never been accorded fully human status, and as such the rapid technological change that has challenged humanity as a category is to be embraced, if not precisely uncritically. She argues that posthuman subjectivity is notable for the way that it collapses the boundary between nature and culture, and for the interweaving between human and non-human elements in contemporary life. I want to suggest that one name for those subjects that Braidotti describes that ‘have never have been quite’ human is monster. The figure of the monster deployed by Winterson is one that haunts contemporary ideas of sex, gender, and sexuality. Nikita Mazurov has called the monster a “continuous, unstable project of both disassembly or ex-figuration and of unsanctioned coupling” (262), a posthuman praxis of “hybridity of form” that challenges state-sanctioned productions of the self. The monster challenges ideas of fixity, the metaphysics of presence and essence that created the humanist project. It is, in this sense, abject in the sense that Julia Kristeva famously described, as that which “disturbs identity, system, order [and] does not respect borders, positions, rules. The in-between, the ambiguous, the composite” (4). The composition of the monster collapses such foundational binaries as male/female, gay/straight, dead/alive, human/machine, human/animal, black/white, and inside/outside. “The monster is one who lives in transition”, as Paul Preciado says (“Can the Monster Speak” 20). Monsters have therefore historically done profound cultural work, for as Jack Halberstam has said, “monsters have to be everything the human is not and, in producing the negative of human, these novels make way for the invention of human as white, male, middle class, and heterosexual” (22). As Frankissstein suggests, monstrous others continue to haunt contemporary subjectivity. Winterson suggests the human to be an embattled category—and here we must remember that one of the ways in which humanisation emerges is the easy identification of binary gender, as Judith Butler noted long ago in Bodies That Matter (xiii). Haraway anticipated the mainstreaming of the monster in her metaphor of the cyborg, which was, after all, “monstrous and illegitimate” (15), a post-gender, post-Oedipal figure built from the interaction between flesh and machine, nature and culture. The invention of the human, therefore, has become ever more a precarious thing in a posthuman world. Given her interest in gender and sexuality, one of the chief lenses through which Winterson has been read through is queer theory (Moore; Haslett; McAvan). With its portrayal of new forms of gendered and sexual subjectivity, Frankissstein can be productively read against more recent queer and trans theory that take a more posthuman approach to embodiment, rather than that of the linguistically-constructed, Butler-inflected queer theory, which has largely formed the critical context for Winterson’s work on sex and gender. While queer and posthuman theory are not completely coterminous with one another, both arguably take as their starting point a deconstruction of an image of the human which has historically been normatively considered white, male, heterosexual, and cissexual. Taking queer and trans theory into a material turn, Preciado has notably talked about what he calls a “pharmacopornographic” (Testo Junkie, 33) regime, in which globalised post-industrial capitalism runs on the “biomolecular” and “semiotic-technical” (33) industries that produce gendered and sexual subjectivity. Preciado polemically argues that contemporary capitalism is notable for its pervasive regime of pharmaceuticals that modify the body, and pornography that stimulates sexual desire (and here we might add the semiotic regime of sexuality on smartphones, through chat, photos, and dating apps like Tinder and Grindr). Capital, in this regime, has become “sexual capital” (40). As a result, what is a commonsense cis-normative understanding of transgender subjectivity, which relies upon an economy of medicalised body modification, can be said in Preciado’s analysis to constitute the truth of all subjectivity in the present given the ubiquity of pharmaceutical interventions like the contraceptive pill, Viagra, Prozac, and Ritalin. He says, “you think that you’re cis-females, but you take the Pill; or you think that you’re cis-males, but you take Viagra ... . You, you as well, you are the monster that testosterone is waking up in me” (393). The figure of the monster has been a trope of transgender studies since at least Susan Stryker’s “My Words to Victor Frankenstein above the Village of Chamounix”, which explicitly draws upon Shelley’s Frankenstein as an antecedent for trans subjectivity, suggesting that we see trans bodies as profoundly unnatural, and that as a result, “like the monster, [trans people are] too often perceived as less than fully human due to the means of [their] embodiment” (245). Preciado suggests that the monstrosity popularly imagined to be the unique property of transgender bodies, their partiality and hybridity, is in fact more properly a universal condition of the biopolitical regimes that constitute contemporary life. Almost all of us take pills that modify our bodies and minds, almost all of us construct our sexualities through the semiotic—these non-human elements profoundly interweave with the human in new forms of universal monstrosity. It is perhaps therefore unsurprising that Winterson would also take up the figure of Frankenstein’s monster in her examination of contemporary forms of posthuman subjectivity. The character of Ry, a transgender doctor, is characterised in the novel as an exemplar of a broader cultural interest in self-making, stating that “it really is my body. I had it made for me” (122). This is a self-making that calls into question the construction of other selves, for as Ry says, “I am part of a small group of transgender medical professionals. Some of us are transhuman enthusiasts too. This isn’t surprising; we feel or have felt that we’re in the wrong body. We can understand the feeling that any-body is the wrong body” (114). As strongly as Preciado, the novel suggests that biomolecular and semiotic-technical regimes constitute all contemporary subjectivity, conditioning what is possible, materially and discursively. Far from being uniquely transgender, the desire to transform the body has become universal. Halberstam notes that “the monster always represents the disruption of categories, the destruction of boundaries, and the presence of impurities” (27). “I live with doubleness” says Ry (88), who is depicted as both a transgender man and non-binary. Winterson’s rendering of trans subjectivity suggests transgender to be a kind of both/and state, in between or troubling the sex/gender binary. This occurs in broad and occasionally problematic ways, as when Ry describes himself as “fully female [and] also partly male” (97), an idea that has not been universally appreciated by trans readers for whom misgendering has been a critical concern since at least Julia Serano’s Whipping Girl. Winterson’s take on trans identity as being fluid but grounded in assigned sex seems in many ways ill at ease with a contemporary trans politics grounded in a post-transition authenticity. But what is at stake in Winterson’s depiction of monstrosity is the impurity of the very category of human, the way that it has become interwoven with the bio-medical and semiotic forms of capitalism. It is not simply that Ry disrupts boundaries—though he does do that—, it is that by troubling the sex/gender binary he calls into questions the construction of identity of those around him, too (Stein dubiously says that he is “not gay” despite his desire for Ry). Where Stein’s posthuman rhetoric describes a future in which “we will be able to choose our bodies” (119), this customisation of the self is suggested to already be here for transgender people; “think of yourself as future-early” (119). Ry’s transness is described by Stein as “interven[ing] in your own evolution [being both] the here and now, and a harbinger of the future” (154). The monstrosity of trans corporeality is thus figured as indicative of a general societal movement, confirming Preciado’s ideas of a generalised bio-medical-semiotic posthumanity. We can see this in another way in Winterson’s depiction of sex bots, which render the landscape of contemporary sexuality in characteristically grotesque ways. The character Ron Lord creates a range of female sex bots from 60s hippy to a bra-less 70s feminist. “All of these girls come in different skin tones: black, brown or white. Plus, you can have a muff on the Vintage model if that’s what you want” (47). Lord suggests that sex bots entail a form of sexuality that is endlessly customisable, that allows people to have sex without baggage or complication: ”a lot of people will be happy to not have any more crap relationships with crap humans” (312). The commodification of sex and becoming-semiotic that Preciado has discussed becomes a way of overcoming the limitations—and indeed ethical responsibility—of human relationships. As Lord puts it, “what we offer is fantasy life, not real life” (46). That there is something monstrous about this sexuality is clear in the novel. We might think of Lord’s sex bots as monstrous in a number of ways—firstly, as problematising the boundaries between the sexes, secondly, the confluence between machinic and organic, and thirdly, the inability to distinguish between public and private. All of the bots are female, only made for a presumed heterosexual male audience. The bot’s proportions are exaggerated, with a “20-inch waist and 40-inch boobs” (91) while her legs are “slightly longer than they would be if she was human. This is fantasy, not nature, so you can have what you want” (37). Here it is normative heterosexual male desire, not queer or trans embodiment, that troubles the very boundaries of the human. The sex bot’s body exposes, in Judith Butler’s terms, the performativity of sex and gender disconnected from the limits of the corporeal, the intensification of normative expectations of heterosexual femininity in the sex industry beyond the boundaries of human possibility. “Will women be the first casualties of obsolescence in your brave new world?” asks one character (74), in a pointed critique of the very idea of “female” sex bots. As Preciado notes, in pornography, “sex is performance, which is to say that it is composed of public representations and processes of repetition that are socially and politically regulated” (268). And yet, there is something irreducibly virtual in this regime of “tele-techno-masturbation” (Preciado 266)—for how can a machine be any kind of sex, precisely? How can it have sex? The sex/gender of the “girls in action” is one fraught with the logic of the supplement (recall Derrida, after all, used the term to describe masturbation in Of Grammatology), an addition and replacement, in which the gender and sexuality of the bots is produced through their repetition of norms that are always exceeded and complicated by their performance by a non-human machine. This becomes apparent in a grotesque scene in which one of the sex bots malfunctions and starts saying things while folded up in a cloakroom like “OPEN MY LEGS, DADDY! WIDER!” (90), for which Lord apologises, and states that the bot is “sexually explicit when she is in Bedroom Mode” (91). Preciado has defined pornography as “sexuality transformed into public representation” (266), when the private becomes public. Lord’s sex bots mark the point in which sexuality has become semiotic, technologised, masturbatory. Preciado talks about “the capture of sex and sexuality by economy, the process by which sex becomes work” (274), a work primarily done by women. While Preciado celebrates this becoming-semiotic of sexuality in an accelerationist fashion, it is clear that Winterson has serious ambivalences about this posthuman turn of sexuality (indeed, her earlier book The Stone Gods (2007) is much more positive about the possibilities of cyborg sexuality). Though the posthuman offers possibilities for new forms of sexuality in Frankissstein just as it has for sex and gender, this brings with it the ever-present spectre of monstrosity, the abject disruption of humanist binaries. For Winterson, the power of new technologies that re-shape bodies, minds and desires is one that is profoundly fraught. While there is the pleasure of self-determination (as for Ry), and the potential to transcend human limits, there is also the possibility of new forms of de-humanisation. While Winterson’s early work like 1989’s Sexing the Cherry embraced the pleasures of monstrosity (McAvan), Frankissstein is ultimately more ambivalent about it, if resigned to its future. “I feel the like agony of mind of Victor Frankenstein; having created his monster, he cannot uncreate him. Time has no pity. Time cannot unhappen. What is done is done” (128). New forms of biological modification of the body, new forms of virtualised minds and sexuality, Winterson seems to suggest, are likely to proliferate whether we like it or not. “Nothing we do to the body is without consequences”, reflects Ry (310), suggesting that his body will always be at war with his mind. Just as Mary Shelley imagined Victor Frankenstein as a modern Prometheus, stealing fire from the gods, the posthuman attempts to overcome the limits of the human in a monstrous confluence of human and the bio-technical-semiotic. Though she stages this movement in interesting ways, Winterson is ultimately mostly pessimistic about the possible social consequences of the posthuman turn, if understanding of the desires that animate human attempts to reshape the self. But we need not conclude that posthuman monstrosity is entirely so problematic. Drawing on her work on quantum physics, Karen Barad has written that “matter is not the given, the unchangeable, the bare facts of nature. It is not inanimate, lifeless, eternal. Matter is an imaginative material exploration of non/being, creatively regenerative, an ongoing trans*/formation” (“TransMaterialities,” 411). Perhaps we might find new possibilities in the refiguration of matter, of hybrid forms, of unsanctioned coupling. Winterson has Mary Shelley ponder that “in childbirth there is no me/not me” (12)—a productive challenging of binaries that suggests monstrosity to be the very pre-condition of human life in itself. Perhaps what posthuman monsters expose is that the blurring of binaries happens on every level of matter, that the virtual and material are not as distinct from one another as we would like to think, and that the making and remaking of the self is an inherent part of being human. And that the monsters are not just the ones with bolts in their necks or sex bots or hormone injections in their veins—they are, now and always have been, all of us. References Barad, Karen. “Posthumanist Performativity: Toward an Understanding of How Matter Comes to Matter.” Signs: Journal of Women in Culture and Society 28.3 (2003): 801-831. Barad, Karen. “TransMaterialities: Trans*/Matter/Realities and Queer Political Imaginings.” GLQ 2.2–3 (2015): 387-421. Butler, Judith. Bodies That Matter: On the Discursive Limits of “Sex.” Routledge, 1993. Braidotti, Rosi. The Posthuman. Cambridge and Malden, Polity, 2013. Derrida, Jacques. Of Grammatology. Trans. Gayatri Chakravorty Spivak. Johns Hopkins Press, 1974. Halberstam, Judith (Jack). Skin Shows: Gothic Horror and the Technology of Monsters. Duke UP, 1995. Haraway, Donna. “The Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century.” Manifestly Haraway. Minneapolis: University of Minnesota Press, 2016. 5-90. Haslett, Jane. “Winterson’s Fabulous Bodies.” Jeanette Winterson: A Contemporary Critical Guide. Ed. Sonya Andermahr. Continuum, 2007. 41-54. Mazurov, Nikita. “Monster/The Unhuman.” Posthuman Glossary. Eds. Rosi Braidotti and Maria Hlavajora. Bloomsbury, 2018. 261-264. McAvan, Emily. Jeanette Winterson and Religion. Bloomsbury, 2020. Moore, Lisa. “Teledildonics: Virtual Lesbians in Fiction of Jeanette Winterson.” Sexy Bodies: The Strange Carnalities of Feminism. Eds. Elizabeth Grosz and Elspeth Probyn. Routledge, 1995. 104-127. Preciado, Beatriz (Paul). Testo Junkie: Sex, Drugs and Biopolitics in the Pharmacopornographic Era. Trans. Bruce Benderson. The Feminist Press at CUNY, 2013. Preciado, Paul. Can the Monster Speak? A Report to an Academy of Psychoanalysts. Trans. Frank Wynne. Fitzcarraldo Editions, 2021. Serano, Julia. Whipping Girl: A Transsexual Woman on Sexism and the Scapegoating of Femininity. Seal, 2007. Shelley, Mary. Frankenstein: Or, Modern Prometheus. Oxford UP, 1969. Stryker, Susan. “My Words to Victor Frankenstein above the Village of Chamounix: Performing Transgender Rage.” The Transgender Studies Reader. Eds. Susan Stryker and Stephen Whittle. Routledge, 2006. 244-256. Winterson, Jeanette. Sexing the Cherry. Grove, 1989. ———. The Stone Gods. Penguin, 2007. ———. Frankissstein. Jonathan Cape, 2019.
