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Artykuły w czasopismach na temat "Non-verbal communication"

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Vijayavalsalan, Beena. "Verbal & Non-Verbal Intercultural Communication Styles Influence on Learning". Global Journal For Research Analysis 3, nr 5 (15.06.2012): 52–55. http://dx.doi.org/10.15373/22778160/may2014/19.

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Koide, Goro. "Verbal and non-verbal communication". TRENDS IN THE SCIENCES 8, nr 3 (2003): 28–31. http://dx.doi.org/10.5363/tits.8.3_28.

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Esslemont, Iain. "Doctors' non-verbal communication". British Journal of General Practice 60, nr 575 (1.06.2010): 453.1–453. http://dx.doi.org/10.3399/bjgp10x509658.

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Mahmud, Murni. "Non-verbal communication in the classroom: students’ perspectives". Journal of Language and Literature 5, nr 3 (30.08.2014): 352–58. http://dx.doi.org/10.7813/jll.2014/5-3/60.

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Tortora, Suzi. "Verbal and non-verbal communication in psychotherapy". Body, Movement and Dance in Psychotherapy 11, nr 4 (13.05.2016): 309–12. http://dx.doi.org/10.1080/17432979.2016.1181104.

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Reddy, B. Balaji, i Dr S. Krishnaiah Dr. S. Krishnaiah. "Non Verbal Communication Cues: an Urgent Required Skill for Achieving Effective Communication". International Journal of Scientific Research 2, nr 11 (1.06.2012): 212–13. http://dx.doi.org/10.15373/22778179/nov2013/68.

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Rusu, Oana, i Maria Chiriță. "Verbal, non-verbal and paraverbal skills in the patient-kinetotherapist relationship". Timisoara Physical Education and Rehabilitation Journal 10, nr 19 (1.12.2017): 39–45. http://dx.doi.org/10.1515/tperj-2017-0014.

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Abstract Human being's existence is closely related to communication, how the individual interacts and interacts with others. By communicating, an individual conveys information and interests, attitudes, values, beliefs and feelings, sharing them with others, thus creating a contexture of relationships. Communication means not only speaking, writing, but also silencing, listening or acting. Both the patient and the physiotherapist communicate verbally, non-verbal and paraverbal to respond to and understand the behavior of the communication partner. In addition to professional skills, acquiring communication skills by physiotherapist can lead to patient adherence and satisfaction to the therapeutic program. Aim: In this paper, we aim to highlight the important aspects of the verbal, non-verbal and paraverbal skills of the physical therapist to promote communication with the patient in the therapeutic relationship. Methods: Literature review was the method of this study and were considered eligible only articles with statistically significant data. Results: Verbal communication essentially validates the message transmitted, non-verbal skills confirm and at the same time strongly influence communication partners. By form, paraverbal and non-verbal communication are concurrent with the verbal, respectively confirming it, but by content and interpretation, they can give other meanings to the relationship.
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Нажимова, Гульяим. "Non-verbal communication in linguistics". Актуальные вопросы лингвистики и преподавания иностранных языков: достижения и инновации 1, nr 1 (28.04.2024): 82–84. http://dx.doi.org/10.47689/topical-tiltfl-vol1-iss1-2024-pp82-84.

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This article analyzes the terminology and concepts of scientific sources describing non-verbal and kinesics. Since linguistics is not only about verbal interaction, it is also important to study non-verbal communication, including gestures, facial expressions, posture, eye contact and touch. Non-verbal communication is extremely important in the analysis of cultural differences.
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Nakamura, Katsuki. "Significance of Non-Verbal Communication". TRENDS IN THE SCIENCES 9, nr 2 (2004): 28–31. http://dx.doi.org/10.5363/tits.9.2_28.

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Davies, Patrick. "Non-verbal communication with patients". British Journal of Nursing 3, nr 5 (10.03.1994): 220–23. http://dx.doi.org/10.12968/bjon.1994.3.5.220.

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Rozprawy doktorskie na temat "Non-verbal communication"

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Проняєва, Вікторія Едуардівна, Виктория Эдуардовна Проняева, Viktoriia Eduardivna Proniaieva i O. Fedchenko. "Non-verbal communication". Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/16021.

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Мальована, Нiна Володимирiвна, Нина Владимировна Малеванная i Nina Volodymyrivna Malovana. "Non-Verbal Behaviour in Intercultural Communication". Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/67272.