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Horrigan, Matthew. "A Flattering Robopocalypse". M/C Journal 23, nr 6 (28.11.2020). http://dx.doi.org/10.5204/mcj.2726.

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RACHAEL. It seems you feel our work is not a benefit to the public.DECKARD. Replicants are like any other machine. They're either a benefit or a hazard. If they're a benefit it's not my problem.RACHAEL. May I ask you a personal question?DECKARD. Yes.RACHAEL. Have you every retired a human by mistake? (Scott 17:30) CAPTCHAs (henceforth "captchas") are commonplace on today's Internet. Their purpose seems clear: block malicious software, allow human users to pass. But as much as they exclude spambots, captchas often exclude humans with visual and other disabilities (Dzieza; W3C Working Group). Worse yet, more and more advanced captcha-breaking technology has resulted in more and more challenging captchas, raising the barrier between online services and those who would access them. In the words of inclusive design advocate Robin Christopherson, "CAPTCHAs are evil". In this essay I describe how the captcha industry implements a posthuman process that speculative fiction has gestured toward but not grasped. The hostile posthumanity of captcha is not just a technical problem, nor just a problem of usability or access. Rather, captchas convey a design philosophy that asks humans to prove themselves by performing well at disembodied games. This philosophy has its roots in the Turing Test itself, whose terms guide speculation away from the real problems that today's authentication systems present. Drawing the concept of "procedurality" from game studies, I argue that, despite a design goal of separating machines and humans to the benefit of the latter, captchas actually and ironically produce an arms race in which humans have a systematic and increasing disadvantage. This arms race results from the Turing Test's equivocation between human and machine bodies, an assumption whose influence I identify in popular film, science fiction literature, and captcha design discourse. The Captcha Industry and Its Side-Effects Exclusion is an essential function of every cybersecurity system. From denial-of-service attacks to data theft, toxic automated entities constantly seek admission to services they would damage. To remain functional and accessible, Websites need security systems to keep out "abusive agents" (Shet). In cybersecurity, the term "user authentication" refers to the process of distinguishing between abusive agents and welcome users (Jeng et al.). Of the many available authentication techniques, CAPTCHA, "Completely Automated Public Turing test[s] to tell Computers and Humans Apart" (Von Ahn et al. 1465), is one of the most iconic. Although some captchas display a simple checkbox beside a disclaimer to the effect that "I am not a robot" (Shet), these frequently give way to more difficult alternatives: perception tests (fig. 1). Test captchas may show sequences of distorted letters, which a user is supposed to recognise and then type in (Godfrey). Others effectively digitize a game of "I Spy": an image appears, with an instruction to select the parts of it that show a specific type of object (Zhu et al.). A newer type of captcha involves icons rotated upside-down or sideways, the task being to right them (Gossweiler et al.). These latter developments show the influence of gamification (Kani and Nishigaki; Kumar et al.), the design trend where game-like elements figure in serious tasks. Fig. 1: A series of captchas followed by multifactor authentication as a "quick security check" during the author's suspicious attempt to access LinkedIn over a Virtual Private Network Gamified captchas, in using tests of ability to tell humans from computers, invite three problems, of which only the first has received focussed critical attention. I discuss each briefly below, and at greater length in subsequent sections. First, as many commentators have pointed out (W3C Working Group), captchas can accidentally categorise real humans as nonhumans—a technical problem that becomes more likely as captcha-breaking technologies improve (e.g. Tam et al.; Brown et al.). Indeed, the design and breaking of captchas has become an almost self-sustaining subfield in computer science, as researchers review extant captchas, publish methods for breaking them, and publish further captcha designs (e.g. Weng et al.). Such research fuels an industry of captcha-solving services (fig. 2), of which some use automated techniques, and some are "human-powered", employing groups of humans to complete large numbers of captchas, thus clearing the way for automated incursions (Motoyama et al. 2). Captchas now face the quixotic task of using ability tests to distinguish legitimate users from abusers with similar abilities. Fig. 2: Captcha production and captcha breaking: a feedback loop Second, gamified captchas import the feelings of games. When they defeat a real human, the human seems not to have encountered the failure state of an automated procedure, but rather to have lost, or given up on, a game. The same frame of "gameful"-ness (McGonigal, under "Happiness Hacking") or "gameful work" (under "The Rise of the Happiness Engineers"), supposed to flatter users with a feeling of reward or satisfaction when they complete a challenge, has a different effect in the event of defeat. Gamefulness shifts the fault from procedure to human, suggesting, for the latter, the shameful status of loser. Third, like games, gamified captchas promote a particular strain of logic. Just as other forms of media can be powerful venues for purveying stereotypes, so are gamified captchas, in this case conveying the notion that ability is a legitimate means, not only of apportioning privilege, but of humanising and dehumanising. Humanity thus appears as a status earned, and disability appears not as a stigma, nor an occurrence, but an essence. The latter two problems emerge because the captcha reveals, propagates and naturalises an ideology through mechanised procedures. Below I invoke the concept of "procedural rhetoric" to critique the disembodied notion of humanity that underlies both the original Turing Test and the "Completely Automated Public Turing test." Both tests, I argue, ultimately play to the disadvantage of their human participants. Rhetorical Games, Procedural Rhetoric When videogame studies emerged as an academic field in the early 2000s, once of its first tasks was to legitimise games relative to other types of artefact, especially literary texts (Eskelinen; Aarseth). Scholars sought a framework for discussing how video games, like other more venerable media, can express ideas (Weise). Janet Murray and Ian Bogost looked to the notion of procedure, devising the concepts of "procedurality" (Bogost 3), "procedural authorship" (Murray 171), and "procedural rhetoric" (Bogost 1). From a proceduralist perspective, a videogame is both an object and a medium for inscribing processes. Those processes have two basic types: procedures the game's developers have authored, which script the behaviour of the game as a computer program; and procedures human players respond with, the "operational logic" of gameplay (Bogost 13). Procedurality's two types of procedure, the computerised and the human, have a kind of call-and-response relationship, where the behaviour of the machine calls upon players to respond with their own behaviour patterns. Games thus train their players. Through the training that is play, players acquire habits they bring to other contexts, giving videogames the power not only to express ideas but "disrupt and change fundamental attitudes and beliefs about the world, leading to potentially significant long-term social change" (Bogost ix). That social change can be positive (McGonigal), or it can involve "dark patterns", cases where game procedures provoke and exploit harmful behaviours (Zagal et al.). For example, embedded in many game paradigms is the procedural rhetoric of "toxic meritocracy" (Paul 66), where players earn rewards, status and personal improvement by overcoming challenges, and, especially, excelling where others fail. While meritocracy may seem logical within a strictly competitive arena, its effect in a broader cultural context is to legitimise privileges as the spoils of victory, and maltreatment as the just result of defeat. As game design has influenced other fields, so too has procedurality's applicability expanded. Gamification, "the use of game design elements in non-game contexts" (Deterding et al. 9), is a popular trend in which designers seek to imbue diverse tasks with some of the enjoyment of playing a game (10). Gamification discourse has drawn heavily upon Mihaly Csikszentmihalyi's "positive psychology" (Seligman and Csikszentmihalyi), and especially the speculative psychology of flow (Csikszentmihalyi 51), which promise enormously broad benefits for individuals acting in the "flow state" that challenging play supposedly promotes (75). Gamification has become a celebrated cause, advocated by a group of scholars and designers Sebastian Deterding calls the "Californian league of gamification evangelists" (120), before becoming an object of critical scrutiny (Fuchs et al.). Where gamification goes, it brings its dark patterns with it. In gamified user authentication (Kroeze and Olivier), and particularly gamified captcha, there occurs an intersection of deceptively difficult games, real-world stakes, and users whose differences go often ignored. The Disembodied Arms Race In captcha design research, the concept of disability occurs under the broader umbrella of usability. Usability studies emphasise the fact that some technology pieces are easier to access than others (Yan and El Ahmad). Disability studies, in contrast, emphasises the fact that different users have different capacities to overcome access barriers. Ability is contextual, an intersection of usability and disability, use case and user (Reynolds 443). When used as an index of humanness, ability yields illusive results. In Posthuman Knowledge, Rosi Braidotti begins her conceptual enquiry into the posthuman condition with a contemplation of captcha, asking what it means to tick that checkbox claiming that "I am not a robot" (8), and noting the baffling multiplicity of possible answers. From a practical angle, Junya Kani and Masakatsu Nishigaki write candidly about the problem of distinguishing robot from human: "no matter how advanced malicious automated programs are, a CAPTCHA that will not pass automated programs is required. Hence, we have to find another human cognitive processing capability to tackle this challenge" (40). Kani and Nishigaki try out various human cognitive processing capabilities for the task. Narrative comprehension and humour become candidates: might a captcha ascribe humanity based on human users' ability to determine the correct order of scenes in a film (43)? What about panels in a cartoon (40)? As they seek to assess the soft skills of machines, Kani and Nishigaki set up a drama similar to that of Philip K. Dick's Do Androids Dream of Electric Sheep. Do Androids Dream of Electric Sheep, and its film adaptation, Blade Runner (Scott), describe a spacefaring society populated by both humans and androids. Androids have lesser legal privileges than humans, and in particular face execution—euphemistically called "retirement"—for trespassing on planet Earth (Dick 60). Blade Runner gave these androids their more famous name: "replicant". Replicants mostly resemble humans in thought and action, but are reputed to lack the capacity for empathy, so human police, seeking a cognitive processing capability unique to humans, test for empathy to test for humanness (30). But as with captchas, Blade Runner's testing procedure depends upon an automated device whose effectiveness is not certain, prompting the haunting question: "have you ever retired a human by mistake?" (Scott 17:50). Blade Runner's empathy test is part of a long philosophical discourse about the distinction between human and machine (e.g. Putnam; Searle). At the heart of the debate lies Alan Turing's "Turing Test", which a machine hypothetically passes when it can pass itself off as a human conversationalist in an exchange of written text. Turing's motivation for coming up with the test goes: there may be no absolute way of defining what makes a human mind, so the best we can do is assess a computer's ability to imitate one (Turing 433). The aporia, however—how can we determine what makes a human mind?—is the result of an unfair question. Turing's test, dealing only with information expressed in strings of text, purposely disembodies both humans and machines. The Blade Runner universe similarly evens the playing field: replicants look, feel and act like humans to such an extent that distinguishing between the two becomes, again, the subject of a cognition test. The Turing Test, obsessed with information processing and steeped in mind-body dualism, assesses humanness using criteria that automated users can master relatively easily. In contrast, in everyday life, I use a suite of much more intuitive sensory tests to distinguish between my housemate and my laptop. My intuitions capture what the Turing Test masks: a human is a fleshy entity, possessed of the numerous trappings and capacities of a human body. The result of the automated Turing Test's focus on cognition is an arms race that places human users at an increasing disadvantage. Loss, in such a race, manifests not only as exclusion by and from computer services, but as a redefinition of proper usership, the proper behaviour of the authentic, human, user. Thus the Turing Test implicitly provides for a scenario where a machine becomes able to super-imitate humanness: to be perceived as human more often than a real human would be. In such an outcome, it would be the human conversationalist who would begin to fail the Turing test; to fail to pass themself off according to new criteria for authenticity. This scenario is possible because, through procedural rhetoric, machines shift human perspectives: about what is and is not responsible behaviour; about what humans should and should not feel when confronted with a challenge; about who does and does not deserve access; and, fundamentally, about what does and does not signify authentic usership. In captcha, as in Blade Runner, it is ultimately a machine that adjudicates between human and machine cognition. As users we rely upon this machine to serve our interests, rather than pursue some emergent automated interest, some by-product of the feedback loop that results from the ideologies of human researchers both producing and being produced by mechanised procedures. In the case of captcha, that faith is misplaced. The Feeling of Robopocalypse A rich repertory of fiction has speculated upon what novelist Daniel Wilson calls the "Robopocalypse", the scenario where machines overthrow humankind. Most versions of the story play out as a slave-owner's nightmare, featuring formerly servile entities (which happen to be machines) violently revolting and destroying the civilisation of their masters. Blade Runner's rogue replicants, for example, are effectively fugitive slaves (Dihal 196). Popular narratives of robopocalypse, despite showing their antagonists as lethal robots, are fundamentally human stories with robots playing some of the parts. In contrast, the exclusion a captcha presents when it defeats a human is not metaphorical or emancipatory. There, in that moment, is a mechanised entity defeating a human. The defeat takes place within an authoritative frame that hides its aggression. For a human user, to be defeated by a captcha is to fail to meet an apparently common standard, within the framework of a common procedure. This is a robopocalypse of baffling systems rather than anthropomorphic soldiers. Likewise, non-human software clients pose threats that humanoid replicants do not. In particular, software clients replicate much faster than physical bodies. The sheer sudden scale of a denial-of-service attack makes Philip K. Dick's vision of android resistance seem quaint. The task of excluding unauthorised software, unlike the impulse to exclude replicants, is more a practical necessity than an exercise in colonialism. Nevertheless, dystopia finds its way into the captcha process through the peril inherent in the test, whenever humans are told apart from authentic users. This is the encroachment of the hostile posthuman, naturalised by us before it denaturalises us. The hostile posthuman sometimes manifests as a drone strike, Terminator-esque (Cameron), a dehumanised decision to kill (Asaro). But it is also a process of gradual exclusion, detectable from moment to moment as a feeling of disdain or impatience for the irresponsibility, incompetence, or simply unusualness of a human who struggles to keep afloat of a rising standard. "We are in this together", Braidotti writes, "between the algorithmic devil and the acidified deep blue sea" (9). But we are also in this separately, divided along lines of ability. Captcha's danger, as a broken procedure, hides in plain sight, because it lashes out at some only while continuing to flatter others with a game that they can still win. Conclusion Online security systems may always have to define some users as legitimate and others as illegitimate. Is there a future where they do so on the basis of behaviour rather than identity or essence? Might some future system accord each user, human or machine, the same authentic status, and provide all with an initial benefit of the doubt? In the short term, such a system would seem grossly impractical. The type of user that most needs to be excluded is the disembodied type, the type that can generate orders of magnitude more demands than a human, that can proliferate suddenly and in immense number because it does not lag behind the slow processes of human bodies. This type of user exists in software alone. Rich in irony, then, is the captcha paradigm which depends on the disabilities of the threats it confronts. We dread malicious software not for its disabilities—which are momentary and all too human—but its abilities. Attenuating the threat presented by those abilities requires inverting a habit that meritocracy trains and overtrains: specifically, we have here a case where the plight of the human user calls for negative action toward ability rather than disability. References Aarseth, Espen. "Computer Game Studies, Year One." Game Studies 1.1 (2001): 1–15. Asaro, Peter. "On Banning Autonomous Weapon Systems: Human Rights, Automation, and the Dehumanization of Lethal Decision-Making." International Review of the Red Cross 94.886 (2012): 687–709. Blade Runner. Dir. Ridley Scott. Warner Bros, 1982. Bogost, Ian. Persuasive Games: The Expressive Power of Videogames. Cambridge, MA: MIT Press, 2007. Braidotti, Rosi. Posthuman Knowledge. Cambridge: Polity Press, 2019. Brown, Samuel S., et al. "I Am 'Totally' Human: Bypassing the Recaptcha." 13th International Conference on Signal-Image Technology & Internet-Based Systems (SITIS), 2017. Christopherson, Robin. "AI Is Making CAPTCHA Increasingly Cruel for Disabled Users." AbilityNet 2019. 17 Sep. 2020 <https://abilitynet.org.uk/news-blogs/ai-making-captcha-increasingly-cruel-disabled-users>. Csikszentmihalyi, Mihaly. Flow: The Psychology of Optimal Experience. Harper & Row: New York, 1990. Deterding, Sebastian. "Eudaimonic Design, Or: Six Invitations to Rethink Gamification." Rethinking Gamification. Eds. Mathias Fuchs et al. Lüneburg: Meson Press, 2014. Deterding, Sebastian, et al. "From Game Design Elements to Gamefulness: Defining Gamification." Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments. ACM, 2011. Dick, Philip K. Do Androids Dream of Electric Sheep. 1968. New York: Del Rey, 1996. Dihal, Kanta. "Artificial Intelligence, Slavery, and Revolt." AI Narratives: A History of Imaginative Thinking about Intelligent Machines. Eds. Stephen Cave, Kanta Dihal, and Sarah Dillon. 2020. 189–212. Dzieza, Josh. "Why Captchas Have Gotten So Difficult." The Verge 2019. 17 Sep. 2020 <https://www.theverge.com/2019/2/1/18205610/google-captcha-ai-robot-human-difficult-artificial-intelligence>. Eskelinen, Markku. "Towards Computer Game Studies." Digital Creativity 12.3 (2001): 175–83. Fuchs, Mathias, et al., eds. Rethinking Gamification. Lüneburg: Meson Press, 2014. Godfrey, Philip Brighten. "Text-Based CAPTCHA Algorithms." First Workshop on Human Interactive Proofs, 15 Dec. 2001. 14 Nov. 2020 <http://www.aladdin.cs.cmu.edu/hips/events/abs/godfreyb_abstract.pdf>. Gossweiler, Rich, et al. "What's Up CAPTCHA? A CAPTCHA Based on Image Orientation." Proceedings of the 18th International Conference on World Wide Web. WWW, 2009. Jeng, Albert B., et al. "A Study of CAPTCHA and Its Application to User Authentication." International Conference on Computational Collective Intelligence. Springer, 2010. Kani, Junya, and Masakatsu Nishigaki. "Gamified Captcha." International Conference on Human Aspects of Information Security, Privacy, and Trust. Springer, 2013. Kroeze, Christien, and Martin S. Olivier. "Gamifying Authentication." 2012 Information Security for South Africa. IEEE, 2012. Kumar, S. Ashok, et al. "Gamification of Internet Security by Next Generation Captchas." 2017 International Conference on Computer Communication and Informatics (ICCCI). IEEE, 2017. McGonigal, Jane. Reality Is Broken: Why Games Make Us Better and How They Can Change the World. Penguin, 2011. Motoyama, Marti, et al. "Re: Captchas – Understanding CAPTCHA-Solving Services in an Economic Context." USENIX Security Symposium. 2010. Murray, Janet. Hamlet on the Holodeck: The Future of Narrative in Cyberspace. New York: The Free Press, 1997. Paul, Christopher A. The Toxic Meritocracy of Video Games: Why Gaming Culture Is the Worst. University of Minnesota Press, 2018. Putnam, Hilary. "Robots: Machines or Artificially Created Life?" The Journal of Philosophy 61.21 (1964): 668–91. Reynolds, Joel Michael. "The Meaning of Ability and Disability." The Journal of Speculative Philosophy 33.3 (2019): 434–47. Searle, John. "Minds, Brains, and Programs." Behavioral and Brain Sciences 3.3 (1980): 417–24. Seligman, Martin, and Mihaly Csikszentmihalyi. "Positive Psychology: An Introduction." Flow and the Foundations of Positive Psychology. 2000. Springer, 2014. 279–98. Shet, Vinay. "Are You a Robot? Introducing No Captcha Recaptcha." Google Security Blog 3 (2014): 12. Tam, Jennifer, et al. "Breaking Audio Captchas." Advances in Neural Information Processing Systems. 2009. Proceedings of the 21st International Conference on Neural Information Processing Systems 1625–1632. ACM, 2008. The Terminator. Dir. James Cameron. Orion, 1984. Turing, Alan. "Computing Machinery and Intelligence." Mind 59.236 (1950). Von Ahn, Luis, et al. "Recaptcha: Human-Based Character Recognition via Web Security Measures." Science 321.5895 (2008): 1465–68. W3C Working Group. "Inaccessibility of CAPTCHA: Alternatives to Visual Turing Tests on the Web." W3C 2019. 17 Sep. 2020 <https://www.w3.org/TR/turingtest/>. Weise, Matthew. "How Videogames Express Ideas." DiGRA Conference. 2003. Weng, Haiqin, et al. "Towards Understanding the Security of Modern Image Captchas and Underground Captcha-Solving Services." Big Data Mining and Analytics 2.2 (2019): 118–44. Wilson, Daniel H. Robopocalypse. New York: Doubleday, 2011. Yan, Jeff, and Ahmad Salah El Ahmad. "Usability of Captchas or Usability Issues in CAPTCHA Design." Proceedings of the 4th Symposium on Usable Privacy and Security. 2008. Zagal, José P., Staffan Björk, and Chris Lewis. "Dark Patterns in the Design of Games." 8th International Conference on the Foundations of Digital Games. 2013. 25 Aug. 2020 <http://soda.swedish-ict.se/5552/1/DarkPatterns.1.1.6_cameraready.pdf>. Zhu, Bin B., et al. "Attacks and Design of Image Recognition Captchas." Proceedings of the 17th ACM Conference on Computer and Communications Security. 2010.
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Apperley, Tom, Bjorn Nansen, Michael Arnold i Rowan Wilken. "Broadband in the Burbs: NBN Infrastructure, Spectrum Politics and the Digital Home". M/C Journal 14, nr 4 (23.08.2011). http://dx.doi.org/10.5204/mcj.400.

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The convergence of suburban homes and digital media and communications technologies is set to undergo a major shift as next-generation broadband infrastructures are installed. Embodied in the Australian Government’s National Broadband Network (NBN) and the delivery of fibre-optic cable to the front door of every suburban home, is an anticipated future of digital living that will transform the landscape and experience of suburban life. Drawing from our research, and from industry, policy and media documents, we map some scenarios of the NBN rollout in its early stages to show that this imaginary of seamless broadband in the suburbs and the transformation of digital homes it anticipates is challenged by local cultural and material geographies, which we describe as a politics of spectrum. The universal implementation of policy across Australia faces a considerable challenge in dealing with Australia’s physical environment. Geography has always had a major impact on communications technologies and services in Australia, and a major impetus of building a national broadband network has been to overcome the “tyranny of distance” experienced by people in many remote, regional and suburban areas. In 2009 the minister for Broadband, Communications and the Digital Economy (DBCDE), Stephen Conroy, announced that with the Government’s NBN policy “every person and business in Australia, no-matter where they are located, will have access to affordable, fast broadband at their fingertips” (Conroy). This ambition to digitally connect and include imagines the NBN as the solution to the current patchwork of connectivity and Internet speeds experienced across the country (ACCAN). Overcoming geographic difference and providing fast, universal and equitable digital access is to be realised through an open access broadband network built by the newly established NBN Co. Limited, jointly owned by the Government and the private sector at a cost estimated at $43 billion over eight years. In the main this network will depend upon fibre-optics reaching over 90% of the population, and achieving download speeds of up to 100 Mbit/s. The remaining population, mostly living in rural and remote areas, will receive wireless and satellite connections providing speeds of 12 Mbit/s (Conroy). Differential implementation in relation to comparisons of urban and remote populations is thus already embedded in the policy, yet distance is not the only characteristic of Australia’s material geographies that will shape the physical implementation of the NBN and create a varied spectrum of the experience of broadband. Instead, in this article we examine the uneven experience of broadband we may see occurring within suburban regions; places in which enhanced and collective participation in the digital economy relies upon the provision of faster transmission speeds and the delivery of fibre “the last mile” to each and every premise. The crucial platform for delivering broadband to the ’burbs is the digital home. The notion of the connected or smart or digital home has been around in different guises for a number of decades (e.g. Edwards et al.), and received wide press coverage in the 1990s (e.g. Howard). It has since been concretised in the wake of the NBN as telecommunications companies struggle to envision a viable “next step” in broadband consumption. Novel to the NBN imaginary of the digital home is a shift from thinking about the digital home in terms of consumer electronics and interoperable or automatic devices, based on shared standards or home networking, to addressing the home as a platform embedded within the economy. The digital home is imagined as an integral part of a network of digital living with seamless transitions between home, office, supermarket, school, and hospital. In the imaginary of the NBN, the digital home becomes a vital connection in the growing digital economy. Communications Patchwork, NBN Roll-Out and Infrastructure Despite this imagined future of seamless connectivity and universal integration of suburban life with the digital economy, there has been an uneven take-up of fibre connections. We argue that this suggests that the particularities of place and the materialities of geography are relevant for understanding the differential uptake of the NBN across the test sites. Furthermore, we maintain that these issues provide a useful model for understanding the ongoing process and challenges that the rollout of the NBN will face in providing even access to the imagined future of the digital home to all Australians. As of June 2011 an average of 70 per cent of homes in the five first release NBN sites have agreed to have the fibre cables installed (Grubb). However, there is a dramatic variation between these sites: in Armidale, NSW, and Willunga, SA, the percentage of properties consenting to fibre connections on their house is between 80-90 per cent; whereas in Brunswick, Victoria, and Midway Point, Tasmania, the take-up rate is closer to 50 per cent (Grubb). We suggest that these variations are created by a differential geography of connectivity that will continue to grow in significance as the NBN is rolled out to more locations around Australia. These can be seen to emerge as a consequence of localised conditions relating to, for example, installation policy, a focus on cost, and installation logistics. Another significant factor, unable to be addressed within the scope of this paper, is the integration of the NBN with each household’s domestic network of hardware devices, internal connections, software, and of course skill and interest. Installation Policy The opt-in policy of the NBN Co requires that owners of properties agree to become connected—as opposed to being automatically connected unless they opt-out. This makes getting connected a far simpler task for owner-occupiers over renters, because the latter group were required to triangulate with their landlords in order to get connected. This was considered to be a factor that impacted on the relatively low uptake of the NBN in Brunswick and Midway Point, and is reflected in media reports (Grubb) and our research: There was a bit of a problem with Midway Point, because I think it is about fifty percent of the houses here are rentals, and you needed signatures from the owners for the box to be put onto the building (anon. “Broadband in the Home” project). …a lot of people rent here, so unless their landlord filled it in they wouldn’t know (anon. “Broadband in the Home” project). The issue is exacerbated by the concentration of rental properties in particular suburbs and complicated rental arrangements mediated through agents, which prevent effective communication between the occupiers and owners of a property. In order to increase take-up in Tasmania, former State Premier, David Bartlett, successfully introduced legislation to the Tasmanian state legislature in late 2010 to make the NBN opt-out rather than opt-in. This reversed the onus of responsibility and meant that in Tasmania all houses and businesses would be automatically connected unless otherwise requested, and in order to effect this simple policy change, the government had to change trespass laws. However, other state legislatures are hesitant to follow the opt-out model (Grubb). Differentials in owner-occupied and rental properties within urban centres, combined with opt-in policies, are likely to see a continuation of the connectivity patchwork that that has thus far characterised Australian communications experience. A Focus on Cost Despite a great deal of public debate about the NBN, there is relatively little discussion of its proposed benefits. The fibre-to-the-home structure of the NBN is also subject to fierce partisan political debate between Australia’s major political parties, particularly around the form and cost of its implementation. As a consequence of this preoccupation with cost, many Australian consumers cannot see a “value proposition” in connecting, and are not convinced of the benefits of the NBN (Brown). The NBN is often reduced to an increased minimum download rate, and to increased ISP fees associated with high speeds, rather than a broader discussion of how the infrastructure can impact on commerce, education, entertainment, healthcare, and work (Barr). Moreover, this lack of balance in the discussion of costs and benefits extends in some instances to outright misunderstandings about the difference between infrastructure and service provision: …my neighbour across the road did not understand what that letter meant, and she would have to have been one of dozens if not hundreds in the exactly the same situation, who thought they were signing up for a broadband plan rather than just access to the infrastructure (anon. “Broadband in the Home” project) Lastly, the advent of the NBN in the first release areas does not override the costs of existing contracts for broadband delivered over the current copper network. Australians are often required to sign long-term contracts that prevent them from switching immediately to the new HSB infrastructure. Installation Logistics Local variations in fibre installation were evident prior to the rollout of the NBN, when the increased provision of HSB was already being used as a marketing device for greenfield (newly developed) estates in suburban Australia. In the wake of the NBN rollouts, some housing developers have begun to lay “NBN-ready” optic fibre in greenfield estates. While this is a positive development for those who a purchasing a newly-developed property, those that invest in brownfield “re-developments,” may have to pay over twice the amount for the installation of the NBN (Neales). These varying local conditions of installation are reflected in the contractual arrangements for installing the fibre, the installers’ policies for installation, and the processes of installation (Darling): They’re gonna have to do 4000 houses a day … and it was a solid six months to get about 800 houses hooked up here. So, logistically I just can’t see it happening. (anon. “Broadband in the Home” project) Finally, for those who do not take-up the free initial installation offer, for whatever reason, there will be costs to have contractors return and connect the fibre (Grubb; Neales). Spectrum Politics, Fibre in the Neighbourhood The promise that the NBN will provide fast, universal and equitable digital access realised through a fibre-optic network is challenged by the experience of first release sites such as Midway Point. As evident above, and due to a number of factors, there is a likelihood in supposedly NBN-connected places of varied connectivity in which service will range from dial-up to DSL and ADSL to fibre and wireless, all within a single location. The varied connectivity in the early NBN rollout stages suggests that the patchwork of Internet connections commonly experienced in Australian suburbs will continue rather than disappear. This varied patchwork can be understood as a politics of spectrum. Rod Tucker (13-14) emphasises that