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The implementation of intercultural communication, the achievement of mutual understanding between peoples are important factors of stability and cultural exchange against the background of the diversity of cultures, traditions, religions, business, and technologies. Productive intercultural dialogue is largely possible not only due to knowing foreign languages, but also non-verbal communication that helps to overcome cultural barriers.
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Velasquez, Araque Daniel. "Inclusive online social play through non-verbal communication". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22492.

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This research focuses on the connection between voice-based interactions and harassment in online games, from the point of interaction design. It points out severe faults in privacy afforded by voice-based communication and explores beyond this medium to design a communication system that relies only on non-verbal communication (NVC). Such system was co-created with the players supporting the idea that inclusion starts even in the early design stages. Through the playtesting of the NVC system the research shows the many ways in which the type of communication impacts the game and how players experience cooperation, cohabitation, and inclusion in online games. However, to achieve this, this research had to create a framework and mapping methods that focus on the players and their communicative intention. Hence, the “levels of multiplayer communication” is proposed as a tool to analyze and a method to design for communication in games, and it stands as a knowledge contribution along with the information acquired through its use.
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Presse, Marie-Christine. "Non verbal et communication : pédagogie différenciée ou différenciation sociale". Lille 1, 1999. https://pepite-depot.univ-lille.fr/LIBRE/Th_Num/1999/50377-1999-1.pdf.

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A l'origine de cette thèse qui se situe dans le champ des Sciences de l'éducation à orientation sociologique se trouve une question : Pourquoi ne prend-on pas, tous, la parole en public avec autant de facilité ? Les recherches charchant à expliquer les différences par des facteurs héréditaires ou par des niveaux variés, de connaissances grammaticales, n'ont pas apporté de réponses. On s'est interrogé sur le rôle des facteurs non verbaux, dans la situation , qui pourraient faciliter ou entraver la prise de parole, qui pourraient agir sur la construction du rapport au "savoir prende la parole", et sur le ien entre les valeurs des enseignantes et les éléments non verbaux des pratiques pédagogiques. C'est armé de ces questions et des hypothèses qui ont succédé, que l'on a observé, pendant trois cents heures, des enfants et leurs enseignantes en première année ou les enfants apprennent à parler dans des situations construites à cet effet. Le recueil des données non verbales, est assorti de propos obtenus au cours de conversations ordinaires. Deux règles de méthode ont été suivies : la règle de la totalité selon laquelle l'homme fait son histoire dans des conditons déterminées. On considère donc que la prise de parole est une pratique sociale, résultat d'un choix effectué par des acteurs sociaux dans une situation donnée. On a identifié le système de valeur indépendant et sytème de valeur interdépendant, nommé coopératif pour des queitons de lisibilité, puis établi que les éléments non verbaux des pratiques sont des indices de ces systèmes de valeurs. Ces éléments non verbaux, produits à l'égard des familles, dans les modalités d'accueil de l'élève, interviennent sur la place d'interlocuteur de l'élève. Cette place est renforcée par les éléments non verbaux interindividuels. Les analyses successives des effets des éléments non verbaux ont permis de montrer que le droit de prendre la parole dépend du rapport enseignante-élève. Ce rapport au savoir est dépendant d'un rapport de pouvoir manifesté entre autres par les éléments non verbaux des pratiques pédagogiques, qui participent à la constructionh de l'identité des élèves et à la construction de leur rapport à ce savoir.
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Gooden, Dennessa D. ""The cry of a revolutionary spirit: Reactions to the goals of three movements from revolutionary groups within the United States of America"". Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1559585489842687.

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Sonin, Joanne Faye. "The verbalisation of non-verbal communication in classical Greek texts". Thesis, University of Cambridge, 1999. https://www.repository.cam.ac.uk/handle/1810/251681.