the crucial element of spectrum is its bandwidth, or information carrying capacity. In light of this the politics of spectrum reframes the key issue of access to participation in the digital economy to examine stakes of the varying quality of connection (particularly download speeds), through the available medium (wireless, copper, coaxial cable, optical fibre), connection (modem, antenna, gateway) and service type (DSL, WiFi, Satellite, FTTP). This technical emphasis follows in the wake of debates about digital inclusion (e.g., Warschauer) to re-introduce the importance of connection quality—embedded in older “digital divide” discourse—into approaches that look beyond technical infrastructure to the social conditions of their use. This is a shift that takes account of the various and intertwined socio-technical factors influencing the quality of access and use. This spectrum politics also has important implications for the Universal Service Obligation (USO). Telstra (the former Telecom) continues to have the responsibility to provide every premise in Australia with a standard telephone service, that is at least a single copper line—or equivalent service—connection. However, the creation of the NBN Co. relieves Telstra of this obligation in the areas which have coverage from the fibre network. This agreement means that Telstra will gradually shut down its ageing copper network, following the pattern of the NBN rollout and transfer customers to the newly developed broadband fibre network (Hepworth and Wilson). Consequently, every individual phone service in those areas will be required to move onto the NBN to maintain the USO. This means that premises not connected to the NBN because the owners of the property opted out—by default or by choice—are faced with an uncertain future vis-à-vis the meaning and provision of the USO because they will not have access to either copper or fibre networks. At this extreme of spectrum politics, the current policy setting may result in households that have no possibility of a broadband connection. This potential problem can be resolved by a retro-rollout, in which NBN fibre connection is installed at some point in the future to every premises regardless of whether they originally agreed or not. Currently, however, the cost of a retrospective connection is expected to be borne by the consumer: “those who decline to allow NBN Co on to their property will need to pay up to $300 to connect to the NBN at a later date” (Grubb) Smaller, often brownfield development estates also face particular difficulties in the current long-term switch of responsibilities from Telstra to the NBN Co. This is because Telstra is reluctant to install new copper networks knowing that they will soon become obsolete. Instead, “in housing estates of fewer than 100 houses, Telstra is often providing residents with wireless phones that are unable to connect to the Internet” (Thompson). Thus a limbo is created, where new residents will not have access to either copper or fibre fixed line connections. Rather, they will have to use whatever wireless Internet is available in the area. Particularly concerning is that the period of the rollout is projected to last for eight years. As a result: “Thousands of Australians—many of them in regional areas—can expect years of worse, rather than better, Internet services as the National Broadband Network rolls out across the country” (Thompson). And, given different take-up rates and costs of retro-fitting, this situation could continue for many people and for many years after the initial rollout is completed. Implications of Spectrum Politics for the Digital Home What does this uncertain and patchwork future of connectivity imply for digital living and the next-generation broadband suburb? In contrast to the imagined post-NBN geography of the seamless digital home, local material and cultural factors will still create varied levels of service. This predicament challenges the ideals of organisations such as the Digital Living Network, an industry body comprised of corporate members, “based on principles of open standards and home networking interoperability [which] will unleash a rich digital media environment of interconnected devices that enable us all to experience our favorite content and services wherever and whenever we want” (Vohringer). Such a vision of convergence takes a domestic approach to the “Internet of things” by imagining a user-friendly network of personal computing, consumer electronics, mobile technologies, utilities, and other domestic technologies. The NBN anticipates a digital home that is integrated into the digital economy as a node of production and consumption. But this future is challenged by the patchwork of connectivity. Bruno Latour famously remarked that even the most extensive and powerful networks are local at every point. Although he was speaking of actor-networks, not broadband networks, analysis of the Australian experience of high-speed broadband would do well to look beyond its national characteristics to include its local characteristics, and the constellations between them. It is at the local level, importantly, at the level of the household and suburb, that the NBN will be experienced in daily life. As we have argued here, we have reason to expect that this experience will be as disparate as the network is distributed, and we have reason to believe that local cultural and material factors such as installation policies, discussions around costs and benefits, the household’s own internal digital infrastructure, and installation logistics at the level of the house and the neighbourhood, will continue to shape a patchworked geography of media and communications experiences for digital homes. References Australian Communications Consumer Action Network (ACCAN). National Broadband Network: A Guide for Consumers. Internet Society of Australia (ISOC-AU) and ACCAN, 2011. Barr, Trevor. “A Broadband Services Typology.” The Australian Economic Review 43.2 (2010): 187-193. Brown, Damien. “NBN Now 10 Times Faster.” The Mercury 13 Aug. 2010. ‹http://www.themercury.com.au/article/2010/08/13/165435_todays-news.html›. Conroy, Stephen (Minister for Broadband, Communications and the Digital Economy). “New National Broadband Network”. Canberra: Australian Government, 7 April 2009. ‹http://www.minister.dbcde.gov.au/media/media_releases/2009/022›. Darling, Peter. “Building the National Broadband Network.” Telecommunications Journal of Australia 60.3 (2010): 42.1-12. Department of Broadband, Communications and the Digital Economy (DBCDE). “Impacts of Teleworking under the NBN.” Report prepared by Access Economics. Canberra, 2010. Edwards, Keith, Rebecca Grinter, Ratul Mahajan, and David Wetherall. “Advancing the State of Home Networking.” Communications of the ACM 54.6 (2010): 62-71. Grubb, Ben. “Connect to NBN Now or Pay Up to $300 for Phone Line.” The Sydney Morning Herald 15 Oct. 2010. ‹http://www.smh.com.au/technology/technology-news/connect-to-nbn-now-or-pay-up-to-300-for-phone-line-20101015-16ms3.html›. Hepworth, Annabel, and Lauren Wilson. “Customers May Be Forced on to NBN to Keep Phones.” The Australian 12 Oct. 2010. ‹http://www.theaustralian.com.au/national-affairs/customers-may-be-forced-on-to-nbn-to-keep-phones/story-fn59niix-1225937394605›. Howard, Sandy. “How Your Home Will Operate.” Business Review Weekly 25 April 1994: 100. Intel Corporation. “Intel and the Digital Home.” ‹http://www.intel.com/standards/case/case_dh.htm›. Latour, Bruno. Reassembling the Social: An Introduction to Actor-Network-Theory. Oxford: Oxford University Press, 2005. Neales, Sue. “Bartlett Looks at ‘Opt-out’ NBN.” The Mercury 28 July 2010. ‹http://www.themercury.com.au/article/2010/07/28/161721_tasmania-news.html›. Spigel, Lynn. “Media Homes: Then and Now.” International Journal of Cultural Studies 4.4 (2001): 385–411. Thompson, Geoff. “Thousands to Be Stuck in NBN ‘Limbo’.” ABC Online 26 April 2011. ‹http://www.abc.net.au/news/stories/2011/04/26/3200127.htm›. Tietze, S., and G. Musson. “Recasting the Home—Work Relationship: A Case of Mutual Adjustment?” Organization Studies 26.9 (2005): 1331–1352. Trulove, James Grayson (ed.). The Smart House. New York: HDI, 2003. Tucker, Rodney S. “Broadband Facts, Fiction and Urban Myths.” Telecommunications Journal of Australia 60.3 (2010): 43.1 to 43.15. Vohringer, Cesar. CTO of Philips Consumer Electronics (from June 2003 DLNA press release) cited on the Intel Corporation website. ‹http://www.intel.com/standards/case/case_dh.htm›. Warschauer, Mark. Technology and Social Inclusion: Rethinking the Digital Divide. Cambridge: MIT Press, 2003. Wilken, Rowan, Michael Arnold, and Bjorn Nansen. “Broadband in the Home Pilot Study: Suburban Hobart.” Telecommunications Journal of Australia 61.1 (2011): 5.1-16.
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Simpson, Catherine. "Cars, Climates and Subjectivity: Car Sharing and Resisting Hegemonic Automobile Culture?" M/C Journal 12, nr 4 (3.09.2009). http://dx.doi.org/10.5204/mcj.176.

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Al Gore brought climate change into … our living rooms. … The 2008 oil price hikes [and the global financial crisis] awakened the world to potential economic hardship in a rapidly urbanising world where the petrol-driven automobile is still king. (Mouritz 47) Six hundred million cars (Urry, “Climate Change” 265) traverse the world’s roads, or sit idly in garages and clogging city streets. The West’s economic progress has been built in part around the success of the automotive industry, where the private car rules the spaces and rhythms of daily life. The problem of “automobile dependence” (Newman and Kenworthy) is often cited as one of the biggest challenges facing countries attempting to combat anthropogenic climate change. Sociologist John Urry has claimed that automobility is an “entire culture” that has re-defined movement in the contemporary world (Urry Mobilities 133). As such, it is the single most significant environmental challenge “because of the intensity of resource use, the production of pollutants and the dominant culture which sustains the major discourses of what constitutes the good life” (Urry Sociology 57-8). Climate change has forced a re-thinking of not only how we produce and dispose of cars, but also how we use them. What might a society not dominated by the private, petrol-driven car look like? Some of the pre-eminent writers on climate change futures, such as Gwynne Dyer, James Lovelock and John Urry, discuss one possibility that might emerge when oil becomes scarce: societies will descend into civil chaos, “a Hobbesian war of all against all” where “regional warlordism” and the most brutish, barbaric aspects of human nature come to the fore (Urry, “Climate Change” 261). Discussing a post-car society, John Urry also proffers another scenario in his “sociologies of the future:” an Orwellian “digital panopticon” in which other modes of transport, far more suited to a networked society, might emerge on a large scale and, in the long run, “might tip the system” into post-car one before it is too late (Urry, “Climate Change” 261). Amongst the many options he discusses is car sharing. Since its introduction in Germany more than 30 years ago, most of the critical literature has been devoted to the planning, environmental and business innovation aspects of car sharing; however very little has been written on its cultural dimensions. This paper analyses this small but developing trend in many Western countries, but more specifically its emergence in Sydney. The convergence of climate change discourse with that of the global financial crisis has resulted in a focus in the mainstream media, over the last few months, on technologies and practices that might save us money and also help the environment. For instance, a Channel 10 News story in May 2009 focused on the boom in car sharing in Sydney (see: http://www.youtube.com/watch? v=EPTT8vYVXro). Car sharing is an adaptive technology that doesn’t do away with the car altogether, but rather transforms the ways in which cars are used, thought about and promoted. I argue that car sharing provides a challenge to the dominant consumerist model of the privately owned car that has sustained capitalist structures for at least the last 50 years. In addition, through looking at some marketing and promotion tactics of car sharing in Australia, I examine some emerging car sharing subjectivities that both extend and subvert the long-established discourses of the automobile’s flexibility and autonomy to tempt monogamous car buyers into becoming philandering car sharers. Much literature has emerged over the last decade devoted to the ubiquitous phenomenon of automobility. “The car is the literal ‘iron cage’ of modernity, motorised, moving and domestic,” claims Urry (“Connections” 28). Over the course of twentieth century, automobility became “the dominant form of daily movement over much of the planet (dominating even those who do not move by cars)” (Paterson 132). Underpinning Urry’s prolific production of literature is his concept of automobility. This he defines as a complex system of “intersecting assemblages” that is not only about driving cars but the nexus between “production, consumption, machinic complexes, mobility, culture and environmental resource use” (Urry, “Connections” 28). In addition, Matthew Paterson, in his Automobile Politics, asserts that “automobility” should be viewed as everything that makes driving around in a car possible: highways, parking structures and traffic rules (87). While the private car seems an inevitable outcome of a capitalistic, individualistic modern society, much work has gone into the process of naturalising a dominant notion of automobility on drivers’ horizons. Through art, literature, popular music and brand advertising, the car has long been associated with seductive forms of identity, and societies have been built around a hegemonic culture of car ownership and driving as the pre-eminent, modern mode of self-expression. And more than 50 years of a popular Hollywood film genre—road movies—has been devoted to glorifying the car as total freedom, or in its more nihilistic version, “freedom on the road to nowhere” (Corrigan). As Paterson claims, “autonomous mobility of car driving is socially produced … by a range of interventions that have made it possible” (18). One of the main reasons automobility has been so successful, he claims, is through its ability to reproduce capitalist society. It provided a commodity around which a whole set of symbols, images and discourses could be constructed which served to effectively legitimise capitalist society. (30) Once the process is locked-in, it then becomes difficult to reverse as billions of agents have adapted to it and built their lives around “automobility’s strange mixture of co-ercion and flexibility” (Urry, “Climate Change” 266). The Decline of the Car Globally, the greatest recent rupture in the automobile’s meta-narrative of success came about in October 2008 when three CEOs from the major US car firms (General Motors, Ford and Chrysler) begged the United States Senate for emergency loan funds to avoid going bankrupt. To put the economic significance of this into context, Emma Rothschild notes “when the listing of the ‘Fortune 500’ began in 1955, General Motors was the largest American corporation, and it was one of the three largest, measured in revenues, every year until 2007” (Rothschilds, “Can we transform”). Curiously, instead of focusing on the death of the car (industry), as we know it, that this scenario might inevitably herald, much of the media attention focused on the hypocrisy and environmental hubris of the fact that all the CEOs had flown in private luxury jets to Washington. “Couldn’t they have at least jet-pooled?” complained one Democrat Senator (Wutkowski). In their next visit to Washington, most of them drove up in experimental vehicles still in pre-production, including plug-in hybrids. Up until that point no other manufacturing industry had been bailed out in the current financial crisis. Of course it’s not the first time the automobile industries have been given government assistance. The Australian automotive industry has received on-going government subsidies since the 1980s. Most recently, PM Kevin Rudd granted a 6.2 billion dollar ‘green car’ package to Australian automotive manufacturers. His justification to the growing chorus of doubts about the economic legitimacy of such a move was: “Some might say it's not worth trying to have a car industry, that is not my view, it is not the view of the Australian government and it never will be the view of any government which I lead” (The Australian). Amongst the many reasons for the government support of these industries must include the extraordinary interweaving of discourses of nationhood and progress with the success of the car industry. As the last few months reveal, evidently the mantra still prevails of “what’s good for the country is good for GM and vice versa”, as the former CEO of General Motors, Charles “Engine” Wilson, argued back in 1952 (Hirsch). In post-industrial societies like Australia it’s not only the economic aspects of the automotive industries that are criticised. Cars seem to be slowly losing their grip on identity-formation that they managed to maintain throughout “the century of the car” (Gilroy). They are no longer unproblematically associated with progress, freedom, youthfulness and absolute autonomy. The decline and eventual death of the automobile as we know it will be long, arduous and drawn-out. But there are some signs of a post-automobile society emerging, perhaps where cars will still be used but they will not dominate our society, urban space and culture in quite the same way that they have over the last 50 years. Urry discusses six transformations that might ‘tip’ the hegemonic system of automobility into a post-car one. He mentions new fuel systems, new materials for car construction, the de-privatisation of cars, development of communications technologies and integration of networked public transport through smart card technology and systems (Urry, Mobilities 281-284). As Paterson and others have argued, computers and mobile phones have somehow become “more genuine symbols of mobility and in turn progress” than the car (157). As a result, much automobile advertising now intertwines communications technologies with brand to valorise mobility. Car sharing goes some way in not only de-privatising cars but also using smart card technology and networked systems enabling an association with mobility futures. In Automobile Politics Paterson asks, “Is the car fundamentally unsustainable? Can it be greened? Has the car been so naturalised on our mobile horizons that we can’t imagine a society without it?” (27). From a sustainability perspective, one of the biggest problems with cars is still the amount of space devoted to them; highways, garages, car parks. About one-quarter of the land in London and nearly one-half of that in Los Angeles is devoted to car-only environments (Urry, “Connections” 29). In Sydney, it is more like a quarter. We have to reduce the numbers of cars on our roads to make our societies livable (Newman and Kenworthy). Car sharing provokes a re-thinking of urban space. If one quarter of Sydney’s population car shared and we converted this space into green use or local market gardens, then we’d have a radically transformed city. Car sharing, not to be confused with ‘ride sharing’ or ‘car pooling,’ involves a number of people using cars that are parked centrally in dedicated car bays around the inner city. After becoming a member (much like a 6 or 12 monthly gym membership), the cars can be booked (and extended) by the hour via the web or phone. They can then be accessed via a smart card. In Sydney there are 3 car sharing organisations operating: Flexicar (http://www.flexicar.com.au/), CharterDrive (http://www.charterdrive.com.au/) and GoGet (http://www.goget.com.au/).