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My Ph.D. thesis constitutes an investigation into the ways in which non-verbal communication (NVC) is represented and relayed by ancient authors through the use of the written word. This written expression of NVC can be represented in conjunction with oral communication, or independently of it, offering intentionally chosen insight into particular perspectives, concepts or situations. The reasons why a specific author, or authors, chose to include certain non-verbal details are considered, as is the cultural, symbolic, and literary significance of each example. The thesis approaches the subject from historical, anthropological, sociological and philosophical perspectives, while retaining an appreciation of the chronological and methodological limitations of studying the behaviour of a society which cannot be directly experienced. My thesis is intended to fill a gap in the historical scholarship of classical Athens as, with a few notable exceptions, the study of NVC remains virtually ignored by ancient historians and classicists. Indeed, most of the research in this area belongs to the discipline of art history and does not include a thorough consideration of the subject through the use of literary and historical sources. My research of NVC includes the study of gesture and body language, as well as investigations into kinesics, manipulable elements of appearance, autonomic nervous system responses, haptics, posture, gait, and mobility. Within these areas of inquiry there exist sub-divisions that must also be taken into consideration, e.g., gender, age, socio-economic status, and race. Furthermore, the symbolism and meaning of any element of NVC do not remain static, and the changes and alterations occurring within the means of communication of the society under investigation are critical to any attempt at understanding the role of NVC in that community. The point of departure for my research is the Attic orators. However, the scope of my work is by no means limited to oratory. Descriptions of NVC are used throughout Greek prose and verse, allowing a web of comparable and conflicting usage to be unravelled. Of particular interest to my work is the influence of early physiognomies and physiognomical thought on the textual usage of the body. In order to establish continuity or change in the attitudes and understanding of NVC in antiquity, the texts I consider are not restricted to the classical period, but spread into adjacent centuries. For methodological reasons, I have divided this dissertation according to body part or function, and have chosen particular aspects of NVC for detailed analysis, both on a practical and on a theoretical level. While each body movement represents a certain emotion or symbolises a particular response or message, bodily traits and actions need also be considered within the wider context of Greek thought. Bodily movement and expression are evaluated in relation to basic Greek concepts such as the psyche, the body, schema, beauty, civic ideals and values, etc. My thesis deals with NVC both as an expression of the ideal and as a possible reflection of reality, taking into consideration its role both as a means to fantasise and as a tool of criticism.
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Alokla, Shamma. "Non-Verbal Communication Skills of Children with Autism Spectrum Disorder". CSUSB ScholarWorks, 2018. https://scholarworks.lib.csusb.edu/etd/727.

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The purpose of this study was to investigate how special education teachers implement evidence-based practices for non-verbal communication skills of children with autism spectrum disorder (ASD). This study interviewed six early childhood special education teachers from preschools in the Southern California. According to the teacher interviews, joint attention deficits in children with ASD were overcome using visual aids, toys, and basic sign gestures. Peer tutoring, functional communication training and drawing were found to improve nonverbal communication skills. In addition, children with ASD regularly played with their typically developing peers. In conclusion, a co-teaching model can benefit children with ASD and also reduce the stigma typically developing children may have of their peers in special education classes. However, a larger sample size is needed so that findings from this research can be generalized to a larger population of special education teachers and children with ASD.
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Nenungwi, Tondani Grace. "Non-verbal communication in Tshivenda: a sociolinguistic and discourse analysis". Thesis, University of Limpopo, 2015. http://hdl.handle.net/10386/1542.

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Thesis (Ph.D. (Tshivenda)) -- University of Limpopo, 2015
This study examines the role of non-verbal communication among the Vhavenḓa. It must be borne in mind that in comparison with verbal communication non-verbal communication tends to be perceived less accurately. This seems to be because every culture interprets body language, gestures, postures and vocal noises differently. Thus, in many instances, non-verbal communication tends to be misinterpreted and misunderstood. This is the problem that the study investigated and the findings of the study may help to indicate ways that can be used to interpret non-verbal communication in Tshivenḓa correctly. From the data collected, the study showed that there are several types of non-verbal communication that Tshivenḓa speakers use regularly. These are silence, kinesics, postures, facial expressions, heptics, proxemics and time. The study has adopted the qualitative research approach to collect and analyse the data. Using this approach, the study determined that there are several meanings that the Vhavenḓa associate with the aforementioned types of non-verbal communication. For instance, silence is largely associated with respect, good manners and satisfaction. Kinesics actions, such as kneeling down, denote kindness, honour and welcome. The study also shows the disadvantages of non-verbal communication which are part of silence, such as an indication of hatred, loneliness and witchcraft. In the main, the study shows that non-verbal communication in the Tshivenḓa culture is also gender based. For example, men are discouraged from walking behind their women as they would be deemed to be stupid, weak and lacking in leadership qualities. This fosters gender stereotypes and inequality between males and females - aspects which the constitution of the country discourages. The results of the study have led to several recommendations of which the following are the more prominent ones: as silence is not always golden Tshivenḓa-speakers should be encouraged to voice their feelings rather than remain in bondage forever and good manners should be encouraged as long as their realisation does not trample on people’s rights - regardless of their gender. Crucially, the study also recommends that life is dynamic and some cultural attributes that were fashionable in the past are no longer so today. Therefore, men especially should be taught to accept the new democratic order which accords everyone the respect they deserve - regardless of age, gender and religion.
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KWON, JONG BUN. "Strategies de communication verbales et non verbales d'etudiantes coreennes en cours d'apprentissage de francais langue etrangere". Besançon, 1998. http://www.theses.fr/1998BESA1007.

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Pour notre recherche de these, nous avons opte pour une etude longitudinale sur un an de comportements verbaux et non verbaux de deux etudiantes coreennes apprenant le francais en france. Cette etude met en evidence des strategies generales mais aussi des strategies particulieres a chaque sujet, en meme temps qu'une evolution du role du non verbal dans la producitondes enonces. Elledecrtt en effet les strategies non verbales mises en oeuvre par nos deux sujets dans l'activite de production verbale en sitl lation exolingue a des fins de facilitationou de compensation linguistique. L'emploi des strategies de communication differe d'un individu a l'autre en fonction duniveaude competence linguistique, dut parcours d'apprentissage, de la personnalite et de lacultured'origine. Etc. Mais il existe egalement des procedes generaux, presents a tous les niveauxd'acquisition. Tels queues repetitions, les reformulations et les autocorrections. Pour ce qi h est des strategies de communication non verbales, nos deux coreennes ont d'abord eu recours au geste pour l'organisation de leurs enonces. En effet, elles rythment souventl'enonceverbald'unmouvementdela main positionnant et accentuant les mots qui le composent. Ce genre de geste sert, a notreavis, a faciliterla construction de la phrase et diminue d'ailleurs au fil des enregistrements a mesure que se developpe leur competence linguistique. Ensuite, le geste est employe comme moyen de debloquer le processus de la parole, de le stimuler et de surmonter des +obstacles; qui peuvent etre d'ordre linguistique, psychologique, ou situationnel, etc. Les deux types de gestes recenses demontrent que l'activite motrice est necessaire a la mise en paroles de la pensee. A un stade plus avance, enfin le recours a ces gestes facilttateurs et stimulateurs s'avere moins indispensable; d'autres gestes alors, plus naturels et plus en harmonie avec le messagevehicule, apparaissent. Identifier les fonctions du geste relevees dans l'activite enonciative des deux etudiantes coreennes semble demontrer que le geste facilite la creativite paroliere, les deux premieres fonctions du geste n'etant pas d'apporter l'information, mais de faciliter l'activite d'encodage du locuteur non natif. Cette etude met egalement en evidence la preseance du geste sur la parole, ou tout au moins leur concomitance, ou leur synchronisation. Nous constatons donc in fin
For our thesis, which is a study of the verbal and nonverbal behaviour of two korean students learning french in france, we opted for a longitudinal study spread over a year. This study puts to the fore some general strategies as well as strategies peculiar to each of the learners; and at the same time, an evolutary role in the production of their spoken utterances. In actual fact, this study describes the nonverbal strategies adopted by our two learners in their utterances, in an + exolingue ; situation as a facilitating device, or a linguistic compensation. The use of these communication strategies differ from one individual to the other in relation to their linguistic evolution in the learning process, to their personality and their cultural back groud etc. But there also existe some general procedures at all levels of the learning process, such as repetition, reformulation and autocorrection. As far as the nonverbal strategies are concerned, our two koreans first of all resorted to gesture in the organisation of their spoken utterances. They indeed, quite often, have the tendacy of beating the rythm of their utterances and accentuating the words with a movement of the hand. This type of gesture serves, in our opinion, to facilitate the formilation of the sentence; a tendacy which dimunishes in the evolution of the learning process as shown in video-recordings. They also use gesture to liberate the speech process, to enhance it ant to overcome + obstacles ; which could be linguistic, psychological or situational etc. These two types of gestures observed, show that motrice activities are necessary in the transfomation of thought into speech, at the advanced stage of the learning process, the use of gestures as facilitators and stimuli, become less important. These are replaced by other more natural gestures which are in harmony with the message being put aross. The identification of functions of gesture in the spoken utterances of the two korean learners seems to prove that gesture facilitates speech production. The first two functions of gestures observed, are not to give infomation, but to facilitate the encoding process of the non-native speaker. This study also reveals the precedence of gesture over speech, or at least their concomitance, or their synchronisation in the final analysis, we have noticed that gesture and speech over lap to convey meaning
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Wagle, Reena Mohan. "Non-verbal communication interaction : its effect on participation in person centered planning /". Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3064683.