[1] The largest of these, GoGet, has been operating for 6 years and has over 5000 members and 200 cars located predominantly in the inner city suburbs. Anecdotally, GoGet claims its membership is primarily drawn from professionals living in the inner-urban ring. Their motivation for joining is, firstly, the convenience that car sharing provides in a congested, public transport-challenged city like Sydney; secondly, the financial savings derived; and thirdly, members consider the environmental and social benefits axiomatic. [2] The promotion tactics of car sharing seems to reflect this by barely mentioning the environment but focusing on those aspects which link car sharing to futuristic and flexible subjectivities which I outline in the next section. Unlike traditional car rental, the vehicles in car sharing are scattered through local streets in a network allowing local residents and businesses access to the vehicles mostly on foot. One car share vehicle is used by 22-24 members and gets about seven cars off the street (Mehlman 22). With lots of different makes and models of vehicles in each of their fleets, Flexicar’s website claims, “around the corner, around the clock” “Flexicar offers you the freedom of driving your own car without the costs and hassles of owning one,” while GoGet asserts, “like owning a car only better.” Due to the initial lack of interest from government, all the car sharing organisations in Australia are privately owned. This is very different to the situation in Europe where governments grant considerable financial assistance and have often integrated car sharing into pre-existing public transport networks. Urry discusses the spread of car sharing across the Western world: Six hundred plus cities across Europe have developed car-sharing schemes involving 50,000 people (Cervero, 2001). Prototype examples are found such as Liselec in La Rochelle, and in northern California, Berlin and Japan (Motavalli, 2000: 233). In Deptford there is an on-site car pooling service organized by Avis attached to a new housing development, while in Jersey electric hire cars have been introduced by Toyota. (Urry, “Connections” 34) ‘Collaborative Consumption’ and Flexible, Philandering Subjectivities Car sharing shifts the dominant conception of a car from being a ‘commodity’, which people purchase and subsequently identify with, to a ‘service’ or network of vehicles that are collectively used. It does this through breaking down the one car = one person (or one family) ratio with one car instead servicing 20 or more people. One of Paterson’s biggest criticisms concerns car driving as “a form of social exclusion” (44). Car sharing goes some way in subverting the model of hyper-individualism that supports both hegemonic automobility and capitalist structures, whereby the private motorcar produces a “separation of individuals from one another driving in their own private universes with no account for anyone else” (Paterson 90). As a car sharer, the driver has to acknowledge that this is not their private domain, and the car no longer becomes an extension of their living room or bedroom, as is noted in much literature around car cultures (Morris, Sheller, Simpson). There are a community of people using the car, so the driver needs to be attentive to things like keeping the car clean and bringing it back on time so another person can use it. So while car sharing may change the affective relationship and self-identification with the vehicle itself, it doesn’t necessarily change the phenomenological dimensions of car driving, such as the nostalgic pleasure of driving on the open road, or perhaps more realistically in Sydney, the frustration of being caught in a traffic jam. However, the fact the driver doesn’t own the vehicle does alter their relationship to the space and the commodity in a literal as well as a figurative way. Like car ownership, evidently car sharing also produces its own set of limitations on freedom and convenience. That mobility and car ownership equals freedom—the ‘freedom to drive’—is one imaginary which car firms were able to successfully manipulate and perpetuate throughout the twentieth century. However, car sharing also attaches itself to the same discourses of freedom and pervasive individualism and then thwarts them. For instance, GoGet in Sydney have run numerous marketing campaigns that attempt to contest several ‘self-evident truths’ about automobility. One is flexibility. Flexibility (and associated convenience) was one thing that ownership of a car in the late twentieth century was firmly able to affiliate itself with. However, car ownership is now more often associated with being expensive, a hassle and a long-term commitment, through things like buying, licensing, service and maintenance, cleaning, fuelling, parking permits, etc. Cars have also long been linked with sexuality. When in the 1970s financial challenges to the car were coming as a result of the oil shocks, Chair of General Motors, James Roche stated that, “America’s romance with the car is not over. Instead it has blossomed into a marriage” (Rothschilds, Paradise Lost). In one marketing campaign GoGet asked, ‘Why buy a car when all you need is a one night stand?’, implying that owning a car is much like a monogamous relationship that engenders particular commitments and responsibilities, whereas car sharing can just be a ‘flirtation’ or a ‘one night stand’ and you don’t have to come back if you find it a hassle. Car sharing produces a philandering subjectivity that gives individuals the freedom to have lots of different types of cars, and therefore relationships with each of them: I can be a Mini Cooper driver one day and a Falcon driver the next. This disrupts the whole kind of identification with one type of car that ownership encourages. It also breaks down a stalwart of capitalism—brand loyalty to a particular make of car with models changing throughout a person’s lifetime. Car sharing engenders far more fluid types of subjectivities as opposed to those rigid identities associated with ownership of one car. Car sharing can also be regarded as part of an emerging phenomenon of what Rachel Botsman and Roo Rogers have called “collaborative consumption”—when a community gets together “through organized sharing, swapping, bartering, trading, gifting and renting to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact” (www.collaborativeconsumption.com). As Urry has stated, these developments indicate a gradual transformation in current economic structures from ownership to access, as shown more generally by many services offered and accessed via the web (Urry Mobilities 283). Rogers and Botsman maintain that this has come about through the “convergence of online social networks increasing cost consciousness and environmental necessity." In the future we could predict an increasing shift to payment to ‘access’ for mobility services, rather than the outright private ownerships of vehicles (Urry, “Connections”). Networked-Subjectivities or a ‘Digital Panopticon’? Cars, no longer able on their own to signify progress in either technical or social terms, attain their symbolic value through their connection to other, now more prevalently ‘progressive’ technologies. (Paterson 155) The term ‘digital panopticon’ has often been used to describe a dystopian world of virtual surveillance through such things as web-enabled social networking sites where much information is public, or alternatively, for example, the traffic surveillance system in London whereby the public can be constantly scrutinised through the centrally monitored cameras that track people’s/vehicle’s movements on city streets. In his “sociologies of the future,” Urry maintains that one thing which might save us from descending into post-car civil chaos is a system governed by a “digital panopticon” mobility system. This would be governed by a nexus system “that orders, regulates, tracks and relatively soon would ‘drive’ each vehicle and monitor each driver/passenger” (Urry, “Connections” 33). The transformation of mobile technologies over the last decade has made car sharing, as a viable business model, possible. Through car sharing’s exploitation of an online booking system, and cars that can be tracked, monitored and traced, the seeds of a mobile “networked-subjectivity” are emerging. But it’s not just the technology people are embracing; a cultural shift is occurring in the way that people understand mobility, their own subjectivity, and more importantly, the role of cars. NETT Magazine did a feature on car sharing, and advertised it on their front cover as “GoGet’s web and mobile challenge to car owners” (May 2009). Car sharing seems to be able to tap into more contemporary understandings of what mobility and flexibility might mean in the twenty-first century. In their marketing and promotion tactics, car sharing organisations often discursively exploit science fiction terminology and generate a subjectivity much more dependent on networks and accessibility (158). In the suburbs people park their cars in garages. In car sharing, the vehicles are parked not in car bays or car parks, but in publically accessible ‘pods’, which promotes a futuristic, sci-fi experience. Even the phenomenological dimensions of swiping a smart card over the front of the windscreen to open the car engender a transformation in access to the car, instead of through a key. This is service-technology of the future while those stuck in car ownership are from the old economy and the “century of the car” (Gilroy). The connections between car sharing and the mobile phone and other communications technologies are part of the notion of a networked, accessible vehicle. However, the more problematic side to this is the car under surveillance. Nic Lowe, of his car sharing organisation GoGet says, “Because you’re tagged on and we know it’s you, you are able to drive the car… every event you do is logged, so we know what time you turned the key, what time you turned it off and we know how far you drove … if a car is lost we can sound the horn to disable it remotely to prevent theft. We can track how fast you were going and even how fast you accelerated … track the kilometres for billing purposes and even find out when people are using the car when they shouldn’t be” (Mehlman 27). The possibility with the GPS technology installed in the car is being able to monitor speeds at which people drive, thereby fining then every minute spent going over the speed limit. While this conjures up the notion of the car under surveillance, it is also a much less bleaker scenario than “a Hobbesian war of all against all”. Conclusion: “Hundreds of Cars, No Garage” The prospect of climate change is provoking innovation at a whole range of levels, as well as providing a re-thinking of how we use taken-for-granted technologies. Sometime this century the one tonne, privately owned, petrol-driven car will become an artefact, much like Sydney trams did last century. At this point in time, car sharing can be regarded as an emerging transitional technology to a post-car society that provides a challenge to hegemonic automobile culture. It is evidently not a radical departure from the car’s vast machinic complex and still remains a part of what Urry calls the “system of automobility”. From a pro-car perspective, its networked surveillance places constraints on the free agency of the car, while for those of the deep green variety it is, no doubt, a compromise. Nevertheless, it provides a starting point for re-thinking the foundations of the privately-owned car. While Urry makes an important point in relation to a society moving from ownership to access, he doesn’t take into account the cultural shifts occurring that are enabling car sharing to be attractive to prospective members: the notion of networked subjectivities, the discursive constructs used to establish car sharing as a thing of the future with pods and smart cards instead of garages and keys. If car sharing became mainstream it could have radical environmental impacts on things like urban space and pollution, as well as the dominant culture of “automobile dependence” (Newman and Kenworthy), as Australia attempts to move to a low carbon economy. Notes [1] My partner Bruce Jeffreys, together with Nic Lowe, founded Newtown Car Share in 2002, which is now called GoGet. [2] Several layers down in the ‘About Us’ link on GoGet’s website is the following information about the environmental benefits of car sharing: “GoGet's aim is to provide a reliable, convenient and affordable transport service that: allows people to live car-free, decreases car usage, improves local air quality, removes private cars from local streets, increases patronage for public transport, allows people to lead more active lives” (http://www.goget.com.au/about-us.html). References The Australian. “Kevin Rudd Throws $6.2bn Lifeline to Car Industry.” 10 Nov. 2008. < http://www.theaustralian.news.com.au/business/story/ 0,28124,24628026-5018011,00.html >.Corrigan, Tim. “Genre, Gender, and Hysteria: The Road Movie in Outer Space.” A Cinema Without Walls: Movies, Culture after Vietnam. New Jersey: Rutgers University Press, 1991. Dwyer, Gwynne. Climate Wars. North Carlton: Scribe, 2008. Featherstone, Mike. “Automobilities: An Introduction.” Theory, Culture and Society 21.4-5 (2004): 1-24. Gilroy, Paul. “Driving while Black.” Car Cultures. Ed. Daniel Miller. Oxford: Berg, 2000. Hirsch, Michael. “Barack the Saviour.” Newsweek 13 Nov. 2008. < http://www.newsweek.com/id/168867 >. Lovelock, James. The Revenge of Gaia: Earth’s Climate Crisis and the Fate of Humanity. Penguin, 2007. Lovelock, James. The Vanishing Face of Gaia. Penguin, 2009. Mehlman, Josh. “Community Driven Success.” NETT Magazine (May 2009): 22-28. Morris, Meaghan. “Fate and the Family Sedan.” East West Film Journal 4.1 (1989): 113-134. Mouritz, Mike. “City Views.” Fast Thinking Winter 2009: 47-50. Newman, P. and J. Kenworthy. Sustainability and Cities: Overcoming Automobile Dependence. Washington DC: Island Press, 1999. Paterson, Matthew. Automobile Politics: Ecology and Cultural Political Economy. Cambridge: Cambridge University Press, 2007. Rothschilds, Emma. Paradise Lost: The Decline of the Auto-Industrial Age. New York: Radom House, 1973. Rothschilds, Emma. “Can We Transform the Auto-Industrial Society?” New York Review of Books 56.3 (2009). < http://www.nybooks.com/articles/22333 >. Sheller, Mimi. “Automotive Emotions: Feeling the Car.” Theory, Culture and Society 21 (2004): 221–42. Simpson, Catherine. “Volatile Vehicles: When Women Take the Wheel.” Womenvision. Ed. Lisa French. Melbourne: Damned Publishing, 2003. 197-210. Urry, John. Sociology Beyond Societies: Mobilities for the 21st Century. London: Routledge, 2000. Urry, John. “Connections.” Environment and Planning D: Society and Space 22 (2004): 27-37. Urry, John. Mobilities. Cambridge, and Maiden, MA: Polity Press, 2008. Urry, John. “Climate Change, Travel and Complex Futures.” British Journal of Sociology 59. 2 (2008): 261-279. Watts, Laura, and John Urry. “Moving Methods, Travelling Times.” Environment and Planning D: Society and Space 26 (2008): 860-874. Wutkowski, Karey. “Auto Execs' Private Flights to Washington Draw Ire.” Reuters News Agency 19 Nov. 2008. < http://www.reuters.com/article/newsOne/idUSTRE4AI8C520081119 >.