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Książki na temat "Non-verbal communication"

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Oldroyd, Christine. Non-verbal communication. [Derby]: Derbyshire College of Higher Education, 1988.

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Hugues, Hotier, i GREC/O, Groupe de recherches en communication des organisations (Université Michel de Montaigne-Bordeaux III), red. Non-verbal et organisation. Paris: Harmattan, 2000.

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Poyatos, Fernando, red. Advances in Non-Verbal Communication. Amsterdam: John Benjamins Publishing Company, 1992. http://dx.doi.org/10.1075/z.60.

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Wharton, Tim. Pragmatics and non-verbal communication. Cambridge, UK: Cambridge University Press, 2009.

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Wharton, Tim. Pragmatics and non-verbal communication. Cambridge, UK: Cambridge University Press, 2009.

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Wharton, Tim. Pragmatics and non-verbal communication. Cambridge, UK: Cambridge University Press, 2009.

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Oggiano, Maurizio, i Walter Adriani. Misunderstandings About Non-Verbal Communication. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-43571-3.

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Pako, Nataly. Lughat al-harakat. Beirut: Al-Jil, 1995.

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Mundane objects: Materiality and non-verbal communication. Walnut Creek, CA: Left Coast Press, 2012.

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Gilroy, Peter. Meaning without words: Philosophy and non-verbal communication. Aldershot, Hants, England: Avebury, 1996.

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Części książek na temat "Non-verbal communication"

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Stanton, Nicki. "Non-verbal Communication". W Communication, 32–49. London: Palgrave Macmillan UK, 1990. http://dx.doi.org/10.1007/978-1-349-20925-5_4.

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Stanton, Nicky. "Non-Verbal Communication". W Mastering Communication, 30–46. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-14133-3_4.

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Stanton, Nicki. "Non-verbal communication". W What Do You Mean, ‘Communication’?, 293–316. London: Macmillan Education UK, 1986. http://dx.doi.org/10.1007/978-1-349-10555-7_15.

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Thompson, Neil, i Jo Campling. "Non-verbal communication". W People Skills, 93–103. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-13737-4_10.

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Payrató, Lluís. "Non-verbal communication". W Handbook of Pragmatics, 1–35. Amsterdam: John Benjamins Publishing Company, 2003. http://dx.doi.org/10.1075/hop.8.non1.

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Payrató, Lluís. "Non-verbal communication". W Handbook of Pragmatics Highlights, 163–94. Amsterdam: John Benjamins Publishing Company, 2009. http://dx.doi.org/10.1075/hoph.1.09pay.

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Gordon, Wendy, Roy Langmaid i Christopher Mills. "Non-verbal Communication". W Qualitative Market Research, 77–88. London: Routledge, 2022. http://dx.doi.org/10.4324/9781315245553-7.

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Lubienetzki, Ulf, i Heidrun Schüler-Lubienetzki. "Verbal and Non-verbal Communication". W How We Talk to Each Other - The Messages We Send With Our Words and Body Language, 5–35. Berlin, Heidelberg: Springer Berlin Heidelberg, 2022. http://dx.doi.org/10.1007/978-3-662-64437-9_2.

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Bhat, B. Vishnu, i Manoj Kumar Kingsley. "Effective Non-verbal Communication". W Effective Medical Communication, 39–47. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3409-6_4.

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Scott, Kate. "Non-verbal communication online". W Pragmatics Online, 82–107. London: Routledge, 2022. http://dx.doi.org/10.4324/b22750-5.

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Streszczenia konferencji na temat "Non-verbal communication"

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I.I., Ivanchenko, i Milov A.A. "NON-VERBAL MEANS OF COMMUNICATION IN MODERN MEDIA". W "INNOVATIVE TECHNOLOGIES IN SCIENCE AND EDUCATION". ДГТУ-Принт, 2021. http://dx.doi.org/10.23947/itno.2021.112-114.

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This paper shows the importance of non-verbal means of communication during a pandemic and highlights the threats and opportunities for the processes of transformation of communication channels against the background of quarantine measures. The growth of the role of network communication tools and a new impetus for the development of machine education and cloud technologies are noted. The modern classification of non-verbal means of communication in the theory of communications and special pedagogy is presented.
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Tairych, Andreas, Daniel Xu, Benjamin M. O'Brien i Iain A. Anderson. "Non-verbal communication through sensor fusion". W SPIE Smart Structures and Materials + Nondestructive Evaluation and Health Monitoring, redaktorzy Yoseph Bar-Cohen i Frédéric Vidal. SPIE, 2016. http://dx.doi.org/10.1117/12.2219421.