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McKenzie-Craig, Carolyn Jane. "Performa Punch: Subverting the Female Aggressor Trope". M/C Journal 23, nr 2 (13.05.2020). http://dx.doi.org/10.5204/mcj.1616.

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The bodies of disordered women … offer themselves as an aggressively graphic text for the interpreter—a text that insists, actually demands, that it be read as a cultural statement, a statement about gender. (Bordo, 94)Violence is transgressive in fundamental ways. It erases boundaries, and imposes agency over others, or groups of others. The assumed social stance is to disapprove, morally and ethically, as a ‘good’ and ‘moral’ female subject. My current research has made me question the simplicity of this approach, to interrogate how aggression socialises power and how resistance to structural violence might look. I analyse three cultural practices to consider the social demarcations around aggression and gender, both within overt acts of violence and in less overt protocols. This research will focus on artistic practices as they offer unique embodied ways to “challenge our systems of representation and knowledge” (Szylak 2).The three creative works reviewed: the 2009 Swedish film the Girl with the Dragon Tattoo, the work Becoming an Image by Canadian non-binary/transgender artist Cassils, and Gambit Lines, by artist Carolyn Craig, each contest gendered modes of normativity within the space of the Cultural Screen (Silverman). The character of Lisbeth Salander in Girl with the Dragon Tattoo subverts the aggressor female/femme fatale trope in Western cinema by confusing and expanding visual repertoires around aggression, while artists Cassils and Carolyn Craig re-draw how their biologically assigned female bodies perform power in the Cultural Screen by activating bodily feedback loops for the viewer’s gaze.The Aggressor ModeThe discussion of these three works will centre on the ‘female aggressor trope’, understood here as the static coda of visual practices of female power/aggression in the western gaze. This article considers how subverting such representations of aggression can trigger an “epistemic crisis that allows gender categories to change,” in particular in the way protocols of power are performed over female and trans subjectivities (Butler, Athletic 105). The tran/non-binary subject state in the work of Cassils is included in this discussion of the female aggressor trope as their work directly subverts the biological habitus of the female body, that is, the artist’s birth/biologically assigned gender (Bourdieu). The transgender state they perform – where the body is still visibly female but refusing its constraints - offers a radical framework to consider new aggressive stances for non-biologically male bodies.The Cultural Screen and Visual RepresentationsI consider that aggression, when performed through the mediated position of a creative visual practice (as a fictional site of becoming) can deconstruct the textual citations that form normative tropes in the Cultural Screen. The Screen, for this article, is considered asthe site at which the gaze is defined for a particular society, and is consequently responsible both for the way in which the inhabitants of that society experience the gaze’s effects, and for much of the seeming particularity of that society’s visual regime. (Silverman 135)The Screen functions as a suite of agreed metaphors that constitute a plane of ‘reality’ that defines how we perform the self (Goffman). It comprises bodily performance, our internal gaze (of self and other) and the visual artefacts a culture produces. Each of the three works discussed here purposely intervenes with this site of gender production within the Cultural Screen, by creating new visual artefacts that expand permissible aggressive repertoires for female assigned bodies. Deconstructing the Cultural ScreenThe history of images … can be read as a cultural history of the human body. (Belting 17)Cinematic representations play a key role in producing the visual primers that generate social ‘acts’. For this reason I examine the Swedish film Män Som Hatar Kvinnor (Men Who Hate Women, 2009), released as The Girl with the Dragon Tattoo for foreign audiences, as an example of an expanding range of female aggressor representations in film, and one of particular complexity in the way it expands on representational politics. I consider how specific scripting, dialogue and casting decisions in the lead female character of Lisbeth Salander (played by Noomi Rapace) serve to deconstruct the female aggressor trope (as criminal or sexual provocateur) to allow her character to engage in aggressive acts outside of the cliché of the deviant woman. This disrupts the fixity of assigned body protocols on the social grid to expand their gendered habitus (Bourdieu).Key semiotic relations in the film’s characterisation of Lisbeth prevent her performance of aggression from moving into the clichés of erotic or evil feminine typologies. Her character remains unfixed, moving between a continuous state of unfolding in response to necessity and desire. Here, she exhibits an agency usually denoting masculinity. This allows her violence a positive emancipatory affect, one that avoids the fixity of the representational tropes of the deviant woman or the femme fatale. Her character draws upon both tropes, but reformulates them into a postmodern hybridity, where aggression slips from its sexualised/deviant fetish state into an athletic political resistance. Signification is strategically confused as Lisbeth struts through the scaffolding of normalcy in her insurgent gender game. Her post-punk weaponised attire draws on the repertoire of super heroes, rock stars and bondage mistresses, without committing to any. The libidinal component of violence/aggression is not avoided, but acknowledged, both in its patriarchal formula and Lisbeth’s enactment of revenge as embodied pleasure.The visual representation of both lead actors is also of interest. Both Lisbeth and Mikael have visible acne scars. This small breach in aesthetic selection affects how we view and consume them as subjects and objects on the Screen. The standard social more for the appearance of male and female leads is to use faces modeled on ideas of symmetry and perfection. These tendencies draw upon the cultural legacies of physiognomy that linked moral character with attractiveness schedules and that continue to flourish in the Cultural Screen (Lavater; Principe and Langlois). This decision to feature faces with minor flaws appropriates the camera’s gaze to re-consider schedules of normalcy, in particular value and image index as they relate to gendered representations. This aesthetic erasure of the Western tradition of stereotyped representations permits transitional spaces to emerge within the binary onslaught. Technology is also appropriated in the film as a space for a performative ‘switching’ of the gender codes of fixity. In her role as undercover researcher, Lisbeth’s control of code gives her both a monetised agency and an informational agency. The way that she types takes on an almost aggressive assertion. Each stroke is active and purposeful, as she exerts control through her interface with digital space. This is made explicit early in the film when she appropriates the gaze of technology (a particularly male semiotic code) to extract agency from within the structural discourse of patriarchy itself. In this scene, she forces her guardian to watch footage of his own act of raping her. Here Lisbeth uses the apparatus of the gaze to re-inscribe it back over his body. This structural inversion of the devices of control is made even more explicit when Lisbeth then brands him with text. Here ‘writing on the body’ becomes manifest.The director also frames initial scenes of Lisbeth’s nude body in subtle ways that fracture the entrenched history of representations of women, where the female as object exists for the gaze of male desire (Berger). Initially all we see are her shoulders. They are powerful and she moves like a boxer, inhabiting space and flexing her sinew. When we do see her breasts, they are neutered from the dominant coda of the “breasted experience” (Young). Instead, they function as a necessary appendage that she acknowledges as part of the technology of her body, not as objectified male desire.These varied representational modes built within Lisbeth’s characterisation, inhabit and subvert the female aggressor trope (as deviant), to offer a more nuanced portrayal where the feminine is still worn, but as both a masquerade and an internal emancipatory dialogue. That is, the feminine is permitted to remain whilst the masculine (as aggressive code) is intertwined into non-binary relations of embodied agency. This fluidity refracts the male gaze from imposing spectatorial control via the gaze.Cassils The Canadian non-binary/transgender artist Cassils also uses the body as semiotic technology to deny submission to the dominant code of the Cultural Screen. They re-image the self with bodybuilding, diet and steroids to exit their biologically female structural discourse into a more fluid gendered state. This state remains transitive as their body is not surgically ‘reassigned ‘ back into normative codes (male or female assignations) but instead inhabits the trans pronoun of ‘they/their’. This challenges the Cultural Screen’s dependence on fixed binary states through which to allocate privilege. This visible reshaping also permits entry into more aggressive bodily protocols via the gaze (through the spectorial viewpoint of self and other).Cassils ruptures the restrictive habitus of female/trans subjectivity to enable more expansive gestures in the social sphere, and a more assertive bodily performance. This is achieved by appropriating the citational apparatus of male aggression via a visual reframing of its actions. Through daily repetitive athletic training Cassils activates the proprioceptive loops that inform their gendered schema and the presentation of self (Goffman). This training re-scripts their socially inscribed gender code with semiotically switched gender ‘acts’. This altered subjectivity is made visible for the viewer through performance to destablise the Screen of representation further via the observers’ gaze.In their work Becoming an Image (2012- current), Cassils performs against a nine hundred kilogram lump of clay for twenty minutes in complete darkness, fractured only by an intermittent camera flash that documents the action. This performance contests the social processes that formulate the subject as ‘image’. By using bodily force (aggressive power) against an inert lump of clay, Cassils enacts the frustration and affect that the disenfranchised Other feels from their own gender shaping (Bhaba). The images taken by the camera during this performance reflect a ferocious refusal, an animal intent, a state of battle. The marks and residues of their bodily ‘acts’ shape the clay in an endurance archive of resistance, where the body’s trace/print forms the material itself along with the semiotic residue of the violence against transgender and female bodies. In some ways, the body of Cassils and the body of clay confront each other through Cassils’s aggressive remolding of the material of social discourse itself.The complicity of photography in sustaining representational discourse is highlighted within Cassils’s work through the intertextual rupturing of the performance with the camera flash and through the title of the work. To Become an Image invokes the processes of the darkroom itself, where the photographer controls image development, whilst the aggressive flash reflects the snapshot of violence, where the gendered subject is ‘imaged’ (formulated and confined) without permission by the observer schedules of patriarchy. The flash also leaves a residual trace in the retinas of the viewer, a kind of image burn, perhaps chosen to mimic the fear, intrusion and coercion that normalcy’s violence impinges over Othered subjects. The artist converts these flash generated images into wallpaper that is installed into the gallery space, usually the day after the performance. Thus, Cassils’s corporeal space is re-inscribed onto the walls of the institutional archive of representations – to evoke both the domestic (wallpaper as home décor), the public domain (the white walls of institutional rhetoric) and the Cultural Screen.Carolyn Craig The work of Carolyn Craig also targets representations that substantiate the Cultural Screen. She uses performative modes in the studio to unravel her own subjective habitus, in particular targeting the codes that align female aggression with deviancy. Her work isolates the action of making a fist to re-inscribe how the aggression code is ‘read’ as embodied knowledge by women. Two key articles by Thomas Schubert that investigated how making a fist is perceived differently between genders (in terms of interiorised power) informed her research. Both studies found that when males make a fist they experience an enhanced sense of power, while women did not. In fact, in the studies, they experienced a slight decrease in their sense of comfort in the world (their embodied sense of agency). Schubert surmised this reflected gender-based protocols in relation to the permissible display of aggression, as “men are culturally less discouraged to use bodily force, which will frequently be associated with success and power gain [whilst women] are culturally discouraged from using bodily force” (Schubert 758). These studies suggest how anchored gestures of aggression are to male power schemas and their almost inaccessibility to women. When artists re-formulate such (existing) input algorithms by inserting new representations of female aggression into the Cultural Screen, they sever the display of aggression from the exclusive domain of the masculine. This circulates and incorporates a broader visual code that informs conceptual relations of power.Craig performs the fisting action in the studio to neuter this existing code using endurance, repetition and parody (fig. 1). Parody activates a Bakhtian space of Carnivalesque, a unique space in the western cultural tradition that permits transgressive inversions of gender, power and normativity (Hutcheon). By making and remaking a fist through an absurdist lens, the social scaffolding attached to the action (fear, anxiety, transgression) is diluted. Repetition and humour breaks down the existing code, and integrates new perceptual schema through the body itself. Parody becomes a space of slippage, one that is a precursor to a process of (re)constitution within the social screen, so that Craig can “produce representation” rather than be (re)presentation (Schneider 51). This transitory state of Carnivalesque produces new relational fields (both bodily and visual) that are then projected back into the Screen of normativity to further dislodge gender fixity. Figure 1: Carolyn Craig, Gambit Lines (Angles of Incidence #1), 2016. Etchings from performance on folded aluminium, 25.5 x 34 x 21cm. This nullifies the power of the static image of deviancy (the woman as specimen) and ferments leakages into broader representational fields. Craig’s fisting actions target the proprioceptive feedback loops that make women fear their own bodies’ potential of violence, that make us retreat from the citational acts of aggression. Her work tilts embodied retreat (as fear) through the distorted mimesis of parody to initiate a Deleuzian space of agentic potential (Deleuze and Guattari). This is re-inserted into the Cultural Screen as suites of etchings grounded in the representational politics, and historical genealogy of printed matter, to bring the historical conditions of formation of knowledge into review.Conclusion The aggressor trope as used within the works discussed, produces a more varied representational subject. This fosters subjectivities outside the restraints of normativity and its imposed gendered habitus. The performance of aggression by bodies not permissibly branded to script such acts forces static representations embedded through the Cultural Screen into “an unstable and troubled terrain, a crisis of knowledge, a situation of not-knowing”. This state of representational confusion leads to a “risking of gender itself … that exposes our knowledge about gender as tenuous, contested, and ungrounded in a thorough and productively disturbing sense” (Butler, Athletic 110). Tropes that define binary privilege, when dislodged in such a way, become accessible to fluidity or erasure. This allows more nuanced gender allocation to schedules of power.The Cultural Screen produces and projects the metaphors we live by and its relations to power are concrete (Johnson and Lakoff). Even small-scale incursions into masculine domains of agency (such as the visual display of aggression) have a direct correlation to the allocation of resources, both spatial, economic and subjective. The use of the visual can re-train the conceptual parameters of the cultural matrix to chip small ways forward to occupy space with our bodies and intellects, to assume more aggressive stances in public, to speak over people if I feel the need, and to be rewarded for such actions in a social context. I still feel unable to propose direct violence as a useful action but I do admit to having a small poster of Phoolan Devi in my home and my admiration for such women is deep.ReferencesBelting, Hans. An Anthropology of Images. Princeton, N.J: Princeton University Press, 2011.Berger, John. Ways of Seeing. London: Penguin, 2008.Bhaba, Homi. "The Other Question: Difference, Discrimination and the Discourse of Colonialism.” Out There: Marginalisation and Contemporary Cultures. Eds. Russell Ferguson and Trinh T. Minh-ha. Massachusetts: MIT Press, 1990. 71-89.Bordo, Susan. “The Body and the Reproduction of Femininity.” Writing on the Body: Female Embodiment and Feminist Theory. Eds. Katie Conboy et al. New York: Colombia UP, 1997. 90-110.Bourdieu, Pierre. Outline of a Theory of Practice. Cambridge: Cambridge University Press, 1977.Butler, Judith. “Athletic Genders: Hyperbolic Instance and/or the Overcoming of Sexual Binarism.” Stanford Humanities Review 6 (1998): 103-111.———. “Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory.” Theatre Journal (1988): 519–31.Cassils. Becoming an Image. ONE Archive, Los Angeles. Original performance. 2012.Craig, Carolyn. “Gambit Lines." The Deviant Woman. POP Gallery, Brisbane. 2016.Deleuze, Gilles, and Félix Guattari. A Thousand Plateaus. Minneapolis: University of Minnesota, 1987.Girl with the Dragon Tattoo [Män Som Hatar Kvinnor]. Dir. Niels Arden Oplev. Stockholm: Yellowbird, 2009.Goffman, Erving. The Presentation of Self in Everyday Life. London: Allen Lane, 1969.Hutcheon, Linda. A Theory of Parody: The Teachings of Twentieth-Century Art Forms. New York: Methuen, 1985.Johnson, Mark, and George Lakoff. Metaphors We Live By. Chicago: Chicago University Press, 1980.Lavater, John Caspar. Essays in Physiognomy Designed to Promote the Knowledge and Love of Mankind. Vol. 1. London: Murray and Highley, 1789.Principe, Connor, and Judith Langlois. "Shifting the Prototype: Experience with Faces Influences Affective and Attractiveness Preferences." Social Cognition 30.1 (2012): 109-120.Schneider, Rebecca. The Explicit Body in Performance. New York: Routledge, 1997.Schubert, Thomas W., and Sander L. Koole. “The Embodied Self: Making a Fist Enhances Men’s Power-Related Self-Conceptions.” Journal of Experimental Social Psychology 45.4 (2009): 828–834.Schubert, Thomas W. “The Power in Your Hand: Gender Differences in Bodily Feedback from Making a Fist.” Personality and Social Psychology Bulletin 30.6 (2004): 757–769.Silverman, Kaja. The Threshold of the Visible World. New York: Routledge, 1996.Szylak, Aneta. The Field Is to the Sky, Only Backwards. Brooklyn, NY: International Studio and Curatorial Program, 2013.Young, Iris Marion. “Breasted Experience: The Look and the Feeling.” On Female Body Experience. Oxford: Oxford University Press, 2005.
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Wise, Jenny, i Lesley McLean. "Making Light of Convicts". M/C Journal 24, nr 1 (15.03.2021). http://dx.doi.org/10.5204/mcj.2737.

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Introduction The social roles of alcohol consumption are rich and varied, with different types of alcoholic beverages reflecting important symbolic and cultural meanings. Sparkling wine is especially notable for its association with secular and sacred celebrations. Indeed, sparkling wine is rarely drunk as a matter of routine; bottles of such wine signal special occasions, heightened by the formality and excitement associated with opening the bottle and controlling (or not!) the resultant fizz (Faith). Originating in England and France in the late 1600s, sparkling wine marked a dramatic shift in winemaking techniques, with winemakers deliberately adding “fizz” or bubbles to their product (Faith). The resulting effervescent wines were first enjoyed by the social elite of European society, signifying privilege, wealth, luxury and nobility; however, new techniques for producing, selling and distributing the wines created a mass consumer culture (Guy). Production of Australian sparkling wines began in the late nineteenth century and consumption remains popular. As a “new world” country – that is, one not located in the wine producing areas of Europe – Australian sparkling wines cannot directly draw on the same marketing traditions as those of the “old world”. One enterprising company, Treasury Wine Estates, markets a range of wines, including a sparkling variety, called 19 Crimes, that draws, not on European traditions tied to luxury, wealth and prestige, but Australia’s colonial history. Using Augmented Reality and interactive story-telling, 19 Crimes wine labels feature convicts who had committed one or more of 19 crimes punishable by transportation to Australia from Britain. The marketing of sparkling wine using convict images and convict stories of transportation have not diminished the celebratory role of consuming “bubbly”. Rather, in exploring the marketing techniques employed by the company, particularly when linked to the traditional drink of celebration, we argue that 19 Crimes, while fun and informative, nevertheless romanticises convict experiences and Australia’s convict past. Convict Heritage and Re-Appropriating the Convict Image Australia’s cultural heritage is undeniably linked to its convict past. Convicts were transported to Australia from England and Ireland over an 80-year period between 1788-1868. While the convict system in Australia was not predominantly characterised by incarceration and institutionalisation (Jones 18) the work they performed was often forced and physically taxing, and food and clothing shortages were common. Transportation meant exile, and “it was a fierce punishment that ejected men, women and children from their homelands into distant and unknown territories” (Bogle 23). Convict experiences of transportation often varied and were dependent not just on the offender themselves (for example their original crime, how willing they were to work and their behaviour), but also upon the location they were sent to. “Normal” punishment could include solitary confinement, physical reprimands (flogging) or hard labour in chain gangs. From the time that transportation ceased in the mid 1800s, efforts were made to distance Australia’s future from the “convict stain” of its past (Jones). Many convict establishments were dismantled or repurposed with the intent of forgetting the past, although some became sites of tourist visitation from the time of closure. Importantly, however, the wider political and social reluctance to engage in discourse regarding Australia’s “unsavoury historical incident” of its convict past continued up until the 1970s (Jones 26). During the 1970s Australia’s convict heritage began to be discussed more openly, and indeed, more favourably (Welch 597). Many today now view Australia’s convicts as “reluctant pioneers” (Barnard 7), and as such they are celebrated within our history. In short, the convict heritage is now something to be celebrated rather than shunned. This celebration has been capitalised upon by tourist industries and more recently by wine label 19 Crimes. “19 Crimes: Cheers to the Infamous” The Treasury Wine Estates brand launched 19 Crimes in 2011 to a target population of young men aged between 18 and 34 (Lyons). Two limited edition vintages sold out in 2011 with “virtually no promotion” (19 Crimes, “Canadians”). In 2017, 19 Crimes became the first wine to use an Augmented Reality (AR) app (the app was later renamed Living Wines Labels in 2018) that allowed customers to hover their [smart] phone in front of a bottle of the wine and [watch] mugshots of infamous 18th century British criminals come to life as 3D characters who recount their side of the story. Having committed at least one of the 19 crimes punishable by exile to Australia, these convicts now humor and delight wine drinkers across the globe. (Lirie) Given the target audience of the 19 Crimes wine was already 18-34 year old males, AR made sense as a marketing technique. Advertisers are well aware the millennial generation is “digitally empowered” and the AR experience was created to not only allow “consumers to engage with 19 Crimes wines but also explore some of the stories of Australia’s convict past … [as] told by the convicts-turned-colonists themselves!” (Lilley cited in Szentpeteri 1-2). The strategy encourages people to collect convicts by purchasing other 19 Crimes alcohol to experience a wider range of stories. The AR has been highly praised: they [the labels] animate, explaining just what went down and giving a richer experience to your beverage; engaging both the mind and the taste buds simultaneously … . ‘A fantastic app that brings a little piece of history to life’, writes one user on the Apple app store. ‘I jumped out of my skin when the mugshot spoke to me’. (Stone) From here, the success of 19 Crimes has been widespread. For example, in November 2020, media reports indicated that 19 Crimes red wine was the most popular supermarket wine in the UK (Lyons; Pearson-Jones). During the UK COVID lockdown in 2020, 19 Crimes sales increased by 148 per cent in volume (Pearson-Jones). This success is in no small part to its innovative marketing techniques, which of course includes the AR technology heralded as a way to enhance the customer experience (Lirie). The 19 Crimes wine label explicitly celebrates infamous convicts turned settlers. The website “19 Crimes: Cheers to the Infamous” incorporates ideas of celebration, champagne and bubbles by encouraging people to toast their mates: the convicts on our wines are not fiction. They were of flesh and blood, criminals and scholars. Their punishment of transportation should have shattered their spirits. Instead, it forged a bond stronger than steel. Raise a glass to our convict past and the principles these brave men and women lived by. (19 Crimes, “Cheers”) While using alcohol, and in particular sparkling wine, to participate in a toasting ritual is the “norm” for many social situations, what is distinctive about the 19 Crimes label is that they have chosen to merchandise and market known offenders for individuals to encounter and collect as part of their drinking entertainment. This is an innovative and highly popular concept. According to one marketing company: “19 Crimes Wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia” (Social Playground). The implication is that by drinking this brand of [sparkling] wine, consumers are also partaking in celebrating those convicts who “forged” Australian culture and national spirit. In many ways, this is not a “bad thing”. 19 Crimes are promoting Australian cultural history in unique ways and on a very public and international scale. The wine also recognises the hard work and success stories of the many convicts that did indeed build Australia. Further, 19 Crimes are not intentionally minimising the experiences of convicts. They implicitly acknowledge the distress felt by convicts noting that it “should have shattered their spirits”. However, at times, the narratives and marketing tools romanticise the convict experience and culturally reinterpret a difficult experience into one of novelty. They also tap into Australia’s embracement of larrikinism. In many ways, 19 Crimes are encouraging consumers to participate in larrikin behaviour, which Bellanta identifies as being irreverent, mocking authority, showing a disrespect for social subtleties and engaging in boisterous drunkenness with mates. Celebrating convict history with a glass of bubbly certainly mocks authority, as does participating in cultural practices that subvert original intentions. Several companies in the US and Europe are now reportedly offering the service of selling wine bottle labels with customisable mugshots. Journalist Legaspi suggests that the perfect gift for anyone who wants a sparkling wine or cider to toast with during the Yuletide season would be having a customisable mugshot as a wine bottle label. The label comes with the person’s mugshot along with a “goofy ‘crime’ that fits the person-appealing” (Sotelo cited in Legaspi). In 2019, Social Playground partnered with MAAKE and Dan Murphy's stores around Australia to offer customers their own personalised sticker mugshots that could be added to the wine bottles. The campaign was intended to drive awareness of 19 Crimes, and mugshot photo areas were set up in each store. Customers could then pose for a photo against the “mug shot style backdrop. Each photo was treated with custom filters to match the wine labels actual packaging” and then printed on a sticker (Social Playground). The result was a fun photo moment, delivered as a personalised experience. Shoppers were encouraged to purchase the product to personalise their bottle, with hundreds of consumers taking up the offer. With instant SMS delivery, consumers also received a branded print that could be shared so [sic] social media, driving increased brand awareness for 19 Crimes. (Social Playground) While these customised labels were not interactive, they lent a unique and memorable spin to the wine. In many circumstances, adding personalised photographs to wine bottles provides a perfect and unique gift; yet, could be interpreted as making light of the conditions experienced by convicts. However, within our current culture, which celebrates our convict heritage and embraces crime consumerism, the reframing of a mugshot from a tool used by the State to control into a novelty gift or memento becomes culturally acceptable and desirable. Indeed, taking a larrikin stance, the reframing of the mugshot is to be encouraged. It should be noted that while some prisons were photographing criminals as early as the 1840s, it was not common practice before the 1870s in England. The Habitual Criminals Act of 1869 has been attributed with accelerating the use of criminal photographs, and in 1871 the Crimes Prevention Act mandated the photographing of criminals (Clark). Further, in Australia, convicts only began to be photographed in the early 1870s (Barnard) and only in Western Australia and Port Arthur (Convict Records, “Resources”), restricting the availability of images which 19 Crimes can utilise. The marketing techniques behind 19 Crimes and the Augmented app offered by Living Wines Labels ensure that a very particular picture of the convicts is conveyed to its customers. As seen above, convicts are labelled in jovial terms such as “rule breakers”, having a “rebellious spirit” or “law defying citizens”, again linking to notions of larrikinism and its celebration. 