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Kushwahal, Akhilesh, Aruni Singh i Satyendra Kumar Shrivastva. "Non-verbal communication using image moments". W 2016 Fourth International Conference on Parallel, Distributed and Grid Computing (PDGC). IEEE, 2016. http://dx.doi.org/10.1109/pdgc.2016.7913125.

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Nypadymka, Anna. "VERBAL, NON-VERBAL, AND PARAVERBAL COMMUNICATION MEANS INTERACTION IN INSTAGRAM REELS". W DÉBATS SCIENTIFIQUES ET ORIENTATIONS PROSPECTIVES DU DÉVELOPPEMENT SCIENTIFIQUE. European Scientific Platform, 2022. http://dx.doi.org/10.36074/logos-08.07.2022.062.

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Shimizu, Sota, Kai Shimada i Rei Murakami. "Non-verbal communication-based emotion incitation robot". W 2018 15th International Workshop on Advanced Motion Control (AMC). IEEE, 2018. http://dx.doi.org/10.1109/amc.2019.8371114.

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Levin, Dan. "Session details: Non-verbal communication in HRI". W HRI09: International Conference on Human Robot Interaction. New York, NY, USA: ACM, 2009. http://dx.doi.org/10.1145/3247357.

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Klofutar Hergeršič, Ana, Enej Pungerčar i Tadeja Zupančič. "Non-Verbal Communication in Collaborative Architectural Design". W eCAADe 2013 : Computation and Performance. eCAADe, 2013. http://dx.doi.org/10.52842/conf.ecaade.2013.1.227.

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Klofutar Hergeršič, Ana, Enej Pungerčar i Tadeja Zupančič. "Non-Verbal Communication in Collaborative Architectural Design". W eCAADe 2013 : Computation and Performance. eCAADe, 2013. http://dx.doi.org/10.52842/conf.ecaade.2013.1.227.

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Granstrom, Bjorn, i David House. "Multimodality and speech technology: verbal and non-verbal communication in talking agents". W 8th European Conference on Speech Communication and Technology (Eurospeech 2003). ISCA: ISCA, 2003. http://dx.doi.org/10.21437/eurospeech.2003-756.

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Babel, Franziska, Johannes Kraus, Philipp Hock i Martin Baumann. "Verbal and Non-Verbal Conflict Resolution Strategies for Service Robots". W 2022 31st IEEE International Conference on Robot and Human Interactive Communication (RO-MAN). IEEE, 2022. http://dx.doi.org/10.1109/ro-man53752.2022.9900807.

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Raporty organizacyjne na temat "Non-verbal communication"

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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, marzec 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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Streszczenie:
In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is conducted for the first time in the field of journalism science. Iryna Nironovych introduced documents and unpublished materials from eight Ukrainian and Polish archival funds into scientific circulation that are directly related to the development of advertising in Western Ukrainian press. The monograph characterizes the national dominant of press advertising discourse in the conditions of Ukrainian nation’s statelessness. After analyzing advertising in 23 newspapers and magazines, the author of the monograph revealed the specific features of creating information-rich, morally ethical advertising content based on Ukrainian ethnonational principles within the territory of the Polish state. The author also justified the necessity of advertising communication as a means of promoting social solidarity and shaping high moral and spiritual values, as well as humanistic worldview and national beliefs among advertisers and consumers. The monograph characterizes not only the content of information about products and services (verbal and non-verbal parameters) but also the mental traits that, in the conditions of the Polish state, contributed to the promotion of Ukrainian moral and spiritual values. Advertising serves a complex of functions that are essential for meeting the economic, social, cultural, and moral-spiritual needs of the human community. In the conditions of the Second Polish Republic, the situation of Ukrainians motivated advertisers to seek a special socio-psychological, educational, regulatory, and ideological approach to creating advertising. The article emphasizes that advertising announcements with elements of national-patriotic coloring encompassed two components – informational and ideological. Advertising for Ukrainian books on historical topics, magazines, and public organizations carried an enlightening and educational, as well as an emotionally informative character. Press advertising communication in the fields of industrial and agricultural production, trade, household services, and cultural and artistic life served as an emotionally rational factor in strengthening the information-psychological structure of the Ukrainian national community.
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