19 Crimes have been careful to select convicts that have a story linked to “rule breaking, culture creating and overcoming adversity” (19 Crimes, “Snoop”) as well as convicts who have become settlers, or in other words, the “success stories”. This is an ingenious marketing strategy. Through selecting success stories, 19 Crimes are able to create an environment where consumers can enjoy their bubbly while learning about a dark period of Australia’s heritage. Yet, there is a distancing within the narratives that these convicts are actually “criminals”, or where their criminal behaviour is acknowledged, it is presented in a way that celebrates it. Words such as criminals, thieves, assault, manslaughter and repeat offenders are foregone to ensure that consumers are never really reminded that they may be celebrating “bad” people. The crimes that make up 19 Crimes include: Grand Larceny, theft above the value of one shilling. Petty Larceny, theft under one shilling. Buying or receiving stolen goods, jewels, and plate... Stealing lead, iron, or copper, or buying or receiving. Impersonating an Egyptian. Stealing from furnished lodgings. Setting fire to underwood. Stealing letters, advancing the postage, and secreting the money. Assault with an intent to rob. Stealing fish from a pond or river. Stealing roots, trees, or plants, or destroying them. Bigamy. Assaulting, cutting, or burning clothes. Counterfeiting the copper coin... Clandestine marriage. Stealing a shroud out of a grave. Watermen carrying too many passengers on the Thames, if any drowned. Incorrigible rogues who broke out of Prison and persons reprieved from capital punishment. Embeuling Naval Stores, in certain cases. (19 Crimes, “Crimes”) This list has been carefully chosen to fit the narrative that convicts were transported in the main for what now appear to be minimal offences, rather than for serious crimes which would otherwise have been punished by death, allowing the consumer to enjoy their bubbly without engaging too closely with the convict story they are experiencing. The AR experience offered by these labels provides consumers with a glimpse of the convicts’ stories. Generally, viewers are told what crime the convict committed, a little of the hardships they encountered and the success of their outcome. Take for example the transcript of the Blanc de Blancs label: as a soldier I fought for country. As a rebel I fought for cause. As a man I fought for freedom. My name is James Wilson and I fight to the end. I am not ashamed to speak the truth. I was tried for treason. Banished to Australia. Yet I challenged my fate and brought six of my brothers to freedom. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. While the contrived voice of James Wilson speaks about continual strain on the body and mind, and having to live in a “living tomb” [Australia] the actual difficulties experienced by convicts is not really engaged with. Upon further investigation, it is also evident that James Wilson was not an ordinary convict, nor was he strictly tried for treason. Information on Wilson is limited, however from what is known it is clear that he enlisted in the British Army at age 17 to avoid arrest when he assaulted a policeman (Snoots). In 1864 he joined the Irish Republican Brotherhood and became a Fenian; which led him to desert the British Army in 1865. The following year he was arrested for desertion and was convicted by the Dublin General Court Martial for the crime of being an “Irish rebel” (Convict Records, “Wilson”), desertion and mutinous conduct (photo from the Wild Geese Memorial cited in The Silver Voice). Prior to transportation, Wilson was photographed at Dublin Mountjoy Prison in 1866 (Manuscripts and Archives Division), and this is the photo that appears on the Blanc de Blancs label. He arrived in Fremantle, Western Australia on 9 January 1868. On 3 June 1869 Wilson “was sentenced to fourteen days solitary, confinement including ten days on bread and water” (photo from the Wild Geese Memorial cited in The Silver Voice) for an unknown offence or breach of conduct. A few years into his sentence he sent a letter to a fellow Fenian New York journalist John Devoy. Wilson wrote that his was a voice from the tomb. For is not this a living tomb? In the tomb it is only a man’s body is good for the worms but in this living tomb the canker worm of care enters the very soul. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. (Wilson, 1874, cited in FitzSimons; emphasis added) Note the last two lines of the extract of the letter have been used verbatim by 19 Crimes to create their interactive label. This letter sparked a rescue mission which saw James Wilson and five of his fellow prisoners being rescued and taken to America where Wilson lived out his life (Reid). This escape has been nicknamed “The Great Escape” and a memorial was been built in 2005 in Rockingham where the escape took place. While 19 Crimes have re-created many elements of Wilson’s story in the interactive label, they have romanticised some aspects while generalising the conditions endured by convicts. For example, citing treason as Wilson’s crime rather than desertion is perhaps meant to elicit more sympathy for his situation. Further, the selection of a Fenian convict (who were often viewed as political prisoners that were distinct from the “criminal convicts”; Amos) allows 19 Crimes to build upon narratives of rule breaking by focussing on a convict who was sent to Australia for fighting for what he believed in. In this way, Wilson may not be seen as a “real” criminal, but rather someone to be celebrated and admired. Conclusion As a “new world” producer of sparkling wine, it was important for 19 Crimes to differentiate itself from the traditionally more sophisticated market of sparkling-wine consumers. At a lower price range, 19 Crimes caters to a different, predominantly younger, less wealthy clientele, who nevertheless consume alcoholic drinks symbolic to the occasion. The introduction of an effervescent wine to their already extensive collection encourages consumers to buy their product to use in celebratory contexts where the consumption of bubbly defines the occasion. The marketing of Blanc de Blancs directly draws upon ideas of celebration whilst promoting an image and story of a convict whose situation is admired – not the usual narrative that one associates with celebration and bubbly. Blanc de Blancs, and other 19 Crimes wines, celebrate “the rules they [convicts] broke and the culture they built” (19 Crimes, “Crimes”). This is something that the company actively promotes through its website and elsewhere. Using AR, 19 Crimes are providing drinkers with selective vantage points that often sensationalise the reality of transportation and disengage the consumer from that reality (Wise and McLean 569). Yet, 19 Crimes are at least engaging with the convict narrative and stimulating interest in the convict past. Consumers are being informed, convicts are being named and their stories celebrated instead of shunned. Consumers are comfortable drinking bubbly from a bottle that features a convict because the crimes committed by the convict (and/or to the convict by the criminal justice system) occurred so long ago that they have now been romanticised as part of Australia’s colourful history. The mugshot has been re-appropriated within our culture to become a novelty or fun interactive experience in many social settings. For example, many dark tourist sites allow visitors to take home souvenir mugshots from decommissioned police and prison sites to act as a memento of their visit. The promotional campaign for people to have their own mugshot taken and added to a wine bottle, while now a cultural norm, may diminish the real intent behind a mugshot for some people. For example, while drinking your bubbly or posing for a fake mugshot, it may be hard to remember that at the time their photographs were taken, convicts and transportees were “ordered to sit for the camera” (Barnard 7), so as to facilitate State survelliance and control over these individuals (Wise and McLean 562). Sparkling wine, and the bubbles that it contains, are intended to increase fun and enjoyment. Yet, in the case of 19 Crimes, the application of a real-life convict to a sparkling wine label adds an element of levity, but so too novelty and romanticism to what are ultimately narratives of crime and criminal activity; thus potentially “making light” of the convict experience. 19 Crimes offers consumers a remarkable way to interact with our convict heritage. The labels and AR experience promote an excitement and interest in convict heritage with potential to spark discussion around transportation. The careful selection of convicts and recognition of the hardships surrounding transportation have enabled 19 Crimes to successfully re-appropriate the convict image for celebratory occasions. References 19 Crimes. “Cheers to the Infamous.” 19 Crimes, 2020. 14 Dec. 2020 <https://www.19crimes.com>. ———. “The 19 Crimes.” 19 Crimes, 2020. 14 Dec. 2020 <https://www.19crimes.com/en-au/the-19-crimes>. ———. “19 Crimes Announces Multi-Year Partnership with Entertainment Icon Snoop Dogg.” PR Newswire 16 Apr. 2020. 15 Dec. 2020 <https://www.prnewswire.com/news-releases/19-crimes-announces-multi-year-partnership-with-entertainment-icon-snoop-dogg-301041585.html>. ———. “19 Crimes Canadians Not Likely to Commit, But Clamouring For.” PR Newswire 10 Oct. 2013. 15 Dec. 2020 <https://www.prnewswire.com/news-releases/19-crimes-canadians-not-likely-to-commit-but-clamouring-for-513086721.html>. Amos, Keith William. The Fenians and Australia c 1865-1880. Doctoral thesis, UNE, 1987. <https://hdl.handle.net/1959.11/12781>. Barnard, Edwin. Exiled: The Port Arthur Convict Photographs. Canberra: National Library of Australia, 2010. Bellanta, Melissa. Larrikins: A History. University of Queensland Press. Bogle, Michael. Convicts: Transportation and Australia. Sydney: Historic Houses Trust of New South Wales, 2008. Clark, Julia. ‘Through a Glass, Darkly’: The Camera, the Convict and the Criminal Life. PhD Dissertation, University of Tasmania, 2015. Convict Records. “James Wilson.” Convict Records 2020. 15 Dec. 2020 <https://convictrecords.com.au/convicts/wilson/james/72523>. ———. “Convict Resources.” Convict Records 2021. 23 Feb. 2021 <https://convictrecords.com.au/resources>. Faith, Nicholas. The Story of Champagne. Oxford: Infinite Ideas, 2016. FitzSimons, Peter. “The Catalpa: How the Plan to Break Free Irish Prisoners in Fremantle Was Hatched, and Funded.” Sydney Morning Herald 21 Apr. 2019. 15 Dec. 2020 <https://www.smh.com.au/entertainment/books/the-catalpa-how-the-plan-to-break-free-irish-prisoners-in-fremantle-was-hatched-and-funded-20190416-p51eq2.html>. Guy, Kolleen. When Champagne Became French: Wine and the Making of a National identity. Baltimore, Maryland: Johns Hopkins UP, 2007. Jones, Jennifer Kathleen. Historical Archaeology of Tourism at Port Arthur, Tasmania, 1885-1960. PhD Dissertation, Simon Fraser University, 2016. Legaspi, John. “Need a Wicked Gift Idea? Try This Wine Brand’s Customizable Bottle Label with Your Own Mugshot.” Manila Bulletin 18 Nov. 2020. 14 Dec. 2020 <https://mb.com.ph/2020/11/18/need-a-wicked-gift-idea-try-this-wine-brands-customizable-bottle-label-with-your-own-mugshot/>. Lirie. “Augmented Reality Example: Marketing Wine with 19 Crimes.” Boot Camp Digital 13 Mar. 2018. 15 Dec. 2020 <https://bootcampdigital.com/blog/augmented-reality-example-marketing-wine-19-crimes/>. Lyons, Matthew. “19 Crimes Named UK’s Favourite Supermarket Wine.” Harpers 23 Nov. 2020. 14 Dec. 2020 <https://harpers.co.uk/news/fullstory.php/aid/28104/19_Crimes_named_UK_s_favourite_supermarket_wine.html>. Manuscripts and Archives Division, The New York Public Library. "John O'Reilly, 10th Hussars; Thomas Delany; James Wilson, See James Thomas, Page 16; Martin Hogan, See O'Brien, Same Page (16)." The New York Public Library Digital Collections. 1866. <https://digitalcollections.nypl.org/items/510d47dc-9768-a3d9-e040-e00a18064a99>. Pearson-Jones, Bridie. “Cheers to That! £9 Bottle of Australian Red Inspired by 19 Crimes That Deported Convicts in 18th Century Tops List as UK’s Favourite Supermarket Wine.” Daily Mail 22 Nov. 2020. 14 Dec. 2020 <https://www.dailymail.co.uk/femail/food/article-8933567/19-Crimes-Red-UKs-favourite-supermarket-wine.html>. Reid, Richard. “Object Biography: ‘A Noble Whale Ship and Commander’ – The Catalpa Rescue, April 1876.” National Museum of Australia n.d. 15 Dec. 2020 <https://www.nma.gov.au/__data/assets/pdf_file/0015/2553/NMA_Catalpa.pdf>. Snoots, Jen. “James Wilson.” Find A Grave 2007. 15 Dec. 2020 <https://www.findagrave.com/memorial/19912884/james-wilson>. Social Playground. “Printing Wine Labels with 19 Crimes.” Social Playground 2019. 14 Dec. 2020 <https://www.socialplayground.com.au/case-studies/maake-19-crimes>. Stone, Zara. “19 Crimes Wine Is an Amazing Example of Adult Targeted Augmented Reality.” Forbes 12 Dec. 2017. 15 Dec. 2020 <https://www.forbes.com/sites/zarastone/2017/12/12/19-crimes-wine-is-an-amazing-example-of-adult-targeted-augmented-reality/?sh=492a551d47de>. Szentpeteri, Chloe. “Sales and Marketing: Label Design and Printing: Augmented Reality Bringing Bottles to Life: How Treasury Wine Estates Forged a New Era of Wine Label Design.” Australian and New Zealand Grapegrower and Winemaker 654 (2018): 84-85. The Silver Voice. “The Greatest Propaganda Coup in Fenian History.” A Silver Voice From Ireland 2017. 15 Dec. 2020 <https://thesilvervoice.wordpress.com/tag/james-wilson/>. Welch, Michael. “Penal Tourism and the ‘Dream of Order’: Exhibiting Early Penology in Argentina and Australia.” Punishment & Society 14.5 (2012): 584-615. Wise, Jenny, and Lesley McLean. “Pack of Thieves: The Visual Representation of Prisoners and Convicts in Dark Tourist Sites.” The Palgrave Handbook of Incarceration in Popular Culture. Eds. Marcus K. Harmes, Meredith A. Harmes, and Barbara Harmes. Switzerland: Palgrave Macmillan, 2020. 555-73.
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